Digital Social Hour - Monetizing Your Podcast: The Power of Podcasting with Brendan Boyd | Digital Social Hour #70

Episode Date: August 13, 2023

Hey there, podcast enthusiasts! Do I have an episode for you that will blow your mind and ignite your entrepreneurial spirit! In this latest episode of Digital Social Hour, hosts Sean and Wayne welcome special guest Brendan Boyd, the mastermind behind a successful PR agency. And let me tell you, this episode is jam-packed with insightful, valuable information that will revolutionize the way you approach podcasting and networking. First off, have you ever wondered just how powerful podcasting can be for your business? Well, Brendan shares his personal experience of how podcasting opened doors to meeting high-profile individuals and even connected him with the owner of a multi-billion dollar company. That's right, folks, podcasting has the potential to skyrocket your network, revenue, and relationship capital. Think of it as a golden ticket to building valuable connections, collaborations, and immense business opportunities. But it doesn't stop there. Brendan dives deep into the money-making potential of podcasting, revealing the secret sauce to monetizing your show. He spills the beans on how to secure high-paying affiliate partnerships, seal deals for high-ticket products, and even generate recurring revenue through strategic podcast marketing. Trust me, people, the opportunities are endless! Now, some of you may be thinking, "But I don't have the technical know-how or the fancy equipment to start a podcast." Well, fret not! Brendan breaks it down for you step-by-step, from starting with just your phone or laptop to eventually evolving into a professional setup. He even shares ingenious tips on how to repurpose your podcast episodes into ebooks and leverage them to attract clients and customers. But here's the real game-changer, folks. Podcasting isn't just about selling products or services; it's about building a community. Brendan emphasizes the importance of cultivating a loyal and engaged audience around your podcast. Imagine having dedicated listeners who can't wait to access exclusive content, participate in meetups, and be a part of your brand's journey. It's like having an army of brand advocates at your disposal! So, if you're ready to take your podcasting game to the next level, join Sean, Wayne, and Brendan in this electrifying episode of Digital Social Hour. Trust me, folks, this is the kickstart your entrepreneurial journey needs. Don't miss out on this incredible opportunity to learn from the best and revolutionize the way you run your podcast. Tune in now and prepare to be amazed! Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

you know it's so good for networking man it's phenomenal last night i'm with the owner of boxable he said he's the company's worth three billion and we met him through someone that came on the podcast he literally literally yeah company's evaluation is at three billion right now dan blazarian hit me up last night like it's crazy social proof podcast atlanta yeah yeah yeah bro he got a community called the morning meetup i think it's 79 a month he got over four that 400 people in that's 31 000 a month like me i got programs i started 8800 go up to 100k now what Welcome to the Digital Social Hour. I'm your host, Sean Kelly. Here with my co-host, Wayne Lewis.

What up, what up? And our guest today, Brandon Boyd. How's it going? What's going on, man? I'm excited to be here with you, bro. You know what I'm saying? What's popping? I'm excited.

Listen, I had to get in the car, drive about five hours. Because, you know, Tesla, you got to charge it. Right, right, right. You know what I'm saying? A couple little mini charges and I'm here, bro. Yeah, right. All right. So you drove from LA?

Yeah, I drove from LA. Okay. Actually, I don't mind the LA to Vegas joint. It reminds me of like the Boston to New York because I'm from Boston. Yeah, yeah. So I would kind of do the same thing. Yeah, the LA from Vegas drive is not too bad. I kind of like the drive from Arizona to, from Vegas to Arizona.

It's more, it's more scenery. Scenery. LA has some traffic sometimes. Well, y'all, but it's just, it's flat just driving.

It's so boring. You see the Magic Mountains, you see it out in Ben and Casino, you know what I'm saying? But it's just, it's just vast, ain't nothing there. Yeah.

