Digital Social Hour - Truth Bomb: Why Authenticity is Your Best Growth Strategy I Justin Waller DSH #484

Episode Date: June 9, 2024

🎥 **Truth Bomb: Why Authenticity is Your Best Growth Strategy** 🎥 Ever wondered why authenticity is your ultimate growth hack? 💥 In this eye-opening episode of Digital Social Hour with Sean Kelly, we dive deep into why being real is your ticket to success. Our guest, Justin Waller, spills the beans on how speaking your truth can resonate with millions, even getting you noticed by the big leagues - yes, he met Trump! 👀 Justin shares his incredible journey from humble beginnings to massive success, emphasizing the power of staying true to yourself in a world full of noise. You'll hear stories about viral moments, handling online hate, and how being genuine can lead to unexpected and legendary opportunities. Plus, get the inside scoop on his viral photo with Trump that racked up 43 million views on Twitter! 🐦 Tune in now to discover: - Why authenticity beats all other growth strategies 🚀 - The power of speaking your mind and connecting with your audience 💬 - How to handle social media backlash like a pro 🛡️ Don't miss out on this episode packed with valuable insights and insider secrets. 🔥 Watch now and subscribe for more eye-opening stories on the Digital Social Hour with Sean Kelly! 📺 Hit that subscribe button and stay tuned for more incredible conversations and behind-the-scenes looks at today's most fascinating personalities. 🚀 Join the conversation and let us know your thoughts in the comments below!👇 #DigitalSocialHour #SeanKelly #Podcast #JustinWaller #Authenticity #GrowthStrategy #ApplePodcasts #Spotify #SeanKelly #FreeSpeech #SocialMedia #DigitalSocialHour #PersonalBranding CHAPTERS: 0:00 - Intro 0:40 - Meeting Donald Trump 3:24 - Your YouTube Channel Got Taken Down 7:06 - Would You Sell Out For Money 13:06 - Fresh and Fit, Jackson Hinkle, and SNEAKO 15:34 - Twitter 20:20 - Being the Black Sheep of the Family 24:02 - Invest in Yourself 25:15 - Tough Upbringings are a Gift 29:24 - Understanding Your Parents 33:05 - Convincing Your Parents of Your Business Decisions 39:43 - Where Would You Live 40:56 - Leaving the Country 45:48 - Can You Be Friends with People You Disagree With 49:00 - What's Best for the Country 52:30 - Andrew Huberman 53:51 - How to Buy Real Estate 1:01:30 - Justin’s Real Estate Course 1:02:50 - Understanding the Real Estate Cycle 1:04:08 - Why Real Estate is a Good Investment 1:05:53 - Where to Find Justin APPLY TO BE ON THE PODCAST: https://forms.gle/D2cLkWfJx46pDK1MA BUSINESS INQUIRIES/SPONSORS: [e-mail] GUEST: Justin Waller https://www.instagram.com/justinwinwaller7/ https://www.justinwinnwaller.com/ SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

I talk to people all the time and people will message me and they'll be influencers and they'll be like, well, how did you grow? And my honest answer to that is tell people how you actually feel because you'd be surprised at how many people feel exactly like you do, but they're not in a situation where they're able to say it. Right. And so in a lot of ways, I feel like I'm speaking for some of those people when I say things. They feel like you're speaking for them because you are. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests, and it helps us grow the team. Truly means a lot. Thank you guys for supporting,

and here's the episode. All right, guys, part two with Justin Waller, my man looking nice as always. How are you? Good, man. I love the red tie. Thank you. Thank you. You know, I didn't think I'd like this suit. My tailor's like, try gray.

I'm like, I don't want gray. He's like, just do it. I'm like, okay. We did it and here we are. So, worked out all right. There we go. You just met Trump, too. I saw on your Instagram.

I did meet Trump, man. He's incredible. That's crazy. He's incredible. Baron had one of his friends get in touch with me. He watches my content. The guy messaged me on Instagram cold. And I saw it was a young man next to Trump. And I'm like, that's interesting.

And he sends me a message and he says, hey, Barron is a fan of your content, wants to know if you'd like to come to Mar-a-Lago. And I was like, don't ask me twice. So, yeah, I hopped in the car, went down and met Barron. And then obviously Trump was there there he came by the table and he was sitting one table over from us it was me baron colby covington patrick bed david the guys from his podcast wow and a friend of mine more from mart lago and trump came by the table we spoke uh he came by twice and then at the end of the night you know everybody's like oh you should take a picture and we all took a picture and 43 million views later on Twitter.

Legendary. Yeah. That's an iconic group of people, man. It was a cool experience. When I posted the photo, I was actually at an event teaching real estate with my allies partner, Chris Rude. We teach people real estate and how to get started and go all the way through the process. And I had no idea because I was busy with that. It wasn't until the next morning, somebody had sent me my own tweet and said, holy and I didn't know. And at that point, it was at like 35 million. So I think it's up to like 43 now. That's insane. But yeah, it really

is. It really is. It's crazy how the internet is. Yeah. And that's the power of social media to get you in that room was because of your, your takes online. A thousand percent. I talk to people all the time and people will message me and they'll be influencers and they'll be like, well, how, how did you grow? And my honest answer to that is tell people how you actually feel because you'd be surprised at how many people feel exactly like you do, but they're not in a situation where they're able to say it. And so in a lot of ways, I feel like I'm speaking for some of those people when I say things. And of course it'll come with its fair share of hate because we're all not going to see

eye to eye. I'm cool with that as well. I think you just have to love those people through it. You know, it's no skit off my back if somebody dislikes me, you know, my real life is too good for that. But when you're able to speak for people that feel a certain way that aren't in a position to be able to say the things that they feel, they feel like you're speaking for them because you are. And in that way, when I get stopped on the street, let's say, I always tell them, I'm like, listen, man, I appreciate what you're saying, but we are in this together. So their support alone helps us be able to go out there and speak for them in an even larger way, which I find to be very fulfilling. That's huge. Do you feel like you hold back sometimes? Because when I was doing

research on you, I noticed your YouTube got taken down. No, my YouTube didn't get taken down because I was saying anything out of line. I've never had a strike on YouTube. Oh, wow. No, never, never had a strike, never had a warning. Vice News put an article out. It went internationally public that they got in touch with youtube and told youtube that i should be taken down across all of my channels i had three channels right under a million subs i did that in a year and a half and um never had a strike never had anything that they warned me about nothing it was purely because of my association with my friend wow yeah and um i can't believe

they have the power to do that. I thought they were struggling vice. You know what, man? Sometimes people have friends in high places and that's life, but it was not really attack on me so much as I think it was attack on Andrew. Does it hurt me? Yeah, it hurts. And I'm not going to sit here and talk bad about Vice News or talk bad about YouTube. But I believe that we're in this interesting time in society where we're finding out that free speech is not free. Free speech is free until somebody gets big enough that they can hear you. Wow. That's where we're at in the world. Free speech is absolutely not real. Or if it is real,

it's only real until you get large enough that people can hear you. And that's where free speech stops. And I understood that going into what I was doing. I know who my friends are. I know who my allies are in life. And I'm okay with that. If that's a bullet I need to take for the overall cause and so be it. Yeah. You know, like I say all the time, it's like my real life is too good to ever get upset about something that happens on the internet. It's just too good. I'm too blessed. I have too many friends.

