Digital Social Hour - Importance of Masterminds, Future of AI and Almost Selling Company to Jeff Bezos | Perry Belcher DSH #281

Episode Date: February 13, 2024

Perry Belcher comes on the podcast to talk about the importance of masterminds, where he sees artificial intelligence going and why he's buying a ton of companies right now. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jeff Bezos called me to buy my company. You serious? He personally called me to buy my company. Amazon's a bookstore. I'm reading about you on Wall Street Journal. You're losing a million dollars. Hey, I'm making money. Why would I possibly sell to you for your worthless stock?

Right. You know, that was about $700 million. Oh, my. Do you still regret that or get over it? Yeah, no, I totally regret it. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm.

It helps us get bigger and better guests, and it helps us grow the team. It truly means a lot. Thank you guys for supporting, and here's the episode. Welcome back to the show, guys. Got with me someone who is always there before everyone else, Perry Belcher. How's it going, man?

Man, it's good. It's good. I like the digs down here. This is great. Yeah, it's a great spot. But dude, I'm really impressed with your story, really impressed with what you do and how you're there before everyone. How are you pulling this off? Oh, man, I don't know. I've always just been I think I'm the most curious guy in the room. You know, I always want to know where what's happening next, how that connects to other things. I just form guy in the room. I always want to know what's happening next, how that connects to other things. I just form a lot of opinions. I learn differently than a lot of people.

I didn't really recognize it. I've got a business partner, Qasim Islam, who's brilliant, by the way. And he said, you have the oddest learning process. So he had me one time on a mastermind call that's really document. When you decide you want to learn something, what do you do? And I buy every book available most are garbage you know you scan you throw away but a few you pick up i try to get a hold of those authors that uh try to form a relationship with them in those few books that i find are really good i dive youtube now the best money i ever spent my life was 11 bucks for the ad block Yeah, the ad blocker for YouTube.

Man, there's amazing stuff on there if you dig. You can find some really amazing stuff of really very futuristic thinking. And some of it's crazy. It's one thing I don't think AI is ever going to be able to do is just totally erase all the… But there's a lot of its crazy nuttiness. But, boy, there's a lot of brilliance on there, and it very up to date right yeah listen to podcasts um and then try to go to a conference or two and i'll do all that within like a within like a 60 day period and then when i when i think

i've got where i'm at i sort of sit down and write myself a little book, you know, about that subject. And, and I'll test some of those theories. And if they're good, maybe I teach them or I use them or apply them to my, my portfolio companies, you know, so I don't really consult anymore. I used to do a lot of consulting. Yeah. But now I just have companies I own small pieces of. So I, I'll just dissimilate that information down to the portfolio companies that I work with and to try to help them grow and in turn maybe make a buck. Yeah, I think taking equity in companies, that's how billionaires are made, right? Yeah, I think so.

I heard somebody say the other day that rich people invest in, made most of their money in real estate, and wealthy people make most of their money in business exits. And weirdly enough, Kamal Ravikant is my friend is Naval's brother lives here in towns. Great friend. And he called me not too long ago and he said, Hey man, I got to go, go throw $10,000 in this thing. Hurry up. You know, you got 30 minutes, you know? So I was doing it. And I'm,

and I let my profile I guess expire at AngelList. So I had to redo it and I'm frantically trying to redo my profile, I guess, expire at AngelList. So I had to redo it. And I'm frantically trying to redo my profile while I'm trying to put this money in this thing. And one of the top questions was, you know, what's the source of your wealth? How much money you got? What's your source of your wealth?

And the number one thing was business exit. So I called Kamal and asked him about it. I said, do you think that's accidental he said no for sure but so i started digging and about more than 60 percent of ultra high net worth individuals people worth over 30 million dollars yeah over 60 percent uh in the u.s that was as a result of a business exit wow uh 18 was a result of inheritance which is likely the result of the sex. It looks like 80% of them.

