Digital Social Hour - How I Made $2M from Tony Robbins’ $250K Event! | Marshall Sylver DSH #609
Episode Date: August 6, 2024🎥 How I Made $2M from Tony Robbins’ $250K Event! 💸 Ever wondered how to turn a $250,000 investment into a whopping $2 million? Tune in now to the latest episode of Digital Social Hour wit...h Sean Kelly, where Marshall Sylver breaks down the jaw-dropping secrets behind his colossal success at Tony Robbins' event! 😲 Marshall Sylver reveals his masterful strategies for selling from the stage and how he cleared $2M while Tony Robbins walked away with $250K. From leveraging hypnotic language patterns to the art of making irresistible offers, this episode is packed with valuable insights that can transform your sales game. 🧠✨ Don't miss out on this electrifying conversation that dives deep into the power of mindset, effective sales techniques, and the importance of believing in your product. Join the conversation and learn how you, too, can achieve extraordinary results! 🚀 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🔥 #DigitalSocialHour #SeanKelly #Podcast #MarshallSylver #SalesSecrets #TonyRobbins #Entrepreneurship #SuccessStories #WatchNow #Subscribe #InsiderSecrets #CreatingCompellingOffers #BuildingWealth #EventMarketing #StageSellingSecrets #2M CHAPTERS: 00:00 - Intro 00:41 - Marshall Sylver 05:17 - Donald Trump 07:59 - Your Biggest Idea 11:32 - Importance of Selling 12:53 - Chasing Money: Past vs Present 15:37 - Impact of Kids on Life 16:21 - Gender Perspectives 17:20 - Influence of Upbringing 21:37 - Parenting and Relationships 24:06 - Daughter’s Entrepreneurial Journey 25:15 - Public School vs. Homeschooling 27:13 - Mentalism vs. Hypnosis Explained 28:18 - Overview of Marshall’s Event 29:45 - Free Ticket Offer for Marshall’s Event APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com GUEST: Marshall Sylver https://www.instagram.com/marshallsylver https://sylver.com/ SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
Discussion (0)
Hired Tony Robbins for $250,000.
They're going to pay $50,000 for jet fuel for him.
Yeah.
So he's going to walk out of the room with $250,000.
They don't pay me anything.
They don't pay my expenses.
They don't pay a speaker fee.
I just get a percentage of what I sell.
Except Tony will go in and get a $250,000 speaking fee.
And he's amazing.
And then I'll go in and I'll clear a million and a half to $2 million from the same event.
Damn.
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Finally got him on, guys.
Marshall Silver, thanks for coming on, man.
I'm glad I'm here.
It's been a long time. We've been chatting for, gosh, a year at least. About a year, yeah. Yeah. Thanks for on, guys. Marshall Silver, thanks for coming on, man. I'm glad I'm here. It's been a long time.
We've been chatting for, gosh, a year at least.
About a year, yeah.
Yeah.
Thanks for coming, man.
And you're crushing it.
Doing what I can, dude.
This show is amazing.
You're crushing it.
You've had just about all these great names and great content on, so congratulations.
Thank you.
I've had a couple of your clients on.
I've actually been a client of one of your clients.
Who's that?
Dom the Hypnotist.
Oh, yeah.
Tried out two sessions with him.
Awesome.
Yeah, we did. Dom, when he came to me, obviously is extremely successful Dom the hypnotist. Oh yeah. Tried out two sessions with him. Awesome. Yeah. We did
Dom when he came to me, obviously is extremely successful as a hypnotist. And I told him that
he should start doing live events, that that's where the money is. One to many. And the first
event we did together, uh, about 70 people in the room and we did $850,000 in gross sales in two
and a half days. That's nuts, man. But that's what I do.
Yeah.
I sell things.
You're one of the best in the world at selling from stage, right?
I am.
And if I meet somebody better than me, I'll be their best student.
I'll pay them whatever I got to pay them.
Did you start off selling from stage with success, or did it take some time to build that up?
You know, as you know, my history is I'm a hypnotist.
And I got a call from a client one day.
I had been performing at the Stratistry here in town.
And I had finished my run.
