Digital Social Hour - Instagram's Hidden Algorithm: 8M Follower Account Reveals All | Gina Tash DSH #981

Episode Date: December 15, 2024

Instagram's hidden algorithm revealed! 🚀 Dive into the secrets of a massive 8M follower account with Sean Kelly and Gina Tash. 🤯 Discover why your reach is dropping, how to grow your following, and the surprising truth about content performance. 📈 Gina spills the tea on: • Why static images are outperforming reels • The shocking view counts their posts are getting • How they've turned viral content into a thriving business Plus, get insider tips on monetizing your social media presence and building a personal brand that stands out! 💰🌟 Don't miss this eye-opening conversation packed with valuable insights for creators and marketers alike. Watch now and subscribe for more digital marketing secrets on the Digital Social Hour with Sean Kelly! 🎙️ #InstagramAlgorithm #SocialMediaGrowth #InfluencerMarketing #DigitalSocialHour #influencermarketing #socialmediamarketing #influencermarketingagency #instagramthemepage #instagramads CHAPTERS: 00:00 - Intro 00:37 - Gina’s Instagram Page 04:38 - My Therapist Says 07:33 - Monetizing Your Following 09:21 - How to Advertise in 2021 10:48 - Fashion PR: What You Receive 13:14 - Best Performing Content Types 15:22 - Your Role in the Company 17:30 - Life as a Travel Blogger 21:18 - Best City in America for Dining 22:24 - Best City in the World for Dining 24:38 - Building a Personal Brand 26:40 - TikTok Strategies 27:23 - Managing Anxiety 28:18 - Using Personal Organizers 29:44 - Where to Find Gina APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Gina Tash https://www.instagram.com/mytherapistsays/ https://www.instagram.com/ginatash https://www.youtube.com/@ginaandscott LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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So choose joy. Choose the road. And choose to get out there. Choose your calling, choose to make memories and choose more of what moves you. Mazda, move and be moved. People keep asking me how to get views and stuff. I really don't have a formula for that. And you never know when something's going to hit. The formula used to be like a few months ago, or like a year ago, I guess, since they introduced reels, it was like, as long as you keep making reels, you'll grow.

Especially for smaller creators, that's a great way to go viral. Like you'll see someone with like, you know, 3000 followers and then they'll have a reel that made like 2 million. But for bigger creators like us, it's hard. You never know anymore. All right guys, Gina Tash here today. We're going to talk social media growth, personal branding and being an influencer in the travel and fashion space. Thanks for coming on.

Thank you. Happy to be here. Absolutely. When I saw your page, I was like, I didn't even know you ran that page first of all, are in the travel and fashion space. Thanks for coming on. Thank you. Happy to be here. Absolutely. When I saw your page, I was like, I didn't even know you ran that page first of all, but eight million followers is really impressive. Thank you.

It's been a long time. A long time, yeah. People don't realize that they see my page. I've been doing it for eight years. Wow, really? And they said, how'd you grow so quick? You probably get that all the time too. Exactly.

Yeah, we've been doing it for 10 years. Exactly. And it's gotten a lot harder to grow recently. Oh, tell me about it. The new updates are terrible. I'd love for you to explain what's going on there. Well, you know, Instagram makes things very difficult. So you would think that they would want their creators

or their best creators to stay on their platform and not migrate to things like TikTok or YouTube shorts or whatever. So, but they keep changing the algorithm. And with every change, there is a new challenge, and people trying to figure it out and see what works. Like one, like, few months they're pushing reels. The next few months they're pushing stories.

