Digital Social Hour - The Ultimate Guide to Building Resilience: What They Don't Teach You | Erik Rock DSH #645

Episode Date: August 18, 2024

Unlock the secrets of resilience in this captivating episode of the Digital Social Hour with Sean Kelly! 🚀 Join Sean as he dives into an inspiring conversation with Erik Rock, where they discuss the untold truths about building resilience. Discover how Erik transformed his life from struggles with addiction to becoming a powerhouse in fitness and business. 💪 Packed with valuable insights into overcoming fear, embracing vulnerability, and the power of self-investment, this episode is a must-watch! 🌟 Don't miss out on this incredible journey of growth and self-discovery. Tune in now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🎙️ Join the conversation and watch now to tap into the energy and wisdom of Erik Rock! 🔥   #FinancialLiteracyForYouth #SelfcarePractices #BuildingHabits #LifeAdviceForEntrepreneurs #AuthenticLeadership   CHAPTERS: 00:00 - Erik Rock’s Journey 04:59 - Babbel - Go to 05:01 - Intro 06:38 - Don't Judge a Book by Its Cover 09:56 - Embracing Vulnerability 13:40 - Implementing Learning Strategies 16:42 - Achieving Life Goals 21:53 - Preparing for Podcast Guests 22:58 - Real Estate Success Strategies 26:58 - Billionaires and Regrets 30:03 - The Myth of Balance 31:44 - Political Discussions 36:05 - Freedom of Speech Issues 38:24 - Donald Trump Insights 42:50 - Mission and Vision Explained 45:59 - Necessary Work for Change 46:10 - Crisis in the Education System 49:01 - Understanding the Communist Playbook 51:03 - Final Thoughts on Key Topics   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [e-mail]   GUEST: Erik Rock https://www.instagram.com/erikrocklol   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Yes, 72 hours. Is that a common thing you do? Around travel, yeah. And I do intermittent fasting almost every day. Yeah. So I have one meal day, three protein shakes a day, and I'll break fast usually around noon. And you're big on just lifting. I saw you lifting at 5 a.m.

Seven days a week. Crazy. I've been doing that since I've been a kid. break fast usually around noon and you're big on just lifting i saw you lifting at 5 a.m seven days a week crazy i've been doing that since i've been a kid i had a few bad years where i got into drugs right out of high school i had two bad surgeries then they prescribed me oxys that was back in the day when that was popular to do yeah and it just wrecked my life almost killed me um didn't even recognize myself in the mirror but the gym before that period of time was there for me. It sort of saved me even as a child, as a 13 year old, the gym was there for me and it became the thing I went to when I needed to get healed. And so I do it every day. I don't think I could live without it, but yeah, gym every day. And I've just recently last few years stumbled

onto fasting, which I think is one of the greatest secrets in life that most people don't tap into. Right. And there's a lot of subconscious programming. Growing up, we were taught fasting was actually bad, right? Totally. Oh my God. Three meals a day. I mean, the whole food pyramid. Yeah. Everything about food that throughout my entire life, I think was wrong from my perspective of what I feel working in my body now. Yeah. And you go back and you see all these lies almost you were told growing up, like drink milk every day. Now they're finding out milk causes. It kills me, bro. Yeah. It's information. Yeah. Yeah. There's a lot of unlearning. You can feel it though. If you're really sensitive and you'd be really honest with yourself, you can eat a meal

and see how you feel afterwards. And most food instantly slows me down, makes me tired. You know what I mean? Just kind of pulls me back. It's almost like gravity. Yeah. And the right food, the right meal, and the right food timing, it actually creates energy in me. Nice. 70% of the American diet is processed foods now.

Did you know that? It's terrible. It's so hot. No, I could assume that, though. That's bad. It's chemicals, man. It's killing people. Yeah.

And as entrepreneurs, a lot of us neglect health at first. Of course. Because we're just so focused on the business. Yeah. So I won't work with anyone. A lot of the work I'm doing now, I sort of built a brand around helping other people. My mission really challenged people to pull them in the light. But it's really hard for me to work with someone if they just want to make money.

Because so often when I always talk about getting your house in order. Yeah. And when you look under the hood of most people, they have toxic lives. They're not that healthy. And I don't even care about making money. Let's get this right first, because this is way more valuable. There are certain things money can't buy. And if you can get that right, it really makes you unfuckable with and all these other areas that people put a lot of priority. But health, it's underrated, man. If you could be the fit CEO, the fittest CEO, it's something I preach, man. There was, I think, a book called

The Corporate Athlete that I read like 10 years ago. And it just stuck with me that if I was going to be a leader, if I was ever going to be president of the United States, I was going to be a jacked president of the United States. I love that. Yeah, it is a turnoff when your potential partner isn't in good shape or they treat people poorly. Oh, that's another big thing. Yeah. Respect and politeness goes a long way. Being a class act through and through, we're all going to die and you can't take it with you. At the very end of this thing, man, like what is it really about? It's a profound question that you should ask daily. Yeah. On social media, you see people saying a lot of entrepreneurs are narcissists. Have you experienced that in the past? Yeah. I think, you know, there's, there's, there's evolutions of humans. You go through it.

You know, I, I've reflected so much in my own past and corrected mistakes as i've grown and gotten better but the people that i seem to be attracted to the most that i will put a lot of stock and value into these are some of the most giving people in the world so from my perspective i know it's out there i just don't seem to break bread with many of these types of people but i look at old old versions of myself. I'm like, oh man, that was tacky. Why were you doing that? Like I can critique my own self and say there was some tendencies that even I had that, you know, as I've gotten closer to God, more as a wholesome human that really believes in my mission, you know, it's really easy to sort of shed some of the materialistic things that don't matter in life. And I think early on, we talked about this. Those may be prevalent when you're chasing money. That kind of may be the thing that shows first.

