Digital Social Hour - Why We Quit Our Jobs: The Real Story Behind Our Success | The Makeshift Project DSH #713

Episode Date: September 10, 2024

🎙️ Why did we quit our jobs and dive headfirst into the world of content creation? Join us on the Digital Social Hour with Sean Kelly as we reveal the real story behind our success! 🚀 In this ...episode, we dive into the bold decision to leave our day jobs, the thrill of going full-time on YouTube, and the rollercoaster of emotions that came with it. Discover how we built our channel from humble beginnings in a Jersey basement to reaching billions of views! 🎥   Don't miss out on this engaging conversation packed with valuable insights from two self-made content creators. 🤝 We discuss filming in New York vs. Jersey, navigating the wild world of social media comments, and our future plans for expansion. Plus, we touch on some juicy topics like cloning conspiracies and the ever-controversial question of what's considered cheating. 😲   Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join the conversation and become part of our growing community! 💬   #InfluencerMarketing #HowToGrowYourYoutubeChannel #ContentCreationTools #ContentCreation #ContentCreator   #SocialMediaMarketing #YoutubeGrowth #HowToBecomeAnInfluencer #SocialMediaGrowth #ContentMarketingStrategy   CHAPTERS: 00:00 - Intro 00:25 - MakeShift Concept 04:40 - Reading Viewer Comments 12:32 - Favorite Social Media Platforms 13:11 - NBA Playoffs Discussion 17:04 - IQ Tests Analysis 17:40 - Cloning Technology 22:17 - Who's Better at Basketball? 24:45 - Other Sports Participation 27:08 - Live Streaming Experience 30:39 - Future Podcast Plans 34:37 - Final Thoughts and Wrap-Up   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com   GUEST: The Makeshift Project https://www.instagram.com/brianconz/ https://www.instagram.com/zach_misischia/ https://www.instagram.com/makeshift_project/ https://www.themakeshiftproject.com/ https://www.tiktok.com/@themakeshiftproject www.youtube.com/@Makeshift_Project https://open.spotify.com/show/5492NwOmrWaGZHJcZucKOj?si=275321b4a01e4dfe&nd=1&dlsi=0d8935c55f1f4b75 https://podcasts.apple.com/us/podcast/the-makeshift-podcast/id1595993905   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 She has known these people for like eight plus years. And I mentioned in that clip that I was like, oh, my girlfriend slept in a bed with other people. And people are roasting me, calling me things that should, I don't think I am. I don't identify as. Cause I said, it's not cheating. I was like, no, it's fine.
Starting point is 00:00:16 Like, what do I care? Nothing's going to happen. And yeah, the comments weren't so friendly. The person was hosting like eight people. There's not enough bedrooms. It's like, I'm going to sleep on the couch. I'm like. All right, guys.
Starting point is 00:00:27 Back on the digital social hour. We got makeshift project here today. Brian and Zach. We're in New York in your hometown, guys. Thanks for having me. Yeah. Or thanks for coming on, I guess. Thanks for having us.
Starting point is 00:00:34 Yeah. And we're Jersey. We are Jersey. We are Jersey. We get categorized into the New York social media influencers. Okay. Which is fine by us. We represent New York.
Starting point is 00:00:43 We represent New York and New Jersey. I'll take New York content creator. I'll take it. Yeah, I'll take it. New Jersey doesn't have as much of a ring to it. Doesn't have that audience, right? Yeah, I grew up in Jersey too. Did you?
Starting point is 00:00:54 Yeah. Where? Bridgewater. Okay. Yeah. Okay. So people say Central Jersey doesn't exist, but what do you guys think? It definitely exists.
Starting point is 00:01:01 Thank you. Of course it does. Thank you. Because everyone gives me shit. Well, pork roll. You're pork roll. I'm pork roll. You're pork roll. We're all pork roll here thank you even though he lives in jersey city now i like jersey city too i lived there for a few months it's nice where at uh
Starting point is 00:01:13 liberty towers okay i still say pork roll when i order there though yeah that makes sense yeah a lot of the menus up here still say pork roll so therefore it's like i think we're winning the war absolutely that's what i'm saying so you guys film in new york though or jersey we film in jersey and central jersey in my parents basement wow humble beginnings it's very makeshift that's why it's called yeah it's makeshift beginnings and humble current current times well you guys just left your job though so we did that's the next step i feel like we did yeah uh yeah it's been it's been a ride it's been a ride if we ever do get a professional studio somewhere, I think I want that makeshift feel in it still.
Starting point is 00:01:48 I still want to feel like I'm in the basement. I do too. Kind of like this feel. I like the background with your interests and everything like that. I just don't want it to look too professional. I want to look like we still put it together and crafted it. I completely agree. So you guys will never go Hollywood then?
