Digital Social Hour - Going Viral on Instagram: The Dark Side No One Talks About I Daniel G DSH #498

Episode Date: June 16, 2024

🔥 Going Viral on Instagram: The Dark Side No One Talks About Ever wondered what it's really like to go viral on Instagram? 🤔 Tune in now as we dive deep into the unseen struggles and controversies that come with Instagram fame! 📸 In this eye-opening episode of the Digital Social Hour, Sean Kelly sits down with the sales legend Daniel G to talk about the highs and lows of social media stardom. 🌟 From handling hate comments to dealing with the pressures of staying relevant—this conversation is packed with valuable insights that you won’t hear anywhere else! 🗣️ Discover how haters can fuel virality and why not everyone should agree with you. 🚀 Learn how to leverage hate for your brand's growth and why authenticity is your ultimate weapon. Join the conversation and don’t miss out on these insider secrets! 📺 Watch now and subscribe for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 🔗 Hit that subscribe button and stay tuned for more behind-the-scenes revelations and expert advice. Your journey to mastering Instagram starts here! 🙌 #DigitalSocialHour #SeanKelly #Podcast #GoingViral #Instagram #SocialMedia #DanielG #HateComments #Virality #Influence #SubscribeNow #BrandStorytelling #EntrepreneurJourney #ViralContent #BrandingInsights #ContentStrategy CHAPTERS: 0:00 - Intro 0:39 - Daniel G Pt 1 4:23 - How Daniel G Got Good at Sales 6:26 - The Hate Fuels the Virality 7:07 - Daniel G Responds to Haters 12:27 - Changes in Buyer Psychology Over the Years 14:05 - Keeping People's Attention on Stage 19:14 - Where Does Your Work Ethic Come From 20:01 - Is Money the Most Important Thing in Life 27:10 - When Daniel Realized No One Cared About Him 29:33 - What Keeps Daniel Going Now 31:55 - The Better You Get, The More Dangerous It Becomes 34:32 - Where to Find Daniel APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUESTS: Daniel G https://www.instagram.com/danielg/ SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

You have a bunch of hate comments when you wake up in the morning and you're like, well, this feels like TikTok or a YouTube short because the people on my brand don't hate on me. It's the people that are outside in. So it's like you're almost doing a good job when you could see that pushback starting to come in because not every, I don't think everybody should agree with you. Everybody's entitled to their own opinion. I don't think you can ever please all sides of the crowd and all haters or whatever the case is. Absolutely. And the hate actually fuels the virality too. So it's needed. Of course, man. It's great. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe.

It helps a lot with the algorithm. It helps us get bigger and better guests, and it helps us grow the team. Truly means a lot. Thank you guys for supporting, and here's the episode. All right. We got the sales goat in the building today, Daniel G. Let's go, man. My man, I've known you for

like six years and seeing your journey from a distance dude congrats on all of it but thank you bro appreciate the hard work you put in i mean yeah i'm not surprised no the same dude goes for you too because we started probably just at about the same time you probably started the same time right when we started kicking off our journeys right remember you're running jersey champs and uh i can still remember you till today and always backstage hustling, making sure like everybody has their jerseys before events and I always see everything blow up. So likewise, bro, thank you for having me. I appreciate it. Yeah, man. And to see you speak in stages of a hundred to now thousands, I mean, yeah, incredible. What's the

biggest stage you've spoken on? Um, probably the crypto arena this past September. Wow. Probably about 10,000 people. Damn. Yeah, it was filled up, filled up arena. Yeah, it was crazy. It was nuts. It was nuts.

Talk to me about the nerves going into that. You know, man, actually it's more of exciting. Like the bigger the stage to me, it gets a lot more exciting. Wow. Right? Because I feed off of energy. I think a lot of speakers that train a lot,

they feed off of energy. So I would say the bigger stages, and it's crazy to think, because you would think the bigger stages speakers that train a lot, they feed off of energy. So I would say the bigger stages, and it's crazy to think, because you would think the bigger stages, you get a lot more nervous. Yeah, yeah. But no, to me, it's just, I just get more energy. It's like a feedback from a crowd.

I think as a speaker, it's like you feed off energy, right? So if you're making a joke and, you know, only three people out of 10 people laugh, right? You're like, I don't know. But if 3,000 out of 10,000 people laugh, that's a lot of laughs. Right. Or like oohs or ahs. So it's like you're like i don't know but if 3 000 out of 10 000 people laugh that's a lot of laughs right or or like ooze or ah so it's like you're a volleyball player like you hit the ball

and you want the ball to come back to you right so that's what you're doing as a speaker so i think the bigger stages are a lot more fun yeah and you're able to retain because you talk for an hour sometimes even two hours and you're able to retain people how did you get good at storytelling you know i always thought that, listen, in sales or whatever the case is, as a entrepreneur, as a business owner, a lot of people give concepts and I don't think the concepts are done without an analogy for somebody to wrap it off because they can't make it relatable inside of their head. So I always made a commitment to myself saying like, listen, who are the people that we listen to the most? You know, you listen