And then, like, you know, it's just like a lot of people are complaining so much, and especially smaller creators, like like nobody's content's being seen the way it's meant to be seen. I mean, I personally miss the chronological order. The timeline was... Tell me about it. I don't know why they would get rid of it, you know? Like, I love Instagram, that's my favorite platform,

and that's the reason why we started on Instagram. So, to me, now, it's so confusing. Like, I follow, even the people that I follow like personally, like influencers or whoever I want to see, whose content I want to see. I don't see them. They don't show up and I interact with their content all the time and I don't see their content. I have to go on my search bar and search for that person every day if I want to see their content. And that makes things significantly more difficult. And as a creator, it's very frustrating I think especially for a smaller creator It's so much harder now to get that reach 100% my my reach is down 70% in the past 60 days

It's not like every week. I'll just drop five ten percent right. It's crazy. It's not how it used to be I was just like Talking about it earlier today to someone like a brand reached out and they they always like reach out to ask for your updated stats and I just saw the last email we sent them and like where the stats were and it's just a little crazy. Like the difference. Dude, the drop-offs are crazy. Yeah. And I'm wondering if it's partially because of all

the politics. Oh, well. They're pushing that everywhere. Yeah. And maybe they're just filtering out other content. Well, I think Instagram really has become a more, people have become less patient and more angry on all social media accounts, like in the recent, last like 9 to 10 months since all these like political issues have started and it's election year and this and that. So I do feel like a lot of people are staying off social media maybe and not

engaging as much or only being shown certain type of content and not being shown like unrelated content. So I could definitely see there's a change, there's a shift. Yeah, it's a weird time. People keep asking me how to get views and stuff. I really don't have a formula for that other than like make good content. Right. And you never know when something's going to hit.

Before the formula used to be like a few months ago, or like a year ago I guess, since they introduced reels, it was like as long as you keep making reels, you'll grow. That's kind of still the case I think, especially for smaller creators. That's a great way to go viral, to be seen. Like you'll see someone with like 3,000 followers and then they'll have a reel that made like two million, had two million views.

So that's still a great way to do it. But for bigger creators like us, it's hard, you never know anymore. Like we'll create reels and the content will be the same. Or sometimes we'll post like the same content that we posted like five months ago, they did exceptionally well. We'll bring it back again with like a, you know,

similar caption or whatever. It won't be significantly different, but it'll do very different. So there's no way to tell anymore. No. It's really hard to tell. But that's kind of what we specialize in, being able to tell if something's going to do well within the first few seconds of posting.

I'm sure you can tell when you post something, you're like, oh, this is going to do well right away. That's how we are. So it makes it easier to edit. But now it's more effort. What was the origin easier to edit, but now it's like more effort. Right. What was the origin of the page you made? What's it called? And talk to everyone about the story.

So I'm the co-founder of My Therapist Says. And My Therapist Says is an online, I guess, digital media company at this point. We have 11 media properties. It started out. With Uber Reserve, good things come to those who plan ahead. Family vacay?

Reserve your ride as soon as you book your flights. To all the planners, now you can reserve your Uber ride up to 90 days in advance. See Uber app for details. At Mazda, we craft cars for those who choose to do more than simply move. So choose joy, choose the road, and choose to get out there. Choose your calling, choose to make memories, and choose more of what moves you. Mazda, move and be moved. As a really big Instagram account and like the very beginning of Instagram, like 10 years ago, and I own that with my sisters and our best friend. And we kind of just started very organically. We thought we were really funny, so we just wanted to, you know, our group chat was

really fun. So eventually we were like, why don't we just put this stuff anonymously on Instagram and see if it does well, because there were like a couple of meme accounts on Instagram at that time. And we were like, we're just as funny, if not funnier. And there wasn't a lot of like stuff kind of pertaining to young women and relatable to young women. So we just kind of wanted to put stuff out there

that we ourselves wanted to see. So we just started putting stuff on and it went viral within like a month. Wow, that quick. Yeah, no, we grew really quickly. Like we grow like a million followers a year. Holy crap. Yeah.

That's really quick. Well, no paid ads on that, just all organic? No, yeah. Now I feel like you have to run paid ads. You know what I mean? I've never tried. Really? Like we'll have brands who are like, you know,

hey, can you create this content for us? Can we like, you know, obviously buy sponsorship on your page? And then they will put like the paid ads behind a certain ad. But it's like, you know, it's an ad. So we've never done it on our own actual stuff. Interesting, yeah.

