Digital Social Hour - The $1M Poker Lesson That Transformed My Business | Connor Steinbrook DSH #520
Episode Date: June 27, 2024🎉 **The $1M Poker Lesson That Transformed My Business** 🎉 Tune in now to uncover the secrets of a $1M poker lesson that revolutionized the real estate world! 🏠💼 In this eye-opening epis...ode of the Digital Social Hour with Sean Kelly, we sit down with Connor Steinbrook, founder of one of the top real estate teams under EXP Realty—a global powerhouse in the industry. 🌍 Connor shares his incredible journey from being a top-ranked online poker player to building a real estate empire, revealing how poker's mental toughness and emotional control played a pivotal role in his business success. 🃏🧠 You'll discover how mastering mindset, self-belief, and pattern recognition can set you apart in a tough market, and why understanding the nuances of people’s behavior is crucial for any entrepreneur. 💡 Don't miss out on Connor's unique insights into personal development, team building, and the exponential growth of passive income. 📈 Whether you're a budding entrepreneur or a seasoned pro, this episode is packed with valuable insights you can't afford to miss. 🚀 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join the conversation and get inspired by the stories of those who have mastered the game of business and life. 🎙️👥 #DigitalSocialHour #SeanKelly #Podcast #ConnorSteinbrook #RealEstate #Poker #FinancialSuccess #Mindset #PassiveIncome #PokerLesson #RealEstateBrokerage #Poker #ExpRealty #RealEstateInvesting CHAPTERS: 00:00 - Intro 00:41 - How Connor Became the #2 Real Estate Team in the World 02:11 - How Connor's Mindset Training Helped His Team Grow 06:57 - Connor's Experience as a Professional Poker Player 08:44 - What You Learned from Poker 13:35 - Importance of Studying Successful People 15:06 - Transitioning from Poker to Real Estate 16:38 - You Don’t Need Money to Make Money 17:58 - How Connor Started Investor Army 18:49 - What is EXP Realty 20:46 - Is There Such Thing as Passive Income 22:35 - Work Life Balance 24:24 - Why are most successful entrepreneurs lonely 27:57 - Why do 95% of businesses fail 29:31 - Losing it all 32:32 - Final thoughts 32:58 - Connor’s YouTube channel APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com GUEST: Connor Steinbrook https://www.instagram.com/connor_steinbrook?igsh=MXMzbjNlczhzYXEwNA== SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
Discussion (0)
and understanding and the wisdom and knowledge,
but then you need the mental endurance and toughness
to be able to push past it for long enough in business
for time to play out, for things to manifest the way you want.
And I'd say that second half is harder for people
because there's a lot of people that get good grades in school, right?
They can study their a** off and get A's or whatever,
but they can't do a** in the real world.
Well, because school is not important
because it's memorizing stats and statistics.
They're not teaching you how to apply things.
Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe.
It helps a lot with the algorithm. It helps us get bigger and better guests,
and it helps us grow the team. Truly means a lot. Thank you guys for supporting,
and here's the episode. All right, guys, we got Connor Steinbrook here today. We're going to talk
real estate. One of the top real estate companies in the world right now, right?
Yeah, eXp really is the number one brokerage for a transactional account in the world right now.
And you have the number two biggest team under them.
Not the largest team, but last year at our company, I was the number two net growth leader,
meaning we grew by more than every other team in the company except for one last year out of
90,000 agents. So how many agents did you go from in that year?
We grew, and this is a tough market too, I think just under 700 agents last year.
Yeah, very tough market.
There's a standstill right now, right?
For a little bit.
It's going to continue to be this way for a little bit, but yeah, it definitely is a
slowdown right now for the market.
You got some intel on when things might start picking up again, you think?
Well, the Fed talked about possibly dropping rates a couple times this year,
but it just depends on how aggressive the inflation is.
And right now I'm leaning that they're probably not for a little bit,
that people are thinking maybe actually this month or next month,
but I don't think so.
I think maybe they'll drop it a little bit later in the year,
maybe down like the sixes or something like that.
But interest rates, they've been increasing them since like mid-2021.
Yeah, they're at like 8% now, right?
Yeah.
So with all the inflation, they're aggressively,
basically they're intentionally damaging the marketplace
to slow everything down.
So that's why they've raised interest rates
to slow down the aggressive market.
Got it.
And they got to do a cut, I'd assume, before the election, right,
to pump the market up a little bit.
You think.
Yeah.
Hard to tell.
Really, until they do something, you don't know.
