Do Go On - 249 - The Great Diamond Scam

Starting point is 00:00:00 Hey everybody, Jess and Dave, just jumping in really quickly at the top here to make sure that you are across all the details for our upcoming Christmas show. That's right, we are doing a live show in Melbourne Saturday December the 2nd, 2023, our final podcast of the year, our Christmas special. It's downstairs at Morris House, which usually be called the European beer cafe. On Saturday December the 2nd, 2023 at 4.30 pm, come along, come one, come all and get tickets at dogoonpod.com. Peloton is ready when you are.

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Starting point is 00:01:34 Right now, save up to 50% sight-wide with Blue Nile's Black Friday and Cyber Monday deals. Blue Nile offers an endless selection of bold gold styles, gemstone jewelry and classic diamond pieces. And right now, Blue Nile is also offering 36-month special financing for a limited time on minimum purchases of $1,000. Restrictions apply. See bluenile.com for details. That's bluenile.com. This week's episode of Duga One was recorded live at stupid old studios. That's right and not just the audio but the video which we streamed live but you can also catch up on it at sospresents.com.

Starting point is 00:02:14 Yep, you can get a season pass and watch all four live streams for the price of three. That is an absolute bug on. So that's this week's last week and you can even watch the next two live, including next week's 250th. I was gonna say birth date, but we're not that old. 250th episode celebration. That's right. And at the end of all these episodes, so we do an extra little bit.

Starting point is 00:02:37 We did a Q and A. We've done a quiz. The one for the 250th. The fact finder. That is absolutely right. We gave our best Pope facts and also facts about spiders and remake films. And one other thing, but we won't tell you what you have to watch to find out. But next week for the 250th we'll be having a little birthday or party celebration afterwards over the few live guests videoing in.

Starting point is 00:03:00 So if you want to get involved with that, again, it is sospresents.com. But if you want to hear the edited version of the podcast, just keep listening now. Marnus Dogg. Because there's dog in the video version. Yeah, that's right. We had a dog break. Little tiny dog. Just wandered onto the stage from nowhere. Wearing a hoodie, it's very cute. Yeah, where did it come from? I'm not sure. We didn't ask enough questions. And where did it go? This podcast is part of the Planet Broadcasting Network. Visit planetbroadcasting.com for more podcasts from our great mates.

Starting point is 00:03:38 Hello and welcome to another episode of Do Go On. My name is Dave Warnke and as always I'm here with Jess Perkins and Matt Stewart. Hi Dave, hi Jess. Hi Matt, hi Dave. Hi. It's so good to be here once again. Yes. We're here to do a show, a podcast show if you will. Yes. And it's about learning but it's about laughing along the way. Isn't it? Yeah. And you know what I've always found that really at the end of the day, it's about the friendship.

Starting point is 00:04:06 Mm. You know what I mean? I think that. Dave's about the money obviously, but I'm about the friendship. Yeah, I'm about the friendship as well. Yeah. Yeah, Dave.

Starting point is 00:04:15 All the board. The friendship. The friendship train. The friendship. The friendship train. I get it, I get what you're saying. I love modes of transport. I love them. A wordplay. It's good fun. It is good.

Starting point is 00:04:29 It's good fun. Is that a pun? I don't know anymore. How does this show work? That's the question on everyone's lips. People are training and going, but what the fuck is this? Dave, can you help them out? I haven't read any description of this episode at all. Well, basically, if you haven't read anything, we take an attention to a report on a topic often suggested by a listener, but not always.

Starting point is 00:04:51 And whoever gives a report, they start with a question because the other two people don't actually know what they're gonna bang on about. For hours and hours and hours, yeah, yeah, yeah, yeah, yeah. And this week I'm asking that question because I'm doing the report. And my question is, what object has been sung about by previous report subjects, the Beatles, Rihanna,

Starting point is 00:05:13 and Marilyn Monroe? Oh, okay, happy birthday Mr. President. I'll tell you. Have they all done that? Well, the Beatles did have a song, happy birthday as well. Oh yeah, okay. Maxwell Silver Hammer. Yes, okay Maxwell silver hammer Yes, the topic today is bang bang

Starting point is 00:05:30 Sergeant Peppers lonely hearts club band. Yes, they're all famously saying about that club band Can we have a clue? Another previous topic that it relates to is James Bond. Oh, there was one of the titles. Ah, Money Penning. My the revenge of Money Penning, that famous James Bond film. Diamonds. Yes. What? Yes, wins again. So obviously, you don't know, Beatles saying Lucy and the Scarlet Diamonds, Rihanna saying Diamonds and Marilyn Monroe saying diamonds are girls best friend. Yeah. So this my best friend is Christy. This week's topic is based. Let's also say our best friend. My Tom. Oh. I genuinely don't have a best friend.

Starting point is 00:06:26 Oh. I didn't know my friend Tom is watching. Ha. When I've said, I'm sure I've said this before, when I was a kid, my mom told me, it's stupid to rank your friends. It is pretty stupid, yeah. So I've never done it.

Starting point is 00:06:38 But it is important to name your precious gems. Yes. No, rank your precious gems. I got Diamond, Ruby, Sapphire. Yeah., no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no suggested this topic diamonds and so that's what I'm gonna be doing that day. So it was suggested by a listener. Yep Me old ma'am. Would he be your best friend? Is it one of my very good friends? Yes. What are your first friends? You would even say one of my best one of my good friends. I'd like to do a good friend. My dad. Well funny I mean, you know, I don't it's funny how I sort of, you don't necessarily think of parents as friends,

Starting point is 00:07:26 but I mean, yeah, sure. When I was in high school and some girls I went to school would be like, oh, my mom's my best friend. And I asked my mom, I was like, are we best friends? She was like, I'm not your friend. She was like, I'm your mom. I was like, fuck your mom. Why do assert boundaries, you know?

Starting point is 00:07:43 Even now, I'm like, wanna go shopping? She's like, no, no, I'm kidding, my friends. Yeah, no, I think, what is a diamond? What is a diamond? According to Dixhaired.com, this is my favorite like, padding of a report, you see someone doing a talk somewhere and you're like, oh, they got nothing. The Cambridge Dixhaary defines diamond ads.

Starting point is 00:08:07 Dictionary.com calls it a pressure stone consisting of a clear and colorless crystalline form of pure carbon, the hardest, naturally occurring substance. I didn't know that. It's a fun fact right off the bat. That is, yep. I'm not really talking about diamonds in general. I'm talking about the kind of the modern day myth or according to the Huffington Post

Starting point is 00:08:27 The most common misconception about engagement rings is that there's some kind of ancient tradition That's deeply embedded in human history and societies around the world. This is completely false The idea of a diamond engagement ring is roughly a century old Guess who invented the concept not surprisingly? It's the same people who mined the diamonds. The Debi's diamonds syndicate. How far did Debi's go and their quest to create demand for diamonds? Well that's what we're going to talk about today. You won't be so good if but at the end of this he proposes to me. And then everyone gets to see me going, no. Oh what?

Starting point is 00:09:03 And then everyone gets to see me going, no. Oh, what? You have misunderstood this. We are acquaintances. I didn't even list you on the best friend list. Well, um, wouldn't that be funny, Matt? Wouldn't that be hilarious? Matt's just going, just so right. Well, I've got a rewrite a little sort.

Starting point is 00:09:22 Later on in a day. What are you reckon? I was going to, he's going to propose a little. Later. Dave, will you record? He's going to propose a day. Okay. So in 1982, Edward J. Epstein wrote an article for the Atlantic title. Have you ever tried to sell a diamond? entity talks about how the debaers group helped create the modern value of diamonds. And it's a lot of the articles that are still being

Starting point is 00:09:45 written about it today, go back to this. He's sort of like the investigative journalist who broke this open a little bit. But it's funny, it was before you were born, I've lived forever. But it's an article, you know, it's nearly 40 years old, that article, but still I don't think it's really gotten through.

Starting point is 00:10:03 I was unaware of all this. I assume diamonds were valuable, and I thought them as engagement rings was an older thing than this, but anyway, in the article, which is quite a lengthy one, linked in the show notes, obviously, he writes about what he calls the diamond invention, saying that, quote,

Starting point is 00:10:21 the creation of the idea that diamonds are rare and valuable and are essential assigns of a steam is a relatively recent development in the history of the diamond trade. Till the late 19th century diamonds were found only in a few riverbeds in India and in the jungles of Brazil. And the entire world production of gem diamonds amounted to a few pounds a year. I feel like that should make them all valuable. Well that, I mean that's, that's when they were genuinely valuable.

Starting point is 00:10:47 Oh, okay, right, right, right. I was gonna say, I thought that no one gave a shit about him. There's only like four of them who cares. There's only four of them. Well, at that point, it wasn't to get engaged. You gotta give a diamond ring, because I mean, you know, normal people couldn't do that. Then in 1866, the Eureka Diamond, a 21.25-karat rough diamond, was found by the 15-year-old

Starting point is 00:11:10 Erasmus Jacobs, the son of a farmer. This became Africa's first authenticated diamond near the Orange River. According to the Debiya's website, Erasmus gave the shiny pebble to his sisters as a plaything. Later his mother gave it to a neighbor. The Eureka Diamond is now exhibited at the Kimbley Mine Museum. Wow. He's loved to go back until that kitty fence and it's not a shiny pebble. Yeah.

Starting point is 00:11:34 Idiot. Erasmus is also incredible. That's so exciting. I mean, Erasmus is amazing. It does sound like a myth story. Like you have like someone with an amazing name finding something. Yeah. Not caring about it yeah the website also mentions that in 1869 and I see the star of South Africa and 83.5 carrot rough diamond was discovered by a

Starting point is 00:11:54 Greek a herdsman it triggered the first diamond rush the diamond was sold for 500 sheep 10 head of cattle and a horse. It is now in London's natural history museum. And that weird that a precious thing found in Africa is in an English museum. Ah, probably one of the only things I've got though. Yeah, yeah, yeah. And I'm sure it was like a gift for Africa, you know, Africa, like here, you take it, you need it. Yeah, yeah, Africa like here you take it you need it Yeah, I don't go into that too much, but geez, this is all the backdrop of all this is a lot of cruelty According to Epstein In 1870 huge diamond mines were discovered near the Orange River in South Africa where diamonds were soon being scooped out by the ton

Starting point is 00:12:42 So I went from not many years before super rare, only in a couple of places. Now they're just scooping out diamonds. They're just like, they're just going, yep, got 15 more. Yeah. Here we go. We've already cut. They're already like shining. Some of them were in rings and earrings and I think they just stole the woman's jewelry box. I think that's what happened. It goes on the British financiers who would organize the South African minds quickly realize that their investment was endangered.

Starting point is 00:13:11 Diamonds had little intrinsic value, and their price depended almost entirely on their scarcity. The financiers feared that when new minds were developed in South Africa, diamonds would become at best only semi-precious gems. Yuck. Oh, boy. Something that they look a lot less attractive. Yeah.

Starting point is 00:13:30 Oh. So what would they do? Well, Epstein explains. The major investors in the Diamond Mons realize that they had no alternative, but to merge their interests into a single entity that would be powerful enough to control production and perpetuate the illusion of scarcity of diamonds. The instrument they created in 1888 was called the Beers Consolidated Minds Limited

Starting point is 00:13:50 Incorporated in South Africa. So this is the cartel that sort of created. We talked about cartels in previous episodes like the maple syrup cartel, you know, OPEX, a big oil version of this, but I had no idea that the same happened in the diamond rod. I really did just think they were valuable. Yeah.

Starting point is 00:14:12 I can't say I've thought a lot about diamonds. That's one of those things, if you probably, if anyone's spending time thinking about it, they probably realize, but it's just one of these things that's in the background. Yeah. You know, I've had friends who've got married, I'm sure they all nearly all of them bought a diamond for their partner because that's just

Starting point is 00:14:27 what you do. And that's just really, as we'll find out, it's just great marketing. The debiars website puts it in much less conniving terms than that, of course, writing of 1888. Cecil Rhodes and Barney Bonato. Fantastic. Get out. I don't mention him again, but what a name. Cecil Rhodes. Cecil Rhodes. And Barney Bonato. Barney Bonato. Get out. I don't mention him again, but what a name. Cecil Rhodes. Cecil Rhodes and Bani Bonato.

Starting point is 00:14:47 Bani Bonato. Bani Bonato. Bani is close to Bani Bonato, the old ice cream. Bani Bonato. Bani Bonato. What do you mean? So he doesn't come back. No, I don't talk about anymore.

Starting point is 00:14:59 That's one of the best names. Bani Bonato. I think that is one of the great names. Yeah, I don't know what I'm saying. Cecil Row, that's a famous dude. I'll talk about him. I'll talk about him. I'll talk about the Rhodes scholarship. It's named after him. Yeah.