And I get a call from a real estate trainer named Ron LeGrand.
And Ron said, I've got 1,000 people in Atlanta.
They've all paid 1,000 bucks apiece.
How much would you charge me to come out and do your hypnotic show?
And I said at the time, this is 1999, I said, $25,000 plus two
first-class tickets, lodging, ground transportation. He said, oh my God, is that the best you can do?
He said, what if I let you come back and speak the next day to the group? I said, I would let
you pay me another $25,000. And he said, no, you don't understand. What if I let you come back the
next day and sell to this audience and keep the money?
My belief is you take a bad gig until a good gig comes along.
So I said, sure, just pay my expenses and I'll come out and I'll do the show and I'll do the keynote.
And so I went out and I offered up.
I had never done it before, so I didn't know what to do.
I offered up a $500 event and 800 people out of the thousand leapt out of their seats and raced back to the back and bought the $500 program.
Wow.
That's easy math.
That's $400,000.
Yeah.
My whole life changed.
I realized that here I am trying to get people to pay a speaker fee when if I just get paid on what I actually produce on my sales, I'll make a whole lot more money.
But also selling on stages in art because people can sell to audiences with very bad results compared to you.
And that's common.
So what do you think about you makes it so compelling of an offer?
I have an unfair advantage.
And I don't even think it's the offer because we train a lot of speakers to close from the stage.
And certainly you have to have an ethical offer.
You have to have an offer that's worth whatever you're offering it for or I won't teach it anyway.
But I think beyond that, so many people have a challenge with selling. They
almost feel guilty when they're selling. Yes. And they telegraph that when they go to sell.
And because those that are afraid to buy always telegraph that fear when they're selling,
what happens is they telegraph it and they don't sell well. With me, I know I'm doing people a
favor when they buy my products. It's good for me. It's good for them. It's good for the entire
economy. Everybody wins.
So not only do I have, obviously,
hypnotic language patterns and all of that in my tool belt,
I also have a very deep belief that I'm obligated.
You know, when you believe in something,
you have a moral and ethical obligation to sell it.
Yeah, we're going to have to talk
because I have events for 500 people.
I've had 10 of them, and I've never sold anything.
Because of what you're saying, I feel guilty, but you've kind of changed my
mindset on it. Well, and I, and I noticed that a lot in the digital space, people that are really
good online, or maybe they market a lot online. You put them in the real world space and it's
almost like they feel guilty. It's almost like they're embarrassed. And they'll usually say
things like I'm doing an event. It's not going to be a pitch fest. And I always kind of
cringe when I hear them say that because, you know, again, salespeople, we're the cornerstone
of the economy. So when you're at your event and you don't sell, no matter how good the content is,
if you don't sell, you're harming those people. Yeah, it's funny, right? Because salespeople are
seen kind of negatively in the public eye. Could be. And I wonder why that is, maybe because of movies or something.
Yeah, I just think that part of it is, once again, people are afraid to buy because they think someone's going to pull the wool over their eyes.
If I were to sell you something for $500 that ended up making you a million dollars in the next year, and you were able to fast forward a year to see that result, you'd say, yeah, please sell me that thing for 500 bucks. But I think that, you know, and usually they say used car salespeople, you know, you're like a used
car salesman. And I'm thinking, well, people need cars and sometimes people buy them used. So what's
wrong with that? And there's nothing wrong with that. Absolutely. You've shared a stage with Trump
I saw on your Instagram. Many times. What was it like meeting him? Oh, he's amazing. Yeah, he's
brilliant. Nice. Any dialogue there? Anything you want to know. I'm a massive fan, big supporter. I have been
backstage. Usually what it is, is they'll bring somebody like Trump or Tony Robbins in to an event
and they'll be the draw. They'll be the person that fills the room up and they'll pay Tony Robbins
or even Trump. I know the last time I did an event with Trump, they were paying him a million-dollar speaking fee
to come to the Real Estate Wealth Expo events.
Wow.
And so there's 15,000 people in the arena.
They would put Trump on.
They usually put Tony Robbins on before me,
or they'll put Trump on after me
because they know the room's going to be filled.
