Two In The Think Tank - 137 - The History of Lego

Episode Date: June 6, 2018

This week's episode is all about the history of Lego! A company founded by a carpenter in Denmark that ended up taking the world by storm with their little bricks and their system of play! But it wasn't a smooth ride, there were (multiple) fires, deaths and financial difficulties along the way... but (spoiler alert) they're still going strong today!Support the show and get rewards like bonus episodes:www.patreon.com/DoGoOnPodCheck out our brand new website! (including MERCH!) : dogoonpod.comSubmit a topic idea directly to the hat: https://dogoonpod.com/submit-a-topic/Twitter: @DoGoOnPodInstagram: @DoGoOnPodFacebook: https://www.facebook.com/DoGoOnPod/Email us: [e-mail] AND FURTHER READING:https://www.youtube.com/watch?v=NdDU_BBJW9Yhttps://www.history.com/news/the-disastrous-backstory-behind-the-invention-of-lego-brickshttps://www.lego.com/en-us/aboutus/lego-group/the_lego_historyhttp://mentalfloss.com/article/19400/early-history-legohttps://www.thoughtco.com/lego-toy-bricks-first-introduced-1779349http://blog.logomyway.com/history-of-lego-logo-design/ Hosted on Acast. See acast.com/privacy for more information.

Hey everybody, Jess and Dave, just jumping in really quickly at the top here to make sure that you are across all the details for our upcoming Christmas show. That's right, we are doing a live show in Melbourne Saturday December the 2nd, 2023, our final podcast of the year, our Christmas special. It's downstairs at Morris House, which usually be called the European beer cafe. On Saturday December the 2nd, 2023 at 4.30pm, come along, come one, come all, and get tickets at dogoonpod.com. Are you working way too hard for way too little?

There's never been a better time to consider a career in IT. You could enjoy a recession resistant career and a rewarding field with plenty of growth opportunities and often flexible work environments. Go to mycomputercareer.edu and take the free career evaluation. You could start your new career in months, not years, take classes online or on campus, and financial aid is available to qualified students, including the GI Bill.

Now is the time, mycomputercareer.edu. This podcast is part of the Planet Broadcasting Network. Visit planetbroadcasting.com for more podcasts from our great mites. See you! Hello and welcome to another episode of Do Go On. My name is Dave Warnocky and I am sitting here with Jess Perkins and Matt Stewart also sitting. Oh yeah it's so good to be sitting here with you too. Why is it taking us this long to get chairs? We know modern podcastes or at our standing desk. Exactly good for the lower back is that correct? Yes. Or upper back. All the back., good for the lower back, is that correct? Yes. Or upper back.

All the back. All the back. All the back. Mid back, your Sado bleaks. Oh, yes. I don't know what fully know what that means, but I would remember seeing that in an adverb, attainment, infomercial.

There we go. At some point. I found that entertaining. I found that entertaining. It really works your Sado bleaks, and I'm like, that sounds sick. I think it's like your S side abs. Yeah, it's basically trying to give you like a 19 pack. Yeah, which I got. I bought the product obviously. I

would annoy the shit out of it. It would really piss you off. Yeah, where's the odd numbered pack? Is it in the middle somewhere? Yeah, you've only got five side of bleaks. Oh, that's so annoying. And I'm with you, Jess, either get rid of one or get one extra, which is an option. Just work out harder Jess. Now I'd add one, 20 pack, what do you say? Good value, 20 pack for the price of 19. Love it. Love it.

Hey, do you want me to ask the question that gets us another topic for today's topic? Fuck. Is that what we do here in the studio? Yes. We're in the studio here. Well, we are. We're sitting in the studio. On a chair. So I've written two questions in case the first one's too hard.

Let's see how we go. Let's can't ascending. It doesn't have much faith in us, does he? I know. It's a straight-to question too. Yeah, I definitely't know what I get question one is in 2016 which company sold Over 75 billion individual units 2016 Bitcoin

Is it Amazon? Units I mean there's probably multiple answers for this to be honest. That's one of the reasons why that question's hard All right question to police which company has been named a toy of the century twice Toy of the century Barbie It's not Barbie good guess. Oh, that is good and it also could be true. I don't know. There's probably many toys of the century I don't think this should be a good toys Slinky which we've talked about on a patreon bonus episode. I had a crazy back story. Yeah Toys toy I'm sorry I have touch

It's a big you just think bigger brands. It's not Rangers It's a it's famous for its system Nintendo It's older than that all right Rubik's cube. It's four letters. Pac-Man. First three of them spell leg. Leggo! No, I'm sorry, Jess. Leggo. Leggo. Leggo. Leggo. Leggo. It is Lego. Well done, Jess. Another win to you. I like you. I like you. I like you. I like you. I like you. I like you. I like you.

I like you. I like you. I like you. I like you. I like you. I like you. I like you. I like you.

I like you. I like you. I like you. I like you. I like you. I like you. I like you. I like you.

I like you. I like you. I like you So I didn't want, maybe you're gonna say this Matt, you were Lego fan, Jess. Ah, sure. Who was an Lego fan? I like building shit. I love Lego, but I don't like following instructions. That'll be right, you bloody runnigate. No, I see, I'm just picking.

That's a beautiful Lego. When you have picked Dave to be the type who like takes the instructions that doesn't step by step. Oh no, I get the step one and go, I don't understand this. Right. Yeah, he's, well he can't, like he can't follow a basic recipe. True.

It's a very similar thing. Dave, can you read? Yes, but I don't read an order. Okay. God reports must be confusing for you. They are. Wow. Okay.

You should know he's written them out. Yeah, it's a real mess, but somehow they come out beautiful. Especially. It's choose your own adventure. At the end of every paragraph, it's turn to page 12. Yeah, continue. Where you go. Maddie, you were for the instructions kind of guy? Yeah, I love to follow instructions,

but it's fun to get a just a big heap of Lego, I assume. I haven't done it in a very long time, but just to make something up, that's good fun. Yeah, that's bloody fun. What I tend to make would be a sword or a tower or a log. A log. A log, a log castle, log hut. No, that's good.

A log, log flume. What I'm saying is I just stick them all together in a, in a tall pile. So fun. Yeah, so fun. Yeah. And then kick it over. A big finger. Yeah. So fun.

So fun. Dave pitched an idea to me before, oh, you probably don't want to go publicly yet. I can't remember what I pitched. So let's find out. He said, you know, fingerless gloves. He said, what about...

Oh, that's what I'm talking about before we go into this. Okay. Nice. I think we're protected here. Thank goodness. I have actually files Alossus against anyone in advance. That's a lot of seats in this report But the yeah, he wants to have

Gloveless fingers. So you got fingerless gloves. That's so stupid people have hot the base leaves He just fuck has hot palms and also those bits that are cutting off the fingerless gloves are being wasted. Yeah. You recycle those. You got a whole new product. Put a bit of marketing spin on it. They'd also workers bespoke condoms. Are they separate or are they joined?

So that, because like, do I have to put on each? You have to put them all on. I think you've got to put them all on in the way. I think it's stupid. Yeah, that is pretty stupid, Dave. But if you had them tired I just wasn't here. I didn't realize that's we went for we thought maybe we could go for like you know you've got like armless vests

Vessels arms vessel sounds because people are chopping off the arms and throwing them away But some people have cold arms. Yeah, just put on your own. But not just. You are idiots. The pair of people. Great, it is a great. The reason you have fingerless gloves is because you can't do anything with gloves on. So if you just had the fingers on. No, I think that's for people that enjoy only using their palms.

Okay, you are not using the company credit card for this. I already have. No, Dave. We've got 900,000 fingerless gloves being ordered. Why 900,000? Well, it's actually technically 9 million because there's 10 of them. 10 and a set.

Are they all the same size or do you get... Oh, I see a thumb one. I'm not needy yet. I don't know that that's true. Look at him, he's not an idiot. Matt gave me a lot of seed funding. Matt. I gave him a box of seeds.

Okay. Is that what? Those are dumb ideas. Okay, well, how about my next idea? Well, let's say we can learn anything from Lego Dave, and by the end, maybe you'll have a new ID you can pitch us. All right, a magazine called New ID. Yes.

All two ideas you pitched on Josh Ells podcast during the week We were on a our bread and it's we were on Josh Earl's great plant broadcasting podcast Don't know who I am Jess and I were with a burden Kelly and from Aunty Donner and Joe Stanley And it was very very fun. It's great. I suggest you check it out really fun You should go check that out, but in the meantime while you're going if you're gonna go check that out if you want some sort of thinking talking Here's a report about Lego. All right. So we're going back to 1916, the small village of Belund in Denmark.

1916. Well, you know, this is pretty Lego, but we're just, we've gone a little bit back before that. Carpenter named Ole Kirk Christiansen bought a woodworking shop and started producing wooden furniture and things like ladders and ironing boards and stools and stuff like that. Fun stuff. Real fun stuff. I should say obviously before you're any further that Ole came from a large Danish family, he was the tenth son. Wow. I wish I had a Danish translator because what I would ask that person is, do they know what it was causing it?

What it was causing it? I was like, no, what it was. I was like, I was like, I was like, Danish and back again. Yeah, something's lost in translation, obviously. Yeah, yeah, yeah, yeah. Okay, slightly. What's the Danish word for fucking?

Duh, duh, duh, duh, duh, duh, okay. Things are going all right, okay. Um, things are going along okay. I did read in different, some of these years being, I read differently, but um, I'm just going with these ones. I think they're right. Things were going along okay over the initial few years until 1924 when there was a fire in the shop, possibly started accidentally by sons. That is not a good, a good time for wood, like, that's not a good thing to happen in a

woodworking. No. No. by sons. That is not a good time for wood. Like, that's not a good thing to happen in a wood working. No. And it wasn't, it wasn't the last fire they suffered either. It's so flammable. Wood. Yeah. Yeah. Yeah. My parents have a fireplace and they exclusively put wood in it. Imagine having a fireplace factory. That would be flammable. Oh my god. My parents exclusively banned gasoline, so. Wow. My parents own a gasoline factory. Oh, no. Without a manufacturer gasoline.

