Digital Social Hour - PTSD, Using OPM in Real Estate & Real Estate Tax Benefits | Brian Adamson DSH #311

Episode Date: February 24, 2024

Brian Adamson comes on the podcast to talk about remote real estate investing. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: [e-mail] Brian Links: WEBSITE: https://brianadamsonofficial.com/ FACEBOOK: https://www.facebook.com/brianadamsonfanpage IG: https://www.instagram.com/brianadamsonofficial/ YOUTUBE: https://www.youtube.com/@brianadamsonofficial TIKTOK: https://www.tiktok.com/@brian.adamsonofficial LINKEDIN: https://www.linkedin.com/in/brian-adamson-5355ab75/ FREE MASTERCLASS: www.iflipmasterclass.com Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

So you got guys making six figures in their first year with us? For sure. That's impressive. For sure. So like buying the houses and all that? Yeah. So we teach people how to leverage other people's money. So 90% of our students do their deals with no money out of five.

Wow. Yeah. It's amazing that a lot of people are on the sidelines waiting to get started because they think that money is their barrier. Yeah. But it's not. It's not the money. It's the knowledge.

Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests, and it helps us grow the team. Truly means a lot. Thank you guys for supporting, and here's the episode. Guys, we got Brian Adepson, real estate expert here today. How's it going, man? Good, man. Happy to be here. Yeah, all the way from Orlando. Yes, sir. Yes, sir. It's worth the travel. Hell yeah, we, sir. Yes, sir. You've been in... It's worth the travel. Hell yeah, we're going to make it happen. You've been in Orlando for a minute? 13 years now.

Wow. Originally from Detroit. We moved to Orlando December of 2010. Okay. Why'd you make that move? The weather. Yeah, Detroit's cold, right? Exactly. And were you doing real estate in Detroit, or did you start in Orlando?

Yeah, I started in Detroit 2006. I started my junior year in college. Wow. Had no idea what I was doing, but a buddy of mine was flipping houses. He was like, look, I got these buyers. They don't have down payments. If you want to put up the money, cover their down payment. When I flip in the house, I give you a return on your investment. Okay. And so I started with a six, $7,000 refund check. Damn. Yeah. Back in 2006. And then I quickly figured out if they buying properties with no job, I probably could do the same. So started buying rental property in college. And then 2008 happened, right? I wasn't prepared for that. But I wasn't jaded. I was so new to the

business that while people were running away losing their shirt, I'm like, yeah, I got nicked up a little bit. But these properties are a lot cheaper now. You know what I mean? Stuff I was paying $150 for was now like $28,000. So I was I was like I'm gonna go do more it is so you know I bought close to 20 doors I was 24 25 years old at the time Wow and but I still didn't have any education you know just out there kind of fumbling my way forward and then hit my fundamental ceiling of achievement about eight years in just making too many mistakes. And, you know, we can get good at the wrong things, right? And so my philosophy wasn't working anymore because stuff wasn't as cheap as it was. You could make money by mistake back then just from buying things when the market was compressed.

And finally when it got mentorship and learned how to, the actual skill, right, and building a business and asset protection and how to fix and flip and raise capital and all those types of things. And then, you know, started doing active income and then eventually got into commercial multifamily. But Detroit did start out as my primary market. And then, you know, once I moved to Florida,

started doing some things in Florida and a couple of other places, but, you know, find my way back to Detroit as well. Now I own, you know, my apartment buildings up there. Nice. I like what you said, because everyone thinks you're an expert when the stock market's up, when crypto's up, you see all these people selling their picks and their courses. Everyone can make money in a bull market. For sure. But with real estate, you know, after 08, you could buy any house and make money on it. 100%.

And people thought they were smart. Until they figured out they weren't yeah so when when it did crash in 08 was that your biggest loss you took no no i i didn't i didn't have enough then to really take that big of a loss we did we built a new construction home in 2007 so we graduated college, moved into this 300,000, 2,500 square foot house. And that was great until it was worth 168 18 months later. You know what I'm saying? So we got nicked up a little bit, did some short sales back then, which weren't popular. Deed in lieu of foreclosure, got from up under some bad debt. But when I actually started to scale my business is when I got into trouble.

