Do Go On - 32 - MySpace

Episode Date: June 1, 2016

MySpace! Learn about it! Be in our top eight friends! Yeah! Twitter: @DoGoOnPodInstagram: @DoGoOnPodFacebook: https://www.facebook.com/DoGoOnPod/Email us: [e-mail] the show and get rewards like bonus episodes:www.patreon.com/DoGoOnPod  Hosted on Acast. See acast.com/privacy for more information.

Melbourne and Canada, we got exciting news for you. And we should also say this is 2026. Jess, what year is it? 2026. Thank God you're here. Right now, I'm in Melbourne doing my show with Serenji Amarna 630 each night at the Cooper's Inn Hotel, having so much fun. We'd love to see you there. Canada, we are visiting you in September this year.

If you've somehow missed the news, we are heading up Vancouver, Calgary, Montreal and Toronto for shows. That's going to be so much fun. Tickets for all this stuff, I believe, are online. And I'm here too. Let's do it. Shut up, Jess. All right. Hello, good evening.

Wherever you are. Maybe it's morning, maybe this afternoon. My name is Dave Warnocky, and you're listening to the Do Go On podcast. I'm one of the people that will be talking to you for the next little bits, and I'm going to be joined by... Oh, you're going to be talking. I'm not just the voiceover man. Okay, great. Even though that would be a cool job.

I love... I love... I love... On a podcast? Yeah, cool job, man. Yeah, that's right. I am, I've got six-figure pagecks coming in weekly. Matt, hello.

Matt Stewart, I'm trying to say hello to you. Hi, I'm also, just for the listener, I'm also going to be one of the people talking. But not just the intro. No, yeah, no, for, I mean in general, sure, but also on this podcast. Great, and there's going to be a third voice. I don't want to freak people out. I don't know some people are only like duos, but we are good to give people. I really thought about this, but we are a trio.

We are a trio, and I am Jess Perkins. I am the Bacan. I will back announce all the songs. You're also the backup dancer. We have songs on this podcast, right? And dancers. Yeah, we do. We edit them out, but we'll keep the back announcing in this time, if you like.

Yeah, if you wouldn't mind. You can add out the songs, but... You can back announce our Indian curry. You edit out the songs. That was the BGs. Yeah, that was the joke I was going to play through the whole podcast, and now you've kind of ruined it. So thanks, Dave. No, I'll edit that out.

Future Matt, edit out Dave fucking up Jess's sweet joke again. That was the BGs. That's quite funny. Thank you. You'll have to edit that out too, but for you. For you, for you too. The trio. Anyway, I guess we'll just start talking again here.

How are you back announcer and, I guess, front announcer? Front announcer, yeah. Back to front. Together, we're a whole announcer. We're one announcer. Yeah. I'd call you a mid-enouncer, Dave. It's a mid.

It's full of mids. You're a little mid. I'm well. I'm well. You're a little mid. Hashtag little min. Mid. There we go, first hashtag out of the gates.

Thank you. I am well, Jess. I am well, thank you. And you? I am... Amid. A mid. You're hungry.

You're waiting for our Indian food to arrive. Oh, I cannot wait. Kofto. Have you had one of those listeners? I hadn't before a couple of months ago, and now it's changed my life. So, there's a little tip. Matt? Yeah, I've had Kofta before.

Well, we were going to be sharing it. Yeah. Oh, boy. God, we paint such an adorable image to our listeners. I know. We're all hanging out, sharing some Indian food. it all exotic. I'm really hyped up.

I'm sorry, I had sugar in the car. Oh, great. What kind of sugar? I had a donut and then I remembered there were cool mints in my in my, in my, in my, in my nighttime doughy. All right. That is, oh, now I want, is it too late to change. From a cofter to a doughy.

Probably. Yep. Oh, man, imagine if you could get donuts delivered though. Imagine if you could just get anything delivered. God, be obese. No, really, I'm, I think I don't want to tell you about. some new development delivery

definitely is some people that will deliver anything anything yeah anything yeah anything though but like okay they've got to be able to get it right yeah oh yeah that's the thing

so it would be difficult to get donuts sometimes no no no no because 7 11 have a contract with Krispy Klam yes but Matt this is revealing too much about how bad I was feeling tonight

I went to one 711 to get donuts. I didn't have any. I went to a different 7-Eleven. I should have taken it as a sign to not get a donut. But I went to a different 7-Eleven because I was so desperate. But the thing is, Jess, you jogged there with those arm band weight things. So you definitely earned...

And I was carrying a large man. And carrying a large man. And towing a truck. One large man, equivalent of two Dave Warnikies. That's right. Maybe three, actually. Yeah, probably three would be a large man. I ordered a side of one large man.

I've got it a side of one large man from this Indian restaurant, so I'm looking forward to that. The side of one large man. Yeah. Interesting. It's the best part. Anyway, enough about food. Enough about that. It's time to do a goddamn report, and that is you this week, Matt, reporting on something to Jess and I.

Yes. Is it food based? That was the shins with new slang. You're on do go on pod. Do go on pod. That was like a jingle button I pressed. Okay. All right.

It's contagious that. That radio voice. Commercial, commercial, radio voice. Do you just combine the word commercial and professional? I think so, yes. Commercial. Commercial. You're on commercial radio.

Question is, what was the most visited website in the United States in June 2006, surpassing even Google? June 2006. I feel specific, but. I feel like porn hub. It was not porn hub. Was it? MySpace was having a great, great time.

It was MySpace. Oh! Really? Yeah, you're in my top eight friends today, Dave. Oh my goodness. So is Jess. I threw MySpace out there. My backup guest is going to be YouTube because I knew that that was taking off about the same time.

But MySpace was the number one ranked. Yeah, number one with a bullet. Is this according to the Alexa rankings? Not the Alexa is according to Com something. Com something. Comsec. Tomp. Petrovsky. No, that wouldn't be right. I'm just saying words that I remember.

Wow. Pretty enough. This one comes in from Twitter user and listener Hayden Bevis. Cool, cool. All right. For a second, I was thinking of the movie, but that was about Facebook. The social network. I was about to say. And you know what? It's great when I say, I was about to say this dumb thing, and I'm going to tell you exactly that dumb thing I was about to say. You know how sometimes rival movie production companies

have similar things like two Steve Job movies or there's like ants and bugs love? I was thinking that someone rolled the dice on the MySpace movie and just lost heavily

and we just haven't heard of it. I'd watch it. Well you're in this one. Tom, what happened to Tom? You'd actually, you'd have someone playing Justin Timberlake rather than Justin Timberlake playing someone.

Very good. Sizzle. Hello. That's pretty cool. Okay. They get Sean Parker who he played in the social network to play him in the Myspace movie. That's too much.

No, too much, Dave. Too much, Dave. Stand down, Dave. Why is he standing on his chair? Get off your chair, mate. Somebody's had sugar. I'm going to stand on two chairs for balance, if nothing else. Okay, here is my report on Myspace.

So we did all have MySpace. We just want to establish that. Oh, yeah, big time. You're big on Myspace? We were all familiar with the platform. But I don't know the history at all and why that became the first big one. Or maybe it even wasn't. Matt, over to you.

Hopefully, there was a way we could find out. Well, I guess we'll have to go to bed. All right, not everybody. No, no. Oh, yeah, we lived here now as well. Yeah. Oh, yeah. We all share a really big bed.

But mine's a bunk bed. I'm slightly higher than all of you. All right, mate. He really got angry when we said he couldn't have the top bunk. We gave in. We created quite a scene. In our bedroom. And I was trying to rest.

