Digital Social Hour - How This Company Made $30M in 14 Months Without Big Investments | Michael Noicos DSH #543

Episode Date: July 8, 2024

💥 How This Company Made $30M in 14 Months Without Big Investments! 💥 Join us for an explosive episode of the Digital Social Hour with Sean Kelly as we dive into the secrets behind a company's... meteoric rise to an 8-figure revenue in just 14 months! 🚀 Featuring the brilliant Michael Noicos, we unravel how he scaled his OnlyFans management agency to pull off $30M without hefty investments. 😲 Discover: - The powerful strategy of client-financed acquisition 📈 - Why bootstrapping beats raising millions 💡 - The hidden potential of the adult entertainment industry 🌐 - How the "girl next door" persona outshines hardcore models 🌟 Michael shares his unique insights on leveraging digital marketing, smart business practices, and the simple yet effective flywheel model that propelled his success. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is PACKED with valuable insights and game-changing tips. 💼✨ Tune in now and watch as we unpack the secrets to scaling fast without big investments. Don't miss out – hit that subscribe button and join the conversation! 📺 For more insider secrets, stay tuned to the Digital Social Hour with Sean Kelly! 🚀  #DigitalSocialHour #SeanKelly #Podcast #MichaelNoicos #BusinessGrowth #Entrepreneurship #ApplePodcasts #Spotify #OFManagement #ScalingFast #ProfitableStrategies #AgencyManagement #EntrepreneurAdvice #PassiveIncome #SeanKelly CHAPTERS: 00:00 - Intro 0:38 - Starting and Scaling a Business 5:21 - The First $10k is the Hardest 6:50 - OF Management is Not Dying 7:58 - AI Girlfriends and Sex Robots 10:48 - How Banks Management Helps Models Grow 17:03 - Why Men Pay for Adult Content 21:09 - How to Make $10k a Month on OnlyFans 24:13 - Minimum Revenue to Work with You 27:16 - Selling Bathwater & Farts in a Jar 27:34 - What Else Michael is Working On 31:46 - Where to Find Michael Online 32:28 - Thanks for Watching APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com GUEST: Michael Noicos https://www.instagram.com/michaelnoicos https://www.instagram.com/banxmgmt SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 What have you seen with these top models? Do they have anything in common? What I've noticed, it's not the hardcore adult entertainers, if you want to call it that. The ones that are doing crazy stuff on camera, where you're like, oh my god, I don't even want to look at that. It's more so the ones that really just do provide that girlfriend experience. Wherever you guys are watching this show,
Starting point is 00:00:24 I would truly appreciate it if you follow or subscribe it helps a lot with the algorithm it helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode all right guys you got michael nor noy cost here today correct we're gonna talk of management and uh scaling a big company fast yes that's what's what you pulled off. Indeed, I have. Eight-figure company in what, two years? A little bit less about, I'd say, 15, 16 months. Wow.
Starting point is 00:00:51 And that's impressive because it's not really the peak of OF. So you did that in an after kind of peak. Correct. Which is harder. Yes. Because a lot of people were crushing it during the peak, maybe three to five years ago. I don't know when it was.
Starting point is 00:01:03 Yeah. Yeah. So, I mean, OF really kicked off particularly around the whole time when people just stuck indoors, et cetera. But when it really comes down to it, I suppose in terms of scaling the business, it really comes down to just core business fundamentals in terms of just digital marketing, because it is an online business, obviously, with people, both consumers and producers, working through the internet, mostly their phone.
Starting point is 00:01:32 But, yeah, it's really just about, well, there's always a core demand for the product, if you want to call it that, of what's supplied on OnlyFans. But, yeah, it's really just about using intelligent business practices to actually scale because the company, it was actually started from a budget of $500 and it's scaled to eight figures within about 18 months. Yeah, you don't need to. Yeah, you don't need to. It's a large return. Yeah, you don't need this big, huge investments from startup funds and VC firms and Y Combinators and all of that, whatever that might be. And then to just multiply that because that client generates your revenue, you then put that revenue back into marketing. And it's just a flywheel that exponentially grows.
