Drink Champs - Episode 186 w/ Russ
Episode Date: November 22, 2019N.O.R.E. & DJ EFN are the Drink Champs. On today's episode The Champs chop it up with rapper, singer, songwriter and producer Russ! For two and a half years Russ independently released 11 mixtapes... and weekly songs. Eventually gaining the attention of major labels, Russ would go on to release his studio album “There’s Really A Wolf” which would gain Platinum status.In this episode Russ shares stories about creating music at a young age, being influenced by G-Unit, Shady & Aftermath. Figuring out how to garner attention via social media and SoundCloud, Russ breaks down the concept and strategy behind his 1 song albums.Sharing his views about using substance abuse as a marketing tool, Russ also discusses his controversial “Anti-Drug” t-shirt and how drugs have impacted and influenced the young generation of artists and their listeners.Lots of stories, debates and gems in this episode that you don't want to miss!Follow:Drink Champshttp://www.drinkchamps.comhttp://www.instagram.com/drinkchampshttp://www.twitter.com/drinkchampshttp://www.facebook.com/drinkchampsDJ EFNhttp://www.crazyhood.comhttp://www.instagram.com/whoscrazyhttp://www.twitter.com/djefnhttp://www.facebook.com/crazyhoodproductionsN.O.R.E.http://www.instagram.com/therealnoreagahttp://www.twitter.com/noreagaBoost Mobile: Visit BoostMobile.com or your nearest retailer for offer details.--- Support this podcast: https://anchor.fm/drinkchamps/support Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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he's a legendary queens rapper hey hey it's your boy n-o-r-e he's a miami hip-hop pioneer
one of his dj efn together they drink it up with some of the biggest players
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This is your boy N.O.R.E.
What up, it's DJ EFN.
And this is Drink Chats, motherfucking yappy hour.
Make some noise!
Now, this is one of the most remarkable, amazing stories in hip hop.
When a person comes and says,
fuck y'all,
even out of,
even out of,
it's because the people ain't fucking with them,
and he says,
fuck y'all,
and says,
I'm going to do it my way,
and I'm going to be
my own engineer.
I'm going to be my own
fucking producer.
I'm going to write my own raps.
I'm going to do my own hooks.
I'm going to do my own hooks.
And he actually goes out there,
and it works.
And then he
turns around and say, fuck y'all.
Because it worked.
And he has platinum singles and gold records.
And the thing is, so many people
want to call him
an arrogant person or a cocky person.
But the thing is, when you have
the accolades or the things to back it up,
sometimes it's just being facts.
Sometimes it's just speaking facts.
It's the buildup.
So if you people don't understand, don't understand independent grind, don't understand who we're talking about,
we're talking about one other than Russ.
Make some motherfucking noise!
Now, I was very interested in your story from the beginning because of your relentless work ethic.
Now, I went and I Googled and they said that you were starting out in 2009.
That's when you started messing with the music.
It was like 06.
So I was like 14.
Oh, wow.
Freshman in high school just making beats.
Wow.
I mean, before that I was 5, 7, whatever the fuck I was, listening to 50 and Eminem.
Right. I was five, seven, whatever the fuck I was, listening to 50 and Eminem. I remember writing raps from the perspective that I was from Queens, just because 50 was
my favorite.
And so you're living in Georgia?
I know you're from Jersey.
At that time, I was living in North Carolina, so we moved around.
Okay, so you're moving around.
Yeah, so we moved around, but I just always feel like I knew who I was before I knew who
I was.
The bug bit me before I knew that it bit me. Why else is a seven-year-old
standing on his mantelpiece
performing Rapses writing
from the perspective of Queens
if for no other reason than
I think he just really fucks with that shit.
You know what I'm saying?
Because that's like,
why else do you do it?
This is the first time you opened a good.
I'm sorry.
That was impressive this time.
We didn't feel threatened by it. We didn't feel threatened.
We didn't feel threatened.
We didn't feel threatened.
Shots were in fire.
Yeah, shots was in fire this time.
Go ahead, bro.
Bring a good energy here.
It's like, why else do you do shit when you're seven?
Other than for the genuine love of the shit.
So it was kind of always in my life.
But yeah, 14 is when I started making beats.
So wait, wait.
What are the artists you're saying that you're listening to at that time?
At that time, yeah, it was just G-Unit.
Heavy.
Rob Markman, Yeah, like the 50M, the whole Beck for Mercy shit.
Dre's why I started even getting interested in production.
You know what I mean?
Rob Markman, You know what it was though too, was my parents
always had music and speakers and everything.
My dad was very musical.
His father taught me guitar and shit.
Rest in peace Pop-Pop.
So there was always a musical family.
My mom-
Rob Markman, Jr.: So your father's father was in the music?
Oh yeah.
He played guitar for like 80 years.
Rob Markman, Jr.: That's what my grandfather say to me every time he see me.
He be like, you know where your talent comes from?
I be like, what?
You know what he says?
He be like, my dick.
Rob Markman, Jr.: I be like, you? You know what he says? He's like, my dick.
I'm like, you're my grandfather.
You're my Puerto Rican grandfather.
He's so disrespectful.
I'm like, damn.
He's like, yeah, yeah, yeah.
He's like... He didn't say any bodas?
No, he doesn't in English.
He'd be like, your father don't got no talent.
He's like, your talent comes from me.
I'd say, oh shit, damn.
But I'm sorry.
You're good.
Yeah, so my dad was just very artistic.
And then my mom's grandma played the organ for mafia weddings and shit like that.
So there was always music in the family.
It's not because you're Sicilian that it was mafia weddings.
What?
No.
I ain't gonna lie.
Not at all.
I ain't gonna lie.
Every Sicilian I ever met, I got along with.
I don't know.
I guess it's because, I don't know.
My last name is Sicilian, so I'm part Sicilian.
I like that.
How do you say your last name?
I forgot.
In Sicily, they say Nachandi.
I know you're 25 years.
No, no.
I'll just say E.
My last name is Nachandi if you're Cuban.
Okay.
But according to Sicilians, it's Nachandi.
Nachandi. Is it two Cs? One C. But according to Sicilians, it's na chandi. Na chandi.
Is it two Cs?
One C.
One C.
Well, maybe it...
Yeah, because cha is two Cs.
Yeah.
So, it's depending on the dialect.
Well, that's what I was told.
You speak Sicilian?
No.
Well, it's Italian.
Damn, you got to be worth
600 million if you speak Sicilian.
Jesus.
Working on it.
So, now you come from...
First off, let's make up
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So listen, you come from an era...
I don't want to cut you off, but to really make that,
to drive that point home, what it was,
they had the music in the house. So it was Mamas and Papas,
and it was Al Green, and it was
Earth, Wind, and Fire,
and it was all this musical shit that I was
getting introduced to. And so I feel like,
I always feel like the natural segue, the reason why
it was so natural to start listening to G-Unit, because people
don't understand that. You said that's the natural segue?
Yeah, because 50 and Eminem are actually wildly melodic.
I've never heard a 50 verse where he's not in the pocket.
Is this why you became a melodic artist as well?
Well, yeah.
The inception of the hip hop bug that bit me was based off of a melodic introduction.
You feel me?
Like 50, wildly wake up early in the morning.
It's like everything is like a whole cadence and there's a melody to it.
Because to me, I feel like you got Drake, you got Eminem, and you got Kanye in you.
Like if you made-
I agree.
That's it.
You made a superhuman artist.
I mean, if they put us together and made us a Sicilian, it'd be you.
You know what I'm saying?
I appreciate that.
That's what I'm saying too.
I ain't going to lie.
If the Godfather has 50 Eminem-
Because you have every one of their traits.
You're crazy like 50 in a good way and a bad way sometimes.
Then you're M&M with the shot value.
And then Kanye is because, again, it's just out of this world.
Your music sometimes, it's ahead.
Rob Markman, Well, you can bang it.
Rob Markman, It's ahead.
It's ahead of time.
That's the reason why I feel like in a certain way you're misunderstood is because you're in 20-fucking-24. Rob Markman, the man, the man. Rob Markman, the man, the man. Rob Markman, the man. Rob Markman, the man. Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man. Rob Markman, the man. Rob Markman, and he's in special ed, and then he say, well, why are you in special ed?
He almost always says behavior.
Yeah.
Because no one says I'm stupid, right?
So it's just almost like that.
It's like you're ahead.
You're so far ahead in this other class that everybody don't want to admit that we might be kind of stupid.
You know what's so amazing is that if I say that, which I have, but if I say that, that's when it comes off.
Well, that's what drink champs is for.
We need to big up the arts.
So I appreciate you saying that, but I appreciate you even having that perspective.
But it's also fucked up and indicative of how insecure the consumer is and society is
is that if I choose to big up myself, it's a problem.
But if you say the exact same thing about me that I would say about myself,
then it's okay, which I always say is like,
so y'all just want to control my confidence.
Yeah, you can't have self-confidence.
I can't be confident until you tell me I can be confident.
Right.
Then it's okay.
One of my favorite moments is we come from an era of trolling, right?
Now, whether you were trolling or not,
you wanted to make a statement with the t-shirt.
Mm-hmm.
Mm-hmm.
Now, where was this at?
Day and night festival.
Okay, day and night festival. And how long ago was this?
September 2017.
This nigga always remember dates.
September 10th, bro.
September 10th.
He's a walking with a P.
Y'all watching all his interviews?
He's like, March 11th.
I'm like, this guy-
Fact check me after this.
I literally think it was September 10th, 2017.
Four, four, seven years ago.
September 10th, 2017.
So break it down for the people.
You're at this festival.
Yes.
You're backstage.
All the artists kind of see you.
Yes.
No one said anything.
No, but when you're backstage with each other-
You're at the artist compound, everyone sees each other.
So you go on stage, and that's when it went
viral?
Rob Markman No, it went viral when after the show, I posted
it on Instagram.
Rob Markman The performance?
Rob Markman No, just like a picture of me in the shirt.
Rob Markman Okay.
Rob Markman First of all, the inspiration for that came
from IJ 3000 when he was rocking those all black jumpsuits with just things on them.
I was like-
Rob Markman Was Coachella that he did that?
Rob Markman I think so.
But I was like, man, that's a really cool way to say something without saying anything.
Because if I'm going to be on stage and have a platform,
let me just put something on my shirt.
So I had a bunch of shirts lined up
that me and Kid Super were creating.
My homie from Brooklyn.
So that was one of them.
You know what I'm saying?
And what was hilarious about that
was that I was targeting the white kids in the suburbs
who are doing that type of shit because for no other reason than they heard it in a song
or they think that that's cool or whatever.
And so you try this wildly addictive drug for the sake of trying to fit into a lifestyle
you're not even, you don't have any business trying to fit into right and oftentimes you try to fit into a lifestyle that
a rapper is given to you and he's not even really living the lifestyle exactly so now you're getting
addicted to those drugs and now you're addicted but you're addicted off of being impressionable
to artists that you shouldn't be fucking idolizing like that you found out future didn't use drugs
for three years and he was making that type of music, what did you think?
Rob Markman, It did nothing for me because I didn't buy
into it in the first place.
This is the entertainment industry.
If these rappers were doing the type of-
Rob Markman, I love Future, but I never thought he got
that high neither.
Rob Markman, But it's like-
Rob Markman, I love the music-
Rob Markman, But what was the balance?
Rob Markman, No, but think about it.
It's like if these rappers were doing the drugs that they were saying they were doing,
they wouldn't have careers.
At all.
At 15, you probably don't know that. You see the ones that do it, and their careers tank.
They doing the gamma?
The gamma is doing all that?
Yeah, I think Future is fired to turn it up, too.
But I didn't buy into it, so it didn't affect me.
I was just kind of like, duh.
Would y'all really think that he was doing all that?
But what was the backlash to that picture? They thought that I was... I mean, we kind of know, duh. Did y'all really think that he was doing all that? But what was the backlash to that picture?
They thought that I was...
They thought that I was making a joke
and ridiculing addicts.
Like, you don't know it's a disease.
I said, no, I know it's a disease. Y'all keep overlooking
chapter one, though. You want to go to chapter
two and say, well, he's addicted.
Yeah, now he is.
Can you go to chapter one and talk about why these motherfuckers
are addicted? And I was not talking about the people who have PTSD, literally PTSD from being in poverty-stricken places and dealing with fucked up shit and traumatizing events.
I'm not talking about those people.
I was talking about the white kids in the suburbs.
And why do I know that?
Because I grew up with them.
And I went to college with them for a year.
And I had a best friend who we would go to the party.
And he'd be like, yo, you think I should snort this or pop?
And I would be like, no. I was his crutch of reality like what are you talking about no and short thing when i left school he's addicted to opiates and then heroin and roxy's and the
whole shit so it's like i'm talking about those kids who literally have no reason to be doing it
other than it's the thing to do i'm not talking about the ptsd people who like need serious help
i'm not talking about y'all and And honestly, I'm talking about chapter one.
Y'all want to keep saying addiction is a disease.
Yes.
Can y'all go to chapter one?
Why did you pick it up in the first place?
Tell me really why.
No one wants to say why.
Tell me really why.
That's all I was saying.
You said Roxy's.
What the hell is that?
It's like heroin, but pills, I think.
What the fuck?
I don't know.
I think that's what it is. That's what it's called. what it is could be wrong there's so many versions of these pills i'm glad i'm not in that world but i
think that that's a conversation that needs to be had like people need to start getting to the root
of the issue everyone wants to just say they want to skip over that and say well he's addicted it's
a disease he needs help yeah but like to prevent it again from happening why don't we get to why
he did it in the first place and like that's all like was my approach harsh yeah but like to prevent it again from happening why don't we get to why he did it in the first place and like that's all like was my approach harsh yeah but like honestly ever offered you
lean yes for sure oh and then there was there was tweets that uh like why i was saying need lean
right like 2012 and i've never addressed this right so people try to pull that out like you're
like people think that i was an addict like you're an're an addict. It's like, yo, y'all are fucking insane.
What it was is that it was 20, what, 2012, 2013,
some shit like that.
Me and my homie were in the studio.
We're faded.
We're broke.
We're off.
And we're like, man, that shit sounds fun.
What, lean?
Yeah.
We're like, you know, because it was just like,
it was in Future.
Honestly, it was Future and all these people.
And we're like, man, that shit sounds fun.
Okay.
Yo, who got the lead in Atlanta?
