Digital Social Hour - How I Built A $1 Billion Investment Portfolio | Chris Graebe DSH #782

Episode Date: October 5, 2024

Ready to dive into the world of investment mastery? Join Sean Kelly on the Digital Social Hour Podcast as he unravels the incredible journey of Chris Graebe, the mastermind behind a $1 billion investm...ent portfolio. 🚀 From his MTV Road Rules days to becoming a pastor and a yo-yo pro, Chris's story is as diverse as it is inspiring. Discover how a micro moment of courage transformed his life and propelled him into the world of equity crowdfunding and startup investing. 💼 Packed with valuable insights, this episode is a must-watch for anyone interested in entrepreneurship, investment, and personal growth. Tune in now as Chris shares his strategies, the power of playing the long game, and his mission to make startup investing accessible to all. Don't miss out on this chance to learn from a seasoned expert who's passionate about empowering everyday investors! 👥 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join the conversation and be part of this exciting journey into the future of investing. CHAPTERS: 00:00 - Intro 00:24 - Chris’s MTV & Real World Experience 04:48 - Family: How Many Kids Do You Have 07:55 - Mindfulness: Living in the Moment 10:20 - Overcoming Judgment: How Chris Got Over Caring What People Thought 13:05 - Investing Journey: How Chris Got Into Investing 17:13 - Beatbox Beverage: Innovative Drink Brand 19:57 - Bankruptcy Insights: What Happens When Companies Go Bankrupt 21:09 - The Next Big Deal: Investment Opportunities 22:15 - Importance of Patience in Investing 23:14 - Investment Basics: How Much Money Do You Need to Invest 23:51 - Daily Deal Flow: How Many Deals Do You Get Pitched a Day 24:38 - Founders' Preference: Why Founders Love Luke 25:19 - Emerging Trends: The Next Big Come Up 26:30 - Tech Valuations: Why Are Tech Company Valuations Going Down 27:58 - IPO Market: When Will IPOs Start Popping Again 30:39 - Understanding EBITDA Multiples 31:10 - Retail Investors & Private Equity Partnerships 32:28 - Beehive's Rapid Fundraising Success 33:20 - Substack's Valuation: High Growth Potential 34:35 - Achieving an 8-Figure Exit: Strategies for Success 35:10 - VC Money: Why You Shouldn’t Take It 39:40 - Connecting with Chris: Where To Find Him APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com GUEST: Chris Graebe https://www.instagram.com/chrisgraebe/ SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:27 When someone can capture just a little bit of courage, just like you did, it can change everything. Micro amount of courage can literally change someone's life forever. All right, guys, Chris Graby here today. We're going to talk investing. What's up, man? And your journey. 21're going to talk investing. What's up, man? And your journey. 21 years ago, you were a big partier, right? Yeah, I mean, my story is like Forrest Gump, man. I have literally done so many different things in my life. Yeah, small town, Indiana, cornfields, grew up that way, went to college,
Starting point is 00:02:01 didn't go to school, just basically partied like crazy i had a pretty intense encounter uh met jesus became a christian and everything changed but then the door opened i ended up on mtv i was a cast member on mtv's road rules wow yeah and that was during the spiritual journey it was uh like six months after oh after yeah. Yeah. So here's the crazy part. I met them before I changed my life, the casting directors. And I was like, I'm a party dad. They called ex-girlfriends. I mean, they did all kinds of stuff. And then that show that I made it on didn't get picked up.
Starting point is 00:02:39 But they called me six months later like, hey, man, we really like you. We think you'd be great for casting for the next Real World of Road rules and i was like well uh i'm i'm not that guy anymore i don't party i don't do all this stuff and i think for them they were like sweet let's put them on tv let's watch them hook up with all the girls completely melt down on national television yeah and it'll be great tv but um and you know real world road rules what is now known as the challenge they put crazy people in a place knowing that they're all going to be crazy, do crazy things. And luckily for me, that didn't happen.
Starting point is 00:03:12 So you didn't cave in? No, no, man. I knew who I was and what was happening. And, you know, like I actually came from a place of compassion because I was those people six months. Yeah, so you were mentoring them almost. Yeah, in a sense i was like we were yeah things that you'll never see on camera but it was it was a really great season and
Starting point is 00:03:30 such an awesome it opened so many doors and just kind of helped open the next door the next door the next door wow so how were they trying to test you on the show like they would just oh well girls or something well i think it would be like you know here's the thing about reality tv people will always ask and i have you ever done any reality shows? Okay. As people always ask me, is it real? And I'm like,
Starting point is 00:03:48 look, most of it is real because again, you, the number of personality tests that you do rolling into these shows, like they know this person and this person are going to fight this person. This person are going to probably hook up and they just put them in this crazy environment. And so,
Starting point is 00:04:03 um, one of the things the producer said and it's so true like they have a camera on you 24 hours a day like they can only show who you actually really are and so that was the cool part for me is like when the editors and the directors and all that see what's happening they're going to show who you really are so yeah for me um they were definitely you know girls there, but I had just made a decision. Like, this is not who I'm at, who I was anymore. And I'd done relationships wrong so many times in my life, and I was like, I am not going to do this wrong the next time.
