Digital Social Hour - How Omar Elattar Created a Top 5 Business Podcast | Digital Social Hour #111

Episode Date: September 22, 2023

On today's episode of Digital Social Hour, we sit down with Omar Elattar and discuss how he built one of the biggest business podcasts in the world. BUSINESS INQUIRIES/SPONSORS: [e-mail] APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

You were able to get guys like Grant Cardone, Jordan Belfort, Ed Milet. How were you able to get such heavy hitters on the pod? Dude, it was a dream because I had to. It wasn't like I want to. It was like I have to. I had a buddy bet me. He was like, hey, you know, I bet you can't interview Grant. And I was like, oh, I bet you $100 I could book him in the next 30 days.

If you set the intention and add value and ask, you'll get yeses welcome to the digital social hour i'm your host sean kelly here with my co-host wayne lewis and our guest today omar latatar thanks so much for having me on Omar and Stokely here Muhammad Ali yep the greatest bro greatest of all time man walk me through uh how you got into podcasting because you were early man yeah man so it's funny you know when it came to podcasting or building a brand or business I had never even thought of it that way to be honest my whole plan initially was you know I'll give you the short of a long story but basically I I was probably about 25 years old I was working at Tesla at the time and I was in a relationship but I was in self sabotage mode right I was

smoking I was drinking I was like kind of lost in life and I was successful at sales but I wanted something more and I didn't know how that would manifest or what to do. You know, it's into law of attraction, personal development. I was always fascinated by interviews and documentaries and, you know, the greatest of all time. How, how did the greats become great? But I don't know how to turn that into career. I don't know how to turn that into anything. So when I was working at Tesla, the story goes, basically my ex-girlfriend at the time broke up with me.

So I was devastated because here I was having all these dreams and ambitions. But I hate my job. I hate my relationship. I'm not in a good place. I met a life coach. I gave him $250 and he said if life was perfect, what would happen next? He said, you know, like let's come up with a plan. Let's design it.

So I wrote down I would have conversations with the most amazing people in the world. I would inspire millions of people. I would make millions of dollars. I would have a great team and have loads of free time. And it's crazy because I didn't know how that would manifest. But literally, it was that day that we planted the seed with my coach. And he was like, well, if your dream is to do stuff like that, why not do a podcast? And I was like, well, who would I interview? What would I what would i do and he was like well let's just start with one

so i interviewed a local guy and then one turned into two and then three and then you know here we are 150 plus later and got to build a business and show off it but it was kind of like i was in a rock bottom situation and that was my dream to get out kind of thing so it's always the words that's almost everybody's no it's the words all the words yeah the words yeah manifestation yeah it's just that's what he wanted yeah uh yeah and i think just being clear you know being super even um you know i have a interview with dr joe dispenser coming up uh in santa barbara and like I've just been reading a lot of his work and it's true it's like when you probably like you guys right in business like when you just like have something in your mind enough times and you're

working towards it and you're just on offense so the things happen you see opportunities you capitalize on it you stay in a vortex and if you set the intention things happen right most people don't set the intention and if they do they don't stay the course absolutely you were able to get guys like Grant Cardone Jordan Belfour and my let how are you able to get such heavy hitters on the pod dude it was a dream because I had to it wasn't like I want to it was like I have to right like I even just got back from New York where I had a I went to an acting class with Chaz Palminteri's

hosting a three-day workshop I have no connection with him or anything flew to New York went to this acting class pitched him on doing the podcast he was down the three days into being in New York having no connections with him I interviewed him inside of his restaurant wow right just like that I don't say that to like boast I say it because I just like if you set the intention and add value and ask you'll get yeses So I just kind of had that same approach from the beginning man I had I saw for example for I'll give you three quick ones for grant Cardone I had no connections to him and I had a buddy bet me he was like hey, you know

I bet you can't interview grant and I was like, oh I bet you $100 I could book him in the next 30 days and he was like, alright Let's do it. So I would try calling. I tried emailing. Nothing worked right at the company. No clue. I had no show at this time. But then I saw that he was visiting from Florida.