And then they bring me out
because I'm the one that makes them money.
So if they hire Tony Robbins for $250,000, they're going to pay $50,000 for jet fuel for him. So he's going
to walk out of the room with $250,000. They don't pay me anything. They don't pay my expenses. They
don't pay a speaker fee. I just get a percentage of what I sell. Except Tony will go in and get a
$250,000 speaking fee, and he's amazing. And then I'll go in and I'll clear
a million and a half to $2 million from the same event. Damn. It's what I do. So you're so confident
in your abilities that you don't want shit up front. You just make it on the back end. No. And
again, that, that event that I was telling you about, you know, that I went down to Atlanta
and it changed my whole world. I made $400,000 in 90 minutes. And that wasn't even the back end.
Crazy. You know, my back end, like at your event, when I teach you how to structure the event,
you should be doing a minimum of $5,000 a head.
So if you have 500 people at your event, that event should clear at least $2.5 to $5 million
just by the nature of making good offers to people.
Wow.
That is a game changer because I've been having these for five years and I've lost money.
And most people do.
Yeah, most people do.
And I see it a lot.
And again, I don't know what it is.
Actually, I do know what it is.
A lot of the people in the influencer space,
their whole identity is tied to the number of...
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Subscribers or fans or whatever they have, and they're afraid, you know, if I offer up
something for sale, I'll lose some of my following and I'll lose some of that power there.
And all I can say is two words, Grant Cardone.
I love that.
He just came on.
He's amazing.
He's different, man.
Man, he's different.
He's very different.
And, you know, while I may not agree with some of the stuff he does, what he's built
as his empire, it's brilliant.
How long you been out here?
I know you got one of the biggest houses in Vegas.
I do have a big house. I, in 1994, had an idea.
And the idea took me from being $250,000 in debt.
Within two months, I had retired all the debt, and I had $2 million liquid net in the bank.
Wow.
That year, the idea that I had come up with, we did $120 million in sales, and I netted $22 million.
Holy crap. So I was living down in San Diego,
1994, and I'd always wanted to have my show on the Strip in Las Vegas, my hypnotic show.
And so I also didn't want to pay California 13% of $22 million. So I moved to Nevada,
opened up my show, and as they say, the rest is history. I happen to love the ocean and I love Vegas. You know, I landed back here, I think
Sunday or Saturday, and I love Vegas. And I also love the ocean. So imagine you make $10 million
a year. In California, in that bracket, you're at 13%, so $1.3 million. If you live in Nevada,
you keep that $1.3 million in your pocket,
which means you can have a very large house in Nevada. You can have a house right on the ocean
in San Diego. You can fly back and forth on a private jet and still have money left over.
Right. Yeah, those jet suite flights are cheap these days.
They are. I've heard. I'm not flown jet suite. I've heard it's good.
You fly your own?
We usually charter, and then Joe Biden came into office and gas prices changed.
And so there was a service that was running for a while down in Southern California called SetJet.
Oh, I heard of that.
SetJet was great.
They were flying Challenger 850s.
So they were flying beautiful airplanes, kind of like a Gulfstream.
And it was $750 per person.
The downside was if anybody else wanted to fly with
you, they were on the plane with you, except most of the time when we flew, myself and my wife and
my three kids, we were the only ones on the plane. So I'm getting a charter for four grand one way
that now with gas prices being what they are would be about $15,000. And if we were on a Challenger,
that size plane, that big plane, it's a $35,000
charter one way. Yeah, that's crazy. Was your wife with you from before you came into all this wealth?
No, I made millions and millions and millions of dollars. I, in 2007, was doing an event back in
Boston. There was a thousand people in the room and four rows back on the center aisle was this
gorgeous woman. And so,
as you know, if you're going to make a sale, you've got to qualify your prospect. So I got
on stage and the first thing I said was, who here is single and would love to have an awesome,
intimate relationship? Well, I pointed at myself and looked her square in the eye
and she smiled, but didn't put her hand up. So I knew she wasn't single. So then I asked,
who here is in a relationship and wants more
passion in that relationship. And not only did she not put her hand up, she looked away from me.