Starting point is 00:04:33 And I'm definitely not doing it wrong on national television. So at 22 years old, I'm thankful that I at least had that foresight to make that decision. How were you able to make that mindset shift? Because before you couldn't control it, right? Yeah, well, before there was so many things driving it, like history, insecurities, wounds, all that stuff. But then on October 13, 2002, I had an encounter where I basically just,
Starting point is 00:05:03 I met God, I met Jesus, and it changed my entire life. And I knew at that point that before it was living for myself and living for whatever my whims were or my fears were or my insecurities were, and at that moment, I knew what my purpose was. I knew what my focus was. Yeah. Just from that moment meeting him? Yeah. In that moment, it changed everything.
Starting point is 00:05:24 And immediately, everything changed because I knew I was like, you know, I when someone hits a wall and they're broken, they're they're trying to fill it with whatever, you know, girls, alcohol, work, money, whatever it is. And for me, I just finally like I just hit a wall and I was like, I can't do this anymore. And I was on a downtown street in Nashville, Tennessee. I can show you the block I was standing on. It was on Broadway, actually. Well before Broadway was what it is today, the party capital of Tennessee or whatever. But I was standing there and I just stopped. I said, okay, I'm done. I'm tired. I'm broken.
Starting point is 00:05:57 I can't do this anymore. I need you. And from there, everything changed. Crazy. From there, you became a pastor for 10 years? Yeah, well, from there, everything changed. Crazy. Yeah. From there, you became a pastor for 10 years. Yeah. Well, from there, I ended up. Kick off an exciting football season with BetMGM, an official sportsbook partner of the National Football League. Yard after yard, down after down, the sportsbook, born in Vegas, gives you the chance to take action to the end zone and celebrate
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Starting point is 00:07:01 pursuant to an operating agreement with iGaming Ontario. Your group photos are likely missing someone important. BetMGM operates pursuant to an operating agreement with iGaming Ontario. You know, on MTV and, you know, did what, you know, started traveling around speaking and talking about, you know, all kinds of things at colleges and universities. And then I got married and had a kid and I was like, oh, I should probably like get a grown up job, you know. And so, yeah, I ended up being a pastor for like close to a decade. And it was a really, really fun adventure. And, you know, I tell you about this Forrest Gump thing, kind of intermingled in between the whole pastor thing. I got a job kind of a year and a half stint between churches.
Starting point is 00:07:51 I got a job as a yo-yo guy traveling the world doing yo-yo performances for kids at elementary schools and middle schools. You were nice with the yo-yos. Here's the deal. I had never picked up a yo-yo before in my life, but these guys were like, hey, you're pretty good on the mic, and you can entertain, and you're moving your hands while you're talking. Maybe you can slide a yo-yo in there.
Starting point is 00:08:11 So I got to go to England, Australia, Canada, all over the United States and do a bunch. For my kids, for my little kids at the time, it was like, dude, my dad is a yo-yo pro, and look how cool he is. So it was a fun little stint uh but you know with little kids and traveling you know 20 22 weeks a year it just doesn't work and i i want to be home with my kids now you got five kids i got five kids brother yeah i got five i got a my i have my boy my son who's 18 years old just graduated high school yeah and then i have four girls you got a full
Starting point is 00:08:42 basketball roster man brother i Brother, I do. It's the greatest gift I have ever been given in my life. Wow. I mean, my wife, obviously it's Jesus, my wife, and then our five kids. I don't know.
Starting point is 00:08:57 I think kids are the greatest barometer to someone's selfishness. People who are like, there's a whole generation who are like, yeah, I generation like yeah i'm not having kids like yeah i'm scared the world whatever if you're in that like 25 to 35 range it's just like it's like it's like a wasteland i think no one's having kids it's like a desert and and i think it's i think it's just i think it's probably one of the most selfish things you can ever do is to
Starting point is 00:09:19 decide not to have a kid wow because it's really you're like i'm afraid i'm whatever you know because um you want to learn how selfish you are have a kid and then have another one and then have five and then you're like you know what like it's not about me anymore i'm here to love them train them protect and provide for my wife and my kids and then have an absolute blast because i think about you got to think about the long game i think what people don't think about one of the sayings my wife and i often talk about is, we say, play the movie. People don't play the movie. They're not thinking like,
Starting point is 00:09:50 what's the end of their proverbial movie when they're 50, 60, 70, and they don't have anyone there to love them, to celebrate with them. Because like I know, with my five kids, maybe I'll have 20 or 30 grandkids. Maybe, maybe I have 15, but like play that movie out. That's going to be amazing where I'm surrounded with all of these people who like came because I decided to say, I love this woman. I'm going to stay with my wife. We're
Starting point is 00:10:18 going to have kids. We're trying to raise them as best we possibly can love them. And, um, and then hopefully they get to do the same thing. Yeah. No, that's beautiful. I'm just picturing you guys on a ranch somewhere with 20, 30 kids running around. I mean, that is actually it. One of the things my wife and I say,
Starting point is 00:10:34 we just wrote our second book, and one of the things we talk about, the first one was about marriage, the second one's about family, obviously, because we have these five kids. And one of the things that we try to do is like, you know, I'm a futurist, I'm a strategic, I love thinking down the line.