So how were you able to succeed during this tough phase, you think?
What made you stand out from everyone else?
So we focus not just on skill sets.
I think a lot of people in business focus on skill sets.
How do you optimize videos?
How do you do marketing?
But I had a tough background one things i focus on is mindset and building self-image and
belief systems and how to think correctly and how to you know not have what's called problem
compounding so we kind of really spent years fortifying the the mindset fortress of our
guesswork organization because when uncertainty is in the marketplace people have fear and when
people have fear they lose creativity and creativity, they stop moving forward with a progressive mindset. They just freeze. They don't
do anything. They kind of just sit in a drift mode and wait for things to change. And really,
what's going on is a lot of people are just fearful. They're just sitting there doing nothing.
They're just waiting. And so we work hard on the mindset. So we build the person first and then
give them the skill sets that make, if they're strong enough as a person and have a big enough
self-image, then they'll push past risk. so we're always working on mindset self-belief and
self-image issues then we move in the skill set side of things then we're focusing on optimization
videos how do you communicate you know things like that that sounds very unique because i thought
they just taught real estate you know what i mean i didn't know you were diving into personal
development and stuff like that too yeah yeah so like there's a guy named John Assaraf.
I've heard of him.
He has what's called Brainetics.
You should get him on the show.
Yeah, that'd be dope.
He was part of the movie The Secret.
I think he was at Remax.
He built a big team back in the past, and he was doing a lot of training on skill sets.
And then they transitioned.
What if we focus on the thinking patterns, the habits, the paradigms, the decision-making processes?
And they focused just on that, and that's when his business exploded.
And so I always look back at that.
I had a rough run in my career.
I was a professional poker player for almost a decade.
The industry changed overnight with government regulation,
and I hit rock bottom, fell into kind of a dark depression,
and it was self-development and personal education that got me out of it.
So I stumbled across Napoleon Hill's 17 Principles of Success, which led me to Think and Grow Rich,
which led me to all the modern self-development people,
Jim Rohn, Bob Proctor, Les Brown, Zig Ziglar, Earl Nightingale.
So I really went down reinventing myself and starting over.
But that's where I took a lot of my personal experiences,
what worked for me in my life,
and I just helped others find that same path to follow down behind me.
So business and life in general is about pattern recognition.
So we're trying to identify patterns that we had in our past from our own life experiences,
but also study patterns of other people's life experiences to decide what we want to
do in the present to minimize the future as far as risks, things that we don't want, but
also amplify the likelihood that we move into a future that we do want.
Interesting.
So I'm always studying past and data and patterns and things like that.
That's cool.
A lot of people study that stuff, but they don't implement it.
So I think that's the difference between you and a lot of other people.
Implementation is so much more valuable than data accumulation.
So we're in a world where people brag about how many books they read,
but not how many deals they've done.
So it's a combination of acquiring the information, but implementing it.
And then you have to have the mental resilience
once you start implementing what you learn,
which is not going to go right in the beginning.
You're going to get pushback to be able to push through that.
So it's about you need two parts of the mind.
You need the intelligence and understanding and the wisdom and knowledge,
but then you need the mental endurance and toughness
to be able to push past it for long enough in business,
for time to play out, for things to manifest the way you want.
And I'd say that second half is harder for people
because there's a lot of people that get good grades in school.
They can study their a** off and get A's or whatever,
but they can't a** in the real world.
Well, because school is not important
because it's memorizing stats and statistics.
They're not teaching you how to apply things and build something.
They're teaching you how to remember what year was ex-president elected.
Instead of talking about you know george
washington was president from these year ranges to this year you know what we need to learn is
how george washington lived his life you know that he was out there first on the battlefield
on the white horse getting shot at first it's how he was as a leader why everybody followed him but
they look at the date yeah you know so it's it's that's what they're learning at school yeah they
made us memorization cities and states.
Pointless information.
Yeah, still remember that test in fourth grade,
how to memorize every single capital of every state.
Pointless.
I mean, yeah.
And do you remember them now?
Probably not.
Yeah, it's pointless.
Yeah, definitely pointless. There's a lot of unlearning you have to do as you get older.
What is the saying?
Like if you don't use it, you lose it.
Everything's about repetition and what's your focusing on.
So if you're not constantly
going over to repetition,
even same thing with your body,
your mind,
your body worked the same way.
So if you're in great shape,
stage ready in a competition,
all of a sudden you don't do
the repetitions for long enough.
Your body's going to move back
into that old pattern.
Same thing with your mind.
