Digital Social Hour - Reinventing the Toxic Food System: How Nick Nanakos is Changing Food | Digital Social Hour #62

Episode Date: August 2, 2023

Hey there, podcast listeners! Have I got an episode for you today that'll blow your mind and get your taste buds tingling. Get ready for a deep dive into the world of food, health, and the future of o...ur food system. In this episode of the Digital Social Hour, we sit down with the incredible Nick Nanakos, CEO and founder of a revolutionary food company that's rearchitecting the toxic food system. Brace yourselves as we explore the connection between our diets, our health, and the alarming potential consequences if the world as we know it disappears. But first, let's talk bugs. Yes, you heard that right. Hollywood superstar Robert Downey Jr. recently revealed his all-bug diet, leaving us puzzled and intrigued. Why would someone choose such an unconventional dietary path? We dive headfirst into this topic and ponder the motivations behind it. Now, let's shift gears and welcome our guest, Nick Nanakos, who's here to share his incredible journey and vision for reshaping our food system. Join us as we discuss his Greek Mexican fusion restaurant, Ziki, and its mission to offer healthier alternatives by avoiding harmful seed oils and soy. Nick spills the beans on their upcoming second concept, a fast-casual restaurant that's breaking the mold with its commitment to using only the best ingredients. But it doesn't stop there, folks. Nick takes us on a rollercoaster ride of mind-blowing facts about seed oils, sunscreen, the terrifying effects of processed diets on our skin, and even shares an experiment involving monkeys that'll make you rethink everything you thought you knew about food. But wait, there's more! From the secrets behind the perfect frying oil to the potential dangers lurking in our food, we leave no stone unturned in this eye-opening conversation. Nick shares his experiences, his $10 billion vision, and even spills the beans on his once-in-a-lifetime encounter with the legendary Elon Musk himself. Prepare to be astonished as we delve into the juicy details of Nick's plan to reimagine the food industry with his groundbreaking concepts, Ziki and Big Pharma. Discover how Nick's company plans to shake things up, from farmer's markets in pods to owning their own agriculture practices and farms in the future. But don't just take my word for it. Tune in now to experience this mind-expanding episode for yourself. Trust me, folks, you won't want to miss it. This is the Digital Social Hour signing off, until next time. Peace. --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 It says the great reset where food is bugs, DNA is manipulated, pregnancy takes place in lab-grown artificial wombs, religion's banned, and Bill Gates owns all the farms so all of your cattle is back. So it's basically like whether you want the vaccine or not, you're gonna take it indirectly anyway by consuming it. People are telling you bugs are good for you. Robert Downey Jr. was on a podcast and he's saying like he's on an all-bug diet and he's not looking too great by the way. You're all bugged. Like insects. Insects. why is he eating insects welcome back to the digital social hour i I'm your host, Sean Kelly. I'm here with my co-host, Wayne Lewis. What up, what up?
Starting point is 00:00:48 And our guest today, Nick Nanakos. Good to be here. How's it going, man? Going well. How are you feeling? Doing good. Just got to Vegas yesterday, so enjoying it. Man, you're pretty tan.
Starting point is 00:00:58 Where do you live? Yeah. Texas. Oh. Texas. I mean, it's like the same temperature that it is here. No. Way more humid.
Starting point is 00:01:04 I just left. I just left. It was I mean, it's like the same temperature that it is here. No. Way more humid. I just left. I just left. It was 90 degrees, 87% humidity. Gee. It's very humid. It's like Florida. It's way more humid. Disgusting.
Starting point is 00:01:11 Florida's worse. Okay. Yeah. Yo, that weather's disgusting. It gets bad. Why did you choose Texas? Well, originally I'm from New York, so my whole family is in Dallas. I'm in Austin for the business, mainly for the business, but I wanted, I, I actually love the warm weather. Like I don't
Starting point is 00:01:28 mind the sun just beating on me for, you know, six hours. Like, yeah, all about that. I want to dive into your business. Could you tell us more about it? Yeah. So, um, you know, I'm the CEO founder president of the food company. So the food company is the parent company. And basically, we invent and operate the most creative concepts across farming, restaurants, and grocery at enormous scale for the masses. So we have a factory. From the factory, we manufacture these food pods with insane unit economics. The whole genesis of the company, the whole mission is really about, it's really around the re-architecture of the toxic food system that's killing us. And so, you know, we partner with the best local Texas farms.
