Digital Social Hour - Radical Honesty: The Key to Scaling Your Company | Sam Taggart DSH #1264

Episode Date: March 24, 2025

Discover how *Radical Honesty* can unlock new levels of success in your business! 🚀 In this episode of the Digital Social Hour Podcast with Sean Kelly, entrepreneur and sales leader Sam Taggart shares the game-changing mindset behind scaling companies, building trust, and embracing authenticity in life and business. From private equity roll-ups to coaching sales teams, Sam reveals how radical honesty can help entrepreneurs break free from stagnation and achieve exponential growth. 💡   Tune in as Sam dives into the importance of coachability, overcoming ego, and building resilient relationships—both in sales and personal life. Whether you're aiming to scale your company, improve your leadership skills, or find deeper alignment in your life, this episode is packed with valuable insights you don’t want to miss! 🌟   📺 Watch now and subscribe for more insider secrets on the Digital Social Hour with Sean Kelly! Hit that subscribe button and join the conversation. 🙌 Let’s grow together—don’t miss out! 💼🎙️   CHAPTERS: 00:00 - Intro 00:29 - Sam's Latest Business Venture 01:38 - Finding Businesses to Roll Up 03:44 - Ego is the Enemy: Overcoming Challenges 05:00 - Shoutout to Kinsta 07:22 - Importance of Having a Coach 11:24 - Your Second Marriage Insights 16:31 - What Went Wrong in Your First Marriage 17:50 - Navigating Tough Relationships 21:24 - Impact on Family Relationships 25:26 - Your Ayahuasca Journey Explained 28:57 - How Ayahuasca Changed Your Life 31:40 - The Experience of Having Kids 36:06 - Where to Find Sam’s Book 38:57 - Outro   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Sam Taggart https://www.instagram.com/thesamtaggart/   SPONSORS: KINSTA:  https://kinsta.com/dsh   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/   #highticketcoaching #coachingbusiness #howtogetclients #b2bsales #businesscoaching

And what your actions you don't sometimes realize having a consequence. I think a lot of people in a relationship don't understand how this union of a relationship that you make an agreement in, it's self-serving sometimes, but then you don't realize the residue. It impacts energetically, you know, traumatically to your park. to your park. Alright guys, we got Sam here today. We're going to talk sales and talk life. Thanks for coming in today, man. No, thanks for having me.

Yeah, what's the latest thing you're selling these days? Coaching. I mean, a lot of, I guess, the future version of people. And I'm actually selling companies. I guess the latest is I'm working on a private equity rollup with these roofing companies. So it's selling business owners and giving me their business so that I can help them scale and have an acquisition. And it's kind of a fun project that I've been working on.

Yeah, that's needed, right? Because a lot of people struggle to sell their business. Yeah. It's like, do the statistics. It's like out of one out of like 10,000 companies that were actually go public rack have an acquisition. And it's like, that's like 0.01%. Yeah, it's probably even less than that. Like, but it's, you know, people don't start a business with the end in mind, right?

They start these businesses and then they're like five, 10 years in and they're like, I'm bored or I don't know what to do. And where am I going with this? And now in a hamster wheel up and down on the entrepreneur roller coaster. So I was like, what if I can help, you know, obviously our Forte is more home services and direct sales. And so it's like giving that direction has been kind of an obvious next step for our consulting companies.

Yeah. There's, there's also a lot of boomers aging out too. Yeah. I under these Cody Sanchez talking about this. So there's a lot of businesses doing solid revenues, but they don't know what to do. Yeah. What do I do? Cause their kids don't want to take part in it and they got an asset, but they

don't know how to sell it. Yep. So that's what you're doing. Yeah. That's cool, man. How are you finding the businesses to roll up? Well, natural progression. So for eight years we've coached, uh, you know, door to door sales and mainly

the roofing, solar, pest, alarm, satellite, you know, fiber, whatever. And so what's funny is the private equity money. So for eight years, we've had thousands of companies we've helped tens of thousands of salespeople. And our track record is just like, dude, well, 10 X companies really quick. Cause we hire a bunch of ninjas. They go out in the field and they door knock and they self-generate their carnivores, hence the new book I came out with, Eat What You Kill.

And so we teach these kind of, like yesterday I spoke in Orlando to a bunch of pressure washing window washing companies and they're just like, dude, we need this. You know, they spend all this money on SEO and all these things. I'm like, what if you just got like five sales guys to go actually eat what they kill? Oh yeah, why don't we do that? So teach us how to do that. So for eight years we've been coaching companies how to do that. And a lot of our clients, we have 100 business owners

in our mastermind. We take them for four to 40 million. And they're like, bro, we're drinking your Kool-Aid. Tell us what to do next. And I'm like, private equity sector's leaving tech quite a bit because of AI. And they're afraid of all the innovation. And they're like, how do we move into more essential services?

It can't really get disruptive. And you take pest pest control or, you know, roof. It's not like AI can do anything to that. And so they're needing a place to park their money. And so it's just getting really, really sexy for these financial groups. And so I'm like, guys, do you want to go make a quick 40 million? And they're like, yeah, what do we need to do, Sam? Like we trust you.

