Digital Social Hour - Paul Getter On Working with Les Brown & Tai Lopez, Future of AI and Skydiving in Dubai | DSH #188

Episode Date: December 16, 2023

On today's episode of the Digital Social Hour, Paul Getter talks about how he partnered with Tai Lopez, Les Brown, Kevin Harrington & more. He also reveals how he gets free dinners and free hotels when he travels & how he spent over a billion dollars running ads for companies. BUSINESS INQUIRIES/SPONSORS: [e-mail] APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: PolicyGenius: Your family deserves peace of mind. A life insurance policy through Policygenius can give it to them. Head to policygenius.com/DSH or click the link in the description to get your free life insurance quotes and see how much you could save. That's policygenius.com/DSH. Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

So my name is Paul Getter, also known as the internet marketing nerd. I've had the privilege of working with some of the top entrepreneurs online, guys like Tai Lopez, Grant Cardone. I saw you went skydiving in Dubai. Yeah. Would you recommend skydiving to anyone? Oh, absolutely. I mean, it was like...

I don't care. I just care. You? He's like, that's a white people thing, man. I ain't going do that all right welcome to the digital social hour I'm your host Sean Kelly I'm here with my co-host wayne lewis what's up and our guest today paul getter how we doing doing great man thanks for having me here absolutely you got the suit on man this is my pajamas this is like casual for me today yeah flying that yeah yeah

i'm flying this man it's just i sleep in this that's his mailbox wait can i just you know like careful be careful so that's gross you know they looked harder i thought it was that's actually soft yeah this is so okay so yeah for people that don't know you give them the quick rundown yeah so my name is paul getter also known as the internet marketing nerd i've had the privilege of working with some of the top entrepreneurs online guys like ty lopez grant cardone bob proctor les brown a-list celebrities fortune 500 companies been blessed work with a lot of amazing people yeah and how did you i mean let's start with how the first one who was the first big client yeah so uh well i i was probably ty uh from what i understand he went to the barber shop i was doing work with um some clients in la and at this time was just kind of like doing marketing for mortgage companies and

helping helping them get leads and stuff like that and my clients sat down in the barber shop got a haircut and the bar was how's everything going he's like man I got this guy over in Florida that things are just blown up and of course this is like you know over 10 years ago and like uh you know I think about when I was a kid growing up and saying I was an I was going to be an internet marketer I could never said that because we didn't have internet back then you were a kid 10 years ago no no no no i'm i'm i'm saying 10 years ago but uh but yeah so he got a haircut and then the next person to sit in the barber chair was Tai Lopez. He's like, tell me about this kid.

What is he doing over there? And next thing you know, Tai's team called me up and said, hey, explain to us what you're doing. And invited me to come out and started working with him after that. So you ran his ads? Yeah, I ran his ads. I helped build all of his programs. Going back to 67 Steps and his real estate course. Did you do the Here in My Garage ad?

Our team helped run the ads. How was you? I got that every day. Fire. Fire. So what makes an ad effective in your eyes? What you feel like what makes an ad effective? Yeah, great question. You can look at an ad and you can obviously tell, well, this is good or bad.

Yeah, so I think it probably comes down to being disruptive and that kind of to what degree to what degree because we got council culture now we got yeah facebook banning your ads yeah obviously ips and you got to get a vpn and everything else so what like to what degree? I think I'd put it this way. You got to be disruptive in a way that separates yourself from everybody else's ads. Right. You know, so it's not about necessarily being shocking or anything like that. You have to be able to disrupt that scroll. And when people are scrolling, they're like, whoa.

And what makes it, what makes it disruptive ad? That's a great question because it's always changing. It's always changing. Yeah. So it's, it's like changing it's always changing yeah so it's it's like this i remember again this is years ago i started running ads on facebook before facebook started running ads on facebook so uh there was a time when everybody would run ads and it would have a red border around it and it was a long time ago and then everybody started doing that now everybody

starts doing that it's no longer disruptive and then everybody would say oh let's do this style and one person would do that and it would become disruptive then everybody would see oh man that really catches your attention so I I think the answer to being disruptive is to be unique in comparison to everybody else's ads gotcha right and so it's always changing so you always have to be on top of it so you've helped spend a billion dollars in ad spend for brands and creators what were the most successful campaigns you were part of uh well so kind of i guess it kind of defined you would have to define what success is yeah let's say in terms of eyeballs and conversions yeah yeah well so i would say revenue based uh we have clients that are making you know in the