But if you got a Tesla, you ain't driving, bro. Self-driving. Oh, you self-driving the whole time? The whole time, bro. Are you sleeping? Huh? Are you still driving the whole time the whole time are you sleeping huh are you sleeping no no no no i ain't doing that but i do have a wheel weight okay i put the wheel weight on oh you do so you could work yeah put the wheel weight on i work you know what i'm saying

so that's so you don't be nervous or nothing you just like no i'm good like it took like it took me like i ain't gonna lie to me probably like a week to get comfortable yeah because i don't know how comfortable i would feel the first few times you're tripping a bit yeah so the car is like literally pacing in and you know he's doing this thing bro i'm gonna tell you right now i haven't done it before it makes you appreciate wanting ubers but then if you have the car like if you own a tesla if you if you you know get one like toro or whatever yeah you don't want to drive a regular car again bro yeah i haven't i haven't played we have toros but i haven't really played with the tesla i have a tesla i would never go back to gas i'm telling you do it bro it's different no gas station bro it's different

and i don't even mind hello i don't mind they'll be like yo but you you gotta charge the station 20 minutes 30 i don't mind bro i don't mind they be like yo but you you gotta charge the station 20 minutes 30 I don't mind bro I don't mind cause you can work yo you can work you can chill you can nap

yo I'm a habitual charger napper bro they put them in like good locations good locations the community's fire I literally got my rap done right

because I met someone at a charger station who does raps he rapped my joint right and I met a lot of amazing people. Yo, it's a different community, bro. Yeah. What you been up to? I saw you were just at Valuetainment headquarters. Yeah. I was. Well, shout out to my guy, Jerry. Jerry out in Fort Lauderdale. He's my plug over there. Yeah. I met, you know, Joey. I met Joey.

I met Adam as well. Those are really good dudes. You know, I didn't meet Patrick at that time because he was away but he's definitely like one of my digital mentors somebody i look to just in the media space but just like entrepreneurship as well um but yeah man so i have flew down there and i have a couple of clients because one of my businesses is a pr pod agency where i help entrepreneurs get in front of multiple audiences so they can grow their brands and also do more sales on the back end. That's important. So I went out there, had three clients that happened to be in Miami for a lot of it

all at the same time. And I got them all on like four podcasts. So I was like, yo, I'm going to just pull up. You know, a little white glove, you know what I'm saying? Yeah, yeah, yeah. I pulled up, made sure they was good. I actually guested on a couple of podcasts. And then I built a brand new relationship and got them on a new podcast out on Boca.

But going through Valuetainment, yo, it's fire, bro. It's like a really tight oil office machine. There's two locations. So Patrick shoots his in like the main building. And then, you know, that's where the sales team's at, marketing, like everything is all in the main building. And then like a mile down the street, they got a second building. And that's where he does all the main events. Adam shoots his podcast.

If they do PHP events, master classes, all this stuff happens there. So it's really dope. Nice. And you can pull up. You can pull up. They want you to do tours. Oh, for real? Yeah, yeah.

So you just, you know, just get a relationship in there. They'll walk you through. They want you to see what's going on. So they just have studios everywhere. Yeah. That's a good strategy. Yeah, it you just you know, just get a relationship in there. They'll walk you through. They want to see what's going on. So they just have studios everywhere. Yeah. That's a good strategy. Yeah, it's a pretty good environment though. Bro, it's a really good environment.

I was thinking to myself, I'm like, do I want to work here? You know what I'm saying? Just because like the energy is infectious. Like so I'm a reader, you know, so I don't know about you guys, but I'm a reader. So as soon as you get off the elevator, he has a wall of all the books that he read. Wow. You can go up there, touch them. He has one of his, he has a wall of all the books that he read. Wow. You can go up there, touch him. He has one of his notebooks.

So you can see like all his notes that he wrote. Yeah. You know what I'm saying? You just walk further in and it's like the sales team and yo, shout out to the sales team. Cause there's some, there's some really good looking women in there. Maybe they aren't virtuous,

but they closing deals. So they got, they got really, really nice women in there. They got a couple of like high level guys in there. And so I had a chance to meet everybody that was in the office. And then on the lower level, they just got marketing. Nice.

And what's cool about them, and I think Patrick really, he encourages them from what I can see to make content and have a personal brand. Because there's a guy in there who's a comedian. He be making this fire content, and it's on Valuetainment, but it's like his own style. You know what I mean his own style yeah like you know you know what i mean so he really encouraged you to create do your thing and i think it's a really good environment just to grow absorb the information and learn from like one of the best to do it you mentioned you're big into books yeah what books

change your life bro a book changing my life right now is uh eos i don't know if you know about the entrepreneur operating system no gene wickman it's really a book about how to set up your business so that you don't have to be trapped in your business you know i mean so if there's any entrepreneurs or business owners and you feel like you're doing everything from minimum wage activities to like closing your own deals coming in early leaving late or you're someone like, I had an issue that I've been working through just in the latter part of my entrepreneurship is just delegation.

