Digital Social Hour - This Man Will Help You Go Viral I Eric Thayne DSH #362

Episode Date: March 20, 2024

Eric Thayne comes on the show to discuss his success in being viral. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly Hostinger: https://www.hostinger.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5Jn7LXa... Sean Kelly Instagram: @seanmikekelly   Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

I just never did it for myself because content's hard. It takes time. It takes energy. It takes a lot of effort versus like, I can just put a dollar in the Facebook ads and make two or $3 or $5, sometimes $10 back. You got to create content. You got to do organic media.

Like if you don't publish, you don't exist. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode all right guys we got eric fane here he's generated over 500 million views for his clients man how's it going it's going good how you doing good boise idaho as well boise boise is great repping man i don't meet so many people from out there.

There's not a lot of people out there. Born and raised? No, no. I've lived there for a couple years now. I was raised all over the place. So I grew up in Arizona. I was born there, lived in South Africa for a few years. Wow. Iowa, Ecuador, Utah, kind of all over the place. Damn. I definitely want to hear about South Africa and Ecuador. I'm into international stuff. Why'd you choose Boise, though? We just love it. We started going to Boise because, you know, Russell Brunson, ClickFunnels, we were in the inner circle and started doing stuff with them and flying out there for events.

And so after a few events of going out there and realizing, like, oh, Boise's actually kind of cool. Like, we really like it here. We like the mountains. We like that area. You know, weise is actually kind of cool. Like we really like it here. We like the mountains. We like that area. You know, we're kind of based in Utah. So it's similar to Utah, but something a little bit different.

Got it. That's cool. Yeah, speaking of Russell, you spoke at Funnel Hacking Live, right? Mm-hmm. What was that like? Must have been a huge crowd. It was amazing.

5,000 people. Jeez. You just like the wall opens up. You walk out on the stage. How nervous were you? I wasn't nervous at all. Not really. The size of the crowd doesn't really make me nervous.

It's not so much that. It's more so like, do I feel good about the presentation that I'm giving, what I'm going to be sharing with people? When you get up there on stage in front of people, you're not really looking at 5,000 people. You're just looking at lights. It's just a big room with a bunch of lights. I was well prepared, so I walked out there, did my thing, and it was looking at lights. It's just a big room with a bunch of lights. I was well prepared,

so I walked out there, did my thing, and it was fun. What did you present on? Was it short-form content? I was talking about short-form content, about reels, about how to grow with reels. The whole message is not just here's how to grow with reels, but it's more like here's how to really develop yourself as a person,

as a content creator, and really seeing yourself as a content creator, where I feel like anybody can do that, where it's not just like a lot of entrepreneurs just use content to drive leads into their business or something like that, but then thinking about, well, what does it actually mean to be a content creator? What is the purpose, and how does that fit into

not just the business you're in right now, but your entire life, your mission, your purpose, your cause? What are you going to do with that content? What message are you going to put in the world? What kind of impact are you going to make with people from your content? Yeah, that makes sense. Speaking of content, you grew 100,000 followers super quick with your content. What were those videos that kind of took off?

Yeah, so the funny thing is my business started out completely run on Facebook ads. If you ever run Facebook ads, my very first coach was like, here's how to build a funnel and run ads and book a call and everything like that. I built my business entirely on Facebook ads. Everybody always says you've got to create content. You've got to do organic media. If you don't publish, you don't exist. You've probably heard create content. You've got to do organic media. If you don't publish, you don't exist. You've probably heard that stuff before.

If your whole business is built on Facebook ads and something happens, then you're going to go down with it. For the longest time, I knew that I needed to create content. I had created a lot of content for other people, for bigger brands, hundreds of millions of views. You know how you can be really good at doing something for somebody else, but then doing it for yourself?

