Digital Social Hour - How I Built My Brand from Scratch in 7 Years | Cousin Jay DSH #1781

Episode Date: May 23, 2025

🚀 How do you build a brand from scratch and turn it into a movement in just 7 years? Tune in now to this epic episode of the Digital Social Hour with Sean Kelly, where Cousin Jay shares his incredible journey of starting his clothing line, navigating the ups and downs of content creation, and hustling his way to success. Packed with valuable insights, hilarious moments, and raw honesty, this is one conversation you don't want to miss. 🙌 From painting sneakers to launching viral videos and creating his Girls Love Artists brand, Cousin Jay reveals how he turned creativity into currency, learned the art of marketing and branding, and overcame betrayal, setbacks, and even a YouTube ban to keep going. 💡 He’s not just building a business—he’s building a legacy, complete with a Dream Squad House to support aspiring creators. 🏠✨ Curious about the secrets behind his success? Want to hear about his wildest challenges, the importance of loyalty, and how he plans to keep leveling up? Join the conversation now and get inspired to chase your own dreams. 🌟 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 01:20 - How You & Salim Started Starving 03:50 - How You Blew Up On Worldstar 08:50 - How You & Salim Met 11:27 - Cousin Jay’s Biggest Backstab 15:53 - Do You Party A Lot 16:50 - Cousin Jay’s Music Career 19:36 - Truth About Social Media Money 22:15 - Danny’s Dream Squad House 24:38 - Danny Almost Drowned Incident 27:54 - Jack Doherty Discussion 30:30 - Who Held Kyle Accountable? 32:28 - Jesse Pays You Insights 37:39 - Keep Your Pencil In Your Pocket Advice 39:05 - Most Athletic Full Send Member 40:55 - Working for Free: Advice 43:25 - Girls Love Artist Merch Locations APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Cousin Jay https://www.instagram.com/realcousinjay SPONSORS: SAMRBOSA: https://sambrosa.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #contentmarketing #digitalmarketing #contentcreation #personalbranding #socialmediamarketing

Um, that person comes out of the door. It's like, like, you know, that scene and get out, like when the guy's like, yeah, gave me that look, didn't say anything. I was like, okay. He's like, I'm so sorry. I'm so sorry. I'm like, what are you sorry for? And I'm reading the room.

I'm like, up. Fuck. All right guys, out here in Miami with cousin Jay. Let's go. The one and only. Love the outfit, man. Thank you. It's unique. Styled by Sally. Styled by Sally, let's go.

And got the Make America Snow Again hat. Yes. I gotta hear the story behind that. What does that mean? Well, it has multiple meanings. You know, for me it means global warming. To others, it might mean a brother that likes white women. To others, it might mean something that people

dibble and dabble in their nose, but I don't partake in that. To me, I took it literally. Oh, like? Snow, yeah. That's a fourth me. It's a fourth one, because I lived in Jersey growing up and it doesn't snow as much as I used to man Make it snow some more over there. Yeah, man. It's snowing in Florida, too. That's it. Yeah, damn that never happened growing up. No, I mean oh That makes sense. Yeah the first meeting yeah

Is clothing the main focus for you right now? Yes a thousand percent. I mean it's what I'll rely on Because I just recently got banned on YouTube for 90 days. Damn, what'd you do? Body blue. Oh, I saw that video that got you banned? For 90, yeah for 90 days like a week after like they Gave me an email. They said yeah, you're done. Damn, my uh, I had Lily Phillips on the pod and that episode got a strike.

And what did that do to you? Like? I think I, so it was the first strike, so I'm chilling. Knock on wood. But was that your second or third? That was my first strike ever. And it really hurt me because also factoring, I'm working with a new editor, and so his name is Noah, he's an amazing guy. He's just a little slow, so like when people are slow, and I'm very fast paced and I have ADHD, it's kind of hard for people to keep up with me.

Yeah, did you regret taking that spring break trip with Bonnie blue? That was amazing what you mean so no regrets about it I mean She changed her brother's life man it for good and worse like being around her I gained 6,000 followers Damn and also lost 6,000 followers You know what I'm saying? You lost it that quick? Very yeah instantly like it was like as the followers are going up. It was going down at the same time

Oh, oh god. You know what I mean? Yeah, but you know as far as like the The notoriety I got from it. I need security now so everywhere I go for the most part I have security with me so for real. Yeah, it's like that Yeah, God damn. Actually, she knows what she's doing. Wow. Well, shout out to her, man. I know OnlyFans girls get a lot of hate,

but it is what it is, I guess. Yeah, man. It's all marketing. It's like what you put out there, and you're marketing yourself. You know what I'm saying? Whether you know it or you don't. And yeah, man.

