Digital Social Hour - The Instagram Growth Strategy You’re Missing | John Cerasani DSH #840

Episode Date: October 29, 2024

🚀 Discover the Instagram Growth Strategy You’re Missing with Sean Kelly on the Digital Social Hour! Packed with valuable insights, this episode dives deep into the explosive rise of John Cerasani, who’s on the brink of hitting 500k followers! 📈 From his controversial stance on politics to gambling stories that will leave you on the edge of your seat, you won’t want to miss out on these insider secrets! 🎲 Join the conversation as we explore the art of leveraging celebrity followings and the fine line between monetization and staying true to your brand. 🤝 Whether it's about shocking unfollows or high-stakes casino adventures, this episode is full of juicy tidbits you need to hear. Watch now and subscribe for more intriguing stories and eye-opening content. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🎉 Don't miss out on the chance to learn from the best in the business world while having a blast! Tune in now and be part of the exclusive conversation. 🎤💥 #socialmediamanager #socialmediaanalytics #socialmediamarketing #digitalmarketing #bettingtips CHAPTERS: 00:00 - Intro 00:28 - John's Instagram Growth Strategies 05:02 - Monetizing Your Audience Effectively 09:05 - Upcoming Events and Opportunities 10:46 - Collaborating with Other Creators 13:45 - Dana White's Successful Strategy Explained 15:51 - Gambling Losses 20:17 - Trump and Public Perception 22:16 - The Next 4 Years of Division 24:37 - Losing $3,881 Over a Hotel Bill 27:25 - Social Media Influences and Challenges 32:55 - Will Graham Expand Beyond YouTube? 34:15 - What's Next for John's Career 36:58 - Closing Remarks APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: John Cerasani https://www.instagram.com/johncerasani https://www.youtube.com/@johncerasanitv LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

When doctors, clinicians and government officials collaborate with our country's innovative pharmaceutical companies, the side effects include improved policies that speed up the delivery of medications to those in need and better overall health for all Canadians. I just said that Trump's not a gen pop, God bless America. And you know, people don't like that. A lot of people did like it, but a lot of people didn't. And I saw my people started unfollowing and my page has nothing to do with politics, dude.

And not really anything to do with even social issues. It's not what the page is about. I probably get more heat from Trump supporters for not saying more shit. Yeah. All right guys, had to have him back. He's blown up since. John Sarasani, thanks for coming on again, man.

I'm pumped up to be here, brother. This is great. Dude, you're about to hit 500k. You might be past that when this airs. I mean, you've really grown. If I'm not past 500,000 on Instagram by the time this airs, something went drastically wrong because I'm going up between 1,000 to 2,000 a day.

And it's kind of funny because I'm actually going up about 2,000 to 3, 3000 a day, but I lose 500 to 1000 followers every day. So I'm always like, are these bots or is it something I posted? I think it's the combination of the two bro. Um, but it's funny on the Instagram insights man. And I don't do like any third party apps to see like who actually unfollowed. I'd spend my whole day just looking at the shit if I did. So I'm always like kind of intrigued. Oh I talked too much about this last week but the thing is man every single day I've grown. Every single day since I started doing this it's grown maybe a couple hundred anywhere. You know I put a

bunch of Vegas content yesterday so went up 4,000 yesterday. Is it your gambling content that's taken off or is it the ones where you call out people? I think it's a combination of everything brother but I think the biggest thing is that like it's working exactly how Instagram wants it to work all right I'm starting to get like you know those blue checkmarked actually earned blue check marked celebrity kinds of people are starting to follow now and they're seeing each other follow you know what I mean? Yeah it makes it easier yeah. Yeah so like for instance a guy named John Chu,

who was the director of Crazy Rich Asians, and he's also doing the Disney rendit, or the cartoon rendition of Wicked coming out later this year. And he started following me. Wow. And yeah, it's a big fucking deal. And I'm a big Wicked fan, man. People don't realize this, so I'm very freaking cultured.

I like going to Broadway musicals actually and Wicked's my favorite. Dude, I would never take you for that type of guy. Honestly, brother, when I was 35 years old, I made a decision in life that, all right, because of my background, I don't have like the upbringing or the culture inside of life other people I'm the kind of rubbing show elbows with have. So I'm like, I'm going to be over the arts and tried a few things, tried the opera, didn't like it. I went to a ballet did not like it at all and Musicals are a lot of fun man, so Hamilton. Yeah, I don't know you don't like Hamilton. I didn't like Hamilton Only because it's giving me way too much credit, dude

They try to get a little fucking cute with the actors playing different roles, okay? I'm like okay, they're an afric guy playing a white guy, and I know that's like, cool dude, like it makes sense. If you understand the history to know who is who, and oh, that's really creative. But for someone like me that doesn't, you know, I'm getting confused, I'm getting confused of who's who here.