It's impossible. I just never did it for myself because content's hard. It takes time. It takes energy. It takes a lot of effort versus I can just put a dollar into Facebook ads and make $2 or $3 or $5, sometimes $10 back. And so I didn't for the longest time. And then what do you know,

Mark Zuckerberg came along and messed everything up with Facebook ads. It was actually Tim Cook. It was Apple that put the notifications on people's phones and made that happen. Then what happened is the ad cost went up like crazy and Facebook lost like $12 billion

from that whole thing happening and then you know that affected people like us too and my business just crashed wow like we went from making millions to in debt damn fast overnight basically so uh it was wild and it there was it was a moment there where it was around Christmas time. It was probably the worst Christmas of my life. When you have kids, you'll know just not being able to spend time with them, not being able to hang out with them, just being stressed and anxious,

not even being able to join the holidays because it was just so. Are you looking to start a new website? Look no further than Hostinger. Hostinger is a top global web hosting and website creation brand where you can generate a full website in seconds using their AI website builder. Before it would take hours, sometimes days to start a website. So this is a game changer. All you got to do is answer three questions and it generates an entire website with copy and images, and you can customize it further with a drag and drop editor. No need to pay thousands on web developers anymore their builder is also user-friendly requiring no coding or technical skills and they offer ai

seo friendly copy and an ai logo maker to create high quality logos they also got a sick ai heat map which predicts visitor behavior it's super affordable guys less than three dollars a month and that also includes a free domain name which saves you additional money if you're interested check out hostinger.com slash dsh hostinger.com slash dsh and use code dsh get a discount on your order back to the show so crazy right um it was something that was like i i can never do this again like i have to figure out this organic thing for myself. And so I made this crazy decision. I was like, I'm going to shut off all of my Facebook ads. And by the way, this was my entire source of business. So this is everything.

This is what's supporting me, my family, my employees, like everything. Completely shut it off. And I'm going to go all in on creating short form videos on TikTok, Instagram, and YouTube shorts. Wow. And I did that. Turned off the ads. Day one, made a video.

Day two, made a video. Day three, made a video. Two months into my experiment, I was still losing followers every single day. You know how Instagram tells you, here's how many followers you gained today, here's how many you lost? I was losing more than I was gaining,

and so I'm actually netting negative for the first two months. I don't know that I'd ever been that consistent before. more than I was gaining. And so I'm actually netting negative for the first two months. And I don't know that I'd ever been that consistent before while gaining followers. So not knowing if it was going to work. Month three came along. It started getting a little bit better.

Month four, things started getting a little better. I figured out a system and people and everything to help me to create content so I can do it consistently without me having to be there and be available to do it. And then it was month five when it just took off like a rocket ship. Within like a week or two, I went from not gaining any followers to gaining hundreds of followers a day to eventually up to a thousand followers a day. Like, you know, on Instagram,

when you click on the heart notification and pulls pulls up your notifications i would scroll all the way down to the bottom of that as far as i could go and it would stop and that would be an hour of follows all right so cool insane so that changed everything i mean obviously you know that was five months in and then a year later i did it i published every single day for a year did the whole thing by the end of the year i mean not only did it completely save my business but also multiplied my business so my business it's been two years now it my business has doubled every year from creating content i haven't spent a single dime on facebook ads no more donating money to mark zuckerberg in two years and um and not only that like just the opportunities. I mean, you probably know this.

You have big social followings. The opportunities that come up from creating content, from putting your voice out there, like the speaking gigs and the masterminds and then FHL in front of 5,000 people.

There's a reason I'm here. I don't know how you found me, but obviously, yeah, from the content, right? And so you get these opportunities that come up and now people are inviting me to speak i'm consulting for companies like like click funnels like canva um you know training their their video and their photo teams and all this stuff has

happened completely changed everything for me just from that one simple practice of just creating consistent content and you posted once a day for a year straight? Yep. And that led to you making over 600,000, right? Yeah. So the first year I did about 300K from organic media completely. Year two did 600K. So that was last year. This year we're on track to do well over a million. Wow. Just from posting content. That is insane. And it's way less risky than relying on Facebook ads. Yeah, it is. I mean, you've got to diversify like anything. If the Facebook algorithm changes something or they increase the cost of ads, that can completely ruin your business if you're dedicated to that, right? And that's what happened to me.

But, I mean, the same thing is true of content. You can't put all your eggs in one basket there. You've got to be diversified across platforms, have an email list. A lot of people will use ads as well to offset some of that. It really, when it comes to marketing, it's omni-channel. It's all the different approaches that you can use.