Yeah. Jess has got homework to do, Dave. In August 2003, so it was only, you know, not that many years before they went huge, a group of employees at the company E-Universe, which later became intermix media, had accounts on the social media site, Friendster. He had a Friendster. It vaguely rings a bell, but I don't remember it at all. That was, I guess it's...

I mean, if you're going to talk about what the first big one was, I mean, Friendster was pretty big, but wasn't as big as My Space became. Yeah, there was quite a group of them from a universe on Friendster, and they really like some elements of it, like some of the social elements of it. Rather than the media elements. Yeah, they hated it. I thought the media was no good.

But the social... If only there was a way we could interact, in person the way we do on social media. Anyway, back to my computer. So they decided to take the elements that they liked and create their own social networking site and they had it ready to go within 10 days. What?

Yeah, mad dogs. And there's a few people or quite a few people? Well, there was a couple of key... Sorry, Dave. What's the distinction there? Like, where do you draw the line from a few to quite a few? What's the number? I would say a few is like three or four, quite a few.

You're talking 17 plus. Okay, what about that gap in between? It doesn't exist. It's one or the other. It's three or four? Clearly you've never... I like it's also three or four or 17 plus. You've never started a startup, have you?

I am the entrepreneur here. That's true. I started 18 social networks, which is... Quite a few. Yeah. And none of them have done well. Maybe you had too many or too few people? Maybe you needed eight people.

Yeah. Impossible. Nice compromise, Dave. What if, what if, okay, here we go, hang on, Matt. What if Matt had a small startup of four people? Yeah. I also had a small startup of four people. And then we joined them.

You've gone to jail for tax fraud. Wow. Yeah, it is illegal in every country. Well, we definitely didn't do that then. No, we definitely didn't do that. Feef. The key players in the project were Brad Greenspan. He was the founder of E-Universe.

That is a great name. There was also Chris DeWolf, who became MySpace' first CEO. And a guy called Tom Anderson. Oh. Tom! Who was the first president and also everyone's first default friend. Myspace Tom. Tom from MySpace?

I wonder what he's up to. And you know what? His photo wasn't even that good. No, is that weird sort of over the shoulder? Yeah, it's not a good photo. The white T-shirt. But he also never updated it. He's about 45 now and quite a handsome man.

Hello, looking him up. I love a silver fox. I like an older man. And he now travels the world. He has a Facebook account? That'd be funny. I think he does. Yeah, he does.

Yeah, he does, yeah. It's quite popular. He's got quite a few followers. Awesome. But he, yeah, he just goes around the world now. Oh, he's not attractive. Oh, isn't he? Oh, I saw a good photo.

Well, Matt has different tastes. suggest we're discovering that live. Ew, he looks like he's in a boy band. Let me see him? He looks like Pete Wentz. One likes him, one doesn't like him. Wait, isn't Pete Wentz? Yeah, Pete Wentz is better than Tom Anderson.

He looks like he could be alright, but he's wearing some sort of wig that's been super good to his head. Yeah, his hair's no good. I think that photo's out of date. He doesn't look 45 there. He needs to be more of a silver fox. I love that a favor. If you Google Image him live, ladies and gentlemen,

you can join in on the fun. About the 15th image down is Bill Gates, so... Not bad, not bad. Pretty good. Pretty good. All right. My stand corrected. So the top three, we've got...

He's dog ugly. No wonder he had that shitty photo. No, he didn't want people getting in too close with this ugly face. So we've got Brad Green's band. Chris DeWolf. Yeah. Feature. Which is...

Translates to Chris the Wolf. Oh. I believe. I'm speculating there. De Wolf, you say. I'm DeWolf That's what he used to say When he came into the office

As soon as they felt They were like He's got to be this year Yeah Yeah This guy He's got DeWolf power

Yeah And he called his Employees DeWf pack And then he made them all Yeah Oh That was when things

Started And chug a bee Yeah For Myspace Initially MySpace Utis were Just a universe

Employees And that's quite a few, I imagine. Yeah, that was quite a big company. And they held in-house competitions to see who could sign up the most users, knowing that the site's success hinged on having a high uptake. Wow, that sounds like they're working for free. Yeah, yeah, yeah. You convince you, hey, guys, it's a really fun game

if you promote something that's going to make me... Give you a chocolate. Several hundred million dollars. Yeah. A universe had the advantage of 20 million users. and email subscribers, which helped give MySpace a sweet jumpstart. Yeah, damn.

It would have been nice to have that, you know, when we started this podcast. Yeah, if we could have just had 20 million listeners to start, it would have saved us the last 30 weeks of work. Now we'd be up to 50 million instead of only 30 million listeners. Yeah, imagine. I mean, that 20 could have even, you know, maybe you could extrapolate from that to more than just 20 million.

A hundred million we'd have. Yeah. Yeah. Easily. Ah well. And that's on the bad episodes. Not to be. Which ones are the bad ones?

Well. This one? No, I'm very... Why were you looking at this episode when you said that, Dave? I panicked. Get down from your bunk bed. We'll like it up here. I love them standing on a chair and on a bunk bed in this episode.

Yeah, we've got really high ceilings. We do, yeah. Anyway, at first they didn't know what to name the site until a friend of DeWolf reminded him that he had a year earlier bought the URL MySpace.com, which he was going to use as a web hosting company or like a data storage company or something like that. Oh, wow. So they just said, DeWolf, remember you bought that? Yeah, remember you got this thing? That's so cool. Well, that works.

That'll work for this. and to me it's like by far the best name for one of these things better than Facebook Facebook's like the what is that what does that mean it just sounds like an idiot thought of it it's very basic so dumb I've know what I've just accepted it as a word but now that I think about it Facebook it's so bad Facebook there's a word Facebook we're all saying it Facebook Facebook Facebook Facebook Facebook Facebook MySpace. Oh.

Ooh. It's got a ring. Yeah, but it seems to that makes sense as well. It's like, this is MySpace. This is MySpace. Keep some of my stuff, like my faces and my books. Oh, hang on. So, subcategories.

The popularity of MySpace grew really quickly, especially amongst teens and young adults. And in 2004, speaking of our man Zuckerberg and his Facebook, Did he come up with it? Zookaberg. Maybe he can type away some code, but naming things. I don't think so. He's got a dog, right? And he's called his dog, stick dog.

He also has a child. What did he name his child? Yeah, Matt, you know, you just read his biography. What's his child called? Cumbflower. First child flower. First thing he says is what it names it. They're like, oh, you know, we could rename it.

My rule is, first thing I say, that's what it's called. Stick dog. Cic dog. Cumflower. Cumbflower is quite pretty. Quite pretty for a girl. His wife is so annoyed. Oh, no. But rich, so she's okay with it.

Oh. Geez, I made a judgment on a person. I don't know very quickly there. I know what? I named a child cumflower. I think you're okay. I'm just basing it on myself. If my partner was a multi-billionaire, I'd be happy for them to call our child cumflower

or whatever the fuck they like. Sure. Am I getting billions of dollars? Am I going to work tomorrow? Call it my kid, whatever the fuck you like. Call it fuckhead if you like. That's the deal. I'm cool with it.

That's a deal. Do I go to work tomorrow? No? All right, fuck Ed. Time for school, fuck Ed. It's growing on me. You know what? I didn't think I wanted kids, but oh.

Time for school, fuck-ed. It's probably one of my favorite sentences ever. Brush your teeth, fuck-ed. All right, mate. Fuck Ed. Come on. Oh, fuck Ed. Never get this from Stick Dog.