Sometimes you just get used to doing everything. You don't even want to do nothing. Control freak. You don't even want to do everything. But you're just so used to like touching everything that you have to learn out of that. But that's a really good book. It's a short read.

So if you're an audio booker, I recommend it. You can knock it out in the car. Probably be like a writer too. But if you're somebody that likes to touch pages, it's a great book to design your business so then it operates without you right and you put an integrator in place and you just i'll be in the best way and you could be you out here sean kelly in it you know what i'm saying and your business is running and automation exactly and you're growing it you know what i'm saying so i recommend that that's

what i'm on really right now but i try to do um two books a month wow so i'll do like an audio book and i don't listen to music no more bro so i'll be in the cars yeah you know i'm saying hip-hop audio book so i'll be audio booking podcasting and then every every uh every day i do 20 minutes so i call it 2020 so i do 20 minutes of a real book 20 minutes of an audio book and if i'm driving i'll throw it i'll throw it back on wow Wow. Yeah. That's impressive. How important do you feel like the podcast space is becoming? Because it's kind of taking over radio.

Yeah, yeah, yeah. I mean, it is. It's new media, bro. Yeah, yeah, yeah. I mean, Draymond Green kind of said it. You know, it's new media. I agree with him. And I don't think it's necessarily.

I mean, he was saying it from a perspective is we're taking back control of like our messaging going out. Yeah. You know what I'm saying? So when he says new media, I say new media because like if you're really passionate about something, whatever it is. Yeah. Right. You can create a space for that. Build a community around it.

And there's people that are waiting for your voice. Right. So it's really powerful. And in whatever business that you're in, building a podcast, it's really a media business. So really having that media business arm, you can control all the messages you want

to your customers. You can roll out service information, how they can work on your product, real solutions, testimonials. You can really take it to a high level or you could just build around what that business is or show them you know what your lifestyle is about right it is i'm not saying everyone needs a podcast you know because i've

seen some funny clips i say everyone needs it but but if you really know how to uh leverage or if you want to leverage and build relationships, it's literally a cheat code. Yeah. I feel like you got to be special to understand the actual concept of podcasting. It's more that goes into it than what people realize. No, for sure. You got to just sit here and just kind of shoot. Really, it's a combination of things.

Yeah. And how to have a conversation. Yeah. There's a lot. You got to find guests. You got to do prep. Yeah. You got to do research. Yeah. to do prep. You got to do research. It's more than just sitting down.

We're in an amazing studio right now, but everyone don't have this opportunity. So it's like, are you going to buy your own equipment? Are you going to rock virtual? Do you know how to run the equipment? What's your way around the camera? I always tell people that maybe you just want to start from your phone or your laptop.

All you really need is software. Do a couple of those. Get get riverside get you know stream yard maybe rock with zoom you know if you got a laptop you want a little bit more clarity get a usb camera maybe like usb mic you good you know what i'm saying other than that you just need blood sprout to upload your joint or pod beam one of those joints you good but what once you're used to that you can then kind of evolve yeah what what what made you actually like start and start to get in the space and what like was your inspiration like i'm just gonna do it or yeah that's a really good question so i'm from boston originally so i felt like i was kind of at um at the top of meeting everyone top of knowing everyone top of moving in the city boston's

in general but it's small so if there's a brand new restaurant like you talking about delilah yeah if it's a brand new restaurant it's on the same street as the old restaurant the whole city there yeah you ain't meeting nobody new you know what i'm saying so if there's you know whenever there's something new everyone was there yeah so i'm like man i'm not meeting them but i felt like you know like as we grow it's important to continue to grow but i felt like my senses weren't being developed i felt like i was just doing the same thing but so i'm like man and i didn't have any millionaire friends you know i didn't have no friends that were making like 40k a month 50k a month yeah 100k a month we even thinking like that so i was like man like i need to meet new people yeah like how can i do this so it wasn't even a podcast it was just

interviews so like i just was like all right i'm a i'm a you know post on youtube so my boy was like yo uh look what casey nastass doing look look what he's doing so i started vlogging and like i'm like man no one really cares about my life you know i ain't getting abused bro so i was like you know what i'm gonna just interview my boy who's going through anxiety because he's a business owner. He got a crazy story. This is his third business, but it's thriving now. I think that would be dope. So I sat down with him.

