Digital Social Hour - How I Built 5 Profitable Brands From One YouTube Channel | David De Las Morenas DSH #964

Episode Date: December 9, 2024

🚀 How I Built 5 Profitable Brands From One YouTube Channel 💰 In this episode, Sean Kelly sits down with David de las Morenas (How to Beast) to uncover the secrets behind building multiple succes...sful brands from a single YouTube channel. From cold approach videos to self-improvement content, David shares his journey of consistent uploads since 2017 and how it led to a thriving ecosystem of businesses. 🔥 Key highlights: - David's unconventional start filming approach videos with his girlfriend - The evolution of self-improvement content trends - Insights on building clothing and supplement brands - Perspectives on current social media and political landscapes 👀 Watch now for an insider's look at scaling multiple businesses, navigating YouTube's challenges, and staying relevant in a rapidly changing digital world. Whether you're an aspiring entrepreneur or content creator, this conversation is packed with valuable insights you can't afford to miss! 🎧 Available on Apple Podcasts, Spotify, and YouTube. Don't forget to subscribe for more game-changing conversations on the Digital Social Hour with Sean Kelly! 📺 #alexhormozi #personalbranding #digitalmarketing #contentmarketing #socialmediamarketing CHAPTERS: 00:00 - Intro 00:26 - First Time in Austin 03:24 - YouTube Censorship Issues 04:38 - Rumble Platform Overview 05:07 - Myron Gaines vs. Fresh & Fit Debate 06:02 - Andrew Tate's Success Story 08:59 - David's 100k Subs Journey 13:04 - Trending Topics on YouTube 14:52 - Women's Soccer Equal Pay Discussion 19:00 - David's Current Projects 23:51 - Rumble Platform Insights 25:34 - Fresh and Fit Analysis 26:37 - Marriage Statistics Overview 31:34 - Homeschooling Benefits 32:57 - Education Trends 33:40 - ADHD & Autism Insights 34:20 - Wrapping Up Discussion APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: https://www.instagram.com/howtobeast/ https://www.youtube.com/howtobeast LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 Kick off an exciting football season with BetMGM, an official sportsbook partner of the National Football League. Yard after yard, down after down, the sportsbook, Born in Vegas, gives you the chance to take action to the end zone and celebrate every highlight reel play. And as an official sportsbook partner of the NFL, BetMGM is the best place to fuel your football fandom on every game day. With a variety of exciting features, BetMGM offers you plenty of seamless ways to jump straight onto the gridiron and to embrace peak sports action. Ready for another season of gridiron glory? What are you waiting for? Get off the bench, into the huddle, and head for the end zone all season long. Visit BetMGM.com for terms and conditions.
Starting point is 00:00:42 Must be 19 years of age or older. Ontario only. Please gamble responsibly. This is an ad from BetterHelp. This holiday season, do something for a special person in your life. You. Give yourself the gift of better mental health. BetterHelp online therapy connects you with a qualified therapist via phone, video, or live chat. It's convenient and affordable and can be done from the comfort of your own home. Having someone to talk to is truly a gift, especially during the holidays. Visit BetterHelp.com to learn more and save 10%
Starting point is 00:01:25 off your first month. That's betterhelp.com. Well, because I didn't have like a camera team or anything. I literally had my girlfriend at the time was my wife now, but she'd be like, she didn't know how to use a camera. She'd be hiding behind a building filming me approaching these girls. Wait, so your girl was filming you approaching girls? Yeah, man. She's been. That's a real one. Yeah. And that was only after like maybe six months
Starting point is 00:01:46 of dating or something. Yeah, and she saw the vision. Damn, that's, not many girls would do that for real. My girl would be too jealous. All right, guys, first time filming in Austin. Had to hit up my guy here, HowtoBeast, David De La Smerina. Thanks for coming on, man. Thanks, man, welcome to Austin.
Starting point is 00:02:02 Yeah, dude. Glad we made it happen. When I planned this trip, you were first on my list. I appreciate that. Yeah, you'd be running things out here. You've been here back and forth for a while now, right? Yeah, almost five, six years in Texas. Yeah, it's a good spot.
Starting point is 00:02:13 Okay. Is it your first time ever in Austin right now? Pretty much. I don't count like childhood trips because that's, you know, it's not business. Yeah, I got you. Yeah, but dude, I like it so far. And it's a cool, it's a cool city. It's obviously hot now in July. You know the heat though in Vegas. Yeah, I like it so far. And it's a cool city. It's obviously hot now in July. You know the heat though in Vegas.
Starting point is 00:02:27 Yeah, I'm used to it. But no, the entrepreneur scene is strong out here. Yeah, I think especially since the lockdown, a lot of people came here. Yeah, so they weren't strict on the mask stuff when that was going on? I think it was like the first, I was in Vegas,
Starting point is 00:02:40 because here was like maybe the first month when everyone wasn't really sure what was going to happen. Vegas was actually bad, dude. Casinos were dead. You had to wear a mask sure what was going to happen. Vegas was actually bad, dude. Casinos were dead. You had to wear a mask everywhere. I was surprised. But Vegas is actually left, which I heard Austin is very left. Is that true?
Starting point is 00:02:52 I think I hear everyone say Austin's very left, but based on the people I know here, maybe I just don't meet those people because I don't naturally rub shoulders with them. But I haven't, I haven't experienced it personally. And during quarantine, it was like, it was like the first month when everyone was scared, there was lockdown, then after that, the masks and everything lifted. But I think that was all the Texas. Same in Vegas.
Starting point is 00:03:10 I've never met a Democrat and I've been there four years and everyone says it's left. So I think it's just the circles we're running. I didn't know Vegas. I didn't know Vegas was considered. I knew Austin was, but yeah. But I noticed a lot of entrepreneurs are pretty right these days.