Starting point is 00:02:03 No. I don't think so. We're not built like that. Even when the starts coming in we'll we'll take the money but we'll keep it uh we'll keep it humble yeah keep it makeshift how scary was that decision to both quit um so i don't think i think over time it got less and less scary um we started the channel probably what three and a half years ago now yeah um and i think it was always a dream to go full-time and then over the years we started getting some more followers getting more views getting more money which really helped us and then over the past probably year uh we took the going full-time serious and then the money we got some more money and more views and more followers,
Starting point is 00:02:45 and it started stacking up. And every month it became a little more and more realistic as time went on. And we finally hit a point where we both were like, all right, we can do this. We can satisfy our bank accounts, and we have enough followers, and we feel comfortable going full- time rather than working two jobs. And we made sure like six months out, like we said, cause you know,
Starting point is 00:03:08 I was waiting for my bonus at work. Hopefully my prior. No, but you know, so once that timeline was set for like March or April, I'm doing everything that we can six months prior to be able to like schedule and make sure that we are getting sponsorships. We're maximizing revenue on platforms and you know,
Starting point is 00:03:26 we have an opportunity to go full time and feel comfortable doing it. We kind of took all the steps to do so. Yeah. It, um, it, it worked out. I love that. And I can't, I can't believe it's just you two. We were talking earlier. I mean, you guys have gotten billions of views, just you two, no editors or anything. Yeah, no editors. Um, I edit. So the editing flow kind of works. like i edit all the short form content which is now we try to do six short form videos a day we started out with one video a day back three and a half years ago then we made it three videos a day then we made it four then five and then we went
Starting point is 00:03:56 full time we're we're trying to do six we've had a ton of events and stuff that we've that have hurt like the amount of videos a day but we we really do try to keep up six videos a day um and then zach edits all the long form videos pretty much like the podcast the tier list the draft stuff like that and then i'll edit the vlogs whenever we shoot vlogs or outside of the studio stuff but we have a nice flow going yeah i love it and it's such simple editing it's nothing crazy but it's pulling massive numbers yeah it's nothing crazy at all i i like to think of it as like very dumbed down content not that the content's dumb but it's very like easy to watch it's like very easily ingestible and the edits are like very self-explanatory you watch the first two seconds you know exactly what
Starting point is 00:04:40 you're getting absolutely do you guys ever read the comments? Because some of them are hilarious. Some of them are hilarious. I just saw the video where you took off your hat and the top comment was like, I didn't know he was bald this whole time. Oh, man. Oh, yeah.
Starting point is 00:04:54 I don't even want to bring it back up again. Instagram one. Do you think it's cheating if your significant other sleeps in a bed with someone else? Sleeps in a bed
Starting point is 00:05:02 with someone else. Now, there's some context. I edited this video for Shoreform. I've only edited like 10 short form videos ever and i edited it i don't know why you voluntarily keep bringing this this is like a conversation i don't know go for it it's gonna be very clippable she's known these people for like eight plus years and i mentioned in that clip that i was like oh my girlfriend slept in a bed with other people and people are roasting me calling me things that should i don't think i am i don't identify as okay um because i said it's not cheating i'm like no it's fine like what do i care nothing's gonna happen and uh yeah the comments weren't so friendly there's context i
Starting point is 00:05:39 mean my girlfriend of eight years has a gay best friend so i wouldn't mind that but i don't know your situation yeah that's a little different though i think it's a little different if the guy's straight then that's kind of weird to me they like they went out to hawaii there's so much context they went out to hawaii and like the person was hosting like eight people there's not enough bedrooms it's like i need to sleep on the couch and like i don't know i just got but yeah so we do go through the comments sometimes we used to go through the contents way the comments way more than we do now now we get a ton of comments
Starting point is 00:06:10 not that we didn't get a lot of comments before but i think in the beginning we were way more like uh sensible to the comments and like we read everything and took everything to heart but now it's kind of just like i don't think i've read comments other than that video because they were hilarious and the bald comments other than that i don't really I've read comments other than that video because they were hilarious and the bald comments. Other than that, I don't really read comments. We laugh at them because it's funny to me. My brother was trying to get into TikTok a little bit
Starting point is 00:06:33 and he posted his first video and did a top five piano intros. And got not even towards him but towards people not agreeing with the list and he got offended by the content. And I'm like, you just can't look into that and stuff at all you need to just look past it and like just laugh at it and joke about it and like sometimes lean into it so like i brought it up on this podcast like i brought it up on our last podcast and we dropped the gap it's fine you know
Starting point is 00:06:56 it's it's something that we find funny and um no matter how much people attack us for it or if they agree disagree yeah that's all good stuff yeah lists are hard no one's ever going to agree with your list you know that's your list controversy and all of the lists that we find are online from different sources so not it's very rarely our personal lists but it's all online on all these different websites so it's not our list it's all credible sources credible yeah with quotation marks you have been doing a list of top five states, right? Yes. Did you finish that one yet? I know it's like by the week.
Starting point is 00:07:29 We haven't yet. We're on the top 20, 15? Yeah, there was 20 states left, and now we're removing another five this Thursday. And then following, we haven't shot the last 15. So we got 15 left. We got three more podcasts until it's end. Okay. Did you do top five cities? No, we haven't shot the last 15. So we got 15 left. We got three more podcasts till it's end. Okay.