We never ended up finding it, though.
And honestly, honestly, honestly, you know what was crazy?
And shout out to my fucking homie.
To call him a homie is weird because he's way older than me.
Like an OG.
But we knew he would have it.
So we went to him.
It's actually, I've never told this story.
So we went to him. We pulled up on him because we were like, yo, we want to try and lean. Right? we went to him. It's actually, I've never told this story. So we went to him, we pulled up on him, because we were like, yo, we want to try and lean.
We go to him and he's like, nah, I'm not even going to get that for you.
Rob Markman, What age are y'all at this time?
Rob Markman, Ah, man.
What age?
19?
20?
19?
Some shit like that.
Rob Markman, Okay.
He's a real nigga. After 18, you're supposed to be able to get you drugs.
I'm being honest.
Under 18, I got to think about it.
Rob Markman Yeah, but that's how you know, nah, he was
actually on some like, yo.
Rob Markman He's a good guy.
Rob Markman He wanted to take care of y'all.
Rob Markman Yeah, like, here's some weed.
Rob Markman I would think he would say, how old are you?
Rob Markman I've never told that story, but that's also
how I know it's about being impressionable because I once was impressionable where me
and my homies were like, yo, hold on.
Fuck it.
You're sitting around, you're broke.
You're in the basement in the studio.
I'm talking about 400 followers.
You're just broke.
You're like, fuck it, man.
Maybe that shit might make the music be iller.
And so the curiosity-
Rob Markman I know people who did that.
Rob Markman For sure. Rob Markman curiosity- I know people who did that.
For sure.
And the curiosity takes you to that place where you're like, yo, let me look into that.
But then luckily, I had a big homie who was like, I'm not even getting that for y'all.
And then honestly, once I went to sleep and woke up, we were like, yeah, God, what the
fuck am I doing?
You know what I'm saying?
I don't really know better because I do get flat out drunk sometimes. But when I see these kids on Instagram at 3 o'clock in the afternoon and they're just
leaning and spit coming out of their mouths, it concerns me as an older person.
You know what I'm saying?
And I know that the thing about it is I have to be careful of what I say to these kids
because whatever you say, if I say something, they can react back.
They can always say, suck my dick.
They can always say, fuck you, old head.
And I'm like, damn.
That's fine.
I just don't want to be called an old head, nigga.
So I'm going to relax.
Because I know they're going to squeeze that trigger.
You know what's insane?
Is that old is a compliment.
That's what I'm saying.
Old is a compliment.
We survived.
Here's what I'm trying to say.
Holy shit.
Here's what I'm trying to say. Because shit. Here's what I'm trying to say.
So I,
because I heard you say this,
it was like a Charles Walkley thing.
On one part of me,
Yeah.
wants to one million percent
agree with you and say,
point out to each and every one of them.
Like I pointed out
that I didn't think Future
was getting high like that
on Sway Show.
Right.
And then it was like
he kind of said that
like the next three weeks
after that.
But anyway,
what I'm trying to say is for certain things, I do feel like I got a responsibility.
Like if I see...
I don't feel like I should do it publicly.
Yeah.
But I feel like I should reach out.
I'm like, I see one of the dudes.
They was on Instagram.
But then there's a part of me that says, this dude don't even know who the fuck I am.
Yeah.
This call might not even be taken as a respect call.
Yeah. This call might be taken as
a letdown.
Because if you ain't on my
playing field,
Yeah.
like sometimes me
trying to give you advice
comes across as me
trying to check you.
Yeah.
And I'm not trying to check you.
I'm just trying to tell you
I've been through this.
I've been through my father,
through my family members.
Yeah, you're trying to have a conversation.
I'm being addicted to heroin.
Yeah.
Lean is the same exact thing.
So we had a
whole campaign against
Lean at one point.
And it was real because then we
also allowed Young Dolph to come
up here and
we let him get high right in front of us.
So we're just as bad. No, there was a couple artists
that we've had. We're just as bad.
It wasn't just Young Dolph. We've had
a couple artists that were drinking
and then the other
thing that we
I think we skip over
sometimes is
and tell me if I'm wrong
yes
Lean didn't start
with Future and these guys
no
it started with MJG
DJ Screw
and then
rest in PTH
Screw's my dog
but they didn't know
how lethal it was
yeah
we didn't know
till Pimp C
right
after Pimp C
then we knew.
Because nobody was telling them, hey guys,
that's fucking heroin.
That's heroin, yeah.
And that shit went mainstream
with Lil Wayne.
With the Caesars? Or was that Rick Ross?
No, just Lean went mainstream with Lil Wayne.
Oh, okay, with Lil Wayne.
And Lil Wayne is one of my favorite rappers ever.
But that's the thing.
You are looking currently at a rap game that is a bunch of babies of Lil Wayne is one of my favorite rappers ever. That's the thing. You are looking currently at a rap game that is a bunch of babies of Lil Wayne.
From the face tasks, to the dress, to the lean.
It's all a bunch of Lil Wayne.
Look at every one of these little 21 year olds.
It's all Lil Wayne wannabes.
That's why it's like, no, I'll just go to the real thing.
Rob Markman, The Lil Wayne, 3.0
Rob Markman, The Lil Wayne, 3.0
Rob Markman, The Lil Wayne, 3.0
Rob Markman, The Lil Wayne, 3.0 Rob Markman, The Lil Wayne, 3.0 Rob Markman, The Lil Wayne, 3.0 Rob Markman, The Lil Wayne, 3.all are like... Didn't Lil Wayne free himself of lean as well?
Probably did, but that's...
I mean, I think currently, though, I'm saying.
I think he is.
I'm not sure.
I'm not sure.
But like he said, hopefully, yeah.
I'm not sure.
Plenty of times I see him in the way.
My other thing, too, is that it's one thing to say, I have a problem.
I'm addicted.
It's fucked up.
That's one thing.
And I hear you, and that's fucked up.
There's a whole other thing when you start using substance abuse as a marketing tool.
When you start, when your merch is a lean bottle on it, or when you post on the gram,
look at me smiling next to lean.
It's like, bro, I'm not stupid.
You can fool the 10-year-olds and the 12-year-olds that follow you, but you know that you posting
a picture with four lean bottles smiling is going to get more likes than your song does
spin.
But to tell you the truth, because I heard you say that somewhere else before, and to
tell you the truth-
It's the reality.
That's one thing, you're right, but another thing is lean is so expensive.
Yeah.
That's the thing.
I think they're flaunting it as a show of wealth.
Well, that's even worse.
You are flexing.
I agree with you.
All the things that are a show of wealth in hip hop to me have degraded.
Yeah, I agree with you too.
I agree with you too.
But I just think like, because at that point, well, and then I have a problem with the people
that do that and then try and say that they care about the youth and like, I'm helping
them.
It's like, no, bro, because if you know anything about kids, it is, I do as you do, not as
you say.
Right.
Everyone, you don't have a talent to show everyone that.
You know, it would happen, like, I would come home with hickeys, right?
I would come home when I was 16, 17, come home with hickeys, and my dad would get super
pissed, because I have a younger sister.
Right.
And so, he was like, you can't tell her.
Now maybe this is extreme, but whatever.
It's an analogy for the sake of the conversation.
But he would say, you can't tell her, do as I say, not as I do.
Because it's just not how it works.
So I learned that from an early age, just with that always stuck in my head and kind of tried to apply it.
Like, I can't say don't do, Oh, I care about the kids and whatever.
And yeah, man, y'all can't be doing drugs.
That shit's going to fuck you up.
Stay off the shit.
Here I am with lean and buy my t-shirt with lean in my face on it.
Y'all are ridiculous.
That's how I know you don't actually give a fuck.
Your actions tell me you don't give a fuck.
You can say it all day long, but I'm not slow.
These people might be slow.
I'm just not the one to keep my mouth closed about it.
And if that makes me the bad guy
for calling out dumb shit, so be it.
Make some noise for that.
Make some noise for that, god damn it.
That's true.
But it's like, and y'all have no, that has no longevity
anyway. Fake shit never lasts.
And that type of shit, first of all, that lifestyle
has no longevity. You being a drug addict
has no longevity. Period. Let alone as a career. Let alone as just like, that lifestyle has no longevity. You being a drug addict has no longevity, period, in life, let alone as a career, let
alone as just like, that's all you have to offer.
And I feel like what's crazy to even segue is you look at an absolutely untimely tragic
death of a Nipsey Hussle, it kind of put, like I've been a psychotic fan of Nipsey
Hussle forever.
Let me stop you right there, because you know what's the craziest shit?
When I Google you, most of the time you did interviews was right after Mac Miller's death.
Rob Markman, Jr.: I did a couple there, yeah.
Rob Markman, Jr.: Know what I'm saying?
When I looked at the timelines, because I know you know the timelines, there was a lot
of interviews that popped up that was actually about Mac Miller's death.
So I was wondering, I was like, wow, he came and now this is after Nipsey.
Nipsey Huss Markman, Yeah.
And I'm a really huge, huge fan of Nipsey and I have been for-
Rob Markman, You've been very vocal about him.
Rob Markman, Since I heard the marathon in December 2010 when it came out.
You know what I'm saying?
2011 type of shit.
But when you have a death like that, it kind of puts it all in perspective because it's
very like, that was the real-
Rob Markman, What was the first thing you thought about when you heard it?
Rob Markman, I just couldn't believe it.
I woke up, because my sleep schedule's fucked, so I was asleep.
My mom knew how much I fucked with him, so she called my manager to tell him to go wake
him up.
Rob Markman, So I woke up to 50 group texts and all these,
and I'm like, what the fuck?
There's no way.
There's no way.
Rob Markman, But that shit, I cried every day for a fucking
week.
Rob Markman, I cried.
Rob Markman, For a week straight because it's... Nipsey never had a top 10 billboard
hit. Nipsey never had... Nipsey did more albums the week he died than he did when he dropped
it.
Rob Markman, Will you say that? Say that again? I'm sorry.
Nipsey Tate, The first week numbers when he was alive
didn't match the first week numbers when he died.
And he deserves all this love and more.
And the reality is that
what it goes to show is that numbers don't reflect impact.
That's why I said that, why I tweeted it whenever.
Because Nipsey didn't have the top 10 hits or whatever,
but look at the impact.
Why? Because he was saying some shit.
Because you know what?
If one of these fucking little Instagram entertainer ass rappers who just, their whole shit is
just gimmicks of lean this and I'm making songs about my chains.
It sounds fucked up, but if y'all die, what are you leaving behind for the world?
Not shit.
No legacy.
When we listen to you, what do we want to go do?
Most of y'all have fans who after they listen to you, want to go just do some fuck shit.
Go pop a diss.
Go do... Nipsey had people wanting to go start businesses.
Rob Markman, Real estate.
Rob Markman, Influence their community.
Rob Markman, Ownership.
Rob Markman, You know what I'm saying?
Without having the top 10 songs.
So that's how you know it's not about that.
It's about what the fuck y'all are talking about.
That's why I always be saying,
y'all can do all the drug marketing tools
and do all the gimmicks,
but that shit will not last
because it simply has no lasting effect on life.
You can't apply it.
You can't apply some of these people's songs
to your longevity of your life.
You know what I'm saying?
Nipsey left behind gems that I'm going to be using
when I'm 90.
You know what I'm saying? Nipsey left behind gems that I'm going to be using when I'm 90. You know what I'm saying?
Like he left, like I was not a big reader, but what I did read was really impactful.
Self-help books.
It was Napoleon Hills and Deepak Chopra's-
Rob Markman, Jr.: Oh, Napoleon Hills.
Ew.
Rob Markman, Jr.: Yeah.
So it was that type of shit.
I felt like when I heard-
Rob Markman, Jr.: Alchemist you read too.
Rob Markman, Jr.: Alchemist, yeah, for sure.
Four Agreements, The Secret, all that shit.
So when I first heard Nipsey, I felt like I was getting another self-help book.
You know what I'm saying?
Let's be.
And so I don't, and I feel like that's the, whether or not that's what your agenda should
be as an artist, that's what I gravitate towards.
And I feel like that's what leaving the world off as a better place is about.
Because Nipsey left the world off. The world is a better place because of Nipsey. Like Nipsey didn't come into the world off as a better place is about because Nipsey left the world off
the world is a better place
because of Nipsey
like Nipsey didn't come into the world
and make it worse
some of these artists
are literally coming in
and poisoning the youth
they're poisoning the culture
they're doing all these things
and it's like
it's insane to me
but once again
no one has balls
everyone is scared
everyone wants to be buddy buddy
so no one wants to say shit
so that's fine
I'll be the one to say something
y'all can do whatever you want,
but it's too late. I already got my fans. It's too late. I'll send you a postcard from
the Forbes and Staples. It's too late.
Rob Markman, Real quick. I know you probably wouldn't want to bring this up, but I just
feel like it's fucked up the way shit went down. But we were supposed to have, or not
supposed to, but Nipsey could have potentially been on drink change.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman.
Rob Markman, The Same Day We Had Birdman. Rob Markman, The Same Day We Had Birdman. Rob Markman, The Same Day We Had Birdman. Rob Markman, The Same Day We Had Birdman. Rob Markman, The Same left my phone away, he was hitting me. But I had it on silent because you know what I mean?
So we were supposed to do a pause, pause, have him the same day.
That's the one thing I respect about you.
He was one of them people that actually showed love to the elder generation.
Because sometimes I look at the young kids and they're like, man, fuck them old dudes.
And I can't knock them because I remember me being young and saying, fuck them old dudes.
So I don't complain.
You know, I don't believe that about you.
You never really.
You might have said that in the hood.
I'm telling you I said it.
Not in hip hop.
No, because I'm raised with a lot more respect.
That's what I'm saying.
I don't ever disrespect the elders.
You might have said it in the hood, but not in hip hop.
No, no.
But there's a couple of artists that I met that was legends.
And I was like, fuck these guys.
Who the fuck are they, legends?
But so my natural reaction is always to be like, when a new guy comes out and he's the shit for, you know, two weeks, I don't say what's up to him.
I don't.
I just let him be that because I see so many people come and go that I just sit back and you get cocky on me.
I let you be cocky.
I let it all go. Did I just sit back and you get cocky on me? I'll let you be cocky. I let it all go.
But that's one of the things that I
like about you. The way you give it up
to Scott Storch. The way
Nipsey gave it up for
us. You know what I'm saying?