Starting point is 00:03:22 Yeah, I think, I mean, I think obviously obviously monetary policy and taxes, if you're into entrepreneurship, you buy into more of an idea that we make money for value we provide. And then you get also the political side of things as well. I think the more educated I've been politically, the less I would just trust the government to spend my money in a way that I feel is meaningful. So I think a lot of I've been politically, the less I would just trust the government to spend my money
Starting point is 00:03:45 in a way that I feel is meaningful. So I think a lot of entrepreneurs probably feel that way also, like I think I can better invest my money than the government would invest in. I agree. I grew up heavy left in Jersey, dude. Well, I grew up in Boston, heavy left also. Wow.
Starting point is 00:03:57 So what was that moment? Was it like a video you watch or like a defining moment? Well, I do feel part of it is that the political window has just changed a bit, because some political, okay. I mean, the financial, the tax things, I do think like as you start to make money for yourself, do you start to question taxes a bit more.
Starting point is 00:04:16 But I think also the windows changed in the sense that when I was growing up, being kind of suspicious about the government and less trusting of the government and like against the wars in Iraq and Afghanistan, let's say that was left at the time. And I feel like if anything, censures free speech seem to be more important to the left.
Starting point is 00:04:35 And I like, I gravitated to those things, but today it seems like being more free speech is on the right now. And being more like interventionist, anti-foreign wars is also more on the right right now. So I don't know if it's that I've changed that much. To me, I feel like the political spectrum has flipped in a lot of ways.
Starting point is 00:04:52 I agree. Dude, as a content creator, it's kind of nerve-racking. I got my second strike today. For what? On YouTube for medical misinformation. I mean, well, can I ask you what it is? But you probably don't even want to repeat it now. Well, it was a video, dude,
Starting point is 00:05:04 I don't even know what we talked about, but it was a doctor and I guess he might've mentioned the vaccine or something, but I'm not sure. Well, I remember during, especially during the lockdown, I didn't even want to mention the word lockdown or quarantine. Everyone made up these weird slang words to talk about everything.
Starting point is 00:05:19 Cause the little eye, the information dot would come up under the video and then those videos always would get like less reach and less views. Crazy. So they, they incentivize you just to stay away from it. Kind of. Yeah.
Starting point is 00:05:30 I thought they were done with it though. So yeah, I got it this morning. Um, so I'm on rumble now and we're getting good views there, but it's scary. Did you get as many views on rumble as you do? We get three times of use on rumble. More on rumble. Yeah. And I have a million on YouTube, but the thing is they shadow ban so much stuff. I've spent a lot on YouTube ads, but Rumble's just fire 50 to
Starting point is 00:05:48 a hundred K video. Really? Every video. Yeah. Okay. I see. I haven't, I haven't gone to rumble. You would crush it cause you're all about the free speech stuff and all the right wing guys are killing it on there. Damn. Okay. Yeah. Cause the only, you know, I like freshman fit. I know those guys, I know they've been doing the rumble thing for a while and uh, other than them though, I don't know anyone, I guess now you, but I don't know anyone else personally who's really pushing rumble. Man. Myron is ruthless, dude.
Starting point is 00:06:09 I was on his Twitter on the flight here because of the whole drama. Did you see what that guy sketch? Uh, I didn't, I'm not fully informed, but yeah, he's going at him. That guy's ruthless. Uh, Myron's going at sketch. Yeah. Okay. Cause I guess sketch is pretending to be the R word, like mentally challenged.
Starting point is 00:06:27 Oh kick off an exciting football season with bed MGM and official sportsbook partner of the national football league yard after yard down after down. The sportsbook born in Vegas gives you the chance to take action to the end zone and celebrate every highlight real play. And as an official sportsbook partner of the NFL bedMGM is the best place to fuel your football fandom on every game day. With a variety of exciting features, BetMGM offers you plenty of seamless ways to jump straight onto the gridiron and to embrace peak sports action. Ready for another season of gridiron glory?
Starting point is 00:07:01 What are you waiting for? Get off the bench, into the huddle, and head for the end zone all season long. Visit betmgm.com for terms and conditions. Must be 19 years of age or older. Ontario only. Please gamble responsibly. Gambling problem? For free assistance call the Connex Ontario helpline at 1-866-531-2600. BetMGM operates pursuant to an operating agreement with iGaming Ontario. You can't prevent early mornings. But you can help prevent certain HPV-related cancers with Gardasil 9.
Starting point is 00:07:38 Approximately 75% of sexually active Canadians will get HPV in their lifetime. Gardasil 9 helps protect against certain cancers and diseases caused by certain HPV types. It does not treat HPV infections, cancers, and diseases, and may not protect everyone who gets vaccinated. Side effects and allergic reactions can occur. If you're aged 18 to 45, talk to your healthcare professional or visit getg9.ca today. Okay. And Brian Myron's just like, no.
Starting point is 00:08:00 Yeah, he doesn't think that's a good influence on guys. Yeah, he's like, stop using that as a cop out type of thing. Yeah. He's not afraid to speak out on anyone, which I respect. Yeah, Myron is, he's well-spoken, very strongly spoken, and he knows how to, he kind of does the Tate thing a little bit, I think, where he has a sound argument, but he starts with an inflammatory statement to hook you in, and then if you talk to him for a while,
Starting point is 00:08:25 you're like, oh, that's what you're saying? Oh yeah, I mean, I agree with that. Yeah, yeah, it's quite the formula. Do you feel like you hold back a little bit? I don't think I hold back. Maybe I don't intentionally say very inflammatory things, maybe, though. Okay.