Actually, I saw it a couple times though, and I didn't like it either time, I walked out both times. Damn. Yeah. Okay, so you're a harsh critic. Yeah, I just didn't like it, I just didn't saw it. I saw it a couple times though, and I didn't like it either time. I walked out both times Yeah, yeah, okay. Yeah, harsh critic. Yeah, I just didn't like it. There's an enjoy it Book of Mormon. I'm a big fan of okay. Yeah, I like I've seen Book of Mormon Book of Mormon five times. Yeah Yeah, wicked. I've seen a few times and then there's some smaller ones Like if you ever seen like well, that's this isn't one of the smaller ones, but if you ever seen Jersey Boys, that's excellent Million dollar quartet is another one. That's a little bit smaller, that's excellent.

And then a couple that you wouldn't have heard of. Are you right in the front row? Or are you backstage kind of? No, I'll tell you what. I tried to give Hamilton a second chance. The second time I saw it, it was on actual Broadway. The first time I saw it was the Chicago version. The second time I saw it was actually on Broadway

in New York, and I screwed up because I brought my kids and we got one of those theater boxes. All right. Yeah. But the problem is it's on the side of the stage. So it's cool that you're looking here, but they're talking out to the audience and you're over here and you kind of miss the production of it. You think you're getting this cool fricking thing and it's like you miss it.

So maybe I'm too harsh on Hamilton and I screwed myself on that But where were we going with that do you sit in the front row at these or you more like How do we get on the movie theater in the first place what did you ask me did you ask me something initially? Original conversation about yeah, we got carried away there, but oh, gambling content. Oh, gambling content. Yeah, I don't think that's what it was. Anyway. Anyway.

I asked gambling content. Oh, no, because I was saying John Chu. John Chu started following me. It was the gambling content, but then when these celebrities start following me, it kind of just morphs. They notice that other ones are. Or just a person off the street starts following you or comes across your page, and the first thing they do is they look at your you know mutuals

yeah and then they'll say oh shit all these you know abc famous people follow him and yeah i think that's really helped me out substantially substantially so are you bet mgm authorized gaming partner of the nba has your back all season long from From tip-off to the final buzzer, you're always taken care of with the sportsbook born in Vegas. That's a feeling you can only get with BetMGM. And no matter your team, your favorite player, or your style, there's something every NBA fan will love about BetMGM. Download the app today and discover why BetMGM is your basketball home for the season. Raise your game to the next level this year with BetMGM, a basketball home for the season. Raise your game to the next level this year

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Brother, it's a challenge for me, dude, because my original content was always about leaving corporate America behind, being your own boss, being an entrepreneur and that's what the core of my content. Rise yourself up, don't have a ceiling, be the best you can be and you could analogize leaving my job as a W-2 to be my own boss as that, all right? And whatever you do in your life, don't let them define your ceiling. And in that process, becoming a multimillionaire happened.

Okay? So for me to turn around and start monetizing shit becomes a challenge for me because, you know, why's this guy that's rich and stuff doing stuff for these shitty little ads? So I have two pieces of criteria I look at when I when I do any kind of monetization. All right, the first thing is if the brand vibes with the page and is in line with some of the stuff I'm already talking about, sure,

I'll do it. Even if it's on the edge of that where it might be okay, but it kind of makes sense. Let's give it a try. Yeah. So for instance, college football, 25 just came out. We're in, we're in July right now. Everybody college football, 25 just came out and a company called me about hosting a tournament where it's thick, a gamble on it's $10 entry fee, $1,500 in cash prizes, blah, blah, blah, blah, blah. And I don't really talk about gaming on my page, but I'm sure a lot of my followers do game. And this is a tournament where you're gambling against each other on college football.

Let's give it a try and see how it goes. So I did a couple posts about that. They gave me a little bit of money. And you know, it was pretty well received. You know what I mean? But I'm not getting rich off of it. The checks that people are offering me are not enough to like sacrifice any of my core shit

You know I'm saying like if it was something that had nothing to do with my page The check would have to be really substantial and it just doesn't happen. I don't think I'm for my my Size following I don't think at least I haven't been offered. I need that would make it substantial enough The other piece of criteria I look at is could I put something together that's a win-win-win? All right. So I win or I get paid. The brand wins where they're accessing customers that they wouldn't have otherwise. All right. But primarily the third win, the win-win-win, is that the consumer, my audience is getting something that they wouldn't have got otherwise as well. All right. So my biggest one right now is I made a deal with Virgin cruise lines

they called me up Virgin voyages and they found me because they follow my page and they they have a casino on the ship. Oh nice. Yeah, so we worked out something where it's gonna be the John Sarasani 2000% raised cruise and Everybody's getting rooms that are below market that they wouldn't have paid they would have got that price for. Damn. Yeah you're getting a room with a balcony for less than an interior room so that's like a three level difference for all your cruise people out there and yeah you know and I'm getting paid for it my customer my the people come in or are gonna hang out with me and they're gonna cruise for less money on top of it and Virgin Cruises is Getting people that wouldn't have been there. Yes. I should hit you up. I'm going on a virgin cruise next week