Starting point is 00:02:35 And that's always been my style. I hate when people raise millions on an idea. You don't need it and it sounds very stressful. It's just a comfort level you don't want early on in a business. Because you want to be grinding. You want to be worried about the next month paycheck. I mean, correct. When you raise a million bucks,
Starting point is 00:02:49 you're not going to try as hard. No way. No way. Cause you just got the money. Yeah. It's a mental thing. Easy. And you could pull it out or you probably wouldn't want to do that.
Starting point is 00:02:58 But yeah, it's a, I think it's a lot better to bootstrap a business personally, unless it's something where you genuinely need that startup capital. But if you're just an entrepreneur looking for a new cash flow source of, you know, $10,000, $50,000, $100,000 a month, whatever that might be, you don't need to invest a huge amount of capital up front.
Starting point is 00:03:18 There are so many business models where you can do it. Absolutely. I've not just started and scaled OnlyFans companies. That's the one that I'm currently focused on the most. But I do have a few other companies as well that are more passive. In the past, I've had success in dropshipping more of a brand-built e-commerce store, affiliate marketing, SMMA, things along that nature.
Starting point is 00:03:49 And all of them, they were started with less than $2,000. Wow. That's impressive. And that's inspiring for people watching this because not everyone has money to start a company. And a lot of people think they need like 10 to 100K. Yeah. Whenever someone says, oh, I want to start a business, but oh, I just don't have the money. I'm just thinking, just try. Why don't you actually try for once? Yeah, I hate that excuse. It's a limiting belief. It is truly a limiting belief. You really need to, it's just, yeah, you need to just, there's a business model that works. You just need to actually genuinely apply yourself because two identical people can be given the exact same blueprint and one person will just kind of do it and they'll say oh i'm trying and they'll just do what i like to call stuff or they'll just you know
Starting point is 00:04:32 fiddle around and push around and do all this stuff that doesn't really matter versus then the second person who might be a more experienced or intelligent operator who actually goes okay what are the core needle moving activities that I can do? How can I leverage my time? How can I outsource things that I'm not necessarily too competent in? How can I leverage my own skillset to actually focus on scaling, keeping the four? I like to think of most businesses with four key departments. You've got like a financial department, a marketing department,
Starting point is 00:05:09 a sales department, and an operational department. And if you just think about every day, how can I move the needle in each of these to actually get to your end objective of say, your one month targets, your three month targets, your six month and your 12 month, that's really what you can do to push things forward. Absolutely. And I saw you say on another show, getting your first 10K was actually harder than the first 100K. Oh yeah, it was considerably. So getting your 10, I mean, with this particular business with OFM, it was actually very easy to get the first 10K. But in terms of other business models, for sure, like getting your first $10,000, you need to prove product market fit. You need to build your brand. You need to figure out what sort of marketing actually works
Starting point is 00:05:48 so that you can predictably, I suppose, put, say, for example, $1,000 or X into marketing to get a 2X, 3X, 4X, 5X return. Whatever it is that you're looking for. Because once you've got that locked in, scaling becomes a lot easier. I agree. That first 10 was hard. First 100 was hard too, for sure. But the first million was easy.
Starting point is 00:06:09 Yeah. Crazy, right? It's easier each time. I mean, yeah. And depending on the business model, I mean, even your first $100 can be excruciating. But then once you get rolling, it just kicks off. Yeah. Because once the concept's proven, got good margins.
Starting point is 00:06:24 With OF, there's great margins. I mean service based. Yes. That's why I got out of dropshipping. Margins were thin. Very thin. I found it was about 10 to 15 percent
Starting point is 00:06:33 if I'm lucky. And that's nothing compared to the work you're putting in. Pretty bad yeah. OF I mean the margins are probably what 80 percent? 75, 80.
