Digital Social Hour - The DIRTY Truth About My Lawsuits: 52-0 Record SHOCKS All! | Nik Richie DSH #579

Episode Date: August 12, 2024

🚨How I Saved Google and Facebook from Collapse! 🚨   Tune in now to the Digital Social Hour with Sean Kelly, where we dive deep into the jaw-dropping story of how Nik Richie, the controversial mastermind behind The Dirty, saved Google and Facebook from total collapse! 😱    In this explosive episode, Nik spills the tea on his wild journey through the internet's wild west, facing 52 lawsuits and setting precedents that shaped modern-day social media. From breaking massive stories like Trump and Stormy Daniels to battling against legal giants like Dan Bilzerian, Nik's tale is packed with valuable insights and candid confessions. 🤯   Don't miss out on this roller-coaster ride of epic proportions! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀   Join the conversation and get ready to be captivated by the untold stories that influenced the biggest platforms on the planet. Watch now, and remember to follow and subscribe to help us bring you bigger and better guests! 🙌   #DigitalSocialHour #SeanKelly #Podcast #NikRichie #SocialMedia #Google #Facebook #TheDirty #FreeSpeech #Lawsuits #InsiderSecrets #WatchNow #Subscribe   #TechIndustryInsights #TechGiantsSaved #HowSavedGoogle #DigitalSocialHour #FacebookLegalSupport   CHAPTERS: 00:00 - Intro 00:40 - Nik's 52-0 Lawsuits 05:00 - Babbel 06:12 - Nik's Dr. Phil Experience 08:56 - Earnings from The Dirty 12:28 - The Dirty's Influence on Divorces 17:10 - Son Rex and Resulting Lawsuit 21:25 - Nik’s MS Diagnosis 25:50 - Causes of Nik’s MS 27:10 - Nik’s Biggest Stories on The Dirty 29:17 - Verification Process for Stories 30:35 - Nik’s New Business 33:03 - Where to Find Nik   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Nik Richie https://www.instagram.com/nikrichie https://sunboxshop.com/   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

As much as they touted me as this enemy, for me personally, I thought I created a very stronger generation. The culture back then was not as soft as it is now. Yeah, because now it's like, you know, you have to be super nice and everyone has feelings. A decade ago, it was, you know, you could make fun of people. You could actually tell your truth. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe.

It helps a lot with the algorithm. It helps us get bigger and better guests and it helps us grow the team. Truly means a lot. Thank you guys for supporting. And here's the episode. All right, guys, we got Nick Ritchie. He's been low key for a bit, but I got him out here on a podcast.

Thanks for coming on, man. You did it. You've done some crazy stuff in your time. Yeah, I've done it all. 52 and 0 in lawsuits. 52 and 0. That is crazy. Probably 10 million in legal.

That is nuts. In total lifetime, yeah. Was it worth it? It was worth it, yes. Because it would have been more if you lost. If I would have lost, I probably wouldn't be in America. I'd be on some island somewhere It was worth it. Yes. Cause it would have been more if you lost. If I would have, if I would have lost, I would have been, I would probably wouldn't be in America.

I'd be on some Island somewhere running from the law. Yeah. Yeah. And these were all cases with your old website. The dirty. The dirty. So it was, you know, what it was is, you know, there was no back then when I had this site, there wasn't really any structure laws.

Like it was the wild west of the internet and people didn't know how the free speech laws really worked yet. You know, my space was still on the come up and Facebook was just starting. Um, TMZ was just starting. So the dirty was just crushing because it was the only website where you can actually post real people. It's like Instagram today. Right. So, but people didn't know if you were allowed to talk about other people. So I was always getting sued for a website owner being liable for third-party content. So was it you posting the articles or was it someone on your platform? Someone on, like similar to YouTube, people were uploading other people. Um, I did say, you know, funny one-liners like, you know, why is that person's elbows fat or

something like that? Um, which got me in trouble a little bit here and there, but I was, you know, pretty PG and I try to keep it light and funny. Um, but it was, you know, it was, it was part of that culture and part of that time. And, and, uh, for me, I was battling because delusionally, I thought I was kind of like the Larry Flint of the internet. Right. So, um, and I set precedent and Facebook and, and trip advisor and YouTube, like Google, everyone came to my aid because if I went down, they all went down. Wow. Yeah. So in the end, um, we got amicus briefs. I went to a higher court, three judges ruled and, um, we won and it was supposed to go to the Supreme court. But the person that I was up against ran out of funds, just about out at that level.

