Digital Social Hour - Hard Work and Determination: How Tyson Durfey Became a World Rodeo Champ | Digital Social Hour #23

Episode Date: June 5, 2023

Hey there, folks! I'm so excited to share with you this latest podcast episode that you simply can't afford to miss. We have the incredible Tyson Durfey, a world rodeo champ with a unique tale of grow...ing up learning the cowboy ways and leaving no stone unturned to achieve success in the world of rodeo. Listen to Tyson's fascinating story of waking up at 4:30 am during high school days to juggle training, animal care, and even earning a living by clipping horses' nails. Discover how his parents' divorce and his father's traditional cowboy work ethic played a role in shaping his passion and determination to rise to the top of the rodeo world. Tyson doesn't just restrict the cowboy ethics to the rodeo industry. Learn how his values and experiences forged a strong stance against the hookup culture, ultimately leading him to embrace a life of service and love for his family - a transformative journey that all of us could learn from. But it doesn't end there! Tyson delves into the importance of family values and good parenting alongside reflecting on the limitations of the public school system. Through his story, he challenges the common narratives around pursuing a college education and presents valuable insights into networking and success. So, don't wait another second! Tune in to this amazing episode right now and immerse yourself in Tyson Durfey's inspiring journey to discover your own unique talents. With hard work and determination, you too can become the greatest version of yourself! --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
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Starting point is 00:00:00 all right welcome to the digital social hour i'm your host sean kelly i'm here with my guest today tyson durfee yeah how's it going man man? Man, I'm never better at flying to the City of Lights. This is incredible. You're from Texas. Yeah. On a ranch. Yeah, yeah. We do things big in Texas, but it's a little bit brighter here in Vegas. It is, right? A lot of cities. So in Texas, you live on a ranch. And one of the things I liked that you told me about when we met is you make all your own food. You grow all your own food.
Starting point is 00:00:43 Yeah, yeah. You don't go to the groceries. Well, I mean, you're going gonna have to go to the grocery store for some things, but like all of our own eggs, we raise all our own beef. Like it's very much a sustainable lifestyle. You know, if for some reason the world were to come to an end or to cease and you couldn't get food,
Starting point is 00:01:00 like cowboys and farmers would probably live the longest because we have our own little community and we raise all the food so it makes it a lot easier so have you been would you call yourself a cowboy 100 hands down that's what i've been most of my life okay i have an odd childhood but let's hear about it well ironically enough you see the cowboy in pink right now yeah and i've been writing for breast cancer awareness for like 15 years professionally. But when I started out, uh, my parents got divorced. Like my childhood was crazy. A lot of like, you know, drama addiction, certain things. And I live with my mom in the inner city in Kansas city. So at a young age, I was like MC hammer pants, like Snoop dog, Dr. Dre. And that
Starting point is 00:01:44 was like my whole childhood. Right. But on the weekends I'll go see my dad. And it was like mc hammer pants like snoop dogg dr dre and that was like my whole childhood right but on the weekends i'll go see my dad and it was like city kid to like farm boy okay and it was like this back and forth back and forth back and forth it got to where i was just running like with all the the neighborhood like wannabe you know gangs and i was just falling behind in school I I was totally a terrible student and my dad was like that kid's gonna come live with me on the farm and my mom was like I can't handle him anymore so that's where I went and so for the first 10 or 11 years of my life all I wanted to do was be a gangster and then I went to the farm and I was like I didn't have any way to be that it's like you're a farm boy wow and that was yeah, I didn't have any way to be that. It was like, you're a farm boy. Wow. And
Starting point is 00:02:25 that was, yeah, no, it was total change. And from like 11 to 14, I lived with my dad on the farm. From 14 on, I've lived by myself. From 12 years old on, I supported myself 100%. Bought my own food, did my own thing, bought my own clothes, had my own little businesses. I've always been an entrepreneur from day one. And it taught me self-reliance. Now, at 14 years old, my dad would leave the ranch and be like, hey, I'll be back in a couple of days. Take care of it. I had like hundreds of lives depending on me. Cattle, horses, depending on me to feed and water and take care of them.