I feel like, especially on YouTube now, it's so hard to get views on YouTube. If you're not running paid, it's just like, you're gonna be stagnant. Didn't they just introduce paid apps recently? Yeah, they've gotten way more expensive too. They already doubled in price since I started. Yeah. It's crazy.

I heard that was a way to go now on YouTube. I mean, it's helped me again, a lot of subscribers and views. That's what we've been doing. Me and my boyfriend recently launched a vlog channel and we were playing around with the advertisement on YouTube. Yeah, I saw that channel.

Yeah, it's doing really well because of the advertisement. Yeah, you guys are at 100k almost, 30 subscribers. And it's very new and that's because Scott was just playing around with the advertisement. I was like, what's happening, babe? He's like, YouTube advertising. Let's go. Yeah. And you guys just moved to Miami babe? He's like, YouTube advertising. Let's go.

Yeah. And you guys just moved to Miami, congrats. Yes, thank you. That's a big move. Yeah, well, no, we moved from Fort Lauderdale just now. That's not a huge move, but we did move from Canada to Miami three years ago. Okay, that's a big move.

That was a big move. I didn't know Scott was from Canada. Shout out to Scott Clary. He was just on the pod yesterday. Where were you in Canada, Toronto? Toronto. Big Toronto, I haven't were you in Canada, Toronto? Toronto. Big Toronto. I haven't been up there yet.

Really? Yeah. I mean, like that's, it's like a little New York. It's super fun. But I mean, there's not enough there to do, I think, for people in the creative space. And it's just better for business to be in the US. Yeah.

And you know, 99% of our business in the US. Right. And let's talk about monetizing the account with the following, because that's something people, actually a lot of people I know of followers don't make money. Right, really?

Yeah, they're either broke or they struggle to make money, but you've been able to turn this into a real business. Well, that's because Instagram's probably the only platform that doesn't actually pay you to post. So not only are they killing our reach, they're also not paying us to post. So, yeah, I mean, obviously we monetize by creating viral marketing content for big brands. And we have obviously 11 media properties, so a lot of them are smaller, more niche, so there'll be different campaigns for different kind of brands.

But for our main page, My Therapist says, we create the biggest, I guess that's for biggest clients. Got it, so a company will approach you wanting to promote a product or service? So, you know, like Netflix will be launching a new TV show or movie, or Hulu or whatever, and then they'll be like, hey, we want to promote this,

this is coming out, this is our budget, this is when it's coming out. Like you know, create us some content, get like early access to view the movie or show or whatever or test out a product, it could be anything, right? And then we take some time to create the content. So it's unique because we are now acting as a creative agency, we're creating the content and the creative and everything. And we also provide the 8.2 million people

to view the content, right? So that's exciting. So we know what works for our audience. We know what content's gonna do well. We know the best way to advertise something for a big brand. So that's been working very well for us. And we have all our clients, our returning customers, we've been working on it for a very And we have all our clients are returning customers. We've been working on it for a very long time

with most of our people. That means you have a good product. Yeah, exactly. These movies I noticed are being more and more promoted by social media people. Cause when the new bad boys movie came out, Will Smith and the other guy, I forgot his name, kept going on podcasts and big Instagram pages and stuff.

Well, because no one's watching TV anymore, right? Like you're not watching commercials anymore. How are you going to be shown like an ad for something if you're not like partaking in the old school media? Or like, you know, reading newspapers or looking at magazines. That's how we used to see things, right? That's how things used to be advertised.

But now if I see, if I'm scrolling whatever social media and I'm like, oh, this person's wearing this. Where'd they get this from Get groceries delivered across the GTA from real Canadian Superstore with PC Express Shop online for super prices and super savings. Try it today and get up to $75 in PC optimum points Visit superstore.ca to get started Is it tagged? I immediately go buy it like we're all so easily influenced and that's the only way to kind of access your consumer now through social media.

So I feel like brands that are not actually using social media are very much behind and I think doing it wrong. 100%. Yeah. I've never bought off a billboard, but I bought off TikTok shop. Exactly. Which is crazy. Same.