But I think as your life starts to get to a place where you start questioning things in the right light, you really shed some of those things. So I'm attracted to people that are givers, and I don't see a lot of that, but I guarantee it's out there. Yeah, that makes sense, though. Your mentor is Ed Milet, who's one of the biggest givers in the world. 100%. And you're close with Fleishman. Yeah. And, and,

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like a godsend in my life to really see how he treats people you know thousands of employees you know massive net worth and this is one of the kindest humans in the world. A hundred percent. He's just such a great human. Yeah. He could have charged me cause I had an event at the Ahern. He could have charged me 25 K for it, but he didn't charge me cause he saw the mission of what I was doing. Incredible. Yeah. So people like that, they're hard to find, but I think you can attract them with the right energy. Yeah. And I've always found like some of these older cats, like, so, you know, some of my greatest mentors in my life, they started out as customers of mine. You know, we were in retail furniture for over a decade building, you know, brick and mortar businesses. And, um, and so much of, of what I learned is I

was just in the fire, really not knowing what I was doing. It came from tapping into my natural customer base. We have some of those amazing customers in the world. And I learned so many amazing things throughout the years from these incredible customers. And every single one of them, there was these incredible lessons that you could pull from if you just ask the right questions, listen. And some of the biggest sales I've ever had had nothing to do with furniture. It was because they wanted me to win. And they could see, some of these older guys, especially, they see small pieces of, of, of them and you when they were younger and they want to feed that all old guys, when they get to a point,

all successful, wealthy old guys, I'm just going to classify it as something like this. If you can, can connect with them, they'll give you everything they got. And most young people look right past them. They don't understand who they, who might be shaking their hand or who may be walking in their business. I was always a guy that was curious about people. And I just ask, wow. And I can't tell you how many secret millionaires or billionaires are around all these communities where our businesses were that I would stumble onto. And I, you know, pull all this insane value only because I asked the right questions. So many salespeople are so transactional that they miss the mark and they, they judge a book by its cover. And I learned as a

young cat in retail, do not do that. Absolutely. I know people that go to Rolex in sweatpants or shorts and no one will even approach them. Well, and the richest guys, they don't wear watches. Yeah, that's true. There's money in silence. A lot of billionaires don't even have an Instagram. That's true. Yeah. Yeah. There's levels to the game. I think it's a good tool these days though, to have. Yeah. It's different generation now. I mean, there's forces of nature that exist now that didn't exist in the eighties and nineties. And if you don't play the game, it's going to be really hard to break through because it's just the way it is. I mean, it's how technology and society evolves. But a lot of those, you know, i say the algorithm of life i always talk about the algorithm of life it's been around way before social media ever started

um so i think since freedom began there's been this algorithm and if you can learn how to penetrate it it gives you all this unfair advantage in life and for a lot of years most of society actually where freedom existed that algorithm was penetrated by very few with social media what it did is it actually leveled the playing field it gave a lot of average guys access to an unfair advantage and still it's a limited group of people that will ever really break through it but the range is much greater and so you should be pursuing it and primarily again i'll put put mission to it because children are addicted to it right so they need they need a bunch of sean kelly's to show up eric rocks to show up ed my let's show up to try to kind of i think just

combat evil bring a solid um a voice to the marketplace where where there's porn and there's all these sort of things that are gripping young mindsets that may not be healthy for society there's got to be good voices that show up there too so again like it's so easy to say why would i do it i don't want to participate but number one, I think you should, you should, and that you may have to, but number two, I think that if it's when good men do nothing, that evil triumphs and, and this is just the technology that we're going to have to figure out how to fight back with. Right. And that's a perfect segue to the next topic, which is being vulnerable. Right. So it took me five years to launch a podcast because I was so worried about being judged. And now it's the best decision I've ever made. And I'm sure you dealt with that too,

right? Yeah, man. So I talk a lot about being vulnerable. If you're not authentic, especially now with the algorithm, as I keep mentioning, has tightened, I don't think you can really break through. You're not going to resonate with real humans. Humanity won't bite if you're not authentic. And no one wants to show off a look at me person. If that's all you do, there's no real value there. But being vulnerable is really being relatable. And those are the things that give you trust in the marketplace.

And people will buy from people they trust. So the biggest bridge to trust is vulnerability. I agree. And I think before you could put it on a show and flex cars and whatever, and it worked maybe five, 10 years ago, but now people have matured. Algorithm's different and you're right. People are different. You know, is it, is the algorithm changes again? It's just this energy field in society is that changes humans change too. They adapt quickly. So you're big on energy. A hundred percent. Yeah. That's cool. Energy is everything. Yeah. adapt quickly so you're big on energy 100 yeah that's cool energy is everything yeah because i know you're religious also so you kind of tie in yeah you

know i grew up uh catholic and i i think you know i'm pretty conservative dude just from you know all honesty out here and um a lot of the catholic church i thought there was a lot of hypocrisy in it and just organized religion in general and i don don't know, right or wrong, it doesn't matter. I just sort of pulled away from it as a young guy. And I think as I'm, now I'm 40. So as I'm sort of like really thinking about death a lot more and really analyzing what's this life about, what's the meaning of life. I lost some incredible people that I was very close with

that really, it changed my perspective on everything. And I actually started obsessing about death a lot. But mission and the work I'm doing now has brought me closer to God than anything I've ever done. And I do feel like I'm finally full circle with it. I'm at peace with it. It's not so much about being organized. It's more about just giving myself up to a higher power. Wow. I love that. Because growing up, we're taught through movies, through close people dying to fear death. Yeah. And I think it should be more accepted. Yeah.

