Digital Social Hour - High Ticket Coaching: The Secret Sauce for $800k Launches | Krista Mashore DSH #678

Episode Date: August 29, 2024

Unlock the secret sauce for $800k launches with high ticket coaching! 🚀 Join Sean Kelly on the Digital Social Hour as he sits down with the dynamic Krista Mashore to reveal how selling high ticket items can transform your business strategy. 💼 Discover why high ticket clients are easier to manage and how a $25k offer can be more profitable than selling 25 smaller packages. 🌟 From dominating real estate markets to leveraging AI in coaching, Krista shares her journey from the "Foreclosure Queen" to a digital marketing powerhouse. Don’t miss out on these valuable insights, especially if you're aiming to expand globally and tap into untapped markets. 🌍 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join the conversation and learn how to elevate your business game to new heights. 🙌   CHAPTERS: 00:00 - Intro 00:27 - Krista’s High Ticket Sales Business 03:09 - Dominating Real Estate Strategies 06:16 - The Foreclosure Queen's Success 07:21 - Leaving Home at 13: A Journey 08:14 - Identity Issues Growing Up 09:35 - First Big Financial Breakthrough 13:18 - Current AI Applications in Business 14:30 - Targeting the Chinese Market 16:01 - Investing in Speed for Growth 19:18 - Attending Networking Events 20:00 - The Cost of Facebook Ads 22:41 - Outsourcing Strategies for Efficiency 23:58 - Securing Podcast Guests 28:03 - Renting vs. Buying a Home 29:26 - Investing in Bitcoin Insights 30:27 - Trust and Business Relationships 31:17 - Managing a Racing Mind 32:50 - Where to Find Krista   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Krista Mashore https://www.instagram.com/kristamashore https://theprovenmodel.com/sean   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

harder to get attention. And so, you know, selling high ticket is just easier. Like think about if you can sell one $25,000 program, if you have a thousand dollar program, you just sell 25 of them. And usually lower ticket clients are harder to please. Like they're more work, they expect more, they're kind of a pain. That's true. Cause it's all relative to how much money they have, right? So if they're spending a hundred bucks, but they only have 200 bucks, that's half their money. Exactly. Exactly. And they want you to give them everything. All right, guys, we're going to talk real estate and high ticket sales today. We got Krista Meshore here today. Thanks for coming on. Thanks for having me, Sean. I'm excited.

Love your energy. Yeah. I love your, like your logos and all your stuff. It's so cute. Yeah. Absolutely. And you were on nonstop calls when I walked in. So you're up to something big right now, huh? No, just, you know, it's just life work. I like it. It's fun. Yeah. You're doing a program right now, coaching? Yeah, yeah. I teach entrepreneurs, coaches, and consultants how to like sell high ticket sales. And that's one business. And I teach real estate agents and lenders how to like dominate their markets. Okay.

What's considered high ticket? What price range for you? Well, my high ticket offers are 25K. I've done as much as $200,000. That's not as common. That's like on a partnership. But typically, it's around $25,000 to $25,000. I've done as much as $200,000. That's not as common. That's like on a partnership. But typically, it's around $25,000 to $50,000. Okay.

That's really high. When I think of high ticket, I think of like $5,000. Yeah. That's what most people do. And most people are taught to start with low value, $10, and then $1,000. And I say just start with high ticket because it's really expensive to acquire a customer nowadays. And it's getting harder and harder to get attention and so you know selling high ticket is just easier like think about if you can sell one $25,000 program if you have a thousand dollar

program you sell 25 of them and usually lower ticket clients are harder to please like they're more work they expect more they're kind of a pain that's true because it's all relative to how much money they have right so if they're spending a hundred bucks, but they only have 200 bucks, that's half their money. Exactly. Exactly. And they want you to give them everything. Yeah. Yeah. I've noticed that too. And people that spend a lot, like I've never had a refund. That's good. Cause I charged 7,500 and no one's ever asked for a refund. But if I charged like less, it'd probably be more common. Yeah, exactly. Exactly. And I want to learn more about that when I, when I interview you.

Absolutely. So when you're charging these prices, you said $25,000 to $200,000. What's the typical offer or product? Is it like a coaching thing? Yeah, it's a coaching program. And so we teach people how to do the same exact thing. And their prices have ranged anywhere from a $4,000 offer to all the way up to like $50,000 and more. We just had a kid in Spain do his first launch. He was 23 years old, and he did $800,000 on his first launch selling a $4,000 and more. We just had a kid in Spain do his first launch. He was 23 years old and he

did $800,000 on his first launch selling a $4,000 product. Wow. Yeah. And Spain is like totally different because, you know, like the cost, it's the dollar is worth less there. So just $4,000 there is like, you know, $12,000 here. Wow. And he's 23, you know? Yeah. That's crazy. So are you seeing potential in other markets outside the U.S.? Yes. I mean, we're now starting to market outside the U.S. because the cost per lead is less, and there's a lot of money in other areas as well. Right. Yeah, people only focus on the U.S., but I think it's a big world out there.