Starting point is 00:07:46 Did you do top five cities? No, we didn't. I think top five cities to live in we've done. Oh, yeah, yeah, yeah. Which that video did really well on Instagram. It's actually funny because like YouTube, Instagram, pretty different audience than our TikTok. Our TikTok's like 70% US.
Starting point is 00:08:03 And like we're actually pretty international on those other two platforms, like about 50-50. And so anything with states, like geography, a lot of food content does really well on Instagram and YouTube. TikTok will usually kick also,
Starting point is 00:08:17 but that's the content that we see do really well on those other platforms. I feel that. What was the first video series that really took off that you guys remember? So, well, if we go back way to the beginning, our first video ever,
Starting point is 00:08:31 well, our first video ever was an intro video. Our second video ever was a bracket video, which was like the classic brackets of, and we did it with video games. So I think the first video, what was the matchup?
Starting point is 00:08:41 It was Fortnite versus Portal. Yeah. Both great games. Yeah. Both great games. Which you would think Fortnite would clear in that one, but people were angry about Portal. Really? Yes. The cake is a lie. That's surprising. It was controversy.
Starting point is 00:08:54 That video did really well. It got like 200,000, 300,000 views in the first couple days. We were like, wow, this is insane. We gained like 5,000, maybe 10,000 followers after a week or two. Then we went along and finished the bracket. So that was the first thing. And then there was a bunch of different series
Starting point is 00:09:10 that really clicked for us. The Who Am I's, we were guessing people's net worths that that did really well because a couple of people that we actually guessed the net worths of, won't mention names, commented on our videos and were like pissed off because the net worths were inaccurate but it's like we're not saying your net worth we don't know your net worth we're
Starting point is 00:09:30 just getting it from google say the way say the names little baby oh he was pissed yeah tanimojo yeah yeah what was hers it was like at like five million and she was like okay oh she makes way more than that yeah i'm sure i got some insiders on that one i'm sure she does i'm sure she does um her of pulls out a year yeah i'm sure it does i'm sure it probably pulls it in less than a year um but yeah there's a bunch of different series that did really well and we always try to like adapt and make new series every time we do a new series it does really well because it's just unseen content before yeah um but yeah we try to make new series like every probably week that we shoot wow every week there's a new series new a new style of video i would say a new different yeah every podcast or
Starting point is 00:10:14 two and it's it could be like like we'll have a conversation here or with one of our friends and something will come out and i'll be like okay wait i can actually twist that into idea like my mind is always in that process of like would this make good content and our podcast is really just two guys who've known each other since first grade hanging out wow so when we you know either talking to each other or talking with our friends or family and stuff like i was down visiting my family um or i saw my family this past weekend at a wedding got like three content ideas it's like you you're talking to them they come up with something, they give you ideas as well.
Starting point is 00:10:46 And like, you just always have to be in that mode. Like, let me write this down and it can make good content. So got it. I think our podcast is the epitome of two guys that were friends for life and just said, and said,
Starting point is 00:10:57 what we talk about could be a podcast, which is every group of guy friends you've ever met. They said, we can start a podcast. And we just went along and tried it. And we actually, it actually ended up working out. But I think that pretty much anybody can do it it's we're not special here we just are consistent and we edit well and we have grown our i guess talents with
Starting point is 00:11:15 speaking a little bit over the years but yeah i think it's pretty generic yeah and we we failed at a few things before in the past i mean mean, like I had a golf Instagram channel. You were trying a t-shirt line or trick shots. And we're like trying to do all different type of stuff separately. So when we decided, and he texted me about it, and he was like, let's do this. Like, what happened to it? Why didn't we run with this?
Starting point is 00:11:39 And I was like, I don't have time. I'm trying to do this, this. I was always kind of bouncing around. And four hours later, I texted him after saying no. I was like, okay, let's do it. We filmed the next first video that week, posted it, 500,000 views. I was like, oh, wow.
Starting point is 00:11:53 I'm like, I guess we got to keep doing this. This is a good idea. Worked out. Yeah. So something that almost didn't happen or it wouldn't have been me, I'm happy I came back on board. You guys must be one of the most viewed TikTok accounts. That's a great compliment. No, for real. Because 2 came back on board. You guys must be one of the most viewed TikTok accounts. That's a great compliment.
Starting point is 00:12:07 No, for real. Because 2 billion just on YouTube. I don't know how much you have on TikTok. I wish they counted it like YouTube. We had someone pull last year, and I think it was pretty similar numbers. Wow. Which was great. It's definitely more on TikTok, though.
