Digital Social Hour - How Masterminds Transformed My Business Strategy | Parker Patterson DSH #1173

Episode Date: February 10, 2025

Discover how masterminds transformed business strategies, unlocked game-changing connections, and fueled personal growth in this powerful episode! 💡 Parker Patterson joins Sean Kelly on the Digital Social Hour to share how mentorship with a nine-figure entrepreneur and mastermind groups helped him scale his assisted living business while navigating challenges. 🚀   From Parker's unique upbringing in a family of 12 to his journey building a boutique-style assisted living empire, this episode is packed with valuable insights on mindset, mentorship, and making bold moves. 🌟 Learn how Parker leverages masterminds to gain 10x ROI, the importance of physical and mental fitness in leadership, and why investing in yourself is the ultimate key to success.   Don't miss out on this inspiring conversation filled with real-world advice for entrepreneurs and dreamers alike. Tune in now and join the conversation! 💬 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀   #mastermindretreat #mentornetwork #howtofindamastermindgroup #joiningamastermind #mastermindgroupsforentrepreneurs   #joiningamastermind #mentornetwork #mastermindevent #businessgrowthclub #mastermindretreat   CHAPTERS: 00:00 - Intro 00:34 - Meeting Eric Spafford 01:58 - The Power of Masterminds 07:42 - Parker's Journey into Assisted Living 14:15 - Health and Fitness Importance 16:08 - Choosing Your Circle of Influence 17:46 - Finding a Mentor for Growth 20:01 - The Art of Manifestation 20:50 - Benefits of Meditation 21:24 - Understanding Anxiety Management 24:08 - Recommended Books for Personal Development 27:52 - Closing Thoughts and Reflections 29:30 - What's Next for Parker's Journey 30:07 - Outro   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Parker Patterson https://www.instagram.com/theparkerpatterson/   SPONSORS: Specialized Recruiting Group: https://www.srgpros.com/   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/

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capital intensive because we also own the real estate of our business as well so that's kind of the biggest cost aspect to it is buying the real estate getting it converted for our needs and then getting it licensed updated everything that works for our model so that's the the capital intensive aspect of it. model. So that's the capital intensive aspect of it. All right, guys, we got Parker here today from Austin. We're going to talk assisted living and mindset, man. Thanks for coming on. Yeah, thanks for having me. Absolutely. We met through Eric Spofford. So shout out to him as well.

Yeah. Is that one of your first mentors? Yes. One of the first, definitely the best. Yeah. Yeah. I started working with Eric about a year and a half ago and it's been incredible. I mean, not many people have a, it was a nine figure exit, right? Not many people have that. So to have that as a mentor is huge for entrepreneurship. Absolutely.

Yeah, because a lot of people never exit and a lot of people never exit a nine figure company. How did you get acquainted with them? Yeah, so I actually went to a mastermind that he had at his house, met him in person. I'd seen him, some clips online, I think the first time I heard about him was on any for sellers podcast. I was like, man, that guy's got a really cool story. And then just, I think saw it on Instagram, he was having a mastermind at his house,

went to go check that out, met him in person, and then just saw the similarities in his business with my business and decided that it was no brainer. I was like, this guy's done exactly what we're trying to do. Why wouldn't I hire him as a coach? I hired him on the spot, started working with him one to one and then also joined his inner circle group. And I've been in it ever since.

Love the power of masterminds, right? Oh, absolutely. I've gotten so many guests and business deals from masterminds, it's crazy. Like the ROI is honestly insane. If I measured it, it's gotta be at least 10 to one. Oh, incredible. Yeah, it's crazy. Like the RLI is honestly insane. If I measured it, it's gotta be at least 10 to one. Oh, incredible. Yeah, it's game changer.

It's like, I can't believe how much power actually comes out of just getting out there, meeting people, investing in yourself and getting in those masterminds. So can't say enough good things about them. You just came from one. Exactly. It was in Portugal, you said? Yeah.

That's pretty crazy. I've only been to ones in the US. Yeah, this is my first international one. It's a bunch of guys that were from the US but they got connections out in Portugal and the guy who threw it he's got a buddy that owns a resort out there and they did kind of a soft opening for us. We were some of the first few guests. Oh that's cool. It was incredible. Yeah traveling is uh I take a lot of pride in traveling you know you get a lot of different perspectives. You experience new cultures, meet new people. Yeah.