I think it's part of the process. Well, here's the truth. You will not appreciate anything if there's not death. We'll take it for granted. You won't appreciate light if there's not dark. I don't think even good can exist without evil. It's actually a perfect system. Right. can exist without evil i think they're high it's actually a perfect system but the cool part is is is just having faith knowing that maybe something's better that we have no clue about i mean i hope i

see my grandma again when i lost her it just crushed me broke my soul when i lost my grandma i hope i see her again and i have faith that i will i faith that she's with me i feel her all the time when she when she away, I started seeing hummingbirds everywhere. Even in February in Coeur d'Alene, where my home's at, I'd see, I saw hummingbird right after she passed away, right at the window. And throughout these last, I don't know, handful of years, I'll see hummingbirds in the wildest places. I just assume it's my grandma. Somehow there's something you can't tap into. And what about this thought? Mother nature is, I think, where I'm headed with this topic. But what if God is everywhere? What if God is mother nature? Mother nature is God. God is innocence to me. It's everything that's good

in the world is God. It's just sort of how I've sort of centered my heart with the topic of religion at large. But yeah, I give it all up. I love that. Nature is so healing, just being out in nature. Yeah, I agree, man. It's something entrepreneurs struggle with. I didn't leave my house for five years. Really? When I was on my journey, yeah. Wow. Well, I left the house, but not to go into nature and embrace myself with it. I didn't ground. I didn't do anything. I didn't go on walks. Amazing. You've interviewed so many incredible guests guests so much volume of content consumed you're like a walking encyclopedia at this point yeah i pick up something from each guest and that's what separates successful people right they actually implement what they learn yeah and i

saw you talking about this on a podcast because you could read a book but what percent of people actually take action yeah i'm convinced too like information doesn't do that much for people because there's so many books out there. Google's right there. Now you got ChatGPT. You have all this access to information, but why aren't people winning? Like what is it that's really gonna make you win?

If I'm in a room with people and I'm gonna really try to influence them, I'm convinced that information is really not what's gonna get them moved. But if I can get you to really consider death, to really think about your time here and to get you to a place of self-belief where you're ready to go break something, like just go break something, and really put a strong why behind it, I think that's a better resource to try to get someone to move closer to something that's good for them or their dreams or what they say they want than the information is. And a lot of that, again, it's energy.

And I'll give one example in my own life ed mylet was a prime example of someone just being near him and making an investment in him he didn't really tell me anything i didn't know i don't think i don't remember what he told me when we coached together it was more of like who our buddies are mutual friends were like but what i got out of it was sort of the the energy off of him and the investment so my skin in the game paired with his energy it it created almost like an unrealistic cannibal in me that was like all right fucking i'm gonna go break something wow and i did and what i knew for me it was i went after right after my greatest fear i went i just nailed it i was so afraid of the

camera all these cameras i would have never been able to talk in front of this years ago. The spotlight, any kind of stage, the arena. 10 years ago, I tried one speech at the Bellagio. I got one opportunity, and I'll never forget walking off that stage thinking, I'll never do that again. I wasn't born to do this.

That's a story I told myself. And the people that are good at it, they must be born to do this because I thought I failed. My mouth was so dry and thank God I was so prepared that I could literally read, hi, my name is Eric Rock. And that's how I got through it. I just read what I wrote. I was over prepared, but I guess my point is, is it took a one person to come in my life to breathe a little self-belief in me and really to, you know, to get me to a place where I was wanting to make an investment in myself. And that's when I went shattered it. And again, like that's the kind of work people should be doing. And getting near the

person that inspires you, making an investment in it, that alone will get you what you want out of life. People don't do that though, but they'll spend money on garbage. They'll read all day. Nothing's really happening. You know what I mean? But you start going investing on yourself. Now you're like, fuck, did I just spend a quarter million dollars on coaching and I'm not going to get anything out of this? No, I'm going to go break something big. I'm going to be so different next year that no one's going to fucking recognize me. I love it. Put your back against the wall. And now you're speaking in front of thousands of people every week. And I don't stop now. You don't stop. And I noticed every speech is different. You don't have preparation. You just feel out the crowd, right? I'm, you know, I'm crazy. You say this, I don't even know how you

know that, but I've never said the same speech twice ever. It always is from my heart. I always have these unique things that I'll pull from the audience these reflections that are fucking powerful i was in mexico a few weeks ago speaking down in tulum and i'm on stage and they're playing a they called it my batter's box song the gal that runs the event awesome chick she said what do you want your song to be i was like i don't know i've come out to like a hundred different songs but no one's ever asked what my theme song i guess i need to have one. I really started thinking about it. I was in the gym that morning and randomly on the radio in the gym at the hotel

was a T.I. Dead and Gone. And I'm listening to the lyrics and it was kind of the right moment. I'm like, dead and gone. I'm like, man, there are so many old versions of me that I've just murdered. I've destroyed. I've killed thousands of old Eric Rocks.

And they're never coming back. I was like, play that song. It just was like kind of divine in that moment. So they're playing my song. I'm just murdered. I've destroyed. I've killed thousands of old Eric Rocks and they're never coming back. I was like, play that song. It just was like kind of divine in that moment. So they're playing my song. I'm on stage and I'm looking at this audience and the music cuts and like I could feel my heart because I'm always still, I'm still super nervous. Oh, it just beats out of me.

But I addressed the elephant in the room. That's my life hack. I just addressed the vulnerability and I could feel like these eyeballs twitching at me all these people every row all the way back i could feel them just because they could feel my seriousness yeah my intensity and i could feel them like nervous for me almost like just like you could feel the energy and a pen drop this is a true story the pen drops in the back of the room and it was almost like a shockwave of energy came and hit my heart and this girl i just i'll never forget slowly goes down to pick that pen up

and i'm just staring at her and instead of dressing whatever i was going to talk about i was going to bring up the song that i was going to tell that story to break the ice i dressed this pen dropping and i it just came out of my mouth i said what an unfair advantage i have over all of you. And it was just this, and they're all just staring at me. And I realized like the people that have the courage to step in the light on a regular basis with no, like no emotional attachment to outcome. You just do it for the rest of your life. It's your mission. And I think it's gotta be that way. You think, and all this flash of people went through my head, the Warren Buffetts,

the Steve jobs, Walt Disney, just all these iconic people. And what I realized, every one of these people lived their life in the light. Even Warren Buffett, you think about it, this guy's been on some kind of stage for 70 years straight, week in and week out. You don't think of him like that. You just, oh, he's a great investor, genius investor that broke all records. We don't realize, no, he was building a personal brand the whole time. He was an absolute genius. Yeah, he's on TV all the time. He never ended. I mean, never ending media machine.

