Digital Social Hour - Growing Up Completely Broke, Almost Going Bankrupt and Doing $30M A Year Coaching | Douglas James DSH #289

Episode Date: February 17, 2024

Douglas James comes on the show to talk about his time growing up broke, how the military changed his life and how he does $30M a year in coaching. APPLY TO BE ON THE PODCAST: https://forms.gle/qXv...ENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly Factor: Use code "DSH50" for 50% off your order at https://www.factormeals.com/dsh50 Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 Ryan Reynolds here from Mint Mobile. With the price of just about everything going up during inflation, we thought we'd bring our prices down. So to help us, we brought in a reverse auctioneer, which is apparently a thing. Mint Mobile Unlimited Premium Wireless. How did it get 30, 30, how did it get 30, how did it get 20, 20, 20, how did it get 20, 20, how did it get 15, 15, 15, 15, just 15 bucks a month? Sold!
Starting point is 00:00:20 Give it a try at mintmobile.com slash switch. $45 upfront payment equivalent to $15 per month. New customers on first three-month plan only. Taxes and fees extra. Speeds lower above 40 gigabytes each detail. America, we are endowed by our creator with certain unalienable rights. Life, liberty, and the pursuit of happiness. By honoring your sacred vocation of education,
Starting point is 00:00:40 you impact your family, your friends, and your community. At Grand Canyon University, our online bachelor's, master's, and doctoral education degree programs allow you to balance online coursework with observational and hands-on experience in the field. Find your purpose at GCU. Private. Christian. Affordable. Visit gcu.edu. And while I was still in the Navy, I just remember the first coaching client that I ever got was a master chief. He comes up to me in the hospital
Starting point is 00:01:09 and he's like, hey, I'm 45 years old. I've been in the Navy for 25 years. Will you teach me what you're doing? By the way, I'm willing to pay you for your time. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm.
Starting point is 00:01:23 It helps us get bigger and better guests and it helps us grow the team. Truly helps a lot with the algorithm. It helps us get bigger and better guests, and it helps us grow the team. Truly means a lot. Thank you guys for supporting, and here's the episode. All right, Douglas James in the building. Got a lot of fun stuff we're going to talk about today. We're going to talk AI trading, humble beginners, and his military background. Thanks for coming on, man. Yeah, absolutely, Sean.
Starting point is 00:01:40 It's a pleasure, man. Yeah, so taking it from the start with the humble beginnings, growing up with a lot of financial struggles, right? What was that like? Oh, man. So I'm from New Orleans, Sean. It's a pleasure, man. Yeah, so taking it from the start with the humble beginnings, growing up with a lot of financial struggles, right? What was that like? Oh, man. So I'm from New Orleans, Louisiana. You know, small town. Well, New Orleans is not small, but I grew up in the Metairie and Kenner area. And my family eventually moved up to Covington.
Starting point is 00:01:58 So between Covington and New Orleans, there's this massive lake. It's actually the biggest lake, I think, in the world, maybe. Wow. Lake Pontchartrain. So it takes 30 minutes to drive across the lake. Damn. Yeah. So we moved there. And yeah, my mom, she's a respiratory therapist. She's from Guatemala. So she came to this country to, you know, find a degree. And she eventually found my dad. They met at a bar. And yeah, so growing up, you know, my mom, she did everything for us. She worked 12-hour nights, made sure we were on the school bus, you know, cooked for us, clean, did all that.
Starting point is 00:02:35 Whereas on the other side, my dad kind of had struggles, you know, probably as a new husband, as a new father. He was kind of gotten addicted to, you know, got an alcohol, stuff like that, bless his heart. But, yeah, you know, my mom made all this money, yet it was kind of shadowed because my dad just had all these addictions really and like gambling so back i think it was like 2015 you know probably a little bit before that um because of all those addictions and gambling and stuff my my my family had to file for bankruptcy. Wow. Chapter 11, right? Chapter 11, I think that's right. So, yes, I mean, we were basically on the street if it wasn't for my grandparents and my uncle that kind of stepped in.