I always like recommend people to travel. Oh, absolutely. Yeah, you see things through a different perspective, meet great people, just to expose to different cultures. I love it. Yeah. What were your big takeaways from this Mastermind? Anything you find out or anyone you meet in particular?

Yeah, great connections. We'll see, you know, what comes with that. But this in particular, the guy that owned the resort was very inspiring. He came from nothing. He had a crazy story. He started, I think, actually washing windows for a Ferrari, of all things. He was an immigrant from Portugal, came to America, started washing windows, worked his way up, just said yes to everything, and ended up getting into landscaping from there

and then construction and development. And I mean, nine figure, possibly 10 figure net worth, I mean, incredible, incredible dude. And he's just absolutely crushing it. He's in his sixties now and has just made this incredible life and just super inspiring to be around. Just one of the most enjoyable, happy, positive people I've ever seen. And to see the resort that he built and all the other projects that he had mentioned is just extremely inspiring. And just seeing his mindset and seeing there's no limitations on it.

He started with nothing, just came to America with a dream, didn't even speak English. And see what he's been able to build was incredible. I love that. Rax to riches, right? Was it similar for you? Were you starting off pretty rough or? No, I had a great upbringing. I came from a little bit of a unique background. My parents have a special needs adoption ministry. So I grew up with 11 brothers and sisters.

Damn. Nine of them are adopted and seven of them have special needs. Holy crap. That was very unique in and of itself. And then came from a kind of an entrepreneurial family too. So my dad's an insurance agent with Farmers Insurance. He's been very successful in that and actually was originally in the family business and then kind of parlayed that into what we're doing now with assisted living. But I grew up just in a family business and around entrepreneurship and lived a comfortable life with that

and got to see some of the positive aspects of it and also see some of the struggles that come with entrepreneurship, but definitely caught that bug very early on just seeing my dad go through it. Yeah, that's incredible, man. 11 brothers, nine adopted. There's only one blood brother, I guess.

Brothers and sisters. I have two biological siblings, a brother and sister, and then the rest of them are adopted. Dang. All in one house. How big was the house? Yeah, pretty big house. They've still got it.

It's about 7,000 square feet. All right. So you still have your own room at least? I could have. I actually shared it with a couple of my brothers just because it was a big room and it worked out. Bet MGM is an official sports betting partner of the National Hockey League and has your back all season long. From puck drop to the final shot, it worked out. is going to love about BetMGM. Download the app today and discover why BetMGM

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So that taught you to be pretty giving at a young age. Yeah. I mean, just seeing things through a totally different lens and a lot of them were international adoptions. So we got to travel and go see and experience those things firsthand. I've spent a lot of time in Haiti, spent time in places all over the world. And so just to see kind of where they came from and experience it firsthand,

it's one thing to hear about it, but to go over there and live through it and actually experience that firsthand, totally shifted my mindset perspective, gave me a lot of, a different viewpoint on things in America. And it's extremely aggravating to me when people sit over here and complain about, whatever's going on and whining about, you know, a cracked screen on a thousand dollar

iPhone. It's like people have real problems. There's so much opportunity here in America that anything less than gratitude is kind of insulting to people that don't have those opportunities. Absolutely. Yeah, that shaped it. That perspectives everything man. Yeah, I try to stay grounded. Sometimes I find myself drifting apart

because it's easy to in a materialistic society. And then I gotta take a step back and realize, not a lot of people got this chance. Being born in America, I was born middle-class. So, some people never get that shot. Yeah, absolutely. Yeah, growing up in Haiti, I'm sure they don't even have internet in some places.

Yeah, internet is the least of their concerns. There were actually my little brother who's now 16 before he was adopted. We got him when he was about 20 months old. He was going to be a human sacrifice in AIDS. So human sacrifice. Yeah. Yeah. Voodoo over there is real. Oh my God. Yeah. They were going to they're going to barbecue him. So luckily he escaped and through the grace of God ended up in America, you know, in my family and extremely grateful for that. But Wow. Internet was the least of their concerns. I did not know they were doing

that over there. That's crazy. Wild human sacrifice. Yeah. Voodoo, man. Yeah. Don't mess with Voodoo. No, can't make this stuff up. Yeah. So how'd you get into the assisted living? Because that's your main business now, right? Yeah. So to make a long story short, I was selling insurance in the family business, investing in real estate. So I was interested in that from a young age. I got my first property when I was 22, mostly long-term rentals. Started building a small portfolio of that and started looking at some different

