Digital Social Hour - The Secret to $72M in a Year: What Every Speaker Gets Wrong! | Andrew Cordle DSH #629

Episode Date: August 13, 2024

🚀 Discover the untold secret to making $72M in a year! 🚀   How do some speakers captivate audiences and others fall flat? 🤔 In today's must-watch episode on Digital Social Hour, Sean Kelly sits down with the legendary Andrew Cordle, one of the best public speakers in the world. Andrew reveals the process behind choosing the right speakers, and the art vs. science of engaging audiences. You won't believe what he has to say about the Aspire Tour and its explosive growth! 💥   Tune in now as Andrew spills the beans on: - The grueling journey to mastering public speaking (96 weekends in a row! 😱) - The game-changing launch of Aspire Local and its incredible impact - Insider secrets on why timing and understanding the market are crucial for success - How they built a $72M business in just one year with a laser-focused strategy   Don't miss out on these valuable insights! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀   Join the conversation in the comments below and let us know your thoughts!   #DigitalSocialHour #SeanKelly #Podcast #ApplePodcasts #Spotify #AndrewCordle #PublicSpeaking #AspireTour #BusinessGrowth #EntrepreneurTips #WatchNow #SubscribeNow   #MarketTiming #StorytellingTechniques #EngagingAudiences #MastermindGroups #PublicSpeaking   CHAPTERS: 00:00 - Choosing Your Speakers 00:19 - Mastering Public Speaking 01:58 - Aspire Tour Size 03:29 - Timing and Success 04:56 - Language Learning with Babbel 06:12 - Timing's Importance in Business 07:20 - Aspire's Rapid Growth 08:15 - Success of Aspire 12:35 - Expanding Aspire 13:45 - Keeping a Lean Team 16:18 - Next Event: Madison Square Garden 17:32 - Grant's Speaker Selection 19:58 - Grant's Data Company Insights 22:09 - Marketing Strategy of Grant 25:30 - Favorite Interview Highlights 29:12 - First Interview Experience 30:15 - Getting Big Guests on Your Show 31:46 - Final Thoughts 32:47 - OUTRO   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Andrew Cordle https://www.instagram.com/andrewcordle   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you choose your speakers? Is there a process? People think that you can just put anybody on stage and it will draw people. Right. And it's not true. Some of the biggest things I mentioned, actually don't put people in the rooms. It's wild how this works. All right, guys, we got Andrew Portal here, one of the best public speakers in the world right now.

Thanks for coming, man. Thanks, man. Thanks for having me. Man, you are different on stage. You know how to do it. Yeah yeah it's definitely a unique process for sure were you always good at kind of public speaking or did that take some time i don't know man well obviously it took a lot of time you know they always have like 10 000 hours but uh i think i've naturally always been kind of good at speaking in general this was something that's been natural to me but but to the level which I got now, I mean, I did 96 weekends in a row, to give you an idea.

96 weekends in a row, 27 hours per weekend on stage. Damn. For 96 weekends in a row, Friday, Saturday, Sunday. And we do 27 hours speaking straight for three days in a row. And I did 96 weekends in a row. So just that by itself gives you an insane amount of stage time and understanding understanding the people what they want what they're looking for how to entertain obviously there's a science to it there's an art to it but most speakers know the science to it they don't understand the art of speaking and there's a giant difference between

the two right there yeah so when you're on stage do you know what you're going to say beforehand or you just wing it uh i have the um it's like a 50 50 that's the science and the art like i know what i'm going to say as far as like delivering the content like here's my content i'm going to deliver i know i have to hit these points the art of it is more based off of what is the crowd like are they super active are they more standoffish crowd are they hyper engaged with you and so forth and so uh half of it is like uh made up on the spot maybe and then the other half of it is like made up on the spot maybe and then the other half of it is like no i know i'm going to hit these points i have to hit these points to make the presentation say work if you will right the other half of it's like on the spot

coming and saying stuff is playing off the crowd if you will yeah i love that now aspire tour has got to be one of the biggest business conferences in the world at this point right i think it is man i think i i don't know anybody that's bigger than us right now. I mean, obviously Cardone, which I love and respect for what he's got going on with 10X GrowthCon coming up right around the corner. Obviously his event hosts a giant event, but it's a three-day event and it's once a year. Ours are a one-day event and it's every single month.