Starting point is 00:15:12 I'll talk about that in a couple of paragraphs, Dave. Buddy, hold your horses. Sorry, the binata scholarship. Well, we all want to know. The Barney Binata School of Ice Creamery. Does somebody started? Yes. Good on him. So this is from the Dabias website. Cecil Rhodes and Barney Benardo, who had been running two competing diamond operations, decided to join forces and consolidate their companies. Dabias consolidated minds limited,

Starting point is 00:15:37 was established on the 12th of March. Cecil Rhodes was named Chairman and continued in his role until 1902. So Cecil Rhodes is a figure that looms large over this period in South Africa. According to the BBC, Rhodes was an imperialist, businessman and politician who played a dominant role in southern Africa in the late 19th century, driving the annexation of vast swathes of land. Cool. He was born the son of a vicar in Bishop's Stortford, Hurtfordshire in 1853, and dogged by ill-health as a child, he first came to Africa where the climate was deemed better for him age 17. He grew cotton in Natal, but moved into diamond mining, gradually out

Starting point is 00:16:18 winning his rivals to become the dominant force in the trade. As well as founding to beers, both southern Rhodesia, now as in Barbwy, and Northern Rhodesia, now as Ambia, were named after it. Oh, there you go. Never put that together. That's obviously why the names of the change vectors are like a weird thing to exist. And like Dave said, Rhodes scholarships, which allow overseas students to study at Oxford University, are also named after him. Rhodes Scholars include three men who would go on to become

Starting point is 00:16:44 Australian Prime Ministers. Any one of a guess? Tony Abbott, yes. are also named after him. Road scholars include three men who would go on to become Australian prime ministers. Any one of a guess? Tony Abbott. Yes, he's a little... Yeah, yeah. I thought that was a very funny judge-cat. I thought that was like... Yeah, I think I know.

Starting point is 00:16:54 He's actually quite educated. Really? The other two, Malcolm. Malcolm and Malcolm Turnbull. Oh, so that's two very recent ones. And Bob Hawke wasn't that long ago either. No, Bob Hawke, when he was over there on that, that's when he famously set the Guinness World Record for Sculling Bee. Oh, yes, our Prime Minister.

Starting point is 00:17:12 There's also maybe the most famous of all Rhodes Scholars' ex-US President Bill Clinton. Oh, right, okay. According to the BBC, Rhodes detractors see him as a racist, and one of the people who helped prepare the way for apartheid by working to alter laws on voting and land ownership. I think it would be hard to argue against those calling Rhodes erasists.

Starting point is 00:17:37 In the same article that they say, Rhodes detractors, like they also, they go on a say, in the same article, talking of white people, I contend that we are the first race in the world and the more that of the world we inhabit the better it is for the human race Oh strong disagree Well, you can see how detractors would take that out of context. I mean make him seem like a race Sure, he's just saying that what people were using. Completely up. Completely up. Yeah. Like all of that is like, wait, what? And the more we spread ourselves out and take over everything, the better

Starting point is 00:18:17 we'll all be. No. Famously had this dream of Africa, you being able to get a train from the south to the north without ever leaving British soil. Oh, yuck. That was his dream, and that was what one of his life ambitions was to make that happen. Yeah, that's so nice. So he was gonna get like, climb a train tracks with the whole way up.

Starting point is 00:18:39 Yeah, I wanna do, I wanna do the trick. Yeah, he's like minimum, minimum. Yeah, minimum. The train is just covered in the Union Jack. Yeah. It's British. Yeah, it was a real subtle guy. Unsurprisingly, debiars distances itself from its founder saying this is from its website. Although Rhodes is part of our early history, he does not represent our company that we are today. While we cannot rewrite history, we can bear the responsibility of history to build a better legacy, and we put tremendous resource and energy behind this every day.

Starting point is 00:19:13 We are very proud of the fact that Cecil Rhodes would not recognize the debuts of today. According to Encyclopedia.com, Rhodes who died in 902 never managed to make a successful diamond cartel to corn the world market for the gemstones So he started up he was around for the first couple of decades or decade and a half Then he died in 1902 and that was when he obviously he was no longer the chairman after he died. Oh controversial, but yeah, what just because I'm dead probably some loophole Well, just so I can't come to the meetings just because I'm dead. Oh great. All right. Why don't Well, just, oh, so I can't come to the meetings just because I'm dead.

Starting point is 00:19:45 Oh, great. All right. Why didn't you bring the meetings to me? Yeah, I've got a grave. You going to me? Someone carry my body to the meeting. One of his ambitions was that everywhere from his grave to the afterlife would be British or Hill.

Starting point is 00:20:00 After Oath's death, Debi is continued to successfully mine diamonds. According to their website, 905, the Colonan diamond was discovered at the premier mine at 3106.75 carats. It's the largest rough diamond ever found. I don't understand how carats work either. Don't ask. Yeah. But is it a big diamond or just like a very good diamond? I think it's size. Yeah. I'm pretty sure it's size. Okay.

Starting point is 00:20:26 I did read that. You got the four seas. Yes. How are you going to go into them? Oh, no, go. Well, I can't remember. All there's sea clarity, cut, color, and what do I say? Carried. Yeah. Carried clarity, cut, and color. You just said before. Color. Can you say them all for them cuz I confused myself see the top of you said clarity color cut Carot yes I would be wrong. I mean their marketing is so good. We cannot remember So the Colondon Diamond was cut into nine gems. The two biggest were presented to King Edward the 7th in 1908 and now form part of the British crown jewels. Oh wow. So glad to hear

Starting point is 00:21:13 that Britain's got another piece of the African process mineral. Okay fine. So they've got two but that's it. Yeah, we're drawing a lot. And it was for the queen. Yeah, well the king the king It was for the king yeah, and he needed a bit of razzle dazzle Well, all this was going on the man who would go on to change the diamond game forever was working his way up the industry This from encyclopedia.com earnest Oppenheim another fantastic was born on May 22nd 1880 in Friedberg, Hesse, a state in central Germany. I must say that right, Dave. HE, double SE.

Starting point is 00:21:51 My choice. Yeah, Hesse. Stop turning you back on your heritage, mate. His family was Jewish, and his cigar maker, Father Edward, encouraged Oppenheimer and his brothers to leave Germany, and its anti-Semitic tendencies in order to make their fortunes elsewhere. How's that? That's in the late 1800s. my. So even Hitler wasn't original.

Starting point is 00:22:27 He was a hack. God, he's totally with Hitler a bitch. He was also a hack at a basic bit. Honestly, why don't we even talk about him? He's a fucking, he's nothing. He's nothing. Yuck. You know what, nobody names their kids Adolf anymore.

Starting point is 00:22:43 And it's a beautiful name Yeah, he ruined that name Nearly no one does the mustache either no one and that's a good look. Yeah, it's a strong one. You can do it anymore He stole a great name and a great look what what a bitch There's even a stronger word that I want to describe to describe him. What? He's a bit of a wobbly pun. LAUGHTER So in 1896, when Oppenheimer was 16, he joined his older brother, Louis, at the London firm of Anton Duckel-Buller, a diamond merchant with business interests in South Africa.

Starting point is 00:23:21 He first worked in London offices sorting operations, separating the more flawed stones from the ideal ones, and his talents gained the attention of Dunkles Buller himself. After Oppenheimer became a naturalized British citizen in November of 1901, he sailed to South Africa to take over the firm's office in Kimbley, the site of the largest diamond mine or a large diamond mine. I've just upgraded. It's the biggest one. Biggest one. Don't look it up. Don't look it up. Epstein, set of Oppenheimer, he was in many ways the prototype of the multinational businessman, German by birth, British by naturalization, Jewish by religion, and South African by

Starting point is 00:24:03 residents. As World War I broke, Oppenheimer split his time between Britain and South Africa, sailing between the two. On one of these trips, his ship was torpedoed by a German U-boat, meaning he had to abandon ship to a lifeboat and was rescued by a British destroyer. This is a little side note there. During the war, though, Oppenheimer was able to make some shrewd business maneuvers, and they led him to setting up the consolidated diamond mines of southwest Africa. And in 1917 he founded the Anglo-American Corporation

Starting point is 00:24:32 to develop gold mining in South Africa. Cornon Encyclopedia.com, the leveraging now held forces the Dabir's company into a bargaining position with him. In exchange for the Namibian properties, he asked Dabir's for a share of stock and a seat on the board And its corner directors were forced to acquiesce Oh, that word, acquiesce Love that word Once the war was over, England's King George the fifth knighted Oppenheimer for his wartime Service and according to the debir's website He is elected to the debir's board after Anglo-American the company he founded becomes a major debiards shareholder

Starting point is 00:25:08 It must be pretty young to get that night or two. Yeah I'm just sort of what was the other king that I said they presented the King Edward the sevens right so obviously there was the China. I'm not so good on Because we've had one queen forever Fantastic then there was the chain. I'm not so good on. Because we've had one queen forever. Fantastic. Then there was before that. Hang on. Was that it?

Starting point is 00:25:30 It's fantastic. You don't have to remember anything. Yeah. It's great. She'll live forever. I wish we could just have one prime minister. Oh my God. I mean, people say that they don't want to dictate it.

Starting point is 00:25:40 But honestly, it would be so much easier for history class. It was just the same person all the time That would be good, but yeah, you're right. We've had the queen for so long. We yeah, so I just tripped me up I'm like wait if I Given him the wrong number, but it was Edward the seventh now. It's George the fifth So George the sixth then Edward the eighth really quickly and then right no the other around Edward George the fifth Edward the eighth then George V, Edward the Eighth, then George Cigar, me. Yes. Edward. Right. Right. Because then George was. He married the American. Yeah. George was.

Starting point is 00:26:10 George was on fire. George is the Queen's. And then we're going to have Edward the Eighth, but then after he had abdicated, so then George the Sixh, the Queen's dad. The Queen's dad. I love to do an episode one day that just is like a short guide to all of them. From the beginning to the end, we just go through all the monarchs of England. But you reckon you'd be able to get it through that. I'd be like a full episode special. We could do it. Coming this blocktober.

Starting point is 00:26:39 Interesting. History of the... Shogunat. British monarchs. of the... Shokha nut. I'm pretty sure it's my nuts. I'm pretty sure it's my nuts. DeVir's started taking control of the world diamond trade according to Epstein. At its heart, they're not only either directly owned or controlled the diamond mines in Southern Africa, but also owned diamond trading companies in England,

Starting point is 00:26:57 Portugal, Israel, Belgium, Holland, and Switzerland. So is he like billionaire? Yes. I would assume so, yeah. They're doing pretty well. Debi is proved to be. He doesn't have to think about adding avocado. No, he'd say yeah.

Starting point is 00:27:09 He'd say yeah, absolutely. Gwok for all of this. I don't even think they'd offer, they'd just assume. Yeah, right, okay. Wow, that wealth. He wants to do a restaurant that brings him one of everything. Yeah, he just incurses.

Starting point is 00:27:19 And he can afford it. He doesn't add things on, he goes, I'll have everything minus. I'll show you, I'll show you everything. But I don't want this, isn't this?'ll have everything minus. I'll show you. I'll show you. But I don't want this, isn't this? Yeah.

Starting point is 00:27:28 Love that. Just said it's quicker. We're all a move. It's also very wasteful. Oh yeah. So we when rich people are wasteful, you're like, huh. I've thought they'd care about stuff. And then you know, the greater good of humanity.

Starting point is 00:27:43 It is we. When billionaires waste stuff. Bamboo. Debeers. Everything goes on. Debeers prove to be the most successful cartel arrangement in the annals of modern commerce. While other commodities such as gold, silver, copper, rubber and grains fluctuated wildly in response to economic conditions.

Starting point is 00:28:03 Rubber's the shitest one, isn't it? Diamonds have continued with very few exceptions to advance upward in price every year since the Depression. So far, we've talked about how debirs was able to basically control the supply of diamonds. But probably here's where it gets a little more interesting. This is how they started to be able to manipulate demand as well. According to Epstein, in Europe where diamond prices had collapsed during the Depression,

Starting point is 00:28:27 there seemed little possibility of restoring public confidence in diamonds. In Germany, Austria, Italy, and Spain, the notion of giving a diamond ring to commemorate an engagement had never taken hold. In England and France, diamonds were still presumed to be jewels for aristocrats rather than the masses.

Starting point is 00:28:42 Furthermore, Europe was on the verge of war and there seemed little possibility of expanding diamond sales. This left the United States as the only real market for debiards diamonds. In fact, in 1938, some three quarters of all the cartels' diamonds were sold for engagement rings in the United States. Most of these stones, however, were smaller and of poorer quality than those bought in Europe, and had an average price of $80 a piece. So before this, would they, I'm trying to think of like old and day movies,

Starting point is 00:29:12 and I'm trying to picture them wearing wedding rings. Did they give engagement rings at all? Well, mention it somewhere coming up, but apparently it rings were a thing, but only about 10% were diamond rings. Yeah right okay. In America at that point. Yeah.

Starting point is 00:29:28 Less and nonexistent in other countries. Oppenheimer and the bankers believe that an advertising campaign could persuade Americans to buy more expensive diamonds. And they were right. So in September of 1938, Ern a son, 29 year old Harry Oppenheimer, headed to New York City to meet with a leading ad agency, NWA, for IA. The price or air, AYA, air. The price of diamonds had dropped around the world and NW Air and its president Gerald M. Like.

