Digital Social Hour - The PR Secret Forbes Doesn’t Want You to Know! | Lindsay Feldman DSH #636

Episode Date: August 15, 2024

🎥 The PR Secret Forbes Doesn’t Want You to Know is finally revealed on this episode of Digital Social Hour with Sean Kelly! 🚀 Join us as we dive into the world of authentic PR strategies with Lindsay Feldman, the mastermind behind Brandbomb PR. Whether you're curious about the difference between earned and paid media or how to organically secure a spot in Forbes, this episode is a must-watch! 📈   Tune in now and discover how Lindsay has navigated the competitive PR landscape to land major clients like the NBA and Soul Cycle. From behind-the-scenes stories to innovative campaigns, this episode is packed with valuable insights that you won't find anywhere else. 🌟   Don't miss out on these insider secrets and see why perception can be bought. Watch now and subscribe for more eye-opening stories on the Digital Social Hour with Sean Kelly! 📺 Hit that subscribe button and stay tuned for more fascinating conversations. Join the conversation and be part of our community today! 🎉   #PrSuccessStories #BrandbombPr #MediaOutreach #LasVegasPr #PrCrisisManagement   CHAPTERS: 00:00 - Intro 00:32 - Lindsay's Journey into PR 07:13 - The Palms Casino: A Case Study 08:35 - Exploring the Vegas Food Scene 09:48 - Crazy Horse 3 & BrandBomb Insights 13:33 - Common PR Misconceptions Explained 14:52 - PR Crisis Management Stories 16:39 - Paid vs Earned Media Strategies 19:01 - Successful PR Campaign Elements 19:52 - Integrating Influencers and Celebrities in PR 22:05 - NBA Ties and PR Opportunities 23:23 - Perception Management in PR 25:20 - Role of Content Creators in PR 29:29 - BrandBomb PR's Cannabis Divorce Party 31:50 - Outro 32:03 - Contact Information 32:27 - Outro   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Lindsay Feldman https://www.instagram.com/lindsay_feldman https://www.brandbombpr.com/   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

generating earned media for our clients so i can't guarantee that you're going to get the forbes placement um uh but i can i can work to get you that placement but when i get that placement for you which we've gotten so many forbes placements for our clients yeah it's not going to be sponsored by it's going to be organic and it's not going to come down and it's going to have it's going to drive traffic to you it's not going to like not show up on on google because there's no follow links behind it all right guys founder of brand bomb pr here today lindsey feldman thanks for coming thank you i'm so excited to be here thank you for having me yeah you're one of the best i know in the pr space so thank you and

that means so much coming from you so i appreciate that yeah you're the real deal because there's a lot of people that say they do pr and they don't really do it totally definitely i mean we're just in that era of that lifestyle marketing. And I mean, you and I had met, you know, in the space while I was working and, and, you know, yeah, no, you're the real deal. You've gotten me in summer league games. You got me VIP at NBA con so many events you run only the best for you. Yeah. I just saw you one with Perez Hilton too. Yeah. That's one of my dear friends. I love him. Nice. A viewing party for the Oscars, right? Yeah. Yep. That was great. So you rented out all of Delilah? Yeah. So it was actually a party with Vanity Fair. Perez brought me as his guest and it was just

like a really cool, intimate way to catch the Oscars. Nice. I've never watched it. How was it? It was fun. It was actually, it's a lot more fun when you're in a room full of people that are like cheering and engaging. And it was hosted by comedian Lonnie Love, who I do truly love. So it was great. Nice. Comedy is big out here, right? Yeah.

Oh, I love comedy. Which comedian is your favorite? Well, Lonnie is definitely one of them. I mean, I love Mike Epps, Kevin Hart. I mean, he's a Philly guy just like me. We're actually from the same neighborhood. Nice. What about you?

I used to like Hart a lot. I feel like he's lost Philly guy just like me. We're actually from the same neighborhood. Nice. What about you? I used to like Hart a lot. I feel like he's lost his touch. That comes with the money. So I don't know. I got Gabriel Iglesias coming on the show next month. Oh, he's good. I'm pumped for that one. I really like Theo Vaughn.

