Digital Social Hour - How Snapchat Stars are Making Millions: Insider Secrets | Van Oakes DSHH #859

Episode Date: November 5, 2024

Discover how Snapchat stars are making millions with insider secrets revealed on the Digital Social Hour Podcast! 🎙️ Join Sean Kelly and his guest in this eye-opening episode packed with valuable insights into the world of social media influencers. 🎉 From leveraging platforms like YouTube and Snapchat to understanding the art of e-commerce transitions, this conversation is a goldmine for anyone looking to dive into the fast-paced digital landscape. 🌟 You won't want to miss out on these fascinating stories and tips on financial success, mental health, and cutting-edge biohacking techniques. 🧠💪 Tune in now and be part of the conversation! 📱 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join us as we explore the power of social media, the importance of mental well-being, and how to maximize your potential in today's digital era. #shopify #emailmarketing #dropshipping #socialmediamanagement #digitalmarketing #digitalmarketing #socialmediamarketing #youtubeautomation #affiliatemarketing #snapchatspotlightmoney CHAPTERS: 00:00 - Intro 00:30 - Catching Up 02:00 - Transitioning from TV to YouTube 03:55 - Success with Paid Ads 06:18 - Mental Health & Anxiety Attacks 10:06 - MDM* Therapy Impact 17:30 - Importance of Sleep & Biohacking 19:13 - Tips for Better Sleep 26:36 - Underrated Mental Health Strategies 28:30 - Next Project 31:48 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Van Oakes https://www.instagram.com/itsyourboyvan/ https://linktr.ee/vanoakes LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Mmm. To the last bite, McCain's Surecrisp Fries. Go the distance. See how far our fries can take your business at Surecrisp.com slash delivery. Xanax, one of the worst things you can take to go to sleep. I didn't realize how bad it was for you. I would just take it because it would help me sleep. It wasn't until like a month in, I went to my doctor

and I was like, no, I've been taking it every night. But when I would take Xanax, my REM cycle, I would get good sleep, deep sleep, but no REM cycle. Do you know what the worst one for your sleep period is? Alcohol. Alcohol. Alcohol. All right, guys got Van Oaks.

It's been a while since you've been on a pod, right? Yeah, it's been a minute. I was doing some research. You used to go on a lot like five years ago. Yeah, yeah, I kind of tone back a lot of that stuff, but this is a welcome opportunity to jam with you. It's been a minute. And you're up to new things now, so it'll be exciting.

Yeah, I'm excited. Are you still doing the Diesel Brothers stuff full-time? So I consult with them. I stepped away as the CMO there in 2021. Did some other stuff, but I still work pretty closely. Nice. Yeah. That was your bread and butter at the time, right? At the time that was the big one, right? It started out as just agency work and then morphed into like a CMO position. Yeah. Took a lot of time.

I've never seen a TV show transition so well to e-commerce. Dude, it was, it was the number one TV show on Discovery Channel in history launch. Like because I think because they had a social media following and then they came out with a TV show. It was the number one. And it ranked up there for eight years until they decided they just didn't want to do it anymore. Incredible. Yeah, there's only so much you could do, right? Yeah, they were just like over, I think they were just over it. They realized that YouTube paid a hell of a lot more money than Discovery Channel was paid. Do that?

Oh, dude. YouTube does? Oh, it's not even close. Wow. than Discovery Channel. Do that? Oh dude. YouTube does? Oh, it's not even close. Wow. Not even close. Because they were getting paid. Reality TV show, people don't realize.

