Digital Social Hour - Social Commerce: The Next Big Shift in Marketing Strategy | Therasage & Clayton Thomas DSH #1373

Episode Date: May 15, 2025

Social commerce is transforming the game 🎯 and reshaping marketing strategies like never before! In this eye-opening episode of the Digital Social Hour, Sean Kelly dives into the next big shift in marketing with incredible insights from our expert guests, Clayton Thomas and Robby Besner. 🌟 Packed with valuable tips about detoxing your life—literally and digitally—and harnessing the power of community-driven business growth, this episode will leave you inspired and ready to take action. 💡💪From groundbreaking strategies in social commerce to the importance of clean living and innovative health solutions, you'll discover how to align wellness with success. 🌍✨ Whether it’s uncovering the science of structured water, detoxing heavy metals, or redefining how businesses connect with their audiences, we've got you covered. Don't miss out on these actionable insights and real-world applications! 🚀🎧 Ready to level up? Tune in now and join the conversation! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🔥 Let's take this journey together! 🌟CHAPTERS:00:00 - Intro00:38 - How Water Operates04:56 - How Mercury Affects Health08:11 - Pharma's Business Model Explained10:02 - Today's Sponsor: Northwest Registered Agent11:03 - Addressing Root Causes of Health Issues12:36 - Mercury Exposure from Dental Amalgams13:10 - Lead Exposure and Societal Impact17:50 - Truth About mRNA Vaccines and Lyme Disease20:30 - Value of Social Commerce23:11 - People Over Profit Philosophy25:11 - Disrupting Current Trends in Health26:55 - Understanding Your Value Proposition31:04 - Importance of Proper Nutrition33:10 - Most Nutritious Beef Worldwide41:04 - Environmental Toxins and Down Syndrome43:40 - Vaccine Schedule and Adjuvants46:29 - The Tenth Kid Theory Explained48:40 - How Glyphosate Affects the Body52:42 - Glyphosate Mechanism of Action57:40 - Importance of Sweating for Health01:01:06 - Infrared Sauna Detox Benefits01:03:40 - Fungal Overgrowth and Parasites01:11:09 - Insights from 1500 Interviews01:11:58 - Key Health Improvements for Everyone01:15:54 - Importance of Quality Ingredients01:19:20 - Value of Intention in Creation01:23:17 - Momentum of Consciousness01:27:05 - Closing Thoughts APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Therasage & Clayton Thomas https://therasage.com/https://www.instagram.com/theraman1/ https://www.instagram.com/theclaythomas SPONSORS: SAMRBOSA: https://sambrosa.com/ NORTHWEST REGISTERED AGENT: https://www.northwestregisteredagent.com/socialhour LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. #holistichealth #digitaldetox #functionalmedicine #healthandwellnessforentrepreneurs #cellularwellness#holistichealth #socialmediamanagement #digitalmarketing #socialmediamarketing #wellnessreset

Your body's going to start absorbing that and it's an amazing antibiotic. Wow. But being able to sit in the sauna and diffuse it while you're in the sauna. You know, Sean, all synthetics, all pharmaceuticals are basically mimicking plants and flowers. But what's the difference between a synthetic and the actual is that it's the energetics, it's the life source. It's the life source. All right guys. Got Robbie from Therisage and Clayton from the Root Brands here today. Welcome gentlemen.

Hey. Great to be back. Yeah. We're about to dive into some fun topics. Welcome to Miami. Yeah. Miami is very humid. You know, we're just talking about water though, and how a lot of people don't know what's

actually going on with water. You guys explain how water operates. There's a lot. There's a lot of people don't know what's actually going on with water. Do you guys explain how water operates, I guess? There's a lot to it. People talk about the spiritual aspect of what we are and intelligent design, but the planet that we live on is 70% seawater, 17% silica, and a mixture of other components in the human body has the same consistency, 70% water, 17% silica, and a mixture of other components. So it's interesting.

And then when we look at physics, and understanding that physics is something that's actually applied, it's not something that you just kind of study in like math, but there's an underlying secret to EMFs and water, that seawater or saltwater actually blocks EMFs. So when we have these different conversations on electromagnetic frequencies and their negative effects and some types of negative EMFs, there are good ones.

I think we're going to hit on some of those. But the negative ones are actually not resonant with the human body, if the body is actually healthy and clean. But we know that you can't put heavy metals or aluminum, right, aluminum foil in a microwave because it ends up poorly. The same way that if you take those same electromagnetic frequencies and you have aluminum in your body, it's going to resonate. It's something that if you've got mercury, lead, and aluminum in your system, which we all do,

because we're conceived with them now, that you might become reflective to the sun. You might get a sunburn. You might have all these other issues, and it's not the EMS that are the problem, it's the fact that you're polluted, the same way the environment's polluted. So it opens up a unique opportunity.

And then the resonance of your body, once you start cleaning those things out, then you become more resonant to doing good things and like infrared. Yeah. I think we have that expert. And you have a solution on that one. Yeah, so my take on the water piece

is that has to do with the way cells communicate. And so basically, I think, you know, in theory, we kind of get sick on a cellular level and we heal on a cellular level. So things you can do to support cell health is really a short and long-term play in terms of health. And so sunlight, and this is, you know, like I always search for the deep science

between why clinically all of our, the infrared applications we make work. And what I discovered from Gerald Pollock, he wrote a book about eight years, nine years ago called The Fourth Phase of Water, back to that topic. And he discovered that there's certain rays of infrared spectrum that actually restructure the water in the world. But as to your point, if we drink a fair amount of water, probably 72% water, our brains are like 81% water, cells are like 98% water.

So it's the transport system that brings everything into a cell, allows the cell to methylate or operate properly and get byproducts out. And you need to have structured water, which means you need to have earth energy and sunlight in order to structure the water so cells communicate properly. So EMF is a big part of it because to your point,

metals are all around us in our food sources, air supply, it's in camp trails and things that they're putting into our environment. And so a metal by nature is a carrier of electricity and these energies. And so when it's directed properly, then we got cell health, when it's mis directed properly, then we got cell health. When it's misdirected, then we've got a breakdown.

Wow. That's scary. I know. And I think that it's endemic. You know, like it's not just the US, it's a global challenge that we're having now. Yeah. I had to change the water I drank because I got a blood test. My heavy metals were just skyrocketing.

I ended up looking into the water I was drinking and it was LA tap water. Oh yeah. In a glass bottle. Wow. Well, it's interesting when you look at sources, like you're in Vegas, I've got a colleague that's in Vegas and he's lost 120 pounds, I think, in his journey over the last couple, last year,

I think, working with one of the biohacking experts. And it was funny talking, when I met him, it's like, I've lost 120 pounds, I'm doing great. And he's got full-blown alopecia. He's like, I'm healthy now. I'm like, bro, you have full-blown alopecia. All of your hair fell out. You know this is a problem.

You're talking about this is a problem, then you're talking about how you're healthy. If you're building something, doesn't matter if it's a business, a brand, or just a better version of yourself, then you already know, the work never really stops. Your brain is always on. Ideas at 2am, problems at 3, plans at 4, but here's the truth, if you never shut down, you're going to crash. Fast. That's why I use Sambrosa. It's not hype, it's not some trendy sleep hack,

it's a legit syrup that helps you fall asleep when your brain won't let you. You take it and 20 to 30 minutes later, you're out. Not groggy, not drugged up just to sleep like you're supposed to be. Then you wake up clear with no brain fog, no dragging yourself out of bed, you get your hours in and you actually feel like you slept. Sleep isn't optional. It's not self care. It's strategy. If you're not getting it right, you're leaving energy, focus and money on the table.

Sambrosa helps me sleep, it helps me execute. That's the only reason I talk about it. You wanna get ahead, start by getting real rest. Check out the link below in their website, www.sambrosasambrosa.com. So he starts to explain, you know what his diet was like, what his lifestyle was like.

He said, yeah, I started eating a lot of tuna and because I needed a protein source and he's in Vegas, he makes a ton of money in gambling and doing different stuff and he gets to go out and eat different stuff. And so what kind of tuna are you eating? Yellowfin or ahi, great. So one, you're already loaded with mercury

because I can already tell from your personality type and everything that you're dealing with, but then your diet and your lifestyle has amplified that. And so we did a urine excretion analysis because if you're doing blood work and you're showing high and heavy metals, you are acutely poisoned to them, right? You're constantly being exposed to them

because blood, like Robbie was talking about, is a transport medium, right? So it's something that is circulating through your system to be the mechanism to feed everything. But we did a baseline urine analysis. So not using anything to provoke any excretion of toxins other than just him doing it naturally. And he was extremely high in cesium and mercury.