Stick-dog. Oh, Stick-dog is an idiot. Come flower. Go feed Stick-dog. Dad. Don't call me that. You know I'm called Sandal Man. Come Lord.

In 2004, a year after the founding of Myspace, Mark Zuckerberg founded his own social media platform. Called SpaceMai. That would definitely exist, wouldn't that? Someone would have registered that when it was really popular. It was spacemar.com. Or MySpace, but spelled with an eye. Miss Space. Miss Space, you are?

Miss Space is space. Okay, well, they got racist. All right. That was my impression of an Englishman. It's not very good impressions. We've established that on the show. Do you, Sean Connery? Mischberg.

That's not bad. I think you've improved on that. It was actually called Facebook. Oh, I've heard. So, a year later. Yeah, a year later. And about a year after Facebook began, DeWolf held talks with Zuckerberg.

I normally say Zuckerberg, but Zuckerberg feels nicer. Okay. What's the real way? I don't know. Fairly sure, the sucker. All right. So he held talks with Zuckerberg about buying Facebook.

Let's ignore it, yep. But De Wolf. About buying. Do you'll buy him out. Yeah, they chatted. They chatted about it, but DeWolf balked at Zuckerberg's $75 million asking price. That's amazing. That is amazing.

That's amazing that he's that confident. Wasn't he? He was very young, was it? Yeah, like 20 years old at this time. Zookerberg, yeah. And how old were the other guys that most best of him? Were they quite young as well? So, DeWolf is now in his 50s.

Okay. So what's this? So, yeah, he was a fair bit older. It would have been in early 40s. Yeah, sure. I just find that really interesting. Because I was hoping they were also young, and then I could imagine, like, like young people trying to hold a business meeting.

I find that very funny. Like, if somebody was like, Jess, you and I need to have a business chat. I'm like, do I wear a tie? I don't know how to, I don't know a business. I've seen you play business people, Jess, very convincingly. I look like a child at a wedding. I look like a baby in a tuxedo. I would pay to see you look someone in the eyes and seriously ask for $75 million.

Yeah, imagine. I want $75 million. I would just laugh. It would have been an obscene amount at the time. But now it's an incredible steel, but I wouldn't have become. My space we're going to just take it and be like, shut you down. We're cool. He was so aware of how big it was going to be?

I guess he just was aware of all competitors around. Or Zuckerberg. Yeah. I think he was a pretty confident probably remains that way. And it turns out. I mean, he was right. Yeah. So what's the difference between arrogance and confidence?

I don't know. If you can back it up, it's confidence. Is that right? I don't know. I think the difference between arrogance and confidence someone wants to explain to me and I agreed was that you like confident people. Right. So same thing, just arrogant people, you just don't like it.

Yeah, it's something about attitude. Anyway, so yeah, Facebook, I don't know what ended up of them, but he didn't buy it. Probably just fizzled out. No deal. I would definitely be bringing the no deal from deal and no deal to my business meetings. Yeah, don't you have to? Yeah.

No seems, though. Business, no deal. No deal. You drink a lot of latte? Hold up the arms. Talk about revenue? Yeah. Capital gains.

Yep. I'd often be asking if we could talk numbers Let's talk numbers Oh very good You just keep saying that Shit that's great I didn't think of that one That's a good one

Hi guys Do you want any coffees to start Let's talk numbers One Coffee Three sugars For me Three sugars

In two or three minutes time To this table To this table number 60 And I want to double Double cup it please Because I've got very Delicate hands In July 2005, so MySpace is going quite well,

and in July 2005, they've attracted News Corp who get keen. They want to buy it. But they, would you say, hashtag keen for peen? Yeah, they're keen for my peen.com, which they couldn't get, but they settled for Myspace. And they purchased it for $580 million US. Wow, and what do you use this to?

2005. $580 million. Yeah. And just, what, a year or two before, he'd ask for $75. No, that's Facebook asked for that. Marks, I'm going to go. This is MySpace. This is MySpace.

Oh, wow. You just can't tell the difference if it's seen the words. No, I know, I wasn't listening. So that's... So that's News Corp. Newark. Ripet Murdox, big media empire. Well, my sister's $580 million.

$580 million. And their plan was, they were thinking, and they were going to be able to drive, use it for advertising. Get the kids and then advertise all their evil products, box and all that stuff. And a Brad, Chris and Tom still involved after that? Have they just sold and gone?

Thank you very much. They decided, at least I'm not sure about Brad, but Tom and the Wolfman both stayed on in their roles. Oh, okay, cool. So that's very cool. Yeah. So they got cash. They both became multi-millionaires

Because it wasn't entirely their thing to sell Yeah, sure Because it was still an E-Universe product But they bought equity in it And do they have like big investors When they were starting out as well? You know, most of these people It's like, oh

Angel investors or something Yeah, like early on I'll give you, you know, $10 million as like seed capital I believe they're called It's a startup And then You don't have so many good

business terms. Let's talk numbers. Fuck, that's great. How many seeds? In exchange for, like, I'll give you that much money, but like when you get big, I want 10% of everything. Yeah. Wow. Imagine, imagine checking your bank balance and you're a multi-millionaire.

I've thought about that. Well, the first thing you do. And not like, just look at the number. It would just be insane. I once heard, and I don't know if this is true at all, but it's a great story, so let's say it anyway, that when Oasis, because they became the English band got sold a lot. an English band. They became an English band,

which was, some would say, a stroke of, Master, Masterstroke, if you will. No, when they sold lots and... They became huge,

straight away, they became the biggest band in all of the UK and then were for a long time. But straight away, but then it took a while for the money to trickle through and then one day,

one of the main Gallagher brothers checks their bank account and it's like four million pounds is suddenly in there, like growing up very working class all their lives, and suddenly it's like, Oh, fuck.

That is remarkable. For me, it's just bags of cocaine. That's what I'd be doing. Bags and bags. You're doing bags. Bags and bags of cocaine. If I'm Noel Gallagher, I imagine that's probably... Coke by the bag.

By the bag. One bag, please. Backpack. I... You're still at the bank. One bag of Coke, please. So, if you're going to ask somewhere for Coke, I reckon a pretty good spot.

You've just made me announce. bank balance at the entire bank. Was that not enough? Can you please just leave? One bag of coke and I'll leave. All right. We'll go to the manager's office. There's got to be some coke there.

But tell me how many millions and pounds that is. Oh, for fuck sake. I'll have a million pounds of cocaine. I reckon what I'd actually do would be book a flight somewhere and just fucking go. My mom always says if they win the lottery, like let's say they win like 75 mil she always uses a 75 I'd just want a million

she could have bought a million more space in 2004 she could have but mum's always like if you ever get a text message from me that's like meet at the airport in an hour we've won the lottery like she's just going to message my brother his wife may

come out at the airport and then we're all going on a holiday for a couple weeks and then we figure it out when we get back that's awesome I love that I love it too can you deal me in if I ever send you a message

conversely, saying meet me at the airport at one hour. Assume that something horrible has happened. Likewise. Yeah, I need to get out quick. Yeah, and for some reason we have to go with you. Yeah, that's right. Please bring bags of cash.

And Coke. You bring the cash. No. No, okay. Dave brings the tapes. Matt, cash, Jess, Coke. They're not going to ask me at the airport. It's curious, look how adorable I am.

We're flying South America. Okay, so yeah, now, Rupert, owns MySpace. Rupert. This cool online company. Rupert sounds like a cool name. Bought out by... By one of the most evil, very old.

Stiff-colored... We're talking about Rupert Withers, my old neighbor. Yes. Yeah, you didn't realize he was involved in all of it. I didn't. You know what? He was very humble. You'd never know.