Starting point is 00:30:06 Like. L-A-U-C-K. L-A-U-C-K. I like like. L out of good nights. Like. Like. He'd been recommended to Oppenheimer by the Morgan Bank who would work with his father

Starting point is 00:30:21 Ernest to consolidate the debiards empire. At the meeting it was agreed that if NWI could come up with a marketing proposal approved by Ernest, they would get an exclusive deal to place newspaper and radio ads for the beers in the United States. This would be a huge contract for them to win. To prepare for the pitch, Lauk needed to undertake extensive research, which up in Hama agreed to fund. NWA is research found that maybe I should just call it NWA because I'm struggling with the Aya.

Starting point is 00:30:54 I love that. NWA, that doesn't say everything else. So it should be fun. There's no other NWA. NWA. It won't be confusing. It's going to be a good one. So it's ice cube involved now.

Starting point is 00:31:03 NWA is research found that since the end of World War One, they'd been a sharp decline in diamond cells in America. So I was already pretty low and it declined further, finally enough around the time of the war and the Great Depression. That's interesting. So people weren't buying up big. It's funny. It's almost like this diamond cartel doesn't have people's best interest in heart.

Starting point is 00:31:26 Hey, you know, you're battling right now, but what do you have to do by a diamond? I know you can't afford food, but maybe you could save up for a diamond. Was that the original slogan? Yeah. That'd be pretty good. You can't have food.

Starting point is 00:31:38 I don't know bad ideas, but just spit ball. I'm just spit ball. Basically saying, do you actually love them? Oh, I'm so sorry, I didn't realize you hated your wife. I thought it was real love, but if it isn't then. Oh, no, by all means, by bread. Yeah, just pay for rent and food. Oh my God, if you hate her, I guess.

Starting point is 00:31:55 It's sure. I mean, I think she deserves better. I don't think she'd like a bread ring. Oh, yeah. Oh, yummy. Is that a possibility? You'd eat it all and then be gone. That's just a bagel, isn't it? And I'm in. And NWA, MMO from the time concluded that the state of the diamond market was quote, the result of the economy changes in social attitudes

Starting point is 00:32:18 and the promotion of competitive luxuries. Competitive luxuries is fun. Epstein writes that while they couldn't do much about the state of the economy and w.a. suggested that through a well-awkestrated advertising in public relations campaign It could have a significant impact on the social attitudes of the public at large and thereby channel American spending towards larger and more expensive diamonds instead of these competitive luxuries and more expensive diamonds instead of these competitive luxuries. That bread? Yeah, competitive luxuries. Heat.

Starting point is 00:32:50 Come on. Fire. A lot of you know, run in the heat. Balls of mush. Specifically, the NWA study stressed the need to strengthen the association in the public's mind of diamonds with romance. Since quote, young men by over 90% of all engagement rings, it would be crucial to inculcate them in the idea that diamonds were a gift of love, the larger and finer the diamond, the greater the expression of love. Similarly, young women had to be encouraged to view diamonds

Starting point is 00:33:21 as an integral part of any romantic courtship. Yeah. This is so evil and so genius. Yeah. Knowing how successful it will be is all. Because I never thought about it, but it's absolutely work. Just a little team of creatives came up with this idea and it just changed as wild. According to the BBC, prior to the 1930s, presenting a woman with a diamond engagement ring was not the norm. Even on the eve of World War II,

Starting point is 00:33:49 a mere 10% of engagement rings contain diamonds. Okay. So they were engagement rings. They just weren't what we picture them to be now. But 10% see, you're in the minority. You don't open up the diamond to go, ah, diamond. All right. Okay. Just suppose we get married. Yeah, I guess.

Starting point is 00:34:05 Yes. Is there like, do you have a return policy? Well, does this come with a receipt? Yeah. Committed to this one. Yeah. I'd really prefer just a plain band like all my friends have. A bread ring.

Starting point is 00:34:20 A bread ring. A bagel please. I'm very hungry. According to the New York Times, A bread ring clip. A base. Please. I'm very hungry. According to the New York Times, NWA conducted extensive surveys of consumer attitudes and found that most Americans thought diamonds were a luxury for the ultra wealthy. Women wanted their men to spend money on a washing machine or a new car, anything but an engagement ring.

Starting point is 00:34:41 Fuck, I'd take either of those, actually. You can't fit it on a ring, though. Try and drag your watching machine around. Who's got a line of eyes? So, it was considered just absolutely money down the drain. It is. Which, I mean, they were writing through that, I guess. They placed a series of magazine ads

Starting point is 00:35:00 featuring reproductions of famous paintings by such artists as Picasso and Dali to convey the idea that diamonds like paintings were unique works of art I think they might have even got maybe Dali didn't original one but some were original and some were just reproductions of famous paintings According to NWA app a new type of art was devised and a new color diamond blue was created and used in these campaigns Diamond blue, it's its own color. Yeah, so you know, Callowee all know Diamond Blue. They came up with that.

Starting point is 00:35:29 Yes, we all know Diamond Blue, do we not? Yeah, yeah. The relatively new medium of film was also utilized, like you were talking about before. Movie stars were given diamonds. They got the press to report stories that stressed the size of diamonds celebrities gave their loved ones. They also got fashion designers to talk up the trend towards diamonds. So they were basically, they were not in a place in a big way. And it sounds like they were, you know, they were at least early adopters, but maybe even helped introduce the idea of the bigger the stars, they go, he's a big diamond aware on the red

Starting point is 00:36:04 carpet. They do that, which is now a big part of every red carpet thing. Which is fun. It is fun. Isn't it fun? I love it. Who are you wearing? To be is. According to Epstein, the IA plan also envisioned using the British royal family to help foster the romantic allure of diamonds. An IA memo at the time said, since Great Britain has such an important interest in the diamond industry, the Royal couple could be of tremendous assistance to the British industry by wearing diamonds rather than other jewels. Queen Elizabeth later went on a well-publicized trip to several South African diamond mines

Starting point is 00:36:42 and she accepted a diamond from Oppenheimer. See, even she was in the cat, so you know, the product placement biz. Fire out. The strategy is quickly bore fruit. And by 1941, NWIER was able to report to the beers that the sale of diamonds had increased by 55% in the United States since 1938.

Starting point is 00:37:00 So three years later. 55%. Yeah. Fire out. Now we're now into war times I mean I don't think America is quite joined the war yet but which I think is part of the reason why they were looking at America rather than other places like in Europe and whatnot Right, because basically the rest of the world was at war Please Americans living it up with their diamonds

Starting point is 00:37:20 Whoa. Please Americans, living it up with their diamonds. Hahaha. According to NW I, this can't, I think I've said it differently every time, but that's okay. People can come and expect that sort of variety and creativity from me. According to NW I,

Starting point is 00:37:38 this campaign had required the campaign. I R. I R. Hahaha. The campaign had required the conception of a new form of advertising. This is them talking about their own creation and the conception of a new form of advertising, which has been widely imitated ever since. There was no direct sale to be made. There was no brand name to be impressed on the public mind. There was simply an idea, the eternal emotional value surrounding the diamond.

Starting point is 00:38:03 You see, you do see our now like industries will, you see milk ads now, rather than ads for taking the product. Yeah, like buy it, avocados. Yeah. It's not one brand. It's just the idea. And it's like,

Starting point is 00:38:15 It's a pork on your fork. Yeah, is that like the meat board I've just paid for that? Yeah, but I think part of the reason I haven't got this ridden down, but I read somewhere that part of the reason for this was they weren't allowed to Because of a conflict of interest or something they weren't able to directly market it as themselves early Because they owned too much of a share of the business or something like that. But anyway, they got around it pretty well

Starting point is 00:38:43 Because it just meant I I mean, if people want a dime as they were buying to be as diamonds, because they had a monopoly. If you have a monopoly, you don't have to say the brand name, you just say the product and then people go, well, I'm not being sold to by a marketing firm here. It's just the diamond itself. Yeah. I mean, how could that be wrong? Yeah. Why would the diamond lie to me? But I've seen a lot of older ads that do say to be as a bottom as well. So not 100% sure about that.

Starting point is 00:39:10 But basically, it's the, it's just that's a little detail at the bottom. The main ad is by diamonds. Diamonds are love. Don't you love? You were a robot. Yeah. You're a robot.

Starting point is 00:39:22 This ad isn't for you. Do you not feel? Not only would they successful at intrinsically linking engagement rings and diamonds, they were even able to encourage their buyers to spend much more than they had previously. The bigger the diamond you see, the bigger the love, the bigger the commitment. And according to the BBC, in the 1930s at the start of the Tobias campaign, a single-month salary was the suggested ring-span. Yes. still hear that yeah yeah yeah that's a lot of money so much money oh just a 12th of your yearly income yeah and is that before tax or after tax then well they don't

Starting point is 00:39:58 specify that in the ass there are there's a heap of different I think I mentioned a few of them a bit later when they up it to two months. They just arbitrarily decades later they go, they start saying there's two months salary. You know what I'm talking about. That stresses me out too, because I have stuff that I was given for my 21st nine years ago that I loved at the time and now I'm like, You taste changes. So if you spend two months of your salary on a ring, will you stuck with that? That's two months back then. They've now up to 48 years.

Starting point is 00:40:30 Forty-eight years salary. So more than normal of what you love. So they already increased the percentage of sales. They've got people to buy more expensive ones. But they were by no means finished. They want to refer the strength in the link between diamonds and engagement. This next chunk again comes from Epstein's article. In its 1947 strategy plan, the advertising agency strongly emphasized a psychological approach. We are dealing with a problem in mass psychology. We seek to strengthen the tradition of the diamond engagement ring to make it a psychological

Starting point is 00:41:05 necessity capable of competing successfully at the retail level with utility goods and services. You don't why you competing with anyway. So there's a hang on, there's a line in there about the tradition or something or the we want to strengthen the... Strengthen the tradition of the diamond engagement ring. Which they made up. Yeah, they made up another. It's not really a tradition. It's not just an amazing... They're building on the tradition they started.

Starting point is 00:41:29 Wow. That's a quote from an NWI MMO that they wrote to the beers. That's all in their own words. It defined as its target audience, some 70 million people 15 years and over, whose opinion we hope to influence in support of our objectives. So you get them when they're 15 so that by the time that they're looking to

Starting point is 00:41:49 wed. At 16. It's already in there. That's about a good 12 months on them. Yeah. That's how you get them. And I hope they've saved a month of that salary over the last year. Well, NWA outlined a subtle program that included arranging for lecturers to visit high schools across the country. This is a quote from N.O.B.A. again. All of these lectures revolve around the diamond engagement ring. You know, important stuff for school kids to learn about. And are reaching thousands of girls in their assemblies, classes, and informal meetings

Starting point is 00:42:18 in our leading educational institutions. The agency explained in a memo to debirs the agency had organized in 1946 a weekly service called Hollywood personalities which provided 125 leading newspapers with descriptions of the diamonds worn by movie stars and it continued its efforts to encourage news coverage of celebrities displaying diamond rings as symbols of romantic involvement. In 1947 the agency commissioned a series of portraits of engaged socialites. The idea was to create prestigious role models for the poorer middle-class wayjourners. The advertising agency explained in its 1948 strategy paper.

Starting point is 00:42:57 We spread the word of diamonds worn by stars of screen and stage, by wives and daughters of political leaders, by any woman who can make the grossest wife and the mechanic sweet heart say, I wish I had what she has. Oh, you suck so much. It's so evil. That's awful. I'd never thought about this. Yeah, I mean, this is, I mean, it just feels like they invented modern marketing, but, uh, yeah, it's just while they got in, so it feels like you wouldn't

Starting point is 00:43:25 get away with doing it now, but you probably would, I mean, that happened with iPhones, isn't it? Yeah. Yeah, after, you have to have a tablet. Yep. This is a mine, I didn't, I'm not a sucker. Holding Jess's tablet. I'm a sucker.

Starting point is 00:43:38 I got a desktop laptop. I bet. I bet. If you're inferring that, fine, but that's not what I was meaning at all. It was around this time that Francis Garry, a copyrighter at NWA's came up with a caption for one of their magazine ads. No, no.

Starting point is 00:43:55 You know, the classic one? Get a diamond off, fuck off. Diamonds are girls best friend. A diamond is forever. Diamonds are forever. That's on. In the ad, the words are written below a picture of two young newlyweds on their honeymoon. Guarantee later recalled the night she came up with the iconic line, saying as written in the New York Times, she had just finished a series of ads and was headed

Starting point is 00:44:18 to bed when she realized that she had forgotten to create a signature line. Exhausted, she said, dear God, send me a line and scribbled something on a sip of paper. When she woke up and saw what she had written, she thought it was just okay. A few hours later she presented her idea at a meeting. And according to her, nobody jumped. Within a year, a diamond is forever became the official motto of debires. And that came from God. So, so you know it's okay. Diamonds have gods back here. So I'm changing my tune now. Isn't it, well, you know, like I've had, sorry, times I've been half asleep and I'm like,

Starting point is 00:44:53 oh, it's my different joke or something, I write it in my phone. Always try. And they say, oh, what the fuck was that? Yeah, it makes no sense. It's never been a diamond, it's forever. Damn it. But give it a year or so and it might be your official slogan.