I lost a half a million bucks. Yeah, yeah. I mean, it was extrapolated out over time. Yeah. But just, you know, it was a humbling experience. You know, I look at it like God actually used that opportunity, one, to show me my blind spots, right? And two, I didn't know five, six years later he was going to put me on a platform and start teaching people all over the world how to build six and seven figure businesses in 12 months for themselves.

So that opportunity afforded me the wherewithal of the gaps that existed in this industry as it pertained to education, coaching, all the rest of it. And so when I started my platform, I built it from mitigating against the downfall that I had. Because I realized that anybody that signed up for this business is susceptible to all of those things that went wrong with me. Contractor problems, not having the proper accountability measures in place. Shout out to the Science of Scaling podcast hosted by Mark Roberge. It's brought to you by the HubSpot Podcast Network,

the audio destination for business professionals. Each week, Mark, founding CRO at HubSpot CRO and senior lecturer at Harvard Business School, interviews some of the most successful sales leaders in tech to learn the secrets, strategies, and tactics to scaling company growth. He recently had on the head of sales from open ai and that was a very interesting episode on the future of ai listen to the science of scaling wherever you get your podcast today he's not having the proper systems and processes in place and you just start

hemorrhaging money especially when you're doing it to scale. And so, you know, I tell people it was like one of the darkest, brightest moments for me. Wow. You know, because I was able to repurpose that pain, you know what I mean? Eventually at a later point. Yeah. I think it's easy to get carried away, especially when you're using OPM, right? You just want to buy as much as you can and you're not really doing the due diligence at that pace for sure for sure yeah i mean we were really good at analyzing the deals but our processes were were broken you know and people were stealing money and contractors were you know uh not very forthright with bids and things of that nature and you know my ignorance disallowed me to hedge against that wow right and so it was it was you

know half a million dollar education it put me in position to make millions thereafter but you know definitely a painful process dang so taking a hit like that what was it like rebounding to take you years uh it seemed like the loss took longer than the rebound honestly okay you know because i had already built up so much momentum. And I think that's one of the biggest challenges for most people is when you go through something like that, right, even on a smaller scale, the best thing that you can do is to keep going. People stop, right? Yeah. And it's like, well, how do you win if you stop?

The only way to win is to keep going, you know? Yeah. you win if you stop the only way to win is to keep going you know yeah so uh yeah i the the rebound actually was faster than uh the process of just hemorrhaging the money wow that's cool yeah and you're able to teach thousands of people now right oh for sure yeah sure and teach them you know we got students in denmark japan afghanistan all throughout the states you know because when i moved to florida I learned how to invest remotely. And so it's really just, I mean, while I practice it from afar, many of our students do, especially those in Cali and Vegas looking for cheaper markets, but, but it's really about having

the right infrastructure in place and being able to replicate your day-to-day activity through someone else. Right. So if I learn how to hold contractors accountable, analyze bids, you know, run the day to day operation and I can show someone else how to do that for me, then that frees me up to do my two highest and best use as an investor, which is raising more capital and looking for more deals. Right. So this is how we're able to teach people with 10 to 12 hours a week how to go out and build a six- and seven-figure business because they can do it in tandem with their corporate situation

or if they're a business owner. And then eventually, if they had an appetite, allow the business to then replace whatever they do on a day-to-day basis. Wow, so you got guys making six figures in their first year with this? For sure. That's impressive. For sure. And how much money do they need to start to achieve those results?

Well, I mean, paying for education is the price of admission. Other than that part, I mean, just in terms of like buying the houses and all that. Yeah. So that's the interesting thing about it, Sean. So we teach people how to leverage other people's money. So 90% of our students do their deals with no money out of pocket. Wow. Yeah. That's awesome.

