Digital Social Hour - Leadership Secrets: How to Build a $100M Company Culture | Brett K Oubre DSH #1011

Episode Date: December 24, 2024

Discover the leadership secrets behind building a $100M company culture! 🚀 Brett shares his incredible journey from health crises to business success in this eye-opening interview. 🏆 Learn how to: • Overcome life-threatening challenges 💪 • Build a positive mindset for success 🧠 • Create a thriving company culture 🌟 • Lead with empathy and purpose 🤝 Brett's story of resilience will inspire you to push past your limits and achieve greatness. From surviving a brain tumor to a dramatic plane crash, he's learned invaluable lessons about leadership and personal growth. Tune in now for game-changing insights on: • Retraining your brain for success • Turning failures into opportunities • Building loyalty with younger employees • Creating a safe and productive work environment Don't miss this powerful conversation packed with actionable advice for aspiring leaders and entrepreneurs. Watch now and subscribe for more insider secrets on building successful businesses and thriving company cultures! 📺 #LeadershipSecrets #CompanyCulture #BusinessSuccess #DigitalSocialHour #SeanKelly #caraccidentlawyerdenver #coloradoattorney #denverattorney #ramoslawfirm #organizationalculture CHAPTERS: 00:00 - Intro 00:35 - Purpose of Event Tomorrow 01:30 - Your New Book: The 12 Steps 03:26 - Health Crisis: Brain Cancer 05:23 - Fixing Paralysis: Brain Surgery 10:07 - Positive Mindset Journey 11:23 - Plane Crash Experience 17:38 - Reacting vs. Freezing 21:22 - Hire Slow, Fire Slower 26:05 - Key Decisions vs. Gradual Growth 27:14 - Learning Through Experience 29:56 - Motivating Your Team 30:07 - Where to Find Brett APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Brett K Oubre https://www.instagram.com/brettoubre/ https://brettoubre.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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If they got whacked, there was no other place to go. Now there's millions of options. There's more jobs and there are people willing to take them. All right guys out here in Vegas with Brett who has an event in town tomorrow. Thanks for coming on man. Thank you for inviting. Of course yeah I saw your event with Michael Franzese tomorrow and John Maxwell right? Yeah it's gonna be Franzese and Maxwell and I.

And what was the purpose of this event? We're gonna call it the you know John's gonna talk about his new book you know High Road Leadership. Michael's gonna talk about being a remade man. And I mean, he was a made member in the mafia. And he kind of transitioned from that in 85 after he went to prison. And then mine's gonna be remaking the man,

if that makes sense, talking about. And of course, we're using that, saying man, but we mean either gender, but in terms of remaking yourself, whether you're just getting started, whether you're in the middle and you kind of got stagnant, or you're towards the end of your career, and you want to get started again and make that legacy impact for your quit.

Right. So the 12 steps, that's the book you just released, right? It is. And that was about remaking yourself as a person? Well, the 12 steps is, you know, when I got started, my dad was a minister. And not that that wasn't great. I mean, he had a lot of great values that he taught me as far as family values as far as keeping your word and doing great things and work ethic and those type of things. But when it came to business acumen and some of the things that'll make you career

successful outside of the religious community, he didn't have that. So, you know, one of the things is a lot of people, the reason why history repeats themselves inside family because they say, well, my dad did it like this, or my dad did it like this, or my mom did it like this, my mom did it like that. And what, at the point I remember when it happened, I realized that my parents don't have all the stuff, and that's okay,

because you meet other people that come alongside of you and make up for what your parents are not strong at, which doesn't make your parents negligible in those scenarios. It means it just helps you get further faster. So in my particular situation, I wrote this book, 12 Steps, which is, I wake up in the morning at 5 a.m.,