And they have a side business sparklers. Oh, this is dangerous. Yeah, there's not a savvy business choice. Right, they make it work. Thought about gloveless fingers. They have, they have like everyone has. And immediately decided it was stupid. Okay. Anyway. So the fire burned down the whole shop and their family home. Oh no. Rather than let it... Well it's separate buildings or... I think

that you know they're in close proximity. Oh my goodness. If you just be like a terrible coincidence that there are on different sides of town and it happened at the same time. It might fire. I mean, terribly. I know. Wow. It skipped 900 houses. That is unlucky.

You know, yeah, that would probably seem a bit sus. He also had a big insurance payout that it's that. So he took that as an opportunity to start again and build a bigger and better workshop. Didn't let it, didn't stop him. Yeah, I love that attitude. Phoenix rising from the ashes. That's them, that's all A for you. Great name too.

The bumpy early years continued for Christensen, Ola, Christensen's business. When the Great Depression hit a few years later, meaning they had to lay off some set all, some set most of their stuff. I watched an animated documentary was on one of the Legos YouTube channels and for about 20 minutes really good about the history of Lego right and then and not they talked about this next thing better than I could

write. So they all they came in to sit with his wife, Kirsten in the lounge room. So they're both sitting on chairs in the lounge next to each other. Olai tells his wife that things are tough, and he's just had to lay off his last worker. Um, he took it really well. The guy was a class act. Anyway, um, Kirsten replies in the, in the, in the cartoon. I know it's hard to understand, but at least now it can't get much worse. Oh no, that's never good.

Then the narrator comes in saying, but it did get worse. Yeah, there we go. Shortly after Ola lost his wife, and then she fades out of the picture. What? She is just said. It can't get much worse. And then within seconds, she's fading away to death. It was amazing.

And is it Anger Children? I think so. It was the most brutal bit of theater I've ever seen. Wow. I'll link to that later. But man, my mouth was wide open. A gape. I my mouth was wide open a gape a gape It was a gapes. I don't know if I was like she could hear the narrator, but it did get worse and she's like oh what? No

avenge me The writer did it And then the like as it went on you realized that the narrator was always grandson anyway, it's great. Good. Spoilers. Sorry about that. He had a grandson who went on to narrate things.

So this was 1932 when she died and things were at a very low point. Business was tough so always started looking for alternative ways for his business to make money. And this is where the idea of making inexpensive toys came about. Things didn't turn around at first. In fact, things remained bad and Ola needed to borrow money. And according to an article on history.com, his siblings tried to get him to stop making toys, but he refused even when his siblings tried to make it a condition of a bailout loan. He was really committed to the idea of toys.

The siblings are like, it's not helping. Well, give you money. So they had an intervention. Yeah, basically. Basically. Yeah. So there's a couple of, he's really, he's a, he's a big believer. In 1934, he changed the name of the company from what I think was Blund woodworking and carp on his shop, catchy.

Very custom bland. Yeah. He changed it to Lego. Did you guys know where the name Lego came from? It's in a cross-stick palm. Yes. Oh, great. Oh, I didn't know that.

It's not that far off, but what is... Legendary eggs go outside? I mean, go on. Could have said on because like at like a podcast is called go well Dave, it's not about us. It's not of a Dave. It's about Lego. It was you getting to the letter O going what's that outside? I like the idea of O just continuing the O from go.

Go O. I'm not gonna call it a business leg. I'll be fucking dumb. So you don't know Dave, I had a feeling you might know this because it's a bit of a classic trivia bit, but maybe it isn't. Maybe it isn't that one. Maybe. Is it not legendry?

I feel like I've seen it in the quiz at some point, maybe not. Anyway, so it comes from a Danish phrase, leg galt. I'm probably not pronounced that right, obviously. And that translates and transouts translates to play well. Oh. They took the first two letters of both words to make the word Lego.

Play well according to the Lego website is not only their name, but also their ideal. Okay. They didn't realize at the time, but Lego is also Latin for something like I put together, apparently. They didn't realize at the time. I didn't have Google Dave. But I mean, that's exactly what they ended up becoming. It's putting stuff together. That's amazing. Yeah. So at the time, their early toys weren't, you know, the, it wasn't bricks and stuff like it is now. So it didn't, we wouldn't have made that much sense

at the time because it wasn't assembling toys. It was ready assembled wooden toys in those early days. Um, I'll always sun Godfried. That's probably not right. Godfried, Godfried. Godfried. There's a D in a T. G. O. D. T. Godfried. Godfried. Let's go and God. God began, oh Godfried there's a D in a T G O D T God Godfried Godfried Let's go. I'm God God began that's gonna be confusing Godfried Godfried

How many times are you gonna reference God apart from God Freddy come Freddy Freddy Freddy began working at the company when he was 12 Um, all right slave labor and Um, all right, slave lover. And, Olae drummed his motto into the boy, which is, only the best is good enough. He would say that to his son while hitting a drum as he marched around the office. Only the best is good enough. Doom, Doom, Doom. At any hour of day, he would wake him up with the drum.

Doom, Doom, Doom, what has this been? Oh, and the best is good enough! Very good. Back to sleep. Why are you awake? Oh, and wonder the best is good enough. Very good. Back to sleep. Why are you awake? I wonder the best sleep has got enough. Ha ha ha ha ha ha. Get maximum RIM sleep.

I want to see this as smooth. Rapidly. More rapid, rapid. Uh. Apparently at one time time Godfrey'd excitedly told his dad that he'd save the company money by painting only two coats of lacquer on the toys, but all they made is boy on pack all the new toys

and give them their third layer of lacquer as only the best is good enough. Wow. Olai proved to be a... Pro toy maker though his sales skills weren't amazing We got bricks we got blocks I would I'd like to buy one toy please what okay? Okay, somewhere else go somewhere else. No, wait.

I'll spend my money down the street. No! That's my artist's impression of how. Is that how the animation worked, man? That was very similar. Well, not quite. They did have, they had a big buyer coming. It was a big toy buyer, like a middle man kind of guy.

And he said, he made a big order, right? Top hat. He had a, his tie, had a dollar. Yeah. Oh, you know, this video is super subtle. Yeah, good luck. But this guy, so they made all these toys to him and I was like, things are picking up,

but then that guy went bankrupt unfortunately. And things did get worse. So, no, not again, number one, first she's gone. So he had to do, he had all these extra toys, so he started going around apparently, you know, shop to shop, trying to sell them to toy store, well, grosses and whatever. And he had some success, but he didn't make a lot of money because he was offering trading the toys to stores for food, which was good because he had a few boys and was a single dad now. So they had a few boys at a few boys.

I think he had four boys, including got a freed. So the business grew and the wooden toys were selling all over Denmark. One of the iconic toys he created back then was a wooden duck with a mouth that opened and closed as you pulled it along. Apparently these originals are now massive collectors items. I'm trying to find one to see how much they cost now, but I couldn't find any for sale. With that rare. Yeah, super rare. You find a few pictures of them around, but I would guess, and this is purely entirely

made up right now, but I reckon they'd be worth billions of dollars. I was going to say hundreds of thousands. So somewhere in between, I reckon, Dave, any thoughts? 48 million. Yeah. Somewhere in between. Somewhere in between. That is in between.

Yeah, no, we both agreed with that, yes. Yeah. We know simple numbers like. Yeah, no, we both agreed with that. Yes. Yeah. We know simple numbers like what's bigger? What's bigger? We've all played the game. What's bigger Dave? What's bigger Dave? I was playing the game. In 1942, the year was 1942. Yes. And the second world war was roaring along. Germany now occupied Denmark

and things were tough once more. Olai's factory suffered another fire once again meaning at the start again, which he did obviously. After World War II, the world had changed and so the world of toy manufacturing. Oh. Many of the manufacturing products had been used

up by the war, so alternatives were sought. I'm not sure if many wooden ducks were required in the war effort, but either way, this was the turning point where many manufacturers started looking to plastic as the future. I feel like the wooden ducks were the turning point in the war. Yeah. Yeah. Really got out turning point in the war. Yeah. Yeah.

Really got out of boys over the line. Yeah. Yeah, I think it's. Hitler in the end actually killed himself with the wooden duct. Yeah. Just smacked himself over the head with one. And that, that one is worth billions. Yeah.

Yeah, yeah, that's the most expensive one. Advances in plastic technology help make it a cheap alternative. Ole bought Denmark's first plastic injection molding machine in 1946 and started testing out for toy manufacturer. Oh, cool. Yeah, it was actually because of one thing or another, the Danish government said they weren't allowed to be used until 1949, I think, or a couple of years later. So he wasn't able to sell products from it for a couple of years. I think while I was still recovering from the war and getting things back in order.

But in the meantime he's kind of perfecting how to do it, which I think is clever. So clever. So he's practicing and like in the back for a clever. Oh, so he was practicing it before I can do it? Yeah, he just not selling anything. So by the time he can, at least he's got the expertise to do it. I hope. That's good. By 1949, Lego was making a plastic product called the Automatic Binding Brick, Catchy Name.

Yes. A-B-B. A-B-B. Ab. According to the History.com article, Lego has said that the fact that the name was English, not Danish, was an homage to the allied forces that liberated Denmark and put an end to World War II.

Hmm. History.com also mentions that the toy was inspired by a set of self-locking bricks invented by a British company called Kittycraft. Lego says Kittycraft told the company it was fine to use the design. But in 1981 Lego formally bought the rights to Kittycraft bricks from their inventor's descendants. Wow. But at the time they were like, yeah, it's cool. Yeah, that sounds like they were pretty cool about it, but they yeah, they basically just ripped off the idea. Kitty craft. Kitty craft. Was a British one. Some of the things some people say the the British version, the Kitty craft version, you know, was a bit bland

of the colors were and as vivid and that sort of stuff, whereas Lego and some of those early famous versions used small amount of colors, but they're pretty bright like a red, yellow, blue, black and white, I think. White, yes, in. At one point where, and I saw somewhere that that was inspired by a Danish artist at the time, I think the guy does a famous sort of block colored paintings, but I could not find another reference of that. I saw that in a docker.