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to get your free life insurance quotes and see how much you can save. That's policygenius.com course on a course yeah wow plus a group coaching and everything like that so disputes are probably low on those too huh yeah you know we always try to keep it below like five percent and stuff yeah courses are usually high actually right yeah yeah yeah for courses yeah you can see well so this is a hybrid it's coach you know you've got a group coaching you've got a course in you know weekly calls and things like that but yeah it's a i think about a 7 000 product and it does 1.5 million a week and and going i

mean it'd probably be up to two million so question since you kind of have the marketing aspect um when it comes to um you know ad space and all that how often how many stores or products you actually sell yourself or you're kind of like no i want to help everyone else bubble or yeah so i think so i've been doing the agency now for about 12 years and that is kind of 90% of our company revenue is agency. So we're running other people's ads. And, um, on an average year, we spend about $250 million in ads, YouTube, Google, Facebook, um, running ads for them. So that's 90% of what we do.

And it probably wasn't until the past, probably three years ago that I started offering my own courses coaching programs it's just kind of like you know clients and and people that follow me man you need to do your own course and stuff yeah it would seem like since you know how to effectively put ass together and market that you would probably be selling like everything right yeah you know so uh truth be told me personally i'm not running the ads you know i have an amazing team that you know they're the ones they have courses and they're running it but uh i've just been you know fortunate to build a good team and work with some amazing you're the mastermind yeah i guess you

would say i'm the you know the guy behind the curator yeah yeah yeah yeah so how did you find the team to run the ads because i feel like people struggle with that yes uh well for me it began where i was doing it i was running ads i was um you know doing all of the work building funnels and everything and then i would train someone and just they would excel in it and i would kind of grow them up but once you start to get to a certain level you know you know the people um like for example our youtube our guy that does youtube actually used to work for google so that's a great resume like i can do you i can do youtube ads i used to work i helped build the youtube ad platform so that's kind of you know a no brainer right right how are you adapting to people's attention spans shrinking? And

now the content is going from long videos to short form? Yeah. So I remember we used to do webinars that were two hours long. I mean, it was like the average webinar two hours long, too long. And I remember him but I can't Yeah, I remember I think Sam ovens had a three hour, he crushed it. Yeah. Three hour webinar. And he was doing great.

But then yeah. People's attention span has just, it went from three hours to the 90 minute webinar. That was like the standard 90 minute webinar. And then it was 60 minutes. And now we have, I call mini webinars and like 12 minutes is some of them. When I see 59 minutes, I'll watch it. But 60 is kind of like 60 minutes. When I say 59, 55 minutes, I watch anything over an hour is a lot.

Yeah, it is. What do you think of YouTube shorts and TikTok? Oh, it's amazing. I think that's there's huge opportunity there that people, you know, catch's amazing. I think there's huge opportunity there that people catch their attention. I know YouTube channels that have grown by tens of thousands of subscribers in just a very short time just using YouTube Shorts. indoctrinate and build a community just on shorts and things like that you do have to build that relationship so it does take longer to build that that no like trust with a community just doing tick tock videos and shorts that people want to get to know you yeah people want to build that relationship with you online that makes sense what did you learn working with Les Brown uh so I I traveled several years with Les he's an amazing guy so humble dynamic speaker and I you know he's just one of these

guys that even at his level he's so humble relatable and can just connect with people uh so is he's a great guy um again traveled with him i think if i could glean a couple different things from him uh he has a way of connecting with people in his message that just anybody no matter who it is he connects he relates to him and so in traveling you know if he would speak to this group of people, his message is his speeches would be different than speaking to a different group. So knowing your audience and stuff. Yeah.