I have too many people that I care about, too many people that do follow and support what I do. For me to get upset about a news article or some situation that was made true that I had to lose something in order for them to feel a gain. I'm still going to be me. I'm still going to move forward. And that's what I feel like my responsibility is to what I've committed to do. So that's fine. I'm going to do everything in my power to try to get the YouTube back. We are trying to work with them now to get it back.

Did they give a reason? They didn't give a reason. What? But they don't have to do they it's their platform it's their power they built it if if somebody's saying something that they don't like then they do have the power to take it down but i would only argue that i wasn't saying anything that you don't like i was giving business advice and advice on how to put yourself in a mindset to create a better life for yourself it just so happens that I was taking the best online school on the planet,

the real world, and telling people that if you join this school, you can learn from people that do that exact business, that exact day, in real time, unlike college, at a substantially lower price. That's all I'm saying. That's all I said. It just so happens that the person that owns that particular business is a friend of mine that they don't like and so be it but it's not going to change the words that come out of my mouth because the words that come out of my mouth are not for

sale I'm not for sale so if I have to lose a platform over it at least I lived in the truth of what I believe is real and true and valuable to the people that I care about, which are the people that follow me and support what I say. That's it. And in life, you can go through it looking at it a couple ways. You can either want to make everybody happy, which means that you in some way

are going to have to discount how you feel about yourself because you can't be completely true to who you are, which you have to live with, or which in a lot of ways, it could mean a bunch of people love you. Are you interested in coming on the Digital Social Hour podcast as a guest? Well, click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to about business

and life. Click the application link below. And here's the episode, guys. Or I could tell you exactly how I feel, be exactly who I am, live in no way wear a mask, and have people love me for exactly who I am. Right. And I would much rather the latter. Yeah. Much rather the latter. So it's fine.

You got to pick and choose, right? I remember when I was broke, I got offered to promote the vaccine. 5,000 bucks. And I was like, dude, if I take this, I'm selling a part of me. You know what I mean? Cause I didn't get it. So I didn't stand for it. And I remember at that time, I'm like, wow, most people would probably take that money. And you know what, in the end, I think that would have cost you money because maybe then you couldn't see it that you were going to become who you are now with, with the success that you have now. But I can tell you,

had you took that money, there's a good chance the people that do follow you now wouldn't follow you. And that would have cost you much more than $5,000. Probably, yeah. Because it would have been there forever. Yeah, 1,000%. It would have put a big dent in the people that love you, support you, and basically fund you by views.

Because they wouldn't be able to trust the words that are coming out of your mouth. And I don't think that there's anything that you could say for any amount of money that is worth losing that trust from the people that come to you for advice, your opinion, support, and kind of like the community of people that do seek truth in the world. We all know what that vax is about. And if you would have sold out, or let's say if I were to sell out on a subject, people would catch it.

And then that inauthenticity would literally go with you throughout the rest of your career. So I just don't think it's worth it in any way. Yeah, absolutely. That goes for any sponsor. A lot of people are just taking money from crazy. You made the right decision.

I think so. I know so. Yeah, 5,000 bucks. 5,000 bucks. That was a lot at the time from crazy. You made the right decision. I think so. I know so. Yeah. 5,000 bucks. 5,000 bucks. That was a lot at the time for me. This was four years ago. I get it.

I get it. But think about the return on investment now. Absolutely. For being true to yourself. And I think that return on investment will always be there because you'll always be able to be exactly who you are and you don't ever have to stutter and go straight through this world and people are going to love you or and you don't ever have to stutter and go straight through this world and people are going to love you or hate you. But what I find is that even the people that support you when you're doing what they want, they love you long enough to find something they don't like

anyway. So with that being said, I would just much rather find a smaller group of people that actually care about me or you or whomever is putting out content for exactly who they are. Because in my opinion, that following or that base of people that are with you are going to be with you until the end. There's a sticking power to it and there's a power to it that I do not think that you can replace by selling out just to get pure numbers. I agree. It's a dangerous game to please the masses. Yes, it absolutely is. It's never ending.

Right. And then you got to think about it too. If you're only pleasing the masses, then you are not only pushing away the type of people that you really want to care about you, the ones that you would actually respect in real life, but you are adding a large following of people that you actually don't really need.

So we have this conversation with my guys sometimes is I approve videos before they come out. And of course, my team wants to get the most viral things I possibly say. They want to spin it in a way that in my opinion, talks to a person sometimes, especially the way they spin it in a way that in my opinion talks to a person sometimes especially the way they spin it or the way they edit it where it's like i'm putting out a message that would draw in people that i don't particularly want even following me and i'll tell them i'll

say listen if that's the kind of content that i need to put out to gain followers i don't want those followers you know you can't you can't sell out in either direction, whether it's money or doing certain content to make people follow you. It's a double loss game. I don't see the point. I would much rather have a smaller following of people that see the world the way I see it, that are smart enough to see the truth of the world. They're smart enough to see the decision you made. I think that's a great example. It's like, okay, I want to see the world for how it is truly. That way I can make real decisions and have choice in my life. And so I don't think that's ever for sale. Yeah. And when you chase views, you constantly want to up the video and say the craziest things. Right.

And then if you look at human nature, what does it take to do that? A lot of degeneracy. Right. Maybe doing things that you're not supposed to be doing or saying things that you shouldn't be saying or acting in a way that makes you a clown. You see with a lot of streamers, they're not giving value as much as they are entertaining. But in exchange, a lot of times they have to do things that are either unethical, things they shouldn't be doing. Like I've seen kids go in stores and be mean to, let's say Walmart staff.

Bro, for what? Like, why would you do that? Why would you do that to somebody that's clocking in, trying to work a nine to five job to pay for his family? Why would you do that? To get views. There's just no way. You can't trade your integrity for clicks.

I mean, so a lot of times you see people online, they're doing all these things to get attention. They end up just looking like a clown. And I think they'll look back at that, especially when they get out of the, let's say their early twenties. And I'm like, man,

I wish I wouldn't have been that way. I wish I wouldn't have treated that individual that way. Yeah. And so maybe it's not as polarizing for me to say these things and be like, be kind to people, treat the working man with respect. Maybe, maybe that's not very viral. However, it sits easy on my heart to tell people what I truly believe. And I think that sacrificing your integrity to get clicks is going to be at least in the end,

at a very minimum, something that's going to eat at your soul. Yeah. So not worth it. Yeah. Short-term money. What did you think of Instagram banning Sneako, Fresh and Fit, and Jackson Hinkle recently? All on the same day, same time. It seemed pretty targeted. Yeah. I don't know what they were posting. I have idea i think i think it's a sad thing that you know these things happen i would have assumed they had gotten back by now i actually didn't know that they hadn't got it back and i had heard that they had lost them i didn't know that they got jackson as well yeah but you know we do live we do live in a world where these things are happening all the time you know so it's hopefully going to take a hard swing back for people to be able to speak on things that they have opinions on, because it's certainly clear, like if you were

on the left or you were promoting something like transgender or LGBTQ or something like that, which by the way, I have no problem with the LGBTQ community at all, but there's certain things that are safe and there's certain things that are not safe on the opposite spectrums of opinion. And right now, I think particularly in this election year, the people that are on the wrong side of what I would call like the Democratic, they can be a target. And, you know, sometimes they poke the bear too hard. I hate to see it. I mean, obviously, I'm friends with Sneeko, Walt Myron. Yeah, that's a big channel to lose for them. Yeah, it's a big deal. It's a big deal. And I think that the lifetime monetary value of a channel is massively underestimated sometimes. Absolutely. For me to have had a YouTube channel,

not only for a year and a half, two years, but have a 20-year YouTube channel is very valuable. But we live in a different world now. And so you have to take the punches as they come and adjust and keep going. Hopefully they can bounce back because Tate's only left with Twitter, right? Tate has Twitter and Rumble.