It's probably six figures in legal. And not only that, it's just like, you're going up against, you know, you're going up against Google, you know, you're, you're, it's just when I had that support, I was like, oh, okay, now it's game over. But just to get there, you know, I was going through four years of hell, um, in jury trials and in Kentucky. And, and this was all over CDA, it's called communications decency act. Um, and it was intense. It was tough, you know, just to go through a trial. You're sitting there and they're just crucifying you can talk about a civilian, you know, when all of a sudden it was like, Oh, well you can only talk about a famous person or a public figure.

So the tables were turned a little bit and it was interesting. It was, it was a very, very hard road, but I will tell you once I won, I got immunity and it was no longer fun. Oh yeah. It was,

no one was suing me. I felt like, you know, the tension wasn't there. Cause every time I got sued, I was on the news. It was, no one was suing me. I felt like, you know, the tension wasn't there because every time I got sued, I was on the news. It was on Dr. Phil. I was on Anderson Cooper. I was like, I was doing all these primetime shows and as much as they touted me as this enemy for me personally, I thought I created a very stronger generation, especially, uh, especially, you know, I don't want to take, make people think, you know, of this in the wrong way, but the culture back then was not as soft as it is now.

Really? Yeah. Because now it's like, you know, you have to be super nice and everyone has feelings back then, you know, a decade ago it was, you know, you could make fun of people. You could actually tell your truth, you know? And, uh, yeah, it's, it's, it was a little bit edgy, but it made for a stronger generation. And I think you see a lot of more like today, women in their thirties to forties, they're more alpha, you know, they're, they're a little bit more in their masculine energy because of it. Right. Yeah. There's a lot. I feel like Twitter is now the platform where people just air out on people. Well, I think what Elon's doing is bringing it back. He's really a free speech Avenger, right? So he wants to get back to the dirty. Yeah. So you're actually a proponent of

it because most people are against this cyber bullyingying kind of stuff yeah because for me it's not you know it goes both ways like you you have to have your opinion about certain things and certain people get burned no matter what you're going to get burned at something and you can't just sit there and just take it you know you have to fight for yourself and i think we've as a culture i've gotten so um so spoiled in a way that like we're just expecting someone else to take care of our shit yeah what were you on dr phil for same stuff just the dirty i was on dr phil about four times damn um was he trying to diagnose you no he was just like you know he was trying to blame me similar to you saying cyber bully he was trying to blame me for people committing suicide,

which no one ever did that with the dirty Zuckerberg just went to court for that. Well, that's the thing. He would name all these people that would kill themselves and they were all because of Facebook. And of course, like,

you know, I would explain that, but that doesn't make the edit, you know, it's, it's more of like, Oh, you're the evil monster.

Um, but then we became friends like over the years, years, he kind of got what I was doing and he started getting opposing guests on that were posted on the site and realized like, wow, like how is this girl crying when she's trying to take pictures half naked for attention? You know what I mean? Yeah. I think Zuck had to settle though, right?