You just don't realize it. And before social media, he was everywhere. And so it's these guys that aren't afraid to be in front of the camera, expose their soul, which to barbarians is what I call them. Anytime I'm on stage, I always think these are all the barbarians.

And if I don't say what they like, they're going to stone me to death because that's how it actually feels to a speaker who's up there, who's nervous. And that's why they say public speaking is a greater fear than death. It's, I think it goes back to the caveman days that that's a vulnerable position. And if you have the courage to do it, you have to, you have the courage to risk being stoned to death because in those days, those barbaric times, you better be a leader that said the right thing because if you don't get the crowd to move, and I think that ancestral fear

is still built into our DNA. That's why so many people are scared of the light. And so it's those people that have the courage to pursue it. And I think you got to put a powerful mission to it. We can't do it for vanity metrics,

but if you put a right mission to it and you just bleed, and it's actually one of my rules like i'm gonna go out here i just close my eyes and i take a deep breath i'm just gonna fucking bleed and if they don't like it they don't like i don't get in my head too much anymore i just have simple rules that turn me into a savage in the moment when i'm most afraid and what comes out comes out and if i prepare it fucks me up i can't do it i have to dig so deep in my soul because i'm so scared i'm so insecure that it's my way of overpowering it yeah and again like no one really taught me that it was like ed that like gave me the self-belief that in in the investment that

put me out there and now while i'm doing it i'm learning now i'm learning i'm learning how to become more seasoned where to pause you know that i know what hits and what doesn't, and I can pull things out of my back pocket. I love pulling people on the stage, but all this stuff, to my main point, if you could build a brand around this, no matter what you sell, what you do, if you could be out in the light, it creates a massive unfair advantage. And if you just look at Hollywood in general, all celebrities, I'm driving here, looking at all these billboards, there's the carrot top. You know what I mean? All all these people have massive unfair advantage.

They get to skip the line everywhere they go. So there's so much that comes with that, but like the impact, it should be the thing you settle on. Like you get to have a life that has unique meaning and you can hopefully keep a girl from committing suicide. Or there's so many different places that we touch when you do kind of God's work here on this planet. I love that. Yeah. Because money can open doors, but a personal brand is like the ultimate leverage, right? Oh, yeah. Right. And that's the game. Ownership and leverage is the whole key to life, to getting level by level. It's just a game of ownership and leverage. And this is a gateway to all that. Yeah. Do you prep for your podcast guests or is it all just off the dome?

I should, I should prep. Sometimes I do a lot of times. I feel like I'm flying so fast that it's like who we got today. But no, you know, um, half of them,

I think I'll actually put preparation in the rest. It's just off the heart. Okay. Brad, he doesn't do any prep too. Oh really? Yeah. Interesting.

Yeah. Everyone's got their own style. I had a guest on last week that does 40 hours of prep on each guest yeah i was on i was on his podcast one time a guy knew everything about me it was amazing oh it could have been him then where's he live it's uh what's his name interesting guy very tactical i think it's the same guy super taking out on the name randall randall caplan yes that's randall caplan that's him so he did 40 hours of prep on you guys yeah he's smart as hell he did 40 hours of prep on you. Yeah, he's smart as hell.

He probably knew your whole story. Yeah, he's just like a laser strategic guy. He just interviewed Dana White last week. He said he made him cry. Amazing. Yeah. When you do that much prep. He lives in my neighborhood up in Coeur d'Alene.

He's got a house up there. Yeah, I want to touch on your real estate success, actually, because you were telling me about that neighborhood, how you got in early and 10X, right? Yeah, Coeur d'Alene, man, you know, I got there in 2011, 2012. And that's a little town in North Idaho. Kind of reminds me of Lake Tahoe, like in the 80s when I got there before Silicon Valley had really erupted. And the first thing I noticed about Coeur d'Alene, it was just, and again, I was young, dumb and didn't know anything, but it was an instinct that turned out to be correct. This market is so beautiful. I mean, this is such a beautiful resort town lakes everywhere this is a

lakefront community town is gorgeous it's one of the most beautiful summers i'd ever seen kind of remind me of lake tahoe because i grew up in reno so i go to lake tahoe all the time as a kid and i'm ever thinking why is this place so cheap the property values were just dirt cheap you could get a beautiful lake. And I only knew that they were cheap because I didn't have any real estate in my portfolio at that time. But I only knew they were cheap because I knew what Lakefront Lake Tahoe went for, which was like $25 million for a cheap property. Lakefront Lake Tahoe, even back then, $20 million. And you'd see a beautiful home on Lake Coraline, a million bucks or less even.

I mean, it depends on how nice the home but why was it so cheap and my gut instinct was Seattle's right there I mean sooner later what happened in Lake Tahoe will happen over here and it just became like just a little bit of an instinct that I was gonna in my mind I was gonna put everything I had into that market I was gonna be my market because I could have picked other markets. I'm not from that area. I could have sank my teeth anywhere. It was genius because every dollar placed in Coeur d'Alene turned out to be... I look very smart now, although I would just say I'm lucky and I probably had the right instinct. But yeah, every dollar, 10x, 100x, 20x, I mean, just depends on what year I invested. But yeah. That is crazy. And you didn't even have real estate experience prior to this. No clue what real estate again, like, but I had

enough, you know, when you have an engine in your life, I would say every person needs an engine. What is the, what is the thing you're, you're trading your time for money for? And really, you know, at some point we're all doing that still to this day, I'm my time. I consider where it goes and what the return is on that time. And then I consider where's my money working. But at that time, all I had was my engine. I'm just trading my time. But it happened to be in our furniture business and our jewelry business, which came a few years later. So that's where I spent all my time.