Yeah, so it's something like by the time you get down to who earns to $30 million, who earns, accumulates, saves $30 million, it's a very small percentage of people. And then in them, you've got lottery winners and pro athletes and actors and singers rappers yeah you know performers people of extraordinary talent of which i'm clearly not you know even though i have this jacket sort of uh so i think the odds are against you accumulating really high net worth wealth unless you exit so and for me i'm not a good business operator i'm a good business starter

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a monthly basis. I found a ton of stuff that I don't even use. Honestly, I had an Xbox game pass that was being charged monthly. I don't even play games. That one was years old. And they also lowered some of my bills. My phone bill and my wifi bill were pretty high. They were over 150 bucks a month and they were able to cut down on those prices. So all in all, shout out to Rocket Money. Great product. So stop wasting money on things you don't use. Cancel your unwanted subscriptions by going to rocketmoney.com slash DSH. That's rocketmoney.com slash DSH. Link will be in the description below. I'll see. I'm not a CEO or any of those things. I'm not on the C-suite of any company that I invest in. Too stressful, man. Oh, it's crazy. And those people just have a different mindset.

You know, they typically are, I call them farmer brains, you know, and founders have hunter brains. And I think that we, you know, we need, we desperately need high-functioning farmers to run our businesses. But farmers generally can't. I always say you could run, that guy could run a McDonald's, but he couldn't run McDonald's. There's a different thing.

If they have a system to run within and a framework and they know they can run a business really much better than I can, I find them to be incredibly valuable. But as far as creating the vision for the business and finding a hole in the marketplace and the proper offer. You need a visionary. You need Elon Musk for thatk for that yeah yeah and i do that pretty well but i don't do unfortunately when you do that really well you typically don't do anything else very well yeah i don't do much of anything else other than that at least you know your strengths because i

feel like people try to be good at everything i don't at all and it backfires i make no attempt at it yeah if i'm not good at something i I don't at all. And it backfires. I make no attempt at it. Yeah. If I'm not good at something, I make no attempt at getting better at it. That's cool. I only try to get extraordinary at the things I'm already naturally good at.

And I adopted that probably five, six, seven years ago, and that's been a big game changer for me. Yeah. I just gave up on it. If I suck at something, you know, I studied all year. If I'm really successful, now i'm going to be moderate at it so what yeah nobody gives a well it's a part of my life no you're good nobody gives about moderate yeah nobody ever got rich being moderate right so um i just want to do what i do better

than everybody else yeah you know those one or two things absolutely going back to the first topic of getting there before everyone else what were some industries you got in early and how did you identify those opportunities? You know, weirdly enough, looking back at life, every time I've really done well, it's been because I caught a wave. Timing. I don't think that gray matter matters. I don't think hard work matters nearly as much. It matters, of course. You know, diligence matters. But it's kind of just being in the flow, right? So my first business was a jewelry business. It was on a pushcart in a mall. Well, pushcarts in malls didn't exist when I started.

It was a brand new thing. And I was like, wow, I can get a space in the hallway where people have to walk by me for $700 a month in a mall with 30,000 people walking through every day, I'm going to get rich. And I did. I did extraordinarily well. I had 42 of those things by the time I was legally able to buy beer. Dang. Isn't that crazy? That's nice. Now, I tried to operate them and I went straight to bankruptcy. What were they selling? I lost all my money. Jewelry. There were jewelry carts in malls like you see today. They're all over the place. But that was a new concept then.

I did really well with that. Wait, you said you lost it all though? I lost it all. What happened? I operated them. I operated those businesses and I didn't know. I was really young and stupid. I didn't know anything about inventory controls and shrinkage and employee theft and all that stuff.