You can go and learn anything
and everything,
be an expert on skillset.
But if you don't focus on it,
retain that information
and go over it through repetition over and over and over,
two, three, four years, five years down the road,
you'll still retain some of it,
but you're not going to be an expert on what you were at one point.
Absolutely.
It's a continuous overlapping and retaining the repetition
of that same information.
So you were one of the top online poker players in the world at one point.
Yeah.
What kind of rank were you?
Was there a leaderboard back then?
Well, it varied a lot. So I was an online cash cash game player so you have tournament poker and cash game poker i was part of the online poker boom so chris moneymaker won the world series of poker and then
the big online poker boom happened where you could play it at home on a computer instead of driving
to a physical casino and what it really did was allowed us to play multiple tables at a time so
i was what was called an online cash game multi-tabler.
So we'd have big screens like this in our office,
and I'd have 16 tables on a 4x4 grid.
16?
Yeah.
Holy crap.
Yeah, there's people playing 24-plus tables at a time.
Oh, my gosh.
But you're not actively in every hand.
You're spot selecting.
So you're folding off most of the hands
if you're only playing certain hands in certain table positions.
Are you interested in coming
on the Digital Social Hour podcast as a guest?
Well, click the application link below
in the description of this video.
We are always looking for cool stories,
cool entrepreneurs to talk to about business and life.
Click the application link below,
and here's the episode, guys.
In certain seats, when in relationship,
other players that you have kind of tracked
their betting patterns and tells, so you're're spot selecting essentially and you're playing lots of
tables to fold off all the time wastage when you're at one table at a casino you're out in
the hand what are you doing daydreaming talk to somebody else and that's why you don't get enough
hand volume talking about pattern recognition when you're playing 16 tables at a time in each table
you're playing 20 times as many hands as you could in a live table a lot of data coming in so you can see patterns and exploit leaks in the bit uh kind of people's games and
stuff like that right but uh i think there was seven million poker counts and i was like top
300 at one point holy crap that's impressive man and 16 i want so you were just doing that all day
pretty much yeah i was in my 20s i was crazy i was addicted to it and i don't think it's a coincidence you were successful in
real estate there's probably some stuff you learned from that you took over right yeah for
sure uh a lot of the uh emotional control so like in poker you have what's called tilt yeah if you
lose money or take a bad break this is one of the biggest problems people have in business is you're
gonna have problems but they problem compound so they take one bad thing that emotionally shifts
them in their mindset say like they're a tenant they have to victim or an hvac goes out that problem is one
problem it's already going to happen but if you take the frustration then you go home and fight
with the wife or you take it to another business partner cause a fight with them you compound that
problem so i learned early on that in poker if i can't control my emotions the other players are
going to exploit me and i'm going to lose more money. So I had to learn emotional control.
So most people don't think about that.
And when you come into communication and work in a high level
and you're playing with lots of money in high-level negotiations
for multimillion dollar properties, you have to have control of your emotions.
Absolutely.
And then I also learned a lot of body language.
So I learned how to communicate with people.
So I studied how people's eyes look, which direction,
do their lips curl, the posture.
So there's three levels of communication. The words that we say, the actual words,
the tonality of how we deliver those words, and then the nonverbal body language communication.
So poker taught me a lot of nonverbal body language communication. So people can say words,
but if their body's saying otherwise, you're really seeing through what they're actually
saying. In business and communication and negotiation, you're dealing seeing through what they're actually saying right in business and communication and
negotiation you're dealing with that quite a bit yeah that's called a tell in poker right
yeah tell that's why people wear glasses so they can't see their eyes which way their eyes move
because which way your eyes move connects to a different part of your brain wow so if you look
to the right what would that mean in poker uh don't even know anymore yeah so like if you yeah so there's this called kinesiology
kinesiology yeah so like it's been over a decade since i really studied it but like what i look a
lot at is uh people's you know posture how they're sitting so like let's say you're in a business
conversation so i'm relaxed sitting back right now but let's say like i'm in a recruiting call
i'm talking to you know a broker that i'm trying to bring over well if they're sitting back right now, but let's say I'm in a recruiting call. I'm talking to a broker that I'm trying to bring over. Well, if they're sitting back, not paying attention, but all of a sudden
they sit forward, now they're involved in the conversation a little bit more. So now I can
lean on that point, talk more closely to them on that talking point. So the way people are sitting
at a table in poker, their attention to it, are they talking to other people in the hands?
