Digital Social Hour - Humble Beginnings, Growing Up & Using Social Media to Make Money I Nestor Gutierrez DSH #450

Episode Date: May 3, 2024

Nestor Gutierrez comes to the show to talk about humble beginnings, growing up in a small town & using social media to make money APPLY TO BE ON THE PODCAST: https://forms.gle/D2cLkWfJx46pDK1MA BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

How things have worked in my life, it's like it's always been for a reason. Later, when I look back, it's like I realized like, damn, I'm so glad I drove down that road. You know, it was a detour and I ended up passing by the shop that I now own. Had a great relationship with the owner. And four years later, I got the opportunity to buy the place. So now Rancho Express is my business. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe it helps a lot with the algorithm it helps us get bigger and better guests and it helps us

grow the team truly means a lot thank you guys for supporting and here's the episode all right guys we got nestor gutierrez here from rancho express lube thanks for coming on man thank you sean it's a pleasure to be here. Yeah, it was good connecting with you at Aspire. It was amazing. It was an amazing event. Yeah. You said you're from LA, right? I'm from Rancho Cucamonga, California. Okay. So you've been out there your whole life? No. So actually, I'm from a rural area up by Lake Tahoe, Colville, California.

Very small town of 400 people. And I moved to SoCal in 2014 for school purposes. And I know before you were in that town, you were an immigrant, right? So you had to come here, learn English. Yep. So I came to the United States at the age of eight. Damn. Yeah, yeah. Where were you from before that?

I was in Guadalajara, Jalisco. Okay. Yeah, Mexico. That's a big difference. Big difference. You know, like you go from, you know, being very poor, you know, walking the streets with no shoes and not having enough clothes, you know, just shorts on pretty much. You come to the U.S. It's a little bit better.

But, you know, when we first moved over here, it was a very small house. It had no rooms. It was just one big, like, living room, you can say. But we had to make it work. And I had another sibling, you know, so it was just one big like a living room you can say yeah but we had to make it work and i had another sibling you know so it was tough you had to adapt but um growing up um over here was it was one of my toughest moments because i didn't know the language yeah you know um i was very for the first month it was it was very tough on me because i felt very um like useless you can say because I couldn't communicate to other people. And it really got to me.

I was depressed. I would cry. And it was like, at what point am I going to learn this language? And it was one of the toughest moments in my life. But as I started learning new words, I started getting more comfortable. And it worked out. It worked out. So I'm grateful for that.

Can't even imagine that because having to come here is already hard. But now you're in a worked out. So I'm grateful for that. Can't even imagine that because having to come here is already hard. But now you're in a town of 400 people where everyone knows each other and you can't even talk to them. And then just being the, like, it was a community that, like, you can say, like,

there was only another three Mexican families. But in the actual school, I was the only one in elementary and there was two other Mexicans in high school. Wow. Big age gap. Even worse, you know? Yes, you had no and there was two other Mexicans in high school. Wow. So it was- Big age gap. Even worse, you know?

Yes, you had no one your age to talk to. Literally no one. So I'm grateful for that because it forced me to learn the language faster. Yeah. So that's the only good thing about that. But, you know, going through the motions, it was very complicated. Interesting. And then you go home and then, you know, it's not like my parents can help me on the homework. Right.

I don't know the language. You don't even know it. So it was even worse. You had to figure out the mathematic problems on your own. Yep. Why did your family pick that specific town? Because that's such a random. It's a question I always get asked.

And it's because my dad had already came over here to that specific town like three years prior to that. So he already had a secure job. So that's the reason why we followed. We came with him. What was your relationship with your dad? Really great till this day oh nice yeah he's like one of my best friends okay yeah that's rare answer yeah yeah i know it's very rare answer you know and i think it's like it it got better when we moved over here because one of the things he wanted us to come with him because um he would be spending like about 10 months in the u.s

and uh he would go back for like two months. So when he would go back, it's like, who are you, dude? I'm not used to seeing you, you know? So that really hit him. Like I wouldn't call him dad because I would never see him. Oh, wow. Yeah. So you didn't call him dad?