I got killed by employee theft in that particular business. Because there's no cameras. They're just stealing whatever they want. A little bit of, yeah, a little bit of things. So I got tore up in there. But I learned, you know, I got beat up, learned a lesson. I sucked my thumb for a little bit and got back on the pony. And I got into manufacturing of gourmet coffees and gourmet chocolates

when fancy foods were really popular and did really well and bath products when bath and body works was just starting it did really well um and then uh i got on to the i got into selling online in uh i don't know if you were born yet in 1997 i was when i was born you were born in 97 yeah so i started selling online in 97 the year you were born i started selling online i didn. The year you were born, I started selling online. I didn't know it existed back then. It barely did. Amazon really went online in 96, and I was on right after them.

In fact, there's a good story. Jeff Bezos called me to buy my company. He personally called me to buy my company in 1999, I think. What was the company? They were craftstore.com okay and they pitched me the vision of amazon's a bookstore i'm reading about you know wall street journal you're losing a million dollars a day i'm making money you know why would i possibly sell to you for your worthless stock right you know that was about a 700 million dollar mistake oh my god so he only offered stock yeah it was stock it was stock

and enough cash to pay the tax on the stock and got it but but uh but like a advisory seat at amazon god knows where i would have whoa it could have went anywhere right do you still regret that or oh get over uh yeah no i totally regret it i totally regret it believe me i totally regret it. Believe me, I totally regret it. And so I did that. And then we just caught, yeah, online really caught on for me. I bought a lot of stuff like rubberstamps.com and dryraceboard.com. And I was always a domainer buying high-profile domains and building econ properties. And I did, swapped a lot of dollars, you know.

And I got in the supplement business and almost went to jail in that business right in the uh i guess that was 2008 yeah the government seized all your products seized everything i had in the world all my property all my money all my local state government not i was in total federal compliance with everything but a state government and in fact a county government. Wow. Yeah, you'd be surprised how much power there is there.

What was the product that they didn't like you selling? I was in Tennessee. Yeah. They just didn't like me selling supplements. There was a lot more scrutiny on the supplement business back then than there is now. It wasn't as widely as accepted. Yeah, now I just go on Amazon and

buy. Now I wasn't selling anything you can't buy on Amazon today with exactly the same claims, right? But it was just a different time and I wasn't following the letter of the law. And the biggest mistake that I made was making a lot of money because I was doing, you know, I was doing three, $4 million a month and it was enough money to and i was you know frankly i'm living in memphis tennessee that has a fairly high poverty level and i'm driving a ferrari and a rolls royce and three hummers and live in 11 000 foot house and all this i just just an so you attract a lot of attention right and uh and nobody nobody's going to come to your rescue you know yeah he's being abused by the government in his Ferrari.

It just doesn't work that way. So I made a deal and got out of that and got out of there and then went to Austin, Texas with Ryan Dice and started digitalmarketer.com, and we became the largest digital marketing training company in the world. And one of the biggest masterminds in the world, which is what I want to dive into. You have the talent of just connecting the brightest minds. Are you interested

in coming on the Digital Social Hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to about business and life. Click the application link below. And here's the episode, guys. How were you able to scale those masterminds? It's harder than you think. And it's really a curation process. A friend of mine, Kevin Nations, told me one time, it's one of the most brilliant things about a mastermind I ever heard. You don't join a country club because of who's inside.

You join a country club because of who's not inside. Right? So people want to be in a group where they're not annoyed by people that are climbers basically they're trying to take something from them right they need to feel like it's a group of peers um you know one is enough to screw a whole mastermind up wow just one person one you you gotta you gotta pluck the out really really really fast the people that are just trying to take from the members you got it you got to get them out you got to pluck the ass out really, really, really fast. The people that are just trying to take from the members. You got to get them out. You got to get them out.

Hopefully you never let them in. But some people get in, you know. But I've been really lucky with that. I think War Room was probably the longest running mastermind in history. 13 years. 13 years. And with everybody still thrilled and wanting to be a part of it at the very end. We were still, we were at our peak.

We went out on top. But it was always about really a lot of it was about curation, selection of the people inside. You just can't let everybody in. You can't. No matter if they want to pay or not, you get people. We had people that inherited money, and they'd show up, and they got a big check, And sometimes they would get in.