Starting point is 00:10:48 But one of the things I try to do is in the moment, like we may be in the backyard and maybe we've got a bonfire going or we're bouncing a volleyball around or someone's jumping on a trampoline. Like nothing crazy, nothing where someone's like, oh man, the coolest. But like, I'll look at my wife and i'll just say like this is it like like there's no like one day when we
Starting point is 00:11:10 make all this money or one day when we get to this thing over here everyone's chasing all these things that they think are going to make them happy but like i'm looking at the moment of my life and going like hopefully up to this point i'm not going to look back at the regret and go, oh man, I wasn't there for my son. I wasn't there for my daughters. I was like in the backyard, those moments that you can steal that everyone maybe sees as mundane are the most beautiful. And that, that's it right there. That's the life. Cause, cause when you're 50, you're going to look back and go, man, I wish I would have. And I'm not going to do that. My wife and I aren't going to do that because we look at it right now in that moment and say, this is it right here.
Starting point is 00:11:46 Dude, I love that. So many people are like, once I achieve this, I'll be happy. Well, yeah. I mean, one of the things that happened for me a couple of years ago, and I don't know if this has happened for you or not. And I know I'm 43 years old. So when you're in your mid-20s and you're 30 or whatever, you want to prove and i and i something happened to me where i was like okay the drive shifted and changed i'm still driven i love starting businesses i love dry like building building building but when i decided that i have nothing left to prove to anyone proverbially in my mind or parents or whoever because what happens is like my wife loves me my kids love me and and I can make money. I have nothing left to prove to whoever. And sometimes it's ourself. We don't even know it.
Starting point is 00:12:30 There's a thing in the driver's seat of most men's life. And they don't realize that they're literally being pushed around and driven and making decisions by trying to prove to whoever. And the day that you can finally not have to prove to anyone you can have peace then you can step through i think in true leadership and boldness in your life and that's what happened for me wow no that's so relatable though because in high school it was like trying to fit in and then for sure it's just you want to prove people wrong yeah entrepreneurship people start to prove people wrong yeah so that that's beyond relatable man well, I just think it's so many, especially men, I mean, that's what I can speak to,
Starting point is 00:13:07 is just like they're out there trying to prove something to someone and they don't even realize why. Maybe they're watching social media like, oh, I got to, and you're just like, dude, you are chasing after the win. Like it is not, you're never going to catch that thing. So like sit in this moment and look at how far you've come and just celebrate that today. And when you don't have to prove anymore, like you actually become more powerful and you actually become a stronger leader and a stronger human and there's peace in
Starting point is 00:13:34 your life. And now even more people want to be around you and the opportunities come because you're not chasing, you're not trying to position and posture and all the different things. That's powerful. I used to care so much about what other people thought of me, dude. For sure. It took me years to get out of that. So when was the thing? When was the moment for you? Honestly, podcasting.
Starting point is 00:13:51 Really? Yeah. Because I knew I had to shut that off because I get so much feedback. Okay. Oh, yeah. If I were to let it eat at me, I couldn't do it. Yeah. You know what I mean?
Starting point is 00:14:00 Oh, my gosh. I'm sure you do. And I was so scared to even post my own content for years on social media because I was feared of being judged. Got it. Yeah. So this definitely helped me in a way. Well, good job. You too, man. I mean, that's not an easy space to get to for most people. Yeah. I think it's just, I mean, I, I grew up with, you know, my parents are great. I love, they divorced when I was five, but small town, Indiana, no money, didn't know an entrepreneur um really was just didn't fit in that little town you're just like what is wrong with me and and you know and you just have to go like okay i was built to adventure and try new things and do things that the normal person just
Starting point is 00:14:38 is afraid to do you know courage you know one of the things that had a buddy recently and it was it was a cool moment for me is he was just like hey chris like you the things that I had a buddy recently, and it was a cool moment for me, is he was just like, hey, Chris, like, you do things that other people won't do. And he's like, where do you get the courage to do this? And I think it's just that place of, like, you try things enough, and you do, you fail, but you get back up, and you keep going. You get a dub here and there, and you just keep going. And I had a buddy. He was like, dude, dude like you lend people courage like with because you have courage and you do these things and someone maybe is afraid to do something i try to
Starting point is 00:15:10 lend as much courage as i can to say you know you can do this right nothing's stopping you or holding you back you just have to try and i think when someone can capture just a little bit of courage just like you did when it came to posting and doing the podcast, it can change everything. You know, just a, just a small, a micro amount of courage can literally change someone's life forever. Right. Got to take that first step. For sure. You have to. Yeah. So I know you're big on investing now and that's sort of what you do full time. Yeah. So for the, from the pot, from the pastoring world, I started an e-commerce brand. So back in 2015, it was Amazon, private label. I was like, okay, I'm a pastor.
