Digital Social Hour - How a $0 Ad Generated $200K: The Secret to My Success | Colton Paulhus DSH #527

Starting point is 00:00:00 Kind of a funny story about five years ago, 2019, July, 2019, my wife was pregnant with our first daughter at the time, but nothing was taking off, right? I knew I wanted to be in business. I knew I wanted to build a company and I saw an ad on Facebook for a tiny home competitor. My dad's a general contractor. So I went to him the next day. I said, Hey, do you think we could build tiny homes? He said, yes.

Starting point is 00:00:19 So I ended up throwing up a free Facebook marketplace ad, didn't even pay for an ad. And we had 300 inquiries in the first three days. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests. And it helps us grow the team. Truly means a lot.

Starting point is 00:00:40 Thank you guys for supporting. And here's the episode. All right, guys. We are going to talk tiny homes today and also weight loss. My man's here lost 123 pounds. Colton Paulus, thanks for coming on, man. Yep. Thanks for having me, man. I appreciate it. Yeah, dude. That's no joke. How long did it take you to lose that, man? So I started in September, actually. It was a funny story. I was in Hawaii at my brother's

Starting point is 00:00:59 wedding and I was just on the beach, overweight, not happy with myself, kind of focusing on building the businesses a lot, not really working out. And I just made a decision like enough is enough. It's game time. And so it was in September, September 31st to be exact. And since then I've lost 128 pounds as of this morning. That's not even a year. That's like what, eight months? It's been seven months. Seven months. Crazy. So that's 20 pounds a month almost? Pretty much. Yeah. The first three months I lost a lot. Okay. Yeah. Dude, that's 20 pounds a month almost? Pretty much, yeah. The first three months, I lost a lot. Okay. Yeah.

Starting point is 00:01:26 Dude, that's insane. What was the daily switches that caused that? Honestly, man, just like I went to the gym four to five times a week. That was a big switch. I wasn't working out. And then just limited my calorie intake. So I would turn to food and stress. That was a big thing that I did, right?

Starting point is 00:01:41 Just overeating. And so I just decided that I wasn't going to do that anymore. And then just ate 2,000 calories a day and about 200 grams of protein. Wow. So that was literally nothing crazy, really. Yeah, that's not bad. So no ozambic? No.

Starting point is 00:01:53 Yeah. A lot of people are doing that, though. Yeah. Yeah, yeah. I did get on TRT. Okay. Well, that probably helped the gym stuff. For sure.

Starting point is 00:01:59 Yeah. And you wanted to be in the NFL originally, right? Yeah, yeah. I played football at Colorado State. So I played Division I football. Nice. Got a scholarship there. Wasn't taking at Colorado State. So I played Division I football. Nice. Got a scholarship there. Wasn't taking it serious.

Starting point is 00:02:08 Ended up having some things happen. So I didn't see that through. And then fell in love with business about seven, eight years ago. Okay. So you got caught up in the partying, the lifestyle. I did. Yeah. Ended up getting expelled.

Starting point is 00:02:18 Dang. Yeah. What'd you do? So it's a national news story if you look it up. But it's in the New York Times, Bleacher Report. Me and a couple of buddies went to a party. Um, and the, the guys at the party called out my friends, uh, actually some African-American friends and they, you know, said the N word. So they lost it. I lost it. I was defending them, got into a fight and it was in the national news

Starting point is 00:02:40 within 24 hours. Wow. So three football players expelled for beating up four kids at a party and it just got picked up on national news. Geez. Yeah. I wonder how it got picked up like that. That's crazy. I don't know. I think they went to the local news. So they went to the Fort Collins local press and then they transferred it to the Denver press and it went to Bleacher Report, New York Times. We ended up having like cars show up to our house, like news cars to try to interview us at our house. We just had to like stay in the house and get locked in. It was crazy.

Starting point is 00:03:08 I mean, that's social media, man. People think they can say whatever they want these days. And that's not the word to say. That's right. That's crazy. Yeah. Yeah. There's no consequences when you say it online. No, no.

