Digital Social Hour - How I Scaled My Business with Instagram DMs | Josh Ordonez DSH #549

Episode Date: July 12, 2024

🚀 How I Scaled My Business with Instagram DMs | Digital Social Hour with Sean Kelly 🎙️ Tune in now to discover the secrets behind scaling a successful business using Instagram DMs! 📈 In this episode of the Digital Social Hour, Sean Kelly sits down with Josh Ordonez, a social media marketing genius who went from working with Gary Vee to building his own empire. 💼 🔥 Packed with valuable insights, this episode dives into how Josh leveraged Instagram DMs to land big clients like Gary Vee, the Ball family, and more. Learn the exact strategies he used to break through the algorithm and skyrocket his business. 🚀 💡 Don't miss out on Josh's incredible journey and game-changing tips on short form content, client acquisition, and the power of social media. Whether you're an entrepreneur or a content creator, there's something here for you! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join the conversation and let's grow together! 💬 #DigitalSocialHour #SeanKelly #InstagramDMs #BusinessGrowth #Podcast #SocialMediaMarketing #ApplePodcasts #Spotify #GaryVee #JoshOrdonez #Entrepreneurship #WatchNow #InstagramTips #DmEngagement #SocialMediaGrowth #ShortFormContent #SocialMediaTips CHAPTERS: 00:00 - Intro 0:41 - How Josh Got His Job With Gary Vee 2:02 - How Josh Got Started In Business 5:00 - Video Retention for Virality 8:16 - Monthly Views Insights 10:57 - How to Get Acquired 16:20 - Scaling Your Business 17:50 - VR Overhyped Discussion 18:32 - Future of Social Media 24:42 - Working with Lavar Ball 27:07 - Caleb Hymers 27:50 - Graham Stephan vs Ice Coffee Hour 28:52 - Josh's Debt Story 30:33 - Most Viewed Video 32:30 - Where to Find Josh APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Josh Ordonez https://www.instagram.com/joshordonez https://www.instagram.com/socialmediamoneyy SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

deficit and more plates more dates is an expert in health right so he just is dropping nuggets after nuggets after nuggets and um that is what the audience wants they don't care about you know how like like how their day was they don't care yeah they want to know what's in it for them and if you could give them what's in it for them regardless of if you're famous or not you'll break through the algorithm wherever you guys are watching this show i would truly appreciate it if you follow or subscribe it helps a lot with the algorithm it helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode all right guys josh ordonia is here today man i just saved my phone as uh josh empathy wines

for a while that's how we met i have yours as a sean jersey champ classic dude yeah we met like five years ago you were working for gary at the time right yep gary v yep and you got that job through instagram dms correct in cold instagram dm shoot your shot man these days i feel like that's more and more common, too. Yeah, honestly, too. If you could pay for verification, Instagram has a filter that you could filter through top relevance and clout, too.

Literally, on your message requests, they have a filter that you could filter through top followers and verified and all that stuff. There's ways to appear at the top nowadays, too. Back then, you just hoped that they looked at their DMs when you sent them. Spray and pray because they had no idea who was messaging them.

But honestly back then people weren't doing it that much. I remember there was a time Gary was telling an intern DM people you want to work for and the intern's response was but people don't check their DMs. And it's like bro, that doesn't matter. you're just gonna write yourself off you're not gonna try yeah before you even send the dm you know absolutely but yeah man seeing your journey has been incredible you know working for other people just learning a lot and then going out and starting your own business social media money yep i mean dude you really pulled it off so hats

off to you appreciate it man i'm glad to. Yeah. So when did you start social media money? Yeah. So really, the journey really did start with like Gary Vee and all that stuff before that. Like so when I was in college, I pretty much was in school for marketing and I wanted to get experience. So I was like, what's like the lowest hanging fruit that like I could do marketing now? Like you don't have to like graduate and then get experience. And I figured that social media marketing was like the best thing for that so i would dm people that i wanted to work with so i that ended up getting me internships with lonzo and lamello ball um a couple campaigns with