He was visiting LA, Beverly Hills with his wife on his Instagram story. And this story kind of became famous or well-known, kind of how I started it in space. But long story short is Grant and Elena were having dinner inly hills at a restaurant i saw on their instagram story so i drove two and a half hours waited outside that restaurant in beverly hills waited outside by the valet and when they walked out i elegantly went up to him said hey big fan you know i drove out here just to let you know i you know support the movement and what you do and that was a crazy question but do you have a ton of long-form content that you want to turn into short form well look no further than Opus Pro this sites been a game changer for me as a podcast host check out Opus Pro in the description down

below it's helped me make clips help me make them fast efficiently some of the clips have gone on to generate millions of views as you can see in the demonstration here guys all you got to do is type in a YouTube URL Opus Pro will generate anywhere from 10 to 20 clips and you could play around with the color text color Subtitle font do whatever you want to make it your own unique style It even has subtitles lets you play around with the text play around with the colors uses advanced AI Technology generate clips and even scores the clip based off how viral it thinks it will go so it's really useful guys you're looking to save some time save some money video clip editors are pretty

expensive these days check out Opus Pro link is in the description down below I know you're in town for a couple weeks would you be open to do a podcast one hour will be in and out super easy if not no problem and he was like you drove all the way here just ask me that and I was like yes sir I did he's like he's like I like you man he's like alright he goes you got a business card I gave him a business card that day his assistant reached out probably like five days later we did the interview and yeah that interview went on to be the most watched grant Cardone and Elena Cordon interview at the time for like

years Wow yeah so it was just like a lot of imperfect action but I just had to make it happen you know legendary two examples I'm curious no creator of hot cheetos which is funny shout out Richard montanez Disney actually was just talking this morning so evil on Goryoria just produced the true story of the creator of Hot Cheetos, who's the janitor who worked at Frito-Lay. He pitched the idea of Hot Cheetos to the CEO of Frito-Lay. Long story short, ended up being this big time billion dollar product. So I had heard about this story years ago and he wasn't known on social media or nothing, but I got in touch with him because I thought his story was so fascinating.

I was so inspired by the story. I didn't care about building a brand or having a podcast. I literally just cared about meeting these amazing people. So I went to three of his speaking events. When he got off stage, I would elegantly ask him, Hey, man, I was very inspired by your work. Would you ever be open to do a podcast? He'd say no.

Two months later, I go to another seminar. He'd say no. Finally later i go to another seminar he'd say no finally the third time he's like man you're so persistent you know and i was just like you know think of me being the young man you once were who pitched your hot cheeto idea to the free delay that's me pitching the value of the interview to you capture that emotion i know he was like yeah you're right i was sweeping floors yeah because i'm sure you guys have it too right you guys were hustlers like whatever in the DM, we're trying to make deals happen. So now, even if you're busy, when you see a younger guy coming up, doing that same approach, you respect it. You'll give him an opportunity.

You'll talk with him, you know? Because you recognize the hustle. Because you've got to do the unique shit to get ahead. So I kind of appeal to that angle. And so he gave me the interview. That interview got half a million views. It ended up somebody over at Disney ended up seeing it. They ended up, long story short, writing a screenplay and script based on his life story.

Wow. So Disney produced the film. He invited me to the premiere. Avalon Goria produced it. And now he's talking to Avalon Goria today about potentially being on the show. That's insane. It's a relationship. So it's like crazy full circle. And the movie actually comes out today so it's a

high cheeto movie yeah the movie based on the stories where and it's the first movie in streaming history he actually just told me today Bob eager Bob Iger over at Disney they he agreed this is the first film ever in streaming history to be the first movie to be on Hulu and Disney Plus at the same time he's dropping today today it's called flaming hot i'm gonna check it out i used to eat those for days man i did too in middle school oh my a bag a day at least oh yeah hot cheetos oh yeah dude every girl still to this day hot cheetos like i think it's the hottest brand out of all the cheetos yeah so in gas

stations across the country i saw stat it said that they're in the top three um categories for sales in all stores in the u.s uh 95 of stores like all over the u.s it's top three product hot cheetos that's why when you go to gas stations it's always like a bunch of other chips but the top two rows are like hot cheetos yeah and now everyone's making hot chips yeah exactly using their same that same uh they're trying to copy it probably yeah exactly yeah and does he get a cut of every sale um i don't know the terms but yeah i mean i know it worked out he's good on cash he's good on cash he was a janitor right janitor uh janitor and uh I believe flunked out of third grade. Wow. Yeah. Amazing story.