That's it, yeah. And Elon's the savior of that because if it wasn't for him, he'd probably lose the Twitter too. Yeah, he'd be gone completely, yes. That's nuts. Absolutely. I was actually really excited to see Elon buy Twitter.

I like Elon a lot. I'm a big fan of Elon, mostly because he thinks in truth, and he doesn't listen to what people say. He does what he thinks is right. And so there's a lot of respect. Absolutely. I was actually glad to see that happen.

Speaking of Twitter, I went through your Twitter. There's four tweets I want to talk about. Oh, okay. Let's do it. First one was you tweeted out Pickleball is gay. Pickleball is gay. How come? It's really just me poking people uh my friends i live in a when i'm back in louisiana i live in this country club

and a lot of my high school football and baseball and basketball teammates play pickleball and i'm constantly being they're like come play pickleball pickleball, come play pickleball. I'm like, no, I'm a grown man. I have to do. I'll go work out if I want to get exercise. Pickleball's gay.

So it's like this whole thing where you're like talking about how gay pickleball is and they're mad about it. I'm like, look at you with your $200 paddle out there playing grownup

ping pong slash tennis. Pickleball's gay. And so if you want to go play pickleball, play pickleball. It's just something funny that I thought I'd say. I filled up. Yeah. You tweeted out time. All I care about is do our souls align. Yeah. Thousand percent. And you could say the same thing for what we're talking about earlier is a lot of people go through their life and they want to have this certain alliance to

people just because that's their brother or their mom or their cousin or somebody that they've known for 10 years. But the problem I have with that is just because somebody either shares blood with you or if you've known them for a long time, doesn't mean that your soul is aligned, that you want to be on the same path, that you have the same vision for your life, that you have the same goals that you can develop at the same pace. And many, many times, those people aren't going to be your blood relatives. They're not going to be the people you knew from school. They're going to be the people that as you evolve, you have to go find. And so for me, when I meet a person, what I'm more concerned about is not the amount of time I've spent with them, not how long I've known them.

It's can I look them in the eye? Do I know that they're on the same path and have the same vision and want to go to the same places I do? Because those people in the end are going to be your family. You have to build your own family many times in life. You know, we, some people get lucky and they have incredible families and they stick with them. Like if two guys are brothers and they want to go on the same mission, that is a beautiful thing. But in the circumstance that I think many people are in, that's not going to be the case. So it's up to you to go out and find those people that your soul does align with. So you can feel that you're in a place that accepts you for exactly who you are.

So you can complete the mission that you have for your vision. And the only way you can really do that is as a group that supports you and is on that same mission. That's why I started the school group. I started a school group to have people, men and women in a group that supports you and is on that same mission. That's why I started the school group. I started a school group to have people, men and women, in a group that want to identify their mission and set up all the parameters that it'll take to complete that mission and be on that journey of having a successful life where they're in control of their life. Another tweet I say is that I don't want to be friends with you unless we can make money. And a lot of people don't like that. And the reason I don't care that they don't like that is because I don't believe I'm a good friend unless I'm pushing you to create a life for yourself and for your family

that they and you could have never had otherwise. So it's our pushing each other together, adding value to one another. That's a friend. That's an ally. But anybody else is a spectator giving you their opinion often based off their own insecurities. So, for example, let's say I go to Thanksgiving dinner and my aunt comes up to me with a chocolate pie and says two things. You should slow down. You should take more breaks. You shouldn't I want bigger things out of my life than to come to Oxford, Mississippi and live in this house that's in the middle of a cotton field. Like I want bigger things. There's nothing wrong with what you want. I love you, but I don't want that.

So I'm going to keep working really hard and I'm probably going to go outside and take this call in 15 minutes while you're watching the Cowboys game. OK, I love you, but that's got nothing to do with my goals. I don't want your life. And so I always say suppression is wrapped in love. A lot of times when people see you, that you're on this trajectory. And then another reason you have to find people that your soul's aligned with to give you that reaffirmation that you're on the right path is they'll see you on this trajectory and they'll start to feel insecure about the things that they have not accomplished in their own life. And so they'll come to you and they'll suppress you, but they'll wrap it in love. I love you so much, but you're

working so hard. I worry that you're going to work your life away. Yeah, but 15 minutes ago, I heard you complaining about the cost of bread and inflation. I don't want that life. I love you, but that's not what I'm about. So I'm going to find the people that want to live the life that I want to live, that want to have the dreams I want to have so we can go there together and ascend together. And as for your chocolate cake, I love you, but I don't need diet advice, you know, and, and I don't need your chocolate pie. So I love you so much. I'm glad to see you. You know, you always want to be graceful with those people, but understand suppression is often wrapped in love. Absolutely. I know you had humble beginnings. Do you feel like you were the black sheep of your family? You stood out from everyone?

I'm the black sheep now, cowboy. Yeah, man. For sure. But you know what? That's okay as well. I have a great relationship with my siblings. We don't have a lot to talk about on a day-to-day basis, but they come to my house.

I buy dinner. Everybody comes over. You know, things are good. You know, I help them. I help them out a lot. Do what I can for them. Try to set them up. And it's an honor. You know, I always say about romantic relationships is that one of the most beautiful things about love is that you care about. And so oftentimes when it comes to family outside of a romantic relationship, that feeling is still the same. When I have to,

let's say, help my sister pay rent for six months and she's in a pickle, or if I have to send a loan to a brother of mine or help one of my siblings through some financial issue and helping them understand, it's like, hey, why are you paying 18% interest on this car? Like, why don't we do this, do this, do this? Or why don't I loan you the money? And let's get you through this so you can get off that credit card debt. It's like these type things that allow you to get in a position to be a hero, because that is the most beautiful thing about love. Like having financial resources or having financial education or having connections that allow you to help other people is always going to feel far better and more fulfilling

than just doing it for yourself. Because if, let's face it, if there was nobody to take care of, if there was nobody to be a hero for, it wouldn't be worth it. You and I both, without the opportunity to love the people we cared about, we'd both live on a mattress. Neither one of us would have got up this morning, got dressed, came on a podcast, tried to grow our brand, try to grow our business, because who would we give it to?