some nba teams and then with gary v and by the time i graduated i had so many people like in my network know me as a social media marketing guy so So I had to figure out an angle within social media that I could scale. Because at the time I was doing influencer marketing, ads, paid ads, organic photos, editing, all this stuff. And I was like, all right, which one do I like the most and which one could I scale? So that ended up being why I decided short form content. One day, I literally had all these clients doing organic, paid, influencer marketing, all that stuff,

and I fired all of them. I stuck with just short form marketing, and then we just scaled out. Wow. What year was that? 2021. I made the decision to go full short form content before YouTube Shorts existed, before Instagram was Reels. It was just photos for the most part

and there was Reels every so often. But Instagram was a purely photo platform and I just saw the opportunity where creators, big creators, weren't even posting TikToks. Our first short form client was Graham Stephan and at the time, Graham didn't believe in short form content at all

And I was like bro Trust me you need to do this I'll do it for free So we did it for free for like I think three months to be honest It was a pretty long time For free And my thesis was

If I could convince Graham Stephan to post short form Then I could convince Andre Jick And then meet Kevin. And that's like a 10K a month thing right there. Snowball effect. Exactly. So what ended up happening was I did convince Graham Stephan to post TikToks, but then we ended up convincing

this whole other universe of clients like Steve-O, Mike Malak, Noah Kagan, all these people instead of my original plan. But it ended up working out way better than I could have ever imagined. Everything happens for a reason, man. So you had that foresight because back then people were making fun of TikTok. Yeah, I know. Dude, you should see what I felt at that time.

I literally felt like I was in the future. I felt like, what are you guys thinking not on TikTok? To be honest, the reason I'm good at creating TikToks is because I had a TikTok addiction during ***. During the lockdown, there's nothing to do. I would just be scrolling and scrolling and scrolling.

I knew how much retention you need for these videos to perform in the algorithm. I knew how to make potent content that sticks with the audience. I just had so much conviction. I was like, there's no way, even if TikTok gets banned, the mental addiction that people have to short form content will live forever. Honestly, if TikTok got banned,

that would almost be better for my business because China owns TikTok and then all the short form attention would go to Instagram and go to YouTube Shorts, which is like, they're more kind of like friendly for creators. Yeah, no, I'm glad you have that perspective because some people, now the market's so saturated,

right, with clips, clip guides or whatever, but you're still standing out and I think it's because your edge of understanding consumer behavior. There's people in India, for $3 an hour you could get to clip, but their videos suck. To be honest, I think there's a lot of editors

who are really great editors, but they don't understand the strategy behind the videos. There's these accounts that are posting day one of recreating clips into like fancy edits. Have you seen channels like that? Yeah, so those guys are great editors. And the only reason they're even in your algorithm is because they're getting clips, for example,

like from my clients that are already millions of views and then making them fancy, right? So, but the sauce is what's the video that gets the million views in the first place. So my videos that get 10 million views plus, they would get 10 million views with zero editing. It is purely the cuts, the retention, and the storyline, and the hook that gets it there. And then the editing is kind of secondary to that.

The editing almost has nothing to do with the virality. That's interesting because a lot of people focus on the editing the subtitles, the b-roll or whatever they focus on but they should be focusing on the content absolutely, they should be focusing on the hook and they should be focusing on the story progression they should be cutting out likes and ums

and I think and you know what I mean they should be cutting all that stuff out and keeping it as potent as possible and people say you know you know what i mean they should be cutting all that stuff out and keeping it as potent as as possible and people say you know like you know what i mean yeah like oh i went to the store you know they say that so much and people just leave it in the clips but but you need to cut all that out yeah i'm laughing because i just posted a clip with that in it with noah kagan actually but yeah yeah it's like a bad habit i'm always like you know you know like yeah so so our team like not we don't catch them every time but like even i just had like right now sometimes we cut out every like we cut out every i think people say i think all the time so it's like let's just say here's

an example last year i think we made six hundred thousand dollars cut out i think wow cut out i think last year i made six hundred thousand dollars right and uh it just adds more dominance to the like psychology right if you say i think it's you sound unsure but like so even when our clients say i think we cut it out yeah i love that just just to give it more uh credibility more confidence when they're speaking yeah let's let's also establish your view count because you get more views than anyone i know so how many views are you getting right now on a monthly basis bro honestly we don't do the math but like like let's just say like steve-o last month just on shorts 66 million views and that's one client and that's one client ice coffee hour last month just on shorts 56 million views um our month For Ice Coffee Hour

Is 80 million views Nelk Boys pulls 80 million views So what does that mean? The Nelk Boys are pulling 80 million views Because of their crazy audience Judd who makes Eclipse He's a fantastic editor Do you know Judd?