They're so good at advertising there. If like a superstar A-lister is advertising something, I'm not going to be like, oh, let me buy it because she's wearing it. I'll be like, no, she can probably afford something better. Or if she, like, you know, like it doesn't seem as relatable. But if it's someone like me who just has some followers and I'm like, oh, she's like, you know, my size

or like my aesthetic, like whatever, or like I'm more likely to buy, right? I want to engage with that person because I'm like, you are a lot like me. So if you like it, I might like it too. Agreed. Or if previous recommendations worked out, then I will just trust all of your recommendations.

Yeah, it's more relatable. Yeah. How much fashion stuff do you get sent? Honestly, not a lot. Really? Yeah, mostly like makeup, skincare, stuff like that. Oh, I thought you'd be getting pounded. No, that's because we don't put ourselves

on our page as much. So I have my personal brand, like I have my personal page and for that I'm doing a lot more of that. But for like our actual media company, we don't really put ourselves on there. It's very like, it's more corporate kind of. Was that by choice? Yeah, it was very intentional.

You wanted to separate the personal brand? Yes, so it's very intentional because having a personal brand, being relatable, being a personality, it does really, really well. So obviously, we know all these big influencers by name. Like you know Logan Paul. You might not know all the businesses he owns,

but you know him. And whatever he touches does well, right? Or big people like that. But we kind of wanted to be more of a company, more of a space for everyone. And we didn of wanted to be more of like a company, more of a space for everyone and we didn't want people to necessarily only be relating to us on a personal level. We wanted people to relate to our content and our message. So we kind of just and it's because it's been easier for us to kind of do those

big sponsorships and big advertisements because we're not necessarily like talking about stuff, we're not promoting it ourselves, right? Whether we use it or not, it's more about just the experience. That's a good point, yeah, your personal brand's not on the line, so if you get canceled, it doesn't affect the company. Right, whatever, your opinions don't really reflect on the main company, right?

That's why we don't really, we don't go on stories a lot or talk, we don't really do that. That's why we have our separate pages for that kind of stuff, but we don't really do that. That's why we have our separate kind of pages for that kind of stuff. But we've just found that it's worked best for us for the kind of content we post. Yeah, that makes sense. Cause what you post is basically a lot of mental help,

self help, right? Yeah. So they just want it to be like more anonymous. Right, exactly. And also it can be like, I guess, triggering for a lot of people that want to see that kind of content to just like seeing certain faces or certain people. We want to make it a very inclusive place and we want to make it a very positive place.

You don't want to go on our story and do a rant because this many people are going to see it. It's just like, it's much easier and more comfortable doing it on our own personal pages, because that's, we know people are there for us. We know that's what people wanna see. On our work pages, that's not what people wanna see, necessarily, we don't know that, even if they do. Like, you know, it's kind of like a risk to do that.

Absolutely. What type of content's your most wild? Is it photos, videos, certain length or anything? Actually, lately, like it used to be real, it was a while ago. Now, lately, we find that static images do really, really well. Really? Yeah, like text, like short texts do really well. Yeah, stories have been doing really well.

It's like, you know, like stories come and go, like the reach changes, but recently it's been really good. And I mean, we're pretty consistent, so our benchmarks are usually like, you know, we always give people our lowest benchmarks. Like the content can get like, you know, 20 million views. We're not gonna promise that. That's a, you know, that's a special case. And even though it happens all the time with our content

because it's so like heavily shared and relatable, we really just like think in terms of like the lowest benchmark, what's the lowest we do. Wow, you've hit 20 million? Oh, way more than that. Dang, I think my most is 20 something million. Yeah, I haven't hit 20 that often though. Oh, yeah, no, no, no.

Some of our posts do way more than that. What? Have you hit 50 million? I think so. If I have my phone, I would show you. Wow, that's impressive. Yeah. What was the video for the high viewing ones?

Honestly, I don't remember. Every month is different. You probably post like three times a day, right? We post like six times a day. Six times a day, damn, I gotta step it up. I mean, so yeah, the more we post, the better it does. So that's another key to it. Well, you got four, you guys, so that's...