Starting point is 00:15:50 I got to do something different. I got to make more money. Because the money is not that good. No, it's not that good. I mean, it shouldn't be that good. If you're a pastor and you're making a lot of money just off the church,'s uh that's not it's not it's not a good thing and so um even you know when you you read the bible you look at like the apostles and the disciples like those guys worked they went and did work and people gave them money but they also worked with their hands you
Starting point is 00:16:15 know so anyway i started this e-commerce brand and it exploded and i was like oh my god like on the side literally every night my wife would go to bed my kids would go to bed and i was like chatting with china trying to create products and all that stuff and then it took off and uh it was my first time of like look if you don't quit you don't give up you know it's like everyone says you just need that one thing to pop and it was the first time it was like okay this was successful so it gave me the courage to say okay i can step out of this and start to try a bunch of different things and And ultimately, I ended up on a path where I discovered the world of equity crowdfunding. Basically, not Kickstarter, not Indiegogo, but basically, you can own a piece of startups and not be a not, you don't have to be an accredited investor. And so I discovered this
Starting point is 00:16:59 world because laws changed in 2016. And that's where I dove in deep and decided, hey, I want to be all in on this. Got it. So you were able to raise capital just from your connections, basically. Yeah. So basically what it is is the laws opened up and made it possible. See, before 2016, non-accredited investors, meaning someone with not a million dollars net worth, not including their house, or $200,000 a year in salary and $300,000 as a couple, they were not allowed to ever invest in startups. You hear these stories about Uber and Dropbox and Airbnb
Starting point is 00:17:31 and all these big, huge returns. The everyday investor were not allowed to get into those deals since the Great Depression. They put it in as a law to say, like, we want to protect the little guy. And the little guy was never able to get in on these deals that brought massive returns. And so 2016, the laws changed and made it possible for startups to say, hey, you know what? I have an audience. You have an audience. If you decided to go raise equity for a business, a startup, even for your own, they wanted to own
Starting point is 00:18:01 shares of this, you could go out tomorrow and raise up to $5 million a year. Wow. Yeah, $5 million a year. Yeah, it is. Now, that's with audited financials. If you just did reviewed financials, you could do 1.2. So anyway, it's been pretty amazing to see. So Silicon Valley and venture capitalists,
Starting point is 00:18:19 they look down on this. Like, oh, the people. Like, the people. And they're like, you don't want to. And they try and talk startup founders out of it but startup founders are now like sick of being pushed around by vcs and private equity and silicon valley yeah so they're going screw you i'm gonna i have an audience or i have access to an audience and i'm gonna go raise over here on my terms and i don't have to be pushed around by you and give away a ton of my company so
Starting point is 00:18:42 so for me like i I'd like to say I'm a pretty big advocate for the investors. So I've invested in, uh, over 25 companies. They're all, they're, they're growing in value and they're sitting right around a billion dollars in value right now. Yeah. And, um, of the 27 officially as of today, record this, um, 25 are still in existence. That's amazing amazing that's a good ratio yeah so i'm i'm that's my whole thing is i'm banking on like i want to smoke venture capitals yeah i want my track record to be well beyond what they do and so um so yeah i put content out there i'm teaching people about this a lot of people don't even know this even exists you know
Starting point is 00:19:19 like the thing that's crazy about you gotta think got to think about it. This is newer than crypto. Crypto is older, which is pretty new, than the opportunity. That's crazy, actually. It's eight years. Eight years that people have been able to do this. And so it's starting to gain traction. And so, yeah, there's some pretty cool companies I've had the opportunity to invest in. And my members have had the opportunity to invest right alongside me.
Starting point is 00:19:44 It's been pretty neat. Yeah, you've also invested in companies with Cuban and Kevin O'Leary. Which companies were those? Yeah, so the Cuban one was called Beatbox Beverage. I've heard of that one. Yeah, so they were on Shark Tank. Yeah. And they came in, and they're an Austin-based alcohol beverage company. And Cuban gave them a million dollars.
Starting point is 00:20:02 And, I mean, they just, beverage companies are so hard to start, especially alcohol beverage companies. And so when I met them, they were doing around $7 million in sales. This is probably three or four years after Cuban invested. And they were like, okay, we're going to go raise from the crowd. We want to go raise from the everyday investor. And I was like, okay, great. So I found them, did diligence on them. I do a lot of diligence on these companies.
Starting point is 00:20:27 I have analysts that I pay a lot of money to do them. I meet them. I'm not just like, oh, you're cool. So they came in at a $60 million valuation, which was at the time, back in 2020, this was a pretty rich deal for some of the deals I was jumping into. But I was like, all right, I think these guys could do it.
Starting point is 00:20:44 So three founders. And last year, they did $100 million in revenue. That's the speaker thing, right? Yeah, well, they have the speaker kind of beatbox, but they're more like a Tetra Pak now. They kind of moved away from the speaker thing. So they have these
Starting point is 00:20:59 little kind of Tetra Paks, like kind of the size of the can right there. But they are crushing 100 million this year they're gonna do 283 million yeah they are on track for as like celsius they're basically following what celsius did yeah so by about 2028 my guess is and obviously you know i'm not i'm not in the company or on the board i'm just an investor they'll be a billion dollar company jeez so you think about it. Everyday investors got in at a $60 million valuation,
Starting point is 00:21:29 and they were doing like $7 million. Yeah. Alcohol brands usually sell at 10x top-line revenue. So let's just say it's 7x. Someone could acquire them for $7 to $8 billion, and everyday investors got in at a $60 million valuation. Dude, that's insane. It's going to be-
Starting point is 00:21:51 What is that, a 20X? It's going to be even beyond that. It'll crush what happens. So that could be one of the biggest deals. Now, there's dilution that happens along the way because they've taken a couple rounds, but they're not doing any more. But someone's going to come in and buy them for really because it's that once you
Starting point is 00:22:07 do that that's how these big brands work they go okay cool you go show us that it works now we don't want to do r&d we'll just come acquire you right and so if they get acquired it's going to be probably the biggest deal yeah i could see that i'll call brands are like a monopoly right oh for sure like five big players absolutely and and they have such deep pockets that they'll come in. But that's one of the ones. I'm excited about that one. The O'Leary one is interesting because I invested in them before they went on Shark Tank. We were the first ever to invest in a company before they went on Shark Tank.
Starting point is 00:22:38 And then O'Leary invested in them. And they're unfortunately one of the two that didn't make it. Oh, it didn't make it? Yeah. Which one was it? It was called MC Squ mc so it was an office products deal um what happened the founder's amazing it's just he that is a capital intensive business and an inventory wise and he brought all his uh inventory and manufacturing to the states in house and so just eventually caught up with him.
