Digital Social Hour - The Hidden Strategy That Won Every Swing State in 2024 | Tyler Bowyer DSH #1045

Episode Date: January 2, 2025

🔥 The Hidden Strategy That Won Every Swing State in 2024 - Revealed! 🇺🇸   Dive into the mind-blowing tactics that flipped the political landscape in 2024! Tyler, COO of Turning Point Action, spills the beans on their game-changing approach to winning crucial swing states. 🏆   Discover: • The data-driven strategy behind targeting key battlegrounds • How they dominated social media, especially TikTok 📱 • Plans for expanding influence in future elections • Inside scoop on rising political stars and congressional drama   Don't miss this explosive conversation packed with political insights and behind-the-scenes revelations! 🎬 Watch now and subscribe for more exclusive content on the Digital Social Hour with Sean Kelly. Your front-row seat to the future of American politics starts here! 🚀   #trump #donaldtrump #gop #johnhuntington #joebiden   CHAPTERS: 00:00 - Introduction to Turning Point 00:28 - Early Days of Turning Point 03:49 - Winning Swing States Strategy 08:19 - TikTok's Impact on Politics 11:04 - Understanding the Mandate 16:44 - Future Plans for Turning Point Action 18:35 - How to Get Involved in Activism 19:26 - Nevada's Political Landscape 21:12 - Convincing Older Voters to Change Votes   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Tyler Bowyer https://www.instagram.com/tylerbowyer   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/

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If you have questions or concerns about your gambling or someone close to you, please contact Connects Ontario at 1-866-531-2600 to speak to an advisor free of charge. Bet MGM, operates pursuant to an operating agreement with iGaming Ontario. I love how your foot's still on the gas because just because we won doesn't mean to stop or slow down. In fact, it's the opposite. It's like the day after the election, we're like, okay, what's

next? I sat down with Charlie and we already crafted a plan. We're just putting basically all the pieces into place, all the bodies in place so we can move into those places. You look at the map, you have to have the smarts to know, okay, what is going to mess up the left the most? Yeah. That's what we're doing. All right, guys, we got Pilar here today. COO of Turning Point Action. Thanks for joining us. Yeah, of course. Thanks for having me on. It's going to be a blast. How long you been with Turning Point? So I met Charlie in 2014.

So, uh, Turning Point was about a year and a half old and, uh, very small as you can imagine at that point and, uh, came across, you know, the very few people who were trying to do stuff and Charlie was one of those very few and we had a lot of this similar vision and that's how we synced up. So, yeah. So you were one of the early ones. Yeah. I am the, at this, at this point, I mean, for a long time, I've been the longest tenured employee with Turning

Boys. Well done. Yeah. Was he as convincing as he is now back then? Yeah. I mean, that's the really interesting part about Charlie Kirk is that when you meet him, you come to the realization that he's got a far wider reach than even people kind of expect.

There, you know, when I met Charlie, he was, I think still a teenager. He might've been just, we're at 20. And it was very obvious at that point. It's like, wow, this guy's a political savant. And that's the big reason part of it. It's not just that. You know, there's a lot of smart people in politics, but being a hard worker and wanting to actually do the right things for the big reason part of it is not just that. You know, there's a lot of smart people in politics,

but being a hard worker and wanting to actually do the right things for the right reason. Yes. That's the hard part. Yeah. You saw that leading up to the election, how hard you guys were working. Well, I mean, there's a lot of people I always talk all the time. Like back in my day, part of the reason why we, you know, I synced that with Charlie was I wanted to start my own turning point type organization at the time. And this is years ago. This is 15 years ago. Uh, and John McCain was huge here in the state of Arizona.