Starting point is 00:03:17 And I have like empathy for people that get caught up in national news stories because they just lied. The whole story that I went through was a lie. Oh, really? Like everything they portrayed us that we did was a lie wow and so i'm like okay if that can happen obviously it happens all the time to other people yeah they're just trying to do clickbait right so people can you know sell their news stories so that's what happened to me yeah some of the titles were probably oh yeah obnoxious and they're just trying to get clicks yeah they tried to use like homophobic stuff. It's like, no, that didn't even happen. They just made stuff up.

Starting point is 00:03:46 Yeah. That's crazy. That's nuts. You got kicked out and you weren't ineligible to get back into the- Yeah, I ended up transferring to Weber State. So a division one AA school. And again, just was kind of in the party scene.

Starting point is 00:03:57 I just didn't have my life under control. I'm a believer. You know, I believe in Christ now. And so about eight years ago, he fully transformed my life. So, you know, went all in on that. I was just trying to turn to external things for fulfillment, right? And I just couldn't find it.

Starting point is 00:04:12 So finally, I just said, enough is enough. I'm going to turn to you. So you just went to church one day and just took over? It was actually a moment. I was in jail. So a little backstory. But I had a DUI. So I was at the In-N-Out drive-thru.

Starting point is 00:04:24 Me and a couple buddies went to a party, went to aI. So I was at the In-N-Out drive-thru. Me and a couple of buddies went to a party, went to a bar, and I was driving drunk. And so we went through the In-N-Out drive-thru. I got a DUI, pulled out of the drive-thru, and I was in jail. And I felt like a still small voice. I know looking back, it was the Holy Spirit speaking to me, saying like, do you want this with your life? Like, why are you going down this path? And I just looked around and I saw, you know, people that were in a bad way, you know, like they were going to jail consistently. And I just made a transformation. Like I'm not drinking, I'm not smoking, I'm not doing drugs anymore. I'm done with this lifestyle. And about nine years

Starting point is 00:04:59 ago, I gave it all up. Wow. Just cold turkey. Cold turkey. Dang. Done. Yeah. And you were doing it daily at that point, probably. I was smoking daily. I was drinking probably four or five nights a week. Wow. Yeah. So it was pretty bad. Massive change. Yeah. And then from there you got into business, right? Got into business. Yeah. And got obsessed. Anchor Tiny Homes. So in less than five years, nine figure company. Yeah. We did 102 million last year. This year we'll probably do 150 million. Oh my gosh. Selling tiny homes? Selling tiny homes. Yeah. We have a franchise concept. So we have our corporate location in Sacramento, California. We service like all of the Bay Area, Sacramento. And then we have, we're in 28 states and 52 different locations across the country. Wow. Yeah. It's great timing too. Cause right now

Starting point is 00:05:39 people can't afford a regular house. Oh yeah. It's affordable housing crisis. You know, it's like, especially in Vegas, Sacramento, the Bay area. I mean, the entry level house is five, six, 700,000. Yup. And that's like entry level. Yeah. Yeah. So people can't afford it, you know?

Starting point is 00:05:52 So we just timed it perfectly. Right. And there's with interest rates rising, it's helped us as well. Cause people are like, well, I can't afford a six, $800,000 house. I need to think of an alternative solution. So how much are your houses? Anywhere from 150 to250,000 on average. Super affordable for a house.

Starting point is 00:06:08 Most of the time, anywhere from $500,000 to $800,000 square feet. So it's about one bedroom. It's like an apartment size almost. One to two bed. People sneak two bed and like a $700,000 square foot. What's the biggest model you have? $1,200,000 square feet. We mostly sell $500,000 to $800,000.