I would call him by his name, you know, because I was growing up without seeing him that much, you know? Holy crap. And it really got to him. And that's when he's like, you know what? I need you guys to come with me now. So when we came over here, like, I think we only became closer as a family because that's the only people I really talked to, you know, my parents.

Right. And my little sister was only two at the time as well. So that was our little circle. And growing up, even in middle school, like, he works in the fields. He's an agriculture worker. So he'd take me. So outside of school, like, in the summer, like, we would always be together. Obviously, you know, working with your dad can be complicated because sometimes, you know, like, they try to, like, really get you to work really hard.

And, like, you get into little arguments. But, like, I'm grateful for that because that really helped me become the person I am today. So you were working a lot growing up just at a young age. Oh, yeah, yeah. Like I'm talking about like in high school, I would, you know, I would go to school. I would play sports. I played football. After practice, I would go do yard work for the last like two or three hours a day to make some money, help my parents.

And during the summer when we were out of school, I would work full time with my my dad and that's where i would make good money because uh you know i would work about 10 hours a day even on saturdays uh sometimes sundays and i would pick up garlic and one of the reasons why um like i i was you can say i was like kind of not really forced to to work because I didn't really have to but just for me was the motive of seeing my mom out in the fields picking garlic I'm like that's disrespectful like if my mom is doing that like I should be doing that you know yeah so that was she was setting the example on that side you know because my mom was working like like bless her heart like she would wake up at four in the morning damn you know to to to go to the fields because uh you know you want to get an advantage

before the sun comes up. And then we would go home like around like 12 p.m. to eat lunch. We would go back to the fields around 2 p.m. until 7 p.m. Holy crap.

She still had to go home. She still had to cook. She still had to wash dishes. She still had to be a wife and a mother. And it's like, damn, like there was no rest, you know?

That is nuts, dude. It was very, very crazy, you know? So now it's like I really cherish the no no rest you know that is nuts dude it was very very crazy you know so now it's like i really cherish the moments yeah shout out to mothers out there man especially ones that are working that hard absolutely physical labor so were you doing physical labor up until college up until college yeah i was doing uh physical labor um doing you know just driving tractors doing uh uh like landscaping things picking up rocks whatever was there to do in the ranch, I would do it. And then when I went to, so I had a decision to make.

Before I went to SoCal, once again, I couldn't really go to college. I had no grants. So the closest university was University of Reno, UNR, or go to San Francisco to a community college. San Francisco was about three hours away. So I was like really shy. I didn't want to go that route because I didn't know anyone. So then we looked into SoCal where I did have family.

And I'm like, you know what? I feel more comfortable going to SoCal. I'll go to SoCal. And that's why I ended up going to Chafee College in Rancho Cucamonga because they had the automotive program. Other than them, like it was really rare back in the time, 2014, for any school to have that. Not a lot of schools had it just for the reason because of UTI.

Everyone wants to go to UTI because they promise you so many things, but at the end of the day, they don't really become a reality. Sounds like college. Yep. Yeah, so I ended up going to chavie college for three years and it's crazy because how things have worked in my life it's like it's always been for a reason and um later when i look back it's like i realized like damn i'm so glad i drove on that road you know so quick story i was going to college i was coming back and there was a detour

yeah it was a detour and i ended up passing by the shop that I now own. But at the time I looked left and I saw that they were hiring. And I stopped by, didn't have a job. I was going to school under the California Dream Act. And I applied and right off the get-go, the manager was racist. We're not hiring. Oh, wow. I'm like, well, there's a sign that says you're hiring.

Yeah. And then the owner comes out. He's Latino as well. He's like, what do you mean? We are hiring. Let me have an interview. We had an interview. The guy liked me.

He took a shot on me because I had no experience in that industry, you know, like professionally. So he took a shot on me, and I told him, like, you know, just teach me what I have to do. I have a great work ethic. I won't let you down, and I'll show you what I'm made of, you know. So he gave a shot on me and I told him, just teach me what I have to do. I have a great work ethic. I won't let you down and I'll show you what I'm made of. So he gave me the shot. A month later, my life was miserable. Once again, the manager is really racist. They treated me like crap.

