Digital Social Hour - The $50K/Month Secret in Senior Care Homes | Boris & Amanda Palomino DSH #1295

Episode Date: April 4, 2025

💡 Discover the $50K/Month secret in senior care homes with Boris and Amanda Palamino! In this eye-opening episode of the Digital Social Hour with Sean Kelly, we dive into how this dynamic duo turned sacrifice into a booming business. Learn how they went from living in a 300 sq. ft. ADU with their kids to owning multiple senior care homes and generating life-changing income—all while giving back to their community. 🏡❤️ Packed with valuable insights, this episode uncovers the untapped opportunities in residential senior care, the power of customized care, and why this industry is recession-proof. You’ll hear inspiring stories, insider tips, and how they’re mentoring others to succeed in this rewarding field. Whether you’re curious about starting your own senior care business or looking for ways to plan for the future, this conversation is for YOU. 🌟 👉 Don’t miss out! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 00:33 - Boris and Amanda's Journey in Senior Care 04:59 - In-Home Care vs. Senior Care Facility Costs 10:00 - Aries: EMF Protection Solutions 11:45 - Launching a Coaching Program 17:46 - Earnings Potential in Residential Care Homes 23:30 - Heartwarming Stories from the Elderly 28:55 - Documenting Seniors' Stories 32:48 - Overview of California Senior Care Legislation 35:50 - Best Practices for Running a Senior Care Business 37:06 - Benefits of Therapy Dogs in Care 39:08 - Finding Therapy Dogs for Seniors 39:30 - Conclusion and Final Thoughts APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Boris & Amanda Palomino https://www.instagram.com/borisvpalomino/ https://www.instagram.com/theamandapalomino/ SPONSORS: AIRES TECH:  https://airestech.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #assistedlivingcosts #homecarebusiness #healthadministration #respitecare #whatislongtermcareinsurance

Because there are social security homes out there. Mm-hmm. They're terrible. I bet. They're awful because they don't, I mean, they, what social security, what SSI is paying, what, 1300, 1200 a month? Oh, that's nothing.

It's about 1400 now. It just raised it. It just raised it. Yeah, you can't live off that. No. You'll be eating the poorest quality food. Exactly. You'll be in a bad area.

All right, guys, Boris and Amanda here today. We're going to talk senior homes. Thanks for joining us, guys. Thanks for having us. Yeah, thank you for having us. Thanks for the opportunity. Absolutely. When did you guys get involved with this industry?

Ten years ago. Ten years. We've been doing this for 10 years now. Real, you know, quick shot of it. We were not in medical. We were not anywhere near this field when we started. I was in automotive. I moved up the food chain and the automotive industry. She was in corporate America. And my sister, she opened up two homes in West LA. And she's the one that told us like, Hey, you should, you should open

one of these homes. I was like, hey, you should open one of these homes. I was like, dude, you're at your mind. I would never do that. That's not for me. I was like, that's not, no way. We wanted to start our own business. We didn't know what. And so then we would just go and help my sister out.

And that's how we started learning the business. We're like, you know what? We're gonna do this. We're gonna do this. So I'm gonna let you. Yeah, so when we first started our business, we didn't have money to start. So, we gave up our primary residence, moved into the 300 square foot ADU on the property. Wow. Yeah. Huge sacrifice, right? And I also had

a one-year-old at the time. Geez. And we just wanted a way to stay home with our daughter, to raise our family, not have to hire anybody, not have to send her to daycare. So we found the perfect opportunity in a residential setting to also care for seniors while I was raising my family. So fast forward two years, our business did so well, we were able to afford a second property in LA.

So that tells you a lot. Yeah, it ain't cheap in LA. It's not cheap. It's gotten worse. Yeah. Exactly. So we were able to afford a second property. Day after we closed escrow on that property,

I find out I'm pregnant with my son. So here we are, four of us with two dogs, two labs, and a 300 square foot ADU. That's insane. Yes, but I think people don't realize how much sacrifice it takes to become an entrepreneur and all the hours and late nights you put in making this dream of yours

become a reality. So we just kept steamrolling. We were extremely successful, and we just wanted to see our business grow. And we now have three locations in LA, middle of construction on another property right now. Just go to another property. Yeah.

You guys love LA, huh? No, really. You know? No, no. No, anyways, I love my Cowboys. I love Texas. We love Texas. So it's funny you bring that up because we were going to move to Texas this year.

