Digital Social Hour - How Social Media is Transforming Restaurants Forever | Jeff Sinelli DSH #851

Episode Date: November 2, 2024

🚀 Tune in now to discover how social media is transforming restaurants forever! In this captivating episode of the Digital Social Hour with Sean Kelly, join the conversation with Chief Vibe Officer, Jeff Sinelli, as he shares his journey from sports to entrepreneurship and how he's navigating the ever-evolving restaurant industry. 🎾 Packed with valuable insights, Jeff delves into the rise of ghost kitchens, brand loyalty, and the pivotal role social media plays in today's hospitality landscape. Don't miss out on learning how innovative products like Supernova's protein chips are changing the game for health-conscious consumers. 🍽️ Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 💡 Join us as we explore the future of food, the power of branding, and the energy behind successful ventures. Be part of the revolution and tap into the pulse of the industry. 🌟 #techforrestaurants #restaurantindustrytrends #brandingforrestaurants #franchisingopportunity #wesellrestaurants CHAPTERS: 00:00 - Intro 00:26 - Jeff’s Tennis Addiction 02:47 - Surviving the Pandemic 03:46 - Ghost Kitchens 06:28 - Changing Food Industry Trends 07:04 - Supernova’s Beef Chips and Protein Ice Cream 08:58 - Social Media's Impact on Restaurants 11:08 - Reflecting on the Past 11:36 - The Power of Energy 16:01 - Teaching Entrepreneurship 17:43 - The Role of Education 18:56 - College Experience 20:07 - The Impact of AI 23:19 - Where to Find Ryan 24:00 - 30 Days on Supernova Chips 24:35 - Benefits of Raw Dog Food 25:35 - Lifespan Predictions 25:55 - Closing Remarks APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Jeff Sinelli https://www.instagram.com/jeffsinelli https://www.youtube.com/@jeffsinelli https://supernova.life/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

carnivore diet or keto or you just want more protein. That's why they're called protein chips. It's just grass fed beef and salt or pasture raised chicken and salt. It's the cleanest you can eat and they eat like a potato chip. It's not a jerky. It's just a product we developed

because two years ago I heard about this carnivore diet and I'm like, I was eating a lot of steak. I'm like, you know, it's kind of hard to bring steak on a plane. So let's create a snack and we ended up with this product. All right guys, Chief Vibe Officer Jeff Cinelli here today, someone who's made it in one of the toughest industries, I'd say, in the world.

Thanks for coming on. What, the hospitality restaurant industry? Yeah, I would say it's out there, right? I wouldn't say it's tough. I would maybe consider it more as interesting. You know, we're in the concept development business, and it's competitive. Real competitive.

And you're a competitor. You play a lot of tennis. Oh yeah. From tennis to professional lacrosse. So we like to compete. Nice. You've always been big on sports. Always. Yeah. Yeah. The way I look at sports is, you know, when we were in high school, you usually played an after school sport. Yeah. Well now, after work, I play a sport and I play tennis. You know, it's like I spend an hour to two on the tennis court after work almost daily.

And it just allows me that transitional time before I get to the family. So, you know, when we were kids, you do it. Why don't we do it when we're adults? Absolutely. What's the option to go sit and watch Netflix? You know, like I'd rather, you know, be active. And by the way, racket sports right now, you know,

it's all over the, you know, the reels. It'll extend your life up to 10 years. So, so what we, we, we just, you know, you're in our office and we just put it in a pickleball court. We've got, you know, table tennis. So I just give me a racket and a court and I'm in business. I love it. I wonder why that is.

It must be some neural neurological connection with the brain. Yeah. Yeah. I think just the programming and just the activity, um, you know, with, when you're moving in multi-directions and you have a racket and it's a fast game too. These balls are, you know, firing at a hundred plus miles an hour. Oh yeah. Tennis is no joke.