I would do everything in the shop, but I was not going to work, waking up excited. I hated my life. Right. It was miserable, you know. So it got to the point where I told my dad, and my dad was like, you know, just go ahead and quit. Come over here during the summer. Keep doing the thing, you know, working, and we'll make something work. And I put my two-week notice.

The owner said, why do you want to quit? I'm like, it's my word against their word, you know. But I didn't even want to tell him, you know. And at the end of the day, I ended up telling him. He was an absent owner. He didn't really see what was going on at the time. And he started realizing that there were the ones that were always smoking in the back. They weren't doing nothing.

I was doing all the work, you know, from under the car, on top of the car. Like the whole process was through me, you know. And they would go tell him the complete opposite. I was lazy, showing up to work. It was the complete opposite. So it all worked out, but it was all, thankfully, to that one detour that was on the street. And I had a great relationship with the owner. And four years later, I got the opportunity to buy the place.

So now Rancho Express is my business. Holy crap, what a story man yeah yeah all from that detour all from the detour yeah so he fired the manager for you he fired the manager a month later damn yeah and he he just hired you so the fact that he picked you over yeah yeah the manager was probably there for exactly you know uh the manager i think he was there for like a year and a half already and then the assistant manager was the brother oh wow yeah so we had to fire both of them hired to fire both it was it was crazy it got ugly but um the owner he until this day like we talk about it he's like he's like it's something that i always see in people he's i saw it in you i trusted you and i i saw a lot

of potential in you that's why i took the shot and and look like i just passed it all over to you know so really grateful for that guy you know i wouldn't be and look like i just passed it all over to you know so really grateful for that guy you know i wouldn't be i wouldn't be here if it weren't for him you know that's incredible sounds like you dealt with a lot of racism growing up absolutely yeah that's pretty crazy i dealt with some but nothing to that magnitude yeah no it was it was bad but like um i think the hardest times was like like middle school and high school that was the hardest time because when i went to college i really stopped caring i'm like you know forget it like it is what it is yeah nothing's gonna change you know so i had to adapt with it now it's like i use that uh to my advantage like showing people

like hey you know like if i can do it like like you can definitely do it too yeah you know yeah i think it was bad because your town only had 400 people so like you can't even run anywhere you're just forced to deal with these people exactly now when i look back at them hey so who's laughing at me you know it's like i'm the one that made out of the town i go back and there's still some some kids that graduated 10 years later they're still working you know and then the local like uh burger places and little coffee shops i'm like that's not a interesting life worth you know in my opinion it's just like not like well like you just. There's other things outside of the little place. You have to go out there and explore.

People don't even know. People don't know. People, they're stuck to their usual life. It's crazy because some of those people that I'm talking about, they haven't been out of the state. Wow. They haven't. The closest thing is maybe SoCal, but that's it.

Crazy. I don't know how some people can do that, you know? No, traveling, you learn a lot, man. I try to leave the country every year. Yeah, it's the best thing you can do. I love traveling. You know, I love, I have a family and we love going everywhere. Yeah.

So you got that job and was it good money those first few years? Honestly, it wasn't. And I've never been one to do it for the money. When I was working for him, I had a lot of offers from like Mercedes, BMW, Audi dealerships that they were local. And it's because of the professor that I had at Chaffee College. He had a lot of contacts in the dealerships. And I would always get offers. But I almost did take one offer that was almost like $10 more of what I was getting paid at Rancho Express Loop.

But the only thing that saw me was the fact that over here, you know, I was a manager. I did my own schedule. You know, I was going to school full time, also working full time. So it was a lot to handle. So I'm like, if I go to a new place, they're not going to be respecting my hours, you know. So that's one of the reasons I stayed. And I'm glad I did because, once again, I wouldn't have gotten the opportunity. Yeah. Wow. And you own it four years later. Yeah. Four years later, you know so that's one of the reasons i stayed and i'm glad i did because once again i wouldn't have gotten the opportunity yeah yeah wow and you own it four years later yeah yeah four years later you know so uh i've been the owner since august 2020 and i mean we're talking about