One of the mistakes I made was just focusing on Instagram, actually, and not YouTube. YouTube's actually, in my opinion, probably the most valuable social media platform for building a following. Yeah, all I mean I mean if you're going to make short form videos you might as well put them on TikTok Instagram and YouTube yeah and then the long form videos go on YouTube and so all the different platforms have different uh different types of content that feel native on that platform so you just kind of hone in on what's going to work on that platform absolutely so for people watching this looking to get content, how much money would you say

they need to start up? You can start creating content with nothing but your phone. So like I'm running one of my programs, one of my coaching programs right now. And there's a lot of people that are just making content on their phone. Like you don't really need anything. And so I always say that the best way to get started is just to shoot with what you have get it done like make the content and then from there you can work on getting it making it better and better but the first goal is to be consistent right because if you're not consistent there's so many entrepreneurs out there that start creating content and then they will they'll create content and then fall off yeah so many podcasters. Yeah, podcasters, short-form video, long-form video.

I did that for eight years. Just like somebody said something at an event like, you need to be creating content. And I'm like, okay, I'm going to do it. I'm going to go home and I'm going to do it. Go home, start creating content, and then what happens? Another priority comes up or I need to focus on this or I'm going to do something different.

And then you change directions. And the thing is you ruin all of your prospects and all of your momentum of actually growing with social media when you stop. So the goal is like number one is just consistency. Can you stay consistent every single day for a long period of time, a year, five years, 10 years, whatever it is. Like How do you figure that out first? Because if you like wordplay, I call it consistency. Because if you're an inconsistent person, the way to solve that is by building a system.

So I built a system in my business of people, tools, processes to get that content created. Obviously now we took that system and we turned it into an agency, so now we do it for other people as well. But that consistency is the first thing. So if you're trying to create really high quality stuff, if you're trying to get the cameras and lights and it's stopping you from actually creating every single day, you've got to pull back

and go, what can I do to be consistent right now with whatever capacity you have, right? I love that. Yeah, and i think i was like you right for eight years i was like i don't want to make content i don't want to put myself out there and i was kind of scared of being judged i think to be honest yeah and i think that holds a lot of people back but once you start you realize no one really cares to be honest like it's it's not as bad as you make it seem nobody's thinking about you because they're too

busy thinking about themselves exactly they're all worried what you think about them yeah no for real because i used to be like nah people are going to judge this like what if i don't get this amount of likes this amount of comments but now it's like if the post doesn't do well no one really cares that's a huge thing that holds people back whether they want to admit it or not right is the is that fear of being judged or what are people going to think and this is the reason why I always say that content creation is like the ultimate personal development journey, right? They say that,

they say that entrepreneurship is the ultimate form of personal development. I think content creation takes it to the next level because especially with video content, I mean, you know this, you're putting yourself out there. The way that you come across on video, the way that you show up is you,

whether you like it or not yeah like it's it's really easy with written content to like spend 10 hours on a piece manufacture it like make it perfect really curate the content when you show up on video it's you your energy your tone of voice the way you are your beliefs your, your morals, your values, those are coming across. And for a lot of people, that's scary, right? It's like, are people going to find out who I really am? Or are they going to find out maybe that I'm not as successful as I make myself out to be? Or even worse, is anybody even going to care? I think that's the thing that most people are afraid of is if I put a bunch of hours into this video

and only three people like it and one of them is my mom. I mean, that's how everyone starts. How is that going to make me feel? Yeah, my first video got no views and they were cringe and I didn't know how to talk, but you just work through it, you know? Yeah, you just do it. And so I think that at the end of the day, that's why i say content creation is a personal development journey because by putting yourself out there consistently you not only like grow your business and get more leads and get more attention and get more opportunities and that kind of stuff but you will it will force you to figure out who you are right right like you have to figure that out

because to be successful with your content it's got to come across genuinely, authentically. And for you to figure out this is the way that I do things, rather than copying somebody else's strategy or somebody else did this and I'm going to try that, but just going like, this is how I want to do it, that's the biggest benefit you can gain from creating content consistently. Yeah, copying, I feel like it never works long term. It might work for a bit, copying and leeching off of other styles and views. But you want to make your own lane, in my opinion. Yeah.