to your pastors, your parents, whatever you listen to a rabbi uh your your your teachers your grandparents because they're the best storytellers so i'd always say okay i'm never going to give concepts in sales especially without giving a story or analogy behind it so it can finish off the concept and people become relatable with that concept so um yeah man i just always i see a concept i said okay how do i make this relatable to see a concept. I said, okay, how do I make this relatable to the crowd? Who am I going to speak to? How do I make it relatable to the crowd? That makes sense. And you teach sales, but I feel like you teach like a greater purpose as well. Correct. Yeah. A hundred percent. I think it's just, you know, it's, it's influence in general, you know, like I've always been nailed for this, like, oh, the sales guys, you know, it was manipulating or whatever the case. I'm like, dude, regardless of what you want to do

inside of life, you're going to have to influence people. If you want to have a show, you have to some way, somehow influence people to get on your show. You know, you want to get a better job inside of life, influence your way up to the job. So I'm like, influence is going to be done at every stage inside of your life. Right. So yeah. And I think, I think of course my energy comes off with motivation, right. Within sales. So it reaches just a broader audience of just sales. Right. I'm also broader audience of just sales, right? I'm also super good at marketing and branding. I think that supports sales in today's day and age.

I always say sales is very difficult if your marketing and branding is weak. If your marketing and branding is high, sales is easy. Like the more you are on your marketing and branding, the less convincing you have to do on the sales side. You know, like you see salespeople that have to work their ass off, convince because their marketing and branding is weak because they're branded and walk in the door before they did.

Like, for example, your brand enters the room before, you know, you actually enter the room. Well, I'm going to talk to Sean Michael Kelly, whatever the case is, because you've, you push so hard on your brand. Right. So I always tell people like now more than ever, make sure your brand is entering the room before you enter the room. Cause it makes sales a lot easier. Absolutely.

I mean, it's helped me so much get podcast guests. Imagine if I had no followers. Yeah, exactly. Impossible to get guests. So I think Instagram these days is like one of the biggest assets you could have. It's free. It's great. I don't think, uh, I don't think still enough people take advantage of it. It's like, you still don't pay for it. Right. It's like, you know, all the attention is great attention. You can never go negative views. It's like, I say you can never post something. Cause I think, I think sometimes people get crippled from like, you know, social anxiety or posting something and saying like, Oh, but what are these people going to think? It's like, well, you can never go negative. You can't post a video and go negative views. It's like in sales, you can't go up to somebody and lose that customer. If you've never had the

customer in the first place, I say the beautiful social media, it's all a gain. Everything you do from the day you start your brand to the day you enter, the day you exit, everything's a gain. It can't be negative views. And I love that you said that because I had self-limiting views of, oh, if I post this, I won't get enough likes or so-and-so will see this and talk. And that was how I thought for five years, honestly. And that held me back so much. And now I post three times a day. I don't give a about the comments about people judging. Cause I know, like you said, it's a gain. Yeah. Yeah. It's a, it's a gain. And it's like, you almost know this now, you know, I think through creating content that you know, your stuff's doing very well. Cause you could see viral posts, right? You always see your

post and you're like, Oh, this post went viral. Cause there's a whole bunch of people that aren't part of your brand and that starts on you hating on you, but, but, and you're like, Oh wow. You know, this is actually a good sign that that post went viral because the people that don't hate on you are the people that are in your brand and in your community. So on Instagram, let's say, for example, if a post goes viral, you're going to see a little bit of a TikTok effect because TikTok's not a community. TikTok's a virality platform, right? Instagram's more of your brand building platform, but then you could start seeing your videos do super well when you have a bunch of hate comments, when you wake up in the morning and you're like, Whoa, this feels like Tik TOK or a YouTube short. Cause the people on my brand

don't hate on me. It's the people that are outside in. So it's like, you're almost doing a good job when you could see that pushback starting to come in. Cause not every, I don't think everybody should agree with you. Everybody's entitled to their own opinion. I don't think you can ever please all sides of the crowd and all haters or whatever the case is. Absolutely. And the hate actually fuels the virality too. So it's needed. Of course, man. It's great. It's like, I was saying this joke on stage the other day. I'm like, guys, imagine you guys make videos and you have a thousand shares on your video. Maybe 300 of those shares are freaking haters sharing it to their freaking friends and talking but at the end of the day, it's like, they go share it. Like, just think of the effect. They go share it. It boosts your engagement up

that you end up back on their explore feed. Cause your engagement's always high. They can never get rid of you. It's like, you're like a leech. It's like, it's like my videos got tens of thousands of shares, like your guys' videos. It's like, if you hate me, you share out my video or you make a video or some about me. And then I keep popping up. It's like, you're feeding the algorithm for me to keep popping up. And you're like, I can't get rid of this Daniel G guy. Right. And you're the face of an industry that gets a lot of hate. A lot, a lot. Yeah. I always take the hits. Like I'm always the guy that takes a hit on the front end because I'm the sales guy and I'm the guy training sales too as well. Right. So, but yeah,