times another crazy time yeah you know i i uh i started the business you can say i i took the business that was built and i just took it to a whole different level where do you go from here now uh so right now uh the the main goal is to make it a franchise i want to open about at least 250 uh stores in the u.s you know so that's my main goal how many are there right now just that one just one right now i'm working on opening another potential store within the 20 mile radius from there and what do you think makes your your store better than others because there's a lot of these right you know there's the biggest thing in the automotive industry it's burnt it's burnt everyone knows mechanics as crooks yeah because it's just how it is unfortunately you know like there's a lot of people that lie

they take advantage of people woman and man they take advantage of people you know so when the reason i got in the automotive industry is because I wanted to help my parents when they needed car repairs and I wanted to fix my own cars to save money. That was the main reason. But once again, as you're moving forward, you start realizing more things. And it's like, okay, like there's people like big companies like, you know, Jiffy Lube, Valvoline. Everyone knows them, you them. Quick Loops, everyone goes to them because they see that on the magazines, on Instagram, on social media. But their motto is to give you a discount.

You go, and they give you a very crappy service. And then they mess up your things. They mess up your cars. For me, it's like if I can help you stay safe on the road, you're going to keep coming back to me because I'm being honest. So I focus on honesty

and I focus on giving them things that no one else is doing. Like I do digital inspections. I explain everything that the car needs. I don't focus on any sales that are going to come later and they're going to come and bite my ass. Because making money now is projecting you for failure in the future.

Wow. So you're thinking more long-term, more customer-oriented? I'm always thinking about long-term. Because the way I see business, business is really like customer service. You have to make sure that the customer is satisfying your product. If the customer is satisfying the product, they're going to go do word to mouth, which is the best marketing that you can ever do. So that's what I focus on.

I want my product, I want the service to be as perfect as possible. So from the moment that they give us a call, that has to sound amazing. The moment they come in, the way we greet them, it has to be amazing. The way we service the car has to be amazing. It has to be very, we're in a good place. Like, we're surrounded by shopping centers, so it's very convenient.

We have restaurants. We have a lot of things, you know? Yeah. Super convenient. There's a car wash next to us, so we want to make sure that they just drop it off. They're in good hands. And once they leave, like, we've got to make sure we made an impact. And at least one thing, you you know if it was a quick

service they love the way that we we care about them we ask questions how is the day going we focus on the relationship right you know we because no one's gonna go to a shop excited to get an oil change yeah to change your brakes that's true change your tires not the same way when people go to louis vuitton they're excited that because they know what they're getting you know but no one's going excited to to auto repair shop you know so um it's been going great and i've invested a lot of money also in mentorships i'm also a 10x business coach of grand cardone oh nice um so my first investment with cardone uh ventures uh is the reason why i'm i'm at where i'm at now yeah mentorship is huge yeah it's it's so huge you know. So that has to transform my business.

I'm glad I've invested a lot of money in this because I don't think I'd be where I'm at right now at that fast rate. I would probably see maybe in a couple of years. But it has opened my eyes so much. I'm only 27 years old and I see a lot of potential in it. That's the thing with mentorship.

It accelerates the growth. Most people aren't willing to pay certain prices. Yeah, unfortunately. And grant ain't cheap. Are you interested in coming on the Digital Social Hour podcast as a guest? Well, click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life.

Click the application link below. And here's the episode, guys. No, no, no, no, no. He's not. Yeah, he's been awesome. He came on. He's on the same chair. I was seeing that.

Grant and also Brandon, huh? Brandon Dawson. Yeah, he's another shark too. Yeah, Brandon Dawson, man. I learned so much from him. Very grateful for both of them. So, yeah. Yeah, I paid a ton for mentors

and it's always worth it. Even if I don't see a direct ROI, just the knowledge that I'll use later. You know what I mean? it's always going to come back and return at some point right the connections because these guys are super connected exactly yeah you can make money with good connections that's why i go to these events that i saw you at because spending thousands for hotel flight and everything but i know i'll make it back in connections you're never you never know who you're sitting next to at an event yeah you know i was sitting next to the second smartest guy in the world at that event I was at. Just look at that.