He's the guy who makes Eclipse For Full Send But then Ice Coffee Hour And Graham Stephan Is pulling the same views As the Nelk Boys on Shorts no he's a guy who makes clips so for for uh full send got it right but then ice coffee hour and graham stefan is pulling the same views as a nelk boys on shorts what does that mean that means that the story is making up for the lack of uh relevance right so nelk boys is way more relevant than graham stefan right but the stories and the hooks and uh the potency ofency of our clips gets us to the Nelk Boys level. So I always say too, people think that you need to be famous

for your videos to go viral. All of the clips that went viral, you could change whoever was talking to a random person and it would still get millions of views because of the story. Wow. That is really inspirational

for people watching this especially. 100%. They assume just Graham Stephan's super famous and they can't get his views. Right now, the short-form landscape is so competitive that you need to be creating content that is either valuable, it's entertaining, it's inspirational, but mostly value and stories do the most.

So like for example, like Mickey talking about the gambling stuff here, that's a story. People relate to it. But really like value. So like iced coffee hour right now is crushing it even in long form views because of, do you know More Plates More Dates? So they interviewed More Plates More Dates

and they didn't ask him a single question about, so how did you get started? Right when they got on, what's the best health advice for men? If men are balding, what's the best way to prevent hair loss? How do I lose calories? What's a caloric deficit? More Plates, More Dates is an expert in health. He's just dropping nuggets after nuggets after nuggets.

And are you interested in coming on the Digital Social Hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to about business and life. Click the application link below. And here's the episode, guys. That is what the audience wants. They don't care about how their day was.

They don't care. They want to know what's in it for them. And if you could give them what's in it for them, regardless of if you're famous or not, you'll break through the algorithm. I love that. Yeah, I try to limit that question, like, what do you do for a living, and how's your day?

Because, yeah, you're right. Audience doesn't care. Well, what do you do for a living is actually a great question if You're right. Audience doesn't care. What do you do for a living is actually a great question if they're in the streets. Street interviews. Those go so viral. Did you see the one we did with Noah Kagan of the oil ship millionaire in New York City?

No. Noah Kagan asked him, so what do you do for a living? The guy owns oil ships and he's a billionaire in new york and it got like 11 million it was a random guy on the street random guy on the street got like 11 million views and the the people in the comments of the shorts like said like i know this guy so noah like just filmed him once didn't even get his name and then left right and then the community it went viral so much viral that like people knew who he was commented saying like hey i know that guy like and then noah kagan connected with their

community and then noah filmed a long-form interview with him from a short yeah so he didn't know him and then the community like helped him find him pretty much power social media it's a really exciting time to be a creator right now dude because there's podcasts getting acquired there was one two days ago. Oh, really? Smartless. Got acquired for $100 million. Yeah.

Yeah. I mean, right now we're in talks with, do you know who Mia Malkova is? Adult actress? Yeah. Yeah, yeah, yeah. So her podcast is signed by Bobby Lee's podcast network. So people see a podcast and they think, oh, it's just some chick just talking on camera, but they don't know the business thing behind it.

There's people signing creators. Even with our shorts, we make like $6,000 to $9,000 a month just from our shorts revenue. Wow. The revenue that these clips produce, that's pretty significant. Especially if you have a regular job

and you start posting short form content daily, you're making $9,000 in a month. That's pretty insane. That's really good. That's not even including sponsors. No sponsors, purely from the views of YouTube Shorts. TikTok, on the other hand, is also paying now. Instagram also has monetization.

I just got it two days ago. Yeah. So it's, it's very selective. It's not every account gets it on Instagram, but the way to get it is you have to be posting daily. You have to be getting good views and they'll invite you. And it,

and it doesn't, it doesn't pop up as a notification. You have to go into the settings, um, go to like the top right gear icon, and then it's called, what's it called? Ads on Reels. Mine's on Feed, I think.