I'm okay with it. It's fine, dude. I don't, I never, I always tell people, I'm like, don't open up your hand inside of business asking for more and then complain when it's full of, you know what I mean? Like, like it's like, you've asked, I've asked to build a brand. I don't complain when there's haters or whatever the case is. Like I've asked for more inside of my life. I asked for more people with more people comes more BS. Right. So comes with the territory. Yeah. Yeah. Of course. More eyeballs, more haters. Just makes sense. Do you respond to any of them or do you just ignore all of them? Sometimes we have fun. Like, I mean, I'm'm not i'm not feeding into it because i know exactly what they're you know it's a it's you know haters just they want that response to play into their delicate egos right so um yeah to me but the funniest response is like when somebody puts

something i'll just write okay yeah like like like like we do i do that 24 7 i go to bed i look at some hate comments and i'll just be like cool cool or great. And then they just keep going on and they have discussions and forms underneath that comment. But it's all, it's, it's like, Sean, I teach people to do that also as well inside of sales. I teach people. It's like, you know, I think a mature human being can always just acknowledge something and not just always argue. Like if it's an objection or it's a difficult prospect and they're like, I don't have the money. I don't want to do something. It's just okay. And people will just keep talking and just keep giving their ideas. And this works the same thing online and offline. You're talking to a difficult prospect and you say, okay, allow them to elaborate.

Don't be like, no, no, no, no. Just okay. It's just like acknowledging somebody out. But same thing happens online. Yeah. Are you still going live every day on Instagram? Yeah. Majority of the time. Yeah. Every single day. You're like the only person I know that does that. So why did you start doing that? I do that. Well, because of the first thing that you just said, when you're like, you're the only person that knows that I do that. I do that.

And I do that even more now because I used to do it pre pandemic. Then I realized during pandemic, I'm sure you remember everybody was going live because everybody was home. Fitness coaches, influencers, everybody was going live. And then everybody stopped. And I said, holy, this is the easiest way to build a community, not just a following. I think there's a difference. Like I have a very strong community. If I have a, an event in California, people are showing up. It's because I built a community and

just not people that just like, like a video I'm in there answering people's questions. It's real with them. And I feel like just building content is not enough now. People want to be involved in community and culture, right? Especially as you travel and you do a lot of events, they want to see that the person's real. So to me, that's the best way to build my trust with my community. Ask me anything, open questions throughout the live streams.

And yeah, at the same point, it's a great way to collaborate and collect people's audiences. So what I've done a lot was, the same way we collaborate on stages and share each other's audiences, which is, you know, a way to leverage your brand and keep building your brand is I've done the exact same thing on live streams. I've gotten in friends on live streams and then Sean, Sean comes on my live stream and you know, a hundred people come in from your live or a thousand people coming for your

live. They don't know who they have. Daniel GR, you know, they give you four, four open spots on a live stream. I don't think people the heck Daniel G are. You know, they give you four open spots on a live stream. I don't think people utilize this live function enough. It's like, it's almost lost out. Like, you know, like you can get four heavy hitters on one live stream and just discuss a bunch of and have all the audiences come in

and then even treat it as a Q&A on the third open spot, bring in an audience and let that audience ask the three heavy hitter experts a question. And people love that. And you'll start to see like, I'll do once a week beaming into my audience um and they can come ask questions even hater can come in we we discuss and have some fun i try to beam in the haters a little bit more but they they i i say the best thing is like when you start to see that nobody requests to join live

because everybody's scared in the kitty and then one person's like hey dan i'm struggling here in my business and then boom you see everybody that you know that follows the trend they're like oh okay now i want to go ask them a question and think of it. Like if Jenna goes live and she only has a thousand followers and she comes live with me, 20 of her people now just came in my live stream and they're like, who the heck is this Daniel G guy? Click follow. Right. So I always say, um, you know, I don't think people leverage the resources within social media enough. And that's one of them right now. And the best way people want to become speakers,

coaches, whatever, the best way to practice is always on a live stream. I got good at speaking through live streams. Wow. Yeah, like I, if you were to ask me in 2016 to speak to a crowd, I'd say, no. I was great at sales one-on-one.

Are you interested in coming on the Digital Social Hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below and here's the episode guys. But speaking in front of a crowd wasn't my thing. Maybe one or two, three people influencing some decision makers, but in front of a big crowd wasn't my thing. I didn't like speaking in front of my high school classes, but then I got on live streams and it trained me how to speak and how to communicate.