I go to the gym, I eat right. It's not a book like that. We all know those things. It's, I would get up, I would take off, I'd hit that wall, pull back. I would kind of learn from the concept, I mean, from the mistake on my own with no guidance. And I said, if I can write this book about the concepts

that you can apply to your own life, I could help people get further. I love that. And you've been through some stuff, my man. We got to get into this. Yeah, a few things. Quite a few things. Quite some traumatic incidents we got to get into this a few things but quite a few things Quite some traumatic incidents, right? There's there's been a few

So I know you have the paralysis the health crisis the plane crash I don't even know where to start which one of those came first. I guess I mean if you put it in that if you put it in that Context I mean in 2012 I context, I mean, in 2012, I was getting ready to go to a college football game and my son was sitting there and he said, Dad, would you watch Star Wars with me before you leave? And I said, sure, son. I had to move a table upstairs and as I'm getting ready to go upstairs, this arm comes up and I'm fighting with all my might to get it down.

Then the next thing I knew or remember, I'm in an ambulance going to the hospital. Whoa. Well, obviously I had a seizure. They thought I had a stroke, but it was a seizure. Went to the hospital. They did a brain scan. The ER doc, which I don't think he was a bad person,

but he didn't have all the information. And he came back and says, you have metastatic brain cancer and you got six to 10 months to live. Well, obviously I didn't, you know, I'm not gonna just, it's not that I'm not gonna trust my doctors, but I'm going to do more research.

I'm not gonna go just based on one opinion. And so got out of the... they kept me overnight at the hospital. BetMGM, authorized gaming partner of the NBA, has your back all season long. From tip-off to the final buzzer, you're always taken care of with the sportsbook Born in Vegas. That's a feeling you can only get with BetMGM. And no matter your team, your favorite player, or your style, there's something every NBA fan will love about BetMGM.

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He also trains all the residents for neurosurgery out of the LSU system, and came out of one of the other major universities, and he's one of the best, probably top 5%. He did surgery on it, he came to me and he said, all right, well let's do it Tuesday. I was like, give me one more week. I said, let's do it the Tuesday after.

So went in, came out to surgery, I'm laying in the recovery room, he comes in. Well, I woke up about seven minutes after surgery, and when I wake up, they have that trach in your mouth, and I'm sitting there going, ooh, ooh, ooh, trying to say, hey, there's trachs in my mouth, and the nurse goes, he's fighting us, he's fighting us,

and they come in, they're trying to hold me down, and the doctor comes walking through and he goes, he's not fighting you, he's awake, take the tube out of his mouth. So they took the tube out of my mouth and the doctor goes, I got some good news and I got some bad news. And I said, what's the good news? He goes, I think you got some time, I don't think it's as bad as what the diagnosis was. Although it is cancerous,

I think it's a slower growing cancer and I think some things we can throw at it. He goes, the bad news is try to move that arm. I couldn't. Whoa. It was paralyzed. And he said, well, when know, when we do that, sometimes we cut some of the electro connection

that causes that to be able to move, we'll get you into physical therapy and see what you can do. And I said, well, you know what? I'm alive, that's great. I can cut the other arm off and I can go with just one arm. So to me, that's a lesson is no matter what it doesn't matter what happens to you it's how you react and

respond to what happens to you. Right because you could have been so pissed you could have caused the scene. You know how many people lay in the bed and start going oh well I can't believe that happened to me and I don't know you know the world's being unfair the world if we looked at it like that, the world's unfair to everybody. Right. You know, even the people that you think are the most successful, you look at them, you got big homes, nice cars,

they got these great memberships and everything and businesses. I promise you, there's plagues in their life. If you dived in and dug deep, that may be as bad or worse than what you're plagued with. 100%. Because money is not what buys happiness. And that's what they try to teach.

That's what is trying to be taught. It's reaching your full potential by finding out what your true talents are and going to work and exercise that on a daily basis. And so, you know, we went on and, you know, I got about probably a week later, he had told me when we initially went in to, before the consult, he said, we're going to do the surgery and, you know, probably next day you'll get out. He said, we'll wrap it do the surgery and probably next day you'll get out. He said, we'll wrap it up.

