Digital Social Hour - The $100K Instagram Boost Mistake No One Talks About | Shawn Lynch & Jentry Kelley DSH #922

Episode Date: November 25, 2024

The $100K Instagram Boost Mistake you need to know about! 💸 Sean and Gentry reveal shocking truths about social media marketing that could save your business thousands. 🚀 From viral video strategies to the hidden costs of boosting, this episode is packed with insider knowledge you can't afford to miss. Discover why one viral video cost $1000 a day to boost and the unexpected consequences that followed. 😱 Learn about the changing landscape of social media algorithms, shadow banning, and how to navigate these challenges to grow your brand. Sean and Gentry share their personal experiences with building businesses both with and without social media, offering a unique perspective on digital marketing strategies. They also dive into the world of influencer marketing, discussing the pros and cons of working with big names in the industry. But it's not all business talk! Tune in for fascinating discussions on everything from genetic testing and IVF to the future of artificial intelligence in marketing. You'll even hear about their thoughts on extraterrestrial life and government secrets! 👽 Don't miss out on these game-changing insights that could transform your social media strategy. Hit that play button now and join the conversation! 🎙️ Subscribe for more eye-opening episodes of the Digital Social Hour with Sean Kelly. #DigitalSocialHour #SeanKelly #InstagramMarketing #SocialMediaStrategy #ViralContent #BusinessTips #emailmarketing #leadgeneration #socialmediamanager #socialmediamarketing #instagramgrowth CHAPTERS: 00:00 - Intro 00:27 - Sean Lynch & Gentry Kelly 01:45 - How Sean & Gentry Met 03:51 - Sean's First Business 09:12 - Anxiety and Panic Attacks 10:52 - MTHFR Gene Mutation 12:20 - Surrogacy Journey 16:26 - Launching the Official Success Formula Podcast 18:10 - Connecting with Like-minded People 19:32 - Leadership Styles Compared 20:35 - Team Dynamics with Sean 21:36 - Stress of Moving 22:34 - California Insurance Rates 23:30 - Houston Food Scene Highlights 25:08 - Young Entrepreneurs in Oil & Gas 27:53 - Bill Gates and Farm Acquisitions 30:43 - Vaccines and MTHFR Impact 35:30 - Starting an Educational Institution 37:05 - Motivation Behind Shawn's Podcast 38:18 - Engaging with Sean on Instagram 40:30 - FDA Regulations on Cosmetics 42:41 - Exposing the Makeup Industry 44:26 - Global Oil Depletion 45:16 - Insights on Elon Musk 49:10 - Influence of Social Media 52:40 - Apple's Pricing Strategies 55:18 - Hormonal Health Discussion 58:14 - CRISPR Technology Overview 01:02:31 - Where to Find the Show 01:03:04 - End APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Shawn Lynch & Jentry Kelley https://www.instagram.com/officialshawnlynch/ https://www.instagram.com/jentrykelleycosmetics/ https://www.instagram.com/officialsuccessformula/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit podcastchoices.com/adchoices

BetMGM, authorized gaming partner of the NBA, has your back all season long. From tip-off to the final buzzer, you're always taken care of with the sportsbook Born in Vegas. That's a feeling you can only get with BetMGM. And no matter your team, your favorite player, or your style, there's something every NBA fan will love about BetMGM. Download the app today and discover why BetMGM is your basketball home for the season. Raise your game to the next level this year with BetMGM, a sportsbook worth a slam dunk,

and authorized gaming partner of the NBA. BetMGM.com for terms and conditions. Must be 19 years of age or older to wager. Ontario only. Please play responsibly. If you have any questions or concerns about your gambling or someone close to you, please contact Connex Ontario at 1-866-531-2600 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario. Bumble knows it's hard to start conversations.

Hey. No, too basic. Hi there. Still no. Hey, no, too basic. Hi there. Still no. What about hello, handsome? Who knew you could give yourself the ick? That's why Bumble is changing how you start conversations. You can now make the first move or not.

With opening moves, you simply choose a question to be automatically sent to your matches. Then sit back and let your matches start the chat. Download Bumble and try it for yourself. I think the overall cost is probably lands between $110 and $120. Wow. My one qualm would be that mother-child connection though. So that's not an issue at all?

It's not an issue? You're a dog lover or a pet lover. That dog didn't come out of your a**. But you've had a dog for 10 years. Like you love some people who don't have children. Like they love their dogs like they love a child. And I knew that if I didn't have her myself, it was gonna be fine.

All right guys, fellow podcasts here with me today, Sean Lynch and Gentry Kelly. We share some names here, don't we? I like that, it's very confusing. My first name and your last name. Except for we spell it right. I spell Kelly correctly. Oh, you think that's the right way with the E? Yeah, that's the Irish way.

Are you Irish? I'm Irish. But isn't just the Y Irish too? I don't know. I think that's they say that when people came to America, they didn't know how to spell their last name. So I think the original way I think from my research is K-E-L-L-E-Y, but people didn't know how to spell.

So they would just say and they would just get a little mixture. So there was a couple of decades where my name, my aunt searched all the way back to the 1600s when my first members came across on the Irish boat ship. And there was a couple of decades where they were spelling it with a Y. Wow, you were able to go that far back. That's interesting.

Yeah, she went all the way back. How were you able to go that far? With Ancestry. Ancestry. I did 23andMe. See, I did 23andMe, but Ancestry just got acquired by, I think, a big company, right? Did you see that? Yeah and I did 23 of me, but I did 23 me but ancestry just got acquired by I think a big company Right. Did you see that? Yeah, I did and now I don't trust it. Yeah

Data for something forget who the he won't do it. He won't do the DNA stuff He's like I really want the government to have my shit. Well, it's not that I'm Maybe have a couple kids run around I don't need any kids coming later on the years and be like, you're not having me now with kids. Yeah, random cousin. And now they message me on Facebook nonstop. I'm like, we're like 1% related. So my business partner had that where you can people can connect with you. And he had all these like

cousins and everybody started reaching out. And I'm like, I don't want to actually if they see you have money, they're gonna be hitting you up left and right. You know? Yeah, I don't think that I've always been fascinated with that kind of stuff. It's interesting. I mean, it's important to know your lineage, right? Yeah, I got really excited when I thought I was 1%. Well, I guess it moved from Africa.

It was at first Moroccan or something like that. And then it moved over to Nepal. Wow. But we thought that I was gonna be at least 8% Asian. It was an ongoing joke my whole life. You do look a little Asian. I know. Well, everyone always thought that I was Asian.

Growing up on my Asian friends in high school, like, dude, you're Asian. Somebody's slept with an Asian, you just ongoing joke my whole life. You do look a little Asian. I know well everyone always thought that I was Asian like growing up on my Asian friends in high school like dude you're Asian. Somebody slept with an Asian you just don't know about it. So on Instagram, actually it was Facebook. I was like okay we're doing it. This was when 23andMe first came out. There was like no Asian. I mean Nepal is Asia technically

but it kind of jumps around. So I guess the more research they get the more it changes. So every year when I log in I see different results. But yeah like 99% white. Yeah I do notice the results change on there. Are you Asian? Yeah half half half Asian half Irish Well, apparently the Irish people do have some African in them if you go really far back. Yeah, that's why I have an afro I think I just learned that I never did the I never did the 23 and me but Sean has it too Look how kinky curly his hair older. I get the curlier gets Oh, yeah hormones. He takes Wow, so but yeah

I did a report and my grandma my grandma or my great grandma had this box and it had all the like history and everything In it, so I never did the 23 and me but mine's mostly like Irish and stuff, too. Nice. So we're all Irish Let's go. We're probably cousins. Yeah, do both your families drink a lot No, my family. I didn't My parents did not drink growing up. I didn't even drink until I was 27 years old. Oh, that's so not Irish at all. I know. I hated the way alcohol tastes.

Now I'll have one cocktail a day, sometimes two. I went real Irish when I was 18 to 24. Oh, yeah, you went through that party kiss. Yeah, so you were partying 18 to 24, so college and then a little after. Oh, before that. I dropped out. Oh, before that.

You were partying in high school. Yeah, I didn't go to college. I went to like three months of community college, but I did go hang out with my friend that was in college all the time, and he was partying every single day. Lived the college lifestyle without actually going. Technically, yes.

Is that where you two met? No, I didn't meet him until I was 27, actually, when I first started drinking, and I was drunk, and I was like, I'm just kidding. No, actually, I just met him out with friends. I was actually engaged at the time, when I met him. But my fiance

was, you know, it was a long story, but he was hiding in the bushes like watching and I'm like, dude, what are you doing? You're supposed to be here with us. There was nothing between him and I. We just talked about real estate. I was, you know, just starting in it. I was in my first flip home. We purchased something almost like an eBay of websites where I got the house for $69,000 two bedroom, two bath, three bedroom, two bath, and was doing all the work like myself and kind of learning it And so I wanted to try to build a spec home But I didn't know how to get a loan for just straight land without paying 50% down

So I was talking to him about that. He's like, oh no, I have a bank 10% down. I can help you out We didn't even exchange numbers. We didn't even talk after that, but that night my fiance at the time didn't come home Spent the night with another girl. I was like, okay, we're done You're out. And just randomly at a wedding, like three to four months later, I ran into him again. So that was about 17 years ago. I think though on MySpace, we had, I gave you the name of the band.

