Digital Social Hour - The Truth About Reselling: Insider Insights Exposed | Yeezy Busta DSH #937

Episode Date: November 30, 2024

Uncover the real story behind sneaker reselling culture and authenticity in this explosive conversation! 👟 From exposing fakes to transforming lives through charity, Yeezy Busta shares never-before-heard stories about his journey in the sneaker world. Learn how the reselling game has evolved, why some shoes hold their value while others tank, and get an insider's perspective on the current state of sneaker culture. Get ready for shocking revelations about fake sneakers, the truth about bot culture, and how the sneaker industry has transformed over the past decade. Plus, discover why giving back has become the ultimate flex in the sneaker community, including an incredible story about donating 20,000 pairs of shoes in South Africa. Whether you're a seasoned sneakerhead or just curious about the culture, this raw and honest conversation pulls back the curtain on what really happens in the world of hype shoes. From Yeezys to charity work, authenticity to entrepreneurship - this episode delivers the unfiltered truth about reselling you won't hear anywhere else. #reseller #sneakerhustle #fulltimereseller #hypeshoes #reselling CHAPTERS: 00:00 - Intro 00:30 - Importance of Wearing a Mask 04:50 - Donating 20,000 Shoes to Those in Need 10:52 - Face Reveal: Will It Happen? 12:56 - Current State of the Sneaker Space 19:57 - Did Yeezy Prices Drop Significantly? 22:30 - Insights on Kanye West 26:40 - Overview of Tennis 27:55 - Spotlight on Taylor Fritz 28:40 - Mental Game Strategies in Tennis 30:13 - Where to Find Busta 30:15 - Future Plans for Busta APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Yeezy Busta https://www.instagram.com/yeezybusta/ www.youtube.com/@YeezyBusta LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Resellers and sneakers go hand in hand. Some people argue there's too many coming out and there isn isn't a story or it's not like down the right way if this shoe came out three years ago you'd be drooling over it but now because it's three years later you don't like it it's like what if I buy a pair of shoes and I don't wear them in the first week I'm selling them Wow just because in my head why just have them just sit in the closet when somebody else can appreciate them? All right guys, got Yeezy Busta here today. No Yeezys on though. Not today. But you got the mask. Of course. Always. Had to. Since 2015 you've been wearing it right? Yes sir. December 15th, 2015. Did you do that because you were calling people out and you want to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro.

I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro.

I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro.

I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I'm going to be a pro. I and I started wearing a mask. I cut up out of fake Yeezys to troll him. It was actually the same fake Yeezys that he was wearing. So that's how it all started. And then I just never took it off and yeah. Wow.

So you called them out for wearing fake Yeezys and he wanted to sue you for what? Defamation, I guess? Defamation, yeah. He said, oh no, everything I buy is legit. And I have more money than you. And I'm like, all right, man, maybe you do. Yeah, people got really, what's the word?

When you called them out, they got really defensive, some of them, right? A lot of them, yeah, a lot of them. But some of them were cool about it. Actually, most of them would reach out to me and be like, oh, I had no idea. Yeah, some people genuinely had no idea about. Yeah, a lot of them got, I mean, if it was like a rapper

or celebrity or something, they would be like, oh, my stylist got them for me. I had no idea. I don't know if it's true or not, but I mean, at least they reached out to try to Right, you know, I mean, why do you think people cared so much if they were fake or not? Um, you know, it's people have to maintain a persona, you know or an image and obviously if