Yeah, it's a big world out there. U.K., maybe Canada, Australia could be decent. Yeah, Dubai, different areas in Europe. I mean, there's different areas in Spanish-speaking that also speak English are great areas to go after as well. Right. Now, before this, you were dominating real estate, right? Yep. Ranked number 88 out of 90,000 agents for eXp?

Yeah, something like that. That is crazy. I mean, to get to that level, you must have been one of the only girls, right? No, no, no, no, no, no. In fact, women do better in real estate. Really? Yeah, women do better. Yeah, actually, it's about 60%, 40% women in real estate.

Oh, wow. I think it's because it's about the home, and women at times can be a little bit more, no offending offense, men, we can do this a little bit more calmer, maybe, or a little bit more compassionate, and selling is very dear to people's hearts. Right. i'm still number 88 out of 90,000 agents yeah that's that's like my third type of thing that i do amazing yeah because home buying is pretty emotional so

i think the women are probably better at relating right yeah yeah maybe a little bit more patient yeah so do you still do that a lot or do you focus on the house so and i have a i'm a exp agent so i have a downline so about over 870 agents that are underneath me from across the country. So we take them as a part of our eXp organization. We teach them how to utilize social media, video, digital marketing to do real estate in a different way. So that's part of what I do. But my main business is teaching real estate agents and lenders as well as how to sell in a different way and then also coaching experts and consultants

how to sell high ticket offers. That's like my main passion right now. I love doing it. Got it. Will that recent NAR settlement affect that a lot? Oh, that's a great question. I'm so glad that we even know that because a lot of people don't.

So that's just a little bump in the road. It's just a matter of, a lot of coaches out there are saying right now to real estate agents, oh, you need to start getting your buyer representation agreement done. You need to be able your buyer, you know, representation agreement done. You need to be able to say how you can, you know, help buyers and show your value add.

And I'm like, they're saying that because they've never sold a house before. You know, we're actually doing a program right now called List to Last, like how to be a top producing listing agent. So I'm telling people what they should be doing, which is the truth is. Hey, Prime members,

are you tired of ads interfering with your favorite podcasts? Good news, with Amazon Music, you tired of ads interfering with your favorite podcasts? Good news. With Amazon Music, you have access to the largest catalog of ad-free top podcasts included with your Prime membership. To start listening, download the Amazon Music app for free or go to Amazon.com slash ad-free podcasts. That's Amazon.com slash ad-free podcasts to catch up on the latest episodes without the ads. Listing homes, because with listings come buyers, and as a listing agent, you get paid no matter what. Buyer's agents are still going to get paid.

In fact, 97% of agency is dual agency, meaning there's a seller represented and a buyer representation. It's just a matter of how you convey it to the seller. Somebody's going to have to pay the commission. In most cases, the buyer's not going to be able to. So if the seller isn't willing to pay it, most likely the home will stay on the market longer. The price will go down. Like there's so many variables.

The real estate industry is about, you know, 20% of the world global economy is real estate. So yeah. And like 32% of buyers last year were first time home buyers, which don't have the money to pay for huge commissions, as well as over 430,000 last year were first-time home buyers which don't have the money to pay for huge commissions as well as over 430,000 last year were um you know uh like people that were that serve our country you know and those people are getting fha loans i'm sorry va loans and with the va loan

you can't have the buyer pay they can't pay so it would eliminate them as well so it's just like a little hiccup it's not going to change much. That's cool. People are freaking out about it. They are. They don't know. It's like one more thing to like freak out about, you know what I'm saying? But that's business, right? There's always going to be those. Yeah. Negativity sells. Yeah. There's always going to be unpredictable things, but if you build your fortress strong enough, it won't even affect you. Absolutely. And there's tons of people leaving. So there's a lot of potential for people that stick to it. That's cool. Now you got the nickname foreclosure queen. Yes. What happened there? So that was when the market crashed, um, you know, back in 2008 and I sold foreclosures for, you know, around five or six years. That's all I sold was foreclosures. And

then the market got better and I rebranded myself and just, uh, you know, started doing video content and social media to become not the foreclosure queen, but to become the digital marketing queen. Yeah. I love it. So you So you're good at seizing the moment almost. I think you have to be as a person, like in almost anything, right? Like it isn't just in business, but I think you need to really, you know, be on top of what's happening

and really try to foresee things, whether it's in your marriage or parenting or business. It's important to kind of adapt and modify as things change. Yeah. Cause a lot of people got wrecked in 08, but you were able to make it out. My best year, I sold 169 houses as a solo agent. And that was, that was during the foreclosure time frame. Wow. That's impressive.