Starting point is 00:03:01 I think that's one of the greatest things as a cowboy is like you have to have a reason to get out of bed in the morning. Right. Right. If I don't get out of bed, those animals don't eat. And it's unacceptable in my community to sleep into like 10 or 11 o'clock and just get up when you want to, because they're waiting on you. Interesting. And those who know cattle know that when they need medication, they need it in the morning. If you wait till noon they may not make it interesting so yeah wow so what's different from the modern day cowboy compared to past cowboys that you see on tv yeah yeah so maybe some of the folks that watch yellowstone it's one of the largest television shows in america right now um and it's really brought alive the cowboy
Starting point is 00:03:42 culture again and the thing about it is ranches and cowboy culture, as far as numbers of people who want to be cowboy, is getting bigger. More people like cowboy. It's cool. Again, it's popular and mainstream. But the ranches, the big ranches, the 10,000, the 15,000 acre ranches, they're going away. Because back in the day, you used to could buy a ranch
Starting point is 00:04:04 and support your lifestyle, feed your family, pay off the ranch, make the mortgage payment, buy the production of the animal. Can't do that anymore. You have guys like, you know, take a look at Bill Gates. Bill Gates is buying up all the farmland in America. And I have my own conspiracy theories of why this is happening. But you have a lot of business people that are coming in, buying ranches because they have the capital to do it. And they want to live out that John Wayne childhood dream. And so it's made the actual working ranches smaller and smaller and smaller. Now, the guys that actually take care of the animals are still the cowboys.
Starting point is 00:04:36 But the owners, a lot of times nowadays, are getting less and less and less. Interesting. Yeah. So you're the world rodeo champ. Congratulations. Thanks. I want to hear the story about how you got into it and how you became the best rodeo champ congratulations thanks i want to hear the story about how you got into it and how you became the best rodeo person yeah so in my industry my dad was like floyd
Starting point is 00:04:51 mayweather's dad just to draw a comparison because a lot of people may not understand the sport of rodeo in the sport of rodeo you own the equivalent of like a gym or a training facility which is what my dad did and it was an indoor facility which which meant like weather, rain, sleet, snow. You could still train. You could still practice, which 30 years ago was like pretty much non-existent. Not a lot of those around. So people would come and train with my dad. Well, I grew up in that environment.
Starting point is 00:05:17 So I had to eat, sleep, and breathe being a rodeo competitor or be basically an outcast within my own family. And so for me, there was no, there was no prom. There was no hanging out with buddies. There was no just like chilling. It was like from 6am to 11 o'clock at night, every single day. That's what you did. And my dad, one day he come to me, he says, Hey Tyson, I see you working. It's like, I know you're working on the right. You're feeding the animals. You're cleaning the stall. You're doing all the stuff. He said, but I don't see you working it's like i know you're working on the right you're feeding the animals you're cleaning this all you're doing all the stuff he said but i don't see you working on your craft as much as you should be i'm like what do you mean dad i'm
Starting point is 00:05:50 working he's like yeah you're doing all the busy work like people in life have busy work he said but you're not doing what will move the needle ahead i said all right dad what do you expect he's like well you live on your own you figure out. So every day from that point all through high school, it's 4.30 AM. I got up, trained for an hour and a half, then fed all the animals, then went to school, got out of school, then did what was called like horseshoeing, like clipping the feet for people around. It was my first business. Okay. So you had to cut their nails? Yeah. Basically clipping the nails of the horses. I didn't know they had to do that.