Starting point is 00:06:23 Every once in a while, we'll do like 1,000 to 1,200, but most people hover in the 500 to 800. And you need to own the land to put it down too, right? Yeah. So it's an accessory dwelling unit. So granny flat, mother-in-law quarters, most people know those terms. It's a backyard home. So there's a single family home on the lot, and then we build an ADU in the backyard. Got it. How did you even come up with this idea? So it was kind of a funny story. About five years ago, 2019, July 2019, my wife was pregnant with our first daughter at the time. And I had a marketing company at the time. I mean, I think I had 15 clients. But nothing was taking off, right? I knew I wanted to be in business. I knew I wanted to build a company. And I was just starting this business and nothing was taking

Starting point is 00:07:03 off. So in 2019, I saw an ad on Facebook for a tiny home competitor and my dad's a general contractor. So I went to him the next day. I said, Hey, do you think we could build tiny homes? He said, yes. So I ended up throwing up a free Facebook marketplace ad, didn't even pay for an ad. And we had 300 inquiries in the first three days. Wow. So it was like an aha moment. I'm like, wow, a lot of people want this product. So I ended up meeting with clients at coffee shops and trying to sell them on tiny homes. I ended up selling two tiny homes the first month.

Starting point is 00:07:33 Dang. One was like $90,000. The second was like $110,000. So our first month in business, we did $200,000 in revenue. I quit the marketing gig. And we went all in. It's actually me, my dad, and my brother. It's a family business.

Starting point is 00:07:45 And it's still family? Have you raised outside capital? We have not. We've bootstrapped this whole thing. The fact you've done that with this revenue is really rare. It's insane. Yeah. It's stressful sometimes. Yeah. I bet. To get to that next level though, because you said you're just in a few cities right now, right? Yeah. So we're in 28 states now. We've launched, so we have basically 147 territories sold, which is basically a populace of 300,000 people. And we have 147 territories sold.

Starting point is 00:08:12 We have 50 of them launched. Most of those sales have come in the last six months. Got it. So we're getting like Las Vegas is launching. Oh, nice. June 2nd. We have Phoenix that launched last week. So a lot of places are launching over the next four to six months.

Starting point is 00:08:26 That's exciting. You'll be able to just go online and buy one? No. So it's stick built on site. So you have to work with a local franchisee. Oh, okay. So they build it for you. Yeah.

Starting point is 00:08:36 Oh, I thought it came already built. No, we build it on site. So everything we do is on site stick built construction. And how long does it take to build? Four to six months on average. Yeah. It's not too bad. Yeah. And there's a bathroom inside and everything. Bathroom, kitchen, the whole thing. It's a full house. Dang. Yeah. And if you finance it, you only got to put down like 25K for a house. Well, you could put zero down. Yeah. Yeah. So what people are doing is pulling out home equity lines of credit. Just pulling out, let's say,

Starting point is 00:09:01 200,000 out of their house. And let's say the payment is $1,500 a month. They don't have to come out of pocket at all. Wow. Zero money down. They just pull it out of their house. And then the payments are $1,500 to $1,800 a month. Dude, that's super cool. Yeah.

Starting point is 00:09:13 Man, this is cool. It's going to be interesting to see if this can scale internationally too. Yeah. Yeah. Well, I have a meeting with an attorney tomorrow to set up Canada. Wow. So we're going to go to Canada next. Hell yeah, man.

Starting point is 00:09:24 Let's do it. That's crazy. You also have a Christian entrepreneur group? I Canada. Wow. So we're going to go to Canada next. Hell yeah, man. Let's do it. That's crazy. You also have a Christian entrepreneur group? I do. Yeah, it's not fully launched. So if you go to my website, coltonpaulis.com, you can sign up for the waiting list. But we're going to launch.

Starting point is 00:09:36 Basically, the reason I'm doing it is because I've always wanted a group of Christian entrepreneurs to bounce ideas off and go through the same struggles with. Right. It's just hard to find a community of people that are like minded. Yeah. Like that believe the same, think the same, have big dreams. You know, I feel like it's this taboo thing in the Christian world of like you either have to be broke and a Christian or be a businessman.

