Digital Social Hour - Travis Lubinsky On Partnering with Marcus Lemonis, Getting up at 5 AM & Daymond John | DSH #202

Episode Date: December 29, 2023

On today's episode of Digital Social Hour, we sit down with Trav Lubinsky to talk about the growth of Flex Watches, what he learned from Marcus Lemonis & Daymond John and why he gets up at 5 AM every ...day. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: HelloFresh: Free breakfast for life at https://www.HelloFresh.com/dshfree with code dshfree Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 What was it like on the real world? Made him a website, had a launch party, and then we launched a blue watch for suicide awareness. And that was all on the real world. So I and my brand and Trevor got integrated into the season organically. Literally building and launching a brand. And when that aired, we did over a million dollars in sales.
Starting point is 00:00:15 I never ran an e-commerce store. Didn't even know how to track inventory on Magento. Didn't have Shopify. It was like posted on a Google sheet. Welcome back to the show, guys. I'm your host, Sean Kelly. We are on the Digital Social Hour. Today sheet. Welcome back to the show, guys. I'm your host, Sean Kelly. We are on the Digital Social Hour. Today, I got a great guest for you guys, Trav Lubinsky. How's it going? I'm good, bro. Thanks for having me. Yeah, man. It's been a
Starting point is 00:00:33 while. What you been up to? Working, just staying busy. Yeah. Focused halfway through the year, so I want to finish strong. Yeah. Flex watches, right? Yeah, that's the primary. Nice. Main focus. How did you get in the watch space because that's a space where uh it's competitive right yeah it's definitely a competitive market um we started in 2011 and so it was definitely a unique time for direct to consumer yeah and not a lot of people were doing watches online right and it was something unique and my background was in manufacturing because i was printing t-shirts so at the time i was sourcing products overseas and i personally wanted to create something cool um and then my co-founder actually found a watch that was like interchangeable and rubber and he came to me with that idea and
Starting point is 00:01:13 was like can we make something like this i'm like yeah yeah one thing led to another in 2011 the trademark flex was available um and the watches are flexible so we came up with the idea and then you know at the time lib strong bracelets i remember those were very popular popping and all these other charities started like having different color silicone bands yeah and i started making them for other charities and doing promo products but then i was like dude what if we did different charities with the watch bands yeah and that's kind of how it was born um so each color represented a different charity that we partnered with right so a slightly different angle wait so you literally trademarked the word
Starting point is 00:01:49 flex yeah we have the trademark for the four-letter word flex that's crazy jewelry and accessories wow coated metals and so no one could put flex on like a watch or a ring or anything um a ring could be considered like non-competitive okay even though it is jewelry but it's more in like uh precious metals encoded so the way trademarks work is like you actually have to be able to protect it and prove that they're you know affecting your sales okay so it's it's a big battle to actually protect a trademark especially with a generic word yeah but the fact that we got the word flex for watches that itself is a flex now you got the trademark flex before before the word flex was synonymous with flexing it was just like flexible and we were like flexy and we're
Starting point is 00:02:32 like oh you didn't even want mean it in the way it's used now no not at all i wasn't playing it and then eventually we partnered with taiga and did a collection with him and it was yeah it was all like oh taiga flexing his new watch and i, this is crazy. How'd you get in touch with him? Through a mutual contact. That dude's in business. Yeah, he does pretty well, man. He's really good at marketing himself. For sure.
Starting point is 00:02:56 And it was like the post-Rack City days when we were introduced. Yeah. I met him. So his first come up. Yeah. Because he had like a little revival a few years ago. Definitely. Early on, like 2013, we partnered.
Starting point is 00:03:06 Yeah. Or 2014 timeframe. So yeah, that was a cool little story. I met him in the studio. Nice. And he was making music, getting back into music. And he had a song with Bieber. Okay. Called Wait for a Minute when Bieber was a little reckless.
Starting point is 00:03:18 Yeah, yeah. And so we just started talking about manufacturing clothing and stuff like that. And I started helping him with his clothing line. And then we partnered on the watch company clothing and stuff like that. And I started helping him with his clothing line. And then we partnered on the watch company and did the Last Kings collection of watches. And it was right around that timeframe. So we integrated it into the music video with him and Bieber.