You'll be fine. He said, take it easy when you get home. And so he comes in the room that afternoon, that evening. He goes, well, we're going to have to keep you 30 days. And I keep me 30 days for what? He goes, well, you're having the problems with the arm. And I said, man, I'm not staying 30 days for what? He goes, well, you know, you're having the problems with the arm. And I said, man, I'm not staying 30 days. He goes, well, you're going to need to go to physical therapy. I jumped up and take off walking down the hall. And, and because I was trying to show him that I

can move, he came walking down the hall and goes, Hey man, hey man, you convinced me, you convinced me. But he said, the fact that that's arms hanging like that, he said you can mess up your shoulder and your rotator cuff and everything else. So the next day I got out. Wow. Yeah. And you just did PT later on?

I started doing PT, see I got home that day, I think it was a day later, day and a half, I went to the office the next day, I think the day after that I started P2. That's crazy, you're still working right after. I had the thing on my head. Wow, so you were able to fix the paralysis though, obviously.

Well, I mean, I strapped it up like this at first. I mean, you just do this, but I mean, you know, I remember when I was doing it, first thing I did is I learned to tap my finger like that and that's all I could do. Wow. And I just tap, tap, tap, tap, tap, tap, tap. Like I said again, not to praise me, because there's people that have gone through more

and accomplished more. But the point is that a lot of people look at it and go, I can barely tap my finger. Mm. Get groceries delivered across the GTA from real Canadian superstore with PC Express. Shop online for super prices and super savings. Try it today and get up to $75 in PC Optimum Points.

Visit superstore.ca to get started. And I went to bed that night and I'm doing cartwheels in my head for being able to tap that finger. Beautiful. If that makes sense to you. No, it does. Have you always had that positive mindset

or was that something you learned throughout your life? I think I had a desire to be positive, but that's one of the things that's, the thing in the book is talking about retraining your brain is I think when we're born we're all born With this I can do anything. It's like mommy. I want to be a fireman daddy. I want to be a Lawyer, I want to be a policeman. I want to be and then over time Whatever that whatever causes that no, you can't do this, no, don't do that.

Some kid makes fun of you on the playground. You start feeling insecure about yourself as you realize that there's competition and that there's other people that can do things a little better than you. And that slowly lowers that self-esteem over time. And I think the first thing you gotta do is fix that self-esteem.

So that was a long way around to answer you, is I started out and while I knew I had talent and I knew I had ability, I felt that low self-esteem because I was scared to fail and scared to get out there and do that. Yeah, I can relate to that. Yeah, I feel like as children, that there's something pure about it

and positivity is there. And then throughout life, it kind of gets drained or something, you know? We start losing that creativity almost, right? That's part of the whole retraining in your mind is, you know, one of the things I talk about is, go back to the last time you had success and that may be as far as in a positive mindset to that seven

year old mind and think about what that seven year old mind had to experience to feel that way and then start from there as you apply it into your adult life. I love that. So the plane crash that happened after this or before? I mean that was the, I'm getting my, the brain surgery was in 12 that was in 19. Oh got it so seven years after that. Wow and what was the details of that incident? Well I wasn't supposed

to fly with him that day. I was gonna let the pilot go get her and I was just gonna stay home and wait for her to come back. But I was bored, didn't have anything to do and so I called him up and I said James you mind if I ride with you? And he said no no, come on, I love the company. So we fully down there landed, went to eat with them, came back to the airport, you know, did our normal stuff, got in the, did our pre-checks of the plane. We go to take off. As we're taking off, we're climbing through, we get to 3,000 feet and then all of a sudden the plane stops accelerating and the propeller stop was

still operating at this point but you could see it slowing down. And it would be like you and I been on the interstate And then all of a sudden I took my foot off the accelerator and you're going, Brett, why are you doing that? So I wasn't the pilot. I was just the passenger. I was flying it, which you can under a pilot supervision. And the proper protocol, as you say, your flight controls. So I handed the flight controls over to him

and when I did he turned back towards the airport but he was coming down at 127 or 128 indicated airspeed. Best glide which means how far you can glide that plane is 88 knots. Whoa. Okay. So he's going way over that. He's going way over that, which means we're losing, we're losing altitude at a much quicker rate to be able to make that airport. We should have been able to make that airport.