Yeah. It was, it was, it was like, I'd rather probably be a stripper in Vegas and have to do that again. It was very hard. Yeah. They make a lot out here. I heard. Can't, can't speak on that. They probably make as much out here, I heard. Can't speak on their behalf. They probably make as much as most agents. Yeah. So you also left your home at 13? Yeah. I have not lived at home since I was 13.

Wow, that is very young. Yeah, I was very young. So you had to grow up quick. I had to grow up quick, yeah. It wasn't intended. I mean, you know, I always tell people I kind of lived in two families. So I have a very loving family with a loving mom and a loving dad. And then my mom was also very abusive and so physically abusive.

So when I turned 13, I just started running away from home. And I ended up in juvenile hall. After running away for like a year, I'd get caught and go back on the streets, get caught, go back on the streets. Finally, I broke the law, got sent to juvenile hall. And then I got sent to a group home for troubled girls. It was called a group home, Hidden Hills Group Home for Girls. Nothing hidden about it. We got dropped off in a huge green vest every day labeled like they're screw ups. So we were kind of chastised and made fun of. And then from there, I went to

a foster home. Wow. Yeah. So did you have a lot of like identity issues growing up? Oh, gosh. I mean, it's crazy that you say that. But yeah, I mean, very insecure. You didn't ever feel like I was good enough. And I still, you know, work on that all the time, like work on feeling like I'm good enough and feeling. And it's funny because I'm realizing I'm in all these really great, these masterminds of very successful people. And it's amazing how many of them still have like, they still have self worth issues, you know, so I think I've really overcome it, you know, a lot based upon all the mindset tricks that

I use. But But yeah, I mean, I've had to really work on my mindset and filling a value and all that. What a transformation, because people are probably doubting you to the whole time. Oh, yeah. I mean, I mean, like people that the average foster kid, like less than 1% of foster kids go to college, most end up on drugs on on the streets because like when I was 18 from the foster home, they just said, you got to go, you know? So they just basically kicked me out. Um, and I had to kind of like figure it out. Right.

Cause they stopped getting paid when you're 18, right? Yep. They stopped getting paid. Wow. So they really saw you as just like a number. No, I wouldn't say that. Like they were really good to me. They really were good to me.

But I mean, when it comes, you know, when it's all said and done, I mean, it's money, right? And having somebody there. So I just, luckily I had great friends and I had some, my friend's parents let me stay for the summer while I kind of worked. And then I got student loans and I worked full time and, you know, went to school at night, worked during the day and just made it work. Wow.

And what was that first big financial breakthrough? How old were you? I will tell you that when I went to school to be a teacher, and after six years of teaching, I made $60,000 a year. So taught for six years, made 60 grand, not a lot of money at all, right? I guess my first breakthrough was marrying my first husband because he had money. And that was probably the biggest breakthrough, which sounds terrible. But he really helped me while we were married. He was the financial guy. And then we had been married for a couple years.

And one day I got the phone call that he was having an affair. Wow. Yeah. So I left my teaching job to be a stay-at-home mom. Found out really quickly he was having an affair and went into real estate so I could take care of my kids. And I sold, I think I uh 69 homes my first year and I made just under I think $760,000 in commission my first year in real estate wow in commission yeah what a change from being a teacher yeah it was like seven times what I made as a teacher for a whole year in one year that's crazy

were you good at selling right away real estate um you know, I was good with people and I just was good at working my butt off. I mean, we had just bought a new house when the divorce happened. And bad timing. Yeah, it was bad timing. Actually, it was great timing because it made me like, I mean, I had to sell, right? I had my whole idea was keep the kids in the home, keep them safe. Very important for my upbringing. And I remember like it was Thanksgiving. I was in

the kitchen crying as my husband had left. And I was like, oh my God, feeling so sorry for myself. And this door knock and there's the new girlfriend at the door picking up my daughters, driving my car, taking them off for Thanksgiving. And I was like, F me, my life sucks right now. And

after a bottle of wine and a lot of tears, I just realized, okay, you got to save yourself. So I ended up becoming my own hero and crushing it that now. And after a bottle of wine and a lot of tears, I just realized, okay, you got to save yourself. So I ended up becoming my own hero and crushing it that year. And that's, it's due to the, you know, when you're in hard times,

I think people ask me, how did you do it? And it's like, I don't even remember. It's just, I was just grinding, you know, and like I had to make it work.