Starting point is 00:03:33 Wow. It got like 150 million views. That was like YouTube pre like IG, you know? That's sick. So what would you say your strengths are? Is it the supply chain side of the business or the marketing? So, I mean, originally it was the marketing. We were just trying to figure out how to make the watches and we couldn't make
Starting point is 00:03:47 enough of them you know and i couldn't land them and it was always like logistical errors but um my brother actually helped me out a lot with that and once we started streamlining the process of designing and manufacturing watches we started figuring out how to source components better and how to like you know ship better on the water versus the air. So once we got the logistics down, it took years, but now we actually make watches for other people because we have that process down. We produce for like WWE and large companies that need custom watches.
Starting point is 00:04:16 Yeah, you've been able to work with the biggest brands like WWE, Star Wars. You got some advice from Damon John on the licensing side, right? Yeah, right after I started working with Tiger, around the same time frame, Damon and I were working on a watch together called the Mogul watch, and he wore it on Shark Tank. Wow.
Starting point is 00:04:32 Very early on, I was on set of Shark Tank. That's crazy. Putting watches on Damon John that said Mogul. We didn't really fully understand how that would play out, but I got into licensing, and he showed me how that worked. He introduced me to shout out to today's sponsor hellofresh hellofresh makes whipping up home-cooked meals super easy they got 15 minute meals that's less time than it takes to get delivery everything's
Starting point is 00:04:55 pre-portioned delivered straight to your door every week for me it's a no-brainer personally we all know it also takes the hassle out of mealtime and it can also save you money. Hello Fresh is 25% less expensive than takeout on average. I used to order takeout all the time. Hello Fresh has been awesome for saving money in that way. You get a home cooked meal on the table, more money back in your pocket, makes cooking easy. Personally, I used to suck at cooking and Hello Fresh, I can actually pull off some pretty decent meals because they got step by step pictured instructions so it makes my life easy it'll probably make yours easy as well
Starting point is 00:05:30 if you want america's number one meal kit go to hellofresh.com dsh free for free breakfast for life that's code dsh free for free breakfast for life one free breakfast item per box while your subscription is active guys that's free breakfast for life hellofresh.com DSH free link will be in the description don't forget to use code DSH free WWE and hot topics so uh I started learning and so eventually when I was working with Marcus limonis I had the opportunity to like approach Disney for Star Wars because they bought Lucasfilms. Yeah. And Universal with Minions. So those were slightly different than manufacturing like white label watches.
Starting point is 00:06:12 Yeah. Those were us marketing. So it's kind of like we took our ability to design and manufacture unique watches for say Star Wars. But then we marketed it in the launch of a Star Wars film or May the 4th be with you. We would have different collections. Right. And so that was fun. And it was a really cool way for me to build the brand.
Starting point is 00:06:31 Yeah. People were like, whoa, I saw a Minions Flex watch. I'm like, yeah. That's so cool because those are legendary brands that people are passionate about. So to be able to work with iconic IP like that is insane. Yeah, I think licensing, a lot of people don't understand it um there's like the licensor and the licensee but like i would license it from these large companies and what you do is you pay a royalty there's a there's a fixed amount that you have to pay up front okay but once you hit that royalty it's just a percentage of sales and
Starting point is 00:06:57 you typically can hit that you just have to take a little calculated risk yeah you know yeah i dealt with this with ironically colleges are all owned by this one company did you know that yeah so like you got to pay them like like percent of all your sales and stuff and then like activation up front right to use the yeah so it's just like that but they're the biggest brands in the world so they can charge the most yeah but it's cool what was it like going on the profit that's one of my favorite shows of all time marcus is you know he's an OG. Marcus is an OG, man.