Who put you on to the marketing game, like branding? Like who really taught you those skills? I watch like a lot of different creators, like just on shorts and like reels and stuff like that. So just like the internet. Yeah. And also people I work with too. Yeah. Like Nelk Boys. Yeah, I was going to say because those guys really know how to build a brand and market and-

Oh yeah. Unique things, right? Hell of a smart, like elite. So elite. Yeah, I was gonna say cuz those guys really know how to build a brand and market and oh, yeah Unique things right? Hell is smart like Elite solely. Yeah, and that was a wild run for you I don't even know where to start, but I guess you and Salim kind of came into it together, right? Oh boy Tell me about it. Ah 2017 is when I got the idea of what I wanted to do which is make clothing clothing. Started painting sneakers, like the Harachis. Used to Splish Splash paint on there, post it on YouTube, 30,000 views, boom boom boom.

And you know, kinda, a few months after that, I started like a clothing line, Girls Love Artists, which is one way I support myself, you know, that's just one way as an influencer supporting myself with that. Sorry, I need an IV. I'm actually getting one right after this. You do those all the time?

Like I try to do at least once every other month. Damn. Because I just keep going. I'm like the energizer bunny, but staying on topic. I. No you're good man I have ADHD too I can relate to this. Like are you diagnosed with it? I am but I'm all over the place sometimes I have to tone it down. Oh yeah well I didn't get a brain scan yet but yeah I mean you could tell. If you're building something doesn't matter if it's a business a brand or just a better version of yourself Then you already know the work never really stops your brain is always on

Ideas at 2 a.m. Problems at 3 plans at 4, but here's the truth If you never shut down you're going to crash fast. That's why I use Sambrosa. It's not hype. It's not some trendy sleep pack It's a legit syrup that helps you fall asleep when your brain won't let you. You take it and 20 to 30 minutes later, you're out. Not groggy, not drugged up, just asleep like you're supposed to be. Then you wake up clear with no brain fog, no dragging yourself out of bed, you get your hours in and you actually feel like you slept. Sleep isn't optional. It's not self care, it's strategy.

If you're not getting it right, you're leaving energy, focus and money on the table. Sambrosa helps me sleep, it helps me execute, that's the only reason I talk about it. If you want to get ahead, start by getting real rest. Check out the link below in their website, www.sambrosasambrosa.com. Most people can tell. I don't like when people use it as a like, like, excuse. Oh, you have one of those. Yeah, like a victim mentality thing, but you can tell. I don't like when people use it as a, like, excuse me. Oh, you have, like one of those. Yeah, like a victim mentality thing, but you could tell.

Yeah, but. I digress. Getting back on topic. Yeah, man, we started around 2018. You guys were homeless at the time, right? I remember that. No, no, not off-ramp. Oh, not off-ramp.

Like, in high school, you know, graduated high school, and I stayed back a year, just so he can finish his progress With school and then once you graduated then I kidnapped him moved to LA with the whole plan like everything as To where I am right now was planned as far as like where I would be by the time I'm 25 because everyone in Sacramento would say this Rich by 25.

And so I had this thing where I used to say, by the time I'm 25, if I'm not where I wanna be, like as far as happiness, as far as financials and success in like the business world, then I just be like a Venice Beach bum painting art, like painting canvases, and just creating art and trying to make a living that way. But I'm glad I don't have to do that.

To get yourself like a seven year window to try to make it happen. Yeah, 100%, but yeah. We started posting Instagram videos, and I got him connected with World Star, and then I didn't personally know WorldStar. I just Somehow my gut told me since this was like the hottest platform. What is the best way to get on there? Without paying because at that time you needed to pay three grand in order to get a sponsor coach from their platform

yeah, music videos anything you want to talk about three grand bare minimum and from their platform. Music videos, anything you want to talk about, three grand bare minimum. And with my frugal gut, I got that from my mom. I told them just send your videos straight to the World Star team. I found everybody who World Star followed and I told them reach out to these people

because I think these three, four people are the ones that would possibly repost it. And 24 hours later, famous. Wow. Overnight. That quick? Yeah, and that was three to four months into us doing this content creation,

which is, you know, that's something that'll make you keep going to where you're, you know what I mean? Yeah. Where I'm at right now. Dish that little moment, bring months into it. From hard work we had 60 videos up and it was a surreal moment. I was graduated, keep in mind. He was still in school so I would pick him up every day after school from him. And we'd go film, you know, edit at McDonald's and rinse and repeat from even before I graduated, you know Yes, you two were super tight back then super close super long. Were you friends at the time? Oh

I make friends very easily very quick Especially Like yeah Sorry, I'm about to digress. Zone out, zone back in. All right, we're back, we're activated. We were friends for like two months, maybe. Oh, okay.