Starting point is 00:02:16 We only use grass-fed milks, grass-fed butters, grass-fed yogurts. We cook in animal-based ghee, no seed oils. Our first creation is Ziki, which is a Greek Mexican fusion restaurant that uses no seed oils, no soy, no vegetable oils, no oil. So yeah. And then we have a second concept getting ready to launch soon. So that's probably the first fast, casual restaurant without seed oils at this scale. Yeah. Yeah. I mean, there's a few local mom and pop businesses that are trying it, but nobody at the enormous scale. And does it change the flavor restaurant without seed oils at this scale yeah yeah I mean there's a few local mom-and-pop businesses that are trying it but uh nobody at the enormous scale does it change the flavor of the food it makes it better oh way better wow yeah I mean you know there's a reason why the
Starting point is 00:02:55 brand is resonating so well with our customers in Austin it's just like anything in butter generally tastes better like you could eat butter on chocolate fruit like anything yeah how do you fry french fries in butter um so we don't fry in butter everything is cooked in butter on the grills um oh it's on a grill it's on a grill yeah yeah but we in the fryer is um either beef tallow or uh zero acre fermented oil oh fermented oil yeah and how do what is for how does fermented oil basically um they they feed the microorganism sugar and then they squeeze it and that's how you produce the oil so it's an all-natural process it's not like the process of extracting from canola oil or rapeseed which you know has to be heated to extreme temperatures and then they put carcinogens in it and just your whole body gets inflamed and it stays in your gut for six years. Wow. Yeah, you actually get,
Starting point is 00:03:45 we were talking about the sun, you actually get sunburned as a result of consuming seed oils. Really? Like me, I don't even use any form of sunscreen. I think it's cancerous. There's a lot of studies that suggest it is. Yeah, I've never used it either.
Starting point is 00:03:58 Yeah, you really don't need it. I mean, I understand some people are more sensitive to the sun, but think about our ancestors. Like they were in the sun all day, every day. They weren't having skin cancers and everything like that. There's actually an experiment where they took a group of monkeys, group one, they fed it a really highly processed diet with, you know, seed oils and just artificials and everything like that and put them in X amount of sun exposure. And then they took
Starting point is 00:04:23 the second group of monkeys and they fed them a really seed oil free diet, very clean, very natural. And all the ones with the processed, highly artificial diet developed some form of skin cancer or some kind of serious skin issue. None of the other ones did. Yeah, it's fascinating. That's insane.
Starting point is 00:04:41 I mean, I use tallow oil lotion. Like it's beef tallow oil, the fat from the animal with mango butter and coconut oil and beef oil lotion. Yeah. It's the fire. You can send me the link to that. Yeah. It's called based bomb. Actually I use it like my face, my beard smells amazing. It feels amazing. Shout out to our sponsor today. AG one man. AG one has been a great product been using it for the past few months now used to have some constipation issues it's helped my body feel a lot better every morning i wake up and it's a good start to the day you know yeah same thing
Starting point is 00:05:13 with me i take ag1 in the mornings and at night before i go to bed especially before working out bro it gives me all the nutrition i actually need i really, really good working out clarity, energized. I mean, it just helps. And then it supports my immune system also. Yeah, it's got 75 high quality vitamins. It's got probiotics. And honestly, it's pretty affordable. Less than $3 a day to use it. Wow, less than $3 a day?
Starting point is 00:05:36 Yeah. I actually like it way better than taking individual vitamins just because, granted, I mean, who wants to take 20 pills? Rather just pour this in my water, shake it up, drink it and get on the go. Yeah. I used to take like 40 pills a day, but this makes it easy. Yeah. That's a lot, bro. Yeah. So guys, if you're looking for a simpler, more effective investment for your health, try AG1 and get five free AG1 travel packs and a free one-year supply of vitamin D with your first purchase, go to drinkag1.com slash DSH, drinkag1.com slash DSH.
Starting point is 00:06:07 Link will be in the bio. Thanks guys. And what's interesting is I used to use regular lotions and I get the same exposure as now as I always did. And my skin always used to peel like days later. Never once. Wow. Never once.