And we're about to launch – this is kind of new and a lot of people don't know this yet. We're about to launch what we call Aspire Local. So right now, there's only certain cities we can go to where we can get 3,000 to 5,000 people, entrepreneurs, to kind of come to it, right? All your big cities, Dallas, Las Vegas, Phoenix, LA, et cetera. But there's a lot of smaller cities that we can't go to

because we can't get 3,000 to 5,000 people. So we're about to launch Aspire call aspire local which would be like under a thousand uh people there um smaller smaller type of atmosphere that we got going on but it allows us to go to san antonio like austin charlotte you know raleigh durham right those types of cities um and and hit a type of an event like that so yeah i mean by the time you had those all into it like i don't know anybody i don't know anybody who's even really competing with this, to be honest with you. Dude,

I know. I saw one interview, $72 million a year. I don't know if that's still accurate, but yeah. Yeah. Well, that's just off that one.

That's just off of the one, um, the one day we do a Dan right there, our last evaluation of the total collective influence company, which is like the parent company. And that's right. Like $500 million right now. Cold.

Um, for it, 72 million is like the aspire piece of the company. Um, but right now the overall company is right at like $500 million right now for it. $72 million is like the Aspire piece of the company. But right now the overall company is right at $500 million. Would you say timing played a big role in the success? Because we had COVID, right? So were you guys operating during that? No.

So yeah, in business, I've been an entrepreneur my whole life. And I think it's a piece that people don't pay enough attention to. And I think if people got into it with me, I would tell you is one of the biggest, biggest keys to success is understanding the market and timing. You can, you can take an idea. That's a really, really good idea and push and push and push this rock up the hill, if you will. And you can get to the top of the hill with it, but it's a lot, a lot of hard work, or you can understand the market and the opportunity which is timing right and you still have to have all your ducks in a row behind the scenes and and all the work ethic and the drive the ideas they have to have all those things still moving and happening but you're waiting for

the right market to hit and when covet hit uh i saw because i was coming i came from the event business right and so right when covet hit we went through like i don't know it was like two years or something of like no events which had never happened before since the event business right and so when covid hit we went through like i don't know it was like two years or something of like no events which had never happened before since all event business ever ever had ever started and so once that hit i knew there's gonna be a gap there and i knew most of those companies i knew them like i knew the owners of most of those companies and i knew most of them were not going to come back right they were all gonna hang it up like that that's it i'm done like i can't reboot the whole machine again. And so I knew that between the data that I had on the market plus that gap of two years with no events happening,

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That's 60% off at babbel.com slash social hour. Spelled B-A-B-B-E-L.com slash social hour. Rules and restrictions may apply. Misplay or do not spend enough time looking at where the market is and how to strike at the right time with their idea. Versus here's a great idea. I'm going to shove this thing, push this thing all the way up the hill, if you will, versus here's a great idea and here's the perfect timing for it.

When those two things hit, you know, outcome is Aspire, right? We just ended our first year of business with Aspire and it's $72 million a year. And it's a wild machine. I don't think we've even really scratched the surface of what we can do with it yet. Wow. And that's the first year, $72 million.

That's crazy. Yeah, that's the first year of it that we hit. And all self-funded, right? Yeah, all self-funded with me and my partners. And so there's some crazy stuff that people that are reaching out that are trying to get in on it right now with us right like wild wild uh partners trying to buy into aspire because they see wow yeah uh like you wouldn't believe who's trying to i can't say because we the deal's not done you would not

freaking believe who i've had calls with uh meetings with um that are trying to buy into yeah and take a piece of ownership of Aspire because they see what it can do and what it can run with. So it's pretty wild right now. Did you see it taking off this quick? Because 72 first years, unheard of. No, no. I mean, I wish I could. I wish I could sit here and say, like, this was my idea that I knew was going to hit this amount of money this fast. No, I did not. I knew that it was the right timing. Again, I come from this industry, so I knew the pieces that were there. But there was a lot of things I did not know.

