Digital Social Hour - Spending $40M a Year on Ads, Future of AI, Best Ways to Make Money in 2024 | Brandon Bowsky DSH #287

Episode Date: February 16, 2024

Brandon Bowsky comes back on the show to talk about the future of AI, the best ways to make money and what his current projects are. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Most people, yeah, it's a boss relationship. Clearly, you can see it. There's pros and cons, man. Like, I've been taken advantage of by a lot of people. You gotta be something so nice. You gotta stop being so great to people. But in reality, like, if I let people being bad change who I am as a person, then who am I, you know?

And I've done well this far. So I'll continue to make that mistake. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode ladies and gentlemen he is back for part two brandon boski how's it going man good dude just living you know yeah different day trying to figure out where i am all the time yeah you party hard man party

harder than anyone i know at your level dude not anymore yeah you come back not at all dude i haven't drank in like two months whoa yeah i don't go out at all what sparked that uh dude honestly man i just was like what am i doing this for you know like sure industry events but i was most known in my industry for you know my marketing role but second most famous thing i've ever done was spent 97 grand on a table for like half the industry and then had three drinks. And that was kind of when I realized, I was like, I don't like being drunk. And any of my friends know this takes me like easy 12 drinks to be drunk. You had a tolerance. Yeah. So if I have like six to eight drinks, my body feels it, but I'm not drunk. Right. Like I feel like the next day,

but I didn't actually get drunk yeah if i have like 12 to 15 yeah i'm gonna be drunk but to get drunk and do that much damage to my body it's just not worth it so we're gonna see a whole different beast then because you were already doing nine figures a year getting drunk every weekend i can't even imagine your new form coming out are you still all in on that ai customer service company yeah dude so v agents uh we're doing the thing so replaces qualification agents customer service reps? Yeah, dude. So V agents, we're doing the thing. So replaces qualification agents, customer service reps, calls, texts, email, and chat. Yeah.

Have you launched it? Has it been? So our launch was actually this week at a show, Insure Tech Connect here in town. Nice. It went really well. Show was kind of slow this year. Halloween.

Yeah. F1, people don't want to. Yeah. People have their plans this month, and these are not those plans. Yeah. How do you think F1 is going to do in Vegas I mean I think it's going to crush I think it's annoying obviously we you know we have to deal with the traffic but I think for like spectators it's going to be awesome yeah you're big on events and shows in general why do you feel so strongly about going to trade shows and stuff um you know

man it's good to meet people and a lot of people try to disconnect themselves from the brand too early and i feel like when something's a startup you need to be as involved as possible like my marketing company i'm on call you know we do over 100 million a year and i get a call here and there and maybe i talk about it an hour a day or i work an hour a day on it yeah my finance company i have a an interest in it's a startup so we're a few months into that i work every day on that yeah you know into that. I work every day on that. Yeah. You know, the tech stuff, I work every day on that. But there comes a time where you can step back.

I think what a lot of people do is they try to put people in place and have an expectation of them delivering something. And that's why most companies are mid. You know, they hire people that are good, but they don't, they're not there to give the direction. There's no soul. There's no culture. There's nothing to it.

And that's something you with most, like you said, most employees hate their boss, but you're there for your employees, right? You built that company culture. I think the number one thing is like making sure people don't feel like they work for you. And whenever people start new businesses or come to me for advice, it's always with like X, Y, Z works with me. Yeah, obviously hierarchically they work for me, but they work alongside me. We share a common objective and i don't talk to them like i'm their boss that's absolutely necessary wow like i try and like yeah i try to avoid that at all costs i'm just i ask things of people and they know what i expect so they usually deliver on that so even like your bottom tier employees that are maybe yeah 100 still collaborative wow yeah like my qa reps that you know don't make close to what

my core team makes still treat them the same way that's impressive because most people yeah it's a boss relationship clearly you could see it there's pros and cons man like I've been taken advantage of by a lot of people yeah and a lot of the times when that happens people like you gotta stop being so nice you gotta stop being so great to people but in reality like if i let people being bad change who i am as a person then who am i yeah you know and i've done well this far so i'll continue to make that mistake yeah i haven't seen the nice guy route at the highest levels but you seem to be pulling it off somehow good team yeah honestly good team i have amazing people in my life um everybody in my team is like family to me we do a lot of retreats we do a lot of like hangs we do all these events we have a suite at t-mobile we do f1 box there every year