Starting point is 00:08:40 I don't know, maybe I would say, I agree with him on something, but I would say, say it maybe, not that they don't say it directly, you could argue they say it more directly, but I think I'd say, I agree with them on something, but I would say, say it maybe, not that they don't say it directly, you could argue they say it more directly, but I think I'd say it just like, without trying to put a skew on it,
Starting point is 00:08:53 trigger a bunch of people while I'm saying it. Yeah, I feel that. Yeah, that's not my main intention with my statements too. Yeah, but I think it's a strategy for guys like Myron and Tate, and I think that they've mastered it. I mean, Tate executed it flawlessly. Yeah. He just went on a podcast, the guy's first. I mean, Tate executed it flawlessly. Yeah. He just went on a podcast,
Starting point is 00:09:06 the guy's first podcast on YouTube, it got like a million views. He had no subscribers. Yeah. There's no one else that could do that with no subscribers. It's wild, but he was making videos for so long. I've known who he was.
Starting point is 00:09:15 He's been making videos for so long with like a small audience for like, since the beginning of the Man-O-Sphere days. So you knew him before he blew up. I don't know him personally. I know a lot of friends, we have a lot of friends in common, but I've knew of him. I've seen him uploading content for a while.
Starting point is 00:09:30 Yeah, because you're tight with Jay Waller, right? Yeah, yeah, yeah. Were you tight with him while he was kind of coming up with Tate? No, he reached out to me after Tate had blown up as he was visiting Marbella in Spain when we were there. And that's when we linked up. And then me and him have stayed in touch since.
Starting point is 00:09:45 He's a solid dude, man. Yeah, he's, I'm so used to meeting people who've been doing the content creation as a main thing for some years. And he is, because he comes from this like construction background, that being his main thing. And now he's dipping his toes into, maybe more than dipping his toes at this point.
Starting point is 00:10:01 He's been doing the content for a while now. But he's, it's kind of a breath of fresh air because he's not, I don't know, he comes from a different world, you know what I mean? You don't meet many like construction business people who like now they're doing content. No, I know what you mean. Because it's easy to form an opinion of someone
Starting point is 00:10:16 based off the clips you see. And that's something I try to be aware of as a podcast host because when I had Grant Cardone on, there's a lot of negative shit about that guy online. Yeah, see, I don't know him, never spoken to him. I probably even am a victim of that to the point, I would say that I have not a very negative opinion of him, but like probably neutral to slightly negative,
Starting point is 00:10:38 just based on like what I've heard people say. Exactly. But I've never spoken with him, so I don't like, I'm not like, no, I don't like him. I'm trying to be aware that that's private influence. 100%. And that's the thing with Tate, right? Everyone talks shit about him,
Starting point is 00:10:50 but as soon as people met him in person, not one person spoke negatively about him. Yeah. So. It's like Trump as well, it seems like that. I don't know. I mean, I doubt that I'll ever meet Trump, I don't think, but. You're right there, man.
Starting point is 00:11:01 Yeah, yeah. I just met Trump Jr. and I'm going to Mar-a-Lago next month actually to film with some of his team With Trump jr. Not with him, but with his director of communications. He runs his Instagram and stuff interesting Yeah, then you got Mark Cuban coming up to you said yeah No, we're right there the cooling about what we do is like we're one or two degrees away from anyone We want this to in the u.s. In the other countries, too. It's wild. It's wild, right? When you think about it. Like Elon Musk, Bezos,
Starting point is 00:11:27 we're like one or two degrees away from those guys. Those are in the pipeline. I haven't talked to anyone. Well, I guess like, you're putting in the groundwork to create the opportunity, yeah? When I made the show, I made a dream list. I'm big on like, people talk about manifestation,
Starting point is 00:11:42 you gotta take action too, but I'm big on that. Who's the top three on your dream list? I think it was Dana White, just cause I'm big on like, people talk about manifestation. You got to take action too, but I'm big on that. You know, who's the top three on your dream list? I think it was Dana white, just cause I'm in Vegas. He's like the go to Vegas, Elon Musk and the Bezos. It's a solid three. Yeah. Oh, and Trump. Yeah. Yeah.
Starting point is 00:11:58 But dude, it's, it's been cool seeing your come up. How long you've been doing content. I started, okay. I started uploading consistently on YouTube like in a disciplined manner in 2017. Like I say, 2017, January, I was broke at the time, dropped like a thousand on a camera, Sony RX100 Mark V, and I was, I'm gonna do two videos
Starting point is 00:12:17 per week and start taking this more professionally. And that's, like, I mean, that year we went from nothing to 200K and like it went from there. Before that I dabbled, you know, I'd like publish some blog posts, tried doing a couple of podcast episodes, uploaded a couple of YouTube videos, but it was, that was the year that I kind of locked in. So it was 2017, what's that, seven, going on eight years, I guess. So a hundred K subs in the first year though. Yeah. That's pretty unheard of. It was, it's two, so two videos a week has been my commitment since then. I haven't missed it just because that's kind of been like the core habit that's led to
Starting point is 00:12:47 the rest of everything. Yeah. I had a few videos. At the time I was doing, well, different types of videos, but I was living in Boston. Visa and OpenTable are dishing up something new. Get access to primetime dining reservations by adding your Visa Infinite Privilege Card to your OpenTable account. From there, you'll unlock first come, first serve spots
Starting point is 00:13:10 at select top restaurants when booking through OpenTable. Learn more at opentable.ca forward slash Visa Dining. And I'd go and I'd approach girls on the street because I was just, that was very much a big part. Like right now with self-improvement, like the focus has changed, but at that time it was like cold approach, pick up. That was hot at the time.
Starting point is 00:13:32 Yeah, that was hot. And I wasn't like, I mean, go watch the old videos, but I was not smooth. But I was showing it all. I think a lot of guys were cherry picking their approaches. I was showing like the awkward ones, the weird ones, the good ones. And I started noticing like, man,
Starting point is 00:13:44 each of these videos is like bringing in new subscribers. So I the good ones. And I started noticing, like, man, each of these videos is like bringing in new subscribers. So I just doubled down. I hated filming them. But well, because I didn't have like a camera team or anything. I literally had my girlfriend at the time, well, this is my wife now, but she'd be like,
Starting point is 00:13:56 she didn't know how to use a camera. She'd be hiding behind a building, filming me approaching these girls. Wait, so your girl was filming you approaching girls? Yeah, man, she's been- That's a real one. Yeah, and that was only after like maybe six months of dating or something. Yeah, man. She's been a real one. And that was only after like maybe six months of dating
Starting point is 00:14:07 or something. Yeah. Now she saw the vision. Damn. That's not many girls would do that for real. My girl would be too jealous. Yeah. Well, I think she saw like, she saw that it was all just to get, get the content for YouTube. Yeah. I don't think she saw it from.