Wow. What about Kevin? Kevin Harrington, the Shark Tanker? So let's Kevin Harrington is a guy that uh he does everything i mean like i think the last time i spoke on stage with him it was for an energy drink conference and i'm like you're speaking here at this energy drink conference and then you know it's like uh oh he speaks too yeah yeah he speaks on stage he really does everything he does everything and i mean it's like uh i don't he sponsors and partners with so many different companies and teaches and stuff he's just a hustler he's a hustler and you know one of those guys i'm like how can you do all this

i'm talking to people like yeah i'm partnered with kevin harrington like man everybody's partnered with him yeah what what makes a product good and what makes a product bad in your eyes either or on marketing standpoint I don't know once you have the marketing down you can actually make a bad product yeah yeah you could sell it absolutely absolutely yeah there's a lot of bad products that are making millions yeah yeah so I would think the number one thing that makes a good product from a bad product is results results that's it yeah i mean if if it doesn't matter if the videos are you know shot in somebody's garage it's not professional quality if someone can watch those videos and implement what's being taught in it and make money or get the results

that were promised, people are going to buy it. And you don't have, you don't have to market, you don't have to push it. You don't have to like, you know, force it down and throw you. Yeah. Cause people, the word of mouth and the credibility of it. So that, that was probably one of the reasons why I was hesitant to get into the space of being a coach and starting courses is because i remember uh sitting at a conference and this guy would be introduced as like man the leading expert on facebook ads blah blah blah blah blah blah they bring this guy to the stage i'm like this guy knows nothing about ads. I'm running all his stuff and he calls me every day. You know what I mean? And so it's like, I never wanted to be inauthentic about that. Like if I wanted to teach something,

I wanted to be like, okay, I know this. I was hesitant about ever entering that because I saw so many, I saw so many people that it was just an opportunity that they they may be charismatic and know knew a little bit and they would make money with bad products and i never wanted to you know be like that i saw you went skydiving in dubai yeah would you recommend skydiving to anyone oh absolutely i mean it was like i don't care I just can't. He's like, that's a white people thing, man. I ain't going to die. I just, I can't grab. I can't like, I like watching y'all though.

I'm not going to lie, but I can't like, I don't want to be on the plane. I'll be at the bottom. Like, I would try it. And the reason why is I like to put myself in uncomfortable situations. I just don't. my thing is my legs i don't want to break them you have a guy on your back i don't want to break my legs so so my legs i don't want to break my legs my legs didn't even touch oh okay so the instructor he says lift up your legs and he touches his legs touch and you just slide oh you're good come with me

it is together so I I tell you this the first 20 seconds that you jump out yeah it is it's like this things like you don't even know what's going on it is so intense wow and so my guy he uh he was australian and what was going through your head though like before you jumped out the plane yeah i know in the sky you basically like oh well this is basically if this how it ends it's gonna end yeah yeah yeah but on the plane were you like well i should have never even i should have never came so there's a point of you get beyond the nervousness and you're excited. What point is that though? Like when, when you're like, all right, come on.

Yeah. Yeah. Pay the money. Come on. When you see someone go out in front of you, you're like, okay, this is real. And so, so you're, you're nervous. And, you know, of course, by then I've already done the research. How many people die skydiving each year so they were like out of every plane like four died you're like okay i'm like i'm not doing

that i'm not doing that wait how many diver you are now i don't i don't know it's 10 people get on the plane four of them die so this so no it's not that minute so i i asked my uh instructor i said have you ever had any accidents or anything like that and he said five today he said he said none and he had done over ten thousand dives okay okay so that's pretty so he lied to you yeah yeah yeah well we just had someone on last week who broke his his neck right vitality yeah and it's fine oh well no that skydiving right yeah wow yeah but he was probably alone yeah no i was yeah but so so i jump out in that first 15 seconds things are just so how fast were you dropping so that so that's over it's it's about 120 miles per hour that you're so that floating it is not real like when they when, when they, when they open up, well, when you're going, you're going at terminal velocity, which is about 120 miles per hour.

So why does it look like they're kind of like gradually dropping, like on certain, on certain videos? Well, I think when you're, you know, those guys, you're just, you're, you're, you're feeling it, you're dropping. And then when they open the chute, then everything, you know, it you're dropping and then when they open the chute then everything you know can you breathe yeah yeah you can breathe but it is kind of like a you know you know one of those and so my my instructor he's behind me and he says all right mate you're ready to have some fun i'm like yeah i guess so and then he pulls the cord on this side and it spins i mean it does when he's like this and i'm in in the video you can actually see my face i go like this like that and my stomach and i felt like this nauseous feeling come over me and after he

slowed down he's like how'd you like that mate I go, I didn't like that at all. He goes, let's do it again. And he does it again. And so by the time I'm coming down to the ground, I'm queasy. My stomach is shaking and everything. And my personal trainer at home, I told him about it. He's an avid skydiver. He's getting his license.