Starting point is 00:23:07 And he had some big POs and was trying to fulfill. And so anyway, he's actually doing a restructure. So what's cool is he's going to file bankruptcy, but he's going to restructure and make it to where he could kind of rise back from the ashes again. But it's just startup life, man. I try to tell people all the time, startup investing is risky. Nothing is guaranteed. But that's why we work so hard to do the diligence that we do
Starting point is 00:23:25 because I don't know, because I'm investing my own money. I want to return. Well, 25 out of 27 in six years is pretty good. Well, I'm trying. I'm trying. And every time, I usually will invest in one a quarter. There's a couple that I just recently invested and brought to my members that I'm pretty excited about. One is, they're called CypherTax. They're basically going to disrupt corporate finance tax as we know it. So they've come in behind multi-team audits who've been there for three months in a corporation and found millions of dollars after those guys were done. So literally, they're going to probably end up partnering with states where basically you'll come and the state will go, hey, here's how much you owe. Or you'll go, yeah, we all know how much we owe here.
Starting point is 00:24:12 There's no because of AI and what they've been doing. I love that. So their whole round was from the crowd, and they'll never raise capital again. And I'm hopeful they sell for billions. TurboTax will want that, I bet. Yeah. I think Microsoft will want that yeah Microsoft I think well I just think if you are that powerful and you have that much data like if you if you're tapping into some of the big four accounting firms who have thousands of companies and they're licensing this product I think either
Starting point is 00:24:42 one of them is going to try and buy it because they don't want their competitors to have it. You will have the ultimate advantage. But it also comes down to data. If you have the data of every major huge player in the – like in court America, you can see all the data. Like you're going to want to own that. So I can see someone like a Microsoft trying to own them too or one of the big accounting firms.
Starting point is 00:25:03 You got to have patience in this game though. That is it, brother. And that's one of the things I try and tell people i'm like this is not day trading this is not coins this is not like flipping day to day this is like and some people are wired this way like you know what i found is entrepreneurs are the ones that typically like this because they're they understand risk and they understand they've seen the power of what can happen building their own business, but they're like, I can't build six more businesses. I can't build 10 more businesses,
Starting point is 00:25:29 but I can invest in this person over here that's building this business and I'm going to take the odds and bet that they'll take my 10 or 20 or $50,000 and they'll turn it into 100, 200, 300 grand or whatever it is. But that is one thing I want to say.
Starting point is 00:25:46 People maybe don't realize this. The cool thing about this law is a lot of times someone can invest for as little as $100 into these companies and get a piece of equity. Now, I don't recommend that as a strategy because you're never going to get actual returns, but it's a way to kind of dip your toe in the water. Someone's like, hey, I want to go find startups. Now, the other side of this whole thing is there's a lot of crappy companies out there as well they're like hey
Starting point is 00:26:07 you know i'm doing a cat litter or something you know and they just and they're just they go out they try to raise money and you know they're inevitably going to shut down so it's like throwing your money away so it's you have to have a due diligence process you have to understand what a good company looks like and so that's the craft that i've been honing for last however many years you probably get pitched 100 deals a day i get a lot of people coming to me, a lot of people coming at me with a bunch of deals because they're like, hey, because here's what happens is I invest, I deliver all the due diligence. I actually fly to the company that I'm going to invest in. Wow, you fly there? Yep. I shoot a ton of content. I shoot videos. I meet
Starting point is 00:26:42 with the team. I look at their, if they're a facility, I check out the facility. If they're a technology, I look at their technology. And then I put it all together along with the reports and then I deliver it to my members and say, hey, this is why I'm investing. Now you get to decide if you're investing. And we've seen it where millions of dollars have come in from everyday investors in hours. Just from your network? Hours, just from our network. Holy crap. Yeah yeah and so there's power in the people and people don't really understand what's happening so for me like i'm i'm on a mission to go like i want to get as many people as possible to understand about this because here's the thing like i don't take any money from founders like i don't take a dime from from any founders
Starting point is 00:27:20 legally i can't so i i so these founders love They're like, dude, you're my best friend. Because I want them to win because, one, now I'm an investor. I'm going to share this story. I'm going to try and – Blow it up. Yeah, I'm going to help them understand how it works. But that's the beauty of it. Investors get to decide if they want in or they don't.
Starting point is 00:27:38 And the coolest thing about equity crowdfunding is if, say, you get in and you're there a couple months and they haven't closed the raise yet and you go you know what i've decided i don't want to you can pull your money oh nice so that's liquid yeah it's liquid until they close their round but but it's a great way for um for people to understand and get into this world that's still only eight years old in the making yeah some of the biggest come-ups have been from equity investments yo dude so many people i think people don't understand that like you know i mean you gotta think about it like you now look at i mean obviously bezos built amazon and you know elon did what he did with paypal or whatever but he took that money and kept investing and a lot of a lot of these guys are hardcore angel startup investors and people make a lot of money big
Starting point is 00:28:19 returns in startup investing now we're in a little bit of like what i would call like uh private equity corporations everyone's holding their cash there's so much cash sitting on the sidelines right now but my guess is it's kind of like i'm saying like survive through 25 like if you can you can get to the other side of 25 there'll be a lot of people that die off between there but then i think the the vaults will open back up people have all this cash they'll want to grow you know especially there's not a lot of people going public right now so i think there'll be a lot more public a lot of these companies get ready to go public like you know talk about b-buck beast buck beverage maybe like by 27 someone's like okay i don't
Starting point is 00:28:52 even let you get to a billion i'm gonna i'm gonna write you a check so big yeah that there's no way you can you can say no to it so anyway what do you think people are waiting on because i see these news headlines about tech companies their valuations going down do you think it's related to that oh for sure well right now i think the appetite for going public is really really light everyone's a little unless you're like ai or like a rocket ship or something you know like it's it's the retail investor is so focused on just nvidia right now and everyone's just trying to see what's going to happen with the election i think the election's got everybody on pause. The election's there.