Yeah, so like a week later, MySpace used to have people you may know, kind of like Facebook and Instagram has now. And I clicked on it and I was like, oh my God, there's that guy. But I'm glad it didn't work out. And he was like really short with me because he thought I was with somebody, right? He was just like, here's the name and number and then like three months later Four months later Bet MGM authorized gaming partner of the NBA has your back all season long from tip-off to the final buzzer

You're always taking care of with the sportsbook born in Vegas That's a feeling you can only get with Bet MGM and no matter your team your favorite player or your style There's something every NBA fan will love about BetMGM. And no matter your team, your favorite player, or your style, there's something every NBA fan will love about BetMGM. Download the app today and discover why BetMGM is your basketball home for the season. Raise your game to the next level this year with BetMGM, a sportsbook worth a slam dunk, and authorized gaming partner of the NBA. BetMGM.com for terms and conditions. Must be 19 years of age or older to wager. Ontario only.

Please play responsibly. If you have any questions or concerns about your gambling or someone close to you, please contact Connex Ontario at 1-866-531-2600 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario. BED-MGM operates pursuant to an operating agreement with iGaming Ontario. What do Ontario dairy farmers bring to the table?

A million little things. But most of all, the passion and care that goes into producing the local, high-quality milk we all love and enjoy every day. With 3,200 dairy-firming families across Ontario sharing our love for milk. There's love in every glass. Dairy farmers of Ontario, from our families to your table, everybody milk visit milk.org to learn more. We're at a friend's wedding or after party wedding.

And then that's where we kind of, yeah. 17 years ago. It's hard to believe. Yeah. 17 years. Yeah. That's impressive. It's a little older than you are now. So it's hard to believe. Yeah, 17 years. Yeah. That's impressive.

He's a little older than you are now, so he blinkin' is over. It's hard to tell Asian age, you know. It doesn't crack. I say black don't crack, but it's Asian don't crack. I've heard both. 17 years is a little bit misleading because she broke up with me twice.

It went together the entire time. Whoa. Yeah, he worked a lot. So he started his businesses before I did. So when I met him, he was already pretty successful in e-commerce and had just made Inc 500's fastest growing companies in America. I remember like 150 or whatever, selling supplements online. Wow. E-commerce in 2007. So he was like, we were printing orders like pre Amazon was still maybe a bookstore. I don't remember the he was like hand printing orders one by one. Really? He would get hundreds, if not thousands of orders a day so we would go to dinner he'd be on his blackberry the whole night and get home and then

he'd go straight upstairs and for like eight hours he would sit there and print every single order and guesstimate weight on a mailing label before they had batch printing. Well that and I would also do the customer service and I would also do the ads so it was back then you know of course pre-social media it was all like google adverts and so I figured out how like a kind of arbitrage on the products and I would instead of advertising for hot products, I would just pick these like do analytics, pick these no name products that only had like 500 searches, but I was able to get the products in.

And when I posted on Google, I could get a cost per click ad back then for like five or 10 cents and the conversion rate was like 82%. Wow. So that's how the conversion rate you get lucky if it's two or 3% now. But then it was like 82%. Wow. So that's how the, I just kept ordering those products. Yeah, now the conversion rate, you get lucky if it's two or 3% now, but back then it was. 82 is not.

And again, it's like Google shopping and Google AdWords is how we built it. And then before affiliate marketing, I kind of used everybody on these like message boards. So I guess before the big Reddit or whatever, they had- The forums, right? Car forum and workout forums, and so all these different ones.

And so I had affiliates in all these forums that were kind of promoting the brand. so it was just pre social media. It's kind of sounded like tick tock shop maybe the next one of those sounds like a tick tock shops converting real well I heard my marketing guy keeps pushing for me to do it and I'm just like we just started on Amazon about you know four to six months ago. Of course we sell like direct to consumer own a line of cosmetics and we sell direct to consumer we wholesale it to retail stores we just Amazon. Like I don't have enough staff to add the TikTok shop. If it does take off, I'd have to hire somebody new for that. So do I want to add that to my plate right now? But I feel like every day someone's mentioning TikTok shops. So I went on there and to me, from what I can see,

it just kind of looks like an Alibaba or like a junk store. They promote a lot of crabby products. So I think that even my marketing guy says, they're really trying to push and do free advertising for brands because they're trying to bring up the value of the TikTok shop. So I don't know, maybe the next like Google AdWords thing to get people hooked on your brand.

There's always something new. And there always is. It always evolves. And so it's just the social media now with the AI and everything else is just like. Yeah. I like it from a business owner point of view because you just have to give them product.

You don't even have to spend money. It's all commission based. So what does that, explain to me how it works. I really don't understand. So you send out the product to these creators and then they make a video about it and then they take commission on all the orders. And what's the commission rate that they get?

I actually don't know the rate. I think you could set it though. Yeah, you can set it. So basically like if I was selling shoes and he was selling shoes, but I paid, you know, 30% commission, he only paid 20. I'd have all these affiliates that would want to promote these affiliates so is there a place on the tick tock shop where I can search the affiliate the people who are pushing the products and then DM them how do I even

know who's using tick tock I don't have to figure out because I really thought I was gonna have to add like all my products in a store like I have my Amazon store yeah but it sounds like you could just do one or two like key products on there and API into our shipping software. So it's not going to be a manual process, but that would make everything easier. So we'll see. This is why I got out of e-commerce,

because there's so many moving parts. I told her, I told pretty much anybody in my business partner, I'll never invest in a low margin product based business anymore. It's just so hard. And especially now the competition is so crazy. I only invest these high margin businesses that I know have like a long-term Life so medical and you know, we're still on oil and gas and some commodity stuff

But in rental businesses and in real estate and so Only only try to stick to stuff that I it's not gonna change next next year and try to put my money there and always Operate off a high margin. I mean that a margin e-commerce stuff is so hard stressful man Yeah, speaking of stress like we both dealt with that e-commerce might have played a role in thinking about it No, I had I had I had anxiety and panic attacks way before the before I started a business It it was good and bad because I think it did help me I would wake up every morning and felt like I always felt like I needed to be doing something. Charged and ready to go.

Well, no, I'd have so much anxiety for no reason. Well, you sent me an article the other day about people with ADHD and anxiety. Those are the people who kind of go the path of entrepreneurship because they have that like built in like push to do more and be able to juggle 500 things at one time where most people can only focus on one at a time. And you have to have that ability to be able to make it through a day. Yeah, I agree. I don't know what caused it.

I mean, it was just, there was no life traumatic event or anything. I just started getting it all the time when I was 15 and 16 years old and had no idea what it was at the time. After decades of shaky hands caused by debilitating tremors, Sunnybrook was the only hospital in Canada who could provide Andy with something special. And I wish I would have known that I was going to be able to do this. same day, two steady hands. From innovation to action, Sunnybrook is special. Learn more at Sunnybrook.ca slash special. And I wish I would have known then what I know now with like a lot of longevity stuff, genetic testing and so definitely trying to share with as many people as I can. I tell

everybody about it. Just as far as the stuff that I'm doing. Do you deal with that with MTHFR? Yeah. And that test. Yeah, I wish I knew about it earlier because I got it, Gary came on the show last year, I got it and then realized I had two gene breaks. So I was like, holy crap, I eat Italian food every day, like it's folic acid or whatever is in it. Yeah, you have no idea.

But if you eat pasta from Italy, they don't spray it with folic acid. Yeah, I wasn't, I was eating the cheap one in a blue container, whatever that's called. You would think that something that simple, they're like, oh, you just need to take this methylfolate. Yeah, right. I've had anxiety, I've tried all kinds of stuff.

Well, same thing with me. And you're like, holy shit, it really works. In pregnancy, people miscarry all the time when they're going through all these rounds of IVF. I was pregnant with twins, miscarried, realized, and I had told my doctor, I told my IVF doctor from the very beginning, I was like, hey, random test that I have MTHFR,

a friend of mine told me that that could affect me getting pregnant, just letting you know for any kind of like eye rolled. Yeah. I'm like, well, of course. They don't know. Well, it's not something that's really pushed in typical med school. Not at all.

But all I had to do was switch a supplement and I got pregnant. So when I was blogging about the whole thing, I'm like, I spent my whole life trying to not get pregnant. This is gonna be so easy. Now I want to get pregnant. So we put two embryos in and one didn't stick and the other one, I ended up, she stopped growing.

So there was a heartbeat and there wasn't a heartbeat and then there's a heartbeat again. And if you don't, I'm taking folic acid thinking that's the right thing to do. But if I would have just been taking folate the whole time, then the- Methylfolate. Wow, the baby would have survived?

Methylation process, well, I mean, who knows what it really could have been. But the baby was tested genetically going in and out. There was nothing wrong with her. Mm-hmm But you just can't build like the chain the DNA chain if you're not taking in the right amount of folate Well, so if you're taking folic acid your body's just regurgitating and it can't go through the funnel crazy the whole chemical process so sometimes a really quick easy supplement change like that and I've been talking about that now for Before five years since I got pregnant with my son. All I did was change that. Such a simple fix.

Yeah simple fix but I mean these IVF clinics don't make money. Yeah. You get pregnant the first time. It's such a crazy thing because all my friends right now have had a miscarriage. Yeah. Almost every single female I know in their 20s and 30s has had one. Yeah that's a good thing to check it out. It's so cheap right and it's so simple just to do a test. It's a $39 a month vitamin that I took when I was pregnant. Wow, that's it.