He told his whole story. That joint at the time did like 700, 800 views in like a weekend. I was like, okay, let me do another interview. So I just found other people that I thought were interested in the city where i was from yeah started interviewing them highlighting them then i was like man what if i ask someone who i feel like i want to intentionally connect with and get them on a show and i did i got like someone i was making like a million dollars got him on a show and i was like man all i had to do was like ask him to be on the show right so so then it just kind of dawned on me, OK, if I use this as a tool so I can build and leverage relationships.

Right. Now, look, you and I be kind of going back and forth from DM a little slower. Yeah. Text message a little faster. Me and Wayne about to lock in. Yeah. But what happens is we spend this time together. Right.

20 minutes, 30 minutes, 60 minutes or more. Yeah. You start making a connection with the host and the guest right i learned more about wayne we you know what you got going on i learned another layer of sean yeah and now we now we locked in right we might have we might be able to do business together might be a collaboration i might be able to connect the dot so now what that does is it just it speeds up the relationship in real time way faster so even if you don't have a product or service right you may just okay i know sean got these things popping i know when you got these things i might then go somewhere else oh let me connect

them with wing yeah right but bro it gets dangerous when you actually got a product or service you could do it very intentionally right i intentionally right right it's like oh i know that i can help this person you know let me let me strategically and intentionally get them on the podcast learn what they got going going on and then float them value float on power and then offer my product or service right right it ain't a sales call bro no right yeah if i actually come on a sales call you ain't showing up right if you come on the podcast you showing up you hitting me up like yo yeah are we doing it today so once once i started to really see that then it got powerful and that and that's one of the things that i do for lead generation is i have this whole thing

called park close and i leverage podcasts to uh bring in leads nurture the relationship fast in real time and then and if it's a product market fit they float over to the closer the closer flow some more value make sure they're good to go close the deal i ain't even in none of that that's sick you know podcasting's so good for networking man it's phenomenal last night i'm with the owner of boxable yeah you know for what they do the homes right four hours yeah the company's worth three billion and we met him through someone that came on the podcast he literally literally yeah company's evaluation is at three billion right now you could tap them like you could text them right now right yeah yeah podcast yeah from

the podcast dan blazarian hit me up last night like it's crazy i met yesterday i was on um ulysses podcast shout out to you for setting that up. I was on his podcast and right when I got off coming through were these two owners of a stem cell. They literally developed a stem cell science. Nine figure earners. But that's because of the podcast. Now I'm talking to them. They want to come on my podcast. They want to get on more shows.

But that's just because of what's going on in this space. You're talking about Dr. Rick? Yeah. He was on ours. If you really understand how you can leverage you know saying this thing it can really grow your network and your revenue but then also the relationship capital which is really the most important thing literally um a guy said millionaires focus on execution billionaires focus on relationships that's heavy you might have to say that again wayne millionaires focus on execution billionaires focus on relationships that's crazy bro so

how can podcasts make money outside of relationships like what do you see the top podcast making so i mean you know you got uh a million dollars worth of gain and what they sound a hundred million dollar deal i think yeah i150 million. What? Yeah. Under Barstool. So you got them. Call Her Daddy signed $20 million. Yeah. Call Her Daddy.

Joe Rogan. Joe Rogan's about $100 million. Dave Ramsey. Dave Ramsey. You know what I'm saying? And then what's homeboy?

I can't think. Pump It Up. Oh, Academics? No, the other one. Pump, pump, pump it up. Joe Buttons. Joe Buttons. Oh, Joe Buttons. So we're flowing these people that our people know. Crazy numbers, right? pump it up oh academics not the other one pump pump pump it up joe button joe button right yeah so we're floating these people that people know crazy numbers right but if you're listening and

watching i want you to think like i can't name five people yeah really that's not but that's what i'm crazy that's what i'm trying to say yeah wild numbers right less than 10 people yeah that means it's crazy money in this a lot of space in it so so what I like to share is that listen you're not gonna make money in podcasting through brand deals through sponsorships through large audiences or or YouTube money that's not how you make the money right if you're a brand new podcast so for you to even position yourself to make money with YouTube you need four thousand watched hours and a thousand subs just to get