Starting point is 00:45:04 Yes. And also, but I have never asked God to please send me a line. That's what you got to do first. I'll do that next time. Epstein argues that the slogan is a little misleading, saying, even though diamonds can, in fact, be shattered, chipped, discolored, or incinerated to ash. The concept of eternity perfectly captured

Starting point is 00:45:23 the magical qualities that the advertising agency wanted to attribute to diamonds. I mean they, I bet we said at the start that they are the hardest naturally occurring substance. So you know, it makes some sense, but yeah, they're not unbreakable. Diamond is forever is better than a diamond is the most, these the hardest naturally occurring substance. That is not quite as remembering. I need I'm so right man. Oh my God. I want that on my finger for the next 45 years. Like how love.

Starting point is 00:45:52 It's the hardest naturally occurring substance. Like my, um, Gary worked on DePierre's ads for a quarter of a century. So she, she worked for NWA, but she was assigned to apparently back then copy women copy riders at agencies were assigned to women products. So she got she was a science. She was one of two Females Females products. Yes, and she got she got diamonds and she did it for a quarter of a century. And you know the idea that she was just paid like a small wage. You never really profited like beyond diamonds than pantyhose or you know like pads. Pads are forever.

Starting point is 00:46:31 We don't get in bracket pants. In brackets do not use this pad for a kind of stress honestly. That would be a bad business plan for them. That's all I hear. Yeah. By what one and done. You got it. Do you got this? It's not good. It's not true. I couldn't think of any other women products. Lipstick, I guess. That's boring. What about a doctor's stethoscope, Jess? Women can be doctors too. Sorry, as a feminist of the part, I really felt like I needed to say something. Thank you. Thank you for speaking up. So I lent in. Yeah. And I spoke over you. Thank you for speaking over a woman about women issues. Was that too hard? So she worked, she worked there for a

Starting point is 00:47:22 quarter of a century. Not all of her lines have been as iconic. Here's another part that's documented by the Times. It's just the Times wrote some of her early copy, boarded on the heavy handed. Here's one of her ads from War Times, says Star of Hope. The engagement diamond on her finger is bright as a tear, but not with sadness. Like her eyes, it holds a promise of cool dawns together of life, grown rich and full and tranquil. It's lovely assurance shines through all the hours of waiting to kindle with joy and precious meaning at the beginning of their new life.

Starting point is 00:48:01 I hate that. Someone's got to start praying more. Yeah. That hate that. Someone's got to start praying more for that. That was terrible. I think you need to consult with God a little more before you submit this bullshit. God needs a copy editor. God. I love to start this.

Starting point is 00:48:14 This is Brighters It's You. But not the saddest one. Happy Cheers. In 1951, NWA wrote in its annual strategy review, the millions of brides and brides to be are subjected to at least two important pressures that work against the diamond engagement ring. Among the more prosperous, there is the sophisticated urge to be different as a means of being smart. The lower income groups would like to show more of the money than they can find in the

Starting point is 00:48:40 diamond they can afford. So like, oh, so some people are showing logic. How do we overcome that? So to combat that, they wrote, it is essential that these pressures be met with the constant publicity to show that only the diamond is everywhere accepted and recognizes a symbol of betrothal.

Starting point is 00:48:56 So you'd be like Ruby, Yuck. Oh, a sapphire engagement ring. What are you, Paul? Because that's what you're saying to the world that's your And you're telling your wife that she's an ugly bitch and a painter, but yeah, okay. Yeah, sure Hey, many many blessings to you guys I guess Think like so full on and then also then they back off like oh, yeah reverse psychology I guess Maybe want to be different in a bad way.

Starting point is 00:49:27 Yeah. Oh, that's unusual. Yeah, enjoy not having to manually wash your clothes anymore. Loser. Oh, yeah, enjoy being able to get places in your car. Oh, yeah, paying for petrol, huh? Sorry. I've got allergies. Oh yeah, paying for petrol huh? Huh? What is that? Sorry.

Starting point is 00:49:45 I've got allergies. So they knew that they're in their monitors. We just got to bombard them. But it's saying, wait, you're at love equals dominant. There's no other way to do it. I think you've just coined the best slogan yet. Love equals dominant. Oh, again, bro, it's your idea.

Starting point is 00:50:03 Domian idiot. Domian idiot. Domian time to be an idiot. It's time to be dumb. Diamond equals love. So this is exactly what they did. In the four decades from 1939, they grew their advertising budget from $200,000 a year to $10 million a year. Oh, my God.

Starting point is 00:50:18 Okay. As with film decades before, they were able to utilize the invention and growing popularity of television from the late 40s by organizing actresses and other stars where diamonds were on screens. According to the website, they also established the Diamond Information Center that placed the stamp of quasi-authority on the flood of historical and news it released. We work hard to keep ourselves known throughout the publishing world as the source of information on diamonds and W.A. commented in a memo to debirs. So they, you know, they just set up a thing. So they, I mean, that happens all the time now. We were good. We're a think tank. You know, our name makes it sound like we're independent, but we're just basically doing more marketing.

Starting point is 00:51:06 But this is now legit news though. This isn't an ad. This is a press release from a legit, it's from the Diamond Information Center, you know, if you want information, you come to our, from the DIC. Yeah, DIC. You come to the, without the K, you have to say it differently. Well, it was a production car, what does some 80s or not? I'm gonna come over there at the end of the end of the end of

Starting point is 00:51:29 I don't know what D is that was on yeah All I'm thinking of and maybe if anybody's watching and or listening and can Remember there was an ad that used to play on commercial radio all the time. And it was just a man's very deep voice talking about diamonds. And they had like two branches in the Melbourne CBD. And it was just the weirdest ad that played all the time. And now I cannot remember the name of the play. The one I'm thinking of,

Starting point is 00:51:57 and I don't know if it would be the same, was it what kind of wrote? The one I hear a lot on sports radio is the Diamond guys. Or something like a Diamond bloke, basically. And I go, hey, you don't want to worry too much about it, but you know you got to get one. Come in, have a beer. We'll pick the right diamond for you.

Starting point is 00:52:16 And it plays all the time. No way. We know you don't give a shit about this stuff, because you're a bloke. But we know the missile will be pretty pissed if you get it wrong. I mean, I'm not turning it on for so long. You're a bloke. We'll also cut your hair.

Starting point is 00:52:30 Yeah, but like a good cut. Maybe one stop shop. Yeah, it's a, I hate that. I'm not saying that's not verbatim. I'm paraphrasing a little bit, but that's devoid. Yeah, yeah. No, that wasn't quite it. This one sounded a bit luxurious and it was just an incredibly deep voice.

Starting point is 00:52:47 It was a boring act. Yeah, it was like, the job. Yeah, it was good. Hello. No, you'd be interesting though. He was boring. He sounded robotic. I don't.

Starting point is 00:52:56 Oh, comment by a diamond from me. See, I'm going to that shot. Or a common by a diamond from moon. What? 184 Berksreed. I'll see you tomorrow. See you more like Deak. I'll see you tomorrow. I'll be in about ten. Love you, my boys. Say you book your appointment. The next day 26 blocks turn up at 10 a.m. Oh, this doesn't work. I'll see you tomorrow. It's like, is he only open tomorrow?

Starting point is 00:53:38 So many questions, the mystery. I must find out. That's an excellent idea. You're talking about it years later. I must find out How many dorms do you bought since you heard that ad? Oh only one a day. I mean ran it up for a round it all friend it down Yeah, a million dollars. Well, okay easily So what's that two two diamonds unless you're poor? You know million dollars a munt's wage for me. NWA is now thinking of exploiting the marketplaces vanity. So they don't mean they've exploited all sorts of other things. They sort of created a bit of the vanity too, and thought, now let's exploit that more.

Starting point is 00:54:21 Yes. Suggesting, the substantial diamond gift can be made a more widely sought symbol of personal and family success and expression of socio-economic achievement. He's like, what are you guys doing okay? You don't have any of your diamond on a finger yet. Your infant isn't wearing diamonds. Are you poor? With this in mind, they committed to, quote, promote the diamond as one material object,

Starting point is 00:54:45 which can reflect in a very personal way, a man's success in life. Writing that these ads should have the aroma of tweed, old leather and polished wood, which is characteristic of a good club. Wow. Diamonds go with those things too. Tweet jacket and my diamonds.

Starting point is 00:55:04 Here we go. I'm ready. I'm ready for a party. Hahaha. By the end of the 1950s, NWA has noted that since 1939, an entirely new generation of young people has grown to manageable age.

Starting point is 00:55:17 Yep. To this new generation, That's how it works. A diamond ring is considered a necessity to engagements by virtually everyone. So in one generation, they fully created the idea that if you get engaged, you buy a madame. Wow.

Starting point is 00:55:33 As Epstein noted, the message had been so successfully impressed on the minds of this generation, for those who could not afford to buy a dime at the time of their marriage, would defer the purchase rather than forgo it. I can't afford it so I'll save up and we'll get married two years after we probably would have liked to. Because you have to, you can't get married without a dime, you can't get engaged without a dime. I mean, that's like a legal requirement.

Starting point is 00:55:56 Right? Yeah. Oh, I assume so. Really, I think it's still there today. I'm sure I haven't asked anyone where it's a good married, but I'm probably didn't pay enough attention. I'm pretty sure most of them bought diamond and gauge. Yeah, for sure Peloton is ready when you are and with up to $700 off your Peloton bike plus purchase There's no better time to bring it home for the holidays and work out your way. Unleash everything. It's your workout

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Starting point is 00:57:43 Having conquered America, theiers looked to other markets, trying a few with too much success, but Japan was one where they had great success. As NWAO were primarily an American agency, debiers engaged the J. Walter Thompson agency to work in some of these overseas markets, corner-ups seen, till the mid-1960s Japanese parents arranged marriages for their children through trusted intermediaries. The ceremony was consummated according to Shinto law by the bride and groom drinking rice wine

Starting point is 00:58:12 from the same wooden bowl. There was no tradition of romance, courtship, seduction, or pre-nuptial love in Japan, and none that required the gift of a diamond engagement ring. So the J-Walter Thompson A to C, went about changing this. Oh my God. With a big ad campaign. So you did come into change the entire culture. Yeah, yeah. Epstein writes that the campaign was remarkably successful. Until 1959, the importation of diamonds

Starting point is 00:58:35 had not even been permitted by the post-war Japanese government. When the campaign began, in 1967, not quite 5% of engaged Japanese women received a diamond engagement ring. By 1972, the proportion had risen to 27%. By 1978, half of all Japanese women who were married were a diamond. And by 1981, 60% of Japanese brides were diamonds. Wow! In a mere 14 years, the 1500 year Japanese tradition had been radically revised. Diamonds became a staple of the Japanese marriage.

Starting point is 00:59:06 Japan became the second largest market after the United States for the sale of diamond engagement rings. 14 years. This is making me hate diamonds. Yeah, me too, a bit. And I used to love them. Yeah, I used to just have posters on my wall of diamonds. Yeah, it's really embarrassing.

Starting point is 00:59:22 I've got a lot of things to throw out, man. Yeah, in the bin. Into the bin. My, um, the lock screen on my phone. It's it's really embarrassing. I've got a lot of things to throw out man. Yeah, yeah in the bin. Into the bin. My The lock screen on my phone. It's just a big diamond. Yeah more As a kid one person Michael Jordan one poster of Michael J Fox one poster of diamond Love diamond. I love diamond. I just I had four diamond posters. Oh you were like one of those kids, you know had four diamond posters. Oh, you really? I was like one of those kids, you know?

Starting point is 00:59:43 Yeah. Yeah. Yeah. Yeah. They created a billion dollar a year diamond market in Japan where matrimonial custom had survived feudal revolutions, world wars, industrialization,

Starting point is 00:59:56 and even the American occupation. I guess that might have been where that small amount of diamond rings came from. The American soldiers were there getting married, maybe they built up a small, but it never really broke through and then they just bust it wide open. Wow. I think I mentioned later, I'll mention it later. In the 1960s, diamond mines were found in Siberia and knowing the competing with the Soviets would lead to lower prices and sort of screw up their whole cartel thing. Debeers brought the Soviets into their

Starting point is 01:00:26 cartel. They made a deal with them. One problem with the Siberian diamonds was they were much smaller in size and there was no real demand for them. They're tiny and no one likes them. So what do we do? The problem is they are a micro scopy. Also, we've asked around everyone says no thanks Okay, what else is tiny diamond rings for rats They they wanted to they could do it they could do it That got that hey, why don do they change? Before that rats were

Starting point is 01:01:07 rarely monogamous. For several million years rats tradition had survived. But no more! Within seven years 80% of rats were wearing diamond rings. And they were happier. They were happier. So I mean it's not quite that, but it's not miles away. They're like, all right, we'll figure something out. Debi is told NWA to backtrack on their bigger is better inference that they'd done the whole time. The bigger the diamond, the bigger the love. Now they're like, smalls fine.