And I did have a terrible pregnancy for 500 other reasons, but at least I was able to carry a baby. But we had a surrogate this last time for a baby we just had three, four weeks ago. So I didn't want to go through that again. That's the best thing in the world. Surrogate, you'd recommend that?

We froze embryos. So it's our embryo that we froze six years ago. She had our son. And then we had just a daughter through a surrogate recently. And we have two more frozen. And the surrogate said she'll actually do another one for us. Six months, it's like round two. We're going to be 50-year-old new parents.

How much was the surrogate? It's kind of like with IVF. You don't really know what the bottom dollar is, because you're paying here, here, and here. You have like a escrow account, they're paying her monthly. Her fee in Texas was 55,000. Holy crap. That's nothing though, that's nothing though,

because there's, I mean, you're carrying a baby for a whole year. You're going to doctor's appointments. Right, it's a full-time job. She almost deserves it, yeah. That's a really tough. But they get reimbursements on like, you know, prenatal massages.

Not food, but like clothes. She has to buy certain clothes. Well, I would want them eating healthy though. She did. She actually said she was. She ate a lot better than she normally would. Our baby was perfect. Nice. We're very, very lucky. There was no issues. The pregnancy was super. There was so not dramatic. Like mine, I had everything like preeclampsia. I don't know. You probably don't know any of this stuff.

Previa, gestational diabetes. I almost had a stroke when I went into labor. So it was just a lot on my old ass body to go through that. My body was like, what the hell are you doing? You too old for this. But everything was flawless with her. And she was like, I was drinking green juices every day to try to get in the right protein. She was taking that vitamin.

I said, you know what? What do you call that? Not prophylact. What do you call it when you're treating something when you don't even know what's a thing? I was like, just go ahead and take thisylact, what do you call it when you're, you're treating something when you don't even know what's a thing? I was like, just go ahead and take this ritual vitamin just in case you haven't touched FR.

Also the, just so people know, it's not just 55,000. So the agency fee is about 25. I think the overall cost is probably lands between 110 and 120. Wow. You gotta pay their insurance too. Yeah, you pay, you pay insurance and it's a net net to them, the 55.

So car rides to the doctor and Ubers and all, you pay their insurance. Yeah, you pay you pay insurance and it's a net net to them the 55 so Car rides to the doctor and ubers and all you're paying for it. So they net the 55. Oh, so yeah Yeah, I think one of the kardashians did that right? Yeah, I think she did a couple of them. I think kim did My one qualm would be that mother Child connection though. So that's not an issue. It's not an issue. So I already have daddy issues so I connection though. So that's not an issue at all. It's not an issue? So I already have daddy issues. So I considered doing surrogacy because of the MTHFR thing and the miscarriage. I was like, you know, if I can't get pregnant I may have to go that route. But I was really nervous because I had issues, you know, with attachment

issues. Anyway, I've always been like that. I'm just not a super emotional person. I was like, I'm probably not going to bond with a child that is not mine. So I had my first one. Like I said, with the right kind of items I was like, I'm probably not going to bond with a child that is not mine. So I had my first one. Um, like I said, with the, the right kind of items I was able to keep the pregnancy, terrible pregnancy. He came early due to the stroke, not even that early, but he had wimpy white boy syndrome, which is a white male born a little bit too early. The, the organs aren't fully developed. So he wasn't breathing properly. So he was a NICU for three days.

By the third day I told Sean, I was like, I'm going to get off all these medic, medications from the C-sectionsection because I don't feel like I'm bonding with him. I don't feel anything towards this thing. You know, I see videos and pictures of, oh, we're going to love this thing more than life. Like as soon as it comes out of the vagina. And I'm like, I'm not feeling that way. So I think all these pills that I'm on are like blocking that emotional connection. I was more connected with her when she came out than I was with him. Whoa. When he came out.

Crazy. And the best, and this is a silly analogy, but it's the best analogy I can give. If you're a dog lover or a pet lover, that dog didn't come out of your vagina, but you've had a dog for 10 years. Like you love some people that don't have children, like they love their dogs like they love a child. And I knew that if I didn't have her myself, it was going to be fine. And as soon as she came out, I got to cut the cord, which was totally creepy, almost cut her little toe while getting with the cord.

And then I got to do skin on skin contact immediately. And then she was immediately with me. Nice. So it wasn't like with him, when he was in NICU for three days, she was immediately in the room with me. Wow. Yeah, so it was a good experience.

Yeah, it was great. And I thought she didn't have to be pregnant. I was a little nervous something was gonna happen. I was like, well, what if the surrogate wasn't, you know, was she smoking crack? You know, something you always like think of. What if they're doing something while they're pregnant and you don't know about it?

But I totally trusted her and she's a good person. She ended up being really amazing. It was a good experience. Yeah. Nice. We'd definitely recommend it. Let's go. Diving into your podcast now, Official Success Formula. You guys just started it, right?

25 episodes in. Yeah, started it earlier this year, started filming. Like I said, I think this is number 27. I kind of start losing count till I go through this spreadsheet I kind of had the idea because I don't line own line of cosmetics And so I was like thinking of you know how this wasted space in my basement I would love to be able to connect with more people But I'm not a serial executor like he is he's balls to the wall You know, I just would talk about it a little bit more. And then so finally he was just like, listen, I'll do it with you.

Sean didn't even have social media until this year. Wow. Zero. So I was like, there's no way that you're gonna get behind camera and do this with me. He's like, no, I want to, I think it'll help with my communication skills. So we decided to do it together. And then I would say maybe February, March,

we filmed our first one. And then we wanted to get a lot in the pipeline knowing the baby was coming. We didn't wanna have to get behind if something happened or whatever So yeah, we have 27 under our belt now and about eight ish posted If it was up if it was probably up to me Once we get our traction, I don't mind like moving it up later

Yeah, but I'm still very hands-on with my store businesses that it's hard very involved in make science So it's it's it's way tougher for her. Luckily, I have a great business partner and our companies, we have great executives now and so they're at a level where I'm not so involved in every single thing. I don't touch everything every day in the company. And so of course it's easy for me to say that,

but I'm pushing her. I'm like, let's do more, more, more. We're about to have the kid. Let's do three this week, four this week. And so I'm like, more volume,'m like, let's do more, more, more, we're about to have the kid, let's do three this week, four this week. And so I'm like, more volume, you're gonna get better at communicating and you're gonna get better attraction on social media, with the clips that come out and some are gonna take off

and some, you just have more chances at bat, right? More chances, yeah, yeah, I'm posting like five a day right now. And just the communication, like the connections to all your people you're meeting, it's so cool. It's huge, yeah, you guys. We met some good friends already, just, I mean, you kind of form a bond with some of these people because you're like this person's like super like-minded like me Right and so in your in your town wherever you're from

You don't meet all those people that are that much like minded like you are and so the podcast is super helpful Absolutely, it's been really cool good experience was one of those people Wes Watson First we first told me like hey, we're gonna interview this Miami guy. I said, okay, what's his name on the phone? So she was like, holy shit. I mean, I'm a lot. I mean, I don't have a filter but he's like He's next level. Yeah. Yeah. I don't know anyone. Yeah Yeah, he's uh, he's you know, that's how he's built his brand and I think a lot of people to kind of need that hard tough talk I mean, it's just there's a there's a there's a group of people out there that have to have that Well, if you watch him, I mean it just only took a first I was like, oh dear lord

But then after a week, I'm like, well what he's saying is true And just like Sean said people need to hear they need that push to say some people are just that get about your fucking bed And don't be a lazy ass, you know, did you guys see another side of him or was he like that on the podcast? He was like missing his license plate for one of his cars or something and like the cameras were off and he was like that in prison too. Oh, he's like that? He's legit, he's not making it up. He was getting in a fight with, he was like missing his license plate for one of his cars or something, and like the cameras were off, and he was like ripping this guy in the asshole. You know what, those license plates,

after a month they showed up within an hour, they were at his doorstep, so. Yeah, it was more, they were trying to, brokers were trying to hold his money. It wasn't just about the license plate, but yeah, he's that guy off camera. He's motivating and. Yeah, interesting style.

You seem to be more reserved, more calm. I am. Different leadership style. I am. Totally different. Yeah, very much so. Yeah. I don't think I can.

I don't have that in my body to go and yell at people every day. Was that from your anxiety? You think you're kind of just... Yeah, probably. I've just always been like that. Like I'm just more of a calm person. I try to think through things

and try to make the best decision as possible. I don't like getting emotional enough. He's not reactive. I don't even know if I can react like that. I do. Hormones help me. Especially like two or three years ago, I was in a really bad place where I was just over-peopleed, as I say.

And just because I'm dealing with artists, makeup artists and hairstylists too. So just like the cost is like, I have very high standards. I want everybody to work the same way I work, which is the way I worked even when I worked at Eman Marcus, like I always put in 110%. So I have high expectations, but you know, you just gotta realize that it's not their business. They're not gonna treat it the same way you do

and don't get so frustrated and don't just harp on the same thing over and over. It just puts you in a really bad place. But he's my good, he's my coach too. Yeah, yeah. Always saying like, don't worry about it. It's not that big of a deal. Like these are not real problems. Yeah, a make a pretty good team. I love it

You know the first time we ever worked together though on a business is technically the podcast and she's been a little rough Yeah, she won't know because I'm go go go push push push and she's like, you know It she's juggling a lot of things and so it every once in a while She'll she'll freak out you got to slow down. You got to gotta do this, you gotta cross your eyes and dot your T's. I'm like. Yeah. Mixing business and dating is tough sometimes. We're pretty good, yeah.