Only the stars get paid. Everybody else in the reality TV shows not getting paid. Wow. So only the two main guys were getting paid. And they were getting paid like, I don't know, 20 million or 20,000 an episode. But then when you go to YouTube and you transition to, you know, 3.5 million followers, you get a million views Just the CPMs alone not even integrations or anything just the CPMs alone pay you a hundred grand an episode

Wow, so mr. Beast is making a million an episode probably Well, it ranges so CPMs range from $4 up to 15 if you're finance, right? So like these Graham guys and all the finance guys crush. Yeah. And you were getting a ton of views on Snapchat too, right? Yeah. We crushed Snapchat for a long time and in Snapchat making a big resurgence right now too. Like all the influencers back because they're paying so well. They're paying the most. Yeah. Yeah. It's crazy. By far too. It's not even close. It's not even close. My Instagram is a joke, dude, cause I get like 30 million monthly impressions or whatever and I get like 10

bucks. It's crazy. It's unbelievable what snapchats paying snap stars you know and all you got to do is just post because it serves your ad every like in between every two stores yeah three stores and you get paid every time. Dude if I got 30 million on snapchat that'd be a lot like 100k at least. These guys crush I know like Logan Paul and all these guys were the ones that got the decent guys into it. They're like dude you gotta do this. Yeah. Like it's paying more than any of these other platforms. Nuts. Yeah.

Bryce Hall and Dobrik, they're crushing it. And you were the biggest spender on Snap in 2019, right? Yeah. So I don't think I was, I won the Snap Star of the Year in 2019. And I don't think it was, I was the best media buyer on the platform. I just think we were spending more than most people were spending. So they got an award. they flew me out to New York Did the whole thing?

It's actually pretty cool like not a lot of other but like Facebook's never flown me out It's over a hundred million dollars on Facebook. They don't give it. They don't even know who I am right that much on Facebook Oh, yeah over time But snap spent a lot less and they're like flying me out like they flew me out to LA last week for a meeting with Evan, with the owner, who literally spoke to 50 of us that were just D2C like advertisers. And he's just like, what do you guys want? What else can we do better? Like he's actually working there.

That's so cool though. Snap's putting in the work right now. I've never seen Facebook or Twitter or anyone do that. Never. None of them even give a shit. LinkedIn. Yeah. Yeah.

Damn, a hundred million on Facebook. And now Yeah. Yeah. Damn, 100 million on Facebook. And now are you still seeing success with paid ads on Facebook? Oh yeah. It's gotten more expensive. It's more expensive, but it's still the 800 pound gorilla in the room. It's the necessary evil. I would say most brands are like 60, 70% Facebook. Most of my brands that we work with are like 50.

And then the rest of it is kind of split up between other platforms. But it's still, it's, it's still the primary driver for prospecting traffic. Nice. And are you still doing the giveaway model? Yeah, still right. Well, so the diesel brothers, they, when I stepped away in 2021, they've kind of, they do it occasionally, but they're partnering more with brands. They just don't have a ton of time with the YouTube channel, But my agency, Goat Media, that's what we do. We have a law

firm in-house so that people, and just to explain what the giveaway model is, it's like every dollar you spend on our merchandise gets you entered to win a truck or a Lamborghini or something like that. And we actually give these away every month. Right. So inside the agency, we have a law firm that licenses and registers and bonds this so that you're all covered legally. And then yeah, we push traffic. BetMGM, authorized gaming partner of the NBA, has your back all season long. From tip off to the final buzzer, you're always taken care of with the sportsbook Born in

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Ontario only. Please play responsibly. If you have any questions or concerns about your gambling or someone close to you, please contact Connex Ontario at 1-866-531-2600 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario. Because when your, when your offer is that good, you're selling a t-shirt and I'm selling a t-shirt. But if you buy my t-shirt, you can win a truck.

It's an auction based platform. I'm going to win all those auctions. So, so we find that traffic's usually three times cheaper when you're running. Yeah. That's just, just the CPMs alone because the offer is so good and it gets a lot of engagement and people are like, holy shit, you know, this is crazy. Yeah. Uh, so it, it pays for itself. That's awesome. And I saw at one point you were getting 56 X ROAs. Dude, it was, that was,

those are wild times. This, mind you, this is like 2019, you know, and that's, that was at lower spend. I think the biggest day, we had a 1.46 million day. Holy shit. Selling shirts? Selling t-shirts. That's insane. Selling t-shirts. And the crazy thing about that day was that our daily spend limit, it was newer.