One thing's fake that they have and what else is fake, you know Fair enough and then it goes into the whole thing about fake clothes, and then fake watches, fake jewelry, and then it's like, are they a fake person? Personality wise, there's a few people that are like that. But that's OK. Right, because if you have fake shoes, the odds of you having fake clothes and fake watches

are probably high. Yeah, I mean, dude, honestly, I've said this a million times. I genuinely don't care if people wear fake stuff, at all. Like my biggest thing is when people wear fake stuff and pretend like it's real and they know it's fake, that bothers me because a lot of people spend a lot of money

on items that they work really hard for. And I feel like the people that buy the real stuff don't really flex it as much, but I don't know. I don't know. I genuinely don't care if people wear fake stuff. People think I'm like, you know, like. A hater. Yeah, but I genuinely, I don't know. I don't know. I genuinely don't care if people were fakes. Yeah, people think I'm like, you know, like a hater. Yeah, but I genuinely I don't care. Yeah. I mean, there's some there's some viral pages on Instagram, like fake watch buster. And they probably think they're hating but they probably have a similar mindset to you.

Yeah, actually, he he was the one that inspired my page. Oh, so he was before easy buster. Yes, he was. Oh, I thought you were the first on Onkka. No, he was the first, and I wanted to start a page called fake Easy Busta, but the username was taken, I settled with Easy Busta, and we're here today. But I noticed you don't really be busting people anymore. It's been a few years, yeah.

It's been a while. I really kind of focused on other things that I'm passionate about. I still love sneakers and everything, but the charity aspect for me was the most important. So that's your main focus right now, charity stuff? Yes. I've always wanted to give back to the community

as much as I could. And I'm blessed enough to be in a position where I could do that. I did one pretty big project a year ago, working on a few others behind the scenes. But yeah, man, that's my passion. That's what I really care about. No, that's cool, man.

I'm working on opening mine up this year or next year, and I'm just brainstorming where I'm most passionate about helping because there's so many different things you could do, I guess. I love it, man. Yeah, absolutely. I mean, make sure that it's coming from the heart. Yeah. That's the most important thing.

And yeah, if you're doing charity, let me know how I can help. I'm always willing to help. For sure. I think it'll be animal-based. I love animal based. I love animals. That's like my soft spot or maybe ocean based. Okay, nice. Yeah, love it. As long as you care about it. And you love it. That's what matters. Yeah, I think those two are like, you can generally just see the results. Because my thing with charity is like, because I donate to some, yeah, and it doesn't feel fulfilling. Like,

it's like they just get the money and you don't see anything happen. Yeah, that is true. I mean, that's one thing that I am really careful about before I donate money is I want to make sure exactly where every penny is going. And it's not paying someone's salary that is getting paid $10 million a year to run a nonprofit. You know what I mean?

I'm always very selective. And that's actually why I started with Beast Philanthropy. And I'm sure you have a question about that project. Yeah, I saw the video where you donated 20,000 shoes, right? Yes, yes. That was one of the best moments of my life. That's incredible. So where did you go to do that?

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We'd love to talk business. So we went to South Africa. We went to Cape Town and we went to six or seven different, this was actually a year and a half ago at this point. I think we went to seven different spots about, the closest one to Cape Town was about 45 minutes. But we went to a couple different townships and some like refugee schools. Some yeah it was we went to a lot of different places actually some pretty

crazy stuff went down when we were there. Oh yeah like safety wise. Safety wise yeah I didn't realize that it was it was so dangerous in some of these places you know kids are growing up in these really unsafe environments and I Had no idea that it was like that. So you saw some like kids with weapons and not kids with weapons there was some some adults that were very questionable Like I and you up a little bit?

Yeah, because we had camera equipment. We obviously didn't look like everyone who was there, just because it's so random. It's not like you can just make an appointment to go to a township. It's like we were in their space, and that's where they live. So a lot of them were like, oh, who the hell are these guys that just came in?

One of the days was pretty scary actually, these two guys, they were very clearly inebriated, walked up to us with a weapon. Damn. And like a machete or? Two guns. Guns out there? Guns. Oh, wow.