Starting point is 00:06:23 Yeah. Yeah. It's just like clipping your toen toenails but i could make like 50 bucks in an hour doing it in high school that's a lot at that age so i'm like i would go do that for a couple hours after school make me 150 200 bucks then i would come and i would train until like 11 o'clock maybe midnight and that would start the day over like my whole high school career was like four or five hours sleep it's crazy yeah i just went home after high school i can't imagine that lifestyle yeah so you never had times of just be a kid no no no my parents got divorced very young um my dad is a very rock hard like is maybe a lot of folks can picture like john wayne or clint eastwood that was my dad i've never seen my dad without like a long sleeve
Starting point is 00:07:05 shirt, boots, cowboy hats, chewing his mouth, like hardcore cowboy, shake your hand firm, look a man in the eye. Like that was my dad. And so I had really no choice but to take responsibility at a young age. I don't know how, but somehow I correlated like effort and hard work and focus into success. And then I treated my sport as like my way out. Interesting. Because we had nothing. We're very poor. Matter of fact, when my mom and dad moved to the farm that we had, they moved into a barn on a dirt floor. My mom was pregnant with me living in a barn on a dirt floor without running water. Whoa. And so that's the environment I grew up. I looked at as like, this is my way out. This is my way out to a great life, to have the money, to meet people like you.
Starting point is 00:07:51 If I don't have this title, I don't meet you. Right. So I would encourage everybody like, find your passion and work your tail off. Yeah. I want to talk about the money aspect in rodeo. So even though your dad was like the Floyd Mayweather rodeo, he wasn't making enough to pay for the bills. Yeah. So he would be the trainer. Okay. He was like Floyd's dad. Got it. So he wasn't the Floyd. He was the trainer. Okay. And so back then there was no, really no money in it. It was a passion sport. I mean, take a look at like football in the, you know, in the, in the thirties and forties, there really wasn't any money in it. Same with rodeo back when I was coming up, there was no money in it it isn't
Starting point is 00:08:25 until like the last 10 years where you can make a half a million bucks a year doing it right and so um he was he loved it he loved training horses he loved the lifestyle all he ever wanted to be was a cowboy and it was his avenue and he worked 18 hours a day just to break even like the wolf was always knocking at the door which is not healthy because to medicate that there was no like hey you know uh maybe you need to talk to a therapist it was like hey you know have something to drink you know and get over it cowboy like rub some dirt on it toughen up and that's really not the right way to look at things right yeah so rodeo very interesting sport um i mean basically when you're on the you're trying to last as long as you can, right?
Starting point is 00:09:09 Yeah. So there's seven events in rodeo. There is three timed events, a couple of riding events, and then there's barrel racing, which is a girls event. And so basically imagine like seven different sports in one sport. Like, let's say you go to a sporting event or track and field and you have the 400, the 100, the shot put throw, the javelin, the pole vaulting. That's what rodeo is. So there's all these different events that are within the sport of rodeo.
Starting point is 00:09:36 And each one has their own individual rules. That's why a lot of people when they come to rodeo, they come to see excitement and maybe somebody get like wrecked out or hurt right because unless you know the sport it takes a lot of time to figure out like all the nuances we're not like neanderthals just like jumping on a bull or throwing a horse like i've got 34,000 hours of practice doing what i do 34,000 hours crazy and malcolm gladwell's book he says a professional has an average of 10,000 hours. So, you know, do the math. So what's the longest you've lasted on one of them? Yeah. So I started out wanting to be a bull rider. My dad was a bull rider and a tie down roper.
Starting point is 00:10:20 So bull rider is the guy that rides a bull. And you know, the bloopers videos you see on YouTube, somebody just getting wrecked out. That's what I started out wanting to do was my dad was both. When I was like 13, my dad was like, Hey, you need to pick one. um that's what i started out wanting to do was my dad was both when i was like 13 my dad was like hey you need to pick one and that's it he's like i wouldn't ride bulls because there's no money in it you'll get really hurt he's like you should be a roper well i went the roping path and it's less dangerous but i still have like i've broken both my collarbones i got all fake teeth i've tore this knee up twice snapped my left leg shattered my left ankle i got a torn hamstring right now and a bulge disc in my back now i'll be 40 this year as a bull rider i would have been hurt three or four times as bad as i am now as a bull rider so a tie-down roper is a guy like ropes the calf and then ties it up it's the original ambulance for animals so back
Starting point is 00:11:05 in the day we were in open ranges no fences like ranches just free graze there was no like ownership of property when we came so if a calf needed an antibiotic to live you had to rope it tie it up and then give it a shot and that's where my sport came from got it interesting man those are some serious injuries i didn't know it was like that yeah what would you say were your peak years because nba players they say age 28 to 32 is like their prime you know 30 like from 30 to about like 35 36 i was in the peak top five in the world all the time knocking on world championships i had an incredible horse and our national finals is here in vegas thomas and mac center so i've actually competed in las vegas 130 times wow so that's 130 days of competition that's insane and um it's it's one of those things where uh all your money as an athlete
Starting point is 00:11:57 is at the finals so you might make 150 000 to get to the finals but at the finals you can make 250 or 300 plus you have an opportunity to make like all the sponsorships, which is a whole nother avenue. Yeah. So you make 250 plus the sponsorships. Yeah. So like the 2016, I won the world championship that year. I won about 250,000 at the finals alone with what I won in, in my bonuses, because there's bonuses and contract, you know, this from NBA, like if you win a championship, you get this extra. Same thing in our deal. Like it was worth about $235,000 for me.