And he's like, well, why cesium? And when you go back 20 years, you have to be the old guys like us in order to know this. When Fukushima melted down 15 years ago, the radioactive cesium and strontium that were dumped in the Pacific Ocean radiated the entire Pacific Ocean, which means the food supply from the plankton all the way up

are completely irradiated. But the two primary radioactive isotopes that were dumped into the ocean were cesium-137 and strontium-90. So, he's eating a bunch of Pacific tuna that is showing with his diet, he's excreting even high levels of cesium and mercury. So, we put him on a little clean slate for a couple months and actually cleaned almost all of that out from seeing, it was a 10, I think it was almost a six,

six or a 10-fold reduction in his excretion, but seeing these things, and this is not science fiction anymore, it's science fact of what Robbie's career has been, what, 30 plus years now, and what mine's been about the same time of you know working in integrative health in humans and animals and understanding that there's click bait you know to talk about different subjects and you know whether it's nicotine or MTHFR

but you have to talk about them properly. But if you go back to the real science and the real foundational keys to you know human health and human performance, it's actually really simple. The equation's quite simple, but it's a matter of cleaning house, right? And then being able to build on top of that. Because the same thing in your home,

if you have a cockroach and a rat problem, you don't have a cockroach and a rat problem. You have a cesspool in your home that creates the environment for that pestilence to exist. If you clean your house, they go away. They'll find a different location because they won't exist in a clean environment. Yeah.

And that's the key now is that we exist. We exist in a world that's completely poisoned us from the time that we're conceived. And now, you know, what we're seeing is the magnification of all those symptoms. And pharma's built an entire business model on understanding what the underlying causes are, right? There was a phenomenal case study compilation

that was published in 1970 by the World Health Organization before really they were hijacked, that they published at the time that 85 to 90% of all chronic degenerative disease was caused by mercury alone. Wow, mercury alone. Mercury alone. And mercury is the worst neurotoxin known to man.

It's the second most deadly chemical known besides dioxin, which is what they made Agent Orange with. So when you take the one factor that is something that disrupts every system of the human body, but it will also amplify the negative effects of all these other environmental toxins that we're exposed to,

some of which didn't even exist back in the 70s. You know, the PCBs, PBDs, PEDEs, all these different chemicals and glyphosate and such that have been introduced into our environment. Mercury actually amplifies the negative effects of them. But they- Shout out to Northwest Registered Agent Today's sponsor. Starting your own business should be exciting, not overwhelming. I've been there and I know how fast things can get complicated. Imagine getting it all done, your entire business identity

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but do it differently in every individual, it's going to create different types of symptomology. That if you have different symptomology, you can create a different diagnosis and you can come up with a treatment mechanism, maybe pharmacologically to treat symptoms, but you're never going to address underlying cause. You always know there's going to be a progression of symptom mechanism, maybe pharmacologically to treat symptoms, but you're never gonna address underlying cause. You always know there's going to be a progression of symptomology which is going to lead to additional treatment. It's a great business model.

Phenomenal business model. You can make trillions doing that. Yeah, can't deny that. But then being able to address the cause, and then allow the body to come back into balance, and then working on every aspect of the human body. And I think this is the important part. It's the physical, the psychological, the spiritual,

and the emotional all being simultaneous. And understanding cellular health, the key aspects of cellular health, and we are light beings. That's a proven fact. And so like Robbie and I having our relationship, God, what has it been, 20 years now? Yeah, right.

We're old. You know, of understanding. Our world's collided and it hasn't, we haven't stopped, you know? Yeah, you guys have the same mission. It pretty much, you know? And so we were running in a parallel, like parallel path and it's just amazing.

Clayton's brand, Root Brands, he's actually addressed like all of these challenges one by one has taken them apart. And it's kind of interesting to see the synergies of the way that our technologies work together. So to your point, I was just thinking, as you were talking about mercury, because the dental industry is so plagued with mercury and the amalgams, and we had done a deep dive on mercury detoxing, like the best ways to pull it out. because the dental industry is so plagued with mercury and the amalgams and we had done a deep dive on mercury detoxing, like the best ways to pull it out.

And he has his clean slate. Is the best. Is by far like the bottom line on just an easy way to integrate it into your lifestyle, simple, affordable, and like it'll keep you really on track, you know, with what's going on. For everybody that's in the conversation, what intrigued me, and I was talking to Hal Huggins

started biological dentistry, he's passed now, but he passed on all of his work to a gal that we were part of a club with, you know, and she invited us to a private dental symposium in Florida. There were about 30 biological dentists from all over the world. One of them, which was out in Axiom Kelly, and he started like the political movement

against amalgams pulling mercury out. So what she did was she took these like little gauze pads. And so she has one of these biological halogens approved sort of orchestrated surgical center in her practice, taking out the amalgam. So there's proper ventilation, there's these dental dams they call them and all that stuff. She put these gauze pads like in front, next to and behind.

She measured the mercury gas that just comes off from taking out an amalgam on the pads, and it was much higher than the acceptable human level. Dang. So now think about this. They're putting these amalgams in your mouth and it's still being done today, okay? When the dentist scrapes off all the scrapings,

they take those and they put it in one of these boxes that has a big red cross on it and scone bones, and that's like hazardous waste, but yet this is sitting in your mouth. Okay? So the scrapings go into hazardous waste, but yet they're in your mouth. And so this is the kind of exposure.

We've seen it recently like with lead in somewhere, I guess it was in Detroit area, where they found the heavy metals in the water. That was Flint, yeah. Yeah, Flint, because they're breaking down all the commonly used pipings in many of these industrial buildings and regular commercial buildings.

And it's getting into every aspect of our lives. And so I think, to your point, the only way you can survive is to be a little detox conscious in your lifestyle, like incrementally, not just like wait until you get sick. You have to start at a base level. We have to educate the parents and the kids have to grow up in a home

where they understand like an infrared sauna and using the clean products that Root Brands makes, particularly the zeolite derivatives that pull out these heavy metals. It's so essential and such an inexpensive way to stay on track with your health so that you can actually grow up, you know, being conscious, being vibrant, you know,

living the life that we're supposed to be living, you know? You hit on something that's really unique, you know, because you hit on Flint, Michigan, and that was something that people became aware of for a brief period of time, and then it was set aside. I was working with a PhD researcher. He ended up in Australia, but he was American, and went down there to do research and ran out of money.

But he published his PhD thesis was on lead in the environment. And what was interesting is lead in the human body does three unique things, decreases IQ, increases rates of unwed mothership and increases rates of violent crime. Wow. So what was crazy with this is when you overlaid

the map of the United States. And if we were to look at the population centers of this country that have the highest rates of unwed mothership, highest rates of violent crime, and we won't use the IQ aspect, but you take those two. And then you could look at a demographic of the United States where those three things are most prominent, right?

And then you look at Detroit, you look at Chicago, you look at DC, you look at Baltimore, and you look at Atlanta and the deep South. And the data shows that they have higher amounts, really high levels of lead in the environment. Holy crap. So when kids are out in the summertime, playing, just playing in the dirt and kicking up dirt

and having fun the way that they're supposed to, they're actually inhaling more lead. So it's not just in the pipes. So when you, when we, when we look at how these, how these environmental components have played into different populations and different cultures, right? And the same thing with our native Americans, when they were put on reservations, if you overlay the amount of mercury in the environment in the United States, the land that was provided to our Native Americans on the reservations that they were forced onto are extremely high in mercury.

So we've environmentally poisoned different demographics in our country just based on their environmental exposure. And you look at that impact and how that's impacted different cultures. And it's mind blowing. It's crazy because once you start getting into not just the science, but the real impact of how we've been manipulated in different ways, right?

But we've had the truth readily available, but we haven't really talked about it, right? Because it's not bourgeois to hit on what the real problems are. One, you're gonna get pushback. And especially with Christina's background with where my better half has been in her career, you know, 20 years in biotech and now six doctorates and being at Bristol Myers Squibb 25 years

ago working on mRNA research with HIV. So knowing what the real data was on mRNA vaccines and going through this process and having a losing a child to cancer, having a brain tumor, having a spine tumor, having multiple kinds of skin cancer, losing a kid to cancer, and her journey of when she was diagnosed with Lyme disease, when she was 19 years old and lost her memory. Dang. Craziest thing, she was one of the first cases

of Lyme's disease in the country. 15 years later, when she's in the biotech industry, they're talking about the work that they were doing for weaponizing ticks and fleas and mosquitoes. And she's like, hold on a second here. I have Lyme disease and we're talking about doing this and they're like, well, we did that in Europe, we didn't do it in the United States.

And she's like, she's working on the projects, say military projects that she was exposed to. And when it came time to take care of her health, as a mom and as a woman, she then started looking at not the pharmaceutical options, but what was in nature and how to apply the aspects of bioscience engineering to nature and how to amplify what's already been given to us. But that's been the core, right? Of everything that we've always needed is always here.

Right? It's the beautiful dichotomy of intelligent design, right? That everything that we've ever needed throughout history, God's already put here. It's just figuring out what time it is in order to use something. If we're out in the woods and you run into poison oak or poison ivy, right, there's actually a fern

that grows right next to it that if you take the seeds underneath it and rub it on what you got from poison ivy, it'll remediate it. It's crazy that in nature, you know, that balance is already there. I used to get poison ivy all the time as a kid. And had you known that the fern that was right next to it, you just go, okay, we're good to go.

But it's this interesting component of now the connectivity of society, right? And you've captured a lot of that, you know, in the social platform that you've created, being able to create an educational platform, being able to tap into the aspects of business and society and content and creativity and being able to blend those all together. And that's where like Robbie and I have worked with of being able to create the mechanisms

based on different areas of approach and understanding that the key in business in today's world is all about collaboration. Yeah. Right. And marketing and advertising actually doesn't, doesn't need to be done the way it used to be. Agreed. Right.