Pretty scary. That's super scary. And we were just rushed into the car and we had to leave and it was really unfortunate because actually that was one of The my favorite places we went it was like this school for refugee children Yeah, it was like at least a hundred kids in a room That's half the size of this room and the teachers were the sweetest sweet And you know, we were we were there for like an hour and Just playing with the kids and giving them their new shoes We just beat more than them. And we were there for like an hour

and just playing with the kids and giving them their new shoes. They were so happy and then going outside. And we had a drone and all the kids thought it was like the coolest thing ever. So we had to keep flying it up and down just to entertain them. And then, yeah, these guys came out of nowhere and we had to leave right away.

It was sad. We were gonna at least spend a couple hours there. That's really sad, man. It is, yeah. But we were in their space and we are there to help, but at the same time, it is a different world out there. Yeah, so I got a role security if I ever get out there. Especially if you want to go into the townships, yeah. It's definitely eye-opening for sure. Because we're so blessed to live where we do. And to see the way some of these people live. It's definitely an eye-opener.

So part of my mission with the podcast, actually, is to expand internationally and get some stories from people in places you've never heard of. I love that. I love that. Where are you thinking? I haven't looked anywhere specific yet. But just any story

that's not been told in the mainstream is interesting to me because I want to get their message out the way they live their lives. So I'm thinking tribal stuff and definitely Africa's probably on the list. Yeah, it's honestly I highly recommend going to Cape Town. It has a very special place in my heart. Not only because of the project that we did, but also it is literally one of the most beautiful places on earth. I've heard that actually. It is breathtaking. It is unreal.

You travel a lot? Yeah, I do. It's one of my favorite things to do in life. Me too. Me too. I always recommend people should travel more. 100%. There's only positives.

Absolutely. You know, you immerse yourself in new culture and people and it's it's a wonderful thing, man But yeah, I highly recommend you should go to Cape Town and you really get to see what I mean, there's a lot of stereotypes about Africa and like what it is, right and But you know when you actually are there and you and you immerse yourself in their culture It's so beautiful, you know, and it's very different than what we have here. And I mean, I just went to South Africa, which is entirely different than other countries within Africa, you know.

But I definitely want to go back and do like a proper safari and like see other parts of Africa. I think it's unreal, man. I highly recommend it. That's awesome. Where else has stood out to you from your travels? Well, I'm originally from Eastern Europe, so I love traveling in Europe Croatia is one of my favorite places in the world. I've heard it's beautiful is unreal. I

I've been all around the world man. I've been to Australia. I've been to parts of Asia. I love Japan Tokyo is amazing. It's so much fun. I went to China. China was a lot of fun. Where else did I go? I've been to Sydney, been to Melbourne, traveled all around Europe. I don't even know how many countries I've been to

in Europe, but yeah, I mean, it's just so fascinating. And it really makes you think outside of the box. It's like, there's so much more than just America. This episode is brought to you by Miller Lite. Miller Lite's all about celebrating friendships especially during fantasy football season and there's no better way to show your friends slash fantasy league's last place finisher that you love them than Miller Lite's last placements where you can get their face on a billboard. Yep, a real billboard. Just go to lastplacements.com to find out how. Miller Lite tastes like Miller Time.

Like American culture. And we get it. The good thing about America is it's such a melting pot of cultures. So you kind of get to get a glimpse. But when you actually actually travel to that place like when you have Italian food here, you think it's good I think you go to Italy and you're like our Italian food is not bad, but you're here and you're like, wow This is they really do it. That's what I tell people about Chinese food here. Yeah, it's like whatever Oh, it is night and day night and day the only place that genuinely I thought was somewhat similar when I was in Shanghai was Din Tai Fung. Oh and because I went to the original din tai fang when I was in Shanghai or I don't know if it was the original or the second one or something like that and Genuinely tasted very similar Wow, but everything else I had out there not even close shout out to the aria. They got Din Tai Fung

Does taste pretty authentic? I think I want to go there right after dude i'm down i got five episodes today and i'll be starving in like two hours let's run it let's run it bro um do you think you'll ever do a face reveal um you know i always said that i'll do it at a million subscribers okay what about i'm sorry how many are you out right now i run 600k okay um i think if I posted more consistently, I'd probably get there pretty quickly, but um, I you know, i'm gonna stay true to that actually funny enough when I was in You're the first person i'm telling this but Um when I was in africa, I actually filmed