Was Kittycraft K from the craft? No. Are you fucks? Yeah, they're me. You idiot. Missed a bloody trick there. Wow. It's K-I-D-D-I and craft normally.

No. That sounds more foreign than licker. Kitty. Oh, that was a door. Turn again. Where's the kitty? Kitty. I like the idea of sounding more foreign, saying it's both a very foreign country's source, but I've fallen to the English language. So I'm in.

So little things out, Dave. And the English language, of course, being the greatest language of all. There it is. Yeah. These first Lego bricks look almost identical to the modern Lego block. Only they didn't click together quite the same as modern bricks. They would sort of sit together, but they wouldn't bond nicely like they do now.

They wouldn't really click in and be stable on each other. And you can't get them apart sometimes. No. You're like, gotta get a fucking fingernail in there. Can't get this one off. Jess is furious. I've dug up some pretty bad stuff haven't I Jess? Yeah, I'm mad. For a while now, Olai's son Godfrey had been working for the company. Apparently started there when he was about 12, I said earlier. I see. Oh, no, and he's 15. Get out of here, dad. He's walking over the coffee mug the whole time.

It's pretty close. He's about to get a promotion. Together they made some improvements on the KittyCraft design and started selling the boxing in 1949. They weren't an instant success, but rather grew in popularity over time. Some of these improvements were like the colors and other things, but they were pretty similar. Right, but they were pretty similar. Right, but it just took a little bit of time to get it out.

Two minutes of time, they were trying to get out. I mean, before they're not a popular toy, so it feels like a weird idea that they would be such a big toy. Little blocks to me now. So in a world where that wasn't already a thing, I imagine that people would have been taking some convincing. Hey, kids are gonna love this. Little blocks, they click together. Yeah, and I suppose there's probably less toy crazers back then because there's not like TV advertisements

pushing them and that kind of stuff. You know, these days, however, a year, there's a new hit toy. Yeah. For that Christmas that sells out. Let's invent a toy. Yes, our fingers gloves also can be a toy. Wow, that's great. Yeah. Put a little smiley face a little. Wow, that's great. Yeah, put it off

smiley faces. Exactly. And the kids will go wild for it. Red yellow white fucking dumb kids. No. Sorry, at that last few people leave that out of the yeah. Yeah. They're at the cards. You give us your money, you dumb fucks. Oh, you still recording. I can only afford to have a done once. Put it out. Once it's out going out live. God-Fried was appointed junior vice president on the day he turned 30. I think that's my favorite position. He's been divided in junior vice president.

It's like the brigadier of the business world. Junior vice president. It's the classic Homer line when he gets to give himself his own title, and he gives himself junior vice. He only employee of the company. No, no, no, junior vice president. So good. This episode is brought to you by Progressive.

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Are you working way too hard for way too little there's never been a better time to consider a career in IT. You could enjoy a recession resistant career and a rewarding field with plenty of growth opportunities and often flexible work environments. Go to mycomputercareer.edu and take the free career evaluation. You could start your new career in months, not years. Take classes online or on campus, and financial aid is available to qualified students, including the GI Bill. Now is the time. Mycomputercareer.edu. In 1953, the automatic binding bricks catch your name.

Add. No, what do you think? Automatic binding brick. I mean, it sounds like something that would work your core. Side and police. I think it sounds more like that than a child's story. It sounds like something that'd be an ad for it for I am. Father, for Christmas this year,

could I have the automatic binding bricks? Hmm, Jimmy will see. Well, yeah, you guys are right. So they rebranded in 1953 as Lego Mustang or an English Lego bricks. Ah, that's good. I like it. That's simple. I'm predicting big things for this Lego brand. And from now the word Lego is starting to be printed inside all the bricks as well. Which is a classy thing. Early on there wasn't, but now you see, I think even on the little dots, maybe it says Lego.

So do you reckon the original ones that also probably be collectors items? Yeah, big time. I think even like modern Lego, people pay big dollars for Lego. It's a weird thing. It's huge. I think there's places that are bought by the Kilo sort of thing. We'll buy your Lego, like those, we'll buy your Gold Shop some. I think it's true. I think that's true, unless I made it up. If you didn't make it up, you should make that

your business. Yeah. Side business to the fingerless glove. That I would back. The fingerless glove? No! Hahaha! Hahaha! Damn, I thought I had you on board. Yours is the fingerless glove, which is already a fucking thing. Oh, sorry, it's the gloveless finger.

No! Glovelless fingers! Glovelless fingers, no. Glovelless fingers are great for getting those lego bits apart. No, they're not. Yes, they are. It'd be harder! You can get your hand on there, get the grip of the palm,

but then the big, you don't hurt your delicate fingers. Yeah, maybe the fingers aren't, well, and nets like I thought, maybe they're sort of like rubber or something like you're using, and you know, there's gardening gloves, where you,

you want the grip of the glove, but it's too hot to be covering your whole hand in a sweaty glove. Loveless gardening fingers. Yes. That's what you're thinking. I like it. Gardening fingering. It's been off-pronged.

Fingering in the garden. Is that how you're going to market it? Fingering in the garden. So you know when you have to like... You know when you put your finger down into the dirt to put a little seedling in. You know how we all do that all the time? Yeah. Well, you don't need a whole glove for that, just for fingering the soil, put on one of Dave's

patented rubber finger fingers and you can finger that soil to your heart's content. Yep, and I will. And you're good to go. Plant your seed. I will. And you're good to go. Plant your seed. Move on. Without leaving any mass any fuss. Right. Side podcast idea. Dave's wacky inventions. No. Okay. I will not guess on that podcast. Because that's a maybe fun Patreon bonus episode. We'll do Dave's wacky inventions. Oh. We all bring in an invention. No, I'll just bring in my 10 best. They've shark tank.

And you can be my investors. You each have $10 to invest. Do we actually have to bring $10? Please. I'm going to get $10. I got, Dave, can I borrow $10? No reason. That worked out really well.

Matt also needs to borrow $10 please. I know where I'm rich because of this first invention. A key moment of Lego's history occurred when Gottfried met a purchasing agent on a ferry. They started talking about toys and the purchasing agent lamented to Gottfried, the toys lacked system. They're all individual and didn't play into anything greater, any bigger system, and this is where Godfrey's vision for the Lego system of play came from. He wanted all Lego products to fit into the one system of play. I mean, by system of play, just like kids play.

Well, no, you've got to play within this system. There are rules to playing. Well, it's a structure. Play toys like structure. Yeah, they do. It's less about that and more like they're all, it's such a a, a, a, a Wim Wam. So, Mishmash. A Mishmash. A Wim Wam. It's pandemonium. Wim Wam, thank you, man. Yes. But no, thank you, man. Wim W. But no, thank you, ma'am. Wimlam, thank you, ma'am. So any Lego things, he wanted them, you know, you buy one set of Lego, he wants that to be out of work if you buy another set of Lego.

Sure. Which is cool. So up until this point, they're individual, they don't all block together. Yeah, well, the bricks do, but there are other pieces, you know, other things coming in all different shapes and sizes, you know, little figurines and whatever, are all very different. According to history.com, designed on the principle that all blocks should interlocked and be interrelated and increased both the imaginative potential of kids and sales, kids and sales, the system

became the foundation of modern day Lego. That means that any Lego block produced since 1955 can interlock with any other. That's right up to once made today. That is cool. So all this generations. Yeah, that's pretty amazing. It kept you all. But also like child screen fathers, they haven't changed their product. It's 1950. Oh, they have changed just. Strap in. Oh, oh, oh my God. Well, yeah, they don't strap in. Well, I've seen on a normal chair.

I have no option to strap in. With the new system of play now in the market, Lego made its first genuine push to export their products. Got free travel to Nuremberg in Germany to demonstrate the new product at a toy fair. And according to the Lego website, reactions were not positive. They didn't go get on board early. Bricks, what are we looking at? Imagine going to a toy fair and people are doing like, they've got things flying through

the air and things flashing lots and stuff and they're this guy going, look, got these little bricks. Pretty colors. They interlock. It's a system. What colors. They interlock. It's a system. But they used to be cold. In 1958, it's a real big year for Lego.

After testing a bunch of different designs, I settled on a stud and tube coupling system. Oh, right. Stud and tube. I think a pub. Yeah, like an English and an English pub. Now the bricks can lock in properly to each other, and this is the same system that is still used today.

Again, have not changed their product. So you understand what that means, the tube system. So, you know, underneath, you'll see there's, depending how big the brick is, there's little tubes inside, and because of those, the little studs on top lock into place. So the right. So that's a fascinating thing that I never would have thought about but yeah Obviously that's like integral to the success of the whole company and they and some people I saw Interviewed in Lego like this. This is the biggest moment in the whole company

They putting these little tubes in there. Oh, imagine the Friday drinks I would have had that week Would have gone off Yeah, if you studs and a few tubes at night. Do you, okay. Do you reckon, like, the Lego office, everything's made of Lego? Matt, can you confirm? Everything is awesome. There's no doubt about that.

But it's a song from the movie. I got it. Dave? Yeah, I got it. So I don't play in ones. Nice. Nice. I saw it at the cinemas. Yeah, in country Victoria.

At an old, anyway. I. I've said too much. They, they, they, they, it looked like a pretty normal building. The older ones definitely were, but now they're making some wild things. There's this house of Lego that they're building. I think it's in, original town and it is sick. They've got this tree that's all made of Lego and built into it is the history of Lego and it's like

multiple stories high. Wow. Yeah, it's it's pretty amazing. I haven't written any in a report about it, but it's and then from above this building looks like lots of big colored bricks. And then from above this building looks like lots of big colored bricks. Real cool stuff. All right. Dave is speechless. Yeah, that's a, I think we've got to add that to the do-go-on world tour of places to visit. Yeah, I'd love to. It's gonna be a year long tour. Two years.