So the cold read, cause that's what I'm going to teach you when you come to a turning point,
the cold read was she was in a relationship, but she wasn't happy. Wow. So I said, game on baby.
And so I hypnotized her without her knowing it. And without the other thousand people in the room
knowing it, I hypnotized her to walk up to me and ask me out on a date.
No way.
Yep.
17 years later and three babies, I'm still in trance.
That's crazy.
So you're able to hypnotize people without them knowing?
Of course not.
Of course not.
As he nods his head up and down.
Yeah, of course.
That is the process.
Wow.
You know, ultimately, hypnosis is influence. So it's not hard to
hypnotize people. It's hard to bring them out of the trance that they've been in. You've done,
you said, 10 events, and you've had 500 people on average at every single event,
and you've lost money at every single event, you said, which is not uncommon.
And for me, the obvious answer is, well, we should sell them something. But for whatever
reason, maybe something that I've already mentioned even, you didn't want to sell at those events
because if you wanted to, you would have. And so what I do is I come into highly successful people
like you. I hope you understand what is the balance between giving phenomenal content,
producing an amazing event, and also making some offers
and making them in such a way that people afterwards walk up to you and say,
oh my God, thank you so much for bringing him in, or thank you so much for offering what you offered up.
You know, you've created something here with Digital Social Hour.
You've created something that's a monster.
This podcast is huge.
And so there's people, obviously, that want to know, how did you do this?
Can you teach us how to do this?
Can we pay you to teach us how to do this?
And or just the influence.
You've got the best water in the world as one of your sponsors.
And so what happens is when you start to understand the world's a better place when you sell things, everything gets easier.
Yeah, that's a mindset shift I need to make for sure.
Because people, like you said, people ask me daily how I grew the show.
And I just don't have an offer.
You know what I mean?
I would love to help you with that.
Yeah.
It would be my pleasure.
Definitely leaving money on the table.
At this stage in your life, are you chasing money as heavily as you were when you were my age?
Good question.
Not at all.
Not at all.
In fact, I've made over $600 million.
Thank you, God.
And I have everything I want.
I do have a spectacular home in Las Vegas. I do have a home on the beach. And I drove here in a
Rolls Royce Phantom, and I drive a Maybach. So it's like, what else do I want? There's nothing
else I want. I've got a perfect wife, best decision I ever made. I've got three amazing
children. They were all born via hypnosis in the bathtub at my palace here.
What?
Yeah.
A lot of people would say they were conceived via hypnosis.
And if you see how beautiful my wife is, you would understand that.
They were born in the bathtub.
No drugs, no doctors, no pain.
In fact, my daughter, Prosperity, we streamed live her birth.
Wow.
So my wife's in the bathtub. I'm in the bathtub with
her. She's wearing a bikini top. You know, we want to be tasteful. I'm naked. I'm not wearing a top.
And you stream this? I stream this. I've got swim trunks on, but I'm naked from the waist up because
we wanted ratings. And so 8,000 people watched the birth of my daughter. Holy crap. And what
was funny is, you know, people are commenting. And as you know, because you're in social media, the trolls are there.
And there was a troll that was saying, oh, this isn't real.
She's not really giving birth to a baby.
And then when the baby's born, my daughter's born, I catch her in my hands, and I raise her up above the tub so that you can see her on screen.
And this troll says, see, that's not even a real baby.
You can never win with trolls.
No, you just surrender to them.
What made you want to have them naturally like that rather than a hospital setting?
Drugs.
Because they put the woman on all the...
They put the epidermal in and all sorts of things.
And I also believe that, you know, even when we're in the womb, we're receiving programs.
And we receive the programs of the mother.
So if the baby's born in pain and fear and screaming and drama, and immediately, you know,
the woman gives birth, it's yanked away from the mother, it's taken away. And, you know,
the dad's in the other room and it's, it's a lot of drama to come into the world with.
Whereas my babies, they're, we're in the bathtub. I caught the babies, all three of them in my hand.
I cut their umbilical cords. I made three perfect little belly buttons.