Did they just drink their water? How relaxed are are they these are all tells it can tell you relatively do they believe they're in a vulnerable spot or not meaning are they at
risk or not yeah yeah you ever get any crazy large hands where you were a lot was on the line
basically uh yes i mean i put my entire bankroll on the line holy crap yeah so you were an all-in
mentality kind of dude you weren't messing around with well it usually gets there after a few losses so you were tilting yeah for sure yeah and a lot of my losses went to
like blackjack and gambling so like poker i had a little bit more of control over and then i'd make
bad decisions gambling but yeah you go from betting like a hundred dollars a hand a hundred a hundred
two hundred four hundred four you know you're betting like a thousand dollars hand drop 10
grand just like that you know yeah what's that strategy martingale right you have to keep doubling until you win well it
makes sense because you're eventually going to win at some point yeah well unless you run out
you're supposed to yeah but people run out that's right the casino wants you to do that strategy
yeah yeah i stopped gambling man but poker is actually really good for networking oh for sure
that's also where i picked up a lot of, so what happened was the online poker boom
ended on April 15, 2011.
It was Black Friday.
And literally the United States Department of Justice
seized the big poker sites.
And for two years, I kind of played poor me,
thought it was going to come back,
and then I realized it wasn't.
So I've had to figure out where I'm going to go in life.
And I decided to study patterns of people
I was playing poker with.
So a poker table, if a poker player loses money,
they look like they want to jump off a bridge.
A wealthy, successful person in business that has cash flowing businesses,
they lose $10,000, they're talking to the person next to them.
And I'm like, how do these successful people lose all this money,
come back the next day, still look like they're having fun doing it
because it was their hobby.
They were successful entrepreneurs.
And so I started while at the Poker Table asking a lot of these people
what they did.
Many of them were in real estate, owned apartments,
built teams and things like that. So I decided that I was going to go into insurance and real estate at the same time. So I got my insurance license. I joined World
Financial Group. That's where Ed Milet's from. That's where he built his team. I started building
a team there. And I went into the investment side of the industry on the real estate side. I started
what's called wholesaling houses. And I went into flipping properties and buying rentals,
creative financing. I started creating owner finance notes and selling notes, mobile homes and things like that. But when I
went to WFG, that's where I learned the power of team building, which later when the eXp popped up,
that's kind of how I identified that opportunity. But yeah, so basically I went from on the poker
to insurance to real estate investing. But I picked these paths in life from people I saw successful at the poker table.
And I saw patterns of their life and what they did, listened to their stories to decide where I wanted to go with my future.
So that's why mentors are important.
We're studying the stories of our mentors to say I'm just like them.
I can see that they had a past.
They did something in their present that created the future that they wanted.
I need to figure out what they did, study them and look for the patterns that they applied in
their life. But that's how I kind of got into real estate. And did you find a real estate mentor?
Many of them. Yeah. So like if you guys are trying to find mentors that are successful,
they don't need more money. What they need is less time, less stress. And so what I did was I went,
if you guys are trying to get into investing, I went to a lot of the biggest REI club,
real estate investment club owners in Dallas.
And I was like, how do I get into proximity with these people?
They don't need me.
What am I going to do?
So I offered to do stuff that they didn't want to do,
that was an annoyance for them.
So I started working the check-in desk for their clubs.
People come in checking in.
I'd work the email list.
And what that did was I'm helping them out,
taking something off their plate because they don't need money,
but this is an avoidance of stress and time for them.
And then because most people that are successful want to help the next generation,
they see you as part of them in a way.
They see you as like the past them.
And so most of them are trying to help.
And then also by getting in proximity with successful people like that,
you get inside their network.
And so then a lot of my older mentors would introduce me to certain people.
And this is going to shave time down
on your scent to hitting your goals big time.
Absolutely.
So yeah.
But you have to take what they teach you
and actually do it.
We're talking about books and learning.
But if they tell you what to do and you don't do it,
then you're just operating off your own thoughts.
And then at that point, it doesn't even matter.
But that's why if you're trying to find a mentor,
figure out how to take time and stress off their plate,
and they'll let you into their life.
Yeah, and during this transition from poker to real estate,
you were actually 100K in debt, right?
I went into afterwards.
So after poker went away,
I made some bad decisions.
I gambled off most of my money.
This time I was driving sports cars, diamond white,
like had a good life.
