Digital Social Hour - How I Landed the Biggest Nightclub Residency | DJ E-Rock DSH #698

Episode Date: September 5, 2024

🎧 Ever wondered how to land the biggest nightclub residency? Tune in now to the Digital Social Hour with Sean Kelly as he dives deep into the electrifying world of DJing with the first DJ guest on ...the pod, DJ E-Rock! 🎶 Get ready for a packed episode filled with valuable insights and jaw-dropping stories from the DJ scene. DJ E-Rock reveals the secret sauce behind his success, from creating unforgettable vibes to mastering the business side of nightlife. 💥   Discover how DJ E-Rock's journey in the industry, his residencies in iconic Vegas clubs, and his collaborations with top artists shaped his career. Don't miss out on the behind-the-scenes scoop of DJing, the insane hours, and the art of reading the crowd. Join the conversation and watch now for more insider secrets. 📺   Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Watch now and subscribe for a front-row seat to the wild world of DJs! 🎤🌟   #DjTutorial #HowToDj #LearnHowToDj #DjBeginnerLessons #HowToMakeLoops   #Nightclub #DjTricks #DjSecrets #DjTips #DeepHouseMusic   CHAPTERS: 00:00 - Intro 01:03 - DJ Set Essentials 06:25 - Getting a Nightclub Residency 11:28 - Collaborations with Big Artists 13:58 - DJing for the San Francisco Giants 16:30 - Barry Bonds Home Run Party DJing 20:40 - Influential Figures in DJing 22:40 - DJing Income Potential 24:30 - Job at Culture Kings 28:38 - Finding DJ E-Rock 29:17 - DJ E-Rock on the Radio   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com   GUEST: DJ E-Rock https://www.instagram.com/djerock https://djerockonline.com/ https://youtube.com/playlist?list=PLI2iImLOMS7b62svq6WZboLh2o-LukktY&si=_eEqdXVI5U-lmtVc   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:43 That's why the bankers at Merchants Bank are here, ready with exceptional service every step of the way. Let's dream together. Visit merchantsbank.com to get started. Merchants Bank is a proud member of FDIC. It's a dream to be able to play music and create a vibe and create moments that people will sometimes never forget. And sometimes people are coming into that nightclub and they're celebrating, you know, milestones in their lives. That when that one song pops on and all of a sudden creates this moment that they talk about for 20 years. All right. Welcome back to the Digital Social Hour, guys. I'm your host, Sean Kelly. Got a great guest for you guys today. First DJ on the pod. Wow. I'm honored. Yeah. DJ E-Rock. I'm honored, my man. Hey, can I tell you something real quick? Because I was actually driving here and I was
Starting point is 00:01:34 thinking about this, but your name is like probably the coolest name in podcasting I've ever seen. You have three first names. I do. Which is really amazing. That's rare, right? It's very rare. It's very rare.'s very rare yeah never seen but think about someone like the most like successful like brands like yo that's like two first names three i mean yo yeah yeah that's pretty dope i could start a three first name movement there you go there we go there you go i mean yo there's sean john which was like a very successful like you know clothing line from diddy and yeah you know but i mean come on man like yo it's great name let's do. I can't wait to dive into your
Starting point is 00:02:05 world. Cause I don't, I don't know much about DJs, honestly. Okay. Okay. Now from the outside of looking in, it looks easy, but talking about the work that goes in behind the scenes, cause no one gets to really dive into that side of things. You know, I, I seen this, uh, I don't want to call it a meme, but I seen seen this clip from another podcast not too long ago. And how you say that DJing looks easy. A lot of us, I think a lot of DJs could agree, but this clip actually mentioned how it's like playing Tetris at level 19 through a period of four hours. Okay. at like level like 19 like through through like a a period of four hours okay because you you're constantly figuring out like you know okay what's the next record what's the next play what's gonna
Starting point is 00:02:50 what's gonna happen when i do this because at the end of the day if you're looking at at like you know the grand scheme i mean it's a business yeah you know so obviously if you're if you're self-serving if you're you know like only doing things that you want to do because like you know like oh this is my favorite song but you're not appeasing to the crowd like you're not you're not going to drive revenue yeah you know so um the the the back end work and and especially these days like you know it's became very extensive you know in our field it's it's become from you know and a lot of people have a lot of arguments about like, oh, well, I'm just a good DJ. I shouldn't have to, you know, promote or this and that, you know, and today, like, you know, there's a lot of that checklist has gotten longer, you know, not only do you have to be a good DJ,