Starting point is 00:07:28 That was a really cool experience for me. I was at a tough point in my life. I had credit card debt. My company wasn't doing so well right around the time that algorithms came on. Things started changing for us. You can't just post on Facebook and Instagram anymore and make thousands of dollars. So I had to start finding other ways to drive traffic. And that was a really cool opportunity just to learn so we went on the show in 2016 then trevor and i my co-founder we sold the company to him and i stayed on the show to help other entrepreneurs kind of
Starting point is 00:07:56 go through what i was going through not just in business but like mentally but um and it really helped me being around you know proximity of being around a billionaire helps you a lot. Yeah. And through building that relationship with him and becoming friends with him, I just saw how he was. And dude would like text me like three in the morning. And I'm like, wow, this is crazy. Yeah. But, you know, it's like six in the morning for his time. And I used to wake up at like 9 a.m.
Starting point is 00:08:19 Yeah. And I was like, this guy's up early. And I just started learning. And I started seeing like he's always sober. He's always in control of the room. When walks in he's got frame control right and so like just seeing that naturally and just getting like that emotional intelligence from him helped a lot and it kind of got me on a different path to like helping entrepreneurs and like taking care of myself yeah you know what i mean and now you get up at 5 a.m right and you work out you're crazy i mean it's just it all started with i was
Starting point is 00:08:46 really stressed you know around that time going on the show and i was a little overweight i have like put on like 50 pounds because i was just eating all the time and stressed out right um so first i stopped drinking i stopped going to the nightclubs and started chilling at home and started working on myself and then i started waking up earlier and earlier and going to the gym and it's like those two things hand in hand basically started helping me a lot to the point where like it built confidence it started helping me mentally and then financially it started really changing things for me and you still do that to this day yeah i was up at 5 a.m before i jumped on the plane today so you literally worked out and then hopped on a flight oh for
Starting point is 00:09:23 sure yeah i feel so different when I don't now because it's like it's part of my routine. Yeah. You know, it's all mental, bro. Yeah. Like getting ready for the day to crush it for me. So like when I'm able to be up, see the sunrise, work out, hear the birds chirping, hear the animals. And then like then the neighbors start coming out, start hearing the cars. And's just like a different experience and for me between like say 5 and 6 30 i work out go whatever running swimming but after that i'm ready to go like most people aren't even at their desk ready to go for a couple hours yeah that like deep work that i can put in and get super organized by the time my first call hits or my daily stand-ups at
Starting point is 00:10:02 like 9 00 a.m I'm like ready to go. And I don't eat till like noon. So I get like a solid work day in before lunch. Yeah. You fast in the morning. Yeah. I just, it just feel better. Yeah. I do it too.
Starting point is 00:10:15 I just don't like eating and being like, once I eat, it takes me like 30 minutes to get back into work. And then I just don't feel as sharp. The way I eat? Yeah, for sure. I'd be going hard man you love to eat oh my god i love to watch you eat dude this wind buffet right next door like eight plates last time my record's 13 but i wouldn't recommend that to anyone that's insane yeah i don't know where it goes i don't either i measured my my blood tests with uh 10x health
Starting point is 00:10:41 and they said they've never seen a metabolism that fast yeah like it's crazy i burn 3 500 calories a day just you know you did the full like blood panel yeah like the genes and all that yeah so if i don't eat more than 3 500 i'll lose weight wow and that's like a good amount of food plus i do like basketball and stuff so i actually i was reading something this morning zuckerberg eats 4 000 calories a day wow yeah that's a good amount i think because he's like training and stuff but he's also like working all day yeah they also like mentioned that he eat pretty food too just really calories interesting yeah you think he'd be on top of like the health stuff like the most optimal thing ever i mean who knows i just saw an article but like it was saying that he ate like
Starting point is 00:11:21 mcdonald's it's hard to believe that stuff like come on you hear this stuff about like warren buffett drinking pepsi or whatever it's like that's gotta be cap bro and he's like goes to the mcdonald's drive-thru every morning come on spends like four dollars yeah you're just pushing the stock bro come on now yeah seriously um so you maintain that friendship with marcus you even went to his wedding he went to yours like i feel like he doesn't really do that with other people on the show yeah we there's a small group of us that are more like family right um and marcus yeah he was getting married in la and he invited me and my brother who went out and yeah spend time with him and his close family and to be honest with you over the years he became one of our close friends you know what i mean because he helped us so much financially yeah you know, from there you get along pretty well with someone.