Andrew Schultz is pretty funny. I think he's losing it a little bit too. But it happens, man. Yeah, it does. We actually just went to one of the comedy shows at Town Square last week. And I feel like a lot of the up-and-comers they're just hungry for it like actually tend to like a lot of the comedians from wild and out like they're just really funny yeah i saw shane gillis before he blew up in jersey some random place in new brunswick and he was funnier than the main act which was michael rapaport i i've noticed that before myself

going to different comedy shows yeah the opening's usually funnier right. Because I think they get comfortable once they've made a certain amount. Yeah. Or they just keep reusing their content and it's just tired and old. Yeah, absolutely. Are you a big foodie out here? Oh, my God. I love to eat. That's like my favorite thing to do. What are your go to restaurants out here? Well, I just tried this place, Tea Palette, the other day in Chinatown. Oh, Palette Tea Lounge? Yes. Oh, my God. Palette Tea Lounge. Yes. I just went there. Isn't it like mind-blowing? It's the best dim sum in town. Oh my god, so good. I just, I love being able to try all different things and I actually started seeing all of my foodie content creator friends around town trying it. So I'm like, we have to go there. It was

delicious. I love that. I have, of course, I love berries. Who doesn't? I love berries. I mean, I don't know. I'm still a sucker. I love tau. I think that's a good birthday dinner place. I just love the ambiance and the food. But I do like those hidden gems as well. I like the mom and pops. Yeah. Because the strip, you're going to be paying $300. Oh, my God.

Totally. I'm a Philly girl, so we're just used to experiencing some of the best food in some of the places that almost look a little creepy, but they always have the best food. So yeah, totally for the mom and pops. And you got to be a proponent of small business. Absolutely. Where do you rank Philly cheese steak on a sandwich tier list? Okay, so this is crazy, but I actually hate cheese.

I love steak sandwiches, but I hate cheese. I don't eat cheese on anything. But in general, besides once the cheese is gone, i do love a steak so you eat it just the meat and bread and like onions hot pepper sweet pepper you're wild i feel like the cheese is one of the best parts i know everybody says that but i'm like anti-cheese wow is it a dairy thing like intolerance i mean it's kind of like a mental thing like i probably couldn't tolerate it at this point in the game since i haven't ate it in so long but it just grosses me out like the smell like i don't even need to add um port-a-subs because they cut the meat where they cut the Probably couldn't tolerate it at this point in the game since I haven't ate it in so long, but it just grosses me out. Like the smell.

Like I don't even eat at Port-A-Subs because they cut the meat where they cut the cheese. It's just really gross to me. Damn. So any cheese you can't eat. So pizza? No. Yeah, definitely not. Oh my gosh.

Pizza is like a God tier list for me. I would probably be 300 pounds if I ate cheese. So it's probably better that I don't. But these days, even people that have allergies to it or like it, there's so many substitutes. Like it wasn't like that when I was growing up, like every birthday party that I went to being that I didn't eat cheese pizza. I just got used to not eating. Now there's a million other substitutions that you could do. I just had a guest on last month. He got rid of his allergies. Really? Yeah. So he had a pear or some fruit, but he would microdose it. So he'd eat like a little piece and then eventually like you keep doing that,

you up the amount. Yeah. So now, oh, it's apples. So now he could eat a full apple, no problem. Oh my God, that's really interesting. I mean, they say your allergies do change like every 10 years because I feel like every time I do blood work,

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off your Babbel subscription, but only for our listeners at babbel.com slash social hour. That's 60% off at babbel.com slash social hour spelled B-A-B-B-E-L.com slash social hour. Rules and restrictions may apply. That's with nothing. No allergies. That is blessed. Yeah. I know people that have tons. I know. I always think like, what would I do if I was allergic to like chocolate or chicken? I love chocolate. So how'd you get started in PR? Did you work for another firm at first? Yeah. So I graduated from UNLV. I worked for another agency in town. I realized how much I love PR. And then from there, I was recruited to go in-house at the Palms. I was at the Palms for several years, which was such an amazing experience because that was like coming

down from the height of the Palms. We filmed with every reality show that you could think of. I mean, they all come to Vegas. And then from there, I got recruited to go in-house at Crazy Horse, which was one of my former clients at the PR firm that I worked for. And I was there for several years. Even through all my years of experience, I always had like a client or two on the side. I'm just like East Coast hustler.