There was a lot of things I just didn't – I thought certain things were going to hit, and certain things did hit. But things that I did not think of hit, and the things that I thought would hit hit bigger. You know what I mean? And so one that hasn't – there's been one thing that hasn't hit, which has been unique, and I'm getting ready to adjust it and make a big change on it. But I would say everything is hit except for one thing right now and i'm just going to tweak and adjust it but i did not i wish i could say and take the credit for him like yeah dude it was

my genius idea of like i knew it was going to be this big i did not know it's going to be this big i knew it's gonna be big but not as big as it is now and where it's headed is crazy i feel like i feel like most conferences aren't even profitable. Yeah, most conferences are not. Yeah, 100%. So you learned all that being in the industry before and you took what you learned and just made this. Yes, but just remember, go back to timing for a second.

The market is always changing and business is always changing, right? And so forever in business, there was this thing that everybody was doing. They still do to this day. I'm not even saying it's wrong, but I'm saying you got to pay attention to the market and pay attention to what's actually happening with people because that changes. And if you don't stay in front of it, you will always be left behind. So funnels came out years and years ago, right? We all know what they are, how funnels work.

And you put a top of the funnel, you get clients inside of it, and then you push them down the funnel. And then you, in theory, going to sell them different things, right? It's a very common process. It's not bad. There's nothing wrong with it. It's worked for forever. It's worked.

It's still working. We use types of funnels. However, a big shift that I made just watching people and being from this industry was I went all community versus funnel. So before I launched this, I had this idea. I went to my partner, Eddie,

and I'm like, dude, I'm going to go do this. this here's i want to do it uh i think the market is shifting uh i think people know what funnels are they know when you email them and say subscribe to this they know what they're going to get after this they're going to get you say subscribe to your newsletter they know what you're going to get they're going to start selling them different things right after that right there people know what's happening now uh that's why people have like fake email accounts you know it's like literally i have a fake email account i'm like oh here you go here's my fake email don't even check it right um because people know what's happening and so for me i said dude i want to build community versus funnel and so for ours it's more like we look at more like a circle and so what we did was

aspire being say top of the funnel for us and then we drive those that want to come with us on our journey. We put inside of what we call a community. And the community just means I built a custom app before I launched Aspire. I'm probably a million dollars in this app so far. Because I knew the importance of the app is where my community is going to live. And so everything that happens inside of my community is inside of this app. You've got to be a paying member to get inside of it. To be honest, it's $15,000 a year. And then you get access to this.

That's the mastermind, the money is mastermind. Yeah. And you get access to the app. And so all of our community, say, lives inside of it. So once we had the community kind of a circle, I did not just, I could have sold that group of people so much stuff. I could have sat there and sold and sold and sold because when you have a buyer that's $15,000 that you've already won their trust over with, you could capitalize. They call it buyers or buyers. And I could have sat there and sold millions and millions of dollars

worth of products to those people. However, when you do that, every time you do that, you lose a little bit of trust in those clients. Every time you sell them another thing, another gadget, you begin to lose trust in them. Right. Especially when you just do an affiliate deal, affiliate deal, affiliate deal, affiliate deal over and over and over, and they know it. So instead what we did was we took the community, and then we said, what – and we took a ton of surveys.