Yeah, for sure. I mean, it's amazing that a lot of people are on the sidelines waiting to get started because they think that money is their barrier. But it's not. It's not the money. It's the knowledge. And so once you have the knowledge, there's always more money on the sidelines than there are viable opportunities and good operators. So if you can put yourself in that good operator status and go out and present ideas to people who need to deploy capital, we were just talking about that offline, right? Like there's people that need to deploy capital, but don't have the time or the interest to learn how to become a proficient real estate investor. So that's what we do. We equip our students with that skill set and wherewithal to where they come as a value add to people that got money that's sitting around literally losing money every day that it sits into a bank account. Yeah. People don't even realize how much they're

losing. For sure. Isn't it like 20% a year right now? Oh my God. It's an ugly number. Yeah. Ugly number. Nah. Having money is like the worst investment right now. 100%. Yeah. But with the real estate market, so all over the place right now, what are your overall feelings on property values moving forward and interest rates and all that? I think personally, right, nobody knows. I think rates are going to come down significantly by end of quarter two, one end of quarter three next year. Oh, that quick? It is election year. Yeah, true.

So everything always gets better around election. Right. Short of that, you know, I think values, I think values are going to stay pretty solid, to be honest, just because it's still an inventory issue. While there may be less buyers in the market because of rates, but people that need a home are going to have to buy one. There won't be any move up buyers because people are not going to get rid of the two, three percent that they got during. Right. So it'd be very few of those. But there are people out there that have a legitimate need to still buy a home and they're going to have to figure it out. That's true, man, because I've been in Vegas for a few years and they ain't dropping, honestly. Like I've been looking for years and expecting it to drop. And

honestly, some of them even went up. For sure. For sure. Yes. It's pretty wild, even though the interest rates went up. There's,'s yeah that supply issue with certain cities absolutely yeah you know and the luxury market is always going to be a little more finicky just because you don't have as many players in that market but that market always does well as well because the people with money gonna buy what they want regardless that's true right they don't care about interest rates so yeah and we're getting nba. We're getting MLB We got the spear. We got a lot of things popping out here for sure. Yeah, sure You mentioned you're you're really good at raising money. That's one of your two best skills. How much have you been able to raise? Probably about 10 million bucks to date Wow. Yeah, that's impressive man. Yeah, and was that all like private investors private investors?

Yeah, I've been blessed. I was just having a conversation Yesterday on a podcast like I haven't had to do a true syndication, like, like a fund. Yeah. Like a fund. Um, I just been blessed to be in position around people that, that had the means and, and, and just to be clear, like I grew up on the West side of Detroit. My dad was a firefighter for 30 years. My mom was a cashier at a grocery store. So I just, I wanted to make sure I clarified that so that people watching this don't think that I just had this silver spoon, right? It's like, no, I've just continued to make the right investments in myself and put myself in the environments where the people are that I need to complete the mission that I have.

And I think that's one of the biggest disadvantages is people trying to do a new thing in an old place. For sure. You got to get out here and position yourself around the people that you aspire to do what they do. Was getting that first investor the hardest? Oh my gosh. It absolutely was. I'll never forget. It was like 26,000 bucks I needed on my first flip. And it took me three, four months to raise that money, man. Damn. It's a lot of psychology built into it as well. Right. And until you understand personality types and really get clear on the pain point and the payoff, then raising capital isn't as straightforward as many people think. And so we take a deep dive in that inside of our program because once you learn that, then raising capital becomes a lot easier. But I remember it took me three months to raise $26,000. It was crazy, bro. I laugh about it now because I sit across

from people and it's just like, yeah, it's a million bucks. And it's like, because the thing that we take for granted is if they got the capital and they want to do it, they're just waiting for you to show them A to Z. Like, show me the bridge. How do I get from here to here? And when does it happen? How does it happen? And if you can clearly identify the payoff, then you're good. Yeah. Yeah. I like what you said about psychology because there is a lot of human to human connection there when you're raising money. 100%. Yeah. People will invest if they like you. 100%. Because here's the thing. People are truly investing in you. The deal just gives them an opportunity to make you invest the boat. Facts. I love that. That's so true though.