Starting point is 00:06:20 I'm big on hemp lotion. I use hemp lotion. Hemp is good too. Yeah. Yeah. I like that. It's fascinating just because your whole life we're taught that sun damage is caused from the sun yeah but it's
Starting point is 00:06:29 actually from seed oils yeah yeah like what are the contributor what are the worst seed oils for you canola oil um is probably canola is the worst because that's the first thing i grab when i walk in one word you serious really yeah i grab one you gotta stop that when i fry fish or whatever no no no you can't you can't i mean that's why there's an enormous level of disease in so many communities everywhere it's like um heart disease diabetes inflammation cancer so what would i what would i fry fish in butter butter get grass-fed butter or extra virgin olive oil. But butter's better. So, fry fish in butter. You talking about in the pan?
Starting point is 00:07:10 Like, yeah. Like, you know, like, you dip the fish in, like, fish. Like, fry fish. I would suggest... With batter on it. There's batter on it. You can't fry it in butter, can you? You could cook it in butter. If you really want, like, a solid amount of oil, I would try extra virgin olive oil. Oh, extra virgin olive oil. Or, and I'm not a super big fan of it, but avocado oil. uh extra virgin olive oil or or and i'm not a super big fan of it but avocado oil but extra virgin olive oil is better okay why don't you like avocado oil it's at the end of the day it's like not as uh it's not as healthy for you as extra virgin olive oil
Starting point is 00:07:37 like the rank of what's best for you to cook in really is uh grass-fed butter and tallow and what's tallow tallow is the animal fat it's like the oil from the fat of the animal that's the ghee right yeah do they actually sell that well yeah it's a kind of a derivative of butter actually okay so where do they sell the animal fat at so actually whole foods has a brand i think it's called epic um it's grass-fed beef tallow i use that at home to cook most of my stuff in or grass-fed butter which I get from a local farm that we use in our businesses. Now, you had a cancer scare. Do you think that was caused from diet? I think it could very well have been, to be honest.
Starting point is 00:08:14 Look, I can't say for sure. Right. Like, I mean, the type of cancer I had was insanely rare was in my tongue. I didn't even know that tongue cancer was a thing, but it could very much have been attributed to it. I mean, they said, look, it seems like a case of bad luck at your age. This typically never happens. So that's why I take it more personal. I mean, that's why I'm wearing a shirt with Bill Gates getting pied in the face, because I think that there are a lot of people at the end of the day that are in charge of our food systems that are intentionally doing this to poison people, very much so more in the U.S. than even anywhere else in the world. Like you could go to Italy and eat pizza and pasta every single day and come back weighing less and feeling better. And I know people that this actually happens to.
Starting point is 00:08:56 I've been to Europe too. When I go to Greece, it's the same thing. And so, yeah, like I believe overwhelmingly that food is the most important category in the world like if if rockets disappeared tomorrow would be all right like like i'll make a deal with you i'll give you each 10 billion dollars i'll pay for your flight travel to mars i'll give you everything you want every car everything you've ever wanted you want want to go? No, obviously not. We have earth here. We have people that are hungry here, dying here, sick here. We have a lot of resources here that this whole thing about we're going to run out of resources. No, it's way overblown. It's a fear tactic.
Starting point is 00:09:34 So rockets disappear tomorrow. We're good. Electric cars disappear tomorrow. We have gas cars. Bridges disappear tomorrow. Infrastructure, we could sail boats. Food disappears tomorrow. Everyone's dead. What's a more important category than food? It's been that way from the beginning of time and will be that way forever until the end of time. Wow. And you also raised $7.6 million from the same investors in Elon's company, right?
Starting point is 00:10:01 So we raised five million. So in total we've raised close to $10 million as a company. But $5 million of that came from Elon's investors. It's a group called Gigafund. They put over a billion dollars into SpaceX. And that's kind of our master plan, too. There's a lot of parallels to our business and Tesla and Elon's companies. But it's very important to have investors like that.
Starting point is 00:10:24 And they don't go near a company unless it's very important to have investors like that. They don't go near a company unless it's one of the most significant companies in the world. Yeah, so how did you get on the radar? I met him at a private ranch in Texas, actually. Yeah, and the owner of the private ranch is also an investor in the company. And yeah, it was at a time where everything was bootstrapped.
