Digital Social Hour - Scaling to Success: How Jason Wojo Did Over $100 Million with Paid Ads | Digital Social Hour #52

Starting point is 00:00:00 Why do you think over 60% of the U.S. lives paycheck to paycheck? Because it's comfortable. Also, it's easy. It's easy to not have any friction because as soon as you tell somebody, hey, you're not going to live paycheck to paycheck anymore. You're going to work an extra two hours a day when you get home from work and build a side hustle and start making more money. Nah, I'm good. I'd rather watch Netflix.

Starting point is 00:00:17 If you don't push people and you don't give people some type of trauma, like no one actually listens. But then I realized like not a lot of people are actually that smart. Not a lot of people have common sense either. All right. Welcome to the Digital Social Hour. I'm your host today, Sean Kelly, and I'm joined with my guest today, Jason Wojo. How we doing?

Starting point is 00:00:48 Good, man. Thanks for having me. We out here in Miami today. Yeah, dude, it's a dope vibe. Appreciate it. Not bad, right? So give people a brief summary of what you've done and what you're working on. Yeah, so I am a digital marketing agency owner. I run paid ads for coaches, consultants, service providers, e-com stores. We have 240 plus clients, 50 plus team members. Right now, I'm honestly just working on scaling out the agency. And then I'm actually starting a coaching business that I'm taking my face away from, going to automate that and then try to sell it for an exit. Nice. That's the

Starting point is 00:01:21 game plan right now. I saw you've generated over a hundred million dollars with paid ads. What industries were the most successful you'd say? Um, it's been definitely coaches, consultants, and like local service providers for sure. Mostly high ticket stuff. So like solar roofing, um, you know, cabinet coding, like home service based stuff. Uh, e-com stores do well, but we can't control the client's margins as much because of like credit reasons. Cause they don't want to buy enough inventory or their relationship with suppliers. Other ones are agency owners too. I also work with agency owners. I have a whole coaching program on that.

Starting point is 00:01:54 So I help agency owners scale from zero to 10K a month. So that's been pretty fulfilling because that's where all my – like all my best students come from and then we get them into the DFY. So like that's why I'm doing the coaching because the coaching is the front end. And then they get up sold into the DFY to where it's hands off. Speaking of 10 K a month, you made a claim that, uh, all guys should make 10 K a month. And if not, you got to reevaluate your life. Yeah. I mean, I just think it's like in today's world, like we were just talking before and it's so easy to make money. It's like you need to focus on a high-income skill set. If you're not focusing on a high-income skill set and you're only focused on other things, like getting a girlfriend or the gym or whatever your focus is, it's like you're unidimensional.

Starting point is 00:02:36 If you don't have a high-income skill set, then you can't actually like protect and provide for somebody at scale. I think it's too easy right now. Like all you need to make – the whole stat is like $300 a day, and three trials a day. Like that's not a lot of money to make, but people associate with the amount of money they make with the amount of time they put in, which is completely a fallacy. Right. So how old were you when you started making 10 K a month? Oh, I was 19. Wow. Um, so I had like maybe a couple of clients at the time I was living in New York and I was working with local businesses like barbershops restaurants And then I moved from New York to Florida and then I got my biggest client

Starting point is 00:03:11 Which was a mortgage lender that was paying me like seventy five hundred dollars a month And that's how I took the hike to 10k month was off one client. Yeah, and that was an exciting time I will say there's a lot of money in that real estate space man Cuz I just had a networking event and this real estate company just covered the whole bill, sponsored the whole thing, gave us a venue, paid for all the drinks. And it's pretty crazy cause they pay like 20 K for those open houses. Oh wow. Yeah. Just to set everything up. So if you could just say, Hey, I'll bring 300 high level people here. Can you just get me a venue and pay for everything? Yeah. They'll do it. That's awesome. Yeah. So little hacks like that like that are cool um what about the penguin zero stuff how did that happen so i made this video um basically

Starting point is 00:03:51 talk about people who go to the gym and uh joey swole reposted it then bryce hall reposted it then penguins picked it up made a reaction video basically saying like oh i'm an andrew tate clone or a clown or whatever. What do you what he was claiming? But he goes to the video and like just like as I'm talking, he just like is pausing and then he's giving his input. And he basically was saying that, you know, the stuff that I'm saying is very like just very bold and how it's like, you know, just very demeaning for men who are trying to figure out their life. And I was like, if you don't push people and you don't give people some