And then when the pandemic hit and Crazy Horse closed, obviously no strip club was open. I just kind of turned my side hustle into my main hustle and I launched Brand Bomb PR in 2020. Wow. So let's start with the Palms because back in the day I heard that was the spot in Vegas. Oh my God. Yes. Palms was like the premier spot to be in Las Vegas. Yeah. And when I was there, you know, we were still having talent at Ditch Fridays. That was the big pool party every weekend. Like I said, we had shot with Mob Wives, Real Housewives of Miami.

We shot music videos, movies, everything that you could think of. So it was just such a great experience for me. And it was during a prime time of the Palms era. What do you think happened there? Because they've kind of taken a step back, right? Well, I mean, even the four years that I was there, they had three different, you know, ownerships there. And I think, you know, with each ownership came a different set of, okay,

we're going to close this, we're going to open this. And I just also think Vegas got really, really competitive over the last decade. I mean, that's something that Vegas in general is still navigating. There's massive nightclubs at every single property. There's a million great steakhouses now. So many. Yeah. Like I just went to that famous one next to Ahern Hotel. Oh, Golden Sierra. Golden Sierra.

Oh, so good. Yeah. But apparently that was the spot like 10 years ago. It's like Rat Pack and the food there is really good. It's really good. But now it's like not as like there's so many steakhouses. Yeah, it has that old school feel there. But yeah, like you said, I mean,

something will be really hyped up and then two months later, it'll be the next big thing. It's like that new shiny toy. Yeah. Where do you rank the Vegas food scene in terms of citywide? You know what? I always, I think that I'm just spoiled

because I've lived here for so long. Every time I book a vacation, I'm always like, oh, I can't wait to go eat and try new food. And every time I do that, I'm always disappointed. So it kind of made me appreciate Vegas food a lot more. We just have everything here. There's just world-class chefs. There's all different kinds of cuisines. I feel like it's really, really at least in the top three.

I think it's number three. Where do you think is number one, number two? I would say New York city and then LA. I would agree with New York. I also had really good food when I was in Israel. I did like my birthright trip. Do you know what that is? That's when you're 18 or?

It's like, it's like a free trip to Israel for young Jewish people that are like, I don't know, in their early 20s. And so we ate really good there. So I like the like authentic experience too. But New York, definitely agree with you as well. New York's solid. LA's hit or miss. Yeah, I would agree with that. You got to know what you're doing there.

Because I lived there and hated it. But then I went back recently and locals took me over all over and it was good. Because it's also an oversaturated market so yeah you definitely would need to know where to go yeah absolutely um so moving on to the strip club I mean transitioning from the palms of that talk to me about what went down there yes oh my god so I've been working with crazy horse for a really long time uh it's really like a publicist dream client because we get to be really creative and have so much fun there so for crazy horse Horse, we do everything from, you know, booking celebrity talent to running red carpets to just constantly

keeping them at the forefront and getting them a lot of publicity. We actually even just got done shooting a reality show with them with Paramount Plus in the UK, which was quite the experience filming for seven weeks with a cast of 12 entertainers. That's cool. Yeah, it was really fun. That sounds awesome. And then from there that you started Brand Bomb. Yeah. And so yeah, once Crazy Horse had shut down during the pandemic, I had just went full steam with Brand Bomb. And, and we've been rocking ever since. In four years, you've worked with the NBA, SoulCycle, Hall of Fame boxers. I mean, that's impressive. Yeah, thank you. Yeah. I mean, we work with a bunch of different industries.