I had to move back home with my parents,
literally into my sister's bedroom
because my bedroom was storage now. It's kind of the joke. So I had to move back home with my parents literally into my sister's bedroom uh because my bedroom was storage now it's kind of the joke so i had to move back
into a little room twin size bed bar stool trying to figure out life and um yeah so basically
basically i had to start over uh what did you ask me you were 100k in debt yeah so so where i went
into debt was paying for high ticket coaching so i decided i was going to go into real estate i was
doing insurance and i put up like 35 grand to go into one of those big ticket coaching
companies and they kind of screwed me over. And then I started spending a bunch of money on
marketing campaigns that I didn't practice on communication. So one of the things is I help
entrepreneurs focus on communication skillsets first before they start spending a lot of money
marketing because I was getting the phone to ring, but I couldn't take the phone call to a contract.
So there's no point to learn marketing skill sets until I learned communication skill sets,
how to start conversations, how to exit them, how to control them, the questions to ask.
And so I got myself into a hundred grand debt. And what happened was I was in a very dark,
depressing point this time in my life, but YouTube was there. And I was watching free
YouTube channels, teaching myself how to build WordPress websites and optimize and SEO and learn
internet marketing. And I built the number one house acquisition websites in Dallas, Texas for
some of the biggest keywords. Like we buy houses, Dallas, sell my house fast Dallas. And I started
generating leads inbound through the internet is really what happens. So when I talked to
entrepreneurs, one of the, one of the limiting beliefs is I need money to build a business.
You need a goal big enough in your work ethic now because social media, I mean, look at what you're doing here.
How many people you touch on a daily basis is unbelievable.
So as long as you have the work ethic,
social media is the vehicle to get you there.
You don't need traditional dollars to run a marketing campaign.
Think about like 70s and 80s.
You had to have money to run your business.
An actual lump sum sitting there to pay the bills.
Right, billboards.
Yeah, you don't need that now.
And so that's where I started generating leads.
And I went from like 100 grand in debt to even one week,
I made like almost 100 grand wholesale deals.
Holy crap.
And then I wholesale houses.
Then I took the money that I was making from wholesaling.
I started flipping properties.
And then I started building my rental portfolio,
which the main reason I went into real estate was passive income,
residual income.
And then that led me to the creative financing space because I was building a rental portfolio,
but I ran out of kind of operating capital. So I got pinched with my business. So what I did was I
started selling those properties on owner financing. So when you sell property on owner financing,
you take the down payment money on the front side. So the front side, there's a cashflow position.
So I was bringing in down payment money. I'm still in the residual income side in the middle
because I'm not the landlord. I'm a lender now. So I'm getting still
cash flow in the middle, but I'm avoiding the back and expenses on the business because now
if an HVAC goes out, they own the property. I'm not the landlord anymore. I'm not the owner
property. I'm just a lender. So I went into creative financing space, started creating notes,
and then I did mobile homes and land deals and things like that. And then I started a YouTube
channel called Investor Army that I was pretty active on up until around the pandemic time.
Long story. Not sure why I shut that one down, but I'm actually revamping it up. But that's where I
started teaching people single family residential investing strategies. And then as that channel
grew, that's when the eXp Realty brokerage model was just now kind of taking off and everybody
started reaching out to me about eXp Realty. Have you heard of eXp Realty?
And I wasn't actually licensed at the time.
So I actually got my license to join eXp
after two years of kind of blowing it off.
I see it in a lot of Instagram bios.
So is that basically the largest real estate brokerage
in the country?
Biggest independent brokerage.
Independent.
Now there's some conglomerates and franchise companies
that are a little bit bigger by age account.
But as far as an independent brokerage,
we're the largest independent in the world.
Got it.
And fastest growing company to get to the size
that we have in history of real estate.
So essentially, our founder was a tech guy,
Glenn Sanford,
and he spent part of his career working in tech,
and I think he was at AOL.
So when the last financial crash happened in 2008,
a lot of brokerages went out of business
because of expenses.
The revenue side was
agents were selling less houses. You have a front door and a back door.
Incoming revenue and then expenses.
And so expenses was what was putting
people out of business because they weren't bringing in revenue.
But the biggest expense a real estate
company has is the brick and mortar office
and the management of that office. So he had
an idea of what if we get rid of the brick
and mortar office, create a global technology,
a virtual metaverse, essentially a virtual building in the sky, and we operate with the
reduction of not having brick and mortar expenses.
And so that's really what he did.
He created the first cloud-based brokerage, three-income stream model.
There's a seven-tier override revenue share growth model, very similar to how different
companies operate, like how PBD made its money initially and then Ed.
And so similar thing is we have a seven-tier override team building model.
Wow.