Starting point is 00:03:35 you have to have these relationships, you have to, you know, post, you have to create your own flyers, you have to curate this moment, curate that moment, you know, there's a whole bunch of things that go into it, you know, to, you know know to do this at a high level yeah that makes sense now do you have a set playlist every night or are you kind of feeling the vibe out of the room i would say like for me i i i would have like you know a safe like 10 minutes that i play that i probably like you know will jumble around and kind of figure out what the room is about. I like to call it the 10 minutes of texture. I kind of, hey, look, I'm dropping these four things,
Starting point is 00:04:14 and I'm going to see what reacts the best, and that's going to be the truth teller of the entire night. But for the most part, know and for djs that that are uh watching this like i i'm actually one of the djs i don't have crates i have the worst organizational system of my music completely what's crates uh crates are like you know like boxes that you can create like folders oh okay you know folders that you can like you know organize your music in in this program that we that most of us use which is called serato um i i don't have many of them you know i kind of go off the cuff and kind of go like you know with with what i'm feeling but with in the confines of what i'm learning
Starting point is 00:04:55 while i'm like you know playing that set you know yeah and the hours you're working are nuts right like you're up till 4 a.m yeah i you know for me i would say um you know i start my day maybe around like you know my dj day at least you know i you know i do more than obviously you know the dj thing but you know i'll start that day maybe around like 7 30 um and it's crazy because i feel like um that 7 30 start time, it sets the stage for a good night. What am I doing? What am I consuming? And consuming not in regards to just what I'm eating.
Starting point is 00:05:34 Obviously, you don't want to have the wrong meal and walk in with a brick in your stomach. That's the wrong thing to do. But I'll sometimes sit in the dark. No noise. Really? Nothing. Read. go through music, you know, just kind of vibe out, you know, and that's what I do. And until like maybe about like nine, um, I'll shower sometimes I'll, uh, you know, I'll catch dinner with like, you know, people that want to, you know, that want to accompany
Starting point is 00:06:02 me to, uh, to the club friends, you know, whatnot. And, you know, we'll, we'll, we'll, we'll catch the vibe there. And then it rolls into obviously the set. Yeah. And I feel like those like elements for me. And that's what works for me. Like if I can have, if I can set the stage, right. Like I'll have like a really good night and a really good set, right. You know, and, and that turns into return business. Yeah. You know what I mean mean how long is a set on average right now for me it's about it's about two hours okay 90 minutes to two hours you know um back in the day um you know i'm from san francisco yeah uh we had a uh and there still is a big thriving bar scene out there but used to do a lot of bars you know a lot of uh a lot
Starting point is 00:06:43 of nightclubs out there ran a few actually um but like those sets were sometimes you know four or five hours geez and stuff you know i mean i'm not complaining though like you know it's it was a it's a dream to be able to play music and and create a vibe and create moments that people will sometimes never forget yeah you know i mean sometimes people are coming into that nightclub and they're celebrating, you know, milestones in their lives. You know, they're celebrating, like, you know, their birthday, you know, and sometimes when that one song pops on, they're, you know, they're lighting up and all of a sudden it creates this moment
Starting point is 00:07:18 that they talk about for 20 years. Right. You know, so I can't be mad. I mean, if four hours said, two hours said, I'm happy either way, you either way you know yeah now a lot of djs don't get to the point you're at where you have a residency at a huge nightclub what were some of the things you did on the business side that you think led to that for you you know i i learned the business side when i used to run a nightclub in uh in san francisco called uh it was named infusion lounge um very very i i'd say it's probably the most historic nightclub in or one of them in in the city before its time um it was the first vegas driven