We make it expensive as a barrier, right? What was the price on that one? $40,000 a year. And you had 100 people? No, we had 200 people in there. Damn. What is that, $8 million a year? Yeah, about $8 million a year.

Wow. And then the one I have now, we limited it to 100. I thought 200 was a little too big. It is pretty big. I've been in one that had 100, and even that was pretty, I didn't even meet everyone, honestly. Well, 100, you typically don't, not everybody comes to each meeting, right?

Right. So the one we have now, Driven Mastermind, it does, we're at 100, we're sold out in it right now. But it's, we've got 100, but at an average live meeting, about 60 people will come, but we do a weekly call. So we do a call every week and then we do an annual retreat and a bunch of workshops. So there's a lot to do over the course of the year. But so we kind of spread it out to where you get to kind of a la carte pick where you're going to go and what you're going to do. So we don't have, it's very rare that we have everybody at one function.

So 100 is a manageable number because what you really get is 60 or 70. And you just kind of make sure. There's a lot to watch out for. They're very delicate groups. And if you get something brewing in the group, there's no fault of yours. It could be a conflict between two members. It's almost like churches. Yeah, that's the one thing, right?

Because I've been part of some masterminds where they present investment opportunities, investment goes to ****, and then there's some animosity between members. We absolutely never do that. Yeah, that's probably smart. We absolutely never do that. One of the things that we've seen is conflicts,

like competitiveness conflicts. So you're in real estate investing, and I'm in real estate investing and you have a good offer and you talk about it. Now I go back and kind of knock off your offer and things like that. Got it. Or poaching your, you bring an employee or key staff member and somebody else tries to poach your staff member. That's not cool. Or somebody tries to screw your wife or whatever.

Dude, there was a mastermind that did that. It happens, man. And those are the things that you're babysitting millionaires. I called my group. I always joke they're the misfit millionaires because if they had friends, they wouldn't be at the mastermind. And there's some ego at this level. A lot of successful people have egos. You know who I am.

My lady we were having a meeting yesterday runs a mastermind group for me uh does all administration so she's fantastic and she had a member at a thing so do you do you realize who i am and the worst line you could say oh well i've trained her she said yeah you're you're awesome so is everybody here yeah so go take your damn seat and shut the up up. It's like you can't be with people that are used to getting everything they want. You can't coddle them at all. You've got to almost be hard on them and be tough love with them. Because there's a certain point where numbers don't really matter. It's like, how are you as a person?

Yeah, and are you here just to take? If you're here just to take, even if you're nice and you're here just to take, we're going to ask you not to come back. Yeah. Cause it, uh, if, if, cause resentment will grow out of that. For sure. You know, it's, it's very delicate to manage those things and to grow them. Yeah. And you usually have to start with a big pool of clients, a big pool of people in your audience, and really filter down out of it. Because a lot of people say, well, I'm going to start my business by starting a mastermind. Well, you're surely going to fail. Yeah. Because you don't have a big enough basket to pick out of, because you're trying to pick those perfect shiny apples out of the basket and put them all in a

special basket, right? Exactly. And if you don't have a big basket of apples to start, it's going to be very hard to find those shiny apples. Yeah. So you would recommend people to start smaller and then scale. Yeah. And it's fairly easy if you have a small audience. Build a mastermind of 8, 10, 12 people. There's nothing wrong with that.