Yeah, Ads on Feed or something like that. So basically look into the settings and you'll find it in there if you're invited to be monetized. I'm curious what their CPMs will be. I feel like YouTube will always be highest, but if Instagrams are decent, that's exciting. their cpms will be i feel like youtube will always be highest but uh if instagrams are decent that's exciting yeah instagrams will be low um tiktok is the highest right now oh really yeah have you heard of the creativity program beta yeah yeah are you on it

i don't think so okay so look into it so tiktok creativity program beta um tiktok monetizes videos that are over 60 seconds okay um and we've been seeing cpms of like 50 cents to like two dollars wow that's good yeah so essentially like the way we've we've averaged it out is like a million views it gets you like a thousand bucks yeah on tiktok which you're pulling in easily so that's yeah but the videos have to be over 60 seconds that's the problem and i want to ask you about like optimal time length have you seen that matter at all yeah so it's gone through fluctuations so um when when graham stefan went to film with mr beast mr beast told graham stefan to tell me that the optimal time for a short is 30 seconds that's the optimal time nowadays though that this was probably a year and a half ago

nowadays um it's it's a little longer. 30 to 45 is probably a sweet spot. Even 30 to 60. The real answer is, if the entire video is valuable, then that's the length of the video that it should be. I always say, don't think about the algorithm. Think about the audience.

If you solve the audience's needs, the algorithm will solve itself. You know what I mean? I like that. And do you try to spark debate in the clips? Yeah, so we intentionally mess up. We intentionally change things around. Someone will say something sus.

And we'll add a pause edit. Just pause. Real quick, super quick, pause. And people will be like, bro, what the or like with steve-o the other day um steve-o was talking about he he was filming with some rich japanese dudes and what we did was included a photoshop of a k-pop star which is a korean person not a japanese person so the comments were like bro like steve-o said japanese but he showed a korean person lol did anyone else catch this yeah yeah yeah so we intentionally do that stuff all the time i do that too bro we had a viral clip the guy drinking piss or whatever um but he mentioned the doctor was

from i think puerto rico we put a flag of cuba yep and just want to see what would happen people got pissed yeah it went viral because of that. Yeah, yeah, yeah. Intentionally making mistakes is definitely some psychological manipulation you could add into the clips. Yeah, because there's a lot of people that are just looking to be negative on social media. So if they see one little mess up,

they're going to comment on it. You know what I mean? Definitely. All right, you got, what, 15 clients now? I believe so. I think I believe so. I don't really count those things to be honest. 15 I believe.

Can you even scale? Can you even handle more? We're absolutely scaling brother. We absolutely have a scalable way to make high quality clips at a consistently scalable. You could turn this into something big because the cash flow is great. The clientele is huge. This could be one of the biggest social media agencies in the world.

Dude, thanks man. I appreciate that. I guess VaynerMedia started as just doing community management. You know what community management is? Is that just managing DMs and comments? Literally, yeah. Just tweeting at people. That's how they started. Then they shifted and shifted and shifted. Gary also said that he thinks that short form content

is the final iteration of content in the sense of when it was just tweets and then it was just photos and then it was long form video and now it's like shorts. Gary Vee went on the record to say that he thinks that short form is the final iteration before VR. The thing is, in VR, all VR is going to be in the short term is going to be your feed just in the headset. Essentially, you're watching content like this right now.

You're just going to be watching it in your headset like this. But the same exact videos that we're creating will be in here. So if anything, our videos will just be even more valuable. I was big on VR a couple years ago. I feel like it got kind of overhyped. I bought the Oculus.

I didn't like it. I still have never used an Oculus. I kind of want to go the longest possible human to never put on an Oculus. I've never put one on. It's so it's uncomfortable yeah and it's just the graphics are so bad they look like a 2000 pc you know the square box ones yeah yeah the graphics are like that yeah my friend uh wanted me to like try it on he was like oh man i feel all nauseous bro like your turn i'm like bro i'm not gonna put it on if you tell me that like i don't know yeah dude

it's interesting but i think maybe five, ten years, let the technology progress and see what happens. We'll see. We're excited for it. To us, the videos are just going to be formatted in there. Do you see anything emerging in the short space? You've been in it for three, four years now. Do you see anything coming up?