And one of my favorite moments in all three births was my daughter's born. The midwife swaddles her. I take her in my arms. I go lay in the master bed. My wife gets cleaned up. She comes
in to the master. I put my daughter in her arms. And then my two-year-old son and my 4-year-old son walk into the suite,
and we have video of them jumping up on the bed and meeting their little sister within 10 minutes of her birth.
Wow.
It's beautiful.
That's so beautiful.
It's magic.
Did having kids really change your perspective on life?
I'm a different guy.
I was a scoundrel.
I really was.
I made a whole lot of money.
I have a set of skills that are dangerous, and I was a scoundrel. You know, I really was. I made a whole lot of money. I have a set of skills
that are dangerous. And I was a rascal. And I admit, I'm the first person to admit that even
after I met my wife, I was still a rascal. My children, though, they changed everything about
me. So you asked about the money. And we were talking about this on the ride over. All that
matters to me now is the quality of their lives. Wow. That's all I care about.
Don't care about fame anymore.
Don't need any more money.
I like money.
Don't get me wrong.
Yeah.
But it's not the same anymore.
And there's a lot you've got to worry about with raising kids in this modern day.
Yeah.
There's a lot of subconscious programming going on.
It's a lot of nonsense.
Especially in the school system.
Oh, it's horrible.
In the news.
I mean, it's tough.
They're confusing kids.
They're wanting them to not understand what gender there is. So let me go on record on your show. There's, it's tough. They're confusing kids. They're wanting them to not understand what
gender there is. So let me go on record on your show. There's only two genders. If you think
there's more than two genders, you're insane. It's a mental illness. There's not more than two
genders. People can live however they want to live. And I completely support that. I just don't
have to believe what they believe. Right. Yeah. I feel like there's a lot of programming done in
that whole gender thing. Yeah, absolutely. And the gender confusion is done intentionally because
confused people can be controlled. And there's another agenda that I believe in the midst of all
that. And Lord knows I'm going to get trolls and haters by saying all this. And I'm cool with that
because I've had it before. But the other agenda is if we can get people to the point where they
don't reproduce, it diminishes the population.
And the depopulation agenda is very real. That's what all of the confusion for gender confusion
for kids is. That's what the vaccines have been all about. That's what all that process is.
And, you know, being a hypnotist, it's easy for me to see through a lot of the hypnosis going on.
Right. I bet. I don't know if this was common when you were my age,
but almost all the people I know my age have had a miscarriage.
I don't know that it's common, and I probably wouldn't know.
How old are you?
I'm 27.
So I think what the difference is is now people, now they know.
So, you know, I'm 61, and in my time, in my age,
if you had a miscarriage, you didn't tell anybody. Right. And
usually people that miscarry, miscarry early on that people might not have even known they were
pregnant. Okay. That makes sense. I also think, you know, to that point, um, I think I've seen
more people having skin challenges and other kinds of challenges that people have never had. Yeah.
And it has to do with our nutrition.
It has to do with the environment.
It has to do with the toxins and the stuff that we deal with on a regular basis now.
There's a lot you've got to be dodging, man.
Yeah.
It is crazy.
And you have to be aware.
You know, the misinformation from social media, big tech, certainly mainstream media, all the agendas that they have and the things they want us to believe is crazy.
Yeah, it's nuts. Did you come from a family of hypnosis?
No, no. I was raised extremely poor. I've got 10 siblings, all from the same mom. I've got
four brothers. I've got six sisters. And we were dirt poor. My father and I never had a relationship.
He was a very angry man for whatever his reasons were. I would call him on the phone,
the first words out of his mouth were, you little SOB, why are you calling me? Last words out of
his mouth, you little MF-er, don't ever call me again. And so, you know, part of what hypnosis
did for me is it helped me heal all that. It helped me realize that I get to choose who I am.
You know, my mother was the polar opposite. My mother would say, Marshall, you're going to grow up.
You're going to be rich.
You're going to be famous.
And then you're going to take care of me.
And so I think most people have a lot of that that goes into their brain.
And so as adults, our job is to figure out who were we on the day that we were born.
And some people, unfortunately, never figure that out.
Crazy.