So it's kind of fun. That's impressive. Well, you got the track record. So it's not as difficult sell as for other people. Yeah. It's not like I'm cold outreaching on LinkedIn. It's like, Hey, I've coached you for three years. Do you trust me?

And they're like, sure. But then you still got to be like, bro, drop the ego. Like let's go build something like a billion dollar thing and help them. Do you see a lot of salespeople started with ego? Oh, I do. I mean, we all do. Like, I think that's the, you know, one of my favorite books is ego is the enemy by Ryan Halliday and, you know, you think of like how often we think we know

everything, but I think that's the demise of any sales rep, any business owner is it's like you're limiting your progression because you're not willing to be coachable. You're not willing to be, you know, I actually fired a guy. I fired, I fired my biggest client later two weeks ago. He's paying me, you know, several hundred thousand dollars a year. And I was like, bro, you're not coachable. Like as much as you want to grow, you know, I was, I was tasked to take them from 100 reps to 600 sales reps in six months.

And I'm like, cool, let's do it. We got to like 350 in four and a half months and like we're on track. But I'm like, bro, me having to pick up the phone and talk to you is like killing me. I don't need your money. And I was just like, I only take on two or three clients personally.

And I was just like, you're fired, bro. three clients personally and I was just like you're fired bro Yeah, and and they were like wait, but you still like us, right? Cuz they didn't want me to like tarnish their name or anything like that. I was like, yeah, like you're cool I just it cost me my piece trying to get you on the phone and talk to you and coach you and I'm like I'm gonna watch this house of cards come down you you And And there's not, not like, I hope that on them. It's just, I'm like, you're not a good leader because you're not coachable. And I was like, good leaders are coachable. Good leaders know how to take feedback.

They know how to, they know how to win to balance the game of confidence and humility and that, that duality is, is very important as a sales rep, as a They know how to, they know how to win to balance the game of confidence and humility. And that, that duality is, is very important as a sales rep, as a business owner, even like from a sales rep standpoint, a customer sitting there trying to tell you something. But if you're so fixated on the way that you need to sell them, you're talking about the golden rule, which is treat others as you would like to be treated. And so you're projecting your ego in the way that you would buy and the way that you're thinking and the presentation that you have planned instead of being flexible, like the platinum rule, which is to treat others as they will like to be treated. So it's like this concept of like drop your ego and be flexible,

like a chameleon and say, Hey, help, like, help me understand what you're needing, not what I'm needing. Right. And that is how you really create progression. I agree. Yes. I think a lot of people get stuck because they're not coachable. Yep. And you see it at all levels, even millionaires.

Yep. Like they get stuck at like seven figures a year. Yep. I think it's cause they, they found what works, but they're not willing to do something new to get to that next level. Yeah. Yeah. That happened with me too.

I'm, I, I'm still in it. My wife, she's over here like, who's coaching you? I'm like, yeah. So like, anyway, I fly out to go hang out with the Dan Martell and this guy, Chris Smith and like two weeks in Hawaii. Dan's been crushing her. Oh, Chris Lee's mastermind. No, Chris Smith. Oh, Chris Smith. Okay. He does campfire. He's in Hawaii, but Dan Martell, it's like a little couple thing. And then, so I have this year, I was like, all right, I'm gonna spend a hundred grand on effort coaches. Cause there's been like a year and a half since I had like really invested money.

And I was like, you're right. Like I did have a stagnant year last year. And I was like, what was the difference? And I was like, nobody was freaking kicking me in the nuts. And I actually think like the best CEOs and the best top performers in sales, like they actually like having somebody kick them in the nuts. You know what I mean? Like real good performers are like, give it to me.

It's the ones that take the emotional sensitivity and they're like, ah, da, da, da, da, and they're always coming to the excuses. It's like, if you had somebody in your life that was just like, like I remember I went through seven marriage counselors and nine years of marriage. And it wasn't until my seventh marriage counselor that was like, calling me out. You know what I mean? Like, think about that.

Like he was just like, no one is the balls to, cause I'm such a sales guy. I sell all the other sales. I sold all the other marriage counselors. I'm like, I'm the shit. And she's the issue. And you know, like I'd manipulate my counseling sessions because I'm really good with language and he was just like, I'm the shit and she's the issue. And, you know, like I'd manipulate my counseling sessions because I'm really good with language. And he was just like, I'm not going to buy

in your bullshit, dude, like own your truth. And like, he just fricking hit me between the eyes. And I was like, ah, thank you. And what came of it is I never wanted that relationship and I called the marriage and I got divorced. And, but it was like, he freed me from my, I guess, like, what's the word? Like I was almost like manipulating my happiness.

I was almost like living out of real alignment. Were you lying to yourself? I was lying to myself. Like I was lying to her, I was lying to the counselor, I was lying to myself, I was lying to, you know what I mean? And he's just like, stop lying. And I'm like, touche. You think of fat people do that? You think broke people do that?