And we said, what does this community want? Like, what do they need? Right? They're entrepreneurs, and we just sat there and asked them and asked them and asked them, what do you need? What are you looking for? Listening to what they were asking us Right. They're entrepreneurs. And we just sat there and asked them and asked them and asked them, what do you need? What are you looking for? Listening to what they were asking us with questions on the app. And then we would find something that they needed. We would go set up like an affiliate with a person that we trusted and then

test it. We weren't even necessarily getting paid on it. Most of the times it was just like, Hey, let's provide this service. This, our community needs a service. Let's just bring them in and provide a great service for our community. Right. We would do a couple of those and watch which ones the community really,

really wanted. Whichever ones they really, really wanted, we would either go acquire that company, a company like it, or we'd start our own company. So what happened was the community told us what they wanted. Based off of that, we would acquire companies that would service our customers the way that our customers wanted to be serviced, if you will, without us having to go build out and chase down a new product, a new product, a new gadget. We only provide services for what our clients want based off of unlimited data that we get and acquire from our customers. Interesting. It's a little bit different from a funnel method where you're just a funnel. You're just kind of like dropping in all these different products and gadgets. We don't drop in products and gadgets.

We only drop in services and only services that they want only after we test it to verify. Not I think you want this, but no, I know the community wants it because the community is buying and paying for it over here. OK, let's acquire this company and then we'll own that company. Wow. So you're out here playing the long game. I love it. It's a long, long game, bro. Yes, you got plans to expand to other countries eventually? Yeah, we have other ideas. Like you said, we have Aspire Local coming out. We have another model we're kind of working on that may

we just met with a couple partners that launched another style of Aspire, if you will, that we may be launching here third quarter. And then International will be on our radar right around the corner um my guess is international will probably hit till end of 2025 some of our some of the people that are trying to buy into aspire um the main thing they want is international

like take it international take international so if that were to happen and we were to get not acquired but um an outside investor a partner came in that wanted to own it and had a certain path to international. It could go faster. My guess is it'd be in 2025, 2026 before we take it international. Again, because we're going the long game, if it was a quick blow up to make as much as you can and walk away, yeah, we would expand on all kinds of fronts.

But for us, it's a long and steady approach into what we have going on versus a let's go expand at a hyper, hyper rate without being able to control what we're actually doing, but we can make a ton of cash in the meantime. We're playing a long game with the whole process. And you've kept the team pretty lean from what I've noticed too. I don't know.

I mean, you saw me pull up, bro. I have like six people with me today. I'm trying to fire two of them right now. They know who they are they're listening to me right now uh no but uh the thing is part of part of what attracts say other clients to us is we have the infrastructure so a lot of brands are coming to us right now and this was part of my play um there's a lot of, in the new market, if you watch the new industry that's going on in the marketplace, there's a lot of influencers out there.

Yeah. And they have a lot of following. They have a lot of followership behind them, but they don't necessarily know how to monetize what they actually have. Right. They have a cool voice, and that voice fits in certain niches, and they're dabbling with certain things, making money. I'm not saying they're not making money,

but they don't know how to truly monetize what they have. And so I knew that when I built a machine that could in-house, like all the media that you saw at Aspire that you just went to in LA, all those screens, all the AV, all the semi-trucks, those are all ours. We don't sub in that out. We vertically own every last piece of that machine damn uh and so when a big celebrity or something that wants to do a deal with us uh sees everything it's like holy shit you guys have not only you know how to run an event but you know how to build

it create it own it vertically integrate it with all the pieces all i have to do is take my brand and it can plug it into the infrastructure that you guys already have. We get more deals thrown at us like you would not believe of celebrities and influencers wanting to meet with us to do deals. We haven't done many of them. We're just now starting to crack into some of them. And it's because we have the infrastructure. We have 120 some odd employees right now. Holy crap. On the way over here, I just told we hired another person uh for the social media side i

didn't know we were doing it um but um somebody's 121 now uh but uh it's because we have the infrastructure it's attracting it's the honey right and it's attracting a lot a lot of uh celebrities and influencers to to they're like, I don't want to hire. Even if they could afford it, I don't want to hire and manage 120 employees. But I have this voice and I have a following and I want to monetize my following more than when I'm monetizing them.

How can I work with you guys to help me monetize that? That's what we get a lot of. Yeah, and that probably helps a ton because some of these speakers charge a ton, but if you can offer them something like that on the back end, they'll lower their price or whatever. Some even speak for free. Some will go for free.