Starting point is 00:10:00 I'm like, no, that's not real. Like we can be successful, but also be a Christian. Yeah. Like I just don't believe the concept of like to be broke, poor, and a believer. I believe I can be rich, wealthy, have impact, give back to people, and be a Christian. So I'm just wanting to build a community around that of people who are all in in their faith and all in in their business. What do you think about these mega churches? It's a good question. It's a deep talk. I think a lot of them get a bad rap. I think a lot of them do things wrong. I think the

Starting point is 00:10:32 hard part is there's one perfect person that walked this earth. It's Jesus Christ. And at the end of the day, humans are going to make mistakes. So the lead pastor of, let's say, Hillsong Church or Elevation or some of these large mega churches, they're just people like me and you, right? They're going to make mistakes. And what happens is, is if they make a mistake, it just goes viral and people hate on them. But it's like, I just think I have a little empathy for them because I've built a nine-figure business. I know what it's like to have a lot of people looking to you. And it's even 10 times more when you're a Christian starting a church. So I mean, I'm kind of in the middle. Like, I think they have a place, but at the same time, I think they get a bad rap because they are going to make mistakes,

Starting point is 00:11:15 you know, and they just, they're going to get blasted for it. But people don't realize like, they're just humans like me and you. The biggest heat I see them getting is mainly on the financial side with how they spend the money. Correct. So that one to me is kind of messed up if they're buying super cars and nice houses and stuff. So from that point of view, it's weird. Like you're donating your money to fund their lifestyle. For sure. Yeah. So I think now if they write books or speak at conferences and make money that way and kind of have a side thing, I think it's okay. Like they build their personal brand. Yeah, that's fine. Right. I think that's fine. But if they're taking money and income from the church, that's an issue. I totally agree. Yeah. So that being said, do you, do you find a church you align with near you? Yeah. Yeah. Yeah. We go

Starting point is 00:11:55 to me and my wife go to Jesus culture, um, in Folsom, California. So, uh, pastor by Banning Leapshire and yeah, it's a cool, good local church. Nice. Yeah. It's cool to see you make that transition, man. Cause you've faced a lot of demons before this. Big time. Yeah. You had that addiction and everything. Yep. And I think what happens is a lot of people who are all in people, like you might be able to relate to this, but you go all in on things, right? You just have to be able to switch it to something positive, right? Like I was an all in person when I was 130 pounds heavier, right? I was overeating, but I had to transition and say, I'm going to get all-in in my fitness journey and get healthy. Same thing in business.

Starting point is 00:12:30 I was an all-in partier. I was an all-in smoker. But you just have to transition it and say, I'm going to go all-in on things that serve me versus things that are a detriment to my life. Yeah, same. I was a huge PC gamer, but that was just a lot of time. I have that all-in mentality. It helps in business, though. It was a huge PC gamer, but that was just a lot of time. I have that all-in mentality. It helps in business, though. It does, for sure.

Starting point is 00:12:46 You just get locked in and you have a one-track mind and you go get what you want. You got to channel it. How often are you working these days? Honestly, people are surprised with this. It's about 40 to 50 hours a week. Oh, it's not bad. Yeah, I'm not like a – I mean, I did in the beginning work long hours, right? Like super long hours.

Starting point is 00:13:03 But I believe if I build the right team, the right infrastructure, and have the right support around me, I can delegate a lot of things. And that's what we've done. We have 106 employees now. Are you interested in coming on the Digital Social Hour podcast as a guest?

Starting point is 00:13:17 We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to about business and life. Click the application link below and here's the episode guys. And I have really high level operators that help me. Dude, that's really lean for that revenue. That's like a million dollars an employee. Yeah, it's crazy. Yeah. Yeah. Because what we do is we outsource to local general contractors. So our model is, is we're a design build firm. So we do the design, we do the permitting.