When Ryan and I started, we had 24. We had 48, exactly twice as many apply and we decided back then we didn't want to be over 24 so the first we're in was 24 people wow and we stayed at 24 for a year and then i think we went to 36 and it just kept creeping up and i think it was fine because at 100 you had a bigger network to pull from and it was good for everybody yeah but i think beyond 100 it started washing out you know that makes sense i know you're big on newsletters right now those are pretty hot there's companies selling their newsletters for eight figures it's the best business in the world right now i think yeah it's the catalyst everybody used to ask me all the time if i if i hadn't done anything where should i start

and i would start with a newsletter it's so easy to get subscribers it's so easy to get them to uh consume your content um it's the starting place for just about anything you know you could write a news you got 750 word newsletter every day and in 60 days you have a book right you know you got a book well why don't you start a podcast you've heard a podcast probably um i'm just joking but yeah once you start a podcast now so it's the catalyst for everything but it's the only asset right now that i think that really has this formulaic exit value you know if you've got subscribers in x category each active subscriber is worth x exit and exit so so you're building an asset that you can earn from and uh exit from which is kind of rare in the digital space yeah you know we we built ai software to

build newsletters so we we manage all we manage 19 daily newsletters now wow software so it's it's a it's a huge piece of what we do yeah see guys see guys like Sam and Sean selling their newsletters. And under a year, Sean sold his crypto newsletter. I'm like, holy crap. Was that Milk Road? I think so, yeah. 10 million in 10 months. Yeah.

I mean, there's not many businesses you could just do that with. And to think about it, it's just a damn email. Yeah. He even outsourced everything. He wasn't even doing that much. Did you see the exit on Industry Dive? No, what was it 525 million for 20 newsletter for 28 digital newsletters isn't that crazy that's nuts but

but what they figured out was you know their their plastics dive banking dive pharmaceutical dive so they're they're smaller pop they're smaller subscriber list newsletters, but in super high value markets. Yeah, the customer can spend a lot of money. Yeah, if your sponsor's buying a thing at the top of your newsletter for a $3 million x-ray machine, you know, oh my gosh. You're good.

I'm so sorry. It happens. Hey, mom. Just kidding. But yeah, if you're, you know, if you've got a pharmaceutical newsletter and your advertiser is selling a, you know, or selling docs on prescribing a d***, you know, these d*** companies come out with a new d***. They put a half a billion dollars in a marketing campaign for the first 12 months.

Right. You know, and newsletters, because there's established advertising platforms now, you don't really have to have anything to sell. You can just create great content in a newsletter and get advertisers to support the newsletter much, much better than you ever could have blogged. Yeah, and I like the model because you can literally outsource pretty much everything

and just focus on growing the newsletter. Yeah, we write most of ours with AI. We start with AI. And sometimes we'll do these accumulative curated newsletletters kind of like the dredge report in a newsletter yeah so we've got one that it's called the capitalist and you just three thumb swipes and you get everything you learn from the wall street journal and three thumb swipes oh that's cool so everything we do is try in three thumb swipes we want nice and quick yeah nice and quick and then if they want to dive deeper

into something they're going off to somebody else's content generally that we didn't create and we're fine with that yeah we're just curating the best content for them for that particular day and presenting it in a way and and if they like our curation we win right if they don't like our creation we won't um it's always say like if you if you had an ingrown toenail and hurt you and i clipped out a newspaper article from my local newspaper and sent it to you and it cured your ingrown toenail well you're not going to be grateful to the newspaper you're not going to be grateful to the guy that wrote the article you'll be grateful to me for sending to you and identifying hey i remember you got a problem and i'm here to fix it, so being a curator has a great deal of value, especially

where in today's market where we're just inundated with every opinion under the sun, we're kind of looking for, most people are looking for somebody to give us clarity. Yeah. Yeah. So it sounds like you mainly focus on high ticket. Um, when I made that switch from low ticket to high ticket offers, my life changed, honestly. I used to sell $50 shirts. Now I don't do anything under $5,000. And my life changed. Yeah, I still have low ticket businesses, but generally speaking, I call them washouts.

So we'll sell, I don't know if you know Lion's Not Cheap or not. That's not ours. But they sell t-shirts into a $10,000 or $15,000 mastermind. Right. So I think that there's definitely a place for a low-ticket business. The newsletter business is great for print-on-demand. We sell a lot of people in the print-on-demand business. But print-on-demand is very difficult to make money in.