Instagram, starting to pay pay TikTok creativity program beta is probably the like best thing for new creators right now how do you get in that? you have to I think you have to have like there's some

there's some requirements you have to meet but if you post daily you'll meet any requirement like eventually you know what I mean yeah I want to talk about

the Mike Malak story about how you got him as a client I remember you posting that one that was a cool story yeah so the way i got mike malak as a client was we were posting tiktoks on our you know our company page social media money and one day like someone on my team texted me like hey man you know mike malak dm'd you right and i was like what so i'll go to the tiktok dm request and he dm'd us like a month ago we never even saw it and he just said like yo bro like who makes these clips like let's work together and uh thankfully i had mike's number because i met him at a party with like riley reed like a couple years ago wow yeah yeah that's a whole another podcast yeah yeah that's exclusive

adults only podcast no no but but uh yeah so i just texted him i was like bro like you dm'd me like that's so funny and then yeah we closed and we work with him now nice that's yeah now you'll be able to get logan too we'll see i will see man if he likes the results i don't know i don't know i don't know i don't know about logan i don't think logan is uh on his content game right now i think he's on his prime and wwe game to be fair he's making a ton of money off he's making a ton of money off those. He's making a ton of money. And I can see why. So why make content?

Yeah. I used to watch Impulsive. I watched the first probably 100 episodes, but now I feel like they barely released them. Yeah, yeah, they've been taking breaks. It's funny, like when we signed Mike Malak, all of a sudden Impulsive started going on breaks. Right.

And like, yeah. But yeah, so with Mike Malak, honestly, like the takeaway there is like post content because you never know who's gonna cold dm you yeah like straight up cold dm like he didn't even know of like that i own the account just dm me on tiktok that's the other takeaway too is check who dms you on tiktok because people actually use tiktok dms like really yeah you could dm any account on tiktok but wow. But I personally didn't know that people actually did that until I

checked and I had like 130 requests and Mike Malek was one of them. Wow. I'm going to check mine tonight. I only check IG DMs. I feel like IG DMs are the best though, to be honest. Yeah, IG DMs are the best. One thing for people out there that are trying to pitch stuff is

Instagram has DMs, they have DM requests, and then they have hidden DMs. You know about hidden DM requests? Yeah, I don't look at those. Yeah, so Instagram selects certain words, and if you use that word in the first DM, it'll get to hidden DM requests, and it'll never see the light of day.

So some terms that I know of is short-form agency. If you type in hey i run a short form agency yeah let me help you out you're never gonna see the light of day i get those every day bro yeah that's probably why they mark that one yeah exactly exactly you could turn it off too so you might have it off but but there's other terms too so the the best way to do cold dm is to dm an account that you haven't uh d DM'd yet that you have access to, send them your DM, and if it shows up in their requests, then you're good. If it doesn't show up,

that means it's in the hidden request. And you know, you could then see what terms cause it to go to the hidden DM request. And also from my point of view, because I get a ton of DM requests of people trying to sell me shit, I don't like the long paragraph ones. I don't even read them most of the time because it just feels like you're copying and pasting it, to be honest.

So like for me, I like simple stuff. I get a ton of guests on the show from DMs and I just keep it one, maybe two sentences. Yeah. Is that what you do? Well, look, so we don't DM. We don't do any cold DM anymore. Like thankfully, like all of our leads now are referrals and people coming to us. But the way I got with Gary Vary v i might have told you the story before was i didn't dm gary v i dm'd the co-owner of empathy wines and i found his name because like gary was on a live stream and was like yeah like the co-owner of my empathy wines nate like i love that guy blah blah right so i just went to gary v's following typed in nate found the co-owner of empathy wines and the way i did it was i did some research on

him i saw that he was a fan of basketball and so at the time i just so happened to have a campaign with the utah jazz so what i did was i posted that campaign on my story and i ghost tagged nate into that story so it would show up in his uh story mentions right so basically like this campaign you know what a ghost tag is when you when you tag them shrink it oh on ig store yeah i do that all the time yeah exactly exactly so i did that to nate so showed up and then when it showed up i also like dm'd him saying hey man if you want help with social media like i just did this campaign with the jazz i'd love to help with empathy wines like i know this is a big thing for gary v right and that was like he his response was

call me. Sent me his number. I called him. I was literally in school. I stepped out of class. And I was like, hey, man. He's like, hey, dude, love what you're doing. When can you fly to New York to help us out with social media money?