We'd go to Thailand and be degenerate and ride dirt bikes or whatever and have a good time or play video games or whatever it may be. So the beautiful thing about growing as an individual is that you get to turn around and be somebody of very large impact to people you really, really care about. And I think that, for me, is the prize and is the fulfillment in the work that we do. Like right now, I don't even think my body knows what city is in. We just did Miami, Greece, Spain group of people, my tight net. Even down to the guys that came with me today, the guys that do what did my YouTube and I do my other social media is like the team. These things matter. And that's where the fulfillment comes from. And I think that people see a social media lifestyle and they think it's all about money or monetary value or flexing. Those things are just an honest understanding of what draws eyeballs. So you

sell them what they want and give them what they need. So sometimes on these podcasts, I think it's really important to remind people, monetary money or wealth is not going to make you happy. It's what you're able to do for other people in your life that is going to give you all the fulfillment from it. Absolutely. It's something to remember. No, I agree. Because when you take people on travel and vacations, it's one of the best feelings, man. So I 100% agree with that.

You also tweeted out crypto and stocks. When you're young, you should invest in yourself. I thought that was interesting because people advise you to invest in S&P and stuff. Yeah. So the point I was making there is that if you want to buy crypto, buy crypto. I'm fine with that. I have plenty of crypto. I have quite the bag, right? However, when I was that age, when I was younger, getting the knowledge to understand what I was buying in the first place, making sure I understood why I wanted to buy real estate versus investing in the S&P or in the market or to buy crypto, it was at the forefront and still would be at the forefront today of a decision that I would have to make if I was a young man or a young woman. You need to invest in yourself and

your education. And I'm not the first person to say that. You would hear Robert Kiyosaki say, invest in yourself, invest in your education. You would hear, let's say, Ken McElroy, all these people that have been financially successful will tell you that investing in yourself and your knowledge, the things that you didn't learn and will never learn in school are going to be the things that get you ahead in life. So last tweet was, did you have a tough upbringing? That's good for you. Completely true. Completely true. I'll tell you why. If you were to grow up in a zoo and you're a lion and you had everything given to you and you never had to hunt and all you had to do is show up at the same time every day and somebody would give you steak. And then they close the zoo and they threw you back into the jungle.

You would be in trouble because you never learned to hunt. And so many people in this world grow up in situations, and I would say by and largely most people, grow up in situations that were not ideal to them. And the problem that I see is that a lot of times they make that bad childhood their identity and a story that goes with them as an excuse for the rest of their life not to go out there and change it not to be that one person in their generation that is the one that changed it all in their bloodline i'm that one in my bloodline i take a lot of pride in that you know you have man after man after man after man. But then when it got to me, I'm that one. I hold that name on my back. And so I look at everything that I saw in my childhood as a, hey, listen, oh, you had a rough childhood. Good. Now you're stronger. Now you see the world better for what it actually is. You have a clear vision and a clear lens of what the true world actually looks like.

So now you have that truth. And this is what I want for anybody that follows me, my children, anybody that works with me, etc. I want you to have truth. I want you to know the truth of the world, even if it's ugly. Right. And then I want to give you the competencies that it takes to be able to live and be successful based off that truth in the real world. And then all I want you to do is have choice. Do what you want after that. I'm not here to judge you. Do what you want. You know, if you want to support the vaccine and be Sean Michael Kelly, do it for five grand. Just understand the truth is that if you do that, it could cost you. Absolutely. You know what I'm saying? And and past that, I don't think there's anything else that you could ask for from an individual, especially in a leadership position.

It's like, listen, here's the truth of the world. Here's the companies it's going to take to be successful in the world. After that, it's your choice. I love you regardless. You know, I would say the same to my daughters or or if I had a son and he was gay i'd be like hey here's the truth here's the competencies that you're going to need to get through the world with based off that truth go do what you want man i love you yeah if my daughters want to do only fans i'd be like hey i don't personally like it here's the truth here's how here's how people are going to look at that you know here's the

competencies that you might need that you could get around it or to grow the business, you know, because regardless she's going to do it anyway. And I'm not going to stop being her father. I'm not going to turn my back on her because she did something I agree with. We just talked about YouTube canceling people for saying things they don't like, you know, but, but if that's my blood that's my kid that's my responsibility who the am i to turn my back on her and say i don't love you anymore or cast her from my family because she did something i disagree with no i'm your father i love you to the end regardless of the decision you make what i don't want to see is you get there and realize when i told you the truth of the world that hey this could cost you finding a man that you actually want.

This could cost you there. That when she gets into that, she doesn't have choice. And then she has no competencies. And then she's left in a position where she's with a man that she doesn't want to be with because she made these other decisions back here. That's all. Other than that, do what you want. I love you. I'm not Jesus.

And I'm not here to act like it's my way or the highway completely in life. Now, if I get in a position where that person, whoever that is not good for me, which means it's not good for other people, then maybe I'll, I'll distance. But as far as saying you do it my way, I don't love you. I think this absolute that's canceling just as much as it is. YouTube can cancel you. And I would say that's most parenting styles. Yeah. And I think that comes from a weak place. But you have to understand about parents. And a lot of people don't get this. And I'm actually really big on being respectful to your parents.

But I will say this. A lot of times, especially when you're young, I would even say pre-graduating high school, you have to understand that your parents are in a position most oftentimes, statistically, I would say, where the only real power they have in their life is you. I remember growing up and one of my parents, I won't say which one it was, would say, because I said so. And you're asking an honest question. Okay, I understand. Is it okay if I ask why? Because I said so, because I'm the adult. Well, let me tell you something. After becoming an adult and still knowing that particular parent, being an adult

is not enough. Because I can tell you right now, now I'm an adult and what you said was stupid. So you had to take these things into consideration. Adults are nothing more than children with money. And that's also a really good frame to come out from an employee standpoint, especially when it comes to patients. You know, I have grown men that work for me in the steel business coming to my office acting like children. Legitimately. They're truly at an emotional state. I've even had multiple times. I've had grown men cry in my office. Wow. Yes. And it's not because I'm getting onto them.

It's because of one thing or another that they don't like or that they see, or they made a mistake and they're upset about it or whatever it may be, but they'll come into the office and they'll literally be grown men that had to take a tool belt off, get in a work truck with a big rack on it and ladders, come to the office and literally ball. And in that moment, you have to understand and be above it. That's not where you beat on them. That's where you understand that sometimes people stop developing. You see this a lot too.

People get to, let's say, the end of high school. They don't ever read another book. They don't ever learn another thing. They don't do any work on themselves. And then they go around giving their children advice about what it should take for them to be successful in life. And that's where it's a very delicate subject where I tell young men to be graceful with your parents. I often say, be graceful with your father, because although you might want to go on a different path than he did, you must understand that you have information that he did not have. A lot of these kids are like, well, why does my father work in the plant all day? And why didn't he become an entrepreneur? Why is he not more like Grant Cardone or whoever?