I used to play a little bit. Yeah. What about pickle? Pickle? I play a little, I like tennis more though. Yeah. You know, I got the edge on tennis? Pickle, I play a little, I like tennis more though. Yeah. You know, I got the edge on tennis,

but I played a lot of sports growing up and I realized later in life how it helped my mindset a lot because I was a distance runner. What about one handed or two handed backhand? I'm a two-hander, are you a one-hander? Two-handed. Okay, yeah, one hand, not enough power I feel like. You can get the whip on it, but yeah,

I think I'm working on the two-hander. Yeah. What's your rating? Do you play ranked? It's 4-0. You know, my wife is a college tennis player. So when we first started dating, she got me into tennis hard and COVID really, I picked up tennis as my sport. So my goal is to beat my wife and beat my wife on the tennis court, you know, not, not physically. Someone might clip that up in the wrong way. There we go. During COVID though, hospitality got wrecked. So what was that like those three?

You know, it was, it was interesting again, but it was a you're in survival mode, then you're in like, let's figure this out mode. And I said in the beginning of COVID, you know, there's going to be some people that figure out different ways to do business. You know, we had to. We had to pivot and use our boxes different. You saw a lot of ghost kitchens pop up. You saw, I think it was a real development time for our industry, the hospitality restaurant industry,

where we learned how to do delivery better. We learned how to just manage. And you learn how to really deal with your teams too, because you're under a, like in crisis mode. So you'd wake up every day and you mentioned being competitive. You got to compete on a different field and the nice thing about whether it's the field non-pandemic or whatever we all kind of play with the same circumstances and rules so you know if it's raining outside we're all subject to that we

compete with the rain so you know just I think business is a game of competition all day long. I love that. You mentioned Ghost Kitchens earlier. One of the biggest expenses for restaurants is the the rent, right? So is that a model you've considered leaning into? Yeah, you know, Ghost Kitchens, I'm not a fan of and I'll tell you why. I'm a brander. And when you brand your product, like say it's WhichWitch or our new company Supernova, if we were to have an alternative in WhichWitch, like we were running a pizza operation, and all of a sudden maybe the packaging got mixed up, the end guest or consumer that receives that might lose trust in the brand.

So I'm a real singular focused brand guy, and I think you start diluting your stuff as you try to put more businesses into your original box. And you can see now that a lot of the ghost kitchens are you know just like ghosts you can't even see them anymore. Yeah so the name really played out what a ghost kitchen is. No there was a big one by my house in Vegas and they're all like out of business. Oh yeah it was it was perfect for the time that we were in but you know we have we have a lot of learnings that came out of that. I think brands when they're tied to customers, like that loyalty is huge, right? It's everything. I mean, it's like you're in a brand to get repeat loyal guests,

and if you build it, there's some great companies out there that... BetMGM, authorized gaming partner of the NBA, has your back all season long. From tip-off to the final buzzer, you're always taken care of with the sportsbook Born in Vegas. That's a feeling you can only get with BetMGM. And no matter your team, your favorite player, or your style, there's something every NBA fan will love about BetMGM. Download the app today and discover why BetMGM is your basketball home for the season.

Raise your game to the next level this year with BetMGM, a sportsbook worth a slam dunk and authorized gaming partner of the NBA. BetMGM.com for terms and conditions. Must be 19 years of age or older to wager. Ontario only. Please play responsibly. If you have any questions or concerns about your gambling or someone close to you, please contact Connex Ontario at 1-866-531-2600 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario.

You know, I put in gold status like In-N-Out Burger. You know, they haven't changed anything, but maybe add hot chocolate for kids in decades of business. The great ones don't change. I have a friend, Todd Graves, was raising canes. I mean, he's a chicken billionaire now. But doesn't change anything. He has one sauce, you know, one love, one chicken.