things we could do with our properties and stumbled across the concept of assisted living and started learning about it, learning about the demographics behind it, the big need for it with the baby boomer generation and all of that and realized that there's a big need that's not currently being served as well as it could be. And so that with my unique upbringing, taking care of people, there's a lot of similarity in taking care of kids with special needs

and taking care of the elderly. It's just different stages of life. So I was a caregiver myself. We also managed outside caregivers, had 24 seven care in my own home. And then that kind of gave me a little bit of experience with that. So it wasn't as scary as it would have been otherwise.

And then my mother-in-law actually has a nursing background. So she had worked privately in people's homes and then in big facilities and saw the need for something in between, which is what we do so we have a luxury boutique style model that really caters to our residents needs and She kind of pushed us to get started in that she was our original manager I've since retired from the business

But it helped us get started and we just kind of jumped in and got got rolling with it and haven't looked back since Love it the rest is history. So how many locations are you at now? We've got four currently. Okay. Yep, and we've got two others that are in development that'll be built out in the next year to 18 months from now. And then a few other plans after that, we're gonna continue expanding and growing that business,

but there's definitely a huge need for it. And we wanna serve that need in the best capacity that we can. Yeah, because the baby boomers are all retiring now, right? They're aging out. So there's gonna be a massive need for this. Yeah, absolutely. Yeah, that the baby boomers are all retiring now, right? They're aging out. So there's gonna be a massive need for this. Yeah, absolutely. Yeah, that makes sense. This is how Eric Spofford made his money, right? Similar. So he was in addiction treatment. Okay, so 24-7 business taking care of people.

He just took care of addicts and we take care of the elderly. A lot of similarities though. Does insurance cover this type of stuff? Depending on the specific niche within the industry, possibly most of ours is private pay. We also take long-term care insurance, but traditional Medicare doesn't typically pay for assisted living in Texas at least. Wow, that's rough man. Yeah, cause I just got insurance, like 700 bucks a month, I looked at what I get.

It's not much. Yeah, it's wild. You know, even if we still have a kid, it's gonna be like 20 grand. Yeah. So it's nuts dude., even if we still have a kid, it's going to be like 20 grand. Yeah. So it's, it's nuts, dude. Insurance industry is pretty interesting when you look into it. Yeah, it really is. I mean, that middleman aspect of it alone is interesting. And then you see how much they're making. It's pretty mind blown. Yeah. It's wild. Yeah. It's a rigged system, right? Yeah. But you're in a good space where it's private pays. You're just dealing with people that can

afford it. Yes, absolutely. How big are the houses on average? Usually between four to six thousand square feet. So pretty good size. Four to six thousand. So you could fit like what like eight people on average? It depends on the layout, but a lot of times they're at anywhere from 10 to 16 residents. Okay, that's cool. And is it labor intensive?

Is it time intensive? Yeah, it definitely doesn't. It depends on the way that you want to run them. We decided to be very hands-on because quality is everything, reputation is everything. It is very labor intensive. It's 24-7, so there's always gotta be somebody there

tending to the residents and being there to take care of them. And so it's 24-7, 365, there's never a day off. Yes, you need a good team in place. Oh, yeah, absolutely. The team's everything. Wow. Is it capital intensive, too? It can be depending on how you want to do it. And it's all relative, right. But, you know, it is somewhat capital intensive, because we also in the real estate of our business as well. So that's kind of the biggest cost aspect to it is

buying the real estate, getting it converted for our needs, and then getting it licensed, updated, everything that works for our model. So that's the capital intensive aspect of it. Why'd you choose to own rather than rent the real estate? I love real estate and see the value in it. Just the long-term play, the tax benefits. I think it makes a lot of sense for us since we need real estate to operate. It makes sense for us to own it. Yeah I think in the long run it's probably smarter right? If you plan on building an empire and selling this thing one day.

Yeah absolutely. Yeah. Do you have a number of locations you want to get to? We want to get to 40 locations. 40 locations? Why 40? A tenth of the way there. I think that for us it's just the right size for the type of business that we have.