Right. As we get into it, yeah, yeah. Yeah, because some of these guys you're having on, I mean, you've had on Mike Tyson, Bob Iger, Goggins, Cuban. Those are top names. Mark Cuban, Kevin Hart, yeah, O'Leary, Marcus Limones, Gary Vee. Yeah, Barbara Corcoran. We just booked Martha Stewart.

Wow, legend. Because our next event is in – not our next event, I'm sorry. But the big event that's coming up is in Madison Square Garden. So we've got Madison Square Garden coming up in July. Damn, how many does that fit? I don't know. We're going to pack that one out, though, dude. That's going to be a big, big – see, for that one, I know some of the speakers.

I know Martha Stewart's coming to that one. Alex Rodriguez, David Ortiz. I'm going to have Yankees in Boston, Red Sox. You might get some booze in there. speakers uh i know martha stewart's coming to that one alfred rigas uh david ortiz i'm gonna have yankees in boston red socks you might get some booze in there yeah david ortiz would be there uh i forget who else is speaking there's some other big names coming into that one um i think milomonis is back at that one and i know that right now they're working on trying to get um we've been in contact for a while uh we this is not under contract, but I'm going to put out in the energy of the world so it manifests as shit. We had them booked at one,

and then something fell through. We couldn't do it. So now I'm trying to get them back again for another one. But we're trying to get Snoop Dogg. So it'd be like Martha Stewart and Snoop Dogg together. It'd be a cool, cool one for Massa Square Garden coming up. That's sick. How do you choose your speakers? Is there a process? Yeah, there's for sure a process

because what's crazy is it's so unique because people think that you can just put anybody on stage and it will draw people. And it's not true. Some of the biggest names I mentioned, I won't tell you who, but some of the biggest names I mentioned actually don't put people in the rooms.

It's wild how this works. So you've got to be very careful here. So number one, in this space, you understand the difference between what I call bodies and buyers. So sometimes you can go, I have some buddies of mine who will throw big events, and they'll throw bigger events than I will. They'll have 10,000 people there. But their bodies, they're not buyers.

That make sense? Yeah, yeah. And so when you attract the this is why events when you earlier you said the statement you said events normally don't make money that's correct and most of the time it's because they don't understand their marketing they don't understand their demographic they don't understand how to monetize therefore what they're actually doing is they think if i just put a bunch of people in this room um i can the uh the more people in the room equals more money and that is absolutely not true whatsoever at all.

I have a buddy of mine that just did an event recently that did 10,000 people at it. Paid tickets. Mine are paid tickets. His are paid tickets. Had 10,000 people at it, and they made one of their presentations, and they sold six. Six people total. Total. Six people.

Were you there when I made my presentation? Yes. Were you there during the close when I said, come to the front if you want to sign up? Oh, yeah, people are freaking out. If you watch it, they literally get up and sprint. They will run. The tables on our side, not shinging,

we have camera footage of people throwing credit cards, like ninja stars at our staff. Love it. Inside of it. And that's mainly, it's not because we're great or something. It's because we understand

the actual model that's there. We understand the data that's there. My partner Eddie will tell you we're a data company or a data, data, data company. I can tell you right now that at this last event in L.A., based off of how many people before the event happened, I could tell you, based on the amount of people that were in that room, how many were going to join the next class that we had. Out of those people that joined, I could tell you what percent of those people are going to actually show up to it. Out of those amount of people

that actually show up to the next class, I could tell you what percentage of those are going to buy. And I could break it down to you and tell you that. Matter of fact, I'll play a game with you here. Let's see. We measured off what's called DPH. And if you hit me back later, I'll tell you how

close we are on this if you want to run a there'd be a cool clip you could hit let's do it so let's see right now we have um 400 415 people bought so that'd15. So 0.7 times 415 is 290.5. So let's call it 300. So 300 times, let's do 300 times $4,800. $4,800. $1,440,000. All right. Keep that number right there. Okay. April 5th, 6th, and 7th,