I mean, where are you going to do that? Nowhere, you know, nowhere. Yeah, it's crazy. People don't see that because maybe they haven't attended their first event. They're shy of talking or they don't believe in it. But, like, it's crazy how much money, how much success sits in a room full of like-minded people you know yeah so I just like I I've been doing so much networking in the past year like this is this month I've gone to like eight different conferences wow just this month holy crap you know last week I went from San Diego

to LA now I'm here and then I'm going to Florida on Monday and then before Monday, this week, I'm also going this week into Newport. I have another event. So it's like, I keep meeting a lot of great individuals. They're opening more doors for me, connecting me with more wonderful people. And it's like, I'm loving it. I love it. Yeah, and 10X Growth Con is coming up, right?

That's next month. That's next month, yeah. Yeah, I'm going to try to go to one of that. I haven't been to that one since the second one. Okay, the one in- In Vegas, actually, at the the luxor were you at that one um i did that virtually okay yeah yeah yeah i was at that one that was my first conference ever oh yeah changed my life yeah man it's just so much value in them yeah yeah he knows how to run a good event shout out to grant i know he gets a lot of hate but absolutely you gotta respect the way he markets

yep i mean he gets more hate than anyone I know, but at the end of the day. Just look at what he's done. So, I mean. It's a different style. Yeah. I like that. Any other mentors you have?

Yeah. I have Albert Preciado. I know you know him. Yeah, he's awesome. So he's one of my really close mentors. We do a lot of things together. I also have David Meltzer, another really great mentor.

I had Andyie as well um those are the like the main main ones yeah you're in good hands man yeah thank you that's cool to see you willing to invest that much because all these guys are charging a lot so yeah absolutely you know last year i spent probably about 300 000 holy crap yeah this this lube business is killing it then yeah yeah yeah yeah like um i'm i'm so glad i have because that first investment with grant was crazy like it was like uh 50 right it was 40 000 geez it was 40 000 and like like i've never spent more than like two thousand dollars on something like like that magnitude you know so it was like it took me about two weeks to think about it and when i finally moved forward

it was like i was scared as hell yeah super scared I didn't know what to expect from it I was super shy going in there like I had mixed emotions you know so after I came back I'm like I had to come back and I'm kind of making my money back now you know so that was my mentality like getting everything I learned and uh putting it into work and uh within 60 days I made my money back wow I think a lot of growth comes when you're uncomfortable uncomfortable or whatever absolutely your back's against the wall I put 100k in a mastermind once and i knew yeah i need to make that back you have to you know there's no plan b there's no backup plan you know and that's the way i look at it now it's like i've never been able to afford anything when i got the business i didn't have the money to to to buy the business yeah you know when i got my first truck i didn't have the money to get the

truck when i got the first my first home i didn't have the money i never had the money you know so that's the way i look at it you know i always put a lot of money on the line that way like it forces me to to do the things i haven't been doing right and then i get to and i'm like damn that was easy what's next i love that so that's really how i live that's cool did you move your parents out to live around you not yet so my parents are still up there. There's one more sibling. That's my smaller sister. She actually is graduating this year. It's crazy because so many great things are happening. I was the first generation college student in our family.

And now she's also going. She got accepted on a full ride to Davidson College. Damn. And it's crazy because she's a big fan of Steph Curry. Yeah, that's where you want. And since she was little, she's like, I'm going to go to Davidson College when I'm older. And look, now she's going for free.

So cool, man. So she's moving out there. So I'm trying to have my parents come and live over here. That's cool. She manifested it. Absolutely, yeah. What about your fam in Mexico? You talk to them at all or no?

Yeah, I do. We do go often. I still have some grandparents. So I want to take advantage of that as much as possible. I just had my first daughter. Congrats. Thank you. A year and three months.

So we've been going at least, what, three times since she's been born. Nice. Yeah, we go as much as we can. And, yeah, you know, just got to make life count and both on the business and the life side. Yeah. You like Mexico better or U.S.? You know, just got to make life count and both on the business and the life side. Yeah. You like Mexico better or US? You know, that's a tough question. Mexico, it's always going to be my home, but I don't see myself living in it.

And US is my home because of the opportunity, you know, the American dream. And there's just so much opportunity in the US. I never see myself going back to Mexico to live, you know, the American dream. And there's just so much opportunity in the U.S. that I never see myself going back to Mexico to live, you know. But when it comes to, obviously, you know, I'm from over there, so I love the food. I love a lot of places. I love a lot of things about it. The food is damn good, dude.