So I just did everything I could while my kids were with their dad. I was working while they were with me. As soon as they hit the sack, I was working. You were locked in, yeah. Does your ex know about what you're doing now? Oh, yeah. He's saying that. You let him know?

I don't let him know, but he knows. He was very money motivated to see what we've created. I've created everything from scratch. I think he's probably messed that one up. But it was the best thing he ever day because now i'm happily married great husband great life everything happens for a reason right yeah yeah yeah and now you've done 51 million dollars in five years in courses right yeah we just hit 60 million in six years yeah but you know everyone that sounds really good but it's like you know it takes money to make a lot

of money i think people don't tell you that and especially lately like i mean i was operating about a 57 profit margin for quite a few years. The past year and a half has been as much tighter. We're now launching some new programs. And that's part of the reason why I'm teaching coaches and consultants now, because real estate is just, it's a little tough right now, right?

They, most agents haven't sold houses for a long time. So getting them to pay a 20, you know, $4,000 coaching program is harder than it was. Yeah. It's crazy because two years ago, our DPL was around $4,700, which means for every butt that I got in a seat. So I'll give you an example. If I

had an event and there was 100 people there, each person was worth $4,700. Now it's down to $1,700. And it's just in the past 18 months, it's gone down a bit. And it's not the. And it's just in the past, like 18 months, it's gone down a bit and it's not the event or it's just because of the, how real estate has gotten. I do believe that's going to change because you know, the, the, you know, there's this huge pent up demand for buying and that kind of thing. But yeah, I think once the interest rates are lower, right? Yeah. Interest rates are lower because yeah, that's, and that's going to happen because it's a new, you know, it's an election year, so things are going to get good. Yeah. And got ai oh i love it i'm a ai freak right now what are you using it on right now oh my gosh i've got two ai coaches so and then i just hired a company to come into my company

and help me like automate even more um you know everyone thinks that ai is just chat gpt which is like there's so much more than chat gpt like we're making bots for everything like we've got an email bot that sounds like me we've got like making bots for everything. Like we've got an email bot. That sounds like me. We've got like a coaching bot for real estate. We've got a coaching bot for entrepreneurs. We've got all these bots that we are building that like are all of our personal content that will answer things and do things for us. And we're using it for video creation.

Like, you know, your podcast, I'm sure you're using AI for your podcast. Yeah. Like video creation. I mean, like just tons of,

you know, what used to take us just like five days to do with like a video like this that we're doing a podcast where they'd piece it out. Now we're using, I think, video. What is it? Vid, vid, vid, vid, vid AI. I don't know.

I've seen that one. But yeah, where it like takes it and, you know, puts the one and a half hour podcast into 50 clips with your own, you know, words and your own colors and fonts and like, like 10 minutes. It's insane. Yeah.

It's nuts. It could change your language too. Yeah. It changes the language. All that. Yeah. I'm going to start playing around with that. Do some Spanish episodes.

So you absolutely should. So you do Mr. Beast, right? Yeah, of course you do. You're like, you're young,

27. So he, part of the reason why he's doing so well, cause his coach, I have one of the same coaches. Daryl leaves as one of my coaches for YouTube, but he like takes his content and puts it in all these different languages and you know with all the ai content out there it's not hard to do now you should absolutely do that because you are crushing i'm crushing the english you can crush it all go

after you know asian market next yeah go after some chinese that's half chinese so they might support me. I don't know if podcasts are big out there, but we'll see. You'll make them. And you are like a tall Chinese dude, man. I got to say. Yeah. When I went to China in fourth grade, I was already the tallest guy there.

Were you really? Yeah. I can imagine. Yeah. Did you go for basketball or what did you go for? No, I just went for ping pong and to see my mom's family. I used to play a lot of ping pong. Awesome.

Awesome. Yeah, it was nice. I took my husband to this ferrari like we got this ferrari event and there was this guy that came from from china he was a basketball player he was like i think it was like six seven i mean he was in our helicopter huge and i was like man you're the biggest chinese guy i've ever seen wow yeah he's taller than you yeah that's the tallest i've ever and he was wider too yeah yaoming but he's like seven six but they genetically made him i think it might have been him like show me a picture yeah because he was like about yeah show me a picture i'm not kidding okay i've got pictures and i'll

show you but yeah it's probably him it was amazing i was like whoa yeah so that was planned they took the two tallest people in china and oh did they yeah yeah what was yaoming yaoming yeah i'm sure it wasn't wow i'm jealous i'm I have a favorite player growing up, man. You've learned from some great people. I know you mentioned a couple. You also learned from Russell Brunson. Yes. Yes.