Starting point is 00:12:31 And the most I've ever won in like one run is $147,000. That's insane. And so like for me coming from like nothing, that's like, I mean, it might as well be $10 million. Yeah, with your lifestyle on the ranch, I mean, you didn't spend money on it at that point. Yeah, I mean, you can always get a bigger tractor you can always get a bigger tractor but i'm just you know if you live the simple lifestyle it doesn't take as much yeah you know
Starting point is 00:12:53 that's insane so how long do you plan on doing rodeo like are there guys doing it in their 40s 50s yeah not i mean depending on the event and in the bull riding you you're talking mid-30s is kind of your age. I'm at the point now where I watched Michael Jordan, Magic Johnson, guys like that coming up. I'm like, hey, I don't want to be just another broke athlete. Yeah. Because you look at the stats. Athletes, when they get done, they're broke. Three years, they're broke.
Starting point is 00:13:18 And so I'm like, I don't want that. I was like, we might as well just leverage my name in the game to promote products and have businesses. And so about 10 years ago, we started out building these businesses. And now when I leave the game, whenever that is, I'm slowing down because I want to be with my family more. I can choose to. I don't have to age out. It's the worst thing for an athlete to do is age out.
Starting point is 00:13:41 Leave when you're on a high because that's how people remember you. I love that. Yeah, because some athletes played way too long and ruined their legacy. I agree with that. So how do you plan
Starting point is 00:13:51 on keeping your wealth now that you've made over two million with rodeo, right? Yeah, so I have, I have basically, and it doesn't really matter.
Starting point is 00:14:01 I'm not a money guy. Like, it doesn't define me. But to have people look at you as status, you have to have something or have achieved something. And so money is just a way to track what you've done and the amount of value that you provide to people. And so for me, it's like I've won a couple million with Rodeo.
Starting point is 00:14:22 I've made way more than that in endorsements. And I made way, way, way more than that through the businesses that I've created. From this point on, I want to continue teaching Western ethics. Look a man in the eye. Firm handshake. Be kind and courteous. Open the door for a lady. Things that, I hate to say it, mainstream society have
Starting point is 00:14:38 gone away from. I mean, I meet some of these young guys and I actually feel sad for them because they didn't have fathers in their lives teaching them how to shake a hand or like how to look somebody in the eye. Dad was working 24-7, wasn't home. Mom was trying her best. And, you know, I think their families were right. They just weren't taught cowboy ethics.
Starting point is 00:14:56 And so like my goal now is to take the message of the cowboy to the world and then continue growing my businesses along with it. Interesting. Yeah. What do you think of the hookup and player culture that's going on around right my businesses along with it. Interesting. Yeah. What do you think of the hookup and player culture that's going on around right now? I think it's disgusting. It was very much that way when I grew up. You know, my, my dad, I hate to say it, has been married three times. And I knew that if I wanted to have a lasting family, it takes work. It effort it takes determination it takes loyalty it takes saying no to alcohol when there's maybe distractions around right and i think it's disgusting i i i'm a
Starting point is 00:15:33 i mean i love rap music i grew up on on snoop dog i mean you know like but the messaging that puts out there so degrading it is and i stopped listening to it. I just, you know, I find myself listening to Lecrae now. Lecrae's a Christian rapper. This dude spits. He freaking spits. But it's not about, hey, I did this to this lady. It's about, hey, build a brother up. And that's what I prefer.