Starting point is 00:03:12 They helped, you know, take care of us, put us into an apartment, put food on the table, get us back on our feet. And to be honest, like, that was, like, the scariest thing. Like, because I don't know anything about money. But, like, you know, growing up as an adult now you're like it runs the world and people are like you're not happy you know money doesn't buy happiness well like i mean i've been broke like we've been on the street like i would rather be you know in a place that's comfortable taking care of my family instead of being in this really hardship situation yeah
Starting point is 00:03:40 so yeah man so growing up you know i you know there was times where we didn't know if we were going to eat like mcdonald's maybe maybe not and uh yeah it was really tough you know but you know now i have the abundance and today and i look back and i'm like so blessed and you know thank god i'm at where i'm at in my life now so what age were you during that bankruptcy i was probably um 14 15 years old so high school pretty scary time yeah because you're around all these people that their families are doing fine and you're probably afraid to even speak up about it oh yeah to your friends and stuff yeah super like not proud and like didn't even really understand like you know what was going on you know i see kids like showing up in the escalades going saying
Starting point is 00:04:19 they're playing sports on the weekend i'm like at home dealing with all this right so you had to grow up quick i did i really did so did you start working at an early age to get money for the family well yeah so i i so it's funny um one of my first side hustles ever i always knew i was going to be an entrepreneur when i was like 10 years old i was buying like bags of uh jolly ranchers and jawbreakers and hour laters for like five cents each and flipping them for 10 cents. Classic. So I always knew I was gonna be an entrepreneur. But like, yeah, I got a job as a buggy boy. I worked at Winn-Dixie, kind of like a popular grocery store. And yeah, I would help out my mom as much as I can. But I was also trying to make the transition because around that time,
Starting point is 00:05:03 16 years old, I actually moved out of my parents' house. And I moved in with my best friend's mom at the time. And I really wanted to start kind of like my own thing and figure out my own way. And then I eventually moved in with my grandparents. And they were like, hey, you know, I graduated high school around this time. And they were like, hey, you've been bartending for a year. You've been, you know, partying, coming home at 4 a.m. You need to go to college.
Starting point is 00:05:27 You need to go to the military or get in the F out of my house. So, yeah, I graduated a 1.7 GPA. No way I was the worst student. Actually, I shouldn't have graduated high school. I cheated off all the smart kids. And obviously I had to move on, so I ended up joining the Navy. So I was in the Navy for 10 years after that. Wow. Shout out to the Science of Scaling podcast hosted by Mark Roberge. and obviously I had to move on. So I ended up joining the Navy. So I was in the Navy for 10 years after that.
Starting point is 00:05:45 Wow. Shout out to the science of scaling podcast hosted by Mark Roberge. It's brought to you by the HubSpot podcast network, the audio destination for business professionals. Each week, Mark founding CRO at HubSpot CRO and senior lecturer at Harvard business school, interviews some of the most successful sales leaders in tech to learn the secrets, strategies, and tactics to scaling company growth. interviews some of the most successful sales leaders in tech to learn the secrets strategies and tactics to scaling company growth he recently had on the head of sales from open ai and that was
Starting point is 00:06:10 a very interesting episode on the future of ai listen to the science of scaling wherever you get your podcast today wow 10 years yeah it's a long time it is a long. Did you leave by choice or what was the ending like? Was it abrupt? So five years in, man, I was on this journey in the military where like, I've always been very competitive. I want to be number one. You know, in anything I do, anything I touch, I've always seemed to make good things happen. Now, am I perfect? Do I always make the right decision? No, I'm not, you know, I'm a human being, but in the military, I was blessed with leaders early on. I had a chief that groomed me to be an amazing sailor. And, um, back in 2009, he put me up for something called sailor of the quarter in Washington, DC and I ended up winning that. Wow. It's a very, it's a very prestigious award, especially at the president's hospital. So that really set the tone for the rest of my military career.