But we started off like in a, you know, we didn't really like each other. It was beef at first. I'm vegan. Yeah, I don't be. It was, what's the word, conflict? You could say that. Yeah, what was the conflict about?

A girl or what was it? Oh, it's usually about girls or money, so which one do you think it would be? Girls. Girls at the time, right? Exactly, but a girl who we didn't really know, her name was like Journey or some shit. What a name.

Yeah, man, that girl came, she sat right next to me as I'm sitting down. You know, he's posted up here. I literally have like an image of the day, like, of what I'm talking about right now. He's standing up here, like kind of looking down like this, and I'm like this, doing my little selfie. And then that was like when we were just getting to know each other and we were like kinda like, okay, we could be homies and shit. Because that was after he called me Bobby Schmurda like two, three weeks later. And I was like, I'm not fucking with this kid.

And then I seen that this dude is just like being a character, a clown in front of everybody. That's just him. But then, yeah, back to Journey. That girl sat next to me and she was like, hey, what are you guys doing? Can I hang out with you guys? I was like, yes, say less.

And so we're both like, I'm like, oh, she's valiant, aren't we? And obviously, who do you think she's probably interested in? If I'm sitting down and she sat next to me, who do you think? Probably you, based off of this situation. So for reading the room, that's probably not a valid reason to be jealous of somebody. However, you know, that's how it started

He swooped in there and no he didn't swoop in it was just like I Didn't hook up with that girl. I was gonna like probably you know do some things with her as far as breaking my virginity wise Yeah, you know what I'm saying and I with her as far as breaking my virginity wise. You know what I'm saying? And I didn't because I didn't want to hurt his feelings. Damn. That's the type of guy I am. Even if I don't know you super too well,

I just like, until you give me a reason to betray you or do something dirty to you, then I'm gonna just keep it kosher. That's a respectful trait, man, because there's a lot of guys that are screwing their girls, their friends' girls. Oh yeah. You know?

It happened to me too, I got my bitch fucked too. Damn. Yeah. One of your boys? Yeah, really close boy. Damn. And who did you cut off, both of them, one of them, or neither?

Well, okay, let's break it down. Let's break it down. So it wasn't my girlfriend. Or she actually... Let me... We could... Tricky situation, huh? Okay, now there's so many scenarios. I pretty much... I always end up getting fucked over. I'll keep it like that.

And I only noticed that... You know, seven years into this shit, like how shady shit can get. But, you know, one of my close friends, he fucked the girl. We were on the two-man. And this girl flew out here to come see me. Yeah. Right? And it hurt because I thought we were friends and It hurt simply because it's the principle, you know what I mean? It's None of these girls are ours. It's just our turn. You know that whole thing. Yep But my nigga if I showed you these instagram messages and you know She's coming out here to see me and I got her friend here for you. We go out boom boom boom

Yes, he's a cloud chaser. So typically cloud chasers. They they're the type to like Homie hop, you know I'm saying they don't want you they want the The the lure they want the aura, you know all that shit. So I'm not unaware that she's The type to do that. However, principal, you know, it's supposed to be bros over, you know what I'm saying? And yeah, so his girl, once we get back to the Airbnb, was throwing up for like 15, 20 minutes

and I'm taking care of his girl. And the girl I brought out there Or she came out there on her own dime because you know, I don't really fly girls out She came out there and she asked. Hey so-and-so. Could I use your restroom? I was like Boom that person said yeah go use my restroom I'm taking care of his girl in the bathroom Give her water because I'm like this is a bad look and then he's fucked up too. So I'm taking care of his girl in the bathroom, give her water, because I'm like, this is a bad look, and then he's fucked up too.

So I'm like, let me do what a decent human being would do, and long story short, I come out, she's good. That person comes out of the door, it's like, like you know that scene in Get Out, like when the guy's like, gave me that look look didn't say anything. I was like, okay. He's like, I'm so sorry I'm so sorry. I'm like, what are you sorry for it? And I'm reading the room. I'm like just take it just fuck And It was like he's seen a ghost and I was like so, you know

And I continued to be that person's acquaintance and I look past it because I'm focused on like the bigger picture. And it ain't worth it to like get in a fight over some shit like that over a girl who's not your girlfriend. But it's the principle. And a lot of people I run into, they break the principles.

Because I'm a really nice guy. but no more Mr. Nice Guy. You're changing? Yeah. For a good cause. Yeah. Was that the first major back stab you experienced or? Oh, not even man. There was some more after that? Before, there was some more after.

It continues, the journey continues. Damn. You know, once somebody wrongs you once, what makes you think they're not gonna do it again? Yeah, so I guess it becomes the question of at what point do you cut them off, right? At what point is it enough? Oh, right, right, right.

Right. And for you, was there a limit, I guess, or was it? Oh, there was no limit. I gave that person at least 100 chances. Damn. So you really wanted to make it work. Oh, did I? Damn.