So what customers the engine was driving, I would tap into their mindsets, never talking about furniture ever. Like always asking interesting questions because i was curious about people yeah and um i would just pull just all kinds of golden nuggets about real estate out because every one of the guys that i admired who had the most beautiful homes we did a lot of celebrities homes we our furnitures and some of the wealthiest people's homes in america worked really hard to build a brand that connected me right to the most unique clientele in the world brilliant and we're already in these resort towns. So you had to focus on it, on how to do it, because it started out as a junk store, really, if you want to know the truth.

And you really had to target your marketing. So as I curated sort of the skills of my engine, it would attract these people. And it was clear all of them were in real estate. And just that instinct to place a dollar somewhere before it blows up is that's the whole game is i asked a billionaire one time that was in my store i said hey uh kenny his name is kenny i said kenny what is the the secret to success and he and he says buy low sell high i mean so simple right that came from a very, very wealthy man. Buy low, sell high. But that is the key is trying to get somewhere early before everyone else gets there.

And what's interesting, fast forward, you know, 13, 14 years. Now the Kardashians are building up there. Coeur d'Alene is a household name. During COVID, it was on the cover of the Wall Street Journal as the number one resort town in the world. Wow. Like Coeur d'Alene, Idaho. Who would have thought?

Yeah, who would have thought? And celebrities, like you wouldn't believe up there Wow. Like, Coeur d'Alene, Idaho, who would have thought? Yeah, who would have thought? And celebrities, like, you wouldn't believe up there. I mean, once the Kardashians get there, you know it's like full blown, right?

Obviously, that's kind of a metric to decide. So you can imagine what happened with people that were vested up there, well vested. That's next level. Yeah. When you're talking to these billionaires,

do you ever ask if they have any regrets? Of course. Yeah, it's a fun question to ask. Yeah. And a lot of them is family, right? Yeah. Well, for me?

No, I'm saying like these billionaires regrets not spending time with family. This is a great point. Yeah. So if I would pinpoint this, the number one thing, especially for very wealthy people that came, that had money as their kids were coming up. Yeah, they really regret how they raised their kids. Oftentimes, they gave their kids way too much. They didn't create the hardship that many times they had to go through.

They created a lot of cushions. And the byproduct oftentimes out of spoiled kids who've done a lot of harm in the family. They've been very toxic in the family. They've stolen in many cases that I'm very familiar with. They've done a lot of harmful things. It's really hard when you're wealthy to raise a child properly.

I think a lot of it's try to create resilience in a child so that they know how to make their own money. I heard someone say this. I'm trying to think who it was. It might have been like Andy Elliott. It was someone like that, one of those types of guys. He said, I'm not leaving my kids any money there's no such thing as generational wealth with me fuck that and it was interesting this point you know you want to

leave the kids the skills to know how to go get their own bag you don't want to leave them the bag and i think that's a really profound thought if you really consider it like why would you leave a kid money it's not going to hurt it's not going gonna help them at all wow like it it listen i i'm so familiar with this myself because nothing's been handed to me if i didn't earn it i don't fucking want it give it to charity i don't want a dime from anybody because it there's no attachment i have to it of real value of real purpose there's no love attached to it. There's no blood. There's no skin in the game. That's where it means something.

And that's the kind of kid you want to raise. Very hard to do that in today's society. But if you're mindful of it and you build a real bond with your child, I would also say a lot of these guys didn't have real bonds. When a dad looks at his son, there's an honest question that should be had.

Do we have a real bond or not? And a real bond is something that can't be manipulated can't be faked this is unique real love where you just enjoy being around each other a lot of kids don't enjoy being around their dad wow they can't stand them it's painful it it hurts to be around your family yeah and then there's some of these unique situations where the bond is beautiful it's a really strong bond i think that really if you ask that question as a parent, you make different decisions. But a lot of the best bonds come out of really understanding that it's the hard road that one day they will respect you most for. They will create the most need. But I'm not just handing them everything they want.

That creates a monster. Right. It's an important topic, man. My first five years of my relationship, I worked seven days a week. And most women would not deal with that. I got a real one and shout out to Ariel, but that's a lot of sacrifice a lot of entrepreneurs make those first few years when you're grinding. Yeah. And that's the thing. You're so in love with your craft. You're so dedicated to building the dream. You know what I mean? You put so much effort. A lot of time that effort

is for the family. This is a good question. So I'm not a guy guy that likes balance you hear a lot of people talking about like the balance of life and again that's most of america they need balance and you know if you think about success there is no balance like because it may be 90 of your effort time is here and 10 is here but i'll be honest with you you could if you're mindful of this it can be done right you can give 90 of your stuff to your career and give 10 of yourself to your family which most people say oh that's terrible you're a bad dad all the things right but what you're doing is building this incredible foundation say your goal is generational well well that's how you're going to do it okay you can't skip this part you just it takes time to build anything it takes a lot of effort a lot of

sacrifice but it's it's the thing you should be looking at is the time you do spend with people with your family with children with anyone you care about is it quality time or you look at your phone the whole time because i'd rather have a dad who spends 10 of his time with me but he's an actual hero out in the marketplace doing what he tells me to do practicing what he preaches living a disciplined life being physically fit going to the gym whatever the things things are that would create a rare human. You actually live how you speak. You're authentic. You're loving.