Starting point is 00:06:41 That's really high. Yeah. Yeah. Similar with podcasting too. 75, 80 percent. I've seen some shows 90 95 not bad with podcasting yeah and there's a lot of fun and good networking of course it is yeah i'd say podcasting and of management are two of the top industries right now yeah there's definitely and in terms of of management i hear a lot of people say oh it's a dying industry because
Starting point is 00:07:03 people are starting to become aware that there are managers there that might be messaging on behalf of the girl's account. But at the end of the day, it's really not because why do people purchase this content off OnlyFans when they could just go to a more explicit website? I'm not going to say it, but everyone knows the one I'm talking about, right, if they want to look at that type of content. It's because the customers on OnlyFans who are, you know, the fans of all the models on there, they're really just lacking that connection, if you want to say. So it's just their way.
Starting point is 00:07:36 Even if subconsciously they might know that it's like it might not necessarily be the girl they're talking to yeah they just still get that adrenaline kick that dopamine kick i mean we're in vegas right now it's kind of like going to the casino right you know when you sit down on that blackjack table you're probably gonna lose yeah you do it anyway that's true it's the allure of it right yeah yeah yeah soon there'll be ai girlfriends talking to people it's already it's already a thing yeah yeah in asia yeah i saw that no even in america i've seen everywhere there's ai i mean there are ai girlfriend apps i know there are ai only fans accounts really as well holy crap yeah it's pretty sophisticated um uh like face yeah technology but yeah they'll be integrating those with sex robots soon too
Starting point is 00:08:22 wow that's crazy yeah i mean those have been around for a while, like sex dolls and ****. Yeah, and I mean, the adult industry, if you want to call it in general, like adult entertainment, be it strip clubs or OnlyFans or **** websites, sex dolls, if you want to call it that, all of that industry, it's kind of like a, I'm not going to say it's a black market industry,
Starting point is 00:08:45 but it's a hidden industry that not many people really talk about. But the amount of cash flow that goes through it is insane. I mean, you did 30 million in 14 months, and you're just a percentage of the market. Probably not even 1%, right? Not even close. Not even close. That's crazy. They must be pulling in billions then. Oh, they are pulling in i'm not sure of the exact figure i think the last time i checked i might be wrong about 5.4 billion i think in 2021 holy and it is getting increasing year on year damn and they take they take like five percent or something crazy yeah so only fans they take that's their earnings not revenue on the
Starting point is 00:09:24 platform that's their earnings um revenue on the platform that's their earnings um so total revenue created is a lot higher than that whoa the five billion is their profit fairly certain holy crap i thought that was the total revenue no dude yeah that's insane so that means they're doing because they take five percent right uh 20 but i'm sure they have a lot of fees okay so that means their revenue is at least five times higher than that profit holy shit
Starting point is 00:09:47 so this is a huge market yes huge yeah the adult entertainment space in general is huge almost every guy I watch is born most would
Starting point is 00:09:55 I'd say yeah took me a while to cut it dude I cut it out two years ago and I mean it's addicting as a teenager
Starting point is 00:10:01 in your 20s you know everyone's doing it for sure yeah but they're not really making money right whose day is it in OnlyFans? I mean, it's addicting as a teenager in your 20s. Everyone's doing it for sure. Yeah. But they're not really making money, right? Whose day is in OnlyFans?
Starting point is 00:10:11 No, the adult entertainment sites. Honestly, I'm not too sure about other adult entertainment sites. I know in terms of OnlyFans, at least from what I see, I mean, I know I'm making money from it. No, I meant like the actors in the porn videos compared to OF. I've heard female can get paid quite well, but on OnlyFans are just going to make more because they can just market individually. They can group market, but the experience for their fans,
Starting point is 00:10:37 it feels individualized, especially if they've got a management agency that actually knows how to, I suppose, communicate with their clients on behalf of the model. That makes sense. Yeah. Are you still acquiring more clients right now for the OF agency?