Damn. Shit. Yeah. Damn, you're helping me realize a lot right now. No, I mean, I appreciate the honesty. I could see you really wanted to make I think we know Who we're both talking about We can move on though, I know it's a touching subject next question Jimmy Gambles, do you still talk to him at all?

Yeah, he's a homie. Yeah, mm-hmm Shout out to him for that Flake in a little little once or twice. Oh, yeah, he's supposed to come on here. Yeah, I like him though that flaking a little little once or twice, but he's all good. He was supposed to come on here Yeah, I like him though. He's a good dude. No. Yeah, that's Kyle's best friend met him at the the 5k In Miami or Vegas really they did one out here, too That's awesome. So you read a lot. No, that was my first 5k in ten years. Oh wow. It was I read a lot Yeah, you were runner. Yeah run every morning. Okay, or going to walk or going to jog health is big for you. Yeah. Yeah, I know you're sober You don't seem to do any any do you already a lot or no drugs?

You still party a lot as far as like I network a lot Because when you network you increase your Network. Oh damn So much speed bars out Net worth. Oh, damn. Ha ha. Oh my. Speak of bars out here, man. Oh my gosh. Ha ha. You're transitioning into music, you said? I would love to learn how to make music.

I feel like that's like, part of the reason why I started at Clothingline, because I had a huge liking towards like, the lure of these artists in the music videos. Like they're telling a story visually, you know, and sometimes it may not add up to what they're saying, and it's just that, but it's just the vibe. Like, I feel like Cousin J as a whole,

like personality is just a vibe so like I feel like that's just another way to express my vibe yeah so like maybe I will maybe I won't but who were your biggest musical inspirations oh futures up there mmm you know there's this artist on the come up in LA, his name's Party Alone. You know, he has this song called Attic. I listen to it, it fires me up like, oh, he's like the next Juice WRLD. I love Young Thug. I love hearing a little baby's fire.

Kanye? His music is fucking... Is it the old Kanye? Woo! Graduation Kanye? I miss the old Kanye. I miss the old Kanye. I didn't hear the new one. The new album he just dropped.

I didn't hear it yet either. I like Life of Pablo. That's probably the latest one that I've liked. I feel like Pablo. Yeah. Yeah, I feel like cousin Yeah, yeah. Shout out to Kanye man going through his battles right now. No, aren't we all man? I feel like you you go through stuff, but you always ask some questions to other people What you going through my nigga a lot right now, dude financial

Financial stuff right now. Yeah, it's not cheap running a big pod, dude It's not you how many big pod, dude. It's not. How many episodes you shoot a day? I feel like you'd be crazy. Today I had six, yesterday I had eight, but I film 750 a year, so that ain't cheap. Fuck no, you gotta pay your employees and people that, yeah.

You asked me about my bank account. I'm barely getting by myself right now, man, shit. Hey, the side effects and the truth that people don't talk about on social media is How expensive it is to run this shit? So you're pretty much doing a nonprofit? I mean people see these revenues they think we're keeping a lot of it. No nigga Pay my editors and they're not happy with what they're getting so then they get lazy But it's about the bigger picture, my guy. But it's okay, you can leave me.

You'd be appalled how much I pay my clippers and editors. It's more than me. I barely eat, I'll just say it like that. But I think it's important to be honest, because a lot of people look up to social media content creators or whatever you want to call the star of this influencers, and it's not an easy lifestyle. No I'm telling you it's not but it's I think it's really worth it in the

end and I haven't reached the end like I say this all the time like I feel like I haven't even started so until I feel like I started I got another seven years left in me I've been doing it for seven years more or less but I've been trying to like get to it and that's why I'm creating like the dream squad because I feel like that's what it's gonna be to take me to the next level and putting other people on who want to do content gonna be getting them into streaming doing YouTube and Anything they want I'm gonna be the person to provide that as long as they do their one fucking job. I don't make it hard, I make it very simple.

If you wanna stay, you can stay. If you wanna leave, you can leave. So simple, and I'm not the type of boss that's kinda like try to belittle you, unless you prompted me to have to do that. And I'll consensually and, you know, I'll make it known like behind closed doors with you and I before I like address you in a certain way. Like say for example, Noah, who's my favorite editor now and my only editor, he, I fired

him this spring break and before he even got hired and he's not hired yet. This this month is where he's being tested again is the next 30 days to post every single day on TikTok for me. We got to upload at like 530 to 6 every single time. A quality high quality vlog Documenting the process of me getting the dream squad house You know you're methodical with it. Yes, like I'm not fucking around and it's like I'll be speaking low So people don't hear me lately since I've been really focusing on the gym like instead of going once a week I'll go like every day now until I'm in the position. I want to be We're somewhere close to it.