Starting point is 00:10:41 We had one location for Ziki. Had not really raised a lot of money. Barely had any revenue. But he understood the vision and they got behind it. So very high conviction on their end. But yeah, two months later after meeting on the ranch, the deal was done. Nice. So how many locations are you guys trying to open up for Ziki?
Starting point is 00:11:01 Thousands. Thousands? Thousands, yeah. So the food companies we've always had a parent company to support our multi-decade structure right so similar to like whole foods owns amazon right and many other concepts and the food company is the same way the food company owns ziki and our next concept you ready for it it's called big pharma with an f and these are basically farmers's markets in pods. And you asked the question, where do I get this stuff?
Starting point is 00:11:27 Where do I even get the tallow? These are going to basically be pods similar to the style of how Ziki pods look. But they'll have the best grass-fed butters, the best grass-fed meats, the best A2 and raw milks, the best cheeses, tallow-based skincare products, zero-free snacks. And we're going to scale from our gigafactory vision this is a multi-decade conquest of what we're building um we're gonna be raising lots of money we're raising 15 million now um so you guys are like whole foods on like steroid steroids like exactly the real funny the real whole foods like you well you just said last week we had um this
Starting point is 00:12:00 these farmers in our office they're holy cow beef in texas and they're incredible people um and do all like angus grass-fed beef but they said the same thing i mean they knew the founder of whole foods john mackie he had a brilliant vision around agriculture and farming systems but whole foods today post bezos acquisition is very different from what it was when john mackie started yeah i mean he was really about amplifying farmers well they they have to hopefuls can't hopefuls and sprouts can't be all about agriculture because um they don't control the agriculture bezos and his crew does well you know the higher up so it's like you got a team man with this or we'll just stop supply exactly well that's the relevant we'll buy all your forms yeah i mean back to the to the, right? Bill Gates is the largest farmland owner in the country.
Starting point is 00:12:45 Right, right, right. And so the pitch deck for investors that we have, it opens up with the food company on the first page. And then the second page is very provocative. It says, the great reset where food is bugs, DNA is manipulated, pregnancy takes place in lab-grown artificial wombs, religion is banned, and Bill Gates owns all the the farms so all of your cattle is back so it's basically like uh whether you want the vaccine or not you're gonna you're gonna take it indirectly anyway by consuming it yeah you know and so this is not a wild conspiracy like i don't call them conspiracy theories anymore they're conspiracy facts this is happening this is real like people are telling you bugs are good for you robert downey jr was on a podcast uh recently saying like he's on an all bug diet and he's not looking too great by the way you all bug majority bug he's really when you say bug like
Starting point is 00:13:30 actual bugs bugs yeah like like insects insects why is he eating insects because it's people like the world economic forum and all the elites that are in charge of things that are really pushing trying to push that they're trying to push so they want us eating bugs. They want you eating bugs, but think about the... You say, and he's not looking too good. He's not, unfortunately. The Department of Agriculture today just approved lab-grown
Starting point is 00:13:55 chicken, and that's another thing. I see now. What's up with that? Look, I think there's... They want to manipulate everything. They want to manipulate how you think. They want to manipulate what you see on's uh they want to manipulate everything they want to manipulate how you think they want to manipulate what you see on tv they want to manipulate your food they want to can they tell us do they have to tell us that it's lab grown yeah or no they'll they'll fine line it well that's a good point right because that's a big thing about like the
Starting point is 00:14:19 categories the categorization of these products you know know, you could get meat from somewhere in Africa, somewhere in South America, at places, okay, so look, places like Argentina are known for having really good cattle, but other parts of the world, they may not have the highest standard of agriculture. The second that meat comes and crosses the border, all they have to do is put a sticker on it
Starting point is 00:14:41 that says product of USA, and they don't have to say where it actually came from. So how many touch points are there on that meat before it actually gets to your table? Wow. You know, and so that's very deceptive. I also found out that actually farm raised salmon is actually gray. Gray? Yeah, they add color to make right orange or salmon yeah so trader joe's actually have you got to buy wild