Yeah. Richard Montanez. Shout out Richard. Check out the flaming hot movie. Yeah. What did you learn having Bobby Castro on? Cause that's he's a billionaire, right?

Yeah. Bobby Castro. I've had, I've had him on twice. I love Bobby, man. Bobby's also somebody we've done business with too. So I've gotten to see him personally and professionally him and his team,

just a plus caliber people. I got to tour his house in uh not in miami it's in uh i forget but it's this beautiful 25 million dollar estate and he goes they had some neighbors you guys will love this so billion dollar bobby so he bought this like beautiful custom-made house like 25 million dollars gave us a tour the the whole thing, took him years to build, luxury, art, like the whole thing. And they had some neighbors when they would party. It's right there on the water in Florida. So he invited us to the house. And the neighbors used to always complain about the noise

and the parties they make. And this is, you're talking about like your property is $25 million, your neighbor is $40 million. You're talking about that level right yeah on the water and so the the neighbors the neighbors like were complaining complaining complaining so they ended up um actually buying that property no way and turning it into uh like a fun house for the grandkids oh my god that's baller yeah that's what drake did too yeah yeah this is cool to see people you know like yeah do big stuff like that yeah fairytale i mean find a problem solve it yeah yeah you thought

on a few other billionaires like what what's your takeaway from from these successful people like have you noticed any common patterns yeah for sure um uh there's a lot i get asked about that a lot but i'd say you know i've interviewed over a hundred billionaires I would say the top three things I've learned from all of them is in no particular order number one is you have to have an a-plus team that is so important like that is so so so important and sometimes you know as the business leader you think you're the bottleneck but a lot of times it's your inability to bring in talent right having the talent yourself is equal power to recognizing team members who have the talent they can help you

grow and scale and you know see past your moment so number one is they all saw themselves as team builders more of the genius is more in the team building aspect than it is in the action nuances right like that's important but I would say team number one number two I would say they all played the long game meaning like they all want on a long enough time horizon like you'll see billionaires it usually took them 10 20 30 years to do it when you see people make a million bucks they do it in a year or two when you see people make minimum wage they think of money per hour right so the longer time

horizon you think about money I noticed that calm denominator the wealthiest people in the world think in terms of long-term time horizons, right? 10 years, 15 years, 20 years. The poorest people in the world think in terms of hourly wage, minimum wage, guarantee ROI for every second of their time, right? Like Bezos had to be one of the most in-debt people in the world to at one point become the wealthiest, right? Right, right. So I noticed that, that they have that kind of approach and probably the third thing man is like they they they're not that their brilliance is not in their ingenuity it's in there like

figured out nests you know like a lot of them are they figured it out yeah they're just willing to you know like when I interviewed John Paul Drury he was even like we're in his office and he had some van slip-ons he's like shut where these are these and I should go to the restroom how do I look you you know is my is this is letting okay I'm on faith like they're human just like me and you right and like that's always why I love doing the interviews is because you start to it demystifies this like oh wow this lucky or other guys or something like that yeah

people they just found competence in one thing and just went hard can have one thing for a long time but they also put the work into and most people can't comprehend that right i think becoming rich or wealthy millionaire billionaires luck partially they, no, they always tie luck into it. Right, right. It must be nice. You're lucky or you're part of the or some kind of. Yeah, facts. Some kind of mystical. Yeah, the Illuminati. Like, fairytale. It's just, it's not even like.

Yeah. Maybe he just worked. Yeah. Yeah. Like, the guy with the Cheetos. It's so fascinating to know that he's a janitor and he just pitched his idea. Yeah. He just went to work that day.

Yeah. to know that he's a janitor and he just pitched his idea yeah he just went to work that day yeah the other thing i would say is like they all were very like leveraged one opportunity for the next very well right for example um look at conor mcgregor right leveraged his success in ireland exactly to get into the ufc leverage that to get the floyd fight leverage that to do the whiskey brand leverage that to exit leverage that to have other brands fight. Leverage that to do the whiskey brand. Leverage that to exit. Leverage that to have other brands, right? So I've noticed that the game is how do you leverage up for the next thing and the next thing. Take like Alex Hermosi, right? Started as a gym owner.