He was still out there watering his garden on Saturday morning. Morning, Jess, like a basketball. He's a really nice guy. He'd always ask how basketball went. Then he'd throw me a bag of cocaine. He does sound like an ass guy, Dan O'Rourth. He was cool, yeah, yeah. He's secretly owned MySpace that whole time.

Grounded, very grounded. On August the 9th, 2006, in the Netherlands, the 100 millionth account was created. So Rupert's bought in, but it's still getting bigger. It's still blowing up. He, like, he jumped on at a pretty good time. Yeah, wow. So 100 million people in 2006. Yeah, I mean, obviously any time before.

that any time before he got on would have been a better time but when he got on was before it really peaked and say in 2006 would you guys have been on by then i reckon i was probably 2007 i don't 2006 we were in year 10 yeah i think 2007 i probably signed up so rupert i didn't i had no idea that i was on rupert's network that whole time i signed up to facebook in o six and i was already on my space so i think i was maybe on my space what you have facebook on oh six i was in Facebook on about, I think end of 07 or 08. I met, oh, maybe 07 actually, yeah, shit. So maybe 2006 was Myspace.

Yeah, I think, because I was definitely MySpace first. Actually, no, you're right. Definitely was MySpace in 2006. Because that's when I met some of my current friends, and I met them through MySpace. Top 8. Top eight. Oh, we're going to hear more about that. Yeah, that's interesting.

That's cool. That was kind of the point of MySpace in a lot of ways, I think connecting people with similar interests and stuff. Google, did you know Google? had also tried to start their own social media network in 2004? Early on. No, what was it called? Can we guess?

Is it bad? Oh, you will not guess. It's not called like Google Friend or something. It's not a pretty name. It's called... Blu-R-R-K-U-T. I was close. O-R-K-U-T.

Yeah. I find it very funny that right now we think that, to me, that sounds so bad. But if that had taken off and Facebook had it, I'd be like, yeah, Orchit. Yeah, I'll Orchette you later. Yeah. Yeah, Orchette. It was named after the Google employee who created it,

whose name was Orkut Bayocotan. Orchut. Orkut. Three umlots, no less. I can't, I can never say umlout. Umlout. Umlout. Umlout.

Three umlouts in his surname. I'm a mad dog. So many umlouts. Despite being very popular in Brazil, Orkett proved to be a failure. Is Orkett like a Portuguese name? Is that why they're all, because they know what it means? They're like, yeah, cool, Orkut.

And we're all like, what's that? Yeah, it means good time. Good time. Yeah, maybe it means hangout in Portuguese. It means hangout in Portuguese or something. It means hang out. It doesn't mean that. It's just the guy's name.

Yeah, his name is hangout. Umlaught. But that's what you think would equal success for a website? Yeah, hangout.com. If only someone had thought of hangout.com. It's why we're not internet tycoons. Hangout.com has to be a thing, right? What about fun hangout?

I'm on it. Oh, now I'm interested. Okay, which one of my googling first? Look up hangout.com for me. Hangout. Hey, I'm about to mention pedophilia. Can we... Dot com.

Can you get on to that later? Do you want me to Google pedophilia? No, don't do that. Hangout.com is definitely a thing. Is it for pitiful? It's for nearby nightclubs and bars. That's fine. That makes sense.

All right, Matt, so please go on with your... No, one more fun hangout. This is going to... There's going to be a penis on this one. Access denied. Interesting. What does that mean? I don't know.

It doesn't exist. Been blocked by the opioid. All right, Matt, do go on. So, despite being really popular in Brazil, Orcett proved to be a failure for Google. Eventually, they dissolved it in 2014. But not before quite a bit of controversy. At one point, 90% of pedophilia complaints in Brazil

came from Google's Orkut. Oh, my God, 90%. Yeah, so it's just like a lot of grooming, I guess. That is awful. 90%. I would really hurt orchids, the real one, the umla.

Oh, imagine creating something like that. Your name and then it becomes like a bloody pedophile hangout. Well, don't name it after yourself to be fair. Oh, there she goes. She turns. She turns.

Yeah. No, good job. Due to Google's failure with their own social media network, they led the open social alliance, which was major. to promote a common set of standards for software developers to write programs for social networks. We have a shit one. Now make it like ours.

Here are our common set of standards for pedophilia. Number two, name it after the creator. Dave. Everyone, just Dave. Welcome to Dave. Just Dave me. Oh, I'll Dave you, baby. In November 2007, MySpace and Bebo signed up for this alliance. joining existing members. Friendster, high five, LinkedIn, Plaxo, Ning, and Six Apart.

LinkedIn's been around that long? What is Six Apart? Six Apart was from even before Friendster. And I didn't look into it, but I imagine it would be something based on the, you know, the six degrees of separation. Oh, that makes sense. That's very clever. That was my guess.

That's a good guess. Facebook remained independent. They didn't join up. Facebook are like the bad boys of social media. Yeah, they don't. Sort of, but kind of MySpace were as, Myspace was sort of seen as been a bit, it was part of their undoing was that they were seen as being a bit of an,

ended up being seen as a bit of an unsavory place. By late 2007, Myspace was the leading social networking site and consistently beat out Facebook in traffic. Yeah, and then Facebook as it started, when it started out, it was just the uni students. So it didn't really make a dent in MySpace' popularity. I remember thinking Facebook was super boring when I first got it. Because I still had a MySpace, but MySpace is kind of on its way out.

But with MySpace, because you could customize it a lot. Yeah, that's right. And you could have, like, a song that played. So then, like, you'd choose a song that reflected, or that made you look cool, really. And you were feeling that in time. A song, you could have a background. Yeah. I always had, like, I liked a black and white cityscape background.

And then I'd have, like, my about me would be like, oh, I'm so artistic. If I met 18-year-old me now, I would punch that bitch in the face. Oh, that's feels. That's really unfair. She's full on. She means well. I just remember the first time I used to have like your profile and then I would say last login. And I would say when you'd last logged in, like when that person had last logged in.

Man, I'd love to go on my now and see when the last login was. Yeah, but then it's kind of like when you're on Facebook Messenger now and you can see when they were active, when they were active 54 minutes ago or if they've seen your message or not. And you're like, why haven't they replied? You were active four hours ago, but I messaged you five hours ago. You've seen my message. Why have you replied to me? Get back to me, MySpace, Tom. Do you not like me?

Oh, my God. Oh, my God. I've been weird by sending you a message and you haven't replied. Oh, my God. You think I'm weird. Oh, they replied. Okay, everything's fine. We've all been there.

I'm there every day. Oh, they've replied. What have they said? Oh, leave me alone, Jess. Oh, okay. Okay, every day. Every day. It's almost like they're copy and pasting that response these days.

Weird. Now it just says, Thank you for contacting. Do you think the way it was so customizable? Mm-hmm. Like, it made it kind of look a bit messy. Definitely. And maybe that was...

Yeah, but I think that at the time, 10 years ago, Jesus didn't look... Obviously, every 10 years... Messiness was in. No, everything, every 10 years, technology looks slicker, so you look back 10 years and you're like, oh, like, if you watch any sporting game from the year 2000... Sporting game.

I was just going to say, like, if you see, like, a classic AFL or cricket match or something. It's in standard definition. It looks terrible. The graphics that come over the top saying the score look bad, but whatever you're used to now in 10 years, all that same way.

And I think that maybe MySbest didn't keep up with the slickness that Facebook and stuff started out of it. Yeah, and I think it was also an age thing, because it was really fun at the time. I used to spend hours picking a new background. Yeah, it was cool. And you'd, like, find the websites where you could download the background. You copy the link into your...