And what would happen is it was like a vacuum. Any young person that came out of college, they'd just get sucked up by the establishment. And they get fit into the campaign mold. They get fit into, uh, you know, Capitol Hill, uh, working on those things. And then they just turn into like these absolutely despotic, you know, Capitol Hill, uh, working on those things. And then they just turn into like these absolutely despotic, you know, rhino-esque type figures and you lose the entire generation that way. And so what was really cool about the vision and what, yeah, it was

been able to be created here is that there's an alternative for young people to fit in and take a different avenue that was far away from, again, that like very rhino-y establishment, hacky type stuff and actually focus on activism, which is what wins the election. I love that. Yeah. And you don't have to conform also. You could just be yourself.

You can be yourself. Yeah. You can do whatever you want. And that's the cool part is like, you'll see around here, there's a lot of different people, a lot of different viewpoints about the conservative movement, but they're all one place. I saw that with the speaking line. I noticed a couple of them got beef with each other.

Yeah, which is kind of fun. And that's how we've kind of always operated, which is focus on the right things, focus on the things that are going to move the movement in the right direction. Yeah, we always have a phrase within Turning Point, our culture is the movement before me. And that's really what we live by here. So, you're not gonna agree with everybody all the time. You and I probably disagree about a lot of different things. I disagree with my wife all the time on a lot of different

things and yeah, we decided to get married many years ago. So, like you're just gonna have the situations. That's not usually what defines us, but it is really important to focus on the things that do matter a lot and move the ball down the field. Absolutely. I want to talk about the strategy because you guys play the instrumental role in winning every single swing state this election. So what was that locker room like a year ago? Like, were you guys discussing what states to go after?

Yeah. So we're really unique. We're, we're really the only organization that has a full-time presence in all 10 of the key target states. So when we would get together with the handful of organizations that exist on the, on the right, the outside organizations outside the RNC, we were one of the only ones that had staff, full-time staff in the top 10 states, which is that's, that's the baseline, right? That's like the foundation for everything.

And then what we did was we just strategically looked at things and we said, that's the baseline, right? That's like the foundation for everything. Yeah. And then what we did was we just strategically looked at things and we said, what are the states that we can invest most heavily into that statistically will get us across the finish line the best? And when you look at that, the statistics, it's just statistics, right? It's, there's a number of electoral college votes that exist.

There's only certain pathways that can come from those electoral college votes. And it comes down to basically six states, right? You have the six key swingable states that exist and which one statistically mattered the most. And that was Arizona, Wisconsin, Georgia, Pennsylvania, that order. We looked at that and said, where can we make the biggest impact? Well, obviously we're headquartered in Arizona.

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Charlie's from Chicago. I'm from here. I talked him into moving our headquarters here back when people thought this was a deep red state. And we had already seen the inklings that this was heading in the wrong direction because of California, because of influence, everything else. Uh, so yeah, that's, that's where the magic is, is looking smart at the statistic, so yeah, that's, that's where the magic is, is looking smart at the statistic, the statistical, the statistical probability of how you win

the election and then putting all your armies in those places. Right. And that's what we did. And we decided to do that grow heavily in Arizona, Wisconsin to, and that allowed, I think other groups to focus more on Pennsylvania, Georgia, North Carolina, Michigan, which is really special. Absolutely. Did you guys expect to win every single swing state? Cause I didn't see anyone call them out honestly. Yeah. I mean, honest, the honest perspective with,

with everything is that we knew the blue wall was going to be really tough. So Pennsylvania, Michigan, Wisconsin, we had put all of our chips into Wisconsin. So we felt really good about what we were doing, which was targeting the specific number of votes that we knew we needed to get across the finish line. For us, we know now at this point, we made the difference with the people we were chasing, and we call that ballot chasing, which is identifying the voters and making sure that they actually get their ballot in. We did that in Wisconsin, but Pennsylvania, I still think is a crap shoot.

It's a toll toss up state. Trump did not win by enough to claim that we have some kind of severe dominance there. I mean, when you're within basically two percentage points of any state, that's just like people deciding not to wake up or it's snowing that day or something, right? Could swing the election. So we have to take that seriously moving forward is that Pennsylvania has to be fortified. We have some great partners that we've worked with in Pennsylvania.