So if you're consistent, you build legacy for decades. The Costco hot dog. Oh. $1.50. I love how they are. That's the best deal in the restaurant industry, the best kept secret. You know, and I actually,

we were working on a little hot dog project. I bought the Costco hot dogs in bulk and their bread because they sell it in the store. And it comes out to like $1.40 something. And you add the Coke, they're not making any money on that, you know, based on, it's a lost leader, but you know, it's something that builds brand loyalty because you're talking about it, we're talking about it.

And we know about it. And millions of other people know about the Costco. They know what the price is. They know, and that's something that Costco's committed to not messing with. So it's a really, it's a brand staple for them. Yeah, don't sleep on that Costco food court, man. I grew up there.

I was a good lunchtime meals. The pizza is pretty good. They got sushi now. Oh, they got sushi. Yeah, I saw that. How was it? I haven't tasted it yet, but they said it's okay. They use real crab, not imitation crab.

See, that's the thing with crab, man. What? They use that fake stuff. Oh, that fake stuff. They call it crab. Yeah, it serves its purpose. You know, it has a little bit of protein. It's made from fish, but it's a it's not fake

It's just engineered right. Do you see the food industry shifting towards health conscious? I'd like for it to you know We've got our new company supernova that you know, we're all about performance and elevating You know what food products could be or performance products. So Personally selfishly I'd love to see it. It's just tough. We're conditioned in the United States with big agriculture and how to create the most amount of food for the least amount of money. So it's a little bit of gamesmanship there,

but I tend to eat as clean as possible. And we're looking to build some companies with that premise as well. I love it. Yeah, I just tried your beef chips. Oh my gosh. Phenomenal. And I love how there's only two ingredients.

Because if you buy a bag of chips right now, there's probably 20 ingredients. Yeah, whether you're on a carnivore diet or keto or you just want more protein, that's why they're called protein chips. It's just grass fed beef and salt or pasture raised chicken and salt. It's the cleanest you can eat. And they eat like a potato chip. It's not a jerky. It's just a product we developed because two years ago I heard about this carnivore diet.

And I'm like, I've seen a lot of steak. I'm like, you know, it's kind of hard to bring steak on a plane. So let's let's create a snack. And we ended up with this product. It's hard to find healthy snacks that you could go travel with, honestly. So that's a good product for the for the market. I'm glad you liked it. Yeah, I can't wait to try the chicken.

Yeah, we got we got a protein ice cream coming out because you know if you're gonna eat ice cream why not get a protein quotient to it and just you know it's our new company Supernova. It's premised about anything you put in you or on you will help you perform better. So it's a performance company. Nice. Do you use raw milk and ice cream? We're playing with it. There's some regulations with raw products but we use an A2 milk, which is a derivative of a milk protein, either A1 or A2, grass-fed pasture.

So we try to get as clean and as close to the source as possible. And then you throw some lab reports on it so that you can see some of the supply chain or blockchain to it. These are elevated products for people that that if you know, you know. Absolutely. You know, if you're, if you, I always say about this brand, if you have to turn it over and try

to read the ingredients, you're not our customer. Our customer already knows they can trust in what we're making for them. And I hope we get to the point where the average person can afford stuff like this one day. Yeah, it's, it's, it's, it's within range. Obviously, when you try to do high quality, there's a price associated with it. But we're conscious of it because it's not for just people that have exorbitant amount of free income, but it's for the masses.

Absolutely. So are you on a carnivore diet right now? I was. I got a little, I was going deep. I started eating Oregon meat and everything and liver King. Yeah. Yeah. I tell you what, you start eating some of that wild stuff.

And my, my wife will have tested, makes you, makes you a little aggressive. You know, you start eating too much to salsa. Yeah. Yeah. So you got to be careful with that carnivore diet, but I do eat a lot of protein and I drink a lot of coffee too. So we've got a great coffee with supernova. Nice.