And then he just freaked out and let go of everything. Whoa. So I reach up, I grab it, I trim it out. Now you gotta realize, from the time I'm talking about, this sounds, it's kinda like watching a play in sports on replay, but you see it in live, I mean that's things like 10 seconds long. From the time this starts, until the time

that we hit the ground is less than three minutes. Holy crap. And so we're making that turn. I grab the thing. I trim it back to 88. And I'm watching the altitude and I'm looking at it. And you're really the best place to pull that parachute. That particular plane is equipped with a parachute. It's supposed to be 3,000 feet, but I knew that at 1,000 feet, if you didn't pull it there, you don't really have any chance. At the same time, the girls are beating the seat and saying Brett and hollering and screaming and all kind of lights and buzzing and beeping are going off. And literally, I had two or three seconds to make the decision.

I said to him, because I remember he's supposed to be pilot in command, I said, hey, do you want to pull the parachute? He hesitated, boom, I pulled it. As soon as we pulled it, you stop in mid-flight, you go straight up to the air, and you're coming down, nose down. Whoa. And we come down, nose down, and we come down, nose down. When you get to about 200 feet, the levelers pop, and it does this,

and then it lands on the ground. And when it lands on the ground, I immediately knew that the plane can explode that quick, whenever you hit the ground because of a spark fire from the fuel. So this particular plane had doors that opened up like that. So I opened the doors and I told the girls, I said, y'all go ahead of us and I'll come behind you. Well, they didn't say, no, we want you to go first. Not that they would, but they didn't say no, you come with us.

As soon as I said that, Lilly hit the back of my head, Heather hit the back of James' head, and they were gone. And so I got out of the plane. They had went the opposite way. They went out towards the one little wooded area, and it was full of thorns. And they were wearing those jean shorts that ladies like to wear that are kind of fashionable. And, you know, they're going the opposite way.

I see the firemen coming through, so I go catch them. And they're freaked out, and I said, hey, come on, let's go this way. We go this way, and we get towards the ambulance. I looked at them, and they were going, oh my God, oh my God, oh my God. I said, hey, settle down. I said, the majority of people that go through

what we just went through died. We're not lucky. You gotta figure out what your purpose is and why we're still here. Whoa. And the other part that I think is a lesson is most of life's moments is preparing, training, doing what you're doing right now. You didn't walk in here and throw everything on the table and it relates to the daily activity.

It may be starting the business. You might have said, hey, but from once you get the training training you've got just a few short time to make a decision to either go this way or go that way. That is a crazy story you know because it sounds like the pilot in command just shut down and you were just reacting. He's not a bad guy he he just, he froze. Right. And that's the point with the training yourself and preparing yourself for the moment, you can't freeze and most people do what? They run away from their problems.

They freeze. Yeah. No matter what it is, they have a financial problem, they freeze. They go the opposite way and ignore it thinking it's gonna go away. It's not gonna go away. And you ignore it, then you're creating yourself or you'll hear people, they go drinking and doing drugs or gambling or whatever it is, right?

I have employees that have gone through those problems and I sit down with them and say, hey, if you do all this thing and you're ignoring all these other personal problems, at some point, this stuff's going to clear up. But when it clears up, now you're going to have two problems instead of one. Right.