Starting point is 00:07:08 And fast forward over five years into my career, I actually ended up making E6. If you don't know, E6 is kind of like a higher-level supervisory position on active duty. Like I can be in charge of hundreds of people. And I'm like this 24-year-old kid. So you were the youngest. Young kid. And it takes the average person 13 years to hit that. Dang. Yeah. So I went on to deployment to Papua New Guinea, Fiji and the Philippines as an E5. And we did amazing things like build school for schools for kids. We, you know,
Starting point is 00:07:41 built clinics in these, you know, really-world parts of these islands. And I've got to tell you, some of that work was probably some of the most fulfilling work I've ever done in my life. I just remember on our last day, I think it was in Rojas City in the Philippines, I was a corpsman in the Navy. So I was with the Seabees, and the Seabees are the construction battalion of the military. So if they put a nail through their thumb or if they get hurt, I'm their medical aid, right? We were walking up the hill. We just had done two schools,
Starting point is 00:08:10 basketball court, soccer field, all this cool stuff. We were walking boxes and crayons and books for the kids. Yeah. And right when we got up there, dude, there was like hundreds of kids.
Starting point is 00:08:19 They had a ceremony for us. Wow. And they just ran up to us. I just remember, man, these kids hugging my leg saying, thank you, cheering. And it was literally the most fulfilling thing I think I've ever done in my life. So going forward, something with kids, building schools, like I love that stuff. And I think I
Starting point is 00:08:34 just, I got, ended up getting capped to E6 on that deployment just because I was out there doing all the stuff that no one wanted to do. And it's the same thing in life or in business, right? If there's somewhere you want to be, go do the work that people aren't willing to do. Right. So I did that in the military, man. And at that point, when I got back from that deployment, I realized, I think I've done all I can do here. I know the game of the military and how to make rake and make promotions and get awards, right? I can continue to do that, be a chief or be an officer, maybe even a general one day. But I was like, you know what? I know this game so well that I'm bored. I'm not being challenged enough. And I realized that I mastered the art of marketing and sales. So I was like, let me try
Starting point is 00:09:15 to implement some of my skill sets to convince boards of people why I'm deserving all these promotions. Well, let me try to do that on the outside and see what I can do. So I was up one night and I was just Googling, like, how do I make money outside the military? How do I fire my boss? Like probably stuff a lot of people Google search, right? And I ended up finding, you know, marketing, this guy, you know, showing you how to rank websites. I got into that. And after like, I think six months, I was already making my annual salary within a month. Wow. Doing that on the side. That must've been a wake up call for you. Massive. So I really realized my, my value at that point. Yeah. Cause you weren't even aware that you could just make that much money on your
Starting point is 00:09:54 own probably at that point. No, not at all. So as soon as that money hit my account, I'm like, okay, this is it. I'm out. I'm out. You know, so mentally I was checked out and it wasn't an easy transition. Let me tell you, cause I was already, I had four, four and a half years left on my contract before I could even get out. Oh, so there's like a long contract when you're in the military. It can be. So I was stationed on Naples, Italy back in 2013, 14, before I went to San Diego. And, um, I was, I became a lab tech. So I worked in a lab and there's not that many lab techs in the military. So when it's time for you to reenlist, like your contract's done and it's time to reenlist, they, if you serve, if you sign up for like four or six or eight years, they'll give you something
Starting point is 00:10:33 called a sign up, a sign on bonus or like a bonus. I think it's called an SRB if I remember correctly. And they hit me with like 30 grand. Like, Hey, you sign up for six years, you get a $30,000 paycheck. I paycheck i'm like dude as a 24 year old kid i'm like heck yeah yeah so i did it and immediately went to san diego went on deployment i'm like oh crap i don't want to do this for 20 years wow so i was stuck with my contract that must have been scary moment because what happens if you break it early like is there a penalty or something well i mean it's really frowned upon you could potentially get dishonorably discharged you know there's a lot of bad things that can happen. And I got to tell you, when I