And this is the sociological experiment that I kind of wanted to test five years ago when we were, when we were launching root, cause I built an algorithmic FinTech ecosystem all around social commerce. Cause I grew up, I got to watch Amazon be born, Costco be born, uh, from being in Seattle and Starbucks and Microsoft. But what was interesting of using Amazon as a case study, when Amazon first launched and selling used books

out of a garage at a loss, my mother and my grandmother were some of the first customers and my mom was buying books and then she started telling her friends. And then you started to see something organically take place where people were like, hey, if there's a good service, I'm gonna use it. And they didn't spend money on advertising initially,

they didn't have to, right? And now, you know, as any business is typically gonna spend 40 to 50% of their revenue, their top line revenue on advertising and marketing to inject back in to drive more top line revenue. But what if you didn't spend it on advertising? What if you spent it on people? What if you knew the value and what you were doing as a company or as a provider,

you know with your podcast, the value that you're creating is for your audience, right? And when something goes viral, it goes viral not just because of an algorithm, but because somebody watches something and they share it with their friends or they do an activity and say, I like this and I'm gonna promote it

or I'm gonna comment on it. And that's picked up. That's massive value, right? The key in this then is how you monetize it. Don't feed the beast, feed the people. Because if you own a business and you're producing something, we could have a restaurant,

we can do infrared and everything that Robbie has been working on. We can do nutraceuticals and some of the stuff that we do. If you provide a service and you create quality and you create value, you will have consumers. And they'll do two things. If you continue to create value, they will continue to buy from you.

They will also share with their friends for one of two reasons, if stuff works. One, they're gonna tell their friends because they're like, I'm having this experience, you gotta try this. The other part is their friends will look at them and say, what are you on? What are you doing?

Something's changed. At that point, there's this exchange in value. There's a creation of value. Companies should invest in that. And that was really the key part of blending the health and social aspects and creating a mechanism that puts money into people for the value that they create Because that's going to allow this whole thing to shift And it's been the one one interesting component of the content that you've been producing for years now

Listening interviews and you have all these entrepreneurs that talk about oh, I made this much money I've you know, I built a nine-figure business doing this. I think great over the last five years I put 85 million dollars in people's pockets. And it was watching something grow from zero to doing over $150 million in revenue and knowing that the advertising, every single dollar in advertising that we really spent actually has gone to people that created value.

I love that. And watching that grow. What's really interesting is like one of our mottos, again, parallel paths is people over profit. And everybody talks about that organic growth, like tapping into that source. So someone telling someone, telling someone. And so that's what we've experienced in our exponential growth. It's having devices, harnessing nature, bringing out the best in all of us. So it's got to work. That's the first part about it. But when things work, like either people,

your friends see it in you, or you can't be quiet about the experience that you're having because you wanna share it with the people that you love. And that's what we're all searching for. It's kind of the holy grail in many ways. We have an interesting chemistry when you talk about collaborations, like it's not just the concept, it's you've got to be the right people in like-mindedness and there's got

to be some synergy between the things that we're doing. Like we have the independent strength and we also have the power of combining the things that we're doing together and that impact on the people that you're touching. Right. And I think that's where he really, really moves the needle. Um, we live in a world of disruptors. Mostly it's got a negative count connotation, like how can I upset the trend? Well, we're, the trend is impersonal and what we're talking about is bringing back people, bringing people back into the equation.

So it's sort of counterintuitive that we're disrupting the current trend because we're actually honoring the individual and their growth, their families. And I think, and it's sort of the truth about stuff. It always seems to rise to the top on this stuff, Sean, and we're feeling that independently. And we also feel it with the combination of things we're doing together. Are you saying that we're communal and we're pack animals, but we're not

made to be a one man wolf pack? I was thinking community when he was talking to. And that's the crucial aspect. And when you look at social influence, the real value, especially in an environment of NIL now, right, of these kids thinking that, oh, I'm of value, I wanna be a social influencer. And when businesses, because I have some athletes that we're working with

in different aspects and working with their management and having this conversation of what's your real value, or even people that think they're social influencers, and they're not valuing their social influence correctly. Right? Because we could look at your metrics and if we wanted to talk business, right? We'd say, okay, you have this many followers

and based on your followers and your engagement, you would have to find the aligning brands and say, okay, here's how you would value this. And usually in business, someone's gonna say, okay, I want X amount of money to post this or talk about this. There's always an imbalance and there's always been an imbalance

of looking at the real value proposition in that, right? But if we look back at the GOAT and from a marketing standpoint and say, if you put up and you put up numbers, right, and this is where old school guys like us, there were no deals you had to produce, right? It's the Jordan rule, right? But when Jordan got his Nike deal, he'd already done enough in college to know that this dude's different.

And when he was putting together his shoe deal with Nike, what did he do? He said, look, I don't want all the money upfront. I know what I'm worth. I want a percentage of revenue and I want it in perpetuity. Michael makes $300 million a year, year over year right now because of what his brand has developed and what he's done with Nike. Right, so when you look at that,

if you're someone of influence, and here's the secret, we're all of influence, right? My favorite philosopher wrote in her first book that we are each an imperfect piece to a perfect puzzle. So we're already all connected. That's the divinity of what we are. We're six degrees from six and a half billion people. Crazy.

Right, so when you look at it, if you understand your value proposition, do you value yourself based on who you're connected to or understanding that we're already all connected? So if you create value for your community and you can create engagement with your community to engage with others, that's a massive amount of influence. And from a business standpoint,

it's a massive amount of revenue that can be created, right? You can look at a couple different social media channels, yours being one and a couple other podcasts that people know if something is talked about or promoted on there, it's going to get traction just because of the audience. The key is one, being able to track that. But what if you're able to have a mechanism

that not only tracks the influence from the primary content creator, but then also through that community that follows it and where that influence goes and it's tracked and rewarded all the way through. It's been the one thing over this last five years of work of watching that take place, you know, of having content creators or someone of influence have a personal experience and be able to share with their community and have their community engage with them.

It's the most powerful mechanism we've ever seen. I've got one of my coolest case studies is a guy that makes 15 pounds an hour in London as a security guard for events. And he's a millionaire now, not because of his direct influence, but because he had a good experience with clean slate and then told some friends who ended up telling friends who had friends of major influence and it watched this spread. But because he started this cascade, it's the philosophy of throwing the rock in the pond and watching the ripples.

Wow. And the ripples were more valuable than the initial splash. That's awesome. And it's being able, being able to track that and show it and apply it. And then you get the aspects of understanding physics and seeing how it applies in the rest of the world of that ripple effect is the butterfly effect that people talk about. Yep.

And one of my favorite. It's all about being authentic, right? Yeah, that's winning these days, the truth. Yeah. People don't like, like, let's just be honest, Hollywood actors aren't as famous as podcasters now. Right. People love the truth. Yeah.

And that's why, like for us, you know, we don't really buy advertisers. Like we want you to try our things and just give us your real feedback. So you know, we can see in science that clinically things work, but because we're complex people, but the way back to healing is generally a pretty primal road, pretty simple. I think that the advertisers, like everybody is looking for a single root cause, but we're kind of complex individuals in general. And so generally it's a combination of things

that is part of what makes us individuals. But so unraveling that, can take a little bit of time. But to start with strong building blocks, like harnessing sun energy, we do, harnessing earth elements like what he does, putting that chemistry together and the combination of that is pretty primal. I bet. Water, good food source of that is pretty primal. I bet.

You know, water, good food source, which is a challenge now. Nathan Bryan is a top specialist in harnessing nitric oxide. Yeah, he's been on the show. That was a fascinating topic. He did a study that I don't know if he covered it, that he went to like 10 cities and whole foods and just measured like eight ounces of broccoli in all the cities. And they were all different, right?

Yeah, and so the food sources are, the ground is depleted now, doesn't have the proper organic minerals and bacteria and so forth. And so you're buying expensive organic food, but you're not getting the nutrition. It's kind of a false, I think that leads towards understanding

that you need to do or offer or consider plant-based supplementation of sort and using the kinds of things that Root Brands is putting together in order for you to really bring out and allow your body to be in harmony. Things that are sourced properly. Yeah, I think that's the big flaw.

Because I heard you talking before, and when you go out to eat, what kind of food sources you're eating. Christina's working with the Human Genome Project right now on the microbiome. And they're looking at the gut. Because what we've seen over the last couple of years, is even in women between the ages of like 18 and 40,

they've seen an over 70% increase in colon cancer. Damn. And it's interesting because one of the areas of highest increase is vegetarians and vegans. That doesn't surprise me. But the data shows, and you're hitting on seed oils, and the omega-6s are a huge piece to this. The issues with colon cancer have a couple different applications. Some people have a genetic predisposition towards

some colon issues, but you have like a little damage and a little scarring that can take place in your colon from whatever. And it's the healing process and the scarring process. And if you have these other inflammatory cascades that take place from these different omega sixes and other toxins cause the inflammation of that. So you've got fungus that'll grow around it and then it'll grow and that's the tumor. Right?