Starting point is 00:12:18 Because we've been doing it longer on TikTok, and our following has been higher for longer than YouTube. But YouTube has kicked up. I mean, YouTube is pretty consistent as well. So is and now Instagram is trying to chug along and catch up. But we'll see where that goes. What's your favorite platform? I like YouTube. OK, I like YouTube because it's like it's there's so many different things you can do with it, like the long form. We really want to get into more long form videos, and we have started doing that. We did some basketball videos. We're going to start doing golf videos,
Starting point is 00:12:48 but I think we're going to double down on basketball videos. We want to get outside the studio and do challenges between me and Zach or me and Zach versus another two others, whether it be a podcast or two influencers or just two guys on the street. We do want to get outside of the studio, but i think youtube is the best because you can really do anything you want on there and anything could succeed if you do it right agreed i'm on the same page speaking of basketball who you guys have
Starting point is 00:13:13 winning the playoffs who do you have that's a crazy question i actually have or i mean everybody saying the celtics who do you have say who you have what do i actually have the knicks the new york there's no way thank you no i mean be confident i don't actually think they're gonna Who do you have? Say who you have. Who I actually have? The Knicks. The New York Knicks. There you go. Thank you. Be confident. I don't actually think they're going to win. I got like a 5% chance of winning. Everybody's saying the Celtics, but I always like the last few years,
Starting point is 00:13:33 I feel like everybody said the Celtics. No, I think the Celtics are winning the NBA championship. They're too good. They're too good. They do have a cakewalk. They have a cakewalk, and then they'll probably play. Wait a minute. Wait a minute. The Knicks advance. It's not going to be a cakewalk. To be cakewalk and then they'll probably play wait a minute wait a minute the knicks advance it's not gonna be a cake to be fair the knicks are injured they're hurt
Starting point is 00:13:50 they're hurt don't get them started we talked about on the podcast yesterday he almost went ranted for 10 minutes about it if they were healthy i think it'd be a good series yeah i completely agree which is what makes me excited for next year if they re-sign og yeah they should um i need one more guy they need a bench player. Do you think they're better with Julius? I said no. I say no. I say they're not better, but they could
Starting point is 00:14:13 be the same team, but I don't think they're better, but they could be worse. I think they're the same. That's where I put them at. I don't think they're worse, because when he's playing well, the team... Keyword. Yeah, he's streaky. Yeah, I mean, he started the season off horribly. I was like, and everybody was out on him, wanted him traded.
Starting point is 00:14:29 I feel like whenever that stirs up, he plays well for a long period of time. So middle of the season, I mean, he was cooking up. And once I got OG, they had the three of them there for a few games, and they didn't lose. So do I think they'd be better? I mean, probably a little bit worse defensively. But offensively, I think having an extra guy. I mean, you talk about having an extra scorer.
Starting point is 00:14:50 Randall could be some sort of form of that. Fair take. Take my sweatshirt off. It is getting hot in here. I was sweating on the way here, man. Oh, look at that. Oh, what is that? Oh, he's been working out.
Starting point is 00:15:03 The new merch. The new merch. Oh, I like that. Who, he's been working out. The new merch. I like that. Who designed that? Me. Wow. You guys really are guerrilla marketers. That's everything. Bootstrapping. I like that. We don't like sharing money with other people.
Starting point is 00:15:16 No, we've had some opportunities in terms of the investment front and look and see and trying to scale and grow it and definitely want to use our own revenue rather than sourcing from someone else to be able to hire scale and grow it and definitely want to use our own revenue rather than sourcing from someone else to be able to you know hire people and get it editors etc um but we're open to everything i mean the thing we said from the first video was that let's see where this goes and we'll figure it out yeah um we kind of do that from like a business perspective too it's
Starting point is 00:15:39 like we listen to every every every opportunity we have we hear them out yeah and we have a general direction of where we want to go, and there's a few different paths, but definitely want to evaluate everything in the moment rather than just say, like, okay, this is the direct path. So similar to Mr. Beast's strategy, because he's been offered crazy money, but he won't take it. Yeah, and we haven't been offered the same money.
Starting point is 00:15:59 I wish. But he did comment on your last video. He did comment on our last video. That was big. He never took an IQ test. Listen, we would love to do a video with Mr. Beast. You guys should all take an IQ test. We should.
Starting point is 00:16:11 That's what my comment back to him was, like, come on the pod and we could take one together. I think it'd do great numbers. Yeah. Well, obviously. But I'm saying for him, I think it would do pretty good numbers. Who do you think would get the highest IQ out of you three? Probably him.
Starting point is 00:16:27 Probably him. And then between me and you, who do you got? Ooh. Probably, see, you were smarter in high school, but you really don't have a lot of common sense sometimes. Sometimes. Sometimes. Sometimes I have, and I figure it out.
Starting point is 00:16:41 I mean, I feel like I'm the business guy. I agree, and I think, yes. I'm more school smart you're more common sense smart i that i think so so school smart i get the iq test is that if that's accurate then yeah i don't even know what i yeah i would wonder if school smart translates to iq test yeah i wonder because school smart is like just memorization right yeah it's not really practical like what are the questions on an iq test i also don't know how accurate IQ tests are. Are they accurate? To some degree. As it goes up, your income generally goes up until the genius level.