Starting point is 00:11:08 started my business in the Navy, my superiors didn't really like that. So they actually tried to put me up for captain's mast. I had to go see the big man. Really? Yeah. There was like this whole thing. So I think when I was in the military back then, active duty entrepreneur was probably a new thing. They didn't have official paperwork or how to treat these military people that wanted to be entrepreneurs or have businesses on the outside. So whenever they found out I had a business, they tried to tell me to stop. And I was like, no, I'm not stopping. And then they were like, hey, route this paperwork and get approval. So I routed something called a moonlighting chip. And on the moonlighting chip, it says you sign in two spots
Starting point is 00:11:46 employer and employee so i signed on both spots it's my company right so i routed that up and they're like hey you submitted the wrong paperwork like what's wrong with him is he messing with us like why is he being like he's trying to be an a-hole i'm like no this is the paperwork so they didn't like that they put me up uh you, in front of a board of chiefs and kind of, you know, made me feel like crap for like two hours at attention, like kind of like in a room like this. And then they put me up to the XO and that's right before the CEO and the XO was like, Hey, the UCMJ and our military instructions doesn't have any official way to treat active duty entrepreneurs. And the paperwork you had the sailor submit um is not is not accurate so i'm gonna have to dismiss this case and he said hm1 which was my rank hm1 you're
Starting point is 00:12:30 dismissed and i did an about face and walked out and oh my gosh my chiefs my superiors that were standing in that room they just were so they felt so defeated and pissed after that they couldn't mess with me i just did my time in i finished out the best i could i got honorable discharge and you know here we here i am it's crazy to see that sort of jealousy and it's from your fellow comrades as well must have really hurt you at the time well you know when you're in e6 the big push next is go to e7 especially navy chief that's like a big deal so they all wanted me they were all chiefs they were like that's that's the thing that you do like you don't get out as an e6 10 years in and like start a company
Starting point is 00:13:05 like are you crazy so they just wanted me it's kind of like a kool-aid thing and look we need our military we need you know our armed forces 100 dude i there's i miss being in the military there's things i love about it there's also things i don't like about it it's not for everyone but we certainly need it to obviously to protect our country but it's just when you're in it's like anything political you know they they want you to drink their cool and it'd be a part of their, you know, their mafia, so to speak, so to speak. Right. In a sense. Yeah. Right. And I just wasn't about that. I wanted to do my own thing. So yeah. Now you're even helping fellow military vets as well, right? With the transition. Yeah, man. So, you know, I got into that. So I started my agency. I started
Starting point is 00:13:44 doing SEO. The SEO actually turned out to not be such a good idea because the way the person I was learning it from was teaching me black hat techniques. So I woke up one day and Google had released this algorithm update called the penguin. Yeah. And, uh, 20 clients disappeared from page one of Google. Damn. So my SEO, my 50 grand or whatever I was making literally disappeared overnight. Yeah. That's forced me to get into paid ads via Facebook ads. Right.
Starting point is 00:14:10 And Google search ads. So I was able to rebuild my agency back up. And while I was still in the Navy, I just remember the first coaching client that I ever got was a Master Chief. So this is an E9, really high ranking individual. He comes up to me in the hospital and he's like, Hey, HM1, Doherty. Doherty's my, my name is Douglas James. My actual last name is Doherty. James is my middle name. I use Douglas James and trademarked it because it's way easier to introduce myself as, but he comes up to me as
Starting point is 00:14:39 HM1 Doherty. I heard about you. You know, I'm 20, I'm 45 years old. I've been in Navy for 25 years. I'm getting out of the military next month and I don't want to sit in a classroom full of 19 year olds. Will you teach me what you do? And by the way, I'm willing to pay you for your time. So this is the first time everyone, anyone's ever come up to me and said, Hey, I'm willing to pay you for what you know. And I was like, I can make this a business. So that's immediately when I got into coaching, I started working with a ton of veterans at that point. Yeah, now you're doing 30-million-year coaching, right, which is insane. So talk to me about the evolution of that.