So what was, what was the freakish freakish part of this is she's, she's working with like, I think there's sure four doctors that are, that are part of this group and I get to participate because I get to talk to her. And the two primary major issues for colon cancer right now are probably going to shock you a little bit. Yeah, let's hear it. Grass-fed beef. What? Grass-fed butter. Oh no. I eat these things all the time.

Right? Because we think that these are the healthiest versions, right? Right? Because we think that these are the healthiest versions. Right? But if we know that glyphosate's been put in the environment since 1974, right? And it exists pervasively. So it's not just that farmers are continually using it, that you've got a water-based substance

that has been sprayed on crops, it's gone into topsoil, it's gone into the water supply and recirculates. So it's raining down upon us. It's in the water supply, it's in the soil. And over 95% of all of the grassland, all of the farmland in the United States is loaded with glyphosate. If you have cows that are only consuming grass, the bio magnification of glyphosate in their tissue versus an animal that's also being fed grain is going to be amplified.

So that which we think is most healthy right now is actually some of the most toxic. Oh my God. Interesting. But here's something that is really, really cool. I spend so much extra on grass fed. I know, I know, everybody does. But if you're in Vegas, right? Cause you have options for restaurants

and I have my favorite places that we go in Nashville, right? My favorite steak house is when Christina and I get to go out and eat and I only eat one kind of steak now. Which one? Which is a five wagyu. I love all of fed wagyu beef. Cause you only need a couple ounces. Cause the nutrient content is so amazing comparatively.

There's a secret that the Japanese do with their beef, with their cows that no one else in the world does. And a-fi or wagyu beef has become really popular. You hear people talk about, oh, they're grain finished, they're given beer in their grain, they're massaged every day, they're treated really well. So you have American quote wagyu, you have Australian wagyu,

but nothing compares with the Japanese version. The Japanese actually use an additive in their beef, in their food supply. I had to look this up, because I figured there was a clue, but I wasn't sure. And it's not talked about, and it's really interesting. They put an additive into the feed supply of their beef

that solves the biggest issue, which is what we use to make clean slate. And it's, um, it's actually a big conversation now, finally, I've been studying this for 20 years, but it's finally coming about. You hear the term zeolite used a lot. Asbestos is a zeolite, quartz is a zeolite. You have bentonite is a zeolite, clenoptilolite, others. Clen-O is this very unique crystal. It's what they used to make kitty litter, right? So it's the funny part of what this crystal is. It kind of like in Indiana Jones,

when you got to choose which cup Christ drank out of. And it was the ugly one, right? It wasn't the pretty one that had all the jewels on it. It was the ugliest one sitting on the side. It's like, no one's gonna pick that one. So when we look at this class of crystals and clays, these zeolites, and you look at quartz, quartz is a pretty one.

Well, if you grind up quartz into a powder and you consume it, it's toxic. The ugliest one of the group is the one that is the most powerful. So what the Japanese will do is they'll take powdered clenoptilolite, so they have good sources over there, as well as the source we use to make clean slate,

which is actually the best in the world, but they take the powder and they'll add it into their feed supply for the cows. It is that one additive that is not done in the United States that detoxifies the cows, decreases their nitrogen intake, and actually is clinically proven over the last 30 to 50 years to increase lean mass

and increase yields in pork and cows. So they're actually detoxifying the animals while they're growing them to make sure that they're clean. So if you look at the Japanese culture, they're pretty smart in this, because they know that they're not gonna poison themselves. So they're doing the one thing over there that is not done here.

So when you go eat and you have real Japanese wagyu beef, you only need a couple ounces of it and you're full. You feed, your body feels amazing versus eating other beef sources. Your body's going to resonate with it differently because of that toxicity and because of how they're sourced. So it's interesting of seeing how science

is actually showing us what's in our environment, what's already proven scientifically, some of the highest levels of science right now that are not talked about, not published. But then there's the pseudo science of a lot of people are promoting on social media that is not true. I had a, I'll give Esai a shout out because the next Mission Impossible movie is coming out.

Esai is a homie. And he called me right before we got on here he's like look does nicotine dissolve glial blastomas like where did you get that he's like well there's this there's this guy on social media is selling these nicotine pouches and like I've not met him in person but he's a failed chiropractor and no that is not not true. It's like, no, nicotine does not dissolve glios. And he's like, well, that's what he's promoting. I'm like, why are you asking me this?

He's like, well, my makeup artist was just diagnosed with a glio. And you know, glios are the, pancreatic cancer is bad. Glial blastomas are the worst. And when you have a cancer diagnosis, you kind of look for anything. And unfortunately now everybody starts hammering you from all of these different locations

because everybody's heard of something and everybody wants to help. And it's nice having a wife that's had multiple kinds of cancer and gotten rid of all of them, but happens to have been an adjunct professor in oncology and hematology at Hopkins. And understanding the real science

of how to address these components, but knowing that there's the truth in what's really going on in the foundations for what's been known, right? And then there's a lot of the hype and we've got to get rid of the hype, get back to honestly the basics of understanding what we really need to do.

And we get those clues. And it was when Robbie and I first met, you understand the importance of sunlight and how the body resonates with it. We need sunlight, but in order to resonate properly with what God's given us, one, you've got to remove those toxins that allow your cells to become more resonant,

but then having amazing sources that give you the tools to be effective when you can't get enough sunlight. And I will, God, how long has it been? It's been 10 years? Yeah, I was gonna say- 10 years that I've had the saunas, like his sauna is just being able to sit in a tent and instead of having a box that you have to build in your house, but being able to sit in a tent and just

watch TV or hang out and know that you're getting what you want and you can move it where you want. You can build things into your lifestyle. But the key in this is understanding that each of us is unique, right? That we're beautifully created and the most important thing you have to do is know thyself, right? Plato, I think it was Plato that said it the first time. First, know thyself, right? So you have to take the time to learn who you are. You need to understand your genetics.

It took us two years to develop the genetic panel that we have that's got six separate panels built within it. So it's not just an MTHFR test. An MTHFR for everybody that wants to talk about MTHFR is not about taking freaking B vitamins, right? The methylation pathways pertain to how your body really will convert and work to flush things out from a detoxification process.

Here's the secret to MTHFR. MTHFR and your genetic predisposition towards methylation also has ties to Down syndrome and sickle cell trait. Kind of crazy. That sickle cell trait and Down syndrome have the same cause. And the interesting part is when you look at autism and you look at endocrine disruption in girls, you have more boys that have rates of autism, but girls will have other endocrine issues later on in life.

It's because of the effect of mercury. Because very, very early fetal developmental exposure to mercury. So when a mom becomes pregnant, when that sperm and egg come together, her body starts to create life. But at the same time that her body is then using everything it can to create a baby, it's also using that same placenta as a receptacle for all the other toxins in her system, because it's going to push all of these things into that ball. Wow.

Which is why women miscarry so much. But very early fetal developmental exposure, of these things into that ball. Wow. Which is why women miscarry so much. But very early fetal developmental exposure will cause damage to different chromosomes. So you can have Down syndrome, right? So that's why we know that women over 40 having a child for the first time have these higher rates and higher risk for Down syndrome. It's because they've built up 40 years of toxicity.

And if the first baby survives, the likelihood of having chromosomal damage due to those environmental toxins can cause Down syndrome. Interesting part in our genetics that if you take someone of higher levels of melanin, right, that that same influence won't cause Down syndrome. It can cause red blood cells to lice, which causes sickle cell trait. But then when you apply it to exposure into a fetus that survives, you've got this buildup of toxicity that a baby's born, you don't know what the body burden is at that point. And then sometimes you have a tipping point of maybe already based on the environmental

exposure in the fetus, you're going to see developmental issues. But then if you're adding additional toxins into that baby, it could be through breast milk, it could be through what they're injecting into kids. And I'm not anti-vaccine. Are you anti-vaccine? I'm trying not to be political on a political show. So, but I do think it's an issue. It is an issue.

I'm anti-adjuvant. So they're granted, my wife was 20 plus years in biotech and she's probably been vaccinated more than anybody on the planet because she's been to 92 countries. The problem is not a lot of the vaccines. Now the vaccine schedule is way out of whack, but we can get into why that happened with Obama and the Affordable Care Act,

because he's the one that created this cascade and this chaos and the reason that the entire pharmaceutical industry has gone the vaccine route. That was all done with one decision he made. Intentional, possibly, but unique. The key in this is understanding that if you do what was done in the UK in the 90s, you look at the data and they,

because they have universal healthcare over there, so their economy doesn't run on pharmaceutical companies and healthcare companies making billions and billions of dollars off of sick people. They're paying for the healthcare of their population, so they want healthy people. What they saw was this increasing spike in neurological issues in kids, and what they traced it back to is the preponderance of the use of multi-dose bottles of vaccines. Not the vaccines themselves, but the adjuvants are used in them, aluminum and mercury, which we've already hit on.