Starting point is 00:04:30 type of trauma, like no one actually listens. I feel like the only way men or even people in general will listen is if you give them trauma. Like I only feel I only, all things that I've learned in my life, I've only learned from massive trauma. So going through something that really sets you back in a way where it's like, like, I don't want to deal with that again. It's kind of like the donut concept with people who are overweight. Let's say you're 350 pounds and you know, you have to go through all the trial and error of losing weight, going to the gym, doing all your crunches, running all that, like stress, anxiety, and all that pressure on your body. Once you lose all that weight, the next time you pick up a donut, the donut is actually not a sign of what you're going back to.

Starting point is 00:05:08 The donut is something where it's like a signal to the things you don't want to go through again. So it's like, you need to associate what you're pushing your life through with, with something that you don't want to deal with back again. So it's like either for people who've been homeless once don't want to go homeless again, people who lost the love of their lives. They don't want to deal with that again. Like that, that trauma makes men's shift and move in the right direction. I could relate to that. When you say you went through some trauma, what was that like for you? Um, the trauma was honestly just behind the fact that I had to see mine. Wasn't that insane. My trauma was, is derived from my parents. so like them saying hey

Starting point is 00:05:45 man like you either have to move out or you have to pay us rent and i was like well i don't want to pay you rent so i'm just gonna move out and also like my dad was always so hard on me like even when i used to play basketball when i was a kid like he would always be like oh you didn't score a lot tonight like what a disappointment of a son like like stuff like that and it was like really demoralizing i'm not gonna lie to lie. Cause when I was growing up, I was really good at basketball, like really good when I was in middle school, going to high school and I was keeping up with everybody's like heights. So, you know, also my weight, but then as I got into 10th grade, 11th grade, dude, I did not hit puberty at all, like zero. And that's when my

Starting point is 00:06:25 parents realized like, I can't really compete at a high level anymore. Cause I was four 11 and like 70 pounds, really tiny in high school, in high school. Yeah. And then once I hit 10th and 11th grade, I did not grow. Cause 10th and 11th grade is where everybody just randomly just sprouts up that one summer. And then they're going into like their college form and i just didn't and i didn't hit puberty at all so then i had to take hth to finally like accelerate my like puberty yeah and um i think my dad kind of felt guilty about that because he thought that it was like the father to the son thing right and i missed out because i didn't like dude if i'm driving through the lane and i'm 70 pounds and a kid bumps me on the leg and he's 110, 120, I'm not going through. Yeah.

Starting point is 00:07:07 So I just couldn't compete that well. 70 in high school. I thought I weighed very low. I was 130 in high school. Oh, my God. But I'm six five. Yeah. You're tall as hell.

Starting point is 00:07:16 I was a twig, man, because I did distance running. So I just couldn't gain weight. You got long strides. Yeah. Makes sense. I saw you also went to culinary school after high school. What was that about? Uh, so I was working at a cafe, uh, when I was 15, 16 years old doing like breakfast food, lunch food. Um, and I don't really know what I want to do with my life. So I

Starting point is 00:07:33 was like, all right, like I could either try something randomly, go to school for like, you know, general arts, what would people do just to like kind of find themselves. Or I could just go to school for like what I've been doing for the last two years, which has been working at a cafe, like find food like i had no direction i had no one to tell me like hey man you should do this i had no one to hold me accountable i was just basically forced to like go find something like my dad was like you gotta go to school for something figure it out you gotta make money you gotta get a job so i was like all right i'll go to culinary school i was there for a year i literally. Really? There was this guy who came to speak one day and we were in a conference like in the auditorium.

Starting point is 00:08:08 He was like, hey, man, you going into culinary, you're going to make $15 an hour to start. And I was like, $15 an hour? I was like, dude, that doesn't even – that doesn't sound like a lot of money. And then that's the day where I literally got out of that conference. I called my mom and I was like, hey, like I don't think I'm going to finish these four years. Like this is kind of a joke. And, um, you know, my, my mom and dad were kind of concerned, but then I moved back in with them. Then I went to business school and I was just living at home and I was working three jobs and I was playing college tennis because I was really good at tennis because I couldn't play basketball that well in high

Starting point is 00:08:40 school. So then I wound up finishing high school with tennis and I was really good at that. But I mean, that was, that was kind of the premise of it, but I just couldn't stand like being in the kitchen, six hour labs, like culinary is a terrible niche for making a lot of money unless you're going to make your own restaurant. Like that's really where the money's at. But if you're just doing that to like cook and that's it, I mean, you're going to make like 45, 50 grand a year. That's not a lot of money. It's not good at all. What about private chefs? Private chefs, I mean, it depends on like who picks them up. But they could do like, you know, six figures, 150 the most probably.