in position to make money from google adsense and then if you don't eclipse a hundred dollars you ain't getting no money they're gonna show you oh you made 99 a month you ain't getting though you know what i mean so what you want to do is one of the most powerful thing literally if you if you got a podcast right now if you're starting or if you're maybe at episode 75 ain't made no bread right what you want to do is the number one thing i would do get affiliate partnerships but not just any affiliate partnerships get high level affiliate partnership that got a really romantic sexy ass payout bro right so check this out i just connected one of my podcasters that's in my academy right to um this gentleman who he his product is editing video right so he charges he might

charge like i think two bands or 2500 his payout is a thousand whoa just for editing a video so listen if you need edits yeah i connect you you register for the referral you get a thousand bucks it's a thousand so look so what you do is you align with someone like that and i got a bunch of other ones but you align with someone like that either live reading your podcast or take the next step shoot a commercial install that commercial in your podcast you just run your podcast literally you just run it yeah have the conversations start stacking now you got that commercial going every single time somebody editing bro right what they're gonna do they're gonna click the link they're gonna do exactly what we told them to do you ain't even doing it they're gonna register 30 days later you get a thousand dollars in

and your bank account that's just one click funnel that's that's one way one affiliate that's just one yeah right what if you align with affiliates that give you recurring revenue bro this crm is right now sas products right where if you if you become an affiliate, let's say you get a CRM or just another SaaS product, they might pay you out $40, $60, $75 a month just because Wayne signed up for a CRM that he needs in his business. What if Sean needs payroll? ADP paying out $1,000, bro. Yeah.

Right? And they pay it out in lump sums, meaning like every 10 clients that that sean registered right he gets 10 bands sent to him wow guess what he's doing digital social album yeah podcast he ain't selling nothing he ain't fulfilling that right right right so that's number one you want to get affiliate partnerships they got really sexy romantic payouts like don't sign up for nothing that's giving you low low bar bread it don't make sense now if you go on clickbank you go on jvzoo there's hella affiliates right but go find something that got you that have you really good payouts 250 150 500 thousand dollars right no fulfillment right right you ain't selling nothing you're just running your show yeah second thing that you want to do is build a community

around your podcast right you build a community around your podcast, right? You build a community around your podcast. The views don't matter. And I'll give you an example. Let's say you got a product or service, right? And the podcaster says, oh, I only got the views, man. I only got 50 views, 100 views. They're more concerned with that. They're more concerned with that.

But if I put that same podcaster in a room with 50 people, they're going to be like, yo, this is lit. Yo, 50 people? 100 people? Right? But it's different when they think about the podcast but if i put wayne in a room let's say when you got a product 99 a month right you don't room with 50 people right right let's say 10 conversion rate close right make five six it's five hundred dollars but guess what it's a community five

hundred dollars a month now your pause make is six grand you know me grant you know me podcast making six grand no less than ten percent yeah yeah you know i mean grant you know me podcast making six grand less than ten percent yeah you know i'm saying we're talking about just that now you got the affiliates going crazy right you're building a digital social hour community or let's say you know the wayne community you know whatever whatever you guys want to do or if you listen out there build a community on your podcast you're like yo what should be in the community well access to exclusives maybe sean asked me some questions that yo what should be in the community well access to exclusives maybe sean asked me some questions that not going to be in the direct episode right put it in the community

right maybe to get access to you guys for an hour every other week right talk about products service businesses strategies or whatever right how to set a camera up or or whatever um maybe to get access to any digital products you guys might have, right? Maybe you kind of dissimilate high-level talk. Like you was talking about you were in a room with some really people, high-level people. So maybe you break some of those conversations down and say, hey, these are 10 things I learned from XYZ person, from PBD.

I'm bringing it right to the community. Maybe you have in-person meetups. This dude's always throwing fire ass always always right so maybe he made it something special for the people in the community where they can pull up 30 minutes early or something or maybe maybe they're in a roped off area or something and it's 99 a month right so now you got 50 viewers 50 listeners 10 closed 6 000 if it's 99 What if you don't believe yourself? Like, I don't know if I can do the 99. Do 49.

Right. So, you know David Shands, right? No, who's up? Social Proof Podcast, Atlanta. Social Proof. Yeah. Yeah, Black Dude, right? Yeah.