They spend a lifetime thinking they're not good enough or
they don't deserve great relationships or making money is hard and any number of false hypnotic
programs that can be easily erased and replaced if you know how. Yeah. Similar story with my father.
He never forgave his parents for the abuse and he lived his whole life without regret. Yeah.
And it ate at him. And for me, I did the opposite because I realized that's what that was. So every
time my dad would, you know, say, you little motherfucker, don't call me. And I, the next time I called him,
I would just say, dad, I don't know why you're angry at me and whatever it is, I'd like to heal.
Fact is, I love you. And I don't know why you feel this way about me, but here's, here's one
cool thing because I always approached my father that way and always dealt with him that way.
At one point in my twenties, I was at my desk and my infomercial had
been running and we're spending half a million bucks a week on media. So I was everywhere.
And my secretary says, Marshall, your dad's on line one. And I said, that's not funny.
And she said, well, some guy says he's your dad and he's on line one. I pick up the phone. Who
the hell is this? And he said, Marshall, it's your dad. He'd never called me in my lifetime. Wow.
And I said, dad, he said, Marshall, I've seen your show. Well, thanks, dad. He said, you're
really good. I just wanted to tell you, I'm very proud of you. I'm shocked. And I said, thanks,
dad. He said, I wanted to tell you, I love you. He'd never said it in a lifetime. Yeah. And I said,
thank you. He said, I wanted to apologize.
I said, you don't have to apologize.
It's okay.
Hurt people hurt people.
Dad, I understand.
You're dealing with your own stuff.
And he said, you know, I don't have any money because he was broke.
He said, would you be willing to send me an airline ticket?
I want to fly from Michigan to California and see you.
I said, yeah, yeah.
I sent him a first-class airline ticket.
He dropped dead two weeks later.
Oh, my gosh.
Never saw him.
That's crazy.
It was crazy.
I wonder if he knew it was coming.
Who knows?
You know, it doesn't matter.
My point in all that was that I decided not to be angry.
You know, you probably pendulum swung the other way.
You saw how much your dad was angry at his parents.
Yeah.
And you said, you know what?
I'm not going to be angry.
Yeah, I went the complete opposite route.
Yeah.
That route's also dangerous, too. It is. To hold that in not going to be angry. Yeah, I went the complete opposite route. Yeah. That route's also dangerous too.
It is.
To hold that in and not get out.
Yeah, for sure.
So, you know, one of the things that I want my children to be able to do is I want them to be able to tell the truth.
So if they think I'm being a jerk, tell me I'm a jerk.
Right.
I quit drinking alcohol last July.
Wow.
And I never thought I had a challenge with it.
I certainly wouldn't have called myself an alcoholic. I just happened to like te I never thought I had a challenge with it. I certainly wouldn't
have called myself an alcoholic. I just happened to like tequila and I really liked my fine wines.
And one day I just decided enough's enough. I'm done. And I quit drinking and months went by.
And then one day I was with my two sons, Sterling Silver and Maximus Silver. I was with my two sons
and I said, was I different when I drank?
And my two little boys, you know, one's 12 and one's 10, they both looked at each other,
looked back like, do we really get to answer this honestly? And they said, yeah, dad,
you were different. And I said, how was I different? They said, you were less patient.
You were less patient and you were more selfish. And I said, what do you mean selfish? They said,
sometimes you would just say mean things.
And we knew you weren't being mean.
We just knew you weren't thinking.
That's powerful.
That's a great relationship to have with your kids
because most kids are scared to speak the truth to their parents
because it will lead to an argument.
But you're willing to take their advice.
Yeah, I mean, they're human beings.
And I want them to be able to speak up when they feel something's not right.
I want them to tell the truth.
And it's tough because when you raise kids with money, actually, it's actually harder to train their mindset, right?
It can be.
I have a friend here in town, and we have similar levels of wealth, and he's got a similar house.
My house is 17,000 square feet.
And at Christmastime, he'll put a tree in the corner of the room, and his objective—the room's usually about twice the size—
his objective is to fill the entire floor up with gifts. And I frankly think he's hurting his kids.