Sometimes people just want to build a relationship with you. That's right. Yeah. And they'll give up like a better deal on paper just to work with you, build that relationship. Absolutely. Yeah. I noticed that too, for sure. Um, so what's like the next plan, like with the market right now, are you still raising capital doing deals? So I I've been stabilizing some of what i bought uh last year and because we had some some heavy renovations and we're doing some lease ups but 2024 i had planned to to buy my first hotel wow i got the appetite to buy international flag hampton in something like that nice um but i don't know i i've been praying and just trying to stay still because while that's what I want to do,

it seems like there's more and more people coming to me that just need the help of getting clear. They're tired of living life by default and want to live it by design, and that's one of my gifts to help people kind of pull that out of them, take their natural gifting and show them how to monetize it. And so

I've been extremely busy with that. And quite honestly, more than any real estate transaction, I get fed from feeding. So, you know, helping people build out the lives that they want is something that I'm passionate about. Yeah. I mean, it's I'm still putting one step in front of the next, right? Because Faith Without Works is dead. This is how we figure things out. Are you interested in coming on the Digital Social Hour podcast as a guest? Well, click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to about business and life. Click the application link below. And here's the episode, guys. Throughout the process of walking it out,

but 2024 very well could be my first hotel acquisition. And then 2025, I want to start doing mergers and acquisitions. Yeah, the hotel numbers must be insane. If you have good occupancy, I assume the margins are phenomenal. Oh, for sure. Yeah, for sure. It must be. You probably need like a great area, though. Like you can't just pick some random hotel. Probably not a good idea. But I find that, you know, destination obviously is great. And then, you know, the idea really came to me when my wife and I were taking our daughter to Georgia to college. And I just saw how many hotels were just like parking lots full right off of the expressway. And so ideally, if i don't get into like a tertiary

market that has a big draw like a convention center or something yeah like our daughter used to dance uh uh competitively and they will always have like nine ten months out the year these hotels will be sold out around this lakeland convention center there in orlando and so that that kind of gave me an idea of a good a good draw you know what i mean in terms of a purchase it's not off of expressway or something like that yeah that makes sense so your daughter went to college you also went to college i did is that something you push on her because right now you're doing real estate which you didn't learn in college right yeah for sure i do not push education on my daughter okay at all. We actually advocate for her to, she's so gifted.

She's been a paid actress since she was 12. Wow. Right. She's got her SAG card. She's been on, you know, ATL with Donald Glover. Nice. Right. But, and so she wanted to go be a cardiothoracic surgeon initially.

Then she figured out she didn't like biology. And so then that went into healthcare administration. And then that turned into, now she's at Life University working on her doctorate of chiropractic. And so I just told her, I'm like, listen, you got a ton of skill, ton of gifts. She's been a business owner since she was 19. She flipped her first house at 18. So the girl could do whatever she wants to do. And I just told her, don't pigeonhole yourself.

If you ever find that you're wasting time in college, get out. It's a ton of money and opportunity for her. don't pigeonhole yourself if you ever find that you're wasting time in college. Get out. It's a ton of money and opportunity for her. I love that advice because a lot of parents really push it on their kids, and they almost feel like they're forced to go. Yeah, that's, in my humble opinion, I think that's a poor, poor way to go. Yeah. You know, because unlike when I grew up, right, I'm 40, right,

so I grew up in the 80s and the 90s. Information wasn't prevalent. Right. I didn't I didn't have an avatar of what I wanted to become in life. I just knew I wanted more than what I saw around me. Right. Whereas now there's avatars everywhere. Everywhere. Every day. Right. You just pick that phone up and pick one. You can learn so much. Oh, my God. And so I think you're putting your children at a disadvantage. To me, it's almost ignorant to tell them to go to college if they don't aspire to do so. Only because you thought that that was best for you based on your generation and where you come from. You're holding them back by, and this is so important, Sean.

I tell people that we should only take advice from people that have had success in the area we want to go into. Regardless of relationship i love my parents to death but my dad was the first to call me when i quit corporate american was like i'm glad you didn't listen to me because his whole philosophy was go to work 30 years wow because that's all he knew right and so we got to be careful that that we don't push our own uh experiences and lack of wherewithal on our children. We're really holding them back. Wow, that's such good information because your parents want the best for you, but they don't know the best route for you.

For sure. Because it's a different generation. For sure. Going to college for our parents was normal. 100%. Yeah. Right? Or even in my case, not normal because they didn't go, right?

