Digital Social Hour - Generating over $60M, High Ticket Sales Myths & Escaping a Cult I Brady McCarty DSH #447

Episode Date: May 1, 2024

Brady McCarty comes to the show to talk about generating over $60M, high ticket sales myths & escaping a cult APPLY TO BE ON THE PODCAST: https://forms.gle/D2cLkWfJx46pDK1MA BUSINESS INQUIRIES/SPO...NSORS: Jenna@DigitalSocialHour.com SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 regurgitated into that influencers spin on things. My thing is like if people are hearing the same thing on sales calls, what do you think they're thinking? Oh, this guy again? Yeah, they're thinking like I've heard this before. I know where this is going and sales resistance is spiked. So I like to be a lot different on sales calls. I agree. I can tell if it's scripted. Like if I could tell they're reading off something, I don't like it. Yeah. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests and it helps us grow the team.
Starting point is 00:00:35 Truly means a lot. Thank you guys for supporting. And here's the episode. All right, guys, we're going to talk high ticket sales today. It's a hot topic right now. Brady McCarty. Thanks for coming on, my man. Yeah, of course. Thanks for having me. Of course. How'd you get into this world of high ticket? Man, long, long story. I'll keep it short, but I was in the corporate world for 15 years, decided there was something else better, bigger ticket thing I could
Starting point is 00:00:58 do, more lives impacted. So I transitioned out about seven, eight years ago into the high ticket world. High ticket world. Nice. High-ticket coaching, yeah. What were you doing in the corporate world? I was managing a team of probably 23, 24 reps of pest control sales, of all things. Yeah, I was doing a lot of pest control sales, door-to-door type of stuff.
Starting point is 00:01:17 The management side was not what I wanted, so I transitioned down to some coaching stuff. That doesn't sound like the funnest job. No, not at all it's just a a glorified babysitting position in the corporate world pest control i actually have that out here because we get scorpions yeah so i get a guy every month that sprays our uh backyard and yeah it was it was fun though like you'd have the fun part was you'd have pre-qualified people on your list and like you go meet with them out at the house and and
Starting point is 00:01:45 just selling the service it was almost like a order taking situation it was a lot of sales got us you were doing that you didn't like it and then did you come across a video or a coach or something no funny enough uh one of the guys i terminated i had access to their emails so one of their emails i got was something about high ticket sales. I'm like, what is this stuff? So I jumped into his email, started researching this high ticket thing, and then went down this whole rabbit hole of high ticket sales and wound up quitting the corporate world probably two years later.
Starting point is 00:02:17 Wow. To jump into that process. Yeah. You might have to thank this guy. Yeah. Call him back. Hey, I fired you, but I checked out your email and saw something, and now I'm making millions off it. Yeah, you man yeah that's crazy yeah um what was the email
Starting point is 00:02:30 about just like coaching it or something yeah it was uh it was something about coach i can't remember exactly something about coaching um in the fitness world on how to lose weight and they had a high ticket program of two thousand some odd dollars and in my mind i'm like there's no way someone would buy a two thousand dollar program to lose weight yeah so i started looking into it more and wow yeah here we are so when you say high ticket what what ballpark we talking price pricing wise well with me like with what i train on i train a lot of sales reps and ideally i like to train people two three five thousand rank two to five thousand range and then upwards of twenty thirty forty thousand dollar programs that they're selling damn yeah you could get that expensive yeah there's some that are hundred two hundred thousand dollars one that's a million dollar program
Starting point is 00:03:13 what yeah what is he selling for a million dollars it's a whole uh it's like a how men need to get um more authoritative in the social circle. So it's a name that a lot of people know. He has a whole program around it. I probably know. It gets high. Damn. I mean, if you can't get laid and you've got billions of dollars rolling around, I guess why not?
Starting point is 00:03:36 At least you got that. They better be hands-on for a million, though. They better be next to you and being your wingman and shit. Yeah, it's up there, dude. It's up up there but it's a whole different process uh on selling i like the i like the two five ten thousand dollar price points yeah a lot of emotional connections that can be made that's what i teach yeah yeah and are you training people in person or uh over the phone or zoom or all zoom um so my my specialty is I teach people a different process on emotionally connecting with people on sales calls. So it could be in person, but my ideal client is Zoom calls, phone calls,
Starting point is 00:04:13 that type of thing. If you can be different and come across different than a lot of sales trainers teach, then you're putting a different bucket on the sales call. Yeah. So are you trying to establish an emotional connection within the first sentence with the client? Yeah, no. Look, dude, I've been through any sales name you can throw at me, I've been through their program.