It's just delicious, you know. I went to Ensenada. Have you been to Ensenada? Oh, yeah, yeah, of course. Two best fish tacos I've ever had. Absolutely. I'm with you on that. I've been to a lot of places in Mexico, but Ensenada, Baja California, it's like the best seafood that you can find. I went to the fish market and ate at a restaurant that's not even on Google probably right next to it. Those are the best ones. Oh my gosh,

dude. My mouth is drooling right now. I haven't eaten all day. That was amazing. Yeah, I'm with you on that. You know know but only thing that sucks about mexico obviously you know the the cartels yeah that's that's that's the main thing that if it weren't for that i'd probably you know make something out of it going to mexico but that's the scary thing about i just had ed calderon on oh yeah he was a police officer for tijuana during the cartel war oh wow and he was giving me all the insights into that war and it sounded so dangerous yeah super he said a lot of his colleagues didn't make it yeah yeah it's really bad out there i don't know if it still is but it's it's really bad right now damn super bad it's it's like it's scary yeah that's i don't know how people you know like uh they have to make the best out of you know but

there's people out there that unfortunately you know they have to stick with it and then sometimes like they get like uh taken care of and they they have they have no choice than joining them yeah so if you grew up in that environment you might have even joined probably be there yeah because they influence all the teenagers exactly you know like they they influence them in a way that you know they as a kid you you dream of having good things and you look at them oh i want to have a nice truck i want to have a nice home and then right oh you can have this you know come work with us yeah and you get yourself in a black hole you know that you can't get out of damn yeah you can't ever leave once you join right no you can't that's scary he's not alive so your dad really came in clutch yeah yeah yeah and you know

it's it was just life-changing you know and um for him he didn't really see maybe that wasn't really his biggest goal he was kind of like living in in the in the in the present uh but now he he says he he wants to go back but i know he won't because it's just life is different you kind of get used to to the things that you have even though like right now like i'm not saying they're rich you know they're still they're still struggling but not as much as we did when we got here. I help as much as possible. But it's like the sad thing is he's not going to be one of those people that can say, oh, when I'm 65, I can retire.

He has a little bit different scenario. So the way he's done things, he's always invested money in Mexico because that's the only place he can invest. So he has multiple properties. So that's why he says that he wants to go back. But I don't really see that happening maybe in the future. Who knows?

But yeah. I heard some of those properties are going up, especially in Tijuana. Oh, yeah. A lot of properties, a lot of people are investing in Cancun and the beach cities. It's good investments. It's growing. Now in Cancun, there's a train also like it's very becoming very attractive so more people are investing in cancun tulum so nice really really good area dang you're making me want to go on another cruise to mexico right now

dude i miss it there uh any upcoming trends you're you're seeing ai or anything you know in the automotive industry um ai has helped me big time. And I feel like a lot of people are not aware of that. I feel like a lot of people in the automotive industry, I'm a young entrepreneur, but I feel a lot of the older business owners in the industry are falling far behind, mainly starting with content. They're not present on social media, and they don't know what AI is. They're not using it, but you have to use AI.

You know, like AI has helped me big time in the industry that we're in. Really? How so? And then the fact that like when we do content, I ask AI, you know, like do me a post for break service, do me a post for whatever. And it gives me ideas and then i elaborate and then that's how i use it for social media and uh in the actual space when we're doing jobs like we test it out like hey uh how does how does this system work on this vehicle and it'll tell us and then we'll confirm with the software that we have and it's like damn like it's pretty accurate interesting

yeah yeah wow that's cool yeah soon they'll be uh fixing the cars for us yeah i mean we'll have i mean look at we have we have a bunch of robots coming out. Yeah. They're already doing like fast food stuff. Yeah, yeah. The other day too, when I was in San Diego last week, I was at an event with Greg Reed. And he had a robot, Mecca. I don't know if you heard about it.

No. Yeah. So Mecca was created by a Japanese individual. And he was there. And it was crazy to see that in person. What does it do? It talks? It talks. It has a whole conversation with you. Wow.