Even you coming out here
showing the initiative. This is some hip hop
shit. You ain't supposed to know about Drink Champs
unless you... I told y'all
the first second I saw this come out, when y' best. Rob Markman, the man who's the best. Rob Markman, the man who's the best. Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best.
Rob Markman, the man who's the best. Rob Markman, the man who's the best. Rob Markman, the man who's the best. Rob Markman, the man, smoking, talking shit. Fine, put the cameras on. You're going to get the same shit.
You feel me? And that's what I pride myself on, too,
is just authenticity. Like, my mom
will tell you, my friends will tell you, the girls I be fucking with
will tell you, this
is what it is. You feel me?
That's how he said the girls. He knocking shit
down up there.
He knocking shit down. That's all
serious, baby. I was so
proud of that, man.
I'm so proud. Serious, baby. Goddamn. I was so proud of that, man. So, yeah, I'm so proud.
Let me tell you something.
I am proud.
One thing people can't hate on you.
Yeah.
And the thing is,
the thing is,
this is the crazy shit.
You said something,
but I said it on my record.
I said it on my record.
I said,
we gas these artists
to be these artists. And when these artists my record. I said, we gas these artists to be these artists
and when these artists start acting like the
artists, we say, why is he
acting like an artist? Right.
And you said that shit. I said it on my
record, Big Chain, but I'm
researching you and I'm like, this motherfucker
he understands it. The thing
is, it's just like being
a DJ, right? It's just like being a DJ,
right? They'll tell you you're the closing DJ. So it's just like being a DJ, right? It's just like being a DJ, right? They'll tell you,
you're the closing DJ.
So it's naturally for you to be mad
at the opening DJ
playing all the records
that you're going to play.
Right, yeah.
So they gas you,
you're DJ EFN, DJ EFN.
And then when you start acting like the DJ EFN,
then they critique you and say,
oh, he's Hollywood.
He's Hollywood.
What's insane,
it's almost like, for an analogy, it's like a fan looking at you on the come up and they're
like, man, I can't wait till you get on.
You can have all these things, these rappers.
You start rocking those.
You don't got to rock those things.
What are you having all these things for?
Imagine you got up.
Pick a fucking side.
What are you talking about?
Right.
That's why I said in a flex for you, Scott, you either love me or hate your. What did I say? You either love me or hate me.
You're a supporter.
You either love to see me shine or you don't.
No kind of sorta.
You're the some, some, some or a supporter.
But it's like, you can't just be like, oh, my love is conditional.
Right.
I want to see you shine, but only under these conditions.
Right.
Don't shine on me.
Don't shine on me.
Right.
But you know what happens with insecure people? But only under these conditions. Right, don't shine on me. Don't shine on me. Right.
But you know what happens with insecure people?
You shining regardless shines on them because they just feel like anyone shining is fucking
up my shine.
It's like, no, you insecure piece of shit.
Go yell at your fucking mirror.
It's got nothing to do with me.
Give him another drink, goddammit.
Give him another drink, goddammit.
Shit is real.
Shit is real.
But there's definitely a culture of fans that they just your fans on the come up and then they re-nig on that fan shit.
Rob Markman Yeah, because they didn't really want you
like that.
They wanted this part of you.
The second it went here, I got to go find someone new to fuck with.
It's like new pussy.
You know what I'm saying?
Rob Markman I'm going to tell you-
Rob Markman For real, that's how they be looking at you.
It's vultures.
Like the consumer, a lot of the consumers are vultures and hyenas.
They just pounce down on you when it's convenient, like eat you up.
The second they've done feasting on you and there's some other new shit going on over
here to the right, they're like, cool.
And why it fucks up artists?
Because artists be thinking that that love is real, right?
So they put out something.
They put out a song, a blue face or any one of these people who have a song going crazy.
They're getting all this love.
It's going nuts.
A couple months going nuts.
And so the artist is like, man, I'm lit.
They don't realize though that in three months, there'll be some other person with another
song that the vultures, AKA the consumer will just look up and be like, and start feasting
on these people.
And then you're left just fucking hung out to dry like, damn, I got nothing in me left.
And now I didn't set my career up because I thought that this was the moment.
I thought this moment would last forever.
And it's like...
But there's also the snobby fan.
The snobby fan is the one that, I like this guy on the come up because nobody knows about him.
Sure.
I'm on that new shit.
Oh, I'm like that too.
Oh, it's not new no more?
Then fuck that motherfucker.
I'm like that too.
I used to love Floyd Mayweather when he was underground.
When everyone started to like Floyd Mayweather, I was like, damn, now everybody knows my shit.
Rob Markman Let me tell you, I was explaining this to
EFN earlier.
One of the times I collaborated where I actually felt like we were trading fans, because that's
the thing about doing a collaboration, right?
Like sometimes, you know, with all due respect,
I didn't want to do records with certain artists because I felt like we had the same audience.
A hundred percent.
Anyway, right?
So the thing about it is,
I would do them either because I have respect for the artist
or I have respect for the situation
or it was a check involved, right?
But I started to notice it would be ill, like, you know,
me doing records with, like,
a Styles P or a Cam'ron,
which was dope,
but it still wasn't really trading fans.
No.
It was all both fans coming.
You're pleasing your current fans.
We're pleasing our current fans.
That's a great thing.
Which is always what it's about.
Which is always what it's about,
but sometimes you want to step up.
The only two times in my career
where I actually felt like I traded fans, it was really two
times.
One time, I know this is terrible to say, but I got to say it, is when I did my one
and only record with Jay-Z on a R. Kelly record.
So sorry.
So sorry.
So sorry.
I know I got all great.
Everybody's like, damn.
Damn, Nori.
Rob Markman, Jr.: What are we saying?
Rob Markman, Jr.: You're about to get subpoenaed.
Niggas like, you should have kept that secret, Nari.
Keep that in the whole thing.
But it's the only, I'm actually proud of it because it's the only record I ever did with
Jay-Z.
What was the name of that record?
We Ride.
Me, Jay-Z, and Cameron.
Hold that.
Me, Jay-Z, and Cameron.
But I can actually tell you that for me doing that record, like, and there was no video to it.
Right.
Thank God.
But, you know.
But old ladies started to want to know.
Old ladies?
Yes.
And he has a different crowd.
I've never heard about the old ladies.
Oh, well.
I've heard about the young ladies.
Well, I hate them.
Yikes.
Yikes.
You got to relax with that one.
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realize that that that it brought me a different audience sure the only other time I had got more a different audience is when
I did Reggaeton. I literally, people can judge me for what it is. I told people this is going
to be the biggest genre of music 10 years ago. Thank you, by the way.
Rob Markman They have proof of this.
Rob Markman They have proof of this, but what I'm saying
is that was the first time when I was walking through the airport, it was old viejas. Daddy Yankee, go Daddy Yankee. And I'm like, yeah. And it was ill because you
actually got to see you trading audiences. That's what hip hop is about.
Or expanding your audience, it's better said.
That's what I think this very moment is right now.
I agree.
You know what I'm saying? This is big for me. Those are two other big moments.
Yeah.
Just set main in my life.
This is big for me just because like we were talking about, I respect people who make it
to y'all's point.
Right.
And we independent too, just so you know.
Go ahead.
Talk about it.
God damn it.
We independent too.
God damn it.
We own our masters.
God damn it.
God damn it.
We make these things.
The masters might be small.
We break our own awards. Yeah, we break our own awards. Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business.
Rob Markman, the master of the business. Rob Markman, the master of the business. Rob Markman, the master of the business. Rob Markman, the master of the business. Rob Markman, the I love the game. If I was only doing this shit for the money, I would have stopped the second that Forbes
list came out.
Rob Markman Let me tell you something.
Rob Markman It was clearly not for that.
Rob Markman I paid my bills one time for 18 months in advance.
Rob Markman One time?
Rob Markman Yeah, like 18 months.
My accountant just suggested it.
I paid my bills 18 months in advance.
The most miserable time of my life.
Rob Markman Why?
Rob Markman I got to hustle, man.
You got to cut my AT&T phone bill off from every now and then.
You got to keep me straight.
You got to keep me straight.
Don't cut my shit.
Listen, listen, listen, man.
When you lose your hustle, like I lost my hustle.
You got to realize.
Because it was point-
I was too content.
I was too-
I had everything like-
And it was like I had six cars.
My bills paid for 18 months. I
literally didn't know what to do with my life.
You lost track of bills is what it was.
No, I paid it 18
months. You lost track. If you don't know
that you got to pay the bill. My thing is every
month I got to feel like I got to make a
quota. You lost track. And when you
lose that quota, you lose your
hustle. You don't realize it. Let me add
see, but that to me, that's point driven. My quota is you lose your hustle. You don't realize it. Let me add, see, but that, to me, that's point-driven.
My quota is my own personal satisfaction.
Like, I need to feel like my jump shot just improved every month.
Like, the money I know is ancillary.
That's cool, whatever.
But I understand that hustle, too.
But then it's like, to me, like, I'll never stop because I'm never content with the level I'm at.
I always think my overall can go up.
If I get to 99 overall, I'll be like, yeah, but I bet you if I just go hard in the studio,
I'll be 100.
That's what keeps me going.
And you're still doing everything?
Recording, producing?
I still, now, I've been working with other producers, but yeah, no, when it's like, the
studio's in my house.
I didn't build it in my house, so I still walk downstairs.
You brought Blue Frame to your crib.
That was hard.
That was hard.
I like that.
That was a wild night.
That was a wild night.
All right, cool.
You know who Blue Frame is, right?
The strip club in Atlanta.
The best strip club in Atlanta.
I mean, I know Magic City.
I know Magic City, too, sir.
Magic City's amazing.
But Blue Frame, you know what?
Magic City, sometimes they be acting like it's for the tourists, like sometimes. No, I went back and, I'm not talking about the 90s Magic City's the main street. But Blue Frame, you know what? Magic City sometimes, they be acting like it's for the tourists sometimes.
No, I'm talking about the 90s Magic City.
It's like Tootsie's.
It's like Tootsie's, yeah.
90s Magic City was not for the tourists.
Well, no, no, no, no.
I'm saying now.
Blue Frame is more like, you see Killer Mike there and shit like that.
Yeah, yeah, yeah.
In the daytime by himself with a midget.
Like, for real.
With a midget?
I don't know why I said that.
I don't know why I said that.
Let that one ride. With a midget? I don't know why I said that. I don't know why I said that. What would it get?
Let that one ride.
With a dwarf.
Is the correct word dwarf?
Dwarf or midget.
Little people?
Little people?
Yeah.
Honestly?
Little people might be okay.
I'm not even getting it because I'm going to get canceled.
Why?
Because they're dwarfed?
No.
I have no idea what they're called, so I'm not saying anything.
No, you was like smack.
I was hanging out with Khaled the other day, right? And DJ Khaled. DJ Khaled, bro. I don't know how to pronounce it. You hang out with him? I'm dyslexic. I'm dys saying anything. No, you was like smack. I was hanging out with Khaled the other day, right?
And DJ Khaled.
DJ Khaled, bro.
I don't know how to pronounce it.
You hang out with him all the time.
I'm dyslexic.
He's a BFF.
I'm dyslexic.
You don't know his name?
You got to get over it.
I'm dyslexic.
Is he coming on Dream Chats?
Did you guys figure that out?
I didn't ask him.
I didn't ask him.
You got to relax, bro.
That's a BFF right there.
When he asked, he said to me, he said to me, I asked him a question.
He said, I'm the king of avoiding controversy.
Oh, that's why he's not coming on Drink Champs.
No, listen.
It wasn't about Drink Champs.
He said, I'm the king of controversy.
No, no.
That's about Drink Champs.
On contrary to what he said, you're almost like the exact opposite.
For sure.
Well, I'll tell you.
You know why?
No, he said he's the king of avoiding controversy.
Well, I'll welcome it, because if when the dust settles, the truth still remains, which
it always does, then I'm down.
Right.
And I got my fans, so I have confidence and I find solace and faith in that.
Y'all can't take that away from me.
So whatever happens, it's...
Pour another drink.
Come on.
Give us some ice, man.
He said that four times.
Give us some ice.
Come on.
Come on.
And then Tiger Balm, goddammit. Sorry, man. Come on, give us some ice. Rob Markman, the man. You said that four times. My jacket's still on.
Rob Markman, the man.
Give us some ice here.
Come on.
Come on.
And then Tiger Balm, goddammit.
Rob Markman, the man.
Sorry.
Dominick at Workforce.
Rob Markman, the man.
That's good.
He's into the interview.
Usually he's not into the interview.
Rob Markman, the man.
You know what I do?
I really want to make that point for everyone watching.
It's really about the game and not the points.
I feel like there's NBA players who will play for free.
And those are the ones who get rings.
I feel like Kobe would've played for free.
Rob Markman, the man. And now the money is a... They still got to start with the basketball family. Rob. Like, I feel like Kobe would have played for free. Yeah.
And now the money is,
they still got to serve the family.
Let me just tell you something.
You have to win
in order to lead.
For sure.
People don't want to lead
or follow a person
that's broke.
I don't give a fuck
if you have money.
No, for sure.
But you,
if you fall in love
with the game,
I just feel like
the money will go out.
Use us as an example.
Use Drink Champ.
Yeah, we did this
for eight months,
not a chance. No, nine months. Nine months, I'm sorry. I mean, big sacks. Check. Yeah, we did this for eight months, not a check.
No, nine months.
Nine months, I'm sorry.
Big sacks.
You got real.
You see this?
Nine months.
Nine months, we made one fucking check.
But we knew.
We knew.
We knew what we had.
And we knew what we had.
We knew what we were doing.
You know what I'm saying?
That's beyond everything.
That's what matters.
You know what I'm saying?
You right.
Well, that's why I like...
That's why I was instantly down for this.
Okay.
Not because of the points.
Ask anyone around me.
Did I ask...
By the way, big up Karen Civil, too.
Oh, yes.
Shout out Karen Civil.
Karen Civil's a fucking superhero.
Yeah, yeah.
She's a superhero.
Superwoman, for sure.
Oh, God damn it.
Let's make some noise for the hateful woman.
God damn it.
Yeah!
Fuck this. Fuck this. Fuck this superwoman. She's make some noise for the Haitian woman, God damn it. God damn it. Fuck this superwoman.
She's a super hero, for real.
But the reason why I did this, like I said, you could ask her, you could ask anyone around
me.