And it was so complicated. Do you remember that? You had to like copy the link into your body of... There was coding. There's coding. Really? I don't remember that. That's cool.

You had to like copy the coding into your... Like hash, hash, hash, B, B, B. It's like, oh, that's one line of black or something like that. You're right. And that's how you... Yeah. And if you wanted to put something in your... In your bio that was like bold or bigger or you had to do that yourself.

There wasn't like... You didn't just highlight and hit bold. Yeah, you had to actually... That's right. I barely just remember that then. Put stuff other side. Which is fun, but now... I'm 25.

I don't have time for that. That sounds boring that. I'm 25. I don't have time to bold shit. Yeah. That's what he's holding his briefcase. This is a business meaning, is it not? Let's talk numbers.

That was Let's Talk Numbers by The Clash. Wow. Wow, I've never heard that Clash song. They got corporate, didn't they? Their lady is. You're on. Do go on. Hey, Matt.

Do go on. Thank you, Jess. Today. At its peak in 2007, MySpace was valued at $12 billion. With a B. 12 billion. I want you, was that sorry? 2007.

Wow. So we've reached the peak. And they've bought, so Rupert's bought in 2005 for half a billion. And now it's worth 12. Yeah. So that would, if he was playing Beat the Bomb on one of those commercial radio stations. Yeah, you want to pull out now. Now it would be a good time.

He did not pull out now. Oh dear. That's how you get a cum flower. Jessica. Do you think Rupert still create a cum flower? Yep. I mean, we're talking 10 years ago, so maybe. Yeah, when he was only 90.

When he was only 102. Alexa, who you mentioned before, which I hadn't heard of before. So how do you know about Alexa? They just rank the websites on how popular they are, like the top 1,000, I think, It is. Like Google, usually in most countries, some countries not, but it's the number one Alexa ranked, which means it's just the most visited that month. Right.

Well, according to Alexa, on April 19, 2008, Facebook overtook MySpace in their rankings. And since then, MySpace has pretty much continually lost ground. And they never got that spot. It wasn't like jostling. It was like, no, we're now. There was no jostle. And you look at the gossel. graphs and Facebook is just like

climbing a mountain and MySpace is sort of just plateauing like a negative what would you call a negative plateau an oxymoron but what else would you call it you know that sort of yeah just a just a long slow decline my career no everything's going great guys

a former my space executive suggested that a 900 million dollar three year advertising deal with Google was a key mistake. Oh, so I don't know. What's that deal? That deal was that they would display ads on MySpace. Actually, more ads than they already were, and it was already a little bit overcrowded.

I don't really remember the ads. You guys remember ads? On MySpace. Maybe on the homepage when you log in, but that's about it. Yeah, you're right, but I don't really remember them being on the actual pages themselves. Apparently, apparently they just made it quite an overcrowded space. Maybe it was after we'd all jumped off. I think I was already, I'd already switched over there.

I do vaguely remember, yeah. So one of the effects of this extra advertising was that it made the site a lot slower and more difficult to use. So, DeWolf, our man, DeWolf. DeWolf! He has since said that the site was monetised without considering using. experience and this was driven by the parent company's sales team so the so Rupert's boys yeah they were just pushing it they're all about that sweet sweet cash let's monetize it forget like why we have this product in the

first place is because it was something that people like to use and Dwarf is he still CEO though at that that stage he was yeah so he apparently he was he was trying as he could do to stop it but, you know, Rupert's a big, powerful man. Or whatever. Another issue was that MySpace made all their apps in-house. At the same time, Facebook was allowing outside developers. Which I guess probably isn't necessarily a problem, but...

It's like handmade, handmade apps. Hand-made. You know, like, that's nice. DeWolf is still making everything. I think people appreciate that touch now. Not DeWolf himself, but his people. Like that, you know, quite... No, no, no.

Him himself. They had a few thousand employees. Yeah, imagine that at the peak they had a lot of people. But the problem was that they tried to do too many things and they didn't, their quality control wasn't so good. Like my career. I could hear your inside. It was like the inside of your face. I could hear.

Something like that. I can't wait to hear that back on the time. You know, like you're allowed to laugh. It's like you were stifling a laugh. I will not laugh. Never. It will not break me with your jokes about your career. Their former, MySpace is, that's a weird way to say that.

MySpace's. MySpace's former head of marketing and content, his name is Sean Gold. He said that, this is a quote, we went with a lot of products that were shallow and not the best products in the world. And these included instant messaging, classifieds, a video player, a music player, a virtual karaoke machine. I don't remember that. Apparently Tom and DeWolf used to just spend all their nights on just browsing through

or MySpace, you know, different pages and stuff. And they found someone had posted this karaoke clip. And I was like, you could, it sounds like such an easy thing now, but apparently it was exciting at the time. You'd sing a song, karaoke style. on this app and then upload it to your page. Tom saw this. Tom Anderson saw it.

One of them saw it and they were like, oh, I like this. I think it was Tom. He used to be in a band. He used to sing in a band called Swank or something like that. So he was like, yeah, I like this a lot. And anyway, he called up. That was karaoke by Swank. He figured he found out who had made it.

And he flew them over to L.A. And bought the app off him. Yeah Right then and there So they, have they done it as an app Or have they just done a video From doing karaoke

And suddenly they're in LA They're like, what is happening? No, it was, it was, yeah, it was an app It was already a developed app And so they bought it

And integrated it into the MySpace Dingh Wow, that's really cool There's also It was a self-serving Advertising platform All those profile editing tools

You're talking about Jesus Security systems Privacy filters Book lists But they're doing it all in-house, is that we guess? They were doing it on the cheap. Yeah.

And they just didn't spend enough time developing them properly. So they ended up having a lot of bugs. And they'd just be a bit shitty, all slowing the site down further and just making it a more annoying experience for users. While Facebook has got this clean thing going on, it's fast. And you've got heaps of people from the outside developing it. It's like opening up to the free market sort of thing. It's like MySpace was communicating. Minus China.

Wow. Is that? No, I'm not really waiting. Dave's given me the Don't say Mousy Dong. He's just Signal.

And that signal's very specific. Remember how hard we laughed at Mousy Dong? Mousy Dong. Yeah, his hair, the colours just faded. He used to be a beautiful amber dong, but. With age.

Amber turns to Mousy. But dong stays dong Don stays strong Stagg, dog stays strong I remember one of the songs I had in my MySpace page I remember a song that I had Back announced it It was hunting whales by the Checks

You're on DGO The Checks Do Go on The Checks They supported Jet I went and saw Jet This is when I was in a band too So I was kind of into rock music

Swank Or like I wouldn't even call it rock Pop Rock I went and saw Jet I think they were a UK band called Checks and then I had one of their songs because it made me feel like I was so in with like the indie underground music

like you don't even know you'd never heard of them but I had them away and I say hey shh Yeah wow That is very cool Thank you I know I'm still impressed 17 year old Jess was so much cool

than 25 year old Jess Mousy Dong I'm leaving that in out of context In 2007 In 2006, Connecticut Attorney General Richard Blumenthal. So many fucking good names. Blumenthal? Blumenthal.

Blue menthol. Blue menthol. Blue mentel. Blue menthal. In 2006, Connecticut Attorney General Richard Blumenthal launched an investigation into children's exposure to pornography on MySpace. Oh, no. This resulted in a lot of negative.

media attention. I was like plunk all over again whatever that one was the Brazilian one. Yeah, Orchit. Plunk? Plunk. The fuck did you pull out from? Is that the last name? Plunk? Orcate plunk?