So there's no physical locations?
Not from the corporate team.
I mean, you can have an office if you're inside the company.
As an individual broker, you just have a branch office.
But it's your choice as an individual owner.
Like I could go get one if I wanted to, but I don't have to have one.
Yeah.
That's impressive because a lot of people during COVID couldn't make that switch from in-person to virtual.
Well, they have to.
You can't compete against...
Depending on which business model
you're in, which industry, but there's certain models
in business now. There's just no
way you can compete unless you go digital
because if your competitor is able to drop overhead
expenses, then they can offer a similar product
for less and still have a bigger profit margin.
You can't compete against that. It's a lot of of people, I mean, how long do people want to
hang on to their horse? I live in Dallas, still go to Fort Worth and still see people riding a
horse through Burger King. People always hold on to it. But how fast the world's changing now with
AI and stuff, if you cling on to the past, you're three to five years away from being competitive
in the future, whatever you're doing, You have to constantly stay on that front edge.
Absolutely.
Now, you mentioned passive income earlier,
and that's a term you hear a lot in the real estate space.
For sure.
In your experience, is it truly passive at your level?
There's no such thing as passive, like passive, passive income.
There's different levels of passive income
on how much time and money it takes to maintain that passive income stream
and how much time and money it takes to scale that passive income stream. So like you build a rental portfolio, it's making 20K a month,
don't water that seed and ignore that business for a while, guess what's going to happen?
Tenants are going to stop paying you, properties are going to have deferred maintenance. So there's
different levels of reoccurring or residual income, but there's nothing truly passive.
Even if you're just a passive money lender, as a lender, let's say you're flipping houses,
I'm lending my money to you. I still have the communication back and forth with you.
I still have to go through writing the documents up.
It's not a lot of time, but there's still focus on the business.
And then it's not just, so you have to look at residual income
on how much time and money and effort it takes to get there
and then how to maintain it.
Do you have to keep putting money into this business,
like renovating your rental properties to keep that cash flow?
Or in a team building business like I'm in,
if you don't talk to your agents
and don't support your agents,
they're going to leave.
So there's maintenance to that residual income stream.
Now, if you stop putting time into it,
you're going to have any passive recurring income stream
come in for a while.
But over time, it's going to start to self-liquidate itself out,
if that makes sense a little bit.
100%.
And then it's like how much money to scale it.
How fast can it compound?
So the reason why I like a growth model like what we're doing here
is it's exponential leverage.
To double my cash flow on a single rental property,
I have to buy the same rental property, do it again.
It's a linear growth model.
Buy a house, fix it up, put a tenant in it, finance out, do it again.
Whereas an agent can come into the business and go track multiple agents,
and I can track another agent, I can track multiple agents. So it's an exponential growth
instead of a linear growth model. So if you're trying to build a big reoccurring income stream,
you want to look for things that have exponential growth to it.
Yeah. I'm sure you get asked a lot about work-life balance, given your financial success.
Do you feel like you had to sacrifice a lot to get to where you're at?
Oh, for sure. I tell people, because I get this question a lot,
I don't believe in balance in the beginning of building a business. I believe there's balance
later. So I worked 1,100 days straight in the beginning of my business, not because I wanted
to, because I was in debt. I was terrified I was going to lose my life. So I probably put in a
12 to 18 hour day for like seven years straight.
Holy crap.
Yeah.
And then as I built my businesses, then I was able to find more balance later
because now you have the money freedom.
And you can't do it in the beginning.
You need to condense your workload in the beginning.
Agreed.
As fast as you can, get it up there, and then you'll find your balance later.
But now, I mean, if I don't want
to work again, I don't have to. I work because
I choose to now.
I have ultimate time freedom now.
But in the beginning, I had no time
freedom, but it was a choice. But I knew
if I condensed all my time in the beginning
that I'd get to where I was trying to get to on the back end.
So it's a choice. It's a sacrifice.
Do you give it up today, or do you
give it up tomorrow? And most people want to go slow and incremental.
I'm going to work 34 hours a week this week, 34 hours,
and then instead of just condensing it and just running full steam.
100%.
Similar story with me.
Yeah.
Yeah, I worked five years straight, seven days a week, 12, 15 hours a day,
and now I can chill.
Yeah.
I can not work.
And this is just fun, man.
Yeah.