you know so it's just a matter of keeping people happy yeah you gotta go on trips you get a box everywhere man i see you at legion stadium partying dude i i honestly man uh legion to me i can't justify so not a big sports ball guy yeah you know You know, when I was like five years old. Shout out to the Science of Scaling podcast hosted by Mark Roberge. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Each week, Mark, founding CRO at HubSpot CRO and senior lecturer at Harvard Business School,

interviews some of the most successful sales leaders in tech to learn the secrets, strategies, and tactics to scaling company growth. He recently had on the head successful sales leaders in tech to learn the secrets strategies and tactics to scaling company growth he recently had on the head of sales from open ai and that was a very interesting episode on the future of ai listen to the science of scaling wherever you get your podcast today so old i learned that if i'm not immediately pretty good at something i don't want to do it yeah and i grew up never met my dad so i was like field day where they have you do all the sports and stuff there was a t-ball and i was like how hard could it be i just swing a bat and hit a ball right and i played basketball and i ran track for

everybody got tall and i didn't and uh it was great everything was cool i walk out onto the field they're like all right you're gonna swing this bat and hit this ball it was like sweet easy light work and i cocked back swing hit the t ball falls on the floor everybody laughs it was like never touching a baseball bat again literally have not touched a baseball bat again there's some traumatic sporting experiences as a kid yeah you get laughed at you get yeah it's you up yeah i still uh remember i missed a free game winning free throw in like high school in the league that doesn't even matter but i still think about it yeah it's one of those things where you're like had i made that altered the trajectory of my life yeah everything happens for a reason though man

100 but growing up without a father figure i mean that must have taken toll on you right dude you know my grandfather passed away a month ago uh was like a mother and father in one i grew up with my grandparents most of my life incredible dude great work ethic kind as hell if i'm nice he's the nicest man to ever walk the face of the earth he made me look like um just a very selfless guy i mean even on his deathbed he's sitting there asking me so how's your siblings how's everything i'm like dude i'm trying to have a conversation with you you're dying bro yeah and he was like you know why do you think bill gates and elon musk don't agree on things and i'm like how the hell would i know that i didn't even know they don't agree on things. And I'm like, how the hell would I know that? I didn't even know they don't agree on things.

What are you doing, dude? Damn. Let's talk about some important shit. And he's like, yeah, okay. That's deep, man. Yeah, I grew up kind of without a father too. And I didn't even realize there's some things you don't learn, you know, not having that in your life.

100%. I didn't know how to tie a tie. I didn't know like basic man stuff for a while. You too, bro. You too. You too? From YouTube University. I cheated. I got those clip-on ties. I had to. You should have done that. Basketball team, you had to wear a tie i didn't know like basic man stuff for a while you too you too university i cheated i got those clip-on ties i had to have done that basketball team you had to wear a tie

every game oh yeah i dropped out of 15 so there's no basketball team for me dropping out of 15 i mean were you living with your grandparents when you dropped yeah so i went to um ap psych class one day and the teacher was an idiot didn't even know his own material and the guy would always say the wrong thing i'd correct him in the class would get pissed at me they'd be like dude shut up just let him talk and i'm like no because you guys are gonna go into life knowing the wrong information right so one day he was like you know since you know everything why don't you just quit school and i had skipped like a year and a half so i was like a junior and a half effectively a senior if i took a couple uh summer classes yeah but I had like 15 med school hours and like 12 college credits. So I was like, okay, yeah, you know what?

Don't you need your grandparent's signature for that? Yeah. And he signed it? Yeah. I went to my grandfather and said, this is what happened. I don't really want to go to school anymore. I wasn't going to school anyway, dude.

I skipped like 90 out of every 180 days to the point where they were like, you're bordering truancy. And I was like, oh, I'll do it online. And I convinced my grandfather I would do it online. I did it for two weeks. It was like, man, this. So you've always had that rebellious mentality. I think it's that, um, I just don't believe in boxes. And I think like a lot of people try to put things into boxes that they're told to live within or to understand for sure. So like, as an example,