Very. So is dropshipping. Yeah. But it's really easy to acquire a customer for a physical good that identifies them as a thing like if you were going to sell a podcasting microphone right that you drop ship from asia you know and on the back of it go hey you want to be a podcaster right come come give me x dollars and i'll teach you how to be a great podcaster and that makes sense yeah yeah because

you can wash out the call. You can lose money on the front of that. And the thing I like about physical, physical, this converts at such a higher rate than a, than digital front end products. You know, physical always convert three, four times better, not three, 400% better on the front end. So I'd rather sell you a t-shirt that says, kiss the podcaster and then say, Oh, you're a podcaster. Why don't you join my podcasting mastermind or whatever? It's a much better way to, to bring a lead in. Yeah. That makes sense. I think where people struggle is they just sell the physical with no pipeline down the road. Well, they copy me a lot. A lot of people

copy my business model thinking I'm going to go sell that $5 widget like Perry does, and I'll get rich. And they just burn all their money up in traffic, and they go away in a couple weeks. How does that make you feel when you see people copying your exact business model? Absolutely don't mind at all. You don't mind it? No. I teach everything that I teach the people.

Please go use it. Do it. I mean, it's a huge universe, dude. It doesn't bother me in the least. You could teach a lot, but very few will actually implement it too too very few and and sometimes i'll have business partners or advisors like panic don't tell them about that why not yeah you know if somebody does well with it they're going to probably go on to spend a lot more money with me right if they learn an idea you know i'm really very big and now very big into the giveaway the the idea, sell the implementation.

Because I think the market for ideas is overflowing. It's too much. Clearly. So everybody's still trying to get money out of it. Oh, my idea's worth blank. Well, your idea's not worth f***ing that execution, right? So give away your brilliant ideas. Show people how smart you are and maybe they'll take it. Some are going to take it and run with it

on their own and God bless them. I hope they do well. Most won't. Most are going to be like – because being a Sherpa to people is another great skill. If you went to climb Everest tomorrow, if you decided that was a goal, there's no way you would do it without a Sherpa. You see those pictures of the little guy standing on the top of the hill with the frozen snot hanging out of his nose and shivering,

and he's got nine layers of whatever on, and he's dying. He's at the top of Everest going, made it, Mom. And then there's a little Nepalese guy standing behind him carrying a 200-pound knapsack and a T-shirt that's like, okay, get your picture, dude. We've got to go back down. I've got another guy coming up in the morning. So that guy, it's just Tuesday, right?

So people will pay for a Sherpa if they're smart. Dumb people won't, which is good because it filters the dumb people out, you know? Yeah, you never want to cheap out on education because it's one of the fastest ways to grow. Yeah, it's one of the biggest mistakes I think people make when they go to a higher ticket, when they go to selling to more experienced business people or what have you, or more affluent people. Most of the time when people are at that level, they've already bought into the concept. They're probably already pretty educated. What they're buying is the same thing you're buying when you get the Sherpa going up Everest, right? You're buying mistake avoidance.

That's the most high ticket. You got to change the way you think because low ticket products are curiosity, confidence. You might get some software that gives you speed and ease, right? But when you get to advisory and you're selling, you know, $50,000, $100,000, quarter million dollar engagements, or like me saying, give me some equity in your business, you know, I'll help you do whatever if you give me some equity in your business. When you get to that point, I hardly ever get somebody that calls me and says, hey, Perry, how do I do blank? What I typically get is, hey, Perry, we're about to do blank.

What do you think? And that's because I'm old and I've got experience. It sucks because you get old and you got all this damn experience and capital and resources, but I don't have the energy, right? You got energy, but a lot of people your age have energy, but they don't have capital and resources, and they certainly don't have experience and wisdom that's been beat out of you a thousand times.