You're caring. You're kind. You treat people nice. Being all the things you would want in a dream son, you're actually those. But on top of that, you're out there actually working. I'd rather the 10% of time with me that's building the bond and the 90% of me that's built building the bond and the 90 of me watching you go build the empire i'd rather that than a guy that's around 50 of the time

that's a lazy fucked it's always on his phone that's arguing with the woman you know who knows like so it's more the quality of the time than it is how much time because if you're balanced minded more likely than not that you're not succeeding that much in life i promise you that's great advice man um so you talk politics often for sure you're not scared to be vulnerable about that no man it's being authentic i think means you just go there and um you know i try to do it in a way where i have empathy and respect for everyone though okay my style certain influencers won't even touch it certain brands won't touch it yeah you know ed told me just stick with children, bro. He thinks I could follow in his footsteps.

Any good advice? I lean right, man. I'm pretty conservative. I'm not afraid to say it, but I do it with – my whole thing is love and respect. And I think that with politics, we should all be healthy to debate each other, not hate each other. And at the end of the day, that's how I grew up. When I was a kid kid debate was important i remember i had a i was forced to be in a debate class in high school and i was very good very talented with words very articulate and the teacher had very fond she was very fond of me but i hated her well i didn't realize she loved me okay i thought she tortured me tough love oh you have no idea man and she wrote me a letter at graduation i'll

never forget it. I think my mom still has it. One of the most, it made me cry. Like thinking about what she wrote about me, even back then, because I thought she hated me. All these years, I thought she hated me. But I had her class like two years straight in a row, I think. And I didn't want to do debate.

For some reason, I had to do debate. And then that second year, I wasn't going to do it. And then the lady implored my family to put me in her class. Wow. But every time I was'm in there she beat me up so there was one time she put the whole class against me in a debate dang it was me against 30 fucking people and she put me on the side of the argument that i didn't want i hated arguing the side was probably it was political they put me on the liberal side of the argument and so i had to be able to articulate the liberal point of view and try to win a case like like a legitimate, I mean, this is good. This is what school should be. Like, I have a whole idea what school should be, which ain't what it is. But this was really profound for me. And look, I'm still talking about I'm 40 years old right now, but it was cool how I felt like I won that debate being a liberal when i even back then i as a young kid i was very conservative i grew up in a conservative family and i enjoyed politics like i just did you know news was always on i was always digesting it the one thing i think i'll just slide this in here right now that i'll say at 40

and building a personal brand it's actually pulled me emotionally away from all the things that used to like be harmful for me with politics like i don't yell at the tv anymore i'm not mad covid was like one of those like eye openers for me yeah and now i feel like i'm actually in the marketplace helping people making a difference caring about people no matter where you from what you believe who you are i'll help you i'll love on you i'll care about you i'll respect you we'll help each other win we'll get you to your dreams that's the work i'm doing now i've chosen to do that really falling in line with my mentor ed's i'm trying to follow his path. Really. I think I can do it. Watch me one day. Like I'm, that's a bold statement, right? So as I'm doing all that, I have to really be upfront with, with, with, you know,

what kind of person I want to be. It's brought me away from politics as far as like the emotional connection to it. I'm just more like, what's better for humans? What's better for the masses? What's better for society? And I do believe that a lot of policy that's out there today is destructive in the most insane ways for freedom to exist in the future. And so I could really talk about from my perspective in a non-emotional way, the fundamentals about how to make society tick better. And I'll look at all kinds of unique places around the world that I've been. I've traveled everywhere. I have friends that have come from every walk of life, every country in the world, Africa, Middle East. I've seen what it looks like for people that even Bedros, who, you know, I know his story

really well, you know, came from a communist perspective. When you put yourself in someone else's shoes and understand perspectives from around the world, it really helps you like understand people and a lot of the indoctrination that's happening here it's it's been happening all over the world in different countries already these other countries are ahead of us and china's ahead of it like there's so many but you listen to the immigrant story and what you realize is is the policy now is assaulting really what freedom is. And it's in the name of prosperity, growth, what's the word that they, progressivism.

But it really is tyranny. And again, so I would build my case around that, non-emotional, not I hate you because you're liberal. I could care less. I just like, hey, what's more logical here for you to prosper more? Pretty simple how I look at politics. That's cool. do you still believe we have freedom of speech right now there's a lot of forces at work here man and i think big business is um controls a lot of the narratives you know it's funny i thought politicians were the bad guys yeah until i started

getting around ultra wealthy people like at the highest levels. And I realized it's the lobbyist and it's the money behind the lobbyist that really set policy. And Trump, the reason I thought Trump was an interesting candidate. And again, I remember reading his books when I was like a kid, a little kid, art of the deal, art of the comeback.

I remember sitting on the fucking toilet, reading that book like at 14 years old. Wow. And so again, trump was very popular throughout all those years with all the rappers all that you know now he's this you know oh he's racist all this it's just see how the media works right the machine but what was great about trump is is the left or right during that process hated him and that's why i liked him because both parties hit him the right and the left hated

him equally yeah and what he did is he disturbed this what they call the deep state but it's these people that have been around 100 years in politics that he screws up sort of the order of business because he's able to call things out that the average politician can't why well they're not fucking billionaires number one none of these people are wealthy these are all like bottom feeders they come right out of college right right? They go work for a judge. They become some pissant lawyer. They've never signed a paycheck on the front ever. They only cash them.