And the last year we were just gonna sell our company, just be done with California. It's just California is over-regulated. It's just, it's not a good family environment. It's not, they don't have the values I do. It's different. But anyhow, we hired a business coach and he was the one that was like,

dude, what are you doing? You'd be so stupid to sell your business. Like, do you realize what you're doing? Like, do you realize the opportunity in front of you? And you should be coaching. You should be coaching people to open these homes. Right. And I think, you know, you look,

you miss so many opportunities when you just dive your head in and you're doing the work in day in and day out. And you miss all these other things, right? And so that's when we started looking for mentorship and working and expanding. And so here we are. But to, you know, is LA, it's okay, it's home. It's where I grew up and we grew up and that's where family is. But it's good for business.

I'll go there for a day a month, but I can't stand it for more than a few days, personally. Yeah, I mean it's interesting you say it's good for business because for our business it actually really is great for business. So we own residential senior care facilities. In California you're allowed to have six seniors in a residential home. Your neighbors don't even know you exist and that's a California loophole. You don't have to deal with zoning laws or conditional use permits. You're still considered residential. Oh, wow.

So we get to become real estate investors. We own the properties we run our business out of. So our business pays the mortgage. Smart. Very. So all of our properties that we own are true assets because you already know, you know, real estate too. Properties are not assets.

No. Grant Cardone said that to you. Yeah. Yeah, he said it's the worst investment you can make. Exactly. So for us, my business pays the mortgage and we still get the equity, the appreciation, all of that, right?

So now in LA specifically, there's a lot of programs that have been rolled out to help low-income seniors afford housing in the residential settings because we're considered boutique and custom care. Oftentimes you like, I think you mentioned this on a podcast recently and you're like nursing homes, like, oh God, no, like I never want to live in a nursing home. They're terrible. Sounds miserable to me. Yeah. And it really does. 90% of our clients come from the large nursing home settings because they just don't have the proper ratios.

I'll let you get into that part of it. Yeah, because it's like a 20 to one ratio for them, right? Yeah, it is. And then also the levels of care are different, right? When you're in the big box facilities that have, you know, 100 beds up, 200 beds, whatever, it's more like an independent living. So these people, they're just doing their own thing. It's almost like a resort, right?

But then as they age and plays, they need more care. And so then at that point, what are the options? In-home care, where they go to their home, they have somebody, right now to have somebody come into your home to care for you 24 hours a day, you're looking at minimum 20,000 per month. Damn, that's a lot. Here's the funny thing that I always talk to people about,

you're like, you think retirement, right? What do you think? Flip-flops, Bahamas, travel, right? No, your retirement, you're saving for somebody to care for you when you get older. Because we're living longer. Technology, medicine, it's allowing us to live longer. Right, and the average person retires

with like barely any money these days too. Yeah. Correct, correct. Because the generations we're caring for right now, they were very good with their money. I don't know what's gonna happen with the generations coming in because we're not doing a good job with the money, right? There's long-term care insurance, which is, it's a big thing.

Anybody 50 and up should really look into long-term care insurance. There's a lot of good companies out there. But what we do is we, you know, we're in a residential setting, as we mentioned. We can only have six seniors. And so we customize the care. Now we're not a medical facility.

A lot of people say, are you medical? No, we are a social model of care, not a medical facility. And so what we do is we partner with the residents, primary health, if they have home health, them with them, hospice, because we do all the way to end of life care. Got it. And so we're partnered with them, them with them, hospice, because we do all the way to end of life care. Got it. And so we're partnered with them to work with them.

So we are considered, well, we're administrators, but we're also caregivers. We don't hire nurses, doctors, anybody. Really? We're caregivers. Wow. Yeah, and so as administrators, certified administrators by the department

of social services, we are allowed to train our caregivers. There's certain things our caregivers and us, we're not allowed to do because we don't have a medical license. But for anybody out there who is a nurse or has a medical license, injection, suppository, some of those sorts of things, that we're not allowed to do, they are allowed to do it. And then you can also, what we do in our homes, you partner with home health agencies, hospice agencies,

you work with the primary doctor, where they send the medical team into your care facility. So our seniors, they don't have to leave the home. There's so many services that are brought in. So there's telehealth visits now, there's phlebotomists that draw blood at the facility, and there's mobile x-rays, there's mobile dentists, there's so many in-home services available now that our seniors, when they come to us, they can come to us from

independent, like if they're independent, all the way through end of life and they don't have to move if they decline in their condition. Yeah. Or I think you had mentioned, you know, retirement, people are retiring young age. Well, we've had seniors in our care facilities, 65 years old, with full dementia, can't even recognize their family members anymore. Damn. Can't have full conversations, can't even speak. We've seen a full spectrum.