Starting point is 00:29:28 And then I think there's not a lot of companies that are like coming out with NVIDIA type numbers that are crushing it. And so unless you're just like hand over fist coming and making so much money where the market goes, we have to invest in them. Then I think people are just waiting, but there will be, because what's interesting is doing some of the research in the space then I think people are just waiting. But there will be, because what's interesting is,
Starting point is 00:29:45 doing some of the research in the space I'm in, the last big IPO boom was right before the dot-com bust. And then the next big IPO boom was two years ago. And where two to two and a half years ago, so many IPOs, more than we'd ever seen before. And it was like big money new, like we got to go and a half years ago, so many IPOs, like more than we'd ever seen before. And it was like big money new, like we got to go and get our cash now. The retail investor is feeling really great about themselves.
Starting point is 00:30:11 Everyone gets it. Now the big money gets it, the corporation gets it, but the retail investor is the one left going, oh, great. Now the stock price has dropped half. And so I think it's the retail investor not being informed, nobody really helping them.
Starting point is 00:30:23 Corporations are going to make what they're going to make. They're going to get theirs. But I think we're in this big lull now. And I think after 25, probably 26, we'll start to see IPOs pop again. And then I think returns will come for especially those who dove into equity crowdfunding. Yeah, those SPACs two years ago. Oh, my gosh. Every day.
Starting point is 00:30:41 Chamath ran those up. Oh, man. Those were so ugly. Those all dipped, though. Yeah, so bad. So bad. Chamath ran those up. Oh, man. Those were so ugly. Those all dipped up. Yeah, so bad. So bad. 90%. Like crypto.
Starting point is 00:30:48 Yeah. Well, they started putting regulations on them. Yeah. And everybody was like, never mind. I'm good. I got to go. I don't want eyeballs in here. So, yeah.
Starting point is 00:30:57 I mean, I think it's a great opportunity. I think people should definitely check out the world of equity crowdfunding. I'm not saying anybody should make it their number one 100% of their portfolio, should definitely check out the world of equity crowdfunding. And I think it's, they should, you know, I'm not saying anybody should make it their number one, like 100% of their portfolio, but I think it's cool to get people start dipping their toes in the water, just like people have done with crypto. Yeah.
Starting point is 00:31:13 I'm definitely going to diversify into it because I watched this show called My First Million. Oh, cool. And I see them talk about their investments and some of them blow up. That's how, that's a lot of how they did. I mean, obviously they built and sold,
Starting point is 00:31:23 you know, their newsletters, but, but yeah, I mean, getting in, well, they're, and they're like in a lot of how they did it. I mean, obviously, they built and sold their newsletters. But yeah, I mean, getting in. And they're like in a lot of their Silicon Valley. They're connected in those circles. They're making more off their equity investments than their companies. For sure they are.
Starting point is 00:31:34 And that's the part. You've got to think about it. Like, okay, you're doing that. Maybe you put in for those guys. Maybe Sam put in $100,000 here or $10,000 here or $200,000 there. They have those pockets. But the same thing can scale down to equity crowdfunding
Starting point is 00:31:48 if someone wants to put in $1,000, $10,000, $5,000. And that's the part that gets me excited. Yeah, that's cool because the average person could invest a couple thousand bucks. Yeah, for sure. 10x it possibly in a few years. Yeah, that's the hope. And that's the thing. This one's a 5x or 6x. Okay, great.
Starting point is 00:32:04 It's a single base hit. That is not bad. But then you go, know, like you can get a, this one's a five or six X. Okay, great. It's a single base hit. Like that's, that is not, that is not bad. Yeah. But then you, you go, okay, but this one over here has a potential to 10, 15, 20, 100 X. And it's like, great. Well, let's, let's see how this thing plays out. And so, so I'm playing the long game right now, but, but yeah. Any exits yet?
Starting point is 00:32:21 There's only one that went, went public on the nasdaq but it went public basically right at the end of the ipo boom and so it was just like it had and there was and there was a lock-up period so you're just like you're like of course and so so it was like everyone's like yeah we were all watching let's go and then you know and then it hit it was 20 i think it was 21 the end of 21 and it was maybe 22. Damn. Timing. Yeah, it's all timing.
Starting point is 00:32:48 But that's the name of the game. But that's the cool part is the stock's still there. You can still hold the stock. Wait it out if you want. And either get your money back or see a return down the line. That's what you got to understand about this space. Yeah. Yeah, those lockups.
Starting point is 00:33:03 Crypto does the same thing when they do ICOs. Oh, dude. Brutal. Oh, so rough. Because on paper, it looks amazing. Oh, you're like, I'm so rich. No, you're not. Yeah.
