Digital Social Hour - Serial Entrepreneur: NFL Star's Winning Game Plan | Prince Amukamara DSH #1104
Episode Date: January 15, 2025Serial entrepreneur and former NFL star Prince Amukamara shares his winning playbook for life after football in this eye-opening interview! 🏈 From winning a Super Bowl with the Giants to buildin...g multiple successful businesses, Prince reveals how he's tackled entrepreneurship head-on. Get an inside look at his diverse portfolio, including FedEx routes, assisted living facilities, and a children's YouTube channel. Plus, hear his savvy takes on cryptocurrency investments and how he's leveraging his NFL experience in the business world. Discover how this 11-season NFL veteran manages his time between family life (including recent triplets!) and multiple business ventures. Prince shares candid insights about his transition from professional sports to entrepreneurship, offering valuable lessons for anyone looking to diversify their income streams. Want to learn how a Super Bowl champion thinks about business, investment, and building generational wealth? This conversation is packed with practical wisdom from someone who's successfully made the leap from sports to business success. 🏆 #SerialEntrepreneur #NFLStar #BusinessSuccess #Entrepreneurship #RealEstate #Crypto #NFLtoEntrepreneur #bitcoin #ethereum #cryptonewstoday #crypto #bitcoinnews CHAPTERS: 00:00 - Best NFL player investments 05:00 - Today's episode is brought to you by Specialized Recruiting Group 06:40 - OBJ's crypto investments 10:20 - Winning the Super Bowl as a rookie 14:32 - Is Aaron Rodgers the best QB of all time? 15:31 - NBA title predictions for this year 16:27 - NBA scoring leader predictions for the season 19:50 - What’s next for Prince? 19:51 - Where to find Prince 19:52 - Prince Amukamara Adventures APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Prince Amukamara https://www.instagram.com/princeamukamara SPONSORS: SPECIALIZED RECRUITING GROUP: https://www.srgpros.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Transcript
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Please.
Well, yeah, I mean, people might blame Steph, but no, I think he definitely, I mean, played
an impact and inspiring kids to pull up from logo and stuff. Steph and Odell, like Odell with the one-hand catch and Steph with the half court, basically
threes.
Yeah, I think they've, they've impacted like the younger generation.
Yeah.
Everyone does the one-hand catch now.
It's crazy.
All right, guys.
Prince Amook Amara here today, man.
You got knocked out quick.
Too fast, man, too fast.
Yeah, quick story.
I had an eight, there was two eights on the table,
so I'm thinking I have a three of a kind, one all in.
And then Bryce Butler had his high card was jacked.
My high card was five.
Then I just, I ran.
Damn, they be like that, right?
Yeah, yeah. Shit. Yeah, Yeah. They be like that, right?
Yeah.
Shit.
You play a lot of poker?
Only when I'm here.
Oh, that's it?
Yeah.
I love the honesty.
Yeah.
Yeah, but it's fun.
And also because of here, I mean,
you get to meet guys and rap with them.
So guys at my table was like Mario Chalmers,
Mike Bibby, Patrick Peterson and those guys like that.
So it was fun talking to them, talking a little stuff.
You see some old teammates and some old rivals.
Exactly, yeah, yeah.
I love it.
Yeah, you played 11 seasons.
So it's a long time for NFL career.
Yup, and then at the other table, my boy Spice Adams.
Oh, yeah.
Yeah, so we have like Bears connection there
and then Michael Blackson.
I'm trying to roast him.
I keep telling my camera guy,
hey, like if we see him, it's on site.
Like I have three jokes ready for him. Yeah, so you're trying to roast him. I keep telling my camera guy, hey, like if we see him, it's on site. Like I have three jokes ready for him.
Yeah. So you're trying to get in comedy?
No, but I just want to go viral roasted and roasting him.
I love it.
I saw on your IG bar, you're doing real estate now, Arizona?
Yeah, I do real estate.