Starting point is 00:14:21 So your goal was just to get their number, right? That was like a hot thing at the time. Yeah, exactly. Like chat with them for one to two, three minutes, get the phone number. And then those videos did well. So I doubled down on those. And yeah, it was from like,
Starting point is 00:14:32 it was very slow from January to August, the first eight months. But then from August to December, it was just like, wow. I remember those videos. I used to watch those because I had massive confidence issues as a kid, dude. Same.
Starting point is 00:14:43 That probably helped you a ton, right? With your confidence. Doing those approach. Yeah, yeah, yeah. That probably helped you a ton, right? With your confidence. Doing those approach. Yeah. Yeah. Yeah. Because it's like your four, it's like exposure therapy, right? You're just like forcing yourself to do the thing you're afraid of over
Starting point is 00:14:50 and over and over. And then that, I think that was like my gateway drug in the self improvement kind of, you know? Yeah. And that now I helped you with business because confidence in business go hand in hand. Yeah. And putting yourself out there, being okay to, to make a bad investment
Starting point is 00:15:04 the same way to like Dr. Grohl doesn't work out. Like, it make a bad investment, the same way Dr. Grill doesn't work out. It's all kind of like the same. It's like risk. I guess it's just building a risk tolerance. Yeah. Not a lot of people make it that long on YouTube, I noticed. Man.
Starting point is 00:15:14 Yeah. No, I have a... In my sphere, guys who do self-improvement content for men, I could name them on one, probably on less than one hand, the guys who've been consistently uploading for that long. Yeah. I can't even, maybe Andrew Hales, but he kind of stopped uploading. I remember he was one of those first guys doing those dating things or whatever. Yeah, you have like Alpha M, you know, Aaron Marino.
Starting point is 00:15:33 Okay. Teach A Men's Fashion, Jose Zuniga. They've both been doing it for a minute. Yeah. But there's very few, YouTube's a hard game. I mean, you know. Super. And I feel like it's easier at the beginning too, because like your content feels fresh by definition,
Starting point is 00:15:49 people are discovering you, they're excited to see what you do. I feel like it gets, obviously the hardest part is probably getting some initial momentum, but after you have the momentum, I feel like it's just each year is just infinitely harder to keep creating content that's like meaningful and keeps people engaged.
Starting point is 00:16:04 100%, without collaborations, I'd be screwed, dude. If it was just me filming videos, to keep creating content that's like meaningful and keeps people engaged. 100%. Without collaborations, I'd be screwed, dude. If it was just me filming videos, I'd run out of ideas. Yeah. You know what I mean? I do, I do run out of ideas. That's what I'm saying. Like if it wasn't for collabs,
Starting point is 00:16:15 you know, you're gonna share this with your audience. That's how I've been able to grow so quick. Yeah, of course. Yeah, yeah, yeah. Yeah, the fact that you did it on your own, that's crazy, dude. Well, yeah. Well, with your girl too, but.
Starting point is 00:16:25 Well, she, she helped with those videos. What's hot for you right now? What kind of videos? Uh, it's funny. Yeah. So we're talking about like self-improvement goes in these waves and then like you had Tate and during the Tate era, these more, and I'm not saying this is representative of his message, but these more videos that were a little bit more like antagonistic
Starting point is 00:16:44 towards women, I would say last year were little bit more like antagonistic towards women, I would say last year were really hot, like red flags and women, you know, avoid girls to do this, these girls are for the streets, these girls aren't wifey material, like what's their body count, you know. That was really on trend. And then I think after Tate was arrested and went to prison
Starting point is 00:17:01 and then came back and had a slightly more soft message, I think it changed after that. And now to me, what seems to be trending is more of these, I don't know what I describe them as. So it's not like, fuck women. That's what it maybe was a year or two ago that was kind of on trend. Yeah, like a red pill.
Starting point is 00:17:22 But now I feel like it's, don't worry about women, like keep your head down. I almost like this like sigma male type idea of like, keep your head down, like grind in silence and get your money up. I think that's, yeah. I feel like, yeah, the red pill stuff got extreme, but so did the feminist movement.
Starting point is 00:17:39 I mean, that's what led to the red pill movement, I think. Right. Yeah, they kind of balanced each other out, right? They were both so extreme. Well, I mean, I was talking about this with my girl the other day. Any girl who still identifies as a feminist in 2024 is like, yeah, y'all have all the legal same opportunities and rights as men. Maybe there's some feminists out there who have like noble causes and are doing good things,
Starting point is 00:18:05 but it seems like most of them these days, it's more about putting men down and kind of trying to establish women above men. And yeah, that's kind of a weird thing. I was really upset with the soccer team, how they got equal pay. Did you see that? No.
Starting point is 00:18:21 The women's soccer team got equal pay as the men. The women's US national soccer team. They advocated for equal pay. They went to court and everything and they won. I mean, I don't know the viewership numbers, but I imagine they don't have the same brand deals and views on TV when the games are on and don't generate the same revenue.
Starting point is 00:18:38 Because that's like the WNBA thing that always comes up. It's tough. It's like, yeah, I want to support women's sports. Like that's cool, but the WMA loses money every year. It's subsidized by the men's right. It loses tens of millions. Yeah. Yeah.
Starting point is 00:18:50 The men's league just supports it. Yeah. It's like, if I had my main business and then I, what, I don't want to make it only gender based, but let's just say I have my main business, my wife, like, she's like, I just want to start a business. Like, uh, selling like hair scrunches and the business is losing money, but I'll just keep bankrolling it so she can do her thing. That's kind of what the NBA and WNBA is.