90 of it with my mask off Oh, and that was going to be my face reveal like that's what I wanted to do it Yeah, but I didn't't wanna take away from the fact of like, I didn't wanna take away from what we were doing. Cause I didn't want the video to be about me, I wanted it to be about giving back in what we wanted to do. But I did mention in the video,

once we get to a million subscribers, I'll show it, but 90% of the shots I didn't have a mask on. So that was originally what I was going to do. But yeah, I don't know. Maybe I'll never do it. Maybe I will. If I start posting on YouTube again, it might be inevitable, but I don't know.

Yeah, because people probably think you're some COVID germaphobe. I see you right now. Yeah, it's pretty funny. Well, pre-COVID, I was a weirdo for wearing a mask. During COVID, it was super normal. Now post-COVID, I'm a weirdo for wearing a mask. No COVID, it was super normal. And now post-COVID, I'm a weirdo for wearing a mask. No, I would judge you if I didn't know you.

In a very different way. Because before, people were like, why the heck is this guy walking around with the mask on? And then during, I just blended in with everybody. So you must have loved that time. I wasn't really going out that much, though. But honestly, I know I hated it. I oh you did just cuz I mean I wear the mask if I'm on camera or if I'm at an event and

You know if I did like a sneaker con or something for nine hours wearing this on my face I do have facial hair that gets sweaty Yeah, and then you then I couldn't eat. So it's pretty brutal. But I know it's an inherent part of the brand and Yeezy Buston what it is. So you know. Taking one for the team.

Exactly. Exactly. I'm not complaining. How do you feel about the current state of the sneaker space? It's changed a lot since you got in, right? It has changed a lot. No, absolutely.

I can't believe that it's been almost a decade. It'll be nine years in December since I started my page. And sneakers have just become a lot more mainstream and very diluted in the sense that, I'll take this back, because genuinely I got into the sneaker game late, quote unquote. So nine years ago was late. Yes, because I mean, the OGs, like people like,

you know, Mayor or Perfect Pair, like the guys that have been collecting forever, are the ones that kind of paved the way for sneaker YouTube. Yeah. And I was never a sneaker head, knowingly, if that makes sense. Like, you know, when I was in high school, I'd always wanted to, like, I played tennis and soccer

Yeah. in high school and I always wanted to have the coolest cleats or like the coolest, you know, whatever shoe Federer was wearing or Nadal. Yeah, yeah, yeah. I always wanted to have the coolest shoe and that, like shoe Federer was wearing or Nadal. I always wanted to have the cool shoe and that like Nadal was like my Michael Jordan. You know what I mean? Like, so I always wanted to have like whatever shoes he was wearing, which was Nike's and they were called the court ballistics, I think. And but the thing that got me into sneaker culture was actually Kanye.

You know, I was always a diehard Kanye fan. I loved his music. Loved him as an artist. And that's what got me in the sneakers because I wanted one of his. I wanted one of his sneakers. I remember I tried to get a pair of red Octobers in, what was that, 2014 or something. Those are worth a lot now, right? Yeah, they go for like 20 grand.

Holy crap. But yeah, that's a shoe I always wanted and I never could afford. I bought it like, I want to say five, six years ago as a trophy. I was really happy when I was able to buy those. Still haven't worn them to this day. Whoa. You think you'll ever wear them at this point?

They're almost like a trophy at this point. You know what I mean? I almost want to buy like a used pair that I can actually wear. But yeah, I mean, things have changed a lot for sure. And I think it's for the better. I think a lot of people are getting into it, you know, like, yeah. I mean, growing up in California, everyone was wearing Converse or Vans, you know, like same in Jersey, to be honest.