I'm all over the place.
I say like I'm a serial entrepreneur.
So I have a kids YouTube educational channel that I do.
Yep. So that's so that's been fun.
It's called Mr. A Adventures.
And then I own a couple of FedEx routes.
And then I own an assisted living home.
Yeah.
All over, man. I love it.
How do you get into FedEx routes?
That's fascinating to me.
Yeah, so I would say like my partner found the deal.
We looked at it and then we purchased it all in Arizona.
So basically you pay and then you get money off all
the deliveries, the package deliveries.
So how it works is so the trucks that pick up and deliver
at your house, they drop off or they'll pick up
or even we do commercial, so like businesses and stuff.
So those are independently owned.
And then so FedEx contracts with us,
who's I'm like a trucking company,
but FedEx pays my trucking company
to put their logos on our trucks.
So that's why I have the FedEx logo.
Yeah, yeah.
And then, yeah, and we get paid per pickup per drop.
Interesting.
That's cool.
It sounds like you really invested
after your career in smart ways.
Yeah, 100%.
I mean, everyone says like, everyone thinks retirement is kicking your feet up, having a pina colada on a beach, That's cool. It sounds like you really invested after your career in smart ways. Yeah, 100%.
I mean, everyone says like,
everyone thinks retirement is kicking your feet up,
having a pina colada on a beach,
but that would be boring if you just did that all day.
And so me having a half five kids
just had triplets last year.
Holy crap.
Not saying that I don't wanna stay at home with them,
but I like to get a break a little bit.
Also give my wife a break.
I love that, man.
How much of a shock were those triplets?
Man, it was, yeah, it was a shock.
I mean, it's crazy because my wife was saying like,
hey, you should go get snipped.
Like we should be done and then, yeah.
And then it happened.
Yeah, it did happen.
Damn.
She reversed manifested.
Yeah, exactly.
Holy crap. The odds of triplets are like super low.
Oh my gosh, yeah.
Especially these days.
I don't really hear about them these days.
Yeah, yeah, we had two boys, one girl.
Wow, congrats.
You gonna teach them football?
If they organically just go to it, yeah,
but I'm not gonna push them towards any sport,
but they will be playing sports,
especially with the NIL money that's been thrown around.
Like, yeah, if you're trying to get college paid for,
that's the way.
There's high school players making more than pros now.
I did not know that.
Yeah, there's a couple of high school basketball players.
I think one of them made a million.
And yeah, even college players are making a ton.
Wow. Yeah.
And so I love that actually.
But yeah, my kids need to do something.
I mean, even that's what you like.
You see like Livvy Dunn still,
I mean, she makes a lot of money,
even the Cavender twins and stuff like that.
So go get that brand.
It's a cool route cause now you could be skilled,
but also if you're a good content creator,
you have that alternative route.
Cause not everyone is skilled enough
to make it to the professional level.
100%.
And everyone else is still putting,
I don't want to say life on the line,
but their body on the line to still play that sport
in college.
And so yeah, you should be compensated for that.
And even next year, I heard that each player
is going to be considered a W-2 worker.
Really?
Yeah.
So they're going to get paid from that also.
Oh, wow.
Is that for college or?
For college, yeah.
Interesting.
Yeah, because for so many years, I mean,
when you went to college, you didn't make anything, right?
They didn't make anything. I mean, I you went to college, you didn't make anything, right? Didn't make anything.
I mean, I went to Nebraska,
my scholarship check every month was,
I think like $670.
That's it?
Yeah, yeah.
Damn.
So I had to pay for housing with that.
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Had to eat with that, yeah.
But I made it work though.
So, and I still had some leftovers.
So I can't imagine what these kids are doing.
You're very good at your money.
Where did you get that from?
Never, it was so funny.
I never really, my parents never really gave me allowance.
And so anytime I would get money, I would just hoard it.
And I would just try to save it and keep it.