I never once said, well, how many views is this?
It wasn't about the points.
It was about, nah, I love the game of the shit and I love to play and I love shit that
I just fuck with. So if I just fuck with it
I do it no question
and I've been fucking with y'all
so it wasn't about
oh well
can you tell me their reach
what type of
I don't give a fuck
it's not about that
yeah we have like
one or two fans
nah but it's like
it doesn't matter
you feel me
cause like
I just feel like
when you love the game
if I love to go to the gym
and work on my jump shot
for the sake of
loving my jump shot
this is why I say Steph Curry's fucking people up.
Steph Curry's dad was in the NBA.
So Steph Curry is so good at basketball, not because he needed to make money.
He's so good at basketball because he really just actually loves basketball.
Or he wanted to overprove himself.
Yeah, but that's once again the game, not the points.
All right, so in anticipation, I'm sorry for the shot, brother.
So this is Tiger Bomb.
This is Tiger Bomb.
I did some research on this.
So listen, let me let you know, in our show, we celebrate your motherfucking life while you're here.
We don't want you to go away and be like, this motherfucker saw the Staples Center,
and we didn't tell him how proud we are to your motherfucking face.
We are proud of you, brother.
We've seen you come.
Be relentless.
Come in this motherfucking game.
Stomp this shit out, and we fucking respect you. And we got your motherfucking
back. Salud. This is terrible.
It's not that bad.
He drink.
Oh, wait. He wants more.
I do want more. I ain't gonna cry.
Hit me later.
I'll take another one, but I don't want it.
Take another one, but keep it on the side.
But get him the same amount you gave me, bro.
So far, man.
Yeah, let's keep it even this time.
Is that a Modelo?
Are you drinking Modelo?
I like Modelo.
Yeah.
I'm out of that.
So it's crazy.
When we first met each other, I was the beer guy.
I never drank beer.
I hate beer.
Now I hate beer.
He's the beer guy.
He's what you are.
And then we flipped it.
No, but he drinks the exotic beers.
He drinks this, and he be drinking Markiplier Big Bomb.
We'll be getting new fans, man.
That's not an exotic.
Kind of.
Kind of.
What?
Morello?
Kind of.
That's not an exotic.
I don't think that's an exotic.
Let me be honest.
Heineken, Budweiser, and Coors Light.
Those are not exotic beers.
Everything other than that is exotic.
I've been bringing up Italian beers.
When you were in New York City, Coors?
Wait, so like a Stella is exotic?
Stella's exotic, bro.
You were holding a Stella, then you were like, oh, that's an exotic.
That's an exotic. That that is exotic. No, no, I've been bringing up Italian beers. When you from New York City, Coors Light.
Wait, so like a Stella is exotic.
Stella's exotic, bro.
That shit, you can order a Stella
and they come with an orange thing on it.
That's Blue Moon.
No, that's Blue Moon.
I'm back.
No, listen.
When you from New York City.
Oye, can't mother.
Can't mother?
Bud Weiser and Coors Light.
Can't mother.
Did I ever tell you the light gelons?
Big Pun used to make everybody walk in his session, drink a whole Coors Light and
then a fucking shot of Hennessy.
Like a beer pun joint?
Yeah, but this was horrible.
It was this engineer guy, he walks in.
You could tell this engineer is scared to death because Pun is... And he got a gun
on his waist.
He's like this crazy guy. But he's so
funny that you forget that he's
crazy. So...
So pun goes to the guy.
You know, everybody
got to do it. So he makes... We all
drink a cause like... Most
horrible thing in the world. You got to piss immediately. A bottle?
No, can.
The whole joint. The whole joint.
And then you take a shot of Hennessy.
And then he just lets you go.
Ooh, that's terrible.
That's not that bad of an intro.
I mean, if you think about it, to the head, to the head, together.
To the head, to the head.
One, two, one, two.
And then you got an engineer.
What you would live in that life?
No, I'm good.
I feel so sorry for the engineer because the engineer's looking at me like.
Oh, he had to do it too.
He had to do it too.
He made everybody.
Everybody had to do it.
Everybody. So he's looking at me like, Oh, he had to do it, too. He had to do it, too. He made everybody. Everybody had to do it. Everybody.
So he's looking at me like, Norm, you haven't drank at all.
And I'm like, I'm not paying you, papa.
I'm like, yo, I haven't had a drink in 10 years.
I can't do the fucking shot.
The guys at AA and shit, y'all fucked up.
Yeah, I can't front his head like that.
I'm going to recover.
I'm going to hold his face.
Oh, shit.
I said, God bless you, papa. God bless going to recover. I'm going to hold his face.
God bless you.
God bless you, man.
But I'm just saying,
there was wonderful stories.
I got put onto Modelo's by this Venezuelan chick in Brooklyn.
See?
I told you.
I'm not going to lie.
There was this restaurant.
She sounds exotic.
She was.
She was.
Okay.
Venezuela from Brooklyn.
Because there was this,
shout out to Kid Super.
One of my homies
has his own clothing brand,
company, whole thing
in Williamsburg.
And I would go up there for months on end and make a lot of songs and whatever.
He had a studio in the basement and I would sleep on the couch.
There was no windows.
Tell them about that grind, baby.
Tell them about that grind.
There was a Chinese spot around the corner that I would just get food from for $5 twice
a day and then someone would spot me on the deli sandwich.
You know what I mean?
There was this restaurant
across the street
called Mexico 2000
that had all these
Venezuelan girls
and they were definitely
underpaying.
Wait,
Mexican 2000
with Venezuelan girls?
Yeah,
so this is why it's fucked up.
So,
it was Mexico 2000,
y'all were underpaying
these Venezuelan girls.
We know,
we know,
y'all fucked up.
Was this a massage parlor?
No,
no,
it was a restaurant.
Okay.
It was a restaurant.
Bang. Food crazy. Waitressesman, the boss of the house. Rob Markman, the boss of the house. Rob Markman, the boss of the house. Rob Markman, the boss of the house. Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house.
Rob Markman, the boss of the house. Rob Markman, the boss of the house. Rob Markman, the boss of the house. Rob Markman, the Spanish, which is- Rob Markman, The country of the Kama Sutra.
Lil Jon, Will you marry me?
Spanish.
I have used that girl's information.
Rob Markman, Te quiero descansar conmigo, to all my Spanish women out there.
You feel me?
Shout out to the Venezuelan girl there.
Rob Markman, I swear you spoke Japanese and Spanish at the same time.
Lil Jon, Are you ready?
Rob Markman, Honestly-
Lil Jon, I heard a record player big ball get there somewhere.
Rob Markman, Honestly, possibly.
Lil Jon, Salud once again.
Rob Markman, Tiger ball.
Lil Jon, Salud once again.
Tiger ball is in the zone. Possibly. Salo once again.
Tigerbone.
Salo once again.
Tigerbone is in the zone.
Now, it was a time in my career.
Yo, you really go right
into another conversation.
Go ahead.
I'm there with you.
I'm in it.
It's boosting me up.
Come on, it's Game of Thrones.
Bounce.
Dragonfire.
Because it was a time in my career where I just got off of major.
Yeah.
I did another independent thing and I didn't like it.
And my only route was to continue with my fans was TuneCore.
Wow, I love this.
Man, I don't even know this about you.
Yeah, TuneCore.
TuneCore is the shit.
Go ahead.
I made no money on TuneCore at all.
Why not?
Wait, wait, what year is this?
This was like, it's like, yeah, it's like, it's like, Queens get the money.
I think Hasbro did.
Your fan was, you didn't let your fan get involved.
No, no, what it is, is my point of bringing that up is, having your music on TuneCore
is equivalent.
To be independent.
To having your music in Costco's,ore is equivalent to be independent to having your music
in Costco's
to having a product
in Costco's
what I mean by that is
having your product
in Costco's
is a big fucking deal
but
people still have to buy it
people still have to buy it
people still have to see it
people still have to
so that's the part
that I didn't get
I have
threw out a couple of records
it was before Empire
it was before Empire yes so I threw out the records expecting records. It was before Empire. It was before Empire, yes.
So I threw out the records
expecting people to just,
because I'm Nori,
I'm a platinum artist.
I went platinum before.
I went gold before.
So I didn't promote it.
I didn't understand that part of it.
No marketing, no promotion.
No marketing.
Just distribution.
Not even distribution.
I was supposed to.
That is distribution.
Just TuneCore.
That's it.
Just the distribution.
We didn't have,
it wasn't Spotify
back then
just iTunes
and
SoundCloud
wasn't even
yeah yeah yeah
oh we gotta talk about
SoundCloud
yeah he's the king
of SoundCloud
I have a chain too
so what I'm trying to say is
people don't understand
how hard it is
because TuneCore
anybody can
you're all on the same level
well TuneCore is chapter 2
that's the thing
TuneCore is chapter 2
chapter 1 is understanding
how to market your own product,
which is like,
because like you said,
TuneCore isn't like having your shit in Costco.
Well, shouldn't that be chapter three, really?
Hold on.
It's like having your shit in Costco
in every city, in every town,
everywhere in the world.
Right.
That's what it's really like.
But nobody knows.
But people got to know.
Right.
So then you got to learn kind of what works, which is what took me a long time's there. Rob Markman But people got to know it's there. Rob Markman Right.
So then you got to learn kind of what works, which is what took me a long time too.
I can pull up my TuneCore right now.
I was making 20 cents, 30 cents, a dollar, $20, 40.
It wasn't like, second I put my shit on TuneCore, I was a millionaire.
It was four or five years of max $400 a month.
Rob Markman And you started a song a day too.
That's when you started a song a day?
Rob Markman Yeah.
Rob Markman That was on TuneCore or that was on SoundCloud?
Rob Markman TuneCore.
Rob Markman Okay. Rob Markman So this is how I was doing it. First, I put out 11 projects. All self- you started a song a day? That was on TuneCore or that was on SoundCloud? Rob Markman, 2 Chainz, 2 Chainz, 2 Chainz
Rob Markman, 2 Chainz, 2 Chainz
Rob Markman, 2 Chainz, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz
Rob Markman, 2 Chainz Rob Markman, 2 Chainz Rob Markman, 2 Chainz Rob Markman, 2 Chainz Rob Markman, 2 Chainz Apple Music was not out. You feel me? You send it type shit? No, like, yeah, literally.
That type of shit.
But I would put it on TuneCore and they would distribute it to the DSPs that were available.
But I would never promote those links because my goal was to get heard, not get bought.
I wanted to get heard.
So I would never promote it.
It was there if you want it and you stumble on it, God bless.
You feel me?
But that was not it.
So that was 2011 to 2014.
And in 2014, I'm like, yo, I've done 11 projects and I still have a thousand followers.
So I need to switch something up.
Most people will quit.
I was like, nah, I know I'm ill, self-belief.
I just need to switch it up.
Rob Markman, And I realized people are not trying to hear
an album from someone they don't know, but people are always down to click on the first
song.
So I was like, cool, I'm going to drop one song albums every week until I blow up.
One song album.
Which is why every song had a different album.
We had that whole aesthetic on deck, but I put out a song every week for two and a half
years.
So it was like a single every week.
Single every week.
Now, I was using SoundCloud.
That was my main promotion.
But then on my social medias, I would put up little selfie videos of me singing this
shit or rapping this shit because I'm not slow.
You know what I'm saying?
I'm going to use my looks to my advantage.
You feel me?
I know what's up.
If y'all ugly, then yikes.
I don't know what to tell you, but I knew what was up.
Rob Markman, Give us that money, goddammit.
Rob Markman, Period.
So I was like, cool.
If I'm dropping some singing shit, I might put up a... I'm on
some, by any means necessary, I had a thousand followers, so I'm trying to get on.
So I would put up these selfie videos or whatever.
I would try and do all this, just stay so locked into the social media to try and promote.
And it didn't work on the first week.
It didn't work on the second.
It didn't work on the 25th, but I made sure before I even dropped that first song that
I had 25 songs, because I always said... 26 even dropped that first song that I had 25 songs.
Because I always said, the 26th.
Because I always said, I want to be half a year ahead of y'all.
Because when you think it's the 25th week in a row, Russ, damn, you must be slowing up.
Nah, I've been at 26.
I got another 26.
What made you not give up?
Because I thought I was so ill and I was in love with the game.
But it had to be something to make you say, I'm going to stick with it.
Like, it had to be.
That.
That.
It's just, it's that.
It's that thing that's like, man, I'm so obsessed with it and I have to, fuck proving y'all wrong.
I had to prove myself right.
Right.
I couldn't sleep with the fact of giving up.
Dope.
Not when I know that I could do it.
But what taught you consistency, though?
Like, the idea of,
I need to do it in this form.
Before you answer him,
let me just tell you something.
Because a person from my era,
the reason why you guys are genius
from your era
is y'all understood
the artist-to-consumer relationship.
Yeah.
The direct-to-consumer shit, yeah.
We didn't know that.
In my day, like trying to bag what you're saying, artists to consumer relationship. We didn't know that.
In my day,
it's like trying to bag what you're saying.
In my day,
we had to actually go to a label to find our audience.
No.
Which is why the quality was so much better
because there was gatekeepers
and it wasn't so easy to just get on.
So there's pros and cons to both things
because back then,
for you to even be heard by me at seven years old, you had to be ill.
You know what I'm saying?
Now it's just kind of like, you could upload a song.
The camera guy, no offense, you might be fired, but you could upload it.
Rob Markman, Right.
Right, right.
Rob Markman, You know what I'm saying?
In Minnesota, in Minnesota and having me in New York by Tuesday.
Rob Markman, But I learned from my mistakes.
I learned from, yo, I dropped 11 projects that I feel like are fire, but they didn't do anything.
And so I had to take a step back and understand why didn't they do anything?
It wasn't the what, which is the music.
It was the how.
It was how I was putting them out.
Because one of those songs on my eighth mixtape is gold.
How it was being consumed.
Yeah, how I was delivering it.
Right.
Because you can't tell me that a song that is now gold that was off my eighth of 11 mixtapes wasn't fire then
it was the same song it was just that it wasn't it didn't have the light on it so i had to go
and figure out how to garner attention and i knew albums at that point after 11 times that was not
it so i was like cool i noticed that whenever an artist dropped an album on soundcloud the first
song had the most plays and they would go down by that the second song had the most plays. And they would go down by that.
The second song had less, third less.
And then one might stick out because it's a big feature.