Really? Yeah, that was common out there. Like where I grew up, it was not a thing to really wear Jordans or anything like that. So I mean, everybody was wearing either flip flops, Converse or vans. I don't remember any Jordans. And you know, a lot of people are like, Oh, well, I've been wearing Jordan since I was 18 months old. And I'm like, dude, I had immigrant parents that could not afford Jordans for their kid. And also, you know, I didn't grow up watching basketball. So I never really knew too much.

But as soon as I got into it, you know, through Yeezy's, like that's kind of how everything started. I really started to appreciate it for what it is, because I love storytelling. That's one of my favorite things about brands. The reason why I like to invest in a brand or a product is because of the story, you know, so I think that that's one thing that's really unique. And then Kanye's story from being this like rapper to fashion icon to designer to being the first rapper to collaborate with Louis Vuitton,

you know, like, because I mean,, obviously there was Run DMC with Adidas before, but he did a collaboration with Louis Vuitton that was nuts. And then he had his Bape-sta that never came out. And then he had, and then he went over to Nike and he changed the game, you know. Now, you know, things have changed a lot. I mean, Adidas and Yeezy, that partnership was just

something that absolutely changed sneakers forever. Like everybody Adidas and Yeezy, that partnership was just something that absolutely changed sneakers forever. Like everybody became a sneaker head after that. But I really started learning more and more about shoes like Nike SBs and Jordans and appreciating the history and the stories behind each pair. And that made me a sneaker head, you know. So I was maybe like 18, 19. But a lot of people are like, oh, well, you haven't been wearing sneakers since you were eight. So you can't be a sneaker head. But I think that that's wrong. I think people can get into hobbies when they're eight or when they're 80.

It doesn't really matter as long as they love it and they have an appreciation for it. And it's not just like, oh, yeah, I'm just wearing these because I want to look cool. It's more, I'm wearing these because I'm a huge fan of the person that designed them. I'm a huge fan of the message it sends. So I think that that's what it is. And obviously, I started when I was 18, or I think I was 17 when I started my page. And I mean, I've grown up a lot, I'm 27 now.

So it's a lot of maturing. I definitely have learned a lot throughout the last nine years of doing this. But yeah, I mean, things have changed a lot. Absolutely. But in a good way, I think a lot of people will say it's in a bad way, and I'm probably going to get some hate for saying that, but it's okay. I mean, I think it's important for everyone to have the opportunity to wear what they like.

Yeah. But also, I think it's important to educate people on why they should like something and not just make it about money. Like, oh, these are expensive. Does that make sense? Yeah. And that was part of the negative stigma was those bots and those resellers. They bought up hundreds of pairs and then the price went up, right?

And then they sold them. Well, you know, it's... Everyone has a love-hate relationship with bots, right? Because you can hate on them all day, but then when you get one, you love it. I was trying to get into it, but it was kind of complicated. It's not easy. You need a VPN and shit, so man. It's not easy I think I tried when I first got into sneakers because I just wanted to get one pair of me and It just didn't work and you know

the funny thing is is resellers and sneakers go hand-in-hand right because I mean there is Desire for highly sought-after things right that's just how it works applying demand and sneakers go hand in hand, right? Because I mean, there is desire for highly sought after things, right? That's just how it works, applying demand. So I mean, if things weren't selling out as quick as they should have been, the price goes down, nobody wants them.

And now that's my problem with sneaker culture now is that now all these SBs are coming out that, you know, some people argue there's too many coming out and there isn't a story or it's not like done the right way but There's also the other side which is like If this shoe came out three years ago, you'd be drooling over it because it was so rare and crazy But now because it's three years later You don't like it. It's like what you know at that point. Is it just a trend?