So the next step for me was going to college. And that was a big deal, you know. But as I went there, it really wasn't. For me, my biggest accomplishment in college was I grew up in inner city Detroit where I was 99 percent of the population. When I went to college in central Michigan, I was 3% minority. That's a huge change. Oh my God. You talk about a culture shock, right? But it made me so much more well-rounded to immerse myself in an unfamiliar environment like that. And that's the piece that prepared me for the world more than anything in college wow i don't remember a formula right like like none of it but but that experience i couldn't have

gotten that in real time coming from where i come from yeah there is some good social skills you pick up in college and networking um growing up in Detroit though did that really leave an impact on your future yeah I did yeah I uh back to proximity you know I knew since I was 12 that I had an affinity for money yeah and I knew I'd be a money guy honestly and you know looking at my parents why they I love them to death for their work ethic. They just didn't exude the life that I, or emulate the life that I wanted. And so, you know, the people that did were the people in the streets hustling. And so I found myself, you know, emulating that lifestyle. And I was 17, my senior year in high school, caught a case, was looking at a four to 10

year felony. Damn. Yeah. It was going off to college on a four-year academic scholarship. Wow. So you were good in school. Yeah, yeah. Always, always.

Because I'm an executor. So it wasn't that I always retained the knowledge. I just knew how to maneuver enough to get the good grades. Right. Because that was the goal, right? And I see so much of that show up even in my business that I'm just an executor. Some people are initiators, other people are executors, right? And once I know what it is, I'm always figure out how to get it

done. And so, you know, I was going off to college for a right academic scholarship as one could imagine. I was still, you know, unsure about my freedom, right? So I flunked out, lost the scholarship. My now wife got her pregnant during that same time wow so that transition from 17 18 years old was wild for me uh at that same time i found christ and i didn't fully understand understand what that meant at that time but i knew that i was going down a dark place and hell was probably a part of it damn and um you know he knew my heart and he started making some changes in my life you know got on the other side of that case fully expunged from my record

got rematriculated back into colleges where i found real estate and graduated soon cum laude and i told you about our daughter and you know we going on 17 years of marriage so yeah by his grace you know i mean everything worked out but that's just another another testament to whatever you're out there going through you just got to keep going what a journey yeah keep going having a kid at 18 must have really like motivated you to do better quicker right for sure for sure you know i i just got to be completely honest because i think a lot of people struggle to find their why and what happens is you get into these, these rooms and these conferences and everybody's talking about

their why. And I think everybody feels as if it's got to sound like everybody else. Right. And for me, I discovered my why is me. Like God puts something deep down inside of me that disallows me to accept failure in life. Wow. And every day, if I don't feel like I'm moving the needle towards putting points on the board, I feel like I'm failing and it's almost depressing for me. And I'm grateful that I have it because it never allows me to be comfortable. Yeah. But my wife, my daughter are the byproduct recipients of me serving that Y every day. So it's not to diminish them as being important and a part of it, but I just know the thing that really drives me

is this thing that I can't let overtake me every day. Yeah, I have that too, man. Do you have trouble relaxing? I do. Yeah, same. Even on weekends, because I try to take them off. I just can't let overtake me every day yeah i have that too man do you have trouble relaxing i do yeah same even on weekends because i try to take them off i just can't yeah i did for the last almost two years i started to acknowledge the sabbath right you could do it any day of the week i do it on sunday because that's the most practical day for me yeah so i grind hard six days on sunday i completely shut it down i soak up YouTube I feed myself I stimulate every aspect

of my spirit my soul uh and that that that helps to replenish you know I mean it really does and I've been instrumental for almost two years and doing nice I see a direct like correlation between doing it and how I feel and result wow taking that day off 100% it's only a day but it'll blow your mind when you really detach yourself from everything and only feed yourself those things that you find to be enjoyable during that time it's a good reset replenish your soul yeah yeah because sometimes you're just grinding non-stop and you can't take a step back and look at what's going on for sure yeah i was like that for years yeah seven days a week yeah yeah have you ever had burnout? oh my god 100% my consultant

he told me have you ever done a sabbatical? I was like what's that? he was like have you ever wondered how I've been married for 25 years and how I've done all this in business, et cetera, et cetera?