Leverage that to teach people how to grow their gyms. Leverage that to the online space. Leverage that to build a brand teaching that. Leverage that to other brands. Leverage that to the podcast. Leverage that to acquisition.com where now he has equity. So it's about how do you build. They were all good at building and then leveraging to the next thing. Building, leveraging to the podcast never set to acquisition calm or now he has equity so it's about how do you build they were all good at building and then leveraging to the next thing building leveraging to the neck instead

of one thing they're always swinging just a little bit higher you know I think that's also a huge part of success I've seen at huge levels yeah where do you see the future of podcasting in media because now it's getting saturated haha podcasts from my point of view yeah because all our friends are starting in media because now it's getting saturated you feel like it's getting saturated podcasts from my point of view yeah because all our friends are starting them but maybe not to the general everybody don't have the gift of potting though yes you gotta you gotta it's a certain it's a certain gift and a certain science to pot and you can't just oh yeah i'm gonna do a podcast you might do one or two episodes but then it's like you know yeah then what like it's a conversation there are you

you know are you holding the conversation as well are you carrying like a team it's not what's your pivots you know yeah and then understanding like the substance are are you intelligent enough to keep an intelligent conversation with somebody that's intelligent like joe rogan yeah can you ask certain questions you know what i'm saying yeah and can it can it be so valuable that the person listening believes it's genuine and not just people killing their time or because they have a lot of options right so i i think now in a certain regard it's more competitive i think it's kind of like music there will always be winners in podcasting whatever there will always be winners, a few winners. But I think it really comes down to like, I heard this thing once. It said like the people that care the least about the praise are the ones that get it the most.

Right. Think of like Kanye, for example. Right. I mean, maybe a little controversial, but generally speaking, even early on in his career, like did it his way 100 percent and like won the crowd. The key was the trendsetter so i think when you believe in the work it does a lot of the momentum because then when you win you won for being yourself and you can hang you can sustain that momentum versus just like always second guessing the algorithm then you're always chasing the algorithm you know you want to be kind of like setting a balance of setting the pace with the algorithm but also making it so that you enjoy it

because a lot you know the worst thing you could do and I've seen I'm sure you've you know me you are mutual circles I'm sure we've had homies who built you know forget podcasting but like even multi-million dollar businesses that became like golden handcuffs mm-hmm right yeah so you don't want to build something you hate too so it's a it's an elegant balance you know yeah it's gonna be interesting I enjoy it to be honest I do too but I great networking tool getting into it I've come to realize that it's you it's it's a gift you got it it's a gift you

got to have a certain certain things about you that you have to know how to do when they're doing in order to be successful at potting for sure yeah yeah and I think too um you have to find your style yeah and and i have a lot of my clients and friends who've like experimented a lot and on youtube it's like i have found for example so interesting honestly like if you really like open this up a lot of people don't talk about this but like there's so much leverage by just having the right pieces even if you're doing the right stuff like I'll give you an example you know those videos was Alex Ramos you where he's like sitting on the

couch yeah and he's talking on YouTube and it's like highly produced edit they're great right they're amazing and actually know some of the team behind the scenes but what's cool is like if you actually see how it was filmed like alex just sitting or whoever just sitting it's actually pretty like not flat per se but it's it's simple in how it's filmed like i would say more than like 70 to 80 nowadays you can really pop with great editing even if you yourself are not so animated or expressive or whatever it is so it's an elegant balance I think between knowing nuances like that that you don't have your personal I just have to carry the whole thing but also display it in a

way where it place your strengths right like look at Lex Friedman for example he's more monotone very you know but he I think I can only watch 10 20 minutes exactly exactly or Joe Rogan right they all kind of like intelligent though I like yeah he's intelligent and he has like a theme the suit so I think once you find like a vortex like you gotta like try different things formats like play with it a little bit and once you find your formula you'll notice all successful youtubers or whatever go back to their old videos they've all tried a bunch of different templates little combinations of what and then once they found one thing that worked boom do that a hundred times

over you know and then tweak it a little bit to make it better right so that's kind of the attitude i think that that the winners will always adapt to so what was that formula for you what was your first breakthrough guess where things took off i think i did a few things smart i think um again you know it's funny because i like I didn't do it to go viral. I literally didn't care about the numbers. And my first couple of interviews would do like 200,000 views, 500,000 views. It was just like, boom, they were all hitting it. And then I was making money from ads and affiliates and all this stuff.