I have the event. When I'm done with that event, see how close I am to that data right there. I could tell you before the event happened, that was going to be the phase one of our outcome. That was going to be the data right there. Wow. But I knew it before the event happened. Interesting. So it's all a numbers game. Yeah. data like we we run in inside of people look at as an event business i would tell you it's an events business my partner eddie which you've met eddie wilson he would tell you we're a data business it's part of the reason why we're very successful is he runs everything off of data numbers and i'm running it off of customer experience and the brand right you put those two things together it's in i focus on mine he focus on his but i can tell you the numbers um based off of that is that's the numbers that will hit and i bet you i'd

bet i put money on we're gonna be very very close to that number wow and that's each event and you have 12 a year so that's big yeah but that was a small event right la was oh la yeah it was a small there was like what 2000 there about 2200 okay in that room that's considered small for you yeah like we're going to denver in like nine days we're in denver and we sold that arena out wow and the week the month before we were in dallas we sold that arena out yeah um so that one was a little bit smaller for us uh the 2200 and we're getting now close to like the fourth four to five thousand range uh as we'll hit and then we'll hit madison square garden which would be another big big one um but yeah we're

hitting like four to five thousand right now so denver would be close to the we'll hit Madison Square Garden, which will be another big, big one. But yeah, we're hitting like 4,000 to 5,000 right now. So Denver will be close to the... We'll sell that one out. I think it sells out close to four and we'll have to turn off the marketing. Damn. You know how most people say the event's sold out? Yeah, yeah.

It's normally not actually sold out. Yeah, yeah. Marketing. Like straight up sold out. There's no more tickets for sale. We even oversell a little bit because we know the show rate. In Denver, there's no more tickets.

Damn. It'd be game over. You can't buy a ticket can't even i could get you if i wanted to get you in you know what i mean it's impressive how you fill up every city like that's you must have good marketing team running odds yeah that's a big part of it it's the it's the uh target it's the moving target you're always trying to hit is the marketing side because you would think like once you get it in it just like it hits and it stays but it but it doesn't you know and that's what goes back to the question about the brand side you're asking me all to go about like uh some of these celebrities as they come in it's like some celebrities will put a lot of people in the room some celebrities will put the right will put bodies but not buyers right some celebrities will put the right purse in the room, but they won't join later.

They'll join up front, but they won't convert down the road because of their mindset. I could break into it, but I don't want to put any celebrity under the heat. But I could tell you which – I think all the celebrities out there, I could tell you, because we track every single one of them, how many tickets each one of them sells off of our marketing. Wow. So if we're running an ad with Kevin Hart, right, and say at this event there's going to be Kevin Hart, Marcus Limones, David Goggins, and Barbara Corcoran,

I can tell you throughout all the marketing, but all at the end of it, I can tell you out of those that we just ran, which one of those people sold the most amount of ticket via our marketing. Therefore, I can tell you that this person is putting more people in the room versus this celebrity over here. So if this celebrity is going to charge me a quarter of a million,

but they're not going to put in 18% of the people in the room, this celebrity is going to charge me 100 grand and they're putting in 63% of the people in the room. My ROI right now is going to be way better with this person over here, even though this person might be more, the 250 person might be more famous more popular and and it has more followers it's kind of irrelevant because data will tell you right which one which one uh people are going to spend money on uh versus they follow you uh but they don't want

to spend money on what you say there's a difference there are influencers they're more of a fan boy yeah they're a fan they like what you say it's cool but just because you're gonna go somewhere and you say i'm gonna be here pay five dollars to come to this event or three hundred dollars come this event does not mean your fan boys will actually pay that but you can sit here and tell me people all the time i just had someone hit me up two days ago it's like i have 10 million followers and i'll i'll put them in i'm like all all right, watch. I'll show you. And then we'll run it. They literally will sell like two freaking tickets. But they'll tell me how many followers they have, right? And it's like – and again, I'm not saying they're even wrong.

They'd be able to monetize their followership somewhere else in a different way, in a different vein. It's just not – this is a very, very unique vein, right, that you have to have a certain type of demographic that follows. So it's not always just the big, big names that put people in the rooms. Followers are a terrible metric to judge people, to be honest. Yeah, it really is. But all influencers lead off of that.