Starting point is 00:12:06 He's not looking for anything from us. Yeah. You know what I mean? When you have the ability to make other people money, it's a powerful skill. Yeah. And my brother still works for him. Wow. I, when the pandemic started, we filmed an episode called The Inside Look with The Profit
Starting point is 00:12:20 and kind of announced that I'm buying the company back. So I left the company, or i didn't leave the company but he took control of the company right we did an asset transfer agreement he set up a new llc and i ended up buying the llc so i have the ip which is why you see me working on flex again yeah so why what were some things he specifically taught you that you implemented in the business and it just helped a lot processes i mean just seeing how he broke everything down into simple processes. And then from there, I took my own, like, let's put this in project management. Let's get this into tasks.
Starting point is 00:12:51 And it helped me stay organized. And then I grew a team. I'd never really grown a team like that. I had like a small team with Flex, my partner. But we got an office and told me to start hiring people. And we started filming there. So through that process, I like learned basically how to build an agency,
Starting point is 00:13:08 how to help failing businesses and really pay more attention to like the P and L. I didn't always want to look at the P and L. Yeah. It's a scary feeling sometimes. And so like when you're there all the time and it's like, Oh, let's look at the P and L let's look at the balance sheet. And then you have a controller in the office and he's sending you statements and you're like, Oh, okay okay and like without realizing it you're learning so much and you're getting structured so when i went on my own in 2020 to start my own portfolio and start
Starting point is 00:13:34 working my boys it was like okay i'm going to bring this level of structure i'm going to make asana boards and click ups and all that stuff and like built that project management it was asana then and now it's click up nice click ups huge huge yeah and i work with them as well like they're good guys they make click up watches yeah you know promo and just really good guys and they built a dope product yeah so i know you went through some traumatic stuff right some mental health stuff you lost your business partner at 34 what was that like yeah um i mean failing sucks but it's part of life you know and i feel like for me it's part of my story and so in the moment when i was going through a lot of these things it was really hard for me but now that i look back like it was the personal growth you know it was like man i saw myself on tv and i was like i gotta lose weight right you know it was like man i saw myself on tv and i was
Starting point is 00:14:25 like i gotta lose weight right you know and this is the first thing i was like i gotta just like how heavy were you uh i was like almost 220 i'm 180 so that means you were 40 more pounds i mean yeah and right now probably like 175 nice yeah so it's it's a big swing you know yeah it's huge um i think and and on to the business partner side of it like that was just that was a tough scenario for me just all around because we had already sold the business to marcus and trevor was his name's trevor he was helping build a nutrition company that was super successful called nutrient and he was a creative director there and like doing his thing so we were just both busy we didn't get to hang out as much towards the end um and then we were gonna hang out we're trying to meet up and then he had a heart condition the
Starting point is 00:15:13 next thing i got a phone call from his phone and i was like oh what up and uh one of his friends one of my friends is on the other end of his phone and basically told me he had passed away the day before um and it's just it's just bad timing for everything i mean there's never good timing to lose someone um but that was just really emotional and hard i think just like not just on me i'm just like everyone all of our friends like the whole flex team uh and really just had to figure out like what is the new direction because he was like the creative guy wow you know and so having a new direction and even doing what we're doing now it's like doing it without him but also we had those vision boards like we were on the profit together and on the real world together so we have all these cool content of us working together yeah and like i get to i i watch that stuff sometimes i'm like this is crazy because i feel like i'm back in that moment with him and
Starting point is 00:16:04 then i'm like that was what was on our mood board 10 years ago and i'm doing it now so it's kind of cool to like live out the vision and that's part of the reason i want to be in control of the company yeah because i want to be able to like tell that story you know it's unreal man what was it like on the real world that was in 2011 yeah um that That was really the beginning of Flex Watches, like how we launched to the world. But it was fun. I mean, being in your 20s and being on reality TV, living in San Diego, and then telling the world about my brand.