Starting point is 00:10:52 Yeah, we are. So what we do at Banks Management, we've actually got two fundamental areas of our business. So the first is we do run our own agency. But the second, which is actually where our primary focus is right now, we actually help be it business owners, entrepreneurs, people stuck in a nine-to-five looking to escape. We help them actually start and scale their own OnlyFans management agency
Starting point is 00:11:18 with the goal to hit $30,000 a month in profit within three to 12 months. Obviously, we try and push for three, but depending on the individual's level, pre-existing level of experience in business, particularly online business, it can be a lot quicker. Say, for example, we've had clients come on where they've already built a consulting business before online and they already know how to run Facebook ads and understand how to set up automations,
Starting point is 00:11:44 all of that nerd stuff, as I like to call it, they can get some of these cranked out pretty quickly and get it to $30,000 a month fairly easily. Because fundamentally, when it comes down to running an OnlyFans management agency, if we look back at the sales, marketing operations and financial departments, if you want to call it that, it's like you've got a chief marketing officer, chief sales officer, COO, CFO, CEO, of course, being the business owner.
Starting point is 00:12:11 It's really just about going, okay, so the marketing element is just recruiting models into the company at a desired rate. The sales element, well, at least communicating to a certain, to get a certain number of leads. The sales element is to convert those leads into clients that have signed a contract and are registered with your agency or on the books of the agency. The operational department is essentially, you got two pieces to it. Number one, it's helping the model grow her Instagram. I'm not, not just Instagram, but like Instagram, TikTok, Twitter, Reddit, et cetera. Yep. To grow those accounts.
Starting point is 00:12:48 Say, for example, a model joins your agency. She's only got 5,000 followers. Well, is she going to make more in OnlyFans if she's got 5,000 Instagram followers or 500,000 Instagram followers? It's the latter, right? So it's about growing that. And then the second element of the operational department of one of these ifm agencies is to actually help with the messaging um and i guess you could say
Starting point is 00:13:13 management because if a girl's got say for example she's got 200 fans in her account and 100 men they're usually men messaging messaging her per day. It would be pretty hard for her to sit there all day and respond to 100 people because she's got a life and a lot of these models, they're not looking to start OnlyFans to just be sitting at home on their phone texting guys all day. They get sick of it. That's why they bring on a manager, right? And then the third element is just to assist them with content creation
Starting point is 00:13:44 because when they've got a lot of this, you know, 200 fans or 300 or 500 fans, after a while they're like, gosh, I've taken every photo I can think of. What do I do next? That's also where the management agency comes in. They give them every single week. They say, all right, we're going to take these types of photos for your OnlyFans, these types of videos for your OnlyFans,
Starting point is 00:14:04 these types of photos and videos forFans, these types of videos for your OnlyFans, these types of photos and videos for your Twitter, Reddit, TikTok, Instagram, et cetera, like scripting the TikToks, giving ideas for Instagram photos, things like that on a weekly basis, whereby that's delivered to the model for her to action. And when models action that, I mean, it's extremely easy for a model to make $10,000 a month. I'll put it to you this way. So let's say a model generates, she starts from scratch, right? Say she only brings on, let's say, three fans a day.
Starting point is 00:14:38 After one month, she'll have 90 fans. We'll call it 100 fees. 100 fans, if she's got a ten dollar subscription that's already a thousand dollars on monthly recurring revenue which obviously has huge value if she knows how to ensure that the the fans don't churn through we're just using simple numbers here to make it easy to conceptualize yeah that means she's got a thousand dollars worth of MRR in month one if she has no churn and just maintains that recruitment fan generation rate or new subscriber generation rate, at month two she'd have 200 fans
Starting point is 00:15:13 and $2,000 in MRR. And it goes on and on. Obviously in real life there is a bit of churn. So it might go 1,000. Then you'll get another 100, but 20 might drop off. Then you'll get another 120 will drop off or whatever that churner to new subscriber ratio might be and then um once that happens you've got the direct messages which usually accounts for about if you've got a good manager about 80 of the model's revenue and we've looked at more than a thousand accounts about 80
Starting point is 00:15:43 of their revenue will come from just direct messages. Wow. 20% from subs. That's crazy. If a model does it by herself, we've seen accounts where the model has been doing it by herself. It was about 60% from subscriptions, 40% from messages. And that is the amount of impact that a good management agency can have.