I dropped out of school 15 never passed geometry didn't pass algebra one didn't go to school enough to pass it because understanding a formula that i'll never apply in life made no sense yeah so when it comes time to like do a calculation like i'm very very fast at calculations everybody that knows me knows i'm with numbers but i get to my conclusions in such a different way than everyone else because they were taught formulas and I was taught logic. Interesting. Like when I was in second grade, um, we were couch surfing, my mom and I, and we went to, I got like into some crazy magnet charter school thing and it was all these really smart kids. And I was finally like, hell yeah, my people. Yeah. And so I'm in this class, they're doing like five, seven, eight years advanced in second

grade. We're doing like middle high school stuff and all these cool projects it was so awesome i wish we weren't that poor and i could have stayed there yeah um but when i went back to regular school one thing i took back with me was logic puzzles and you know logic puzzles are just words that you have to draw a conclusion or figure out the answer or whatever and usually they're basically word math so i'm in second grade i'm in my class miss maser never forget her awesome chick shout out miss maser and uh she was like what are you doing and i was like oh and i mansplained her logic puzzles i was like oh they're they're like these puzzles with like math and like you know you have to figure out the answer and then you write it down and she's like flipping through the button she's like you did all these i was like yeah she's like okay here's the rules during math you can do this during every other class pay attention and i

was like okay fair trade and i think that was really like a pivotal moment for me in like enablement of me trying to be who i want to be yeah and understanding that like i am a little different that's awesome in second grade for a teacher to you know hold your hand like that those elementary school teachers are so pure, man. Dude, some of them sucked. We all had that one or two teachers that were just like the worst. We were like, yeah, we remember her name. You forget the names of some of the good ones, but the great ones always stand out.

Yeah, I got one in fourth grade. Miss Fenton, man. Game changer. Yeah? Yeah. That was my mazer. I'll tell you. I think Miss Eiselman was like my third grade.

I think that was her name. Eisenman, Eiselman. She was miserable. Yeah. I was hanging out with a buddy of mine, like my oldest friend from when I was like seven the other day. And we were talking about how like she sucked. We're in our 30s now. Dude, I would get detention for like being different.

It was kind of weird. Yeah. Anything that isn't like to the book. Yeah. They want you to conform so hard, even as a kid. It's crazy. But dropping out at 15, when was that big financial breakthrough for you? 11 years later.

Oh, so it took a while. Yeah. So dropped out of 15, played video games, was top 10 in the world in WoW, was famous on another game. And I just kind of like did a lot of gray hat stuff on the internet. And at like 19, my grandfather got diagnosed with cancer i freaked out started going to raves partying doing stuff and uh after a while i was you know partying way too much started selling stuff started djing because i realized most

people's music tastes sucked yeah and then i started traveling around playing shows direct support to a lot of guys that was really cool but but didn't make any money right so i had like a finesse where i would at a promo company with 200 promoters and i would get all the tickets and i would distribute them but any show that i thought would sell out i would hold back 100 tickets wait for the sellout i'd sell them for double face and i'd make like five grand that month ticket master and then i had all yeah i had all the comps that i had from being an artist from having a management company from being me whatever and i sell like 20 vip passes and i make like eight grand every month or every other month on top of all the other i was doing and that was like what got me through music for all those years nice yeah because music you got to fund the travel and yeah you got to

figure it out i mean like dude dubstep back in the day if you got paid five hundred dollars it was a good deal like the best guys in the biz were making 10 grand i remember that phase of dubstep yeah and it's like i got like three grand one show was like you know i got 1500 a bunch of times it was like we're doing the thing yeah but so you stack that up save six figures and then no oh you didn't no so my stepdad stole all of my mother's money and left her like completely broke with three kids. So I took all the money I had from selling stuff, from tickets, from everything and kind of funneled that into keeping them alive because I'm dumb and just me being too

nice as usual. And then I had no money left. So I was working in restaurants on and off from 15 to 24 for like legal money. And we to south carolina after that happened my mom was like would you get a place with me i was like yeah sure why not we got a place i was there for like six months running this wine bar not for me you know when i got there they were like there's mountains and the beach things to do and i was like what's that mean she goes well the mountains about two hours yonder and if you want to go to the beach take a day trip i was like what the hell does that mean she's like take a day trip i I was like, what the hell does that mean? She's like, take a day trip. I'm like, you're not speaking English.

She goes, you. Like, I'm retarded. Take a day trip. And I'm like, a day trip? She's like, yeah, you're going to wake up at 8 a.m., going to drive on over, get there about noon, hang out there until about 4 p.m., drive on home. So I was like, yeah, same for me. I grew up 15 minutes from the beach my whole life.