Starting point is 00:13:45 But then we outsource our labor to local general contractors. Got it. Yeah. So your team's not even on site when they're building. No. We just have project managers that oversee the generals. Interesting. What a business model.

Starting point is 00:13:56 So you're almost like middlemanning the deal. Totally middlemanning. Yeah. Wow. That's cool. And the reason we did that is because it's scalable. Yeah. Like we knew early on we wanted this to be a national company.

Starting point is 00:14:06 And the way we had to do that was we weren't going to have foundation people and framers and drywall guys in-house. We had to outsource. Yeah, or else it'd be too expensive, right? Yeah, it'd just be too much. We would have to raise capital. You said the best decision you ever made for the business was to franchise. Yeah. How come?

Starting point is 00:14:23 The scalability. The scalability. So we did the hard part of building the brand, the system, the process. We made mistakes, hired the wrong contractors, had to build out the infrastructure, but the ability to franchise, there's a statement in the franchise world. Once you go franchising, you don't ever go back. And the reason is, I mean, think about it like this, right? You're collecting royalty, 6% to 8% royalty, depending, or 5% to 8% royalty of top line revenue, and other people are funding the growth, and then you're just helping them scale. And it's a win-win for them, for the franchisee, because at the end of the day, what they're doing is they're taking an existing

Starting point is 00:15:00 business model that's working, proven, and scalable. And then they just implement themselves and their, their, uh, you know, team, uh, to follow a system and a process. So it's a win-win you can scale like we are in 28 States in a year and a half. Wow. Yeah. I saw you with Andy Elliott on YouTube. Yeah. Has that been a friend of yours? Yeah. Yeah. I talked to Andy all the time. I actually do a monthly podcast with him oh no um yeah just we've connected like four or five months ago um so yeah he's been he's been a real inspiration and just someone i've connected with yeah is that someone you you met online and you just liked what his messaging was yeah yeah i just really resonated with uh kind of his approach i mean he can be a little risky right like a little intense for some people but i just like how he's like hey we're gonna go all in like we're a no bs type of person and we're

Starting point is 00:15:49 gonna make this happen yeah did he tell you to take your shirt off when you met him he did he did actually did oh my gosh on the podcast within five minutes of meeting him he was actually joking when i asked that i i literally did i told them i'm like i wonder if he's gonna make us take our to make me take my shirt off. And I was joking. And then literally within five minutes, he's like, take your shirt off. I'm like, dang, dude. That's so funny. He didn't do that to me when I interviewed him.

Starting point is 00:16:10 But I'm sure if I was the guest, he would have. Yeah, yeah. He flew out here. Yeah. Yeah, that's funny, dude. I mean, you are vulnerable for some reason when your shirt's off. I don't know what it is. It is, yeah.

Starting point is 00:16:19 If you're a little fat. You're exposed, man. You're exposed. Yeah, man. I saw on another show, you do 250 pushups a day. Yeah. Yeah. So a lot. So 62 days ago now, I think it is. I just made a challenge where I'm going to do 250 pushups every single day until I get to 250 pounds. Okay. Yeah. So what are you at now? 303 as of this morning. So you got to drop 53 pounds. Yeah. That's the goal. That's the end

Starting point is 00:16:42 goal? That's the end goal. Yeah. When I'm 250, I'm just a bigger guy, right? So when I'm 250, I'm pretty ripped at that weight, yeah. I mean, you look ripped right now. Yeah. I don't know how I'm going to lose 53 more pounds, but I got to do it. You're going to be shredded. Yeah. God damn.

