Digital Social Hour - NBA's Viral Marketing Playbook: Lessons for Tech CEOs | NBA Cup Special Episode DSH #1029

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Starting point is 00:00:41 Uber Reserve. See Uber app for details. Alright guys Emirates NBA Cup Championship game tonight. Bucks vs the Thunder. Stay tuned. Trophies right here. Take a good look at that. Alright guys, here at the Emirates NBA Cup. We're here in Vegas, got the semi-finals today.

Starting point is 00:01:14 Creator Cup tomorrow and the finals on Tuesday are going to be a busy event. I'm very excited to interview some players. Get ready to see the highlights. Alright, we're here with Joakim Noah. Man, NBA Cup predictions, you got winning this thing? Look I'm not gonna lie I really like what Houston's doing. Young, hungry, defensive-minded coach. I'm going with Houston on this. Shout out to Houston. Do you think you would average more points. You know the game's a little bit different. There's a lot more shots up, the game is going a lot faster.

Starting point is 00:01:51 Yeah, I think I would score a lot more points. Who was the best trash talker you ever played against? The best trash talker I ever played against. Paul Pierce was up there, KG was up there. I was pretty good myself So I was I felt pretty comfortable with the trash talkers. Oh, yeah, let's go. Thanks coming on man Sean I love the necklace first off what's going on here? What type of crystals are these? Oh, I can't know it's funny you asked Matt I can't remember exactly which ones these are but my buddy got this for me probably like

Starting point is 00:02:23 Like four or five years ago super dope yeah just like it gives me a lot of protection keeps my energy clean yes sir I'm all about clean energy you hooping these days no you're done done no pickup runs anymore no I just went over to China and played an All-Star game but that was my first time in like three years playing anything and then that was that All-Star break in Salt Lake those two years ago I guess I played in the three on three tournament before that I hadn't played in like five years. Damn, how'd you do? I did okay, you know. Got a couple buckets, a couple assists, you know. Had fun.

Starting point is 00:02:52 China's catching up, right? Yeah. I mean it was it was a celebrity game. It was relaxed, you know. You fighting anymore? Training, not fighting. Okay, no one catching your eye? No opponent you want to call out? No. Chilling right now? Just chilling. I'm not trying. I told you I was one and done. Yes sir. Who wins one on one? You or Jason Kidd? In basketball? Basketball. Right now? Or prime? I would say prime.

Starting point is 00:03:14 Me, I think. Okay. You think he'd say that too? I don't know. I just think my offensive bag is a little bit, for scoring wise, was a little bit better. I feel that. Who you got winning the NBA Cup? OKC. Why? I just think they're a young, hungry team. I think they're playing well.

Starting point is 00:03:33 They're good defensively. I really like Shea. I think he's excited about the moment. I think he feels snubbed last year from not winning the MVP. And I just like how they're playing, their confidence. Do you think you would score more points in today's game? 100%. How much more do you think you'd average?

Starting point is 00:03:49 I don't know, a couple more, four or five more, so I don't know. You were putting out buckets. Yeah, I mean, there's a couple years where I was 20 or around it, and so yeah, I could easily see with this style. And that's not really not being able to shoot early shots because Coach Sloan didn't like early shots. So now it's like encouraged. So now you got teams shooting 50, 60 threes a game. Yeah, I mean, I was only shooting I think three or four threes a game.

Starting point is 00:04:12 I could easily get up, you know, 7, 8 a game in today's league. Yeah. What's next to you, man? Nothing. Just same old, same old. All right. Stay tuned, guys. All right, guys, got Bree Green here today. What are your predictions for the Creator Cup? So I'm on team professor. You know, that's my guy.

Starting point is 00:04:32 We got a solid lineup. We're just gonna have fun and we're playing to win. I don't know if he saw the trophy, but it's dope. Oh I didn't. It goes crazy. We'll have to throw up a photo of that. Yeah, it goes crazy. How many points you going for?

Starting point is 00:04:44 I'm going for a flashy 10. Oh, who? Just like, you know, but I want like 10 points. I feel like I'm gonna run the show. I'm a point guard. I'm gonna get it. I want like eight assists. You gonna throw some mobs?

Starting point is 00:04:58 Yeah, I'm here with it. Globe charter style, you know, having fun. Let's go. NBA Cup predictions, who you got winning it this year? I have OKC. Yeah, I have OK OKC I think Shay is gonna go crazy and I got my money I mean I got my money on them. You got them winning the title this year too? It's a little early. It's a little early title I'm just why not why not win this one why not be the first thing to win both. Let's go. Alright guys, Bre Green thanks for coming on.