Are you really I paid for the balcony room? Where's it out of Miami? Yeah going to Dominican and shit. Okay, we're doing a We're doing Miami to Key West to Bimini Bombers Wow four nights. That's gonna be lit Yeah, you'll be streaming the whole time. Do That's gonna be lit. Yeah, four nights. You'll be streaming the whole time? Do you live stream or no? Yeah, we're working on that, but that's not really the objective.

The objective is more just kind of like to make it like a networking function, have a little bit of fun. Got it. Like to give you a, for instance, dude, this cruise, the balcony rooms start at like 18, $1,849. I was selling them early bird pricing for 799. Damn. No, that's facts though, I paid like 60s for four nights exactly yeah So 799 799 for the whole frickin room, and then you could put two people in there

Wow now you're under 400 bucks a person like kidding me. Yeah, that's a good deal, and I've been your networking events They're really good. Yeah, it's a lot of fun rays right. Yeah, exactly. Are you having any coming up um? Well August 29th. We are gonna have our 500, Well, August 29th, we are going to have our 500,000 follower party, but hopefully we are at that. But again, You already planned it? Again, pretty much, dude. Again, something must have went wrong.

Well, I talk about being from Schomburg a lot, bro. And we're going to have it in Schomburg. It's a dinner. It's going to be, I love the manifestation aspect of it. Exactly, dude. Exactly. You're probably going to hit a million by the end of the year at the pace you're growing. Dude, million by the end of the year at the pace

You're going dude if you would have fucking told me bro Like I passed two hundred fifty thousand in January and then people started saying watch this start going up Exponentially now and it's kind of what I thought Bob Menner coaching you to Dude me and Bob started doing shit together a year ago And I was at about a hundred thousand followers actually I was about about fifty thousand followers. Bob followed me. We started messing around with each other. Then I was on Brad Lee's podcast and then I was on the TV show Below Deck. Those three things kind of happened at the same time and I went pretty quickly from fifty thousand to a hundred thousand. Got it. You know what I mean?

Below Deck is that on Netflix? It's on Bravo. Bravo. Yeah. And that got you a lot of followers. It's hard to like really pinpoint it, dude Like okay. I'm good friends with a guy named Jaleel white He's an actor in Los Angeles played Urkel iconic character and Family Matters. Yeah big big time You know Hollywood guy and he um We're really good friends from other things and he gave me really good advice once he goes dude. It's not gonna be one Little thing like this interview right now. It's not gonna be that it's gonna be like a little bit the combination of everything Oh, I saw this person there now. I saw them there. Okay, this person's popping up everywhere and then it starts to stick Yeah, that makes sense. Yeah, and he gave me that advice about a year ago, and he's absolutely right. That's exactly what happened

Yeah, I see you gambling with other creators now too, right? Yep. You're growing their audience, growing yours at the same time. Yeah, yeah. And they're actually reaching out to me more so than I'm reaching out to them. Because I think they think it's fun to gamble with me. But I was on one. I reached out to one person once, a guy named Steve will do it. Do you know that?

Oh, yeah. Yeah, I'll tell you off camera my relationship. Oh, really? Yeah. OK. Yeah, he did a podcast over Super Bowl weekend. He did a live stream that I was on and it was fine. Yeah he's got a good following. Well and they're hardcore. Yeah. They're hardcore and I wasn't really prepared for it to

be honest with you. It was kind of like a curveball like last second thing and I went on there and we had a blast and it was fine but uh you know his following is a little different than mine. My following's a lot of like, you know, it's everybody now, but it's usually like people that are trying to be business people of some sort, or just motivated by different shit. And his following is not that. So a lot of them are seeing me for the first time, or don't know anything about me.