So when I got on stage, it was like, I always say the best time to build a brand is when nobody's watching you. Like practice when nobody's watching. Cause when everybody's watching, everybody's trying to pick you apart and everybody's judging. But when nobody's watching,

when two people are watching, it's the best way to build your brand. That's so powerful. It's almost like a live podcast. Exactly, yeah. That's super cool. Yeah, always take advantage of new features. Instagram just launched polls.

Did you see that? Yeah, I've seen that. On post, I just started playing with that. Oh yeah. The one where you can vote now underneath a post instead of comments, right? Exactly. Yeah. Smart.

And anytime a social media platform launches a new feature, use it because they're going to push it. When Instagram launched reels, people were going stupid viral. When YouTube launched shorts, so easy to get millions of views. Correct. Same with TikTok. When they launched stories, people started using stories, et cetera. Yeah. So you've been in sales for what? Eight years now?

About 15. Oh, 15. 15 years. Well, what we could say, I could say like, you know, full-time after university, probably nine years. I've been in sales since I was 14. Okay. Have you seen any major changes in terms of the psychology of the customer? Buyer? Of the buyer, yeah. I think people's attention span is a lot shorter.

Right. Just a lot shorter. Just like we've been talking about, like, you know, marketing, branding, and sales. You know, they have TikTok brand, I call it. It's like, you know, people's attention span is 15 seconds. So now I say, you know, the power of getting somebody on a phone call for 15 minutes is so important. Or the power of getting somebody to show up to a workshop live or in person or on a phone

call is so important because they don't watch videos for 15 seconds and people could check their stats. Like if somebody were to ever go on their phone and they were go to like, let's just say like any one of my videos, I click this video and I go to view insights, right? I don't know if somebody could see this. Okay. Maybe they can't. And I go here and it says watch time. Okay. They watch this video for 375 hours. The average watch time was 17 seconds, which was actually high. If you go to a lot of your videos, you know, the average watch time is sometimes under 10 seconds. So you're like, well, I got all these views or I got all these, you know, hours watch. Yeah. But they're only watching it for under 10 seconds. Even if it's the most like we try to make the reels,

the most compelling reels, controversial reels, uh, you know, add a joke in there at make sales fun. And even that is hard to get somebody's attention under 10 seconds. So I think, you know, the, the power again to build that community and get people on phone calls get people to events is the next step yes of course i think you know the the attention span of a consumer has definitely you know shortened yeah not and you're speaking for an hour on stage sometimes yeah four hours sometimes geez so you're probably seeing people zoning out right yeah yeah of course and that's the you know that's i think that's the main thing is like, how do you keep somebody's attention even in person? Like how do you keep

them constantly hooked in person where you constantly switch when people go in one direction, when they talk, you'll see burnout, meaning like you'll see the audience. If you have like a PowerPoint slide and you go one to the next, to the next, you'll start to see this burnout. Cause audience like, Oh, they're taking me down a script but if you go watch a comedian a lot of people don't burn out with comedians because comedians are so good that they make their show seem unscripted and uncuffed so like they'll be talking and kevin hart would be like you know what man i was thinking about something two and a half weeks ago and then you know this girl came up to me in the elevator and you're they're taking them down this line and they completely hook you in another direction you're like wait he has a story so to me in the elevator and they're taking them down this line and they completely hook you in another direction. You're like, wait, he has a story. So to me, like the human brain loves things

that are unscripted. And the moment you start to see a speaker go down a route that's completely scripted, it's almost like your eyes are shutting off. Right. That's why some of the best speakers that you've probably watched on stage, you're like, man, they have so many stories. And it seems like the stories are just pulled out of the, even though they're, they know them in their head. It's so it's, it's done well inside of of their head they have so many stories where they can make it seem so uncuffed and so unscripted and i feel like that's what's hooking the audience's attention incredible and now that you've said that i'm replaying all the powerpoint presentations i've seen and i've never like enjoyed one of them yeah you only like the guys and the girls that are like almost like

you know just freely talking uncuffed like we're doing right now right and just to emulate that back on stage absolutely and i've been to comedy shows for two hours and i'm not even thinking about leaving so yeah exactly exactly same thing yeah and that's another thing it's like how do you mix in both components like how do you mix in the logical component of business and also the emotional component of business because you're staying in a comedy show because it's funny and i feel like too many speakers are scared of being vulnerable and being funny and open with their audience like to me i have listen i'm a hardcore trainer but at the same time, I also do realize that from a sales perspective, you have to be a chameleon.