Starting point is 00:09:11 But you got to get picked up by a celebrity who's willing to spend 10 grand, 12 grand a month on food. Yeah. So it's like, yeah, you got to have someone that's really high taker for that. Yeah, I remember when I moved to Vegas, I was making a lot with crypto at the time. And I was like, all right. I've always said my first hire will be like a private chef. Dude, he wanted like 12K a month. I'm like, that's just me. He has like four other clients. I was like, holy. But this guy had like TV shows and stuff. So it made sense. Let's talk sports cars.

Starting point is 00:09:39 You made a claim that you drive your sports cars for free. Yeah. How did you pull that off? So I have a Range Rover and a Maserati Ghibli and I rent those two on Turo and they'll make me like 300 bucks a day, three tennis, three 20 ish. Um, and then I just use that cashflow and then pay for the cars. So they'll get rented out for 22, 23 days out of the month. And then if you times that by, you know, 320 bucks, 300 bucks, it's almost $7,000. So that $7,000 I can then pay the cars off with. Okay.

Starting point is 00:10:08 So you finance the car? Yeah, yeah, yeah. So the payments are about $6,000 for all of them together. Okay. So I make a little bit of money. Wow. Yeah. But it kind of sucks because literally two days ago, I let a guy go on Turo, rent the Ghibli.

Starting point is 00:10:25 He comes back and there's a crack on the back of my windshield. Now, there's actually a law in Florida where like technically if you have insurance and you haven't had any problems, you can get a free windshield. So I'm kind of pumped about that. But like still, I don't know what happened. But someone was definitely using my car for a music video and stepped on the car and like broke the glass. And I was pissed. That's not good. You'll probably end up seeing that music video somewhere one day the car and like broke the glass and i was pissed that's not good you'll

Starting point is 00:10:45 probably end up seeing that music video somewhere oh man uh what do you think of uh cancel culture because after what happened with penguins you got your phone number leaked thousands of calls and people are going at you yeah um and then on top of that my tiktok got banned oh why so i as soon as that video went out on our profile like my main one that's where it first went and everybody else picked it up but it got like two million views within like an hour and then like my tiktok just got banned whoa and it was that bad i think it just got too many views too fast and i mean yeah i cursed twice in the video but like that's freedom of speech whatever you could curse on tiktok yeah but it's like but the claim that i was making got so many people triggered to where the comments were like literally terrible man like the comments

Starting point is 00:11:29 people were just like you know telling me to do x y and z to myself and etc and it was like that's terrible okay so i think tiktok just like whoever was monitoring it i got over like a thousand comments in an hour it was just like thread thread thread thread thread and then replying and then all the likes it was just nuts um but i think thread, thread, thread, and then replying and then all the likes. It was just nuts. But I think that like the whole cancel culture is ridiculous. I think that people should be able to say what they want to say. That's the whole point of the amendment. It's like why can I not say what I want to say?

Starting point is 00:11:57 That's freedom of speech. Now, are there some things that like people say that is sometimes like out of pocket or out of line like yeah but at the end of the day we're still entitled to what we want to say and we have to deal with the consequences of what we say but we deal that from people to people not from like institution to user right i think it's just i think it's just overdone yeah so you're not a fan of social media platforms banning people no no and the whole thing that happened to tate too is terrible yeah it's like someone that's trying to help men get out of a rut should not be canceled like i just don't think that they want men to actually be completely masculine i think that they're afraid of that which is insane

Starting point is 00:12:34 seems like it the more you look into it and see like especially the food stuff man yeah like what that's eating oh geez and the tap water and this, when you combine it all in the TV programming, it's like, holy ****, I've been brainwashed my whole life. Yeah. No, it's terrible. And it's like, now I'm thinking, you know, like, like I was in my hotel and I was thirsty and I was like, all right, like, do I go all the way across the street or do I just take a quick thing of tap water?