Yeah, Glasses. Yeah. Yeah, yeah, yeah. So, bro, he got a community called The Morning Meetup. I think it's $79 a month. He got over 400 people in it. That's $31,000 a month. Wow. 400 people in it that's 31 000 a month which is like 360 000 a year recurring revenue exactly offer one offer right wow now i'm not saying it's easy

right you got to build it up you know same time but if you just offer it because the offer you don't make is the offer they can't take right right you can do or deal so we talked about affiliate marketing right now we're talking about the community what's the next thing what about a digital product right what if sean kelly put together what create he's a crazy networker connector what if he wrote down you know the the 10 ways to to build a high level network that was an ebook and he sold for 49 dollars yeah right make a commercial for that inserts into the digital social hour podcast again no fulfillment because it's automated now he did the work one time right he ain't selling

nothing he building a community now the episodes are compounding because you're releasing what you said for a week for a week bro Right? Four times 30 is 120 episodes? Yeah. You got 120 episodes every single month. That's marketing, this book, all their affiliates over and over and over, multiplied by your average viewer ration. Right. It's crazy.

Yeah. What if you're like, man, that sounds cool. Sean is at a level. Wayne's at a level. Brandon's at a level. I can't do what they got going on. Okay, cool. What if we just take your fire episode?

What if your fire episode was episode six? Okay we're gonna use some ai most people don't make it to episode six okay let's say it's episode let's say it's episode three three we're gonna use some ai right we're gonna go to a website that's called our audio type yeah let's take your main file upload it in there it's gonna create a transcript maybe maybe from time 10 minutes to 20 minutes it was just some heat yeah right take that transcript go to fiverr.com right have somebody turn that into an ebook right get a formatted turn into an ebook right now you didn't write nothing you just took the same information that was in the fire podcast, put it in the e-book, pay somebody to turn it into format it, pay somebody to do the copy, make sure it's clean. If you're nice on Canva, get a cover.

If you're not nice, pay for somebody to make you a cover. Right. Now you got a product. All you did was repurpose a podcast episode that you already did. Put that in your podcast. Now you're making bread with that. You got no excuses. That's only three ways, bro.

That's only three ways. I got over 25 ways for you to make money with the podcast. We got some work to do, man. And then the highest level. Leaving a lot of money on the table. The highest level, I feel like, if you really want to go crazy, have a high ticket. And you don't even need... So people might be like, yo, what's the high ticket?

You know, something that might be like 4K and up. You know what I'm saying? It might be a program. It might be a package. Yeah, but you don't need that many people to pay for it. You don't need... If you want to make 10K a month, you got a $4,000 product. You selling like two, three.

Yeah, yeah, yeah. If it's $2,500, you selling like four. If it's $2,000, you selling five. Right. But what if you like, I don't have a high ticket I don't know how to make it run with an affiliate on a high ticket that has an affiliate payout

like me I got programs I start at $8,800 go up to $100k now I'm going to tell you about that in a second guess what what if you just close one for me you close the $100k 10% is $K, bro. Yeah, easy.

So podcasts, you don't have to feel like it got to be a way. Right. I'm just sharing you four ways that I figured out that I know that work. You can find your way or you could take one of my strategies, start making money by your next episode. You know what I mean? And again, you could design it where there's no fulfillment or low amount of fulfillment

or maybe you want to fulfill. Maybe you are like a digital media entrepreneur or a business person. You have a high level product and this whole podcast space has been intriguing to you. Leverage it to sell

more of your products. Right? Invite your ideal clients. Sit down on the couch with them. You know? Design your question. Ask where you're flowing value and flowing power but you're still qualifying them. And if it makes sense, close them on the couch with them you know uh design your question ask where you're flowing

value and flowing power but you're still qualifying them and if it makes sense close them on the deal right bro i do it all the time i'm inspired bro for real i do it all the time so tell us about your 88 you said 8800 to 100k pro yeah so so um i have a pod pr agency right and honestly shout out to uh ulysses because just kind of looking at what I didn't even know was a PR agency, right? So what I do is I help entrepreneurs get in front of more than ideal clients, right? By

using podcast guesting, right? So we focus on the video aspect, you know what I'm saying? Primarily, right? So podcasts, YouTube shows, you know what I mean? If therearily, right? So podcasts, YouTube shows, you know what I mean? If there's any influencer marketing that they got platforms, I find interesting platforms to get you on and really blow you up. So I structure it with packages. So 8800 is about 12 shows and two bonuses, right? You got 13.5 is 24 shows, three bonuses, right? You got 36 shows and four bonuses.