So talk about perspective on life. Enjoy your life now. Live your life, enjoy it, but also come up with a plan so that your family doesn't have to worry about what to do when you get to that age of needing care. You're set up also. It's an amazing industry to get into

and it's provided us such an amazing lifestyle. We get to travel, we've got kids, we're at all of the sporting events with them. Our kids are super active in everything. My son is eight, my daughter's 10, there's golf, there's jujitsu, there's football. We're at it all because we've created that balance where we get to actually actively participate

in their life as well without having to, you know, be sitting behind a desk all the long. Beautiful. We're also very involved with our kids' school. Yeah. That's important. Very important because a lot of people like to complain about the school and what's going on, but they don't take the time. Yeah, they don't take action.

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And that's really the reality of why we started a business, to be involved with the family. And it really, if you do something for reasons other than money, you will be successful. Your heart's in the right place. I really believe you're gonna be successful. Can't only be money. It can't.

It's not long-term. Money is just a tool to do other things. Whether it's good or bad, money is just a tool. And if your objective is money, then that's not a very good... No, that's when you see burnout, that's when you see mental health issues. Right. Yeah. You have to truly enjoy what you're doing.

So as true entrepreneurs, last year, because we were bored like most entrepreneurs what you're doing. So as true entrepreneurs, last year, you know, because we were bored like most entrepreneurs, you're bored, you've got nothing else to do, let's start another business, right? So we, we started a coaching business by accident. Actually, we were on another podcast and somebody found us on YouTube and they're like, that is amazing what you do. We're not far from you. We want to learn how to get into this industry. We're extremely interested. Let's set up a meeting,

we're like, sure, we'll talk to you guys. And so they came over, we sat down, had a conversation about what the industry is, went through the full steps to get started, they're like, perfect, we wanna sign on, how much? We're like, Boris and I start each other, we're like, hmm. I just throw a number out there. I don't know. Oh yeah?

I was like, this number. And they're like, where do I send it? I'm like, shoot. And I was like, I'll send you a link in 30 minutes. And so here I was on StandStore and I'm like creating it on the spot and then sent it over and they signed up. I'm like, there you have it.

We have a coaching program. So now, you know, it's been a few months so it's all built out now. We've got several students and it's so amazing to see people take action and not just sign up for something because it's like the new fad out there. Like, you know, they're legitimately purchasing properties

that will become investments and converting them into senior care facilities so that they can help people in their community. There's so many seniors that need help right now. And it's such a feel good business knowing that you're making an impact. When you hear the stories and you see meet face to face with families looking for mom or dad who fell at home

or who need assistance or they're just burnt out. Children are just burnt out and they're getting injured themselves. So being able to help them feels so amazing. And then, you know, just in the city and the involvement that we have in our own community. Yeah, we make sure to give back to our community, our city that, you know, where we're based out of.

We've always, you know, we sponsor the golf tournament for the police department, our fire department, because our paramedics, it's a small city, it's out, you know, 15 minutes outside of LA. So it's small. And so the, you know, the fire department, we know the chief, we know a lot of the paramedics, so they, you know, we call them 911 for our facilities,

they come out, so they know us. So it's very important to give back, you know, that's one thing that we've always kept in mind, giving back to the community, because if they're giving so much to us, that it's the least you could do. Yeah, community is super important. It's very important.

It's it's something we've always talked about and everything that we're doing. We're teaching our kids, right? Give back, be grateful for what you're doing and whatnot. But touching back a little bit about the coaching program that you talked about, there's a lot of people that have called us and they're like Airbnb, you know, a lot, we're getting a lot of people from Airbnb. Yeah. They, that market crashed, right? It's going bad.