Starting point is 00:05:24 Thank you. How's it going? You're playing green. Thanks for coming on. Alright, thank you. How's it going? Good. You're playing tomorrow? Yes, yes sir. How many points are you going for? Last year I had 21 this year. I'm trying to go around saying about 20-21.

Starting point is 00:05:33 Alright, how many dunks you had last year? I had about three dunks this year. I'm trying to go for about five. Okay, okay. Who do you think is going to guard you? Who do you think they're going to put on you? I would assume that they will put J-Dub on me. Ooh, that's a good matchup. BetMGM, authorized gaming partner of the NBA, has

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Starting point is 00:07:38 Bet MGM operates pursuant to an operating agreement with iGaming Ontario. You got your beat on the height, it looks like. Two-way player, yep. We doing good. All right. What else you got planned? I'm just excited for the game tomorrow. I think the NBA really showed out this year. You know, we did a good job last year, but now they just upped it.

Starting point is 00:07:57 We got a good roster. Exciting, man. Hell yeah. NBA Cup predictions? NBA Cup. I want to go with the sleeper. I'm going with the Atlanta Hawks. Oh, that is a sleeper. Ice tray, ice tray. So I think today's, I like going for the underdog. Alright, that's a big underdog. I'm a Knicks fan, so I'm a little butthurt.

Starting point is 00:08:13 A lot of people are going for OKC, and I'm a big fan of OKC, but I always like the underdog story. I feel that, man. Where can people find you? You can find me on Instagram, everybody hates Chris. That's on all social platforms, Chris Staples on YouTube. Boom, check them out guys Who we got here hi, I'm Brittany Elena your favorite Billy rocket hosts, you know woman a mini hats all it at vibe creator Bell

Starting point is 00:08:38 You playing the game tomorrow creative club. I am NOT I'm actually the in arena host That's all I do you want to talk to me cuz I'm not playing Everyone's worth talking to man. You know You're gonna bring the energy exactly the energy you see right now Yeah, I might see tomorrow if I'm not nervous. Yeah, you're playing in a porn role. Who do you got winning the game? Who do I have winning the game? I'm not gonna lie for like Leave the shooter stack to his team a little bit. He was cheating. He was cheating. Did they get to pick their players? How did it work? It was like a a whole draft I believe that they had on zoom from what they said yesterday but I don't know I'm really excited just

Starting point is 00:09:10 because I watched the other ones on the stream like I wasn't in person and I watched them and they were really good games so I don't know I think it's gonna be a good game I can't even pick all right I wonder if you could bet on it I might have to throw some money on the ethos shooters team yeah I don't bet yeah I don't do that you want to bet some Oreos we could bet some Oreos I don't bet money though you don't bet money team. See, I don't bet, yeah, I don't do that. You wanna bet some Oreos? We could bet some Oreos. I don't bet money though. You don't bet money in Vegas? Come on.

Starting point is 00:09:29 I don't believe in sports betting. Why? Just, you know, the way that it is and how it affects the community is an addiction. So I don't believe in it. So I don't do anything with any brands that has to do with sports betting. Wow, damn, we're getting deep on this.

Starting point is 00:09:39 Let's go. Yeah, just being honest. All right, we'll end off with NBA Cup. Who you got winning NBA Cup? NBA Cup. So I said all'll end off with NBA Cup. Who you got winning NBA Cup? NBA Cup. So I said all of them were winners and champions. I said that, but I'm not gonna lie. I would like to see OKC win.

Starting point is 00:09:52 Yeah, if not OKC, I don't know, it's hard, but I think that'd be dope for them. I'm with it. Or even Houston, because of the season that they had last year, that would be. Right, that'd be a good story. OKC, it feels like it's their year though. Yeah, no, definitely.

Starting point is 00:10:04 That's how I'm feeling. Where can people find you? You can find me on Instagram, on threads, on YouTube, at Brittany Alaina, on X, everything, at Brittany Alaina Snapchat, at Brittany Alaina 24. Listen, we gonna do everything I might start twitching to, so go ahead, go on there, at Brittany Alaina. Check her out, guys, thanks for coming on.