Starting point is 00:16:55 Yeah. So you're lifting heavy right now, like going to the gym? Not heavy, like 12 to 15 reps. But I go to the gym four times a week. I always knew how to work out because I played sports. I just also knew how to eat. I feel that. You know what I mean? Like I knew how to work out because I played sports. I just also knew how to eat. I feel that. You know what I mean? I knew how to work out and I like working out. I just also liked food. It

Starting point is 00:17:10 was my crutch. So I just had to break that demon and break that tie and I did. Now I'm kind of all in on this workout health journey. I feel that. How do you feel about the state of the NFL right now? I like where it's headed. I like where it's headed. Yeah. Yeah. I like where it's headed i like where it's headed yeah yeah i like where it's headed i mean i wish they let defensive players do a little more and they let you know it be a more physical game but i understand why they're doing it you know it's it's health and longevity and you know cte and all that kind of stuff so i get it but at the same time i do wish it was a little more violent like it used to be you know because i'm a defensive guy i played d and i played you know d tackle my brother was a linebacker um but overall i like where it's headed

Starting point is 00:17:50 yeah it must be tough to be a defender now because there's certain spots you can't tackle now right you can't it's insane you can't even hit them in certain areas can't tackle them below their knees and you can't hit above the shoulders wow you literally have like a little you know portion of their body you can tackle yeah so just from shoulders to your kneecap. To your kneecap. Dang. I wonder why they stopped the below the knees one. Because so many people were getting ACL tears and ending their careers.

Starting point is 00:18:13 Wow. I didn't know that. Is that a newer one? That's a newer one. About three, four years ago. Interesting. Yeah. I mean, the All-Star game was just a joke.

Starting point is 00:18:21 Did you see that? Yeah, I did. It's flag football, basically. They just don't want to get hurt. That's the biggest thing. Same with NBA All-Star. That was kind of. Did you see that? Yeah, I did. It's flag football, basically. They just don't want to get hurt. That's the biggest thing. Same with NBA All-Star. That was kind of weak, too, this year. I mean, they don't want to get hurt, too.

Starting point is 00:18:31 Nobody's playing defense. That's the thing. Yeah. They should do like a one-on-one or threes instead of an All-Star game. I think so. That would be way more fun. Especially because the guys aren't bought into it. It's like, okay, let's move on from this.

Starting point is 00:18:42 Let's think of something else. Yeah. Who you got winning the NBA Finals this playoffs? I'm going to rock with Boston. The Boston Celtics, yeah. Yeah, I think it's going to be Denver versus the Celtics. That would be my guess. I know Minnesota just won last night or two nights ago,

Starting point is 00:18:58 and they got game two tonight. But I just trust their championship pedigree, and I think they're going to win the West, and And I think they're going to win the West. And then I think they're going to be so beat up from having to go through the Lakers, through Minnesota, and probably OKC or the Mavericks, that Boston's just going to skate to the finals. So I think they're going to win. That'd be my guess.

Starting point is 00:19:17 Boston's going to beat the Cavs in five, probably, and the Knicks in six. So they'll be pretty clean. But playoffs are about staying healthy. So if no one gets injured, then, yeah, I could see Boston. But playoffs are about staying healthy. If no one gets injured, then yeah, I could see Boston. I think they're finally ready because they've been to the finals twice now. They've been to the finals twice. They've been to the Eastern Conference finals so many times.

Starting point is 00:19:35 I just think it's Jason Tatum's time to go get a ring. Yeah, he needs to get that next step. Anything else you watch these days? Not really, no. I'm a big sports fan. I watch Shark Tank here and there just because it's kind of a relaxing show. But no, I mean, I like working out,

Starting point is 00:19:50 sports, Shark Tank, and then just building the companies. Love it. Who's the best judge on Shark Tank, in your opinion? Best judge on Shark Tank. I'd probably say Mark Cuban. I know everybody would probably say that.