You take a company from, they were doing, they had done 1.3 million before we came through, before I came through. And then we take them up to, you know, 5 million in a month and 1.5 in a day. It's going to break everything, right? So our daily spend limit, if I could have spent more, we would have and we would have done a lot more. But Facebook caps how much you can spend, you know? So it took a, took a while to get that up I feel up now as you're making all this money. You're dealing with some mental stuff, right? Yeah. Yeah, I think always I think always Most of people that are turned on like like you see him and you're like that guy's always at a 10 always at a 10

Those are kind of people that in my eyes You just need to ask how they are Mmm, you know beginning mode and it's most the time the people that nobody ever it's the comedians The the life of the party these types of people that are always going that that typically kind of struggle with mental health Right because they're overcompensating right? Mm-hmm. They're putting all their eggs in one basket. Yeah. Yeah, it's it's a lot man Yeah, it is. Did you start having like anxiety attacks? So no, I think, so I struggle... Let me back up. So I struggled with heavy depression. So I, in high school, my whole life, depression was not a thing.

Yeah, yeah. Right, like it was like, just be happy. Your friends are depressed, and you're like, no, just be happy. And I never understood it. I really didn't because I'm a pretty positive person. It just didn't make sense to me. So what had actually happened was and I'll try to get through this without like it I got an accident with my family and Do you know a razor is but is that a side-by-side? Okay, Polaris razor. It's like a four-seat

Four-wheeler with a cage. So there's no like doors and windows? No doors windows, but it's got like a roll cage on it And we were out with the family had my whole family in there and I actually rolled my vehicle. Damn. And one of my daughters was ejected and the other one actually got rolled up on. Holy shit. Literally like I found my one daughter after everything I said I couldn't find my other Lift the thing up off my daughter, unconscious. Long story short, they had to be life-flown. She had the one that was rolled on,

had to get brain surgery. Damn. And, dude, maybe the darkest time of my life. As a parent, if you're a parent, you'll learn really, like, your kids are your life, and you don't parent, you'll learn really like your kids or your life and you don't really realize until maybe that's possibly going to be taken from you how important they are. So like we went through this thing. I'm an entrepreneur. So I didn't have insurance. Yeah. Right. Like I just self pay everything. So like with the life flight with everything

added up, thank God they're fine, you know. They all healed okay. Got them back, but medical bills. We're talking like... Six figures, right? We're talking literally half a million dollars. Holy shit. Half a million dollars in medical bills that, you know, that puts a lot of weight on a person.

Having that much debt. Like, I don't care how much money you're making, that's a lot of money, right? So, for the first year, we dealt with just the kids make sure the kids are okay and then after that it put a damper on my marriage like because all we were focusing on were the kids we had no time for us well so then our marriage struggles so then we worked a full year on the marriage and then after the marriage you know counseling did everything we're good I finally two years later got to step back and focus on myself and be like,

dude, I'm pretty fucked up. Like, cause that's my fault. I was driving, right? And yeah, it just put me in a really bad head space. And that was the first time that I actually started to experience depression. And it was like something I had never felt that took literally a chemical imbalance

that I could not shut off. And I had never felt that in my life that like go away and it would not go away and it just the heart rate would just get worse and worse and compound and compound. And it led me into a pretty dark spot. I tried like tried a lot of things. I'm good now. But like therapy, pharmaceutical drugs, all the things to try to help and none of it really helped. Wow. But we're good now.