So they just think I'm like this fucking drunk guy gambling. They don't really understand like what's going on You know then he goes crazy. I heard in the casinos. Yeah, he goes nuts. Yeah Legendary stories have you gambled with Vegas Matt yet? No, I haven't those guys are not the same as me dude Vegas Matt's fine. I've seen this stuff because people send it to me all the time and he's it's cool. He's doing exactly That's awesome exactly what he does. But did I? I'm also friends with this guy named. Mr.. Hand play who's a slot influencer. Yeah These guys aren't even trying to fucking win when they go they're going to win play content

They're going to film content and this explain how the games are and whatever kind of knowing that there's very good chance to lose Right. I go to the casinos playing on fucking winning dude. I'm like literally going there to win I'm not going to film fucking content We will fill film content of me winning, but the priority is to fucking win, bro. I feel that what about Mickey Mase? He'd be good to win with brother Yeah, I don't know what that guy's deal is dude that one video went viral recently about him Like fucking I didn't know who he was About fucking trying to charge casinos 50 million dollars for some baccarat cheating technique or something like I

Don't know anything about that. It sounds sounds like bullshit to me to be honest with you, but that's all I really know of them Yeah, yeah, I know he tried doing poker lost a ton and then gave up poker. Oh really? Yeah, okay, you play poker Yes, but I'd rather not though. It's fucking your games blackjack. Yeah, dude poker slow, right? But you got to just grind it out bro. You got a grind it. I'll play craps I'll play craps and blackjack maybe roulette. Okay If I play real light, I mean something went wrong Zeros man now they're adding a triple zero right? God damn six percent edge wasn't enough terrible. I was nine percent Yeah, you gamble every day. No, no, no once probably twice a month okay yeah but

based off your content I thought is way more than that well I get a lot of fucking videos exactly I mean I feel dude I literally posted seven times yesterday bro yes and I'm like I know what usually do that I usually post like three to four I posted seven times because there's something like every hour to talk about yeah how'd you run last night it was good I'm up 62 grand holy shit you're the only one I know that does yes, dude, very well Casinos I started to back me off a little bit to be honest with you I bet you're winning five figures every time you go

So they don't have a reason to back me off in terms of like I'm not cheating and not card counting There is no reason to back me up other than I'm winning But they're backing me off in like different ways. They're backing me off where it's like But they're backing me off in different ways. They're backing me off where it's like giving me shittier sweets than I've gotten in the past. You know what I mean? Like the comps are not as generous as they were. And then when you call them and ask them,

I go, dude, I've been doing the same average bet, I've been in the same hours of play. Why did my sweet get downgraded? You know what I mean? And it's because they look at it, my overall lifetime shit and I'm up. Oh you're up overall Yeah, wow all these casino the whole strip. I'm up. Holy shit. Yeah the entire strip every single casino I'm up lifetime Martin Gale strategy no

That's how you go broke. Yeah, exactly exactly. I like Dana strategy where he'll bet like two hands and dip But you're there for hours. That's why I'm impressed, because usually they say the longer they're the worse, but you're there for. Yeah, so well, I'd like not to be. This trip I haven't been. I've been doing like 20 minute sessions, and I went a little bit of loose. Dana's strategy works because he's betting like,

I think he bets like 50 grand a hand, or 30 grand a hand or something. I don't. I'm allowed to bet. My max at MGM is two hands of 25 grand each, so I could play two 25 grand hands at a time. I don't usually'm allowed about My max at MGM is two hands of 25 grand each so I could play to 25 grand hands at a time I don't usually play that much though I usually play a grand or two grand a hand and then go up to like five grand okay So I want to stop as soon as I'm up like 50 ish I start playing conservatively

All right now. I'm up 50 grand. I'll have a stop loss if I lose 15 of it Then I'll just stop go home up 35 grand Wow all right, and that'm up 50 grand. I'll have a stop loss. If I lose 15 of it, then I'll just stop, go home up 35 grand. Wow. All right? And that's pretty much about it. So you got a battle to get there. Now, if I'm down 50 grand starting off, though, it changes.

I'm not even trying to win anymore. I'm just trying to get back to even. I feel that. And degenerates will get that 50 grand back, win, and then lose another 100 grand after it. I don't do that. Have you had a bad loss recently? No, I've lost only twice in the last three years. Holy shit. Yeah, one of them was for 40 grand

and one of them was for a 10 grand. I think I saw the 40 grand one that went viral right? Dude I was so fucking mad. I was so fucking mad. Well, here's why I went viral because I was fucking hilarious, dude. I fucking woke up the next morning and I go, it's not gonna affect my life and I literally literally like 190 ran the weekend before. I win every fucking time. So I was due for a loss. Thank God it happened at Rivers Casino in Displanes, Illinois, because I only have a $35,000 line of credit there. And then I had $5,000 cash. That's the 40 grand.

Everywhere else I have a quarter million dollar line to credit. Damn. Yeah, so now here's the damn thing though. If I had a quarter million there, I very well might have won that 40 back. You know what I mean? But who knows?

I mean, I've been down 40 at these fucking places and I come back and that's all the fucking time. You ever feel like they're cheating in some way? The casinos? No, bro, I'm gonna tell you what, man. The Bahamas gave me this advice. This is back in 2008, bro, all right? The cards were so fucking bad, so fucking bad.