No. Oh my God. Where'd you get plunk from? Oh. I'm going to call you plunk from now on. Sounds like an IKEA couch. Plunk yourself down there. Where?

Ont to the plunk? Oh. Oh. No, no, not there. Unfortunately, Myspace were unable to fix the problem particularly well and they really struggled to create a decent spam filter I think I vaguely remember just more and more bullshit

and it just got more and more clogged with bots and I think bullshit's the correct technical term and bullshit. They did try and change a lot of things Yes towards the end so they'd be instead of I remember the way you instantly message people changed a few times.

I don't remember instant messages. Oh, yeah, there was like a messaging. So for a while there you'd do a status and then you started messaging and I don't know. Yeah. You could write, it was like Facebook where you could write on each other's walls, but there was also private messages, wasn't there? Yeah. But I don't remember them being instant because I was still using MSN at the time. Fuck, I love MSN.

Oh, that's the whole episode. Around this time, their members were starting to flow across to alternative networks like Twitter and Facebook. Facebook obviously started very strong with the uni students, the college students in America, but they proved to be much more successful than MySpace at attracting older users as well. Maybe it's because it wasn't so wanky and colourful.

It was just clean and... Yeah, and... Which at the time was boring to me. Right. This looks like shit. Because Facebook's never been that popular with kids as much, I don't think. Not like... What alternative do they have now?

The kid, apparently, I was talking to... someone recently and apparently like the the teenagers sort of groups are more into i mean this is based on uh anecdotal sort of stuff but um snapchat yeah and uh like these um instagramm i think maybe certainly snapchat is very popular so a lot less there's a lot less content well it's just pictures then. Yeah. They're really focused on the pictures. I'm interesting.

Yeah, I find that interesting as well. I prefer Facebook over all the others. Facebook and Instagram are my two favorites. They're both the same company, right? Facebook bought Instagram, I think. Yeah. For I think $1 billion. Far out.

Brussels sprout. In your gout. But if you're going to trust... With a trout. All right. All right, man Now hang on I've got another one

All out Could be in there Get them all out Spout Bout Bout About Don't flout

Don't flout Matt Have we take them all Your stuff Yeah I'm done Grout Have you said Grout?

No Cool Sorry Matt Yeah Yeah So they're Facebook's Facebook's taken

All the users Mm-hmm They're all going across In 2009 Oh, by then it's all over from, I suppose, surely. Tom Anderson and Chris DeWolf leave the company. Leave the country?

What are you're going to say? They fled the country. They were out. And the company also laid off 600 employees, which is a huge chunk of... Damn. It was about... I think it was over 30% of their staff.

In an effort to halt the slide, the site underwent drastic redesigns. But it's now thought that those backfired as people don't like change. Yeah, for sure. And not like constant change. So the people that were hanging around started going, oh, I mean, I liked it. The people who stayed did like it. So even them, they sort of fucked off.

They also try to reposition themselves as a social entertainment website rather than a social networking site. Is that when they started to focus a lot more on like music? Yeah, music and movies. movies. Yeah, that was strange, isn't it? Celebrity and stuff. The CEO, Mike Jones, said at the time that this meant that Facebook was no longer a rival and that MySpace was now complementary to Facebook.

So you could get like a MySpace app on Facebook, I think, so you could use them both together. And they were just really trying to go look. No, they're not beaten us. Yeah, no, we're part of them. We're just, we're not even against them. No, we don't even mind. We, hey, Facebook's fun. We nearly bought him in the early days.

We could have. We chose not to. Oh my fuck. What have we done? Fuck. They're not making a movie about us. No, they're not Tom. No, they're fucking not.

Tom's left. He takes a good photo though. You've got to look at some of his photos. Very nice. Oh, photos he takes. He takes, not of him. Of himself. No, no.

That's what he's very attracted from behind the camera. Great. like my career It's behind the camera Not in front I'm going to go into directing Porn mostly All right

More less Do less Put clothes on Go home Go home Finish your education That's a wrap everybody We're done

I think my porn director Is more of a life coach In March 2011 ComScore That was that thing I was trying to say before Not Tom Bistrofsky In March 2011, ComScore released figures suggesting that MySpace had lost 10 million users in the first two months of 2011. 10 million.

Oh, no. In two months. That's approximately 5 million a month. That's over a million a week. And I've lost a bit. That's a lot. So that was probably the peak drop. They'd lost about 30 million in their 12 months prior.

Wow. So it really picked up and that's just like a crazy drop. So 12 months prior to that, they had about 95 million. I think I've seen so many different figures, but I think they were peaking at over 100 million users. Right. Their peak has never been anything like what Facebook ended up getting to, which is way more than that, specifically way more.

Due to these numbers advertisers that had remained with them were becoming increasingly reluctant to sign on. So that were just struggling to make anything happen by this stage, which is crazy because no one knew they still existed. Like it's 2011. Yeah, wow. So it's funny that anyone was still thinking there were decisions to be made. It's funny that they still had 10 million people to lose that month. Yeah, that's right.

I just thought it was, I just sort of disappeared, but, you know, there were people who were stuck fat, as they say. I'm looking at Myspace now. Oh, it is. I just looked at this afternoon. very different. Very different. I mean, it's still, it gets sold two more times before. Oh, wow.

Okay, yep. But we're getting towards the end. In late, in late February 2011, News Corp put the site up for sale, and their reserve price was $100 million. Oh, what? So they've had it, they've bought it for $580 million. Yeah. Got it up to $12 billion worth. Yeah.

And then sold it for $100 million. I didn't say sold it Oh they asked for that So that was their reserve price Oh no It's estimated Those poor poor millionaires Don't you feel bad for Rupert

Rupert Murdoch is really struggling It's an estimated value at the time Was between 50 and 200 million Right And they were like Just give us 100 Yeah 100 Anything over 100 will take it

Losses from the last quarter of 2010 were $156 million. In one quarter. One quarter. Oh. Which was more than double that of the previous year. The deadline for bids was set at May 31st, 2011. Oh, we missed it.

And they did not receive any bids. Oh, they asked for $100 million. No one wanted it at all. In June 2011, a couple months later, wait, May, June, a month later. Rooknama. June 2011, it was announced that MySpace had been bought by specific media and the sale figure has been... Are they called specific media?

Yeah. Oh, wow. Yeah, I thought you meant just a specific media. $25 million. Close. There was a five in there. Isn't it funny to be in a place where 35 million is just an embarrassingly small number? I know.

It is embarrassingly small. I just want one million. It's a crazy loss. Just one million. is all I want. I'd buy a house. Outright. Never have a mortgage.

Except for life. What a dream. Could go on a holiday as well. I'd just, I'd have so much money for rent. I wouldn't miss a rent-payment-ever. You wouldn't buy. You wouldn't buy a house.

No, I would, I would. You wouldn't buy. It's still rent. But you could rent a really nice place. You'd rent anything. I'm going to rent here for a year and then there for a year. You're going to buy a house like a chump. That's a great point, actually.

Oh, I. buy a house I can move. Oh, moving house. A caravan. Buying a caravan. Got it. That's the billionaire's dream. You'll be a real fancy one.

I'm going to tow a spa bath at the back of it. So specific media was also partnered with a man called Justin Timberlake, Josie T. So he was a part owner. In 2012,

JT tweeted a link to announce a redesign MySpace, which was referred to as the new MySpace. Oh. It's like New Coke. Very... Those bags of Coke we were buying earlier. Yeah, New Coke. Guys, I got some new Coke.