You think, you know what I mean? I watch people like that have no money and then they lie through, I gotta look good. I don't want anybody to know. And I'm like, how about you just like tell the truth. You're broke, bro. Let's fix that. Let's start there.

And nobody like wants to just say what it is. Yeah. And I was like- It's hard to get to that level, right? Yeah. Mindset where you can just accept everything. True acceptance. Let's find radical honesty. wants to just say what it is. Yeah. And I was like- It's hard to get to that level, right? Yeah. Mindset where you can just accept everything. True acceptance.

Let's find radical honesty and let's like own where we're at. Yeah. Everyone's got insecurities, whether it's their weight, their height, their money. All of it. Yeah. And that's where the coaching side and I'm working on it as a business owner even. I mean, I got 50 employees and I like to be liked. The insecurity of like, what if I say you're sucking at your job

and then they don't like me and then I got to show up to the office tomorrow. But I'm like, that's not serving anyone. You know what I'm saying? No, I used to be a people pleaser and I even tried to please bullies that were bullying me. That's how much I wanted to be accepted. And it's like, why do we do that? Yeah.

It's like so dumb. So dumb, dude. It's like I'm sacrificing. Free candy bars just so they would like. Maybe he'll like me. Yeah. It's like, you're an idiot. You're running this company and you're waiting for the approval of your

freaking $60,000 employee. Yeah. And then over here like, I'm backwards. I had to change that mindset when I started the podcast and started seeing comments because I'm like, all right, we're getting thousands of comments now. I can't please every single person. I just got to accept that half the comments are going to be negative sometimes. I had a guy yesterday comment on one of my posts saying, you should cut your hair.

It was like, my wife's super hot. She loves it. Like, like in my head, I like kind of took it. I was like, yeah, you're right. It was kind of getting like people's perception, their judgment. And I was like, no, it's good looking. And I like it. Yeah. Suck it. It's like, you know what I mean? But like, it was hard. I was like, oh, yeah. You seek out that one native comment in the sea of hunter positive on some stupid. Cause we, we live off feedback. Yeah. You got remarried though?

Yeah, I got remarried. Nice. I had a good three year, just like, I had to live out my single phase for a minute. I got married when I was, you know, I went on a two year service mission in Argentina. And the day, basically week I got home, met my first wife. Wow. And, you know, I was, they call it missionary goggles where it's like you're living in a foreign country for two years. Can't touch a girl, live with a dude, always with somebody. You know what I mean? You're just like,

Woman! You're like, finally I'm free! You know what I mean? And got married within nine months of being home. Damn. Yeah. I met, married in nine months. You get engaged or you just went straight to marriage? No, we got engaged for four months. Like a four month engagement. I had never had sex with anybody I had never damn, you know, I mean like it was like first girl I kissed for a girl home and and it's just a cultural thing and it's like where we come from I'm from Utah. I grew up Mormon. Yeah, and It was like this

again, I wrote a book called the Self Experience. That was my second book. And I talk about this, but I just was kind of living like almost an imposter's experience. Again, lying to myself. It's like, what is the world, my culture, my family, everybody want me to be? That fear of being liked. Like think about that.

Like it's this concept of like, I need to look good. And if I told her, no, I don't want to get married, then her family, the investment, like I almost called off our engagement, but I was like, oh, our dad's already spent 25 grand on this wedding. See what I'm getting at? Like, and I'm like, I don't want to make him feel bad.

And then I don't want to like break her heart. Yeah, let's just get married. Wow. Nine years later, three kids, that's in the back of your mind. And it's like, that was just dumb. I couldn't own my truth. Yeah.

You see what I'm saying? No, that's crazy. You were thinking about the dad's money when it comes to marriage. Yeah, and it was cool and it was fun, but it wasn't like there was real alignment there. Like there were so many red flags that I just was like blinded by.

And so I was able to kind of like, when I got divorced, kind of blank canvas my life a little bit and just say, Hey, can I take a step back and like really assess values, beliefs? The, what is it that I want instead of what my parents want or what this wants or whatever, and I'm sure in your culture, like parents have a very high level of respect that you like. And I'm sure in your culture, like parents have a very high level of respect that you like Asian culture for sure. Exactly.

Like it's just, so I'm like, well, and so I just went on my own like little journey and then I got to a point where I was like, I need to drop my one. I need, like, I'm ready to like single life is not for me. It's kind of a fleety non-progressive direction. And I was like, you know, I need my clean. Yeah. So I drew up and she's absolutely amazing. Beautiful, man.

Yeah, I spent a lot of time in isolation. It's a tough lifestyle. I was very lonely. And I think they're doing studies now on just lifespan and people that are single live less on average. Well, it's just you need an accountability. My wife is my greatest accountability person. Like last night, you get in the hotel,

she's like, don't get bit. You know what I mean? You're in Vegas. Scorpion. You see what I mean? But not like a scorpion in the sense of the desert. She's like, don't get bit by the world. You're in the freaking dopamine village of Vegas

and there's chicks and there's alcohol and there's slot machines and there's, you know what I mean? They think of all the things in Vegas that could buy you. And you know, she's over here like, stay in alignment. You know what I mean? Like it's powerful to have a partner as hard as that is sometimes because it's so close to home, it's emotional.