So why would you inject mercury and aluminum into kids? Or anyone, that does not make sense because you have insane neurotoxicity that comes from those. So if you use a single dose ampule and you don't need the adjuvants, you can just use whatever components you're using to make a vaccine, then you'll have better outcomes and you'll have a decrease in risk of these neuro issues

and all the other complications that come from mercury and aluminum exposure. So RFK, you wanna solve the problem and you don't wanna get screwed over by the pharmaceutical industry, let's just wipe out multi-dose bottles, make the pharmaceutical industry start doing single dose ampules.

And if you're a parent and you want to fight the system, demand that if you're going to vaccinate your kid, one, spread them out, do your research, a lot of stuff probably isn't needed, but demand single dose ampules. Don't use a multi-stick bottle. Here's why. Multi-stick bottles usually have 10 doses in them

and they add aluminum and mercury into them as adjuvants because you have to make sure that they stay sterile. And it's funny that mercury kills everything, which is why they use it, but it's also a heavy metal. So imagine you've got a new bottle that sits on the shelf and the nurse takes it, puts it in the fridge because the doctor's gonna use it. And it's sitting on the shelf. the nurse takes it, puts it in the fridge because the doctor's gonna use it. And it's sitting on the shelf.

The nurse grabs the bottle out, sticks a needle in it, takes the first injection, puts it in the kid, puts it back in the fridge, takes it out for the next kid, draws, sticks the kid. You got 10 of these. But at no point do they shake the bottle. Guess what the 10th kid gets? What?

A lot of mercury. Oh gosh. It settles down. Because it sits on the bottom because it's a heavy metal. This is why they call it the 10th kid theory. And if you look at the statistics on our rates of autism, what they've done over the last 30 plus years is what they're expecting in a few years

is we're gonna be one in seven. Oh, the numbers are crazy. Probably just such one in 20, right? Or one in 12. Right, they keep decreasing. But the interesting part of what's not talked about much is you have this increase in rates of autism in boys, but mercury will affect boys and girls differently.

You don't see a lot of diagnoses in autism in girls. That's a good point. But mercury is also hormone mimetic. It's estrogen mimetic. So what do we have now? We have nine-year-olds that are starting puberty, right? We've seen these, and the preponderance of mercury

and these other environmental toxins that are all also hormone mimetic, we're seeing physical changes in female biology where the vagina is actually moving back towards the anus. The taint is actually getting smaller. Which for like one of your people that was having the conversation about anal sex and girls are like, well, both spots are in a better location now. But our biology is actually changing because of this toxicity issue. So we're seeing the effects on both sides.

Science people and medicine are talking about the autism risks, but we're not talking about the, the endocrine thyroid, um, health risks in, in girls as well, because those issues don't show up until later on, right? So we have these complications. We are, we're about one, one to two generations away from not being able to breed. Oh my God. So when you look at that, we are in the midst right now of an extinct, of a literal extinction event.

Our species is not going to exist in a couple of generations if we don't address these things. Yeah. I know, um, Zach Bush talks about it about, it takes three or four generations before the effects of any change actually hits. So we're in the third generation now of the stuff that's happened. We haven't really seen the impact.

Of vaccines or? Yeah. Of all of it. Yeah, you know, I can listen to you forever. I can listen to you. Right? But the common theme here is the environment and the way that our bodies are responding

to the toxic exposures. Yeah. And really what, if we're trying to look for health jeopardy, you know, just- I like that word. Yeah, but just kind of like, not just living longer, but living a meaningful life, a purposeful life, which I think is part of what we all deserve

in Earth camp, I call it, while we're here on the planet. And I just think that you really need to kind of consider now for the first time ever paramountly that to just create a model in the house and outside that addresses the toxic burdens that we're exposed to. Unfortunately, some of them we can't see, hear, taste or smell. That's the EMF issues. I was listening to you on the whole beef thing, you know, like in the US, the beef market, you use steroids to beef up the beef and then they have, you know, like in the US, the beef market, you use steroids to beef up the beef. And then they have, you know, the Asian culture,

or Japan that wants to clean the beef so that it actually is more bioavailable. That's why you don't have to eat a lot to get the nutrition. And on glyphosate, and you're gonna love this because you're a basketball player, doing some research with a guy who's like smarter than me. And he understands the mechanism of the way glyphosate, we know that it's causing leaky

everything these days, not just leaky gut, like most of the major organs in your body, your brain, your spinal column, your heart, they have sacks around them. And they all have these same cells that are called tight junctions, which is kind of like a dike. And so glyphosate causes those cells to separate. That allows in your gut, undigested food and bacteria to go from where it belongs to leak into your bloodstream. Sort of creates that horrible chain

called autoimmune diseases, which are basically these, it's not really foreign because you've got digest digestive food and organisms, but they don't belong in your bloodstream. And so the body's got a natural immune response to that, which creates inflammation and a lot of things that, again, back to Clayton and his wife, the genius of what they've done is create solutions

for all this, which is, you know, answers, which I think is what we're all, affordable answers, which is what we're looking for. But as a ball player, what happens with glyphosate is it turns into glycine and what that's doing, it's attacking the soft tissue, your tendons, your connective tissues, the fascia. And so what we're seeing in clinics now

is high school kids that are tearing their ACLs. That should never happen from just playing normal ball. When we grew up, those type of injuries didn't exist. I tore my ACL in high school because I ran into a kid playing softball and blew my knee up. But you see this in girls, you see this in boys, and you see this in professional sports now. You see guys popping ligaments and such and hamstrings.

And it all comes down to that aspect of, even the most elite, when we look at athletes, they're unique genetically in their predisposition, but the environmental aspects that they are around still have an impact on them. You just might see them in different aspects. Yeah, and so what's happening is biochemically, because we're exposed to this glyphosate issue,

it's in our air, water, and food now, trace amounts. It's changing the biology and the biochemistry inside of us. And these soft tissues are supposed to be elastic, it holds everything together, are now losing the elasticity and are actually can snap. Wow. And that is a big deal. That's scary. And so it's not just taking like a collagen supplement

that will support that. You actually have to do things to detox and shift you back and get those chemicals out of us in order for us to maintain that vibrance that we need. Yeah, so it's super key. So a little truth on glyphosate, because I'm not sure if you've had a chance to talk about it on the platform much,

but to simplify it greatly. And I was able to work with Don Huber, who is the foremost researcher on the subject since 1976. He was such a, is it proponent? No, he was against, he was against it. He was one of the primary professors of agriculture at Purdue. And he was so against it.

They retired him early and made him a professor emeritus because Monsanto was dumping so much money into Purdue to do research, but plants and humans and the rest of the environment that we live in, we're not far off genetically, right? We are connected to the leaf on a tree the same way that we're connected to the person that's next to us, right? That symbolism has been given to us in movies, right? You watch Avatar and it gave us the understanding that everything is connected.

You can look at it as this massive bioelectrical mycelial network. But glyphosate is really unique in how it was designed because it doesn't kill weeds. It gives plants aids. What? That's the mechanism. So what glyphosate does when sprayed on plants is it decreases their immune system through the Shikamat pathway, but it's basically giving them aids. So the microbes that are in the soil kill the weed. Glyphosate doesn't do it. It weakens the immune system and the functionality of that biological mechanism and allows the environment to kill it.

Wow. Now, do you think it doesn't do that in humans when humans consume large quantities of it over an extended period of time? It's absolute. So, when you look at this cascade that we're dealing with, and Robbie's dead on, and it's why we areo in our, in our approach of taking the physical aspect of being able to go in and have little green garbage trucks start scavenging what's in the system. But then what we do assist the pathways of what he's been doing for 30 years of understanding how to use infrared and how to use light. And especially from a sauna standpoint, doing it correctly of allowing the body to start sweating. I watched the video you just did yesterday

of doing the essential oils in the sauna. Oh, bro. I'm doing this. Christina was actually doing this in an interview. I never thought of combining those two at the same time. You have to watch what he just put out because they've got the, it's an ionizer, right? Or it's a diffuser that you put in the sauna.

And Christina was actually doing a podcast about this yesterday because when she has Lyme, she's had cancer, and when she flares, she'll take oregano oil and some sea salt and put it in a bath. Now, if you've ever played with oregano oil, you know it's the strongest antibiotic on the planet, but this really good oregano oil is hot

and it will burn you. Damn. My wife puts this in the tub and she's like, if you can stand it and you can sit in it for two to three minutes, it's amazing, because it'll start drawing stuff out because your body's gonna start absorbing that and it's an amazing antibiotic.

Wow. But being able to sit in the sauna and defuse it while you're in the sauna. Yeah, it's great. You know, Sean, all synthetics, all pharmaceuticals are basically mimicking plants and flowers. Or an extract thereof. So you look under a microscope,

it all looks the same under a microscope, but what's the difference between a synthetic and the actual is that it's the energetics, it's the life source. When you pull a apple off of a tree or a carrot out of the ground and you eat it right away, it has a whole different, we're organic beings, we're living beings and now it's a living fruit or vegetable.

And that organic energy is so important, those live enzymes, the active ingredients, real active ingredients, not just what's written on a label makes all the difference in the way that your body will potentiate, your cells will actually be healthy and get that energetic, you know? These guys live and breathe this. This is their psychology and science

behind everything that they do. What we've done is we kind of look at it from just a different road to Rome. And so when we use the sauna, I created it in my brain, like a wagon wheel. So the sauna being in the hub and then the spokes being different things you can bring into that experience.