Starting point is 00:04:36 And there's some really good ones out there. I think you had one the other day on your podcast. I think it was Jeremy. Amazing, amazing guy. but there's a lot of people out there outside of him that just teach the same like the same it's the same stuff repackaged dude it's regurgitated into that influencers uh spin on things my thing is like if if people are hearing the same thing on sales calls what do you think they're thinking oh this
Starting point is 00:05:03 guy again yeah they're thinking like i've heard before. I know where this is going and sales resistance has spiked. So I like to be a lot different on sales calls. I agree. I can tell if it's scripted. Like if I could tell they're reading off something, I don't like it. Yeah. Dude, there was one that I was on a sales call with. It was some hypnosis that was selling a hypnosis program on getting the right mindset and stuff like that i hopped on the call with him and literally heard his papers flipping to the next page to the next page i'm like dude come on man yeah i actually sign up for like good facebook ads i see and walk through their sales process just to study it you do what again like if i get a facebook ad okay they're trying to sell something i'll sign up just to see their sales process and see if I can learn anything.
Starting point is 00:05:45 Oh, massive benefit in that. Yeah, I did that for Cole Gordon, did it for a couple others, Jeremy's, just to see their funnel and everything. You learn a lot. You learn a ton. And if you even go one step further and jump on the sales call
Starting point is 00:05:56 and see if it's congruent to their sales message on their funnels and stuff like that, you would learn a ton. Yeah, I jumped on and it wasn't congruent on some of them. So that kind of threw me off because it's like we only pay if you achieve results and then you jump on the call and they sell you. Yeah.
Starting point is 00:06:11 And that's, Sean, that's the problem with a lot of people, dude, is they hop on these calls and the salesperson is trying to shove their product down their throat without keeping in mind that that person you're talking to has some sort of a vision and everyone buys into a vision no one buys into a program yeah so if you can sell the vision and be on the same page with them as the vision everything changes everything what do you think of jordan belford straight line method that was one of the first courses i ever took i think it's real direct i think it's real direct it It's real secretly high pressure. And I'm not about high pressure at all.
Starting point is 00:06:48 I hate high pressure. Most of my sales have come from very low pressure. The 60 million plus I've done online, all low pressure. Wow. No, if this is the right fit for you at the end of the call, do you feel like this is going to be something that would work for you? Is there any other decision maker that needs to be on the call with you at the end of this call? All those things raise the sales pressure.
Starting point is 00:07:08 None of that happens on my sales trainings. The biggest thing I tell people is almost like this. Just chill like you're having a beer with a friend. Just be casual on the call. Yes, there's strategies and psychological things you can do but yeah just be human this is good advice man this is taking me aback honestly i thought we were going to talk like sales techniques and everything but no this is cool dude to be honest yeah no man like all those tactics of and this is why i created the whole sales training i've done is all the tactics of if this
Starting point is 00:07:41 happens then this needs to happen and people might not be realizing they're even teaching this but if x happens then y needs to happen if they say this here's your response all that stuff is is outdated and everyone is saying the same the same thing on sales calls for real it's just causing massive sales resistance yeah what do you think of guys that sell from stage and they really play into people's emotions and you know make them spend money on the spot i think that's really good if it's for a greater cause uh people that use emotions for the bad i think those are the ones that rub me wrong just me personally um if you're using emotions for the good like it's not manipulating someone into buying someone using their emotions but you're using their emotions because this thing is going to help them. But I've been to events where they use the emotions for the bad. This program will not fit them, but their emotions got the best of them.