Yeah. It's, it's bad because it's over oversaturated and now they're being over-regulated. We're the opposite. Who would really want to lobby against us? It'd be, you know, you think about it, what big industries out there, insurances and pharma, or really helping them. Because if we can keep seniors out of nursing homes, a nursing home stay per month,

it's about 50,000. Geez. We had this one resident that moved in a few months ago, and in his discharge paper, there was a bill for his one month stay. He had a stroke. 50,000. Oh my gosh.

One month. That was billed to insurance. That's insane. Yeah, and so you imagine if you don't have the proper insurance, you know, and your insurance only covers you for so long, what do you do now? Right.

So, once again, we offer an affordable option for people to place their loved ones. And as Amanda said earlier, I call this one, you know, there's industries that are called the oh shit industries. Like, oh shit, what do I do? Funerals, we're one of them, you know? It's like something happens, you're like,

oh shit, what do I do? And so that's us. And these families, they don't understand, they think that out of nowhere this happened. Well, one thing we're seeing a lot is dementia. Alzheimer's being a type of dementia. And people don't realize you really start dementia at your early 30s.

About early? Yeah. You know how you always say like, oh, where did I put my keys? Yeah. Or, oh, what did I just tell? We just had this conversation yesterday. What was it about? Or who did I just meet you? Yeah. Or, oh, what did I just tell? We just had this conversation yesterday. What was it about?

Or who did I just meet? Yeah, I could see that early onset Alzheimer's, they call it, right? Yeah. And so then when it's like noticeable and full blown, as Amanda said earlier, like they don't recognize a family. They're hating the family. Blah, a scary.

The daughter, hey, you're this, you're that, calling them all kinds of names. And so for the families, it's emotionally taxing. It's physically taxing, financially taxing. And so when they come to us, they're just, they don't know where to turn. Right. And so we work with placement agencies.

Placement agencies will, you know, they have contracts with like the hospitals and nursing homes and then they refer them to us. Along with, you know, us now being in the industry for 10 years, we, you know, we have a good reputation. We've been very blessed to never have a deficiency because DSS always checks our homes every year, which is good, right?

So we've never had a deficiency. We've always ran a clean home. Nice. And so they were one of the preferred homes in LA and the families don't know where to turn. So for anybody out there who needs help with their seniors or loved one, look for plaintiff's men agencies.

They help you for free. So they're the ones that contact us. Really? So they'll give you clients for free? Not to us. We pay. Oh, got it. We pay the referral agencies, but the families don't pay. Oh, wow. So it's a win-win, I guess, because you're getting a long-term client and they're not paying too much. Correct. Yeah. And so,

and they will assess the situation too. They will see if, you know, what, you know, what place fits them or whatnot. But talk, going back a little bit about the, our coaching program. I was mentioning Airbnbs, they're tanking, right? So we help the insurance companies and pharma. Like we're not tapping into their pockets, we're helping. And so there really isn't nobody that's gonna try

to shut this industry down, like Uber or Airbnb kind of thing. Right. And so a lot of these people with Airbnb are calling us and saying, Hey, what do I do with my investments? And we've turned people down from our coaching program, because if your heart is not in senior care and wanting to help seniors, we're not going to, we're not going to accept them.

Wow. Because there's a lot of bad homes out there. I mean, we've talked about that earlier. Yeah. You mentioned that. And we don't wanna contribute to that. Yeah. We wanna contribute to the lives of these seniors

and help the families. I love that. Yeah. So we talk about that, like, what's, you mentioned nursing home, never want, okay, what's so miserable? Like, what's the first thing you think of when you hear nursing home?

Just bad emotions, 20 to one ratio, not a good way to go out, in my opinion. Yeah, I agree. So, in a residential setting, we get to customize everything we do for the seniors. We have family inputs, we sit down, have a full-on meeting. But because it's so small with only six seniors, you know, think about it.

You've already lived this long, independent life, and now you're living in a home where, or even a nursing home, where you're being told what to do all day long. You know, in terms of dementia, that's actually a good thing, having a routine, but also having the ability to say, I really don't wanna do that activity.

I don't wanna play bingo again today. We did that yesterday. I wanna read a book today or I wanna do something else today. So they have the freedom to make those decisions and to kind of customize what their day-to-day looks like. In comparing nursing homes to residential settings, on average, in a residential setting,

your monthly cost is anywhere from five to $10,000. Shared room, private room, depending on what the preference is for the family. The area, of course, makes a difference too. As an owner of these facilities, after your overhead, after your mortgage is covered, you're actually netting about 10,000 per home. Wow.