Starting point is 00:15:06 salmon because the salmon in actual stores is actually pumped with dye and the actual color of the salmon is gray why would they die because it's not it's farm yeah it should always be wild caught yeah yeah the color for the we're you're not gonna buy a gray salmon yeah exactly wow yeah so you don't eat any farmers you eat no not not for fish i mean i rarely eat fish to be honest with you it's probably like 10 of what i consume and generally i'm always eating fruit uh and beef and chicken and how do you get good quality meat yeah we have good relationships so i mean in the company we have great relationships with farmers that's a huge oh you're right yeah yeah you're you're in texas too exactly we're in texas our next market's miami like so they also
Starting point is 00:15:48 have great agriculture but we farm is in miami yeah oh yeah well in florida overall i mean like the the red states have really strong uh agriculture and farms and systems set up for us so they're going to be great launch pads for what we're doing across the ziki and big pharma what are some restaurants that say they're healthy but they're not i'm just gonna grab this can i have that drink real quick yeah thank you uh some thank you uh restaurants that say they're healthy is an example like sweet green so you know sweet green is like this healthy salads and everything like that they are using seed oils and their dressings and other things on their menu chipotle i love
Starting point is 00:16:24 chipotle um i think they're an incredible example of a fast casual that has crushed it 57 billion They are using seed oils in their dressings and other things on their menu. Chipotle, I love Chipotle. I think they're an incredible example of a fast casual that has crushed it. $57 billion company, 3,500 locations, all owned and operated by them. Wow. It's amazing. And they also opened up an investment branch too, and they're ripping checks into other companies across agriculture, restaurants, and things like that. So hats off to Chipotle, but I wish Chipotle was not cooking with seed oils because i would eat there way way more often i mean at ziki we have people that come to us and say i used to be a customer of
Starting point is 00:16:52 sweet green kava chipotle now i eat at ziki six times a week we have customers that are six times a week so ziki isn't just a store so it's a restaurant too yeah so so ziki is it it's this basically so on my phone we build thesehmm. We build these from our factory Oh, those are the food pods Manufacture a ton of those things and that's the grand vision is a giga factor I want to try scaling thousands of these pods everywhere across farm pods Where do you guys play some that like where do you put them in parking lots? They could be in parking lots. It could be in food parks. It could be outside of a hotel. they could be in parking lots it could be in food parks it could be outside of a hotel they could be in college universities wow so are you guys franchising this no you're
Starting point is 00:17:31 not that's it so you're doing the chipotle model yeah we want to own an opera because you get to maintain the highest level of quality festivals you guys will be everywhere well they don't move around actually we can we can move them so oh they're stationary they're stationary so you just drop off they have to stay there they don't have to stay there i mean but you want them to because actually. We can, we can move them. So I- 08.10 08.10 Oh, they're stationary. 08.10 They're stationary. Why? 08.10 So you just drop off, they have to stay there. 08.10
Starting point is 00:17:49 They don't have to stay there. I mean, but you want them to, because you want consistency among your customer base. And why do you want to own and operate the units? Because you get to maintain the highest level of quality control. Like sometimes franchise owners, you know, there's a ton of problems there. 08.10 They're changing. Yeah. 08.10 And how many times is the ice cream machine in McDonald's broken, for example,
Starting point is 00:18:01 right? 08.10 All the time. 08.10 Yeah. There's a lot of them are franchise owners so i mean even that's more complicated of a machine than say a fryer but imagine when franchise owners start having to deal with automation and robots in their restaurants how are they going to deal with that you know so no i'm not interested in franchising um and we don't like to move them because we want that consistency but we can move them very easily it takes one day and a thousand dollars it's like the leanest
Starting point is 00:18:24 model i mean imagine if a dunkin donuts or a starbucks didn't work out yeah what do they do very easily. It takes one day and a thousand dollars. It's like the leanest model. I mean, imagine if a Dunkin' Donuts or a Starbucks didn't work out. Yeah. What do they do? They have to vacate, right? Like it's a huge loss for us. It's like one day, boom, we've done it. And it's been very successful, super flexible. Now the restaurant industry is known for having low margins. Does that worry you? No, it doesn't worry me. I mean, historically, well, from the standpoint of, look, I want restaurants to succeed, right? Like I think what happened to restaurants during COVID was devastating.