Starting point is 00:15:11 Year one, was it profitable, and how did it scale from there? Yeah, so it started with me basically working with veterans one-on-one, showing them how to build the systems, how to prospect, go out there, get the client fulfilled for the client, and scale the campaigns, manage the campaigns, all the things that comes with basically having an advertising agency. That's what I was teaching them how to do one-on-one. Then I was like, I need to get some of my time back because this is like a lot, you know, and I'm still serving active duty, mind you.
Starting point is 00:15:38 So I created a course and I went home and I just was like, let me just document this process A to Z. So I filmed a bunch of videos and I uploaded them to Dropbox. And then I just started charging $900 for it. It was like the crappiest setup, dude. It was just in Dropbox. It wasn't in like a membership site or anything that we have today. But I started selling it, man.
Starting point is 00:16:03 And it was selling like hotcakes and people were getting results. And then people started to get on video with me and tell me about the clients and the money they're landing. I'm like, wow, this is great. And as time went on, they were like, hey, man, we want more access to you. And I was like, I kind of got out of the one-on-one. But let's set up an online college where I bring in a couple coaches and you guys get a class a week for, I don't know, eight weeks. And we'll just walk through the curriculum with you and you build it as you go.
Starting point is 00:16:26 Kind of like an accelerated, you can sign up for college, you know, online college, take an accelerated class. And it's like eight weeks long, right? Let me do it like that. So I did that and it was a banger. People loved it. You know, it's my elite program. And then they're like, hey, we want more access.
Starting point is 00:16:41 I was like, what more do you want? They're like, we want you to do it for us. Done for you. Done for you. Done for you. So that's when I rolled out. I went from the done with you to the done for you, which is my VIP currently. Are you interested in coming
Starting point is 00:16:52 on the Digital Social Hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below and here's the episode guys. And basically people work with veterans, entrepreneurs, anyone who really wants to start a business and especially in the lead gen marketing space. They work with
Starting point is 00:17:15 our team for 90 days. We build all the campaigns and assets for them and run it for them to help them get their first clients. Wow. And then from there, we went to a, they're like, hey, we want to see you in person. I'm like, I'm never, I'm never going to get out of this now. Yeah. So I took my VIP and all I did was added a two day workshop on the front end where they come work with me and my team for two days. And we, it's an accelerated process. We build all their ads, shoot all their VSLs, all that good stuff. They come to the penthouse, we hang out, wine and dine and have a really great time, build connection and still work with them for 90 days. So those packages go from anywhere from four grand to currently 50 grand. Nice. That's incredible, man. And from
Starting point is 00:17:52 there you got into the AI trading, right? I want to dive into that and how it works. Yeah, absolutely. So, I mean, you know, for me, I've always been kind of like the marketing sales guru kind of guy, um, really got proficient at media buying and YouTube ads. And, and I understand that world really well, but, um, I've started to kind of make a transition in my career and with my brand more so in like wealth advisory, because, um, for me, I'm helping people make money. They're making more money with me than they ever made. Right. Um, and they're okay okay, what's next? What if you can invest into it?
Starting point is 00:18:28 I would always refer out, like, hey, go talk to this real estate syndication. Go talk to this guy that has this trading thing. I'm like, you know what? Let me learn this game. I was already investing into stocks, crypto, and a whole bunch of stuff. I ended up meeting a man by the name of uh howard getson he was the
Starting point is 00:18:47 ceo of a ai company for 33 years damn it's been around that long it's been around that long dude like 15 years ago you walk into any airport and there's facial recognition software that knows who you are within 10 seconds really yeah i thought casinos did that i didn't know airports about absolutely security right so everyone i think in the last year or two, right, we're f***ing out about chat GPT and all that. And it's amazing technology. It's the first time that it's in our hands. But the government, I mean, putting people on the moon,
Starting point is 00:19:13 like, did that happen? Did it? I don't know. That's a whole other podcast. That's a whole other conversation. But anyway, yeah, AI has been around for a very long time. So he sold his first company for, I think, north of nine figures. Wow. And, um, I partnered with him along with other people that have, uh, uh, bought units of his company and we've raised, uh, over $40 million invested into an AI autonomous algorithm
Starting point is 00:19:37 that, um, fully trades commodities. So that's your oil, soybean, bales of hay, like all the stuff that's like never going to go away. That's what we trade. And I went through the process of getting licensed and all that as a commodity pool operator as well. So I'm going to be kind of transitioning my brand more so in that. And what he's been able to do with it, it's 10 years of data. The first six years is something called synthetic data, where he basically mimics the market and makes trades as if it's real. But it's real live data that he's working with, but he's not using real money. Got it. So it's like paper money.