How has social media changed the restaurant industry and your space in general? I mean, let's just, you know, I'm a little bit older than you. 25 years ago, I'd travel on a plane with a backpack full of magazines. That's how I'd get my news and information. Now it's the Instagram, the Facebooks, the TikToks. It's changed because the magazines are gone. And now the magazines in the palm of your hand and not only that, but the advertisers too. So you would be looking at nobody right now is buying a magazine ad or newspaper ad. They're placing their dollars on social media or electronic media. So it's

changed our industry because we've had, which one of our older companies is over 20 years old. So it didn't exist when we first started. So now we had the opportunity to morph with it. So it's not so much of a change. It's been an evolution for us and we love it. It's like we've been playing in some of the stuff and a lot of people thinking go viral right away. And we're two years in one company and we just have our first multimillion dollar viewer thing. But you just have to stay with it and be consistent with it. Yeah, which has been around for over 20 years, you said?

Yeah, yeah. How many times did you think there was a possibility would fail along that journey? Never. Oh, never? Yeah, I don't think about failure. I think about going forward. Failure is like going backwards.

And I have a tough time even driving my car going backwards. So I'm very forward focused in everything that I do. So a problem comes and you're just thinking optimistically. I'm thinking about the future. I'm thinking about the next day. I'm thinking, if you ask me what I'm doing tomorrow, I can tell you. But if you ask me what I did yesterday,

we'd be here for minutes thinking about it. Oh, you just forget about it. Like, nice. That's an interesting mindset to have, actually. Yeah, because a lot of people dwell on the past, right? You can't. The past is history. I'm more optimistic about the future.

The future is something I can do something about. I can't do anything about the past. It's already etched in stone. It's gone. Forget about it. Let's go forward. Right. No, I love that. It gets into like, you know,

some of my core philosophies of a vibe, energy, forward motion. You know, there's a saying that misery loves company, not my companies. Yeah, so when you're hiring people, you care a lot about the energy aspect of them. Yeah, yeah, I mean, you know, you want them to have a smile, present themselves,

you know, be clean, you know, it's like everything speaks. Yeah. When I go to like a restaurant, it's a turnoff if the employee's in a bad mood actually. Yeah. Like a Chipotle or whatever. Well, it's all part of the brand. You know, the employees are part of the brand.

And when your brand's working right, I like to say that it's a magnet to attract the right employees. And it all works in continuity together. Yeah. I think Chick-fil-A does a great job of that. Other employees are happy. Yeah, yeah, it's my pleasure. Yeah, yeah, big fan of Chick-fil-A.

But look at you. I mean, you're your own brand right now. You know, you're you know, from nose to toe. Yeah, your drip is on point. You know, your shoes match the sweatshirt. You're wearing your brand. You are your brand. I mean, in the people that I've had an opportunity to meet,

they're part of your brand too and they reflect you. So hats off. No, you got to think that way. Cause if, if someone you bring is a poor representation of you, then that affects you. So always. And that's what people don't realize. Yeah. You know, I mean, you, you have the opportunity and I think you believe in this too. Um, we're human sandwich boards for our brand. So, you. So you'll very rarely catch me during the work week, and oftentimes on weekends not wearing one of our branded company products. Because now I have the opportunity to,

maybe at a Home Depot, someone will come up to me and be wearing a Which Which shirt, and they're like, I love Which Which, and I get the opportunity to talk to them, how to use it, is there something we can help with your catering? But by wearing your personal brand, or know, I do a lot of speaking and oftentimes I look at the audience and you do too. Very few people are wearing their brand. Sometimes they're wearing a sports brand. You know, it's like, are you getting paid by Nike or the Dallas

Cowboys to wear that? But you're getting paid by your brand. I'm getting paid by my brand. And I think pros wear uniforms. Yep. I only wear my brand. I throw out everything else. Like I have this in like 10 different colors. So that's how it should be. Yeah, you never know who's gonna come up to you, man. You're a walking billboard. So what's next for this company?