But it was traditionally, usually, the first song had the most plays.
First song on the playlist?
First song, whatever it is.
Playlist, album.
Yeah, when an artist would drop an album, the first song had the most plays.
So I learned.
I was like, okay, cool.
That just means that everyone is down to listen to one song.
So I'll just drop one song over and over again until it blows up.
So you were like, fuck putting out a whole project.
It's first, first.
Oh, yeah.
They're all going to be first.
They're all first.
I'm dropping the first song of an album every week.
So that's what it was.
But I knew that I was always an album artist,
so I knew to have an album on the side.
Because I didn't want to blow up.
Besides those tracks.
Oh, yeah.
So the second I decided to do that, I had an album on the side of 14 songs, and I had
25 songs I was down to put out.
Right?
So at that point, I'm playing chess.
I'm super prepared.
Because if one of these 25 blows up, here's the album.
Because I didn't want to miss the moment.
Because I've seen artists who blow up and then scramble and rush around and wait three
years to put out an album.
They don't have shit.
Yeah.
So I was like, let me make sure I have an album and 25 songs.
So during this process, is Atlantic, is Cash Money, is Universal calling?
No, like the only people who called, and shout out to them.
And I always big them up, even if I don't fuck with the companies like that.
But I always big them up because they did reach out.
It was Atlantic.
It was Jeff Vaughn, specifically, who I think is at APG, and it was Dame from Funk Volume,
and also Brian Johnson who was at Atlantic.
But that was it.
You know what I mean?
Rob Markman, You never fucked with... and we kind of brought
this up outside with Strange Music and Tech N9ne and them, because I saw you talk about
the live element.
Rob Markman, I respect it so much, but it's like I always
knew that I wanted to create my own thing.
I don't want to go be a part of your thing.
But you knew about their thing.
Oh, yeah.
Come on.
Because a lot of your strategy reminds me of him.
Yeah, yeah, yeah.
His strategy.
I mean, obviously, you do it your way.
He does it his way.
But we were talking about that outside, right?
Yeah.
Yeah, nah.
We always knew about him.
You know what I'm saying?
But I learned that, you know what?
I need to take a step back and really map this out and plot.
Like I said, so I had the album on the side, and I had 25, 26 songs in the vault before
I put out my first song on SoundCloud, right?
But what made you not want to go to a G-Unit?
Like you said, you know G-Unit had a heavy-
Well, because I studied this shit, bro.
I watched every Breakfast Club.
I watched everything.
I wasn't just going into this blind.
That's why I don't feel bad for artists who get taken advantage of in 2019.
There's too much information out there.
But y'all want to all play the victim mentality.
It's like, nah, bro.
You're just an idiot.
And I don't feel bad for idiots.
I really don't.
You know what?
If that's one of my flaws, I don't have compassion
for stupidity, so fucking be it.
Y'all motherfuckers are too slow.
Period.
You got people like De La Soul apartment
and had to
deal with contracts for 30 years.
That was a different time.
I'm talking about these 20-year-olds
who get taken advantage.
Nah, it's insane. You can Google everything. Rob Markman That was a different time. So now- Rob Markman Different times. I'm talking about these 20-year-olds who get taken advantage. Rob Markman That's what I'm saying. So now they have no excuse.
Rob Markman Nah, it's insane.
Rob Markman You can Google everything that- Rob Markman Everything you need to know, you can get the information.
Rob Markman But so I was doing that.
And like I said, it wasn't the 20th song, 24th song.
But when you're doing-
Here's another thing that people overlook.
Those 11 projects were me practicing my jump shot to the point.
I always look at it like a video game almost.
I was a 60 overall on that first project.
That's what you start out when you create a player in a video game.
By the time I was even putting out songs on SoundCloud, I had mastered the craft to a certain level.
I was an 84.
You feel me?
I was formidable.
Any song at that point could have gone, right?
And maybe it was a 90.
For once, I'll be humble.
84.
Rob Markman, You know what I'm saying?
Rob Markman, But every song at that point, it was of quality
to go.
So when you're putting out a song every week that has the potential to be a big song, whatever,
it's a great song, everything is like, the mixing is down.
Everything is down.
The craft is mastered to a certain level.
When you're doing that every week for two and a half years,
it's not a matter of if, it's a matter of when.
And I knew that.
So I was like, look, whenever y'all are ready
to give me what I know I deserve,
I have the album ready.
Which is why when it popped off,
I had the album ready.
You were playing the numbers game at that point.
Oh yeah.
But that's still some tough shit.
Well, the only tough part about it is the mental aspect.
Because look how much time you would have wasted if it didn't work.
Yes.
But like 100%.
Because we have friends who were, when I say we, I mean me and Boogies.
Boogies, me and Boogies started timing together the whole shit.
Because there was a time when me and you had been looking at each other.
It was like, are we sure this is working?
No, yeah.
So we had...
I don't think we ever felt that way.
We had it twice.
It was too complicated.
Yeah, but y'all are also on chapter
X, Y, Z or whatever.
Y'all have already seen success
in your own individual lives.
Absolutely.
So you know that success is possible.
And we kept spending money,
I'll tell you.
Like if y'all had never been successful
in your life
and this was your first venture
in your own life...
No, this is us doing it for fun. We didn't do this for... Right in your life and this was your first venture in your own life. No, this is us doing it for fun.
We didn't do this for-
Right, but imagine if this was your first attempt at trying to succeed in life.
Oh, yeah.
You're absolutely correct.
There's way more doubt involved.
But no, we were just always-
It's a belief thing, bro.
It's a belief piece.
But explain to an artist, bro.
I see the point in hell and everything you've read.
I'm telling you.
And it's amazing.
Thank you. Explain to an artist because the see the ponytail and everything you've read. I'm telling you. And it's amazing. Thank you.
Explain to an artist because the thing about it is, right,
we're starting out with you saying you posted a thing on TuneCore.
Sure.
And we're so much skipping.
Yeah.
The grind.
We're so much skipping.
And I don't want these artists to think that that's just it.
That they, you know, pay the $9.99 to upload their record.
Yeah, no.
And then they're going to be
in the Forbes list next year.
Everyone, especially in today's day and age,
everything is instant gratification.
Facts.
You post a picture,
I instantly get a DM of some pussy.
That's why it's called Instagram.
You know what I'm saying?
Like, it's instant.
Like, you post something,
I instantly get a response.
I do this.
Everything is refreshing.
Everything in life is so instant.
You can order something instantly.
You can get a juice instantly.
You can fuck a bitch instantly.
Like, everything is instant.
Okay, cool.
Yeah, back page and shit like that, right?
I heard about that.
Bro, when you're in the site, you are good.
We're not on that bracket yet.
We haven't made that much money.
You got to fish in the right pond.
How do you continue?
Okay, so what?
It got awkward.
Let's go.
Not at all.
Awkward's not in my vocabulary.
Okay, let's go.
So you get, everything is instant.
So artists, we dealt with them.
I was cool with them, and I'm still cool with them,
but you put out one project.
It doesn't do what you think it's supposed to do, and you give up.
The problem, once again, I'm about solution and the root.
The root of that is attachment to results.
Detach from results.
And that's a chapter in Deepak Chopra's Seven Spiritual Laws of Success.
Detach from results.
No, because too many people put out a song and say, without them realizing it, they say
to themselves, the energy, if
this doesn't do a million views, I'm off this shit.
Okay, but let's speak to the people that maybe has children or something like that.
Sure.
Has what?
Has children.
And, you know, because a lot of it is your baby mom saying, give it up.
Usually it's your family and your close friends that tell you to give it up.
Give it up.
They're telling you, man, Ronald McDonald and them niggas is hiring.
Yeah, I agree.
Yeah, but like, honestly, honestly, I agree with that too.
What do you say to that artist that throws out those three couple of records that don't work?
Where you are in life at that point. Rob Markman, It doesn't work so- Rob Markman, But I also agree, I don't agree with the fact that people absolutely dismiss
and-
Rob Markman, Because some of these artists ain't good.
Rob Markman, Some of them got to go back to work.
Rob Markman, Sure, but that's what I'm saying.
Rob Markman, But like-
Rob Markman, It ain't worth it.
Rob Markman, It's making a lot of money right now bro.
Rob Markman, I don't agree that people dismiss the reality of, yeah, go get the job at McDonald's. Rob Markman Right.
Rob Markman But society and everyone is saying that that's
whack.
Nah, you know what's whack?
Being broke.
You know what's whack?
Being locked up for some shit you didn't have to do.
You know what's whack?
It's being gay.
Rob Markman Preach.
Preach!
Rob Markman You feel me?
So motherfuckers just put McDonald's as this beneath thing.
That motherfucker is trying to make it happen in a legal way so that he can still fund his legal movement of music.
I'm about to buy a McDonald's.
I'm hiring all parolees.
I don't care if y'all steal from me.
It's all right.
We're going to make it work.
That McDonald's is not going to last, buddy.
Yeah, we're going to make it work.
But people need to stop demeaning that avenue.
Having a job is bad.
Having a job. Having a job is bad. Having a job is dope.
Everybody could be an artist, bro.
No, I know, but we...
Some of these niggas gotta stop, though.
That's even more my point.
That's even more my point.
Since everyone can't be an artist,
you are the last person to be saying McDonald's
is Beniti.
So, like, stop
shitting on that and put it to the side. My cousin sucks, and he be trying to get a record with me Exactly. So like stop shitting on that
and put it to the side.
My cousin sucks
and he be trying to get a record with me.
Yeah, you know, hold on.
Who, Benito?
Nah.
Hold on, let me say something
before we move on to the next shit.
Let me say something.
You know what's crazy?
I always say
if the 14-year-old me
came up to the me now,
maybe not me right now
because I'm a little bit more open-minded,
but the me a year ago,
two years ago, and said, yo, what do you thinkminded, but to me a year ago, two years ago,
and said, yo, what do you think of this?
A year ago, you were fucking crazy.
It was a tumultuous time.
It's like a year ago, he was targeting me.
Three weeks ago, you talked to me.
Nah, but so if the 14-year-old came up to me
and was like, yo, this is my beat.
My beats at 14 were trash.
Like, and that's not, that's not like a Kanye saying his beats on Twisted Fantasy were trash.
No, like my first beats ever on GarageBand with three instruments in like a synth thing
playing with one finger, trash.
So-
Rob Markman They probably will pop right now though.
Rob Markman Low key, it's in.
Rob Markman Honestly, after this, I'm playing the whole
hard track. it's in. We're a wolf. Drink check. Honestly,
after this,
I'm playing the whole
hard track.
Nah,
but like,
if that kid came up to me,
I checked myself.
Like,
over a year ago,
I was like,
man,
to be honest,
I would be like,
I don't see how
it could ever work with you.
You are showing
no signs of
any sort of potential.
Like,
this just is trash.
That's what I would think in my head.
My younger self taught my older self
to never count anyone out.
Like, if you're trash right now,
I believe in you.
Because I know that trash can turn into this.
But that's, it's not that simple.
It never is, but it's always on your head.
But you can't say, you're trash.
I believe in you.
Yes, you can.
Yes, you can.
Then fuck, man. You believe in a lot of people. Yes, you can. Yes, you can. Then fuck, man.
You believe in a lot of people.
Yes, you do.
You know why?
You know why?
Yes, you do.
Yeah.
Yes, you do.
Because if that makes me the shit person for believing in you, so be it.
Well, does it mean being polite to everybody?
Nah, it's not a matter of being polite.
It's a matter of not ruling out the potential for you to be great.
Well, but it doesn't mean investing in everybody.
I didn't say investing money, but I will invest belief and energy into you.
That's an investment as well. I'll tell you one thing.
But you know what? I will because
who's to say? No, I agree.
I think that's dope. Coupled with my energy and my belief
and your energy and your belief, who's to say that
that might not trickle and
compound into some shit? I don't want to be...
I'll never be a naysayer.
Ever. No, I respect that.
But sometimes you gotta say
I respect that
you're not good though
right
no no
like sometimes
you gotta tell a person
and you just don't have
that much to give away
is what I'm saying
first of all
everyone that records me
all my homies
I wasn't letting anyone
on the mic over my beats
cause I said
you're not fire
so how's that
it's a real friendship
right there
I respect that
so when you said
sometimes you gotta say
you're not good though
yes but that's...
That's my cousin.
I got to tell him at some point.
My thing, though?
Yeah.
I got to tell him my phone.
All I'm saying is that...
Because I keep telling him my phone's not working.
I got to, like...
You didn't talk about Carlito, though.
No, stop.
It's Carlito.
Let me tell you, though.
If you tell one of your homies, yeah, but you're not good, though, that's fine.
Just make sure that that sentence doesn't have a period on the end of it.
I'll say you're not good.
Open-ended.
You're not good, though, right now.
It should be management.
No, fuck that.
You're not good right now.
You can keep working on it.
I know.
You might be nice.
Absolutely.
Because I was trash.
I believe in that.
I was trash.
You feel me?
So I can never look at someone and be like, you're not good right now, and you won't be
good in 10 years.
That's insane.
But what happens to the nigga that's not good in 10 years?
Get a job at McDonald's.
That's a period on that.
Honestly, Jen, soak it up.
Write it down.
Hang it on in there.
It's true because the thing about it is I always want people to know that being an artist is not
the end all, be all.
People see that.
There's so many people that make so much money behind the scenes and have the same exact
passion as the music.
Same exact.
And there's so much other things that people could do besides being in front of the camera.
I think you said that on an interview.
You said you admired the booking agents.
Oh, yeah.
I liked it then.
I thought that was it.
And I was so confused when there was people in the media and in the industry like, why
are you trying to make people feel bad for a fucking agent?
Who's wrapping me up?
Who's trying to wrap up?
They're trying to wrap us up?
No one's wrapping up shit.
We got two hours left.
I don't like this.
I don't like this.
Is it Christmas?
Don't give me the fucking
God, like we had the Grammys
and shit.
We got two hours left.
What the fuck?
Are we going to have
that motherfucker come out
with the baby shit?
You can continue to talk.
So what it is,
if you're trying to get
into any field,
I just feel like you've got
to educate yourself.
Like I was saying,
especially in 2019
where it's all out there.
But a booking agent, yeah, I did the research.
I watched the interviews.
I did the shit.
So I knew you see the artist and you see the change and you see the money and you see the
shit, but no one ever asked, how did you get that?