So in 30 minutes, you can change your life, right? And that's what addresses today's lifestyle. And you can do the sauna in your home. I think you probably have one of those things. Yeah, you send me one. You check it out. I use it all the time. It's amazing, right?

Yeah. Changes your- Did he get a bigger one? Cause he's so tall I use it all the time. It's amazing, right? Changes here. Did he get a bigger one? Cause he's so tall. No, it's amazing. We've had someone six, nine. So you're like six, five or six, six. Yeah. I was going to say.

So I mean, and you're not feeling confined. I feel good. You sent me the chair to put in it. Sitting down. I'm working through the arm sleeves. Yep. Working on my phone. Well, sweating is one of the top,

most efficient detox pathways. We have a couple of big ones. And so when you get, there's two kinds of heat. There's what's called convection heat. That's like a hot rock sauna or a steam room. And that's hating the ambient air that heats and touches your skin. But underneath your skin, you've got a thin layer

of, for some people like me, a little bit thicker layer of insulating fat, which protects your inside from extreme temperatures. Well, that fat is the first thing that touches through your skin, which is a breathing organ. Environmental toxins come in through your skin. You're bathing in fluoride water and chlorine and all these chemicals that we accept to be

in modern science or modern cultures to be okay. It's really not, but it's coming through your skin. Now it's being captured by your fat and eventually starts to leach into your bloodstream and this is part of the toxic problem we have everywhere and not just what we read about. Um, well let's reverse that. So now you're in sauna and infrared uses what's called radiant heat. So it doesn't heat the ambient air.

It actually penetrates through the water, which fat is about 75% water. And so it penetrates through because it harmonizes, actually resonates at the same frequency as the water inside your body. That's why it's one of the hints that Gerald Pollock taught me about structured water and there's the way that infrared is so impactful

in the body anatomically. And so now we're creating this vibration, which is the radiant heat. It actually kind of, it's called bio resonant. It vibrates through the water, that protecting layer. It liberates, mobilizes the toxin that's sitting in that fat molecule, as well as stuff that resides in your cells,

your tissues, your organs. And it brings it either into your bloodstream, if it's inside, or actually in your fat molecule, about 80% comes out in your sweat. And this has been measurable. They took, I love the people that do studies, Clayton, and we eat this stuff for breakfast, he and I. But they took a guy and they put him in a hot rock sauna,

steam room, and an infrared sauna. And there was 85% more toxins in the same drop of sweat from the infrared environment. Dang, that much more? 85%. Wow. Rhonda Patrick, Dr. Patrick did an amazing study. And there's a finished study on the impact of sauna

in the way that it'll help your life and wellbeing. Well, the Finns have been doing saunas for the last six or 10,000 years. Yeah, so we're trying in a consciousness movement to try to actually bring a sauna experience as a cultural event in the US as it is in the Ukraine and the Baltic States. So they live and breathe sauna.

They use that as a social place to get together to sweat and talk about old times. That should be more accepted in America. Don't you think? Right? And so we're thinking that if I educate you and then you, your kids grow up in a house where a sauna is just a normal thing.

Oh yeah, it'll be a house for sure with my kids. Right? And then that's the way to stay clean, get a chance to kind of hang out together and then go about your day knowing that every day, incrementally you're detoxing, because every day incrementally you're getting toxic from things around us, you know?

So the 80% comes out in your sweat, 20 goes the other way, 20% goes into your bloodstream. And plus you've got resonant poisons in your bloodstream, and you've got, in terms of infrared, we're mobilizing toxins inside of you. So that's the key with our marriage here because we mobilize a toxin, he binds the toxin with one of his supplements.

Love it. And- In a marriage or a bromance? Both. Okay. And then that allows, takes the toxic burden off for your liver, your pancreas, your large intestine, the other detox pathways,

and helps your body get rid of the poisons in an easy, organic way, which I think doesn't go against mainstream, allows us to work this stuff into our normal lifestyle. The importance is what we're doing today, just educating the community that people are watching to understand that these are affordable, it's easy. You really can't live a future healthy life if you don't consider having some of this

stuff we're talking about part of your daily routine. And it's not about the economics, it's about people over profit. It's about understanding if we make you healthier with these concepts, then you're going to live a more fulfilled life. You're going to pass that message onto your kids, people around you. You're going to see that you're going to unite communities through health and kind of disrupt the direction that the mainstream consciousness has been taking us. And I think that became a lot more aware during the whole COVID piece where

we became isolated. We broke apart communities, we broke apart families. We had a lot of time to think about was what we were learning the right way. That was the unhealthiest I've ever been during COVID. Yeah. But the problem is we came out the other side of the tunnel and we're fed the same BS that we got when we started the tunnel. So I think it's like a medium like this where we get

a chance to actually challenge some of the mainstream thinking. Not that I'm not coming from a place of judgment now, I'm just suggesting there might be another way. And I think through COVID we came out and we just thought like, hey, there might be another way. Let's just consider that. And we're kind of healthy here, we're talking about, and we are healthy, but what about the person that's just been diagnosed since that whole industry scares you to death and says you get your stuff in order

because you got four months to live? Which is usually not true. Right, what about, because eight out of 10 people are misdiagnosed because the doctors aren't paid to ask the right questions anymore, so they put the wrong label on people. But they also aren't educated. And when we look at cancer, right,

and this is a truth, the 80% of cancer is misdiagnosed. Wow. Because one, there's no effective test for fungus available in the market, right? And this is one thing Christina's gone over with me and you can ask her when you do this, but the most testing for different types of fungus is 50% accurate.

And actually for most viruses and everything, it's about 50% accurate. Yeah, it's crazy. When you look at that, but in medical school, and I grew up in an integrated veterinary practice, so it was really, really fortunate for me from about the time I was, well, from a time I was two years old

to being in the clinic, but studying parasites and fungus as a kid and looking at fecal samples and blood samples and what was in it. But there, you have the aspect of what is a real tumor, but then you have fungal overgrowth, and this is something that Christina has been talking about for 15 years and doing research on that fungus

is our biggest issue, but fungal overgrowth in the human body is actually created by the dysbiosis created from the heavy metals and all the environmental toxins. And it's the fungal overgrowth that then creates absolute chaos in many different aspects, but that environment allows the growth of parasites. So you have everybody talking about parasites right now,

but parasites are the downline issue. Like we were talking initially about cockroaches and rats. That's the parasites. If you change the environment and you clean up the environment, you don't have a parasite problem because you'll have homeostasis in the body and the body will be functioning the way it's supposed to. So if you do these things, whether it's in your home,

right, so you have your place of peace. So you've got your room or you've got a sauna and you know you can go relax and you take care of yourself and you're doing these very simple things to clean up the body and you start to feed your body from a nutrient standpoint, what it needs. Cause there is a massive difference between nutrient intake and caloric intake. We've been taught that we need calories right in our diet for energy and whatnot.

We really don't need calories. We need nutrients right. When we look at eating meat right you need the amino acid profile and the peptide profile that your body's going to break down to use to create muscle and create connective tissue. The problem is our food sources don't have the combination that we used to have. So having something that actually has all those aminos,

peptides, HMB, phytoplankton, all those nutrients in something that you can take that has virtually zero calories, but has all the nutrient profile to give your body what it needs creates a different pathway. And what Christina was doing and in what we've created, what she's created from a protocol with Root, each one of our products is strategically designed to address different aspects of what the body needs,

but she built them really for us and our kids to live on. If we got to a point, if we were traveling or if the food supply was so bad, you couldn't get what you needed in your diet anymore. We're there, right? Yeah. That if you shift your focus and if you really put the value on your health and wellbeing, and it's been interesting of watching this sociological study over the last 20 years and having friends that have built businesses like we've done, that you watch people become successful

and they sacrifice their health in order to make money and then they get to exit or they get to make a lot of money and then the one thing that they wanna do is buy their health back right mm-hmm sometimes you can't afford that bill right Steve jobs yeah to pay the bill yeah right with a carter celery with him hey it's the funny part of what he was dealing with is such an easy solve, you know, but if you don't have the knowledge

and you don't have the information, and if you put yourself in a box, but the interesting aspect of investing in your health, that healthy, happy people make more money, right? That's a scientific fact. So if you are an entrepreneur and you're starting to see more people talk about this, because the knowledge is becoming well aware

that the greatest investment anyone can make is going to be in people. It's in yourself first, but then it's in the people around you, which goes back to a business philosophy, right? Of the greatest investment anyone can make is in community. Yeah. Right, and that's where that authenticity

as you were hitting on is so important because that's what people wanna see. That it resonates with us. That if somebody has their own personal story and that's what they're talking about, because our experiences are typically not unique. Somebody else is dealing with some of the same things or the experience that we have that allows us

to have our specific walk is what resonates with others because they can learn from it. And understanding that the more that you invest in yourself, the greater the outcomes are going to be. And as you continue that process, you're going to create that foundation for other people to model. And the more you do, the better you're going to be.