We're going everywhere. Because we are overly excited about things. Everything is like, whoa! Whoa! Lego of trees! Whoa! Things seem like they couldn't get any better, but they did. Okay, 1958, Olai Kurt, Christensen passes away.

Look, I try to riff that, but yeah, he died. Is it the narrator again? Things couldn't get any better. But they did. What year was that the new died, sorry? 1958. Right, okay. That was a big year for the company.

It was a big year for the company. And so Godfrey took him over as the head of the company. So no, he's no longer junior vice president. No, he's given himself the title of senior junior vice president. So things are on the up. That a boy. Well, I hope you got a new office for that one.

Five years after launching their system of play, Lego suffers its third massive fire. They had so many big fires at their factory. Again, in the Wooden Toy factory, so I was still manufacturing their wooden toys, but it wiped out all that side of the business. And rather than rebuild this time, they decided to move forward exclusively with plastic toys. Wow, that's a big, like it makes sense now, but that's a ballsy move at the time, to be

like, no. It was a bit of a gamble, and especially because Ola's brother, I think, or one of the family members ran the wooden toys section of the company. So it's basically saying, we're cutting your thing and he went off and studied his own wooden toys company, I believe. Yeah, which is now obviously world renowned. Yes, I hadn't. I, I, um, sure.

I point being, fuck off wooden toys. Oh, poor wooden toy man. At this stage of the company. At the times. Yeah, I'm with you. At this stage of the story, the company employs about 450 people in the small village of Blund. 450, guys, really quite massive.

Yeah. Already. And they say that in that town, if you don't work at work at Lego you are directly related to someone who is it's basically It's such a big thing in that town. I think the current populations around 6000 and I think that that's probably grown with Lego So I assume it was even smaller than so just a huge portion of the town works for Lego By this stage Lego is sitting itself up overseas as well. There are Lego, France, like a Britain, Belgium, Sweden, Finland amongst others. And though they wanted to move into the American market, they weren't confident to go in alone.

So they licensed their products through the Samsonite company, who are famous for lugging. Yeah. Yeah. Apparently, the Samsonite boss came across Lego while it was traveling through Europe. Yeah, Mr. Samsonite was Samsonite. Ah. So when he... Mr. Sonite.

That took too long to get. When he, no, I was just fully appreciating great humor. Respect. When he, when he was already loved it, so he came home with extra baggage, extra suitcases, all filled with Lego bricks. We've all got a bit of baggage, man. Yeah. Oh, I got a bit of baggage.

Just got to work through, get a therapist, top it out. Dad, I got daddy issues. This is the same art, it's got heaps of baggage. Yeah. In 1963, oh, I should have said, it wasn't super successful for the Samsonite, that them last, it didn't take off in America. So when the last and slaps Lego went to America alone,

they had had a lot more success. Be interesting to hear what our American listeners think of Lego if it had a similar impact over there. It soon after this it came to Australia as well. It was set up here. And obviously, yeah, in Australia and it sounds like in Europe, but I'm pretty sure in America, it feels like it's basically a worldwide thing now. Yeah, I thought so.

And is it true? Well, I don't know, is this it's Adelaide calls it Lego. Yeah, they say Lego. Is anyone else in the world say that? I don't think so. I was half expecting it to be the proper way to talk, as usually Adelaide say they talk better than everyone else, but. Right.

Lego. Yeah, in this case, I think they're the only ones who say Australian. Yeah, South Australia. You know New Zealand say Subaru is Subaru? Wow. And, well, Americans say Hyundai is Hyundai. Hyundai. Hyundai. And a D- is Subaru. Wow. And all Americans say Hyundai is Hyundai. Hyundai. And a D-Dess.

Yeah. We've had a few tweets when we said Adidas on one random episode. People will try to work. I say a D-Dess. They didn't know what we were saying. Yeah, right. And I get that we all say things differently. I'll always advocate.

I think it's fun. I love that. Don't get angry about it. But is anyone get it? But I was wondering maybe if that, maybe the Europeans say, Lega, but you didn't. I don't think so. No, not it.

I go is silly. South Australians pull your heads out of your ass. It's Lega. Jess is thrown down the gauntlet well. We did get a bit of feedback after a recent episode about how we say Ash felt. And it's now, and I looked into it, and it looks like it's, for some reason Australia and Canada

is majority people say Ash felt, but we say it wrong. There's no age in that spot. It's, it's asphalt. Right. Yeah. We even got a tweet from Australia and saying, I've never heard someone say the age, but they're wrong, obviously.

They're from Ad Lohs obviously. Because it's definitely majority I think in Australia and Canada are currently. I had a little crisis when we got that tweet though thinking, what is asphalt? I said asphalt my whole demo. Yeah that doesn't, I mean. It would have been real weird if the three of us didn't grow up together. We're the only ones.

Yeah, I feel like I've grown up with you guys. We're the only ones. Yeah. Yeah. I feel like I've grown up with you guys. Oh, I'm so many ways. My best years. We were just wasted on you. We were so immature when we got together just a few years ago. And look at us now. In 1963, got presented a kind of 10 commandments for Lego.

Love it. I'd love to hear them. I love a boss laying down some fucking rules. What is it? So when you're coming in trying to, you know, set your own scene after your dad's been the big boss. Yes. But they're, you know, they're all fine. I'll go through them if you like.

So these were what he said should be the 10 product characteristics. Number one, unlimited play potential. Great. Is that a rule? Do not limit the play. That's all Dave. Okay, sorry.

Number two must be, the products must be for girls and for boys. Yes, great. It's really fun for every age. Great. For year round play. Fuck yeah. Don't make it seasonal. It's not let go for water. Great. For year round play. Fuck yeah! Don't make it seasonal.

It's a Lego for water. Yeah. In the pool, Lego. It's not Lego with fallen leaves, time. No. Lego skis. It's not Lego you can only play with indoors. No.

On a rainy day? No! Oh yeah! Five. Healthy, comma, quiet play. Okay. Oh no, I've always played like a very loudly Clicky clicky yeah cuz I'm going As I stick them together and that's just how I like to play my fingers jam

I probably know there was some sort of fabricking between that maybe I could wear some sort of globulous finger You have wedged that in between David one more time shameless plug. Come on I need I would have jumped across this desk. He's put his whole life. He's put his whole life saving Life's just I haven't had a win in a while. Oh, I know I'm not a win 27 years Jim You're a loser day Yeah, for the first eight months of life were really good I'm not a win 27 years, Jim. You're a loser, Dave, you're a loser. Yeah, for the first eight months of life, we're really good.

So, what else are the rules? Six, long hours of play. Oh, okay. That's good. I like it. You don't want to be something that gets bored quickly. What other products could benefit from that kind of like? Long hours of play.

Cricket equipment. Yeah, yeah. Like a play cricket equipment. Yeah, yeah, yeah, it's like a sunny walkman. Yeah, yeah. Yeah. Help me. Our seven development imagination creativity. These are just like. Those are buzzwords. These are buzzwords. Yeah. Well, I mean, they could have been their own rules each. You pan it. Yeah, started. I said, Ted.

Oh, it's got to be 10. Yeah, he's got to be 10. All right. So he's just combined those ones. I mean, he's got too many ideas. He's got too many. Right. That's great.

But if we're combining quiet and long play, could be together as well. Anyway, eight, the more Lego, the greater the value. That per kilo again. That feels like that goes without saying I guess. Yeah, that's a kind of business. The more Lego, I guess he's saying, let's give good value rather than being tired about it. He's the one who learners a child, three layers of lacquer. Is that, I reckon that's the next commandment. Yeah. Nine, always three layers of lacquer. They've had a win.

Yes. He's merged that one in as well with extra sets available. What? Okay. Is he just like a press release now? Yeah. These are getting less fun. He's coming to the store to you soon.

And then finally, 10, quality in every detail. Okay, that makes more sense, yes. Or for our American listeners, detail. Oh. Is that right? I don't know. Someone says detail. They should not cover the I Neighbors wife's Lego.

Oh, yeah. Yeah. Missing on the list. So you can. That was not the short list. Yeah, now. That was number 11. Yeah. I don't know,. That was up to eleven.

I don't know, guess that's good, I go. Godfrey had another vision in the 1960s. So yeah, that vision earlier about the system. Now his vision was for a land made of Lego. Are these visions coming to him like he's some sort of like a... He can talk to God? Yes, I think Moses came down with the tablets with the 10 key 10 rules for play Quiet play

No, most Moses I got it down as number six But yeah now this new vision was for a land made of Lego. It's same. He was truly losing his mind He's going to a board meeting. He's like a land of a Lego That's it. I'm out. Make it happen. But he was a powerful man. I'm a cool boss.

See you out. He gets in his chopper. Yeah, he just flies out. Lego chopper is sitting on the ground. He's spinning the top by itself, making it. He gets like 30 people to push it out. Push it out of the office. Can't hear you. Got to free it out, push it out of the office. Can't hear you.

Gotta free it out. How do you say my name? Even he doesn't body know. But he made it a reality. Made this vision a reality on the 7th of July 1968. Legoland Blund opened its gates. How would you say Blund? B-I-D-L-L-U-N-D.

Belund. Belund. When Lagaland, a ballooned open its gates. Sounds good. So in its first season, he was hoping they would get something like, and it's apparently it sounded like a wild idea, but he's like two or three hundred thousand people in the first year. Right.

And he ended up getting 625,000 visitors. What? To this tiny little town with Lego land in 1968. A couple of the Lego land is 50 years old. Wow. With a population of around 6,000 as well. So that's like the town. There's suddenly people everywhere.

Yeah. That almost doesn't sound right to me. of around 6000 as well. So that rate, the town. There's suddenly people everywhere. Yeah, that almost doesn't sound right to me. But that would just be such a boom for the local economy. Oh, I'm at too much of one. Yeah, the motel that has nine rooms. Yeah, so we are booked out forever. 67 years? Within seven years, the theme park welcomed its five millionth visitor.