Starting point is 00:07:54 uh bottle service nightclub so i learned a lot from from being on the inside like you know having to sit at the table and hearing these conversations from a business standpoint from you know what what what causes like you know big moments to to drive revenue like you know or or customers and and and being able to have a following and stuff like that or even for the people i used to do all the bookings there yeah and i would learn you know how operators would look at each booking it wasn't necessarily oh yeah he's a great dj but if he was a great dj but then brought nobody or or had a bad attitude or whichever like you know there were so many different factors that like that went into it that made me understand how i needed to be as a dj you know i was like okay like you know these are
Starting point is 00:08:43 the benchmarks that these guys have or the successful guys that I'm booking have. Those are the benchmarks that I want. Um, you know, eventually that led to, you know, me, you know, getting, you know, I mean, I've had probably several residencies in Vegas over the last, you know, 15 years now. Um, I'm grateful, you know, for all that. I mean, it's changed my life, but, you know for all that i mean it's changed my life but you know learning the business side is definitely very important and you know i encourage anybody that's watching this is is you know to learn that as much as possible dive into that hey if you can get a seat at the table you know where you can learn the business of of dj'ing then definitely you know dive into that absolutely do you think a dj could make or break a nightclub absolutely because if they're ass i mean it kind of kills the vibe right kills the vibe you know
Starting point is 00:09:28 you get negative reviews people talk about it on social media people don't return right people don't want to come back because the music's super important at clubs people got to remember that nightclubs aren't experience right they're experiential you know what i mean so when you're when when you're the the captain of that experience and you're just literally all over the place and you're not honing in on the needs of your crowd you know and look every every club is different not all clubs are the same so obviously every crowd has a different need but if you're booked for a specific crowd and you're not catering to that need and those people think that you're
Starting point is 00:10:05 completely asked and yeah they're not going to come back yeah because there's certain clubs that are more hip-hop oriented edm what's the club you're at right now what kind of crowd is up i'm in a few clubs um you know i have a I'm at Marquee. I'm at Hakkasan every now and then. Nice. Where else? Jewel. I'm there quite often. I'm actually be there.
Starting point is 00:10:32 I don't know when this is coming out, but I'll be there on Monday, July 31st. Nice. And every club has a different need. Yeah. Some are a little bit more hip-hop skewing, or some are a little bit more you know hip-hop skewing or some are a little bit more like open format some are more dance driven it just really depends plus at the same time it depends on the night yeah you know i feel like in vegas like a lot of like a lot of night clubs like you know you know what to expect on this like a certain night like i would say probably like a
Starting point is 00:10:59 saturday night at jewel will probably be a little bit more open format than it would be on a monday even though you could play open format on monday but i know the needs of like a local las vegas crowd would probably be primarily hip-hop yeah so or 80 70 80 hip-hop interesting where have been the craziest sets you've ever played man obviously here obviously here you know something i can't talk about but you know vegas is is a is is Vegas is an amazing city. If you learn how to navigate through here and you're in the right places with the right people, it could definitely, you know, I've had some, you know, great times out there. I'd probably say top three hangovers, Miami, Miami is definitely, uh, it's a, you know, a great city. Um, where else, man, you know, Chicago is an amazing, an amazing city too. So I love, actually, I've had some great, great times and great sets in Chicago at town, Chicago as well. Not in LA. You know,
Starting point is 00:12:03 I have had a couple, a couple of good nights in LA. I'm, I don't know, maybe I feel like LA and Vegas are kind of like the same. Cause like, I'm so back and forth, but yeah, you know, I've, I, I used to have a residency at a, at Hyde sunset, shout out Frankie Delgado. Um, you know, I've had some great nights there. Uh, you know, Avenue, definitely some great nights um you know la is definitely definitely uh you know up there for sure nice have you collaborated with any big artists or anything in the space yeah i've i've had residencies with people like uh i remember early on you know t-pain nice um you know i used to open up from like mustard paulie d um metro booming nice you know before metro booming was really