He said, I cannot believe he did that on your first dive he said normally don't do that until you know you're pretty experienced and i was like well he just thought i was having fun yeah yeah i don't know about that yeah that's crazy is that the craziest thing you've done you'd say yeah yeah probably i've done some hiking out and uh there's a place in sedona it's called Devil's Bridge that's Arizona right yeah yeah and so you're up 500 feet and kind of like a little concrete uh you know a rocky bridge where you're up 500 feet and it's drop off on both sides wow yeah I've heard good things about Sedona yeah so you can see all the stars yeah how often do you do you do things like that like extreme type and they is it for a reason no i so skydiving is kind of like

it's that bucket list yeah okay yeah i want to do skydiving and i think i'd do it again do it again uh i don't know about bungee jumping but i think it's just you know at my age there's things you just want to, you want to do. What about hot, hot air balloons? What do you think about those? Nothing fun about it.

Yeah. You could get a good view just hiking. Yeah. Yeah. Would you do it? No. Man, you got to do something

just to scare yourself. No, listen, I just, I don't, when it comes to being in the air, a hot air balloon and jumping out of a plane or just like, you can't control those things. It's just whatever's going to happen is going to happen.

Which is cool. If it's your day, it's your day. Yeah, it's your day. But I'd rather my day be like at the house. I can control it. Ice cube balls. I saw a nasty hot air balloon landing on Instagram the other day. Like it was looping.

I don't want to be the guy like, see, we told these a**holes not to go in there. I don't want to do that. So it's, now I did watch on YouTube skydiving accidents. Before you went. Yeah, of course. I would have literally filed a dispute that day on there. Like, I'm not going. It wasn't me.

I don't know if you've ever seen this video. There's this video of this old lady she's skydiving and she starts to slip out of the harness oh no so when when uh when i jump out when the parachute opens the instructor says all right we're going to loosen things up so you'll be more comfortable and he starts loosening it up and in my mind i'm thinking don't loosen it up. So what happened when, when she slipped off? So she's just like the instructor is holding her, holding onto her harness and everything like that while they're going down. So the instructor is the only thing holding her in, not the harness.

Right. Yeah. Yeah. What do you think are those paragliding guys? Uh, just use a suit. Yeah. That looks cool. I mean, I think it's cool.

They just jump off cliff. So you would do that? No, I look, I said. That looks cool. I mean, that looks cool. They just jump off cliff and kind of. So you would do that? No, I looked cool. I said it. I literally said it. I like it. He's like, it looks cool. It looks cool.

I like watching videos. Yeah, I want to watch it. Yeah, yeah, yeah. He sees me and said it looks cool. Nothing I'm interested in. I'll watch you do it. I'll watch you do it. I'll be at the finish line like.

Man, that was really cool, man. That was really cool. I like it. I like it. Yeah, yeah, yeah. Oh, man. They have those, what are they, like suits you know yeah those guys so what is that is that they're actually flying on it yeah they're jumping out and they got this like

parasailing not parasailing but like it just like makes them like floating yeah how do you control it though figure it out sean i'm not doing it you have to skydive first to get that i think yeah i think there's there's places that you can do that tandem yeah oh okay what is it you somebody's on yeah somebody's on top and you're just along for the ride he's like this is too risky there's an indoor skydiving spot here i think i'll do that okay yeah i'll do indoor sky okay that's cool right yeah there's just a trampoline at the bottom so you're probably good if you yeah the air runs out i'll do indoor sky okay that's cool right yeah it's just a trampoline at the bottom so you're probably good if you yeah the air runs out i'll do it yeah that's just wind in the suit that's it that's it all right paul it's been a pleasure any closing comments where people can

find you yeah so you can follow me on instagram my instagram handle is paul just at paul um give me a follow that's it that's it at paul it's a good handle bro just friends with Mark you know Life Flex Wayne at the creator on Instagram it'll pop up on the screen somewhere right

Sean Kelly thanks for tuning in guys Digital Social Hour see you next week peace