That's ridiculous. And I don't think I've noted this down anywhere, but apparently the second he ended up one of the family members, one of the big dogs, got an airport built there. Which is now the second biggest airport in Denmark. No. Seriously? Yeah. National Airport I'm guessing. Yeah, it's awesome. That is a big train station like there. Yeah, it's just really set up. And it's still in the next... I'm doubting that more and more all the time. I only saw that in one place and I think it might have been in that Wikipedia sidebar for the ballooned page. So awesome.

It may not be right, but I believe that to be true. And now there are many Lego lands around the world. Do you have, you, half expect you guys have been to one because you've, you've both been a Disney lands? No, I've been to places where you, you see it on the list of things to do there, but I've never gone to a Lego lab. I've been to, I went to the Lego store in Manhattan, or what's that main part of New York?

Is that Manhattan, where the big advertising section in the middle part? Times Square. Times Square. Is that Manhattan, where? Yeah, Times Square. I went to a big Lego shop there. Is it like massive?

Yeah, really big multi-story. And that, you could, it just have big things of each different color of Lego brick. And you just want to shovel it into a, however many shovels of a certain color you want and stuff like that. Pretty fun. Awesome. But now there's Lego lands around the world,

including one in England, two in the US, one in the United Arab Emirates, one in Japan, one in England, two in the US, one in the United Arab Emirates, one in Japan, one in Malaysia, and plans for new parks in China, Korea, and a third US park in New York State. That's crazy. Yeah. Yeah. I can't fully picture them.

I think they're aimed at a younger career. They've got rollercoaster and that sort of stuff, but they're, I think they're more gentle kind of rollercoats than they're aimed at younger kids. But it's just like lots of big things made out of Lego. Different cities recreated in Lego and all this stuff. All this cool stuff. A real family affair. I went to the aquarium in Sydney one time and at the time they had like giant Lego statues and stuff as well. Yeah right.

That was pretty cool. It was one that was like, was it Poseidon? The dude with them thing. Yeah, the god of ocean. Ariel's dad. Oh, Trident. No, he's holding a Trident. I think his name was Trident.

His name isn't Trident, his name's Poseidon. One on no. A Trident because that name isn't Trident, his name's Poseidon. One on no. A Trident, because that's three, isn't it? Try. Yeah. And he's holding a three-pronged. And he's holding a dent. Weapon.

I really thought his name was a... And what did you just Google? I'm Googling, okay, there's a little video page called List of Little Mermaid characters. And... Someone is gonna get served here. Well, it made me and I'm real happy about it. Alright.

Hmm? Oh, he's gonna get served. Triton is the king of Atlantica. Triton? Yeah. So close. Wow, no one was wrong! Who was closer?

Poseidon. Triton. Who's Poseidon there? Poseidon is the real one. Yeah, this one's fictional. Okay. I think the, I think this Poseidon's the real God of the... The Greek God of the Ocean, I believe.

Well, then that's who it was. It wasn't Ariel's dad, but I thought that was one of the same. Anyway. I imagine Triton's really based on... Triton. Yeah, no, it's a weird one. That's stupid. And he's holding it trident. Yeah, it's a one-mean come on.

Anyway, sorry to derail, but that was my closest thing to think like shit. And he could name himself anything. Could have been called Gary Gregson. That's what I'd be called. I know, oh, we know. In 1969, Jouplo is launched. You guys familiar with Jouplo?

I love Jouplo. Because it was easier for your tiny hands. Yes! Well, that's exactly what was made bigger play for smaller hands. Is Duplo made by Liger? Yeah, it is. I didn't realize that either. I didn't know that. I thought it was a competitor.

Nope, they're all made by the same thing. So I was just a new line though. They launched and it was really popular pretty quickly. By 1977, I had its own factory and it was own you know its own department and everything does it have a duplicate land I reckon they probably buddy do but I have like a section of duplicate at Lego yeah that makes sense In 1977 Lego or co also or co also welcomes the third generation of christianston to the company when got freed son So welcome to the third generation of Christians into the company when Godfried Sun killed Kirk, Christensen joins management.

All right, his name is KJLD. Kilt? Wow. I'm not gonna do any better than you. I imagine it's something like, Lilt, just call him Kirk. Kirk, great. The Lego logo changed around a bit

over the first few decades of the company's existence, but in 1972, they settled on a logo that apart from a minor touch up in the late 90s is the same as today. According to logomyway.com blog, the Lego logo features the word Lego. Okay, that makes sense. Almost didn't need to say that bit.

This blog is so specific. Spelled out in an original bubble-shaped font, and what do you reckon is font's known as? Lego. Yes. Lego font. It feels good to win. Point for Perkins. The letters are white and are surrounded by thin borders of black and yellow and I set against a red square background. Thank you, logo blog spot. I, um, it's funny because when I was reading this, a reading about, I'm like, I could not tell you what the Lego logo was. And then I read that and I'm like, oh, yeah, I do and saw it.

Obviously it's a, it is a very well known logo. I just couldn't picture it without seeing it. Right, but the description you'll look. Yep. I'm looking at it in my mind. Yeah, that's right. It says Lego. Yeah. And the rest, as they say, is red background. It's thought that the background, specifically in shape, is a nod to the company's square blocks that they are famous for. Oh! This is still from the blog. I'm not coming up with this sort of magic concept.

Oh no, we know. We could tell. The font of the logo is meant to be soft and light-hearted. It's rounded edge, bubble-shaped conveys, an idea of fun and levity that is representative of the brand itself. It's fun. It's like harder. It's like harder. It's fun. It's fun, but hard. It's soft.

It's rounded. You know? Gentle. No shop edges, unlike our product, which are all shop edges. And it's really painful to step on. Oh, famously painful to step on. That's a short, short hand for Awe is stepped on a bit of Lego the other night. That's really short.

I don't think of an example when you need such a short hand. You could just say Awe. Or I stepped on some Lego. It's a long hand for Awe. Yeah. That's what I meant to say. Thank you. In 1978, another big milestone occurs when the mini figures are introduced.

Oh, so I've told you that it's just been bricks. In 1978, another big milestone occurs when the mini figures are introduced. Oh, so I've told you that it's just been bricks. Yeah, it's been bricks has been figures, but not these mini figures. They're sort of like slightly different. They're not fully integrated into the system figures. Got it, because now they can stand on anything. Yes, so they're they're they're feet and their butts and the back of their legs can all sort of sit on on the studs of the Lego sister.

And I just said that. I was trying to clarify for the listener. I don't know if I'm sorry, listener. Trying to clarify because you said it in such a wild way. To be fair, I fucking said that. And also, you know, when I've got some written out, sometimes I just have to get through the end of the sentence. No, no. I you know, when I've got some written out, sometimes I just have to get through the end of the sentence. Oh no.

I'm sorry, Jess. It made for a new problem, though, as the minifigures could not fit in the existing range of Lego cars and other modes of transport. So the Lego designer started to design new cars, etc. It's take this into consideration. How annoying is it when you can't get them into the car once the car is built? You have to build them into the car, but you you forget and then you built the car and you're like fuck! What a life! Because I've been in a figurine as well.

Yeah, that's a thing I don't want to trap them in there. Forever. I mean cars are just supposed to be an A to B kind of thing. We're not living in our cars. No, please. Because you are and we're in some sorry. Oh, I don't know, hopefully, you know. It's a comfortable car.

My solution. Always convertibles. You never finish building the cars with the car. My solution, always convertibles. You never finish building the cars with the... I never put the roof on. Never. Even on a rain. Wow, Dave. Fuck them.

Wow. Wait, is it like Lego rain or... Are you like pouring water on top of them? Yeah, which is Lego rain. That's true. That's, yep. Can I get that psychopath? According to you guys ain't going to be surprised by this.

I caught on a survey from 1980. 70% of Western European families with kids under 14 had Lego bricks in their home. We're not surprised by that, are we David? To me though, I'm like, wow, that is a, imagine having a product with those kind of numbers. It's pretty wild. 70% is huge. Huge. In 1989, there I had noted down,

did you have Lego and you were kids? Like it was, I'm gonna come up before now, but anyway, in 1989, Ole Kirk Christensen was inducted into the toy industry hall of fame from beyond the grave. Oh, so I have a say, Hans? Yes.

He gave it to a short speech via Ouija Board. Ouija Board. L-E-G-O-O. It spells LEGO! He's not finished. You, T, LEGO out. Oh, he is lost it

Isn't crazy when his son that's true. We buried him with his leg out Hey That's enough of the way you put the way you put it what does he mean he needs leg out help what is that? God-free died in 1950 God-free died in 1950. Godfrey died in 1995. I was gonna say, wow. Fasting the company onto his son, Killed Kirk, Christiansen. Oh yeah. Oh, it's a family beer, I love it.

Yeah, it's still still owned by the Christians since this very day. So they haven't sold out to any bigger toy company. It's just, that's the same. Is that me, yeah. So they would be multi-billionaires. Yes, I think I have a figure a little bit later. I don't think it's a wild number, but pretty obviously when you're talking billions,

they're told pretty wild. Yes, wild. And anything compared to podcast wages pretty wild. Well, I worked out a couple of years. To get a billion dollars on a wage of 10 million dollars, you'd have to work every year for a hundred years and not pay any tax. Isn't that crazy? 10 million with expenses? No, and you're spending nothing. That's impossible. And what reality are you going to work under these conditions, Dave? Surely just give

yourself another couple of million a year for spending. Okay, two million a year for spending. Okay. Still no tax. I could say. You need two million a year for spending. Okay, still no tax. I could stay. You need two million for the year. I mean, if you're getting 12 million now, surely you can just make do with a couple hundred thousand spending money, even at some sort of luxury standard. Yeah, that's pretty good. And then you've got, you're going to knock that billion dollar target off in less time. Is that including compounding insurance? Co-b interest? I know finance. I think you do. Oh look I know finance. Dollars and cents, mate. If it ain't making dollars, it ain't making no sense. The guy from the black key saying that once in a collab.