Starting point is 00:12:47 who metro booming is today i'm actually reuniting with that guy for a lollapalooza after party um next friday sick and shot you know in the shy so you know yeah you know little john um you know i mean yeah there's so many i mean i remember playing you know a night at hayes which is now called jewel um and you know we've had like you know kendrick lamar's first like you know performance in vegas there you know but yeah i've definitely seen a lot definitely have i've shared the stage with a lot of people there's so many people that i i wish i can name off the top of the head but i mean i'm sure that if you you know if you've heard of them you know i've definitely like you know that's sick definitely played alongside of them and that's one of the good parts about the business right the networking you've been able to meet
Starting point is 00:13:32 some great people definitely definitely i mean through that residency with t-pain i was able to put out a record with him nice um you know that record is still doing well it's called checkout you know featuring myself mario e clayton william uh obviously t pain you know um you know yeah there's there's a lot of opportunities that that that come out from from doing what we do on a regular basis and i'm but it doesn't just stop it like the gigs it's like you know going out it's it's being out in the streets it's being out supporting other people it's being out shaking hands you know and kissing babies like you know 24 7 and just making sure that people but not only that that people know who you are people know how you are you know what i mean
Starting point is 00:14:14 i i don't think a lot of like the success that i've seen has really just came because i'm a good dj i think a lot of it just came because you know i'm just a good person wow you know what i mean and you know when you're a good person. I think a lot of it just came because I'm just a good person. Wow. You know what I mean? And when you're a good person in this business, and people will always say that this business is crazy, it's shady. I've heard that, yeah. It's not good and this and that. But if you're a diamond in the rough and you're a good person
Starting point is 00:14:41 and you're a breath of fresh air, it incites people to want to help you. It incites people to want to work with you yeah you know i mean if you if you're walking around with a bad attitude and you're arrogant and this and that you know i mean it's a turnoff it's a turnoff who wants to work with people like that i wouldn't exactly i also saw you were the dj for the san francisco giants for five years san francisco giants for five years um that's where i pretty much started like you know my sports djing career yeah um you know i was there for a minute you know i was there for uh for two of the three rings during the even year magic era which was great so i got to walk in a parade you know and all that i was an experience i'll never forget
Starting point is 00:15:22 you know um you know i today actually i still do sports you know i'm with the uh here locally with the xfl vipers oh sick which is great you know um also with um you know i still do you know things in san francisco i'm i'm the founder of the dj program for uh the san francisco 49ers which is called the amp squad it's a collective of djs that not only are probably the best djs in the bay area or in 49ers uh which is called the amp squad it's a collective of djs that not only are probably the best djs in the bay area or in 49ers fandom uh but also um you know they're they're they're probably the biggest fans in the world and uh san francisco is yeah really yeah or the djs on the squad oh djs on the squad so um you know i still do that that's about like you know two to
Starting point is 00:16:04 three games a year and you know i i pilot the program we're in our ninth year um you know i still do that that's about like you know two to three games a year and you know i i pilot the program we're in our ninth year yeah you know right now which is you know a blessing and uh you know i'm looking to do more you know do a little bit i've done stuff with the knights out here golden knights you know um you know and obviously we know that you know vegas is like a thriving sports market so hopefully i can expand that footprint yeah out here like you know as more teams come and you know more conversations are at yeah if you could get the we're getting mlb and nba right you could get both of those i'm excited you like sports i like uh nba like nba who's your team i'm more of a person guy i'm over person yeah who's your player then you're gonna hate this probably butBron, I don't hate it at all.
Starting point is 00:16:45 Oh, okay. I'm either hate him or you love him. So I, I love, do you get people on the show that hate LeBron? Oh yeah. Really?