Starting point is 01:01:41 Yeah, exactly. So they were to no longer lead women to equate the status and emotional commitment of an engagement with the size of the diamond. Basically gone, on our size as a matter, it's all about the color, the clarity, not necessarily the carrot. That's what makes it so sparkly. According to Epstein, DeBiz then devised theternity Ring made up as many as 25 tiny Soviet diamonds, which could be sold to an entirely new market

Starting point is 01:02:10 of older married women. The advertising campaign was based on the theme of recaptured love. So they just started this new thing. Oh, you've been married a while and you still just got that one old engagement ring? If you really want to show that your love is forever, you'll get a nut, I mean, that was forever.

Starting point is 01:02:24 Yeah, sure, but I mean, what's double forever? Yeah. I turn it. It's only ring. It's just a maths equation. Yeah. Two times forever equals turnity ring. Basic maths. Do you love each other or not? I'm saying it's either a turnity ring or divorce. Yeah. She will leave you. And so she should. And so she should, unless you give her an attorney rate. The campaign was a big success. In 1939, the average diamond sold was one carrot.

Starting point is 01:02:52 And this dropped to 0.28 of a carrot in 1976. Coincidentally, almost the exact size of the average Siberian diamond to be is was flocking. Ah. They just changed marketing and it just changed how people were, oh, we got to get these little diamonds there. And then they were like, were they were too successful and the bigger diamonds. So they did like, oh, we

Starting point is 01:03:12 need a new campaign saying, well, big is actually better after all. So they were able to sort of just do what they needed. Oh, we got too much stock of these. Let's focus on those in the marketing. Yeah, they sort of use these strategies over and over. They also wrote the changing social attitudes as Diane Torbitt-Dunning and W.I. as a vice president on the creative side during the late 60s, which coincided with what she called a full-blown women's movement. She's a fun phrase. Which is what I'm trying to get going as well.

Starting point is 01:03:47 As a feminist. I got a full-blown Women's Movement. What does that look like? Stop holding back. So she was in charge during that period. She talked to the New York Times in 2013, recalling, there was an anti-establishment feeling, whatever my mother had, I don't want.

Starting point is 01:04:03 So the ads shifted to a more everyday casual approach They said yes, you can get married barefoot on the beach, but don't you still want a beautiful ring? Hey, yeah Definitely totally women's rights. Yes women are equal and that you awesome and you don't need a man But you do need a ring. Yeah, you still need a ring. Yeah, and you probably do still need a man, but you do need a ring. Yeah. You still need a ring. You still need a ring. Yeah. And you probably do still need a man. And a man, to get you that ring. Yes.

Starting point is 01:04:29 By the 1980s, NWA has introduced a series of ads upping the arbitrary recommended spend on an engagement ring with the ad copy rhetorically asking, isn't two months salary a small price to pay for something that lasts forever? A BBC article listed it. Another couple of their ads pushing for the two months of salary ideas.

Starting point is 01:04:49 So there's lots of these ads. I mean, they're ad budget so big. There were heaps of variations on this. A couple of the other ones, the BBC listed. One featured a pounding woman, a scarf, a finger, a diamond ring in the words, two months salary showed the future, Mrs Mrs Smith what the future would be like This is like

Starting point is 01:05:08 Structling because I spent all our money on this ring. Well, this was misleading. I thought my husband would spend two months salary on everything Yeah, all six things This bread only cost tensions I was expensive bread or a pool full of bread. Oh, yeah, bread pool. Another did away with the woman, the pout and the finger, leaving only a diamond ring against a black background and the question, how can you make two-month salary last forever? Gambling.

Starting point is 01:05:39 Yes. Put it all on a red. Put it all on a red. Many times. Yes. Many times. You know what is one of the red suits? What? Diamond.

Starting point is 01:05:48 What's the other one? It goes all the way to the top. Heart. Love. Love. Heart plus Diamond equals. For a 50 ring. Get a ring.

Starting point is 01:05:58 Get a ring. Get a ring. Get a ring. It was a much more a hard full on campaign for the rats. Yeah. We're ring, you rat. Get a ring, it was a much more a hard, full-on campaign for the rats. Yeah. We're ring, you dirty rat. You want to be a good rat, you're wearing? You're wearing.

Starting point is 01:06:12 We're ring, dirty rats. We're rings. Making the diamond ring an essential part of getting married and dictating how much a man should pay, make it one of the most successful bits of marketing ever undertaken says, Dr. T.C. Mellowwar, professor of marketing strategy at Middlesex University, saying they invented a tradition which captured some latent desire to mark this celebration of love he says. Once the tradition had been created they could put a price on it such as a month or two's salary and men says

Starting point is 01:06:39 Mellowair would pay whatever was expected because it was a highly emotive purchase. Don't really worked. I've heard, I knew this is a rule of thumb. Yeah. Two months out, I never thought, I mean, who's best in interest would have come up with this? I never even thought about it. There's just what's done. Yeah, sure. The men just talks amongst themselves and worked it out. This is what's fair. Yeah. I mean, do you love her? Do you come in? Have a mean, do you love her? Do you? Do you? Come in, have a beer.

Starting point is 01:07:07 Do you love her? We'll help you find the right thing, man. The idea of having given her a beer is I was like, oh, yes, great relaxed environment. Well, I'll sort of lower my inhibitions and then sell me a real expensive thing. That'd be a cost $6,000. I don't even have a girlfriend.

Starting point is 01:07:24 I was just lying like that. I just wanted want to be all the pubs were closed. According to Ira Weissman writing for the Huffington Post, spending a month or two salary on something so impractical at the exact same time you were beginning your new life together as a budding family is a very poor financial decision. I'm not only a very poor financial decision. I'm not only a very experienced diamond dealer. I'm also a father of six married for 13 years. The expenses only grow with time. They don't get easier.

Starting point is 01:07:55 Believe me, five years later, you'll be wishing you had a spare five grand lying around. Damn right. Oh my God. He wrote this sort of listicle for the Huffington Post and at the end he goes, let's get this viral.

Starting point is 01:08:07 Let's spread the word. Let's get this viral. It'd be 80. Yeah. Let it happen. Don't ask for it. Written by true dad. Does it really know what it means?

Starting point is 01:08:16 Let's get this viral. Wow. I didn't even read it. Father of six. Quick question. I don't know. It's causing it. Well, he bought a great ring and you know.

Starting point is 01:08:27 Love it. He stopped. It works in the diamond industry as well and has his whole life, I think basically. And now he's sort of dedicated it to sort of debunking the diamond myth. They're ad campaigns, a scene as some of the most successful of all time, but they didn't always work. In the 1980s, they tried a campaign to get women to buy diamonds for men. Make sense, it would have doubled their potential market.

Starting point is 01:08:47 But it seems this one failed. One magazine ad is headlined. She has a mind of her own. She gave me a diamond. Oh! Oh! Oh! The Zen says in the body, last year,

Starting point is 01:09:01 she took me to a great little restaurant from my birthday on an island I'd never even heard of. What? Very relatable stuff early. This year, she gave me something even more unexpected. A diamond. A man's diamond. It finished with the catchy, slug and diamonds from a woman to a man.

Starting point is 01:09:22 I love that so much. I mean, I can't leave it in work. I think I'd prefer to get on all that I've never heard of. That's amazing. Well, that's pretty surprising. Put the next year, a man's done. What makes it a man's done? Do you think chunkier? I guess she just gave them. Like watches. It came in a black box. Yeah, I bought some soap recently it was for men and it was black Black soap man soap That was funny But imagine if it would be like pink or something you couldn't use it. No, I was sick of using pink so that's lady soap I need black soap. That's why I never drink big amps. Yeah, I only drink black

Starting point is 01:10:08 Milk black milk is all I drink. Are you drinking oil oil? Yeah, man milk Yeah, if you can get an engine going Dave. Here's something you might not know Milk comes from a woman cow But oil do you drink woman cow milk, Dave? Oil comes from a man. Engine, man engine comes from my man's engine. Monster truck. I only drink monster truck oil.

Starting point is 01:10:37 As long as it's marketed in a black bottle, part of the, there's not too long to go here. Part of the genius of the diamond is forever, campaign. Is that the recipients of them are unlikely to ever try to sell them. They are instead worn or locked away safe as an heirloom because they're like, this was a symbol of love, I gotta keep this forever. Also it's a diamond so it's worth a lot of money I assume. Because it costs a lot of money.

Starting point is 01:11:02 So that means it's worth a lot of money. So reselling it would only be more, probably. This is an investment. Yeah. Because it costs a lot of money. Yeah. So that means it's worth a lot of money. So reselling it would only be more probably. This is an investment. Yes. The diamond industry doesn't want people out there reselling their diamonds though. So they build this sentimental value into them. As Yuri Friedman wrote for the Atlantic, a diamond that's forever promises endless romance and companionship. But a forever diamond is also one that's not resold. Resold diamonds cause fluctuations in diamond prices, which undermine public confidence in the intrinsic value of diamonds. Which doesn't exist.

Starting point is 01:11:29 Diamonds that have stowed away in safe deposit boxes all bequeathed to grandchildren, don't. Epstein documents many stories of people unsuccessfully trying to resell their diamonds, though. The best it seems you can expect is to resell them for a loss. They're very hard to resell. Normal every day, diamond, engagement rings and stuff. Even expensive, he tells a story of a woman who bought a $100,000 one and then went back

Starting point is 01:11:55 to sell it back to Tiffany's. A couple of years later, 10 years later, assuming it probably went up in value and she wanted to do something else with and they're like, I, oh, I'm sorry, we don't, we don't rebuy the diamonds. But it's definitely worth a lot. Go sell it. There's other plays we can recommend. She went there and they're like, we don't,

Starting point is 01:12:15 yeah, we don't want to buy it. We could just try and sell it for you and give you a percentage of what we sell it for. But she just couldn't get rid of it. She ended up just keeping it. Wow. They're very hard to sell. And they go through a bunch of different examples

Starting point is 01:12:30 where people bought them as investments and then try to sell them in the year, two years, 10 years later, and could not sell it for a profit. Their exceptions, of course, as Epstein explains, while those who attempt to sell diamonds often experience disappointment at the low price they're offered, stories in gossip column suggest that diamonds are resulted in almost profits. This is because the column items are not about the typical diamond ring, but about truly extraordinary diamonds. So there are still these wild

Starting point is 01:12:54 diamonds that are very rare, you know, the huge ones that are worth millions. Initially, they might grow in value, but these stories that are linked to the press by the Diamond Institute or whatever they were called, they make it seem like all diamonds. That's what happens to all diamonds. Basically, ones that are in museums or in the hands of multi-millionaires, the rocks, pipes like us buy, their value has been invented purely by smart marketing.

Starting point is 01:13:19 In 1982, Epstein wrote, it is conservatively estimated that the public holds more than 50 times the number of gem diamonds produced by the diamond cartel in any given year. Because, you know, everyone, people hold onto them. So, there's so many diamonds. They keep getting put in because for the most part, they don't get destroyed or anything. There's just more and more diamonds out there. And they're controlling what's available to back end, but they're not controlling what the public

Starting point is 01:13:41 holds, which is way more than they would normally produce in year. Well, what did you say? 50 times. And in the 80s. Wow. produce in year. Well, what did you say? And this in the 80s. Wow. And so that many were so. It basically goes on to say that obviously, they don't want, if the public started selling them,

Starting point is 01:13:53 the whole system would come crashing down, because they would first find that they can't sell for as much as they bought them for. And secondly, they'd be then competing with the new diamond sellers. So the whole, the bottom had fall out of the market. Everyone would basically realize that they're worthless. They're worthless, yeah.

Starting point is 01:14:10 So the whole thing is, is bonkers basically, to be is created this illusion of value. And they need the illusion of value to be maintained. Otherwise, average people start selling their diamonds, which they struggle to do, which will make the price of diamonds plummet, confirming that the value of their diamonds was an illusion. Basically, I think that's kind of right. Does that make sense?

Starting point is 01:14:26 Yeah, yeah, yeah. Anyway, diamonds are still a thing. Really? I've started to wrap up here. It's pretty, pretty smooth. And it looks like new markets are still being found. According to Friedman's 2015 article, the social transformation that took place in Japan in the 70s may be repeating itself today in China,

Starting point is 01:14:44 where according to a recent city group report, which relies on debi-z data, more than 30% of Chinese brides now receive diamond engagement rings. The practice barely existed in the country in the 90s. Now it's up to 30%. Wow, and they have... Like the biggest population. So you want them on board?

Starting point is 01:14:59 That'll be, obviously, huge. The same article shows the growth in the USA, which went from 10% to 80% in the 50 years from 1940, basically when they started really ramping up the marketing, 10% to 80% and then Japan from 5% up to 60% back then, but up to 95% kept increasing to 77%. So it's up basically to the same sort of proportion as this states. Wow. Friedman concludes his article saying, DeBee is a still a major player in the diamond industry

Starting point is 01:15:28 that's not as dominant as it once was. And NWA, ASC, operations in 2002. But the diamond invention lives on. That's the end of my report. I had one fun factor off of you just to see, you know, I'll decide. Pending fun status. So just say fact.