He owns an oil and gas company too. So it's between the oil and gas company, he does construction, and we were doing our personal house and then we just bought a lake house too. So he's like doing a flip house, at the same time he's doing those two projects. We're sharing contractors, we were living in a hotel for eight months.

And I'm like, we have a kid, the nanny, and the dog. And my dog, and my dog. And my dog died, and we were in the hotel, and it was just like a lot, it was a lot going on. The dog died in the hotel? Yes. Holy crap. We had her for 15 years.

She was older, but it was like a lot going on at one time, and I was like, I just wanna be in my fucking house. I feel that moving is stressful. I just moved Takes a lot. You said you said you're in LA for a couple months I was in LA for five months, but I just moved with in Vegas and yeah That was a full-time job just getting on the contractors and everything. This is my first house So you're living in a department until your house was done that you thought was renting a house. Yeah No, we bought okay building probably would have been intense. Are you guys building? I mean it was renovate

It was basically renovate. Yeah, it's renovation. It's old 1930s home that we live in Wow We took down to the studs and renovated so it's pretty much like new construction. So still all the almost done Yeah, well, we were almost done in the hurricane hit in Houston and then a tree fell. I saw that so that was like another probably $50,000 with the damage and then you can't file an insurance claim because if you do, they're probably gonna drop you. Yeah, it's for renewal. Cause everyone's trying to get out of Texas. It's getting really weird on the insurance stuff in Texas

because of the hits they're taking with all these storms and ice storms and all just everything. So unless it's a complete loss, it's not even worth filing a claim. That's crazy. Which that sucked really bad. So the house almost to the finish line, we had like. Yeah, one yard line.

Have you guys seen the insurance rates in Cali go up? Holy crap. For what? I'm not following it too much. No, just accidents. It's doubling car accidents. Oh, for cars. Yeah, because people are winning all their claims.

What was your insurance when you were there? Well, I didn't have it, but my assistant got hit out there. He won a hundred grand. Oh, it's like that. And that's common. My Uber driver out there was driving me to the airport. He said he won a hundred grand too Oh, it's like. And that's common. My Uber driver out there was driving me to the airport. He said he won a hundred grand too, like the year before.

Oh, just from. Accident. Accident. Yeah, so now it's like 800 a month for car insurance. Because nobody wants to pay to litigate, so it's just, it's not even worth it. You just. Yeah, these insurance companies are hurting, I think. They're not used to this, I don't think.

Well, especially in Texas, like there's like, we have one storm after another between like we had a freeze and A lot of people's pipes busted. It was just very cold. I don't know and I Think we're out of like gas power and it's like a triple whammy of all these things happening at one time for like was a week Wow There's a lot of pluses. There's a lot of pluses.

The hurricane thing and some of the weather stuff is like the only downside to Houston. I like how it's central. You could get anywhere in two hours, right? And it's becoming like one of the number one like food capitals for sure. It's great. Really?

I think we're about to get Michelin in Texas too. Yeah, finally get Michelin stars in Texas. Oh yeah, we're spoiled out here. We got a ton of good restaurants. Yeah, it's cool. Yeah, Vegas is hard to beat for food, I'd say. I feel like Vegas would be a good spot. Houston would probably be of good restaurants. Yeah, it's cool. Yeah, Vegas is hard to beat for food, I'd say. I feel like Vegas would be a good spot. Houston would probably be a good competitor.

And I like a lot more ethnic food and more variety and more flavor than you can get at most Michelin restaurants, in my opinion. Really? Michelin restaurants to me is just like a bunch of art. Wow, you got high standards. We have, well, we eat out every single night. Oh yeah? I don't know, Texas is,

it gives you high standards, like it's really good. Like when we travel, we're like, man, none of the food is good as it's supposed to be. Oh wow. We have good seafood, I mean, cause we're right there on the Gulf. We have really good, everything's nice and fresh.

So any kind of seafood that you want, we're so close to Mexico, so there's a lot of Mexican influence. We have Tex-Mex, you guys don't have it here, if you've never been to Texas, you don't know what Tex-Mex is. So they try at other places, it does not work. They don't know what Tex-Mex means.

No, the Mexican here sucks actually. And then we get like coastal Mexican or Mexican City, Mexico City Mexican So we get a lot of really good Like James Beard is our version of Michelin Awards in Houston for the restaurants and then the barbecue and just really good steak We have a lot of you know, just a lot of high-end people nice. It's really good Yeah, I think Vegas would be a good spot to live. Of course, we'll probably never leave Houston full time, but we have a house in Austin now and we love it there. But Vegas would be another spot.

There's so many people in and out. There's always people coming for something for business. I'm sure it's amazing. Yeah, I've been able to do 15 episodes a week here for almost two years. Is that why you kind of landed here? Because it's easy to get people on your podcast. No, I came here before the show even started,

but no, just being here. We're booked out till December 15 a week. No issues. People are in and out conferences, UFC fight this weekend. There's going to be so many people for that. First UFC fight in the sphere, right? Yeah. First one in the sphere. And we got F1 here every year, which is crazy networking.

Have you guys been in F1? No, but in Austin, it's huge. It's huge, right? We have a track there. Yeah. How come you don't go to those? I don't know. I think we might go this year. I don't know who was mentioning it to me last night. I think Zach or Mike and Bo were,

and I think they're coming down. And so he said a ton of people are gonna go. I would love to meet them. Yeah, that'll be huge. Do you guys go to a lot of conferences, events, stuff like that in general? I go to the one that's out here for cosmetics. So there's one called Cosmo Profits, huge,

if you're in the world of hair, skin, makeup, and that's where all your vendors go So that's where you go meet packaging suppliers fillers And just anything related to cosmetics I go to that in July. So you're in July. That's what I told you It's like 115 degrees in the parking garage Damn. Yeah, there's a conference here every week. Literally at least one a week not oil and gas too much I mean, I think yeah, I haven't heard of gas conference. It's mostly in Texas There's not really a lot of older guys in that space, right? There is. Yeah. I didn't mean that

as an insult. Just like what I noticed. He's calling you old. No, there is. It's definitely like buddy, buddy, you know, kind of old school way it does business. Yeah. Yeah. So how did you penetrate that at a young age? I actually had sold a company and a guy that I used to build houses with and invest in real estate with, he, during 2008, lost a ton of money in the real estate industry. And we were building houses together. I knew him. He was still a friend.

He was a good friend of mine. And then when I sold my e-commerce company, I said, hey, let me. He started an oil and gas business in 2008 when the real estate market collapsed. Did that crash too during the oil and gas? I don't know. I don't remember.

I think it was okay during the recession I think it was like 70 80 bucks. Okay But anyways, he started that business and so he had had that business since 2008 2009 and I had been friends with him And when I sold my other company, I was like, hey, let's try to buy your partner out If not, I'm gonna go do something else like I'm about to go start something or do something And so we were I was able to buy his partner out Everything worked out and that's how I got in that industry. I wouldn't have been able to probably just jump in like that without him.

Oh, nice. Yeah, he had all the relationships. You knew nothing about the industry. Literally no. But they knew they worked good together in the building. Like of all the partners Sean's had in building, like this guy he works the best with. Oh, nice. They think the same.

They're both like type A, OCD, like clean and organized. And when you have someone that you know works like that, you work well with those people. So they just knew it was going to be a good fit. And they're great partners. Plus, I saw him in a lot of bad situations when you're selling houses and customers. Yeah, and you know his character.

That's huge, right? And so it worked out. And it was great. And we still buy real estate and invest in stuff today, outside of the oil and gas industry. That's cool. So you invested mainly because of him, not because of the industry.

Yes. Yeah. I didn't just go, hey, I'm going to pick a oil and gas company into it. Yeah, it was because of him. And I had new other company. I had followed it because I'm friends with them. And so I thought it would be a good opportunity.

We are in Houston. I mean, it's so big, just in Texas in general. And so it worked out. Of course, pandemic was a little crazy, because there's like zero work. And they shut everything out. Of course, you know, pandemic was a little crazy because there's like zero work and they shut everything down. But so that was a little rocky. But other than that, you know, we climbed our way out of it. And it's doing good.

It's the downside. The high volume is the good side. The downside is with a frack schedules, commodity prices, it's just so volatile. Crazy, yeah. So you got to really try to carry no debt, low debt, and then just ride out the low cycles and try to make money when things are good.

Yeah, that space gets really affected by politics, right? Big time, yeah. I noticed. Yeah, so who knows? A lot of people can't make it through those slumps. Right? So you'll have a lot of bankruptcies and mergers and, you know. A lot of mergers right now, too.

Big time. Oh, yeah. A lot. Because people are struggling right now. So it's getting to be where there's not really a whole lot of competition anymore. They're buying from the small guys. Well, that and all the EMPs, So the production companies like, like an Exxon or like a Chevron, they're all those guys

are buying up all these smaller EMPs. And so there's just a, like it's getting very, very small. Yeah, it really is. Yeah, they're doing that with farms right now too. Really? Yeah, Bill Gates is buying up all the farms. Okay, tell me more about that. I don't know anything about this.