Starting point is 00:16:34 It was a crazy story. I mean, I'll quickly tell it. Yeah. So Trevor and I were trying to figure out a way to sell watches. We bought 1,000 and we only sold 200. So we had 800 left. We're like, what do we do? Is this company even going to be a thing Like let's just get rid of these watches
Starting point is 00:16:47 Yeah, so we set up a fundraiser at the church in Irvine in Orange County And we said if you buy a watch will feed a child Hmm, so we set up a booth and we sold 800 watches and we end up donating that first day I think $8,000 Wow So that ended up being over 15,000 meals for these kids in rojo gohamez mexico and i was like wait what so we went on a missions trip we went down there we saw what we were going to be doing which was helping build a community center um and then help these kids because they were all skipping breakfast you know cooking was done over an open flame didn't have
Starting point is 00:17:19 access to running water so immediately we're like well we can create major impact and this is really cool so the day we were coming back was a saturday we were in the car talking like dude how can we tell this story to the world this was super cool toms is doing one for one nike's doing this thing with livestrong but no one is doing this like watch company that has different causes and gives back and look at this impact we just made like maybe we have something right and we had two watches i had a pink one and a blue one on my wrist and we came back from mexico we had no inventory nothing i'm like let's get food i'm starving and let's talk about what we're going to do we go into this place called millers field sit down to get food i look up there's a boom mic lights kids are sitting
Starting point is 00:17:58 ends up being a shot of the real world it was their first day there one of the kids was affected by suicide starts talking to trevor telling him how his members of his family committed suicide he wants to raise awareness so we ended up literally 40 fast forward 40 days we built the kid a charity made him a website had a launch party and then we launched a blue watch for suicide awareness and that was all on the real world so i and my brandon trevor got integrated into the season organically wow so it wasn't even scripted no no it's not a non-scripted show and the camera crew and they don't talk to the team so like everything that was happening was real kids were just saying hey
Starting point is 00:18:35 what's going on what's your watch company yeah they invited us to the house right away and we walked to the real world house in la jolla and then they took our ids and made us sign releases and all that and that was the first interaction with them and the next morning we woke up the kid nate called my phone he's like hey where you at i want to come to the office i was like what and then production called me right after to like we'll come to your office sign this clearance get your landlord to sign this so yeah i was like well this could be cool and then i picked up on the thing that like production needed places to shoot so i started calling everyone in san diego nightclubs bars restaurants everything to get anything i could for these kids for free and i would then
Starting point is 00:19:09 tell them hey i can get you this club for free tonight or i can get you this food so then they just start hitting me as the plug um and then they would call me every day and so we went to the house every day and then they documented the process of us literally building and launching our brand and when that aired we did over a million dollars in sales. I had never ran an e-com store before. So it was like tail wagging the dog. Like I said, it started as marketing. We oversold by hundreds of thousands of dollars. Didn't even know how to track inventory on Magento.
Starting point is 00:19:33 Didn't have Shopify. It was like hosted on a Google sheet. Oh, this was before Shopify? No, it was 2011. Wow. So this was before Instagram, any of that shit. It was reality TV. So it was just like TV website boom you know woke up in
Starting point is 00:19:46 the morning our disc server was overseas yeah and it crashed and we lost so much money so we hit up uh this is a company called like shop tab yeah and we launched a store on facebook we were the first people ever wow and in the first day we did 40 grand yeah so we were selling on shopify because we couldn't get our website back up for two days oh so you probably lost a quarter million i mean uh we were doing hundreds of thousands a day oh my god it just crashed but the thing is in that time that it went down we'd already oversold so we didn't know oh so you didn't even have to wait it would we get our server back up for 20 minutes and we'd announce that it was live and we're watching that's terrible it was crazy bro um and now we've never run into those issues and every time we're
Starting point is 00:20:28 on the profit or on tv i'm like make sure the servers are good call shopify make sure they're good they're like bro we can handle like billion people yeah yeah that's the one thing shopify because i used to be on weird sites before shopify and had the same issue but shopify never crashes yeah when we got onto shopify like in that same era when you started doing the jerseys and all that stuff it was like wow it was like very user-friendly it's amazing it makes it easy yeah and people still have like it's even easier now yeah so before you needed like a developer and stuff you know yeah make a site now the developers all make templates and themes like if you want to start an online business there are free tools that shopify gives you you can pick a
Starting point is 00:21:02 theme and you can create your own store. And there are a variety of different ways to sell physical and digital products. So people ask me all the time, Trav, how should I get started? Start out by selling something online and figure out a way to attract the audience and then start pushing that as a value add to them. And Shopify has been awesome for me.