Or social media money. So that was the way I, like, there's very creative ways to do the DM stuff. I think the lowest hanging fruit really is the ghost tag Instagram story method. Put something on your story that is of value to them that they could see. Don't just be like, hey man, check your DM and post that on your story. No, post something that is relevant to your audience

but also is of value to that person you're trying to get in contact with. Ghost tag method is deadly, bro. There's so many ways you could use it. I use it for my networking events and it'll get me an extra couple hundred people at the event. Bro, anytime I ghost tag someone famous,

they see it. Right. They see it. People check that probably more than anything. Yeah, because they want to see who tagged them in the story. Yeah. And honestly, creators and influencers,

their biggest currency is views and what their social perception is. So if someone's posting on their story about them, they need to see what they said. Right. Because they're posting to the public. So it's almost like damage control. Like, oh, are they talking crap about me? Are they spreading a controversy?

So that's how you could pitch them. Yeah. You mentioned the Ball family earlier. What was it like talking with LeVar Ball? Is he crazy or what? Yeah, I mean, at that time, he was peak LeVar. This was like, he was going on ESPN like every week. The dude is awesome.

I mean, he's the same way on camera as he is off camera, to be honest. But yeah, I mean, unfortunately, he had a bad business partner. Allegedly, this guy named Alan Foster. Have you heard of him? I heard he stole money or something. Allegedly.

Allegedly, he stole a million dollars. He's like on the run from the FBI. Damn. Yeah, he doesn't have a primary residence. He just is traveling internationally. Yeah, he's like a wanted man. Dude, people scam for a mil and they think it'll last their whole lives. But a mil won't. Yeah, and then he's like a wanted man dude people scam for like a mill and they think it'll last their whole lives yeah but a mill won't yeah yeah and then he he does like

crypto pumps and stuff like oh he's yeah he can never come back to the country yeah he's cooked but but i mean yeah like the jba the league that was around uh lamello and uh jello ball that was a good time man it was it was a great league a lot of you know cool networking and i got to meet like little yadi and like all these like celebs were coming to the game so that was a great time yeah for sure are you still out in oc yeah orange county when are you moving to vegas man i don't know man this is a pretty cool city for the creator economy there's a lot of uh creator friends here i was gonna you should come toWork too. I don't know if you have like a... They're still open?

Yeah, so WeWork is bankrupt, but they're still open. What? Yeah. I thought they went bankrupt like five years ago and closed everything. No, they went bankrupt like a week ago. Oh, it was only a week ago? Or like a month ago.

And their stock is like 20 cents a share. But they're still in business. And honestly, like the WeWork here, it's like lively. Like there's a lot of people there in the creator economy. Interesting. Is that the one in Town Square? Yeah. Wow.

I gotta check that out. Who's paying for the rent if they're bankrupt? I don't know. But I really don't want them to go bankrupt because it's a really cool... Have you been to a WeWork? No. It's cool, bro. Coffee, vibes.

I personally can't work just in my room. I need some sort of liveliness to get the creative juices going. I will say I agree with that. Separating the bedroom and the office was a crucial move for me, dude. Because you could get depressed, honestly.

I literally would have to be pointing at the wall in my room. Just me and the wall like nah and i need like some open space you know what i mean yeah absolutely uh one of your clients i see every single day caleb hammer man that dude's blowing up okay so right now caleb hammer is competing to get to a million subscribers before ice coffee hour and what's funny is i'm running the shorts for both of them yeah so like like i was at graham stephens house the other day and like we were jokingly like just looking at Graham Stephan's house the other day and like,

we were jokingly like just looking at the numbers, like Caleb hammer is ahead of ice coffee hour. And like, Graham's like, bro, like, can you like chill on the shorts? Like,

can you make, can you make them like, like less good? Or like, can you like maybe put a call to action on Caleb's channel to go subscribe to ice coffee hours channel. But yeah, honestly at this rate,

I think, uh, they're each like like maybe 50k subs away from a million subscribers uh who do you got i think i got ice coffee hour but but caleb's momentum is crazy right now yeah i think his stuff hits because it's so relatable yeah it's relatable honestly honestly i i kind of of think Caleb is an industry plant by YouTube. How so? I think YouTube juices his content. I have heard that rumor that they favor creators.