He did an album with Hip Hop rappers. Oh my God, I'm very sick. I don't know if anyone's been able to tell so far. My mind is not with me. It matters anything. It's finance and rap. Yeah. But you're too strong, so it's, yeah.

This last week you said we needed to get to know you better. And we fucking know you, man. We know what you're like. Just this last week you said we wanted you should get to know you better and we fucking know you man. We know what you're like. Just to just say what you said we wanted you should get to know me better. We don't like what we like. We liked it better the old way. Yeah. We were just a beard.

The talk. The beard, the talks. That's cool. That's an aided blunt and serious. The beard, the talks. I let spin off of the Phantom, it goes to the walk. The beat that talks. The dog that pokes.

I trill it, a tripped itch. So Kearke Kirk. Kearke Kirk, Christensen. Took on the top job, but he found it tough. I think he did come in at a pretty rough time to be running a big old school toy company, mid-90s. A lot of changes. A lot of changes going on.

Video game consoles are taken off and they're really eating into their toy market share. In 1998 for the first time ever, the Lego group was in deficit and in 1999 a restructuring meant that over a thousand jobs were lost at Lego. So this is the first time, this is the first real dark times since early on. So like most of that, a lot of that town out of jobs suddenly. Yeah, it's a well, I mean, that's a world wide. That's from worldwide, yeah, so. But it's mostly that town Yeah, but there was only two people working that Centrelink office then they needed heaps more people So about 500 of them got jobs there. So they just switched straight across so that was quite smooth And the other five were just doing sort of like working for the dollar what would what would Centrelink be more broadly for international listeners?

What do you call those things? It's just like unemployment off the surface. Yeah, basically. By 2004, explaining jokes is always fun. So it was very good. I just didn't want to miss out. No, it wasn't. I didn't want to miss out. It was shit. I'm sorry, everyone.

In case any blonde listeners, we'll go on, geez, that sounds funny. It's got a great rhythm. The blonde. Wish I knew what Centrelik meant. That just trusted me. I said, meet.. Wish I knew what's that like. That just trusted me. I said, meet. I wish I knew what's settling, meet.

That's how we pronounce meant. Yeah, sorry. Victorian. By 2004 Lego, we're having a run of huge deficits. Killed, decided to find a CEO, who he thought could take the company forward in the modern age. Jorgon Vignod Sturpp was chosen. I would get that guy as soon as I,

sorry, his name on the resume. Yeah, I'd be like, you're hired. You're in, mate. Say the best. See you best. He's like, oh, I've never been a CEO before. I'm gonna guess right here before you even get there that he has lifted them right out

and they're doing super well now. Okay. Oh my god. Lego movies. Yes. Okay. He's gonna fucking win. Then you get much worse.

But they did. But they didn't know he did to do a really good job. But this this signal the first time that a Christian senator had passed on the president's C before dying and also the first time to a non-family member So it would have been a hard call to make But it feels like that's a cool call to make when you're like, I don't I think we need someone else. I think we need to change this over And since Nudge Storp got the job Lego has turned things around going back to making big profits Lego has turned things around, going back to making big profits. In 2016, they had a 600,000 increase in turnover from 6.3 billion to 37.9 billion.

Wow. And despite keeled, handing over the reins, the company is still a family owned business, and he's thought to be the richest man in Denmark with over $5 billion. Only $5. I understand what you mean. Yeah. It's so crazy. But it's $5 billion. But it's $5 billion. As more than $5 billion, $5.0 billion. Only five. I understand what you mean. Yeah. It's like crazy.

But it's $5 billion. It's $5 billion. As more than $5 billion, $5.00 billion. That's heaps. That's huge. Yeah. I'm not disappointed. Oh good.

He's the richest man in Denmark. Yeah. That's right. By birth. Yeah. Amazing. And he's not even the president. Yeah. He's just enjoying that.

What do you think he does now? Oh. I'm sure he's still quite active in the company. Yeah, I think he's in and around them. Junior Vice President. Yeah, he got his grandad's old desk. Oh, that's way. That is way.

That is old desk. Oh, did he? Is it made out of Lego? They should, that's what I mean. Like, their offices should be made out of Lego. Their desk should be giant Lego. They should be.'s what I mean. Their offices should be made out of Lego. Their desk should be giant Lego. Bucks. No, they should be.

They really should be. Except the chairs, because that would be uncomfortable. I could be really comfortable, you know, like, the old taxi driver, bead seat things. You see them. I wonder how comfortable they are when I see those. I reckon they take some getting used to. But then you couldn't sit on a normal chair.

No. You know, you put sit on a normal chair. No. You know, you put beads through it. So smooth. You go into the, you go into the, you put beads under your sheets. Yeah, I'd be sunnabed beads. I'm wearing like chainmail beads full outfit. Ooh.

And then we give him a hug and it's like, ah. Oh, take some getting used to hug you. But it's worth it. Ooh, it's an army. Where can I take you? Ooh, I'm a driver. Oh, I don't think an Uber driver does this. Hug.

Please stop. It's not a consensual hug. Okay, that's right then. A beady hug. So, Lego's business is still built around the Humblebrook. But over the last few decades, they've moved in many other directions with collaborations with large movie franchises such as Harry Potter, Star Wars, and superhero franchises such as Batman and the Avengers. I like that. They do DC and

Marvel. Yeah, they don't fuck around. It was one of the commandments for everyone. That's true. Lois and girls and Avengers. But also coming up with original characters and spin-off TV shows of their own, such as their super successful Bionicle series, which has been up for quite a while, and it's had a bunch of movies made. And also less successful things like Galador,

defenders of the Outer Dimension, which apparently was a big flop. Sounds like it. Yeah, sounds pretty bad. What was it called? Was that what it was? Defenders of the Outer Dimension. In 2014 the Lego Movie hit theaters and it was a huge success with critics and at the box office returning nearly $500 million from a $60 million budget. A sequel is slated for 2009, which I didn't realize, you know that?

It's called, which makes sense, obviously. It's called the Lego Movie 2, the second part. Love it. I love it. It was also well received from the plane I was on. Oh yeah? Everyone cheered. We're all talking about it.

Cheering. Really? Yeah, we all watched it in sync. It was amazing. Where are you going? Belund yes, be learned. Oh, so it was a Lego convention. So it made sense that we're all watching that yeah, that's fair Yeah, like I get enough of it. It does sound like it's a real You know, it's almost like a cultish world But I guess it would be and they all talk about the system and apparently some people like

You know that they don't like how certain things are moving away from the initial brick. Some things are like, you shouldn't have all these extra parts needed to make like the big spaceship from Star Wars. The Death Star. Death Star or the Millennium Falcon. Millennium Falcon. Which apparently that's the biggest Lego they've ever had a kit for.

The way it's like six kilos. Yeah, I think it's like a thousand dollars or something to buy it. No Seriously that much yeah, but for the big one. Yeah, where the big proper life size Which that's right value my car More expensive than that and it's 15 years old It's a life size I don't have any stormtroopers in my car Thank you.

Someone had to say it. I'm just saying you put it on the record. Thousand dollars brand new Millennium Falcon. I'm assuming there's some stormtroopers in there. Who's like who's guarding everything. Stop looking at me like I'm an idiot. So why do you want the stormtroopers in there? They shouldn't be in there.

Oh yeah. Hand to get rid of them. That shouldn't be in there. Oh yeah. Hand to get rid of them. Get rid of them, hand. Oh yeah. Unless he's playing, it doesn't need dresses one at some point. But this is true. Yeah. Yes, yes.

Yes. Nailed it. See, I got it. Love the references. Good one. Obi-Wan. But apparently as well with that model, a lot of those parts that were like the big round parts

and stuff, they were from different kits from a few years earlier. So they're mostly trying to make it all fold back into itself, you know? Which I sound, thought that was kind of cool. But yeah, it's interesting when some people are like disappointed with certain things changing. Anything sort of deviating from the system, people aren't happy. They talk about it like the system is almost like a cultish status. But just don't use that if you don't want that. Just don't buy that product.

No, there's people inside working at Lego. Oh. They've also gone in different directions. They found that girls weren't playing with Lego as much as boys, so they made some more girl friendly ones, which it felt a bit strange to me, a bit old school sort of thinking about like slightly girly, classically girly things,

different colors. Like franchises? Well, they made the figurines, they redesigned them, so they were like it's slightly different shape, but they still fit into the system, their feet still locking and all that stuff. I'd never seen any of those ones. Yeah, I used to work in the toy department

of a big department store. Right. And yeah, there was a range, which I can't remember the name of now, there's a range of like girls Lego. And they'd just been those small boxes, you know, you get like little boxes of Lego and it can make like a motorbike, or it'll be just like that.

Yeah, totally. It can make girly kind of things. Like a motorbike. Like a motorbike. With would be such like that. Like a motorbike. Like a motorbike. Like a motorbike. Like a basketball. Like a basketball. Like a basketball. Like a basketball.

Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball.

Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like a basketball. Like by Lego against competitors, who they call Lego clones. Try hard, Lego try hard. For the most part, Lego has been unsuccessful, as courts normally find that the functional design of the brick

is a matter of patent rather than trademark law, and the relevant Lego patents expired quite a while ago. So they're trying to sue based on, the brick is our trademark. This is our, it's like iconically our, but courts tend to disagree. And I haven't a fight this in different courts, different jurisdictions.

Right, sure, but like, does it disrupt their business that much? Or are they? I don't think so. They're still the dominant force. I couldn't name any of their competitors. Yeah, over the years, So they're still the dominant force. I feel like I couldn't name any of their competitors. Yeah. Over the years, a lot of the competitors would advertise saying, fits in with Lego and

stuff like that. And they would actually make them to the same specifications, which is interesting that you can't, feels like there should be something in there protecting you saying, sure, you can't, we can't protect the style, but to advertise saying that it'll fit in with, so the round is basically saying that it's exactly the same, but I obviously do not understand trademark law at all. Just why you're going back to law school. Yeah, yet again.