Our focus is going to continue to be keep doing what we're doing in Arizona, Wisconsin. We are announcing next week, most likely next week, the other states that we're expanding into. Nice to kind of expand the map. I hope the state I grew up in is one of them. Which one is that? New Jersey. Yeah, well, maybe. And maybe my wife's from New Jersey.

Oh yeah. Are you from North or? North. You have to be North. Oh yeah. So my wife grew up in Sparta. Okay. I've been in Sussex County.

So you're a big starter as a lawyer, huh? Yeah. Morristown is really huge. And actually there's been this last election cycle. I don't know if you saw the numbers from Morristown, but Morristown County swung significantly towards Trump. Like a lot of the state. But when you look at really important places like Morse County in North Jersey,

which is that, that, that real suburban area of, of New York City, that is, that is a great indicator for the future. Absolutely. You call that in Jersey and Cali. You saw that in Cali, you saw that in Pennsylvania. I mean, here in Arizona, we saw in South Phoenix. Those are all good sustainable things as long as we keep doing the right things, putting enough bodies on the ground to be able to chase voters,

specifically in the Hispanic community, which means not just showing up the last month before the election, like a lot of groups do, right? It means putting full time people full time, meaning now through the election and 2026, 2028 that are building real relationships that are from that neighborhood. Yeah. Now you guys crushed it on social media. Specifically, I want to talk about TikTok.

Yeah. Cause you were getting hundreds of millions of views on TikTok. Are you worried about the band coming up? So there's a cool story that's behind that, which is that TikTok was kind of awful to conservatives, as you know. I got banned. Yeah. I got, we got banned multiple times.

We had set up probably 10 different accounts for Turning Point USA, Turning Point Action, all got shut down. Uh, we had really great partners, um, in that space that were doing that heavily. And the moment that the Democrats started seriously considering shutting down TikTok, they started opening the door more to the conservatives. And so, you know, it's without a doubt we've been blessed because they started realizing, oh my gosh, we need to make friends with conservatives, uh, which we, they hadn't, uh, for years. And that's just allowed Charlie's tick tock to explode, you know,

turning point USA, a turning point action. We have a lot of viral content that's going on there and people are seeing that more than they're seeing anything else. Yeah. I mean, the views were insane. I couldn't go a single day without seeing you guys on to talk. Oh, it's, it's everywhere. And you know, it's really cool because it's like I was in Chipotle yesterday and just on my way back, I was just grabbing a bite to eat back home before we had to come back super early today. And I grabbed it and the kid at the counter that I was working,

he's probably a teenager, was like saw my hat and he's like, are you going to you know about Amfest? I'm like, yeah, I know about Amfest. We're running it. And he's like are you gonna you know about Amfest? I'm like yeah I know about Amfest we're running it and he's like no way and like you know just curious like how'd you hear about it? He's like TikTok yeah 100% and so that's that's a future I think we have to defend. I mean obviously there's some Bet MGM is an official sports betting partner of the National Hockey League and has your back all season long. From puck drop to the final shot, you're always taken care of with the sportsbook Born in Vegas. That's a feeling you can only get with BetMGM.

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If you have any questions or concerns about your gambling or someone close to you, please contact connects Ontario at 1-866-531-2600 to speak to an advisor free of charge. Bet MGM operates pursuant to an operating agreement with iGaming Ontario. Things that we need to do to make sure we defend America. Uh, but I think TikTok has been a huge boon for the conservative movement. Agreed. Um, you know, and if they wanted to shut all that down, like they had before they could, we got to keep an eye on it, but we need to have more of that. Yeah.