And it's not like if you want you want it bad enough you'll do
it people that are not doing that it's they haven't emotionally involved in the goal they're
trying to chase enough they just really don't want it right but like when i like it wasn't a
question like every day i woke up it just what it was like literally saying eat sleep whatever
you're doing that is what it is for the beginning of the business yeah and if you're not willing to
do that probably don't go into business and that that goes into my next question, actually. So why do you think most successful entrepreneurs
are lonely right now?
Because for one, like most of them are introverts, for one.
And just naturally, that's why they're successful
is because they don't have the temptation
of being an extrovert,
meaning always wanting to go out partying with friends
and be around other people.
And when you have your full attention of your time
and focus on your own,
you can concentrate and you can also, you don't have as many distractions being an introvert
i think also as you become successful it creates a weird psychology gap in your mind how you look
at others and also how you think they look at you and and this is why successful people stay around
successful people and most people kind of birds of a feather flock together and as you start to
become successful you realize there's not that many successful people.
And then also the other successful people out there,
they're super busy.
And then there's a little bit of time they want to give it to their direct,
close friends and family.
That's true.
And so it's a combination of lots of stuff.
But to really build something big,
like a big business,
it takes an incredible sacrifice and focus.
And you spend a lot of time alone.
And you get used to being alone.
And then the same thing with other entrepreneurs that did that,
and then you've got a bunch of awkward introverts
that sometimes hang out.
And you'll have periods going from introverted to extroverted,
but I think that's a lot of it.
And then it's just also how you look at the world
and how you think changes along the way on the path of success
is really what you're evolving as a person and then you just can't have normal conversations
with the average person anymore because you're in like a different world that you kind of created
i can't i it's cringy to me yeah talking about sports or whatever like i just can't do it people
like for super bowl they're like you're watching super i don't know who was in the super bowl
yeah for real but growing up i did yeah you know that was
normal but that's just a mindset shift and it's because you made a decision you wanted a better
life yeah and that's i would say 80 of my guests are introverts for sure when i go to conferences
and crypto conferences or whatever and masterminds almost everyone there is an introvert yeah yeah
it's definitely related right introvert and success oh for sure yeah it's very common yeah i
don't i mean there are extroverts that are successful,
but I feel like it's way harder.
If your energy and your excitement in life
comes from being around others, what do others do?
They take from you. They take your time.
They screw you over. They cause problems in your life.
Your friends screw you over.
You're going to have all those relationship dynamics
that create distractions and problems and ability to focus.
Then you're always sitting and grinding long hours. You're always, I wish I
was with my friends. I wish I was hanging out with them, you know, instead, you know, so basically
like three and a half years, all I did was I worked all day, every day. And then on Sunday night,
I'd go to the movie theaters one time and I couldn't even afford to go to like the normal
movie theaters. I would go to the dollar movie theaters, which are now like 20 bucks. I didn't
even know that was a thing.
Dollar movie theaters?
Used to be.
Wow, that sounds amazing.
Yeah, they're like 20 bucks now,
plus they upsell you on food and drinks.
Oh, for sure.
And then I was like, I couldn't even,
I was sneaking like,
talking about Walmart brand snacks in.
I used to do that too.
But I tell people, and so I did that for years.
Well, because I did that,
I was able to become a successful entrepreneur.
Now everybody going to,
that has to get up to go work a job on Monday because of the nine nine to five job well now i can go to movie at midnight on a sunday
night that once the movie's been out for a couple weeks and there's nobody in the movie theater so
when i went to see creed i remember i was the only one in the movie theaters like a thousand person
movie theater and i was in there and i was jumping up around doing stuff like shadow boxing
and i just remember being like this is if you're willing to pay the price of sacrifice long enough,
you get to have this type of life
because everybody's going to work tomorrow.
And I have the freedom to do whatever I want with my time.
Now, in the beginning, you don't have that.
But if you work hard enough and stay consistent long enough,
you'll get there.
And I believe anybody can be successful.
I think that how you hear like 95% of businesses fail,
that's an aggregate of bad information and data points.
That's everybody that started something for a week and stopped,
six months and stopped, three weeks and stopped.
But if you took everybody that put a five-year grind like you did
and went into ghost mode and sat behind scenes and really gave it their all,
put all their money, all their hope, all their heart,
every sacrifice in line,
I bet you people that build successful businesses way over half.
Probably higher, yeah.
If not more, if not everybody, if they never give up at some point
because you're going to fail on a number of them yeah social media is glorified
entrepreneurship people think it's easy it's really not yeah i mean look at you it took you
seven years to make your first profit yeah i try to tell people like people are like why don't you
vlog your life i'm like nobody wants to see someone sit in a room for 16 hours do zoom calls
and handle phone calls yeah so one of my mentors, he's like, I was watching him work in his office all the time.