Starting point is 00:19:11 Yeah. But it's been a while now. It's been 20 years plus, so it's a little concerning. I will say, Kaylin Clark, she seems to be trending now and have some... People seem to like watching her and seem to like her. And I think that's a good, like, I would love it if it could stand on its own two feet, right? Like I don't, I'm not against the WNBA doing good.
Starting point is 00:19:30 And when I saw that, I was like, no, maybe, maybe they can put together some, some personalities people actually want to follow and actually want to watch, not because like, oh, I feel bad and I should watch WNBA, but like I actually want to, that'd be cool. She has given them hope. I couldn't name one player before her.
Starting point is 00:19:44 I can't name one player aside from her, before her. She's the only one I can name. Thanks. Just being spams or clips on my Instagram feed too. Do you watch sports heavy? I used to, man, back in the day. Yeah, no time anymore, right? Yeah, well it was kind of a conscious decision at one point.
Starting point is 00:20:01 Like to just, it's like how much of my brain power is being eaten up by knowing the stats of like every NFL and NBA player? Like I took so much pride in it, man. You'd name anyone in the NBA, I'd be like, basically this is what he's averaging per game, this is where he went to university, like this is what I think about.
Starting point is 00:20:16 I was obsessed with the NBA. I love NBA stats. But yeah, I had to take a step back too. I used to know all their points per game and like. What team, because you grew up in New Jersey. I grew up in New Jersey, so yeah, I used to like the Nets when they were Jersey, but when they went to Brooklyn, I was to take a step back to, I used to know all their points per game. And like, what, what team did you grow up in? Uh, Jersey. So yeah, I used to like the nets when they were Jersey, but when they went to Brooklyn, I was like, screw that. The old Jason kidness.
Starting point is 00:20:31 Those were the days. Was that rip, rip, rip Hamilton, Richard Jefferson, Jay, I went on Richard's podcast. That was like a dream come true for me. Oh really? Yeah. Him and Shannon. She wall.
Starting point is 00:20:40 No, he wasn't now. That was the piston. They had Vince Carter, Vince Carter. Yeah. He was nasty. One of the best dunkers of all time, if not the best. That elbow one, man. The one he's hanging on the elbow.
Starting point is 00:20:48 Oh my God. You hoop out here? Man, ever since I moved from Boston, I always played these men's leagues and I grew up playing AAU, high school. I didn't play in college, but since we moved down to Austin, I haven't played as much.
Starting point is 00:20:58 Damn. Do you still hoop a lot? Yeah, I just won the Lifetime League in Vegas. Let's hoop soon, man. It's one of the best cities, so. I'd like to start hooping. I really enjoy it. Yeah, bro.
Starting point is 00:21:07 You can throw me some lobs. Oh yeah? You throw it down like that? Can you do the elbow? I can't do the elbow. I'm a two-hand white person dunking. That's better than I can do. I will say over quarantine,
Starting point is 00:21:16 I challenged myself to dunk a basketball because I'd never been able to. And I got up to being able to dunk like a small ball and then I jacked my knee up and up. But my vertical was like increased. I bought a couple of these like vertical training programs. I was going out to the courts every day. That's impressive.
Starting point is 00:21:30 And I went from just like tapping the room with one hand to grabbing it with one hand to grabbing it with two hands to throwing down the small ball. And I was like, I knew I'm about to get there, but then I just, I got some bad tendonitis in my right knee. Not disciplined though, you need some stem cells. Oh yeah, maybe that's what I need.
Starting point is 00:21:44 I need to get back out there. It's hard to fix tendonitis, but I feel like that's the one thing that might be able to. I shouldn't even, yeah. I don't know. I love ball, dude. That's my time to talk shit.
Starting point is 00:21:53 That's my time to de-stress from work. Yeah. It's like one of my favorite things. You play at the Lifetime in Vegas? Yeah, they got two leagues up there. So there's probably some good leagues out here, right? In Austin. If I find one, I'd love to join.
Starting point is 00:22:04 Is there a Lifetime out here or no? There's a downtown I find one, I'd love to join out. Is there a lifetime out here or no? There's a downtown lifetime, but there's not a gym in it. I mean, there's not a basketball court in it. Oh, that's a shame. But there's a huge lifetime south of the city. It's not that far from me. I think they do a basketball court. Eh, okay. I'll have to make that trip, brother.
Starting point is 00:22:20 I love it. What are you working on right now? What's like the main thing other than the videos? Uh, so we've several brands we've built off of the, off of the audience. So we got Edge Lifestyles, the clothing brands that has, uh, has done pretty well. That's grown over the past few years. Really? Because clothing is hard, dude.
Starting point is 00:22:38 We started 2018 and it's grown year over year until this year, but this year, a lot of clothing brands on like DTC, like online, like e-commerce clothing brands are down in sales. So ours is not down as bad as other players in the game. I know, but, uh, that was the first physical product that started. We do have a supplement brand right now that we're trying to scale up with a lot of paid ads is it's like a greens plus test is like the main, uh, something we have is like a daily greens powder with some like, like natural test boosters in there. And we're just trying to scale that with a bunch of paid ads.
Starting point is 00:23:10 It's build up like the customer base over time. Started a fitness app, uh, beastly app. And then I've done some men's coaching as well. So it's kind of a little ecosystem that we built around the, yeah. How are you able to scale up so many verticals? Like that's crazy. I try and partner with different people who can help manage like the day to day of each one.
Starting point is 00:23:30 So like the clothing brand, maybe I do more of that myself because that was the first one, not myself and me and my team, I guess. And then, but like the supplement brand, I partnered with a guy who owns a couple other big supplement brands for that. Nice. So just picking the right partners.