Starting point is 00:16:51 I don't understand why he gets that type of hate. Uh, yeah, I don't know. I guess when you're that good, it's polarizing. Like Jordan got a lot of hate too. Yeah,
Starting point is 00:16:58 no, for sure. I, you know, now I understand the whole entire like polarizing debate of who's the goat, Jordan or LeBron. I mean, in my eyes, I think it's Jordan. But, hey, look, if it's LeBron to you, then, yo,
Starting point is 00:17:12 there's no right or wrong to the answer. It's an opinion question. Yeah, you know what I mean? People get so heated over someone else's opinion. Really mad. Really upset. But, hey, yeah, LeBron's done his thing. I mean, yeah, LeBron may be bringing an NBA team here, which will be amazing. really mad really upset you know but hey yeah lebron's done his thing i mean here lebron may
Starting point is 00:17:26 be bringing a nba team here yeah which will be amazing you know yeah you also dj'd barry bond's uh record-breaking home run party i mean that's legendary i gotta hear about this that that was definitely uh a big turning point in my career uh not only was i like a huge barry i still am a huge barry bonds fan and for the record i think he should be in the hall of fame i don't care what anybody says no he's not oh because of the steroid the whole scandal i'll put it like that um so yeah i i dj'd i got booked to dj the uh celebration party for his uh his record-breaking home run for the all-time record and uh man it was the who's who of baseball in there at the time and you know i grew up obviously in the 80s and 90s so i mean
Starting point is 00:18:12 you had people like jeter and um i mean dude the list was crazy you name it but i remember there was a moment i've told this story before but there was a moment where i was djing and it was early in the night you know i was excited i was young at the time you know i mean how many years ago was that i was young man i i remember seeing it on tv maybe like 12 years ago or something maybe a little bit longer longer yeah i think it's longer because i wasn't in vegas i've been in vegas for 15 years okay so it was before that but that was a moment that led to me, you know, profile moment that led me coming to Vegas. But I remember DJing.
Starting point is 00:18:49 And when I say it was the who's who there, like, I mean, I remember playing records and Reggie Jackson is walking by. Not only that, Reverend Jesse Jackson is walking by. Willie Mays. Damn. You know, like people that like, these guys are legends. Legends, yeah. Like not just in baseball, but globally.
Starting point is 00:19:11 Yeah. Global icons, you know. But there was a moment where I was playing a record and it was very vulgar. And Reverend Jesse Jackson was sitting in front of the DJ booth at the time. And I remember it was, you know, I had no sense back then. I was a lot younger. But I was playing a record. I had very suggestive content at the time.
Starting point is 00:19:33 It was very inappropriate for the hour. Yeah, yeah. Definitely a mistake. But I remember it said the lyric. And it was really loud. It was in the club. I remember you think Reggie, I mean, not Reggie, but Reverend jackson is in a club like you know with that loud of music he's hearing everything yeah so i remember the lyric like you know was was was on the loud on the pa and he
Starting point is 00:19:56 looks at me and gives me this really like you know like i wouldn't say evil he's a reverend but you know really like yo what are you playing stare yeahare. Yeah. And I remember I was shook. I was like, yo, like, that's Reverend Jesse Jackson. He just gave me, like, you know, the stink eye. What are you playing right now? It's 9 o'clock at night. You know what I mean? Did you stop the song right there?
Starting point is 00:20:18 I got out of it pretty quick, you know, and played something a little bit more suitable. But, like, you know, you know yeah like moments like that happened i remember there was another moment where um where i was playing it was like you know early 10 o'clock and you know and i actually felt bad but then um a lady came up to me and said hey you know sir you know we appreciate your work but can you turn it down because willie mays can't hear and i'm like oh wow wait like like i'm so young at that time like yo who who participates in conversations like that at that age you know and i'm like willie mays like like the willie mays like i'm more moved that like you know that that he's you know here and i'm in the same room
Starting point is 00:20:58 as you know as him and it's like yeah he can't hear but if he can't hear he's gonna leave and he wants to be here for barry i'm like oh i'm so sorry so i turned it down wow you know but yeah that party was definitely you know an amazing experience i'll never forget it you know uh barry had a speech you know it was the who's who of baseball like you know it was probably it was during all-star weekend yeah and it was uh in san francisco last that's legendary but it was definitely like yeah that was big that was big that's huge i've had a lot of moments like that and you know it that but that one for sure being a fan and you know i mean barry is is still you know an icon and an idol to me you know so being able to do that at such a young age and i opened up for dj cassidy so i got to nice share the stage with him and you know we know that what he's done i mean he's got the past the mic series online and stuff like that