Starting point is 00:20:02 But I like Kevin O'leary and his drama you know but um i'd say mark cuban or kevin o'leary kevin is the most honest i'd say for sure he tells it like it is yeah yeah mark is very objective though i like mark me too but somehow i think i think barbara has the best investments yes she does she's skilled her and her and laurie actually laurie had 200 million dollar companies so because i think guys are so objective yeah so those will see the numbers but the girls can relate you know yeah they have the instinct yeah yeah for sure good woman by your side's important you know big time yeah you met your wife recently uh not recently we met um seven and a half eight years ago now and been married for six in april

Starting point is 00:20:41 wow you got married after two years yeah it. It was less than two years. Actually we dated for four months and then got married two months after. What? Yeah. Crazy. Yeah. So you knew right away. Knew right away. Yeah. We were in a friend group before. So like we hung out, you know, at parties or, you know, we went to church together and there was a friend group we would hang out with. So we got to know each other before that. But yeah, we just moved fast. We just knew. Yeah. Yeah. That is very fast. I'm seven years in now. Okay. Yeah. Getting married next year. Nice. Took my time. My dad scarred me, man. Oh, he did. He told me every day growing up not to get married every single day. Two divorces. Wow. Yeah. Problem is a lot of people project their problems onto

Starting point is 00:21:21 you. That's what it is. With parenting, I got to be cognizant of that. That's right. Just because you had a bad experience. And a lot of times you're not even aware that you're doing it. It's like you learned a behavior from someone and then you still do that behavior, even though you don't like it, but you still act that way. Facts.

Starting point is 00:21:36 Because your environment is just so impactful and influential. That's why I think your Christian group is going to be massive. I think so too. Yeah. I'm very excited for that. Entrepreneurship is a lonely space,

Starting point is 00:21:44 especially at your level. There's not many people you could go to and talk to about your problems I think so too. Yeah. I'm very excited for that. Entrepreneurship is a lonely space, especially at your level. There's not many people you could go to and talk to about your problems. It's tough, man. It's like you have conversations with people. It's like, how do you relate to what they're doing in their life? Because it's so hard.

Starting point is 00:21:55 Yeah. It's a different conversation. Yeah, for sure. That's why you and Andy probably are close because you guys are dealing with the same things. That's right. Nine figure problems. That's right.

Starting point is 00:22:04 You're going all in on social media this year? All in, man. Yeah, we started November of last year. Grown to not 11 million followers, but 30,000 followers now. So we're growing, man. I see the value in building a personal brand. I think long-term, the full play is we want to build a holdings company and help home service brands scale.

Starting point is 00:22:27 So as we get this thing to 150, 200 locations, we want to add businesses to our portfolio. And I think a way to do that is to build a personal brand and attract brands into our ecosystem. Got it. So you're going to acquire these brands? Acquire them, help them scale, maybe do a rev share model. We'll figure out the exact strategy. Probably acquire larger companies and then help smaller businesses scale. Got it. Rev share model. Interesting. And do you want to exit this thing one day? Yeah, for sure. That's the goal. Yeah. Billion? Yeah, we want to be a multi-billion dollar exit. Love it, man. Yeah.

Starting point is 00:22:58 That's cool. Doesn't happen often. No. You're already one-tenth there, so. Yeah, yeah. We actually just got a private valuation for $150 million so if we wanted to sell we could sell for like 120 to 150 million was that tempting to take that it was but we see where we can go yeah you know what i mean like i think it's easy if we just wanted a quick buck i just think we're so close to getting to 500 700 a billion dollars um that we're going to be patient. Yeah. And it's just three of you guys? Just three of us. And all family?

Starting point is 00:23:28 All family. So talk to me about making that work because that usually doesn't work out with family or friends. Yeah. For us, we made a decision early on to stay in our own lanes. So we had a conversation. We said, okay, you're going to do this, you're going to do this, and you're going to do this, and we're going to get out of each other's way. And we're going to come together on decisions. Even if we argue, what we've done really well is keep it between the lines. So like me and my brother played sports. My dad played semi-pro soccer. So we understand like, hey, early on, like we understood early on, let's make sure that we keep this between the lines. So if we argue about something,

Starting point is 00:24:05 if we have a disagreement, it's just business. We're not going to take this to a family dinner and start arguing about it at family dinner. We're going to hang out. We're going to be family outside of work. And we're going to treat this separate. Love it. So you just completely separate the two. Yeah, we do. Yeah. Not to say we don't talk about work at family functions. But we just made a decision. If there's a disagreement, it's not personal. Like, let's not be personal about this.