Gonna start hitting some retail stores? You know, I have a philosophy. Every company you start, you ladder up all your experiences and you have the opportunity to start with something new and take your experiences to make it the best that it can be. So we started with a great name. You know, I didn't drink coffee till my my 40s. I was coming back. I was coming late. Yeah, yeah, I just I was coming back from Tony Robbins in Fiji and my buddy

says you look tired and I'm like, he's like, have a cup of coffee. I said, I don't drink that dirty, disgusting stuff. So he goes, all right, shoot a shot of espresso. I hit that espresso. And Sean, I kid you not, I felt like within 30 seconds, the heavens were opening up and brain fog was gone. I said, I wanted another one. I felt like this is a drug.

Then I found out it's caffeine. It's the legal drug you can sell. So we started a coffee company based on energy and vibe. And we hired some of the best to create our coffees. And we've got big plans for Supernova. It's part biohacking, it's part entrepreneurship, it's part energy, it's part sports performance. It's a lot of things that I believe in.

And so I get to wake up every day. And by the way, it's a choice that we wake up and take a leap to start the day because we're recharged in a biohacking environment through perfect sleep or get the best sleep again. And now we get to use products that can better us and be in a community of supernova like-minded people. So I'm so stoked about this one.

I could feel the energy off you. Yeah, when you have a great product like this where you're helping people, like it must be so fulfilling, right? Yeah, and not only personal, like if you got a little low energy, you just hit a little shot of Supernova Espresso and let's go.

Yeah, absolutely. Yeah, I can see you're invigorated with this brand. I'm totally, but Supernova by definition is an explosion of energy. So we have the opportunity to energize people. We also have apreneur fund that we're helping entrepreneurs, whether it's through gifts or grants, it's called apreneur fund. So I labeled myself, we talked about the chief vibe officer in this one, I'm the superpreneur.

That's what made you come up with these labels. I guess maybe the creative side, you know, you get to create your own avatar, your own character. So, you know, I'm stuck with the name Jeff, because that's when my parents gave me actually my parents, name me Damon or Damien for two days and they changed it. So you could change it after they did. They ended up with Jeff. So, you know, I'm Jeff by my birth certificate, but I think we can take our titles and have some fun with them. I love it.

Speaking of your parents, your dad was a big mentor for you early on, right? Yeah, yeah. He was an attorney. He was an entrepreneur. He had nightclubs, cellular towers, concrete business. He was all over the map. So he was an entrepreneur. And I think I asked myself, can entrepreneur be taught or is it part of your DNA?

I have the DNA of being an entrepreneur. So it's real easy for me. But then I see a lot of people that want to be entrepreneurs, want to want to want for me. But then I see a lot of people that wanna be entrepreneurs, wannapreneurs, and I think it can be taught. But you have to have a risk tolerance, and you have to really have just the gumption to go for things.

But my dad, he taught me a lot. I have two kids right now, daughters, a 12 and a 15-year-old. And I love taking him to work, because what I learned from my father, he took me to work, and I got to see his what I learned from my father, he took me to work and I got to see his business, how he interacted, how he put me to work, whether it's cleaning a wall or the opportunity to work for, he also had some nightclubs.

And my dad wasn't above any job and he taught me that if the toilet needed to be cleaned, you do it. Because it's like, let me give you an example. In the nightclub, we used to have some busy nightclubs in Detroit, and oftentimes, the toilet would clog up. And there'd be 50, 100 people in line. And if the toilet's clogged, they can't get to the bar to buy drinks. So you know, oftentimes, I kid you not, I would reach my bare hand in a toilet, unplug

it, flush it, and say the toilet's open, let's go. So you know, I think my dad taught me a lot. He taught me the importance of education, which is a whole nother topic we can talk about. But he also, you know, he just taught me that you're not above anything, especially if you're the business owner. So put your ego to the side, right?

Yeah, it's not about that. It's about getting things working so that you can conduct business. And sometimes you just, you're gonna get dirty. Yeah, I remember when I was in school, they had a Bring Your Child to Work Day, you remember that? Yeah, yeah, yeah.