You know, Sali, my stylist, we told each other that we're gonna lock in in the gym every single day until we at least get the house. You know what I'm saying? Yeah. And the house, it's a pretty hefty, hefty down payment. You know, the first and last month's deposit

that you don't know about until you try to get yourself a house or apartment, and that's probably the reason why you can't get it and you gotta move in with hella people. Yeah, so I found the house that I want and I'm doing a series on YouTube right now, or not on YouTube, on TikTok, because I'm banned on YouTube. And the only way for people to support me right now is to merger

patreon Thank God for patreon but I'm digressing now, man I'm digressing. No, I'm interested. So this house. Yes, Miami. You want to do it in Miami Miami within 40 minutes of Miami Not gonna see the exact location, but it's in the proximity of Miami. And your whole goal is to get content creators and you wanna be similar to FaZe or what you wanna do?

Yes, I wanna be like FaZe Banks. Like the East Coast FaZe? Yes, and I wanna be like Steve will do it. I wanna give back. I already do that. You know, you're giving back and you're not returning too much yet. I had an event last night, It didn't charge a single dollar.

And for something like that with all these people connecting, you're literally throwing like $30,000 in somebody's pocket. $10,000, $2,000. You just did a lot of favors. And people don't even say thank you to motherfuckers that do favors for it. And what I did, you invited me. I didn't show up. And I still said thank you anyways.

At least a thank you. That's worth fucking everything to me. You were the only one who did that by the way, so. I appreciate that. Thank you for your thank you. No, thank you for appreciating my thankfulness. Yeah, no, I can acknowledge it, man. Seriously, people are so fucking ungrateful in this shit. The other day, this dude is trying to edit for me

I'm gonna say his name Sean This dude had the nerve to say that I deserve to make fucking McDonald's pay damn And he said that he could make fucking 300k in computer science when he graduates college. I said, okay you do that Yeah, that AI is gonna replace that job? Yeah, you see how easy it is to become a computer science guy fresh out of college, my nigga. And you're asking me to work for me?

Yeah, go fuck yourself. But you can still try to cloud chase off me and work with me. He's the last cloud chaser I'm gonna deal with. And yeah. You've been dealing with a lot of cloud chasing, huh? I guess that's part of getting famous so quick. People wanna ride the wave with you. Yeah, man.

Like they wanna ride the wave, but they won't, they can't swim. You know what I'm saying? Like how you gonna ride the wave, but you can't swim? You do a lot of swimming out here in Miami? You know black people can't swim. I wish I put my feet in the water though. Swimming ain't easy unless you learn it at a young age to be fair. I agree.

I don't even like swimming. I'd rather walk or run. Yeah. It just feels like you're going so slow. You know, it's not efficient. I almost drowned in the Atlantic Ocean over here. Shit. You got caught in a riptide or what happened? Like a bunch of seaweed got in my mouth and I swallowed a bunch of salt water.

Damn. So dehydrated, I didn't even eat anything that morning. It was like when we were doing a, not when we first moved to Miami. It was like two or three years ago. I was with Kyle and Salim and Austin and a couple other people on the team. They were all swimming to the lighthouse

and then I was like, okay, if these guys can do it, no floaty, no vest, I can do it. So then my black cast was like, okay, I'm gonna get in the water. And just because Austin does it, doesn't mean you gotta do it. And my mom told me, if you ever go in the water, because a lot of people people my family actually died from

On the stereotype not knowing how to swim damn No cap in the water notion or in the river like fishing and share like and caught in a riptide or some shit like that I am I won't say a lot but More than two is that's that's for a family. Yeah. Yeah, that's a lot So but I like to be very exact and literal and punctual with what I say, so cuz I don't lie But yeah, man, I tried it I Was screaming for help. I'm like, you know Everyone's like laughing and shit cuz they think I'm joking and

You know the security that they had threw like a little ring, a ring saver. Oh, yeah, I forget what those are called, but. The ring of life, whatever you call it. Y'all know what I'm talking about. Threw it in the water, couldn't reach it. He jumped in the pool or in the ocean, tried to save me. He ended up fucking almost drowning.

Geez. Somebody, by the grace of the highest power in the world came on a little small boat and like carried that dude inside his boat and I was able to get the ring of life, whatever, for a decent amount. And I was able to grab the anchor that they had, threw it in there and pulled my way up there.