Starting point is 00:23:44 Yeah, exactly. Picking the right partners just picking the right partners. Yeah, exactly. Picking the right partners, because otherwise it's impossible. Yeah, that's where people mess up, I think. They try to do everything on their own. Yeah, I mean, I've made that mistake many times. Yeah, same. It's easy.
Starting point is 00:23:54 But then you get all anxious, and then you don't trust other people, and then everything starts to fall apart. I hate that. Yeah, because you try to keep the equity, but it's worth giving some to good partners. Yeah, I mean, maybe if you have like one thing and you really just want to stay focused on that one thing
Starting point is 00:24:08 then maybe you don't need to, but if you want to do multiple things, I think you got to, there's like Mr. Beast, he's like one of the kings of this. I'm pretty sure with all of his businesses, he's not the main guy. Yeah, he's done well with that.
Starting point is 00:24:20 I think Fiesta Bulls will probably have a huge, I guess same with Logan Paul with Prime. Yeah, Prime is another good example. Crushing it. Who would have thought, man, a drink. Yeah. Like when they first launched that, I'm not even gonna lie, I doubted it.
Starting point is 00:24:30 Yeah. Like I saw the comments and I fell into it. People were hating on it, but now it's a billion dollar company in a year. Yeah. Crazy. A billion dollar company? Yeah, they did, I think they're worth two billion already.
Starting point is 00:24:41 They did a 200 something million dollars in revenue last year. I'm gonna see them in every store I go into, so. It's crazy. Yeah, I don't drink that shit, but shout out to them. I've never had a bottle yet. I see it, man, but I'm very healthy. Yeah, you're healthy, I bet. You probably are almost.
Starting point is 00:24:53 I don't know how healthy I am, but as a prime diet, healthy I don't even know. It's subjective. Like, I don't drink fake sugars and stuff, so for me, I wouldn't consider healthy, you know? Okay, I eat really healthy, like most of the day, I'll be honest, at night. Because I eat pretty, like, I don't technically,. You know? Okay. I eat really healthy, like most of the day. I'll be honest at night. Cause I eat pretty like, I don't technically, I guess I technically I do do
Starting point is 00:25:08 intermittent fasting, but I just don't eat much throughout the day because I'm just locked in. Yeah. I'm locked in. I feel like I'm having a heavy meal. I'm just really tired after and I can't focus. So I kind of just have like light meals with high protein throughout the day. And then at night I'll eat a lot, but then somebody, I like my dessert.
Starting point is 00:25:22 So I'm not going to say I have the healthiest. I'm healthy like 90% of my diet The last 10% is like cookies and ice cream. You got that sweet tooth, but your teeth are hella white So you got to teach us how? These are veneers. Oh So they were not way before that. I mean they weren't terrible, but they were this way I'm on the fence about veneers. What was that decision for you? Like well, I thought about I had a big gap and then there was a Which I which I had mixed feelings about.
Starting point is 00:25:46 I didn't, it was what it was. It wasn't something I was like obsessed about, but then I went to a, a cosmetic dentist here and they reached out and like wanted to collab. And I went in and talked to them. And they also identified that my, my back teeth that were ground down a lot, like my back molars, she were grinding. Yeah. And then there wasn't enough like space in the back of my mouth.
Starting point is 00:26:07 So I think it was affecting my breathing and my sleeping. So the veneers work is cosmetic, but they also corrected my bite. And now there's more space in the back of my mouth and that has helped as well. So it was like, it was a dual decision. It wasn't a hundred percent cosmetic. Grinding is a sign of stress though, right? I don't know if it was that I was grinding it and my teach with is naturally smaller in the back. Um, but I do, they know if it was that I was grinding it and my teeth were naturally
Starting point is 00:26:25 smaller in the back. Um, but I do, they do, I mean, I do have like the mouthpiece now that prevents the grind. Yeah, dude. I've been delaying my wisdom teeth extraction for 10 years. I was going to say, I'm 27. You probably got yours out in ice core. Something like that, man.
Starting point is 00:26:40 I don't want it. You just don't want to do it? Dude, I don't. You just don't like dental work or? It just scares me because mine are, uh, through the gum. There's a word for it. Okay. So it's like, so it's a more complicated thing.
Starting point is 00:26:52 Yeah. Okay. Yeah. I don't man so long ago. I don't remember. I don't remember. Plus I don't like being knocked out like the gas. Yeah.
Starting point is 00:26:58 Yeah. I can't. Yeah. I don't know. I should probably get over it, but I don't know. What's the downside of keeping them in. I don't even know. It affects my other teeth. They're growing in and they grow until they touch.
Starting point is 00:27:09 So now I have fangs. You should probably just get them taken out. I probably should stop being stubborn. I saw you interviewed Austin Dunham. That dude's on my feed every single day. Yeah. He's funny because he's someone who mentioned to me he was trying to upload on Rumble, but was getting no views. That's a part of my head when you're watching Rumble. I got the guy there, so put me in touch with him because my guy puts the videos on the homepage.
Starting point is 00:27:30 Yeah, okay. So he gets 50K every video. Can I get in touch with that guy too? Yeah, yeah. Okay, no, I'll also, because I can just upload all my YouTube videos to Rumble, I imagine. They're looking for big creators and in exchange for bringing our users to their platform,
Starting point is 00:27:42 they'll put our videos on the homepage. Okay. So it automatically gets videos on the homepage. Okay. So it automatically gets 50k video. Yeah, I would, I would a hundred percent. Yeah, I got you. And then I can connect you with Austin as well. Yeah, he's a good guy. He's in, he's not in Miami, he's in Florida though.
Starting point is 00:27:54 That's a fair trade right there. Well, I'm going to, where in Florida is he? I'd have to look in a map. I don't know Florida. I know you got like Miami, Fort Lauderdale, but he's, what's the one that, if this is Florida, Miami's over here, what's the one on the opposite side on the South?