But the humility to be like, touche, like thank you. Instead of like, bitch, why are you being so like in my business? You know what I mean? Like that's how most people in our relationship act. And I'm, thank you for caring enough to want to hold me accountable. Yeah. A lot of people would be like, why are you telling me that? Yeah.

Why are you telling me how to wear it? Yeah. I'm gonna do what I want. Yeah. Cause they, some people see that as controlling. Exactly. Right. But there's a difference, I think how you interpret it.

Yeah. And she's looking out for you. She's just saying, I want the best for you and me because anything you do affects me, because we're in oneness, married and what your actions you don't sometimes realize having a consequence. And I think a lot of people in a relationship don't understand how this union of a relationship that you make an agreement in it's self-serving sometimes, but then you don't realize the residue. It impacts energetically, you know,

traumatically to your partner. And the power of that, you know, that triad between you, God, and partner is powerful. You know what I mean? Like you have, you break this relationship with God, they're doing something stupid. You break it with yourself. You break it with your partner because we get self-serving, selfish, you know, short-lived satisfaction versus long-term fulfillment. Yeah. That was a big lesson for me in my relationship. When I lost everything, I was like, wow, this isn't just impacting me anymore. Yeah.

I got a girl at home, got pets, got a house to take care of. This is impacting a lot more people, her family too. But everybody's got to go through that journey. Yeah. Has that happened to you when you lost it all? Yeah. Was it during the divorce? Yeah. Damn.

Like, and I had to take responsibility for shit that I did. You know what I mean? I can't blame her and be like, I don't want this. I think two great people can always make it work. Yeah. Despite, you're going to go through hardship, you're going to go through, I don't want this. I think two great people can always make it work. Despite, you're gonna go through hardship. You're gonna go through, I don't like you for this next six months. It's like, but you're committed.

And it's like, that's the power of having a marriage. That's the power of having commitment. And it's like, I think too many people are afraid to commit. They're afraid to like, you know, when this going gets tough, they're just like, F this, I'm out. They walk out too easy. It's like, I'm resilient.

Come from door to door. You know what I mean? Like I can't get much more resilient than that. You know what I mean? Like, I'm just like, and I think that was the hardest part about walking out of that marriage is I was like, I gave it seven years of seven counselors

and really tried at it. And it was freeing to kind of be like, look, it's okay to fail sometimes, but I, what lesson, but I was resilient trying to fricking make it work. So those counselors ended up helping in the long run then. Yeah. Like, heck, I run a mastermind with a bunch of business owners now.

And I'm like, well, I've studied a million fricking marriage books, trying to fix my shit. So at least I can regurgitate. I'm not saying I'm the guru at this shit, but like, I sure know a lot of good tools and you know, I'm like the, the lessons even learned in those counseling sessions. I'm like, this is great. Well, a lot of guys in our space in the, in the coaching space struggle with relationships.

Oh, it's crazy. Coaching, entrepreneurs. Like, I mean, I'm friends with Sean Whelan. I'm like, I watch, you know, separate. Yeah. They like got divorced and they got back together and then they just barely got divorced again. And you know what I mean? And I was like got divorced and they got back together and then they just barely got divorced again. You know what I mean?

And I was like, and then he got a relationship podcast and I'm like, that's tough. He's in a limelight. You know what I mean? Like, it's like, they had a great thing going, but I don't know his demons and her demons and it's her third marriage and is it her fault? Is it his fault?

Was he doing something stupid? Was she doing something? Like, I don't, it's not in my business, but like entrepreneurship is tough. I've been through a hard f-ing year. And, you know, financially I made one one hundredth of the amount of money last year than I did on a normal year. Damn.

And I'm like- Was that like a solar crash? Yeah, solar was 60% of our business of like coaching and solar had a huge, huge decline. So we're losing most clients there. Luckily we had other industries, but I'm like, man, this is tough. And you know, you look at the macro economic of that and it's like, that's not in my control as much, but it hurts. So I'm scrambling with overhead and I don't want to fire everybody.

And I don't want to like, you know, and I'm over here like, but like, how do I. Double down. I'm a door to door guy. Like, I'm like, I'll put on my back and sell more, like I'll knock more doors. I'll have to work my ass out of this. You know what I'm saying? But that hurts where else? Your relationship.

That hurts your physical. That hurts, and that's why I woke up this year and I was just like, money's not everything. I can't let like some of these key things. And so I'm kind of on that out of this. And I'm just like, dude, I don't figure this shit out. I'm still figuring it out too, man. That balance is tough.