It doesn't make sense to me. When I look at podcast guys, I don't give a shit. Yeah. All influencers, they come and hit a sub. They're like, I have 10 million. And they always add up all their followers from all the different platforms. TikTok, Twitter.

Across the board, I've got 9.8 million million followers and it's like dude that again i'm not saying that's not good or that they can't monetize that i'm just saying uh that does not always convert to what we're trying to monetize on our side you know what i mean 100 it's just a different different demographic of person if you will do you have a favorite interview you've done that's tough man you know i have all the celebrity interviews that i've done and then past that um i did about probably about 300 just ceo high level ceo interviews uh in in my career uh when i was doing all the podcasting um you know celebrity wise yeah as far as people that interviewed that i would like celebrity wisewise, I enjoyed interviewing.

I would always tell you Mike Tyson still comes up at the very, very top because you never know what's going to happen in that interview. It's one of those interviews that I don't ever get nervous. I just interviewed – you were there. I interviewed Harvey Specter from Suits. I don't even have cue cards. I don't have questions. I don't have pre-written shit. I't i don't really research the person that much oh you didn't know him uh i mean i saw the show yeah suits i liked him that's why you had him on but um i don't like go and do this like deep dive research to know this person and

understand him uh and the reason is um if you watch the interview on stage with him it's not because i don't respect him it's because i i i like having a more just genuine authentic conversation about whatever that person kind of really wants to talk about and then how does that message that they're trying to talk about how do i get that to benefit and help my viewers right so you know when you're there you do a ton of interviews you're kind of you're kind of listening to the interview from two perspectives what is this person saying and what will my viewers care about like as they're listening like how is this going to help my viewers right yeah yeah and so for me i just don't do a lot of like cue cards notes uh before questions uh i just kind of get

out and have a conversation and let it be what it is and then kind of follow their direction and try to add in value to where my customers or you viewers, listeners, um, can learn off of what they're saying and what makes sense to them, uh, inside of it.

So, um, it's unique, man, but I say Tyson is the one that's just like, uh, so I said that because I don't, I don't really get like star shook or famed.

Like, I don't really care. Um, or famed like i don't really care um but tyson was the one that was just like i was i was i was nervous man i would be too wild and in the interview uh if you watch it he is wild yeah did he take some mushrooms right before dude it's a crazy story uh i picked up in vegas i was in the interview in vegas i didn't know i was holding and and his flight got delayed and he won't fly a private jet he's very nervous

of private jets because we tried to send a jet out he's like no no I'm not going to take a jet and so finally he comes over and it's so funny because he flies on Southwest

like that's where he wants to fly with Southwest yeah and so which would be so wild like getting on an airplane you know you're staying in the lines

at Southwest, like 1 through 30 or whatever it is, A, 1 through 30, and then here's Tyson at, you know, B12, whatever it is. That's like the cheapest airline. Yeah. And so we landed, and we were running late, or he was running late, and so I went picked up from the airport. As soon as his manager called me and said,

hey, bring a lighter when you get there. And so I brought a lighter. And we get in the car, SUV, brought a lighter and we get in the car suv and um uh as soon as we get in the car uh he starts smoking uh immediately immediately i mean it ain't even seven seconds he even said hello to me man damn he was very very quiet at first and then um uh smoked the entire car right over uh and then we got there and we had he wanted some food and we had a bunch of food for him the dude probably probably ate, I'm not shitting you, five pounds of blueberries, man. He was eating handfuls of blueberries.

And then he had some shrooms and then did the interview. Wow. And it was as insane as it sounds, like wild interview, man. That is legendary. Yeah, it was probably the coolest one that I did, I think so. The funny one that I did was Gary Vee. The first interview I ever did was Gary Vee. First one so. The funny one that I did was Gary Vee. The first interview I ever did was Gary Vee. First one ever.