Oh, was it by touring?
Well, how did you get touring?
That's the booking agent.
And then your overseas tour is Eminem's Eminem's booking agent, right?
Steve Strange.
When you met him.
He knew your freestyle from Funk Flex.
Which was fucking insane.
That's phenomenal.
High five, nigga.
Insane.
I was like, I thought I was going to be
way more nervous than I was, but he was
so cool that it made me just be like,
man.
So you were nervous to meet the booking
agent?
No, Eminem.
Eminem.
His first time he met Eminem, they was boxing.
Him and Royce the 5'9".
Him and Royce were sparring.
It might have been.
Was it Royce or Eminem was just sparring with someone?
In my mind, it's Royce.
Let's roll with it.
It's Royce.
They were fighting each other.
Someone got their teeth knocked out.
Nah, but that's dope.
That's a dope one.
Yeah, we should have had Scam here too, man.
Nah, but it's like I looked up to the booking agents because I wanted to understand the mechanics of how everything was moving.
I didn't buy into, oh, you're just rich because you tell me you're rich.
I wanted to know how and why and who.
So I figured out how and why and who.
Rob Markman There's a lot of components.
And it was like, at the time, 2010, 2009, it was really Peter Schwartz and Carol Lewis
as far as in my head.
And I just knew and that's just
I just knew
that that's who I wanted
so when my manager
was first reaching out
found me
on SoundCloud
hit me up via email
he's right there
you can tell
you can ask him right now
I said
Miles?
no Milan right there
I thought his name was Miles
my bad
maybe it's Miles
alright cool
no
I remember telling Milan
over and over again
I don't give a fuck about anything else
you're doing
get me a meeting with Carol Lewis
and then I'll take it serious
because I'm never down
and people need to understand
you can't work with people
who can't contribute something
you can contribute to yourself
so I was like look unless you can get me,
because I don't need a producer.
I'm doing it.
I don't need, a lot of managers are like,
they're putting the collabs together and this.
I'm doing all that.
So I don't need that.
I got a different prerequisite to fucking me.
Like, I need this.
So if you can provide me this, then I'll take it serious.
But yeah, it's the mindset of being like, you know what?
It's the booking agent.
Why? Because the booking agent is the one who puts you on tours. And the one who- And at the time, it was very mindset of being like, you know what? It's the booking agent. Why?
Because the booking agent is the one who puts you on tours.
Rob Markman And at the time, it was very smart for you
to know that because a lot of people from my era never made money off of royalties.
They only made advance money and everything else was always on the road.
It was touring.
So just for you knowing that, it was some great advance shit.
So now, we got to switch the interview a little bit.
We can get one more shot at Tiger
Ball. Let's go, baby.
Make it decent. Yes, you do.
Yes, you do and you will.
Fucking motherfucker.
Because...
Oh shit, there's more Tiger Ball?
You have to. Absolutely. It's been marinated.
This shit is like
turkey dinner on Thanksgiving right now.
This is turkey dinner in here.
There you go, lak.
Fuck that.
That one was rough.
I need some cheeseburger, baby.
Yo, you know what that smells like?
The Four Seasons in Tokyo.
Oh, Jesus.
Thank you for the floss.
Thank you for the floss.
This is not a taste of the Four Seasons.
It does.
No.
Low key, it's whatever... Hold on.
Whatever y'all use, the scent y'all use in the four seasons of Tokyo smells like the
way this shit tastes.
I actually know what he's talking about.
See?
You see?
Because Pup has that shit in his house.
Like when you can walk into Pup, it's a slight scent of it.
Anything that smells like a fucking scent should not drink.
It's not the scent.
I know what he's saying.
I know what he's saying. Rob Markman, the man. Rob Markman, the man. Rob Markman, the man. Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man.
Rob Markman, the man. Rob Markman, the man. Rob Markman, the man. Rob Markman, the man. Rob Markman I want to really also just sidebar random
shit, loop this, make it go viral.
The reality is that I absolutely have the most love for all these upcoming artists and
20-year-olds and 21-year-olds, and I wish that I could sit in a room with all of them
and just give them genuine advice, unsolicited.
You don't have to like it, take it, whatever, but I think that there's so much potential and so much ownership potential.
And it's just like, y'all don't understand that you can make $10 million in a year.
Look at Lil Nas X.
And you still own your stuff with Columbia?
Oh, yeah.
Masters, everything.
Oh, yeah.
After that?
We split the profits on it, so it's a profit split.
Oh, okay.
Yeah. So it's like, split. Oh, okay. Yeah.
So it's like, that's fine.
That's fair.
That's the thing.
Your bag is bigger.
That's fair.
That's all my publishing, so that's fair.
And I still have my independent catalog.
So that's fair.
But you look like a Lil Nas X, right?
Song going crazy, as well it should.
And the Dorsey's breaking down.
It's amazing.
I hate his name, but I do like his movie. No, but yeah like it's amazing I think I hate his name but I do like
his movie no but like yeah that's what I'm saying
like a lot of like I try my
hardest to operate beneath the surface
I don't want to get caught up
what do you mean by that like so
Lil Nas X you're like fuck your name
I was almost the same way
that name was over the top
but that doesn't matter
it's like what he what it's about.
The energy and the substance that it's moving with is that, oh, yeah, look how we shook up country.
Like, I fuck with that.
I fuck with the beneath the surface shit.
But I look at a kid like that, and I'm like, yo, do you understand that?
Now, he's with Columbia.
So Columbia might have given him, I don't know, definitely millions for sure.
Is it four?
Is it two?
Is it three? No it two? Is it three?
No, they're owning it.
I don't know the terms, but regardless, you could have made on TuneCore with that same song.
And this is not one of those situations where I needed them to milk it and to make it go big.
He was milking it on Twitter and made it become viral without Columbia.
Really?
I didn't know that.
Oh, no. You're
fooling me now.
Let me put my school hat back on.
He even talked about it. I thought Columbia blew that up.
No, no, no. I'm bugging. You got me.
That was Lil Nas X utilizing
social media and understanding how social media
works. Twitter, Instagram, being a 20-year-old
kid and manipulating
that. So he's a new Soulja Boy.
Soulja Boy was like that. That's what I'm saying. Exactly. That's why people need to put respect on Soulja Boy. Put some he knew Soulja Boy. Soulja Boy was like that. That's what I'm saying.
Exactly. That's why people need to put respect on Soulja Boy.
But that's all in the
conversation. But so Lil Nas X,
it's like, bro, you
should have kept that one for yourself
at least for eight months
so that, guess what?
The way TuneCore and everything works, it's a two-month
delay, right? So let's say Lil Nas
X uploads a song in January.
Right? And it goes nuts. And now we're in
what? What month
is it? April?
I don't know.
It's about to be May.
So May. Let's say by May,
labels are like, yo,
we got to sign you.
Lil Nas X could then say
he has some leverage because he's like, listen,
I know what I'm doing on my own.
So you gotta put up
X amount, right?
That's how I did my deal.
Like, I had a TuneCore.
So,
and I was making
hundreds of thousands.
I was making 100K, right?
A month.
Let's call it roughly a month.
So,
I'm not taking,
this is,
this is like
no label,
like me in my basement, right?
Like through your P.O. box.
On a thousand. No. And this pays out every Friday. So, when labels start talking no label, like me in my basement, right? Like the appeal box. And it pays out every Friday.
So when labels start talking to me, like I'm not taking your usual 600K advance with some royalty rate deal.
Because I have belief in this and I know that if I'm making 100K in July 2016, by December 2016, it's 170.
And by December 2017 is 270.
And so on and so forth.
So I look at these people
like Lil Nas X and it's like,
man, it's dope. I'm so glad you're winning.
But I'm very
sad that
you're not winning. They're winning.
Meaning you signed Columbia too early?
That's what you would have recommended?
Because they're winning.
Do you understand that he could have signed
For twice as much
And also had
You know what I would have done if I was in
I would have dropped the Old Town Road shit
It would have gone nuts
Which it did without Columbia
And I'm with Columbia but they know what's up
We all know what's up let's just talk freely
It would have gone nuts regardless.
So it's going nuts.
Then I would have dropped, and that would have been on my tune court.
Then I would have dropped more songs.
And because of the hype of Old Town Road, those songs are just going to go regardless
because you're dropping within the moment.
So they're going to go.
And he's actually like, he's melodically, you know, skilled.
So then you do that.
Did he say he was trash i want to talk
about that too because that's that's insane and hilarious but so i would have done that
and then built up this leverage where it was like yeah i got old town road but i got these other
songs and i would have got with kara right i would have got with kara lewis and i would have put
together a six city because i my first tour ever in America
was a six city tour type of shit.
500 cap venues.
And it's like, it just sells the whole shit more.
Do you know how much more money?
I don't know what he, I really don't.
I don't know what he got for Columbia,
but do you know how much more he would have gotten
if not only did Old Town Road break these streaming records,
but then on top of that, you see sold-out
footage from LA,
New York, tech...
You're going to own a great management
company.
No, but...
But he didn't do that.
Let me stop you for one second.
Now he's at a...
You're the ultimate artist manager.
I want to add something to this.
I'm going to say something
that we had in our era.
Yeah.
Because I'm a kid
that came from Miami,
from a suburb in Miami,
had no connection
to the industry.
Yeah.
So the way that I got
connected to the industry
was through conventions.
Okay.
One of the conventions
that came to Miami
which made it affordable
to me was
How Can I Be Down?
Sick. That was on point. Yeah. Miami, which made it affordable to me, was How Can I Be Down. Sick.
That was on point.
Yeah.
Yeah.
Which is Peter Thomas.
And I also feel old immediately.
Yeah, yeah, yeah.
So what I'm listening to right now, you're preaching the truth and everything you're saying is so real.
Yeah, and he doesn't actually know our era.
This is why it's so amazing.
So what I'm thinking to myself is like,
because you're saying these people need to know this
and they need to know this
and they need to know that.
Yeah.
You need to create a forum
for younger cats
to learn this and that
because let me tell you something.
So I went to
How Can I Be Down
as this just hip-hop fan,
a kid that just got turntables.
Yeah.
1994, 95. I'm going.
And luckily, it's in my city.
If not, I will never go there.
Right, right.
You know what I'm saying?
Yeah.
So I go there, and I go to the first panel that I could be a part of.
Right.
And I'm ready.
Sign me up.
Yeah, yeah, yeah.
And let me tell you how one of the illest things that happened to me in this panel.
Behind me, when the panelist said, anybody got questions?
Someone behind me raises their hand and asks a question.
Yeah.
And it was someone that I was the biggest admirer of.
Wow.
As a fan.
Right.
Chuck D of Public Enemy.
Wow, okay.
Raises his hand and asks a question.
The fuck is going on? I never heard this story. and ask a question. The fuck is going on?
I've never heard this story.
What are you saying?
The fuck is going on?
No, what did I say?
I turned my head.
See what you bring out of this motherfucker's wrist?
I just said, if he's asking a question, then I'm fucked.
Oh, shit.
You're like, how am I following up that shit?
Yeah.
No, no, not following.
I'm just saying, if he has questions, still in the game.
Oh, yeah.
Yeah.
But see, you know why that's beautiful?
Because at least you recognize that.
That self-awareness is what makes people last to this level.
But what I'm saying is everything you're saying right now, you guys need to do your own how can I be down for generational purposes.
You know what I'm doing, though?
That's hard.
That's hard.
Dumb hard. Love it. You know what I'm doing, though? That's hard. That's hard. Dumb hard.
Love it.
You know what I'm doing, though?
Rushfest?
I'm in.
I wrote a book.
I heard about the book.
Cameron Sybil.
I got Cameron Sybil notes.
I still ain't look at them
because he's still so interested
without it.
I wrote a book.
And you know
The Alchemist and everything.
Absolutely.
And Deepak Chopra.
Yep.
So Harper Collins
published the book.
Wow.
What was I calling myself at one point? Doug Pachtropa, right? I forgot what I called him. and Deepak Chopra. Yep. So Harper Collins published the book. Wow. So I...
What was I calling myself
at one point?
Doug Pak Chopra, right?
I forgot what I called myself.
I think you were calling yourself
Smoke Chop, Pop Crop.
Smoke Pak Chopra.
I forgot.
But it was great though.
It was Doug Pak Chopra.
Go ahead.
But the name of the book,
the name of the book is...
You're going to name the book?
Really?
Nah, my mother's been new.
Come on.
Okay.
I've been on a lot of drugs before. I'm not going to get you. Yeah. I'm not going to get you. I'm not going to been new. Come on. I've been on a lot of drugs before.
Yeah!
That's a big thing.
Come on.
Yeah.
The American West with Dan Flores is the latest show from the Meat Eater Podcast Network,
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This podcast looks at a West available nowhere else. Each episode, I'll be
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and it's gonna take us to heal us it's mental Awareness Month and on a recent episode of Just Heal with Dr. J,
the incomparable Taraji P. Henson stopped by to discuss how she's discovered peace on her journey.
So what I'm hearing you saying is healing is a part of us also reconnecting to our childhood
in some sort. You said I look how youthful I look because I never let that little girl inside of me die. I go outside
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So the name of the book, it's on your head.
That's it.
Yeah, I did hear you say that.
And I'm trying to give, I'm telling you, man, like some, it was always in me.
It was definitely always in me.
And then when Nipsey passed, it just kind of like reminded me of me almost.
And it's about what you leave behind and what you're just giving.
And it's on your head.
It's just, it leave behind and what you're just giving. And it's all in your head.
It's a tool book.
I don't want it to be an autobiography.
How I wrote this melody, it's not that.
If you fail sometimes, it's in your head.
It's in your head.
It's what we've been talking about.
It's about the game, not the points.
It's about self-belief.
And it's about these things that anyone can apply to their life and succeed.
I'm not trying to give you a how to succeed in music 101.
That's like, it's just not applicable to anyone else who's not trying to do music.
You feel me? So I'm just trying to give as much as I can at this point, bro, because I know that that's what it's about.
And so whatever.
Now, granted, is my how abrasive?
And does the how need polishing?
For sure.
But, you know what?
I want to correct you on that.
Listen.
Please do.
Let me tell you.
And I'm going to give you something.
The thing about it in hip hop, like we were saying earlier, I'm saying this in a different
way.
We are taught to be cocky.
We are taught to say that we are shit.
We are taught to say that.
Hip hop is a cocky sport.