Yeah, it's like logical at that point. You know what I mean? Like there's so many shoes now I only buy sneakers that i'm going to wear like I have a rule if I buy a pair of shoes and I don't wear Them in the first week. I'm selling them. Wow, just because in my head Why just have them just sit in the closet when somebody else somebody else can appreciate them and um I started doing a live show every Saturday and I always bless people as best I can. I don't pay retail for everything either,

but sometimes when I buy a shoe, I'll sell it for less than I paid for or have somebody else enjoy it. Yeah, so did the value on these tank when the Yeezy thing happened? Which one? Like when the Yeezy Adidas partnership disbanded, did the value of the shoes tank?

So a lot of people thought that the value was gonna go up, but because of the way the whole deal was structured, essentially Adidas kept all the shoes and they kind of did whatever they wanted with them, which recently I think they started doing 60% off sales on Yeezy's just to dump all the product. Because I think they were sitting on a couple hundred million in inventory, which was nuts. So yeah, I mean, now Yeezys are very easily attainable.

There are a few that still cost a lot of money, especially the Nike ones. So how much are they now, like 80 bucks? Depends. It depends. Like you can get Foam Runners for like 80 bucks, which is like retail. When the first Foam Runner came out, they were like $1,000.

Holy crap. Yeah. They're down 90%. Yeah. But there are so many different colors and releases now. But I think there aren't too many shoes that never retroed, which means they re-released. Yeah. Like the Oxford Tan EZ 350, for example,

that was like one of the original four 350s. Those never re-released, or the Moonrocks also never re-released. But the Pirate Blacks and the Turtledoves did. So it was crazy, like a pair of Turtledoves, which was the first 350 that Kanye put out with Adidas used to go for like three grand. Yeah, and you can buy the original one for around like 600 Wow, and you could buy the re-release for like 300 bucks. So it's a pretty drastic dress Yeah, I wonder if Kanye will be able to revive that brand to these higher prices. I mean

I don't know. I mean he's doing his own thing now. So I mean- Oh, so he's done with Yeezy? Oh yeah, like that happened, when was that? Like a year and a half ago, something like that. I mean, he came out and said some crazy stuff. So Diaz just dropped him. Wow. And then basically they were left with all the inventory and they still had rights to the name,

which is pretty crazy. That is crazy, because Kanye started it. Yeah, right? I mean, that's also another thing that you can go into with brands, too. Roger Federer didn't own his logo, his RF logo. Really? Nike did.

What? Same thing with Kawhi Leonard with his logo. He doesn't own the claw? I don't know if he does now, but at first, Nike's like, no, we're not going to do that. Adidas essentially did the same thing with Kanye. But yeah, I mean, Kanye is doing his own thing. But I mean, honestly, in a weird way, he did exactly what he wanted to because he wanted everyone to have Yeezys. And he was kind of getting throttled by the brands because the brands were saying, no, we can't make it readily available for everybody. Right, it reminds me of Elon Musk with Tesla.

He made the price point so affordable where now you could get one for $20,000. Crazy. For a good quality car, honestly, for that price. I have a Tesla, I love it. I have a Model 3, yeah. Yeah, they're the best. For the price, yeah, I'm not complaining at all.

100%. You know, those used to be $70,000. Oh yeah, it's crazy. I feel bad for the people that pay that much that that's me, but it's all good. I wasn't gonna sell it anyways You know I'm gonna drive it so the wheels fall off 100% man. It's all good dude Shout out to Elon and Kanye they they revolutionized their industries absolutely and you know Kanye's had his moments for sure you know and said some crazy stuff, but I mean that's what makes him him That's what makes him him. Yeah, he really is. I mean, there's a, and this is the thing.

You can like someone not agree with everything that comes out of their mouth. You know what I mean? He said some crazy stuff, but he was always, I think the way that he got so big and so popular and has maintained his relevancy over the years is he was so anti-cool. So whatever was cool, he'd do the opposite.

And then he would make it cool. You know what I mean? Like back then it was like pink polos and backpacks. Nobody was wearing polos with the collar flipped up, but he made it cool. You know what I mean? Against the grain. Exactly.