So as a chameleon, you're doing two things. You're not being too, too pushy, right? Two sales, you know, too much of a closing the person, but you're also not being too open and, you know, laughing with the person too much because like you're, then you're going to become that sales guy. Like, okay, the guy's making me laugh so much. When's the guy going to tighten up and actually like, you know laughing with the person too much right because like you're then you're gonna become that sales guy like okay the guy's making me laugh so much when's the guy gonna tighten up and actually like you know so it's just like how females make decisions things of females a female likes a guy number one a woman likes a guy that can what make her laugh right it's like

the first thing a girl oh you go talk to a girl she'll always be like yeah i want a guy that can make me laugh step number one but if the guy goes out on date one, makes her laugh, she's okay, she's open. She's like, I like this. But if he keeps making her laugh and she's like, holy, can the guy tighten up? Cause I'm gonna freaking comedian. I want to date a man. She wants a little bit of both.

She wants a guy to make her laugh, but at the same time, take control. And also, you know, have a little bit of safety, security, hold a dope and for also act like a gentleman and a man. I say the same thing goes back to sales. That's a human brain. If you learn how to sell, you can make somebody laugh, but at the same time, lead them. It's a little bit of liking a little bit of leading inside of sales. You make them laugh at the same time you can hook back in

and get serious. And that's where I do throw my whole talk. If somebody watches me when I train sales, it's like, boom, I'll make somebody laugh. But in two and a half seconds, I'm training a sales concept. And the human brain freaking loves that. I say sell to others as you would like to be sold. Right. So all about balance. Yeah balance yeah and we were talking earlier you're traveling three four days a week speaking at different stages how are you balancing family friends and all that oh i'm not i'm not like that's actually i think three three was a lie like i think we're on the road now five days damn yeah five five days five days at least two events minimum but five days of actual travel because our events are not always just in north america oh. So like we have a lot of events in Europe and South America,

which the travel time gets a lot more hectic from there. Right. Yeah. Like we just did an event last week in India the week before that. Yeah. And then the week before that in Australia, and we went from, I don't know where I was, but I went to Australia from the States back home to Miami. And then in three days out, went back to India, which is also across the ocean and other, you know, 21 hours of flight time. So, um, there, there is no balance to answer the question and I don't shoot for it. Cause I think it's complete. And, and, and I think as I used to say this before, I used to get like a lot of, you know, people hating on me for it, but I think people start to realize that when you do push for

something big, that you're not going to find balance inside of business. Like, because balance, I think people try to shoot for like this 25% lifestyle where it's like, okay, I'm going to have 25% with my friends, 25% with my family, 25% of my work and 25% for health. Well, cut the crap. LeBron James, when he's shooting for his fifth or sixth championship ring, he's not thinking about balance. He's in the gym. Like, you know, they're, they're working their off. They're going to have to sacrifice something when you go for greatness. I don't think you shoot for balance. So it's like, okay, if you don't go through greatness, cause what is balance? It's a different term for everybody else. Like you could be perfectly imbalanced to everybody else, but

to yourself, you're shooting for greatness. So you're balanced yourself. But I think when you're asking me about balance, it's like, well, I'm not balanced to what other people think that, that, that, you know, 25% here, 25% there. No, there's no way it's impossible. Like I'm shooting for something great. I said, you know, I want to take over the world inside of sales. Of course, I'm not going to have balance. Of course, you know, I'm going to have to spend less time with my family, my friends, et cetera. The first thing though, that I'll always take care of is my health. Cause my health runs my business. You know, my business doesn't run my health.

My health runs my business. So I'll always take care of my health first. But other than that, of course, in all areas of my life, we're going to be in balance. Insane. Where does this work ethic come from? Did you have immigrant parents? Uh, yeah, I did. I had family come from, you know, my grandparents came from Italy to Canada and I grew up with

my grandparents. So my parents split up when I was young. I grew up with my grandparents in the summer working with my grandfather. You know, yeah, my work ethic, you know, I looked at my parents working, you know, 10 to 15 hour days, always seven days a week. So I think, you know, your ethics is what you stand for inside of life. When you break down that word work and ethics, ethic is just what you stand for. So when you look at people above you working,

it's like, you know, if you feel like you're doing an eight hour day and you've seen people doing 15 hour days, it's like, you almost feel this disconnect because you've seen what the standard was growing up. Right. So yeah, I just, I enjoy doing it. I like working. I like staying on the move. I feel dead if I'm not, you know, there's this notion with salespeople that they're all about money, right? That's the number one, most important thing in life. Where does money rank in your life? I think it's super important. I think it's the motivation for salespeople in the beginning stage for anybody.

I think anybody that says otherwise, I think it's when they're like, oh, you know, it's not just about that. No. In the beginning, you have to be motivated by money inside of sales. I was motivated by money inside of sales. I wasn't motivated by a passion, you know, because I hear a lot of this online. It's like, you got to follow your passion. Okay. Wait, when you're broke, I, my first sales job was a door to door sales job. Like, you know, I was selling aeration services, a door to door service, very cheap service. When people are like,

you got to follow your passion to make millions inside of life or to make money inside of life. I say, we will stop and pause that advice. That's great. And I agree. It would be amazing to be passionate about something, but when you're broke, it's like, you don't have time. Number one, to find your passion. Cause I was passionate about soccer and DJing. I used to be a DJ and I used to like playing soccer. I'm like, but these aren't paying me right now. Like, right. Like people that are passionate about sports. So I had to get logical. I said, okay, where can I go make money? And I made money in door-to-door sales, not being passionate about poking holes in people's grass. But I made money because my hunger outweighed my passion.