Starting point is 00:20:18 Exactly, basically. But it's consistently gotten at least 27% or more a year. And as time goes on, it gets better and better and better. So I've, the last few years he's traded millions of dollars on it and it's been successful every time. So now, now the fund is going public and, um, that's what I'm currently raising for now. Yeah.
Starting point is 00:20:38 So the way the company is positioned, really, we have a holding company at the top and then it has three arms from there. It's got the fund that I just explained to you, but the other two arms is we're working with entrepreneurs, business owners, people that have big companies, and we're just coming in and building AI for them to create more efficiency, right? So the company we're working with right now, it's a media company. They actually let go 40% of their staff and move their margin from 25% to 70%. Wow. Just by using the AI. And I'm not talking about, we have a staff of 20 PhDs, quant scientists, data analysts, those types. So these guys aren't like, you know, using ChatGPT
Starting point is 00:21:19 or Midjourney. They're creating AI to come in and create this efficiency. And what we're doing in that arm is we're really trying to get them in better position for a bigger exit. And obviously we take share in that. So whatever AI we build, the third arm is the patents. So we own the patents as well. So if the company sells, goes away or whatever, we still own the patents and can spin the company up again.
Starting point is 00:21:39 Brilliant. Sell it again. So that's how the company's positioned right now. So currently I'm raising for the holding company and then also for the fund. Yeah, that's so cool. 27% a year is unheard of, honestly. That's incredible results. I mean, if you put in 100K, that's 27K a year. Yeah, that's really cool. It gets better every year too. Wow. Also, Blockchain Web 3, you're doing some cool stuff there too, right? Yeah. So me and my partner, Nick Peterson, so we have a company that basically has a few different arms.
Starting point is 00:22:10 One of them, we have the Guardian Academy. So if anyone is like, what is crypto? What is blockchain? What is Web3? What are all these things? We have an entire academy that walks them through how to basically show up not as an a-hole because most people that get into blockchain and crypto,
Starting point is 00:22:26 they just want to buy like a moonshot. Let me put in $100 and be a millionaire overnight. It's like, no, there's different ways to show up and behavior and trade using different techniques. So in the Guardian Academy, we actually teach people how to understand and read blockchain, read contracts, things of that nature. We actually give them really great mindset personal development training to make more intelligent decisions that are not impulsive.