Starting point is 00:21:50 so who are the uh who are like the pioneers of the dj space is there like a few guys that really changed the game you know i think that's a i think it's a relative question. Okay. You know, I think it's different for everybody, you know, because like for me, you know, I have a set of people that changed the game for me, you know, and that inspired me in different ways. You know, like I grew up a Bay Area kid listening to people like, you know, Dave Meyer, DJ Franzen, you know, who is, you know, another big Vegas local out here. You know, he's got Key to the City, you know dave meyer dj franzen you know who is you know another big vegas local out here uh you know he's got key to the city you know but i grew up listening to him on the radio in the bay area i also grew up listening to uh jazzy jim um you know but you know i've had different people at different times that i'm like yo that that just changed the game for me because it's always evolving you know what i mean dj am when i used to open up for him at a club called uh aura and pleasanton like you know there was uh you know a lot of people in that in that i mean that i could probably say that changed the game for me
Starting point is 00:22:56 that probably weren't necessarily in the same conversation for other people you know what i mean yeah not as like mainstream guys yeah you know like aoki's mainstream yeah aoki's mainstream and he could probably be a game and i love what he does but he's probably a game changer for somebody that's a little bit more you know dance oriented like i don't know much from that space um i do oh you know good enough you know good a good enough of knowledge but you know for me like you know um you know i come from like I come from that old school, 80s, 90s, boom bap era where someone like Jazzy Jeff is like, I'll still pay good money to go see Jazzy Jeff live. You know what I mean? And that's something that, like I said, I think it's different for everybody. You know what I mean?
Starting point is 00:23:41 Yeah. Speaking of money, how good is the money in the DJ space? It can be great. It can be great great i'm not rich by any means um but hey look you know i've i've been able to take care of my family for quite some time just doing this it's um it's not only a thing and this is the you know one thing i wanted to get across about that question was you know the money could be good but the money doesn't have to stop there you know djing has enabled me to open up doors for other opportunities right you know it's it's enabled me to to you know have a marketing agency it's enabled me to at one
Starting point is 00:24:20 point have a graphic design agency it's enabled me to you know have a concierge company at one point have a graphic design agency it's enabled me to you know have a concierge company at one point it's enabled me to dive into other businesses and other spaces you know like people wouldn't know this i mean i worked at you know shoe palace for like six years you know as a marketing you know manager i worked uh at zappos you know and and, you know, was a big piece of them evolving their brand with a team that was supposed to, like, you know, dive into the sneakerhead world. You know, people wouldn't. But all that came from me DJing, which is crazy, you know. And I feel like, you know, like DJs could definitely make. I mean, because you're constantly thinking. You're constantly on the fly, you're constantly making plays and, you know, you
Starting point is 00:25:08 have to market yourself. You have to figure out how to like, you know, always elevate yourself and all those skills could be used to like, you know, a company like to a nightclub. I ran four nightclubs in San Francisco. Wow. You know, I still dive in on, on, on on on strategic marketing plays with some of the hospitality companies out here whether it's through the lens of culture kings i work at culture kings today as a marketing guy yeah you know how did that happen because that's a huge
Starting point is 00:25:33 company it's a huge company man and uh you know i i count my lucky stars um you know i mentioned that i worked at zappos yeah for for a couple years let's say five or six. We opened up a store called Zen in Koreatown in LA. Great store, great space, amazing neighborhood. I still love Cape Town like no tomorrow. The only issue was obviously we launched in the middle of a pandemic. And Zappos is an Amazon-owned company, so you would only expect that they would want the profitability of that company to constantly be up and up and up and up. Yeah, they're all about their margins.
Starting point is 00:26:12 Yeah, that's business. It's corporate. So after that, we ended up closing the company probably, I'd say, in April. I got laid off in April, but it closed a little bit down the line. And then I got recruited by a good friend. Her name is Monica Lynn. She used to work at a brand called Popular Demand back in the day. And she used to send me clothes and shorts and hats and stuff like that.