And so, so yeah, I just kept that trait when, when, as I got older, I mean, a lot of people
say I'm frugal or whatever, but I would say I just, I, I'll splurge on what I like.
And if you ask me, what do I like?
I don't know.
I don't know.
I mean, I would say investment.
So like, I mean, I'm gonna brag about my crypto.
Like right now, let's talk about my gosh right now, my crypto is, is would say investment. So like, I mean, I'm gonna brag about my crypto. Like right now.
Oh, let's talk about crypto.
Oh my gosh, right now my crypto is banging.
Did you take part of your salary in crypto
when you were playing?
No, I didn't.
That was never offered to me and I never thought about it.
But obviously like my guys like Russell Kuhn, Odell Beckham,
I think Aaron Rodgers too,
but those guys kind of were ahead of it.
Those guys, people were laughing at those guys now.
They're laughing at those people.
Oh yeah.
But yeah, man, I mean, I own the top three,
which is Bitcoin, Solana and Ethereum.
Nice.
They're doing well.
What price did you get Solana?
Cause that's like, you gotta know about that one.
Yeah, so I'll be super transparent.
So my Solana is, I have 3,400 Solana.
Holy.
With an average price of $29.
So you're up 10X.
Yeah.
Holy crap.
Well done.
Yeah, cause it's 200 or something now.
Yeah, yeah, yeah, exactly.
Yeah.
Yeah. And then so, and then I-
It's 180 you said?
Oh, well the all time high was like 240 or something.
Yeah.
And then I have Bitcoin, owned Bitcoin at,
I have three Bitcoin,
owned it at like 28,000.
So you have Forex on that.
And then Ethereum, I have 27 and I own them at like 1800.
Well done, man.
Yeah, yeah, yeah.
So yeah, I'm excited about that.
Yeah, and it's only looking better, honestly.
Bitcoin just hit 94.
Yes, it did. Ethereum, I think can really hit some good prices. How do you know? I'm excited about that. Yeah, and it's only looking better, honestly. Bitcoin just hit 94. Yes, it did.
Ethereum, I think, can really hit some good prices.
How do you know?
I'm in crypto.
That's how I made my money.
Oh, shoot, nice.
So I had a crypto company.
I sold it.
You did my research.
Did really well with crypto.
So would you, now I gotta ask,
would you say it's a long, like still long-term hold?
For the top three that you have?
Yeah. Yeah.
I mean, you got guys like Michael Saylor
buying thousands of Bitcoin every year.
That's who I just discovered and I heard
he's the kind of like the front runner for all this.
Yeah.
But he doesn't, what does he do with MicroStrategy?
What is that?
I don't actually know.
I just know he buys a ton of crypto with the balance sheet
and it makes the company look really good.
Wow. Because he's up a lot.
His average price is super cheap.
Gosh.
And did he buy all the crypto or just the big three
or just Bitcoin?
I think just Bitcoin.
Maybe he does ETH, I gotta look, but.
He had said something in a video
if I think Microsoft or Google were to take their,
or Amazon were to take their dividends
and just put it in crypto, like they would just go.
Oh, they would skyrocket.
He wants all the top companies
to have some crypto on their balance sheet.
But there's only 21 million coins?
Yeah, that's why they're saying
it could hit a million a coin one day.
Isn't that nuts?
Yes, it is.
I mean, we'll look back 10 years from now
and see if it happens.
And I look back 10 years from now
and I'm thinking like, gosh, why didn't I just,
I mean, I'm sure everyone's like that,
but I mean, it was like at $800 one time. It's like at a thousand. It was yeah, I had aetherium in high school
Well, you was that dude that was 2014 so it must have been super cheap back then
And you're from out here. I'm from Jersey Jersey. Oh, yeah, we're in Jersey Bridgewater. Okay
You heard about a caucus. I think I saw like a route. Yeah, I was right by metal and stadium. Yeah Yeah, so you were in Jersey for a bit. Yeah, nice. You ever heard of the caucus? I think I've seen it on like a route. So I was right by metal and stadium. Yeah. Yeah.