I think that's damaging his kids. He's got another room in the house. The whole room is their
playroom. And if you go into their playroom, there's thousands of toys in there. Most of them
have never even been opened. They're still in the plastic. And the ones that are there have been played with
once or twice. My kids, they get 10 gifts every single Christmas. They get one from Santa Claus.
We created a deal with Santa. They get one from Santa Claus and they get nine from mom and dad.
And the gifts could be a t-shirt. It could be something simple, nothing grandiose. There could
be a grandiose gift in there, but it's not guaranteed. And so now when they want something,
they're trained. Instead of coming to me and now when they want something, they're trained.
Instead of coming to me and saying, I want something, they come to me and say, Dad, I want this.
Here's what I'm willing to do for it.
Wow.
Great mindset because you could have gone down the route of a rich parent, which typically just gives them everything, right?
Buys them a car, pays for their college, but you're making them earn everything.
Yeah, and more than that, make them fall in love with earning everything.
Right.
My daughter, Prosperity, one day was making these plastic bead bracelets.
And I asked her about the bracelets.
She said, yeah, I'm making them for my friends.
I said, that's awesome.
What a nice gift.
And she looked at me like I was an idiot.
She said, they're not gifts.
I'm going to sell them to them.
And then she's making these plastic bracelets.
And she stopped and she came to visit me.
She said, Dad, I don't think I want to sell plastic bracelets.
I said, okay.
She said, I want to sell real jewelry.
I said, okay.
She said, I have a name for my company.
I said, really?
What's the name of your company?
She said, Prosperity Style.
And I said, I like it.
And she said, I need some help designing the logo.
So we designed the logo.
And what it is, it's a rose wearing a crown.
Wow.
And it's beautiful.
It's a great logo.
In fact, it's a logo right up there with anything that Louis Vuitton or any of those other brands are.
And she's a little businesswoman.
We were at a seminar.
We were at one of my turning points, and I keep the room very cold because it keeps people awake.
So I like the room very cold.
Smart.
And we went to lunch, and she said, Dad, the room's cold.
I said, I know, honey.
It's on purpose.
She said, your students are cold.
I said, I know, honey.
She said, we should sell them blankets.
She's going to be a shark.
Oh, she is the shark.
She's amazing.
Do you send them to public school?
God, no.
No, they're homeschooled.
I love that, man.
Yeah, that's what I'm going to do with my kids, I think.
Yeah, you have to.
You know, even something as simple early on before when they were really young,
we had nannies that would come in.
And the kids would say things, and I'd say, where the heck did that come from?
How did you form that opinion?
And it would be the nannies.
It would be somebody else speaking into their life.
So we're very careful about who speaks into their life.
Wow. We're very careful about who they are.
Because we become the product of all those inputs.
So whether it's the company we keep or the shows that we watch or what we listen to, what we read.
So you've got to be really careful about what your diet is, not just what food you eat, but everything else you consume.
Especially the cartoons these days, man.
Oh, my gosh.
What Disney's doing is—
Disney putting out cartoons with a kid
having a one-night stand with the devil.
Yeah.
The spawn of Satan.
And this is real.
This is legitimate.
This isn't something made up.
And when I saw it, I went,
you've got to be kidding me.
But Disney has a whole agenda now.
Disney.
50% of the characters are LGBTQ now.
It's pretty nuts.
It's horrible.
I mean, when we were watching cartoons,
it was so innocent. Yeah, I mean, when we were watching cartoons, it was so innocent.
Yeah, I mean, again, they're kids.
Let them be kids.
Yeah.
You don't need to—later on they can decide what they want to do.
Let them be kids for now.
Yeah, for real.
When you stopped doing your show, did you ever want to go back in that space, or you were cool with it?
Oh, that's funny.
One of my teammates was asking me that on the way over.
Do you miss performing?
I do.
What I don't miss is being in Vegas and dealing with the corporations,
you know, being on stage and being owned by somebody else. I don't like that. So these days,
anytime I perform, it's usually a corporate event. I'll go into like your conference. If we do the event together, I'll come in on one of the evenings and I'll do my hypnotic performance.