Of course, I was too poor to have the time to go or the ride there but yeah you know so after that i had a startup that was uh called festi crates okay it was a subscription box for like rave and festival apparel accessories and flopped we had 500k views i think on all of our promo material 17 sales i went to my partners who were my two best friends at the time uh boyfriend girlfriend that i got together was the guys we're out of business and they were like no we're gonna make it work and i was like no we're not yeah and they were like well we are going to so we don't think you should have a third of it i was like done i can 10 if you make it work if you're that confident i owe nothing to our investor they were like yep deal yep, deal. I was like, okay, bye.

And it flopped. Yeah, flopped. I ended up living in my car. We had like crazy falling out. They broke up. We're all still friends to this day, but it took a couple of years to rekindle that. But I lived in my car for a little bit. I was doing like consulting, helping people set up call centers, which ironically I'm back to doing now, just kind of as a passion thing for extra money too. Yeah, I definitely want to dive into call center stuff, but going back to doing now um just kind of as a passion thing for extra money too yeah i definitely want to dive into call center stuff but going back to the friendship and business i'm so cautious with that these days i've lost too many friendships dude anytime somebody wants to do business with me i mean there's like two people that i was friends with one of which i bought his entire baby registry like a personal friend that wanted to do a deal i was like okay here are the terms

if you f**k me it's going to be a problem like these are the terms are you sure you want to do a deal i was like okay here are the terms if you f**k me it's going to be a problem like these are the terms are you sure you want to do it these are the terms yeah entire baby registry couldn't make it sent my girlfriend to his baby shower i mean like very close friend ends up totally f**king over damn but he's doing you know 25 30 probably 40 million in revenue now having f**ked me over and circ to contracts. So now I have to sue the guy. And it's like, dude, we were friends. Holy crap.

The money got to him. Yeah. It was just like the opportunity was there. His other business wasn't doing so good. And he was like, here's a pivot. Sue me. And I met up with him at a conference and I didn't know what to say to him. So I walked by and I was like, you know what?

I want to talk to him. Are you interested in coming on the digital social hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below. And here's the episode guys. So I walked back over to him with a group of people. It's like five of us. Yeah. And I'm just like, Hey man. And he goes, Hey, listen, man, we're good, bro. Like my family, we love you. I love you. My daughter loves you. My wife loves you. Let the lawyers do what the

lawyers do. And I was like, okay. Cause if that was true, you wouldn't have me over, you know, you would have just done the right thing. That's rough, man. Money changes people. Dude, business partners and friendships are really, really hard to maintain because when things go wrong in business, people don't know how to compartmentalize the personal side like i can be your friend and still not like to do business with you and do it but if i really don't want to work with you and you're my friend or friendship like you said it's over yeah because if i decide i don't want to do that anymore people co-mingle that and they're like oh yeah we were friends and then this happened

or when people have ideas you definitely get this because you get pitched a lot of ideas you've told me some really smart ones yeah and like sometimes people are like i have this great idea do it with me and if you don't do it with them they take it as an insult or if you go to do it and then you're like hey you know what this really isn't for me or like i don't really have the time for this or i don't think it's going to work as well they take like a personal attack that you don't believe in their idea and it's like no i just don't know that i could do your idea right and it becomes a huge issue i mean even today like i try to avoid the business friendship thing i like to do business with people and have them become my friends like i like when people start as co-workers colleagues you can call them employees if you

want and then become my friends become my family family. And some people don't, man. Like we had a guy here for the last year or so who just never assimilated into our culture. Wow. He wasn't really that great. It was good, but he wasn't like our team is top tier. Yeah. He was like upper mid. Okay.

And so it didn't really work out. We ended up, you know, letting him go, giving him a check and everything. And a nice guy, but never bothered to assimilate in our culture to the point where I didn't even know he existed. I couldn't have told you if he worked for me. You didn't know his name? I knew his name, but I couldn't have told you if you worked for me. You know, when I had like 300 people in a call center, ironically, I knew everybody's name. I knew everybody's wife, everybody's kids, everything.