Some people don't believe in balance at all. No, it's having clear expectations and awareness of where you are in the balance. Does that make sense? And I told her this morning, I said, Dee, like, because I've been in Orlando the last three days here, you know, and she's just like,

I don't feel taking care of her blah, blah, right? And I'm just like, I didn't call you as much as I could because I was like, conversation after conversation, I keynoted yesterday and I had like a line of people for like five hours of jamming with me. And I was like, I couldn't answer your texts. I couldn't, like, I was just where my feet were. And when I get home tonight, my feet are with you.

Does that make sense? And I'm like, can I have some grace for that? Because I can't have one foot over there and one foot over there and one foot over there. Like, can I just be where my feet are for the day? Yeah, you gotta be present, right? Yeah, no, I had the same battles and it's tough to explain sometimes.

Most people can't relate. Yeah. Well, our lifestyle isn't like predictable. No. Cause we'll get invited to a last minute dinner or something, an event, and it just happens on the fly. And you have to be able to flow and not have this, I don't know, friction of like, well, you say, it's just like, look, I'm going to, I'm, I'm going to hope you trust me as I

flow through this entrepreneurial journey. And I want you to know you're my like number one. Yeah. I think just that conversation is important because I used to not open up about that at all. So she didn't know where I was, you know, but now she knows like if I'm doing something, it's really important. So that's definitely key. But yeah, the first few years were rough man It's tough being an entrepreneur dating. It's so hard a lot of my you know, I'm just like effort like it's easier to be single Yeah, but then see being single is like mentally kind of not for not built for that. Yeah, not built No, I built this I need her man. She helps out so much Yeah, did that divorce impact any family relationships?

Cause the Mormon culture is really strict on that, right? That was my biggest fear, right? Like it's like, how do I tell my parents? Like, you know, how do I tell her parents? And I remember it came off this hike one day and I just walked into, I was like, I had to go to her dad. Like it was like a two week thing.

I on a Zoom call with my counselor, I was like, we're going to get divorced. And I didn't say anything for like two weeks to her dad. Like it was like a two week thing. I, I, on a zoom call with my counselor, I was like, we're going to get divorced. And I didn't say anything for like two weeks to her family. And I was like, I owe it to her dad. Super respected dude. Still talk to him all the time. I talked to him yesterday. So like super well renowned orthopedic surgeon,

business owner, like kills it. And I was just like, I haven't spent nine years in that family. I can't just break that like, and disgrace that he's the grandpa to my kids. You know what I mean? And so I went into his office, he was in it, he works in a hospital and I was like, I need you to see you like right now. So like run in there and sit down with them. I'd and I said, look, and at the end of that, he's like, I really appreciate this conversation. All the respect. I don't blame you.

I get it. And like, it was cool to just see that relationship. And I go to my parents and I'm like, look, this is where I'm at. And I was just like, we thought this happened way sooner. And I was like, jeez. I was like, really? You said that? Like, you know what I mean? I was like, I was like, wow, we're surprised you lasted this long.

Damn. Cause I have nobody else in my family that's divorced. They don't, they've been married for 50 years. You know what I mean? It's just like, that's how it is. Back then, that's how it was. And I'm like, I'm the only one in my family that's been divorced, right?

And I'm like, oh, really? They're like, yeah, dude, we were shocked. We knew that you guys were never a really good duo. It'd be hard to be married to you, too. Let's just be real, Sam. You know what I mean? And they're like, what do we need to support you? And then I went through kind of my own faith journey

and that was its own thing. And I'm like, hey, I don't know if I'm like really believe in the church or this or that. And that was a hard moment. And then I like go to Peru and do ayahuasca and I go on my own little thing. And I'm like, how do I tell my parents? I'm doing like psychedelics or something.

You know what I mean? And they're just like, oh, maybe we should try that. I'm like, how do I tell my parents? I'm doing psychedelics or something, you know what I mean? And they're just like, oh, maybe we should try that. I'm like, really? Like, you know what I mean? I just opened up. And what I found is my parents have the wherewithal, gratefully, to be like, we love you no matter what. Mm, that's cool.

Because sometimes religion divides that. Yeah, they're like, we're disowning you. And I'm like, cool, I can have these conversations. So I call up my brother, and he's like, yeah, I've been in that same thing for five years. I'm like, we're disowning you. We're, you know, and I'm like, cool. I can have these conversations. So I call up my brother and he's like, yeah, I've been in that same thing for five years. I'm like, really? Like I would have never thought, you know what I mean? And then I go and I'm just like, oh, I can have these more deeper conversations

of just raw authenticity. And all of a sudden my relationships actually got way stronger and deeper with my parents and my siblings than the five years leading up to my divorce. Damn. And I was like, they're like, we got Sam back. And I was like, oh, well, this is the exact opposite effect that I was thinking was going to happen. And so if you're listening, like, I think that there's this element of like,

this honesty that is on the other side. People are asking for that vulnerability. I think especially as men or especially as business owners, especially as influencers or coaches, like whatever, you have this need to maintain this image and it's actually holding you back from a deeper connection. Anyway, so then it was like practice vulnerability, like practice vulnerability. And anyway, that's like my hardest thing. So that's cool, man.