You know, we work with nonprofit. We do a lot in the nonprofit space. That's something that's important to me. In the cannabis space, you know, sports, you know, we've done Raiders, nonprofit, charity football games, obviously working with the NBA Dream Client. So to have achieved that in just a few years

is just definitely one of my proudest moments. You crushed it with NBA Con. Thank you. games obviously working with the nba dream client so to have achieved that in just a few years is just definitely one of my proudest moments you crushed it with nba con thank you yeah i mean i was just so proud of the work we did with them and it was such a fun experience that they brought us back on to handle the pr for the in-season tournament which we had you at yeah and then we'll be handling the pr again for nba con this year wow so they're bringing it back this year yeah that's cool details to be announced soon can't wait that was fun there was some really big players in tennessee yeah it was like some really cool activations we had over 100 players um a bunch of meet and greets and just you know a really way to a really cool way to just experience the brand as a whole um especially

with las vegas being such a sports hub it's just such a natural fit yeah that was such a good move i've never seen a sports league do a conference yeah Yeah, and then even, did you get to go to any of the Q&As, like where we had 2 Chainz? I saw Carmelo. Yeah. I mean, I grew up in Jersey, so seeing him as a Knicks fan growing up, that's crazy. I was right in front of him.

Yeah, yeah, it was awesome. I mean, it was definitely such an intimate experience with everybody there. Yeah, it was a really good event. And the in-season tournament was sold out too, right? Thank you. Yeah, I mean, how exciting. I mean, it was great that we had, you know, it was a really good event. And the in-season tournament was sold out too, right? Thank you. Yeah. I mean, how exciting. I mean, it was great that we had, you know, the Lakers part of that.

So we were able to get a bunch of feeder traffic as well. But just the excitement. I mean, you know, Vegas loves the NBA. Yeah. I hope we get an NBA team. I hope so too. I've been hearing rumors, but nothing confirmed. Stay tuned.

You definitely know. MLB too, apparently. Yeah, I know. Oh my God but nothing confirmed Stay tuned. You definitely know MLB too apparently. Yeah, I know. Oh my god. So exciting I mean, yeah, like just look at how how sports has taken over Vegas just in the last few years I mean look how amazing the Aces have been doing and the Knights. I mean we're we're on fire Yeah, the Knights won it last year, right? Yeah, and it's also such a unique place because people can travel from all over to see their hometown team, you know, while they're playing in Vegas. So, like, I know, of course, again, me being a Philly girl, like I had heard that there was more Eagles fans even at the Raiders game when the Eagles had played the Raiders. Like, who wouldn't want to come to Vegas?

Wow. You're an Eagles fan? Of course. Oh, man. I'm grandfathered in. You guys are wild. Oh, my. Yeah, I know. I mean, I'm not a part of the crazy like i would never throw uh throw anything at santa claus or boo santa claus but

yeah you know we're just passionate people i always ask nfl guys when i have them on what's the wildest fan base and most of them say eagles oh yeah yeah yeah i mean in with all my clients when we were talking about who could potentially go to the Super Bowl this year since we had it in Vegas, we were all like, we're going to be in trouble if it's Philly. We're going to need like lots and lots of security. Yeah, I bet. What are the biggest misconceptions of PR? We just focus on cleaning up a situation like crisis communications, and that's definitely something that we do do, but that's not the main initiative. For us, our clients hire us to make them as visible as possible, and we control their public image and reputation.