Wow. That's impressive. Everything. And I'd walk in, I'd bust balls. I would like freestyle. I just have fun with people and make it a good environment to work in. But when it happened and I lost half my net worth, all people saw was, Oh, this guy bought a, uh, you know, big house on the water, private beach, all that. He's got a Ferrari, a Lambo, all these cars. People were like, Oh, he's in it. Well, I made that money years ago. I'm getting right now. I was losing like 250 grand a week. And I kept keeping people employed because I didn't want them to be screwed. Right. So me I'm like I'm this great guy trying to help people and then they all when they finally did have to get let go and we did shut that company down that one particular one that had a couple hundred employees

they were all like and that's kind of when I realized like it's really it truly is what have you done for me lately it's not what have you done for me nobody cares about anything other than what happened right now and how they're impacted. Yeah. People don't think long-term, right? Yeah. And it's also, they're the main character of their own story, you know, like you're effectively as an employer, if you don't know the people, you're an NPC. Yeah, that's true, man. For sure. But going back to call centers, I mean, it's 2023 and they're still working, huh? Yeah. So, I mean, I haven't had a call center since 21 when I sold one to Bain Capital. But I help people start call centers.

I finance call centers. I provide them with, you know, capital to grow. A lot of that feeds back into them spending money with my marketing company. But call centers still work. It's not the same as it used to be. You know, the days of effectively outbound calling people that don't want calls are kind of dead right but you know getting consumers interested in a product having them call in and make a purchase that's very much still alive so warm leads yeah so uh

you have like three types of lead product you have your data leads your warm calls and your cold calls so when i say cold calls okay okay, sorry. Inbound calls, transfers, data leads. An inbound call is a consumer taking their own initiative to make a phone call to buy a product or service or to inquire about one. A data lead is somebody filling out a form, usually not thinking they're going to get called, which is why we all hate filling out forms. We go online and we're like, I want to figure out how much auto insurance is going to cost. And we have 27 calls. Never, ever, ever, this is to the audience, never request anything credit, debt, or finance-related on the internet. You will get destroyed with calls.

And then you have transfers, which are those warm transfer product where a person gets a phone call that they probably didn't want. And then they get transferred after being qualified to a person to sell them a product or service. So we focus only on the consumer-in consumer initiated side where the consumer takes the action. They're genuinely interested. It's a very high quality, high value product. And that's why our revenue is so much higher than everybody else. Yes, that makes sense. And you're also spending 40 million a year on paid ads, right? Yeah. Is that on Facebook or? So we use all platforms,

you know, Facebook, IG, Google, YouTube, TikTok, Snap. And how did you manage to scale to that? Because people can't even dream about. Lots of accounts, man. I mean, you know, the thing for me was I started out in 2018. We had a very, very high cost product. So the average industry product was like 230 in the insurance space, doing like short term plans. We were doing 500 jeez so i had a button in my system that said broke under 250 so if somebody didn't have 250 we weren't even going to talk to them and i realized later like hey my friends would like those so i started down selling them and i did it to buy this exact watch actually i think i told you the story before but i wanted

to buy this watch girlfriend wouldn't let me now a lesbian you remember and uh so i really wanted the watch made two grand a week five grand a week ten grand a week and i was like hey it's a real business but they started complaining that some of the people were even too poor for them and when that happened i was like what do we do with poor people and there are all these different government benefit programs obamacare being one of them. Yeah. And I was like, duh. So I convinced a Medicare agency to give me a few agents to allocate to this. They pivoted their entire agency. They have hundreds of agents now.

And, you know, sometime later they wanted to sell their company. So they divested from me a bit in making me their main marketing partner. And I was just one of their marketing partners. So when my revenue took a dive, I went to the old company that I sold to Bain and said, get in health, get in health, get in health. And they were like, okay, we think we're going to get in health. And I'm like, get in health. Then they finally got in and we kind of scaled them to the moon and we were able to help them grow. And you know, now it's the exact same thing where we're just a part of their business. So to prevent that from happening again, uh, partners and I raised a bunch of money. So we're now

financing and incubating insurance agencies so that they can grow. As they grow, they obviously buy marketing. It keeps my business afloat, helps them grow, helps them make a lot of money, and they don't have to come out of pocket millions of dollars to get into the business. I love that. I've been studying the insurance game recently. It seems like a lot of guys can make eight or nine figures in that space. I think a lot of people do, but I don't think a lot can.

So you got to think that there are hundreds of thousands of people with insurance licenses. Yeah. There are only handfuls of people that make it to that level. They have to be the owners of the company. Yeah. You definitely have to be the owner of the company or you have to be somebody with a massive downline. Yeah.