I did a lot of alternative medicine is actually what kind of changed that for me. Yeah. And that's something I want to talk about because that's something that's not really offered when people are going through situations like that. So how did that come about? So what happened was, so once again, going to therapy, I hate not for me. You know you're feeling this way because of this it didn't work for me either Dude, I just had a hard time with it, and I tried and it just didn't work So then I went the route typical American goes to go the doctor and get drugs yeah

so then I'm on antidepressants, and I feel like a fucking like like a Wall I'm like a walk walking around rock that has no personality, no anything. I was just so vanilla, right? Yeah. It was just a bad thing for me. So the medication didn't work. So then like, what else are you going to do? Right? I read a book called stealing fire. I can't even remember the name of the it's Keller or something like that. Yeah. That sounds right. Something like that. It's called Sealing Fire and it talked about like how the top performing CEOs and Navy

SEALs, how they get into flow state. And it talked a little bit about MDMA and its effects on PTSD and the depression following. So like, then I looked into that, got into Huberman a little bit and realized that there's like significant, significant evidence that MDMA is extremely helpful for PTSD induced depression. You know, psilocybin therapy is great for just regular depression, but PTSD induced depression, which is what I had. Uh, they suggest MDMA therapy. Interesting. So I, dude, I looked, uh, I, I looked for a doctor.

I looked for, so I found a therapist, did that. Um, I did the MDMA therapy. I did the psilocybin therapy. And then I actually, uh, like the last step I did ayahuasca. Wow. Full send. Full send, dude. I would like when you're struggling with this,

I'm talking like, and I'm not talking a little depression, I'm talking like suicidal depression. Damn. Like, when you're in that state of mind, my answer to the depression was to the debt. Like I got five, but I have a $2 million life insurance policy, and I know this isn't right to think this way, but when you're going through this, it's like,

dude, if I got in an accident accident my family would be set but I would be no debt there would be no anything they don't need me anyways I'm the one causing these problems damn so like dude I had it all mapped out holy crap I had it all mapped out I knew when I knew where I called I raised my life insurance so when you're in that spot, do you fucking try anything? I was open to anything so like I did the MDMA I did the the psilocybin therapy and then I I did the ayahuasca two rounds two rounds of that with a shot with a full shaman and everything and

I swear to God it's never came back. Well, I'll get I'll get down But when you've experienced true depression and like the chemical imbalance and you can't shut it off That's never came back. Holy crap from ayahuasca twice two times. What what did you see specifically that gave you so much conviction? So Like if you want to go through the full journey, right like like my Okay, I'll take you through the journey. Yeah, sat, we sat and you take the IWAS. You've got a shaman there to kind of guide you through the process. It's not something that I would ever suggest you take recreationally, which I've heard of people doing.

It made no fucking sense. Like don't do that. But I sat with a shaman and we worked through this two day thing. You fast before you get your body prepared. You do this. And basically what had come was I was long story short, I was in the galaxy in a glass box with God and I sat in this glass box with him and on the walls were trials and tribulations. And I had a little basket like you're in a grocery store and I was just picking, I was

just picking trials and tribulations and all these things. And God literally said like, that's enough. You're good. And I was just like, I want more. I want to be stronger. I want more. So I just kept adding. And then he said that one in there basically pulled out the wreck. And he's like, this is over. This is done. You can put it back on the shelf So I put it back on the shelf and then That was kind of that was kind of the whole thing was that I had I chose these tribulations I wanted this you know I wanted to I wanted to be strong one of the things that I got out of this whole situation right was prior to the wreck I

Have four kids right now and during the wreck. I had three and my wife was pregnant to the rec, I have four kids, right? And during the rec I had three, my wife was pregnant with the fourth. Dude, I was working. Like, as an entrepreneur, I'm sure you know, you're putting in seven days a week, you never stop, and this, this, and I have kids at home, but I'm just always turned on.

When you do an online business, money never sleeps. So I'd be home and I'd be like working away my kids be like dad. Look at this I'm like, yeah cool and Literally, one of the biggest blessings in my life was this accident because after that You just realize how how fragile life is. It's fragile Yeah, and it could be taken away at any moment right so I kind of stepped back and I realized how important it was for me to be present with the kids

and ever since then I've had a completely different relationship with my kids like literally I get home from work and I suggest you if you ever have kids you don't have kids right yeah I want them okay you want them yeah awesome you're young though 27 yeah I'm thinking 30. You get in there 30 somewhere. That's about right. 30s. Um, one of the things I suggest you do when they're old enough is when I get home at six o'clock, you know, I put my phone on my nightstand by my bed. And I just leave it there until I put the kids to bed at eight o'clock.