Russell. When I first got into it, I believe that anytime you want to do something, you hire, you know, you pay for speed to collapse timeframes. There's also a book called Who Not How from Dan Sullivan and Ben Hardy. And it's so true. I can say the biggest part of my success, I believe, is like learning from somebody who's done the thing and also being in the room. Like I just invested 250 grand to be in a mastermind

with like Tony Robbins, Dean Graziosi. I saw that one. Yeah, yeah, it's called- Mark joined too. Yeah, Mark joined. Yeah, yeah, Mark joined. I just, yeah, he joined. I was like the first or second one.

We're competing as far as who got first. But, you know, I. But I will tell you, learning from people who have done the thing and being around people that are... I will love being the smallest person in the room. In this mastermind, I absolutely am. I'm probably the poorest one that's going to be there. And that's crazy because you're doing 10 mil a year.

Yeah. I mean, again, that's gross. Revenue, yeah. Yeah, revenue, yeah. So we're doing about 10 million, yeah, like net probably. But no, there's people and they're way bigger than me. And I'm so excited to be a part of it. And that's what you have to do to get to the next level.

I think you have to. I mean, and people are so afraid to invest in themselves. And there's times like right now to write a check for 250 grand was a lot. Like it was like, oh, man, you know, we're not seeing as many profits. But I know that it is an investment. And just being in the room with people that are doing bigger things and seeing what they're doing and like just tweaking things i mean like i just got back from a mastermind um with the top 10 you know mark was there with the top 10 affiliates from the tony and dean launch and just like the first hour and a half of being in that mastermind, I learned a concept of how to just add a few things to my sales and persuasion techniques through my virtual events.

And I was like, oh, my gosh, that alone, just that hour and a half was worth the whole five days of being there. And I'm not kidding. It's like it really was. That's awesome. And you got the access now for the rest of your life. You could just text these guys. Yeah, yeah. But of course, we don't abuse it, but yeah, texting this morning. Yeah.

That's why I joined masterminds for access. You learn some stuff, but it's really like the access for me. Yeah. Well, I mean, my gosh, like what you've done in a year and who you've interviewed and had on is just amazing. And I was just like reading about you going, man, that's just insane. It's like, it's who, you know, having the exposure to people. It's, it's everything. Yeah. And people always ask me how you grew so quick, but we were talking about this earlier. It's the stuff I did before the podcast for seven years that people don't know about. Yeah. Yeah. You don't talk about it much on this. I do a little bit, but I try to have the guests talk 80% of the time. That's like my rule, 80, 20, 20. Cause some hosts talk too much in my opinion. Well, and I think some guests do.

Yeah, yeah. Oh, I've had those too. Like you're on there and you're like, oh my God. Like I've been talking too much. There's been like five episodes where I've asked one or two questions the whole episode. Oh, really? Because they just talk the whole time. They talk the whole time.

Yeah, it's pretty insane. Like they're talking at you. I don't know what they're talking about, dude. Yeah. It's crazy. And you're just like, nah. Yeah. I don't know.

Some people don't have that that social cue to you know stop talking oh social cues we could have a whole episode of social cues and you know that like being who you are with some people like we'll sit there and try to talk to you and there's like 50 people online and you're like uh-huh yeah yeah social cues for real yeah i feel like i'm pretty aware it's coming handy because time is money you got to respect people's time big time yeah uh are you still going to a lot of networking events conferences yeah i go to I'm pretty aware it's come in handy because time is money. You got to respect people's time. Big time. Yeah. Are you still going to a lot of networking events, conferences?

Yeah, I go to them all the time. Like, you know, I think it's important to be, to learn and be ahead of the curve. Always getting coached. Like I got like four coaches right now. Wow. Yeah. I mean, you know, the reason being is because, you know, when you, I know right now just the way that the times are, I need more opportunities.

I need more different ways of doing are, I need more opportunities. I need more different ways of doing things. I need more exposure, new ideas to be able to just even do what we did two years ago. I know that sounds crazy, but it's the truth, right? So now investing in my knowledge, my network is more important than it even was, I would say, almost when I started. Not quite that, but more important than it was, let's say, three years ago. Yeah, because ads were a lot cheaper two, three years ago. Oh my gosh, yeah. Are you running ads?