Starting point is 00:21:19 I've partnered with them. I've started teaching people. I have a whole support group of like 800 brands that are all from Shopify. Because it's a struggle. Everyone in e-commerce wants to be able to talk to someone. And like Shopify doesn't provide direct support. That's true.
Starting point is 00:21:34 So over the years, like, you know Desiree. Yeah. Just through that relationship with her and doing the Shopify for Startups program, we started something called our own community, basically called Just Startup. And it's just e-com startups that we just provide called our our own community basically called just startup and it's just ecom startups that we just provide free support to absolutely that's sick so what's next for you shark tank no bro i mean i'm trying to be a shark you know making investments i'm
Starting point is 00:21:56 i'm looking for things to i mean i'm putting all my time and effort right now into my personal brand and flex watches nice they're synonymous with each other yeah you know and there's a couple big plays for there for me and i really want to see this through nice um but outside of that i'm getting into real estate quite a bit more commercial or uh residential yeah we got a few properties um guys in sd that you've met nice airbnb those and we started a property tech company called experientials okay so we're basically taking brands and integrating them into houses we have whoa that sounds cool tell me more about that yeah so it started with airbnbs but then coming from my past of the real world and then having film in the office for the profit
Starting point is 00:22:34 i have always had to integrate products into content yeah and so i was like what if we use these houses for content houses and had influencers stay here yeah but then zach was like well what if we just integrate brands into the experience like when you go stay at expensive hotels and then you can try all this different stuff and that evolved into us creating experientials which is a platform for Brands to integrate their products and activate inside airbnbs and we started with our homes but bro we have like all the furniture in the house whether it's like lozoni high-end furniture like yeah in the living room or you got love socks in there i don't have love sacks but we have like everything from beds to furniture provided by brands and then cpg products so like even our pool like we have a
Starting point is 00:23:14 deal with plungy pool and so we have a plungy pool this is brilliant so you could furnish a whole home it is free yeah the house is it's sponsored actually yeah yeah they provide product you just provide promotion. Yeah. And we just allow real people to experience their products in real time. Wow. NFC chips that you scan. So if you're in the fridge, you scan the NFC chip. It pulls up a landing page with all the different products.
Starting point is 00:23:34 And that's it. So our scale play is to be able to have, say, a thousand hosts that aren't even our homes because we only have three properties. Yeah. But I can imagine a thousand hosts and then say like Samsung and they want to put that tv in a couple hundred homes yeah they're willing to pay for an activation fee or a placement fee dude i'm not the platform you run any in vegas i got you i'll stay there for you yeah i mean we're actively looking in all the hot markets i think with formula one there's just like a really good opportunity for some of those
Starting point is 00:24:02 brands you know sure it's gonna be just imagine that you come stay at like a porsche house yeah that's the idea no that'd be cool because porsche has like a a place in l.a right like a raceway truck yeah and like a yeah like a business park kind of thing we went there yeah we were yeah well what did we do there i can't remember dan's mastermind right oh yeah we played basketball i busted dude i was i was in jeans i didn't know we were hooping that day you were the best player there i was i i mean i wish i had my shorts i would have challenged rodman one-on-one you know i think you still gave them a challenge in the shooting class i was like wait sean balls i'm like trying to do the dribbling bills people don't expect it but i got a little little game in me yeah you do i've seen the hops yeah so what's
Starting point is 00:24:44 next for you, man? I mean, besides, I mean, I'm doing a lot, but besides the flex and the personal brand, I think like building things that are scalable. You know, I like things that are online and I definitely like affiliate plays where we can provide value to the end user and get paid for that.