Starting point is 00:16:05 Yeah, you're saving them a ton of time and making them more money. Correct. That's cool. So yeah, they get time, money, and energy. I didn't know Reddit was a funnel for these girls. Yeah, Reddit's a funnel. And I like that you use the word funnel. So some people think about this business and they go,
Starting point is 00:16:20 oh, it's just some sleazy, dodgy business, right? Number one, it's really just another form of, it's just a platform, right? Whereby producers produce content for consumers. It happens to be adult entertainment, but it doesn't necessarily mean it's something, you know, dodgy or sleazy or slimy or whatever words people might use for it. It is quite, for example, a lot of our models, they don't get nude and they say when we onboard them, we give them a huge onboarding list of like, okay, here's all the types of content, like really look at this. Let us know what you are happy to do. Let
Starting point is 00:16:55 us know what you're not happy to do. And we've had models make thousands and thousands, multiple thousands of dollars US per day. Are you interested in coming on the Digital Social Hour podcast as a guest? Well, click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below and here's the episode, guys.
Starting point is 00:17:19 That never took naked photos and we're just 20 years old. So what are they selling then? So they were really good or rather we were really good at essentially providing that girlfriend experience to all of her fans got it yeah because as i was saying a few minutes ago sean um a lot of the consumers on only fans they are just looking fundamentally for connection like i've spoken about this quite quite a few times in other podcasts as well but But it's really why do men fundamentally pay for this content when they could just get it for free on, you know.
Starting point is 00:17:50 Yeah. Another site, yeah. Yeah. It's because they just can't get that connection in real life. For whatever reason. Facts. They're just not good at interacting with the other gender. No matter what they try, they might have not been able to get any action,
Starting point is 00:18:04 if you want to call it that, for six months, one year, two years. It sounds pretty sad. No, there's a lot of guys that are virgins. It's an overwhelming majority. And when you look at all of those Tinder studies and things where you've actually got empirically, factually based data, because numbers don't lie. Anecdote, verbatim, you can say what you want to say. Numbers don't lie. Andatim you can say what you want to say numbers don't lie and they show crazy stats it's like something like 90 of men on those dating apps do not get um the the attention they want it's kind of like i think it's the top 10 of men on the platform if you want to call it amount of matches they get an amount of conversation started the top 10% of men on the platform, if you want to call it amount of matches they get and amount of conversations started.
Starting point is 00:18:46 The top 10% of men speak with 90 or 80% of the women. It's kind of like the Pareto principle. Yeah, 80-20 rule, right? And 80-20, it's like the subscription rate to direct messages. You see that everywhere in life. 80-20, it's everywhere in life. And I think it's even in nature as well. It's freaky.
Starting point is 00:19:02 Yeah. Even 80% of my podcast revenue is from 20 of a source there you go it's literally everywhere every single aspect of life it's kind of crazy yeah it is yeah it's really that's just it's just something that's everywhere for sure yeah what have you seen with these top these top models like do they have anything in common um usually they're just it's what i've noticed it's not the hardcore adult entertainers if you want to call it that the ones that are doing crazy stuff on camera where you're like oh my god like i don't even want to look at that it's more so the ones that really just do
Starting point is 00:19:36 provide that girlfriend experience so interesting we find the girls the girl next door um do you understand what i mean by girl next door? Just like the normal girl. So she's attractive. Imagine if you're in high school or you're at college, university, and there's that girl in your class where you're doing your work and you look over at her and you're like, she's not a supermodel. But you're like, yeah, I'll date her. Relatable, yeah.