Starting point is 00:12:57 And I'm like, **** it, I'll go to the, across the street. But even like bottled water is not even that good for you now. Yeah. With the microplastics. So it's hard to like really. Well, now they got like bottled water is not even that good for you now yeah with the microplastics so it's hard to like really well now they got like alkaline alkaline water i guess that's good for you i don't know i know vas is pretty good i like vas yeah i try to drink out of glass as much as i can yeah just because the microplastics and uh yeah i don't know but what do you think out of uh tate getting out of jail i think whatever podcast he's on next is going to be the most viral thing ever.

Starting point is 00:13:28 Like there's people out there bidding right now for like having him as a guest. Yeah. Oh, it's like up to five to something million. What? Oh, yeah. It's nuts. Oh, yeah. He looked pretty swole coming out.

Starting point is 00:13:38 Yeah, yeah. He also has a ton of hair. Yeah. Looks like Jesus. He even grew some hair up top. Yeah. Yeah. So I guess he wasn't lying when he said

Starting point is 00:13:45 he goes bald for his own sake yeah it's just like you know whatever they're going to jail for or whatever they're getting accused of i don't remember the specifics but all i know is it's like you know innocent until proven guilty yeah so it's like i feel like it's people are saying it was planned i'm like that's kind of bold. That's bold. I don't know. But that's all the conspiracy stuff. So like when you talk about controversial stuff, it always goes viral. Of course it is because that starts a discussion where everybody can put their opinion in.

Starting point is 00:14:16 The thing that I made a really good point of on another podcast I was on was that the reason why controversial stuff and conspiracies get a lot of views and attention, it's not only because of the fact that you start a thread. It's because if you start talking about how to grow your business, higher open, you know, higher opens on your email list and, you know, actually scaling a brand, there's only a certain amount of people who can actually contribute to that conversation. It's a very small like mound of people. But then when you talk about, you know, what to not do with your girlfriend and what to not do with your boyfriend what to do with this everybody can pitch in right so the barrier to entry is just so low and we don't think about it like that sometimes because we're always like oh like you know all my audience should be business

Starting point is 00:14:56 owners all my audience should be entrepreneurs that can be able to pitch into this conversation about facebook ads yeah but then i realized like not a lot of people are actually that smart yeah it's just like not a lot of people have common sense either. Yeah. And people will take the smallest thing and then take it out of context because they just want to have an opinion. They want to feel heard. They want to be a part of a discussion. I feel that I noticed with my clips, especially the more specific ones about crypto or Facebook ads don't get as many views. It's like the girlfriend or gambling or stuff. It's terrible.

Starting point is 00:15:28 But then those are the same people though that complain about like being broke and not being taken seriously. And I'm like, your inputs and conversations are completely different. Like the world's gonna give you what you deserve. I don't know what to tell you. What's your dating life been like now that you've had success and money?

Starting point is 00:15:42 Has it been a weird dynamic? Yeah, it honestly has. I had to learn the hard way so like obviously when you start making money it's like kind of hard to kind of like pull yourself away and detach yourself like you're excited about something that maybe your parents never had or you never thought that you would actually experience and i remember when i started like six figures a month and i was like oh like you know i won like i made it you know this is cool and then I realized that number one, like making money is boring. And number two is you think you attract better women in your life, but you attract the worst women possible. Like the ones that are entitled and that they deserve stuff. And it's like, like I went through

Starting point is 00:16:19 my, my dating realm of, you know, dating women who like just wanted to be around me because they just wanted stuff for free, you know, free tickets to baseball games and going down this vacation and doing this and going out to dinner here, places they would never go with anybody else or on their own. And, um, I thought it was fulfilling because I was like, Oh, like, this is cool. Like I can actually like treat somebody well. But then I realized that there was the advantage part of like being taken advantage of. And I didn't't realize that and I had to learn that the hard way. And then the girl that I'm with now, I was with her last year and then we kind of like broke things off because I was just really busy with my business and I didn't know how to separate business and personal. I was really bad at that and I won't admit that.

Starting point is 00:17:01 I was really bad. I would be sitting at dinner at 8 o'clock like handling stuff on my phone. I was addicted. That's really like, you probably went through that phase. Yeah. I think every entrepreneur does. And it's like, you're sitting there and you're just like, like, yeah, she's important, but like, I'm still on my own path. But then having the balance to separate those two is the hardest thing to do. Yeah. Because then you kind of have to lose control and giving up control is the hardest thing for a business owner. Just when you built something from the ground up and it's like your baby, that was the toughest thing for me. But now we're back together and we're like, you know, figuring things out. So it's good. It's good.