You eventually learn a lot about what not to do, right? But so it's great. When I compare with young energetic folks and i'll give them the idea i'll give them the business model i'll give them everything if they don't have one because oftentimes their idea sucks yeah and i've got things over here i've already proven out i know will work i just need a jockey to go ride that horse right so um but yeah it's a it's a fun it's a fun world. That's why I like being minority. Let the young guy that's got,

the young guy or the young lady that's got all the energy and the smarts, let them have the lion's share of the win. Yeah. I'll have my little, as old Bradley says, just a little piece for you. A piece for your niece, a little tad for Brad. And it's cool that you could speak from experience

because you've lost everything multiple times. Oh, yeah. So you know all the big mistakes. Fortunately not in about 16 years. I'm on a pretty good run. I think you're good now. I think I'm good. I think three strikes is good.

Yeah, I'm about 16 years. They're running good right now. So I'll take it. But you hear a lot of guys that are successful, they lose everything at least once. I think you need to. Yeah. Yeah, I think you need to.

And a lot of those guys get beat up, they're washed out and they're done. You know, they, they tuck tail and, and that's the end of their, they get too hurt. They don't want to get back on the pony again. I've been fortunate. I've never had a job, right? My whole life. I grew up, I grew up in a housing project in Paducah, Kentucky. So I grew up dirt poor. Mom was a nurse's aide and all that. And as rough a life as you can imagine. But I just refused to have jobs growing up. I started a lawn business when I was 14. I was selling split-tag polo shirts out of the back of my car when I was 16. I had jewelry stores by the time I was 18. I just never saw the idea of having a job as a good idea for me.

I think it's a very good idea for the vast majority of people. I'm of the belief that only about 5% of people should be in business. They just don't have the wherewithal for it. You've got to think differently. Well, they don't have that brain. They don't have that farmer's brain, hunter's brain. Farmers don't have as many receptors in the back of their brain to receive praise as farmers do and most people are farmers 12 000 years ago agricultural uh revolution happened

and most people realized they could have a much easier safer life if they dropped a seed in the ground and put a pin in an animal and lived in a farmhouse yeah it was a much safer life than walking around seeing if the bear's going to eat you or not. Yeah, I was watching videos of farmers during the Great Depression. They weren't even affected. Yeah. They just had their farms. Yeah, it's crazy.

There's a book by Doug Brockman called Driven. It's really, really good. It talks a lot about the farmer and the hunter brain. The book's pretty good. The first three chapters of the book are extraordinary. If you're an entrepreneur, read it because you'll just be blown away by how. I got to check that out. Yeah, how it's, it'll, you'll think that he's talking to you inside your head.

That's awesome. Everything that resonates with entrepreneurs, he's figured out. And most of it has to come down to that serial entrepreneurism is, is all the, the hunter brain looking for what's on the horizon, you know, going out on the hunt. Man, it's been a great episode. Anything you want to close off with, promote? Any events coming up?

I got nothing to promote. I do an AI Bot Summit every year, but I don't think we've set dates yet for next year. It's going to be in March. Okay. I do some workshops every now and then. If they want that AI software, that newsletter software, it's letterman.ai, and it's free until I think next

year. Cool. Put in the description. And you got a mastermind coming up for six figure earners? Yeah, I got six figure earner mastermind is called Ignite. There's not even a site for it yet. We're basically sold out. Wow. A thousand people? Driven's completely sold out. So we're, I think we're, by the time we, by the time we put the website up for Ignite, I think we'll be full. It's a good problem to have, man. It's crazy. It's been a lot of fun, though.

Yeah. And I just think, you know, I've been around a long time, too. I think some people just buy whatever. Yeah. They know me. They've had good time. It's awesome. To have that reputation, it takes years yeah it helps

thanks so much for coming on man thanks appreciate it thanks for watching guys as always see you next time america we are endowed by our creator with certain unalienable rights life liberty and the pursuit of happiness. By honoring your sacred vocation of nursing, you impact your family, your friends, and your community. At Grand Canyon University, our online RN to BSN, MSN, or DNP degree programs allow you to balance online coursework with local in-person clinical,

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