The eyes are cameras, so it's like having eye contact with you. It's looking at the room. It's describing what you're wearing. Holy crap. It's crazy. It's mind-blowing. I mean, soon they'll be just walking around like normal people, and then eventually you won't be able to tell. Absolutely, and that's something that they were talking about in approximately 10 years. That fast?

In approximately 10 years, they said that there might be one robot per every fifth home, which is a crazy stat. That is crazy. And it's like, it's obviously they're saying that because in a form of delegating, like a robot can do a lot of things. That way you can focus on other things, you know, like maybe like cleaning the home or doing little things like that. Right. But you look at the cost of it. It's like not everyone's going to be able to afford one. You know, right now I think the cost for that one was $300,000.

Holy crap. You know, so who's going to go out there and buy something like that for $300,000? It's not worth it yet. They'll have to get to the point where Teslala is now where cars are like twenty thousand bucks exactly and then that one um it can't move it's stationary at the moment um it's like hooked up a bunch of things but like i was still in the works but to see where everything is going i feel like if you're not um keeping up with ai and technology you're gonna fall very far behind i use it for the pod it helps me so much come up with questions yeah find guests very viral topics very helpful you know

like and and same thing in the business you know um just a year ago i started doing the whole social media thing you know like doing a lot of reels a lot of uh posts and um when i heard about chai gpt i'm like what the hell is that and I started looking into it. This just made the whole process way simpler. So now I try to post as much as possible, at least one or two posts a day. Post a lot of stories. And right now, about 60% of the business that I have comes from Instagram. Wow. In the automotive industry.

That's impressive, man. Yeah. You know why? Because no one else is doing it. Right. That's true. No one else is doing it right that's true no one else is doing uh like if you go on my page like um all you see is educational videos like this is how you do this this how you do that this is what we have in today this is uh how you not how you do not do this you know this is like how you lead up to these repairs you know so people watch and they turn into customers they trust you i'm not going out there

and i'm like hey guys uh fifteen dollars off or twenty dollars off i'm not doing that i'm not i'm not uh putting coupons on there i'm just posting content and then they turn into uh customers you know yeah i think you're building that trust with people yeah yeah so now when when i hear people talking about the fact that you know you're not on social media you're slowly dying i'm like damn i see that now 100 i have to post daily absolutely you know and then i'm in the industry i'm like i'm so lucky because if not a lot of people are doing this i'm just tripling down on it you know like making the best out of it yeah and that's crazy because a lot of people local people are trying to do the same thing but you know bradley always talks about it you are the

content no one can take that away from you know the way that you talk that your expressions the energy like it's like something that you know no one can can duplicate some people don't have it and i was one of them at first right i had to train and to be someone that people will want to watch it's not like a natural thing to just be good on video yeah oh it's not my first few podcasts were awkward i mean i agree you know like i i hated being in the camera you know just a year ago i remember shooting my first reel actually it was in march um and i only i only did that investment because uh i have a friend that said like hey you should be doing this i'm like uh i don't know i don't like the camera he's like no you should do it let's let's do a couple one and uh we did a few and it went well and then i i i started getting a little bit more, you can say comfortable in the fact that I saw like a lot of progress in the

reel, like a lot of views and shares and whatnot. So it forced me to like get comfortable with it and like make the best out of it because I'm like, I have to do this because of the business. It's going to make me grow. That was my mentality. Even though I hated it, like I have to do this. I was the same It's going to make me grow. That was my mentality. Even though I hated it, I have to do this. I was the same. I was scared of cameras. Literally feared them.

Didn't want photos, videos, but now completely opposite. It becomes natural. So you have to be doing things like this because it's so important. People are going to buy with who they see on social media. They're on social media all day. They're consuming it. Nestor, it's been cool, man. Anything you want to promote or close off with?

One thing I wanted to share with you guys is I'm having the Infinite Growth Expo. So it's an event that I also created. I want to be sharing my story. I want to help other people, you know, scale their businesses. And I've created a community. It's going to be August 10th in Ontario, California. Infinite Growth Expo. We're going to have David Meltzer.

We're going to have Greg S. Reid and other great speakers on there too. So I hope everyone checks it out. I'll try to make it out there, man. And we'll link below. Thanks for coming on. Of course. Thank you. Thanks for watching, guys. Check out the event and I'll see you guys next time.