Starting point is 00:17:35 So how did you find that balance between work and relationship? Do you take the weekends off? Oh yeah. Weekends I take off. I don't like, if I go out, like some of my friends actually don't even understand the stuff that I do. But like we went on a trip a couple weekends back for my friend's bachelor party. And I'm like, yo, we're at a bachelor party. And they all brought their laptops. And I'm like, I left my laptop at home. And they're like, you did?

Starting point is 00:17:56 I'm like, yeah. Why are we on our laptops and we're celebrating somebody's bachelor party? And they're like, well, there's nothing to do. It's 8 o'clock. I'm like, let's go do hookah. We don't want to do hookah. I'm all right let's go get a drink let's go like take a walk uh like i have to write an email i'm like dude that's insane to me it's like that's not something where it's like just a weekend vacation go in check in real quick for an hour

Starting point is 00:18:17 it's like it's a bachelor party like come on like put the laptop home you can leave your business for two days you're not gonna die your clients aren leave your business for two days. You're not going to die. Your clients aren't going to leave you. If they do, they're not – you're not your right clients. But like it's just – I feel like those are the small things that I had to do to achieve that balance. Like being able to like go on a flight and not have to worry about the Wi-Fi. Like some people are like, oh, like I got this credit card so I can get free Wi-Fi on a plane. I'm like, dude, you are bottlenecked if you need Wi-Fi on a plane. Just relax.

Starting point is 00:18:49 Read a book. Listen to some music. You don't need Wi-Fi on a plane. I'm like, dude, you are bottlenecked. If you need wifi on a plane, just relax, read a book, listen to some music. You don't need wifi on a plane. Yeah. It's like, yeah, it's a good, that's one thing I learned from Tai Lopez. He said he would bring like hella books on the plane. Yeah. Smart. Yeah. Yeah. Um, what's your relationship with money? Is it the most important thing for you or is it top three or is it even on your top three? Um, I would say it's third. Okay. Because it gives me the freedom to have number one, which is my solitude. I like my solitude a ton. Like I was saying before, I learned that the hard way.

Starting point is 00:19:14 I thought that being busier and having more people take my attention was important to making more money. But it drives you crazy and it leads you completely off your path into insanity. So first thing, solitude. Like I don't really care about a lot of the things that most people care about. you crazy and it leads you completely off your path into insanity. So first thing, solitude. Like I don't, I don't really care about the lot of the things that most people care about. Like for example, you know, like, you know, just the way I dress, like I don't really dress crazy. Like I just, I'll throw on sweatpants, quick socks. Like I don't really care about that shit. I only have like five shirts that I own. I don't care about – yeah, I just have five McLaren shirts.

Starting point is 00:19:46 That's all I own. Dude, I literally don't own anything else. Is it the same shirt or are they different? It's this and then like one that's completely orange and I have a white one, a black one, and then a blue one. And that's it. And I literally live out of a suitcase. I don't have hangers. I don't have like a whole spiel at home. No, because if I put all my stuff in my luggage, if I want to go travel, I just zip it up and leave.

Starting point is 00:20:07 I don't have to worry about going to the bathroom, going to the closet, folding everything. Like, dude, who gives a ****? I'm just like throwing in the thing, close it up, let's rock. Like that's it. And there's a lot of things that like people do on a daily basis that just drives me crazy. Like that's why I went at the whole gym thing. Right. Because people pre-cut their meals. They do these shaker bottles. They I'm like, dude, what the are you doing?

Starting point is 00:20:30 Like that takes so much time for me to do all that. I'd rather just Uber eat something or go out to eat and have somebody serve me. Why are you doing all that? It just makes all that stuff. It's like, dude, that's so much headspace. Like I can never, never commit to that. Right. And, um, like I, I do the pre-cut meals where they just ship them to the house or you throw them in the fridge. I'm like 600 bucks a month. That's called automation. Like, I don't want to be doing that.