Starting point is 00:19:59 Yeah, she's not out of your league, but she's attractive. Those type of girls perform extremely well because that's where those men find that connection. And that's what we've found. Those types of girls are the high standards. That makes sense. Because when girls do too much work on their face, it feels unattainable for a normal guy.
Starting point is 00:20:21 Correct. But if it's just a girl that looks like a high school girl and college girl. Not necessarily underage. Yeah, not under 18, guys. Yeah a normal guy. Correct. But if it's just a girl that looks like a high school girl and college girl. Not necessarily underage. Yeah, not under 18, guys. Yeah, but yeah. But that is a thing too. When girls turn 18, I heard their first month is crazy.
Starting point is 00:20:34 Oh, I've never heard that, but I do know definitely. I mean, a lot of females are more desired from about 18 to 25. That's kind of. So no MILF category clients? We do have some, but a lot of our top performers are definitely 18 to 25. That's kind of. So no MILF category clients? We do have some, but a lot of our top performers are definitely 18 to 25. I remember when Bad Baby joined the Catch Me Outside girl. Dude,
Starting point is 00:20:52 I did like a million a day. Crazy. Guys are fucking weird. Yeah. I mean, I mean, I'm not one to comment, but I suppose it's part of the business model.
Starting point is 00:21:02 But yeah, I mean, I've personally never been a customer of OnlyFans, but I didn't notice the demand. And I went, okay, as you mentioned before, when you mentioned that word funnel, I thought, okay, I've built high-ticket sales companies before. I've built training products before.
Starting point is 00:21:17 I've built dropshipping courses before. I've done dropshipping businesses. I've done affiliate marketing. I've tapped into all of these different online sources of revenue since I was about 17 or 18 years old and more traditional online business industries or verticals. And I just saw this potential in OnlyFans and I thought, this is just a funnel.
Starting point is 00:21:42 What if I build a funnel to recruit models and what if I build a funnel to actually market the models? So you've got that marketing and sales side and that operational side. And when you understand how to do direct response messaging, for example, when you click on a Facebook ad, it takes you to a page where there's a bit of writing, maybe a video and then a button at the bottom that says, oh, click this button to buy.
Starting point is 00:22:04 I'm sure you would definitely know what a funnel and direct response marketing is. I'm sure some of your viewers do. But when you understand those core fundamental principles, I'm not really much of a general marketer, but when it comes to direct response, I just love that. I can sit, determine what the ideal client profile is, figure out the correct messaging, just really think about what does this person want? How can I create an offer to intrigue them? How can I make this offer so irresistible that they go, I just have to buy this thing up and read it.
Starting point is 00:22:35 They're like, click, oh, money, screw it. That's why online marketing is one of the best skills you could have. It is, it is. Because especially online, just with the sophistication of platforms like meta google um tiktok etc with their targeting it's insane so how detailed you can get with targeting and i don't i don't care that they have my daughter i mean yeah i don't give shit and their ai is so good these days i barely even target yeah me too because it knows i use a lot of broad targeting as well actually and it just back in the day you had to like get nitty-gritty with
Starting point is 00:23:07 10 ad sets yeah do all the nerd stuff i remember duplicating the budget those are the days bro yeah now you just let it rip you pretty much just do it yeah there's no point in like hiring an agency these days yeah it's not it's not too difficult to actually um run ads if you know what you're doing at the core of, it comes down to your offer. Yeah. Because if you've got your product market fit, as long as you've got a good product and a good market, the kind of one thing missing from that is message or offer.
Starting point is 00:23:35 Right. Because you could have an awesome product and you're pitching it to the perfect people to buy your product. But if the way you pitch it is terrible, they're going to be like, eh. Yeah. So it's kind of product, market, and offer fit. Product's super important. Yeah, you should try to force bad products,
Starting point is 00:23:52 but it's way easier just to have a good product. It is considerably easier, especially when you get that back end, you know, like flywheels kicking in when people then refer other people. A good product, I mean, Apple wouldn't have scaled if their iPhone one was bad. Facts. Word of mouth. That's how I get a lot of clients, actually.