Starting point is 00:08:33 I've seen it too. And they'll make like half a million dollars. Oh, I've enrolled into it. Yeah, but then the chargebacks are like 40%. That's the problem with high pressure. Yeah. Or wrong emotions. Yeah. So what kind of, are you trying to put the client in an emotional state or are you just trying to kind of relate emotionally? It's all about, so I'm huge on empowerment. If you can make someone feel empowered on a sales call,
Starting point is 00:08:57 it trumps anything else that you can possibly do. Yes, if you throw in there behavioral science and linguistics and NLP and nonverbal communication, all that stuff that I teach that works well. But if you can make someone feel empowered, that trumps everything else. So I'm big on leaning into empowerment and people feel empowered when you hear them. People need to feel felt on the call. So what are some questions that can make people feel empowered, do you think? Not so much questions, but understanding someone.
Starting point is 00:09:32 If someone has some sort of a vision and me as a, let me back up, me as a salesperson, before I figured this process out, I used to want to give all the aha moments because I'm a salesperson. Let me give you all these golden nuggets, like make you go, Oh,
Starting point is 00:09:46 that's so cool. Like didn't. Are you interested in coming on the digital social hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below. And here's the episode guys. If you flip that script a little bit in the sales person, it has the aha moment, then you're leaning into their empowerment. So if you were to tell me something, Sean, you're like,
Starting point is 00:10:12 yeah, I really want to do X, Y, Z. Like, oh, that is so cool. Tell me more about X, Y, Z. Like, how would that, how would that help you? Yeah. And I'm just getting these aha moments from the client. It makes them feel empowered. I could see that because people don't ask that when they're selling you something no no not about you usually no it's usually a numbers game without even meaning to do it it's a numbers game yeah no i like your approach way better because i'd rather buy something where i feel like the guy's a friend or i can just talk to you like a homie yeah then someone i've never met and just pitching me on the first call that's exactly it and if people don't realize they're doing this high pressure thing because they've been taught for God knows how many years,
Starting point is 00:10:49 30, 40, 50 years that this is how you sell. And then if this is how you sell, everything else becomes invisible to you because it's habitual. You don't realize I'm doing the wrong things on the sales calls because I've been doing this for 30, 40 years or 10 years. What industries have you had the most success in? Anything marketing or lead generation or personal development. Those three industries have been the biggest because they're very emotional.
Starting point is 00:11:17 It's a very emotional sell. Yeah, because it can change their lives, right? Yeah. If they get their marketing in order, they get more leads, more money. Yep money yep yep and if you use there's something i i coined a while back and i got a five-year-old brain so like anything i teach it comes across as a five-year-old so people can understand it better but i call it piercing questions and piercing questions no matter the industry like if you can come in there and you can pierce them below surface level you'll start to get a lot better of an understanding of what's going on in their
Starting point is 00:11:49 environment, in their life. A lot of times people give you some sort of a surface level answer, no matter what you ask. And salespeople just take that and run with it. Whatever their surface level answer is, I'm going to take that and run with it. When there's a whole story, a whole situation behind whatever they told you that we got to figure out, insert piercing questions to find out what's going on with that. I love it.
Starting point is 00:12:10 Yeah. I love that you mentioned the five-year-old brain too because I used to watch Trump speeches and I would ask myself, why do these seem so basic? Like a fourth grader could understand these. So I look into it. I start finding these studies
Starting point is 00:12:22 about how it's more effective to talk like you're in fifth grade and, uh, sales and revenue actually go up for email campaigns. So simply you talk. So I'm like, wow. Then I found this website where you input all your copy and it rewrites it to
Starting point is 00:12:35 a fifth grade level. I didn't know that there's so many things out there like that, that exists. That's crazy. It's crazy. Yeah. But a research I did on that note was, um,
Starting point is 00:12:43 most people stage talks or just conversations in general, usually speak on like a third, fourth, fifth grade level. So the people that come in there and speak on a 10th grade, 12th grade level, using these big words and everything or whatever the case is, it doesn't hit people in the heart or the head. It's not as relatable to the masses. Not at all. Yeah.
Starting point is 00:13:02 Not at all. So I had to tone back because I was unintentionally talking at a higher level. So now when I talk on podcasts, I try to tone it back. You know what I mean? Yeah. So like fifth grade is where you want it. Yeah. It's really simple, but it seems weird at first too to talk like that.