First interview on my podcast ever was Gary Vee. So when I started my podcast, uniquely, I was looking for a brand purpose, right? And so I went in, interviewed a bunch of podcasters, kind of like yourself, and I was like, hey, so what is your, like, what are you trying to do? What are you trying to accomplish with a podcast? Like, give me, what's your goals here and a lot of them would say like uh you know i would love to interview so and so in my industry whoever that like famous person was that sometimes they have it's like man i would love to one day interview this person i love to interview this person one day and they all kind

of had this theme back then and this was several years ago and i sat back with my team we got done like kind of interviewing all these people and i was like dude why don't it seems like everybody wants to interview this famous person that's in their genre like that was kind of the theme I was like okay so what if we just flip it upside down instead of starting because I didn't ask them how many interviews have you done so far and they'd be like I've did 79

interviews I'm like well have you interviewed the famous person yet that you want to interview like no no I haven't yet do you know him I'm like no I don't know I'm just asking you have you done it you know and so i was like dude let's just flip upside down let's go do the podcast let's start at the very very top and who are the top three people in in our industry that um we would love to interview one day and we came with three names um gary van chuck uh ke'Leary and Grant Cardone in that order

and sure as shit I was like alright let's go start with those three those are my first three interviews I've ever done on my podcast with Gary V in his office in New York City

Kevin O'Leary and Grant Cardone in his office wow and from then on the cool part the cool part about it was I never

I've never I made a little highlight reel of those three interviews, 60-second clip, and I have never, ever, ever needed to find someone to be on my show. When I was running my show, I don't do it anymore, but I did 300 high-level CEOs. They ought to fly in, which you know is very difficult for people to do. It's different. You don't jump on a Zoom call. When you're like, no, fly in, it's different. You're like, you're going to jump on a Zoom call. When you're like, no, fly in, it's different. And like 300 high-level celebrities,

athletes, CEOs, all flying into my office that they paid for. Damn, where's your office? At that time, that show was in Utah.

That's way harder than Vegas. Way hard, bro. There's nothing there to do. What are you going to go do? You can go to Provo. You can go to the temple while you're here. Join the Mormon culture.

But at least when you're in Vegas, that's why I brought my team out. We could go do stuff. We had a show last night. We had dinner plans tonight. We had another show. You're in Vegas, it's like, that's why I brought my team out. Like we could go do stuff. We had a show last night. We had dinner plans tonight. We had another show. You go to Utah, there's like nothing to do, right?

But they all came to it and it was because I created that like kind of sizzle reel, you know what I mean? That was there for it when I launched the podcast. But yeah, it was wild. Dude, it's been fun.

Anything you want to promote or close off with? Not really promote, man. If I say anything to entrepreneurs, if your entrepreneurs are listening, I would just tell you the biggest thing is like the whole reason we started aspire was that i wanted to create aspiration i wanted to inspire other entrepreneurs to pursue their dreams it's like what you have right here like you're one of the craziest podcasts out there my guys were looking at it like uh they went to your youtube channels like hundreds and hundreds

of clips yeah but it's that whole thing of like having the dream and then pursuing that dream with everything that you have and watching it take place. It's not easy. It's not always fun. It's not always happens just because it can't happen. Like you got to put the work, the time and effort into it. But the whole reason Aspire was started is I wanted to aspire entrepreneurs like you can go fucking achieve your dreams. You can accomplish what you want to accomplish. You got to create the vision first

and then back that thing out and go create it. So that's the message I leave you, man. Like create your dream and fucking go do it. Oh yeah, we'll link the events below, guys. Definitely check them out. Best events I've ever been to. Met some great podcast guests at them. Thanks for coming on, man.

Thanks for watching, guys. See you next time. Ryan Reynolds here from Intmobile. Thanks for watching, guys. See you next time. A bid to get $30, $30, a bid to get $30, a bid to get $20, $20, a bid to get $20, $20, a bid to get $15, $15, $15, $15, just $15 a month. Sold! Give it a try at mintmobile.com slash switch. $45 upfront payment equivalent to $15 per month. New customers on first three-month plan only. Taxes and fees extra.

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