And I also think people see the glamorous side of things. They'll see us on the red carpet. They'll see us working with celebrities. They'll see us getting access to a lot of really, really cool events that are happening, but they don't see everything that's happening behind the scenes. Like, that's not my day-to-day. That's a big part of what we do. But, you know, my day-to-day is pitching media and drafting press releases and curating media

lists and monitoring the news and seeing what's happening that I can insert my clients into and just positioning them as the authority in their industry. So there's just a lot of grind that goes into it. Yeah. Because behind the scenes, you're putting out fires. You're working 12 hours a day. Yeah. We're drafting statements. I mean, yeah. Like I literally quit my nine to five to work a 24 seven. PR is 24-7. Like, my phone isn't off. You know, anything could happen and I have to be ready for it

and I have to be able to navigate my clients through whatever is happening, good and bad. Yeah. Any PR crisis stories you have? Oh, I mean,

all the time. I mean, even like, you know, working in the Palms, you know, anything that could go wrong did. You know,

we had like scandals with Chris Brown or... Oh, I heard about that one. Yeah, or like, I mean, there could be a shooting at any time you know unfortunately and i mean even when we were handling the pr for the in-season tournament yeah the day of the the uh first event was when the horrible unlv uh shooting happened on campus and that was right while we were literally sitting

in the press conference um on our media night we got wind about what was happening at UNLV and we were like oh my god this is terrible yeah so just being able to to navigate around that I mean that's that's that's life absolutely if a curveball can be thrown it's gonna be thrown yeah yeah that shooting was nuts because I was right next door to the stadium right yeah? Yeah. I mean, yeah, it was right around the corner. Holy crap. And I went to school there, and it was just such a scary thing. I mean, you always think something can't happen where you are,

and then something like that really humbles you. And we really saw a sense of community when things like that do happen. That's crazy. Did you know anyone involved? I didn't know anyone involved, but my nanny does go to UNLV, so she was the first person that I texted, and thank God she was okay. But, you know, again, back to the in-season tournament, there were so many displaced students that were, like, stuck living on campus

while the campus was closed, so, you know, we made that part of our initiative as well. We invited all of those students that were just dealing with the traumatic effects of what had just happened on campus. And then we had hosted them at the end season tournament to try to just add some kind of moment of joy while they were navigating through what just happened. Yeah, that's really cool. So you're really on top of things. You gotta be in PR. Yeah. So a lot of these guys on Instagram, you see this too, it says featured in Forbes in their bio. How many of these people are like paying to get on? So that's the thing. So that, that brings me to the difference

between like paid media and earned media. So Forbes does have these community councils where you just answer a few questions. They don't fact check into them. And then, you know, you pay like 5,000 and now all of a sudden you're a, uh, you're part of one of their councils. Um, and that does give you access to being able to come up with your own column and say, oh, I have a column in Forbes, but it's paid. And if you look at it, it still says sponsored. So that's not, you know, our clients, they're not doing those paid Forbes columns.

We're actually pitching the actual contributors of Forbes and we're getting our clients in organically. So the earned media is basically the media that's endorsing them as the best compared to that paid placement, which is coming from you. And it's still you saying you're the best because you put that out there yourself.

Yeah, no, it's hard to take people serious when they have it in their bio, featured in Forbes, featured in Inc. Oh yeah, I mean, for some reason, even though I own a PR agency, I still get those dms myself that was like hey uh for 15 000 we'll get you featured in in forbes and you know and that's the thing like with what we do is like we're really generating earned media for our clients so i can't guarantee that you're going to get the forbes placement um uh but i can i can work to get you that placement but when i get

that placement for you which we've've gotten so many Forbes placements for our clients, it's not going to be sponsored by. It's going to be organic and it's not going to come down and it's going to drive traffic to you. It's not going to not show up on Google because there's no follow links behind it.

Yeah, I've seen people pay and then the article gets deleted and they don't get refunded. Or the best is when they go, oh my God, I can't believe I've been featured as one of the top 10 entrepreneurs from Forbes. And you're like, okay, it literally says right there that it's sponsored and paid, but you know.