Yeah, I used to run away from problems, ignore problems. My style was to walk away from arguments. But that doesn't work long-term No, and you don't really have to argue you just put down your points and try to have an intelligible discussion Yeah, you know, which is hard these days it's certainly with the division and You know politics and business and you know,'s so far off you know yeah you know that I don't think it has to be that way regardless of what your views

and opinions that's why I like business though because it's more of an even playing field pretty much so I'm a fan of just capitalism entrepreneurship I don't care what you look like just do some business I mean I don't care what you do who you are as long as it's ethical legal and moral and You and we can put revenue on the books. Let's roll I'm so if that being said when you have somebody that's working for you You give them every effort to succeed before you just got them. And you do that for one reason. Number one, it's the right thing to do with the employee.

You need to make sure you put them in a spot where they have the skill set. If they don't have the skill set, you give them the skill set, the talent set. If they don't have the talent, you look for some other areas in your organization that may help them. Now, when I've had a bad attitude, I've never been able to change somebody's attitude.

But the fourth thing is that when you get to the point and you come in and you cut somebody ahead of time, everybody in that organization is looking there and going well he did that to him or her, he's not about that to do that to me. And all of a sudden you create this divisionary culture and what you want your culture to do is you want them to get to the point where they've watched all the steps you've taken and they go, he finally got rid of her. Got it. Yeah so when you hear that quote like hire quick but fire quicker and they go, whew, he finally got rid of her. Got it. If that makes sense. Yeah, so when you hear that quote,

like, hire quick, but fire quicker, you're not a fan of that then. No. Because that's what's being taught to people. I'm not a fan of it because culture is the only, everybody's in this podcast world. Everybody can buy the equipment. Everybody can go and get onto different platforms

and do those kind of things. But let's say you had a team around you, and I don't know what your team is, but your team around you, and you treat them in the way that allows them to take down their curtain, and they know that they are their wall and they know that they can operate here

and they can let their creativity flow. And then when they have issues, they know you're gonna sit down with them, help them overcome their issues. And like I said, if it's a talent set and you got something else in your organization that can work for them, not only does that help them, it helps all the people around them

because they look at them and go, man, he generally cares about people and their opportunity to succeed. Absolutely. Yeah, the traditional work environment is to rule by fear, right? To be scared of your boss. That's 1940s, 1950s stuff and it didn't work.

Your generation, it doesn't work for. Yeah, if you come in and start doing that in your generation, you walk in, there won't be a soul in there. Yeah, yeah, we're pretty quick to just find a new job. It's not like the old days where you worked one job your whole life and got retirement money. I think we're, I've seen some stats saying

we're getting a new job every year or two, something crazy like that. Well, I think we've been successful holding on to the younger folks, but it's because some of the things that I shared with you. But the reason that the fear worked in the 40s and the 50s and the 60s was because the lack of decent jobs in the state of the economy

all the way to like the 80s. And so people would get that job and they would take whatever abuse that it took because they wanted to hang on to that, they wanted to hang on to their benefits, they wanted to hang on their insurance, because if they got whacked, there was no other place to go. No fallback option.

Now there's millions of options. There's more jobs than there are people willing to take. Yeah, you go on LinkedIn these days, Indeed, wherever, Craigslist, you could find a job in a day. 100%. Easily. 100%. Yeah, we got a lot of options, wherever, Craigslist, you could find a job in a day. 100%. Easily. 100%. Yeah, we got a lot of options, but at the same time, I don't want to be bouncing jobs.

I want to be at the same company or doing the same thing. I think you can still have that loyalty with the younger folks, but you got to create that loyalty. Right. And when you have that situation where you're not providing that culture in an area where they can let their wall down and grow and let them know that you truly care about their success. And it's more important with your generation because you do feel like I can go wherever I want

to. Right. If that makes sense. It does, yes. You're making the younger guys feel comfortable feel like a safe environment And you're getting involved with the personal lives a little bit too. I mean, I don't I don't get involved in far as Unless they asked me Specifically, but I get to know them I get to know who their wives or husbands are I get to know who their kids are You know where they go to school what they like like to do, are they having an issue today?