What I think is funny, you know Alex Ramosi? Yeah. He kind of, in a way, pioneered a lot of what short form video for entrepreneurs is right now, I would say. Just because of the style of it. But the funny thing is, Alex took off. And his brand took off like all his content's amazing and everything and you see so many people copying what the fonts the colors the you know just trying to do things the way he does like oh it worked for him like he was so

successful with this if i just go do those same things i'll also be successful how many of them have actually been as successful as Hormozy? None, right? Because he didn't go and copy someone's strategy. He didn't go and say, this person's fonts and this person's colors. He went and said, I'm going to do what I feel like doing, what is native to me. His brand and his content is very much him, right? And so he just does it that way. And the thing that i think is interesting about this is that so many people copy the fonts and the colors but like how many people have actually gone out and made 100 million dollars or actually like done the work in the gym to have huge cabs yeah right or done the actual work like the reason that hormosi is who he is is because

he has the stories he has the experience he has the receipts right he's got stories. He has the experience. He has the receipts. He's done the stuff. There's a lot of people out there that want to just copy the strategy without actually doing the hard work beneath. The 10, 20 years of hard work. Are you interested in coming on the Digital Social Hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below and here's the episode guys. There's something I say in my book is like

it's not so much about the content that you're creating as it is about who you're becoming that people are interested in. That's what fascinates people is to see your journey. The reason why Alex Ramosi is credible as an authority is because he actually is credible. He's actually done the stuff. People are like, if you use this font, it'll make you look more credible. For real, I see those on Facebook all the time. That's so true because we were talking earlier about how my podcast failed five years ago.

No one knew me. I had no credibility, no business experience, and I had nothing to give in terms of value. You know what I mean? I was a teenager in college just getting drunk on the weekends. But you need to build that brand almost and then start doing content, in my opinion. Totally. 100%. Do you think your filmmaking background helped you a lot with this content stuff? Absolutely. I mean, I've been making videos since I was a little kid. It's always been in my DNA to be creative, to make videos. I don't think that should hold somebody back.

My content, there's a big emphasis on the video creation aspect of it. It's what I'm passionate about. For other people, if you're just talking about entrepreneurship or whatever, shoot something on your phone, it's okay. I made videos for a long time and then did it professionally and built the agency and then worked with people to create content for them. We made a ton of viral videos years ago for brands,

for musicians, helped them grow. We had people on billboard charts. All sorts of stuff happened. Helped companies drive tons of revenue using content. Naturally, for whatever reason, I couldn't figure out how to do it for myself it was just like couldn't find the time or whatever when i finally committed to it and said i'm gonna do this i've done this for all these other people why don't i do it for myself that was obviously when it started taking off and yes i had an advantage because i know how to make videos yeah um but it's also not that hard

to get like a simple team together hire a contract videographer a part-time editor and a in a social media va like anybody can get this going like pretty quickly it's not too bad yeah in terms of podcasting i don't know about the style of clips you're doing but with podcasts it's very very simple honestly well you shoot a podcast and then you take the audio and you put it on the podcast and the video goes on youtube and the the clips go on shorts right so it's like it's pretty straightforward the process there yeah in terms of your most viewed clips because i know you've generated you know half a billion views is there any consistent themes you notice or styles from the clips uh like things that made them go viral yeah i would say that one of the biggest things to make videos go viral i wouldn't say make them go viral? Yeah. I would say that one of the biggest things to make videos go viral,

or I wouldn't say make them go viral, because it's hard to make things go viral. You can put all the ingredients in place. You can put all the pieces there to give it the possibility, but at the end of the day, you're still kind of at the mercy of it just resonating with people or for whatever reason. Sometimes it's random. Sometimes it's lucky.

But I would say that the biggest thing that makes something go viral is relatability. Relatability. Because people kind of, when it comes to virality, you'll see a lot of people will say like, you could do this to make a viral video. And what they're talking about is a video that got a lot of views.

A video that gets a lot of views is not necessarily a viral video. Okay. What does viral mean? Viral means that people are sharing it. Right. So one person shares it with 10 people. Those 10 people share it with 10 people.