Starting point is 00:16:00 Now, I'm 39. I might be over the hill for some of these guys. But trust me, Instagram my wife. Take a look at what she's like, what my family's like, what my kids are like. And understand that that takes work. Building that is far more valuable than who you can sleep with in 10 minutes. So were you always a family man in your younger years? Totally a player.
Starting point is 00:16:19 You were a player? Yeah, I'm transformed. I was totally a player. In my 20s, the only thing that i ever seen growing up was like uh i seen pornography at six years old whoa six years old i was introduced to it that's crazy mom and dad split up uh i was raised on playboys and hustlers the magazines yeah um in an environment where there were no females it was all men on the ranch so dirty jokes drinking whiskey you know how tough you are who who up. Like that was what I was raised with.
Starting point is 00:16:46 And that was 100% wrong. 100% wrong. It wasn't until I met my wife. I said, this is an incredible human being. This is who I want to spend the rest of my life. Okay. What does that look like? I had to stop looking at those distractions and start thinking like, hey, I need to model
Starting point is 00:17:03 it after this couple that's been together 40 years. So I go up and I ask them, I say, hey, how you been together for 40 years? Son, let go of your pride. Let go of what you think you need to be a man and live your life in active service and love for your family. You'll never, never have a problem. Wow. Yeah, that's interesting because like a lot of people I grew up with, they would say you're like a loser if you didn't get with a bunch of problem. Wow. Yeah, that's interesting because like a lot of people
Starting point is 00:17:25 I grew up with they would say you're like a loser if you didn't get with a bunch of girls. Exactly. Like the number. You remember the number?
Starting point is 00:17:31 Like I don't know if you guys had a number. In high school it was like how many? Yeah, yeah. Like what's the number? Yeah. That's so stupid.
Starting point is 00:17:37 It's pressure. It's so stupid. Because you know you feel kind of pressure to just get out there and hook up with a bunch of people but that's not what everyone wants. The first time
Starting point is 00:17:44 I was ever with a woman was the worst experience of my life really yeah it ruined it for me why because it was 100 pressured it was at a party there's tons of people around and i just did it because i thought that's what i was supposed to do not knowing that that behavior would crush the emotions of many people to come wow it was stupid because a man, he wants to conquer. He wants to feel empowered. He wants to feel strong.
Starting point is 00:18:08 A woman just wants relationship and to be secure. That's what she wants to know. She's got a guy that she can count on forever. And when they give that away to somebody, they're looking for that partner.
Starting point is 00:18:18 The whole thought of this TikTok shake your butt to get views is degrading American society. Right. It is. Because think about that. These girls at 13, 14, 15, talk, shake your butt to get views is degrading American society. It is because think about that.
Starting point is 00:18:30 These girls at 13, 14, 15, 16 years old doing this shake, and then they have some 40-year-old dude or 50-year-old dude like sending them presents for doing it. It's reinforcing that behavior. Now, what does that girl grow up to be? She thinks her self-worth is what she can shake. What happens when she doesn't have anything to shake anymore? She thinks she's worthless. She hasn't found that love in that connection right and men who think that all they need to do is just wheel in there and you know do what they want it's
Starting point is 00:18:56 disgusting and it shows a low competency rate for their brain right i have two daughters i wouldn't i have a a two-year-old son four-year-old daughter and a six-year-old and so because i was a player i know what spot right like and i will tell you straight up sean the worst decision of my life i wish i would have met my wife young like what you have that's real it's and I get emotional about it because you need a ride-or-die you need a woman that's willing to just stick by you whether you have 10 million bucks or that she'll sleep under a bridge with you and everybody's focused on the floss the Bentley the stuff and it's a complete the floss, the Bentley, the stuff, and it's a complete illusion.
Starting point is 00:19:47 Because the moment you don't have it, they're gone. It's no good. Yeah, I love that. Ariel's been with me from the beginning, since I was broke. So I know she's a real one. I've talked to her. I've spent some time talking to her, and I just think she's awesome. So how are you going to handle TikTok and social media with your kids?