Hey, bro, your dad didn't have that cell phone. He didn't have YouTube. He didn't have people telling him and making him aware and giving him the consciousness that he might could have done those things with his life. So why don't you decide to be graceful and appreciate your father, the man that worked very hard with his back for years and years and years to put a roof over your head and food in your mouth and put that cell phone in your hand in the first place and understand he is doing the best with the information he had. Right. And that's where it's time to be graceful with your parents and understand that every generation has a new set of problems that come with a new set of opportunities. And we're all

facing them in real time as we get them. And so I think it's important to be graceful with your parents. However, it doesn't mean that you can't respectfully disagree with what they're saying and choose a path that is more in line with what your vision is for your life based off the consciousness that you do have. You just want to do that gracefully. And then again, go back to finding those people that your soul aligns with so you can go on that journey and have the support that you need to succeed. Yeah. That route though, there's a lot of shame and guilt because your parents don't support it. You know what I mean? Yeah. But that's on your parents. That's on your parents, man. I think that's almost an ignorance that some parents have is that if you don't go down the path that I went down, then you and I have a problem. I completely disagree with that

because many times you should look at the person that's giving you life advice and ask yourself very bluntly, do I want this life? Do I want the life of the person that's giving me advice right now? Aunt Karen walks up, eat my chocolate cake. Look at Aunt Karen.

Do I want to like Aunt Karen? No. Sorry, Aunt Karen. I love you. No chocolate cake for me. Where's the turkey? Hey, and this is what it is. It doesn't mean that you have to be a d***.

You can be graceful, but you should also be able to quietly and at least gracefully stand for what you want in your own life. And that should be your choice. No one else's. Absolutely. Was that a tough battle for you when you were telling your parents you want to pursue different opportunities? No, no. I, but first of all, you know, my parents weren't particularly involved in,

you know, my endeavors in the very beginning, my stepfather was going to be, and I wanted him to be, but he just, he wasn't in a place where he could. Um, so the whole different story. So I ended up having to build that business myself. And when it came to my father, my father would come to me and say, Justin, don't you think that's enough to this day? He'll say this to me. He'll say, and I don't look at this as suppression wrapped in love so much. I think that he just wants to make sure that I don't get too big, too fast. and he's worried because he can't wrap his head around some of the things I've been able to do yeah if that makes

sense and you know he comes from a different place he was a cotton farmer from Oxford Mississippi high school education he met my mother working as a manager in a McDonald's in Vicksburg Mississippi wow in the 80s that's crazy crazy. Yeah. So it's like, I also understand from his level, like he loves to see me win. In fact, I just paid his house off last year. Wow. One of the best days of my life. Nice. And so, you know, I can pick with him and be like, I told you so, Calgary. More steel, let's go, you know, or more real estate or grow this or grow that. And now he kind of laughs at it. But there were stages where I was really hurting and I was going through the pain of getting close to bankrupt or I was owed a million dollars and I didn't know how I was going to make payroll. He's like, son, and his slow Southern draw, son, don't you think

you just want to, you know, let it sit right here, be a little smaller for a little while. No, dad, go, go, go, go. And, um And I'm glad I listened to that voice in my head, but it took me going out and finding people that thought like I wanted to think and that influenced the way I wanted to think that, that helped me see things in a bigger way to drown out the noise of what was around me in order for me to be completely confident and move forward with conviction. And I think that's the valuable thing about the internet today. One of the most healthy things is that if you have a vision or course or a path that you want to follow for your life,

then you can go find people that will encourage you along that path. And that'll help you in your decision making, particularly when your atmosphere might not be set up for that same vision. Absolutely. You've done a phenomenal job with your network, man. It's one of the biggest I've seen. particularly when your atmosphere might not be set up for that same vision. Absolutely. You've done a phenomenal job with your network, man. It's one of the biggest I've seen. Yeah, networking is something that I think that people overlook, especially in the online world.

And what I think they forget is this, is there is nothing that can beat being able to meet somebody in person, look them in the eye, shake their hand, build real rapport, build real trust with them. And particularly in the case of doing social media, I think it's one of the most underutilized things because we've forgotten that a personal connection with someone is always going to be substantially more powerful than talking back and forth on the internet. So you see me fly around a lot. I want to meet you in person. I want to shake your hand. I want to take you to lunch. I want to get to know who you are because I'm betting on that if you get to know who I am, that we will collab again and again and again. You know, I did three podcasts in the last, let's say, 16 hours.

Ice Coffee Hour, second time. Bradley, second time. Sean Michael Kelly, second time. In my opinion, that comes from an interaction that happens with humans, not just clicks on a page. Because we could have got a lot of views, but you absolutely didn't like me, or let's say one of them didn't, you just did not like me in person.

And that would have cost me the opportunity to go out and talk about my message again, talk about where I'm helping people, talk about my views on the world. Regardless of whether we agree on every subject, I think it's very important that people understand and learn how to network in real life because it's a skill and a trait

that many people have forgotten about. But I think it's actually the core to my success online. And it's because I've been able to network and meet people that have large platforms, but get to know them as a person, become their friend because I genuinely want to. And that comes off of me. And then we have this rapport where we go out and we face the world together. I think there's a lot of power in that. And people should really consider networking in person a lot more and definitely studying the art and the science of networking in real life. A hundred percent agree. I only do episodes in person. Right. I won't do any virtual. Right. It's not the same, man. No, it's not the same. It's not the same. Especially if it,

if, if the platform is of any size, you know, it's like, if it's an the same, man. No, it's not the same. It's not the same, especially if the platform is of any size. If it's an important person, they're worth you flying there and meeting them and getting to know them. Because guess what? If they have a large platform, it's not about the platform. It's about the individual it took to build that platform.

It's very likely that that's the kind of person, the person that shows up every day, the person that continuously puts out content. They have the energy of person, the person that shows up every day, the person that continuously puts out content. They have the energy, they have the discipline, they have the motivation to create something big. There's something powerful in that person's soul. So you, if you want to be that type of person, you don't need to just do it over the internet. You need to be around that person, learn from them, interact with them, go back and forth on what different things that you both are doing in order to create these platforms. Those are the type of

allies you want in real life. And I don't want an internet relationship with somebody like that. I want one real, the one that says, hey man, saw this happen. Congratulations. And it's a text message. That's what you want. And people have forgotten that art. Absolutely. Now I know you've traveled the world, so this will be a fun question. If you didn't live in the U S which country would you live in and why Spain? That was a quick answer. Yeah. I love Europe. I think it's absolutely beautiful. I really like Marbella. Um, and I think it's a beautiful place. I like the weather. It's clean in a way. It feels almost like there's less Wi-Fi in the air. Anytime you go over to that side of the world, a lot of the preservatives and things

that are in the food, it's like, how can I eat pasta for 10 straight days and lose weight? It's like those types of things. and i like where it's located geographically you know i have a house being built in dubai right now so i could pop over to buy pretty easily yeah but there's mountains there's beaches in marbella i can get to romania pretty quick i got some friends over there um you know london's not far away so there's plenty of things to do the maldives is not not that far i gotta check it Yeah, you have to hop over to Easton Bowl and then hop down. But nonetheless, I like Spain a lot. I think it's a beautiful, beautiful place.

There's a lot of good war room guys there. So if I had to pick off the hip, it'd be Spain. So if Biden wins this election, are you leaving the country? It depends how you look at it. So a lot of people talk about giving up their citizenship. America is the greatest superpower of all time. I believe in America. I want to be loyal to America.