Starting point is 00:13:18 Yeah. And anything weird is back to the habitual situation. When you've been doing something for 5 10 15 20 years however old people are anything outside of your habitual voice or habitual questions it just you get this weird feeling because you're not used to it but once you start creating a new habitual voice everything else seems weird yeah at that point i love that have you tried selling from stage or in person or anything uh in person a lot of live events i've done i've done that um not outside of coaching industry in person much but yeah and it's the same thing though like people want to feel felt
Starting point is 00:13:55 yeah i want to feel heard i noticed a lot of people want that yeah i wanted to fit in in school and that transfers over to business like when you fit in you know it's a common thing well have you ever been on a sales call or even a conversation in general and you're talking to somebody and you can tell like there's something i want to say like there's something i want to insert into the conversation but the other person won't allow me a space to do that and then you almost feel like you're unheard yeah that's what a lot of people do a lot of people do that yeah yeah feeling unheard is such a common issue, man. People don't know how to shut up. Not at all.
Starting point is 00:14:26 That's the empowerment I'm talking about. If we can lean into making that person feel empowered, everything else is just formality. How teachable is this type of stuff? Like, have your students had success? Massive. Massive. I've had probably about 200, 250 million in the past four or five years. I don't know the exact number, four or five years. 200 people make
Starting point is 00:14:46 a million? 250 million collectively that my clients have enrolled in the past few years. Nine figures, man. Yeah, it's insane. It's insane, but it all comes back to like we are literally just a human. It's not B2B. It's not B2C. It's H2H.
Starting point is 00:15:02 Like it's human to human interaction. I love that. If you start putting a title on it, you've lost the sale at that point. You need to trademark that, man. That is a quote right there. H to H. Write that down.
Starting point is 00:15:13 Yeah, I'll do that. No more B to B, B to C, all those annoying LinkedIn messages I get about that. It's H to H, man. Yeah, you'll have way more success just having this type of conversation with somebody on a sales call, making the deal felt. Dude, I'd be getting spammed on like instagram messages and linkedin
Starting point is 00:15:28 and facebook yeah and that's that's dude that's wasn't on my list to talk about but that's another thing is is on linkedin any type of reach out if you're doing what everyone else is doing you're gonna get the same results right and the same thing goes for sales conversations but if you're doing what everyone else is doing, you're going to get the same results, right? And the same thing goes for sales conversations. But if you're doing the same message everyone else is doing, you're going to get ghosted. If you're doing the same questions on sales calls, you're going to get the same responses,
Starting point is 00:15:55 which is usually a no, or let me think about it, or let me talk to my spouse. The second you bring in novelty into the equation, you start getting different results. Facts. You got to do something different, whether it's on the product side or the way you talk right yep so that's why whenever i sell something i'm like all right how can i make this the best product yeah all my
Starting point is 00:16:14 competition yeah no one else is offering what i'm offering they're not they're not and even further like how could you how could you not just a product but how could you have the experience above anybody else's right enhance that yeah yeah and that's what you're doing yeah with the group chat i want my guests to network with as many people as possible i want them to have an roi because if they're if they don't see an roi on the purchase then i don't want to sell you it yeah that's that's true because i think you can uh you can make money ethically and when you don't, karma's a bitch, man. It will come back.
Starting point is 00:16:47 It'll catch up. That's a real thing. Yeah, if you're charging a high ticket, you better be able to justify it and show some results for people. Yeah. Let me ask you a question. Your sales calls you've been on,
Starting point is 00:16:58 what's the worst, what's the best? The feeling you get on those calls. The ones that I'm participating in as a customer yeah i just hate when like we said it's like a script some of them are an hour which is too long for me dude i think an hour is way too long i don't know if my brain just thinks quick but that's too long for me um some of them don't give about me and i could tell i feel like they're just asking questions about the business nothing about personal yeah i'm trying to think best best is pretty much what you're saying man where it feels personal it feels relatable it feels genuine it feels like an actual conversation
Starting point is 00:17:34 they're not reading off a script pricing makes sense i feel like they're not overcharging i feel like they have the testimonials it just feels like there's friends of mine that use the service. Because these days, there's so much distrust. People come, thanks for saying that, because people come into sales calls with that distrust that it's already there. You're a salesperson, I already don't trust you.