I get offered to get on those top 10 lists. It's like 2,000 spot or something. Yeah, I mean, honestly, it means nothing when you can pay to get on those lists because it could be like top 10 hairstylists or hair salon owners, then you're right next to somebody that's fresh you know,

fresh out of whatever, cosmetology school. So like what prestige does it really mean if you're paying for it? Yeah. You don't even recognize any of the names usually. Oh, yeah. Yeah. You know the difference. And it really like, I mean, it affects your credibility. Yeah. So what does a successful PR campaign look like? So a successful PR campaign is going to be like a fully encompassing strategy. So for us, it usually starts with a press release announcement, and that's going to a curated list of media.

So we've already targeted the media and the journalists that are most likely to be receptive to whatever our announcement is. And then we're sending follow-up pitches. And then sometimes it involves sending a media alert. If there's an event that's happening, a media alert is what you send out to local broadcasts and local photographers to let them know, hey, we have this visual event that we are trying to get cameras at. While all of the PR is brewing, at the same time of that announcement is when you want to deploy your billboards that have that same messaging, when you want to announce on social media, when you're setting up the e-blast. So you really put together a strategy so that you're attacking from every single angle and that all the branding is concise with the same messaging. I love that. And what's the proper way to integrate influencers and celebrities with PR? I would say it definitely starts with identifying who your target audience is so that you can align

with like-minded influencers and content creators. I mean, we are seeing a boom of not only influencers but the content creators ever since we're seeing things like Reels. So just basically aligning with the right ones and working with them to create content that can maximize the visibility of the brand and of the influencer themselves. Are you tight with other PR companies or do you guys view each other as like competition? No, I would say like 90% of us get along and we piggyback off of each other. Like I've gotten a lot of referrals from other agencies.

I send referrals to other agencies. If there is a client that comes to me that I feel like there's a better fit for, I'm always happy to extend an intro. But I feel like there's just plenty of business to go around. So there's no reason to try to poach clients or to feel hostility towards anyone. We understand each other better than anyone. So I love working with all the other PR colleagues, both our local colleagues and on a national level as well. Yeah. You probably understand the struggles that no one else can relate with.

Yeah, exactly. We definitely, like we speak the same language. So, I mean, there are a few shady ones out there, but I like to focus more on, you know, the publicists that really enjoy each other and that we work well together. I love that. You got any dream clients? Well, definitely hit it with the NBA. I definitely want to do more sports.

But it's just like it feels good to be the owner of the company where we can pick and choose who we work with. So, you know, a lot of the clients that we that we work with right now have become my dream clients because they're they understand PR. They trust us. We do the best work for our clients that just, you know, let us do what we do best and don't try to micromanage. So yeah, it just feels good. I can pick and choose who we work with and who we don't. That's cool. The Raiders would be a good one for you. Oh, I would love that. I wonder who does their stuff. I don't really see them in the media that often. Yeah, definitely. Definitely would love to work with them. Or the Golden Knights. Yeah. Yep. I mean, yeah, there's lots out there. That's why I was

saying that there's no reason to get competitive. You know, for us, we work with both small and definitely going to take up a lot of our time. But we're a boutique PR agency, so we will only take the workload that we can definitely give our all to. And if we're fully committed, then we just basically waitlist clients and are always honest and transparent and say, we'd love to work with you. Right now, it looks like our start date can be whatever, a month out, two months out, three months out um because i'm not going to sacrifice the quality of our work just for the paycheck i would never do that i love that to land the nba within four years of business is insane yeah i mean especially to beat out so many of the bigger pr agencies yeah you must have had a bunch of competition apply for that one oh yeah like huge firms with like hundreds of people yeah exactly and that's why it means so much that you you know, after they saw what we were capable

of doing with NBA Con that they've already come back and we're working with them two more times. Wow. That is crazy. Yeah. Because they've been around for almost 100 years, probably. Yeah. And it's like, you know, I just really wanted to take it to the next level.

So yeah, perception is reality and it can be bought. You believe that? Oh my God. A hundred percent. So that's the thing. I mean, you know, a strategic public relations company can basically turn any brand or, or any person into, you know, whatever they are trying to be. So, um, how do we do that? You know, by, By doing things like focusing on what the end goal is and what they're trying to be or what they're trying to convey and then just shaping the perception around them. So things like award nominations or leveraging the client's authority in their industry and working with local and national outlets to get as much exposure for them as possible. It's not necessarily the brand or the person that's getting the most press doesn't necessarily mean that they're the best in their industry. It just means that they have the publicist that's advocating for them. Facts.