So you were in Jersey for a bit. Nice. You like it there?
No, I mean, I love the fans, but I mean, I'm not, I'm not an East coast guy.
Yeah. I live in Arizona. So I'd rather, I'd rather go there.
I'll say this about Jersey. I grew up there, spent 20 years. Um, I would,
I wouldn't live there for entrepreneurship, right. But for raising a family, I'd say it's decent. Okay. You there, spent 20 years. I wouldn't live there for entrepreneurship,
but for raising a family, I'd say it's decent.
Okay, solid.
Yeah.
You got all the four seasons, you're close to New York.
So it's all right, but there's better states.
I agree with you.
Makes sense.
Yeah.
Jorge Masvaldo said, I don't know how to play.
And I mean, it kind of looks like it,
cause he got out first.
Yeah, he got out.
Still, everyone says they don't know how to play.
Well, those are the ones you gotta be careful of. Very true. Because they'll just do
whatever they want. Right. So when you were on the Giants, you were living in Jersey though?
Yeah. Living in Jersey. I was with the Giants for five years. Won a Super Bowl my first year.
Was that your rookie year? My rookie year. Wow. Yeah. Yeah. It was crazy. 2011. We,
yeah, we played, we played at Patriots. Patriots had Aaron Hernandez, Gronk, Ocho Cinco.
Damn.
Yeah, and all these guys.
And so-
And Brady, so-
And Brady, obviously.
But yeah, we won.
I mean, it was, it was, it was 21-17,
like four seconds left.
Brady throws a Hail Mary and then it gets knocked down.
Crazy.
Yeah, the prayer was-
You guys were probably heavily underdogs, right?
Oh, 100%.
100%.
And so, I mean, we got in the playoffs
with a nine and seven record and yeah.
And we had no business being in there,
but we were in there.
Yeah, so you were underdog probably every game
because you got in as probably the lowest seed,
I'd imagine.
Yeah, we played a 12 and four, Matt Ryan and the Falcons,
and we beat them 17-3.
Then we go and play Aaron Rodgers,
who they went 15 and one that season.
Damn.
Beat them.
Then we go and play the San Francisco 49ers
when Alex Smith was a quarterback,
beat them and then we just, and then we beat the 50s.
That's crazy, going through Rodgers too. Yeah, yeah, yeah. It's a hall of fame right there. And then we just, and then we beat the- That's crazy.
Going through Rogers too.
Yeah.
It's a hall of fame right there.
Top five quarterback all time and Brady.
Yeah. I'd say he's-
Not top five?
No, no, no.
I'd say he's top two.
Oh, Rogers?
Top two, top three.
Yeah.
Wow.
You got him above Brady?
Yeah.
I can read you.
I mean, I don't know. It's tough. I mean, it's almost like the NBA when like, if you ask, like I'll you. I mean, I don't know.
It's tough.
I mean, it's almost like the NBA when like, if you,
if you ask, like I'll ask everyone who like,
who's the best player, obviously you hear LeBron or Jordan.
Yeah.
But then if you ask who's the most dominant,
what do you think they say?
Jordan.
Dominant besides-
Oh, Shaq.
Exactly, that's what I'm saying.
And so I feel like Aaron is in his own category.
So I mean, I would say best, I would say best quarterback,
just like if Brady's under,
if Brady's under under center, he doesn't scare me.
Really? No.
No quarterback scares me because I'd rather be afraid
of the wide receiver.
But if Aaron is under the center, it's kind of scary
cause Aaron can put the ball back shoulder.
He can put it anywhere. Like he's just, he's so smart and I feel like he's talented.
Wow.
Yeah.
I mean, your perspective is important because you got the analysts that have their take on it,
but you're actually playing with and against these people.
You know, it's like how I see NBA players talking about Kobe.
Yes, they do.