Starting point is 00:17:11 Then it dips because geniuses get in their own head too much. Interesting. You want to be gifted but not genius if you want to make the most money. Interesting. I think about a lot of things. I overthink a lot. Maybe I'm a genius.
Starting point is 00:17:23 Everybody. I always say that you can't say you're a genius if you say you're a genius you're not a genius fair i agree west well he might be but he might be but if my theory is correct then he's not a genius oh god some people think he got cloned have you guys talked about cloning ever no really what's this cloning theory i had the founder of the matrix on my podcast she wrote the book 30 years ago that's awesome yeah oh that was the clip you have that pinned on your oh that was billy carson oh different one yeah different guy he's cool too but um no she said a lot of celebrities are cloned that's crazy she said
Starting point is 00:18:02 shaquille o'neal Kanye, a few other big ones. Why does she say them? There's like compilation videos of weird eye twitches and ear things. And she just said, so what's the theory behind it? So why are they cloning? They, they speak,
Starting point is 00:18:17 they spoke out against certain people and they clone them to silence them. Clone them to silence them. Yeah. This is mind blowing. I i gotta dive deeper into this oh my dad's gonna eat this up what does your dad do uh he owns a business but he's not nothing close to this kind of stuff like totally different uh he owns an equestrian business oh yeah he's just into conspiracies he loves he loves conspiracies so does my mom they love diving deep into it my dad wants to have
Starting point is 00:18:46 My dad wants us to do an episode With him and his guy friends While they're having happy hour in my basement I think it would be great I will say because my friend clones his dog I think it's possible to clone a human Yeah you could like they've done Like what was the they used to
Starting point is 00:19:02 Do like lambs yeah that's where they started Because they were like testing to make sure they Could do like lambs yeah that's where they started because they were like testing to make sure they could do it and then they cloned their dog yep he right before the dog died they took a piece of meat out sent it to some country paid 50 grand same dog acts the same way everything personality's the same yeah personality's the same do you think that like brains like am i gonna if i get cloned am i gonna know i'm cloned like no that's a bold statement me yeah that's just like a different version of myself that's trippy i think it's me that was a deep thought there's wow so you think the dog
Starting point is 00:19:30 knows it got cloned now let's get an iq test that was pretty good i like that thought i wouldn't clone my dog would you guys nope because i don't have a dog i don't have a dog either but you know i wouldn't i wouldn't yeah i feel like it's there for the moment. 10 years, whatever. It ruins the appeal. It's like you develop a relationship with somebody and then the reason why you love that dog is because you're not going to be with that dog forever. Now here's the real question.
Starting point is 00:19:57 Now you got me thinking. You ready? I get hit by a bus tomorrow. You cloning me? The podcast would be different. For business? Can I use it as a bus tomorrow. Okay. You cloning me? Hmm. Oh. The podcast would be different. For business? Can I use it as a business write-off? You could write it off for the business.
Starting point is 00:20:13 I was more so concerned about your friend. Like, this is your friend. No, but like, is the clone going to be you? I don't know. I don't know. It would be exactly him, yes. You would also be Bob. Sure.
Starting point is 00:20:25 Wow, he'd do it. Well, if you're watching this cloning company. Can you clone me back with hair? Can we get some sort of... Because then they would know it's not you. You could get hair surgery. I can. Turkey, right?
Starting point is 00:20:37 Turkey. I'm doing one of the sprays. Yeah. And it's coming back a little bit. I love his honesty. That's a good friend right there. You've got to be honest bit it's like you know what this is never gonna i'll do it oh gosh i'll do it here i still got the mic this isn't gonna come back that's not gonna happen yeah this is my family hairline unless you get hair surgery unless i get hair surgery but the back
Starting point is 00:21:01 oh the back's not bad. And it's because when I do it shorter, it's better. But as it grows out, like I can't grow it out this length. I'll look like a fool. Big Mike from Impulsive got that surgery. Yes, I remember watching that when he got it and he said he went to Turkey, right? Did it? Yeah.
Starting point is 00:21:21 And it looks pretty good. Yeah, it looks great on him. I think it's solid. You know what? I feel like I got a him. Yeah. It's solid. You know what? I feel like I got a good bald head. It's a great content opportunity. No, I'm not for content. To go to Turkey and get a hair transplant?
Starting point is 00:21:32 I can't. They would comp your whole plan, by the way. I've been offered stem cells. I've been offered all sorts of treatment. Free hair transplant, Zach. Now we're talking. Yeah. I didn't know that.
Starting point is 00:21:43 You guys are in a position to get whatever you want for free. I don't know if you know that. Hair transplant for free. Yeah. Send me the contact. I got you. We'll think about it. Are we going to Turkey?
Starting point is 00:21:51 If you want to go to Columbia for stem cells, I got you. I am Colombian. Oh, yeah? I got family in Columbia. Oh, might as well get out there. We can meet this out. Yeah. Medellin.