Which is really exciting. Even though I'm banned on it right now, as we speak, I don't want the platform to get banned. Yeah. I mean, again, I think if they're willing to work together and yeah, we're allowed to put conservative principles out there, that'd be fantastic. And, you know, to that point, I think what we're going to see is the same thing that we saw happen with Twitter and X where a lot of people, there's still a ton of people like you that are banned on it. Yeah. Like I said, we have tons of, we have probably 10 accounts are still banned on TikTok because they just, you know, it's just, it becomes a system, right?

There's like the automated system for it. There's people that bad people that are within the ecosystem over there. I think you're going to start seeing an unwinding of that Tik Tok and hopefully we can save it. And then hopefully we can make it a really great, strong conservative mouthpiece like we have. And we've seen on X. Absolutely.

Have you been following all the stuff with Congress? Yeah. I mean, a little bit just here and there. You mean with with the with the yeah, with the CR and the salary stuff. It's terrible. I mean, this is look, I mean, I think we said it best yesterday is that there's a mandate you'll see all around here.

There's a bunch of confirm the mandate dot com goes put on by turning point action. We've sent hundreds of thousands of messages to members of Congress, because they should be in the mindset to approve all of Trump's cabinet nominees. Right. But that's just not just the cabinet nominees.

This should be, is we need to give Trump the government that was mandated by the votes because, you know, the beautiful part, I'm going back to the election. You know, we talked about how close Pennsylvania was, but it wasn't a close election. We won significantly we talked about how close Pennsylvania was, but it wasn't a close election. We won significantly here in this state. This was the biggest swing from 2020 to 2024 out of all the swing states. And there is a very clear, viable mandate after everything they did to attack Trump. And that is not a government that's run by Mitch McConnell.

That's not a government that's run by Nancy Pelosi, right? And all the old, old school guys. So we've got to make sure that we're stepping in and standing in the pocket and defending the good members of Congress. They're going to speak out, which we saw a huge reversal yesterday on the CR. We see a lot of the, you know, sneaky people like hiding in the rocks now, who were interested in increasing their, their pay.

Oh yeah. Well, one of them got called out pretty bad. Huge, huge. And in fact, we've even had some people cancel speaking here. Wow. Because they were afraid, because they were afraid that they were going to get like shouted off stage. And you know, that's the one thing I love about this type of event is we're actually bringing people together so we can let the voice of the people be heard and heard loud on a megaphone.

Absolutely. Dang, I didn't know people were canceling cause of us. Well, yeah, we won't name names, but there may be some people that wanted to be here that didn't that are afraid of, you know, potentially the blowback. You know, and I also appreciate the fact that there's some that may not that want to continue to work on things. Right. Whatever. You know, this is the Congress should not even be messing around with all the bad stuff happening out there.

Yeah. I saw they were trying to block Tulsi Gabbard's confirmation. Oh yeah. Trying to block Tulsi. They're trying to block everybody. I mean, like, look, I mean, you look at where we're at. This is a real, we're seeing a tug of war that's happening right now in Congress between the good guys and the bad guys.

And there's the good news is, is that I don't want to deflate ourselves, but the good news is that we have a lot of people coming over to the good side that are getting pushed over to the good side because they're having to make a decision. They can't fence it. They can't just sit there and twiddle their thumbs or, you know, let this, the other speaker or whatever, the majority leader make decisions on their behalf. Trump and JD being in there and JD, who this is what I love about having a Senator as a vice president. He's the president of the Senate.

So he can go down there and kind of slap people around whenever he wants. And we think he should, we think he should spend a lot more time doing that. I think he might see some of that. Yeah. JD Vance, he's really changed my opinion. Cause at first I wasn't a fan to be honest, but after seeing his debate, seeing what he's done since, I think he's the right guy. Yeah. Yeah.

We've got to know JD for a long time. And back when he was running for Senate in Ohio, you know, nobody really knew that much about JD and they just knew his book and you know, is the movie that was made and everything else. Our, our viewpoint on JD, obviously he's young. He's like, just a little older than me, but he's super young. But we're like, let's just get to know the guy. He came down to our headquarters, okay.