It's kind of a sweet spot for if we decided to roll this thing up and sell it, that would be a good sweet spot for us to jump off. So we're working out to about 500 beds. We love this business, love the model. And the goal is in scaling it rather than just going through and building big facilities and knocking out as much bed count as possible. That's what everybody else is trying to do. And so we're trying to change that completely and do something quite a bit different and maintain quality and having these decentralized

smaller communities, 16 beds or smaller so that as we scale and grow, even though we're going to be a big company with a decent bed count, it's not going to be these big facilities which oftentimes, you know, not knocking everyone. I'm sure there's wonderful ones out there. But in our experience, a lot of times the quality of care goes down in the bigger community. And so by shrinking that down and having a personalized approach, which is what we do, the quality is able to maintain as we scale because they're all decentralized and separate from each other. Yeah.

I think that's any industry as companies get huger and huger, like the quality goes down naturally, right? Because they're focused on scaling Yeah, are there big players in the space like to have hundreds of locations? Oh, absolutely Yeah, there's plenty of them. Yeah, so you can really see how listing them. Yeah, absolutely Wow, that's exciting What else are you focused on? Is this the main thing? Yeah, this is the main thing so the real estate component of this alongside with the main business of assisted living memory care and then we're also launching a home care side of this business as well. So we're going through the licensing process for that currently but essentially providing the same style of care that we're doing now but instead of in our communities they're going into people's homes privately and providing care in their homes.

Do you teach those other people? Not yet. No. That could be the next thing then. Margins are good in that space. Coaching and info products, as you know. Yeah, the margins are nuts. I'm looking into that too for podcasting.

A lot of people keep asking me how to do it. And I never know what to say. It's hard to give advice. I get hundreds of messages. So it's hard to give targeted advice to each person. Yeah, that makes sense. Obviously you're an expert at it. So yeah. Yeah. So I need to come up with something that I could just send people right away. Figure that out. Hopefully this year. A big part of your lifestyle is also health and

fitness, right? Yes. What made you get into that? Yeah. So for me, it's just the discipline aspect of things running any kind of business, as you know, can be very stressful. There's a mindset that needs to be there in order to be successful and so health and fitness for me does a lot of different things. It all ties together but ultimately allows me to stay strong mentally, be able to work through problems and situations better, stay more crystal clear, unoperated at a high level. It allows me to just have better energy levels. I can put more into my work, put more quality work out there, which in turn trickles down to every part of our organization.

So me being the leader of the company, if I'm not taking care of myself physically, then I'm not doing the best job that I can as a leader. So it's a lot encompassing with that. But to me, health and fitness is kind of the base that everything else kind of plays off of. I agree. When I work with people, I kind of like judge them a little bit on their physical health and it's not everything but it is important to me to work with people that take it seriously. Absolutely. You know because it's a sign that they're willing to dedicate to their health because it impacts everything like you said.

Yeah. I mean everything from appearance to just the mental aspect of it. I mean we're here taking care of elderly and if our team is not in shape and isn't physically shown up well, that doesn't really represent, hey, we're here to take care of your loved ones, but we can't even take care of ourselves. It's not really a good image.

Yeah, cause it's an energetic component to it. Yeah. You know, it rubs off on you. Yeah, absolutely. There's actually studies, if you hang around like obese people, like you're more likely to become obese. Just hanging around them. Yeah. Isn't're more likely to become obese. Yeah. Just hanging around them.

Yeah. Isn't that crazy? It makes sense. Yeah. Because the energetic components just like, we can't explain it yet fully, but there's something there. Oh, for sure. And I know you surround yourself with, you're very targeted, right?

Oh, absolutely. Yeah. So am I. You have to be. Yeah. I find myself, when I fall back into bad habits, it's usually because I am friends with the wrong person. Yeah, your circles everything Yeah, how do you choose who's around you? Do you have like a formula or something? Yeah, no scientific formula to it I think that just being very intentional. I don't want to hang around anybody that I wouldn't want to trade lives with

Mmm, that's a good one. Yeah trade lives with I like that one. Yeah. Yeah, that's so true though Cuz a lot of people have money we both met people with tons of money, but their physical health is just not there. Yeah. And I wouldn't want to live that way personally. Yeah. Especially if you got kids. Absolutely. Because you're representing yourself to them. Yeah. You got kids yet? Not yet. Not yet. You want them? I do. Yeah. So do I, man. How old are you? 28. Oh, wow. Yeah. I'm turning 28 next month. Nice. Yeah, you're still young. Yeah, there's a lot of pressure As I get in like approaching 30s to have kids Yeah, me too. Everybody else always asking about it. Whatever. Yeah, I noticed the females