Starting point is 00:20:03 Are you going to allow them to have access to it or no i think it boils down to good parenting right good foundation good human being like understand you have self-worth it'll start with me regulating obviously what they're on i'll want to see it 10 11 12 years old i haven't this is a great question because i hadn't really thought about it but to be honest with you i, I'm going to be involved. My kids are going to come to me when they have problems, not run away. See, I was trained by fear, the iron fist. You do this, you're going to, you're grounded. You're, you know, I'll knock the crap out of you. That teaches your children to run away from you when they have problems. I want my kids to come to me. Now I'm strong and I'm firm, but they know that anything, they come to dad, they come to me now i'm strong and i'm firm but they know that anything they come to dad they
Starting point is 00:20:45 come to mom right right and if they get approached like we already had these conversations with my six-year-old hey if anybody ever you know touches in your private or anything like that you can come tell me even if they say don't tell anybody you come tell dad it's you're not you're not done anything wrong these are tough conversations that men don't want to have right right yeah and and if you're not willing to do it for your family man who are you willing to do it for yeah are you planning on sending them to public school so funny ariel and i had this conversation i ask a lot of dads this question i think about i don't even have kids yet yeah yeah uh definitely not yeah i am a i do not believe in the public school system i think a lot of teachers uh have the
Starting point is 00:21:31 right outlook but are handcuffed to do things a certain way yeah i think you learn by doing i don't think you learn by just saying this is how you do it study memorize all this stuff i'm i'm add and dyslexic man right by textbook terms i'm dumb like i'm not smart but i speak three languages i'm a world champion i speak in front of 5 000 people at a time right it's because i learned by doing and not saying no a lot of people are like i don't want to do that it's uncomfortable it's scary you know i don't want to put that 100 000 out there because i may not get it back well the reward comes on the other side of the risk. And so my kids, I don't want them to live a quiet life.
Starting point is 00:22:12 They're meant to be champions. They're meant to be bold. And you can't learn that in the public school system. And if a person comes through the system and has that, it was in them to start with. Right. I agree, man. It's crazy because so I'm part Asian, obviously but when i went to school i didn't get the best of grades so i got bullied because you know asians they take school really seriously
Starting point is 00:22:31 get a's so i i thought i was dumb like my whole life and that's that's not right because there's knowledge in other areas like you said 100 it's not just all about books you know john d rockefeller set up the school system in america do you know that? I didn't know that. Yeah. He put the equivalent of what's up, like $1.3 billion to set up the school system in America. Wow. When he set it up, he said, I don't want a nation of thinkers. I want a nation of workers. The school system hasn't changed that much. Wow.
Starting point is 00:22:58 Yeah. They're teaching you to get a nine to five, basically. Yeah. Which is handcuffs. Yeah. Like invisible handcuffs. Yeah. They don't they don't promote entrepreneurship they make fun of it it's ridiculous yeah did you go to college i
Starting point is 00:23:10 went for technically yes i had a full ride scholarship um for rodeo yes sir yeah i was uh i was blessed enough to win the state championship a couple times and so they recruited me i did the whole thing i did what i thought i was supposed to do i got to college and i was like man i want to be the best in the world i want to be the best in the planet and i'm not doing that drinking beer and hanging out in like sororities and frat house like no it's not me so i dropped out i was enrolled for a semester i made it about four weeks and then i quit i just quit going to class yeah simple. Yeah, it lasted about a year or two. And look where you're at. Yeah.
Starting point is 00:23:49 Like college does not define you. If you think that you have to go to college to be successful, you're living a dream that your parents have fed you or somebody has fed you. You're not thinking for yourself. Now, on the flip side, if you want to be a doctor and serve humanity or do something amazing, go to college. If you don't, if you're meant to be a media person if you're meant to invent a technology that's going to go crush it and change the world freaking do that yeah elon musk says it the best like i'm interested in what people can do not what their accolades are yeah he doesn't even care about college experience when he hires. I like that. I think more people should really take that into consideration.