That was my favorite day of the year. Cause like you said, you got to see your parents in action and I feel like I learned more that day than the whole year of school. Oh my gosh, my dad had a legal office and I would just go there and read legal books. And you know, I'm a big visual person. I see it and I learn from visual stuff.

I'm not a big, I don't read a lot of books. So for me visual learning is important and being around my dad I can't thank enough. It's paid huge dividends. So much so that I want to bring my kids around and they're a little resistant. Do you think the education system should instead be like you said reading based? They should implement other styles for certain learning styles for kids? Different people learn different ways. You know, some are kinetic that, you know, like to see motion, some are text. You know, I just think that how we get education should be adapted to how people learn. You know, some people are absorbers and,

look, I did my MBA in six months. It was a two year program, but I just did day, night, weekend, distant learning and over holidays. And I got out of there. It was like, I wanted to get out, but I just did day, night, weekend, distant learning and over holidays and I got out of there. It was like, I wanted to get out, but I don't know if I learned a lot during my MBA, but I got out real fast.

I love that honesty, man. Yeah. There's a lot of people who invest a lot of money and I think they get disappointed when they enter the real world and they can't get a job or whatever. Yeah. Well, maybe let's talk about college. It's like, for me, college, I think, is a real maturing place where we can go to mature after.

Because it's the first time maybe you leave your home, your nest, and then you're alone. So it's like an incubator to set you up. And maybe you study a certain thing, whether it be medicine or business. But I'm a believer in, you know, I have these conversations with my wife. Is college even necessary now? Because of the absorption through, you know, I have these conversations with my wife. Is college even necessary now?

Because of the absorption through, you know, what my kids are learning. I mean, they're my kids, but I think they're extremely smart for their age. I look at where they are at 12 and 15. I'm like, I was nowhere near the vocabulary, the, you know, the words that they throw out. They're just they just see so much. And I think it's because of the devices and social media. Oh, yeah, the access to information. I mean they call it YouTube University. I'd rather do that than go to actual university Yeah, and like I'm seeing the schools like, you know kind of curtail the use of AI. I'm like, let's double down on it

Let's get right, you know It's a tool right now that they the opportunity at right now to learn and master and the schools are like heismanning it so I don't like that I'm with you have you been using a lot of AI every day yeah every day yeah yeah I just I go down rabbit holes of creativity it's like you you can come up with an idea you can flesh it out you can just you can like it's like a creative dream. Like advertising agencies are done. You know, you just like, you can get a single person really asking the right questions

and we can create a business in five minutes here that's better than anything we created. Wow. At a fraction of just, you know, what's your five minutes worth, what's my five minutes worth? We can create a business, you and I right now that could trump supernova or something just using AI.

Yeah, dude, it's incredible. It's amazing. And it's just getting better. Yeah, I use it to find guests, whatever and I right now, that could trump supernova or something just using AI. Yeah, dude, it's incredible. It's just getting better. Yeah, I use it to find guests, whatever city I'm in, I use it to do email templates, I use it for researching guests. It's incredible. Yeah, I mean, I like naming businesses. And it's a tool that, you know, I ask AI often, you know, I create a business and give me a name

and we would spend days or weeks. It took me three years to name Supernova. No joke, and I've never had a problem naming anything. With AI, it would probably take three minutes. It literally took me three, because I was looking for a double alliterative name, like a witch witch or a Jama juice, Krispy Kreme, Dunkin' Donuts,

because I think alliteration is a powerful way to name something. Just couldn't find anything, but then the name supernova, that's a whole other story how we got that one. Would you say you're more of the visionary of the business? Yeah, I think vision is important. You have the opportunity to share your vision, and that's important if you're going

to scale and grow businesses. You've got to get people to buy into what you're jamming on. So did you have to partner with an operator or could you handle both? I'm really the creative kind of founder. I need, operations is not my strength. Got it. You know, I can stick my hand in a toilet

and you know, fix it and run teams. I can do it, but you know, I think I really shine on the creative concept visionary standpoint. And that's important advice for people because there's a lot of great visionaries, but they think they could do everything. So that's kind of their downfall too. Yeah. You know, it's like business is a game, you know, and, you know, I'm happily married.