Well, at that level, it's, you know what i mean yeah i think zuck had to settle though right well at that level it's you know for for facebook's legal i'm sure they're getting sued every single day you got to kind of pick and choose your battles yeah um but for zuck he's at the stage where he doesn't even see this stuff yeah that was a weird one i mean how are you going to control what someone's going to say and then you can't predict that person will kill himself based off what that person said you can't and that and that's the craziest thing is and that's why this what i went through was so gnarly because what you're saying is you're saying that if you said something about her it's nick's fault right because it was at nick's house right so it's So it's just, it's just a very tough, tough call. And, uh, you know, the judge

has got it right in the end. Website owners should not be liable. Even apps or whatever should not be liable for what third parties say. I agree. And now they're going after messaging platforms. The government's want access to all the messages. Yeah. But it should be private in your opinion, right? Of course. Yeah. Tucker exposed Signal. Yeah. Signal is even compromised. I think once you get to a certain level, once you get so big, and that's kind of why I got out of it because, you know, we were doing 10 million people a day and it wasn't the lawsuits that bothered me. It was the subpoenas, like people trying to get IP information, people trying to get cell phone records, trying to, you know, just little things that they shouldn't have access to because it had nothing to do with what this was. You know,

they just assumed, well, this person's stalking me. This is a separate case, but since their picture's on the dirty, we should have access to everyone in, you know, Dallas or everyone in Chicago that's connected to this person. So, you know, the bigger you get, the more people try to like jump in and try to take control. Yeah. How insane was the money from this? It wasn't because I, I got sued all the time. Honestly, everything went to legal, you know, and, and, and that was the craziest part. You know, the valuation at that time, it was during that weird bubble where everything.com was like worth a hundred

million bucks. I think we got up to like 85 million. Okay. Right at the beginning. But then everything kind of came back down to reality. But the evaluations are evaluations. They're meaningless. Unless you sell.

Yeah. Yeah. So, and no one's going to buy a site like that. It's not like we could get McDonald's to advertise. So that was our hardest thing. And what ended up happening is that I'd have to do appearances everywhere, paid appearances at nightclubs and Vegas and this and that, and, you know, stacking, you know, I did one year, I did like a hundred appearances and it's just, it takes a toll on your body.

That is so many, dude. Yeah. Oh my gosh. I freak out if I have to leave my house like once a month. We calculated one year, we did 1.2 million in free alcohol. Holy shit. Yeah. What do you mean free alcohol?

You're just giving it out? Well, no, when you do, when I would do these appearances, I would have unlimited bottles of like Grey Goose and I would literally like, I remember when Pierre was here back in the day, on our rider, we'd have 25 bottles of Grey Goose for our table. Oh my God. Yeah. And it wasn't, the craziest part is there was nothing left over. Yeah.

So you could pound. There was a problem. I had a problem for a little bit. Yeah. Wow. You sober now or are you still drinking? No, I'm, I don't, I, I drink, I still drink, but like it's socially and it's, I'm old now, dude. I have kids and I'm, I'm more into like knowing what's going on in my reality.

Yeah. It's weird when you get to a certain age where you just get so health focused that you're like, how the hell did I survive? You know? Yeah. I feel like I'm going through that earlier than most people. Yeah. Well, it's because you're interviewing all these people and you're hearing their stories. Right. That was the coolest thing with the dirty is like, I, I was involved in about 25,000 people's lives. Right. So I saw the worst of people and it made me a better person. It's hard to explain, but seeing that it's almost

like you're, you're rock bottom, right? Like everyone's rock bottom. I was right there. I was that fly on the wall where I was like, dang, dude, like, I can't go down this path. I can't do this, or I can't do this, or this girl is so hot, but dude, this is what comes with it. You know? So it's just, for me, it was, it was so educational and I call it dirty you because I learned so much from other people's lives and other people's mistakes that I could give a little bit of guidance. Like, Hey, this is what happens if you do this, you know? Do you think some of that influenced the divorces? Um, no, the divorces came from just stupid decisions on my part. You know, like, you know, the first, the first divorce was because I, you know, for me, it was because I made the dirty. Like she's just, she was a straight, straight there with other women. Because as I was getting popular, the access was easy.

So that one was unfortunate, but it happened. But I wasn't married for that. That one, I got married at 25 and divorced after a year and a half. It was a short stinted marriage, but there was a lot of stability there. The second one was just me, you know, in Vegas with 14 girls from ASU. And I just remember, you know, being so wasted and almost on the point of like, not suicide, but just like, what the fuck am I doing? Wow.