I talked to a lot of girls and they're all like they're on a clock. So I get it Yeah, I like 35 40 they want to have them. Yeah, you dating or no, I'm married actually. Oh, you're married. Congrats Yeah, thank you. I'm married this year. How long you guys been together? So April of 2022 is when we got married. April of 22. Okay. But you were dating a while before that? Yeah, we've been together for six years. Damn. Yeah. Well done, man. Yeah. She's been with me along the whole rides. That's important, right? Yeah. Same with my girl. I was, I was broke when we met. That's so hard to find. I have a lot of friends struggling to date because a lot of these I don't know they're getting chased for the wrong things you know absolutely put it simply yeah that's

what social media like if you have a following it's it's interesting to see who's in my inbox yeah no I could totally see those girls were not messaging me when I was broke yeah so when it comes to finding a mentor, cause I know we talked about it earlier, how you had Eric and a couple other guys, how do you recommend people go about that these days? Yeah, I think there's plenty of fake gurus out there. You got to verify and vet who you're working with.

And for me, I got to meet Eric in person and see what does life look like, realize that it's not just, you know, some dude flashing lambos on Instagram, he's a real operator, built real companies. And then also more than that has the character because there's plenty of people that have money and don't have a life that I would necessarily value

or want to trade with. So finding somebody who's got the values that you align with and has the entire package is somebody that you'd want to align yourself with. And so for me, that was Eric. And it's right to check for speed. I mean, people are so hesitant and I certainly was as well. Just, you know, investing sizable amounts of money into your own personal growth and your own business growth and professional growth is

something that a lot of people are on the fence about think that it's a scam. Don't realize, you know, what the value of that is. But I've met so many incredible people through it. It's shifted my mindset, show me what's possible. And then just, you know, learning from somebody who's already walked the path. That's writing that check for speed, right? You know, if you've spent, you know, for Eric several decades learning business,

learning all these lessons the hard way, and I have the ability to get access to that information by paying for it, then why wouldn't I do something like that? It's been total game changer for me. 100%. And at the very least, you got the connection too. Yeah, absolutely. Like even if you don't get the ROI right away,

cause a lot of people want that money in return. They're like programmed for that fast money, but with mentorship sometimes it takes years to get a direct ROI, but that's okay. Yeah, you just gotta keep showing up, keep shaking the hands, keep meeting people, and go into it without the expectation of what am I gonna get?

More so how can I provide value? How can I connect and not have a time limit on it? Yeah, yeah, I think play the long game and like you said, do your homework because I think people choose the wrong mentors and then they associate mentorship with a scam. Yeah, absolutely. But if you're super targeted,

like you went after someone that already sold a nine figure exit in a similar industry, why not? You know, it's perfect. And I'm the same way. If I were to get a podcasting mentor, I would go straight to the top, you know, whether it's Rogan or whoever, whoever's in the top 10, pay them. Cause that would save me years.

So whatever industry you guys are in or watching, do that. Find someone that's exited and see what they charge, I guess. Do you believe in manifestation? Cause I know you're big on mindset. Yeah, absolutely. I think that energy is a hundred percent real. I believe in God as well, but I think energy is absolutely real.

There's no way that I could deny that. And what you focus on, you attract. And so if you're focused on things that make you anxious, all of the problems that could possibly arise in my experience, those things just magically show up. And so if you're very intentional about what you focus your thoughts on, your energy on, and really show gratitude for what you want in your life and those things naturally attract. And so that's been my experience with manifestation. And a lot of

the great things in my life have been thoughts that I had years ago that focused on intentionally visualize and now they're manifested in my current life. So I certainly can't deny that that's real. I love it. Do you have a meditation practice or something? Yeah, I just do about 10 minutes of visualization on a daily basis. Just nothing too fancy. Just kind of get quiet, get some instrumental music going.

Nothing too fancy. Just close my eyes and visualize and try to make that a regular practice. You don't have to get too crazy with it. I think people freak themselves out over these 60 minute meditations or whatever. Yeah. Something like that's perfectly fine. Even like just five minutes, dude. Yeah.