And we've put such a focus on monetary gain and having things. And I'm going over this with my youngest son, because as we were talking watches earlier, right, you're wearing a watch that actually has history. And my son is trying to tell me about Richard Milley. How old is he? He's 20. He turns 21 in a month. I'm like, he's 20. Or he's almost, he turns 21 in a month. I'm like, one is for shard meal.

And two, it's not about the accumulation of things, right? And once you've been through life enough and you've had successes and you begin to accumulate those things that you've wanted, then you begin to realize that they really don't hold value. It's nice to have those things, but the real value is in you know what you can do what you can do with and for others Yeah, because one of the greatest things is being able to sit down with people and break bread

Yeah, and and just have a community can't be those are my happiest moments It's the greatest part because those are the things you remember, you know, you don't remember going out It's like I wore that watch with those shoes and that was dope You don't remember going out and saying, oh, I wore that watch with those shoes and that was dope. Sometimes it's nice to have them, right? To be able to coordinate with an outfit, but it's not something that you're going to think back when you're 95 years old and going, you know what?

I remember that time. It was, you know what? I remember Robbie saying this and this resonated with me this way. And then we were talking about that. It's bringing that back, but knowing that if you're looking at something that is designed to improve your health and your function,

and your overall wellbeing, and you're purely looking at it from an expense standpoint, take the step back to analyze what the value is in your productivity. Don't buy the bullshit, right? Do one, trust in your gut if it's healthy because you have the resonance built within you to be your bullshit sensor, right?

If it doesn't resonate properly, it's probably bullshit, especially on social media and the media now. If you look at it and go, well, it's probably bullshit. Especially on social media and the media. Now, if you look at it and go, well, just because I heard it on the internet might not mean it's absolutely true. Because there's a lot of clickbait, there's a lot of people pitching shit to make money. The best doctor is the one inside of us.

Absolutely. When healthy. Yeah, when healthy. And health is wealth. side of us. Absolutely. When healthy. Yeah. When healthy. Yeah. And health is wealth. That's the bottom line. You know, of all the interviews, I don't know if it's just us,

but you've been the quietest. Like I'm, you got a ton of questions. Yeah. So is there something that we haven't touched upon yet? This has been great. Yeah. You know. You guys covered pretty much everything. Wow, amazing.

Yeah, I have an 80-20 rule on my show. I try to talk 20% of the time. Okay. Yeah, I highlight the guests. You guys have done incredible though. So with your experience thus far, and you've had thousands of people you've been able to interview. 1500, yeah.

1500 people you've been able to interview so far. When it comes to the health or lifestyle aspect, what are a couple of things that are the topics or the subjects that you've had the most interest in that you say, what about this? Are there a couple of things that pop out the most that have led to the greatest questions you've had thus far? That's a good question. For me personally, just the infrared sauna changed my life, I think. How?

Yeah. Just noticeable. Like I never had a detox method before it. And whenever I use it now, I just feel incredible. Yeah. Just getting tested as well. That's a good first step for people, whether it's blood, urine or whatever, see where you're at.

Cause I feel like a lot of people are just guessing. Yeah. Right. And then they'll see like a trend online, like methylene blue or whatever's hot at the moment. And then they'll start taking it without knowing where they'relene blue or whatever's hot at the moment. And then they'll start taking it without knowing where they're at. It wasn't turning their brain into a smurf. Yeah.

You know, the other thing about this too, is that what we've noticed just from working together and just in our own clinical approach is that the sequencing, like the way that you stack the hacks that you're doing can make a difference in the result. And also the individual dosing, cause people have a tendency to get drawn into what's on the label.

Yeah. But you know, you have a unique biology. We all do. It's true. And so, you know, how do you measure what is what your body needs? You know, some one hint could be the deficiencies that show up in your blood tests. I kind of like muscle test testing and have learned how to do it myself so I can actually understand what my body needs in a certain supplement of whatever it is.

So I know I need to supplement, but how much of that do I need at any given moment? And your biology changes. I mean, you've got a chemistry inside of you that is measuring, you know, like your internal chemistry every trillionth of a second and constantly balancing that. that is measuring, you know, like your internal chemistry every trillionth of a second. And constantly balancing that. And then we've got the whole epigenetic piece, like what the environment and our natural proclivities,

our choices that we're making and how that affects us. And so to kind of dial that in a little bit and understand that you can take an individual approach, like look at like the landscape, go with trusted brands, people that are really have the scientific studies. Absolutely. Behind it. When it comes to supplements, I only buy third party tested these days.

Yeah, that's it. The extra money on it. You know, in my area, like now that like red light and infrared is becoming a little bit more popular, which I'm enjoying because I think everybody should have it. Not necessarily our stuff. I think we take a unique approach, but you know, you got companies that go to Alibaba and slap their label on it and try to undersell or actually charge sometimes too much money for it.

With no science behind it. There's no backing. The company doesn't stand behind their products. And I think the consumer gets kind of duped into it. Because of EMF in those saunas I heard. Yeah. And red. I mean, all red lights the same. Really? Not really.

So, I mean, the the the LED that we developed is we call it a tri-light because it's got three different wavelengths in every diode. So I'm delivering three times the amount of light energy directly into your cell. And because we are very EMF conscious, meaning that our devices don't deliver any EMF, so there's no conflict on an energetic level when you put our devices right on your body,

which normally most other purveyors, because there's no real controls, there's no agency that says, in fact, even in the cell phone industry, the two US regulators are the FTC, the Trade Commission, and the FCC, the, what is that, the consumer? The FTC and the FCC? FCC. Federal.

Communications. Communication. Because of the frequencies. Yeah, and you know how many- And they don't do much, I just thought of- You know how many health-minded people sit on those panels that actually set the standard for regulation? And they're all from the big phone carriers?

Well, Sean, close your eyes, what do you see? That's how many, there's zero. Oh yeah? So it's all economics, it's not driven by health at all. And that's our responsibility to come up with solutions, like come up with answers that the consumer can easily buy so that they can enjoy the technology but not deal with suffering of the health aspect of it. Absolutely. You're hitting on the key underlying issue in all of this one.

If we look at the supplementation aspect, right, I'll use supplementation as anything that you're looking to add to the body. And this is where Christina's work is so, so important that we know this from a cooking standpoint that it's not just the ingredient. It's the quality and the source of the ingredient. If you want eggs, you want farm fresh eggs. Preferably you want eggs that the chickens have been given red chili flakes and some restore so they're healthier and the eggs are bigger. But we know that there's a difference between really farmed, created, not healthy raised chicken eggs

and just real farm fresh eggs, right? We know that there's a big difference in sugar and different sources of sugar or vanilla and you want Madagascar vanilla versus imitation vanilla. And if you took just flour, eggs and sugar and said, make me a cake, you can make a cake. But if you use the wrong combinations of those, you're not going to have the right outcomes. But if you go source the best ingredients in the world of each one of those not going to have the right outcomes. But if you go source the best ingredients in the world of each one of those versus going to Walmart and buying the cheapest stuff,

you're going to have a different experience. So when looking at the creation of things that you're gonna put in your body, one, you better know the source, right? And when I say source, I mean, where things are coming from and who's sourcing them and who's creating them because the energetics and the intention of the individual that is creating that which you're putting in your body is really important.

Love is the most important ingredient in anything. That's why every kid knows that a home cooked meal from mom is one of the greatest things ever. Even if your mom can't cook, right? But she's putting her love into that for her child. Hopefully not in a microwave, right? Maybe. So when you understand that,

when we look at curcumin, or we look at vitamin C, right? The majority of vitamin C on the market that's being sold on shelves is loaded with heavy metals. Damn. So if you don't know the sourcing, and the person that is doing the sourcing to make the products that you're consuming isn't the most diligent in cleaning and sourcing the highest quality ingredients, you probably shouldn't be buying from that source.

Right. The same thing goes in what Robbie was just hitting on. You have someone working in tech that is not just creating something from a light standpoint. It's what he was talking about. One, it's identifying and understanding because he's been doing this for like 30 years and probably a couple lifetimes before, which is why he's here doing what he's doing now.

But understanding the specific frequencies of red light that need to go into that combination. But it's then not just those frequencies, it's his specific intention of what he's made to do and why he's here that is being applied into that. So you're not just getting, oh, I've got these lights and this is on me. It's his specific intention and design

of what's going into that and the resonance that carries forward of that that that is so crucial. So when you understand the value proposition in that, that's where you talked about having things that are third party tested. And one, that should be all ingredients. But then the combination of understanding that it's not just putting ingredients together, right?

It's the strategic combination of specific ingredients and how they apply together. Because as Terrence Howard was going over, you know, in some of his conversations on what he's studying in quantum physics and had he and Christina talk about this because he's having issues talking about fractals and having things peer reviewed. He'll never get peer review because he doesn't have peers in what he's doing and the physics environment of all of these people that their entire model is built upon him not talking about what he's finding. But there are experts that understand what he's doing.

And it was fun listening to he and Christina talk. He's talking about fractals and some of the things he's doing. And it was fun listening to he and Christina talk. He's talking about fractals and some of the things he's seeing. And because she's a quantum physicist and a nanobiotechnologist and has been teaching like our kids about string theory and black hole theory 20 years ago. He's going over what he's seeing

and creating some of these different technologies and different innovations that he's having visions and working with. And she's like, yeah, you're correct. Wow. Because they are speaking the same language and they're understanding where they're coming from. And they're looking at it from a different perspective.