Starting point is 00:20:53 Yeah. I've done it. So it's like, I don't know. I, I, I like my solitude. Second to me is like freedom, time freedom. Okay. Um, I don't ever want to feel like i'm punching a clock that pisses me off more than anything when people are like oh we got to be here we got to pick up this person we got

Starting point is 00:21:08 to do this oh this person like the amount of times that i had a lot of friends and we would try to do something trying to organize an event with a ton of people who are not entrepreneurs or have any resolution of time is the worst thing i've ever seen in my life. Like, and that moves money down to number four. Number three is like my peace and not having a lot of friends. I know that sounds insane, but I don't have a lot of friends for a reason. It's too much drama. You try to organize things with people and they just like don't hold their end of the bargain.

Starting point is 00:21:39 Like even two to three weeks ago, I planned the bachelor party and I was like, hey, guys, like I got the Airbnbs. Like, can you Venmo me? Blah, blah, blah. Because I got to put their end of the bargain. It took people like five, six days just to Venmo me. I'm like, dude, it's not that hard. It takes five minutes. And then like getting people in the car to leave is the biggest inconvenience.

Starting point is 00:22:00 Everyone's like, I got to go pee. I got to do this. My hair is messed up. Like, dude, get in the car. That's a pet peeve of mine. Dude, it's everyone's like i gotta go pee i gotta do this my hair is messed up like dude get in the car that's a pet peeve of mine dude it's ridiculous like if i have to wait for somebody it's not that i'm impatient it's like it's like dude we're not going to like a ball or we're not going to this crazy dinner or whatever like just get in the car for real you got to respect the ubers time too yeah like they're waiting yeah and people don't get that because they're entitled most people and are entitled they're like oh this is my time and it's like dude like other people

Starting point is 00:22:28 did you too yeah just like interesting so it's number four for you but early on in your career is probably number one yeah it was yeah i feel like a lot of people start that way yeah because i started off looking at my parents seeing how they lived my dad would get at home at friday six o'clock and just sit there and be mad while eating because it was Friday. All the bills come in on Friday. And, like, he was just pissed off. He's like, oh, I came to enjoy my meal. My family is not eating with me.

Starting point is 00:22:54 I'm like, dude, how can we eat with you when you're being a dick? It's like he would just get mad. He would, like, slam his fist on the table. He used to get mad about money. And I was like, dude, I never want to feel like that. That's terrible. So your family lived paycheck to paycheck growing up? Yeah. Yeah. Yeah. It was pretty bad. Yeah. That's wrong. I mean, we had a little bit of money left over to like go on small vacations, but it was nothing like ever insane that I could do now. Like staying at the

Starting point is 00:23:16 Ritz or the Four Seasons was never a conversation. Right. Never. Or like using credit card points to travel for free. That was never a conversation. I never learned about that stuff. Like never. I had to learn that through just mentors and stuff. Why do you think over 60% of the US lives paycheck to paycheck? Because that's comfortable. Because, okay. Let me elaborate.

Starting point is 00:23:39 I think the reason why that is, is because people don't actually know like what money feels like. And I feel like they stick with what they were taught when they were a kid. So it's like, all right, my parents made this amount of money. Then this is my benchmark. So like them living paycheck to paycheck. Also, it's easy. It's easy to not have any friction because as soon as you tell somebody, hey, you're

Starting point is 00:23:59 not going to live paycheck to paycheck anymore. You're going to work an extra two hours a day when you get home from work and build a side hustle and start making more money. Now I'm good. I'd rather watch Netflix. Yeah. So it's like that kind of friction and making people work as soon as they're like, Oh, I'm out of my job. Because once they leave their job, they don't take their job home. And I think people actually enjoy that because they're like, all right, once I clock out of five, I'm done. Like my job will never contact me outside of work because the corporate world, they usually don't. They just let you leave.

Starting point is 00:24:26 They're like, all right, see you at nine. So it's like, they like that piece of like, okay, you know, I don't want to be bothered because as soon as you give them friction when they're outside of work, they just fold. And most people fold when it's friction. Also, it's because of imposter syndrome and shiny object syndrome.