Everybody will laugh and have a great time and have their minds blown. And then I'll come back
the next day and I'll explain to them how I did everything that I did. And then more importantly, how they can use that and apply
it to their lives for better relationships, more money, emotional, mental, physical, and spiritual
wellbeing. I love that. Yeah. Cause a lot of people see hypnosis as just onstage jokes,
but there's a lot to it. There's it's everything. Could change your whole mindset from it. It's
everything. Yeah. I mean, I had a very negative mindset. Dom was able to help me address some traumas, actually.
Dom's brilliant.
That I didn't even know I had.
Yeah, he's brilliant.
I mean, you can really go to your infant years.
Yeah.
It's really nuts, man.
How similar is what you do with mentalism?
You know, mentalism is cold reading.
Mentalism is paying attention.
It doesn't take a genius to know where you're going.
Just pay attention.
Right.
That's all it is?
Yep.
Wow.
Because I had this one guy, Oz the Mentalist, on, and I don't even understand.
Who was the Mentalist?
Oz.
Got it.
Yeah.
Have you seen him?
I've not.
Yeah.
He's pretty big.
But he'd be like, yo, pick a number 1 to 100.
And at the end of this episode, I'm going to guess it.
And he would get it.
He did it to three different people.
Yep.
It's crazy.
Yeah.
I just don't get it.
Even with names, too.
He's like, think of a person you met in fifth grade.
I thought of the most obscure name.
Her name was Daria Zor.
You would never just randomly guess that.
And he got it at the end.
I don't know how he does it, dude.
Magic is fun.
It is, man.
We got to get you out on one of my events for sure.
Yeah.
I'd love to help you design the event.
And again, we're not apologetic that we sell. So when I do an event, what you've got
to do is you've got to pre-frame everybody. You walk out on the stage and, you know, if you're
hosting the event, you say to your audience, hey guys, glad you're here. We've got some outside
speakers coming in. Some will just teach you. That's all they're going to do. Others will teach
you. And because we have a short amount of time for those that are interested, they'll also offer up additional training for you.
If you're not interested in what they're offering, don't buy it. If you're not interested in what
they're selling and you want to take a break, go leave the room, come back. The next speaker will
be up in 30 minutes. And I think that that's the biggest thing is people don't like to be surprised.
So if you tell them upfront what's going on, they're cool with it. I love that. And then I
also think it's important for a brand to hold a position.
So as an example, Grant Cardone doesn't apologize for selling you something.
He says, no, hell no, I'm here to sell you something.
I love that.
What's the most you've seen someone sell from Stage?
Somebody else.
You or someone.
I'm assuming it's...
You know, our numbers are pretty high.
On our initial events, anywhere between $15,000 and $20,000 a head.
Wow.
At a bad event, $5,000 a head.
That's crazy.
So that's why I was coming back to your 500-person event.
I can show you on the next one how you can take that and turn that into $2 million to $5 million
and have everybody leave raging fans, extremely happy.
We've got to do that for sure, Matt.
Yeah.
Anything you want to promote or close off with?
No, the last thing is I want to offer anybody that catches this
the opportunity to come to Turning Point.
It's a $3,000, two-and-a-half-day event,
and I'd like them to come if it's okay with you as your guest.
Let's do it.
So if they reach out to you and say, hey, I saw Marshall on your show,
and they want to come to Turning Point as your guest,
then it'd be great to know where they came from.
Cool.
Because we also have a very generous affiliate program.
We pay out 30% commissions.
Nice.
So if I sell $10,000 a head and you send people to my event, that's three grand a person.
Wow.
When is that?
We do it about every other month.
Okay.
In Vegas?
Yeah, we've got one coming up.
Actually, Monday, Tuesday.
It's a two-and-a-half-day event. Monday, Tuesday, and Wednesday. And then we're back in Vegas again other month. Okay. In Vegas? Yeah, we've got one coming up actually Monday, Tuesday. It's a two and a half day event.
Monday, Tuesday, and Wednesday.
And then we're back in Vegas again in May.
Cool.
We'll make an affiliate link.
I'll link it below.
Thanks for coming on, man.
I would love that.
Yeah.
Thank you so much.
Thanks for watching, guys.
As always, see you next time.