Oh yeah, I mean, have you heard of its company, Apeel? Spell it. A-P-E-E-L. No. Why do I feel like I just heard something a couple of days about this? So you you heard of its company, Apeel? Spell it. A-P-E-E-L. No. Why do I feel like I just heard something a couple of days about this? So you probably heard of it because all the fruits and vegetables

at the grocery store now, they're putting a peel on it. Okay, so that's exactly where I heard about it. Like the synthetic 3D printed type foods. What is this? He said he got one of those rubbery avocados the other day. Oh, you got one? Yeah, it's in the grocery store. I was like, something's weird with my avocados.

Don't wanna say we love this grocery store that y'all don't have here. You wouldn't even know the name. We're not gonna say the name, but I was like, I think because we're avocados. Don't wanna say we love this grocery store that y'all don't have here. You wouldn't even know the name. We're not gonna say the name, but I was like, I think because we're shopping at this place, we're fine. And then he got one from me. Well, it's gonna be everywhere. It doesn't matter.

It could be the nicest grocery store. So yeah, basically on the outside of the fruit or vegetable that makes it last longer, but it's not natural. It's like- What material? I mean, what's the- It's the genetic that they're doing? That's the problem. It's like factory made.

So- We see factory made is like a genetic. They're fucking with the genetics of it, I mean, what's the problem? It's like factory-made so We see factory made is this like a genetic they're fucking with the genetics of it or it's actually adding Yeah, a coating or something. I don't know the exact details, but basically it's not natural which is the biggest thing I just keep seeing videos and you never know what's real fake or AI anymore But it's like these rubbery watermelons and avocados and bananas or what I'm seeing. I've seen the fake watermelons Yeah, that's funny But I'm actually seeing that that's 3D printing of food. Like if we ever get in a shorted situation or something bad happens in the future,

that that's kind of like the next plan is to. Yeah, I saw they're making fake meat now. Italy bandit though. Shout out to Italy. I'm not a fan of fake stuff. I could not eat that. But there's no way that can be good for you. Like, just eating a whole food diet,

like that's the only thing you can do. We're not made to eat like a bunch of like processed stuff or fake stuff that they're gonna manufacture in a lab. Like there's no way that's the only thing for real not made to eat like a bunch of like processed stuff or or fake stuff that they're Gonna manufacture in a lab like there's no way that's good for you Yeah, all the stuff they're giving our kids now it sucks to see well I think a lot of hate for this, but definitely not vaccinating my daughter. Oh hell no I don't think you'll get hate from my audience I mean I did it to my son because I was kind of pressured to do it my best friends always been an anti-vaxxer

She's a Democrat Anti-vaxxer like doesn't even go to anti-vaxxer. Like doesn't even go together. She's like, I'm a rare breed. But she's always she's worked for chiropractor at a very young age, 18, 19 years old. And so she's always just believed in more holistic medicine. And she's like, don't do it, don't do it to him. I didn't really know. Like, again, this MTHFR thing was kind of new to me. I don't know if the MTHFR and that is correlated, but if our bodies are built to not be able

to digest and break down things, how by pumping a ton of aluminum in my kid, is that going to be good for him to digest? So at one years old, he had started saying, you know, small words, the typical one year old would say, he would eat anything. Chicken, like our nanny would make him like, you know, boiled noodles, whatever he would eat, you know, vegetables, carrots. One years old, he got really sick after his vaccines, really high temperature. And after that, the talking stopped for three and a half years. Whoa. So he didn't talk until he was three and a half years old. He shut down. It was the blank stare. I mean,

the signs of autism, like I thought, like, we actually took him to get him tested. We thought we saw him tested. Just the social cues, like all of that just kind of stopped. And then, you know, of course, I just kept with the schedule, not knowing really what it was. And then everyone's like, oh, he's a boy. His nanny speaks Spanish to him. It's probably, you know, being the boy, dual language. And then by like 3 and 1.5, we're like, dude, still?

So he started talking a little more clearly at four. But now he's five, five and a half years old. I held him back and we're starting delaying kindergarten because I don't want him to be a little bit more caught up and not put him in behind. But that's not worth it because if Sean hasn't one single mutation of MTHFR and I have a double that are setting our daughter without testing them. If you know genetics, they're going to at least have one strange one. Yeah. So we don't know if that it's not worth it to me and it did it for sure But we're not gonna take the chance on Well, they're giving the kids so many that's what I mean almost a hundred I heard what it so she asked him She's like, well, why does he need to get or why does my daughter need help?

Well, let's start with the hospital. So the hospital there's three things they do they get the hep B or C It's a B happy happy they get the erythromycin it B? Hep B? Hep B. They get the erythromycin in their eyes and they get vitamin K for blood clotting. I get that. Because babies are short of vitamin K when they're born. So I said, I'm fine with you doing the vitamin K. I don't feel super comfortable with it. She said, well, we have an aluminum free version, but it's in a special pharmacy and we have to order it for you. Why would that not be

something that's like, not whatever. So they got me the aluminum free version. She showed me the box before she opened it. So that was fine. Erythromy aluminum free version. She showed me the box before she opened it. So that was fine. Rothermysin, like at some point the kids taking antibiotics, I'm not that worried about it, but the Hep B I'm not doing. So I go in for a one week checkup. My doctor, who's a very, you know,

Texas Children's Hospital, you know, she's huge in Texas, where everybody goes. He was like, well, what do you mean you're not doing the Hep V? Why? And I said, why would I? Like, she's not gonna be on a playground with drug needles. Like, I don't understand why I need to give this to her

like the first week. And he goes, so you're not doing anything, any vaccines? I was like, listen, I almost didn't like come here again for my second kid, because y'all pressured me the first time. And before COVID when he was born, 2019, they told me we do not delay vaccines. And if you want that, we're not the right place for you.

So again, I just kind of felt pressured and I was like, I don't really have time to research. I'm just gonna do it. Now I regret when I called back again, they were like, no, we don't force any vaccines anymore. If you don't want to vaccinate, that's totally fine. That's why I chose this place. And he's like, so what about polio? And I said, do they even have polio anymore? Well, there's not, you know, a lot in the US, but other countries, yes, it's like, well, not traveling. And how many cases are in the US, you couldn't even answer it. So I'm just like, well, not traveling. And how many cases are in the US? He couldn't even answer it.

So I'm just like, I'm not really worried about these diseases that have been pretty much eradicated, at least here in the US. So I'm just going to skip it. And if there's one that I feel like he needs to have for whatever reason, we'll do it. But I'm not doing it now. Crazy. Yeah, I heard the hospitals really pushed those.

They did not. I was shocked. With my son, they did. It was kind of like, not that it wasn't an option, but it's like, this is what we're gonna do. With my daughter, I told the nurse when she came in, she's like, it is no problem at all. Even the doctor, she's like, I totally understand.

Nice. Hospital, this is great. Nobody once pressured me for anything and offered me the aluminum-free. She had her son in Houston, but the surgery was in Fort Worth outside of Dallas. Got it. And so for whatever reason, I don't know if it was any different but yeah I'm looking into wellness centers and home births right now to be honest I'm not a hospital

yeah but I mean that hospital sounds great I don't think those are common though yeah in Texas there's a lot others yeah Texas is different though that's not even part of the US yeah I mean they're like your own country yeah we are which I like there's there's a guy that we work with his his mom does that and it's like she's on call 24 7 She never knew when he was gonna give birth and just jump around. She's kind of a little small farm town She'll just jump around with different cities and do the home births. I think they have like a doula or whatever So guys kind of coaches you through it and her love it Speaking of kids Oh Sean, you want to start a school, right? I do. So well, that will be like long term vision.

Elon's doing now? Or no, just to disrupt the traditional education system because I think that the 1% of people that do good in school and become whatever, they're probably going to crush it no matter what they did anyways. But the other 99% either drop out or struggle or just get zero ROI when they go to college or anything else.

And so they learn no real life skills to make you successful. There's no financial or anything. It's so weird how the world has evolved so much with technology and just all this stuff. But our kids can't prepare their own taxes. Yeah, but they still teach the same way as they did like seven years ago. And it just doesn't make any sense. There's no life skills or business skills.

For these generations now, it's like, it doesn't make any sense why they would still teach that way for how the world is now. I went to business school, and I still don't feel like I left with any of that basic knowledge. I mean, even when my CPA or my bookkeeper talks like taxes, to me, my head explodes. I just don't really, I can't really wrap my head around a lot of it.

He's self taught on a lot of that stuff. And it's very, very much understands tax codes. But why don't we have like a tax code class or understanding in high school, people don't even know what interest rates are. Yeah, interest rate and taxes are something that no matter what, when you exit high school, you will be doing in your life that you should be taught those very basic life skills. I didn't, and my parents, they just

didn't have that background either. So it just wasn't something they thought to teach me. I mean, I'm sure they knew what they were, but they just never taught me either. And so you just have to learn it on your own. And so part of the reason we started the podcast, definitely a long-term goal of mine, it'll be you need a bunch of influence to do it.

And so hopefully we'll get there one day. But the podcast at least will hopefully inspire people. You hear people's stories. Yeah. We're trying to do a little bit more of the details on how they actually did it. And so to give people a little bit more tactical information to go and use and to apply in their life.