Spent three days at our headquarters, just hanging around talking. This is when he was running for Senate in Ohio. And we got to know him so well. And every question we asked, it was like the right answer. Wow. And we're like, we have to endorse this guy. Nobody endorsed him at the time. He was like 1%, 3% of the polls.

Yeah. We, we decided to endorse him at turning point action and it's snowballed into him getting endorsed by Trump. And then obviously he won the Senate. Wow. Now he's our vice president. Crazy. He's like, you know, I kind of joke, I shouldn't say this, but I said this on

Charlie's show is like, he's kind of like our Barack Obama. Yeah. Which is like people got to know him, he can get really celebratory. And honestly, if we could have as activist-oriented and as eloquent of an Obama type figure on our side and J.B. becomes that, I think that's a good thing. I think he's got a lot more experience, obviously, being in the military and everything else than Obama ever did. He's got a lot more experience, obviously, being in the military and everything else than Obama ever did. So I hate that analogy. But for that standpoint, but I mean, from a political dynamo type type of a perspective, we need, we need more of that.

We need a deep edge. We need those types of figures. And I think JD to be that guy. Yeah. He brings that younger energy to the party, which I think was needed a ton. I mean, he's the first millennial ever elected to vice president or president. Wow. I didn't know that. Yeah. He's the first millennial in office. He could very well be the first millennial president. Yeah. I think he'd be a great president too. Which would be very cool. Yeah.

I think the party's in a good, uh, good trajectory right now. Oh, totally. Yeah. I mean, we're, we got to keep deepening the bench, which is we got to keep doing our job here at turning point action. I mean, recruiting more people, being in more States, you know, getting more people to things like this, doing more of this, right? Because this didn't exist. It was kind of like gone. And yeah, we had kind of encouraged a lot of the establishment guys 10 years ago to do more of this. And we're just glad that we're being able, we're able to do it.

Absolutely. What's next for Turning Point Action, man? Yeah. Turning Point Action is just growing. I mean, so I ran, I was a COO for Turning Point USA for, I don't know, six, seven years. We went from that. Basically, I was asked to step over and duplicate what we had done at USA. So USA is a C3. Can't be overly political. You can't be political at all or partisan. So we had to launch the C4 because we realized there was no C4s doing this

work. So we jumped in and started realizing with the RNC not actually ballot chasing, not putting bodies out. I served four years on the RNC. I was one of the younger members on the RNC and I just got lied to over and over again by leadership saying, oh, we've got this huge field program. Like it didn't exist. So we said, you know, we're gonna do it and hopefully donors will show up and fund it. And I think we proved a lot this year in Arizona and Wisconsin. We're gonna be moving into at least two more states and then helping others in other states that are critical.

Let's go. So that's what we're doing. We're hiring, we had about a thousand full-time staff at Turning Point Action this last election cycle. Wow. I mean, so, you know, just imagine the HR nightmares that exist with having a thousand full-time staff at turning point action this last election cycle. Wow. I mean, so, you know, just imagine the HR nightmares that exist with having a thousand employees. Not alone as a full-time job,

but actually having people go out, chase ballots the right way, build relationships. We want to keep people on the ground doing that work. Yeah, I love how your foot's still on the gas because just because we won doesn't mean to stop or slow down, right? No, in fact, it's the opposite. It's like the day after the election, we're like, okay, what's next?

What are we doing? And we had already, I sat down with Charlie and we already crafted a plan of where we're going next. So we're just putting basically all the pieces into place of the bodies in place. So we can move into those places. I love it, man. Because the map is the map. So you look at the map, you have to have the smarts to know, okay, what is going to mess up the left the most?

Yeah. That's what we're doing. Where can people support and keep in touch? Yeah. So we want everybody involved. We own coalitions.com to get involved at the local level. So whatever state you're in, go to coalitions.com. You can get involved right away with turning point action.