But I think the breakthrough was us doing things a little different. Like, for example, I used to watch the Howard Stern show. I loved Howard Stern interviews, right? Fire. Yeah, because, for example, in a Howard Stern interview, he's always been one of my heroes, right? It's always Tony Robbins, Howard Stern, and Paul Rodriguez. Those are like my heroes. Howard Stern is so authentic.

He's so himself. Yeah. And he asks what you and all the homies would want to ask. For example, Bradley Cooper came in on the podcast right and instead of every traditional radio interviewer would they ask him how are you how's the new movie blah blah so as soon as he sits down Howard Stern goes so Bradley tell me how much did you make on this new movie what 20 million plus points on the back end that's his like first question you know so as the audience

feel like holy this is gonna be an amazing 30 minutes right away we're talking about the money you know yeah so i loved he was real but in the beginning of all of howard stern's interviews they would film them in the green room like oh you excited for this interview today or you know what you think of the interview today and they give like a testimony and it added like an energy of like oh so what we did is i adapted that model and on my podcasts in the beginning of every episode, I would have the, like, say I'm interviewing Sean. Instead of just getting into the interview, the videos would start. And it's like, camera opens and you'd be like,

Hi, I'm Sean Kelly. And I went from being totally broke, living in a basement, to building a multi-million dollar company with Jersey Champs. And I'm one of the passionate few. And I thought the interview today with Omar was exciting. We talked about da-da-da-da. Hope you guys enjoy. So by adding that little theme up front, we actually

saw that retention-wise it was hooking a lot of the audience. And because we were getting that first one or two minute testimony, it actually grew to get a lot more momentum. Nobody was doing that, right? Like a little X factor. Like what do you do different that others don't do? Think of like hot ones, right? Where they eat hot wings during interviews.

Little things like that I think are where you got to find your formula. Gotcha. That's facts. I like what Impulsive does. It'll show like the highlights of controversial sayings before the episode starts. Yeah. Yeah, that's like a new thing too. That's probably better nowadays.

Yeah. Because now with TikToks, it's very like the quick hook the quick quick quick shots absolutely so what podcast do you think are like doing it really well like which ones do you watch dude I've been watching what you guys do you guys are pumping out stuff like crazy like this yeah I like that I seen yeah I see that a compliment yeah yeah yeah I seen I seen I seen quite a few and then the clips you guys post like i believe you guys don't forbes riley too um yeah and then i remember the guy the um some controversial ones you guys had some good clips yeah no i like it um honestly the only

other podcasts i really like i'm more of an old soul kind of so i like a lot of the um like guy raz how i built this he interviews a big one man yeah I studied the charts and that's always up there yeah NPR yeah cuz he'll talk to like Michael Dell and you know for me that's always what fascinated me how did these human beings just like me and you do these amazing things in the same 24 hours I mean you have the same resources how did they do it you know so I always love podcasts that try to dig deep i watched the joe rogan show um and the reason why is because he's another guy that's authentic um and

um he's face to face bro i mean joe rogan adapts to every guy sometimes he's smoking sometimes he's in the room sometimes he's drinking beer like joe rogan is like whatever's going on he's just going to do it and he actually direct and he's so like diverse in a way that he sees perceives things and he under his understanding of like everything is like there so i'm like how do you kind of know everything in this yeah you know what i'm saying you can hold the conversation with anyone oh with anybody yeah i think even that like i said before i feel like it's a gift gift in this in this art but it's more so like studying that of course I like watch the Breakfast Club Oh Breakfast Club is really good yeah didn't they stop showing that one or I know I still on I watched Lex some I watch his shorts yeah

yeah I watch I watch and then there's all like him there's also the the note guys the full send podcast like the no i rock with them stuff like that because it's group that's what i like about this too is you can bounce i've always done like one-on-one interviews yeah but i actually like the conversational format i think it opens it up it makes it fluid yeah makes the viewer feel like they're uh you know uh you know like the fourth person with this kind of thing so you're thinking about adding a co-host on what's that you're thinking about adding a co-host on what's that you're thinking about adding a co-host to yours uh i've thought about it man