Starting point is 00:33:13 What EBITDA multiples are you seeing? Is it based off the industry? Yeah, I think it all depends on the sector. I think every sector is so different. And it also depends on what's happening in that industry. Is it going down? Is the excitement for in that industry. Is it going down? Is the excitement for it going down? Is it going up?
Starting point is 00:33:28 If you're AI and you're like legit AI, you've got a lot of attention and you could probably garner a pretty high multiple on your EBITDA. But there's an interesting deal that I just invested in. It's the first time ever that private equity has partnered with retail investors. Oh, wow.
Starting point is 00:33:47 And yeah, they're basically buying a legacy brand that's doing $25 million a year. There's $6 million EBITDA. And the owners, and this is the interesting part, the owners are like 70 and they're done. And that's like across america right now dude they there's a well yeah someone said there's a term called the silver tsunami like it's coming like where all of these business owners are like i don't want to do this anymore i'm tired but they've
Starting point is 00:34:15 got a 25 million dollar business but they're like who's gonna buy it so then like a private equity firm could come in and get a steal of a deal on it come scale it up for two three four years and get a five six x multiple on it and this company's doing six million dollars in ebita like they're already profitable and it's but it's hard to try to help the retail investor understand they're like is it flying cars is it ai you know so i'm constantly trying to go like guys like understand how this world works and when you see deals like this where private equity who's not dumb bunny like they don't they don't chase dumb things they're very calculated with a lot of analysts due diligence behind them so um so there's just a lot of interesting and creative things that are stepping into this world of equity crowdfunding
Starting point is 00:34:59 especially now i don't know if you know um you know beehive the newsletter newsletter yeah yep so they did they did a raise yeah the founders The newsletter, yeah. Yep. So they did a raise. Yeah, the founder's coming on next month. Oh, cool. Yeah, so they did a raise. Raised a million dollars from their audience in like two hours. Wow. Yep.
Starting point is 00:35:13 Just threw it out there, raised a million bucks. What valuation was that? Ridiculous. It was pretty high. It was high. But that's equity crowdfunding. Nobody's there going, no, I'm not going to invest in you. They set the terms.
Starting point is 00:35:28 Cool, yeah, you set the terms. And so then you're not dictated by vcs or whatever and so it moved so i jumped into that one it's like all right i'll i'll be a part of beehive and then substack went on and they they they did they but they did a so so this was the interesting part beehive i think came from position of strength and they wanted to get their people now we'll we'll see if beehive can can hold on to the momentum that they have right now but they're they're smart and they're doing it the right way but substack was just kept these companies kept raising that ridiculous valuations right well then it was like no one's like we're not giving you more money and their business models like they take 10 from their readers and it's just like are there from their subscribers and it's like that's a lot of money so they went and raised in the crowd and they raised five
Starting point is 00:36:04 million dollars but i looked at it and i didn't i didn't think it was a very good. And it's like, that's a lot of money. So they went and raised in the crowd. And they raised $5 million. But I looked at it, and I didn't think it was a very good deal. Because it's like, OK, you're raising a, it was like a, I have to go back and check. I feel like it was like a half a billion or something. Holy crap. Or it was 200. It was really, really high. And I was like, the retail investor doesn't understand.
Starting point is 00:36:22 They're just going, cool, I'm a Substack customer. I'd love to invest in it. That's super high. But they couldn't. They basically ran out of VCc money and it was like all right uh and then it was like the burn was and that's the cool thing about you can see how big someone's burn is yeah and so um the multiple i'm not just isn't there for the risk yeah you're gonna you're gonna like who's by you know who's buying rewards not there and if you're already burning cash like how fast is that five million go and you're going to have to do it again and it's like,
Starting point is 00:36:45 and then you're going to raise it and these guys don't want to do down rounds or like scared to death of down rounds. I'm not a fan of burn when the profit's not there.
Starting point is 00:36:53 No, no. I mean, that's the thing. even that AI company, that tax company I was telling you about, those guys are crushing it and it's literally like
Starting point is 00:37:01 their burn is like almost nothing. That's amazing. Yes. That's the perfect one like let's go yeah my goal is to sell this one day that's cool rogan did oh that's cool so i've done some planning i basically want to get to two million ebita and i think i could get an eight-figure exit if i pull that off for sure for sure now um are you gonna continue to stay like
Starting point is 00:37:21 i mean you're i'm gonna do what rogan did, basically. Okay. Yeah. So sell to a major network like Spotify or SiriusXM or whatever. Okay. And then they recoup all the money from sponsors, basically. Yeah. So that's my plan. I'm a fourth of the way there in year two. That's awesome, man. So I think I could do it.
Starting point is 00:37:36 Well, I mean, the multiple should keep going. Yeah. The first year was about 450 net. So I think if I can double that this year and then double it the next year i'll be there well i think i think going back to what i was saying is like timing i think his cash opens back up you know like you're you might hit the right the right timing where it's it's time to do that yeah why don't you why don't you uh you want to ever raise capital you got me thinking about it now let's go bro no for real seriously like i i i got you i'd much rather do this method than VCs.
Starting point is 00:38:05 Yeah. I feel like there's less pressure, too, because I'm still on my own schedule. They put you on ridiculous time frames, and they push you to do things that you're like, it's going to compromise the brand. It's going to compromise the integrity of what I'm trying to do. Because they're all about the numbers. Yeah. Literally, you are a number on a spreadsheet.