Starting point is 00:17:59 Like it's just, I already hate you, but I need to buy this program. That's kind of the mindset. It's a little extreme, but that's the mindset a lot of people need to come into this to earn that trust on that. Because when people come into a sales call, the value is way down here and the price is already up here.
Starting point is 00:18:15 So if at the end of the call, if they feel like you're the same person anybody else has they've talked to, that value doesn't raise. The price stays way up here and even gets higher because you're not building value but you bring something in different and all of a sudden it's like the value raises and the price the price lowers right whenever you're making them feel empowered you just happen to have a program that can help them yeah you gotta meet or exceed their expectations yeah yeah and they actually did a measure of trust levels i don't know how the hell they measured it but we're at 40-year low in the world of trust right now. So the fact that you're killing it, man, is impressive.
Starting point is 00:18:51 I didn't know. 40 years. Yeah, I'll send you the article. I'd like to see that. I don't know how they did it, but it makes sense to me because there's a lot of scams going on. People are losing a ton of money with stuff they're getting offered. Yeah, and that makes sense, too.
Starting point is 00:19:04 And a lot of the trust comes from, I teach my clients this all the time, is like, act like you have to be with a friend, you know, just chill. But at the end of the call, I've reviewed thousands of calls and I've seen people at the end of the call pressure them into trying to buy right now.
Starting point is 00:19:21 I need to talk to my spouse. What do you need to talk to your spouse about? Or what else is there you don't understand? Or whatever it is, we're trying to pressure them into buying right now. And what's happening in that situation is you, me, everyone has their own buyer's process in buying something. Whether that's thinking about it for 24 hours or talking to my wife or talking to the kitty cat, whatever it is, everyone has a process. The second you get in the middle of that process, you've lost a cell. So at the end of the call, a lot of the trust comes from, great. I think that's a great idea. Go talk to your kitty cat. Let's see what they have to say
Starting point is 00:20:00 about everything. And just let them do their buyer's process if you if you did the discovery part right and you made them feel empowered and you have that trust built everything else is a formality at that point right i love that yeah follow-up game is just it skyrockets when you do that yeah yeah too many people teach objective handling and it's like at a certain point how much nlp and like subconscious programming are you doing on the person yeah you know what i mean yeah and objections i hate that word i hate the word objections because in sales people interpret objections as a rejection so it's like objection means a rejection towards you somehow and if we can reframe that into a concern then it's just it's simply helping them over overcome whatever concern they have and in the in the call what i figured out is is 99 of the concerns objections people
Starting point is 00:20:54 have can be overcome before it even becomes a concern or objection yeah if you really listen and actively understand what's going on in the phone call yeah dude i was on one call and the guy would not let me leave. It was actually hilarious. We were past time and I had to go like I was filming podcast. Yeah, I had to hop in the shower in like two minutes and go and he wouldn't let me leave. Sean, even if you wanted that program, what is it? What's the feeling?
Starting point is 00:21:18 Like the feelings are horrible. Yeah, even if I wanted this thing, you made me feel so bad that I'm not going to buy it from you. Yeah, and then he texted me like seven times after that. I'm like, what the f**k? It just seemed desperate. Yeah. You know?
Starting point is 00:21:30 That's a big problem. I don't like when I see desperation in a salesperson. I get it because they're commission-based. Yeah. So I get where they're coming from. But to me as a buyer, it just seems kind of desperate. Yeah. And that's where the whole value scale, the value doesn't raise when someone feels desperate.
Starting point is 00:21:44 Yeah. It's just a number at that point. Absolutely. What's kind of your goals for this year, next year? Man, this year, I'm going in pretty hard on a whole new program that I'm putting together, actually. A whole new program on tonality and voice. Just how you come across on the phone call with people,
Starting point is 00:22:05 it's going to be pretty cool. I'm excited about that coming out. Dude, I need to listen to some of your calls because you're doing something I've never heard of. Well, thank you for that. But it is different. It feels different. It looks different.