No, that's what I've been saying.
You know what's fucked up to me, right?
Is that that's how you know the consumer has changed drastically.
Hip-hop is still cocky.
Yeah.
But the fact that there's now a problem with it lets you know that hip-hop didn't change.
The consumer changed.
Right.
Agreed.
The consumer became more bitch-made.
Because why is me...
Just like the NBA.
Period. Or the NFL. I'm supposed to be able to snuff me... Just like the NBA. Period.
Or the NFL. I'm supposed to be able to snuff you and get away
with that. Period. Let's be honest.
The Pistons in 96. Exactly.
But let's be honest. The consumer is not hip hop.
Right. This is the real shit.
Now this is the... No, you're getting
Matthew from fucking...
He likes Nebraska.
And he's 20 years old.
Thomas Gunn, whatever his name is.
And why do y'all have to say the N-word?
We can't say it.
It's like, yeah.
He likes Little Air Ring, too.
And y'all are in academics' comment section.
Mm-hmm.
Uh-huh.
And so what ends up happening, though, is that that type of demographic runs the internet sensation, which then the grown-ass people move off of the internet sensation,
which is moved off of 12-year-olds named Matthew in Nebraska who say the N-word when they get drunk.
And it's like, so you got 40-year-olds actually, when you trickle it down far enough, listening to Matthew in Nebraska.
It's reverse trickle-down economics, which sucks balls.
So, because one of my favorite Instagram posts
is when you say
there's still money in music.
You just got to hold it.
A hundred percent.
That's one of my favorite, right?
Thank you.
But then I want you to break down that
and I want you to also say,
because in you saying that
there's still money in music
if you own it,
then you sell it to Staples Center
right
so if you can
bring both of those down
if you can
I'm gonna be quiet
absolutely
okay
so still owning it
comes down to the
TuneCore shit right
and it's funny like
my first
rendition
and my first introduction
to like hate
was
every time I would drop a song
I would say,
produce, mix, master, engineer, written by me.
Because that's what it was.
You feel me?
Kanye did that.
No, they believed it.
They got annoyed
because they took it as bragging.
Right?
Well, Kanye did that through the wire,
all those stuff.
Sure.
Right.
So I'm really,
I'm giving credit to the roles, right,
of what it takes to make a song.
So that's where the first hate started coming from.
But, you know.
Was it immediate though?
The hate on those roles?
Well, no, nothing is immediate until you're in front of the masses.
You know what I'm saying?
So you gain a certain acknowledgement.
When the only fans, like I always say like, you're so popping, you don't have haters.
Like, you're not popping yet until you have haters.
Absolutely.
And it's like, I always heard that shit, and I was like, that sounds like some cliche shit.
It's like, nah.
Oh, yeah, you're popping.
You're so popping, you don't even have haters.
What are you talking about?
I wake up every day, my comments be too positive.
I just post some shit just so I know what they're going to say.
They're going to say something crazy.
I'm like, all right, there they go.
If all of your DMs are positive shit, I was there too.
I was like, man, I literally have tweets and shit.
Like, I don't think haters exist.
I think it's all bullshit.
Because I wasn't popping enough yet.
Like, if all of your comments on any music you dropped is just all positive, you're just literally not popping yet.
Right.
It's that simple.
Because the only people who know you are diehard fans because if you know about any artist when they have 10 000 followers you are
just simply a diehard fan you don't have they don't have enough energy that they've exuded
themselves for you to commit your negative energy to it you feel me so with um with that i was like
you know what fuck it it is what it what it is. What were we talking about?
I'm already fucking...
There's no worry about it.
No, no, no.
Let's go.
No, please.
I want to touch on it.
What was the question?
Oh, damn.
The question was a question.
What was the tune question?
Owning the shit?
Owning...
Oh, damn.
See, look at you.
I don't know.
This is what we do, man.
I won't be your blood again.
Come on, brother. We drink more Tiger Bowl now. Hold on, hold on. So now... Honestly, man. I won't be your blunt again.
Come on, my brother.
We drink more Tiger Moe now.
Hold on, hold on.
So now... Honestly, I'll hit the blunt.
Hit the blunt.
It's just your fans know you normal.
Because you know why?
They think you're holier than thou.
They think you're the preacher.
And you got to know that you have fun, too.
And guess what?
Having fun on a Saturday doesn't mean you don't work on Monday.
Do motherfucking Sunday.
That doesn't even mean you don't work on Saturday when you leave.
Exactly. Exactly.
Exactly.
So now.
Hold on.
The TuneCore shit.
What the fuck?
It was such an amazing thing I wanted to say.
It was.
Ownership.
Selling out staples, hard work.
Oh, selling out staples.
What was the other caveat of the, it was staples and then?
Ownership.
Ownership.
Ownership, yeah.
Oh.
Yeah, but that doesn't give me enough, but okay.
No, no, because you know why?
This is what I'm trying to say.
This is the point I'm trying to say.
Whoever's over there, thank you, God damn it.
Thank you very much.
God damn it, you made me make sense again.
What I'm trying to say is,
the average person that goes on TuneCore
will probably ever, never, ever
make it to the fucking Staples Center.
Never, most likely.
So the thing is, that journey...
Yeah, but hold on.
But you can't... If I'm a kid, right, which I was, but hold on, but you can't
If I'm a kid, right, which I was
If I listen to this interview
Bird's Eye View, and I hear that
I can't internalize that
No, no, but this is the thing
This is the difference between an artist
and a dickhead
The only way I'm the one is that if I think I'm the one
The reason why people don't realize
I didn't think I was the one
is because you're the first one I'm the one. The reason why people don't realize I didn't think I was the one. is because you're the first one.
Like, I'm being honest.
No, no, he's not the first one.
He's the first one
from our generation
that I know
that did it from...
Because when people say independent,
they mean empire.
Meaning,
they go to a person
who is a fucking...
Okay, hold on.
Let me tell you...
I think he's a great example,
but I think he's a great example.
What other great example?
I think he is the example.
No, no.
I agree, and I'll explain it to make it super clear.
You're 100% right.
When people say independent, they actually mean I'm not signed to a major label.
I got distribution.
But I have empire.
Okay, empire.
Hold on.
You know what empire is?
Empire is if you get enough streams, they upstream you to Atlantic.
To Atlantic, exactly.
You're not independent, bro,
because Atlantic has the hooks in you
and the fans in you.
I was sitting in the basement doing it.
So what my whole shit is about, bro,
is honestly, yes,
was I trash at 14?
For sure.
But did I have the belief
that superseded the skill level at the time
to see myself become this
Staples Center thing.
Yes, and that's the key, is that you have to own every step of the way.
Yeah, you are trash right now, but you have to own that you are that,
but you also are step 10 that you may not even see right now.
Let me big him up a little bit more.
He saw the Staples Center with no support in action.
Rob Markman Period.
Come on.
Rob Markman No support in action.
Rob Markman Hold on.
Let me say this shit too.
Rob Markman Let me big it up for you.
Let me big it up for you.
No support in action.
Nick, I look-
Rob Markman Because I want to touch on that too.
Nick Tate Yeah, please.
Rob Markman And then you was greedy too.
You didn't even bring the niggas out.
Nick Tate No.
Rob Markman You're like, fuck it.
That was all me.
Nick Tate I brought out Ty. Rob Markman I brought out Ty. Nick Tate That was I. Rob, hold on, hold on. You're like, fuck it, that was all me.
I brought out Ty.
I brought out Ty.
That was all.
Okay, all right.
You know what I mean.
You don't even have the niggas supporting that.
You was like,
fuck that,
that's my shit.
I was thinking that.
I was thinking that.
You know what's crazy
is that
I'm so,
the dust has settled.
Like I said,
2018 was a tumultuous year.
We can get it out even more,
but the dust has settled
and I'm super happy
with where I'm at because
I rubbed everyone the wrong way
and I still got there my way. How do you
rub everyone the wrong way and you still make the Forbes
and Stables? All that makes me want to say
is that Charles' way is
fucking idiotic. And it doesn't
matter. So doing the
Stables, man, it's just
if y'all wanted me to be humble, more humble and a little bit more quiet, you should not have let me done that.
It's okay.
You know what I'm saying?
And the thing with not having openers, it's like, bro, artists need to understand, they need to map out their audience. Too many artists are down to, I'll go on tour with seven artists and we'll sell out 5,000 people.
It's like, yeah, that all looks great and good and dandy and everything, but how many tickets are you good for?
How many tickets are you good for?
Y'all never know because you're always a four-piece thing.
I always made it a point to myself.
Like I said earlier, I'm trying to prove myself right.
I want to do staples by myself so that I know if I do 2,000 tickets,
then that's what I'm good for.
But if I do sell out staples, when I sell out staples,
put it like this, if and when I sell out staples,
and it's me, Snoop, Ty, whoever the fuck it is, it wasn't because of them.
Right.
And you need that.
Because you already proved that.
And you have to prove it to yourself.
And that's my whole thing is prove it to yourself.
Like, all this shit.
My debut album is the first album ever in hip-hop history.
History.
To be 100% produced, mixed, mastered, engineered, written, performed by one person.
No outside vocals.
And I've heard all the names y'all fucking suggest.
It does not take two seconds to just do research.
That person, they didn't produce it all.
They didn't mix it all.
I'm talking about engineering.
The whole shit.
Come on, bro.
We're going to fire hazardous sounds
right now. Period.
It's like,
not only did I do my whole debut
album like that, but it went
platinum and I had
seven songs off that album with the flag.
That has never been
done before.
Wait, wait. Hold on, hold on.
You said not only...
I said not only was I the first and only person in the history of this shit
to do every aspect of the music.
That's the production, the mixing, the mastering, the engineering.
When you're in the booth, who do you think is recording you?
Me.
The writing, the sync, everything.
I'm the only one to ever do it. And y'all can the sync, everything. I'm the only one
to ever do it.
And y'all can bullshit
yourself,
whatever.
Do the research.
Because they,
look,
and I love these people's music.
The J. Coles,
the Travis Scott,
that's what they always say.
Just,
it takes two seconds
to do Google.
They didn't.
They didn't do everything.
Someone else
might have mixed this one
or engineered this one
or that code.
Now,
Kylie Jenner is doing
Travis Scott shit off the top.
But I'm just saying like
engineering.
Listen, I'm not saying that
to diminish whatever they're doing.
I'm just saying like
don't you have
do you not dare
have the audacity
to diminish what I'm doing
because you can't stomach the fact
that it is simply more
than what these people are doing.
Well, because you're literally doing it.
Yeah, but don't diminish what the fuck I'm doing.
Because the people who do mix, and Ali's my boy.
Phi with Ty, Todd at Scottsdale.
Ali, Mixed by Ali, TDE.
They all know what's up.
They know how much I appreciate it because I do it.
So more than these fucking bozo artists,
I know what goes into your craft.
So I appreciate you even more.
Let me ask you a question.
Let me finish.
Let me finish too.
If I was to give you a record
that you didn't produce,
could you mix it?
A hundred percent.
A hundred percent.
I've done it.
Good to know.
A hundred percent.
But it's like, it's about...
Was that me being selfish right now?
So after this, what's he...
I'm sorry.
I'm sorry.
You finished.
I forgot.
Yeah, no, no.
It's all good.
So when I'm looking at shit like that, I'm like, yo, this is the first of its kind.
So it's just whatever.
Like, if you don't want to fucking respect it, then you respect it.
If you don't respect it, then you don't respect it.
But the reality is that this is what it is.
This is not fucking bragging.
People thought when I was...
Oh, here's the fucking ridiculous thing.
When I'm putting out a song, I say,
produce, mix, master, engineer, written by me, right?
There's a problem.
Now, let me put out a song where I have none of those roles,
but I don't credit the people who do.
People will say, you can't give credit to the producer?
Oh, wait, hold on.
Pick a side.
You got a problem with me crediting producers?
Or you don't?
Because I credited the producer on all my catalog.
It just so happened to be me.
So you really tell me what you have a problem with.
You got a problem with me?
Get some noise with that, god damn it.
You got a problem with me?
Come on.
You feel me? What do you have a problem with. You got a problem with me. Get some noise for that, god damn it. You got a problem with me. Come on. You feel me?
What do you have a problem with?
Me crediting producers or me being that ill?
You pick.
I know what it is.
But I'll wait for you to fucking own that shit.
I know what's up.
Because let me put out a song that was mixed by that guy, produced by this guy.
Da-da-da-da-da.
And people say, you can't credit him.
Oh, no, I can. And I have. But I thought y'all had a problem with him. Oh, no, I can.
And I have.
But I thought y'all had a problem with that.
Oh, no, never mind.
You just had a problem with the fact that I was a starting team by myself.
That's what you have a problem with.
Because it's a mirror.
It's a mirror that shows you yourself what you are not doing.
Because if I'm doing five tasks, it puts the mirror on you and it makes
you ask yourself, man,
I'm only making beats.
Now, if you're an insecure person,
you're going to be like, fuck you.
Yeah, you do five things, but fuck you.
You know why? Because you're like,
it reminds you what you're not doing.
I remind you what you're not doing.
Period.
Make some noise for that as well.
Yeah.
Usually, I remind you what you're not doing Period There's a noise for that as well Usually in drink chances The part of the story
Where I ask you if you eat ass
Oh I'm not sure if you eat ass
Wait what?
If we ask?
If you eat ass
Oh no
What are you about to ask?
You eat ass
No
No
We take pictures No no no You know what I'm proud of? You know what I'm proud of?
You know what I'm proud of too?
No girl could ever like,
if they ever said,
it's just a lie.
Like,
but no one would like,
no,
but I will say this.
I will say this.
I don't know what happens at 40.
But I'm 26. Wait, eating ass? You talking about eating ass? Well, I'm just saying like I heard like it's always so I ain't asking you.
I ain't asking you.
If you're a fan of Russ at this point,
you've had every reason to not be a fan of me.
And the biggest and only reason that matters
is peer pressure.
Because you have watched every peer of yours
between 15 and
21 or 20 say fuck rush and so you've had every reason to be like nah you know what shit i don't
want to be the one kid of my friend i got fans like that all the time they hit me up like man
all my friends don't fuck me but i fuck with you like i love those fans because that shows me that
i'm making a difference as far as like you're the strong one of your friend group. You don't just get moved by media bullshit
or just peer pressure.
You feel me?
So I have faith and I know what's up
because my fans are still here.