I always say passion's like the cherry on top. First, you have to chase your hunger first. And sales is all about not pushing a product on somebody. It's about finding a product where you could solve somebody's problem. You solve their problem, you make a sale, you get paid. We, you and I probably sat down with so many millionaires and maybe even billionaires that made millions

and even billions of dollars that are not necessarily passionate about, I don't know, making this drink or making a toothbrush. But they found a gap and a need inside of the marketplace because people say, do you need to be passionate to make money? No, no, no, no. If somebody just says, yes, there's a lie behind that

because there's a lot of millionaires, builders we know that literally found a gap inside of the marketplace, solved the problem, made a shit ton of money. And then sometimes that funds a passion project, right? So I say your hunger and your desire to win always has to outweigh your passion.

If you're passionate about something, then there's no excuse to win. You make it in hunger and then passion. It's like, that's when the person, like I'm now passionate about sales. I was not passionate about sales before. I developed a passion for sales and I have hunger to always win and always be the best. Those two things are like the fire inside of me. Nice. I agree though. I think you should make a bag first, get that safety net and then chase your passion. Yeah. Yeah. And sometimes you don't even know. It's like,

like, again, I discovered my passion on the way. Like I just said, like sales was the thing you usually fall back in. You don't, you're not, you don't grow up to be like, I want to be a salesperson. I want to be, I want us to be somebody that hosts a business or I want to be, you know, a podcast host. No, you don't. You grew up to say, I want to be a mermaid. Like, you know, basketball for you. It's like, you don't, you don't say, you know, I want to grow up and, you know, be a real estate agent or whatever the case is. So I always say, you know, chase, chase the hunger, the desire to win first. Everything's a building block. You know, uh, people watching this sometimes are like, man,

I'm a little bit lost. I don't know what to do. I'm like, hold on to your building blocks. So, because some people think they go into a business and they're completely at zero. And I say, well, no, you're not. If you were an athlete and you know, maybe you didn't get into the NFL. Yeah. But what were the characteristics that got you into college? Those are the building blocks inside a business. Some people lose the building blocks for the next business. They're like, well, I'm going inside of zero. No, you're not. You always go into the next business with a building block from before. So you stack those building blocks always for the next journey. Absolutely. So you've generated over nine figures in sales. Talk to me about how long it took to get that first million

from 1 million to 10, and then from eight to nine figures. Not nine figures in sales. Talk to me about how long it took to get that first million from 1 million to 10 and then from eight to nine figures. Not nine figures net worth though, not yet. But yeah, responsible and generated, of course, for multiple different companies. First million, 24 and a half, maybe 25. In sales before that, generated in sales before that. But for myself, yeah, probably by 25.

So it took six years to get that first million? Yeah. Yeah. Six years. Yeah. But I was also like, I've sold more than a million, but companies' products were very expensive that I was selling B2B services. Right. And then I always say it was exponential after that. Like me and my business partners sold tens of millions of dollars for other organizations and companies. Um, because I think, you know, all business, it's not like a grading scale of like one to two, two to three, three to four. You probably know how it works. Like one to 10, like you said, and then like 10

to a hundred, it's always exponential because you compound all these small efforts. And that's where it like, kind of like blows up after that. I always say like success is not just completely gradual. There's going to be a point where it doesn't make sense to people and you get paid $50,000 to speak on stage or whatever the case is, but you did like 400 free events, right? So it's taken me not just from the sales aspect, but now to where I'm at fees, the brand and everything. It's taken me four years of doing a bunch of unpaid. I don't think a lot of people want to do that. They don't want to invest, right? They don't see the point behind it, you know, investing into a studio or other cases because they're very transactional with their brand. So people are like, I want to build a brand, but then it's like,

you treat your brand as if it's marketing. And two of those things are different and they get confused because marketing is a call to action. It's like, Hey, I'm watch this. Here's some value. And I'm going to sell you this. Branding is just a long-term plan. You're building trust with people. Right. And sometimes that costs a lot more than the marketing, right? So that people don't see that because branding is usually invisible and it takes a little bit more time. So my branding was investing my own dollars, hard-earned dollars inside of sales and my sales agency and my sales jobs and putting it back on the road and, you know, doing events for free in the beginning and traveling, doing that, and then hiring, you know, film crews, et cetera, and then putting