Yeah, I think social media kind of want to make you put on a show. Yeah. So it's like a highlight reel and it's kind of dangerous sometimes. 100%. You know, people only post the good things happening to themselves. It's, I think it's deadly of dangerous sometimes. 100%. You know, people only post the good things happening themselves.

It's, it's, I think it's deadly in that regard. Yeah. But I think with podcasts, it's getting more people to open up, which is cool. So you're starting to see more people leave vulnerable. Yeah. Yeah. You're starting to see grown men crying on podcasts. Like that was not a thing 10 years ago.

No. You know, I wouldn't want to cry on a podcast 10 years ago. No. Now it's happened. It's a thing. It's a thing. Yeah. It's a thing, man. I want to hear about a podcast 10 years ago. Now it's happened. It's a thing. It's a thing, man. I want to hear about the Saluwaska journey. Yeah, after I was like, hey, blank slate.

And for some reason, when I got divorced, I was like, okay, if I'm going to go blank slate, I'm blank slating. Like anything goes, right? And I was like, well, my cousin had kind of gone the whole psychedelic route. And I was like, he's like, Sam. my cousin had like kind of gone the whole psychedelic route. And I was like, he's like, Sam, and I'd been kind of curious. He's like, let's go on a hike. And so he, we do something and it was like the strongest testimony builder of Jesus Christ for me in my life.

And I was like, oh, and I was like, you can't put the genie back in the bottle after you've like gone there. And so my like concept of religion and how I've been raised and like I'm talking in like five hours or just everything flipped on its head. Holy crap. I was just like, oh, how do I unsee any of them? You know what I mean? It was just like, gosh, it's like, I can't go back. And so then for a while it like it called. So like probably a year and a half later, I facilitated, I do these bucket list trips. So if you ever want to come on our next one's in New

Zealand on a cruise. We do these like epic trips every year. It's been fun. Just high vibe people doing epic shit. That's cool. And I was like, maybe I'll do one of my bucket list trips. Cause I was like feeling this calling to do Peru and Ayahuasca. And so I facilitated like 20 people we walked down to like where the Shipibo tribe is in the Amazon, you know, like two hour boat ride up the Amazon after you get into the deep jungle, right? You did the real deal. The real deal. We'll get shamans in the US.

Bro. Not the same. Never. Please do not do that. Like I'm telling you after doing the real deal and watching how many people do it in a basement with like some quasi like, yeah, yeah. I had a buddy do it and I'm like, he's like, yeah, I just did this.

And I was like, you didn't, you didn't do it. Like you, like even in the first- Doesn't count. I was like, the first two days, it didn't even like hit. Like I was like, what the heck is this? I'm like, this is nothing. Like it wasn't until day three that it learns you and it like, you start to come to this medicine. And then at day four, I was like, this is nothing. Like, it wasn't until day three that it learns you and it like, you start to come to this medicine.

And then at day four, I was like, oh, I can control the medicine. Like, it was like a whole thing. And I'm like, somebody goes and sits in the basement and it doesn't do the full like experience of like what it's meant to be. Only got a fraction of it's like sacredness. And I watched today that so many people,

they become, it's a medicine. So it's like, what happens is they mistake medicine, the teacher, as food. Does that make sense? Medicine as food. Meaning they go to it as it's needing their nutrients in their food. It's no, it's a medicine. You're not drinking cough syrup every day. Does that make sense?

And they go to these coaches and gurus and, and psychedelic or whatever thing, and they are dependent thinking it's it's food. Right. I've seen people do it hundreds of times. Yeah. It's like, I mean, like, like no, you should integrate. And this is like, Oh, might be a one time thing forever. That's it. Yeah. And it's like, but they kind of go back and back and back. And I'm like, you're missing it. You think there's no free neurological lunch. You think about that. Like it's like, they kind of go back and back and back. And I'm like, you're missing it. You think there's no free neurological lunch. You think about that.

Like it's, and I watch, and so when I talk about this, it's kind of like, don't throw your pearls amongst the swine. It's really sacred. And I think it's lost its sacredness in today's world of like, oh, I heard that this guy on a podcast at Iowa was getting on. Bro, this isn't like going down to the quickie mart and getting like a snack.

Like this is a sacred mess. I call you to, yeah. Like, so it was a beautiful experience. That's cool. So it really shaped up your view on everything you've thought your whole lifestyle. Yeah. So the first time I did was LSD and then I wasasca was like, I went, I took D, we were dating for like four months and she was supposed to go get a boob job in Miami.

And for some reason she had this astrology reading. It was like 30 pages and it was like, on this date, you're going to have a life-changing thing that you need to have for this week. And it was the exact week I'm going to Ayahuasca. And I was like, it literally said like word for word, like the dates. It was like, you need it. Like, and I was like, she's like, I don't know, but God says I need to go. My astrology reading says I need to go.

And I'm like, I guess you need to go. And she's like, cancels this and goes. And at the time you didn't believe in astrology, right? Yeah. Like it was like, uh, that is so wild. And so then she goes and I have this like, you need to marry Dee. And I was so anti-marriage at that point. All right.