I'd love to fight for America until the end. Also, if you do renounce citizenship, there is an exit tax. And I've built up too much in America to really even want to pay that tax at this point. So I think the better option is to continue to love your country, continue to fight for your country, continue to fight for your country and decide where you want to live based off of what's best for you. I don't think I would renounce. Would I get a second passport or two? Am I working on a second passport? You might say, however, that doesn't exonerate you from the taxes that are going to follow you

as an American citizen. So for me, getting another passport might be something I would do around travel or around my ability to stay in a certain place for a certain amount of time. But I don't see myself ever renouncing my citizenship. I still believe that America is the greatest superpower of all time. We are the f***ing goat. All these people that are going around saying that America is not the goat, you need to look at the scoreboard. We have the world's best military we have the most geographically best located position on the map our natural resources are incredible we have the world's most powerful most profitable river the mississippi river we are the goat if the world de-globalizes, America will be fine. Now, it's the powers that be that are inflating America that are the ones that we need to look at and fix.

See, everybody would love to see America be crushed from the inside out. It's kind of the art of war, right? The war you don't have to fight. Yeah, let's make the blacks and the whites hate each other. Let's make the men and the women hate each other. Let's inflate the dollar. Let's make the men and the women hate each other. Let's inflate the dollar. Let's send $60 billion to Ukraine so their young men can get slaughtered in a war

against a global superpower in Russia while you fly a Ukraine flag on your house, you ignorant idiot. Like this is my problem with the Ukraine flag on the house. First of all, number one, that house sits in America, the greatest country that ever was. So why don't you put a red, white and blue flag on your house? One to what you don't understand when you have that flag on your house is that not only are they printing all this money over so young men can die in a war. Secondly, every time they do it, you yourself, Mr. Ukraine flag on your house gets poorer. You are more poor. And so I believe in America. I want to fight for America. I want America to stay. Yourself, Mr. Ukraine flag on your house, gets poorer. You are more poor. And so I believe in America.

I want to fight for America. I want America to stay. I believe Trump should win the presidency. I believe he won it last time. If they don't rig it, he'll win it this time. And although I think in many ways it'll be great for the country, we'll probably have a bull run while Trump's there, unless he could change things in a massive way, I still think in a lot of ways America's in a bit of trouble financially mostly because of the way there's so much bureaucracy and the way that the laws are made and how it's so slow yeah somebody can't just come in there and just fix it and cut the way we spend money out but at the same time you

know put it to you like this if you and I were brothers and you were up, I would pull you aside and shake you and be like, man, you're up. You need to get your together. What I wouldn't do is turn my back on you, let you leave the room and then talk to everybody else about how you're up. And that's how I feel about my relationship with America. I don't support many things that America does, but it does not stop me from believing and knowing that America is the greatest superpower that ever was the greatest country that ever was. And it's up to us to save it collectively together. It needs to be way more team America and a lot less team, this race, that race, this, this group gender,

or this group, or these people that feel this way about where they have sex and how they have sex who gives a What about this country? What about the things that created this country that made us what we are today? Yeah Those are the things that I'd rather fight for It's like where you where you have sex or how your relationship is set up or what you want to do with your genitals It's fine. As long as you keep it away from the children and Then let's get back to business and what actually matters and what makes sense in this country and inflating the dollar to send it over to a war.

So politicians that own stock and Lockheed Martin is that's me shaking my country and saying, Hey, we're this up. And so my concern is more with the things that are happening in this country that shouldn't be happening in the hate that is amongst us and between us mostly fueled by social media, by the way. Yeah, that should be fixed. that are happening in this country that shouldn't be happening and the hate that is amongst us and between us, mostly fueled by social media, by the way, that should be fixed. Not me turning my back on the greatest country that ever was

and a country that I was very lucky to be born in and a country that many people are killing themselves to get to. It's for America to fix America, not turn their back on America from the inside out. If you don't like America, then you should kindly get out. Well said. How much attention do you pay to politics? Can you personally be friends with people that have opposing views? Absolutely. Absolutely. I can

be friends with anybody that has opposing views from me if they're able to sit down and have enough emotional intelligence to have a conversation. Thousand 1000%. I'll give you a great example. I think that, use Destiny for a great example. You would think that Destiny and I hate each other, probably. I've met him. I haven't had a lot of opportunity to talk to him, but I've met him a couple of times. I've heard plenty of things that he says that I would agree with, but there's plenty of things that we probably wouldn't agree on. It doesn't mean I hate the guy. I don't think there's anything wrong with him. I think he's an incredibly intelligent man that articulates his points very well. He's very well studied. Maybe he has a different opinion on some things, but I don't think that's a reason to hate him. In fact, I use him as an example because we've

come a kind of polar opposite, but what I would say to him is cool. What's best for the country? Okay, cool. Let's go. Let's go push America. You know, and I don't know him personally. I just use him as an example. But, you know, I think it's completely okay to disagree with somebody. Yeah. And still be able to have a relationship with them. And we're we are in a world where if you disagree with me on one subject, all of a sudden we hate each other. Lila Rose is a great example. You know, there's a big viral clip of me and Lila out there and I don't hate that woman. You know, when I look at her platform, I'm like, yes, yes, yes, yes, yes. Tim pool, uh, said some things to me on Twitter once. And I'm like, I look at Tim stuff and I'm like, yep. But yeah, yeah, yeah, yeah.

So he went at you? I believe so about something to do with women. Oh, okay. But beside the point, because really what we all should be doing is, and when I think America was the healthiest is when we had a common enemy. Like in the 80s when everybody was like, Russia. Right. It brought us together.

And without a common enemy, internally fight true and i think i think america is facing that in a lot of ways you know it's like isn't russia is it china well it should be bricks right like watch out for bricks you know like if the dollar is gonna fall i think bricks is the only people that have a shot i don't think any independent country could get amer. No way. So, you know, it's one of those situations where I really believe America needs a common enemy. And unfortunately, right now, we don't. And that is creating a lot of internal fighting. Yeah. Especially when the truth of the matter is it has nothing to do with race.

It has nothing to do with gender. It's socioeconomic class. The gap between the rich and the poor is growing bigger and bigger every day. And they're trying to tell you it's race and gender. It's not. It's not. Billionaires on a boat don't care what color your skin are. They just don't. Can't we make money? Do your values align with mine? That's what people really care about at certain levels. So there's a lot of misinformation out there about the truth of the world. And hopefully what we can all do collectively is close that gap of what the truth is. And then maybe people of all genders, races, sexual preferences, all these different things, political views can love each other enough to fight for the thing that actually matters.

And that's our country. Yeah. I agree. Somebody has to bring people together. That's the problem. We have it all. We have it all. Even though we have been on a downturn, we are still the f***ing goat. America is still king. And it's up to us to keep it that way.

And for that to happen, the internal fighting about race, gender, sexual preference, all these different things has to stop. And also the b***h has to stop. It's not okay. It's completely okay in an adult decision for a grown man to wear a dress. It's not okay to put them in front of our children. That's where I draw the line. If you want to be an adult and you want to transition, let's say, if you want to chop your genitals off or have that surgery, I don't, I don't even want to talk badly about it. If that's what you want to do, bro, all good.