And so big part of the podcast stuff. And then I just started on social media. But my personal content will be geared toward that also love it that's needed man yeah there's people like Elon starting schools Tim Kennedy started one in Austin I believe who else we're talking about yesterday starting one too it's one of these podcast guys that Mike and Bo went with who did they go in the private jet with private jet was it I think he's does a lot of stuff here in Vegas. Was it David Meltzer, Bradley? No, Bradley.

It was maybe Bradley. Maybe Bradley. Bradley or the other guy. They're starting a school too. We interviewed David Meltzer in Houston. Yeah, we really liked him a lot. He was a great guy. He was super connected and gratitude is important.

He taught me that. But even what you're doing, I mean, it's just so needed. I mean, you're doing 800 and something podcast, what's going to have a ton of information if somebody just listens to that, probably way more than they'll ever get out of it. Dude, I get messages daily. Like I've saved some lives. Like it's crazy.

It's so weird, right? And so are you still answering to all those? I am. So I spend three hours a day on my Instagram DMs now. And it keeps getting harder and harder. But I learned that from Pace Morby. Do you guys know Pace? I've heard you talk about him.

Mike and Bo were gonna connect us with him. They're in the real estate side. He'll be a great guest for you. So every day from four to seven a.m. he answers his DMs. So I kind of do that too, but I spread it out throughout the day. You know, Wes was like that and a couple other people we interviewed.

Wes does eight hours a day. Yeah, I mean, he's like, that's his life. He truly, if you see what he's been saying lately, like I truly enjoy this This is what I was like born to do. I enjoy either. He's got that tough exterior shell I think on the inside he truly gets off to like helping people. He's awesome. He wants people to He's also does sales he does that means everything there's no people. He said he just no one can close like he can Yeah, just true. That's true. I don't want anyone on my Instagram DMs to be honest.

To me, it's more of a trust issue. Trust issue and like, they represent you too. But it's also connections. And it's just very generic when it's. You're gonna know, you know, if somebody sends you a message of like who you wanna have on who you don't. And it's hard to like teach somebody like,

hey, I like this type of person. Very hard. I'm interested in this. And I mean, they can, but it's never gonna be. No, I give people a list of people that I want on I have a 16 page Google Doc list of names So I've been crossing those off every week. So do you have teams of people that reach out to yeah cold email or cold? I'll do the DMs, but I have a team emailing. I actually got a cold email even before Oh, yeah, just randomly. Yeah, there we go. Look at that. They're on their game

Yeah, those cold emails don't sleep on those those work. Yeah, or cold DM was an email. Oh, yeah. There we go. Look at that, they're on their game. Yeah, those cold emails, don't sleep on those, those work. Yeah, or cold DM was an email. Oh, DM? Yeah, I DM 100 a day, cold. Okay. And that's amazing. And you do that? I do that, yeah. Or no, my assistant does that, but I'll respond.

Yeah, because it takes time. Yeah, does the outreach and then it takes time to find people. But yeah, I'll be the one typing. Sweet. Yeah, you need that personal touch. I think you do, I really do. I think you need that personal touch. I think you do. I really do.

I think people follow me, because I mean, you could wear any makeup brand, right? Yeah. It's like clean and it's, you know, very educational and it's simple, which is what people need if you're not a makeup artist. But people want you behind the brand and they don't want an automated.

Absolutely. Do you see the makeup space changing going more natural these days? Yeah, I think, well, I don't know if you know this, but the FDA just took over cosmetics. So before it was the Wild West, which made things easy. But Sean's like, dude, this is great. The FDA has taken over.

Yes, it's taken a lot of your time now because we had to take every single product, every single ingredient label, photos, front, backside, everything you had to change. Thousands and thousands, tens of thousands, if not a hundred thousand dollars worth of remaking the cardboard boxes that the makeup goes in. Wow. All of the, you know, required information you put your phone number on all the boxes now people should be able to, you know, place a claim with the FDA if one of

your products hurt them. My step is doesn't have anything active in it or anything crazy. So it's all organic plant based natural stuff. So I'm not too worried about it. But some of these people who are like making shit with weird ingredients like now the FDA can come into your facility either Register your facility and your products were before Didn't really matter you never had to make claims of where you had your products made or whatever now It's all just since she's established the barrier to entry is gonna be yeah All right And so that's what I'm just some of the smaller companies aren't gonna have like the manpower to keep up

And then I'm sure you know just tattle-tale someone's gonna say, this person didn't meet the criteria. You're gonna have an angry customer that's gonna be looking for something. They're gonna get turned in and then they're gonna have to close shop. So it'll put out some of the competition. Yeah, probably be a good thing in the long run though, right? Yeah. Yeah.

I mean, I wish they did that with food. It's crazy that they're doing makeup first, but. Right. Yeah. It's like, you can make whatever you want. Yeah, supplements. Supplements, they know. Oh my gosh. Food is regulated. I mean, the FDA food and drug.

Oh, is it? OK. But not supplements. Yeah, supplements are just. You could make that in your backyard and no regulation whatsoever. Put whatever kind of pills. Put steroids in it or whatever.

No, that happened to Ryan Garcia. They put like whatever. And then he lost his last fight, technically. That's all that. Yeah. You need to be really careful what you're taking in the supplement world. I stopped taking most of that. That's all that. Yeah. You need to be really careful what you're taking in the supplement world. I stop taking most of mine.

I only trust a few brands. I like Brian Johnson's stuff. And anyone that's- What do you think about Thorn? It's a really popular brand. Yeah, they third party test. Yeah, some of the doctors that I work with usually recommend that.

Or there's another brand, too, that they're all third party tested stuff. And so that's just what you need to look for. I mean, there's a lot of brands that do it. But definitely, when you're in that industry, you want to look for somebody that tests all their stuff. Wild, wild west. Yeah, I asked if it's going more natural though,

because a lot of these makeup brands got exposed for their ingredients. Yeah, I think there was a, I have not watched it yet. I just don't have time to really watch TV, but I heard there's a Netflix documentary out there right now. Really? It's, I can't, makeup is in the name of it.

How it's, it's not how it's made, but something like that. So I need to look it up to find out because I did see there was some exposing going on there, some whistle blowing stuff, but I haven't watched it. Yeah, because people put it on their acne or whatever, and then it gets in their skin. Yeah.

So who knows? You gotta be careful, a lot of that stuff is hormone disruptors. I mean, back in the day, when I first started, everybody was putting parabens in their makeup, it was preservative. Right. Now it's a huge no no. talc, you know, you're slowly starting to see talc come out, even though talc is, if it's in a powder product, you're breathing it in. But if

it's not in a powder product, it's like, do you really want that stuff, you know, that close to your skin. So you're seeing people start to clean up with the pressure from competition, which is good. We needed that in this industry. Like I said, the FDA regulation is an extra pain in our ass. Yeah, supplements is probably next. It's just gonna take one person industry to really, really push for it. That's how it happened with makeup. There was one brand really trying to

push and lobby to FDA to take over and it worked. Okay, company then went out of business. There's so much like lobbying and stuff that you can't change. I mean, so you they can still sell cigarettes. Yeah. And they know they kill people. But you can just change. I mean, so they can still sell cigarettes. Yeah. And they know they kill people, but you can just put it real big on the box and you can still sell it, but it's legal.

It's like, oh yeah, that's okay. You just got me to put a bigger warning. So there's just some industries that like, I don't know if we're ever gonna change, you know? One of the things for capitalism, right? Yeah. Once these companies get so big, they could just buy people off.

Pay off politicians, pay off Nancy Pelosi. Yep yeah with vodka. Oh, she got paid in vodka She's drunk all the time. Oh, she I heard that about Kamala. I didn't hear that about Damn is it true we're gonna run out of gas one day I remember when I was a kid they used to say like 20 years. Yeah. No, that was a myth Yeah, it we have there's so much reserves right now. So the US is getting so efficient. Before pandemic, it was about 1200 rigs, I think, and we were producing between 12 and 13 million barrels

a day here. And then now have about 650 rigs and we produce a little bit more. Oh wow. So it's like- We'll always have the need for oil and the products that they use to make energy efficient oil.

Electric and all this other stuff. Hydrogen, right? Yeah, and the infrastructure it takes off for electric and people use less gasoline for their cars and other stuff, you still need plastics and just everything. And so it won't ever just go away. The industry will probably be smaller

and that's probably why a lot of these mergers are happening and kind of preparing for the Long haul, you know, did you hear the interview? I'm sure you did with Trump and Elon. Yeah on the spaces Yeah, I like that. I like how Elon was saying I really respected him for that He's like you shouldn't shame people that still you drive gas cars Yeah, he's always been a proponent. He's like you can't get rid of it. It's not yeah. Elon always promotes that. Yeah He's trying to create like the whole chain right with his solar. It's like he people that are Illogical they don't they don't think like that. Yeah, I love trying to create like the whole chain People that are Illogical they don't they don't think like that. Yeah, I love Elon's last few years dude. He's great. How raw he's been on Twitter

Yeah, I he's probably the the person I look up to the most just because what person? Can go and do those huge crazy ideas world-changing stuff and execute on every single one of them Mmm, like that is almost impossible like that's every single one of them. Like that is almost impossible. Like that's like one of one of one. Steve Jobs is an asshole. Can you imagine working for Elon? Not the pressure he puts on, I should just tell my girls, you think I'm bad?