So talk about an investment. Yeah, absolutely. Is that per month or is that 10,000 per month? Wow. And that's after the home is being paid for. Yeah, that's phenomenal. So we call this the McDonald's model. Yeah.

McDonald's is not in the business of hamburgers. Real estate, right? Real estate. And so this is what you're doing. You're able to grow your portfolio on a residential home and have a business that is recession proof. During COVID, we were very blessed. I mean, we've been blessed for 10 years,

but during COVID, people preferred our homes than the big nursing homes because there's not a lot of people coming in and out. I mean, caregiver ratio is two to one for us. So the quality of care is there. And so you're able to grow your portfolio at the same time. Now, there's people, like one of our properties,

it's a lease. So you can lease a property also. If you don't have enough. If you don't have enough. California obviously is really expensive. Right. So that is another possibility. And that's, we have one of our students,

we were on a call with them right before we came out here and we helped them negotiate his lease. Wow. It was kind of based off of our lease that we have. And so there's a lot of people that are hesitant to lease their home to an RCFE, as they're known in California. There's a lot of positives,

a lot of pros to doing that versus renting it to a single family, especially in California, because of the tenant landlord loss. So you're leasing it to a corporation, you're doing a long-term lease. And as I mentioned earlier, another thing, you can ask for a higher rate than your average single family home

because you're leasing it to a business. And most importantly, because as I mentioned before, DSS comes out every year to inspect your property, you're forced to keep it in good condition. Otherwise they're going to get cited and eventually shut down. And so those are a lot of positives for landlords that now what's a drawback people are going to die in, right? But, but you're also building, you know, a business model there where if, let's say, I don't renew my lease in 10 years, you can lease it to another, but as somebody else is going to

do an RCFE, this business isn't going anywhere. Yeah. Like you said earlier, 57 million seniors right now, there might not even be enough senior homes, right? There are not. There's not. There's a shortage right now. So government has actually rolled out programs and they're called waiver programs.

In California, we have Medi-Cal nationwide, it's called Medicaid. Medi-Cal waiver programs are now available to low-income seniors if they qualify for it. And they pay equivalent rates to private pay. So I mentioned the five to $10,000 per bed in a care facility, Medi-Cal is actually covering equivalent rates to that.

Wow. Yes, so it's a great option, not only for the low income seniors, but seniors who have had pensions or savings or properties that they're selling or even the long-term care insurance that we mentioned earlier. These are all great options for seniors to pay for their care.

So there's endless possibilities. We see it often. Yeah. Yeah, I need to look into the long-term care insurance. I never heard of that. So that's good to know for my mother in the future. Oh, absolutely. I recommend it.

She's just turned 60, man. It's getting scary in the 60s now. Yeah. So she's still young. That's young. You think so? It's just turned 60, man. It's getting scary in the 60s now. Yeah. So she's still young. That's young. You think so? It's all relative, I guess. You know, I just admitted a new client this week,

98 years old. Damn. And we've cared for 64 all the way to 104. Wow. Yes. Oh, I got a story about the 104 after this. Yeah, I got to hear that. Yeah, we have so many stories we can share.

104, what a run. Oh yeah. And she was only taking supplements, like no major medications. Really? She didn't even have memory issues. That's even more shocking because by the time they're that age, they're on like five supplements usually, right? I'm on like 10 right now.

Really? I'm just kidding. No, not supplements. Medications. No, medications, no, no, no, no. But supplements, yeah. I'm like on a bunch. Yeah, supplements are different.

I'm talking about like the medication from Pharma. Oh, yeah, no, there's- She didn't take any medication. That's impressive. Just supplements. Where'd she grow up? Cause that's- She was Japanese.

That makes sense. Yeah, those Japanese. They have good genes. They have amazing genes, actually. I'm Mexican, I'm in trouble. Yeah, Mexicans don't age that as long, right? No, we eat a lot of crap. And tequila.

I think a lot of green. The tortilla and the chips and. Yeah, I mean, but the meats too, the carnitas. Yeah, pork's a controversial one. Tequila is the healthiest alcohol you can have. It is. Don't knock her tequila down. I won't knock tequila.