Because when you walk around your company, your culture is almost like leading a music orchestra. You're going up here, a little bit down over here, and then they do too far down, all right, bring it back up. And if you don't do that every day, your culture gets out of control before you even realize it took a turn. That's impressive that you're doing that

because you have a hundred million dollar company. So the fact that you're knowing about their lives is hot soft to you, man. Well, same thing, you know, we've got leaders. I don't want to lead anybody to believe that I'm doing everything because there's no such thing. Anybody who says that is not being truthful or honest. Right. But what we've done is equip our leaders to, in their individual areas of influence, to do the exact same thing.

And then I go around on a regular basis and enforce those things from knowing that I care about them as people. When you look back on the growth, was it a few key decisions or was it more of a gradual growth for this company? For this company, it's a sum total of lifetime of failures. And I think you probably heard that before, but I didn't make the decision to do what I was doing until I had all these ideas that I wanted to do and I had all these things I wrote down that I used to carry a wallet.

I had it down in my wallet that I wanted to write a book, that I wanted to have 66 dealerships, that I wanted to be a motivational speaker. But it kept being, well, I'll do that next month, I'll do that next quarter, I'll do that quarter after. And I kept kicking the ball down the road until doctor comes in and says you have a brain tumor. Then all of a sudden, the shorting of time becomes a reality. And that's what it's hard for people to understand.

The hardest thing to do is to experience every lesson yourself. And you hear so many people say, well, I can't learn anything, I gotta learn it myself. If you gotta learn it yourself, you'll never get as farther as you wanna go. I would rather take some people that are trustworthy, that have experienced some things,

and take their lessons that they've already learned and apply. I'm still gonna learn mines anyway. There's still gonna be failures. And there's gonna be certain things that I say, well, I've listened to this person and I've listened to this person, and that's two alternative views.

I'll take four or five of this one and four or five of that one, but the point is I'm not having to learn every lesson myself by failure. I can pull from some other people's failure, which is what I meant while ago when I said get further faster. Right. Cause now you could save time on cause people failed for years, but you could learn that quick and implement it right away.

You could tell as young of a guy as you are, you could take other people's failures and bypass that kind of like you're going on the interstate. You could get off on a bypass and skip all this other road and get further. Right. You want to go get there quicker. Yeah, I just learned this about Bezos.

So whenever he enters a new industry, he'll poach the top guys of his competitors in that industry because he wants to learn about all their failures and save time. It's brilliant, right? Yeah, so I think just failure in general, we should reframe the mindset around it. People are scared of it,

but you should be honestly excited about it. Failure is an opportunity to, the only way failure is failure if you are unwilling to see the lesson in it. And I think there's more people that are unwilling to see the lesson than are willing to see the lesson. Most people, they jump out and see that's what I was talking about is going back to that time in your mind when you didn't see that failure you didn't see those as not policy possibilities

And you go back in your mind and you retrain that brain Because the majority of people when they get to that point they're not gonna try anything right and That's where the self-esteem comes in. Because they're afraid if they try something, the scenario that they've already ran in their mind is going to become true. But guess what? Whatever you think about is what becomes reality. And so it's already going to come true unless you retrain that brain. Right.

Yeah, self-esteem and ego, they destroy a lot of business, a lot of relationships. You should stand in the crowd and pump your people up instead of pumping yourself. Yeah. Brett, it's been awesome, man. Anything else you want to close off with? We'll link the book in the video. You can get this on Amazon. We have the audio book on there as well. Of course, we're on Audible, Apple, audiobook on there as well. Of course we're on audible, Apple, platform and all the platforms that are major that you can see because I know there's more folks that are doing the downloads now. You can get it on all of our LinkedIn, you can get it on Instagram, you can get it on TikTok, and you can follow us all

there for fresh daily content. Perfect, we'll link it below. Thanks for coming on, Brett. All right, appreciate you. Yup, thanks for watching, guys. Thanks for watching, peace. Tick, tick, tick, tick, tick, tick, tick, tick, tick. Drinking and driving is a decision

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