Starting point is 00:24:09 That's how you know you have a good product. Definitely. If there's creators watching this, what is their minimum revenue requirement to work with you? So we work with a bunch of creators. We've really specialized in helping girls grow from literally nothing to $10,000,
Starting point is 00:24:24 $20,000, $ 30,000 a month plus within the first three months. Wow. Yeah. So even if they're doing nothing, you'll help them? Yeah. Because really, as long as they've got a good audience, it does depend on their preexisting audience and time dedication. So if they've got a reasonable audience, say 10, 15,000 followers, let's just use Instagram as an example moderately attractive um who basically who's judging that at your company yeah and um uh and what was the third element i was thinking of um work ethic and yeah work ethic so about two hours to two and a half hours per day okay they will easily get to 10k really oh it's because if you think about it 10k it's 333 a day yeah so
Starting point is 00:25:07 they've got one picture gallery will sell for 50 if the girl is making 20 pieces of content per day she's got a hundred fans she's got people tipping on her main things she's acquiring different purchasing different costumes etc um and just messaging with the right things on the free platform uh the free side once someone's subscribed to the page along with all the paid private content sometimes we've had people i'm not kidding you pay 500 for like a sock what as long as yeah so we had one girl she was like a bit of a gym girl and someone messaged and said oh can you wear those pink socks take a picture of it uh whilst you're working out and then send send it to me on the same day and show me so i'll know that you were wearing them
Starting point is 00:25:56 you know things like that whoa yeah it happens yeah i've heard paying hundred dollars for maybe a 30 second video where you say oh hey can you say my name and like maybe dance for me or whatever it might be and that's why these men they don't even care if they know for a fact it's a um uh maybe a a management agency working on their account they don't care because at the end of the day they want that content from that girl for whatever reason they still get the custom video or the custom item and the custom that's why i mentioned with a good manager 80 comes from the direct messages and private content compared to 20 from the subs yeah yeah i've seen girls sell uh their bath water lingerie yeah we've definitely
Starting point is 00:26:41 done lingerie i've not personally seen bath water. She made a million off it, I think. Yeah, I think she's in Vegas too. They stopped it though. It stopped. She used to sell that and then her farts in a jar. Wow. She made a million off those. My God.
Starting point is 00:26:56 Yeah, not bad, right? Yeah, not bad. I wouldn't do it personally. I don't think someone would want to pay me a million dollars for that either. Yeah, it's definitely a female thing. I don't think people would buy guys bathwaters. Maybe. I don't know someone would want to pay me a million dollars for that either. Yeah, it's definitely a female thing. I don't think people would buy guys bathwaters. Maybe, if you're gay, I don't know. Maybe you can try it, Sean.
Starting point is 00:27:11 Let me know how that goes. No, I'm good on that. But yeah, it's interesting how you can sell stuff like that for sure. And feet pics. Yeah, definitely. There's a site. Did you know there's a site that ranks your feet? Yeah, it's called Feet Finder.
Starting point is 00:27:22 No, it has rankings though too. Pretty interesting, man. I wonder how they rank it. Yeah, it's called Feet Finder. No, it has rankings though too. Pretty interesting, man. I wonder how they rank it. It must be based off user votes or something. It would be some form of algorithm. Yeah. Dude, anything else? What else are you working on outside of this?