Who's that one girl that lives in Vegas? Was it Sniperwolf? Well, she's been creating for forever. Right. But yeah, yes, exactly. Yeah, people were saying they favored her, and then people tried to cancel her it was a whole thing but do you believe that they favor certain creators youtube i think so

yeah i mean they're a business right so if something is generating revenue for them that works why not help it continue making youtube revenue yeah i mean from a business point of view it makes total sense i think people get on the creator side maybe get a little jealous or something yeah yeah but but also like let's not write off caleb he posts three long form episodes a week that are like two hours long damn yeah three a week um so the dude's hustling grinding you know what i mean dude if i went on a show i think it'd break the internet because i've lost tens of millions in the dumbest of ways really it would actually break the internet do you have current debt yes is it bad debt it's it's sizable debt and it's well celsius went bankrupt okay so i had a ton of money in there so i don't know if that's

debt or whatever but uh i don't know like the people he he come he gets on are like two hundred thousand dollars in credit card debt student loan debt and you know he helps him out but you know maybe yeah if you like if your finances are good he doesn't want you on the show okay yeah but if your finances are like bad then he wants you oh so you got to be like in debt and you got to be like in poverty okay i thought it was just people that lost money and in dumb ways those are the clips i've seen at least yeah yeah yeah no i think like like uh they had like had Jack on before from the iced coffee hour, and that was kind of just for fun.

But most of them are people who've just been through trauma in their life and are in debt, a lot of bad credit card debt. They just buy the craziest car. The car market takes advantage of low-income people. This guy made $40K a a year and they got him like 120 000 ram car how do you even get a truck bro because they're trying to finesse they're trying to finesse him yeah i mean that's gonna take him his whole life to pay yeah his minimum car payment is like 1200 bucks a month and he only makes like 33k a month it's like almost half of his income

goes to the freaking ram truck yeah and that's honestly probably how a lot of americans are living like yeah paycheck to paycheck yeah yeah that's probably why it is so relatable the show yeah yeah it's because it's because it's like oh like yeah it's relatable yeah absolutely what's the most views you've gotten on a single clip i believe it's 88 million views and uh that video generated like 110,000 subscribers on YouTube for Graham Stephan's channel. Was it the Brett Cooper one? No. It was a, do you know who Judge Vonda B is? No.

Judge Vonda B. So she is a divorce lawyer who literally just handles cases between divorce stuff. So this girl, I think, if i remember correctly she like quit her job intentionally so she wouldn't pay child support and like graham just reacted to that video and it got 88 million views wow so reaction videos could be are those still hot right now are those kind of well the way to do a reaction video is you get a clip that is already viral and then you react to it. Do you know how Brett Cooper does it? She'll be looking at the camera

and there's a clip playing like that. That's a pretty good way to do it. The way we do it with Graham is just the clip is just playing in full vertical just as a regular clip. So you're watching it. Let's just say you're watching the Bobby Lee podcast. You're watching it thinking it's the Bobby Lee podcast.

It looks like it's produced by the creator and then the reaction shows. So it's like play the whole clip and then show the reaction. That's how a lot of Twitch streamers make their content, reaction videos. Yeah, exactly. I gotta look into that, maybe incorporate some of that. But there's no copyright on those?

No, so the other thing we do too is we edit the clip originally again. Got it. The 88 million viewed one that I'm telling you about The other thing we do too is we edit the clip originally again. Got it. So the 88 million viewed one that I'm telling you about was an original example where it wasn't clipped before. We just created the clip ourselves. But yeah, if you're going to react to a clip like that,

re-edit the clip. So go to the original asset and re-edit it. Add your own captions, maybe your own whatever. Got it. Add your own original edits and then re-edit it add your own captions maybe your own uh you know whatever like add your own original uh you know edits and then react to it yeah that makes sense dude it's been fun learning about your world man where can people find you and learn more about your company yeah so uh you can find me on instagram at josh or dony is or uh social media money just type in social media money and you'll find it boom you'll look in the video thanks for watching guys as always we will see you tomorrow