Cause I was like, yeah, like I was like marriage is such a construct that manmade and it's just a bullshit. And, and God's just like her mother, Ayahuasca. She's like, stop being a bitch, commit. This is the woman. And I'm over here like, I can't unsee this shit. So if you look at my wife's wedding ring, it's actually the band is the Ayahuasca vine.

Wow. And the diamonds, I customized this like sick ring. Oh. It was like, I don't know, probably two months later, I had it engaged and I was like, I'm sending it. Oh, so you got engaged in six months? No, yeah, like within six months. Yeah, bro, I had it engaged and I was like, I'm sending it. Oh, so you got engaged in six months? No, yeah. Like within six months.

Like, yeah, bro, I did it again, but it was like, I was so anti that. Like, I was like, no way. Yeah. Like within six months, I'm like, you know, I'm engaged again. You know what I mean? I waited six years. It was wild, David. And I'm like, so anti.

And now I was just like, I guess when you know, you know, when it calls, it calls. And, and I was just mind boggling. Like I was like, did you see aliens? No, I didn't see aliens. Okay. So I went, I had an Astra, I'm not Astral projection, Astral orgasm. Whoa. Yeah, bro.

That's I heard that's the best in the world. Yeah, dude. It was wild. Like that, like that's a whole nother experience of itself. Yeah. I heard that's the best form of orgasm in the universe. It was like you're banging the universe. So were you making love with your...

Universe. No. The astral form. No, with kind of her and universe. Like imagine like heavenly mother would be the easiest way to explain it. Yeah. Yeah. It's like, I don't know how to explain that.

I know. It's full body though, right? Yeah. Yeah. You're just like in a whole nother... Dude....contails. That's not my bucket list actually. Yeah. It's like, I don't know how to explain that. Oh, it's full body though, right? Yeah, yeah. You're just like in a whole nother... Dude, that's all. That's not my bucket list actually. Yeah, and I was like,

I didn't even know you could ejaculate that much fluid, essentially. Dude. Anyway, we won't go down that path, but... I just had Lily Phillips on, so... You can't get much credit back here. Okay. Well, this took a turn from sales to... Anyway, if you're listening, I love you.

I love that man. She got married super quick. Yeah. That's beautiful. And you plan on having kids with her too? No kids. I got snipped. I was like, well, yeah, I have three.

She has one. So I'm like, we have four. My dad got snipped. He didn't tell my mom. Oh, really? Yeah. Well, he already had two kids before and then he had me and he was done up for three I think yeah, I was just like look and what's sad?

You know, it's so weird case. So let's take our Oscar. So they never got a boob job. I'm fine Whenever very like everything needs to be natural. Everything needs to be sacred. She was like food I mean you take down to the diet. She's lived this like very holistic like life since then. And then also, like even since getting snipped, it was almost like God's like, dude, you're like impeding this whole like natural element that you might want a kid. You know what I mean? And like you're just so sensitive to even little things like that, which is so interesting. Like, so like she's been like very like, not that she wants a kid,

but she almost feels like we're getting in the way of God's ability. If he needed to send us a kid, like it's wild. Well, I like that. I'm not a fan of most, uh, cosmetic surgeries, to be honest, especially on women who feel pressured to get them. Bro, do you have any lip jobs? It's like mind boggling. How many people have lip jobs and boob jobs and face jobs? Especially in Miami you know how many lip jobs, it's like mind boggling how many people have lip jobs

and boob jobs and face jobs. Especially in Miami. I'm like, dude, it's insane. I was at the airport in freaking Florida and I'm over here like, that butt is three times too big. It's like so foreign. It's like, why are we putting foreign shit in our bodies? And like, so my wife's like naturally unbelievably beautiful

but it's like to me, what makes a woman so beautiful is that natural, like it's, they have this insecurity, it goes back to men with money and cars and all that other shit. They're going like lip filler and eye filler and all the other things they do is whatever they're facing. Yeah. We must get through material purchases. I mean, women do the cosmetic purchases. Yeah.

Vegas here is bad too. And then you walk around and just like, yeah, I've seen people get eaten up out here, man, they can't control their urges, you walk around and just like, Yeah, I've seen people get eaten up out here, man. They can't control their urges. Whether it's prostitutes, whether it's gambling, whether it's just going out to the clubs, yeah, Vegas can be dangerous with the wrong mindset, but I love it here personally. Yeah, it's a great place.

Like I didn't even realize you had like hot springs and dope hikes and mountain biking. Yeah, we got Red Rock. Yeah, it's dope. We're pretty close to Cali, pretty close. I just drove to Sedona last week. Yeah. Beautiful out there. No, I just went on a run with my CRO. He lives here. Yeah, it's dope. We're pretty close to Cali, pretty close. I just drove to Sedona last week. Yeah. Beautiful out there.

No, I just went on a run with my CRO. He lives here. Oh, nice. And that's where I was just right for this. And he loves it. Are you training for a marathon or something? Uh, kind of. I'm doing 75 hard.