And that's what he did his whole career. Like even 808s and Heartbreak, nobody would use an 808 drum because it was kind of corny to use it because it's just such a simple sound. But he revolutionized music through that album by using 808s. And then, I mean, even, you know, he made a gospel album and made it cool. Like Jesus is King is one of my favorite Kanye projects. I think it's amazing. And it's so funny because like, nobody would ever view a gospel album as like cool or mainstream, you know?

It's just something you'd listen to in church or someone who's like very religious would listen to it, but he kind of went against the grain too. But then I feel like, you know, he went through a phase where he tried to go a little too far against the grain. Yeah. And, but yeah, I mean, he's back now.

I mean, his new album was actually great. I didn't see it here yet actually. It's good. Vultures 2 is really good. I have some buddies working for him now too, which is pretty amazing. Shout out, you know who you are. I love it, man.

I love it. I will say he is so entertaining. Anytime he goes on a podcast, I'll listen to it immediately. Oh yeah, you never know what he's gonna say. You never know. I gotta see him on Shannon Sharp. I think that'd be a great setting for him. Oh wow, yeah, you never know what he's gonna say. You never know. I gotta see him on Shannon Sharp I think that'd be a great setting for him. Oh, wow. Speak his truth. That would be you know, that'd be cool People get comfortable on that show. Oh, yeah, that'd be interesting

So how how big is your portfolio? Do you ever disclose how many sneakers you're on? So Okay, so a few years ago at one point I had like maybe five or six hundred pairs of shoes. Holy crap. It was a lot, but not as many as like some crazy collectors that I know. I've sold a lot of them because, you know, I kind of made that rule where it's like if I'm not going to wear this, I don't want to just keep it in my closet. Yeah.

But you know what was great was sneakers actually kind of became like a, you know, like an asset. An asset, yeah, in the collectible world, kind of like a Pokemon card, you know? So that was nice. And, you know, I just, but now it made me appreciate my sneakers even more because the ones I kept are the ones I really care about. One of the only ones that I kept that I have not worn

that breaks my rule is the red Octobers because they mean so much to me. That's like a sentimental thing for you. Exactly, yeah. Yeah, it's like a milestone in your life almost, right? Exactly, yeah. I mean, I think now I might be at like, that's crazy, over a hundred for sure. That's still a lot.

It's ridiculous. But honestly, I wear my slides more than anything and then I bought these Nikes. I can't remember what they're called. They're like the Pegasus or something. They're the most comfortable shoes I've ever worn. They're amazing. I wear them every single day.

I would wear slides everywhere if I could. Oh yeah, same. But certain spots you can't, like restaurants. So I'm like, all right, put on shoes. It's annoying. Exactly. I love slides though, dude. No shirt, no shoes, no service.

For real. You still follow tennis at all? I do. I'm big on tennis. Oh really? Who's your goat in tennis? I mean it's inevitable that Novak Djokovic is the goat of tennis but for how he revolutionizes sport I think Roger Federer is like the Kanye or the Elon or the Tiger Woods of tennis. So graceful. Exactly. And he is incredible. But actually, my favorite player on the tour is Taylor Fritz.

OK, he's doing good this year. He's a good friend of mine. Nice. So always got to support the home team no matter what. Yeah, him and I grew up playing together, actually. Oh, nice. You were good then. I was OK.

He was substantially better than me. I mean. You were good then I was okay. He was Substantially better than me. I mean clearly he's a pro now, but yeah, I mean he's he works his ass off Yeah, he's a grinder and he deserves Every accolade he's gotten in the last few years. I actually watched him win The BMP party bow open in Palm Springs Wow that was a really cool moment. He actually Got me four tickets to the final, which was pretty amazing. Nice. And that was like a childhood dream of mine

to win that tournament. And I almost lived my childhood dream through him. Vicariously. Exactly. Yeah, I love that. But yeah, I was so happy for him. And he deserves it. And he's playing great.