Right now, yeah. It's expensive. I spend $20K on lead ads, and it used to be like $5K for that. Oh, okay. So can I help you with that? Yeah. All right. So this is something that I've been doing, honestly, for over 12 years. And when Facebook ads first came out out i remember flying to go meet nicholas kuzmich to learn how to run facebook ads and what most and i did it very differently that now people are teaching like i'm in a mastermind called founders board and they're

like teaching this strategy that i've been teaching forever i taught this at funnel hiking live three years ago and it's it's like the pre-funnel it's the pre-branding strategy so one thing that we talk to people about which is so important because it's so easy to get attention that it's never been harder, right? It's easy for you because you're you, you're Sean. So for you, it's easy now, right? So what you'll do is you'll run brand awareness campaigns where you'll take video, and this is what I did with my real estate business. This is what I did before I became a real estate coach. This is what I'm doing now for my million dollar a month model. And that is you create content that is directed to your ideal client. And then you pay for video view ads, engagement ads, like brand awareness ads to where you're putting yourself in front of people like your ideal client. And you're like,

just adding value, letting them get to know you, not asking for anything, right? Video, value, video, value, video, retarget. Then you're like, Hey, would you like to click here? They don't have to, they can click. So they're doing one more action. And then afterarget then you're like hey would you like to click here they don't have to they can click so they're doing one more action and then after that then you drive the traffic to a call to action like for them to give you their information where most people start there they're like join my thing give me your information like i'm so great download this buy this you don't want to start there and that's why it's so expensive so if you if you end there even though it might seem like initially it's more, it's actually way less because you know who the people are, you know what they want because you're retargeting

them. And so you're then giving the right information to the right people. They trust you and now download. It'll save you a lot of money. That makes sense. I should try that on my top 10 Instagram videos. Oh yeah. Because they already have tens of millions of views. Yes, for sure. Anything that's doing that, then retarget it. And then also do engagement campaigns. Because the way that the socials work, especially Facebook, is the more engagement that you have, then it will keep pushing you up. And then do also organic. So absolutely, you should do that.

I love that. And are you funding them to the DMs or to a website? So we do both. So we start with the DMs. We'll be like, DM me for this resource. Like, hey, I just went to Sean. Let me tell you the top 10 things I learned from Sean. Picture of you, picture of me.

And then they'll DM me so that way they're starting the conversation. Then we'll continue to nurture them through actually live people, which we're switching to AI bots. And then you'll put them into your funnels. So we do both. So we do DM. Then we also send traffic directly to funnels. And then we convert them into whatever our offer is, which is usually like a virtual event. Got it.

What were the best things you outsourced for the business? Everything. No, just kidding. Well, you start with, you know, you start small. So like that's a very broad question. So when I first started, I would just have like one person that was good at things I wasn't. Yeah. Right.

And then I would just have like one person that was good at things I wasn't yeah right and then I would just slowly kind of add you know I used to run my own Facebook ads and I taught someone and then I brought them in so I could alleviate my time um I think the best thing I've done though as as an entrepreneur with the business that I have is hire virtual assistants yeah I mean and not that people might think oh my god you have virtual assistants I wouldn't be able to be in business because we offer so much value and we help people so much that if I didn't have the virtual assistants that I could pay a little bit less to still give, like they're great

if you find the right ones. Dan Martell says, assistants the best hire you can make. Yeah, oh, I would agree. Yeah, I agree. I mean, it saves me so much time and stress. Oh yeah, I mean, look it, you just walked into here today,

sat down and like that was it. I'm sure you prepared. And he has eight guests coming in today, but he's going to handle everything. I just sit here and do my job and do your thing yeah and ai made the questions yeah and i did my own research so you did so tell me that so you basically put in like my name and you asked it to ask me yeah so we'll go through your most viewed podcast videos on youtube it'll summarize the video for me in key points and then from there i'll pull questions awesome yeah save me time yeah so are you inserting the actual

like the youtube link or the podcast link into yeah uh it's a chrome extension so it'll pop up on the video and then it'll summarize it because some podcasts are two hours so if i have 15 guests a week it's hard for me to watch every single podcast in full yeah so i'll summarize it that's awesome yeah i just gotta tell you you're like to see what you have done. I mean, when I see people like you, I'm very in awe. I think some people will be like, oh my gosh, that's impossible. How did you do that? Right. But when I see some of that's been success, because I know how hard it is to do what you've

done. And I realize all the work you've done before. I mean, obviously that is a huge thing to do with it. But to do what you've done so quickly, I mean, it's very admirable because it's not easy, right? I mean, it's not easy at all. So to see what you've done, I love looking at people like you, especially with your age, like it just should give people so much hope and be like, man, if Sean can do it, I can do it,