You don't need to be doing two. I know some people that do four hours of meditation a day, which is fine, but it's like, dude, I got stuff to do. Same. You know, four hours of meditating. Geez, I do breath work too. Oh, nice. Because you notice it right away, man. Have you ever done that that a little bit? Yeah, Wim Hof or something like that

Yeah, dude. I mean you could within minutes feel it. That's totally shifts everything Yeah, cuz a lot of people don't have that patience for manifestation, but with breath work you get results right away Yeah, so I highly recommend that Now in the sales industry, there's a lot of negative connotation there. People call them sleazy, used car salesman, all that sort of stuff. What's your take on that? Yeah, I think it all depends on how you approach it. And for me, I've got thrown into sales when I was 18 years old, got in the family

business. I was petrified of talking to people. I was very shy by nature. Thankfully my dad pushed me into it and he saw that I was my own worst enemy. I needed to get over that. So he said, here's the phone book, pick it up. You got to make 10,000 calls. Damn. And I did get over it slowly but surely. And I'm very grateful for that. But what shifted that anxiety that I had was viewing it from a different perspective. Instead of making it all about me and how I felt in the situation, approaching it as how am I serving this person? And it's the same thing now, we're selling assisted living, but we're serving people and shifting it from focused on myself to focused on how can we help. The anxiety just melts because you're just trying to help people. And if it's a good fit, it's a good fit. But if it's not,

then it's okay. You know, there's no sense in forcing anything. But if you show up with a servant's heart and you're looking to provide value in the best way possible, then you're naturally gonna succeed in sales and just match that with hustle and drive and making those connections and being consistent with it and you will absolutely be successful. That's powerful. I had crippling anxiety in high school and college, dude.

It was so bad. I used to wake up like literally vomiting every day. Oh wow. Just horrible anxiety. Damn, it was that bad? Awful, awful. What was causing that you think um i think one i didn't have the physical fitness in my life at that point so i think a lot of it just didn't really have um a release for the build-up of the negative thoughts and all the things i hadn't figured out how to to release that so getting

into fitness was a huge part of it but then also building the confidence of showing up keeping the promises to yourself. For me, that was the physical fitness, the nutrition, the mindset, but reading the right books, being consistent with all of that. And then just checking where your heart's at in all of it and shifting it from being focused on myself to focus on how I can help others.

And that completely eliminated it. Yeah, I love that. Because you touched on physical and the mental side. It's not just one thing, it's both. Yeah, my physical health was so bad when I was having them too. I was a twig. Now when I hit the gym or sauna, I feel way better.

Like it's so noticeable as we get older. It's like when you used to be able to get away with four or five hours of sleep, but now when I do that and I try to podcast, I can notice it. I'm way off, dude. So you gotta take everything seriously. 100%.

You big on books? Yeah. You mentioned that earlier, audio books or physical? Both, both. Yeah, I'm an audio book guy, but I try to read at least one a week. Yeah, that's awesome. Yeah, I'm usually about one every other week.

I do two X speeds, so it helps. Good for you. I had to train myself to do that. I got one buddy that does four X. Wow. And I'm like, dude, are you even retaining this? But he actually is. It's insane. But yeah, I'm on a health phase right now.

I go through like different phases, like self-development, health, business, mindset. What are you reading right now? Yeah, so right now I'm reading Hiring on Purpose is the book that I'm reading currently. I think I heard of that one. Yeah, cause you're focused on scaling the company, right? Yeah, exactly.

So that makes sense. Eric's the one who recommended that one to me and it's been really good. Yeah, different books for different phases of life. I know people always ask like, what are the best books? But it really depends on like where you're at and what you're trying to accomplish. Yeah, absolutely.

And just having a well-rounded thing cause I mean, books are so valuable because you're taking somebody's life experience and consolidating it to something you could read, you know, in a short amount of time and gain so much speed and from that knowledge and really propel yourself forward and getting those different perspectives. I think books are incredible. 100% books and podcasts. Certain podcasts have been game changer. Like I've seen Hormozi go on some shows and just spit fire.

Yeah. And it like- Andy Fercellus podcast changed my life. I'd done the Live Hard program twice now. certain podcasts have been game changer. Like I've seen Hormozi go on some shows and just spit fire. And it like. Andy Fercellis podcast changed my life. I'd done the Live Hard program twice now. 75 Hard. Yeah, and then Live Hard is the entire program. 75 Hard is the initial phase of it. What?