Yeah. Each one of you posts one a day, you're good. No, no, we don't do that. So we have each person responsible for different parts of the business. So we have someone responsible for posting and she's incredible and that's our partner Nicole. And she's very like, has her finger on the pulse of what's trending, what's good, what's going to do well.

And it's rare that the rest of us, only if someone else can't do it, then we'll do it. But it is four of us, so it makes it easier. If I'm on vacation, I know that they've got it covered and vice versa. That's a great feeling. Because a lot of people take a vacation and they're worrying about the business. Exactly. But you know nothing will change. No, no.

I know that someone will run it. So that's why I love working with my sisters. That's cool. Oh, all four of your sisters? Well, three of us are. The fourth is our best friend. I love it. What's your role in the company? So I do mostly operations and finance and just like, you know, business development. Okay. All the boring stuff. Yeah,

exactly. All the adulting stuff. Yeah. Are you the oldest? Yes, I am. That makes sense. You got to be the responsible one. Well, I also have the most business, real life business experience because, you know, we were also young when this started Yeah, so it kind of just grew into a business accidentally and It got so serious so big and like eventually like people started wanting to pay us and this and that and my sisters were younger And they were just like whoa what like, you know You're fresh out of college and brands are throwing money at you and you're like don't know what to do with it You don't know what how to sign a contract

There's all these things that had to go into it. What did you major in college? Psychology. Oh, okay, that's actually really good for business. But I've always been very heavily into media and internet culture. I guess I grew up in the age of when internet first came around and I had the first email address.

My Gmail is my first name. What? Yeah, I was a beta. My Gmail is my first name. What? Yeah, I was a beta tester on Gmail. So gmail.com? Yeah, my first real name is Gmail. And you still have that one? Yeah, I do, that's what I use every day.

You could probably sell it for like 100k. Probably, but because I was literally, I got Gmail before anyone else had access to it, I was a beta tester. Wow. I was really nerdy. If I could have Sean at Gmail, that'd be the biggest flex I could possibly think of.

Exactly. Wow. So I've been like super into it. I've had a blog since I was like, I don't know, in like 10th grade, which was like back then, like no one had blogs. Damn, so you've always been kind of an innovator. Yeah, I've always been into it.

You're on MySpace. Yeah, yeah. I had like, you know, I had a bit of following on things. Like I had a following back then. So I always say, I wish I kept the blog. I would have been one of the first fashion bloggers or female bloggers or whatever. Fashion blogging took off.

Yeah, yeah. And then I stopped when it did, exactly. Travel blogging is an amazing lifestyle because they pay for your hotel and flights and food. You just show up. But it's actually so much harder than it looks. I mean, it's still amazing. It's still the best job in the world. But every time we travel for work and every time we're invited to stay somewhere and do something, you still have to, you can't just relax. You have to

film everything you do. You have to edit, you have to post, there's deliverables. It's still a real job. You're not just getting paid to vacation. But I think the biggest perk of that is, versus actually paying to go on vacation, is that you can have a different experience. Influencers will get like, you know, surprises in their rooms, flowers, balloons, like all these things that look super cool and you want to show off to your friends and you're like, oh my God, like it feels like your birthday every day because everyone's treating you special and trying to give you the best experience possible. So that's, I think, the best difference. It's not just getting paid to travel. It's like the perks.

You know what? I feel that though because I used to go to restaurants and I used to get the meals comp. But it was so much, it sounds kind of entitled, but like I would have to take photos every meal and it got annoying. So I stopped like even telling the restaurant I'm coming because I'd rather just pay because I was spending like 30 minutes to an hour posting the photos. So I actually make the, I film everything I do regardless, even if I don't get paid. I just like do it for my own lifestyle, like blog. So like now I vlog, so I film it regardless, but we do get invited by restaurants like weekly in Miami to, you know, test things out. And I also, it's funny you don't know this, I'm actually a trained chef. So I'm very passionate about going to restaurants

and trying things out. Oh you're probably a critique. Yeah. Food critic probably would be my dream job. Female Gordon Ramsay on here. Exactly. Damn, restaurants are a tough business. Yeah, I would never actually want to own one

or work on one. I'm very picky with where I eat. Super picky, so that's why I actually like try to go on my own and like give as much of an honest review as possible. Yeah, Keith Lee does that. Do you know him? Yeah, yeah. He changed the game for the food restaurant. I heard that. I just recently discovered him because I just recently discovered TikTok. Oh okay that makes sense. Yeah he's like impossible to miss if you're on TikTok. Yeah, yeah everyone's talking about him. He just recently went to Toronto and went like a made a bunch of like small businesses just like do so well