And then they work their way into politics. None of these are real entrepreneurs deep down. If you just look at the history of politicians. And so you get a guy like Trump and he comes out and it was, I think it was Dave Chappelle that made this a big point. And if you got to think about how profound this is, he said it and I was, I think it was Dave Chappelle that made this a big point. And if you, you got to think about how, how profound this is. He said it. And I, I caught on right away. He says, well, Trump came out and says, well, if you don't like the laws, the tax laws, if they're going after him after all this tax money that he didn't pay, well, I know the racket

that's being won because I played it and I gave, wrote you people checks the whole time. And it was sort of that bold honesty. And it's just like, I'm playing gave, wrote you people checks the whole time. And it was sort of that bold honesty. And it's just like, I'm playing the rules that you people set of like, just that clear understanding of like that he, and it was like, how could he possibly say that? You know, he's disrupting the order of doing business, particularly he could be harming his own kind, himself, but it really was a stand for like the true middle class the the ones that are getting robbed along the way it's always the middle class you look at inflation right now who's it really hurting it just crushed the middle class it's i mean you

remember before covid how cheap shit was well it wasn't cheap things skyrocketed we humans have amnesia we we just we forget things forget things quick. They come and go. It is so expensive now. Everything is so expensive. It's all by design. It's like real money. Where did it go? It went right to the 1%. I mean, they just play to everyone, even like Rolex. Every company in the world that has power, has brand power, has leverage, figured out how to really take advantage of the black rocks all the i mean this is becoming a renter nation and this is exactly the order of it how it's supposed to go when you consider every country that's gone socialist this is the

trajectory you look at like even the days when socialism took place in other countries where they'd have to bring barrels of money to go buy things. It's just crazy how we've gotten here. And now we're looking at this next election. And I was like, well, we'll see how good they can sheet this year. I mean, I truly believe that. It's a big one. It's huge. And there's no way historically, just by the metrics, the numbers,

that you can have an economy like this, even though it's still ripping a lot of fake money out there, man. They pumped so much money to the economy during COVID. And I don't think we realize how long it takes for that all to sort of flush out into real pain, real bankruptcies. And I think there was so much, there was so much equity from so many years of low interest rates that people are able to hold on.

They got so much equity in their homes. That was kind of a golden period of time. 3% interest. Oh, for years and years, you you had this record ability to create wealth, and that's hanging on by a bare minimum right now. Yeah, they're trying to bleed everyone out, right? I'm telling you, they're going to try to get through this election, but when you think about all the chapter, like in 2008, I was around,

in Nevada especially. That was the worst state in the country. But when you really get deep into politics and really consider the state affairs, like the trajectory, my main point on all this is it's not good and the media will manipulate lie along the way but at the end of the day it's these corporations that always seem to be winning no matter what and i think that's the real power string pullers behind the scenes big pharma all big business you look at how information is controlled and these aren't companies of the united states anymore these are globalist wow and you think about the facebooks or where information moves

and flows the we got to play by their rules how the algorithm works which is something that i think is a lifelong force that they actually control now the narrative of yeah they found out i think it was tiktok or youtube they got a button if they want to push video one button yeah and they make a video go viral. Interesting. And they choose the video. That's not real. Yeah. Everything's manipulated. Getting to some of these bigger points,

because I said so much there that we could have fine-tuned any part of that, but at the end of the day, everything's manipulated. And once you realize that it's a game being played, your job is to not be emotionally connected because it'll wreck you. Right.

You've got to figure out how to play the game. Yeah. You've got to go create your own economy. And you can. You can win. This isn't like doom and gloom that I want to project. It's just being aware of truth, what the reality is, how I'm going to fight back in a healthy way,

and how I'm going to create my own economy along the way. And again, part of being in the know is important because I don't know if it's better to be ignorant, sort of blissfully like going through life, not realizing how much pain and problems are out there in the market that are being created every day. Or if you should sort of blissfully be in the know, not let it affect you emotionally, and then try to win along the way, creating your own economy. And I think part of influence is being truthful about what's really happening and then building a game plan around it.

Getting your house in order is something I constantly preach, and that's why. So when shit hits the fan, you put yourself, kind of like Cody Sanchez talks about, it's sort of my line, being unfuckable with. It means that if the market goes to shit, I have so much insulation, I built so many layers, I have so much passivity from all the good years that even in a bunch of bad years, I'll weather the storm no problem. That has been a goal of mine for a long time, but it's because I've been aware of it. I've seen how the game's played by the best in America, and I'm now tapping into it myself.

All these resources are always around us to tap into, but if you are just procrastinating, wishing, hoping, talking shit all the time, never really doing anything. That's most of America. All they do is talk. No one's really out there doing anything. Facts. Amazing advice, man. For real. I think people need to be more aware of that. And instead of denying it, at least be open to the idea that it's a possibility because people think it's conspiracy. That's the problem. You know, i started talking about media the power of the media and everything being manipulated the biggest problem is children and that's why part of why i'm doing

this is i put children as sort of my mission you know i actually have a mission that's like a visual representation it's a picture i wanted my mission statement for my for my personal brand really now for everything i do could it be a picture when When I was doing the work, I hired this mission expert, a good friend of mine. And I thought, well, how cool to have a mission that's actually a picture, a visual representation. I'll show you in a minute. But so I'm thinking like, how do I want to,

I'm just doing on it. And I'm like, man, like, what is it going to be? And it just finally clicked to me. I was like, I want it to be the scary dragon that represents all of our fears in this world. Everything we have to step to, it takes all the courage in the world. Like what does a real hero look like? What does courage look like? So I created this image in my head and we got it on paper and it's this nasty looking dragon. He's scary. And it's just this knight, he's pulling out a sword. He's

going to face that fear. And that mission really challenges people. Anyone I'm around, I challenge you to step into the light, find your truth, find your voice, find your courage and slay this dragon, like step up to the plate, like slay the dragon you're most afraid of and go pursue your God-given potential. So that's the mission, right? And it's supported with this vision. The vision is really where I connect children to it. I'm convinced that more people that are doing this type of mission work, where they step up to their greatest fears, they become the greatest leader they can,

they awaken the leader within. When more people do that in America, our chances of saving children is better. So we are now, as a mission, and spreading this word, we are helping fight against the evil that's destroying innocence around the world. Because the first place you go

if you want to destroy freedom is you indoctrinate innocence. And what they're confusing, if you're a boy, are you a girl? What the fuck? Like biology don't lie. This is crazy, the manipulation that's happening in young children's minds. And that's one of the reasons that I decided to step in the light and build a voice outside of my businesses, which I hid behind for years. I had to put a powerful why to what I'm doing,

so I won't do it. I'd be too scared. And that is what I sank my teeth into, is that mission is what's forced me in the light. I built a podcast called Man on a Mission. I've done coaching groups to sort of like pull as many people I can in to go step up to the plate. We challenge people, get in the light, use your voice.