Starting point is 00:22:52 Because when someone sees a green candle, you want to put all your money in there. And then, boom, the people that are in there sells and you become exit liquidity. So it's all about timing the market correctly. And we talk a lot about that in there. The other arm is the technology web through company. And what we're doing is we are bringing on real-world assets, real estate syndication funds, concerts, things of that nature. We actually just required ownership in this other company that acquired Taylor Swift and Kanye West. Wow. So, yeah, so future concerts that they do,
Starting point is 00:23:26 our company and Guard Foundation in the Garden Academy will be building and managing all those NFTs for their concerts coming up. That's incredible. Yeah. So we're doing massive stuff on that end. And, I mean, Web3, I mean, this is the direction we're going. We all know the financial system is, you know,
Starting point is 00:23:44 changing banks and all that inflation. So it's a great time to be positioned there. Absolutely. You talked about mindset earlier. I want to dive into that. I feel like that's an underrated part of people's success. What development have you done in terms of mindset? Yeah, for me, when I first started doing all this, when I got into business,
Starting point is 00:24:02 obviously serving the Navy, I was very much drinking the kool-aid right so um I was fortunate enough to realize what a leader what a strong leader is and what a strong mentor is early on and those people were active duty individuals right so when I made the transition to being a business owner entrepreneur starting my agency or whatever I started to look around well who are the people are in that industry that I can potentially learn from so I started to look up to people that you probably heard of, like Grant Cardone, Robert Kiyosaki, you know, these guys reading Rich Dad, Poor Dad, you know, Seller Be Sold. I read all these guys' books and I'm like, wow, they're speaking my language. So I started to realize there is a world out there, not just in the military. So in any,
Starting point is 00:24:42 any industry that you're in, there's people that are doing what you want to do. Right. And probably way more than you could ever dream. Right. So it's best for you to get closer to them. Right. So I started to get really close to a lot of these guys that we probably know. Right. And, um, it was one of the, one of my main mentors that I talk to every week, his name is, uh, Dr. Jeffencer so dr jeff spencer is a gold olympian um he was a bicyclist and he's also trained 40 gold olympians wow so he's worked with people like lance armstrong he was there through all nine tour de frances they won eight of them you know jim quick richard branson probably a lot of people that you're where he even went to nike and hatachi and coached their entire executive suite wow So this guy's like super
Starting point is 00:25:26 legit. And I was very fortunate to have met him and he's really low key. Um, a really low key guy worked with Tiger Woods as well. But, um, he taught me the difference between the champion mind and the human mind. There's two different minds, right? One is geared for a repeat winner, right? And the other one is geared towards a one-act winner, mediocrity, right? So what I've been able to learn from him is like I've always been more calibrated to win and be competitive. Like I'm calibrated for gold. Like I don't silver, bronze, like no. What's the point, right?
Starting point is 00:25:59 What's the point? I mean you're up there. You're like, yeah. But he's like, no, I didn't win, you know? So he's taught me some principles that I implement every day. And, uh, one of the, a couple of the most important things, I think most people, when they're starting a business or getting a bunch of tasks done, they have like this huge list of stuff. You could have a hundred things on the list. You got to knock out and people get stressed out. They're like, oh my gosh,
Starting point is 00:26:22 I'm never going to get all this stuff done. It focus on the one or two things that matter. If you've got to make 100 calls that day, the first thing you've got to do is pick up the phone. Why are you worried about the 100 calls when you haven't picked up the phone yet? You just keep knocking one thing over and over again. That, for me, has worked complete wonders. It's really given me a clairvoyance to actually see what's coming because he talks about how life, there's minefields everywhere. In life, you're walking through a minefield. There's mines everywhere on the ground, right? And he says the point is to get through life and minimize the scars. He doesn't say no scars because you are going to make mistakes because we're humans,
Starting point is 00:27:02 right? But if you can get through life and avoid the minefields and limit the amount of scars you get, the better off you're going to be. And the only way you can do that is do the work and actually work on yourself and work on self-awareness. And I think self-awareness, self-mastery is probably the biggest gift that you can give yourself that I think most people don't work on. They just expect things, you know, everything come to me. They have this victim mindset. You ever heard of the Cartman's triangle? No, it is not. So the Cartman's triangle,