Starting point is 00:26:36 And we've always remained friends. Nice. One day, she calls me and she's like, hey, I have something that we could probably work on. And I think that this is probably up your alley. And I had already been laid off. I was, you know, very vocal about it on Twitter. I wasn't upset about it. You know, I was more so making, you know, a joke about it.
Starting point is 00:26:55 I was like, hey, look, now I have all this free time. I'm actually enjoy Vegas. Yeah, I'm gonna go out. You know, I'm going to enjoy my time out. She calls me. She's like, hey, I think i have something that we can work on you know i want to see if it's if it's something you're you're interested in and and you know it's it's it's it's it's interesting i'm like what is it i i meet up with her she shows me this space it's in caesars it's looks like a nightclub and she tells me like this is going
Starting point is 00:27:19 to be the future home of of culture kings las vegas you know culture kings very story brand in um in australia new zealand yeah you know they are the uh the authority in streetwear sneakers and whatnot so obviously this was you know in the same vein of what i was doing for for zen and zappos and even shoe palace nice like you know throughout my career um you know at first it started out where it's like hey look we need to thread in you know this brand and this company with the local fabric and you know you know everyone you you you you know are in the right circles we believe that you could probably be the person to bring the right people in here you know that can help us like you know push you know
Starting point is 00:28:01 the the messaging the gospel out there you know and um i said yes and yeah here we are like you know push you know the the the messaging the gospel out there you know and um i said yes and yeah here we are like you know pretty much almost like you know we're already pretty like looking at our one year anniversary wow um yeah we threw a crazy like you know grand opening had dj drama you know uh pretty much like usher in the soundtrack i played a little bit we had a um a couple locals and stuff like that but we had like you know pretty much like allhering the soundtrack. I played a little bit. We had a, um, a couple locals and stuff like that, but we had like, you know, pretty much like all of Las Vegas, like, you know, in there and it was great, you know, it was, it was an amazing, you know, night, great energy. And, uh, you know, that company is definitely, you know, I, I love the culture of, uh, of, of, uh, of that company more than anything. You know, I feel like a lot of us look
Starting point is 00:28:44 out for each other. I feel that, you know, we really see eye to eye on a lot of things, you know, and at the same time working with the team that I work with where we're, you know, we're all kind of like the same, you know, we're all fighting for the same goal. Like, you know, we're all, we're all, we've all bought in, you know, it feels like a team. It's like, yo, like an NBA team, like people will say like, you know, like for instance, for instance like you know i don't know if there's any jordan pool fans listening you know i'm a warriors fan yeah and the big thing was you know they didn't move jordan pool because of his
Starting point is 00:29:15 talent or his skill set they moved him because apparently he wasn't sold or he didn't buy into the system chemistry yeah you know but i feel that, like, you know, the chemistry that I have with this company versus a lot of other companies is definitely there, you know. Nice. And that's important. Yeah, super important. That's important.
Starting point is 00:29:34 And, you know, it's, yeah, one team, one dream. You know what I mean? Love that. Man, it's been a blast. Anything you want to close off with and where can people find you? You know, I got a lot more that I talk about. Is it okay if I plug my podcast? Okay, so I got a blast. Anything you want to close off with and where can people find you? You know, I got a lot more that I talk about. Is it okay if I plug my podcast? Okay, so I got a podcast.
Starting point is 00:29:49 It's called The Full Convo. Some of your favorite, like, you know, stars from today, I'd say, like, you know, someone like Blast, Wiz Khalifa, Big Sean, you know, JID, Dream. Like, you name it. They're all on this podcast. They come by the store. We get to talk shop. A little fireside chat. It's called The Full Convo or on the culture king side it's called between takes you can find that on youtube or you can see uh everything that i'm doing like whether it's uh
Starting point is 00:30:13 something smart or something dumb on my instagram at dj erock or um and we didn't get to talk about this like yo i'm on the radio you know pretty much full time uh you can catch me here locally in las vegas on real 1039 um you know i'm actually very involved in everything over there and then also on fridays and saturdays on real 92.3 in los angeles oh and various stations around the country so killing it man yeah man thank you for having me yeah thanks for coming on man thanks for watching guys see you next time

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