Starting point is 00:24:29 Let's not get insecure and offended. Let's just make sure that we keep business business and family family. Love that. Did your dad have a lot of business experience? He did. Yeah. Yeah, yeah. He scaled three companies.

Starting point is 00:24:41 I think the largest company he built had 25 employees. So it was local to Sacramento, but he built a shed and garage manufacturing company. Got it. Similar to like a tough shed that was in the Bay area in Sacramento. So he's been a big mentor to you through this. He has. Yeah. Big time. Yep. Yep. And he, I just grew up around business builders, right? Like he had friends that were company owners. The lifestyle of freedom was really big to me early on. Like I saw his journey and saw that he could go to our practices. He could go to our games. He could show up for things when we were traveling

Starting point is 00:25:14 when most parents couldn't. And I'm like, okay, I want that lifestyle. Yeah. So you saw his journey, but just got a little distracted on the way. Yeah, for sure. Yeah. Yeah. I think as a guy on a football team, star player, it's very easy. It's so easy. Yeah. the world's thrown at you yeah people are in your ear just hyping you up all day like you think you must have had some ego battles back then too right big time yeah you go to a party that's like you're one of the stars at the party yeah i mean it's just tough it's tough i can't even imagine what nba and nfl players deal with it's crazy they get both now because they get bad game on on social media. You see it everywhere.

Starting point is 00:25:45 Yeah. So like D'Angelo Russell got a ton of heat if he had a bad game. Yeah. And then it's tough. Yeah, everyone wants him cut now. Yeah. Everyone wants him cut

Starting point is 00:25:52 because if you perform bad in the playoffs, I mean, they're paying you a lot. So. Yeah. It's tough, man. I think being a pro athlete, I don't think I'd have social media if I was one.

Starting point is 00:26:00 Yeah. No. Me neither. It's just too easy to get wrapped up in that. Yeah. It's a very negative place. Yeah. Or at least have someone

Starting point is 00:26:05 manage it but don't log in and check it yeah you'll see it as you grow because Andy Elliott even guys like him get hate

Starting point is 00:26:11 oh all the time yeah yeah it's crazy what he gets nuts to him yeah every day yeah

Starting point is 00:26:16 I wonder how he's holding up I mean he probably doesn't even care yeah do you get any of that I get some yeah everyone with the following I mean you'll start to get some if you haven't already

Starting point is 00:26:23 yeah you could do whatever I mean you could cure world hunger you'll get hate you know what I mean, you'll start to get some if you haven't already. Yeah. You could do whatever. I mean, you could cure world hunger. You'll get hate. You know what I mean? There's going to be someone hating on that. Yeah. What is it in the comments typically?

Starting point is 00:26:31 Comments, DMs. The DMs, I get so many, I just delete it. But the comments, I just leave them up. I don't respond. Yeah. Some people do, but. It helps the algorithm. Thanks, buddy.

Starting point is 00:26:44 But dude, anything else you want to close off with our promote? No, I mean, I think the biggest thing I would say is, um, we're just, we're building the Christian community, which I'm really excited about. But then if they want to franchise with us, uh, anchored tiny homes.com, we can, we're franchising across the country, you know, uh, locations are getting taken up right now. So we're in 28 different locations, uh, 28 States rather. Um, but our goal is to be a nationwide company. So we're in 28 different locations, 28 states rather, but our goal is to be a nationwide company. So if people are interested in partnering with us on the franchise level, they can go to anchor tiny homes.com. Perfect. We'll link it in the description. Thanks for

Starting point is 00:27:13 coming on, man. That was fun. Yeah. Thanks for watching guys. See you tomorrow.

Digital Social Hour - How a $0 Ad Generated $200K: The Secret to My Success | Colton Paulhus DSH #527

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