Wow. Two hours. That's two hours of your day that you're completely devoted to the kid. Because you'll learn with kids, you're on your phone and they're like, Dad, look at this. You're like, ehh. You're just not tuned in, right? You're not really tuned in with them. So I'll put it on the nightstand, ever since the accident, it's just the kids' time. For two hours where I just focus. That's the only time I have with them. I work full time, you know? So like, that two hours a night is the most valuable time to me.

Incredible. I can just spend with the kids with no phone, no interruption. Dude, social media will wait. Emails can wait. Texts can wait two hours. Business can wait two hours. Your kids can't. Your kids, when they grow older, they're not gonna say my dad made a ton of money. They're gonna say my dad was present. You know, my dad was always there. Right? Right? So that's kind of the silver lining of the accident that the pay all of that stuff. What's came out of that is my appreciation for my children. How fragile. What a beautiful story, man. It's crazy. That is not. I actually got through it without crying. So that's pretty good. Yeah, was going to cry, bro. Holy crap. That's such deep trauma that you had to overcome, dude.

It's heavy, man. And now, taking the step back now, hindsight, greatest blessing in my life. Because prior to it, I was grinding. And maybe I would have never got out of that. I would have never spent the proper time with my kids. Yeah. So it's almost like the universe had a plan for you to go through out of that. I would have never spent the proper time with my kids. Yeah, so it's almost like the universe had a plan for you to go through something like that. No doubt. No doubt.

And now, had it ended worse, then I probably wouldn't be singing the same song, but my kids are great. Everything's great. And I just realized how fragile it is. Wow. Incredible, man. And then from there, you got super into biohacking and health too, right? Yeah. Yeah. This is like, once again, once you learn how fragile this all is, you really appreciate what you have and especially your health.

Like I'm a freak. And I think a lot of the entrepreneurs that I know that really understand how your body works, they're the same way. Yeah, Tony Robbins wrote a whole book on it. They're all the same way, right? You don't realize how important your sleep works. They're, they're the same way. Tony Robbins wrote a whole book on it. They're all the same way, right? You don't realize how important your sleep is. Like I, I, I, so as not, once again, as an entrepreneur, I was the type that's like sleep when you sleep, when you die, right?

I need five hours sleep max may, you know, four and a half I can do. Um, and I was just always go, go, go, go. I read a, I read a book called why we sleep, um, by Matthew Walker is what it is, bro. You want to read a book that'll scare Sleep by Matthew Walker. This is what it is. Bro, you want to read a book that'll scare the shit out of you? Read Why We Sleep. It's linked to everything. Leading cause of cancer, leading cause of autism in children, is lack of REM cycle sleep while their mom's pregnant.

So let's say the mom's up drinking caffeine all the time and not sleeping properly, your baby can't get REM cycle sleep. Oh my god. Right? It's a leading cause of autism in kids. So when the mom sleeps the baby sleeps that's how it works? Yeah yeah like if you well once again if she's stimulating herself with caffeine and all this stuff and out like not giving proper rest to herself the baby's not resting either right? Dang. So like it's really important. Sleep is like the most important thing to you. Like the the leading, yeah, the the third leading cause of death in the United States is medical malfunction. Bad practice from lack of sleep.

What? Oh my god. The third largest killer in the United States is doctors malpractice because of lack of sleep. Yeah, I see you got the aura ring, right? So you track your sleep. Aura, whoop, you name it. You got both. Dude, I'm a dude. So I got a sleep number bed. Okay, what does that do? Sleep number won the CES award two years ago for the technology.