Starting point is 00:18:54 But it doesn't worry me. The average restaurant margin is between five and 6%. Jeez, that's low. Very low, razor thin margins all the time in the restaurant industry. And that's why so many of them failed, right? I mean, during COVID, you're gonna come but you spoilage involved, though. So you're constantly throwing away, you have to re up, but every
Starting point is 00:19:11 three, four days watching, yeah, yeah, that's what it is, you have two big costs in restaurants. It's food and labor. Yeah. So and that those will those will kill you if they get out of control. Our margins are over 30%. Wow. Yeah. I mean, you know, we have this factory, we build these units they're very large they're 256 square feet full stack restaurants only difference is there's no dining experience but typically to build one of those it would cost anybody else like 350k and we
Starting point is 00:19:36 do it for between 50 and 90k yeah and we could produce 20 of them a month today and that's what that previous raise you know fundraising like what happens when we raise the next round which is going to be so somebody wanted you to bring one here they wouldn't own it how would like you would we would be set up here how could you collab with them like y'all want to bring one here so i mean we're going to collab with them i mean basically setting up a market for us is like we have a commissary kitchen so so imagine in austin right we opened up 10 ziki pods in seven months, very fast. I mean, uh, and again, like you're talking about less than 90 K to build and open
Starting point is 00:20:11 one of these things, final, final cost Chipotle or Starbucks want to open up a single location just to open the store. Their average store costs is 1.2 to $2.7 million. Their payback period is anywhere from 15 months to 50 months our case it's like we open it for less than 90 K not 1.2 million or above our payback periods are less than six months our margins are 30% they have 20 people staffed on an average shift we have two so unit economics are unmatched right how'd you guys get the margin so high well remember the two biggest costs are labor and food, right? You guys are growing your own food, making your own food.
Starting point is 00:20:49 No, we're not doing that yet. We're partnering with the best people that are serving Earth's purest ingredients, a.k.a. the true grassroots farmers that we're amplifying. But in the future, we will. We will have our own agriculture practices and farms. What are some other ingredients outside of seed oils that people should avoid? I think just across the board, like artificials, preservatives, highly processed items. Seed oils are the worst, though.
Starting point is 00:21:15 They stand at the top. Like we're the antithesis of seed oils. They're our arch nemesis. So, I mean, again, our mission is re-architecting the toxic food system. That involves rethinking and flipping the system on its head around ingredients, existing structures in place, and corruption. And there's much of all of those. Our system's contaminated. Yeah. I noticed certain ingredients aren't banned here, but they are in other countries. It's a great point. There's something in particular that one of the well-known ones is potassium bromate.
Starting point is 00:21:47 And this is clearly cancerous. I mean, there's insane amounts of data, so much that China, India, and other countries, Europe, have it banned. It's like, why are we not banning potassium bromate? It's like, I'm not your bro, mate. Get out of here with that. We don't want that. But look, let me ask you this. Those places that you just named were which ones? India, China, Europe.
Starting point is 00:22:04 Okay. Do they have free health care? Well, on our health care system, I'm more so with a lot of the – I mean, look, when I went through the whole cancer situation, I realized the flaws in our health care system. But see, a lot of those countries that – the reason why I'm saying that is because a lot of those countries that ban different substances, chemicals and things like that, it's not beneficial for them to have those things because then that means an influx and patients and sicknesses here we pay for our own health care so the sicker we are the more money they actually make brilliant point and you're spot on right you're so right about that big pharma owns all the medicine and they own all the food pretty much right they're all interconnected these systems and these agencies with so much corruption and that's a great point
Starting point is 00:22:48 because we're intentionally here designing food that makes people addicted to eating these things correct you get sick and then where do you go you go to their medical centers that they're profiting from too so it's this whole cycle of corruption that exists an excellent point wow that's crazy yeah so when when foods are banned like foods and chemicals and different sodas and soft drinks and stuff you want to look into those countries and see do they provide free health care because if they do then that's looks like my man was saying is some other places the food is better the quality of the food is better because it's in their best interest to keep their society and their people healthy us is not in their best interest to keep their society and their people healthy.
Starting point is 00:23:25 Us is not in their best interest. They need a sick, bro. They need a sick. A sick as we possibly can. It's just crazy, because carcinogens are published online and you can see the whole list and they're just not banned in the US.
Starting point is 00:23:36 No, because they gotta keep us sick, Sean. They need us to have cancer, bro. That's what that, when potassium bromate is a carcinogen and there's 1300 additives that are banned in Europe and of the 1300, 11 are banned in the United States. That's a crazy ratio. That's criminal. Yeah.