Starting point is 00:24:27 Yeah, 100%. I agree. I mean, I don't see any value other than the networking maybe in college. But Instagram is the best network. Yeah, you got Instagram these days, so you don't really need to pay 50K a year to network. Yeah. Can I give like a little tip to like anybody that's wanting to get in front of somebody like Sean or myself or anybody?
Starting point is 00:24:44 Yeah. Like the number one thing a young person can do is provide value for the other person. Like I have people DM me left and right. Hey, can you do this for me? Can you do that for me? And like you, you probably get hundreds of DMs all the time. But when somebody slides into my DMs, like, Hey man, I took all your Instagram videos. I remixed them into this really cool reel. I just want you to have, this is the work that i can do yeah and they just give they send it to me they do all the work they're not waiting for direction they just go and take the reins and do it they make themselves so valuable and valuable to me that i can't say no to them absolutely and so for a young person or
Starting point is 00:25:20 anybody out there like if you want to get to network people like this, go to Sean's IG. Go to my IG. Go to anybody. Anybody you look up to. Create a badass reel. Make sure it's badass. And send them five of them. Hey, this is free.
Starting point is 00:25:35 I don't want nothing for it. I just love what you're doing. And then they will feel like they have to owe you something. Like they want to help you. Like a young kid that's willing to crush it, you want to help, man. I mean, don't you. Yeah. That's some of the best advice I've heard. I mean, if someone sent me five sick videos, I would love that. Because the pain, right? It's not easy to produce and do what he's doing, you guys. So that's just one way. Make yourself so valuable that the influencer, the important person cannot say no to you.
Starting point is 00:26:03 Yeah. I love that. I want to touch up on brand deals because you made over a million dollars from sponsors and brand deals. Not a lot of people have done that. I haven't even done that. What are some tips you can give people for that? I just gave you one. The reels? Yeah.
Starting point is 00:26:16 But that's a broader thing. Yeah. So when I approached Cinch Jeans, right? So Cinch, and I'm contractually not able to say how much I made over a period of time, but it's probably six figures from them, roughly. And so I approached them five years in a row. Hey, this is what I'm doing. Hey, this is how I can provide value for a brand.
Starting point is 00:26:39 Hey, I'm the top five in the world. And they kept saying no to me. No, no, no, no, no. But I kept in their ear. See, we're all about instant gratification right now in today's society yeah that's the wrong thing to think about that's the exact wrong way to do it come with service like on their notifications click on their notification and get notified every single time they post and they'll be the first person to post back on every single comment and do that for six months provide value send dm students hey this is why i like your brand oh by the way i shot this awesome
Starting point is 00:27:09 video i want to just did it for you and i tagged you again you're putting so much goodwill out there yeah that is the law of reciprocity it has to come back to you and that's how i've gotten toro mowers the largest mowing company in america Saverge Arms, Cinch, Polaris Ranch. You got a lot. And so, like, you don't have to be a world champion. You just have to come with such a sense of service, especially if you command a few eyeballs. These companies will be compelled to do something with you. Oh, yeah.
Starting point is 00:27:39 No, it's pretty insane what you can get accomplished. I just got a free cruise. Incredible. I'm going to hook you up with, yeah, out of Miami. I'd get accomplished. I just got a free cruise. Incredible. I'm going to hook you up with, yeah, out of Miami. I'd love to. Save me $5,000. Wow. Yeah.
Starting point is 00:27:51 Not bad, right? That's incredible. But Tyson, it's been a pleasure, man. We got to wrap this up. Any closing comments or where people could find you? Yeah, IG, Facebook. But I want everybody to know that you're special. You may not come from where I come from.
Starting point is 00:28:03 You may not come from the Western lifestyle, but you have unique talents and abilities that it's built inside you that God gave you for you only. And it's up to you to develop them. And just know that like, you can be the Sean, you can be the Tyson,
Starting point is 00:28:17 you can be the Floyd, you can be the greatest version of yourself and never let anybody ever tell you you can't. I love that. Digital Social Hour. Thanks for tuning in guys. I'll see you next week.

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