Starting point is 01:15:44 OK. You've got a fact. Here's a fact. According to the Times, the line, a diamond is forever, has appeared in every debares engagement ad since 1948. In 1999, two weeks before Miss Garry, who came up with the line,

Starting point is 01:15:57 died at the age of 83, advertising age named it the slogan of the century. That's all right. That's fun. That is so cool. Slavic in the century, I would have thought it'd be. That's alright. That's fun. That is so good. That is so good. That is so good. That is so good.

Starting point is 01:16:08 That is so good. That is so good. That is so good. That is so good. That is so good. That is so good. That is so good. That is so good.

Starting point is 01:16:16 That is so good. That is so good. That is so good. That is so good. That is so good. That is so good. That is so good. That is so good.

Starting point is 01:16:24 That is so good. That is so good. That is so good. That're just average fellas. Bring your wallet. That's actually a pretty good slogan. Don't forget your wallet. Because this is going to cost you a shitload. Honestly, we'll be so mad if you do not pay a lot of money. Please. Please. Please. We need this. And I thank you Paul Stewart for that suggestion. mad if you do not pay a lot of money. Blue. Blue. Blue. Blue.

Starting point is 01:16:46 Blue. Blue. Blue. Blue. Blue. Blue. Blue. Blue.

Starting point is 01:16:54 Blue. Blue. Blue. Blue. Blue. Blue. Blue. Blue. Blue. Blue.

Starting point is 01:17:02 Blue. Blue. Blue. Blue. Blue. Blue. Blue. Blue. And I'll report I did about why the boys were blue and girls were pink. And the similarly it was the answer was basically marketing made it up. Yeah, it's made up. And we're all shaped. Yeah, well that brings us to everyone's favorite section of the show, the Fact Quotal Questions section, which is where one of our fantastic Patreons gets to give us a Fact Quotal Requestion.

Starting point is 01:17:21 Basically just enhancing our brains and our hearts and our minds. Different from brain, somehow, souls. Absolutely. And does it not have a little theme song? I think it does. How does it go again? For act quote or question, D. Never forgets the ding.

Starting point is 01:17:41 So the way you can get involved in this, go to patreon.com slash to go on pod and you sign up on the city Shamburg deluxe Memorial edition rest in peace please thank you very much Level and you get to give us a factor quote or a question we go through about four each episode and You know some effects, you know what they are some of quotes. You know what they are some of questions And you know what they are and some are quotes, you know what they are, some are questions, and you know what they are. And Jess, you're running it this week because I don't have my computer. But I do. And hopefully you... I have Matt's computer and I'm holding it ransom, Tilly pays me that five bucks, he owes me. Hopefully like me, you haven't read these before you read them?

Starting point is 01:18:20 Absolutely not, no. As is tradition. I don't know how to read, so this is going to be a challenge, but I'm going to do my best. This was a tradition first marketed by the NWA's incorporations. Ayes. Okay, so our first fact quarter question comes from Gary J from the UK. Oh, Gary J from the UK. Oh Gary. He hope this Bradman related and his title that he's given himself is the happiest person alive. Oh, in brackets, if Matt came through on this on his promise to do the Don report. I should probably went early with that promise. I have written half a report which is the length of almost, oh, not quite the length of today's report, and I'm about halfway

Starting point is 01:19:05 through his life. I will do it. Yeah, I've got to either I just, it is a long episode, or I've got to do some condensing. I vote condensing. Okay. Well, Gary has asked us a question. This question is, seeing as this podcast and mini network is a big massive success and don't be so modest it is. What opportunities has it given to you because of it that you wouldn't have had the chance to do otherwise? Oh, so as number one is the live shows that we do or have done the tours. We've been on three overseas trips together. Yes. I did not see that coming when we started this. No, I definitely not. I had no idea what this would do.

Starting point is 01:19:49 You know, like I was like, yeah, okay, I'll go do a podcast, not knowing what a podcast really was. With these weirdos. Yeah. I think when I started the main hope, I mean, the main hope was that it would be fun. And if there was any sort of other benefit, it would be that it would help make people aware

Starting point is 01:20:08 of our stand up. Yeah, especially to use this as a side thing to promote our main thing, which is our other comedy projects. Yeah, which I don't really do anymore. This became the main thing. This is the main thing, yeah. Yeah, so I think that definitely Gatti G. My main thing, same Sameers Dave is the overseas

Starting point is 01:20:26 travel. Yeah. I never would have done a Thailand podcast festival if it wasn't for being involved in this podcast. Yeah, that's for sure. That's right. And yeah, I mean, I can't think of things. I'm sure there are other things that sort of not so directly come out of it.

Starting point is 01:20:42 Maybe it's just raising your profile for one of a better word. You know, people know you so they get you to come and do stand up on something. I don't know, but directly it would, yeah, definitely be traveling. I mean, I get a couple more likes on my pastogram photos. Yes, Instagram followers is the big one. Yeah. I mean, we wouldn't have our faces on t-shirts. That's right. Probably. yeah. Probably wouldn't have made those t-shirts. Yeah, we'd probably wouldn't have made those do-go on t-shirts that just as soon as it next to if it wasn't for the do-go on podcast. There's so many and I can't do anything with them at the moment, but one day, so yeah,

Starting point is 01:21:18 I hope that answers your question, go. The next one is Nick Brennan. And... On your neck. Nick is giving himself the title of Actions and Repacussions Advisor. Oh, I wonder what that means, but I love it. So it's some sort of drum, drummer. That's percussion. Oh, pardon me.

Starting point is 01:21:38 Well, if you're here to, if you do percussion more than once, it's repacussion. That is true. So yes, okay, so he's a drummer. He's a drummer, great. Great. And our action figure. yes, okay, so he's a drummer. He's our drummer, great. And our action figure. Yeah, love that. Action figure model.

Starting point is 01:21:50 We'll use his body, our faces. I assume he's better than all of us, probably. Easily. And Nick has given us a fact. I love a fact. The fact is, Pogonophobia, Pogonophobia is the fear of beards. Luckily I've recently turned mine into a mustache.

Starting point is 01:22:13 Oh, thank goodness, Dave, though. I'm terrifying, but they still give people the heebie jibis. He's a bit of a dig, though. He says, you probably know your fair share of men, Matt, who has sported some sort of facial hair, David noticeably excluded there. Out cheese. Out cheese, mama.

Starting point is 01:22:32 That is hot tamali. The comments certainly has repercussions. It's upsetting me. If you suffer from Pagona phobia, the fear of bids, then you'd rather avoid them. And it turns out this fear could be justified. 2018 study published in the Journal of European Radiology suggests that bids contain significantly higher amounts of bacteria than dogs do. Ah, cop it, Matt.

Starting point is 01:23:00 Cop it. Well, I've also, I mean, I've read studies that say Bids work as a filtration system for the air you breathe as well. So, you know those bacteria in the beads? That's what non-bearded people breathe into their lungs. Oh my God. I'm extrapolating there. Can I ask you one question, Matt?

Starting point is 01:23:21 What does your beard smell like wet dye? Busted. I've got a little orphan Annie. He had, as he hid in my beard behind a pot plant. And your Mr. Wallbox has busted me. When that fancy shirt, you look like a real Mr. Wallbox top daddy wall bucks. Thank you. I think is what he's actually known as isn't he? Daddy wall bucks. I'm hoping one of all both of you have seen the movie. I haven't no. No, I'm not getting any of this.

Starting point is 01:23:57 Oh no. The only reference I have is you saying why do I smell? I smell the wet doll. Which movie do you like the recent remake? I haven't seen the recent remake. Okay. I haven't seen the 80s or 90s one. Right, okay. But I, which I don't know if that's the original one. What, it's set in the olden days, I'm assuming.

Starting point is 01:24:17 It's probably a remake. Yeah, and I mean, it's been a musical for a long time. Right. I don't know. Anyway, thank you very much to Nick. Jay Z, Sam put it in one of his early hits. Oh yeah. Oh, not for life.

Starting point is 01:24:31 Wet dog. Wet dog. I mean, he was a small like a wet dog. He's gone on a pretty big career, but that career would have been even bigger. If he's sampled Daddy Walbuck saying, why do I smell a wet dog? I've been remembering that right so you only know it from me. That's the only thing I get from from it's your reference

Starting point is 01:24:52 And funny sometimes it just gets into my head. Yeah, it gets in my head as well. Let's think it what your impression of Moving on to our next fractal question. I do Sam cash. Oh Sam cash Moving on to our next fractal question, I'll do Sam Cash. Oh, Sam Cash. Thank you, Sam Cash. Thank you, Sam Cash. Sam Cash has given themselves a title of Special Agent in Charge of CryptoZoological Investigations. Oh, great. Important job. Very important job.

Starting point is 01:25:15 We're very, we're fascinated with cryptozoology here. We've of course, Lizzie Man of Skateboard Swamp. And what you got to remember is the Liz of man loves butter beans. So that's that's the skateboard swamp general store man trying to go for the debiors sort of level marketing. Well, it worked on me because I last week at the shop said was butter beans on special and nearly took a photo and sent it to you man. It's like butter beans away for me as well. I made you think about, made me think about it? Lot of beans. Sam has given us a quote.

Starting point is 01:25:47 And this is the quote, it says, we are not now that strength which in old days moved earth and heaven, that which we are, we are. One equal temper of heroic hearts made weak by time and fate but strong in will to strive to seek to find and not to yield. Tenderson. Yes. Okay, Jess, could you now say those words in order? Now, the fun game here is, I'm jumbling those words.

Starting point is 01:26:15 Famously, that line has been used by two people. One of which was M in Skyfall. Yes. The other one was Greg Hunt, our health minister, who once said at a press conference, fantastic line, he said, describe and seek and yet not to shine. I thank you. And he stepped off the stage and absolutely face-planning. Really. He's the funniest thing ever. Oh, so he thought he nailed this great, and poignant moment. I think it was like World Nursing Day or something. He was like, I thank you. Oh, boom!

Starting point is 01:26:47 It's the funniest thing. And ironically, he needed nurses. Yeah. He needed their attention, medical attention. Yeah. I like, yeah, I've heard that last part, and I'm probably thinking of M from Skype. Yeah, it's a montage.

Starting point is 01:26:59 She's up in court defending. Does she do the whole thing? Or just? Yes, she says, I didn't care much for Tennyson, but my late husband did. And then she raised it out. Yes, that's right. To strive to seek to find and not to yield.

Starting point is 01:27:12 Yeah, I remember that part. And then I thank you face plan. She also did it. But obviously, Judy Denged did it in a beautiful way. I'll try and be elegant. I'll try and remember to share it in the Patreon group. I mean, Greg Hunt was obviously just following how it was written initially by Tennyson. It does have asterix face plan asterix.

Starting point is 01:27:32 So he's just a purist. Finally, for fact, a question today is main Gallagher, M-A-E-N. It's going to be an Irish name. Yeah, Mayan. Mayan. I mean, I'm assuming I could definitely be wrong. I get this very wrong. Okay, I've Googled it and what's come up for me is main watches. So I don't think that's you, but unless you've got a watch chain, good for you. Main's title is Theme Hospital Administrator and Roller Coaster Tycoon. No, that's cool.

Starting point is 01:27:59 Intersome old school video games love that. And I've also given us a quote, the quote, The title is Theme Hospital Administrator and Rollercoaster Tycoon. No, that's cool. Into some old school video games. Love that. And I've also given us a quote. The quote is, outside of a dog, a book is a man's best friend. Inside of a dog, it's too dark to read. Ha. And my friends didn't get it and I was like, am I a genius?

Starting point is 01:28:27 And that was later confirmed to be true. Yeah, I am actually a genius. And do we need to explain that one? Like we explained it to Tennyson. All right, I just just go me a thought, should we go through enter schools? So I lost the house. Mine's lower.

Starting point is 01:28:43 No, we definitely don't need to. I did not do well. We only realized that. I would have guessed it in the opposite order, I think. It shows it doesn't mean anything, obviously. But there's not a Josh L podcast, doesn't it? Yes, the livestream we did with Geraldine Hickey because she got 49 and then told her dad it was out of 50 and he took her over to the cellar.

Starting point is 01:29:11 Such a great story. It's out of 100. I don't remember us revealing what we got. I think we did. I trust you. I don't remember anything. You know this. I can't.

Starting point is 01:29:21 Yeah. I just remember being so proud. So you're saying you got the best. Matt's was the highest because Did Dave like me did you do art subjects all out? Yeah, so we were always destined to do badly But unless you did well in them then you'd still go even then The grading was weird. I never fully understood if you got if you got full marks and all of them You're sort of going pretty well, but they do get down great. So obviously you did ordinary easy subjects and that's fine. No, no, no, I did. I mean we'll see where you end up in life

Starting point is 01:29:49 but I have a funny feeling. Where will you be in 12 to 15 years? I have a funny feeling that I'm going to be a little further ahead of you and I'll have you know Matt I did very very well in one subject and quite poorly in all the others. I bet it was drama, wasn't it? Yes, it was perfect score. Thank you so much. That's sick.

Starting point is 01:30:11 Well done. That's why I got to go and audition for Top Class. I got a perfect score in my drama solo. Oh, that's awesome. Yeah, and then I fucked that audition. But you didn't get Top Class? I didn't get it. I think English was my top score.