Starting point is 00:22:17 It is different. It's natural. What do you think about AI trying to replace some of these calls? Oh, it'll never happen, dude. You don't think so? No, in my opinion, it'll never happen because ai won't be able to read i call it read in between the script whatever the question is there's something else behind that question that ai can't ask the right questions to get into that person's brain to connect with them well yeah i agree with
Starting point is 00:22:41 that but now there's ai where you can import all your conversations and it can train the model to talk like that so it might get to that point eventually it could i'd be interested to see how far it gets i just saw i was at damon john's mastermind last week and this guy named uh roland frazier and perry belcher were giving a a demo uh they have their ai call a thousand people a day trying to buy their businesses and dude it was responding to its questions i was like really impressed yeah it was like when are you looking to sell the guy would be like four months he's like okay do you have an estimated price range you want to sell for the guy be like no let me talk to my wife the ai would say i
Starting point is 00:23:20 understand can i call you back on this date? So here's why, that's amazing, but here's why I could never replace it, at least the way I teach it, is why four months? What's going on between now and four months to make you want to wait four months to whatever the situation was? I want to find out that
Starting point is 00:23:38 because that four months could be the differentiator of making the sell or not making the sell. So it's called a piercing question, but asking a piercing question like, well, tell me what's going on, Sean, between now and four months to make you want to wait four months, just so I understand because I want to make sure I'm clear. Oh, well, there's XYZ going on and this and that,
Starting point is 00:23:57 and there's a whole conversation behind that that AI wouldn't be able to unlock yet. Okay. Yeah, I don't think it'll be for some time, but it's something to keep an eye on. Yeah. It is pretty interesting. I did hear a call, though.
Starting point is 00:24:11 I heard some Instagram ad. I heard a call of AI doing one. Yeah. It blew my mind. Blew my mind. It was laughing on the call. The AI was laughing on the call. Holy crap.
Starting point is 00:24:20 That's actually scary. Yeah, it was crazy. AI's going to take over, man. I think Terminator, we're going to have to rewatch those movies. It's coming it's coming to life it's coming man it is uh it's definitely coming and hopefully our kids will deal with that problem and not us yeah more sooner there's always a generational problem people thought we would ruin everything with social media but i think there's worse things there's worse things are you passionate about
Starting point is 00:24:43 sales as you are with anything else? Yeah, I would, I would say sales, sales is a bad word. Communication is probably my biggest passion in life. It's just helping people communicate in a different way. Did you have a psychology major in college? No, my, my journey is completely different on that. Completely different. My, uh, so I didn't go to, I didn't go, I went to high school, didn't go to college, went straight into a job that my dad had ready for me after high school which was in the pest control industry okay so he owned it yeah he owned he owned that part of it um but after about 15 years of doing that and kind of leveling up all the way to as high as i can possibly get i realized like
Starting point is 00:25:20 psychology is fun like it's just it's the passion of mine, but I didn't want to go to college. I wanted to, I wanted to like go to the hard knocks life of it. So Sean, I'd be that crazy guy, like in the background, just sitting there observing, like watching you and someone else talk. You say, you say it was weird. You would say this, this person responded this way.
Starting point is 00:25:43 Like that's interesting. Or you said this, this person didn't like it or gave this weird facial expression. That's interesting. So I did that for like six months until I finally just put things together and started implementing my sales calls. And then I invested into body language, neurolinguistics, psychology at all levels, some government secret influence type of situations. Anything I can get my hands on, non-sales related, that I can regurgitate
Starting point is 00:26:14 into how people communicate. That is fascinating. Those government interrogations like the good cop, bad cop stuff, that's really interesting. Incredible. Actually, Chase Hughes was a big one I invested into for non-verbal communication. If memory serves him right, he was one of the interrogators for CIA and stuff like that. But he has a whole process on reading people's body language, how they're sitting, what they're doing, clusters.