The same thing goes in what you're ingesting or what you're choosing to put in. You have to understand that it's not just, oh, I heard about this ingredient. You better find the people that know what they're talking about and know what you're choosing to put in, you have to understand that it's not just, oh, I heard about this ingredient. You better find the people that know what they're talking about and know what they're doing, that then you can trust them. Because if you're not a bioscience engineer,

you probably should find one that knows what they're doing and what they're creating to apply, right? I won't take advice from someone that's a fifth grade teacher, right? In most aspects. If we're talking about education, you have your elementary school teacher and then eventually you're gonna end up going to college and university and maybe go to postgraduate school and you have someone that has a deeper level of understanding of the subject matter versus your elementary school teacher.

They're both educators but they have a different level of understanding of the subject matter versus your elementary school teacher. They're both educators, but they have a different level of education. Those levels. It's the difference in looking at computing, right? There's hackers, right? And you can look at a hacker if someone is going to play with apps or get into passwords and do some things and they'll configure software. But then you have people that understand the data fabric systems and built the data fabric networks

for banking and at Microsoft and at Bay Microsystems and that build off of the hardware and the operating system. The same thing applies into our health because we're a quantum computing system. We are the greatest biological computing system ever created. If you understand the operating system and the hardware and you build accordingly, if you're a bioscience engineer, you're going to look at the operating system

different than someone who's a hack and a hacker, right? And this is the interesting part of where we are in this process that you've got Robbie, who's got 30 years of history. So he is the PhD in this subject. And we've got all these lay people now that are starting to learn. They're in elementary school and they're learning

from elementary school teachers, maybe middle school, high school. And that's a lot of the social media influence. And it's really important that you start your education because you go to kindergarten, you go to elementary school, you go to middle school, you go to high school. And then as you become more knowledgeable and more aware of an environment, you're always going to work towards the most educated and the highest quality, which is that journey.

The good part is, is when it comes to light therapy and infrared, we've got the dude sitting right here. Robbie is that dude. So eventually, as you go down this path, you will find Therisage and you'll find Robbie and infrared, we've got the dude sitting right here. Robbie is that dude. So eventually as you go down this path, you will find Therisage and you'll find Robbie and go, oh, you're different. This works better. You know, we're in a paradigm shift, right?

So that consciousness has a lot of momentum behind it. We're early adapters. So we were thinking about this before it became mainstream. Yeah. And so think about it kind of a wave. We're sitting on the top of the wave and now the wave is starting to move. There's a lot of momentum behind you.

If you look at a surfer, he sits there waiting for that wave to come in. And then he sits on his board and then he catches the wave and it's the momentum of that wave. That's the paradigm shift we're in right now. And so we don't have to do a lot right now. We just have to continue to be pioneers and creative in our own ways with applications.

But the shift of that energy and the consciousness now brought by you bringing this to your community, things like that allows us to have kind of like that pathway to be able to communicate this kind of information to the people behind us. And carry it forward. Age of information, yeah, age of Aquarius right now. Yeah, and you know, what he's done is really unusual

because like clean slate, for instance, it's a binder. Like it catches nanoparticles, which I think are the most insidious. So if you'd look at the detox sort of concept, it's like peeling an onion, Sean. So like the environmental toxins are like the outer layers of the onion. And so you gotta get through that

in order to get heavy metals and get the nanotoxins, the cytotoxins, which are the ones that affect our thinking. It's what I call a silt. And so infrared is one of the ones that, technology is that the vibration will actually pull those, that silt and the heavy metals. Metals, you know, have a ionic charge to it. And so does the silica derivative that that that Clayton

and his wife have you know brilliantly found and perfected in their in their application and so he he has a particle his clean slate that has a charge to it like a little magnet and then there's the metal that has a charge to it and so when you bring the infrared in that breaks the covalent bond between the heavy metal and the tissue or the organ where it's where it's attached to it cascades into your bloodstream where his formulation is sitting there waiting to catch it. Wow. And so absent us not combining our texts together, I can stir up the pond, but the key is getting it out of your body.

And so because we're plagued with so many environmental toxins now, our, our detox pathways are overburdened. And so to take the burden off combining a binder, a nanobinder that he's put, they've perfected, and having that easily absorbed, easily to move into, and I'm a binder freak. And so because, like yourself, well, all of us, we're pretty active. So I take a binder before sauna,

because I know I'm mobilizing toxin then, but movement creates a also mobilization of toxin. And so when you're playing tennis pickleball, when you're going for a run, when you're playing basketball, if you're getting a massage, oftentimes you've ever done that and gone off the massage table and felt a little woozy.

Cause she's pushing poisons that are stored in your muscles and your tissues out into your bloodstream, which circulate within two minutes up to your brain and your brain gets like, what the fuck am I doing here? Like you get disoriented. So you need the binder to actually gather all of these poisons together to actually take the burden off of your filtering organs

and help you actually get rid of it and actually push the poisons out. And I think that's the key right now. We'll link in the video link to get the binder and therisage as well. Anything else you guys want to close off with? Yeah, what do you say? I don't know, we touched on so many good points today.

I know, it was a fun episode, I learned a lot. I got you. Thank you for creating the place for us to have a chance to- The place of peace. Yeah. Thanks for coming on guys. And the opportunity to collaborate and come together.

And I think this will be the fun part as we post some links, but working with your community and doing the test, one, try stuff, right? And you got some zero in, I live on zero in, the dopamine and serotonin aspect of this cascades, we look at detoxification and then being able to boost natural dopamine and serotonin production.

But the one thing from a business standpoint is also having companies that put their money where their mouth is. So I'll give you the real statistics of what we've done over the last five years because we put a 60 day open container money back guarantee on all of our products. And what's crazy is being an online direct to consumer retail brand where the normal return rate is about 20%. Damn. Right, it's usually high for consumer brands.

Ours is.3. It was amazing of just watching behavior, because we wanted to, one, I stand behind everything my wife creates because of what she's doing and how she's doing it. She's like, hey, you know what, we know the stuff works, so let's just put it in people's pockets. But if you don't like it and it doesn't work,

we'll give you your money back. But people don't return them because they work. And that was the fun. But being able to take this approach and really do a real sociological experiment of watching what community can really create. Because if we look at like having a sauna, right? And where a lot of people are economically,

I mean, being able to spend money or finance, purchasing something for your house of, that's 500 bucks, a thousand bucks, 2,000 bucks, 5,000 bucks, however you put things together. Some people don't have the disposable cash right now to do that. But if you find brands that you like and that will invest in you

and you find things that you value, you can actually share with friends, create value, get rewarded for it, use those rewards to actually accumulate the things that you need in your home. It's understanding that you are of great value. And I don't mean just you, Sean, but I mean everybody that watches this,

you are of tremendous value because and I don't mean just you, Sean, but I mean everybody that watches this, you are of tremendous value, because it's the content, it's our behavior that creates value for other businesses. All of these trillion dollar market valuations, all these tech companies are built on one thing, us, and our behavior, and our data. We're working on privatizing and decentralizing that here pretty quick, but that's really the key aspect of understand your value.

Invest in yourself and take the time to value yourself enough to understand the sources that you're buying from and trust the people that you value. And I think that's the important part of the authenticity that I enjoy with the content that you're creating and the interviews that you do because you have that authenticity. And your audience appreciates that as well,

which is the reason they still watch what you do. Yeah, I haven't sold out yet. Yeah, exactly. And that's an important piece of knowing that building alignment with companies, with businesses, with other like-minded individuals that are all aligned that are authentically coming together on those components that you don't sell out, you don't have to sell out.

Yeah. Right, and you don't have to start searching for the next deal. That's the downfall of a lot of content creators. It is. One, because they're not properly monetized in the first place, right? Because businesses want the revenue.

They typically want as much as they can get from you by giving you as little as possible. Right? But if companies understood that you can shift your marketing dollar, and we had to do it algorithmically, and if you create value, you should be rewarded. That's the bottom line. That way, no one's coming to the conversation

with their hand out and their palm up. It's not about what I can get from you or what I want. It's about how we can do this collaboratively. You have value, I have value, Robbie has value. How do we put these things together? But it's also knowing going in that while the three of us are having this conversation, the real value proposition in what we're doing is the value and the benefits

that we can create for your community. And then how we can strengthen that community and actually help them create value for their communities. Right, so you might say, okay, we've got a couple million followers, but everybody's got 10 friends, so if we go from a million to 10 million, and 10 million to 100 million,

and 100 million to a billion, and then a to 100 million, and 100 million to a billion, and then a billion to 10, and there's only eight billion people on the planet, we're five degrees from everybody on the planet just from having these conversations. Absolutely. So that's the real power of the mechanism. Yeah.

That if we collectively create a mechanism for value, then everybody wins. Beautiful. I just wanna thank you for giving us an opportunity to get together and hang with you a little bit. It's been great guys. We'll do a follow-up one of these days. We'll link everything below. Thanks for coming on gentlemen. I can't wait for you to talk to my wife. It's gonna be a fun one. Check them out guys. Peace. All right.