Those 100 people share it with 100 people. Like that's viral. Okay. So the key to making a video go viral is not so much in the algorithm. People get too hung up on like what does the algorithm want or what works with the algorithm and it's more it's more human than that it's not what the robot's going to do it's what is my audience going to do with this information so how can i create something that people are going to want to share that's the goal right

right because if i can get them to share it it doesn't matter like what the algorithm does it will get a lot of views in fact the algorithm the goal of the algorithm is not to get your videos lots of views you know that right the goal of the algorithm is actually to limit the amount of views you get the whole purpose of the algorithm is to make sure that everybody gets a chance on the platform they've got to limit the number of views you get so that somebody else can get views too and somebody else can have them and will they reward good content yes because instagram for example they want the best content to be shown on their platform and so they will reward that with more views than they would otherwise but it really is like it's a limiting thing now if you create something that people

want to share right out the gate it doesn't matter what the algorithm does if people are sharing it with their friends if they're emailing it to them they're posting on a different social media platform if they're printing out a screenshot and faxing it to people on the other side of the world you the algorithm can do nothing to stop that from happening. And so you kind of, by creating shareable content, you're now actually removing this limitation of the algorithm and creating stuff that can actually go viral beyond just social media viral, right? Like worldwide viral.

That's a different story. Absolutely. And I think topics that spark debate also help. I'm pretty sure the comments, I don't know how big of a role they play in the algorithm, viral that's a different story absolutely and i think topics that spark debate also help i'm pretty sure the comments i don't know how big of a role they play in the algorithm but i noticed like my clips i get a ton of comments tend to get a lot of views too yeah and i just had like this guy nick dace come on dude he got 20 000 comments he said like usa would win the world cup coming up and i think just sparking that debate of usa versus every other country so many people are

commenting pissed off from other countries. Yeah, the algorithm loves that. All the comments, the engagement. There's probably people sharing it. I mean, look at how many shares that video has. I don't know, but probably a lot. Probably a ton, yeah. Yeah, people going, this guy's crazy.

Look at this. Wanting to share their own experience, wanting to increase their own status. Status is another big one that creates viral content. This is actually a really cool hack for making something go viral or get a lot of shares, is if you can say what your audience wants to say or wants their audience to know without them having to say it. Meaning you think about who your audience is and then go two levels deep. Who's their audience?

What do they want to tell them? But they can't just come out and say it because it would be too blunt. So for example, for me, for a long time my audience was filmmakers. And I know that the filmmakers who are on social media content, their audience is their clients. That's who they're trying to reach. So it's business owners and everything. And so I'm like, what are these filmmakers? I'm trying to reach the filmmakers so what do these filmmakers want

their clients to know they want them to know that it's worth paying more for video work to get a really high quality stuff it's like stuff like that that gives them status and so i would write things like that about how why it's important to charge more as a filmmaker and why clients should be willing to charge the, to pay that because they're going to get a better product and that's going to be better for them. You got to know that filmmakers are sharing that like crazy because they want their audience to know that.

So kind of a hack for like getting a lot of shares is just going those two layers deep and understanding who's the audience of my audience and what will they want to share with them? You're here playing chess man love that um i want to go back to where we started with south africa let's do it two years you spent there three years what was the reasoning uh my dad worked for john deere okay um from the day he graduated college till he retired so 35 years john deere and they have a sister company out there um bell that makes dump trucks and so he was working for them for three years i was 10 years old so from 10 to 13 lived in johannesburg interesting did you like it loved it it's on my list i heard everyone i know that's

been there said it's beautiful definitely i would say it was a defining experience of my life like being that young like not so young that i don't remember any of it but not so old that i've already kind of developed world views and stuff that really like set me up for understanding from a young age like how the world is different in other parts of the world like south africa is a totally different ball game right like it's it's different there like like uh you know the racism and the apartheid and, like, all that stuff is still very recent for that country.

And it's sad seeing some of the effects of that, but, like, going there and seeing that and, like, working with people and everything was, you know, as a 10-year-old, 11-year-old, 12-year-old, like, really kind of set in stone some beliefs, I think, for me and just worldviews that have kind of carried with me throughout my life. Yeah, you learn a lot from traveling and living in other places in the world.