So then I was just like, Hey, I'm going to rehab or next girl. I see I'm going to marry. So between the two, I picked the wrong one. So you literally married one of those 14. Yeah. No, not the 14. I met, I married the girl. The first girl I saw in the lobby coming out of the elevator, going to the bar, the bar

at the venetian and eight hours later later i married her how long did that two kids 11 years oh yeah but that one crushed me because i didn't have a prenup oh yeah so honestly i heard some of those don't even matter and now it matters you think so um i think for california it. Yeah, Cali for sure. Yeah, they're super left. So yeah, so I got to pay her until she dies or gets married again. Child support. Yeah, for your income level, it's...

Alimony and child support. Child support, I don't care about. Like, I love my kids. Like, I'll pay whatever. It's the other side of the coin that's like, hey, when a person refuses to get a job and just kind of lives off your hard work, it's so hard to swallow, you know? Yeah. Just from a pride point of view, right? It's just tough because when I'm, you know, and I don't want to be that guy, but I'm paying for two lives. I'm paying to see my kids half the time, more money than I would pay if I was actually

married. So it's just, it's really, it's really hard. And then for me being in the dating scene too, um, I want, I, now, now that I know exactly who I want and how I want and, and how much love I can give and how much I've grown, it's, it's very, not that I'm jaded, but you get scarred by women for sure. You know, and vice versa. I think a lot of women have trust issues too. Oh, big time. And the girls that I've dated, they have the same issues. They're on the other side of the coin where guys have, have crushed them so hard that they're afraid, you know, they don't want to jump in. They don't want their heart to be broken. So the dating world now is impossible. Especially in LA where you're at, dude.

Well, I'm in Newport, but it's just as bad. Yeah, it's LA. It's the same vibe. But yeah, because I'm 45 and the pool that I'm dating in is in that I would say I you know, I've, I've gone towards like 25 to 35. Yeah. Right. When you get into that 35 realm, they either have kids and they're on the scarred end of divorce and it's just tough for them. And they're just, they just don't trust anybody. They think you're cheating constantly on the younger side there, what they see on Instagram, they believe that's reality. So like, if you're not coming into the relationship with a Birkin bag,

it's not a real relationship materialistic. Yeah. So it's, it's very tough, very tough, but you know, I still have hope, you know, I, like for me, I'm more of like romantic Euro vibes. Like that's, that's what I want. And, uh, I don't know. Interesting. Cause two marriages would probably scare, I mean, two divorces would probably scare most guys from getting married again. It's been four years, dude. I got to get back on the horse. You know, like I, I have to, um, I don't want to be alone. I, you know, I believe in love and, uh, I think now I'm finally healed enough and from all my traumas and from the dirty and from, from everything and everyone else's traumas to say like, Hey, like

I can bring a lot of value to the table, um, and actually lift someone up instead of having someone next to me. Right. And you've got some major traumas. I don't know how deep we want to get on this, but, uh, I can get deep. I mean, listen, I'm, I'm, I'm here. Yeah. So, I mean, well, my dad lost a child, uh, his first kid ever dead baby. And, um, he had three more after that, but he was so traumatized. All his future kids had to be hooked up to every single machine you could think of. And I know you dealt with something similar, right? Yeah. So, yeah. So my second child, uh, Rex, he, he, he passed, but he had to pass in order to save my ex-wife's life. So I had to make a decision of like one or the other. Um, and I had a daughter at the time. So, and my ex-wife was in a coma and, you know, everything was happening like so fast and she was losing so much blood and I had to make like quick decisions. And, um, it was a religious hospital.