I have heard that actually. I like a margarita. Good margarita hits. Oh, our senior, the 98 yearyear-old, I just admitted. She survived the atomic bomb. What? She was in Japan? She was in Japan.

She survived the atomic bomb. Holy crap. Isn't that incredible? That's insane. We hear these stories often. So many. I mean, we have one resident. Yeah, we have this gentleman

and I love sitting and just talking to him. He was a contractor, but we're sitting there, I'm talking to him and he's like, I remember when I was nine years old and I was in school and the teacher came in and said that Pearl Harbor had just been bombed. And I was like, what was going through your mind at nine years old?

And he's like, I just knew we were going to go to war. I just wasn't sure if the war was going to be here and we're going to have war in America or what was happening. I mean, it's not a nine year old child. And so I said, that was your 9-11. Wow. For us, think about it. Like, I mean, how many years down the line, we're going to was your 9-11. Wow. For us, think about it.

Like, I mean, how many years down the line, we're gonna talk about 9-11, people were not around that time. So, I mean, I remember that day clear as day. And so, and then the lady who was 104, she refused the COVID vaccine. And this was late 2022, because we were fortunate enough to not have any COVID breakouts.

Oh, really? Well done. Well done. We were very thankful. They were pressuring all the elderly to get it too, which was messed up. Yeah, we were the first. We were actually, because they kind of grouped us in with nursing homes. So first was law enforcement, first responders, and then we were the second tier.

Got it. And so we had to get the shot. Damn. Because it was either that or we could lose our business. Wow, they made, oh. Yeah. That's crazy. But I did say my kids will never get that shot.

Never. Hell no. No, never. No way. That's nuts. That's I did say my kids will never get that shot. Never hell no No, never way, you know, that's nuts That's what you do as a parent though, like you do what you have to do to protect your children Yeah, we have to do we have to do to protect their business. Yeah, and so we were very fortunate Yeah, cuz we have really good staff. I love our staff. They're amazing I love every single one of them and they took it all seriously. I mean, we had precautions. We already had really good cleaning, precautions and procedures prior to COVID,

which was, it just made it easier. Like people were like, oh, wash your hands. Or you weren't washing your hands before. I'm like, don't you do that already? Some people go to the bathroom and do not wash. I can tell you that for sure. Well, I see it now. You're so much more aware of people's habits now,

I feel like. I mean, when I'm at the airport, you'd be surprised who doesn't wash their hands. Oh, I'm at the gym. We go to the gym every day and we were just walking. Yeah, it's gross. And yeah, so like disinfecting, cleaning, that's something we would always do.

And so our staff really took it seriously and we took it to the next level where we never had a COVID outbreak when it was like, it was- When everybody was, yeah. When it was like the beginning of it was like really bad. We did have a few clients down the line who had COVID and she was one of them, the 104 year old one. She had no vaccine.

She survived it. Wow. She survived COVID and her daughter said she survived the Spanish flu. Whoa. She can survive this. The Spanish flu. That's why she refused.

I learned about that in the history books. And someone actually had that in your facility. Yeah. Well, she said, I don't need the COVID vaccine because I already survived the Spanish flu. So if I can survive that, why do I need this? Yeah, wasn't that like 1912 or something? Something crazy.

I mean, you think about some of these stories that are going to the grave and they're not being documented. So that's one thing I do wanna start working on is documenting the stories of these seniors. You should do a pod with some of them. We should, we really should. We had one who lived in the Japanese encampments.

Wow. Yeah, these are stories that need to be passed on. There's a group on TikTok called Retirement House. And it's just four. I saw that. You saw them? Yeah, they've been on the pod. It's like, well, one of them just passed away, but I think it's five of them.

Oh, that's, I know them. Yeah, yeah. Yeah. But they got millions of views because it's just like their stories. They're all like 80 to a hundred years old. Yeah. You know? And I don't think we value our seniors and other cultures do.

Not like Japan, not like other cultures, cause these guys are wise. They've seen a lot of stuff. Right. It's kind of taboo though to, you know, you think about it, especially like as Hispanics, putting your mom or dad in a nursing home setting, in a care facility, it's kind of taboo

because you're supposed to take care of your own too. Oh really? But we also live in a generation where you need double income. So how do you continue to work and provide for your family? And now you have an aging parent, it's called the sandwich generation. You've got your aging parent plus young children,

you're stuck in the middle, still holding a job down and you're trying to balance both and you can't. Yeah. So that's why they seek help. And that's why they would prefer like a home-like environment versus, you know, the large institutionalized. That's a good point. Cause yeah, our grandparents generation,

just the father had to work. Yes. Not even the mother. Now it's like both have to work and some of them need two jobs. Yeah. And they got to take care of to work and some of them need two jobs. And they gotta take care of their parents and their kids at the same time.