you know? Yeah. And I saw a post yesterday, like people really hate the algorithm right now. And I see a lot of people complaining about it, but you've got to do things differently. You know what I mean? Like there's a reason you're not getting engagement. Yes. So what do you think you do differently? I think my clips and my guests and my questions are just so different. Like when you see one of my clips, it's probably something you've never seen before. You know what I mean? Yeah. I'm going to start studying you now. Like I'm a stalker steadier. Yeah. It's a fine balance though. Cause certain content is shadow band and stuff. So it's the game we play. Yeah. You gotta be careful. A's the guests though for sure yeah well you've had some really good guests yeah for sure good

guests interesting guests which is crazy so soon i mean man i was looking at your lineup going that's awesome yeah but also take action i emailed grant cardone cold email i didn't know anyone that knew him and just responded in two minutes wow and was it really him it was him yeah it was i don't know if he wants his email out there but but you can find anyone's email easily these days. There's websites. That you can find direct, huh? Yeah. I use Apollo.io.

Have you heard of that one? No, Apollo.io. Yeah. I've made over 10 million off that site. Apollo.io. From getting certain people's email addresses and emailing them. Yeah. So what's your email say?

It says, I've had these guests on. I film in Vegas. Next time you're here, I'd love to have you. We're ranked this rank on Apple Podcasts. We get this many views a month. I keep it simple. Yeah. If you bombard them

with like paragraphs, they're not going to read it. Yeah, exactly. Easy, fast. Yeah. I think about how I'd want to receive an email. When I get those long ones,

I'm like, this is copy paste. Yeah. Do you ever do like video text messages or video emails where you're like, with a sign like,

hey Grant. I get those on Instagram. What do you think about those? Oh, I think they work. You think they work? You know, Do you ever do video text messages or video emails with a sign like, hey, Grant? I get those on Instagram. What do you think about those? Oh, I think they work. You think they work? You know Billie Jean, right? Billie Jean, yes. Okay, so I get it to Billie Jean.

And he's like, girl, he called me. He's like, I get thousands of emails and texts every day. And you're the first one. Because I was like, Billie Jean, it's Krista. And I love your thing. And I said something personal. That's how we get on most of our podcasts. Or we get guests.

Interesting. It's by doing that. Okay. does work it is personal yeah well I mean it's like first of all people are afraid of clicking a lot of times like I'll never click a link on social same because I'm afraid I'm gonna get you know packed which I have like I tell my team don't click on anything we got and email too yeah everything right but if they see if it's like their name and a picture of them and you're like you know Sean it's like hey and like, hey. And then it's like, hey, Sean, it's Krista. Then they're more likely to do it. That's awesome. Billy's killing it, man.

I get his ads every day. Oh, he does great. Yeah. He's massively high with Go High Level and he's doing really good with that. He's using their software, white labeling it. Oh, yeah. Yeah, creating funnels and all that. Are you using GHL for your leads?

Yep, yep. I have my own software from Go High Level and we do funnels and landing pages and all of it. So the landing pages. So you don't use click funnels i love click funnels but i don't now because you know click funnels you're not able to um you know you're not able to like make your own and so you got to a point where you know it was my i was teaching people how to use funnels and landing pages and all the workflows and all these different sequences and things and they had to pay for all the stuff so i just decided to put all of it into one software which i called the mason method and we give them all their funnels or like we've done we have like we've done over 50 million dollars in funnels wow yeah we've got

like crazy yeah russell told me that i was the number one real estate funnel person in the world amazing yeah that's cool there's a lot of real estate funnels too yeah i have my video saying that that's cool yeah i get real estate ads all the time i'm not even in real estate but i get those ads daily yeah it's one of those businesses where you're young you should start investing in real estate you think so oh my gosh you're not i'm renting what yeah oh my gosh well this is where you differ with grant then no you should not rent no you should not run me now i do think the market is going to have a correction um although there's it's like maybe mean, now I do think the market is going to have a correction. Although there's, it's like, maybe yes, maybe no, right? In 2008, the market crashed

because they were giving like state income loans. They were selling a D paper for a paper. They were giving all this credit back. I mean, every reason in the world we crashed, right? Now the difference between now and then is that we have so much people bent up buyer and seller demand and the amount

of homes that they've been building for like years and years is way under the population growth so we're always going to have less homes than people so because that we probably won't have a crash i think in the commercial department we might more than real than normal but i mean who even cares like even all the people that bought before first of all right now you don't have the tax write-off i mean your money's going nowhere. You know, it's like, I think you should. There's a lot of benefits for me.

I'm going to do it eventually, but it's too slow for me. It's too slow. So what are you investing in? My business has always been the best investment and crypto. So between those two real estates, like what? 10% a year on average. I mean, that's not, yeah. If that, right.

