Do Go On - 249 - The Great Diamond Scam

Episode Date: July 29, 2020

We all know that 'Diamonds Are Forever', but have they always been? Turns out De Beers, with the help of some clever marketing, were able to build up the diamond myth throughout the 20th century. How far did they go in their quest to create demand for diamonds?Buy tickets to our live streamed shows on July 18 + 25, August 1st + 8: https://sospresents.com/authors/dogoonSupport the show and get rewards like bonus episodes: patreon.com/DoGoOnPodCheck out our web series: https://www.youtube.com/playlist?list=PL2TuMQ31VXvqqEus9Bo6FZW-dDY5ukEuh Submit a topic idea directly to the hat: dogoonpod.com/Submit-a-TopicTwitter: @DoGoOnPodInstagram: @DoGoOnPodFacebook: https://www.facebook.com/DoGoOnPod/Email us: [e-mail] out our other podcasts:Book Cheat: https://play.acast.com/s/book-cheatPrime Mates: https://play.acast.com/s/prime-mates/Listen Now: https://play.acast.com/s/listen-now/Our awesome theme song by Evan Munro-Smith and logo by Peader ThomasREFERENCES AND FURTHER READING:http://www.edwardjayepstein.com/diamond.htmhttps://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/https://www.huffpost.com/entry/7-reasons-why-you-shouldn_b_1720870https://www.debeersgroup.com/the-group/our-historyhttps://www.bbc.com/news/magazine-32131829