I mean, look at the expenses that you incur in all of this. It's just, it's crazy, you know? And that's not even talking about the medical stuff, the medical part of it. It gets up there. It really gets up there. I've heard they're gonna be out of social security in like seven, eight years.

They've been saying that for a while. Oh really? But I wouldn't be surprised. And in reality, and you know it's funny, not funny, but it's, I'm glad you bring up Social Security because there are Social Security homes out there. They're terrible. I bet. They're awful because they don't, I mean they they, what social security, SSI is paying what? 1300, 1200 a month?

Oh, that's nothing. It's about 1400 now. They just raised it. They just raised it. You can't live off that. No. You'll be eating the poorest quality food. Exactly.

You'll be in a bad area. Exactly. And I mean, these homes, like you walk in there and that smell that comes to your mind, that's exactly the smell that you're gonna get. You're laughing cause you can smell it. That's a shame, man. And they're just seeing Elon exposing that fraud too,

with social security. Millions of people over the age of 140 collecting money, allegedly. It's ridiculous. It's nuts. I mean, there's just so much fraud and so much corruption that needs to be cleaned up. And there's so many people that need this.

I mean, we live in the greatest country in the world. I always talk about that because I came as an immigrant. I came here when I was seven years old. From Mexico, right? From Mexico, yeah, I was born in Guadalajara. I came here with nothing. We were dirt poor, like absolutely came from nothing. And this is like, I'm Mexican, but this is home.

America's home because it has given me my family, my business, this lifestyle that allowed me to work my rear for. And so we live in the greatest country in the world that has so much wealth, so much opportunity. They should not be squandered. And there's so much for everybody in this country, if you want it bad enough. But the opportunities are out there. You just got to want it. You got to want it.

And if you cut away the corruption, there's going to be so much more opportunity for other people. Yeah, I definitely agree with that. With California legislator, like, is that making it really tough with you guys, with all the new laws and everything? I think California is definitely the highest regulated for senior care. Absolutely. But, I mean, we've been running our homes for 10 years now that we've got it down, right?

They roll out a new policy, we need to update something, not a big deal, update it, get it done. I think it's going to help us really grow and expand to other states. Because we are the highest regulated, that means whatever state we enter into next would be a lot easier because running the day-to-day of the home, running the actual home, that applies to any state really. It's just the paperwork. So is it a lot of paperwork? Yeah, for sure.

A lot of paper shuffling happening. But I think it's also a good thing because when you're taking care of seniors, you need to make sure that you actually have or are providing quality care. We hear the stories of abuse and neglect, isolation, of seniors, you need to make sure that you actually have or are providing quality care. We hear the stories of abuse and neglect, isolation. And when you run a good clean home,

you avoid all of those issues. We get asked this question quite often actually, is there a lot of liability? There's liability in any business you get into, right? There's risk anywhere. But if you run a proper business, and not just running the actual home of it, but the backend, the boring stuff that nobody sees,

your paperwork, your documents, making sure it's all in line, then you eliminate all of that liability because you're documenting everything, you're communicating, you're making sure that you're running a clean business. And that's really what it comes down to. So yeah, it's really, I think any industry you get into,

there's liability. I agree. Yeah, I think California has done a pretty decent job, which is very surprising that they've done a good job at something. Don't hear that from Cali often. No, but they have tried to legislate some bonehead stuff and that's been shut down. But I think for the most part, they're doing a good job for senior care.