Starting point is 00:25:01 You know, like whether that's referral commission, affiliate commission, whatever, we both have a really big network and I feel like for the last i don't know 15 20 years i've been trying to do this everything's been free yeah and i think i don't want to like monetize my network but i do want to be able to connect people in my network and be paid from it i agree i have that problem too because i just connect people Some of them end up doing big deals and I'm just sitting there like, you know, a thousand bucks would have been cool, but...
Starting point is 00:25:29 Anything. A quick steak dinner. A buffet. Yeah, we got to fix that problem. Because we be connecting people all the time. I do it daily and some of them end up pretty big deals. And that's what I'm looking at. It's like these big affiliate and referral platforms, you know. And you can essentially, whether it be the house, whether it be e-commerce brands, I'll give you an example. I have probably 20 different technology
Starting point is 00:25:48 partners that I work with for Flex, whether it's Klaviyo or Shopify, Tapcart, whatever. Okay. All these other brands, whether I'm working with Desiree in the startup community or speaking somewhere, they want to know who I'm using. They want to use my ad buyers. They want to use my people. Those, that's fine. It takes away from my resources though. Yeah. And so it comes at a cost when my web developer is very busy doing other people's websites. Right. So it's like I want to share, but I need to do it in a way that makes sense.
Starting point is 00:26:15 So with some of these companies like Shopify, we have our own offers now. So you can sign up for Shopify for a dollar. And for the first three months, it's a dollar. Oh, wow. And that's through my offers so that I can push people there. But then we get commission on that in perpetuity. you can sign up for shopify for a dollar and for the first three months it's a dollar oh wow and that's through like my offers so that i can push people there but then we get commission on that in perpetuity smart like clear clearco is a funding for e-commerce brands yeah i upload my invoices and get funding oh no like yo i need funding i got this order it's like cool now we have our own
Starting point is 00:26:38 dedicated landing page for them to go get funding from there but then we get commission and i'm being transparent and honest about it but it's like no you're helping them save money you deserve to get paid or get them money yeah i'm plugging you with investors or working capital or technology that makes you money or people who can help you promote market i think i mean that's the next level of what i'm doing now it's all technology based but i think having a vendor network yeah you know that i can arbitrage like i don't want to work forever. Yeah. I mean,
Starting point is 00:27:06 no, I love this model because that's actually how Dave Ramsey makes hundreds of millions with his podcast. He will refer people to really good people that can save them money
Starting point is 00:27:15 with advising or whatever it is, taxes. Yeah. I mean, to be honest, you have like the perfect business model to do it.
Starting point is 00:27:21 You have a huge social following. You have your own platform, your own podcast, super professional. Yeah. I'm going to start copying you dave ramsey if you're watching this i'm coming for you we're coming that's what's next you heard it first yeah no i saw his numbers and they were like he's doing nine figures a year just off referrals it's actually crazy yeah all from the podcast just referring them to wealth advisors tax advisory real estate he takes half the commission or whatever yeah yeah it's a good
Starting point is 00:27:45 model yeah i'm excited to explore that more you know yeah we have the tag i mean having been in the i don't know what we would call it the web three space for a while you know it's like you can see how all the pieces connect now yeah and it's it's almost like as long as you can make it transparent and it's above board it doesn't have to be on the blockchain but if it's trackable you know you should be able to reward the person that started that yeah absolutely man where could people find you and is there anything you want to close off with um yeah you can just find me on social media on instagram tick tock is at trav t-r-a-v fire handle fire handle bro um but other than that, just send me a message. Say what up.
Starting point is 00:28:26 Say you saw the podcast and keep watching the story. I'll be up at 5 a.m. working. Oh my gosh. You know what? I'll get up at 5 tomorrow for you. Thank you, bro. I'll shake on it. I'll fix you up 5 a.m. tomorrow.
Starting point is 00:28:38 All right, perfect. All right, guys. Thanks for watching. I'll repost it. All right, I got you. Thanks for watching, guys. And I'll see you next time.

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