but i'm you know i'm very particular about my stuff i would i wouldn't be opposed yeah yeah because you have a certain personality type you know it has to flow it has to you have to know how to pot like you have to know how exactly and if you're gonna invest time into a relationship or or a type of content that way you got to have a plan for it you know is this something that i could see longevity in is this like a season is it yeah you got to think long term i wouldn't be opposed to it but you know the kind like i said earlier the right people at the right time right it got to be right yeah yeah we like to ask a lot of successful guests this where are you at mentally right now and was there struggles along the way for you yeah man there was lots of struggles along the

way i'm actually in a really good uh place now i find that a lot of times um it's like a lot of i think a lot of my best work and momentum has come when i gave myself permission to do what i wanted to do anyways i'm sure a lot of us like procrastinate on decisions then you do it and there's like a liberation in that and we succeed or fail but I think that's always the hardest thing man is like selling yourself on can I do this next thing should I do that yeah do it let's try it you know like it's kind of that stuff but early on man it was financial it was like how do I the struggle was how do I fund this dream, how do I fund this dream?

How do I fund this dream? I didn't think about making money or monetizing. I just wanted to, I remember thinking like, dang, if I could just make four grand a month and interview people, that would be amazing. And then I was like, if I could just interview people and make 10 grand a month, that'd be amazing. And then it would just keep going up and up. And then sooner or later you realize,

I'll be honest, my dream selfishly dude is like my instagram used to be omar the rock star i'm probably gonna change it back to that if it's not already when this is posted um but i was always like playing guitar in my mind like i wanted the rock star life right i wanted to kill it at my craft and so for me the struggle was always like how do i get paid to play you know how do i do something i enjoy with great people my dream was like how do i make 100 grand a month have total free time inspire millions of people and go to go to the movies at noon with my girlfriend on a monday while everyone's stressing i can make six figures a month right that was my like crazy dream and then when i had that happen

you're just like oh what next you know what's the next thing you do and then sometimes you're getting a self-sabotage you know i've been there i don't know if you guys have i have you know so i think for me the mental struggle has always been what's the next thing what's the next thing because sometimes when you aim for a goal you might think you want it get there and realize ah that's not really what i wanted right like or or you gave up like hanging out family and now you make all this money now your mom's not around or something. You know what I'm saying? So I think for me, as I get older, I try to

go, is that really the goal? What's really the goal? And I'm more honest conversations with myself on what's next, what's next. But I think as long as you're staying positive and good vibrations, good things happen. I love that. Yeah, I feel like with money, there's never, like it's always that next level. I understand what you're saying about that. Yeah, so many levels. things happen i love that yeah i feel like with money there's never like it's always that next

level i understand what you're saying so many levels yeah yeah for sure yeah even like me and you i believe we were in a you know 100 million mastermind like 2019 yeah like i remember at that time the investment for that was like crazy right um and i just remember hearing numbers in there but i'm sure much like you right like i'm sure with you jersey champs didn't you have that where you set a goal for like you know maybe like 100 grand the first time then once you saw it's possible it's like yeah it was a hundred grand a year then it was a million and then once you hit that your life doesn't really change like there's a certain amount of wealth where not much changes right it becomes our relatively the same uh because you can pretty much do what you want yeah yeah that's really what it is it's just a freedom aspect mm-hmm yeah you know coming and going eating which one he just freedom

yeah I mean the more money you have it's not like the more freedom you get yeah there's a level yeah yeah yeah I think after like 30 G's a month honestly like it's for me at least it was like you could do whatever you want and then after that it's just about how much excess capital do you have to invest in other stuff? Yeah, yeah. Facts. Right? Diversifying.

Yeah, yeah. Like if I could eat at nice restaurants, stay where I want, hang out with good friends, wear what I want, dress up and do whatever. Okay, that's not that expensive. It doesn't cost crazy millions of dollars to do that. But can you invest in one property or five properties? Can you afford 100K here 500k here could you you know what i mean yeah that's kind of where the next level beyond your need your hierarchy of needs kind of like right you're thinking about long-term investment kind of money 100 man what's

next for you this was super exciting yeah bro um just doing more of what i love to do you know um i i had an expression when i started said if i wouldn't do it for free i wouldn't do it for a fee so you know i wasn't making money then i was making a little bit of money i've grown and made some money so you know i did it for free so definitely gonna not stop doing it now you know uh yeah just i love to do it man i love to tell these stories and you know building a podcast and show brings great relationships, business opportunities. So, yeah, man, I don't worry too much about the saturation or anybody else. I just kind of do my thing.