But if he shows up, yeah, and it's a good review there isn't that power amazing for the next week Yeah, that's an amazing feeling being and similar with your page. I'm sure you've changed some business owners. Oh, yeah Yeah, I mean it's it's a beautiful power and a huge responsibility to be able to make a place or product go viral. That's why we don't even post a lot of PR. We don't post things that people send us for free. We're very, very selective with what we post. Wow. That's cool.

Yeah, I used to post negative reviews, but now I've realized that if I don't like it, I won't even post it. Yeah, exactly. If I don't like it, I'm just not going to mention it. It's too damaging now. It'll actually lose them thousands of dollars. It's hard because if someone's living and you just like had a bad off experience,

whether it's like, you know, bad or not, like maybe I'll leave like anonymous Yelp review. You're that person? Yeah. Yelp reviews, I read those when I eat. I read those all the time. Yelp is very honest. When you travel, don't you go buy reviews?

Yeah, I used to read Google, but I feel like a lot of those are fake. Oh, I guess people can buy them, I don't know. But Yelp and Reddit, especially Reddit. Oh my God. Savage. Yeah, when I'm in a new city, first thing I do when I get there, top 10 restaurants on Reddit.

That's what we do. First thing we do is like, even like bars to go out, like best place, like every time we used to travel before like, you know, now Instagram has all these, or like TikTok, I, all these travel influencers have all these lists, top 10 must places to go in Rome. And it's like a fun list for you to hit. But before that, it used to be us just going on Yelp,

finding those top 10 places and being like, oh wow, this is actually amazing. Well those top 10 lists, a lot of those guys pay to be there. Oh I didn't know. Yeah, so if you Google it. Oh, like on influencers list? Or Yelp?

No, just on like Google if you search like top 10 restaurants, like a lot of those lists are paid for. No, no, I meant like the actual Yelp reviews, like the top, like highest rated places in the city. Oh, okay, yeah, yeah, that'd be harder to figure. No, no, those I know, yes, because I've been to some of those, like it'll be like a magazine or like a blog,

and it'll be like top 10 best places in Miami, and I'm like, these are not great places. I wouldn't go. Since you're such a foodie, what's the best city in America for eating out? Honestly, my favorite is Chicago. Really? I love the food in Chicago. It's been incredible.

I haven't heard that answer before. Their culinary scene is incredible. Okay. And I love LA and New York. Yeah, I've heard LA and New York. For different reasons. And that's kind of what I miss here so much. Like we don't have much like

Like a Chinatown or Koreatown like there's not as much like ethnic food in Miami like like Asian ethnic food or like other Ethnicities it's very like Latin American themed Yeah, so Miami is now getting a lot of good food. So all those like big restaurants from Miami and LA and from sorry LA and new LA New York I was gonna say Toronto cuz Toronto is the best food are coming here now from Miami and LA, I'm from, sorry, LA and New York. I was gonna say Toronto, because Toronto is the best food, are coming here now. So it's getting more exciting now.

I need me in Chinatown. Oh yeah, I miss that so much. Chinatown, Little Italy. So they have a lot of good Italian food here, but I am missing the Asian food, because Toronto has the best Koreatown and Chinatown, and all of that. Okay, I might wanna go there now.

Oh, actually, I don't know why I didn't mention Toronto. Toronto is the best food. Well, I said America, to be fair, but. Yeah, but Toronto food is incredible. Okay, I might want to go there now. Oh, actually, I don't know why I didn't mention Toronto. Toronto's the best food. Well, I said America, to be fair, but. Yeah, but Toronto food is incredible. Like, it's known for its food. Nice. What about internationally? Honestly, Vienna.