Starting point is 00:10:22 Thank you. I'm extra. My name is Sean, Digital Social Hour. Do you still have the mask at the crib or did you get rid of it? I got it in the crib. It's just hanging out, just chilling, just in case somebody calls for me to go out there and maybe shoot a couple of mid-range jump shots. You might have gotten some big offers on that. Yeah, I did. Everybody's trying to take it. You know, I got guys in the league asking can they use it for a game. So yeah, it's kind of tough. You got a price amount in mind

Starting point is 00:10:47 in case someone wants to buy it? A lot, six figures, yes. When you played with Jordan, what was the biggest takeaways and lessons you learned from playing with him for that season on the Wizards? His approach, his mindset. You know, get an opportunity to learn how he's attacked the game,

Starting point is 00:11:03 especially from his position I was a two guard so anytime you can get that information from the GOAT it's always great. Absolutely now I know you were a rookie so was he treating you right? Yeah I was his homie I didn't tell him no whatever he told me to do I said yes so I can you not fall in love with a young guy that's gonna do whatever. I love him man NBA Cup predictions? I'll probably go with OKC and Milwaukee in the finals. Love it. You heard it here guys.

Starting point is 00:11:28 Things coming off? Yes sir. Hell yeah. Yep. What's up, baby? Nice to meet you. Yeah, yeah. If George Carr let you guard Michael Jordan the whole time

Starting point is 00:11:34 in the 96 finals, would you guys have won the series? I wouldn't say we won the series. It probably would have changed. We probably would have went into game seven or something like that. And we probably would have lost a couple of games that we was really close. But you can't change what the future was. They were better than us during the time.

Starting point is 00:11:52 But I said it probably would have started off for me. It probably could have changed us to win another game and make it 3-3 and probably go to game seven. I feel that is John Stockton one of the best point guards of all time? Ever. Yes, it is. Him and Magic is probably the top two point guards of all time ever. Yes, it is. You know him and magic is probably Top two point guards ever played again. I feel like he gets left out of the conversation Well, they just don't understand how crappy he was and how good he was

Starting point is 00:12:14 So I played against him for a long period of time and he changed my game So I think he was just very basic and very he did the things that he had to do That's why he's all-timetime steal and an all-time assist leader, because he played the game the right way. What did he change about your game? Well, he just changed me how to be more smarter. Stopped complaining about stuff, being solid on defense, and changing my game.

Starting point is 00:12:35 And that's what I did. He would always trick me by getting me on offensive files and stuff like that. This holiday season, the Center for Addiction and Mental Health is counting on your support. Cam H is on a mission to make better mental health care like that. world where no one is left behind. Donate at camh.ca slash donate now from December 23rd to the 31st and your gift will be tripled for three times the impact. So I changed my game that way and it did the same thing. I love it. Who do you think's the best defender in the league right now? Drew Holliday and my son. You

Starting point is 00:13:17 know I gotta go Gary, Gary, Gary the second and Drew Holliday. I think they play the best basketball defense. The Daniels kid is pretty good too. So, but if I had to go with him, I would have to go with him too. I love it. Who you got winning the NBA Cup? Milwaukee. I think Milwaukee got a good shot, but Oklahoma's gonna be tough to beat. But if a Milwaukee and Oklahoma get into it, I think, you know, going dame time

Starting point is 00:13:41 because he's from Oakland, California, where I'm from. Let's go. We gonna see you in the big three? Yeah, you know, I'm a coach of big three all the time. You know, I won from Oakland, California where I'm from. Let's go. We going to see you in the big three? Yeah, you know I'm a coach in the big three all the time. You know I won it last year so I'm good. Alright, let's get it guys. Check him out. Yep. Boom.

Starting point is 00:13:53 Appreciate you. Thanks for you. Who wins in a free throw shooting contest right now? You or Stephen A Smith? Me. You saw what happened to him? Stephen knows. I mean like certain things you ain't even gotta ask anybody.

Starting point is 00:14:06 I mean that's that's a no-brainer. You saw what happened to Kenny Smith though? Kenny can't shoot better than me either. Alright, fair enough man. Yes sir. Alright, who you got winning tonight man? It's gonna be a tough game. You know, Yonis and the Bucks haven't lost one of these games yet and neither has Devin Ham randomly, but you know, I think the Thunder are gonna knock him off. I just think the way Shea is playing, and he actually didn't have a great first game, which means I think he's due tonight.