You know, like a big tree with like, you know, you got one guy in early and he grew to 5,000 employees, something like that, where you're able to make that dollar off the top that really adds up. Yeah. But the majority of the time, yeah, it's people owning the business, but it's so lucrative if you can do it right. Yeah. A lot of people do it wrong, but. For sure. So is that your plan to get to the billion dollar mark? No, no tech. Tech. For sure. Yeah. I mean, the insurance stuff is great and don't get me wrong. tech for sure. Yeah. I mean the insurance stuff is great and don't get me wrong. Like I do very well. Uh, I flew private for a year and a half. That taught me a lot. Uh, was it worth it? No. Okay. What I will say about private,

if you are flying less than, uh, two hours, always fly private. If you're flying greater than like three, don't fly private because if you're flying two hours let's equate like time to money let's say from all ventures combined let's call it 20 grand an hour 25 grand an hour depending on the week if we were to say i spend half an hour stressing to get to the airport an hour at tsa 30 minutes for my bag i'm out two hours for that leg right my flight's only two now i have to fly back so i'm spending equal time waiting and stressing. I'm like, what if I brought a water bottle? I might get frisked, you know?

My got grabbed because I brought a soda with me or something. I don't drink soda, but you get it. So that to me is really stressful. And it's a massive waste of time. But if you're flying like five, six, seven, 10 hours, like let's say I'm going from my Florida place to my Hawaii place. Dude, that's a 10 hour flight.

11 if you get bad winds. Flying private, there a lot of money i mean that's yeah it's like like 150k round trip type thing yeah not a good situation to be in you know and the types of planes you have to buy or rent to get that far not like they're beautiful but not fun on the wallet yeah like when my grandfather was doing bad i flew back and forth to florida so many times to make my head spin 90k each way from from here from la and it's just like every time i get there and when he did finally pass i got there and i was like dude you know i really thought um i spent you know 450 500 grand on this this year that you were just going to be like just kidding i'm still living you know. And I was hiking in Colorado because he was unconscious on a ventilator and intubated.

I was hiking in Colorado. I get a phone call FaceTime from my uncle. That's my grandfather. And he goes, Brandon, where are you? And I was like, oh, I'm hiking in Colorado with my girlfriend. He goes, when are you going to be here? And I was like, I don't know, next couple days. He's like, I can make it.

He was right. Got on a jet the next morning. Had two hours of talking to him. A lot of that was about trivial s**t that he just wanted to learn, you know, talk about. And then I had my assistant overnight a photo of us from when I was a kid. It was a painting of me and him when I was three. And when I got there the next morning, couldn't open his eyes. I was like, f**k it out.

I was like, dude, you need to open your eyes. The painting is here. You have to open your eyes and see it. And after like an hour of trying every like 10 minutes, he finally opened his eyes, said that he saw it. And then I felt kind of a little more at peace. Wow. That's, that's insane. I'm sorry you went through that, dude. No, dude, it was rough. Like that was like mother and father in one mentor, borderline idol. Like there was not a greater human, a harder worker, like a kinder soul wow what did you do for work uh sales yeah so i grew up in a family of salespeople i mean by age of three i

knew how to manipulate people you know sales does get a bad rep for that it does but the thing is like all of life is manipulation social engineering is like the most basic thing as a human your kids manipulate you right when a kid wants food it cries you know when it's it cries it's not crying because it's sad it's crying because it thinks that will elicit the response that gets you to take the out of its diaper interesting i never thought of it that way yeah kids are the most manipulative things on planet man they're not as innocent as we make it seem well they're i mean they don't understand what they're doing it's human nature but you know the smarter a kid is or the more gifted they are in that skill, you know?

Yeah. So have you gone through a lot of successful people? They end up losing everything along the way a few times. Has that happened to you? I mean, I lived in my car in 2016. That was rough, right? Like had the startup fail, hit rock bottom. I remember the worst time of my life.

I went to Walmart. Did I ever tell you a story about me going to Walmart, multigrain bread roll. Oh, you did. I think. Yeah. Went into Walmart, stole a multigrain bread roll, had a seed stuck in my tooth and could not afford to rip the tooth out my wisdom tooth. And I walked around for like four days, just tears streaming down my face from the nerve, not even pain, just the nerve. And, uh, that was where I was like, okay, this sucks. And I couldn't afford my car payment that I was living in. So I pretended everything was fine, went to the dealership,

traded it for a four-door, thought I would Uber. And I basically told myself, you got 45 days to figure out how to make this payment or you're dead. Like, just off. Damn. And I did three Uber rides. First one, smelliest dude I've ever met in my life. It was so bad.