Starting point is 01:30:21 And I've continued to speak it ever since. Sorry, Greg. Not super well, but drop the others. I dropped all my other languages. Why bother with the stuff you're not good at? I wish I did what you guys did and did subjects that I cared about. I did all business and politics and smart people. Yeah, but now you're a large business owner and a politician.

Starting point is 01:30:42 I'm a political scientist. I wish I didn't do maths. Everyone was like, you know, it's just an important one to have most courses need you to have it. Not any of the courses I applied for. I'm in the exact same boat as you. Same. I would have dropped that and done like PA or biology.

Starting point is 01:30:58 I don't like photography or something. Yeah, I did photography. It was sick. Anyway. Damn it. I mean, no regrets. But also, people told me at the time that the number doesn't really matter.

Starting point is 01:31:09 And that, you know, once you get into unicourses or you don't or whatever, it's, you never think about it again. I did not listen. And then six months after you finish your 12, you're like, what was my score? You have no, it doesn't matter. Doesn't matter so quickly.

Starting point is 01:31:22 Yeah, in terms of money and all that sort of stuff, my friends that have done the best in, you know, what have you ranked doing the best, but in business and whatever, they were the guys who didn't do particularly well at school. My brother failed woodwork and he's a carpenter. He failed woodwork. He's a very good carpenter. Yeah, it's just schools not, it's, yeah,'s a like a Set up for a certain kind of mind. Yeah, I failed religious studies and now I'm a cult leader Take that Religion study that They'veology yeah, peace out

Starting point is 01:31:57 We that you sort of like you 17 18 and you're just finishing school and you have to decide what your future is gonna be That's like that makes no sense But anyway, we've done a fact quitter question, which of course brings us to everybody's favorite part and you're just finishing school and you have to decide what your future is going to be. And it's like, that makes no sense. But anyway, we've done our fact-quieter question, which of course brings us to everybody's favorite part of the episode where we shout out to some of our beautiful patrons who support us over at patreon.com for its last do-go-on pod. Before we do that, can I quickly just thank one of our great Patreon supporters who got in contact.

Starting point is 01:32:27 Remember Paul Jackby? That's a tie per. It's Paul Jacob. There's a case that I have no. He messaged going, hey, just double checking. Was that me? And I was like, oh yeah, I think he missed spelled his own name, so it's on him. Yeah.

Starting point is 01:32:44 But thank you to Paul. We hope you still enjoyed your shout out last week, even though you're the whole time you're name, so it's on him. Yeah, but thank you to Paul. We hope you still enjoyed your shout out last week, even though you're the whole time you're going, is it me? I told you what I mean. So someone from the same town has me with nearly the same name as me, but not quite? That's crazy.

Starting point is 01:32:55 That's possible. It was you. But as well as getting a shout out and the fact quite a question club, you can also sign up to a level where you get our three bonus episodes a month now. We are about to record our third for this month. We've already put out a bonus report. Yep. We did a quiz that we played along with and you can we all play the quiz and you can play along this month and also

Starting point is 01:33:27 our episode of phrasing the bar. It's coming out in a few days time and we're talking about the film school ties with the young Matt Damon young Cristiano Chris Adonnell young Ben Affleck and of course a young Brendan Fraser Hey, I mean like he's good looking in this but just the other night I was watching the mummy So we jumping forward quite a few years and it's like Only got hotter he got hotter not absolutely not his value. He got a hotter, not absolutely not his value. He's funny, he's a good actor. He is a good actor. Fuck, he's hot though. Hey, he's really hot.

Starting point is 01:33:53 Yeah, inside and out. Inside and out, he's got warm insides. I don't find assholes attractive. Yes. That's just me. Absolutely, I don't like bad boys. I like good boys. Like Brendan Fraser. That's just me. Absolutely. I don't like bad boys. I like good boys. Like Brandon Fraser. That's just me. He's a good boy. And so usually when we do these

Starting point is 01:34:10 shout outs, we like to play a bit of a game as well. But I'm struggling a little bit to come up with one. What about instead of Diamond, what we would get them now, we know the truth about Diamond. If we're asking them to matter. Yeah. what sort of ring, what sort of a crystal, what sort of treasure? Okay, yeah, love that. Do you mind if I kick her off? Please, don't actually kick anyone. Okay. Did you say, can I kick her off?

Starting point is 01:34:35 Are you kicking a woman off a boat? She's kicking you off this podcast. Ah, kicking. I do mind. He was looking at me. Can I kick her off? No. Can I say, no, no, kick it off

Starting point is 01:34:46 Okay, no, I'm a human being I work hard at this podcast. I know I'm not as good as you guys, but I really do try Okay, she's fishing Yeah, well, that's it. I'm gonna kick me off this boat I'd love to first thank from Princeton in New Jersey. Is that where Princeton universities in New Jersey? Well, that was a big plot line in the bread and Fraser film. That's cool. That's right. I'm like, where do I know that from reason? So from Princeton, New Jersey, I'd love to thank Lisa Ballard. Lisa Ballard Lisa Ballard I will get Lisa a little mini bell. Oh

Starting point is 01:35:28 You're doing a gold. Oh That's you could call her. They're my ding Ling. That's quite nice. That's a little gold ring with that has a little bell on it But boy, so it makes a mighty sound when she's around Not to be confused with the cows bell. No, no, no, it's not a cows bell. It's a beautiful day in T-San, but also I can hear her coming. So that's more surprises because she's very sneaky and quiet. Lisa, so sneaky.

Starting point is 01:35:54 So sneaky and quiet. How should you do it? How do you do it, Lisa, anyway? No longer. Just for the fact that here Princeton is a town on New Jersey known for the Ivy League Princeton University I have no idea where Princeton was Well, I wonder if Lisa I mean either a resident or maybe maybe studying there. Oh, wow Who knows?

Starting point is 01:36:17 But anyway, thank you Lisa enjoy your little bell. Sorry about that. I'd love to also thank from West Minster in California in the United States, Elizabeth Sogado. Elizabeth Sogado. I think that she has a bucket full of gold coins. Oh, that's good. Like real gold or like ones and twos from Australia. No, like buckets a lot.

Starting point is 01:36:39 No, like proper pirate treasures. Pirate gold. But in a bucket. Oh, sort of modernize it a little bit. Yeah, because we don't have, we don't use chess. He knows the little bachelors. He's a bucket. Yeah.

Starting point is 01:36:50 Which he's going down the beach. Just collect it from coins. She was going to make, she was going to make a sandcastle. Yeah, it's a sand bucket full of gold coins. Wow. Will you be my partner? Well, there's the famous one from the Peep Temple song Carol where it goes. I don't the Peep Temple song Carol workers.

Starting point is 01:37:05 I don't want to be fucking Christmas hand. That's one of the great lines. I never just says, well, it's been on my brain, Carol, fuck it. You're my sprained, I'm your bucket. That's beautiful. It's great. I really, really love that song. It's a great song.

Starting point is 01:37:21 Carol! Carol! Hello. Thank you. Thank Hello, thank you. Thank you, Trevor. It's good for you. I don't think Trevor is good for you. GARRO!

Starting point is 01:37:31 I don't, I don't know, fucking Christmas ham. I just want you to love me, like I love you. GARRO! I don't know this song, or is this one that you played for me on tour, maybe? Yeah, we definitely would have loved it. Last, we've got a bit of Triple J play in the day. We've got five years old. The 90s.

Starting point is 01:37:47 We've lost it. I know you don't like guitars and drums anymore at your little station, but yes, it was one of the last guitar songs played on Triple J. Yes, I'm an old man. Can I thank a couple of people? Any chance of some real instruments? I'd like to thank one more if that's okay Dave. Oh, we're doing three each, don't we?

Starting point is 01:38:07 Hey, sorry about that. Finally, another. Matt, hey, I'm sorry on behalf of Dave. Can you accept that apology, please? I suggest it's apology. Fuck. But I no longer talk today. And I'm finishing off my thanks with another United States citizen, I assume, from 40 in Texas.

Starting point is 01:38:27 I'd love to thank KJ Fairbrother. KJ Fairbrother is a good name. KJ. And KJ, I reckon, has... You can call me Ket. And you can call me cat and you can call me J. For some reason, KJ, all I could think of is... KJ Choi, the Gulfa. So you think Gulf balls?

Starting point is 01:38:51 Yeah. Yeah, diamond and cross-themed Gulf balls. Yes. Still diamond. It's about different. You've got to do something with this little shitty one, some Siberia that I don't care about. Yeah, put them on a Gulfa.

Starting point is 01:39:01 Yeah. God, yeah, so it gives it great grip and spin. Oh, yeah, you put that in a sand trap. Don't worry about it. You'll grip it out of there. It'll just grip all the grip right out. It rolled a roll down and then rolled back up onto the great into the hole. Yeah, that will be a mini golf. You know, you can, you play it in your bedroom.

Starting point is 01:39:20 It'll roll right up the wall under the ceiling. Something out of going to the hole in the ceiling. And you will not see that ball here. Now it's going. It's rolling away. It's grippy. It just keeps going. It keeps gripping.

Starting point is 01:39:32 They call it the gripper. I call it the gripper. So congratulations, KJ. When you're gold, I know you're diamond and crusted golf ball. Wow. One ball? Yeah, what? You're fucking of balls.

Starting point is 01:39:44 No, jeez, what are you? What am I doing in here? Are you crazy? and encrusted golf balls. Wow. One ball. Yeah, one. Yeah, fucking balls. No, jeez, what are you? What am I doing in it? Are you crazy? Well, I mean, yeah, probably a bit of that modern multi-millionaire. Yeah, and this, in this sort of world of, we're making, of make believe, I would have discussed. You could probably not be a tie-down for one.

Starting point is 01:39:58 To get the bucket of treasure. Oh, can I thank some people now? Please. bucket of treasure. Oh, can I thank some people now? I would like to thank from Bradden in the Australian capital territory. Luke Robinson. Luke Robinson. Luke. Okay, what about we get him? That song was famously covered by the lemon heads. Oh, yeah. We get him a lemon. And you're like, oh, it's just a lemon. What? It's solid gold. Solid gold lemon.

Starting point is 01:40:30 Solid gold lemon. Oh, a border lemon. Made of gold. Got you, Luke. Frank, yeah, we be my husband. No, but I just made pancakes. I just asked you to go to the shop and get lemons. I did, or technically I did.

Starting point is 01:40:43 Well, one. We needed at least three lemons for the Cripes of May. I've been through this. I'm not a multi millionaire. I've just proposed to seven people. On your look, enjoy the lemon mate. That's for you. The lemon head.

Starting point is 01:40:57 Pregnant. Famously covered with the lemon heads. So the lemon heads part, the corner, I've seen them a couple of times. They played at Maritus as well. Oh, great. I feel, I feel, heads. I mean, heads. I saw the lemon heads play at the corner. I've seen them a couple of times. They played at Meredith as well. Oh, great. I feel, I feel, I feel, I mean, it's Evan Dando and Bando these days, I believe.

Starting point is 01:41:10 And it has been for a while, but. I've got a feeling that'd be a great love show though. Yeah. He played, played everything at Meredith. I think my favorite track of theirs, Romani. What are the big ones? Mrs. Robinson. I think they probably, I don't know if they played

Starting point is 01:41:26 that, but they definitely played outdoor type. But my favorite one, absolute banger, can't put my finger on it right now. But it's your favorite. Favorite lemon song. It's a great show. Anyway, Dave. You look that up while I thank from San Jose in California, a Sarah Polini. Sarah Polini. Sarah Polini. Pol Polini. Pol Polini. We got our pony. Oh, yes.

Starting point is 01:41:52 Nice one. Made of gold. Oh, well, did we kill the pony by covering it in gold? Okay, no, it's just a pony. Like in one of the early scenes in gold finger, where they kill the one by painting here in gold. Yeah, that was bad. Ooh, yeah.

Starting point is 01:42:06 Just a pony, just a pony. Okay. But maybe it's got like a gold saddle. Yeah. Like lightweight. Lightweight, just a gold coated. Yep. Lightweight, you mean in case,

Starting point is 01:42:16 in it's running in a handicap? Yeah, exactly. Don't have to get a tiny jocky on it. It's not that good. Yeah, it doesn't need a heavy one. It's more of a pet pony rather than a racing pony. But still, I want to know them racing ponies you've read about. Hey David, if I could talk, I'd tell you.

Starting point is 01:42:31 Is the name of the song. Oh, okay. That's good stuff. Sarah Polini, thank you so much. I would also like to thank from California AA, but from a place called Escondido. Oh. Love that. Christian etsyl or Christian easel.

Starting point is 01:42:49 Oh, Iselle. Or Azelle, Christian Azelle. All right, I wanna give, name, Christian, I wanna give Christian, name, Iselle. I wanna give him, all right, let's have a look here. I'm going into the bank in the brain I'm gonna give him one tub of liquid nitrogen Wow, what's that mean?

Starting point is 01:43:16 Dave, what does that mean? I don't know what size the tub is. Is it a little tub or a big tub? Gallant tub. Gallant tub. I don't know how big that is. I mean, you could use that You could use that to like remove some warts. I could get it. Is that what it is? I'd say dry us, is that what it is? Yeah. I love dry us, so makes it really crazy. Well, you're marrying me. And get rid of those warts. You throw that down in case they say no and you disappear

Starting point is 01:43:36 behind the public smoke. We only use that. I'm not going to do that. I'm not going to do that. I'm not going to do that. I'm not going to do that. I'm not going to do that. I'm not going to do that.