And I said, not that you say it that way, I guess, you know, I'm curious. He said, because I take sabbaticals at least once a year, and I try to do them every quarter, if not semiannual. So he sent me on my first sabbatical. I went down to the beach by myself, kissed my wife goodbye, told her i'd be home in 48 hours and um i just took my time spending time with myself with god and just you know went to the spa like really just hung out with myself by myself 48 hours on the beach on the beach so where'd you sleep well i mean i slept at the hotel on oh yeah yeah yeah yeah yeah i wasn't out there in the wilderness you know but but um when i came back and my wife can attest to this i was a different guy wow i had more margin

i had more patience for my team for my family for myself um man it's burnout is a real thing bro and you could really start breaking things in your close proximity if you don't correct it yeah you know wow that's cool yeah sometimes you need some alone time i guess yeah for sure for sure literally kept my phone on do not disturb and i got the biggest revelation while i was there and god basically told me that he wasn't taking the circumstances from me that he wanted me to get better in the circumstances yeah wow that that was deep man that's super deep you know what i mean and so i left there with peace though and i left there resolved understanding that in order for me to be the one of my family it's it's it's a price to pay for that yeah and the problem's not going to go away. You just get better at dealing with them.

And, you know, part of that discovery was also the sabbatical. I mean, the Sabbath piece. So after the sabbatical, I started being more instrumental about doing the Sabbath once a day. I mean, once a week. And that combination together, I think, has been a winning formula for me. That's awesome. I've sent some of my students on them, and they've come back and raved about it. On the sabbaticals? Yeah. Wow. How often are you doing them? Every quarter? Once a year. Once a year? Yeah. Nice. I'm going to try that, man. That sounds cool. Yeah.

How important has having a girl been by your side this whole time? I wouldn't be here today without her. Wow. Literally. Like some people say that cliche-ish this whole time? I wouldn't be here today without her. Wow. Literally. Like some people say that cliche-ish. No, I literally wouldn't be here without her. Yeah. She's been with me through every, I mean, I scared her to death, right? 17, get her pregnant at 18.

I don't know what's going on with my freedom. Like, you know, and she had a lot of good stuff going on when I met her. And, but yeah, I just appreciate her not giving up on me and believing in me. And I tell everybody, her and God have been the two constants in my life the last 20-something years in this paid dividend. That's how I feel about my girl, man, because we've been together seven years since I was broke. And I see all my single friends really struggling, honestly. Yeah.

Because they're just out here trying to hook up with a new girl every week and they feel lost and i see it it's counterfeit yeah right you're never going to fill that void with counterfeit yeah yeah having a good girl and you see all the top entrepreneurs they all got a good girl by their side man it's requisite bro like and i'll wear her out i'm sure but but she knows what her assignment is as well. She's really there to support. But that don't mean lose herself in the process, right? She's fully her, but then she's in full support of me at the same time.

Yeah. And, yeah, we do need it. Yeah. Was there a lot of fighting the first few years because you were trying to work all the time? First few years? First 15 years um yeah you know i had to i had to look and just take inventory on what was the thing that moved the needle most in my life in terms of business yeah and it was coaching and so i had to keep that same energy and we went to marriage

coaching i started to you know do uh family therapy with my daughter uh you know i had to get a coach in every aspect of my life because otherwise then it then it does show what i care most about and i think that's the biggest detriment being in business and being a driver is that if you're not careful that thing can supersede everything else yeah and we got to be careful about that that's cool you're able to put you go to the side and admit that you needed some help some support 100 most guys wouldn't admit that i feel like you know what i mean yeah i could see that yeah that's cool man well Brian, it's been awesome. Anything you want to close off with or promote? Yeah. So first thing is you're never going to be fulfilled until you do something fulfilling. Right. And I think everybody is out there living life by default instead of by design. I just

encourage everybody to do that. And then also I want to leave everybody with a free gift. But those that are curious, not even curious, those that are serious about building another six or seven income, seven figure a year income stream. I want to give you a free gift. Go to ifliftebook.com and get your free copy of my remote investing guide and just follow it and let me know. And you guys can find me at Bryan Adamson Official on all platforms. Look forward to connecting with you. Love it. Thanks for coming on, man.

Thanks for having me. Yeah, we'll put the link in the video. Thanks for watching, guys, as always. See you tomorrow. America, we are endowed by our creator with certain unalienable rights, life, liberty, and the pursuit of happiness. By honoring your sacred vocation of education, you impact your family, your friends, and your community. At Grand Canyon University, our online bachelor's, master's, and doctoral education degree programs allow you to balance online coursework

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