The guy, like, did not believe in deodorant and was construction oh man i was like okay my car's gonna reek for a week and i don't like those air fresheners because they don't smell good to me yeah you know they're not good for you either yeah that too so i was like all right fine next one will be better next one i get three frat kids in south florida so very entitled yeah they were like hey take us to you know whatever club in fort lauderdale i'm like cool no problem got you guys they're like yeah we'll take care of you but uh we left our credit card at the barbershop can you run us back i'm literally at the strip yeah so i take them back i come back and i'm like yo like you said

you're gonna take care of me like what's the deal with that and the guy was like oh yeah thanks man i'm like no like actually though and i like got out of the car walked into the bar left my car in the middle of the road was like yo like do we have a problem no i literally got removed from the the venue by security because i was this kid over not giving me a tip like that's what my life came to oh my god you know now my average tip like i walk around with hundred dollar bills for everybody yeah but at that time it was like that $20 meant everything to me. Wow. That was rock bottom.

That's probably a message not to do Uber. Yeah. No, definitely not. Do not do it. You don't want to do it. People smell. Yeah. My third guy was really smelly too.

And then I was like, I'm out. Yeah. So what'd you do from there? Uh, started like helping people in call centers, doing a lot of like call center consulting, a lot of like bedrooms., a lot of bedrooms. I mean, I now have a bikini company with a girl. It's at Kiki the brand. And the bikini company crushes a girl that lived in the house with her father, was in college, whatever.

And I was building a call center out of his living room. And at the time, I had a girlfriend. And I was just like, man, if I didn't have a girlfriend. And then some years later if i didn't have a girlfriend and then some years later i didn't have a girlfriend so you got with her uh happens uh but you know some time later she had done kind of what i did and helped everybody around her and kind of like ran her situation um a little too lean so i had to infuse some capital and you know and have a piece of that it's really cool to like watch the growth and the learning experience from her going from making a ton of money to opening a cafe for her sister's dream to you know employing all of her friends and learning

the hard way that your friends and family will sometimes take advantage of given the chance to and just all that i had to learn but she learned it on a smaller budget yeah so that really hurts yeah but yeah everyone goes through that with success family friends they all try to get their piece of it you know it's unfortunate yeah it sucks because you know you have two options you can become jaded like most people do and just hate everybody and suspect everybody and have these like negative feelings about humanity or you can just be like okay this is just unfortunate it is what it is comes with the territory i'm not going to change who i am, but it sucks

Yeah, for sure So if you lost everything all your money right now all your assets But you still had the mindset all your knowledge and your connections. How long would it take to make a million? 30 days, that's it. Maybe 45. What would you do? Uh, so I could do any number of things and still do that I mean i'll give you a great example. I had a guy I do an ask me anything on discord every thursday right free advice to anybody anywhere anything that won't hurt my business i'll tell you and this guy was like yeah i have this course for tech sales i'm like okay he's like yeah i teach people how to get jobs in tech sales and i'm like okay what's that

like he goes well i explained to them what tech sales is and i'm like okay so what's where are they paying you for he's like well they're paying me to explain to them how to get a job in tech sales and i'm like okay so go on indeed like how are we doing this he's like no i kind of like teach them what you'll be doing and like skills you need to develop and i'm like how much you charge it goes 1500 bucks i was like holy wow i did the math on it was like wow i could run this as an offer and make like 30, 40 million a year. My eyes closed just doing one call a week. I was like, I'm in the wrong business.

People actually pay for that? Yeah. Well, the thing is like everybody that has a goal of doing something more knows like there are opportunities that pay better than others, right? Like insurance, tech, sales. Those are all businesses that are lucrative.

They're never going anywhere. And so getting a tech sales job is like guaranteed six figures. So for somebody who's working like 50K a year and wants to move into it, paying $1,500 to have access to a six-figure industry, it's kind of a good deal. So I mean, I get all these ideas that I teach people how to scale, but then they come to me and I'm like, oh, this is what you could do. That makes sense. Dude, it's been super fun. Brandon, anything you want to close off with or promote? Digital social hour.

There we go, baby. Where can people find you? At Bowski on IG. I don't really use any other platforms. Discord.com or discord.gg slash Bowski. Yeah, definitely message him, guys. He always helps out. I love how much content you put in the group chat, man.

I really appreciate you helping people out. Thanks for watching, guys, as always. I'll see you next time.