I go up to the pit boss afterward, it's two in the morning, we're at the Atlantis. And I go, hey go up to the pit boss afterward. It's two in the morning We're at the Atlantis and I go hey, just just tell the truth, bro You guys cheat don't you you stack the deck right? And there he goes buddy puts his arm right he puts his hand on my shoulder goes buddy We don't need to cheat the games already set up for the casinos to fucking cheat They already have the edge. They don't need to cheat further than that. You know they don't I They don't I feel like some of the online ones are sketchy though. You know what I mean? They don't tell you the odds or anything. There's a

The offshore ones I would not fuck with if there were anybody really be honest with you Like bad MGM and these other online casinos like golden nugget online casino. I Do that stuff? I think they're fine because I think they have like, there's some software that they all have that's like a third party random. Yeah, I'm talking about the crypto ones. Yeah. That are, God knows where, what country. I wouldn't trust them.

Yeah. I wouldn't trust them. They probably approach you for deals, right? Yep. There's this company called MoneyPrize that reached out to do live streams with them. And right now they're only using crypto. They're trying to get their credit card processing down.

And once they do, I'm gonna start doing shit with them That's where you make serious money. That's how Steve made millions. Yeah. No, I know so that's I I'm hoping we do shit together they can't figure out the credit card processing because here's what happens with all these like gambling types of Places everybody that wants to do their deposits with their credit cards, right? All right, so Places everybody wants to do their deposits with their credit cards right all right So all these people turn around and say up no I didn't gamble or whatever and they asked for money back Yeah, so high risk very high. Yeah, that's why they do crypto. You can't get that shit back ever Yeah, once you send it you're fucked exactly But there's that I know Steve and a couple other people got in that dilemma where they promoted casinos

And then they were getting a percent of the losses or whatever or where there where they were moral dilemma. Yeah. Does that concern you? Um, I would never do that. Um, cause I'm actually trying to teach people how to gamble properly and win on my thing. So that would kind of be counterintuitive if I did it that way. Yeah. But I'll say this, there's another way to get paid with all these, there's something called theoretical losses. All right. So there's actual losses and theoretical losses. Theoretical losses is a term that the casinos use. There's something called theoretical losses. All right, so there's actual losses and theoretical losses

Theoretical losses is a term that the casinos use it's called Theo's Based on how long this person played for based on how good of a player he is and what his average bet was for that time period Theoretically, he should have lost X now He could have actually still won but theoretically he would have lost X. And the way to actually win is to manage your money properly. So you could have the best of both worlds. Got it. All right, so I want you guys to all actually win, quit while you're ahead.

Even if you come play and you quit while you're ahead or you're up five grand, but it took you three hours of playing $300 a hand to get up that five grand, theoretically they're gonna have you probably at a three or four grand loss. You know what I mean? Yeah. So if they're gonna pay an influencer based on theoretical losses, I would do that. That makes more sense. Yeah. I wouldn't get paid on actual losses or I don't

know what deals are out there. I don't know how they work, but if somebody wanted to pay me on actual losses only, I probably wouldn't do that. I've seen some as high as 50% of actual losses. Of actual losses? Yeah, I probably wouldn't do it if that was the deal. If it was like a combination of like, hey, 10% of actual losses or 20% of theoretical losses, maybe I would do something like that. Yeah.

You know what I mean? Because then you could still have the ability to cheer for your followers. For sure. Yeah followers I want to be able to sleep at night man followers going broke exactly dude yeah got to make money ethically mm-hmm couple funny videos I saw you post so you made a video about Trump I guess and you lost a lot of followers dude I don't know if it was a coincidence or what but I didn't say shit bro all I said was that Trump is in gen pop. I use this term called gen pop. I'm referring to general population of the casino.

So there's the high limit area and there's where everyone else plays. The high limit area is where the action's at, where the rules are better, the odds are better, everything's fucking better, especially when you're playing blackjack. So I call everybody gen pop. If you're not in high level your gen pop But I'll talk about it in like other contacts and my followers think it's funny most of them do One man fucking Foxwood's casino in Connecticut We had a big outing there and there's like 15 or like 16 of us at this point And we're sitting there at the happy hour

In the high limit room and we see Trump get freaking shot live on TV, dude where they did the breaking news and we saw it live. And anyway I'm like what am I how am I gonna make a reel about this the next day like addressing that how we were in the casino and everything else and it wasn't even supporting his politics or anything man so I just I just said that Trump's not genpop and God bless America and you know people don't like that. A lot of people did like it, but a lot of people didn't. And I saw people start unfollowing.

And it kind of just sucks, dude, because my page has nothing to do with politics, dude, and not really anything to do with even social issues. It's not what the page is about. I'd probably get more heat from Trump supporters for not saying more shit. Like, Like people just people just assume speak up. They all just assume I'm a Trump supporter. I they have no way of knowing.