He's playing amazing. He's the first American player in a while that's given me hope. Because I can't remember, it's been a while, maybe James Blake, Andre Agassi. He's the first American player in a while. That's given me hope. Yeah, cuz I can't remember It's been a while. Maybe James Blake Andre Agassi. It's been long time and erotic But oh man, there hasn't really been a good American past. Yeah 10 15 years. I mean, who do we have now? We have Taylor we have a big foe right to offer. Yeah to offer and we got Eisner is old now, so he's Tommy Paul. It's probably walking out soon. Oh, Eisner, yeah, yeah, yeah, yeah, yeah. He's, yeah, I mean, the guy's a beast.

He peaked late, though. I will say that. He did. He had a great run. And then we had Sam Quarry. Who else? I don't even remember. But yeah, I mean, it's pretty awesome to see someone

that I played against when I was a kid be on the tour. Yeah, that must be surreal, because he's pushing top five now, right? I think he broke top five at one point. Wow. But he's like, I think he's like 12. Holy crap. Which is still unreal, you know?

My favorite player is Kira Ghost. Oh yeah. He's a controversial one though. He is, he is. I mean, I think that that guy is probably the most talented tennis player. So talented. Of all time, but he just mentally is not there.

Tennis is 90% mental. If he didn't have those vices, man, he would be different. Exactly. He also says that makes him who he is, so it's kind of hard to argue. That is true. I mean, tennis is a lot like poker, funny enough. Or like boxing in the sense that it's so mental.

You can be not as good as the person across the court or across the table or across the ring, but if you get in their head... Yeah, if you can outlast him, just annoy them. Cause it's a five set match. It's a three, four hour match. Exactly. It's a chess game. I mean, all you have to do is just pick apart one little thing, either mentally or physically.

And then they're just collapse and then it's game over. And that's why Djokovic is a beast. Cause he's not the most athletic player. Oh, he's, have you seen that guy do a split? Well, yeah, he's flexible, but I meant in the sense of like power and oh, yeah for sure, but he just knows how to like dissect opponents like you said, absolutely Yeah, he is he is a beast he is Incredible. I mean without a doubt on paper

It's kind of like the thing with like Michael Jordan and LeBron right Jordan is like the Roger Federer Yeah, right kind of revolution revolutionized the sport and what it is and then Djokovic is the LeBron like I'm undoubtedly, you know points wise and everything. Yeah, I didn't think we talked tennis I didn't think so either What are you up working on next man? Where can people find you and the YouTube and everything? Um, so If you guys want to find me it's just at easy Busta on everything But you know, I'm working on a lot of stuff behind the scenes. A lot of charity projects are coming up. I definitely want to do some more with Beast Philanthropy.

Like I said, that whole thing changed my life and you know, it's it's incredible and every penny that I donated to that initiative, they actually matched and then doubled. So that's how we were able to get 20,000 pairs of shoes. Wow. And actually it's so funny, the way the whole thing started was my buddy Tariq, I got really close with Tariq from like Beast Camp. And I've been talking to him for years

about doing a project, like a charity project. And at first, the funny thing is at first he was like you just Gotta show up to North Carolina and just surprised Jimmy with like 50 pairs of shoes. Yeah, and we went back and forth and we're like Jimmy's not gonna care at all number one because he doesn't care about shoes You know what I mean? He would just give him away right away. That's how he is But and then we started talking about how about instead of giving it to Jimmy We give it to some underprivileged kids And then we're like, okay, where should we go? I met Darren who is an absolute saint on earth. Yeah, he's philanthropy and

His idea was let's go to his home country South Africa and do it and yeah, so I I want to do some more stuff With these philanthropy. I have a few other projects in the background started a digital marketing agency. We have some really amazing clients that I can't talk too much about, but it's been a lot of fun. So we're going to link it below for sure. Thank you. Yeah, thanks for coming on man. That was a blast. It was great getting to know you. Good luck tomorrow. Thank you so much. It's gonna be a lot of fun. Awesome guys. See you next time. Peace.