Starting point is 00:27:36 So really, I've got another few companies focusing on, as I mentioned a bit earlier, my real expertise fundamentally. It's in funnel development, direct response, et cetera, high ticket. Like I've consulted companies that sell offers for 100K, 200K, 50K, 2K, 5K, any, everything in that range. Like I've, I've seen it all. So I do actually have another company that I am starting up as well um most of my other companies are passive like owner absentee uh we've got another one that i'm starting soon where we're just going to help people that
Starting point is 00:28:10 are selling any offer for above you know 5 10k to just absolutely blow them up like we've done multiple eight figures from only fans management and also by helping. We've got more than 300 clients right now that we actually help grow their own OnlyFans agencies. They work with us for five years where we ensure that they actually get that result that they're looking for. So we've got two elements of our agency whereby the first is obviously running our own agency where we recruit models and we recruit like between five to ten models per day and we've been doing that nonstop for about a year and a half now. Yeah. So we've got,
Starting point is 00:28:49 you know, it's just marketing, just a bit of ad spend and yeah, we, we recruit models. And then when we've got clients, as I mentioned, just then we've got 300, we just give those models to our clients to help them kickstart their agency because someone comes in no digital marketing experience and they go gosh funnels direct response what are all these words i've never heard them before we help them and we say all right forget about that here's your models here's how to train your staff in fact here's staff training for you just give hire some people offshore for five dollars an hour here's the training to give them here's all the spreadsheets to give them here's all the resources and scripts that these people can use when messaging. And yeah, just put them in your channel and let it rip.
Starting point is 00:29:33 Love it. Yeah. That's cool. Yeah. It's a very systemized thing that we do there. So we have a little bit of a profit share on the back. So that's the reason we actually did this because we thought, okay, we're pretty good at this, right? We know what we're doing. Can we get 10,000 models in our agency? This is what we were thinking a year ago. We thought, okay, let's get 10,000 models and get them each to do 5,000 a month. And we'll have a 50% management fee. So make 2,500 times 10,000 a month. Is that 2.5 million? That's 2.5 mil, I think, off the top of my head.
Starting point is 00:30:07 Yeah. Yeah. And we were thinking that'll be our business. Let's do it. Obviously, that sort of scale, it did get a bit difficult. We scaled very quickly to 1,000 actually. And we went, okay, this is maybe a little bit harder to manage than we thought. So we kind of pivoted and we went, okay, we've still got this vision.
Starting point is 00:30:23 We know this industry is going to be around for the next five, 10. The industry will be around forever. OnlyFans as a platform will be around for at least five, 10 years. You know, I'd bet my bank on it. So we thought, okay, how can we essentially still get this sort of volume without the operational headache? Or what if we bring in other business owners and we'll just take a smaller sliver because they're doing the work, we just teach them what to do?
Starting point is 00:30:49 So we're kind of scaling that way. Similar to like a franchising model with, say, McDonald's, they wouldn't be able to be one of probably the biggest fast food company in the world if they just had one restaurant. There's a reason they franchise it because they know that the individual franchise operators are going to be more dedicated to ensuring their success than if they just hired a member of staff for example and it would be an operational headache yeah whereas when they've got
Starting point is 00:31:14 uh our clients aren't franchisees but they are um licensees so essentially they've got a license to operate our system which is proven to work it's pretty much the same fundamental concept and yeah just you know our system works we help them by providing them with models training vas um pretty much everything they need to just get in there kick it off and you know take it to the moon and scale it up with our primary goal being 30k usd profit per month month as quick as possible. I love it. We'll link that below. Any other links or things you want to promote?
Starting point is 00:31:50 Yeah, I mean, you can definitely check me out on YouTube, just at Michael Noycos. And yeah, I'll give you the link afterwards for where either models can look to join banks management. And also, if anyone wants to start an OnlyFans management agency with a proven to work system, I'll also give you that link as well. And it pretty much goes through all the finer points. I pretty much covered it on the show, to be honest. It couldn't be a simpler business model.
Starting point is 00:32:17 Like I know 13-year-olds, even though they probably shouldn't be running a business like this, that do run a business like this. It's insane because it's just so easy if you know what know what you're doing yeah we'll link below thanks for coming on man that was fun yeah no worries thanks for having me sure yep thanks for watching guys as always see you tomorrow

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