I don't I don't talk about it. So I made another reel a couple of days later addressing this unfollows. And and I just made it fucking clear, dude, if Biden got fucking shot, if Obama got shot at even, you you know I would have made a similar post I mean, dude you can't have people trying to kill a president. I mean, it's fucked up. Yeah, that's serious Can't believe you lost for that man. Yeah, I've lost some guests cuz my pin photo is me and Trump jr. And I've lost a ton Oh, yeah Yeah, man, I gotta tell you man another reason

I kind of stay away from it Sean is I don't like feel as strongly about it as other people do, quite frankly. There's other parts of my message that are a lot bigger than that that I'm just have more conviction about. And it's not that I disagree or agree with any particular candidate. It's just that the president of the United States, like only so much could be changed based on who the wins the president. You know what I mean? Like a friend of mine that lives in Scotland and he made a comment to me, this is back when Trump and Hillary were running against each other. And he's like, dude, at the end of the day, like what's really going to change for you guys who the president is

You know what I mean like in some of these other countries. There's a huge change if their leader changes, you know Oh your day-to-day life will change, you know I will say you know now with Biden falling out and and Being out of it completely. I mean, you know, we don't have a crystal ball the next few weeks look like but If Trump's gonna run away with it now, you know, we don't have a crystal ball the next few weeks look like, but, um, if, if Trump's going to run away with it now, you know, one of the things I'm not looking forward to Sean is, is the next four years being so freaking divisive, dude, you know what I mean? Just like, it's just a fucking shit show of, it was like a perfect storm, man. It's a perfect storm, dude. You know, um, I,

there's some things, you know what I mean? Like during COVID and like the whole Antifa, BLM stuff happening. Yeah. Where I was like, thank fucking God Trump's still not the president right now. You know what I mean? Because he would have been blamed for everything. You know what I mean? Yeah.

Or like, Brittany, Brittany Gaynor, when she was in- Oh, the Russia, right? Yeah, what's her name? Was that Russia? Grindr, yeah, it was Russia. Yeah, yeah, Reiner, yeah. Is it Reiner? Brittany, the WNBA player.

That was a sad state of affairs, dude. I'm claustrophobic, I felt bad for that girl, dude. I'm not kidding you, I felt bad for her, dude. And could you imagine if that would have happened and Trump was still the fucking president? Yeah, it would have been. Like seriously. He gets blamed for it.

He would have got blamed for all of that. Yeah, just for weed, crazy. Yeah. I saw a video a month ago on your Instagram. You recently lost a friendship over someone running up your hotel bill. Yeah, it's right here in Vegas. Did you solve that or?

No, they're out. There's two people, they're out, dude. Damn. Try to be too nice to people sometimes and they take advantage. They're a little misinformed two people they're out dude that try to be too nice to people sometimes and they take advantage They're a little misinformed. I think they thought I Let people stay in an extra room that I had I was already checked into the room No, we weren't gonna use it. They were sleeping on the floor someone else's room fucking some gen pop shit

And I'm like dude you guys could just stay in this other room I might use in it anyway didn't think just to say don't charge a bunch of shit to the room figure the figure that Was just kind of assumed I Got that fucking bill $3,881 holy brother and it was at the MGM grand and Some of the charges this is where I really got pissed So the charges included like clothing they went clothes shopping at like the gift shop It's impossible to spend that much money there by the way they went to prime in the Bellagio

Little five-star steakhouse? Yeah a little five-star steakhouse but we weren't staying at the Bellagio Sean we were staying at the MGM now these two particular fucking people aren't seasoned gamblers dude they like how would they fucking know that Bellagio is owned by MGM How would they know that they could go there and charge things to the room back over at MGM? Mmm, they did some fucking research to figure this out, dude Okay, they went and asked somebody and there was a $900 charge there and there's only two of them So I'm like, let me get a copy of this mother-f***ing bill and it was hilarious dude

Hilarious. I'm like, let me get a copy of this mother f'n bill. And it was hilarious, dude. Hilarious. I'm talking caviar, seafood towers. Oh, they tipped very well with my money as well. It's awesome. And then there was like sampling soups. There's like eight different soups that they had. And what the fuck are they doing? Wagyu ribeye, you know, Kim Crawford, like all these different f'n wines.

And it was pure insanity $900 dude, so they're out they're out. They're the little swindlers. They had a chance to pay me back and They thought it was good their their thing was that they thought it was gonna get comped and it didn't matter and I go Are you guys mental like it's not how it works? Yeah, that's not how it fucking works lost friendship with you over 3k Yeah, that is crazy to me exactly. It was stupid and they could have resolved it too They could have resolved it after I called him out on it Decided not to and you were friends with that guy for years, right? Yeah, the guy was friends with the guy and it was some people he brought to one of my events that he should have been

Responsible for and he uh, I don't know, you know, I blocked them. I didn't really give them a chance to explain further. They said that they thought it would be comped and I sent them my Venmo and I never heard from them. I blocked them so. Damn. Maybe they tried to call me. I don't know, they don't have a chance to. They have my Venmo.