Vienna? Yeah. Austria? Yeah. Surprising, yeah. You never heard that answer, too. I go to Vienna like every summer because my family lives there, and it is so underrated.

Wow. It has, like, I've never had a bad meal in Vienna. Holy crap. Yeah, like honestly, Viennese traditional cuisine, Austrian cuisine, is not great. So if you go to non-traditional restaurants, like not the little beer pubs or whatever,

like the food is incredible. The best sushi I've had, the best Asian, Italian, everything, they just have the best of everything because Vienna's so small and there's not a lot of like, I guess a shitty restaurant can do well. It doesn't last long.

So everything that they do have is like excellent. Wow, noted. I will go there one day. It hasn't been on my list to be honest, but. It's a must. I'm a huge foodie. The main reason I travel is probably for food. Same.

To be honest. Before we go anywhere, I've since got like a million meals of all the foods to eat and he's like what are you talking about we're not gonna be able to walk out of this place. I'm a little nervous for Egypt I heard the food's not that good there. Oh I haven't been yet. Yeah so I'm a little nervous but food is super good. I guess people don't go there for food. No. Though I do love Middle Eastern food that's like I really miss here too but I haven't had a lot of Egyptian food. Yeah I can't even think of

what that would look like. I guess like a different variation miss here too. But I haven't had a lot of Egyptian food. Yeah, I can't even think of what that would look like. I guess like a different variation of this like shawarma, rice. Yeah, probably kebabs. Cause they're all kind of similar, but like different, a little different. If you had to eat the same cuisine the rest of your life every day, what are you picking?

So either Mexican or Korean. Okay. I'm going Japanese. Oh, Japanese is good. Because you got sushi. Yes. Which would be hard to give up. And then you got the Japanese steak houses.

It's hard. And then you have the actual steak houses. Oh, you're smart. And then you have all the curries and stuff. Like they have everything. They do. I love Thai food too. Thai food's good, but I feel like I'd get sick of Thai.

It's kind of heavy, you know? Yeah. Japanese is good. Japanese is a good move. But Mexican's a safe play too. Mexican is good. I got a lot of different ways to eat. I have to have it at least once a week, so.

Wow. Is it good out here? Cause it sucks in Vegas. Really? I assumed Vegas would be good. I know, right? Cause LA and Arizona are amazing. I know, it's weird.

And it's really good here. There's some really, really good spots. I started like a series on TikTok of trying the best tacos in Miami. Oh, I love that. What other things are you doing outside of my therapist says? So yes, I'm heavily focused on my personal brand now

and the vlog channel and just kind of sharing more of myself because I'm sure you can relate. It's kind of intimidating to go behind the scenes. First, putting yourself online in the first place is hard and scary. Like, start putting your first post out there, you're like, oh my God. My friends are gonna make fun of me,

everyone's gonna make fun of me, people are gonna think I'm crazy. Like, you know, you feel, which is why we started anonymously at first. So after that, now we have this whole audience and now it's still scary to put ourselves personally out there. So not because we feel like the reception won't be good,

just because it's just intimidating. So it's much easier for me and much more safe, it's kind of my safe space, my personal page, where I have all my friends following me. And then like, you know, you have like 100,000 other people that are my friends following me. It's like, it's much easier to kind of cultivate that and grow that into something.

I'm just trying to figure out where I wanna take my own career next. Yeah, personal brand is so important. I know a lot of people are scared of starting it, of being judged or how many likes you get, but it's the best move I've ever made. I think it is because I don't Google people. I just look them up on Instagram.

Yeah, Instagram's your resume now. Yeah, like I don't even look at businesses on Google. I literally, if a business doesn't have Instagram, I'm not interested. No, social media has changed the game. My girl watches videos on TikTok on how to cook, and she just follows a recipe there. She doesn't even look up recipes.