Starting point is 00:14:35 Absolutely. Which NBA player is the best 2K player? I know he had 30 by the way, it's not like I'm saying he had a bad game, but like, that was like the quietest 30 points I've ever seen. I think he's gonna turn it up today. So what was your second one? Oh, which NBA player is the quietest 30 points I've ever seen I think he's gonna turn it up today So what was your shot? Oh, which NBA player is the best 2k player you've ever seen? I I mean it's changed. It's probably changed a little bit But back in the day when I used to play ball George, I was like this guy is so good at the game Oh, yes, three kids. It might be a little bit tougher, but any spot casting. Yeah I think two kids falling down the ranks

Starting point is 00:15:13 feel a little bit tougher but. And he's podcasting. Yeah, I think 2K's fallen down the ranks in his priorities but I mean there's so many guys that play the game really well. Devin Booker's really good. You know, there's a lot of guys. What is your favorite basketball podcast to watch right now? You got Gilbert Arenas, Draymond Green. I mean I watch most of them. I was on Gilbert's and I had a lot of fun with that. I love Barnes's, I love PG's obviously. The Mellows is amazing too. I could go with any of them. I really like Mellows actually, it's cool. How many people are complaining to you on Twitter on a daily basis about 2k? It depends on the time of year, but a ton. But it's usually with like a lot of enthusiasm and excitement which you know it's great for our game. Have you ever gotten some feedback and we're actually like oh let me actually implement that? Oh no that happens all the time. Like we definitely listen to our consumer and that's why our game progresses faster than any other

Starting point is 00:16:03 and like it's the game that was built by the fans. So we continue to like, you know, push the envelope in the ways that they want. Absolutely, man. Thanks for coming on. Yeah, no worries. Hey, nice to meet you, Mickey. Nice to meet you.

Starting point is 00:16:15 You're performing the song tonight? I am, I'm singing the song tonight. How nervous are you? I'm nervous. I'm nervous. Is this the biggest stage you've done? No, I sang the national anthem at the Super Bowl and that was definitely scarier for me.

Starting point is 00:16:27 Your legs must have been shaking. My whole body. It was the most nervous I think I've ever been. Well, you'll crush it. Thank you. Who you got winning tonight? I think of A.C. Ooh.

Starting point is 00:16:37 I do. All right. What makes you feel so strongly? They're just such a... They're young. They're very energetic. They have a lot of energy and I think that that is gonna be hard to beat. Nice, you got a favorite player?

Starting point is 00:16:51 I like Shea. Oh, if you're watching this Shea, there you go. A. Alright, thanks for coming on. Thank you. Hey, I heard you saying you could hoop a little bit. A little bit, got a little game. Who wins in a free throw shooting contest, you or Steve Nae Smith?

Starting point is 00:17:02 I'll take that, definitely. You saw me beat Kenny Smith the other day? I did see that actually, which is actually pretty impressive. He actually can shoot a little bit, got a little bit of a weird form, little shot. It's kind of awkward, but it goes in. You can keep the ball on the line.

Starting point is 00:17:16 Those sessions with lethal shooter have been paying off. Right, I guess so, so yeah. Who's the best basketball player in the NFL right now? There's some good guys you can go with. Even just on my team, Max is real good. I'm pretty solid, got some game. You've seen stuff with Puka Nakua, Miles Garrett. There's a lot of guys who can hoop.

Starting point is 00:17:34 We got athletes all over the place. I've played with Tyra Kill. He's pretty nice. Yeah, he can hoop too. Do you think any guys in the NFL could ever play in the NBA one day? I mean, the level of skill you gotta have to play in the NBA is pretty high.

Starting point is 00:17:45 But I think given the right training, I think a lot of us could, I'm not gonna say a lot, but definitely some of us could figure it out. I feel that. And do all right. What about vice versa? Do you think the other way around too? Same type of thing. You got athletes there.

Starting point is 00:17:59 And I think if you're them, could figure it out. Definitely like who knows, maybe a Westbrook or a Ant Edwards or one of those guys could definitely figure it out and do something on the people. That's respect man. Thanks for hopping on. Absolutely. Hey, got you beat on hype by a little bit. How old were you when you dunked for the first time? I might have been a senior in college. Okay. Well like okay like taller dunk on like the little little tights. What does that mean? You know like the little baby rims. Oh, no, those don't count. I would say I've done once Was it a post? I don't have those knees anymore. No, you can't do it anymore. It was like a rip from the free throw line.

Starting point is 00:18:38 Damn, that's Jordanesque. Let's go. That's those days are gone. Yeah. What's your favorite stadium to play? Let's go. Those days are gone. Yeah. What's your favorite stadium to play in? Favorite stadium? Crypto Arena. Crypto Arena, LA? Yeah. What makes it so special there? I mean it's home now for me. Just being in there. The environment obviously. The Lakers have had so much tradition there. Absolutely. You miss Vegas?

Starting point is 00:18:58 I still live here so I still get bits and pieces of it. Who's the best trash talker in the league right now, in your opinion? Ummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

Digital Social Hour - NBA's Viral Marketing Playbook: Lessons for Tech CEOs | NBA Cup Special Episode DSH #1029

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