They pay me the money back on my Venmo then I'll take their call. You know what I mean? If you're watching this, pay up. Yeah. You probably get a lot of people in your ear now now that you're blown up, right? That's mostly good stuff man But I gotta tell you when I blast the haters on my stories and stuff people don't like that dude

Or people like it, but people don't want to be featured on it, bro I think you do it in a funny way where it's not like too bad brother. I'm walking through the aria casino yesterday this guy I literally just had a story post about him six days earlier making fun of them and I had like a poll for everyone to vote if he's like a W tour a gen pop employee you know if he's a virgin things like that because he was a smartass in one of my comments this guy comes up to me in real life that's shocking actually brother he thought it was fucking hilarious he was do you put me on your story it was so funny everybody was messaging me why you fucking with John? I'm like, dude

I was just kidding around. I know we get mad. So that's how you have a sense of humor though, bro That's how you had like, you know, I mean that's social media should be about dude You know and when I see it Sean when I see it go on the other way I usually take the post down almost immediately. Okay, so like I had one the other day this one girl was like I don't even use this term, but she's like a total fucking Karen did all over this fucking comments, you know, well, you should date women not girls Like who is this woman? I look at her. She's not even following me. So she just came across this reel and Whatever I put her on my story and You know, she DMS me like not to threaten her or something like that. I'm like, okay, you know what I'm taking

I'm taking it down and you know, I ruined her day. You know, then I'm not trying to ruin people's days You know, yeah, but it's just funny how some people could dish it out and not take it. You know, yeah You don't want that defamation lawsuit, man Well, I mean meet me screenshot in a comment that they wrote and then making a bubble of it I'm not in their mouth. I mean, it's not defamation that they wrote and then making a bubble of it coming out of their mouth I mean, it's not defamation. They're the one who typed it I had once thought a guy claimed to me dude was so funny somebody wrote he was so fucking funny He was a consultant at Accenture. Yeah, okay, and it said it right on his Instagram profile. Okay, and his comment I

wonder I put about a year ago before I hit a huge following and I'm at I wonder I puts about a year ago before I hit a huge following and He wrote a die with exclamation points. Well, and I put it on my fucking story and I tag on The guy starts messaging me claiming he was hacked and didn't write the word died And it was such a funny real dude because like I didn't I didn't just put on my story made a whole reel about it it was because I like tied into like him working in corporate America and you hate your job so fucking much that when you see somebody doing something that you wish you could be doing on Instagram you literally want him to die

right like this person said I put it up on the screen. It was pretty freakin funny, dude but this guy had such conviction that he didn't do it and I go buddy. No one's believing it goes Dude, no, people think it's funny. Don't worry about it. He goes dude I don't want people to think I'm saying that to you like it's not just that you have me blasted I don't want people to think that would come out of my mouth. So I took it down That's the only time I've ever taken it down where I'm like, all right, I'm not sure if I should ever not because it's a pretty fucking asshole thing to write, die.

Is that like your biggest haters, the W2 guys? Yeah, and at this point though, Sean, it was, before it was different, right? It was before it was different because people didn't know like what to think of me, okay? So it doesn't really happen as much anymore because people stumble across my page and then you could do two seconds of research

and see I got like legit people following me. It's a real page, you know what I mean? Whereas before maybe it wasn't so clear and they just think I'm some like, you know, some guy selling a course or something like that. You know what I mean? So those people that'd be more vocal and come at me and it was usually W Tours Yeah, will you ever launch course?

Dude, I think um, I think those days are behind us man I think God bless people that were able to make money if they were actually providing value the last few years I Think I'm the wrong person to ask. I'm sure there's still market for it, but not with what I'm doing. Yeah. On the same way, I think it's past. Yeah.

I think the heyday was like five years ago, three to five years ago. I think so too. And I think it got played out really fast. And I think there's certain people that won't even be a fucking pimple on a horse's ass in a couple of years that are kinda popular right now that are just not gonna be,

because there's not Substance to their message dude. Yeah, they're sending shit over and over again. I know you're talking Yeah, yeah What the fuck you talking about bro? Like it's like hello like and for me, bro Like I would have been too. I know even though I was in the sun because my shit would have been done if I didn't start Expanding another ship. That's true. You know, mean? Like this gambling stuff is giving me rejuvenation I have a lot of shit I could talk about now talk about my kids sometimes Well, I fucking post with my kids fucking do better than anything else when I do that. Yeah, dude