Starting point is 00:23:55 That's criminal. What is potassium bromate and what foods have that? Bread mainly. Oh bread. Mainly in bread but it's in over 100 products. Geez. Yeah but it's in anything that requires a dye. Right.
Starting point is 00:24:06 Yeah. For the most part. Oh, that's what gives it the color. I believe so. Well, it's it's I think it might be a holder or some kind of binder. Yeah. So it's something having to having to do with that. Yeah. Because it's in most products.
Starting point is 00:24:17 If you look at it, it's right there. Yeah. Yeah. So you want to be the Tesla of the food industry. One of the things you pride yourself on is customer service. How do you provide a great experience to the customer? I think you provide a great. OK, so. And how are you going to be the Tesla of the food industry. One of the things you pride yourself on is customer service. How do you provide a great experience to the customer? I think you provide a great— And how are you going to survive?
Starting point is 00:24:30 We're not going to survive. We're going to thrive. How are you guys actually going to be still living and breathing? In what sense? That people are going to try and kill us? Absolutely. Crazy. I have Christ.
Starting point is 00:24:43 Huh? I have Christ. I have faith. That's the number one thing. The number one value in the company is. I have faith. That's the number one thing. The number one value in the company is that we have faith. That's the driving force behind the entire company vision. I openly speak about God and the company and so does everybody else.
Starting point is 00:24:55 This is a very, very important layer and shielded protection for us. Jesus didn't come to bring a pillow. He came to bring a sword. That's what he says i mean i understand that but i mean when you you know you're pushing this and i don't even run i love it like because anytime we have guests on here it changes us too you know what i'm saying the way that we look and eat so my thing is you're up against big you're basically going head to head with goliath at this point right because you want to
Starting point is 00:25:25 give health and they want to give sickness then i'm david you know right so how do you you know look i mean you're you're you're right it's a it's an increasingly dangerous endeavor right so how do you i have to i have to i have to walk in faith you know look at the guy like rfk right why is he resonating so much with people right he's He's, he, RFK is resonating on the right and the left. He's basically attracting all people on both sides of the spectrum. Why he's speaking in truth, he's walking in truth and he's exposing a lot of corruption. Very dangerous for a guy like that. And he's, he's, you know, a lot of people know him and everything. He said the same thing. He's like, you know, I'm, I'm, I'm very smart about it. I'm very careful about how I move and you know, the different moves that he takes, but I'm aware of the same thing, right?
Starting point is 00:26:07 So I have to be surrounded by good people. I have to have my faith at the forefront, and then I have to make very smart, calculated moves to be able to do this in a way where we're actually gonna accomplish what we've set out to do. So, yeah. But I would prefer that that's the path
Starting point is 00:26:21 because that means that it's super significant to humanity and it's actually making the world a better place if it wasn't Wildly dangerous then how significant would it really be at the end of the day if I die behind this endeavor then good That's how I go out. Yeah, gotcha. I like that. Well back to the customer service How are you providing better experience than July to Chipotle or Panera or something? Okay, so I think it begins at the product level Right. So if you said you you tied that into a master plan of becoming the Tesla of food. Um, Tesla's got an exceptional product. You, you get in the car, you just feel good. It's an experience. It's an experience. It's so simple. One mothership dashboard tablet that controls the whole functionality of the car
Starting point is 00:26:59 simplicity. It's bright. The sunroof at the top right the skylight white seats white seats like exactly and the whole experience the acceleration the music the sound quality the cameras you have to create an exceptional product right that's what we've done at at the food level i think if you compare like our first creation ziki right greek mexican fusion restaurant um basically this is where there's a similarity to Tesla it's like at the simplest level customer facing level what does Tesla do they sell food they sell cars right they sell cars on the back end of Tesla it's wildly complex gigafactory autonomous fully electric you know thousands of engineers
Starting point is 00:27:40 it's super complex but they sell cars Zigiki it's like simplest customer facing level we sell food back end wildly complex automation we just acquired an entire team we're building robots that make 300 rice bowls per hour like tons of software a gig of a factory as well where we're scaling out these food 300 rice bowls an hour yeah team of 10 we just took over seven months so you guys are implementing ai and robots. Yeah, exactly. So from the factory, we make those pods that I showed you on the phone. We're also building automation and robotics from there. So the robotics go in the pods.
Starting point is 00:28:12 Wow. Insane. That's dope. But no one would know that. Like, that's all behind the scenes. So will you still have people working in those pods, though? Yes. Along with the robots?