it back inside of my brand. And I don't think nobody ever like, you know, then they say like, oh man, how did you get to where you are? It must be so easy. I'm like, well, you never said it was easy with the free events or whatever the case is. Right. So I always say you'll always be heavily paid for the shit that you were never paid for in the past. Love that same story with me, dude. Five, six years took me to make my first million cash. I was having free events for five years, losing money because I was hosting them, paying for the venues. I remember. Yeah. Yeah. Now I'm making like good money on each event, but it took five years of events that people probably don't even know about. Which nobody will ever like, nobody will ever care or even know of. Right. You know what I mean? It's like

almost as a business owner, you got to start swallowing that. Like nobody gives a actually, like, it's like, it's like I told one of my friends when he came up to mean? It's like almost as a business owner, you got to start swallowing that. Yeah. Like nobody gives a actually like, it's like, it's like I told one of my friends when he came up to me, what it's like, yeah, man, I charged that, you know,

this many thousands for this talk is like, man, that's so easy, bro. You just talk for an hour. I'm like, well, why didn't you ask me when I did a bunch of free events?

Dude, that must've been so easy doing those free events when you, you and I were going in debt for five years, flying out of our pocket, flying out, breaking our backs on airplanes, not knowing if it's going to work out. Spe speakers bailing on you, people doing you dirty. I'm like, why didn't you say that was easy? Cause I'm like, that's business. And I'm like,

you will always be, you know, paid one day, like heavily paid for the that you were never paid for in the past. It's not transactional that sales, um, you know, branding is like that too, as well in sales, it goes the same way. It's like, you do a bunch of, you create a bunch of relationships and then one day you're heavily paid exactly that you're never paid for in the past and i think that feeling is an entrepreneur is the best sometimes you know like that's the feeling you kind of play for because it's it's like wow man this person just paid me a hundred thousand dollars for xyz it all makes sense now right because in the past it didn't make sense and one day there's gonna be a day where it's like this all makes sense yeah that long-term vision is crucial man yeah. Yeah. I remember those economy flights,

flying, speaking on panels for like 20 minutes. Those were the days. What age were you when you realized no one gave a shit about you? Probably when I got into business. Okay. Yeah. I was probably, I opened up my offices 2017. So I was probably 24, 25. You, you just realized I'm like, Oh, nobody now cares. Right. No, nobody really cares. Nobody's going to pay for this rent of the office. Uh, you know, I've seen people, we're in the same industry. I'm like, okay, I've seen people, you know, flip on people very quickly. And I said, you know, you have to figure out this game for yourself. You're always going to like, I know people are like, it's only lonely at the top if you do it yourself. But at the end of the day, you always

sleep with yourself at nighttime, you know? So you're, you, you have to become so emotionally secure inside of the business, knowing that my line has always been, I'm going to be good regardless. So whatever happens to me inside of business, I always carry this very abundant heart and mindset saying, regardless of somebody says yes, regardless if somebody says no, regardless of what other people say, I'm going to be good. And that energy, like to me, cause I knew that always worked inside of sales. Like when somebody says no to you, it's like when you bring in the energy inside of conversation saying, if this person says no, and I'm going to be good some way, somehow you get the yes. You know, like when people don't, when people know you don't need them, they start needing you, right?

Like if somebody says, man, you know, I just don't want to do this right now. And you're just like, all right, well, you know, I'll just move on to the next person. They're like, well, that's a little bit weird. Majority of salespeople would push back right there. When I give that objection, I had to learn how to translate that mindset inside a business saying, regardless, if I have a good month, a bad month, worst month in the world, I will be good regardless. Cause I'm, you know, I'm abundant in my mind. I'm abundant in my heart. And I think that's always worked out well. I always believe that, you know, I'm a big believer in the universe and energy. And I always think that, you know, um, my highest form of gratitude when I want to put energy into my business, when I say I'm

grateful for my business, cause I was grateful from the day I opened my business, I came from no money. And then I had an office with my sales agency name outside of my office in 2017. And you know, some people write down their gratitude. And I always said the highest form of gratitude is expressed through your work ethic. Wow. Not just write it down. Cause a lot of people are just like, you know, I'm, I'm grateful for my business, which you've probably seen, you know, a lot of people do, and you may have done it. And I say, but if you write down, you're grateful for your business and you don't work your business tomorrow, you're not really grateful for your business, you know, action. Yeah. It's like, you know, you show your business that you're grateful for it by doubling down inside of your business. So that's always been

me. I'm like, all right, show like now if people say what keeps the fire lit, Daniel, that you've already done a lot, like why do you still travel? Cause there's a lot of things that I don't got to do. There's a lot of events still till now that pay me in other countries, third world countries that can't afford like a $20,000 speaker fee. I'm just keeping it real. Like they can't afford that. They'll pay for your expenses, et cetera. If that, right. And I always say, I say, well, people are like, well, how do you keep it going now? Why do you keep doing it now? I'm like, well, this is everything I've ever dreamed of now more than ever. This is the, these are the moments inside of my life that I dreamed to train hundreds of thousands of people now more than ever, I'm going to express my gratitude inside of my work by doubling it down