I've been married, you know, 18 years, 22 years time served, but you find a partner that my wife Courtney's great at things I'm not great at. And it's just, you know, it's a balancing and I think whether it's your life or your business, you've got to surround yourself with people that complement your skills. 100% My partner is a big part of my success, man. Like people don't realize that. Yeah, that your partner is huge, huge. Like I got a lot of single friends and I just see them hurting

honestly. Yeah, because they don't have people to talk to Yeah, it's kind of lonely talking AI so yeah for now I'm sure they'll make it really good down the road, but I'd rather have the real thing. What's your vision? This podcast dude. Yeah. Yeah, I'm gonna change a lot of lives I mean just this episode is gonna inspire people and just the snowball effect of all the episodes combined It's gonna be powerful. And the community I'm building with the podcast. Yeah, so you're already forward looking.

Yeah, it's gonna change the world. It's already starting, but I'm really excited, man. I'm getting goosebumps. I always say follow the goosebumps. She just gave me goosebumps. That's a compliment, right? Yeah. Appreciate it. I'm goosing.

Yeah, let's try these chips, honestly. Yeah. Are the chicken ones here? Yeah, chicken's right here. You wanna break some chips honestly. Yeah. Are the chicken ones here? Yeah, chicken's right here. You want to break some bird together? Yeah. So again, it's like eating a potato chip.

It's just, they're perfectly round wafers. Two ingredients. Two ingredients. Chicken and salt. Chicken and salt. Here we go. Cheers, brother. Cheers. Can't reach you. Love it.

I'm thinking about just living on Supernova chips for 30 days in water. That'd be a viral video. Got any suggestions? What would document that to make a video and then take your blood test before and after, see if there's positive changes? Yeah

I think it's a sustainable, you know, obviously it's a carnivore thing But one bag of the five ounce chips is rendered down from a pound of meat Oh, so you're getting a pound of meat each bag and I think you could sustain 30 days and I'd be real interested at the result of you know 30 I've seen a guy that owns a dog food company that ate his dog food human grade for 30 days You know any got on every talk show and everything. I think there's something here I will say I've switched my dog food to raw dog food. Yes, they look way better. Okay dogs Yeah, Australian Shepherd and a golden retriever. They used to have dry skin, itchy allergies.

I switched them to this company called Mave. Have you heard of them? No, no. MEA EV, it's way more expensive, but dude, they look phenomenal. Yeah, dogs are man's best friend. We've got great Pyrenees now, and they're healthy because they eat,

you know, a raw natural diet. And it's something to be said about it. One of the things that, I don't know if we're gonna get there, but to create a supernova dog food, because what you do for your dog can help the dog perform better and live longer. They're living a third of what they used to live. Dogs are longer, a third. So they're living on average, I think, seven years.

They used to live like 15 to 20 years. Oh, right. Right now, because of what the yeah, the food in our grandparents generation, they were living to 15 to 20. Yeah, I'm in the longevity. You know, I into longevity. I think I'm in my 50s now. I'm not so sure I'm even at halftime. Wow, I love that mindset. Yeah. You have to have something to look forward to. So I mentioned I look forward to beating my wife on the tennis court, but I also look forward to playing tennis when I'm 100.

I love it, man. The fact you're playing at 50 is already impressive. Yeah, it's fun. Good on, man. The fact you're playing at 50 is already impressive. Yeah, it's fun. Thanks for coming on. Hey, thanks for hanging today. Absolutely. We'll link everything below, guys. Check out the protein chips, and I'll see you guys next time. Be super.