Starting point is 00:21:59 That's where it is. I actually know. Yeah. Now we're here. Now we're talking here. Because my mom's uncles, they're also doctors down in Columbia. Medellin. Yeah. Now we're here. Now we're talking here. My, cause my mom's uncles, they're also doctors. I'm down in Columbia.
Starting point is 00:22:08 I'm at a unit. Okay. Maybe they know who you're talking. Maybe, maybe it is then. Yeah. Maybe it's my uncle. It might be your uncle that I know.
Starting point is 00:22:13 Yeah. That I'm contractually obliged to. Who's better, who's better at basketball. So this is a complicated question because we play two different, totally different games. Zach is more of the hustle type rebounder in the paint player. He can play outside the paint and you can bring up the ball.
Starting point is 00:22:33 You're like a stretch four. Pascal Siakam. Pascal Siakam. That's my comp. If I've got a mid-range game, the three-pointer can be there. Down low, post moves when I'm playing often. People who are slower than me but taller than me, I can get around because I'm decently quick.
Starting point is 00:22:49 But people who are quicker than me, usually a little bit shorter, and I can go over. Got it. I feel good down low. Yeah, you are pretty tall. My game's a little bit slower. My game's a little bit slower but more technical. And I'm lights out from mid-range.
Starting point is 00:23:04 Mid-range is my game. My little fade for mid-range oh mid-range is my game my little fadeaway mid-range shot um i shoot the three occasionally that's my new comp for you i don't hate that at all because we used to say luka donchic because but i don't have the three i have a three-point shot but it's not as good as luka but i play similar to how slow luka plays i play like that but i like the margar Not the most athletic, quick, beat someone off the dribble. I mean, I'm not necessarily easy. I'm not fast. I'm quick.
Starting point is 00:23:31 Crafty. Crafty. But in a one-on-one setting, have you guys ever played? We haven't. You're going to have to tune in for it. Yeah, we've got to film that. We're going to do it. We might do it this week, if not in two weeks.
Starting point is 00:23:40 Okay. Do you ever film basketball content? I do, but I'm not good enough to post it. So do you got just how many cameras you got? What's going on? We got two cameras. Two cameras? Yeah.
Starting point is 00:23:52 That makes sense. We'll get people to come and film it. But yeah, I'm looking forward to it. Yes. We played in, he used to host a tournament in his driveway every year. Oh, yeah? Wow. And guess who the champion was?
Starting point is 00:24:01 It was you? Five out of the six years. One-on-one tournament? Two-on-two. Okay. Two-on-two? Two-on-two. The rule was one player could play high school, the other player couldn't be a high school player. So we were the high school players on our team,
Starting point is 00:24:15 and then we teamed up with two other people. AJ got bullied by Nick. He got bullied. That's how I started in the driveway, man. That's where it starts. That's where it still is. That's where it still is. I think anyone can, like, if anyone came to my driveway, I think I's where it starts. Oh, yeah. That's where it still is. Yeah? That's where it still is. I think anyone can, like, if anyone came to my driveway,
Starting point is 00:24:29 I think I could beat them one-on-one. You don't have a driveway. Well, yeah, I don't have a driveway anymore. But, you know, it's like something about the home setting. Yeah. Like, if we host that tournament at my house, maybe it's a different story. I'd be legendary.
Starting point is 00:24:41 No one's ever done a driveway basketball video. Well, it's going to happen. It's 100% going to happen% bring back the tournament from high school what other sports you guys play uh i played basketball and football i did basketball baseball no pickleball i really want to get into pickleball i love i so i started playing tennis not seriously just to just casually with my girlfriend um but i would love to play pickleball i would love to get into it my family down they live in florida so they're playing pickleball like every night now um so when i go down there i play and then sometimes occasionally up here in like hoboken i'll get something going but i'm not an
Starting point is 00:25:16 avid player but and then big golfer oh yeah we just we just came back from a golf trip oh yeah um yeah it's it's so much fun he got me into golf two years ago and i've been playing ever since he's been golfing for a while wow since i was like 13 so he's definitely better than me at golf that's probably the most useful sport to be good in yeah in business that's what and i'm happy i started at a young age my like biggest regret in life is i didn't pick up a golf club when i was like five whoa that's your biggest regret in all of life no because it's just frustrating that is a privileged answer but what it is it's it's it's a frustrating sport but also like when you play well it's so satisfying i feel like so and i'll make the comparison to bring it back to the content of the business world right so you post some videos you've reached on viral 15 20 million
Starting point is 00:26:03 views on a video you You feel great, fantastic. Once you start dipping down from that, you want to chase that higher up. I've seen the peak of the mountain. I'm coming down a little bit. I want to reach the next peak. Same thing with golf. When I shoot a great score,
Starting point is 00:26:17 I guess I'm really happy in that moment. Then once I start pulling back, the better you get, the more frustrating it gets. That's why it's addicting because you just want to chase the best version of yourself that you've been. Right. It's like Fortnite. When you get a 20-kill game, you just want it again.