I'd rather work for Elon actually. Yeah, me too. He's gonna push, he pushes people to like do their best. Steve would get, he would take a personally look like from the documentaries I've seen, like he would yell at you like. Yeah, Elon seems logical. Like he just like, that doesn't make any sense, right?

He's just, everything he thinks about is like, is a logical way. But he puts a lot of pressure to get results, which is good, that's what you have to have. He's a really, really good leader. You do world changing stuff like that. You're not just sitting around letting people do whatever they want.

Yeah, but that's when I work the best when the stakes are high. The only thing I don't agree with is he says there's no aliens out there. Yeah, I don't agree with that. I'm surprised. We're trying to convince Sean. Sean does not believe. I'm kind of in that boat. You don't think there's aliens. He doesn't think there's anything else alive out there. I don't agree with that I'm trying to convince Sean

doesn't think there's anything else alive out there I don't I don't think there's like spaceship coming down to the earth I don't I don't think they are already here I gotta introduce you to some of my podcast guys do I do I think there's life out there somewhere yes probably so on some other planets that we don't know about but not like aliens just shooting down and abducting people what's the guy on Joe Rogan that has the energy sources? He worked for the Area I know who you're talking about Bobbles are yeah, I know a lot of people give him a hard time. Don't believe him

I absolutely fucking believe every word that he says. Yeah, you need to watch some Stephen Greer. Okay, I'll check it out I'm open to anything. He's not open to anything. I try hold on. Oh, yeah, so you're pretty no But it makes me turn off my science So if I if there's some science that shows me, if they come down tomorrow, I'll be like, hey, I was wrong. There's a spaceship that's here, you know? What if you went on a journey and saw one with your eyes?

Oh, 100% on, yeah, I mean... He wouldn't believe it, he would think it was AI. I'm saying that I am open to change my mind when I see proof. Okay, yeah, it has to be science-based. Or some proof. I just think, we didn't just all of a sudden in the early 1900s go from like, you know, the organ trail to where we're at now.

Something came here in more recent times. Yeah, how would you explain like, yeah, the ancient stuff, like the pyramids? I don't know. I really don't know. The way they taught us how it was built is total BS. Yeah. Like that's not possible.

And again, I don't know and I'm not saying that it's not out there. I just would like to see, at some point, somebody can change their mind if I see proof or there's like real proof and it's Yeah, really concrete. I'm Should be though. Yeah. Yeah, I mean just right now I have a hard time because there's just not a lot of real proof That's out there that makes it makes it

I didn't trust the government evidence. Yeah I'm pretty sure they're probably hiding a lot of stuff. But I was surprised that Elon was so hardcore. I was shocked. He either knows something or he genuinely believes it. But he doesn't seem like the kind of guy who's going to be paid off to shut up. Or else. He's got weird ties, but yeah.

He wants a NASA contract? Who knows? When you're at that level, you got some weird influences in your life for sure you know there's people knocking out your door like I Get weird DMS. I'm not even like big time But like people pull up to my networking events and invite me to the world economic forum, and I'm like this is weird Like stuff like that's happening to me now. That's really cool though. Yeah, I guess it's a good sign, but it's scary man Yeah, that's a good thing about social media. You, you'll you never know where it's gonna lead for sure. It's definitely can't ignore it Yeah, no, it's cool to see because you build your wealth without any social media

But now you're kind of I was shocking because it was right in the time when everybody was using social media even facebook He didn't even have an account. He had a myspace. Wow, and then no facebook running ads. It was just google. Yeah Wow, yeah, it was all you know, it was all internet based stuff and businesses weren't in 2008 though, 2009 people weren't using social media through businesses. That was just so new. Facebook business page didn't come out until 2011. I remember because it was a year I started my business, but nobody really used it for business. I I definitely have a way different feeling. I think it's

a good thing now, just because access to information is so amazing And you know, I didn't have that whenever I was growing up And so I think social media is amazing for the world. Of course, there's always like some bad that it's gonna come with anything That's that big. Yeah But I used to be anti Social media because she would she started her business and built built it off social media and I'm like don't post our house Don't post it like don't even put me in the background. They thought he was a stay-at-home dad They were all like what does Sean do?

They thought it was you well that that too they thought is a drug dealer like how could he afford a house like this Yeah, when I was always under covers everybody's like yeah, you're super private well that and I was always we were in a small smaller town and so it's like Sure, you don't have people that can really think that's possible But I've definitely changed my mind on that too. He watched me in my business like yes He was always doing really well when we met he said why don't you start a makeup line? I was like I can't afford it. It's too expensive He said well, why don't you start an online store where you sell these other brands?

I'm like they don't allow you to do that like,, you know, Estee Lauder, Laura Mercier, La Mer, whoever, they don't allow mom and pop to show their stuff, this is back then. I was like, they had to prove you. So he didn't believe me. So he got online and he called, I came home from work one day when I worked at Nemes and he goes, well, I learned something today. Estee Lauder fucking owns everything.

Cause I called that same 1-800 number about 10 times, searching every makeup brand that I knew to try to ask to see if you were right. He's like, and you're right. They have to be like a certified brick and mortar that has an online e ecommerce platform as well. But I waited until like 2011, early 2011. And I was like, wait, I think I can do this. I can start my own line. But I'd already had that following. I had built up a following, you know,

Facebook used to have 5000 people max on your personal page. I think it still does. Yeah. So I built that up to 5000 max already had that platform to like, you know pitch myself to but I absolutely would not be here today If it wasn't for Facebook business pages and that Wow and Sheryl Sandberg. I did her makeup I don't know if you know this but she was the CEO for Facebook and it's all nice I do her family's makeup So I gotta do her makeup and she didn't have a voice when I was doing her makeup But she's like tell me about your business. And I told her, like, thanks to you and you creating that, because it was her project to do the Facebook business pages.

I was like, I absolutely would not be here today. Wow. Instagram helped take it next level, but all of my marketing was on social media. I'd never, it was free until recently. Oh, it was all free. Yeah, now they limit your views. They're like 5% of your followers.

It's crazy. I remember the year they did that. It went from like these people getting, I mean, I used to, when I only had 10,000 people, I had three to 5,000 views on my story. Yeah, that's how it used to be. Now I have less than that with 80, 90,000. That's also anything, supply and demand.

It was just the same way. Do you have to deal with that too in years? Oh yeah, and everything's gone up. Now when I run YouTube ads, cause I boost some podcast episodes, it's like double the price when I started a year ago. So are you boosting from the app? The YouTube app, yeah. Promotions tab. Are you boosting Instagram stuff? Oh, not Instagram. I only boost YouTube.

So the boost doesn't work anymore. So something's happened. I don't know. If I use the boost, apparently Apple Pay got onto Instagram. Oh, yeah, yeah. I saw that. What is that? So Apple Pay wants 30% of all the boosts. So people stop doing it. So now you got a boost from your desktop. I know, I hate it. It's like an extra step. Yeah, that's what drove Fortnite out of the app store too. The 30%. Yeah.

Apple's got a monopoly on that stuff. They do, they're just like, what it just says. Okay, so I didn't know you could do it from the desktop like that. They're just charging everybody rent for everything. I mean, I was like, why is my boost not working? So for a couple of months, it didn't work at all. I guess they were trying to recollaborate everything.

Then all of a sudden I would say, just for even numbers, $1, dollar boost was costing me $1400. I was like, where's this extra $400 coming from? Damn. So they were getting you sneakily. Extra $400. And I was boosting this one viral video that I had. It was really good. It had you know, millions of views and I'm trying to like just keep keep it going through the pipeline. All of the same time that I said I wanted to kill Sean with writing on my story, so I'm gonna kill my husband for me living in the hotel.

I got, not shadow banned, but whatever they, I got grounded from Instagram. Oh, the K word, yeah. Right when that video went viral, so I was like, okay, well they're gonna show it if I start paying for my boost. I was paying $1,000 a day just to boost it, to keep it going. Wow, 1,000 a day?

1,000 a day. Holy crap. Just because they weren't showing it. As soon as that happened, like two days later, I saw that video right away. I knew it was going to go viral because I posted it, walked away from it. Two minutes later, it's like 10,000 views. It's like, holy shit.

And then just kept telling my friend, share it, share it. It's about to go viral. It's about to be a good one. Wow. So anyway. Yeah, certain words trigger the algorithm. I know the kill word is such a silly word, but that one's one of them.

Yeah, just say red rum now. Want a red rum, Sean? Yeah, yeah. I just got banned on TikTok such a silly word, but just say red rum now on a red rum Sean. Yeah. Yeah. I just got banned on TikTok certain words and topics, you know, got to be careful. I didn't know TikTok was watching like Instagram was. They're all once it gets big enough. Yeah. Once it gets big enough, they're all going to be pretty much the same. Yeah. I haven't boosted anything since then. Yeah. I

would boost your YouTube episodes because you'll be able to get bigger guests. If you can show that you're getting 100,000 views. I had no idea you could do that. Yeah. cuz I did that for like because you could sort of by popular So you want those to be pretty good views and then you'll be able to get a lot of guests. Okay. Yeah Awesome. Yeah, everybody said that YouTube's like when people watch those it's really you're really bought it. Yeah Yeah, well when you ask people to come on the first thing they look at it's usually YouTube They look at this. I actually watch a lot of stuff on YouTube. So like I watch a lot of podcasts on YouTube. I like to watch the podcast.