I feel like the Kardashians crushed it with that. Oh my God, totally. I mean, I've definitely had clients come to me that were not at the forefront of their industry. Actually, probably most weren't. But we've built them up to that. Again, it just comes back to having the publicist, a strong publicist, being able to mold those perceptions. Yeah. I like that you take the in-person approach and the social media approach. Yeah. I mean, people aren't getting their news just from traditional sources of media anymore. So we really incorporate that into everything that we do. Like if we have a venue that's opening, 10 years ago we would just host a media event and have all the journalists in town come.

Now we're hosting three different parties. It's journalists one night. Then it's influencers. The influencers like the hot girl that posts a picture at a venue and gets a bunch of likes. And then the third event is the content creators because they need more specialized attention. They need more of the behind the scenes. They need more time to film video. They need to bring, they're going to bring lights in. So it's just, it continues to evolve. And it's really important that you are, uh, uh, uh, working with everybody to achieve that for your clients. I've seen content creators blow up restaurants.

Oh my God, totally. It's imperative. It's insane. And it's really impressive what they've been able to do. Keith Lee. Oh my, yeah. One post and there's 500 people. Yeah, I mean, there's a lot of, I mean, I'm in awe of a lot of the really, really strong content creators in town, what they've been able to communicate in a 20-second reel.

Yeah. I love Vegas Starfish. I'm obsessed with her stuff. Yeah. Jen. I love Jen because she just keeps it real. So honest. So she's very authentic.

Even when I've reached out and I've tried to be like, hey, we're opening this restaurant. We'd love to work with you. Doesn't matter what I'm offering for payment. She's like, that's not a fit. I'm not a fan of that, that kind of food. I mean, I've, I've had those conversations with her, so she keeps it all the way real. You know, um, I also love JT takes a bite. Um, I mean, I, I, you know, when I'm trying to figure out where I'm going to go to dinner, I'm like, all right, let me see where they're eating at. Let me look at their pictures and their videos. I mean, I actually think that that that they should all be building um social agencies of their own

because they clearly know how to storytell uh via via digital media and it's a gift easily i love starfish she's so honest i don't get turned down often for guests but she turned me down to come on the show oh my god yep yeah so shout out to her for being real um but like i love her shit because a lot of these food guys are paid off by the restaurant. So I can't trust their reviews, but I don't think she's paid by any restaurants. So no, no, no, no. She's definitely not. I mean, some do have like, I think a lot of them, if they're not interested in what you're

offering them, then they'll put a payment bus behind it. I mean, but they've earned it because it takes it takes time to to do what they're doing but yeah i mean then you're also crossing the line of authenticity you know are they just communicating what they're being paid to or are they really just you know storytelling honestly yeah i mean i don't mind the payment i do get that part because they're posting the restaurant, but when they're not being honest about the review, I could tell. Yeah. You know what I mean?

Yeah, exactly. I agree. But man, they nailed their content. Yeah. Starfish is a beast. I just had Pauly C on. Do you like him?

I have never worked with him. Really? I know that there's a lot of controversial things with him, specifically with Vegas Starfish. Oh, yeah. I mean, Perez is always reporting

on it so i'm always seeing it um but again i mean he has a lane and he's mastered his lane so i you just can't knock the hustle yeah he's 57 wow i didn't know that yeah that's impressive because i feel like a lot of older people are not that that that's old, but older, you know, it's harder to catch on for things. Like even me at 37, you know, I'm asking my team that is a lot more savvy on certain things. Like, okay, explain to me, you know, this latest hack on TikTok. They just get it right away. Yeah. What's your favorite social media platform?