And they say, yeah.
They say he's that guy, but you look at analysts, they don't even have him in the top 10.
No, I know.
A lot of people who they talk about say
he's that guy in the NBA is Kyrie Irving.
Right.
Like just everyone says like one on one, like no,
there's nobody else.
Like that guy with the balls.
Absolutely.
You watch a lot of NBA?
Yeah, yeah, yeah.
Who do you got?
Who's your team?
I don't have one.
You like players?
Yeah, yeah, yeah.
So you're a fan of the game.
Yeah, exactly.
Yeah, I think the NBA is more exciting
than watching football.
Really?
Yeah, 100%.
I mean, the dunk is exciting.
Like someone like a dunk or like,
cause the ball's always moving.
So like Steph Curry running around,
shooting a three from however many foot
out or Dame Lillard with a sidestep to win again.
Like that stuff, the only time we get that excitement
is a Hail Mary like, oh.
Right, and that's like a 2% chance.
Yeah, and or like with UFC, like someone could be,
you want to feel like it's almost over.
Oh no, it's not.
Like you want to have that feeling.
Like in football, you've never really,
you never, it takes time for it to get back. It's a slower game. And you see sports adapting
in the now MLB has a pitch clock now. Yes they do. So do you think football will implement that?
No, I think they're more, I mean what they're doing is, I mean making a game more safer. So
you're not seeing a lot of hits, which I think a lot of people would love. But it's getting more towards an offensive game
because the NFL is starting to see more scoring,
more people are watching
versus they don't want a 10 and three game.
They want a 50 and 40 game
because that means there's a lot of scoring,
a lot of excitement.
Some of the scores this season, I'm like,
is that a basketball game?
It's like 60 points.
I'm like, holy crap.
When you were playing, it was low scoring games.
Yeah, low scoring games.
Yeah, I feel like guys took more pride in defense.
Which made it tougher for you obviously.
You know, it was way more physical.
Right, exactly.
Which now, I mean, we're starting to see
physical is probably not always the best, but yeah.
Right, so you'd be popping off if you played or not.
Yeah, I would say.
I love it.
I love it.
Yeah, basketball too though.
I'm seeing a lot of people saying like,
yo, they're shooting 53s a game.
I know, like you don't see any, any like pull-ups,
any like mid range, middies.
It's either layup or threes.
But yeah, I mean, people might blame Steph,
but nah, I think.
He definitely, I mean, played an impact
and inspiring kids to pull up from logo and stuff.
Steph and Odell, like Odell with the one-hand catch
and Steph with the half court, basically threes.
Yeah, I think they've impacted
like the younger generation.
Yeah, everyone does the one-hand catch now.
It's crazy.
So nuts.
I know it's early in the season,
but there's a bet on Polymarket
for who do you think is going to win the NBA title this year?
We're 15 games in.
Do you have a team that you lean towards?
Cavs is probably easy. I think they just had their first loss to the Celtics.
I don't know. I still, I think the Lakers look...
Lakers? That's a hot take.
They look solid. I mean, with LeBron and I feel like things always work out for LeBron.
How awesome would it be for LeBron to win a championship with his son? I mean, I feel like things always work out for LeBron. Like how awesome would it be for LeBron to win a championship with his son?
I mean, I feel like that could be the story.
Because he always, it always works out for him.
I'd love to see him get one more.
So the top four teams right now are Celtics at 25%,
OKC at 15%, Cavs at 8%, and Knicks at 8%.
Knicks?
Yeah.
Okay, I like that.
On Paulie Market at least. It's a site where you could bet on like futures and stuff. Yeah. Okay, I like that. On Paulie Market at least.
It's a site where you could bet on like futures and stuff.
I like that.
I like that.
Yeah, the Knicks, yeah, with Brunson and those guys.
Yeah, that should be, I like that.
I'm actually gonna go to a game soon.
Oh, hell yeah.