I'll finish that damn course. Oh, my God. It's a course. I don't know what it is, tape. You're the L words of your tape. I don't know what that means. Who's that woods? L-Woods? Great film. L-Woods. I thought I was thinking L-Run Hubbard. Let's see how the L-I know.

L-McPherson. Oh, you mean like A-W-L-E? Yep. L-McPherson. Yep. L-McPherson. L-McPherson. L-McPherson.

L-McPherson. L-McPherson. L-McPherson. L-McPherson. L-McPherson. L-McPherson. L-McPherson. L-McPherson. L-Mc double L.E. Yep. Yep. Elmick first and. Yeah. Elmick first and spells a name E double L.E. I don't know, Dashi. Yes. I've got a couple of fun facts to finish. Yay. Oh,

Jess, you're not going to like these. They're both, they're really Dave's star fun facts. Oh, but heavy and stats. Yeah, they're more numbered, not the most. How many billions is he worth now? Right now, can we, in exact as a... I'll tune out for that. I think we should have known, if you think it's fun, both of us, no, if you think it's fun,

we'll say yay or you get to boo, if you think it's not fun. Yay! But we can be, we can vote separately. We're yaying the boo. Yeah. We can vote separately. Okay.

Okay, so this is from Mental Floss. In 1961, the Lego wheel was invented. Today Lego turns out more than 300 million tiny wheels per year, which makes them the most prolific wheel manufacturer in the world. Yay! Come on, that is amazing! You got me with the last sentence.

Yay! Yes, that is fun Matt. So they make more wheels in any other diet company. Yeah, it's ridiculous. They're tiny. So what are they for, Kaz? Tiny Wagon Cuts. Got it.

So cute. Yay! Yeah, double. I feel like I should finish with that one. This one's, this is all Dave. You even glanced at me like, ah, ah. Well, I just saw your body language, like, oh, I have my chance here. The second one. So six pieces of 2x4 Lego bricks can be combined in 915 million, 103,765

different ways. Yeah! That's a yay from me. That's amazing. Hey! Yeah, no, I don't understand how that's right. What are the dimensions again? Half them.

The two by four Lego bricks. So six pieces, you know, the two by four. Yep. So it's just, so the dot studs. Yeah. So the classic sort of Bricks six of those yeah Well, let's try and prove them wrong one is just them all stacked on top of each other that what I like One is five of them is it how many of them is six so it's five of them stacked and then one slightly a skew yeah

One of them looks kind of different if you squint at it. That's a little different. Market down. Yeah, fuck it down. 114 million to go. I've just laid the brick saddle parallel to one another on the table. Let's bring them to the six corners of planet earth. Try and get it back together now. Six corners? Yeah. Lego was amazing. Lego, it's so good. I mean,

the phrase is four corners and that doesn't make sense. It's a sphere. Well, everyone knows spheres have six quarters Matt those were fun facts never That's so nice right into a great report. Yeah, does that the end of it? I say anything else. Yes leave it there and I know leave them wanting more. I want more. I want more one more No, don't do it. I can't handle it. Yeah, that was great. That's great. So many fires Three major fires to the factory? No. I mean, that really, I'm glad they took the hint that the wood was not... Yeah. Don't go with the wood. That was really balsy, but it obviously paid off for them.

And I, yeah, I like that he kind of goes, you know what? I'm not doing best by the company here. I'm going to bring someone else. Yeah, that worked. Yeah, that did seem... That's pretty cool too. Yeah, and I would imagine that like the else. Yeah, that worked. Yeah, that did seem pretty cool too. That's pretty cool too. Yeah, and I would imagine the whole, like, to be the first in some of that must have felt so much pressure to just stick it out and bring it around. But also so much pressure probably internally gone, come on, we need you to fix this. Yeah, for sure.

You understand that they're still the CEO. They're the guy took over. He stepped in a different role last year. He's the mega CEO. But yeah, by the vice-megasy, that's yeah. He drives a giant Lego car. He calls it a car. I got it. Yeah.

He just calls it a car. When we stop recording, I'll show you some photos of this, the Lego tree. Oh, yeah, that sounds great. I've also thought of the thing we can allocate to our listeners who we're going to think. Yes. Okay. Oh, yes. Before we do that, let's say thanks everyone for listening to the show.

It's your first time. Appreciate that. So if you're a big Lego fan, we've done a lot of other episodes. Obviously that you can access in the back catalog. And the other thing is, if you want to support the show, the way to do that is via either sharing with a friend, because that really does get the podcast out there.

If you can't afford to give any money to our Patreon, which I'm about to talk about, if you just tell any friend about it, give them a topic that you think they might be listening and download it onto their phone or whatever, that really helps us out. Get peer pressure. Yes, exactly.

It helps. Or you can give Yes, exactly. It helps. Or we can give us a review. It's not all bad. Oh, which is a peer grip pressure gets a real bad wrap. But it's a wrap. Small doses. And it's not all bad is also what you could write on iTunes. If you gave us a review, it's not all bad.

Five stars, please. That really helps the show as well. So that's something you can do without contributing. Any money, but if you do have a couple couple extra shackles you want to throw away, Petroon.com slash do go on pod. There's a link in the description to the episode. And in exchange for your generosity, we will generously give you two bonus episodes every single month

that only those people hear. You can vote for the topics that are two out of the three of us report on so you get to really shape the show. And also you get a shout out at the end of an episode and we're going to do that now and just we should say sorry David at the moment all old bonus episodes are still up on the Patreon but I think we're we're going to bring that back down so it's only a recent certain amount of months. Yeah so basically we've just kept all the old ones there so there's 20 right at the time of recording. You can go back to it if you sign up soon, but soon, because we think that it might be a little bit unfair

for some people that are only contributing now, say the people that have been contributing for 18 months to get the same episodes. So, the thing you're putting, you know, just having the most recent 10 or something out there. But if you strike now, you'll get all 20. Yes. Yep.

Strike while they aren't hot, as they say. Yeah. And I think when we're thanking our Patreon listeners this time, we should give them positions within the Lego company. Oh, great. Job titles. Fun. We've been changing their names a lot lately, but it's like, don't try and change them. They're perfect.

Yeah. Let's just give them responsibility. Okay. I can't. My names are pretty great. This, this time around as well. So, are they now? Are you leading off? I'm happy to lead or follow.

Oh, are you obviously? Yeah, look, I'll go first. Sure. Okay, here we go. I'm going last. Okay, I'll go in the middle and I chose that. That was my choice. Yes, you are. Well, let's make some non-done people that contribute to our Patreon.

Yes, Smarties. Alright, Matt, you also keen to kick it off. I am really keen to kick it off. And firstly, from the state of Illinois, which is such a fun word to say. Isn't it great? Isn't it great. In the United States of America, I'd love to thank Michael Schneider. Michael Schneider. Michael Schneider.

Head of HR. Oh wow. That's a... He would not like the peer pressure we were talking about. No. No, but I was saying it's constructive peer pressure. Okay, so if you say it like that to Michael Schneider, he's pretty onboard. Yeah, and depends on what kind of HR person. The most HR people I hear about are the ones

that are bad at it. You know, the people, you go, I went to HR and they said, nothing we can do. Yeah, not our job. Yeah, not our problem. She's amazing, but not Schneider. Not Schneider. He's great. He's in there. He's on first name basis with all the staff. He's great. Michael Schneider. Head of HR. He's not Schneider. He's in there. He's on first name basis with all the staff. He's great. Michael Schneider. Head of HR. He's Michael Schneider. Michael Schneider. I just love that name a lot. Michael Schneider. Yeah. I can tell. Michael Schneider, the advice provider. Oh yeah, that's very good. He's got it, but you can't say that because he's got an open door policy. Yes. He's cool. He actually doesn't have a door.

He wears a t-shirt and jeans, like he's just really cashed, but he's on a big salary. So if you've got a, if you've got, if there's no door there, so if you've got a talent, so I mean, pretty personally, you've got to talk really quietly

on the whole office, well, here, you can't close the door. Yeah. But I mean, as he always says, you can say to me, you can say to the whole of Lego, I don't care how private it is. And as he always says, I've got diarrhea.

Can I go home, please? Tell it to the office. Let them decide. I just yelled it. So I think, yeah. Barry, did you hear what Michael said? He's also named Michael. I could say.

I'm confused. Thanks, Michael Chinata. I'd also love to thank from Florida. The Florida key. Oh, yeah. In the United States of America, long time supporter Odie Matthews, I mean, to be honest, all these people

have been supporting for about the same amount of time, because that's how we read them out. Sure. In order of when they came in. But I'm just familiar with Odie's work on social media. He's also in contact. So thank you so much, Odie Matthews.

What would Odie, Odie's gig be? Dave. Head of international marketing research. Wow, we've had a couple of heads of departments. So far. A couple of big names, big. I don't know, we've got some pretty boring office workers coming up soon.

Wow. Thanks so much. Oh International travels a lot for work. That's cool. All the different Lego land. Yeah That's a great gig That's what I want to I want to I want to be Odie when I grow up We all want to be Odie when we grow up Also also the name Odie's awesome. It is. That is so cool.

I know, that is a great name. Yeah. What's Odie's short for? Is it short for anything? Odie's. Ah. That's not. We all need to go to HF, that one.

Well, yeah, that's why she'll answer. We've got to step in at some point. Yeah. That's great. Thanks, Odie. All right, I'm going in the middle as I demanded. Hahaha. I would like to thank.

Hahaha. You're the third child. Hahaha. All the way, keeping the US from South Milwaukee, Wisconsin. Ooh, it's not cool. Mill walking here. Hahaha. Oh yeah.