Starting point is 01:43:44 I'm not going to do that. I'm not going to do that. I'm not going to do that. I'm not going to do that. I'm not going to do that. And get rid of those awards. Yeah, you throw that down in case they say no and you disappear behind the public smoke. Well, you're not really me. That's beautiful. That's so beautiful. Dave, was that your three? Yeah, those are my three. I'm glad I finished with giving someone a wart remover. Is that what it is?

Starting point is 01:43:59 You can, but you can go liquid nitrogen. You can, the top product that comes up is Compound W3's off what yeah 38 bucks. Okay. Well, I mean Imagine what you could do with the gallon of it. So many warts. So many warts. I would love to thank some people as well From Hull in East Yorkshire. I'm thinking Joe Haslam Joe haslam from Howell. I'm giving Joe a blue taupez to ring. Oh wow, love it. Which to? Middle one.

Starting point is 01:44:36 What's taupez? It's probably one of my favorite gemstones. It's just a very light colored, they're coming like blue, green, yellow, it's lovely. Oh great colors. It's like a sky blue. Oh yeah I think I know the one. Fantastic color. Fantastic colors. Topaz. Love topaz. Topaz. Exactly. What a beautiful word. Oh say it again. I would I'd read that as topay and just really class it up a little bit. I'm a racer to pay. Yeah. Uh, I'd actually, I'd soften the tea, soften the zed.

Starting point is 01:45:11 Oh, a little, a little, a pad, a ring. I've soften it, you know, various letters there. And I think if you soften letters, that class of things up. Fuck it. That's what we're all about. I think I say my name soft. Ha ha. Samson. That's not.

Starting point is 01:45:31 That's the singer from the married the guy from 48 degrees or something. Jessica. Her hands. Her hands. Her. Oh, okay. Yeah, soft starting in. Hesse.

Starting point is 01:45:46 That's nice. That's nice. So I call that David Warren. He gets my brain couldn't do. It couldn't do both softening letters and remembering my friend's name. Pick one. Good only. Do one. What a weird thing to come up with. Thank you very much, Joe. Please enjoy your towing. I would also love to think from Bedlington in Great Britain. Dan Grieves. Dan Grieves. The world's largest pineapple. and grieves. The world's largest pineapple. Oh my God, yeah.

Starting point is 01:46:26 And not the big pineapple that you're all thinking of. Like the world's literally the biggest fruit. And what is it as like slightly bigger than what you would expect? Almost twice as big as what you'd expect. Well, that's big. I love pineapple. Yeah, and so does Dan. Thankfully, that's why I got him a crystal one with this.

Starting point is 01:46:42 It's a thoughtful game. Yeah, it makes sense. And do you think he'll accept your proposal? I have no doubt. Yeah. I've already booked the venue. Oh, yeah. I hope he says yes, it is non-refundable.

Starting point is 01:46:51 Are you getting married at the big pineapple? Yes. He loves it that much. That's nice. Wow. And Pena Caladas on the menu, I'm guessing. Oh, my favorite drink. Dan loves them too.

Starting point is 01:47:00 Oh, you guys are so cute. So I can't handle it. Don't you worry about us? So far, I've been rejected by all these people, but Dave is so. He wanted to give it to me. To pay to ring. You got that. Yeah, I've stood up. Yeah, no. Well, I mean, he looked beautiful while he walked away. Obviously, his feet looked amazing. Well, he hobbled away. He was floated onto his big toe. He was not afraid with the toe pair.

Starting point is 01:47:26 No way. And finally, I would also love to thank a supporter who we absolutely love here and to Santa's doughnuts last week. How was, where's he from? Where's he living? He's from Macao, isn't he? It's where he's living at the moment, I think. Yeah, yeah, I think he's living in Macau. Yeah, well, of course, now we've given it away. We'd love to thank Suraj Paris.

Starting point is 01:47:53 Suraj, what a man. Give us so many donuts last week. Thanks, Suraj. I've, uh, ate one a day for the week. I have put on weight for the first time because of you. And I thank you. I took the most full on looking ones and they were both delicious. One was like a cookies and cream and the other one was an apple crumble and they were de-licious. I just love them all. Thank you so much honestly. Way more donuts than people here that day. So we certainly appreciate it.

Starting point is 01:48:28 Evan, notoriously, we'll not share chocolate. Wine share is chocolate. So that chocolate... It was a happy boy. Oh, so happy. I've never seen it. Which is weird, isn't it? Because chocolate's bad for dogs.

Starting point is 01:48:39 Got it. Got it. Yeah, got it. So how would Matt, how would you propose to Saraj? Well, you want to thank him for the, for all his giving us. Oh, I don't know what, I mean, what do you give the man who gives everything?

Starting point is 01:48:52 Yeah. I think I'm going to give Saraj one tower, the tallest building in the world, I'm going to construct it entirely from, basically I'm gonna use all the diamonds that are being held back by the cartel. Just to... There's that many now.

Starting point is 01:49:13 I'm just gonna put them all into the world's tallest building. Every element of the building is made of diamond. Wow. Even the stuff. Even the stuff. Whoa, that seems dangerous. No. And then you're gonna say, Sarahash, that's the same thing possible. the whoa that seems dangerous. No, and then you're gonna say Saraj that's the same possible

Starting point is 01:49:28 Wow, that's beautiful and you're gonna call it Saraj. Yeah, the Saraj Mahal. Oh, that's good. That's nice That's good stuff We're limited time No, that's really beautiful. We didn't have time to brainstorm anything. Thank you so much Saraj Thank you to everybody who supports us over at dogoon at patreon.com slash dogoonpod. Yes, thank you so much. And before we go, there's only one thing left to check. And that is if we have any entrance into the famed tripditch club. Yes, I've got the list up here. So Matt, this week you have to come up with drinks

Starting point is 01:49:59 and drinks. Oh, fantastic. Well, I'll wait. So after you get to, you get the privilege of doing it. This is somehow I'm thinking I might try and make this tonight while I watch the Saints play against the top team. So I might need a few drinks, but we not too long ago I learned how to make a breakfast martini. So I think that's maybe what we'll give a minute. The secret ingredient. It's sort of a pretty classic gin martini only with marmalade and a little bit of toast. Oh, that's cute.

Starting point is 01:50:27 Wow. Yeah, something in breakfast martinis. Yep. And of course, we always do virgin martinis as well. Of course, for the virgin. Yeah. You can have a big boy drink when you're no longer a virgin. Oh.

Starting point is 01:50:42 And not their value. It's cordial. You get cordial, Dave. Weak cordial, though. Don't know why you're getting too sugary. They know I love cordial. I've never got it as a child, so it still has the thing over me. Yeah.

Starting point is 01:50:53 For the old Ders, these little sort of, I don't know to me, your Ders, but I was at a party last year, and they had like these little parklet things with Avocado on top. It was like it was a cousin's 21st or something. Yeah, someone pretty fancy. And that would go great little bot size, cold, parklety things with Avocado.

Starting point is 01:51:16 And just Avocado. Well, I think the veggie ones were just Avocado and the meat is ones that salmon or something on it as well. And they were, no, you know, what I think mum made them. Okay. Was it, I don't know what it was for though, but yeah, mum made it for some sort of a party or something. Right.

Starting point is 01:51:33 Jesus, that makes it sound like I grew up in a palace. Does it? Mum made it for me. It's for Christmas with avocado and salmon. Wow. Oh, sorry, sorry, Prince Charles. It's funny, because you're saying you're the same I sorry Prince Charles. It's funny because you're the same age as Prince Charles. Yeah, that's true.

Starting point is 01:51:50 I'm taking a few years off, obviously, he's only what, a hundred? Yeah, he's about that. Do you know his dad is 99? Really? He's only 100. And his mom's like 94. Yeah, so I'm just like, this week, for some reason. Dave, who was the musical act this

Starting point is 01:52:06 week in the year? We are very lucky to have the musical stylings of the offspring. Oh, great. We played their greatest hits. Wow. Okay, so what do we get? We're going to hear Kim separated. What was that called again? That is in that word as code. Self-esteem. Self-esteem. Classic. I pretty fly for a white guy. Oh, yes. No, no, no, no. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, It's too young, too young. It's a small sweet spot there. Yeah.

Starting point is 01:52:45 Now they're going to play any sort of diamond related covers? Yeah, we'll get onto my diamonds offer ever. And they're also going to do diamonds on the souls of their shoes, Paul Simon. Yes, I was about my initial question for the report was going to be including Paul Simon, Shirley Bassie and others. And I'm like, hey, on three of these are past reports. I thought maybe that meant a lot more fun. Little peek on the curtain. We'm like, hey, I'm three of these past reports. I thought that maybe that meant more fun. Little peek-bomb the curtain.

Starting point is 01:53:07 We did not do well, just an hour to get that question. Anyway, so three people in the Trip Tips Club this week. Please, boys, join me in welcoming. Please lift that velvety row. Oh, Mount Gambia and South Australia, Alice, last let. And Alice is, of course, last but not let. From Sacramento, California, Jack Bergstrom. last let and Alice is of course last but not let from Sacramento California Jack Bergstrom from Sud Sudbury in Suffolk John Paul Hoor

Starting point is 01:53:42 The fantastic. Oh, so full. Okay. It's good when you have to explain them. Yeah, that did not compete otherwise. Did I get it? Did I get it? I mean, when you said like full. Okay, for enough.

Starting point is 01:53:57 I would have said when the moon hits you are like a big piece of pie, that's a horror. That's great. That's great stuff. Let's go. I was said like, whore's a horror. That's great. That's great stuff. Let's go out. How was it like, Hors Thema? That's fun.

Starting point is 01:54:10 The other spinner is an ad. Oh, you didn't mean it. Wow. What did you mean? I didn't mean that. What did you mean? I just said it. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry.

Starting point is 01:54:26 I'm sorry. I'm sorry. I'm sorry. Somebody the other day was like, geez, these parts, the after-report bits are really getting blown out. They're going quite long now. But you know what, that's where most of the fun happens. We haven't got time.

Starting point is 01:54:40 I mean, you can stop as well. You can always just stop listening. That's where it's at the back end. So this is for the Trouble Avers. you do stop you miss horse them. You miss horse Emma happy Happy now Nappy how I am nappy thou Thank you so stepfather that's supposed to show on Patreon. Honestly, it does make me difference.

Starting point is 01:55:08 Yes. Makes us able to do it all the time. So thank you. You can't do it without the support of the patrons. I would not be able to dedicate the time to it because I don't be having to work other jobs. Exactly. You got the religions.

Starting point is 01:55:21 Thank you so much. And one more time, we want to get involved. It's patreon.com slash do go on pod We'll just bring us to the end of the episode if you want to get in contact with us our websites do go on pod.com With all the links to our social medias, which are all at do go on pod and our email do go on pod at gmail.com I should plug very quickly the listen now from this week It's about Joan Jett

Starting point is 01:55:45 and the black hearts and her classic album. I love rock and roll, which has got her probably her most iconic song. I love rock and roll. The titular track. Titular and opening track. Oh, very good. That's a really good album too. I hadn't heard a lot of it. Also, I didn't realize that was a cover, but most of the albums are original of hers and to me they're the hearts of the album. Ah, cool. Nice one. I didn't know if I mentioned it last week, but the most recent book cheat was featured both Jess and Matt. And we talked all about the Hit Characters Guide to the Galaxy.

Starting point is 01:56:19 That's right. First novel in that trilogy of five. And yeah, I think that if you like us and if you like the Hitchhiker's Guide to the Galaxy, maybe you'll have some fun with it. Or if you always wanted to know about it, yeah, check that out on the book, Cheat Podcast Feed. I would recommend that one. Yeah, it was fun. It was a fun time.

Starting point is 01:56:36 And go through back, if you haven't listened to any book, Cheat go back through the whole goddamn back out of this 42 fantastic episodes. Thank you so much. Yeah, well, I guess we'll see you next week. And for our big 250. That's right, it is the 250th.

Starting point is 01:56:52 And we haven't already, you can get the tickets to see it live because we're doing the live stream. And if you still get the season pass, it means you can get all four streams for the price of three. Yeah, so the last two ones are still up there, ready to stream. So if you're on a watch today's episode,

Starting point is 01:57:07 you can mother flip and do that. Yep, and there's always a bonus bit at the end and for next week's 250, it will involve a little part A. Yes. It's gonna be fun. It's gonna be good. This one question, what comes before part B? I'm not sure.

Starting point is 01:57:20 Part one. Part one, that's what I was looking for. We'll be back next week for Part One, but until then, I'll say thank you so's what I was looking for. We'll be back next week for Part One, but until then, also thank you so much. And goodbye! This podcast is part of the Planet Broadcasting Network. Visit Planet Broadcasting.com for more podcasts from our great mites. I mean, if you want, it's up to you.

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Do Go On - 249 - The Great Diamond Scam

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