Starting point is 00:27:29 basically you have the victim, you got the savior and you got the persecutor, the villain, right? So somebody says, poor me, I'm the villain. You know, they stole from me. They scammed me. They, whatever. Right. And some, in some cases it's like, okay, it's pretty legit. But most cases, 99% of the time people have this victim mentality where they don't want to take accountability. Don't take, don't want to take ownership of their stuff. And so here comes the savior. They're like, Oh, you're down and hurt and out. I can come save you. Right. So what they team up, the savior and the villain team up and they go after the villain. Now, the person that could really break this is the Savior. The Savior also doesn't have their **** together, basically, right? So they're looking, they want to partner with the villain. I'm sorry, they want to partner
Starting point is 00:28:16 with the victim because they don't want to work on their own stuff. The Savior does? Right. Got it. So they partner with the victim. They go after persecutor. So the best way to break that triangle is just to be accountable and just own your stuff. So I've seen so many people point a finger. It's like looking at a mirror versus looking through a window. It's so easy to point the finger, look through the window and say it's their fault instead of saying, look, let me look at myself in the mirror. Let me look at my behavior and
Starting point is 00:28:45 modify. Let me try to modify my own behavior. So these are a lot of things that I personally worked on in the last two, three years that really allowed me to show up and actually build a culture in my companies for success. Same dude. Past year or two for me, I had a victim mentality for 25 years, honestly, and it was terrible. And you just get so used to it that you don't even know you have it. Yeah. And I saw my parents have it. And yeah, it's a vicious cycle. It's tough to break. You really got to dive into self-mastery and self-awareness. Yeah, absolutely. I want to close off with the charity and real estate stuff you're doing. You said you're building schools, you're doing some charity work. What are you doing there? Yeah, man. So two of the main organizations that I'm part of, one is called Pencils of Promise. So basically every 25 grand that we raise, we build a school
Starting point is 00:29:28 in Mexico for kids. And that really stemmed from my deployment to the Pacific, man, seeing those kids in the Philippines. I was like, that's what I want to do. You know? Um, so working with kids, building schools is, it's just an amazing thing. We're helping the next generation come up. I love it. Right. And the other organization, because I work with so many veterans and I'm a veteran myself, um, RIP medical is the name of the charity. Every $1 we raise eradicates $10 in military veteran debt. And what's what, what, why that exists is because when you come out of the military, I was just talking to your buddy, actually right out there that was in the army and they don't know the process to go through to get disability. Like if you serve your country, you probably
Starting point is 00:30:10 deployed, you ran a physical fitness test twice a year. You were probably asked to do a lot of strenuous things mentally, physically, right? So that messes with your body, right? So when you're transitioning out of the military, you're supposed to go through all these medical appointments and tell all these professionals what's wrong with you, right? And most people don't make the appointments. They just, once they get their date, like I'm getting out of the military, they don't even think about trying to go for a disability. So I went through that process for me personally, and I actually had a mentor that showed me what I needed to do because I went and that process for me personally, and I actually had a mentor that showed me what I needed to do.
Starting point is 00:30:46 Cause I went and presented like these things are legitimately wrong with it. I'm not crazy or completely disabled, but these are like small little things that kind of like added up like my knee, my back, you know, stuff like that. Yeah. Um, and I did deploy a little bit of PTSD that I had to actually go through trauma therapy to kind of get over, which I'm great now. Right. But, um, I mean, who doesn't
Starting point is 00:31:05 have a, you know, I think we all have trauma, PTSD from something that happened in life. Right. So you got to work on that stuff. Definitely childhood stuff. But, uh, yeah, I ended up getting a hundred percent, you know, most people don't know that. Well, and, uh, you know, what happens is these veterans get out the military. They don't go through that process or have a mentor to show them how to go through that process and they get out and they have they're jacked up they have all these problems they need therapy they need you know surgery so they go get medical coverage they're racking up all these bills the va is not paying for it and um the r.i.p medical basically just helps them pay for all that debt wow you know so every one dollars ten dollars eradicated amazing i love those those are two main ones that I'm a part of.
Starting point is 00:31:45 Yeah. Thanks so much for your time today. Thanks so much for your service, man. Anything you want to close off with? Just do the right thing, brother. Always do the right thing. So I'll tell you guys this. If you want to learn more a little bit about me and what I have to offer the world, just
Starting point is 00:31:57 look me up on Instagram. It's at the underscore Douglas James. If you want to learn more, I guess, about like lead generation space, how to start your lead gen business online, you could go to the thevipagency.net and look forward to seeing you and working with you. Perfect. We'll link it in the video. Thanks so much for coming on, man.
Starting point is 00:32:15 Yeah, brother. Thank you. Thanks for watching, guys, as always. And I'll see you next time.

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