Starting point is 00:38:23 You are one of 30. And if you die, these two will fund, will get us back all the ones. They aim for 10%, right? Yeah. A thousand percent. Oh, yeah. Yeah. So out of 10, they want one or two to like.
Starting point is 00:38:38 Yeah. That's so low. It's so low. But they just throw money and know that eventually that. And that's where like i'm like i'm not doing that i'm like i'm going to be very strategic in what i invest in what i look at how i roll and so yeah man you want to roll yeah like like i i mean let's do it the next phase for me is traveling to other cities and countries to do interviews that's cool yeah i might need some
Starting point is 00:39:00 funding for that we'll see yeah well i think you know i think it i think the the part that i look at for you is like you know are you going to be able to continue to find the right guess you know and maybe maybe maybe you will maybe you won't but i would imagine for you like what i would think would make you more valuable is if you if you diversified with personalities if you were a network and you had, and now you're like, because think about it like this. You have the studio here. Just change the graphic. Easily. Put another person in that seat that you trust.
Starting point is 00:39:30 They can build into the brand. And if you build a media company, not just your one show, I think that is when your multiple gets ridiculous. And it can even happen faster. Yeah, and Ben Shapiro did that and he crushed it. Oh yeah, they absolutely crushed it. Yeah, a lot of the political guys did that. Patrick Bet-David did it. Yeah. And Ben Shapiro did that and he crushed it. Oh, yeah. They absolutely crushed it. Yeah.
Starting point is 00:39:45 A lot of the political guys did that. Patrick Bet-David did it. Yeah. Patrick's crushing it. I mean, that's Dave Ramsey. That's what Dave Ramsey did. That's a nine-figure company right there. Oh, for sure.
Starting point is 00:39:55 I mean, it's like right down the road from my house. Might even be a billion-dollar company. They're up there. From a valuation perspective, I'd say they're probably over a billion. Holy crap. For sure. I mean, they're doing- 100 million a year, right?
Starting point is 00:40:04 They're doing probably more. They're probably over a billion. Holy crap. For sure. I mean, they're doing probably more. They're probably doing closer to two or more. What's the primary revenue, you think? I mean, dude, people are always getting in debt. And they're always wanting to buy digital products that was created however long ago. Info products. Because I know.
Starting point is 00:40:18 And their personalities. So the way their personality deal works is they'll go find somebody and basically craft them, mold them, make them, bring them up. But they own all the IP. Dr. John Deloney and he's got a couple other ones. They own it all. Yeah, they own all their IP. And so it's like, okay.
Starting point is 00:40:35 So when you sell a book, the author's like, they may get a small fraction, but Ramsey's the publisher. He's the distributor. He's everything. And some of those books are pretty good cash flow, I've heard. For sure, especially like Total Bunny Makeover. That's his big one. Or Mosey's bringing in serious coin off his. Oh, man.
Starting point is 00:40:51 It's crazy what he's doing. But I think that's for you. I think if you did it, man, if you were able to find – but it's egos and personality. If you can find someone who's humble enough to come alongside and go like, yeah, I can build a show next to you. Maybe they come in alongside you. I think that's where,
Starting point is 00:41:06 I think that's where you get really enticing. Cause you have multiple shows. Female version of me could be pretty cool. Oh, for sure. Oh, a hundred percent. Yeah.
Starting point is 00:41:14 A hundred percent. So, and maybe that's, maybe that's what, if you do a raise, maybe that's part of the thing is like, we're going to be able to afford to use the capital to bring in the right personality.
Starting point is 00:41:22 And there's already someone who has an audience that's just not quite – they don't know how to do what you do. And you're like, cool, we have the system. We know what we're doing. So, yeah, man, that could be – Yeah, I'd be very curious to see if I could plug this model in with another person. There's no doubt in my mind you could. I think it could work because I've written the numbers myself,
Starting point is 00:41:41 and I'm not even the most social guy. So I think it could work with someone else. Oh, for sure. I think definitely. Oh, I mean, I bet you, I bet you, if you, I mean, you know, you gotta be careful, but like, I think you could pop probably, probably a couple and just test it. And especially with the audience and the, the, this, the crossover, I think it could be pretty, especially, but you know, especially if you did like, you know, like one of the
Starting point is 00:42:01 guests you just had, like if it was that niche and you're that focused, maybe not as broad as this, but it's more of like we're going this route, I think you could have multiple personalities. Absolutely. That's great advice. Thanks, Chris. Yeah, of course. Anything else you want to promote or close off on, man?
Starting point is 00:42:14 That was fun. No, man. I mean, look, I have a site that every week I'm sharing startups that I've got my eye on. It's called a watch list. So that's at thecrowd.co. And yeah, I'm on social. I'm out my eye on. It's called a watch list. So that's at the crowd, no O, C-R-W-D.co, thecrowd.co. And yeah,
Starting point is 00:42:28 I'm on social, I'm out there, whatever. And if someone wants to learn about this world of startup investing, I'm here to educate and kind of empower
Starting point is 00:42:35 and inform and help them understand how it works. And if they want to come invest alongside me, there's opportunities to do that as well. Perfect.
Starting point is 00:42:42 We'll link below if you're interested, guys. Check out the link. Definitely some interesting stuff and potential for some cool returns. So thanks for coming on, man. Perfect. We'll link below. If you're interested, guys, check out the link. Definitely some interesting stuff and potential for some cool returns. So thanks for coming on, man. Absolutely, brother. Yeah.
Starting point is 00:42:49 Thanks for watching, guys, as always. See you next time.

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