I'm 49 days in. Nice. And then, uh, I'm doing trail with Colen O'Brady and Jesse Itzler. The trail. So it's, I did 29 on 29 last year. That's like the, where you hike it's Everesting. You ever heard of that? Oh, they go up the mountain, right?

Yeah, you go up the mountain like a bunch of times till you hike 29,000 feet, which is actually way harder than you think. That's how high an airplane flies. Damn. Just hiking straight to where an airplane flies. That's crazy. But like the trail is three marathons in three days

with like ton of vertical in the mountains. So it's like back to back marathons and that's in- Holy crap. And you're running up the whole time? Yeah. Dude, is it harder on the way up or the way down? For me, up, like everybody always complains about the down and I'm like, you're so much more energy exertion up.

Yeah, sometimes down is a lot of energy too. Yeah, like, I don't know why, maybe my brain, because some people hate the down, but like my first marathon is during COVID and fricking they shut it down. And I was like, if that, like they canceled my marathon, I've been training for this. And so I was like, I'm gonna go the top of the mountain

and run, it was 11 miles downhill and then the rest was just flat. So I was like, I'm just going to run down the canyon. I'm in Utah, right? So, um, and I loved the first 11 miles, you know, it's all gravity, you know? And some people like my buddy, he hurt his knee after like a mile, like it was pounding on his knees and he like limped the other fricking 25 miles. I was like, bro, I don't know why you finished.

Cause he was like one leg limping. Oh my god, are you serious? Dude. And he heard that, bro, I don't know why you finished. Cause he was like one leg limping or 25 miles dude. And he had like repercussions for five years. And I was like, yeah, that was probably dumb. You should've just like, well, yeah, but there's like four of us that ran it. It was like us four, we're going to still have to do it. And so we did, we just made our own course and ran 26 miles. That was fun. That was ego. We're at the beginning right now. Yeah. He goes dangerous, man.

Well, dude, it's been awesome. I'm going to finish your book. I'm about an hour into the audio book. Where can people find the book and keep up with you? Yeah, Amazon, EWU Kill, Barnes & Noble, becoming a sales carnivore. So like, obviously the premise of me, I'm going to talk sales a ton is just for context, is teaching people how to be more hunters and carnivores versus herbivores or lead babies. And in today's younger generation, and just because of social media or digital social, it's like they become so dependent on, as long as a lead comes in, it'll make revenue.

But it's like, I'm like, how do you teach a culture of lead or no lead? You got carnivores. You know what I mean? Like they go hunt, they go DM, they'll go knock, they'll go cold call. And if like people can learn that skill and I teach it in the book, their culture of their sales organization, their business like is so much less dependent on as long as algorithm doesn't get changed, I'm good.

Or my ad spend or whatever, right? Like, and I'm like, dude, you'll thrive in life learning that mindset and skill set of how to cold outreach to customers. And that's what the book talks about. So anybody listening that wants a, you know, a good book for their team or, you know, book club, if you're in sales, it has been, you know, we hit best seller USA Today, Wall Street Journal, New York Times, like all these really cool, um, things have been happening since we launched about a month ago.

I love it. Yeah, I can't about a month ago. I love it. I can't wait to finish it. I love cold DMing. So I've cold DMed every day for 10 years straight. It's just such a good practice. It's like Iowa outreach and think of what's come from it from you. The compound effect of it over a 10 year period is nuts. Nuts.

And that's why the podcast is where it's at, honestly, cold DM. It's, I mean, like exactly what I just said to you even before is like, I look at the people that have spoke Mike Posner to, you know, a lot of these speakers I get at door to door. Con it's like, I just DM them and they responded back. 100%. That's how I got Mike on the pod. Yeah. Like it had just become, and then they become a friend. And then I was like, Mike, do you know John Billion?

Cause he's on my hit list of like people I want to meet. Yeah. Let me put you on a group text. Just how you're going to put me on a group text with Charlie Kirk's team. You know what I mean? So it's just like, what you don't realize is that outreach and that it creates more business as much as you're inbound, but now you're inbound, you got the lead,

but are you maximizing referrals off that? You're maximizing their proximity. Like, you know what I mean? But everybody's complaining about, oh, I don't have enough leads. And I'm like, stop being such a herbivore, bro. There's millions out there. Millions.

Cold DM them. I used to cold DM a hundred a day. Now I'm probably doing like 10 to 25. Cause it's just podcast guests now. But yeah, cold DM, cold email is good too. Yeah. It's just like, but we're afraid to knock. It's like, duh.

No, you shouldn't be scared of rejection. Especially cold DM. It's all a numbers game. Yeah. And then they're not, they don and then they don't message you back. They message you back, F you. Okay. That's the worst thing that can happen. Which is prayer, by the way. It's like one out of a thousand.

Exactly. Yeah. Cold DM, guys. That's huge. Powerful. Thanks for coming on, Sam. Check them out, guys. See you next time. See you guys.