Oh. That old stuff getting a bit stale. Swelling in the bin. Because we've got so much of it. Early in 2013, the new MySpace had its sort of like a soft launch and showed that it was It's featuring now... Like my career. Soft launch it to porn.

Yeah, that's not a good way to do it. Yeah, you want a hard launted to porn of anything. So now the site featured written editorial content. Oh, great. So now they're like, we'll be a blog. Yeah, it's a blog with radio stations and videos and stuff. Oh, I hope that karaoke thing's still there. There was, no, but there was a music player.

So you could stream music from the bottom of the page. So they're trying to do everything now. Yeah. Sort of, I mean, they're streamlining it a bit. The new my space was everything. Yeah. I think that was their problem towards the end. Like, they're just having too much.

They're trying to just have everything. That launched, they were obviously trying to create a bit of buzz that day, but unfortunately the unveiling was overshadowed by Facebook's announcement on the same day that they were launching a graph search function. Justin Timberlake's like, well, I'm pretty sure I'll be getting the New York Times and I know what will be on page one. Graph function. What the fuck? I hadn't even considered how fuck that is.

Who gives, who's ever used a graph on Facebook, let alone want to search one? But that is more... Can you still do graphs on Facebook? I didn't even know. That feels so much like the Simpsons where Homer's like, all right, finally, it's my chance. I'm going to be employee of the month. goes to the carbon rod. They're about to show a close-up of the rod.

The graph search function. Oh, hail the graph search. You'd be so pissed off. Like, who the fuck uses the graph search function? Zuckerberg's just like, I made it up. It's not even a thing. We don't even have graphs. We still made the page one.

That's so great. That's great. Doesn't Tim Blake get bit by a graph search function. you'd think he would have had some pool. The official launch of the new MySpace occurred in June 2013 and included the launch of a corresponding mobile app which provided users access to streaming radio stations curated by artists

and also you could create your own radio station and stuff. It sort of almost sounds like an early Spotify, right? Yeah, or Apple music even now. But what I'm thinking is where the fucks the graph says? search function. Yeah. Sounds like they did have some good ideas. They just weren't able to...

Yes, but could I search for a pie graph at any time I wanted to? I don't think so. So then fuck off my space. So if this idea was represented by a pie chart, it would be red and red equals shit. No, yeah. 100% shit. Yeah. See, like know your audience, you know.

Cater to my chart needs. Okay. No, that's fair. Whoa. Is that the second time ever? Yeah, drop the, drop the c-bomb. Third time ever. Third time.

And, of course, it was inspired by a graph function or lack thereof. Geez, I mean, there's some graph function really gets people passionate. Oh, yeah. As part of the discontinuation of the classic MySpace and the launch of the new platform, the user content from the old MySpace was deleted. Did you know that? It's gone? Yeah.

So even if I logged in now, it's gone. Apparently, yeah. So my photos and stuff are gone? Yeah. Oh, that's really like a cool time capsule. Yeah, that's what... Well, they... Myspace received a lot of flack from users about this.

Um, so much that they locked the discussion thread because it just couldn't handle it. Um, complaint, this is a bit sad. Complaints on the thread described the loss of poems. Oh. Could have been, uh, your mate, Bonnie. She was on there. Oh, yeah. I just remember that I message, or I wrote on Josh Thomas's wall at like 16 and 17 and 17 and his show was called Please Like Me and I wrote Please Marry Me and he said okay and I was like it's okay you don't have to like I was just kidding and he said no no

No promise is a promise for getting married Josh Thomas said that to me and now I can't prove that oh that sucks But that would have held up in court too as well as poems that also personal notes and proposals There's a little section. Photos of dead friends. Yeah, that would be... It's a weird thing to upload, isn't it? A photo of your dead friend. If you've uploaded them, you probably have those photos still anyway, though, right?

I hope so. Yeah, like if you took a photo of your dead friend... On your... On your... That's what I was... That was my joke. Did you get that matter? I didn't.

It ended up a bit like, oh shit, Matt's died. Straight to Facebook. It was taught... Dave was basically saying corpses. I get it now. I'm just not sure if you get slow. Very slow. If I had a graph search function, I could explain it, but I just don't.

Yeah, thanks, MySpace, you dickheads. This still sounds like a pretty impressive number to me, but apparently in October 2013, MySpace said it had 36 million users. There's still quite a few people. Yeah. So we're hanging on to people still. And I've seen numbers since. then, that might have grown a little bit, but it's just, it depends on how you count and stuff.

But anyway, did you know, like, I don't remember seeing this in the news in Feb, just a couple of months ago, 2016, was announced that MySpace had been sold again. This time it was bought by Time, Inc. Oh, wow. You know, like, that's a huge company. Apparently a couple months ago, I'm not sure how much they paid for it, but I'm imagining not a heap. Let's guess. $3.50.

Steep. But they're talking it up. This is from Variety.com. Time Inc., whose media properties include people, sports illustrated, in style, and time magazines, seem to think it can do better with MySpace and News Corp did. In a release announcing the purchase, Time Inc said, it plans to use the company's assets to target online ads, link usage on devices with people and convert ad spending to actual sales.

This acquisition is game-changing for us, said Time, Inc chairman and CEO John Rip. Marketers... John Rip. Every name has been... Let a rip. I hope he yells at all the time, like before he does anything. You've been ripped. Let her rip and then he farts.

Of course. Which... What top 50 CEO doesn't? Anyway, Joe Rip said marketers are selecting media partners that have either data-driven capabilities or premium content. We will be able to deliver both in a single platform and will stand apart from those that offer just one or the other. So he's feeling confident. So what are the two things again? Just let it die, guys.

Let it die. Data-driven capabilities or premium content. So the premium content, I guess, is the music and the editorial pieces and all that sort of stuff. And they've got a huge catalogue of music signed up. At different points, they started a record label. Yeah, I remember if there were some... Because, I mean, their whole thing was supposedly, you know, bringing the music industry to the people.

I remember Tila Tequila? Yeah, she was a Myspace artist. Yes. And they had her on reality show and things like that. Yeah. I did not remember that. She was huge on Myspace, like had millions of friends. I didn't know that, but yeah, and that's where she launched herself from that.

I read about that researching this report. I was wondering why she was, I think. But that makes sense. Good social media. Yeah, huge on that. I can't, I think her songs were awful. Right. Anyway, so I mean, right now, there's still some hope for MySpace.

Let it die. It is crazy. They just keep throwing money at it. Because I feel like the only way that these things can succeed is if they offer something that the others can't. Yeah, so give us a little bit of that money. We offer what others can't. Yeah. Our social network is great.

Can't or won't. We've got three people in our social network. That's all you need. It's more than MySpace possibly. It's a network. Top three. Top three. Mike Jones, the former head of MySpace, was interviewed by Business Insider,

and asked the question, why was Facebook able to dominate social media despite coming after the wildly successful MySpace? And according to him, it was simple. This is what he said. The real problem was that the world had been trained by MySpace, that social networking was interesting. But the actual product had been perfected by Facebook. That's a clever point.

Yeah, I think that's a great point. He also said that Facebook's killer feature was that it replicated the real world by forcing people to use their real names, whereas MySpace users use pseudonyms and handles and stuff. So he thinks that, you know, I was making it like this is... Oh, did you? Was it not your name? Yeah, I thought... I reckon I use my name on MySpace,

but I think you didn't have to. I might have to use nicknames or... And I think on Facebook you really used. they're pretty strict on that. When MySpace started the concept of giving your real name or your identity or photos to a website was considered risky. Yeah,

I reckon you're a bit more cautious with that kind of stuff because you're like, oh, where is this really going? Yeah, that's right. And now we've just become so distant. Yeah, now it's like, yeah, awesome. So he was saying MySpace began the process of convincing people to move past that fear and Facebook ended the discussion.