because I like the universe, whatever you believe in God showed you that it worked out. And it would almost be an insult when you make a sale or you make a lot of money to kind of take a back pedal. When somebody said the process works out, why don't you double down the process? Cause most people inside of life, they get a little bit good. Their money goes up and it's just a sign that whatever you've done works out to double down the work ethic. Now, don't you double down the process? Because most people inside of life, they get a little bit good, their money goes up, and it's just a sign that whatever you've done works out to double down the work ethic now. Don't take your foot off the pedal. Like double down until you get to a complete exponential point where you're good

and you can remove yourself outside of your business and your business grows without you. But until then, like I say, Dan, double it down now that it works, right? And that mindset is what separates, I think, a millionaire from a deca-millionaire, right? Correct. Because some people make that bag and they get complacent. But for you,

you're going all in even more. Yeah, because then you also realize you're like, when you make a million dollars, first of all, you realize that it's not a lot of money. And you realize that, dude, money doesn't actually completely create freedom. I also think people create freedom. So when you have good business partners, good teams, good management, good salespeople, those are the people that create you freedom inside of life. Unless you're, listen, there's some great investors out there that have mastered the art of money and, you know, they learn how to make their money, just create them freedom, freedom investors.

But to me, I always say like, I think people create freedom. So I always play towards people, play towards relationships. Because at the end of the day, the only way to sip a margarita on the beach or, you know, scale out your company is when somebody else can do the job just as good or as better as you. And then you have time. People create time, leverage, and freedom. So I always said it's, you know, how do I find good business partners or a good team

or a good sales team to scale out? So I eventually have time because if you come from no money, if you make 20,000 a month and you start to become addicted to money, you'll want to go from 20 to 40. So now do you really have time or do you just get stuck on the hamster wheel? Right. And there's another problem. Like I think as people get better, it also works in a negative connotation, especially inside of sales and business. I always tell people before I train them, I'm like, listen, it's about to get dangerous because I'm going to get you guys good. And they say, what do you mean? I'm like, I'm going to get you guys good in one hour. I can get anybody in sales better in one

hour. I can make them think differently and respond differently to their customers. But I said, it's different. Now it's going to get a little bit dangerous because now you're going to get good. And when you get good, because you know, you can make sales anywhere to anybody, anytime, because you know, you can make it, you're going to spend it. And that's the death that every single person inside a business stays on that hamster wheel. And people are watching this right now. They're like, Oh, it makes sense. The better you get, the more confident you get. So the more confident you get, you'll go here, you'll go blow your money. Cause you know, you can make it back next month, next month. That's how every salesperson up because they know they can make the money. So they just spend the money

because the next month they make back the money. But what eventually happens, the hamster wheel, it spins faster and faster and faster. And then eventually it's just a cycle of emotions. And then they eventually fall off and quit. It's not, if you're going to make commissions or not, when you get good, you're going to make commissions. It's what you don't do with your commissions that make people successful. Right. Right. So I always say it's like the most dangerous part is, you know, knowing that you're going to make it, but almost like what you don't do with your commissions when you make that money. It's like, it's like when somebody blows it, I say, you're going to go through an emotional cycle because it's okay being broke and spending $2,000 in a

month. But when you start making 40, 50, a hundred thousand dollars a month, and you go back down to zero, do that cycle enough times. I've seen people quit the business enough times, right? You've, you've probably seen it too inside of business. You've seen somebody go through such, maybe you don't see it. Like people don't see it physically, but I know mentally, that's such an exhausting cycle. When you've made a hundred thousand, you've blowed a hundred thousand. You made two 50. I've seen so many online men, Sean, in the last five years, how many people have you and I probably seen build up and just disappear? So many, like, it's funny to watch almost like I watch it. I'm like, man, I can't wait till 2030 to see who's still going to be,

you know, still playing this game. And I said this in 2017 in my head. Wow. Like I said, like, can't wait to see who's going to stick here till 2030. There's not many. And it's like, it's funny because what happened was all this boom of the entrepreneurs, there was a few that stuck out and it's the same guys from before that were actually real. Right. Like it's, it's weird the way it works. Cause you're like, Oh, the people that were slamming it's the same guys from before that were actually real right like it's it's weird the way it works because you're like oh the people that were slamming it back in 2018 the people that were real are still here till today right but the people that just used one lamborghini to sell a course or whatever the case was and really didn't have system structures and relationships what we

built those people that don't have relationships they're gone in two seconds they're gone right so i always say it's not what you could do now it's like drake has a good line he's like we'll give it give it a decade we'll still we'll see who's around a decade from now yeah i love that i always think long term yeah dude it's been a blast uh let people know where they can find you yeah uh daniel g on social media they can go on my instagram at daniel g everything's there absolutely all right thanks for coming on bro appreciate it brother yeah watch you guys as always. See you tomorrow.