I love you. All good. I'd even hug your neck with a dress on. No problem. Don't put it in front of my children, though, because I don't need you to be manipulating the mind of a child

that is not old enough to make his own decisions yet. That's where I draw the line. It's not about hating them. I don't hate you at all. You do whatever you want. I'll even support you in it. Go have fun. Do your thing. Stay away from my kids. Stay away from my kids. Cause if you get one of my kids, now we have a problem. I'm cool with it. Other than that. Yeah. I'll drink a beer, grown man dress. Cool. Fine.

Stay away from my children. Stay out of our schools our schools put put that energy somewhere else because it's not it's not a public school it's not in front of children that's not that's not what it's about let's get together and say team america to our children let's say let's keep growing the greatest superpower that ever was but we're not pushing this shit on the kids that's where i think it gets unhealthy yeah so if you have kids one day public school private school or home school private education all the way not home school uh the kids can learn to read from the nanny and they can learn all the math they need to learn from the daddy and then everything else uh we'll be teaching them and any special training like piano or any anything outside of that whatever whatever thing that may be i I'll bring in a specialist.

At a case in point, again, it's like, why do you want to make money? Because I want to give my kids a better shot than I had. And that's the fulfillment I get. It's actually quite selfish if you look at it. I'm not a hero for it. It makes me feel good to give them that life. But it makes me feel good to set people up or pay my dad's house off and put him in a position where he didn't have to worry about certain things. It's fulfilling and selfish at the same time. People do these things and act like they're a Boy Scout. I'm not a Boy Scout. I'm not. And it's well known that I'm not a Boy Scout. But I do enjoy taking care of people I love and I do love people. And so I think that people get those things misconstrued.

Sometimes they think they have to be Tim Tebow to be a good person. I say, you can be a good person, have strong views and stand for what you believe in and not take any. And in fact, most times I think you're a better person when you're that person. Agreed. When you're too nice,

it's you could see too nice. And yeah, they see it. Like I like, especially a person that like claims they're very religious. If somebody has to tell me they're religious, I immediately distrust them. You know what I'm saying?

Because it's a veil. Like, oh, well, this, this, this, God, God, God. How about I just be a good person? I don't need you to tell me what you believe in. Absolutely. I'm cool with that. If you're a good person, I'll feel it coming off of you. Energy.

Yeah, so you don't have to tell me you're a good person yeah yeah it's like saying you're humble right yeah i'm super humble whatever bro oh man did you see the uh recent cancellation attempt on andrew huberman no did you see my tweet on andrew huberman no what happened you should read it okay i'll check it out no but basically he got caught hooking up with multiple girls. No, I responded to it. Could you find the boys in here? Yeah, so you should read it. Okay.

You should read it. I'm not trying to f*** this up for edits, but you should bring that tweet up. We'll pull it up. Yeah, so this is how I feel about Andrew Huberman. All these people out there, feel about Andrew Huberman. All these people out there, they see Andrew Huberman. He's giving you the world's best free advice on almost a daily, weekly basis about how to create the best life, the best health, whether it be physically, mentally, emotionally,

whatever it is that Andrew's working on at the highest level. And you watch that information for free and you take and you take and you take and you take. And then you tag some expectation that you have of this man who is tall jacked rich and handsome that he can't have girlfriends well newsflash stop watching this channel then if you're going to hold him to that so you're going to cancel him because he had girlfriends bro that's the most ridiculous thing i've ever heard. Yeah. It's absolutely ridiculous.

And here's another thing too. Like, are you really surprised? Are you really that surprised? This is what I'd say about any man in that situation that you should look at. So anytime you see an individual that's a male, that is handsome, that has influence, that has money, and he is not married, showing his family on the internet. Here's a newsflash for you. There are many women in his Instagram inbox. There are many women at his house. He might be better at hiding it than Huberman or somebody else.

But I'm telling you now, he's not going home to one girl that you don't know about and living this quiet little life that you want him to live. He's got women every pro athlete many of them married or not are doing this so let's not all take it out on huberman and act surprised that huberman has multiple girlfriends because he worked his entire life to get jacked handsome and add some of the best value to youtube that there is shut the f**k up like come on man get real i was so impressed with the way he handled it i mean he didn't even what he did he didn't respond at all and it eventually kind of went away he doesn't owe them a response yeah which is great he does not owe them a response

i feel like cancel culture isn't as strong as it used to be i feel like people are beating it now yeah so i think it's gonna hard pendulum back i think the only time it really hurts is when a platform's lost right yeah that's. That's hard to overcome. Yeah. Instagram, YouTube. Yeah. If you lose one of those, but yeah, it's a blow. You're going to have to go to kick now, man. But kick a streaming though. Yeah. You don't live stream. I don't live stream, bro. You don't like it. I got to do. Yeah. I mean, people spend hours on that. What am I going to do? Play video games? Yeah. How's the construction business doing? Good. Good, man. Yeah. Any big projects coming up? Yeah, man. We're working all over the country, man. I got guys from California and New York. Wow. We're constantly pumping out buildings,

large steel projects. We're buying more and more real estate properties. Not crazy about the debt, but the debt pushes down the cost of the property. Everything's cashflow and I get to get the depreciation against my income. And the way I look at real estate is an insurance policy of wealth. I don't want to be the guy that made a lot of money once and bought cars and spent a bunch of money on lavish lifestyle and didn't secure his wealth.

That would be my biggest fear in life in regards to money. So I'm buying a lot of real estate. We have over 400 doors now. Wow. Even with these interest rates you're buying? Yeah. So a lot of times because of the interest rates, I'll negotiate the deal differently. I'll give you an example. So I bought a deal in Ohio. It was a park, 50 units. And I think they wanted 1.2 for it. And we ended up negotiating them down to 800 and then we got them down to 600. And the real reason we were able to do that is because I always check and see like when their loans coming up. And I think that they bought that property at a time where the rates were

really low. Well, commercial loans, you have five to seven year and then you have to refinance. So I knew they were probably in a position where they didn't, they weren't in a position to refinance. And so we bought the park very cheap, but then we also got them to hold the note. Actually, no, on that one, they didn't hold the note. We did bank debt. But on some of these properties, we are getting them to hold the note. What does that mean? So for example, let's say I go into a park and a guy has a good runway of debt. And he got really good debt when he got it. So let's say, for example, I bought a park in Louisiana, actually.

It was 60 units. And the guy had a lot of runway on his loan. And he had 5% interest rate. So what we're doing is we're paying him interest only to cover his interest. And then we gave him money down. And then at the end of our balloon with him, he gets the remainder. So on the offer, I get, I get to pay him the money down, pay only interest, which raises my cashflow, which allows me to fill the other spots on the mobile home park, which brings my value up. He makes this interest during that whole duration. And then I owe him the balance of the sale price.

And so he actually makes more money in the end and he doesn't have a taxable event. But what that allows me to do is take the extra cashflow and make the park worth more money. So it's a win-win. I love that. Seller financing, right? Yeah. Seller financing. Yeah. Yeah. I'm doing that right now in a house. Yeah. Yeah. I actually, my house in Louisiana, same thing is they got put the house on the market and it it's, he had redone it with Trump's interior designer. Wow. And so he put a bunch of money into it and it's a nicest, it's the nicest

house in the nicest neighborhood in that little small town. Like it's like, I'm not trying to brag about it, but it is very nice. And you'd have a hard time finding people to buy it. And so we'd already dropped the price 200 grand. And so I looked at the house with an agent from Zillow and I was leaving the neighborhood. And one of my buddies called me from Edward Jones. Actually, I've been investing with him since I was 25. I was the best man in his wedding. I've known him forever, high school. And he told me how many people that I went to school with lived in that neighborhood. And I really wanted the house. And then he told me who owned it.