That's already super hard to do. Yeah, that saved my life. I mean, truly, I was in one of the darkest times of my entire existence. Jumped into the business. We went through a partnership split. We ended up having to close two of our buildings. Things were really, really rough. And I had my back up against the wall and I was like, I don't really know

what else to do, but let me just try this 75 hard thing. See what happens. See if I can just, you know, at least keep my, keep my sanity through this horrible situation. And by controlling the things that I had the ability to control, it completely shifted my energy, attracted the right people at the right time, and got me out of a situation that I don't think I would have otherwise. I love that man. And now I've done the whole thing twice. So it's after 75 hard, there's three 30 day phases that have, they're similar to 75 hard, they have few different things that are tweaked. And you do it throughout an entire year. So it's a 12 month program. Holy crap. Yeah.

Well done, dude. Last year and then just finished up in December, actually mid January for the second year. Well done. I tried 75 hard. The outdoor workout always the toughest for me because it's either too cold. I'm just making excuses,

but like that was always the one that got me. 10 pages was easy, drinking water. I do that with the outdoor workout. that was always the one that got me. Yeah. 10 pages was easy drinking water. I do that with the outdoor workout. What was the toughest part for you? Um, I think just, I don't think there was one thing that was the most difficult. I think it was just the consistency of, you know, being busy with life, everything else going on in the business and making time for those things. A lot of times my outdoor workout wouldn't be till, you know, super, super late

in the evening, uh, terrible weather. Actually on this most recent one, the last day of the final phase of phase three, it was just like the perfect way to wrap it up. I was out doing some networking actually in New Jersey with somebody that I'd met through Eric's inner circle. And anyway, I just did not have time. I'd been on flights all day and all I had left was the second workout ended up

getting it done at about 3 30 in the morning. It was 25 degrees, snowing, sleeting. And then I had to go take the cold shower after that, which was the last part of it. And I was like, man, that absolutely was miserable. But you know, we did something that made me proud and was a perfect way to round out the second year of. Love it. I didn't know cold shower was part of that program. Yeah. It must be a new ad because I remember doing it like five years ago. I don't know if that one was there, but I take cold showers once in a while. Yeah, they're great.

Feels good. Yeah. Damn, that's impressive, dude. 75 Hard. Yeah, he's changed a lot of lives with that program. Absolutely. I listened to that show as well. Shout out to Andy.

I think I'm having him on this year. Very cool, very cool. Yeah, dude. It's going to be fun. Dude, this has been awesome. Yeah, we'll add this back in. Anything else you wanna close off with here? I would just say speaking to myself from a younger age,

I think a lot of young men, I'm sure you can relate to this. And your story as well with having your girl with you the whole time. I think a lot of people, I don't think there's a certain rule that fits for everybody, not a one size fits all. But if you've got somebody that's in your corner, that's's loyal there's a lot of value in that. My wife's

been with me we've been together for six years when we started together she put a bet on me and she you know believed in me and has been there to hold me accountable. She's been in my corner. We've slept in the office on a mattress so we could Airbnb our house just to make a little bit extra money to fuel the dream and having somebody like that is invaluable. And so I just say for young men out there, build yourself into somebody that is somebody that you'd be proud of and attract those quality people in your life. And if you do have a spouse or significant other that believes in you and is there for you. Just let her know and definitely don't take that for granted. I love that man. Yeah shout out

to Ariel. She's been oh man near bankrupt. Yeah you know lowest of the lows. Yeah it's a superpower. Yeah hospital like yeah we've seen it a lot at our age. Yeah. Without her would have been tough. I would have been a totally different person. Yeah. So shout out to her. I love that been a totally different person. So shout out to her, I love that man. We'll end there. What's next for you, man? Where can people find you?

And you got any events coming up or anything? Yeah, so next for us is just continuing to grow and scale the company. Keep doing the same things that we're doing, just getting better physically, getting better mentally, growing the team, getting the right people in the right seats, expanding and growing in the right way with quality. Don't have any events planned as of now coming up.

You can find me on Instagram at bparkerpatterson. Yeah. Cool, yeah, message them guys if you have any questions. Hopefully you launch a course or something in the future so people can learn how to do this. Yeah. Because it's probably hard to figure this stuff out, honestly.

Yeah. I'm sure your first one wasn't easy. No, definitely not. Awesome man, we'll link everything below. Thanks for coming on. Awesome, thank you sir. Yeah, thanks for watching guys. Fuck.

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