I like, it felt like one of those scenes in the SpongeBob movie when they get on the dry land and shit. Yeah. And I just laid out, and they were fucking like, they were like, oh shit, this guy was serious, you know what I mean? And then once I started coughing up water and I was chilling, that's when they started laughing,

and I'm like, okay, fuck you guys. That's not us. You think that was gonna be it for you? Nigga the reason why I like actually tried to like save myself is because I didn't hit a hundred K on YouTube Huh, that's literally what kept me going. I promise you really I literally said if I do not get out of this water I'm not gonna hit a hundred K on YouTube. That was your thought process I said I haven't even made it yet my nigga. So you die your pussy That's what was in my subconscious mind because I couldn't say it in that moment where I'm like Yeah, do you ever think you get too caught up in the social media numbers like you're chasing Never ends or not. No, I didn't I didn't pay attention to numbers until recently, like this past year.

Yeah, because some people get like Jack Doherty, for example, like he's been on the show, but like, I feel like when you're live streaming, you're just trying to do crazy shit. Oh yeah, I see that. Like I've seen a Jack Doherty party, whatever. I got invited to one. Yeah, I think it's hard for that kid

to like focus on reality. He's too deep in. Yeah. He's like, he's kind of... No offense. I think he's cooked. You think so? Yeah. He just got robbed. I don't know if you saw that. Yeah, is that real?

Yeah, that's real. That sucks, but... I think he's like so deep in that he's cooked. I'm I'm deep in but I'm also like oh Oh No, you didn't build your brand off controversy and like exactly. Yeah shock value. Yeah Yeah, that's the problem because when you build your brand off that then you got to keep doing yes Yes, yes and like starting that way and then ending that way is hard. Never end. Look at Vitaly right now. Yeah, man. They end up on fucking cocaine and fucking...

Well, he's facing prison time in Philippines. What now? What? You didn't see this? Vitaly's been in jail for like a month. They're saying he's going to get five, 10 years in the Philippines because he's live streaming and pranking people. And, you know, Fousey's going crazy. Like, I think it's just a toxic lifestyle.

These streamers. That's sad. Yeah, man. You've got to be careful. And I think the best way to be careful is by building a dial team. Not fully S-men. Fox. Because, you know, respectfully, I even told Kyle, like, he has a team full of yes men.

Like, not every single person, but if 70% of the team is yes men, like, I think that could be dangerous, but that also stems from hiring the right people. If you hire all your friends, then they're gonna be yes men. If you hire people that are trained and have the skills and you don't have to train them to do it.

That's why I don't work with friends. And I recently realized that you shouldn't work with people you know. 100%. You know. It gets too personal. Unless you're willing to get taken advantage of. If you're not, then yeah, stay away.

You're always gonna be less harsh on them naturally. You naturally gonna fuck yourself over. Right, you don't wanna hurt their feelings. Yeah. Yeah. Who was holding Kyle accountable from what you saw? I honestly don't know. I feel like he's very like, he holds himself accountable.

No. I feel like I could be wrong. Jimmy's his best friend too. Like, he's pretty dialed. He's a smart motherfucker. You gotta be to build that brand from the ground up like that. He's elite. He's a man. Who are you still talking to the most from those guys right now?

Either Jesse. He just sent me a care package from Bloody Sunday. Nice. He's given me every single drop. I get new clothes. That's dope. Um... Chiss fire. Uh... I talk to...

Yeah, mainly Jess. I mean, but he's not in now, so... Yeah. Jimmy, I talk to Austin a little bit. Matt. Yeah, that's me. Not Steve? Oh yeah,

I talked to Steve. But like technically, him kinda, you know what I mean? Like he's not on YouTube. With the YouTube ban. That sucks man. They did him dirty. Steve is one of the greatest guys I know. Yeah, they did him so dirty. I can't believe it hasn't been reversed by now

Yeah, as they've unbanned like sneaker and like yeah, we're really trying to get on there right now I'm hot the best hopes best wishes for him to get on there like he deserves it Yeah, he's so hard working and one of the most fucking generous people this dude gifted me a chain When I felt chained down, you know, I mean You know, I mean bars. He gave Salim a fucking new Tesla, fucking changed the trajectory of our shit. We were able to fucking move around, wiggle around. You know, not having a car sucks.

Yeah, in LA, that's impossible. Fuck no, you can't get nowhere. Everything's 45 minutes away at the minimum 20, 30. Without traffic, with traffic, it's like an hour. We're talking about it Who put money in your pocket first out of those guys Jesse really yeah, not Salim No, oh shit. How did Jesse do it? Was it through March or what? How did that happen? No, I was like when I first joined when I got unhomelessed again when I got unhomelessed again.

He noticed me around the house picking up bottles and cans because they drink a lot of beer and stuff at the time. And I was like, like this is just what I would do to make, I would do anything I could do legally to make money so I would just recycle. And he'd see me doing that every day. And like a couple weeks to a month in or so, he noticed that and he was like,

wait, you're not on payroll? I was like, no. You know what I'm saying? I was like, I don't give a fuck. He was like, let me talk to Kyle. And he was like, I'm gonna get you paid. So I had to adjust you for that. Wow, so you weren't our payroll for how long I

Really don't know but it couldn't have been longer than two months Oh, okay, like still a month and a half, baby I don't know but the same time you can't be upset with that if you fucking got up house for it You know I'm saying right Compensation they took you in right they took me in and they changed my life Was that planned because you said you planned out everything like was partnering with them part of the plan? Fuck yeah.