So they were very big on, you have to have a death certificate, you have to name the child, you have I can care and, and, and, uh, empathize with family and be in a pressure situation. But I think, I think I was ready for that event because of all the lawsuits and all this, all the hard shit I had to go through. For me, I was, I was accepting of it, but it took a while to process, you know, um, for her, it was like life shattering. Um, my daughter was too young, so she doesn't even really remember anything. Um, but it was the, um, holding, holding the child and looking at the child and, and, and seeing seeing his face and it looked just like my daughter that that would that that's what that crushed me yeah because i'm like wow like he didn't

even get like a chance wow and and for me i felt like in that moment i felt like i killed him holy crap yeah so so i felt like wow like how how can i choose one or the other but like what was i supposed to do it was it was a big big test for my heart too yeah to be like okay you have to man up and be like a real father like this is it like you're a dad and um she couldn't have kids anymore after that. Dang. But we were able to save her ovaries. So we were able to pump steroids in them. We were able to have embryos.

I actually have eight daughters in a fridge somewhere. Yeah. And I had one son and eight girls. And it usually doesn't take the first time. We got a surrogate. It took, my son Lion is a blessing. Like he's the best. My kids are the best.

Like that's the thing. Like it's crazy to say this, but like I want more children because I enjoy them being around. I enjoy them actually loving me and giving love back. So I think I needed that moment in life or I just would have been just going through the motions. Wow. Yeah. That is a life-changing moment, man. I don't know who I would have picked. That's such a tough one. It's tough, but I look back at it and I'm just like, oh, you know, cause, cause you were, I was married then. Like I was still like, it was, there was

still like a family unit, but I was still doing vacations and Bora Bora. Like it was like, it's still a thing, you know? So like, for me, it was just really tough. But then also like I had to put my daughter first, like that was my thought process. It wasn't, it wasn't really, you know, it wasn't really me saying, Hey, I my wife it was more like how am i gonna tell my daughter one day that you know she's always gonna resent her little brother yeah that's tough for taking away her mother you also had a major diagnosis 2015. yes jesus this is barbara walters yeah um i had uh yeah one day my left arm just didn't work anymore you just woke up uh i woke up and i knew it wasn't working and then i was like oh this is weird because i couldn't

type but i just thought like oh maybe it's just like i pinched a nerve or something like that yep then the next day my right arm decided to like go. And, uh, and I, I tried throwing a baseball and it was, it was impossible. And then, uh, and then I remember walking through the grocery store and my right leg started dragging and I'm like, the fuck, what is going on? This is crazy. Yeah. So, uh, yeah, then I got an MRI and they told me I had MS.

Jeez. And I didn't even know what the hell that even was, right? So I have five spots in my brain and they diagnosed it as multiple sclerosis. And I've been fighting it ever since. Doing really well. Yeah. You're looking great. Yeah, I know, dude, I'm the healthiest I've ever been, which is crazy. And like, you know, I can look at it in two ways. I can say like, Hey, this is the end of the world, which at the beginning when they told me like, Hey, like, you know, you're going to be like in a wheelchair, like soon, like, I don't think you know who I am, you know, like I've been through it. I'll be fine. Um, and I'm wheelchair soon. I'm like, I don't think you know who I am. I've been through it.

I'll be fine. And I'm still fine. I think I'm the best shape I've ever been. And everything that's challenged me has made me more aware of the surroundings that I have. Before, I'd just go through the motions. Now I see you. This is a blessing to me for us to finally connect and hang out. Yeah. We've been talking for years, for years, for years. And I've seen your success

and I'm so proud of you, dude. Thank you. Like you, you, you're the hardest. I don't know. One's gonna believe this, but you are the hardest working podcast person in the world. I like, I'm not even kidding, dude. Like I, people look at this and they're probably like, Oh, this is just like, you know, a random Tuesday. No, you, you do like six shows a day. Yeah. Like you're, you're like in it to win it. And I'm proud of you. So I just need to tell you that.

Appreciate that. Um, but yeah, my, you know, my, my, uh, autoimmune disease is, is, uh, great because I don't feel it unless someone tells me I have it. Really? Yeah. So it's all mental? All mental. That is impressive.