And you were there with your whole family, right? So seven siblings? Yeah, two of them I think were actually in college already. So there were a handful of us. That is so many, man. So I'm an only child. I'm just curious what it's like growing up with that many siblings. Yeah.

The funny thing is I'm the sixth of seven and uh i always i always got teased being you know one of the youngest and my younger brother's seven years younger than me so like i was kind of like the youngest for a little while right um but yeah it's funny because um there's this running joke in my family that eric stole all the talent from all the other kids wow which which is it's funny and it was always just a joke and kind of like a a thing because like like i'm musically talented like i'm into design and art graphic design business entrepreneurship like it was always doing stuff like that anything i could to just try things to do unique things and and uh and so like there was always this kind of idea that I stole the talent.

But yeah, which is not a problem. But growing up with six siblings was amazing. They're just, we have a really close family. We all live in different parts of the country, but we talk every month and we get together. And we've got a reunion coming up this summer. We'll all be together. And so it's a really close family. Like we all live in different parts of the country, but we talk every month and get together. And we've got a reunion coming up this summer. We'll all be together. And so it's a lot of fun.

Sounds like an interesting dynamic. So you were the one that pursued entrepreneurship and none of the other siblings did? Yeah, my younger brother, like a little bit, he's a little bit more entrepreneurial. But yeah, I was the only one that really went for it. When I graduated from college, my dad was like, all of your other siblings were like interviewing for jobs right now like what are you doing yeah and i was like

honestly i don't know what i'm doing but i know that i'm not interviewing for jobs like that's just that was never in the cards yeah and i can relate with that part i didn't have siblings but everyone all my cousins all my aunts uncles they all did the nine to five route yeah so i can relate in the sense that i almost feel like i didn't fit in with some of my family and they thought i was crazy like when i dropped out of college they all talked about it and i'm glad you're talking about this because it's a lot of people watching this i feel i can relate to that too totally i mean i i think it's only gotten to the point like now where they've started to see what's going on and some of the success

has built up and they're starting to recognize it that they're finally i've noticed like last year or two like siblings have started asking questions like money talks no no no not really but more so just like so tell me about what you do like what is this like oh is that something that i could do and i I'm like, yeah. The opportunity is there for everybody. And so those conversations have started happening. But yeah, it was like that growing up. I was the weird one.

What is Eric doing? Why isn't he following the normal path of life? And all the weird kids growing up, I look back at, and they were actually just really intelligent in what they specialized in. This one kid in my high school used to get bullied for bitcoin mining and this was in like 2014. how's he doing now exactly i mean i gotta reach out to him his name is dan strubel if you're watching this but uh dude everyone bullied him for it it's all it's just weird kids right like i was a nerd in high school i was a drumline captain like band geek it's all those weird kids that do that uh i've got a buddy too that um you know another another like just nerdy kid with me in high school that like he he's literally like the videographer for beyonce now wow like just

you know just he wouldn't even do video back then just like moved to la started doing it started hustling and then damn made it happen you know her new documentary that just came out no i gotta watch it his footage is all in there. That's sick. Super amazing. Nerds are taking over. I was a nerd, but I was scared to show it. So I wanted to join all those clubs, like chess club, debate team, and all the nerdy stuff, but I feared my reputation would be impacted,

which is crazy looking back at it. I cared so much about fitting in, you know what I mean? Yeah, totally. And it's like, dude, I should have did all that stuff. High school is rough on us. It's rough, dude. I't know if i uh i'm gonna send my kids to public school yeah maybe not some trauma from that man um well eric it's been fun man where could people find you and learn more about your businesses yeah so if you want to find me um on social media i'm at eric thane everywhere uh you can go ericthane.com i've got a newsletter that i send out every single week

uh with my best tips on the creator economy, content creation, growing yourself, your business, entrepreneurship, marketing, all that kind of stuff. So you can check that out. And then, um, I've got a book coming up soon. I don't know when this episode is going live, but it'll probably be somewhere around when this goes live. So you can go to create don't capture.com. Uh, that's going to be really fun. Like the book is, well, obviously I think this is awesome, but I'm excited to share it with people. So go check that out. Link it in the video.

Thanks for watching guys as always. And we will see you tomorrow.