So you have that set up? I knew they were going to move us in there. I told Zaleem. So this is going to happen. That's impressive. Because a lot of people that was like in my opinion the first peak in NELC those days. Yep. A lot of people were hollering at them.

Because like when we started collaborating with them I just noticed our synergy was fucking elite. You know, we're so good friends. Mm-hmm. And um Yeah, they started posting stories talking about like yo, we're getting the content house we're planning on moving some creators in I'm like, it's a no-brainer. We're every video that we've done with them has passed up the other video. Viral. Movie. So like, do the math. Everything's numbers. Bro, you guys were killing it.

Especially on those IG prank videos. Thank you, man. They would get like three mil every time, right? Oh yeah, at least like 2.8. You guys would go to like Walmart or Target or whatever. Niggas moaning in niggas ears. Yeah Then you crazy man. That's so crazy Such a long time ago can't believe that was seven years ago. I still remember some of those videos

Yeah, like the moaning in the ear. Yeah, my uncle. I know pretty much you might have to change change cousin to uncle uncle Yeah, yeah people call me that. Oh, yeah, but like just so I can feel a little young call me uncle cousin Jay, if you go don't go for unk, call me Uncle Cousin J if you going, don't go full Unc, you know what I'm saying? You need some white first, some gray to go Unc I think. You know? I'm wearing slides now, like some African slides so I can get in my roots and shit.

How'd you get Cousin J, how'd that name come about? I'm a family guy man, you know. You're big on fam? Cousin J, how'd that name come about? I'm a family guy, man. You're big on fam? One day I'll be. I would like to have a wife and kids. And I want everything that I never had before.

You know, like the right way. I don't think you gotta be a dad beat, you know? But you could beat some shit up. Talking about, mwah, mwah, mwah. You know, just do the right thing. And I think, yeah, I think bad things will happen, but you know, I want to be a change. Like my older sister, her dad's in jail for life. Damn.

You know, my younger sister, her dad, is like down bad, you know what I'm saying? You know, my dad, he had to flee. You know, but me, cousin dad, he's gonna be here to stay. Well, you dating out here in Miami? I heard it's rough out here, am I? I do have a girlfriend.

Oh, nice, I do. How long? How long have you guys been together? Well, we've known each other for quite a while. But like, I never knew I was going to date her. You know? You were friends at first? I don't really have female friends like that. Rachel and Melissa, my assistant, but...

I'd say we were acquainted. Got it. You keep her on the low or you guys public? Yeah I don't, I don't post her at all. Same with mine. I'm eight years in. Word? Yeah.

Oh good shit man. Can't marry the Siri bro. Money. Yeah but yeah most people don't even know I got a girl. I keep her super low key. That's the way it should be I think. Yeah no one's gonna know who my girl is You know you see every time you go public with a with a girl people to start hating and then it gets to her and then

Oh, yeah, I know like people even think I'm dating Sally. Oh really my assistant but it's like you know any girl I'm next to that means I'm dating him and You know, I understand it because you know that means I'm dating him. And, you know, I understand it because, you know, Noke highlighted a lot of Riz moments, but my channel highlighted a Riz moments on their Salim's channel. What you show people is what people think, and so people like to run with the narrative,

even though it may or may not be true, but yeah, man, my girl, she's not out here. Yes, sir. She's off the grid, grid, grid, grid. It's off. What does keeping your pencil in your pocket mean? That means don't fuck your homeboy's girl, buddy. That means don't fucking know when to use your penis. You know, that means you got a boner, tug that shit.

And more specifically, do not commit adultery. Bars. I gotta ask about this, because I saw you did a video with her. You met Angel Reese? Yeah. Who's better at basketball, you or her? That girl would dunk on me, man.

She's way better than me. All right, all right. But I defend her, like so good. If it's like not a fast break, I'll defend her. But if it's a fast break, she's crushing me, I'm not gonna lie. So one on one, who you got? Me versus Angel Reese? Yeah.

Half court? Half court. Oh yeah, bye. You're winning? Say goodbye. No shot. You're gonna beat Angel Reese? Full court, she got me.

So you can shoot then. You got a jump shot? I shot my shot, all right. It didn't go too well, but listen, it's about how many shots you take. I gotta see your game, cause Stiney says he could beat me, but I've never seen him play.