Wow, dude, my fucking daughter now got like fucking shit like 7,000 followers Now she has like 14,000 from me like watching out dude. I'm a promoter She's like mentioned in a story or something like you didn't even tag her. No a tagger Yeah, or so or she'll comment and I'll in her comment or something and then she gets a fucking shit But here's this trick by the way if you're not an influencer But you're fucking friends with an influencer or a family member of an influencer and you want to get follows Make your page private when they tag you they tag you then they'll go look at your page Okay, I look to the page and then they leave they don't press the follow button make it private

Wait a couple days, accept the follow. Then they'll fucking forget that they forget that they did it. Smart. Are you going to branch off to YouTube and other platforms? I'm doing more on YouTube now. YouTube's been tough, man. It's tough. Just actually, I shouldn't say that. It's not tough. It's just like, different. It's like these

podcasts, you know, like even these podcasts. It's like you look at your views you could get on social media with Instagram or tick-tock And then you do a podcast and post it on YouTube and yeah, it does okay But it's a fraction of the answer to get one hundredth of views yeah like that compared to instrument tick-tock It's not even close exactly YouTube's tough. Yeah, it's competitive. I think yeah, I haven't really tried to crack the algorithm there I've run ads there a couple times. That's that have been helpful And when I've run ads it's really been more primarily because I've had other people featured that I want to just get eyes on it For them to see I've run out too, but no one comments really yeah, I noticed it's just news there

Yeah, I just had one with I've interviewed Jim McMahon from the Chicago Bears 1985 Bears ran ads just in Chicago because I knew that they would give a shit yeah and it was a pretty good episode and I think we ended up with 80,000 views but like literally 11 comments and like 300 like likes that's what happens to me who knows if those views are even fucking real they could be charging yeah if that's if that's the fucking case I'll be pissed though dude I wouldn't be surprised.

I mean, with that little engagement, it's hard to tell if they're real. That's true. That's true. Dude, what's next? I mean, got the crews, anything else? Not much, man. Not much.

I did this TV show called The Partner earlier this year. That was a lot of fun, where I interviewed different entrepreneurs, decided people I would be going to business with. Probably going to do a season two of that at some point. I got a lot of shit going on right now though. So we shall see on when I do that, but we will do it. It's just a matter of when that was a ton of fun. Um, so it's like shark tank. Yeah, it's shark tank, but I kind of screwed up a little bit. We did an eight season, eight episodes.

And it was cool. People were fucking engaged and that episodes got better and better as we went, but it takes up a lot of real estate on your social media when you promote something for eight weeks You know what I mean? Yeah, so again it becomes okay. We're getting 70 or 80 thousand views on YouTube Which is which is good. I mean for what I was trying to do is that's good for that kind of show I think and You know you're getting that a video on Instagram exactly exactly exactly and You know it was one of the things they did learn on it though I don't know if you've ever done this have you ever done YouTube premieres no you know how it works you

I know the knelt boys do it. It's cool. It's cool, bro But but you're really putting yourself out there because you it's like Instagram live you see how many people are actually fucking watching your shit And everyone could see it so I started promoting In YouTube premiere Again a lot of people don't know the fuck it is we're premiering at 7 p.m. Episode 1 of the partner tune in then Well people what do you mean tune into YouTube or people think are you talking about YouTube TV? What do you know? No actual YouTube go to my channel and at 7 p.m. It's gonna come out And then we're

going to have a live chat with me in it with all of us going back and forth commenting during the damn show. Oh wow, that's actually cool. Yeah, very cool. So what would be cool about it is that in the chat I'll tell people, hey, do me a favor, go comment about this person that's on there right now in the actual comments, you know what I mean? Yeah.

So, and this is funny with YouTube by the way, but I don't know exactly how it works, but there's a lag with when their views show, because I would have a lot of good number, and not a lot, but anywhere from I think, low end 200, high end 500 people on these fricking, maybe a little bit less than that, but on these YouTube premieres, and there'd be a ton of comments, and there'd be a ton of fucking likes okay?

Well, then if you looked at my YouTube thing afterward. It's still up there right yeah, it'll show like 119 views, but I'll have like 300 likes and like 60 comments Oh because they'll be coming from the frickin premiere. Yeah, you know what I mean? So anyone that's like looks at it during that snapchat of time. It's gonna be like all right He fucking bought his views or comments. You know what I mean? So anyone that looks at it during that Snapchat of time, is gonna be like, all right, he fucking bought his views or comments. You know what I mean? And that's just not the case.

So I learned that, that was kinda fucking funny. We'll link your stuff below, man. Anything else you wanna close off of? No, man. Thanks a lot, brother. Keep doing what you're doing, man. Thanks for coming on. Thanks for watching, guys, as always.

See you tomorrow. All right, brother.