And I was like, so you're trying to think, when you're looking at someone from the outside
that's successful, you're trying to create in your mind what they do, how they act, what
they're doing.
And he just sits there all day in his office.
And he told me one day, he's like, Connor, business isn't sexy.
It's consistent.
It's just doing the same boring things that you know work over and over and over and over
until you get the money, whatever your goal is goal is yeah and uh it really is business is not that
exciting behind the scenes it's really not yeah i sit in my office probably eight hours a day yeah
but the future outcome that you could have in life with the income and the things that you create
with doing that non-sexy thing for long enough is the sexy stuff that people flash on social media, the cars,
watches, the lifestyles, the traveling, and this is what people want. They want the outcome without the sacrifice to get to it. Yeah. And you said you went through a phase where you were buying
cars and stuff, right? I did that with my new money. Yeah. So when I was young, this was before
I became an investor. So when I was young, I would, yeah, I'd flaunt it. So you know people
that have new money and old money.
That's why you hear like multimillionaires next door,
you don't even know who they are.
And some people are every single thing they have,
they're letting the whole world know about it.
And so I had it all, and then I lost it, and I had to start over.
And as I went into the vesting space, I was like,
why did I waste all this money on all these $1,000 nights at the bars with my friends?
What if I invest this money?
So I shifted.
As I get a little bit older, you get a little bit more mature, and you learn from stuff but uh in the beginning when you make money you spend it all instead i should have invested so i made
enough money by the time i was 25 playing poker that i never had to work again in my life if i
had taken that and invest it right wow could you imagine about crypto back when it was a hundred
dollars bitcoin uh about rentals and things like that. But instead I spent it.
I bought diamond pinky rings and diamond watches.
I was a tool.
I think a lot of people go through that phase though.
You have to.
Yeah, you have to.
You have to lose it all once, I'd say.
People that I go in business with,
if they haven't lost it all,
it's actually a red flag for me.
It's scary.
And that's good to bring it up because it's okay.
I think a lot of people think everything has to go perfect and the reason why they're if they're
not losing all they never took a big enough risk and if they're not taking a big enough risk they
may be able to build a business that makes money but not like the money that they have as far as
the big goal that they have in their mind like if you want to make seven figures a year you're
gonna have to take a risk you're gonna have to risk your time i mean there is many times where
like my bank account was like a crop a plane flying over crops and i was about to go out of business i had maybe like
a month left i'd borrowed everything from every person i have every credit card every account
that i maxed out and i'd do a deal and i kind of get up and then i kind of do this yeah same yeah
it's part of the game i put it all on the line literally i put it online you have to man it's
that conviction in yourself though if you believe in yourself it's like people don't want to take a risk and they're like oh i don't want to fail i
don't want to have anything it's like you're already failing like you got if you don't have
any money bank account you don't have the life you want you're already failing so go for it swing
for it you know like show up tomorrow go to work 16 18 hours do it again every single day until you
get to where you're going yeah especially when you're younger before you have kids and stuff
that's the time to really take a risk. A lot of people die with regrets.
Oh, for sure. And because of social media, you can start over. I mean, obviously,
don't make a catastrophic mistake. Don't be crazy, but you can start over. I mean,
actually, I wasn't making money in business until I lost all my money. So how did I go into debt?
Making bad decisions. Sometimes when you have money, you make quick,
irrational decisions real fast
because you're not thinking.
So like when you have millions of dollars,
you're not analyzing every dollar
in your bank account.
And so once I went into debt
and got 100K in debt,
that was when I'm like,
okay, this is how I started
making better decisions.
So I was massively in debt
before I started doing deals.
I had money,
I didn't do deals.
So the money that you have starting out a business
is irrelevant
to what happens in that business going forward.
It's the energy that you put in and the ideas
and the decisions you make over time.
I love that. Connor, it's been fun. Anything you want to promote
or close off with?
Go check me out on Instagram.
I've got my Investor Army channel out there.
If you're interested in investing, still hundreds of videos.
I'm building out a new channel under my personal name. Other than out there if you're interested investing still hundreds videos and then i'm building out a new new channel under my personal name but other than that uh if you're
interested in a real estate agent globally anywhere that exp operates if you want to work
with us just hit me up and uh and that just grateful to come on here absolutely uh have fun
and you know come check out the show and cool we'll link it below man thanks for coming on
okay yeah thanks for watching guys as always see you next time