Starting point is 00:26:29 I've never won a solo game. What? I know. That's another content idea. At least I'm honest about it. I could lie and just say, yeah, yeah. Okay. Well, play with me, and we'll win duos.
Starting point is 00:26:38 Deal. Yeah. I'm top 5,000 in the world. Really? Yeah. Which is decent, actually. It sounds not that good now that i said it but that doesn't no that sounds amazing there's like millions and millions of players yeah do you
Starting point is 00:26:50 all right we're playing your builds i do no build no build fuck that dude good those kids are sweaty that's crazy that's that's crazy my brother's computer what do you guys play on i play on xbox okay but my brother's a big gamer. He plays Six Siege now. Rainbow Six Siege. It's what Jinxie plays and all that. What do you think of live streaming? Is that something you guys would ever consider? We would love to get into live streaming.
Starting point is 00:27:17 We want to start getting into some gaming or some challenges live stream. Kind of like Jersey Jerry at Barstool. How he did the hole-in-one challenge. Not stopping a live stream until he hits a hole-in-one on a simulator. Stuff like that, I think, would be, like our audience would eat that up. We would love to get into that kind of stuff. Gaming, challenges, and then 2v2 or reacting to things live stream would be,
Starting point is 00:27:38 I think, would be great. I want to bowl a 300 on a live stream. Whoa, so you're nice at bowling. I'm pretty good. Like a 190, 200 average. Damn. Yeah, which I've gotten decently close. on a live stream. Whoa. So you're nice at bowling. I'm pretty good. Like a 190, 200 average. Damn. Yeah. Which I've gotten decently close.
Starting point is 00:27:50 Set like seven straight strikes to start a game and then spare it and then had like another turkey. But if we do a live stream, you just reset it. Like say, like once I don't have it,
Starting point is 00:27:58 reset the game. Right. Yeah, yeah, yeah. Just reset the game. Have you ever done it off like a 300? No. Okay.
Starting point is 00:28:04 My eyes says 271. That is crazy. And then we got to do a hole in one challenge. Oh yeah. But we would love to do a hole in one challenge on a live stream until we hit all one on a real par three. Like not on a simulator on a re if we could like pay or like get, we shout out a golf course or something.
Starting point is 00:28:20 And then the win, the win in Las Vegas. I could set that up. Actually, I don't know because people pay a lot. They might be pissed at you guys. Shut down one. Well, that's the big thing. It's like, I think like
Starting point is 00:28:30 people will be open to it but they shut down the course. Yeah, because that course brings in so much money. Did you guys see the Barstool free throw live thing? Yes. That was cool.
Starting point is 00:28:38 Yeah, that was awesome. 77 free throws in a row. We want to do stuff like that, like the Barstool stuff. We need to get, we need to outsource a little bit to get some help for that kind of stuff. Do they still have their office out here?
Starting point is 00:28:49 Yeah, they do. I think it's still the same office. They redid the Chicago one but I think they still have the same office. You guys got to collab with them. I know. We're collabing with John Boy today. John Boy Media. We're doing some stuff with Gary V. We're tryinging with John Boy today, John Boy Media. And then we're doing some stuff with Gary V.
Starting point is 00:29:07 And then we're trying to make our way around the New York influencers, around the New York companies. Overtime, we're doing stuff with them. Nice. So we'll get to Barstool eventually. You had KFC on recently, right? I did, yeah. That was a fun one.
Starting point is 00:29:20 That was in Vegas, right? In Vegas, yeah. He came for the Super Bowl. Hell yeah. That's awesome. I can't justify that price point. In Vegas, yeah. He came for the Super Bowl. Hell yeah. That's awesome. I can't justify that price point. $10,000. I love live sports.
Starting point is 00:29:30 Actually, no, I don't like live football, to be honest. Really? No. I like the tailgate setting. I'm with you. I'm like, yeah, if I could just go to the tailgate, I don't have to go to the game. Right.
Starting point is 00:29:38 I've done that before. If I can go to the tailgate and teleport back to my couch for the game, I think that'd be perfect. That's the optimal setup. Because the stadium, you can't see shit. Yeah, it's tough. If you have one superpower, which would it be? Superpower? Ooh. teleport back to my couch for the game. I think that's the optimal setup because the stadium, you can't see shit. Yeah. It's tough. If you have one superpower,
Starting point is 00:29:47 which would it be? Superpower. Oh, I think it's teleportation. I would probably agree. Cause for business, that'd be amazing. Yeah.
Starting point is 00:29:54 It'd be amazing. It'd be the best. Yeah. Cause you could film podcasts everywhere. Yeah. You could just go, you could film probably 24 podcasts in a day. Most I've done is 11 or 12, 12 insane. Yeah. That's crazy. Definitely don't recommend that. I don't I I don't blame you
Starting point is 00:30:10 I was yawning the last two guests. I couldn't even post those episodes. I felt terrible. That's tough Yeah, the most we've done in a day is two But yours are long, right? Like two hours each not two hours. I think when we did that it was like an hour or ten Yeah, we'll film for like an hour hour ten and then usually cut it down on the edit to like to an hour, 50 minutes. Yeah. That's decent. Yeah. Mine are like 30 minutes. Yeah. But I only talk like 20% of the episodes. So that's why I can do eight straight usually.