Starting point is 00:28:21 Yes. Okay. So the way I look at it is like, you know, the food company in Ziki, it's an intelligent theater where humans and robots share the stage. Got you. I'm not some automation freak that wants to just completely wipe out humans. I love having humans around. I think it's a food business. People like that component.
Starting point is 00:28:38 Interaction. Yeah. Yeah. So let them work together. So we'll reduce the labor for sure. There won't be as many, but there's definitely always going to be people. It's people, humanity first. Yeah. So let them work together. So we'll reduce the labor for sure. There won't be as many, but there's definitely always going to be people. It's people for humanity first. Yeah. Nick, what's next for you, man? What are you working on?
Starting point is 00:28:51 The big thing is really I'm in full force fundraising mode. So we're raising 15 mil now and that should be closed out pretty soon. And then setting up the Miami market. What series are you guys in? This is seed still. Oh yeah. So this is our stage ahead of the a but we we move so fast um that we're you can't really compare us to a typical seed company because the size of our a is going to be the size of some companies c or d right so because you already raised 10 now you're doing another 15 exactly so what's the goal you want to grow it into a bohemian yeah exactly the goal. The goal is, again, to re-architect the toxic system.
Starting point is 00:29:26 It's to really spread awareness, but also offer these concepts at the mass, the most massive scale ever imaginable. Global, global scale, multi-decade conquests like the next 30, 40, 50 years and so on. And really just make Earth's most pure ingredients except uh accessible to every single human what are you offering in the seed round as far as just anything um well look at it it's gonna be equity of course yeah so you know we we're talking to several very large and uh aligned groups right now they can do enormous checks and um basically you know we've also had some angels in the past few weeks come in and rip like $2.50 a piece. And a lot of people actually in crypto and RIP3 and they love this anti-seed oil stuff.
Starting point is 00:30:11 They're very aware because they're truth seekers, right? I'm the same way. It's not even Republican or Democrat party. It's truth party. Gotcha. Now, there's a lot of these food companies that make healthy snacks, healthy products. Then they end up getting acquired by the big food companies and then they change the ingredients. Yeah.
Starting point is 00:30:25 Is that something that concerns you? Yeah, for sure. I mean, you have like really 10 companies that own all the food or snacks and products and grocery stores like Kellogg's and General Mills and Pines and Kraft. It'd be amazing. There's a graphic. Maybe we'll pop it up. But it's like it shows how those companies own hundreds of other companies underneath
Starting point is 00:30:44 them and they manipulate the ingredients. I mean, even if you look at a Heinz bottle from the US versus a Heinz bottle in Canada, the one in Canada is just super natural and just like very healthy. And then here you've got, you know, the high fructose corn syrup and all the things that we should not be eating. So it concerns me, but it's, you know, we also will be acquiring many companies and many products as we scale, uh, but we'll never manipulate it to, you know, we also will be acquiring many companies and many products as we scale, but we'll never manipulate it to what they're doing. And we'll actually bring it to its greatest form of truth and vitality for humans. That's awesome.
Starting point is 00:31:13 Yeah, they do that with dog food too. Remember the last guy? Yeah. They do it. They kind of do it with everything. Yeah. They even want our dogs sick, bro. The dog is to keep us sick, bro.
Starting point is 00:31:22 The goal is to keep us sick. It is. They'll get him out. They want to get him out they want to get him out the game because he'll have obviously market share well the market's changing chipotle announced they're not using seed oils anymore next year right yeah next year you've still got six more months i don't know that they fully announced that they won't be using seed oils i know that they uh did an investment in zero acre which is the fermented oil that we use
Starting point is 00:31:42 we're zero acres uh fastest and largest growing customer, but it's a great product. And I know that Chipotle is leaning into that. So I don't know though, that they fully said no seed oils. If they have, incredible. Yeah. All right, man. Any closing comments?
Starting point is 00:32:00 No, just glad to be here. Good to be in Vegas and glad to, you know, that you guys are aware of this stuff. And thank you for providing the platform where we can let everybody know. Thank you for coming in, bro. I appreciate it. Thank you. Appreciate you both.
Starting point is 00:32:11 All right. Digital Soul Shower. Thanks for tuning in, guys. I'll see you next time. Peace.

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