The leading technology in the world was a bed. Why? Because this bed actually regulates your body temperature. Like if you're too hot. So to get proper sleep, your body temperature needs to drop two degrees so it'll actually cool your body and warm your feet well your feet need to be warm your your body needs to be cool and then this body this bed actually will like harden and soften depending on how you're moving during the night mmm so if you're moving

too much it'll like soften up so you stop moving and it'll harden up and then it can sit up if you're snoring You're like it knows if you're snoring like crap It'll like sit you up six inches so you don't sit so like I do that. I do the oar ring I do the whoop I'm tracking every second of REM cycle and deep cycle sleep. I love that I'm not forget one of those mattresses did the red They're really they take a little bit to get used to give them time because it's like a glorified air mattress And it's not the most comfortable the first couple times you sleep on but give us some time i've never had better sleep than i have right now i can see it like

there's there's a lot of stuff that goes into that though too like prior like no phone time two hours like do you sit on your phone in bed most people do yeah but now i turned on the blue light blocking and now i could sleep way easier yeah no doubt blue light block if you're on your phone in your bed, where's the blue light blockers? Change your phone so that it's not so that it's in the red light or the yellow light, whatever it is. Um, and then try to cut down the lights. So heavy led lights in your house, cut down all that stuff and then just kind of wind down before bed and then your

shark any rhythm. It's always the same. Like the best time for you to sleep is really like nine until eight o'clock. They want you to get eight hours of sleep. There's very few people that actually there's, um, the people that there's only 5% of the population that needs less than five hours of sleep. Wow. How do you find out if you're one of them? Uh, there's a test, there's a test and I forget what it's called, but basically they run your blood or whatever and then they'll know whether you're one of those 5%.

But I run into people all the time and it's just like, oh I only need 5 hours. Literally only 5% of the nation needs that. Everybody else needs a full 8 hours of sleep. I remember they asked all the sharks about how long you sleep and Damon John answered 4 or 5 hours. I was like, what the hell? And then, I don't want to jinx it, but he got cancer like a few years. I remember they asked all the sharks about like how long you sleep and Damon John answered like four or five hours. I was like, what the hell? And then I don't want to jinx it, but he got cancer like. Leading cause of cancer. Yeah. Is lack of sleep.

I don't know if there was a relation there. No, there definitely is. Read, read why we sleep. It's all data factual information that they've ran tests on leading cause of cancer. Once again, heart attack. You know, do you want to know what the number one day for heart attack in the United States is? Is it Monday? Nope. It's the day after daylight savings time.

Oh. Because you lose one hour of sleep and it just spikes heart attacks because people, they're so used to that. And when you cut a full hour off of sleep from a whole nation, that's the highest day for heart attacks. Holy crap. I can see it though, because when I have early flights, I feel like shit the whole day. Always, always. It's so important, man. Like I cannot emphasize. And muscle recovery, way more than,

so retaining what you, so there's two cycles of sleep. You got deep sleep, then you got your REM sleep, right? And then you got light sleep. But like deep sleep is where, so during your day you learn everything. Deep sleep is where you actually filter out what you learned

and say you're like, yeah, this is good, no, this is not. Like, yes, this is important, no, this is not. And then REM cycle sleep is where you internalize that. So if you're getting shitty REM cycle sleep, you won't remember all the stuff that you learned during the day. That's what internalizes it, right? So you should be getting quality,

at least over an hour, of both deep and REM cycle sleep to properly learn and retain what you learned during the day. And there's a million things that you can take to sleep. Like sleeping pills, horrible for you. Really bad for you. Xanax, one of the worst things you can take to go to sleep. I used to, like I got prescribed Xanax during this wreck Because I had crazy anxiety and I didn't realize how bad it was for you I yeah, I would just take it because it would help me sleep. Yeah, I'd pass out right and

Then it wasn't until like a month in I went to my doctor and I was like now I've been taking it every night He's like, yeah Let's not yeah. I was like, what do you mean? He's like it it's a control a substance. Like one of the most addictive substances there are. Let's not take Xanax. But when I would take Xanax, my REM cycle, I would get good sleep, deep sleep, but no REM cycle. Damn. So my REM, I wasn't retaining anything.