Because most people get diagnosed. And yeah, like you said, they're in a wheelchair. It eats at them. And they're dead within a few years. I was. I was going down that path. But then one day, I was like, OK, well, this is Rocky IV. And we're going to get here.

And we're going to do this. And MS is my Drago, you know? So I, I fight it every day, but like, it's at a point right now where I think I've won, like mentally I've won and, uh, and don't get me wrong. Like I did, I do all the medication infusions, you know, it's not like I just woke up one day and said like, Hey, I just don't have MS. I do everything I'm supposed to be doing, research everything I'm supposed to be doing. It got to a brutal point where I was supposed to do chemo.

I decided like, I'm not doing that. Yeah, hell no. And now I'm, you know, it's unfortunate because I watch other celebrities that have it and I know what they're going through, but they're taking it, they're letting it win. And they're getting to a place where they're just like in crutches or wheelchair or this or that when they need to just honestly like grab it by the balls and suffocate it.

Yeah. Um, they're not doing that. They're just letting it take their bodies and just let it lay in that they're not leading forward. They're just playing defense. So everything I do is I, I tried to come at everything playing offense, two steps ahead. You got, you have to, even in business, like, you know, and I learned this from the dirty. It's like, Hey, before someone sues me, let's go sue them. You know, like you have to play offense. And I would tell my lawyer all the time. I'm like, dude, I'm so sick of playing defense. We have to play offense. I want to sue someone. I want to sue someone. Um, but yeah, then it, then it became, you know, like everything else, it became like, how do we win? Yeah. You know, and that's my every day. And I

take that to little league. I take that to everything I do. Great advice, man. Great advice. Um, it's, it's seeming like a lot of these autoimmune diseases are caused by parasites. Have you been looking into that? You know, I think mine came from stress. Okay. I think poor health, obviously. I think gut. I think, you know, drinking. I think a lot.

Like, there's so many things that I could say, like, hey, it was this or that or the other. But I think the toxicity of my divorce, I think, um, the stress of, of work, you know, breaking stories, especially like the bigger ones. Like we broke this, the, the Trump stormy Daniels. Oh, that was you guys. That was the dirty. Wow. We broke the, uh, Hulk Hogan sex tape. That was the dirty, uh, tiger woods, like three or four of the girls, that was the dirty. The biggest one was Anthony Weiner, Carlos Danger, where it all came full circle, where we helped Trump win the election by getting the FBI to look at Anthony Weiner's computer because he was sharing it with Huma Abedin, who they found out Anthony Weiner had some child pornography on that computer.

So it opened up a whole FBI investigation during the election. Wow. And he lost the election. Crazy. So everything's connected. And to quote Stephen Colbert, he was like, you should call it thedirty.gov, right? So it was tons and tons of stories. I can go back. We broke so many big stories. Um, because

I didn't, I wasn't, I was a renegade journalist at the time. Like I didn't care if I was getting sued. Yeah. Like I didn't care if it was, you know, 100% factual, there was enough there where I was just like, let's go, you know, and, and we broke big stories, but the stress on people coming after me, Trump coming after me for certain things. Trump came after you? Trump came after me because of the Stormy stuff. Because you have to remember, like, Melani was pregnant during the time, you know?

And the details were, the information we got, it was coming from Stormy, but no one believed her because she was a porn star, you know? So I was the one that was like, okay, well I'm going to run with this. So it's just tough for me because even Ashton Kutcher, when you had an affair with Demi Moore, like Sarah Leal was the girl and she was giving us the information. Yeah. Right. So I'm backing these women going up against these A-list people who, you know, they're going to stroke half a million bucks in legal easy, you know? So it's just, it's just knowing to choose the battles,

you know, like Blazarian. I remember when Dan Blazarian sued me for 50 million bucks. He sued you? Oh yeah. And, and that was a real test because he has money, like believe it or not, he has money. So, and he just didn't care. Like, and I remember we were in mediation and he goes,

I'm the elephant and you're the fly in my fucking ass. You know, it was, and that stuck with me. I'm like, wow, like I like this guy stuck with me. I like this guy,

you know, because it was the first time I'm battling someone that really wants to battle. Like for him, it wasn't, he was doing it for fun, you know, and I was kind of in there for sport as well. So it was, it was, it was good. But, but like, it's, it's just stuff like that. Like when you have that winning mentality, there's nothing, there's nothing that could happen tomorrow where I wouldn't be like, okay, it's fine. Let's go. Let's go.