You can go to tpaction.com to get more involved. We are going to be hiring pretty much right away for the Wisconsin Supreme Court race. So the biggest race that's on the forefront here is that we have to have a conservative majority at the Supreme Court. Some states, they're elected in Wisconsin. They're elected. That's happening in April. So we're going to be hiring full-time people in Wisconsin, but, you know,, uh, all our key target states, Nevada, uh, Pennsylvania, Michigan, Georgia, North Carolina, New Hampshire. Uh, we need everybody to step up. Iowa, uh, we need everybody to step up cause this is going to be a big two years. And we've got, we've got to take as much ground back from the left as we can.

Let's go. Yeah. Please send some help to Nevada, man. My man, Sam Brown lost. Oh man. I mean, Nevada actually is totally winnable. And you look at the numbers, uh, you know, and this is where the establishment has kind of screwed up. I mean, you look at, sorry, I don't want to go into this too much, but Mitch McConnell funded all these people that he knew we would get votes from and he laid off of places that he knew he wouldn't. So Arizona got no funding.

Wisconsin was underfunded with Eric Huvdy. That was a, Eric Huvdy, it is criminal. What happened to Eric Huvdy? Eric Huvdy had the closest margin with, with president Trump lost by a very small amount of, so he would have won with funding. Oh yeah. Without a doubt, like without question. I dare you.

And Brown would have. Yeah. Carrie and Sam. Carrie and Sam. So Sam, Eric and Carrie, all three should be U S senators today. I mean, Carrie should be the governor here today. Same issue, right? But they didn't do their job and just getting basic TV on TV for boomers.

And you look at the, this, the data shows it. The data shows we are losing baby boomers because the establishment's not doing their job retaining baby boomers. We're doing our job. Cliff's doing his job in Pennsylvania. I'm doing my job here in Arizona. We have the highest amount of turnout in Nevada, highest amount of turnout ever for Republicans amongst young people, especially young men. But we're losing old men. That's crazy. It's crazy. We're losing old people. And so, you know, I say that when I point at everybody,

I'm like, hey, you know, everyone's like, what can I do? I'm like, hey, you can talk to more of your fellow old people, right? Your fellow seniors. And Gen X is the same way. Gen X is just getting out of bed now. They never kind of, they're dot com boomers and they didn't really do much.

Now they're starting to get up and out. And so we're excited about that. We'll end off with this. Do you think in your opinion, it's harder to convince the older people to change their votes compared to the younger voters? Yeah, for sure. I mean, look, when you look at what we call a high propensity voter, high propensity voters are ones that have always voted and they've always voted the

same way. And so they feel very indignant about the types of people that they vote for. And Trump is, is different to a lot of people who have voted the same way. And so they feel very indignant about the types of people that they vote for. And Trump is as different to a lot of people who have voted the same way forever and ever that just vote for the same guy over and over and over again. But I think it's been a good thing because it's helped, like, really break the mold, because I think in 16 people were not sure 20. Obviously, we had people that just didn't show up in certain areas, specifically in that senior community. 2024 has proven, number one, we got to, we got to go out and chase.

We got to make sure that they do vote because as baby boomers age, it's just, it happens when you're old and you're starting to retire. You sometimes forget or you travel or you're visiting family or you're doing whatever. Right. And so you just don't vote. So you got to chase those votes down, but then you've got to also kind of convince people like, Hey, it's not actually not as bad as whatever the left is telling you on, you know, cable news, right? Or whatever they're telling you on ads on TV.

And people are starting to realize and starting to come to the realization that like, Oh, I've been lied to over and over and over again. And we're winning those people back, but we have to win them all back. And we have to make sure that they all vote. Absolutely. Tyler Thanks for coming on. We'll link everything below. Yeah, of course. Thank you for having me. Thanks for all the work you do Absolutely huge reach. Yep. Thanks guys Bet MGM is an official sports betting partner of the National Hockey League and has your back all season long.

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