So like I would measure all of the stuff and you name it. All the drugs, all that. I could tell you what they all do to your sleep. Do you know what the worst one for your sleep period it is caffeine? alcohol alcohol alcohol alcohol Caffeine you need to stop after like it has like a six hour and like lifespan to it. So you stop after like 6 p.m. You should be cool but alcohol is

By far and away, and it's not even close To the worst thing that you can do for your sleep. So the myth of a night cab, I'm gonna take a little night cab and go to bed. No, it completely shuts down all your REM cycles. Holy crap. Shuts it down. So like you'll sleep, you think you slept, but you don't remember anything from the day before. You don't retain any of this stuff.

So yeah, I pay attention to that stuff. That's good to know because there's college students that pull all nighters studying and then they don't remember shit. Oh dude, dude. So, you know what residency is? No. For doctors? Oh, kind of, yeah. Doctors that do residency,

that's basically where you go and you work for like, I think it's 72 hours, like three days straight, no sleep. Right, everybody does it in college. That's what you do. You go to residency, you go where you work three days, no sleep, and then you take three days off, whatever. So the whole practice of residency was created by a doctor that said this was good for you and they hadn't been done any studies. They later found he was addicted to

cocaine. What? The guy who invented residency was addicted to cocaine and they didn't realize how bad this was for you by like not sleeping. So once again, one in 20 doctors will kill a patient because of lack of sleep. One in 20. Right? So it's really prevalent. If you're going into a doctor, if you're going to have a surgery, ask them how much sleep they have.

You have the right to know. You have the right to know. I would have never thought to ask that. Dude, one in 20 people killed because of lack of sleep of a doctor. Right? So that and then when you're studying, you know how people cram for and study all night and they don't sleep. And then they go in to take their test,

they retain none of that. The most important part of studying and learning is the sleep following. Like you need a full eight hours of sleep so that you're rent, so that you can internalize what you learn. Because if you don't get that sleep, it's just an in one ear out the other.

Yeah, I've split tested it with podcasts where I'm like traveling early in the morning and I've barely slept. I'm way worse. No doubt. Like it's not even close. No doubt. Wow.

That's good to know about the surgeon. If I ever get surgery, I'm asked for his aura sleep score. What's your sleep score? What's your whoop say? That's nuts. What other biohacking do you do other than the sleep stuff? Man, I do like the red light therapy. I've got a sauna.

I've got ice baths. I do like, do you know the PMF mat? Yeah, I just started doing that. Oh, dope. Yeah, so I have a sauna with PMF mat in there. Oh, it's in it? In it. Wow.

Red light in it. So I've got the infrared, PMF, and then the infrared light as well. That's cool. All in one spot. So I'll do that. I'll do the ice bath. I go to the gym.

That's the one non-negotiable I have in my life. It's the most underrated thing that you can do for your emotions and for your physical well-being and mentally for your mental well-being is exercise. Like I cannot emphasize enough how important it is for depression. That was the one thing that that would always help. Like when I feel that way, go work out. If you can get your heart rate, you know, up for 15 minutes a day, it releases endorphins into your brain that makes you happy. And most people don't realize it's literally faking happiness by working out and getting done. So then I'll go to the gym. I do that every day except Sunday. I take Sundays off, but

literally I don't think I've missed and Yeah, that's my number. That's when I travel you've inspired me because I've been slacking on the gym It is it's the most and even for your mental clarity Like it really is like if you if you get into good working out and releasing the endorphins into your brain your your brain fog Just completely eliminates Wow right right think clearly Your your day starts better. You don't go work out before bed. That's bad for your sleep. Is it? Yeah. Anyway, because it raises your body temperature. Right? So how soon before bed would you say? Three. If you're gonna work out at night, work out three hours