Yeah man, he talks a whole lot. Good game. Well we looked at that. Mm-hmm. Who's the most athletic member of Full Send, in your opinion, like when you guys were doing a bunch of sports and everything? Besides myself, I'll say...

Including yourself. I'll say cousin J. Like if you played like five sports. I'll say cousin J. Really? So you got speed, you got strength, you got it all? I am everything. I love the confidence

What's your best sport pickleball? Fuck yes, I love pickleball. How's you know bro your eyes lit up when I said pickleball. Oh my gosh I love pickleball man. I watch shorts on that all day Fuck that got me through depression damn pickleball? Yeah, actually, that helped, bro. Fuck, I didn't even realize that. How did that help? This fucking summer I was in South Carolina figuring my shit out, you know,

taking a little debrief of everything because you know, everybody left me. Just fucking hitting that paddle. Hitting something about hitting that paddle. It just, it's so liberating, man. I feel, makes me feel like I'm him. And playing against those old fucking people, they're like 60 plus, they can play really good.

And that made me feel really good, because I like talking to older people and like listening to my elders. And they're just so, they're so funny. And it's such a positive thing to do man. They got wisdom. I highly recommend if you'd ever play pickleball. I thought it was corny at first but you gotta try it before you say that.

You run in singles or doubles, pickleball? Both. I like doubles more because if you play someone that's good at singles, they'll just pop it right in the corner, back corner. You're sweating. And you also don't rely just on yourself. So there's less pressure. Yeah.

But if you got a shitty partner, like I do a lot, yeah, sucks. Yeah. Cameraman advice, a lot of cameraman. You gotta be submissive as a cameraman. You can't have any ego. You just gotta do it. If somebody asks you to do this, film this,

you gotta be willing to jump in that rock bar pool when Barney Blue's in there. You know what I'm saying? You know, you gotta fuckin' just do it. Let me ask you this, because this is a controversial thing in the camera community. Would you ever advise working for free?

Yeah. Why do you think I'm here? Because a lot of them don't want to do that. Fuck. You know what I mean? Nigga, you don't want to do that because you don't really love it. I would do this shit for free. I mean I have. And look at where it got you. And I'm still not where I want to be, but people look at me like I'm where I want to be. But dude, this is crazy because I hire a lot of cameramen for my events and podcasts and stuff.

And in their Instagram bio, a lot of them have no free work or something like that. Nigga, you better tell them to take that shit out real quick. Actually, I think that's idiotic. I'm the same way. I'll learn from someone, you know, I'll be someone's assistant. You can literally learn so much game if you do free work. You're literally being an intern. Being an intern learn so much game if you do free work. You're literally being an intern. Being an intern is one of the greatest things you could do.

100%. When I was broke, starting out, I emailed Gary B. You know who that is. Yeah, yeah. Yeah, I said, y'all, I'll work for you for free. Like, I'm down. I'll take the train to New York. I live in Jersey.

Yeah, that's smart. Yeah, let's run it up. Because how else are you gonna get in contact with? They're not gonna pay you. They don't know you. You have no value. Exactly. So why the fuck are you acting like you got value? You ain't got no resume I wish more people thought that way though, you know Because imagine if they were around you for like a couple hours a week learning the game social media game

If somebody was around me, they would make four million dollars in two years. Hmm I mean, you've probably done it so you can speak from experience You know? Would you ever get into boxing? I mean, I train not for boxing, but like, I work out every day as I mentioned earlier, but... I wouldn't be opposed. I'll knock somebody out. You got an opponent in mind? He knows who he is.

We gotta hit up Aiden Ross and make it happen. Oh, that's a good idea. Out here in Miami, it only makes sense. You got his contact? I do. Let's make it happen. Let's set that up. And it's the dude who fucked my bitch. So, you know who you are. Well, dude, uh, where can people get the merch? Where can people keep up with you and everything?

I mean, one way to support me and keep up with me, um, thank you for asking that, man. That's so kind of you. I want to give you some value, too. Thank you. You gave me your time today. Appreciate that. GirlsLoveArtist.com, I mean, a lot of you guys were very interested in these hats during Spring Break.

Had the red, white, and blue. They sold it out instantly. This is the best seller. It's a good design. And they're never restocking again. Oh, you're never going to restock? I mean, I might have like a limited edition version for it. There's a lot.

A little teaser. But we'll link that below, man. version for the July. Mmm. A little teaser. But we'll link that below, man. And Patreon, Cousin J, you know, it just takes one dollar to support a brother. Dream Squad house, guys. Yeah, man.

June, we're getting that Dream Squad house, man, and a lot of lives are going to change. People are going to be quitting their nine to fives man. It happened to me so it's only right to return the favor. I love it man. Thanks for coming on. It was fun.

Thank you Sean. Yup, check them out guys. Peace. Easy.