That's what I'm saying. I don't do that either. I'll see something on TikTok. Obviously, TikTok viral recipes, those are the most highest performing videos on YouTube, I think. All those things. And it's amazing to me because at this point, I feel like there's no excuse for someone to not be able how to cook,

or not have a few things they can make. Like people used to be like, oh, I don't cook. I don't know how to. And I'm like, really? There's TikTok. Like you spend so many hours on TikTok, you can learn. Or there's YouTube. There's like step-by-step guides.

Like it's so easy that even if you're not into it, it makes you into it because it looks so good. I used to suck at cooking. I mean, I still do, but TikTok makes it easy because it's so visual and step-by-step instructions. Exactly. It makes you want to like be, everyone is now a foodie because of TikTok, I think. No, I love it.

TikTok, it got a lot of hate at first, but it's grown on people, I think. I hate TikTok. You hated it? No, I still do. It was, oh, you still do? Yeah, not because, mainly because of, it kind of gives me anxiety the way the whole app is set up.

I just feel like everything just always yelling at you, it's jumping up. Like the user experience for me, for my personality, I don't like. I like how organized and clean like YouTube or Instagram are. Like there's a button for everything. Like if you don't want to hear something, you can like turn it off.

Like you don't have to just like scroll. It's not just one button thing. It's kind of the same issue I had when we switched from Blackberries to iPhones and there was only one button and I was like, what am I supposed to do with this one button, I need more buttons. Sounds like you have anxiety. Oh, I do.

Wow. That's why my therapist says. Yeah, that makes sense. I had terrible anxiety growing up. Really? Yeah. I never had any growing up. Really?

I really just have it now in specific instances of things that triggered me and that's like this organization or things yelling at me and jumping up at me. I want things to be quiet, loud sounds annoy me. You must have the neatest bedroom of all time. Oh yeah, you would think that. I don't. Oh really? Scott will be the first to tell you who he wishes.

I thought you were super organized. No I'm not. So I am, but I'm not the one doing it. Like I don't want, I'm not the person who like sits there and like, I'll prioritize things for fun. Like I'll do it once and I'll just set it there and I'll maintain it or have someone else come and do it. Like I love hiring an organizer. I love watching those organizing videos, but I don't have the skills to do it myself. Wow. I didn't even know that was a job. Organizer?

Oh my God. Those videos do so well. So you could just hire someone to come over? Yeah. They just, it's like a real job now, it's a whole career. People restock, like restocking videos, that's what they're called. Literally, it's like, restock my guest bathroom with me, and it's just like the craziest shit.

So personal organizers do really well, because now, because of social media, everyone can see inside everyone's house, right? Before, you used to come over, no one's gonna go through your cupboards or your fridge, no one's gonna like, it's rude, people are not gonna do that. Now, that's a selling point, you show people,

oh, look at my fridge, look how organized, there's organizers in it. Or like, oh, look at my closet, it's like color-coded. If now if your house, if every inch of your house is not organized, you're like not cool. Wow, I'm gonna look into that. I know being organized actually lessens your anxiety because of the mental stress on your eyes or whatever.

I think it does help. I think maybe because social media and so many other things in our daily lives now make people so anxious and there's so many things to stress about, that having a very organized, clean space I think does really well. Reason why it's such a trend is because people need it. Yeah. I am probably the messiest person you've ever met. Oh my gosh.

I'm pretty messy. We should have a mess off because I'll send you pictures of my bedroom. It's not... You can ask Scott, he'll send you some. We'll have to compare because I think I got you beat. Because he's super neat. Is your girlfriend messy? No, she hates it.

Yeah, so Scott is so clean. Yeah, she's so clean. Like he's so neat. Wow. And he, like the only thing about me I think that really bothers him. Usually the guy's a messy one. Like he's so neat. Wow. And he like the only thing about me, I think that really bothers me. Usually the guys are messy one. Yeah, you would think.

That's crazy. Well, it's been fun. Where can people find you? Find your personal brand and your business. So we are at My Therapist Says. That's our main thing. And I'm at Gina's hash. Awesome. We'll link below.

Thanks for coming on Gina. Thank you. Yup. Thanks for watching guys. Check out the links below. See you tomorrow.