Starting point is 00:24:42 When people are making money paycheck to paycheck and they get a little bit of money left over, they buy something shiny, which then sets them back six months again. Either a new car or a vacation that they shouldn't be buying, the new iPhone. Dude, more people. Most of my entrepreneur friends that actually make seven to eight figures don't buy the new iPhone every year. The people who have all the time on their hands that are making 5K a month, 4K a month, they're the ones who are buying the new iPhones every year the people who have all the time on their hands that are making 5k a month 4k a month they're the ones who are buying the new iphones every year like little things like that that i see like i don't buy the new iphone why do i need that yeah but people buy it because it's shiny

Starting point is 00:25:12 yeah facts i do it every like three four years i'd say yeah because it's like you don't feel like that's the thing that's gonna like move the needle in your life it's just like a phone yeah like who cares if it's the new ios update Like no one cares. Uh, so you hang out with a lot of seven, eight figure, nine figure guys. What are some common traits you see in all these people? Um, the biggest thing that I see that social media is trying to shove down people's throats is waking up early. Like not a lot of them do that. Not a lot of my friends wake up early. Um, they wake up when they want to. One thing I do see though is they have a really good relationship with like time. And I see that a lot. Like they value their times really like a high level. They also have good relationships with their mother. Like for people who are seven,

Starting point is 00:25:58 eight figure entrepreneurs, if they don't have a good relationship with their mom, they're usually not like, they're usually not in the headspace to be able to then give love and something to like a business or being a leader in your business and having team members and like that kind of, you know, empathetic behavior. Interesting. Yeah. I've seen that a lot. Like when people have bad relationship with their mom, I'm like, that's probably why you're not making a lot. Yeah. Definitely a red flag. Cause that means that they don't understand what feeling love is actually like. So then them giving love to something is kind of tough. And also that comes with empathy. So they don't have empathy for other people's situations,

Starting point is 00:26:33 which makes them very hard to communicate. Like being a good communicator is a really good indicator as well of being 70 figure entrepreneur, but it all starts with their family. Yeah. Yeah. Yeah. Family family's super important but sometimes i feel like uh your family can drag you down too yeah it's true yeah it just it just depends on like i think how you perceive what your family is trying to do for you because obviously your family is looking in your best interest yeah but some households are massively violent like the parents are attacking you they're always stressed they're taking all their stress and anxiety out on you, making you feel bad because it's easy to, um, because when you're a kid, you don't really feel like you have a voice in the household. You're not the household owner.

Starting point is 00:27:12 You're not the leader. So I feel like that's where a lot of kids, uh, feel like they're like, you know, basically getting put down from an early age. It's kind of hard for them to evolve. Yeah. We'll wrap, wrap up on this with the emergence of AI and all these trends. What would your advice be to high schoolers, college kids looking to start making 10K a month? Geez. I mean, the biggest thing for AI is that you have to understand how to not let it automate you, how you can use it to automate your actual revenue generating tasks throughout the day. Like right now I'm focusing on cutting payroll and using AI to supplement payroll. Because my payroll is pretty high, but then I'm looking at what Chad GPT is doing, creative AI, all these things. And I'm like, dude, we can automate so many things for our clients. I think that also with AI, it's like, there's the trading bots. There's all the ways that you can make money with it. It honestly depends on the niche. And if you're willing to build the right systems and make sure that you don't get automated because yeah, AI is a double-edged sword. You can use it in your current business, already making

Starting point is 00:28:12 money to automate things. But if you're getting into the space, don't pick a niche that has all this stuff through AI because then some software will overhaul you and you don't have much economies of scale. Yeah. Do you think AI is a fad or you think it's here to stay? Oh, it's definitely here to stay. Yeah. Yeah. I think it's here to stay. I think that, you know, like copywriting and email and stuff like that is going to start

Starting point is 00:28:34 to get automated pretty quick. SMS marketing is going to get automated pretty quick. People are building websites right now on AI through code. Wow. So a lot of these like marketing services that, that people sell are going to start to get automated. I'm a little afraid of it because we do those services, but like the, the human touch though is going to be hard to automate. And that's what I'll always say is like the human touch always wins. Um, that's true, but people don't like as much friction. So people are always going

Starting point is 00:28:59 to go to those things first because it's cheaper and you don't have to talk to people as much. And people sometimes don't like talking to people. So it's like, it's kind of hard to get them out of that headspace. Yeah, dude, it's been a pleasure. Any closing thoughts and where people can find out more about you? Yeah. Uh, I'm on Instagram, the Jason Wojo, uh, YouTube as well. You can search Jason Wojo there. Uh, we post content every single day. And, uh, if you're a business owner looking to run ads, you can just hit the link in my Instagram bio and book a call. Perfect. Thanks for tuning in, guys.

Starting point is 00:29:26 Digital Social Hour. I'll see you next week.

Digital Social Hour - Scaling to Success: How Jason Wojo Did Over $100 Million with Paid Ads | Digital Social Hour #52

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.