Don't be afraid. Don't let social media scare you off. and i think so many people got silenced and blacklisted during during covid for staying anything that they didn't like about covid that we got so gun shy even me i got gun shy they shut down my ads account during covid for my all my businesses we advertise a ton online we're retail you know it was such a crippler and i was speaking out a lot back then that's really how i got most of that early following i was so bold and calling them out and i delete a lot of that because i feel like fuck if i don't play the game right i'm gonna get shut down hard i was hard yeah i was super brutally honest and probably too harsh at the

time but now i've sort of centered the message but this is the work i'm challenging people to do and i'm convinced that this is how we fight against those manipulating forces. And it can be done. It just takes more people to really actually wake up, not be woke, but wake up. And the last thought I'll put to this is if you really consider what they've done over the last 50 years,

the days of the world, who are the days? That's a good question, but they've really gone after pop culture. They've gone after media. All media is just, it's a beacon for, for manipulation and for their lives. All this fake news. It've gone after media. All media is just, it's a beacon for, for manipulation

and for their lies, all this fake news. It's a real thing. And worst of all, they've gone after education. Like education is destroyed in this country. They teach, they teach you how to be a victim. They teach you how to be a loser. They teach you how to blame other people and they give you participation trophies, which is the worst thing you can do for a mindset of a child. Winning does not work that way. Real life does not work that way. So now you've seen all, and I have a lot of friends that are building schools right now, a lot of friends that are, have a lot of money and they put their money where their mouth is and they don't like the education system. So they're going to go build their own schools. And I'm watching some of these incredible projects come alive all across America. And I can count countless

that I've came in contact with personally that are teaching entrepreneurship. They're teaching young kids how to win. How to be real winners in life. Imagine that. I know, right? Imagine if we had that growing up. Oh, come on.

Yeah, but it wasn't as bad when we were kids. Well, how are you? I'm 27. Yeah, you're a young buck. So even that 13 year gap between me and you a lot changed in 13 years yeah i mean and it got worse and worse quickly now it's compounding really bad so you know years one through five may not have been that bad but it was a slow progression and then you know it's like covet i felt like they went

for broke they had their opportunity the whole world was shut down trump was was in office and what they did is they said this is our chance to just go for it and in the process of them destroying him you realized what a beautiful big massive fraud this whole thing actually was the dragon exposed himself that was beneath the surface the whole time he was like a martyr almost 100 like he he exposed the truth of how big the deep state was you know who would have thought the the dea the or excuse me the fbi and the cia could be weaponized against a president sitting president united states yeah that's exactly what happened you look at all these fake dossiers and all this again like so much corruption happened in government

right in front of our eyes as you watch them go after just a businessman who's got a loud voice yeah but his policies were great his were just great for for the best scenario to clean up freedom yep i saw a stat the other day it's a little a border stat 342 um uh chinese nationals across the border and i think it was like 2000 2019 it was i'm just trying to think what year it was border. And I think it was like 2000, 2019. It was, I'm just trying to think what year it was. And then the compared to this year is like 30,000 something. Those are Chinese nationals that are coming through on the U S border.

I mean, so you, if you just look at the trajectory, they're just in plaguing this planet with chaos or America with just chaos. They're doing it all on purpose. And this is a powerful odd force out there and one last thought attached to this if you look at the mentors of hillary clinton of barack obama which i think who's probably run this country but if you look at the people that they looked up as

icons these were some of the most communistic mindsets ever there's a book that's that's called rules for radicals yeah um it was by, I'll have to look it up. I'm trying to think of his name. I'm blanking out on it right now. But that was the personal mentor during Hillary Clinton when she was in college, and that was Barack Obama's hero. Wow. The guy that wrote that book.

What the hell is his name? Was it Soros? No, not George Soros. This was written, that book was written in the 1950s. This is how old the guy is. And it was a communist book? Oh, the whole thing was about how to destroy. The book Rules for Radicals was how to destroy freedom in America.

What? Written in the 1950s, yeah. Holy crap. I'll type it in real quick. Well, they seem to be following it. Well, this is what's interesting. If you read the book Rules for Radicals, it's an exact playbook of what's transpired dang over the last over the last 40 years i'm trying to find the author right now i don't know

why it's we'll link it below we'll find it saw linsky there it is okay and you knew that too so saw linsky wrote the book but that was uh and hillary clinton talks about what a great person saw linsky was if you just go read the book, it's right there. And then watch her own clips. My point is this. If you look at the ideology and the indoctrination that happened in these people when they were in college, this was her as a law student growing up. And she had this idol, Saul Alinsky, who was a professor back then,

wrote this book early on in his career called Rules for Radicals. These are the people that guys like Barack Obama will credit as being profound change makers in the way they saw the world. And then go read the literature of the guy that that guy just said. You can go look up the clips yourself and actually read what these iconic people in their lives actually wrote. It's sickening. I mean, he talked about how to create communism in America.

Crazy. Eric, it's been really insightful, man. Anything you want to close off with a remote? I just am proud of you, bro. Keep doing what you're doing. It's been really cool to watch you rise. I think that, man, you got like best podcast in the world now, bro. This is like, you're right there, man.

Yeah. Thanks so much. It means a lot. And I can't wait to see your journey too, man. I'm grateful for you, man. Yeah. Thanks so much. Thanks for watching, guys, as always.

See you next time. Yeah. See you. Thank you.