Starting point is 00:28:06 Is that Orlando or Tampa? He might be in Orlando. There's a lot of major cities in Florida. Yeah, he might be in Orlando. Cause I know whenever I'm there, I hit him up and he's like, ah, it's like a two hour drive. So sometimes he'll make the right drive or sometimes not.
Starting point is 00:28:20 Do you think he's rolling? Cause his comments are hilarious, dude. What do you mean? Like he's just so serious with his advice, but like all the comments are like, this can't be legit. Like there's no way he believes this. You know what I mean? Do you, can you think of one, one piece of, I was, do you know
Starting point is 00:28:34 like one specific thing he said? I'm curious. I wish I could honestly, but I'll have to show you. It's funny. He could be trolling. Oh, I, yeah, he could be trolling. You'll have to ask him though. Yeah.
Starting point is 00:28:44 I wonder if he plays into it because he gives good advice. Yeah. And he does, his delivery is I think what goes, what gets him violent because he's so confident with the delivery. Yeah. He's very smooth. He's very smooth. Yeah.
Starting point is 00:28:56 He's a good guy. He's a good guy. I feel that. Who else? Did you interview Fresh and Fit too? Yeah. Yeah. I've been on their show a few times.
Starting point is 00:29:04 Cause that's a, that's quite the audience. How did they react to you coming on there? Well, they, I think it was I went on there two or three times. Uh, they dug in a lot. Like why I chose to get married and things like that, because that obviously fits into their content. Oh, yeah. They're anti-marriage, right?
Starting point is 00:29:25 Well, I don't know. I mean, they're suspicious of it. I think their main thing is like, well, you decided to get married. You weren't like, was it a decision you made or was it like, was it like their thing? And I would also agree with it, I think there's a lot of guys who just,
Starting point is 00:29:43 oh, it's a girl who's willing to marry me, like I guess I'll get married. So their thing is more than well, I mean, if you're coming at it from a place of, you know, having the decision to do it and doing it out of wants, rather than out of scarcity or pressure, it's a different thing. I see their argument from a statistical point of view.
Starting point is 00:30:00 Well, the divorce rate's quite high. It's approaching 70% in major cities. Is it? Yeah. Yeah. Well, the divorce rates quite high. It's approaching 70% in major cities. Is it? Yeah. Yeah well one thing I like to say and maybe this sounds like a cop-out is of Course not of course, but it doesn't surprise me that like an average marriage would end in divorce But I try not to compare myself to average statistics whether it's with fitness money Marriage, I think if people are more intentional with their lives in general,
Starting point is 00:30:26 but that includes like, okay, what's your relationship look like now? Because I know from friends, family, extended family, people I meet, most relationships, like I could probably ask you right now, if you think about five relationships of people you know near you,
Starting point is 00:30:40 most of them probably aren't that healthy, even not knowing everything about it, just seeing it from an external perspective. You're like, yeah, that's not like a great match, and a lot of those people get married anyway. So I think if guys are more intentional from the beginning, right, of A, like building yourself into someone who has a bit
Starting point is 00:30:59 of leverage in a relationship, obviously if you're fit, if you take care of your looks, if you take care of your money, you immediately have more value to a relationship, obviously if you're fit, if you take care of your looks, if you take care of your money, you immediately have more value to a woman. And some people will be like, ah, that's shallow. She should just like me for me. But I mean, we like girls for different criteria as well. So if you optimize those criteria,
Starting point is 00:31:17 which luckily in life getting in shape, improving your looks and leveling up your money, even if marriage, women aside, it's still like a beneficial thing. Yeah, helps so much. And I've seen it firsthand. I had no looks and no money in high school and college. I've got no girls and dude, I get messages daily.
Starting point is 00:31:35 Now it's crazy. I'm sure. I'm sure the rest of your life outside of your dating life is phenomenal too, compared to then. Yeah, my social circle, everything elevated from that. Yeah, but now if you meet, well, do you have a girlfriend now? Yeah, we're getting married next year. Congratulations, man. But even with that, I elevated from that. Yeah. But now if you meet it, well, do you have a girl for now? Yeah, we're getting married next year. Congratulations. But even with that, I get messages daily.
Starting point is 00:31:49 Just from having those things. Yeah, no, but that's, that's awesome. But like you've built yourself into a guy. Like it's not likely that your girl is going to cheat on you or leave you. She probably values you highly because you're someone who's like a catch. Right. Because of that, it's, it's less likely the marriage is gonna go down a dark path, assuming again, like you chose her
Starting point is 00:32:07 for the right criteria as well. I wonder if there is a correlation between getting cheated on and wealth level. You think there is? Ooh, that's interesting. That'd be interesting, right? Yeah. Like the more finances a guy has,
Starting point is 00:32:20 the hypothesis might be that the less he would be cheated on. Because the more comfort they could provide the girl, right? Yeah on. Because the more comfort they could provide the girl, right? Yeah, yeah. The more comfort they could provide the girl and the more the girl has to lose. Yeah, I'd be curious to see divorce rates by income brackets.
Starting point is 00:32:34 Well, I know that some of the top reasons for divorce are, one of them is finances and money issues. I see that a lot with my old friends. It makes sense. That's what causes like tension. That's why the, I don't know, you're bitching at the wife or she's bitching at you. Cause when you bought something and yeah.
Starting point is 00:32:52 Yeah. Especially these days where everyone compares themselves cause of social media. Yeah. Like when I buy a house, like all my friends are buying houses now. And then like when you get married, all your friends are getting married. It's like everyone's just comparing themselves. Yeah. Well, I think probably a lot of guys get married too, just because all their friends are getting married. It's like everyone's just comparing themselves. Yeah, well, I think probably a lot of guys get married too,
Starting point is 00:33:07 just because all their friends are getting married. Yeah, they almost feel pressured. Well, I'm with this girl and she's down to get married. Let's do it. All my friends are having kids right now. I don't know if that's a coincidence or just some like mid 20s now. So.