I would like to thank Samantha M. Hitchcock. Oh, like to thank Samantha M. Hitchcock. Oh very good. Samantha M. Hitchcock. M in the middle makes me think she's very important. Yeah. Also I think normally yeah that can often mean they're working entertainment right because they they had to put their name on that on the register of actors or whatever. Right, yes. I think she directed the Lego film. Yes. Wow. That's cool. Nice one, Sarah.

I don't know, it's Hitchcock. Yes, do you think? No, it is, it definitely you said so. Samantha Hitchcock. Samantha M Hitchcock. Not to be confused with Samantha Hitchcock. Oh, I, yeah. Who directed the third die hard film?

Yeah. Which was still good. Yeah, sure, of course. confused with Samantha Hitchcock. Oh, I, yeah. Who directed the third die hard film. Yeah. Nice. Which was still good. Yeah, sure, of course. But Samantha M. Hitchcock, Lego Movie. I will appreciate that. Thank you. Not the big Lego movie,

because that was definitely a different director. No, I think, sorry, what I meant was she directed that cartoon that you were talking about. Yes. On the Lego website. With the fade away life. Samantha, that fade away life was incredible story. I can't wait to share that with the fade away wife. Samantha, that fade away wife was incredible story.

I can't wait to share that with the listeners. I dream of one day being a fade away wife. I just like the script would have said in brackets, fade away wife. And everybody's been, yeah, obviously. Not into storyboard this scene. Sounds like a feel good sort of romantic comedy where the wife is a basketballer right in the WMBA

But she dies and comes back as a ghost because fate away is like a jump shot style, but also She dies and she's the ghost member of the team point guard and they go on to win the championship together I just had deja vu of sitting here how I, which is looking through at you through my hand. I had a deja vu of going, what are you talking about, man? I'm sorry, Jess. Alright, I'd also like to thank from Dallas, Texas. Damn, that is cool. From Dallas, Texas, I would like to thank Michael McDowell.

Hopefully, not a relation of Andy McDowell. Oh, the world. Oh, I hope not. I hate Andy McDowell. I think I was gonna cast her as the fade away bro. Yeah, you would. You're not an Andy McDowell fan. Oh, really?

What about that film with you, Grant? Yeah, she ruined it. She's actually terrible at that show. She's really bad. I really like her. Her character is not a good person. Her character is terrible. Not a good person. Grandhog day though, in that show. She's really bad. I really like her character. I like her character. Not a good character.

Not a good person. Groundhog Day though, she's crying. Yes, she is. Yeah, she's alright. I would like to thank Michael McDowell. And I think that it's possible that Michael McDowell operates one of the roller coasters. I was going to say that to someone. No, really.

Yes. Which legoland, I was going to say the new Shanghai. Yeah, the new Shanghai. He's transferred from the original bilion. Yes, because he loves an adventure. Yeah, and on the way there he stopped at Del Stexas. That's awesome. Live there for a few years.

Yeah. Thanks, Mark and McDowell. Keep operating that roller coaster. Rollercoaster operated to the stars, Mark and McDowell. Mmm. Yeah, he works on the VIP rollercoaster. Yeah. Um, I would like to thank if I may.

If I please may. Please may you. Please may. I'd like to thank from Ontario. Oh, that's cool. In Canada. Yes. Oh, stop.

Greg Hazelton. Oh, great. Okay, fantastic. No, I think what Greg's job is, he's the head, stud and chube checker. Yeah. Check every stud and chube. Check every stud and chube,

which is literally billions in a year. And he puts in long hours, but it never affects his attitude at work. He is so jovial. Yes. He lights up a room. He does. Greg. Greg! Here he room. He does. Greg. Greg!

Here he is. Bro, I was just wondering, it's bloody Greg, Greg, Greg. Greg. Greg. I love Greg. I love Greg. I love Greg.

Oh. Oh. Greg is one of my favorite names. Do you think Greg, we're talking about it before, we started recording how names can be shortened. Do you think Greg is short for Gregory or Gregan Greg and Greg or Greg or Greg is yeah Greg's could be a lot of things. Greg. I want Greg. I always assume Greg. I assume Gregory but yeah I feel like he might be a Greg or Greg or no, let me finish. I feel like it would be a Gregor.

Gregory, one of the two. Oh, yeah. On your Gregie. And finally, I would like to thank, and the reason I asked to go last is because I know this person. Woo. Greg. No, from Singapore, she's listed here,

but I do know for if she is back in Melbourne now. It's Stem. I bet you're Fi-mitchel. He also used my Stephanie K. Mitchell, if you want to. Ooh, all the way with Stephanie K. Yeah. How many? That's a classic digressy chant when Stephanie K went

for junior body president. Exactly, junior body president. That's the other thing. That's the other thing. Junior body president. What? What's she the president of, the Junior Bodies? In a lot of way, a kid's head is the president

of the Junior Body. Ha ha ha. True, true. Now Stephanie Mitchell, what does she do for the Lego company? Well, I met Steph when we were studying, it was my first year at uni at ICU, she went on to study media communications, I believe.

So maybe she is the, I'm just not like a bloody different, head of media communications. For the Singapore branch of Lego? Yes. Wow. She's back and forth, she travels. That's great, I wonder what kind of thing

she communicates. Love, yeah. Is that, wow, is that what they do? Yeah. Yes. Because I majored in metering communication. So I've always wondered. Oh, what is one of those?

It was one of what that means. Me too. Me. I don't know. I was saying. You were talking about that on Josh Hill. All three of us did metering communications and none of us know where it is.

I don't know what it is. I think it's all about communication. Uh-huh. Is it all about podcasting? Because we're all here. We're forms of media. Yes. Like a podcast. A media is plural for medium.

So I know a bit about the form. Wow. The medium is the message. And look at us communicating right now. Let me stop you right there. I think it's the message is the media. Fuck. Is it? Yeah. No. But yes. Who said it? Marshall McCleware? No,

Masha Hind. Masha Hind. Thank you. Troy McCleware. Anyway, we lost it. I coughed into the microphone. I wanted to go to the side. Anyway. I hate these two. Oh my God, I said they're out loud. No. I just want to go home. No, thanks to everyone that supports the show. It pays you on.

And supports the show just by listening and telling people about it. That is bloody cool. You can go to our website now, do go on pod.com. Yes. Go on. What? Don't go on. Don't type in.com. This is a separate website, Jess is working on it. Nothing to do with that. Don't look at it, it's not ready yet. Nothing. Sorry. Mom, no come in. Dotcom. Do-go-on-pod.com. I'll know you'll find a link to Patreon. You'll find a link so you can suggest a topic.

It's a very, very easy to fill out a little survey. Tell us about the topic. Why we should do it? And often people do write. Why we should do that topic. It pops out better. So amongst the thousands, it's easy to see. You can get in contact at any time or the links

that are on our website, to Facebook, Instagram, Twitter, email. And you can buy merch. Yes, merch. It's very important. You click our store on dogoonpod.com. It takes you to Redbubble and the designs come up on T-shirts, but if you are delivered a cookie, cookie-clicking,

you can find that... Made in communications, it's a great... You find they also come on other things, even like our phone covers. Com, or pants. The com, dot com, and things. They come on other soon. Oh yeah, you can take it on pod.com com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, com, and Ringo, like the fatal shirt. Yes, it's a comprehensive listing and ranking of the how talented we are at drums. Oh.

Cut that Ringo. No, he's actually really good. He's not even the best drummer in the podcast. Yeah, fuck you. He's not even on the podcast. I'm losing my mind. I love Ringo. Please help me.

He's a treasure. The fact control. The way you got back to March after all those years. That's beautiful so. That's me. And speaking of which, just we'll get back to your emails, Rousseon. I'm up to date.

No, it's amazing. You do great. You do great. But I haven't been getting back to our pen pals lately. So I've got to think about our game. Get on that. And you've got the best writing of the three of us, so you better get on that.

Do we have pen pals? No. But we could get a PO box and people want that. Ah, I prefer poppy, don't want that. Okay. Thanks so much for listening guys. We'll be back next week with another episode. Until then, I will say thank you and goodbye!

Bye, miss! Oh. Bye! Bye! This podcast is part of the Planet Broadcasting Network. Visit Planet Broadcasting.com for more podcasts from our great mates. I mean, if you want, it's up to you. Hey, this is Matt. Sorry to drop in here like this, but I was editing the episode and I realized that I didn't

think the people who suggested the topic and I realized that I didn't think the people who suggested the topic and it's probably our reckon the most suggested topic ever almost, it'd be very close anyway, so here are a bunch of names to thank for suggesting this topic including Gen Gen Rosie Dawson, which is a sick name, actually this is a great batch of names, to be honest, Chris Day Carey, This is a great batch of names, to be honest, Chris Daykery, awesome name, Tyler Spewak, holy shit, that's a good name, Melissa Beach can't be a real name, that is an awesome name. Jean Nicholas Burdon is from French Canada, so I think I nailed the French Canadian there. Also Andrew Cooke's in who actually works for Lego, and that is pretty cool. So hopefully the show wasn't, wasn't too shit for you who knows, probably knows everything. He's, he's that he'd like to hear us chat

about our childhoods own experiences with Lego. Something I didn't mention in the episode as I remember one of the Lego kits out of the kit was his game with the dice and stuff and had to move the Lego bricks around a board kit was his game with the dice and stuff, and had to move the Lego bricks around a board, but I cannot find anything about on the internet, so I fear that I may have made it up. But anyway, that was from obviously a long, long time ago from my childhood. Also Jasper Nalti suggested this topic, and Loan Josephs. Also Vincent Vinny Burrow's dead who's a

Lego collector Dylan Bern who's suggested so many topics over the years sterling rulers and her bib who also had this little fun fact to say which I didn't get around to saying the episode obviously, so I'll say it now, but the plural of Legos is just Legos, not Legos. Legos, like moose. I have not checked that to make sure, but I do believe, have been by trust him with my life, so I'm willing to put that out as a fact. Anyway, back to wherever I'm sliding this into the episode. That for me? This episode is brought to you by Progressive. Most of you aren't just listening right now.

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