That's not even going to keep me up. I mean, you know, but eventually I will. Once I'm older and want to be more safe. Right now I'm in risk mode. Yeah, you're in risk mode. I've made and lost tons of money. Yeah. But when you're in your 20s, you got it.

So are you buying Bitcoin? I have Bitcoin, I have Ethereum. Yeah. I got in pretty early. Oh, gosh. Good for you. What about you? No, Mark's telling me to buy it.

So right now? Yeah. 60K right now. That's good. It was 74 like a week ago. I mean, when I first wanted to buy it. Right now? Yeah. 60K or no, I mean. That's good. It was 74 like a week ago. I mean, when I first wanted to buy it, so I was told five years ago, it was 16,000 or 13,000.

I'm like, damn it. You would have been up like. I'm older than you though. Yeah. You would have been up 4X. Mark's saying it's going to go to like way more. So like I'm actually buying a commercial building right now, which I do not want to buy.

Yeah. I'm doing it to help my husband out, but I would rather take that money and just put it all into Bitcoin. Yeah. Just leave it there and let it go. I i'll 2x yeah yeah but for you i feel like you don't need to take crazy risks right now yeah i know i know i'm kind of risky too you are yeah yeah yeah like yeah i still am yeah i feel like i was like the older the risk is less and less i used to be straight degenerate risk yeah degenerate meaning meaning like i would invest in whatever you told me anything and I would lose most of it.

Yeah, you got to be careful. There's a lot of, I mean, I think you need to be careful with everything nowadays because so many people, especially even when you pay for coaches or experts, like everyone's an expert and most of them are lying about what they're doing. It's like insane. You'd be very careful who you trust. Very careful. On the way here, my friend Troy Casey, he's about to expose a big mentor he paid 50K for.

He got no value. Yeah. I'll tell you all. He got no value. Ooh. Yeah. I'll tell you all. Tell me who it is offline. Yeah. Before you ever pay any coaches, I have a long list. I have who I paid like over one point. We're at one point almost five million in the past six years.

Wow. And have all of them been worth it in your opinion? Oh, no. I mean, no, absolutely not. But some have absolutely been. I mean, and even sometimes it's not so much with the coaches, but the people around, you know. Right, the access right the access the access yeah that you get and just like learning from other people and being around like exposing your brain to things you normally wouldn't think

about i mean especially like your age if i had done what i'm doing you know what i started doing at 48 at 27 i mean i can only imagine i mean it's really cool what you're doing i love it thanks so much means a lot is your mind always racing? You seem high energy. I am. Yeah, I have a lot of energy. Yeah. Well, I don't usually drink coffee, but I'm fasting now. I do intermittent fasting.

So I've never drank coffee until the past like month. So I'm a little bit more hyper than normal, but I'm pretty hyper just in general. Are you able to shut it off at night? Yeah, I am. I am. I mean, it's been harder lately as I'm getting older. And it depends on what I have going on. Like I'm writing two books right now depends on what I have going on.

Like I'm writing two books right now. So that typically will keep me up. Like I'll be like, oh, I got to edit, you know, or whatever else. It just depends on what I have going on. But sleep is really important. I'm really trying to make sleep more of a priority. Yeah, I used to struggle with that for years. Yeah, really? Because I would always want to work in bed.

Yeah, yeah. Well, you know, so some of your best thoughts come when you're sleeping. So, you know, Einstein, he used to like put a spoon in his hand and he would go to sleep because there's this part of your brain in between when you're sleeping and when you're kind of like this unconscious level when you get your best ideas. Really? And so what he would do is he'd put a spoon in his hand and when the spoon would drop, it would wake him up because he didn't want to go into that when he was trying to have

these ideas come to him. Like if you'll ever notice, now that I'm telling you this movie you'll notice but like when you're kind of in that sleep but not sleep phase that you have the best ideas or dreams that come or like when you're in the shower have you noticed that yeah it's because the way that your brain works and how like it's a trip man like i got up at the night and i'm all writing stuff down and then i forgot half what i was remembering and i'm like damn it wow that interesting. I keep a dream journal. That's good. I know what you're talking about though.

It's when you have that jolt. Yes. Oh, I was about to fall asleep. Yes, that's when you start to really, like especially when you've been sleeping, you're about to wake up or right before, right? It's when all the good ideas come. I love that.

Krista, where can people find out more about you and your coaching and everything? Thank you. If you go to theprovenmodel.com slash Sean and your name and they'll be able to find out more about us. Perfect.

We'll link below. Thanks for coming on. Thanks for having me. I appreciate this. Of course. Thanks for watching, guys. See you tomorrow.