Starting point is 00:33:18 My wife's pregnant now. Oh yeah? First one? First one, yeah, yeah. Congrats, brother. Thank you, man. Big deal, I want kids too. Yeah. Yeah.
Starting point is 00:33:26 You get married and the kids are right around the corner, you're trying to like delay it a little bit. After the marriage, yeah, she's somewhat religious, so I'll respect that. Yeah. But I'm thinking 30 anyways, because I want to live it up for the next couple years. 30 is good, so I'm 34, I don't,
Starting point is 00:33:38 I'm at the age where I think it's a good time to have kids, because I don't want to, as a man, look, you can push it, right, our fertility doesn't really go away like a woman's, but I also don't want to be an older dad. Like I want to be able to like play and be physical with my kids, even as they're getting older, not like an old man. Like my kids are in high school and I'm like, crippling around, man. I've seen that. I've seen that. It's going to be an interesting time to raise kids, I think for us. Yeah. Well, that's something we're starting to, like we've tried to, my wife was talking to a neighbor who recently they moved their kids to a private school
Starting point is 00:34:07 and they were telling her, hey, this private school, they just made a change in their rules where kids are not able to be requested to be called by different pronouns, like they're just referred to as their biological pronoun. Wow. And even if the kid requests it, the teachers can't acknowledge it.
Starting point is 00:34:23 Not only can the teachers not bring it up, but they can't even like, uh, acknowledge that they have to be like, no, we're going to call you by your biological pronouns. And when they did this, the interesting thing is no, no one had a problem at all, except like one or two teachers. And they just, I mean, they, they ended up getting fired or leaving. Wow.
Starting point is 00:34:37 None of the parents had a problem with it was the teachers. Shout out to Texas, man. That shit doesn't happen. Well, it wasn't a public school. I mean, it was like a private school. So we'll see. So we were talking, it's like, I mean, it was like a private school. So we'll see. So we were talking, it's like, well, likely, because it's right around the corner from our house too.
Starting point is 00:34:49 Yeah. Unless things develop for the better over the next 10 years, likely that's probably where our kids would go, you know? Private or homeschool, no other choice, unless you can't afford it. Yeah, it's funny, because growing up, I would have thought like homeschool, like, that's weird, bro.
Starting point is 00:35:02 Like all the homeschool kids are weird, but in this day and age, man, I think it would be private or homeschooled unless. I mean, we might see a counter reaction to everything that's been happening. I think it's gone a bit too far and more people are aware of that. We'll see. But even the nice public schools, like I grew up in a pretty rich town in Jersey. I mean, the stuff they teach is useless.
Starting point is 00:35:23 Yeah. They don't teach any personal finance. They, they, it's, so I recently saw this study, um, because our schooling system is based on mainly memorization. And there's another learning style. Oh man, I wish I could, I wish I could pull this off. Am I, is it in Asia or something? Ah, it's, it's a different style of education, but they were saying that of
Starting point is 00:35:46 all the, either CEOs or millionaires in the world, like some, it's a huge mismatch. So it's called Montessori schools. And I think like, if you look at the top, the biggest companies, I think it's Google, Amazon, Facebook, the top five five US corporations, four of the five founders, went to these Montessori schools. I think they said the one that didn't sends his kids to this type of school. And it's more like a,
Starting point is 00:36:13 it's more hands-on learning versus traditional learning. It's very just like memorization, like learn these facts, learn these historical facts, and like you have to repeat them back right on the test. But it's a different system of learning that seems to be a lot more organic. So it'd be interesting to, uh, yeah, I don't know. I mean, it's interesting to see in 10 years where,
Starting point is 00:36:30 where, or for you in 15 years, when our kids are like going to school, what the, what the school systems are like. Yeah. Well, right now it definitely doesn't work with multiple choice and SATs. No. And then like, yeah, man, and autism rates and
Starting point is 00:36:42 learning disability rates, like through the roof. I don't know. Dude, I just got a brain scan. I found out I man, and autism rates and learning disability rates, like through the roof. I don't know. Dude, I just got a brain scan. I found out I have ADHD and autism. Yeah. Yeah. So that's shit. And now it's like multiplied. I remember when I was in school, like barely anyone had autism. Yeah. Now it's one in what? One in four or something crazy?
Starting point is 00:36:56 Yeah, I don't know. Yeah. Who knows what the, I want to get this one, this podcast taken down. How does he get the next strike? But if you're like RFK junior talk about it, for example, it seems like maybe there's some links it, for example, it seems like maybe there's some links to, uh, you know, some of the things. Yeah, let's not get a third strike. Get my whole channel deleted. Have you ever gotten a strike? I've never gotten, I've gotten a lot of like videos, age restricted or
Starting point is 00:37:16 demonetized, I've never gotten a channel strike. Props to you for seven years and not getting a strike. And your space too. Yeah. Well, I don't know. Not gonna work. Cause all those, you're not red pill, but all those guys be getting strikes are deleted, like Sneak-O got fully banned.
Starting point is 00:37:30 You just talked to him. Huh? Yeah. He just came on and I'm surprised that that one didn't get striked because he's banned. Yeah. And he does not hold back. Oh no.
Starting point is 00:37:38 Yeah. Yeah. Yeah. Yeah. Oh man. He does not hold back. I was a little worried with that one, but dude, it's been cool. Anything else you want to promote or close off with?
Starting point is 00:37:45 No, it was good. It was good meeting you, man. Good talk. Excited to see you. If you get these, the Cuban interview, the Elon Musk interview. Eventually, it's just a matter of one. Anyone I can, obviously Austin Dunham,
Starting point is 00:37:56 I'm happy to send the invite, but anyone else I can introduce you to, let me know. We'll get you on Rumble, man. We got to film us hooping. Oh, that'd be a good video. Yeah, we'll make a little mixtape. That'd be a good video. I'll be over there. All right. Thanks for coming out, brother.
Starting point is 00:38:07 For sure. Thanks for watching, guys. As always, I'll see you tomorrow.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.