Starting point is 00:30:38 That's the way to do it. Yeah. I don't blame you. Yeah. What are your guys' future plans for this thing? Where do you want to see it? I think we have a different, like a bunch of different routes we could go um and we're thinking about doing the so one thing that we've always thought about is the barstool model um where we create this kind of spider web as i like to call it where we're
Starting point is 00:30:57 makeshift as the center and then we branch off and there's a bunch of different podcasts underneath of us we sign influencers we sign our friends that want to get involved. We have the business department, blah, blah, blah. Similar to Barstool, Overtime, House of Highlights, John Boyd, stuff like that. And then there's other parts of us where we want to just go, me and Zach, just to the moon. And keep it kind of like a Mr. Beast type thing. Where it's like we create this massive following under just the makeshift project. Do all these videos outside of the studio and inside of the studio.
Starting point is 00:31:32 Have great guests on, have great collabs and have like a few people by our sides that really help us build it up. But I don't know. Everything's TBD right now. Yeah. Everything's TBD right now. Right now we're just focused on building the audience, creating great merch, creating great content, and collabing with great people that we feel have the same beliefs as us, if that makes sense. I will say that first option's tough. Even though Barstool made it work,
Starting point is 00:31:58 they're actually not profitable. Really? Yeah. So you guys got to be willing to take financial hits to make that model work. Yeah. I mean, that's a long-term thing. I think right now we're definitely focused on option two.
Starting point is 00:32:11 Like that is the goal right now to get, I think the goal is to get to the 10 million subscriber mark. Put the little rocket on the show. I love it. We're going to the moon. You're at a million now, right? We're at 1.2 on YouTube. You get the plaque yet? The million one? I did million one yeah i still haven't gotten mine really i got a strike yeah what'd you get a strike
Starting point is 00:32:32 for dude they took down the whole video is this guy that drinks his own piss oh jesus and they just took down the whole thing got a strike and i you have to wait like a year to get the plaque after you get it that's crazy yeah i don't even have my 100K one yet. Really? Yeah, because you got to wait a year. And we went from 100 to a mil in like six months. That makes sense. Damn.
Starting point is 00:32:51 Yeah. That's crazy. Bummer. Don't have that guy on again, I guess. No. And it got a lot of views on Instagram and TikTok. And he drank it on the podcast? Dude, he not only drank his own pee, he drank my producer's pee.
Starting point is 00:33:04 And it was this girl that did a lot of drugs the night before and her pee was super dark like she was dehydrated he drank the whole thing and then put the pee on his face oh god that's crazy is that the craziest podcast that you've ever filmed it's got to be one of them i've had a lot of crazy ones though. That's up there. How many episodes have you filmed? 750. Wow, that's very impressive. Approaching 1,000. Damn.
Starting point is 00:33:30 I saw you guys are approaching 100, which is a big milestone. I think 0.1% of podcasts get to 100. Yeah, I was looking at that. And same thing with subscriber counts. To get to a million subscribers on YouTube is an incredible feat. It's like one in 708,000 people or something.
Starting point is 00:33:48 Yeah. I was on social blade just being at a million. You're in the top 1500 in the world, which is crazy. It's very impressive. Kudos to all of us. Yeah, we did it.
Starting point is 00:33:57 Look at us. You guys are just starting. I feel like to be honest. Yeah, we are just starting. That's what the hope is. And it's like doing more stuff like this. And thanks so much for having us on and everything. Um, hopefully expands our brand. And you talk about like that vision in terms of where we want to starting. That's what the hope is. And it's like doing more stuff like this, and thanks so much for having us on and everything.
Starting point is 00:34:05 Hopefully expands our brand. And you talk about like that vision in terms of where we want to go. It's like it's Brian and Zach, but also makeshift. So turning people from just viewers to fans and then also building a community around it, I think is like really the direction we want to go. I feel like we're somewhere probably at that second stage, but that community aspect, it's like, well,
Starting point is 00:34:24 like are you a makeshifter or whatever we want to call it yeah um i like that yeah that's off the dome yeah you gotta take a high iq here yeah just adding the r it's pretty easy but anything else you guys want to close off with that was fun um yeah no i think we're, I mean, we have the new merch. New merch, yeah. We got a lot more videos that we got going. And long form, trying to put the long form out. And then the shorts are always going to be there. They're going to rock and have to steady. Stay tuned for Brian versus Zach 1v1 in basketball. Oh, stay tuned.
Starting point is 00:34:56 We'll link it below. Thanks for coming on, guys. We'll catch you. Appreciate it. Yeah, I'm down. Do it.

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