And on a long enough time horizon, I think if you do the right things that are aligned with you, the right things happen. Absolutely. You've already proven it. Not a lot of people last this long in the podcast game. I think we hear, what, seven episodes it was a max yeah people don't do more than 10 or something right yeah it's actually yeah it's actually three oh three yeah 70 of people don't do more than three and 80 don't do more than yeah 10 yeah we're 170 80 episodes in wow nice we're catching up to you man what's your guys's vision like

what what for you inspired the pod oh man I think I feel like it was a lot of different things as we me and Sean grown together in this space and just information you know finding out different ways obviously yeah we love learning love networking both of us share that passion yeah I tried on a few co-hosts before him and they weren't that good so he came on thank God you know what was we said networking I know you guys got a wrap up but I'm curious what for you with Jersey champs cuz you networked like crazy crazy I even have DMS going way back years ago oh yeah I had always seen you all over the place but what was your approach to networking at that time dude so for

Jersey champs it was pretty simple people couldn't get custom jerseys so say you wanted your podcast on your on a jersey it'd be very hard to like orders one of that but I was able to to do that for people so that's how I networked gave them free jerseys I didn't care about making money off them and that just led to opportunity mmm so you would be in the DMs all day all day and I still am I'm still sending 10 DMS a day right now yeah how do you how do you stay mentally sane doesn't it make you irritable at a certain point what the DMS well just had just the on it nests so much no cuz I'm missing people that I

think would be great Gus and I find them on my for you page or like through networking yeah this would be a great episode so I'm excited to message them yeah so it's intuitive it's not like it's not forced yeah I don't think anything any guests or any conversation is it's all pretty much organic you know yeah I tell people all time like we always talk about it like networking is key you know a guy said that um millionaires focus on execution billionaires focus on network yeah a hundred percent so because it's leverage yeah it's like you said it's just it it makes your life easy yeah having a network makes your life easy yeah i can't tell you how many times

like i'll give you one more quick one. So how I interviewed John Paul DeGioia, who's, I believe, the 45th wealthiest man in America, right? Billionaire founder of Patron Tequila and Paul Mitchell Shampoo and Conditioner, right? This guy was homeless at 37, multi-billionaire. And I asked him, I'm like, you know, do you ever trip out on like your success and how you did all this stuff? And he's like, yeah, 100 percent. But honestly, it came down to like knowing the right people, even down to how I got him for an interview was my trainer at the gym. Right. So some someone seemingly who wouldn't have a network, right. Regular trainer at the gym, my buddy Justin. Shout out, Justin.

He actually was like yeah dude would you ever uh would you ever want to interview this guy john paul the jury and i'm like yeah dude absolutely i've been trying to for years yeah and he's like oh my mom actually um is like best friends with his personal assistant for like 20 years so i was like no way could you ask and he's like yeah i sent the email that day 48 hours later i was in his office interviewing him whoa right so like that's the power of network you know got me into that and then that relationship got me into another and another all from my trainer at the gym you're you see what I'm saying it's like a snowball it's a snowball effect and

imagine if every person you know we walk by people every day me and my girl were just talking off-camera like how many times have you probably been in a Starbucks next to like a billion dollar executive and you would have know because he's just old old old dude with white hair in the corner drinking a coffee you'd have no idea right like conversations create miracles you know love that man any closing comments if you have a dream go for it and always know that you gotta like pokemon you gotta always evolve seriously i've seen that even with earlier i was i was checking out the the arnold schwarzenegger

documentary how he went from being a kid in austria like we were talking about leverage up he went from being a kid in austria bodybuilding champion to actor to politician to right just kept leveling up so whatever dream you have just keep leveling up and if you're plateaued means it's time for the next level love it so when regrets our dreams you didn't chase mmm make sure you follow me I'm at the creator bars that's in in guys digital social hour see you next time peace