Let's win. Let's figure this out. Yeah. I love that. So you're competitive. Was that for the Ignite story? Is that the one you broke? I'm not allowed to talk about what it was, but it was something sexual. Got it. Got it. Damn. I didn't know you guys were breaking all these stories. So how do you like, people come at you probably with bullshit too though, right? Yeah. How do you verify everything? Don't. You bullshit too though right yeah you verify everything don't you just post it's third-party content the the craziest part was is that it's my job not to verify oh because if i start varying verifying stuff then i'm taking ownership of content like i'm actually writing stories got it you know so it's just tough and today it's like it's getting crazy because you're seeing youtube and you're seeing, you know,

all these people they're censoring now. And it's like, how can you, how can you even make that call? You know, they're censoring a lot of diddy stuff right now. It's just, how can you make the call? You got to let everything come out and you have to have the, um, the guts to, to know that people are smart enough to realize what's, what's real and what's fake. Yeah. You know? Well, there's a lot of disbelief in the media right now. Well, there will always be that, Sean. Like there's no time in our history ever where someone's going to be like, news is real news.

It's never going to happen. Yeah. You know, no matter, even if it's 100% fake or 100% real, you're going to have one side of the other. Absolutely. So what's the focus on now? You're done with the dirty, right? Done with the dirty, sold that. That's it, dude. I've been out for what? Seven years, eight years. I have some box. You brought me a box. Yeah, dude. Thanks

for this. Yeah. So I'm launching this soon in May and what it is, it's a subscription service. You get, it's 20 bucks bucks you get two shades a month yeah and they're quality shades dude they're pretty much gucci's without the gucci logo i'm gonna throw one on i'm pretty blind yeah so so you know you play poker a lot so you need this i also do prescription stuff too so i'll get you one of those yeah definitely love it there for the beach um but yeah dude so So I'm doing this. And then we also have designer stuff too. Tom Ford, all the big names.

Hell yeah. Those look great, man. What made you pursue this? You know, my family's been in the sunglass world forever. And I always wear shades. And I have a great relationship with Persol, which is what I wear. And I'm just like, hey, you know, I want to kind of get into fashion. And maybe this will help me find love.

I don't know. You're a romantic man. Yes, yes. I'm just glad you're a lot less stressed than you used to be. You know, I feel good, man. You know, I'm happy. And I'm just, you know, life is not easy, no matter what. No matter what, life is not easy. So what, no matter what life is not easy. So you just have to understand that it's not. And you just have to look at the things that are going on in your life

and say, wow, like this is great. And you know, this, you need to eliminate any virus, any person that has any negativity in your life. And you got to create a unit. And it took me a long time to realize you win more as a team than going against opponents. Yeah. You know, if you can create a, um, a group and you know this cause you created a super group of billionaires and entrepreneurs. I'm in that group. Thank you for inviting me. Um, and if you can have people as a collective figure out how to win together, then you feel fully fulfilled because you can sleep at night because it's not all on your shoulders. You know, you have, you know, you can wake up and say like, okay, well, Brad, Tom, Joe, everybody, you know, we're in this together. It's a team fight. It's needed.

I was solo for too long and it wasn't healthy. Dude, it's not. It's not at all no and you want to go that route because people are hating stuff but you really need some people around you yeah all the time and i'm here for you all the time dude likewise man for real uh where can people find out more about you uh at nick richie n-i-k-r-i-c-h-i-e on instagram and that's that's about it too cool thanks for coming. Thanks for the shade. I appreciate it. Of course.

Thanks for watching guys as always. See you next time.