Yeah. I watch it. I mean, you can still watch them on Spotify, but for some reason I still go to YouTube and watch them. YouTube is better cause the comments. Oh yeah. Oh, they're almost all bad. I don't even read the comments. Oh really?

Oh God, no. You guys are getting some heat already? Oh, no, no, no. Like YouTube stuff is just in general. If like you read through YouTube comments, it's crazy. Oh, people are just terrible in the comments. I mean, I think with Instagram, people have more of a personal relationship with me

and most by my brand. So it's different. I get very little comments until the viral one. And then everybody just really hates that mole on my face. Really? She would get like. I don't give a shit but I've been dealing with this for like 14 years,

13, 14 years. So I'm numb to all of this. But. The females get. Oh my God. They need to cut that mole off your face. If you're gonna be a makeup artist, why don't you knock that fucking hairy mole off.

Oh my God. I'm like, listen, I'm growing it out. The females get it worse, man. Leila Hormozi, do you know? Oh, they're so mean to her. I watch her too. She's like, I mean, she got like a nose job and she just did everything.

She had to change everything. Her voice, like it's your voice. You're born with it. Oh, she's probably taking testosterone. I'm sure she is. Cause her voice is getting deeper and deeper. Yes, and I am also on it. And I noticed like when I watch old videos of myself, I was like, oh squeaky toy Oh, but yeah, my voice keeps getting lower to

Some people just have like a different voice. Yeah, I used to have a girly ass voice And you won't yeah. No, it was back in the day. It was embarrassing like I could scream full-pitched So embarrassing but no, I take some natural stuff for testosterone. It helps for sure. I didn't know you were on it, though You're the first girl I met on it. Yeah, I started taking it about a year ago and it's been amazing Really? But just the very low, I don't know. He's my nurse. So I don't know how much he gives me. No, no, no. Yeah our our doctor You know, which is a super amazing guy and he works with like 90% women.

I mean, it's like 90-10. And yeah, he put her on it, and it's so, such a minimal amount. So it was about two years ago, three years ago, I told you I had that rough patch where I was just, everything was just sparking me, and I was just level 10, probably going through the change, you know,

something happens, just 40 plus, 50 plus women. And I think just doing all the IVF and injecting all those hormones in me for two years in my late thirties, it just imbalanced everything. Then my thyroid got thrown off. And I'm like, I went from never taking one single solitary pill, not even for a headache, to taking like eight a day.

And anyway, just overproduced estrogen. And so I think estrogen blockers and even when I was doing testosterone cream, I was, you know, everything was being converted over to estrogen and I had so much estrogen that can be very dangerous for women. So anyway, taking the testosterone just does more of like a balancing with everything. So yeah, yeah with the progesterone and estrogen blockers and everything's a lot more balanced than it used to be. So it's cool. Functional medicine in general is just so awesome. He's technically my primary care guy anyways. My functional medicine guy. Yeah, It's just like, why?

But doing all that and getting regulated though has really helped anxiety too. So I know with him, that's a part of what's helped with his anxiety, with mine. You had it too, anxiety? Yes. I think it comes with the MTHFR. It's like we're all kind of like one of a kind. We all have ADHD, a little bit of anxiety, a little bit of OCD kind of all mixed in. Yeah.

It seems to be very common. But yeah, getting the hormones regulated made a huge difference on my mood. Total outlook on life and energy level and all that. Yeah, Matt was telling me all the same stuff yesterday. He has the two, the MTHL. Yeah, yeah, but the same thing. He's almost like, I felt like we were the same person.

I was like, every life experience he has, it's exactly like me. You two are very similar. Yeah, he's great, he's a great guy. He's super intelligent too, it was a really good conversation. Yeah, I know he's dealt with some anxiety guy. He's super intelligent, too. It was a really good conversation. Yeah, I know he's dealt with some anxiety, too. Yeah, it must be a link with MTH as far.

I think it is. I think I hear Gary talk about it sometimes. He's like, if you want to fix it, this is a big part of it. And it's a lot of the problems that we have as humans are kind of all tied back to that. And you just take some of the right supplements and things that are methylated and eat right. A bunch of processed foods, yeah.

So it makes it worse. It's a huge difference. Like putting a fire on it. Would you guys ever use Casper on one of your future kids? I know you got two eggs safe still, right? Is it CRISPR? Or CRISPR, yeah. What is that?

I think they're only doing it in China. Oh, China? Oh, is that where you pick like the hair color and stuff? Pick everything. So you could remove the MTH up far if you want. So I would be too scared to fuck with the genes like that early on and with cell division. That would scare me.

We know the sex and then the sex of the embryo and then we know they pull out like some chromosome disorders. The bald genes. Well no, no on our stuff they pull out the chromosome disorders that a woman would normally miscarry. They don't pull them, you have to discard them. Oh they discard them, yeah. So they just say, hey these embryos are no good

because the chances of you having a miscarriage are gonna be really high. Yeah, they're usually not viable and they don't even let you really use them like if you want to use someone that has a chromosome disorder Like some that are survivable like the missing the eighth chromosome whatever then, you know You have to go to a psychologist and have special what? Yep, Wow sure paperwork sign that you understand some people like go their whole life. I was there doing IVF for 10 years Wow, so anyways, that's the whole point of IVF is gives you the best chance of having a viable. Got it. Got it. You're like hedging your bet on us. Yeah. Yeah. Okay. We had a great experience with all of it. She went through

hell. IVF is like really hard on women because you're like pumping them full of hormones and like overproducing eggs and stuff. So, um, all the weight gain that goes along with it and influx and yeah, that's kind of what bad Yeah, I could miss hormones. Holy crap. Yeah, I don't know if I do crisper I'm on the same page as you guys it's a little I you know, I wouldn't want to like what if something happens I mean, I'm sure down the road. They're gonna have all kinds of crazy stuff That's what I think the future is and I think you know, I see stuff my kids somehow found something on YouTube They were growing babies. It was right when we had the kid to we're in the hospital with the kid and he's some I guess

He was talk texting something because he can't write He was talking something in there and there was like this like farm where they had surrogates, but it was machines Mmm, I'm sure it creates the perfect habitat to grow a baby. I'm like, this is absolutely where the future is artificial wombs, right? Yeah, I saw those holy crap. So you won't even need to have sex No, you just have sex. No. You just have an artificial womb. I don't know how I feel about that. I like to be as natural as possible.

Yeah, but I mean, there's some people who can't carry. And if you can't, there was a surrogate shortage right when we were looking. Because there's so many stipulations on surrogacy, you can't be on any mental health drugs. You can't have previously been on any mental health drugs. You have to have a child, currently be raising that child. You can't have more than six births.

We thought we were gonna show up for agency and there was gonna be like a book of surrogates. Like Handmaid's Tale? Yeah, it's not even close thing. Oh, it's not like that? Mm-mm. It took us six, eight months and then they kind of have to pick you. You wait in line. There's a day.

Yeah, they pick you. They go, you kind of write your bio and your story and whatever and they come and like go through the parents and they're like, you know, I kind of, I want to help these people for whatever reason. Wow. I thought you picked that. No, I mean, so the surrogate comes to you first. Okay.

They approve the surrogate. Yeah, the surrogate comes as, I think I want to do this. I saw one of your ads. I want to work from home and make 50,000 a year, whatever. They then, you know, vet the surrogate first. Then they say, okay, you're approved. Let's open up the database. Here's your password.

And you dig through hundreds of families. You pick two or three that you're interested in. Then you set up like conference calls to see who politically aligns with you. Yeah, they ask you everything. The vaccines, the, you know, everything. And so they go, yeah, I, you know, I'm on board. The reason that she also picked us is

we didn't make her do a C-section. What was, there was like a- She didn't wanna travel out of state. Oh, that was I'm on board. The reason that she also picked us is we didn't make her do a C section. There was like a. She didn't want to travel out of state. Oh, that was the other thing too. So there was like a couple things. And that's why they try to match you with. She wanted to do breast milk.

That's what it was. Oh, yeah. That's what it was. So you have to agree there's a ton of thing you have to agree on. But if you don't agree politically, like if you have someone who, you know, very conservative family and you have more of a liberal

surrogate, maybe they don't align with what if this baby's killing me and I want to abort. Oh, you know, so there's, there's so much stuff. You're like signing your life away as you go. You can tell there's been so many, like so much case law on it. That's interesting. Yeah. Every time we went to the IVF clinic, it's like, what happens if, you know, what happens if, where does the embryos go?

Who owns them? If we break up, what would you do with them? Would you want them to go to science? Would you want them to be discarded? Yeah, would you don't eat what crap which is an adoption? Would you adopt to a gay couple? Would you adopt to a straight couple? What about you know ethnicity and race so you know that so many so much case law laws all this every time you're signing stuff You're going that happened Before that happened before that's funny. Holy crap. Well guys work people find the show and keep up with you guys

That happened before. That's funny. Holy crap. Well guys, work people, find the show, and keep up with you guys. So on Instagram, my handle is Gentry Kelly Cosmetics. Kelly has two E's, the correct way. Gentry is with a J, and then official Sean Lynch for him. And then the podcast page name is Official Success Formula,

the actual podcast success formula. So we're available on all platforms. If you wanna listen on Spotify or YouTube watch listen, it's available everywhere Just type in success for me. Let's find it perfect. We'll link it below. Thanks coming on guys. That was fun No, appreciate it. Yeah. Thanks watching guys. Check out the links below. I'll see you next time