Who do you think is gonna be
the NBA scoring leader this season?
Gosh, I gotta, give me some tops.
Right now the top four are Tatum, Yanis, SGA and Luca.
SGA is always up there.
He's nice.
I'm gonna go Tatum.
Tatum?
Yeah, I think Tatum has a chip on his shoulder
with the Olympics stuff and Jalen Brown winning the MVP.
I think he has fire in his eyes.
Yeah, there's a lot of politics with that Olympic team. Did you
like witness that as a player? Like a lot of politics and business behind the door?
100%. I mean, everybody knows the best player usually isn't always playing.
It's who has the most invested in them and stuff because you can't just put $40 million
on the bench. Like that guy, like that, whoever that person is,
like he has to play, like look, no offense,
but look at Deshaun Watson.
I mean, I'm sure a lot of people were calling for his job
and stuff like that, but no,
like this guy is getting Gary T. money.
He has to play.
So yeah, you'll see that for sure.
Yeah, from a business point of view, I get it.
But just like, if you want to win games,
you can't let that guy in the way, right?
Yeah, but you have to ask,
like are all these owners trying to win games?
So I don't think so.
Oh, I didn't even, yeah, that's-
I think some of the game to them might be just profiting.
Like, hey.
Right, if they're looking at it just for making money,
like do they actually need,
but don't you make way more if you win?
Like if you win a championship?
If you win, I don't know.
I think it probably makes your team more valuable
because if you look at where the Warriors were
when that guy bought the team and where they are now,
I think it makes you more valuable,
but profiting, I don't know.
I think-
That's a good point though.
Cause you see these smaller markets
that really don't make moves.
Like they don't get big players.
And you ask yourself, oh, is that like on purpose?
Yeah, it's, and also I think some guys
probably just don't want to go there.
Like they know, okay, if I go here,
my career is going to die.
Damn.
Yeah, that must've been tough as a player,
like kind of weighing your options, right?
Yeah, but I mean, if the money's right, you don't care.
Like I always tell everyone
there's always a cost for inconvenience.
So no offense to Buffalo, but cold as heck up there.
But you could pay me enough to play in Buffalo and stuff like that.
Yeah.
I mean, you lost it 11 years.
Average NFL career is what, two years?
Two or three years, yep.
So you did well, man.
Well done.
Thank you.
What do you credit that to?
Nutrition.
Nutrition and obviously performance, and I would say maturity, you don't stay around.
You don't stay around by being dumb.
And there's this saying in the NFL,
tolerable until replaceable.
So they'll tolerate you,
but as soon as they can replace you,
then you're out of there.
And then also, I think I took very,
very good care of my body just by eating right,
like make sure I'm stretching
and doing stuff after the games.
And then yeah, and then playing well.
Was never like a high interception guy,
but just always did enough to gray that well.
Yeah.
Cause you probably saw a new locker room every year.
You probably saw so many new faces.
Yeah.
I mean, it's such a revolving door.
I mean, even now, like, even at this even now like even at this tournament like there's guys
like you said like old teammates and like it takes a while but it's like oh
shoot yeah we were like like you probably had a cup of coffee there I
probably had a cup of coffee at your team but yeah I remember you. That's crazy man
well dude it's been fun what are you working on next and where can people
find you? Yeah so on all socials at Prince of Mukhamara. And then like I said, my YouTube show,
it's called Mr. A Adventures.
I play a character.
It's a educational and entertainment show for kids.
One segment I'm excited about is called Mr. A Chats.
And that's when I interview with pros.
And so we just got Amir Abdullah on an episode
this past week and we got George Kittle this past week too.
So we're gonna post some content with that.
It's just a fun episode.
We ask them kid questions.
What was their favorite book in elementary school?
Like your favorite touchdown dance and stuff like that.
So just have fun, loosen them up a little bit
and then we just hope the kids enjoy it.
That's cool.
We'll link below. Thanks for coming on man. It was fun.
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