Instagram. Really? Well, okay. Facebook for family updates. Facts. Facebook has been a great tool for me personally to keep in touch with family and to just see what everybody's working on. I feel like it's more on an intimate level.

Yeah, yeah. But I mean, Instagram, we're just programmed with, you know, people want to see content fast. I personally am not on TikTok like that. I mean, I am for business purposes to see what's trending. Um, but I mean, I, between, I just feel like PR already takes over my life and the social media that I'm active on. So I try to stay off at least one of the channels, two of the channels, just so I can kind of

not be on my phone all the time because, you know, I am a mother. I got Instagram as probably my favorite for business because of the messaging. I get so many cool people on the show from that, but I like YouTube the best. Oh, yeah. Yeah, yeah, yeah. I mean, definitely.

I mean, look what you've accomplished on YouTube. Yeah, but just like you can learn so much on there. Yeah, we always encourage our clients to shoot on YouTube as well because with Google owning YouTube, it's just another way to get more traction on Google as well. When you are addressing things and captioning them, it will roll over to Google as well.

Absolutely. Anything big you're working on right now? Let's see what I can talk about. NDAs. I mean, yeah. Because the thing is, some of the big things that we have going on right now, we haven't announced yet,

but I mean, we're constantly creating big moments for all of our clients. So, you know, we're working with everything from a, like we just announced our cannabis wedding client. Whoa. Well,

we've been working with her for a long time, but as we approach 420, that's obviously a huge moment for her press wise. So we just announced announced cannabis divorces. What's that? And so a cannabis divorce party, you get to go to a dispensary, a visit to a consumption lounge, and a visit to a strip club. Wow.

So she's had so much success with her cannabis weddings that now with Nevada having actually the highest divorce rate in the entire country i didn't know it was just a natural evolution and it's just you know as her publicist it was the perfect time to announce it as we move closer to 420 and as canada tourism continues to to bloom um especially with the consumption lounge is just getting green yeah are those open yet yeah oh wow i gotta check one out yeah i think smoke and mirrors is open and planet 13 is open now too i know hardeen got a license i don't know if theirs is open yet i haven. Oh, wow. I got to check one out. Yeah. I think Smoke and Mirrors is open and Planet 13 is open now too. I know Hardeen got a license. I don't know if theirs is open yet. I haven't heard that theirs is open, but there should be a cool experience. Hardeen is definitely a vibe. That's cool. Wow. Cannabis wedding. So what exactly? We'll have to have you join a cannabis divorce party

just so you can experience it. You know, I mean, that's like such a sin city thing, a natural fit. Yeah. I didn't know Nevada was the highest divorce rate. I wonder why that is. I think it is because it's easy, as easy as it is to get married here is as easy as it is to get divorced here compared to other states. Right. It's too easy here. Yeah. And also just think about how many people are like, okay, let's go do a drive-thru wedding and get hitched in Vegas. And then after the liquor wears off, they're like, oh shit. Yeah. The hangover. Yeah. People actually do that? I mean, look at all the chapels that are on the strip. Oh my gosh. Can you imagine?

I would never. No. But yeah, I mean, if you want to get married in a grow house or a dispensary, that's what my client offers. You know, since the pandemic, we're seeing a trend of people kind of shunning away from the big overpriced 3030,000, $40,000, $50,000 weddings. And they're just coming to Vegas and they want to figure out a way to get married for, you know, $1,000. Anything you want to wrap up with? Yeah. So if anybody out there is interested in PR, we'd love to talk with you. Brandbomb PR, you know, we pitch our clients on a local and national level. So that's everything from your local news stations and newspapers, magazines, to things like Travel and Leisure,

Forbes, Us Weekly, TMZ. I pride myself on being honest and transparent. So if there's opportunities that exist, I would be happy to share what those are. And if not, I will be honest and we just won't work together. But I would love to definitely speak with anyone that is interested in PR. Well, thanks so much for coming on. Thank you for having me. Of course.

Thanks for watching guys. We'll link her PR website below if you're interested in PR services. Otherwise, see you tomorrow.