before you go to bed. Got it. Right. But I would prefer, I would suggest working out in the morning. Okay. Because of the endorphins that are released and you go into your day just on fire Got it. So I'll start waking up an hour earlier and working out I cannot emphasize enough how important it is like it's changed my life Dramatically and do it early because if you wait until the middle of the day to go work out life happens, dude But like you you got a call You've got this fired you got to put out but if you'll go like 530 in the morning before business before

everybody wakes up you're done at 630 and then then life starts nothing will ever interrupt that you can get in that habit of it I love them and what are you working on next and where people find you I'm working on a really dope project yeah yeah yeah yeah like the most excited I've ever been about a project people find you? I'm working on a really dope project. Yeah. Yeah. Yeah. Yeah. Like the most excited I've ever been about a project. Whoa.

Like I've always let's put it this way. I put 10 out of 10 effort into a lot of projects that are like three out of 10. I've got my agency. It's great. You know, but the exits minimal. Right. I've got tough ring, which is a silicone ring brand. Right.

But it's an e-commerce exit. Reacts multiple. Right. which is a silicone ring brand, right? But it's an e-commerce exit, 3X multiple, right? I stepped into the VC world for a minute and then it wasn't for me, but I realized there's a big gap. VC funds are trying to raise money from anybody and anywhere. They're like, hey, do you know anybody that has 250 liquid and is an accredited investor?

It's all referral-based, really. And then I've got investors or friends and family reaching out to me saying, hey, I got a hundred grand, where do I invest it? There's nothing to connect these two. There really isn't, there's nothing like it. So I'm making a marketplace. I've got the MVP model done, we'll start raising money for it next week. And then basically what it's gonna do is it's going to connect,

it's gonna go through your whole portfolio and say like, you're heavy on residential, you're light on stocks. You need, you need this. You need that. Um, here's an investment for you in, in our platform will connect them with the fund. And then we take a percentage of the deal. Wow. That's brilliant. So they can't access the investors. Investors can access them. Once the deal's done, they'll know, but like until then, we facilitate it. Dude, I'd love to be an affiliate for that actually.

Dude, you got it. Because I'm the same as you. I have both sides. Dude, and there's also, so like a lot of these VC deals, like you have to be an accredited investor and you have to have $250,000 liquid and then you can get this wild ass deal 18% over two months. Wow. But your normal little investor could never even get access to those deals Yeah, one you don't know the people to you're not accredited and you don't have enough money Hmm, but this website will be able to make what's called an SVP

To where people can invest let's say you want to go into that you got a hundred grand I want to go into it. I got 150 Yeah, it'll form an LLC for us together and then we'll get our equity split and invest into these deals. So it opens up VC investing to your average day job. That's great because people are fighting for 8% a year. Fighting for it. And there's deals that would blow your mind that these VC guys get, but you just never

hear about it. Because you're like, or I don't ever hear about it because I'm not accredited and so forth. And now we can get it. That's incredible. Cause when you factor in inflation taxes and everything, all of 8% of yours, like 2% of it, then last last part of it is it will be managed by AI. So like you'll upload your full portfolio and then it'll look through your whole portfolio and say, listen, you need more stocks or you need more resident,

residential real estate, and it will find more stocks or you need more residential real estate and it will find the deals for you. And then you don't have to pay, like normally you have to pay a fund manager 10%. Everything that they're doing for you, right? You don't have to pay anything, it's just part of the fee. Yeah.

That's brilliant. AIC is that stuff in real time. So as deals come through and deals come in, they see it immediately. Well, as to where most, you see fund like a fun manager wouldn't even know that that deal came out. They couldn't even tell you about it.

It doesn't like an investment advisor. They couldn't even tell you about it. That's incredible, bro. Can't wait to see that. Um, we'll link it below if it's out by the time this airs. For sure. Awesome, man. Thanks for coming on and, uh, yeah, you killed him.

Man, inspiring story. Thanks for watching guys. As always, you next time. Thanks. you you you you you you you you you you you you you you you you you you you you you you you you you