Can they do better? Absolutely. I think one of the things that they need to really look into and expand is allowing RCFE's to have a higher capacity. I know Arizona, I believe is 10. Texas is to actually in Texas your local city will let you know how many you can have. You can have up to 12. We actually have our our administrator certificate from Texas. We got in within like a day. Wow. Super easy. In California you have to

take an 80-hour course. Geez. Then you have to take a test. So just the process alone in California is a little bit more lengthy. But I think Florida is also 10 to 12 seniors per home. And so I really think that would really benefit the seniors. It'll benefit the state. It'll benefit a lot of people where if you can expand the capacity and allow us to have more seniors in the homes, that's gonna benefit everybody. And that's kind of going back to what she was talking about, the backend part of the business. That's something that for some reason,

our business is very tight-lipped. Owners and operators don't really share what they're doing. They don't really talk about what they're doing. And this is where our coaching program comes into play because we're basically showing people how to start to finish up an offer home, but not just that, how to run the home. How to efficiently run it, the business portion of it.

What things to implement in your home or day to day, how do your caregiver, how to train your caregivers? How to put activities and things that are gonna benefit your seniors, right? We lost I mean I always talk about this we when we started our business We probably lost over a hundred thousand dollars in mistakes. Yeah, we are second home that we purchased. We had a bad contractor He probably took about 50 to 60,000. Holy crap. Yeah. We, we, I mean, that house was a nightmare. What was he doing? Stealing stuff, like just stealing money and just being shady and dirty.

Listen, I, I leave it up to God. I can deal with it. Yeah. I'm the same way. I'm not going to worry about it. But yeah, so we, we learned a lot from that and that's what we're teaching our students. We also learned some tax loopholes too. So our family dog, we got him trained as a therapy dog. He's an employee of our business now. No way.

So we've got the mobile groomer who comes out, the dog toys, the dog food. I got two dogs. Yeah, well, they have to sit here on the podcast with you. I wouldn't mind bringing them to the studio. Emotional support. You should. Absolutely.

Get the guests nice and comfortable. There you go. And now it's a business expense. Yeah. That's a smart one. I haven't heard of that one. I've heard of the classic ones like the car ride offs and the jet and stuff, the meals, but the dog is cool.

We have those too. But yeah, the dog. He's a trained certified therapy dog. Wow. He's not a service dog. So a lot of people get them confused. He's a the dog. He's a trained certified therapy dog. Wow. He's not a service dog. So a lot of people get them confused. He's a therapy dog. So I don't take him to the store and do all that.

Yeah. He wears his vest, which is, it's really funny. When he wears his vest, he knows he's going to work. So he's a chocolate lab. Yeah. He's all over our Instagram pages. So you can look him up, his name is Charlie. And when he's working, he's working.

He's like, knows what he's doing, blah, blah, blah. You take that vest off. It's just like us on Friday night. I love that. We're out of work. You know, I'm gonna miss around. That's so cool. Yeah, the neighbors used to call him the meth lab

because he was so crazy and wild, just running Zoomies, is that what it's called? Yeah, Zoomies. Zoomies, yeah. I love when my dogs get the Zoomies. We also have our kids. Their employees. Their employees. And they're legitimate employees.

My kids go into the facilities. They do age appropriate things with their seniors, you know, color, they'll, you know, play bingo. Word search. Whatever. So, there's a lot of advantages and a lot of opportunities. And it's also teaching our kids a lot. Yeah, I bet.

Yeah. Yeah, during Christmas, my daughter's Girl Scout troop will come over and sing off tune Christmas carols with the seniors. That's adorable. That's so cool. The Boy Scouts come over and yeah, it's super fun. It's really nice.

I love that. Seniors love kids and dogs. Yeah, there's a lot of similar energy there, I think. A lot of innocent energy. Yeah. Yeah. It's an amazing business. Where can people learn from your coaching, hit you guys up, and learn more about this

stuff? They can send us a message on Instagram. We're on Instagram. Mine is Boris V Palomino. Yeah, you can find me on Amanda, The Amanda Palomino on Instagram as well. We've got links there. All our information is up there as well. Beautiful.

If you're interested in guys, check them out. Anything else you guys want to close off with? I mean, just once again, thanking you for giving us a platform because there really, there's need to be more awareness for seniors, senior care, and taking care of our senior community because it affects all of us. I think people think, well, I'm not old yet,

it's not gonna affect me. Well, if you don't have a loved one, it's gonna affect you, you know, sooner or later. And if you do have a loved one that is nearing those ages, it's gonna hit you before you know it. So these are things to start thinking about planning and on the business side of it we need more homes. We need to help more of our seniors. So thank you for giving us this platform to be able to share this. Absolutely. Yeah, thank you. Yeah, hit them

up guys and I'll see you next time. Have a good one.