Starting point is 00:26:38 Wow. You can literally see things that no one else can see. I had Chris Voss on, and I was being very aware of my body language when I had him on and the way I was talking. Yeah. Experts like that, like they get it. But if you can get that stuff and just take little golden nuggets, put them on a zoom call, you can still see certain things that no one else can see. Yeah. I'm happy to hear you're taking classes of other industries because I'm actually doing that now too. So I'm taking media training to learn the celebrity side of things. I'm considering taking acting classes to learn body language. And I feel like too many people kind of take classes in one thing, like whether it's sales, marketing training, but they don't
Starting point is 00:27:12 expand past that. Yeah. And the recent one I've invested in about a year and a half ago or so was like voice, like tonality type of stuff. And it my mind how commute how influential your voice is and we just don't realize it like most people speak on one key yeah on i call it the 88 key analogy but you got a piano that has 88 keys and one person usually most people usually speak on one key the entire time if you can use your voice like a musical instrument and kind of going up and down with everything it creates a lot of engagement like. Just stuff like that blew my mind. I'm going to need to take that as a podcast. So definitely send me that one. I never even thought about that. It's incredible. It made me realize it's not the program that sells. It's not the service that
Starting point is 00:27:58 sells. It's not the company that sells. It's how well you can communicate what you do to that person that sells. But that could be manipulated wrong because I could have a horrible program, but I can communicate really, really well. But if you can combine all those things, I have an amazing program. If I can communicate that real well,
Starting point is 00:28:20 those things just add up to exploding. That's something sales guys do have to be aware of, the bad products, the bad services, because you could get caught up selling automation stores and you're in a lawsuit. So you got to do your due diligence. I have been in those industries, the e-com world and the dropshipping.
Starting point is 00:28:36 I've been in all those industries and it scares me because there's a lot of bad wraparound with things. Yeah, you got to really do your research because even though you could be making big commissions, take a look at the refund rate, chargebacks and all that, reviews. Yep. And that's the chargeback is the one is,
Starting point is 00:28:51 dude, chargebacks and refunds was one of the biggest reasons I got into creating my own process on sales. I used to get, dude, I was a horrible salesperson when I first started. Like whatever you're thinking of is accurate, horrible, horrible salesperson when I first started. Like whatever you're thinking of is accurate, horrible, horrible salesperson. I got chargebacks every single day, every day.
Starting point is 00:29:12 And I remember thinking like, you know what? I got to figure out this a way to get rid of these chargebacks, like not get so many refunds. How can I do that? And it all came back to the actual phone call itself. How do I make someone feel empowered and make someone feel like they're making the right decision? chargebacks are non-existent anymore after that yeah yeah i haven't had a single one in like two years dude yeah it changes the business honestly every day too when i was in e-commerce drop shipping yeah and yeah you really got to take a look at yourself and say are you going to end up on the match list and never have a payment process again are you going to fix this right you know make sure you people on the match list can't ever have a payment processing account.
Starting point is 00:29:48 Yep. We don't want that. Yeah, you definitely don't want that. There's a lot of people on it that have no idea they're on it. Yeah, not at all. Not at all. There's a process I teach that you said a while ago, like you spend like an hour on a sales call.
Starting point is 00:30:03 There's a process I teach to get someone on and off a sales call within about 30 minutes. And that's hello to enrollment within 30 minutes or so. And I put that to the test. I bet someone $1,000. I said, listen, if you do this and don't get the sell at the end of this call, I'll give you $1,000. Wow. He finished the call in 15 minutes and got a $7,100 sell. I just texted the other day. Damn.
Starting point is 00:30:31 Got a $7,100 sell in 15 minutes just following the process. That is impressive, man. Yeah. So people watching this that have a product and want to partner with you, what's that process like? It's pretty easy.
Starting point is 00:30:41 Find me on Instagram. Find me on Facebook. I'm all over the place. Just message me. I don't work with anybody. I got to make sure there's synergy. I got to make sure people are coachable. I got to make sure you're used to or you want unorthodox
Starting point is 00:30:54 ways of communicating. There's a little qualification process, but if all stars aligned, then we work together. We're going to talk after this for sure. I think I'm interested for myself, but that was a very a very insightful episode man anything you want to promote or close off with no just find me on instagram find me on facebook if if i can help i'll help if not i'll point you the right direction cool just casually man yeah um any events you're speaking out coming up
Starting point is 00:31:18 got one in may um clients and community you ever heard of them i think so actually they're the facebook group people okay teach people how to promote things on Facebook group I'll be at their event in Arizona speaking on stage
Starting point is 00:31:30 cool we'll link that below too thanks for coming on man yeah absolutely appreciate you man of course thanks for watching guys see you tomorrow

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