Yeah, Facebook was waiting at the finish line. Yeah, yeah, sort of. With a checkbook. So they were kind of doing some of the work for them, desensitizing people to that sort of stuff. Once people had become accustomed to that idea, though, says Jones, people realized that the software needed to do social media correctly was Facebook, not MySpace. The training of the world to use social networking led to the growth of Facebook, which led to the demise of MySpace, he said. Yeah, I think that's a really interesting point. Yeah, it is interesting, isn't it?

I think that's probably quite accurate. Without MySpace, maybe Facebook wouldn't have been what it was. But so MySpace, I mean, they just had to make a lot of different decisions. I think Rupert Mertr tweeted after selling it something like when he was asked what went wrong. He said we basically did everything wrong with MySpace. Wow. They did a lot of stuff and just made a lot of, yeah. I suppose it's pretty unknown territory at the time.

So you don't really know what. what is going to work and what isn't. And their business was, you know, newspapers and TV channels. Yeah, like old media. And they were coming into the start of new media. Yeah. So yeah, that's pretty much the report. I've got, so I don't have any fun facts,

but I thought I'd finish with just a short list of musicians who got their start or had a hand from MySpace in getting their start. You said Tila Tequila. She was one. Do you know any others? I didn't realize. Humphrey B. Bear? No.

The resurgence of Humphrey B. Bear? Humphrey B. Bear, the silent children's character. Yeah. He relaunched himself as a dirty grime rapper. I stand by my answer. I reckon I'll remember because I was pretty into the music scene at that time. So I think... No.

Minage? Minage. Nicky Menagee. She began working as a backing singer and started putting her own music on MySpace, where it was picked up by the CEO of a new... New York record label who signed her. Wow, okay, that's cool. Oh, Lily Allen, I believe.

Lily Allen got popular on MySpace, definitely. The Wiggles. Wow, you're really picking the wrong era. No, I'll get it. I'll get it. Scrilex, he released his first EP for free on MySpace in 2010. Oh, yeah, Sunny Moore, that guy's name. John Lennon.

No. All right, close. When Adele was still in high school in 2016. A friend posted her demo on Myspace, and soon after, someone from Excel recordings, discovered the demo and offered her a recording contract, which got her started working on her debut album 19. She became a worldwide smash. Daffy Duck. So close. So close.

The final one I've got here, it wasn't Daffy Duck, but a good friend of Daffies. Okay, hang on. Yep. A good friend of Daffies. All right. The Arctic monkeys, do they big on Myspace? Yeah, I reckon that was around the right time. Great clue.

Friend of Duffy Duck. It was Avici. Oh, fuck you. He originally spelt his name A-V-I-C-I, and you know how he spells it with two eyes? Yeah, but which order is it? Double-I-C-I or I had C-E-E-I. I think it's double I at the end.

He had to add the second eye because a single-eye was already taken on Myspace. Oh. So that's the only reason he's spelt that weird way. Wow. Do you know what it means? Apparently it's named after a Buddhist hell. Avichi. Avichi.

But not Duffy Duck. Are you sure? Good friends of Daffy. No, but you're sure he didn't launch his music career? No, I'm not sure that he didn't. Because I remember reading that. This list is by no means exhausted. It's not exhaustive.

I'm very confident. It's exhausting. I'm exhausting, definitely. Just like your career. Yeah, no, it doesn't. No, it doesn't work as well. That wasn't a good one. Nice try, though.

It's the start of your career, they meant, that joke. Stop doing finger guns. Allow the wiggles. It always comes back to the wiggles. Everything does. Hey, should we go to our beds now? Yep. I'm already in mine.

Finally, we could bring all the listeners with us. Guys. Yeah, I'm going to... Crawl into a big bed. I'm going to do some directing, was it? I just want to... get all the listeners and we'll just all pile on like a group of puppies. Oh, like a little group of puppies.

We should have a sleep over here. Sleep over with 50 million puppies because remember. Oh yeah, we have a heap of listenership. How many people could we fit in the studio? This one here? The one out of the back. The one out of the back? Legally or?

Yeah. Oh, I think we can have 60 odd in there. High ceilings and we double up and maybe do like bunk beds on bunk beds. Are there any of them? Acrobatts. Easily. Yeah, okay. Statistically, yes.

Yeah. So we could probably go, I reckon we go shoulder on shoulder. We could probably go by three. So I reckon, yeah, maybe a couple hundred. Fuck yeah. Well, if you want to be one of those... How squeezed in are we going to be? No, cozy, but not uncomfortable.

All right, 500. Great. If you want to be one of those 500 listeners, just write to us, P.O. Box, locked back. Remember locked back? What is locked bag? I have no idea. I still don't know what a locked bag is.

On TV, like at the end of, like, Disney, like, cartoons. It would be like, like, What was a crow's nest? Right to us. Lock bag, P-O-box, 706. I just always assumed it was something. Yeah, but I always... I think it's like a P-O-O-box.

I just thought, I'm like, it's a lock-bag. You know, that's just a secure mailbox? Yeah. You mean like every male? Like... But I'm imagine, I always imagine, like a Hessian sack. Yeah, it's a sack. With a padlock on it.

It's a mail sack. The kind of thing that... I have a mail-sack. An old-school magician would... It's a scrotum. It's a scrotum. It's a scrotum. Be tied up in and dunked in.

the water. A scrot. It's a scrot. I'm being feral today. I'm so sorry. I'm also not. You did tour Queensland

and... Yeah, it's changed me. And Victoria, so... For the better or for the worst. You be the judge. Tune in next week on Do you go unplod! That went really loud. I'm sorry.

That was stuck. That hurt so much. All right, do I want to wrap it up? Because that really hurt. Yeah. I'm sorry. I need you to wrap this up. Well, that brings us to the end of another tale told by Matthew Stewart.

Thank you, Matt. Thanks, Dave. Thanks, so our listener, Hayden Bevis. Bevis. Thanks, Jess. Yeah, he's sending some good suggestions. Hats. Hats.

I hope Hats comes out of the hat. Me too. That will be a great day for all of us. If you want to contribute to the hat, get one of your topics. Something you want us to talk about. You can email us. Do go on pod at gmail.com. I'd love you to be.

pull out of the hat one time soon Dave I will do you Jess you've never dipped into the hat I do hog the hat a bit I will next week have a minute I'll bring the hat in I'll bring the hat in and you can dip in next week I will hat well what are you wearing the hat your turn then I will hat we'll have hats

back to back to back hats hashtag back to back to back hats it's getting pretty full I could use your help I'm digging out we want to keep filling up we're on we're on Twitter at dogo on pod Facebook dot com slash dogo on pod and of course myspace.com slash dogo one pod we'll probably come up with an error message.

You can be in our top friends. If you would like to create a Myspace page for us. That'd be awesome. No, I don't do that. With all the different colours. Yeah. What colour did you want, Jess? Blue, my favourite colour.

I'm a green man. Green. Blue and green should never be seen though, unfortunately. So unless there's something in between, which is Dave Warnocky's colour. Hot pink all the way. Every time. That's delicious. You know, we have blue, green and yellow on our logo, yet you chose a lot.

You designed. Yeah. I did design that. You fucking idiot. There's no green actually. It's just blue and yellow, isn't it? Blue and yellow. This is so irrelevant.

Thanks so much for listening, guys. You can always review us on iTunes. That is cool. But until next week, I shall say a goodbye. Bye. Later's. Got a bed. Fuck Ed.

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