And I was like, man, I have that guy's number, actually. I've never met him, but I have his number. So I called the guy and I said, hey, man, I want to talk to you about your house. And I could tell he was getting defensive because so many people had tried to get them to drop the price of the house because of where interest rates were. And I said, Oh, let me stop you right there. I'll pay your price, but I want you to hold the finance in for me for five years. So he's holding it for me 5% for five years. And I gave him 300 down on the house.

He's holding at 5% for pop five years, which makes my notes substantially smaller and it's a good deal for everybody. So seller finance is a very creative way to protect yourself. Yeah. pot five years, which makes my notes substantially smaller. And it's a good deal for everybody. So seller finance is a very creative way to protect yourself. Especially in a high interest rate environment, if it's an asset, you want cash flow. See, that house is not an asset. It's a liability. I don't use that house to make money. I think where most people get that wrong is that they're told that a house is an asset, but it's not. It's not an asset. It's definitely a liability. A cash-flowing trailer park or my apartment buildings, those are assets. They spit out cash flow. They give me

depreciation against my income. They're assets. House is not. But it doesn't mean that if you're in a situation where you do want to buy a single family house, maybe you have a family, you want to get them in the right neighborhood, you want to make sure they're safe. So you do have to buy this liability, let's say. But it doesn't mean you can't get creative around the deal. And I believe that people that are really going to be good at real estate, they're always in the market. They're always doing deals. And they just have to get creative around the ways to make those deals happen. Absolutely.

So back to that deal in Ohio. We bought it for $600. We raised the money for the property. So I'm zero in money. And it's cash flowing like crazy. Wow. Yeah. So what we were able to do is reduce the purchase price enough where the bank debt did at, I think it's 7.5% doesn't, doesn't really hurt us because it's on a much smaller amount of money. And then we raised the down money. And so we're paying him out of prep on the property.

But when you understand how the capital stack works and you do the math and you do your due diligence to make sure the property is doing what it says it's going to do, and then you see all this upside that you could add value to the property, it becomes a very simple math problem. People get in their mind like overly, I guess that they hear all these crazy terms and words like net operating income, cap rate, debt service, the cycle, all these different things. And it overwhelms them a bit. But once you understand those terms and those words, it really becomes quite clear that it's a non-emotional decision. All numbers. It's all numbers. And it's like third grade math. It's not that difficult. You just must understand it first.

And that's why a lot of times in many industries, very simple things like net operating income, for example. Net operating income is nothing more than gross profit on the property. It's income minus expenses. Boom. Profit. Let's call it net operating income. That sounds impressive.

You know what I'm saying? Yeah, yeah. And then it's like debt service. Oh, you mean how much it costs to borrow the money? And so I'm coming out with a real estate course. I hate to plug, but I'm going to. I'm coming out with a real estate course. A buddy of mine, Chris Rude and I are going to create a group called Allies, where we teach people everything from wholesaling to flipping to buy and hold single families to buying large commercial properties and how each of those can show up not only in the life cycle of your career yeah but

also inside a cycle see for me right now i see people building and i'm like interesting interesting place in the cycle to be building because the the cost of construction debt. Seems like it'd be quite expensive to build right now. And with inflation going the way it's going, who are going to buy these houses with these loans at seven and 8% people and in an environment where just a few years ago, everybody refinanced their house at a very low interest rate. Sometimes in the twos, they refinance their house. So who's going to buy these houses, guys? Where are you doing each individual part of real estate in the cycle? And are you looking into the future to see whether that's going to work out in your best interest or not?

And I'll give you a great example of that. Yesterday, I was in the truck with Bradley. We're on the way back to the hotel. And he was telling me about this friend of his that he has. And this guy has built millions and millions and millions of square feet of storage space. And he stopped building about two years ago. And he's seen everybody go flood the market because they saw him stop building as if they thought he was done. No, he wasn't done. He didn't want to build his buildings in an environment inside the cycle of debt that we're in

that has a higher construction cost, higher cost of materials, and a situation where he could build that building and it could sit empty because of where the economy is. You have to understand where you are in the cycle and whether you're going to get short, fast money, medium kind of money, or long range money. And if you don't understand that, you can get wrecked. And a lot of people got wrecked in 2008 building too many houses. They had a bunch of houses on the ground. Nobody could buy them. There was all these subprime mortgages. Now we're in a situation where a lot of people's mortgages are good. And so it's not like 2008, but we're still at a certain place in the debt cycle. And so that's what we're going to be showing people

how to do in allies. But as far as real estate goes, I think you can always find a way. You might have to change how you attack real estate or what model you're using. But nonetheless, it's always a good time to be in the market because when it does get good, you're going to have a saturation of those contacts. You're going to be still connected to it. You're going to understand what's going on in the streets, in the neighborhoods and the thing, like the interest rates and where things are. And so for that reason, I think it's always good to be in the market, even if you don't buy as much. Yeah. It's been here forever. So it's one of those assets that you can't argue with. It's a good thing. And look, don't take my word for it. Look how many people are coming from overseas and buying American property, houses, land.

Watch the people that are big money. Watch what they do. You know, like one thing that I think about a lot is if I see a Starbucks, I think to myself, if I had any business that could compete with Starbucks, why would I try to do my own market research when they're the juggernaut of knowing exactly where to put a coffee shop? If I had a business that was like an off business of another business, like let's say there was a car dealership or something of that nature why if i had an oil change company but it was a big car dealership that i knew that i could trust to put it in the right location i would definitely want to be near them changing tires doing oil all these different things or whatever that might look like so it's like a lot of times you can actually learn a lot from the

people that have already dominated the industry yeah even if you're a subsidiary lower type of business like an like an off-pitch business of that business, a lot of things out there are in plain sight if people are willing to just stop for a second and use the common sense part of business to see it. 100%. So your course will probably be out when this releases. So where can people find it and learn more about you? Yeah. So I think the best place to go is Justin Winn Waller on Instagram, J-U-S-T-I-N, Winn, W-I-N, Waller, W-A-L-L-E-R, seven. And then we also have a daily newsletter. You go to justinwynnwaller.com where I'm putting out information

like we talked about today, whether it be business or things that can help you change your mindset and look at the world through the lens that you want to while you're on your mission. Boom. We'll link below. Thanks for coming on, man. Awesome, man. Love it. Every time. Thanks for watching, guys. See you tomorrow. Home ownership is your gateway to long-term financial stability. And in the St. Louis area, Guild Mortgage is offering up to $6,000 to help you buy a home. Guild's gateway to home ownership assistance can be used with most mortgage programs,

even down payment assistance programs. Our St. Louis community lending team is here to help you apply. Go to guildstlouis.com or call 314-238-0174 to get on the path to home ownership today. Guild Mortgage Company, Equal Housing Opportunity, NMLS number 3274.