That's 17.5, right? And then you got for 26K, I'm putting you on 48 shows, right? Plus five bonuses. But guess what, bro? Those are all virtual. So when you want to go on a, I call them premium shows. So when you want to go on an in-person, you're like, this is premium, right? You know, there's a fee potentially associated with the show.

Boom, you pay that fee, a la carte, you you're on the podcast so that's how it works so let's say after this podcast you're like yo bro brendan i got some i mean all the guests we got they might be guests they might be class for you cool you set something up they closed on a 13.5 you just made a thousand three fifty all you do is make a connection bro yeah you know what i'm saying that's dope honey k offers what i call what are you doing with the honey k they get flown out of the private jet almost bro so the honey k offer we call it rapid audience growth system rags right and and you you kind of made a little joke on it white rags will be the white glove yeah right so what we do is we'll put you on like five six high level podcasts that we know is gonna light you up yeah you know what i'm saying like we know you go on there they post it six six figure views seven figure views

so you're paying for like that concentrated amount of high level podcast right right and then to your point what we do is we do we kind of design it almost like a tour so we'll market it as a tour yeah i'll bring a videographer out with you so they'll start recording the behind the scenes of you going on those shows more like a campaign style exactly what gives you another look yeah you know sure so now you might go to philly you might go to atlanta you might go to miami you might go to vegas you might come to la right so online it's like you're hitting spots yeah but now you got story behind it because now you got the BTS following that. Those get broken out

to one-minute videos that you can run. We still give you the virtual support, right? And one of the biggest things that we do is, because I actually had a client that I spoke to early this morning and she was like, yo, I've been on news, I've been on TV, I've been on all these episodes, but I can't really

i don't i can't track i don't know if where the lease is coming from yeah so we give you a funnel bro we give you a capture funnel on a back end so now you turn a podcast into lead generation assets right so it's not just i'm coming on this podcast tour it's like yeah i just went on 30 30 shows and now the podcast is old now if. If you have a keyword funnel set up and you give them some value, flow some game, right, and then have either a low ticket offer or something for free that you can give them, now you're going to get their data. And guess what? Podcasts age well.

Like you're going to keep getting views. Absolutely. They never. Six months from now, a year from now, four years from now, that podcast can still be bringing leads into your business. If you got a system on the back end, you can close more deals and your email is growing, your text message is growing, right? More people know who you are.

Brand awareness. Brand awareness, digital footprint, all of that. Product awareness. Now you're on the front end and the back end. You can see where the leads is coming from. So that's the $100K offer. But they got to put $50K down. Yeah, yeah, yeah.

The other ones the other ones is uh other ones is um uh monthly so like if you do the 88 you could do you can do a four pay 22 100 a month okay yeah drop some major value bro appreciate it uh it's been a blast we got to do a part two yeah that was that was awesome that was a lot any closing thoughts yeah bro uh one of my mentors uh nehemiah davis he always says, like, just start. So I would just say that, man. Believe in yourself. Just start.

It's not going to move how you think it's going to move. Because how you think it's going to move is what's stopping you from moving. Because you're like, oh, it's got to look like this. But it can't look like this if you don't start. You can never get to that picture if you don't just start designing the picture. So you got to start. I would say that. Believe in yourself and get around a Wayne, get around a Sean Kelly.

Because if you're that light and you're around a bunch of dark, guess what? Your light going to go dim. Absolutely. And you don't want that. Yeah. I relate to your Boston story because I grew up in Jersey and no entrepreneurs there at all. Have you ever met Gordy Gronk? Nah.

Yeah. We got to connect you guys. Yeah, Gronk's brother. He has a club boston that's doing pretty good right now yeah it's like a rooftop club i'm actually going back to boston uh in june for a wedding in providence i'm gonna just go to go home yeah i try i try i only be home for like 48 hours he got a club out there yeah that'd be dope man wait any closing thoughts uh you guys can follow me on instagram at the creator it'll pop up right somewhere digital social hour thanks for tuning in guys i i i can give them um i'll wait for them to connect yeah yeah yeah so real quick um if you're

watching this and let's say you want to get on some podcasts uh i'll put you on a free podcast just text the word podcast to uh 213-410-4920 213-410-4920 and um it's britain boyd on all platforms i'll have a pop-up for you yeah it'll pop up around there somewhere sick digital social hour thanks for tuning in guys peace