You had every reason by now.
Let's attack it dead on.
I'll hand it right to you.
Let's attack it dead on.
I promise you, I'll hand it right to you.
Let's attack it dead on.
Do you think that,
because if you think,
if you are black, right?
Rob Markman Yeah.
Rob Markman Not to say you want to be black or anything
like that.
Rob Markman Sure.
Rob Markman But if you are black, do you think you'll
be Kanye West?
Because at the end of the day-
Rob Markman Well, I would say this.
Rob Markman It's the same attitude.
Rob Markman I would say this, and this might get people
mad.
Don't worry, I won't get canceled right here.
Rob Markman All right.
Go ahead.
Rob Markman If I was black, more black people would fuck with me, but less white people would fuck with me.
That's it.
So the reality is like, I'm not black.
Right.
I'm white.
So naturally, more white people fuck with me.
Right.
Right?
Just like if you're, you know, whatever.
Puerto Rican.
Puerto Rican is fucking me.
It just is what it is.
They bring me naps at the shows.
It's phenomenal.
People always say like, you know, we can just address that right now.
You know, oh, being white in hip hop and that whole thing.
Being white in hip hop makes it way easier to reach the masses.
Makes it way harder to reach hip hop.
That's a good, that's a good point.
You know what I'm saying?
So it just depends on what you, like, if you were only, now if you were using hip hop as a vessel to get to the masses,
then you don't care that you're white because you weren't trying to reach hip hop anyway.
You were just going for the pop lane.
I was always, am in love with hip hop.
So that definitely bothers me just because I understand it and I accept it.
And I know that by me being white, I'm reaching just the masses.
But I know that it makes it harder for me to reach the people that I wanted to reach and that I want to reach.
That's real.
Yeah.
And so, like, I understand that.
I accept that.
But like I said, I know that, yeah, if I was black, I would reach more black people and less white people, though.
Let me tell you something deep.
The train comes.
Hold on.
Let that ride.
That was deep.
Yo, listen, listen.
I'm going to be honest with you.
Yeah.
That was probably the most illest shit I've ever heard.
No, it's real.
No, no, no, no, no.
Dead serious.
I know that's real because the thing about it is sometimes that's what I was
meant about Nipsey shit.
Yeah.
Sometimes you're damned if you do meaning.
If you go to the hood, it's a certain type of image you got to keep up when you're in the hood.
Yeah.
Man of the people.
But if you don't go to the hood.
You're Hollywood.
Then that's also a certain type of image you got to keep up too.
Yeah.
So sometimes you can't win.
No, you lose either way.
You lose either way.
And that's the crazy shit is, we just talked about your luxurious life and everything that's good.
But in that form, sometimes you lose, lose sometimes.
No, and that's why it's like, you know what I bank on?
It's truth.
Right.
And I bank on the fact that I'm going to die at some point.
That's the reality.
All of us.
It's not that everyone's going to die.
Wait, how did we get here?
Well, no, but...
Bro, we're going to die, man.
Wait a minute.
Wait a minute.
Wait a minute, man.
I'm going to live forever, Nick.
Yes, you are. That's what's beautiful. That's what. I'm going to live forever, Nick. Yes, you are.
That's what's beautiful.
That's what's beautiful.
I believe that in my mind.
No, fuck that.
That's what is actually going to happen because you have left behind shit that extends your body.
I always say, like, I'm everywhere.
I'm omnipresent because y'all listening to me in Australia without me being there.
But I am there because Because my music transcended
my body. So now my soul is just permeating
throughout the world. And the ethos of it.
So I know I'm going to die.
So I'm just trying to leave behind the truth. Because the truth will
transcend all the hoopla and the
bullshit that happens in between the six months that the
interview goes out.
Y'all will start yelling. Y'all will have your whole
think piece about reasons why
Russ should be dead.
All these like... Oh, because you're an Illuminati?
Or just like...
Just insane...
Oh, shit.
No, I'm just asking.
Shit, if y'all got one...
It's not even funny.
People be thinking
I'm close to Illuminati.
I'm starting to think me too.
I'm like, where?
I thought...
I thought...
I thought we were going to have
Caledon on the Illuminati.
I thought...
That's why he's not on, man.
I'm not in.
I'm adjacent. I'm Illuminati adjacent. on the group of Illuminati. That's why he's not on, man. I'm not in. I'm adjacent.
I'm Illuminati adjacent.
I'll start playing with people like, I think it's ridiculous.
What, Illuminati?
Yeah.
So it's just like.
No, it's not ridiculous.
I think it's whatever.
Honestly, that's how y'all know that.
I'm definitely not, because I don't know what the fuck's going on.
I think it's ridiculous.
And I also like, when motherfuckers send me DMs like yo please
just watch out for them
it's like yo
oh okay
that one was not good
that one was not good
it was questionable
it was questionable right
no but I'm like bro
like
you have got
to stop
smoking DMT
and watching Netflix
and going down the rabbit hole
no no no
I'm gonna be honest
of you two
if a person say that
you're an Illuminati.
Yeah.
I'm taking that as a compliment.
That just means that I am
so winning
that you can't comprehend it.
That you have to talk it up
to an imaginary company.
You are way more positive
than me when I think about that.
You are so insane
that it must be
some other thing.
When a person say
I'm an Illuminati,
I be wanting to piss
on their fucking sneakers.
Like, I don't even want to,
like, I want to piss
on their ankles.
Like, so the sneakers
are still, like, dry, but their ankles is fucked up. Because I't even want to, like, I want to piss on their ankles. Like, so the sneakers is still, like, dry,
but their ankles is fucked up.
Because I'm like, yo,
like, do you understand
how hard I work?
Like, I'm the first person here,
the last person.
Like, what you doing
is taking away everything.
Wait, wait, wait.
See, oh, oh, you know,
yo, hold on.
Wow, you know what I did?
You beat me here today.
You know what parallel I just made?
It's going to change the game.
Okay, let's change it.
Let's change it, goddammit.
Here's the analogy.
The industry plant of today is synonymous with the Illuminati of the old days.
Absolutely, absolutely.
And it is as bullshit as it is.
Illuminati's actually
more bullshit
Industry Planet's
based on something
but it's that same
it's so successful
that it must have
to do with something else
wait wait wait
before you say anything
this is my little saying
and I'm gonna just
throw it out there
and it's done
please do
another round of
Tiger Bombs too
Tiger Bone
if you like it
no M
did I say bombs?
you said bomb
is it not Tiger Bombs? Tiger Bomb is some shit you rub on your elbow that's equally as fast Tiger bone like a boy like you know no it can I say bombs you said ball
Bother some shit you roll on your elbow. That's equally as fast. Am I manifesting simply?
The conspiracy is the conspiracy Wow, I like that. Check out D. Check out D. His beard is great.
I just like great hair.
You just got to say D.
I'm going to have to file it up since you guys are fucking it up.
All right, my bad.
Because now I got to take a piss.
Me too.
You can't take pisses.
You can't already. He's This guy's sitting right out there. No, you went already. You went already.
Wait, what happened?
He's on gas.
He go first.
Hold on, hold on, hold on.
Now we stop this show.
Hold on!
So my dog, I think he's here.
Oh, he's back there.
So Tupac is still alive.
And I'm not talking about dogs.
I've seen him in McDonald's drive-thru.
That's a crazy thing.
And he drives too.
They got a picture with Tupac.
If you watch it with both, you're not gonna get it.
Wait, I'm sorry.
I'm sorry.
I'm sorry.
I'm sorry.
I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I've seen him make Donald's drive. That's a crazy thing.
If you drive to,
they got a picture with Tupac.
If you watch him or vote,
you're looking at Tupac. Wait, I'm so confused how that,
like, out of all the deliberation,
that's what you live with as a segue.
Yeah.
Tupac's so awesome.
So, so,
I always tell my...
It's amazing.
No, my dog has always got...
Tupac's alive.
Tupac's...
Tupac, Tupac's a trained dad. Tupac is... I didn't beat Tupac, My dog has always got two bucks a lot. Two bucks in that.
Two bucks is both of them.
It's like a defensive flyer.
I didn't beat two bucks, but he was alive.
So I would like to meet him while he's dead.
I always tell my dog, the conspiracy is a conspiracy.
I'm not mad at that.
I'm kind of into that.
They will always feed you something else to confuse the shit out of you.
Absolutely.
So you'll be like, nah, this is it.
And then you're all fucked up.
It distracts you from the truth.
That's a lie.
You like the Cuban Dr. Seabee right now.
I'm taking a piss.
You're going to piss on the shit?
Cut.
Go, go.
We're peeing.
I'm taking a piss first,
and then I'm going right after that.
Can you stand up after drinking that long?
Right.
Woo.
Yeah, yeah.
Don't record my pee.
Oh, shit.
It's outside.
It's Dominican.
It's called the street lights.
I can segue this by picking up Karen Civil.
No, that was hard.
That needs to happen.
That's all.
Are we recording right now?
Yeah, we are.
Audio, we always record.
Somebody walked out of the bathroom with a laser on their head.
Somebody has a laser and it's not happening right now.
Let me know when we're recording because I honestly do want to just take a second to big up Karen Silver for sure.
Yeah, you know what the crazy thing is?
Yes, please.
We're ready?
Are we good?
Cool.
All right, yeah, roll it.
Let's go, John G.
I heard the roll.
John G., let's get it.
And we're back in the studio.
Thank you to our sponsor, Charmin.
I mean, I can't introduce you.
Best Buy Liquor.
Best Buy Liquor.
Best Buy sells liquor?
No, this is a different type of Best Buy.
Can you shut up, Best Buy Liquor, man?
No, but how did they get this copyright?
Because they're our Best Buy liquor friends.
Oh, you know, like that is...
No.
But that's the, like, that's the finesse.
Like, how are you Best Buy liquors, but there was Best Buy?
Shut him out.
No.
Come on, man.
They're our friends. I don't know y'all. Y'all are mutual friends. I on, man. They're our friends.
I don't know y'all.
Y'all are mutual friends,
but I don't know
what's cool yet.
Then get me that
card back, man.
Yeah.
Because the best
wine liquor is...
Yo, shout out to
BBL.
LLC.
Damn, though.
Nah, shout out to Best Wine Liquor is Drink Champs. That's right. That is the best my liquor is.
Drink chance.
That's right.
That's right.
Thank you.
Thank you.
Yo, nah,
but I do want to...
Yeah.
Yeah.
Can I big up?
Yes.
Karen Civil.
Karen Civil, right?
Perfect timing.
Karen Civil is
an absolute
superhero.
Period.
Not superwoman,
not superman, superhero.
What part of your career you connected with her?
Watch how crazy this is.
It was one of those things, like a booking agent,
Carol Lewis, that I always, I knew,
because I studied the behind the scenes.
I didn't, like, yeah, you were rapping,
you were making the beats,
but who was doing everything else, right?
So I studied that.
So Karen Civil, like, we knew about her pretty early on. and the beats but who was doing everything else right so i studied that so karen civil like i i
we knew about her pretty early on so my best friend who i started diamond with which is d-i-e-m-o-n
do it everyday music or nothing was a company we started when we were 17 because honestly started
as a website we were tired of putting songs on mediafire we wanted to just you get it from our
website not mediafire right so that's it started. Then it turned into a logo
and clothes and this.
Which is why we always
fuck with Nipsey from the get-go.
We saw the same shit.
2011,
we're in California. We go to
Nipsey's shop. I'm 18.
He's 18. We buy 18. He's 18.
We buy clothes.
That's a funny story.
Marathon.
The Marathon.
Yeah, we go to the store.
That store.
Boogies had on a hoodie,
an all red hoodie with a big B on it.
And I had on Black Air Force Ones with red laces.
And we pull up,
and right before we get out of the car,
we're 17, 18.
We don't fucking know.
We're just moving off the music.
And we're like, yo.
I was like, man, you got something called blue laces.
I was like, it's probably not a great idea to go in with red laces. And a big bleep.
So we go in there.
Boogie stays off the hoodies.
It's like a black tee.
And I take out the laces from my fucking Air Force Ones.
And we go in.
But it was such a cool memory for me because Black Sam was there and everything.
It was just like, it was dope.
You know what I mean?
We saw a lot of ourselves in that, and it was such an inspiration.
The store itself was an inspiration?
The store itself and just the fact of branding yourself and making it bigger than you.
Right.
So we had Diamond.
What was the original?
Oh,
Karen Civil.
So,
that was 2011.
So,
2013,
Boots' older brother,
genius,
doing shit with tech.
You know what I mean?
So,
we go out to LA
for a couple months,
like September
to October,
2013.
And,
we're just going
to the gas station.
And,
we, this is 2013, September. We're going to the gas station. And this is 2013, September.
We're going to the gas station.
We see Karen Civil.
But to recognize that it's Karen Civil.
In LA.
Yeah, takes.
That's what the trick is.
Because a lot of y'all don't recognize when your blessing's right in front of you.
Right.
Because y'all don't do enough education. And you mostly want the person that's in front of the camera,
not the person behind the camera. Most of y'all think't do enough education. Rob Markman, And you mostly want the person that's in front of the camera, not the person behind the camera.
Rob Markman, Most of y'all think that until I see Drake in person, I am not successful.
You don't realize that there might be an A&R or this.
We saw Karen Civil in 2013 at the gas station.
We hopped out, got pictures, just said what's up, did whatever.
I remember badgering her on fucking Twitter.
Like, yo, I met you at the gas station.
Check out my music.
Like, badgering.
And I still play around with her on that.
Like, yo, we came from the gas station.
But she used to hit me back every once in a while.
Like, I know.
We met at the gas station.
Basically, like, shut the fuck up.
But I was persistent.
And the second I got, you know, I started living this life and everything happened the way it happened.
I was like, you know what?
Meet up Karen Civil.
Because she's been an idol to me as far as that world for so long.
Now that I have access.
Wait, wait.
So you were already successful to a certain...
2013 when I met her, nothing.
I'm saying four or five years passed before I actually hired her.
But were you successful at that point you hired her?
No.
Oh, when I hired her?
Yeah, I hired her like last year.
So I'm saying you are already doing your thing.
And that's like a consulting firm?
Yeah, no, but I'm saying to recognize her when you have 800 followers lets you know that my head was not only on who was making the hits.
Right.
It was who was doing everything around me.
Which is genius, by the way.
That's what I'm saying.
But to come back to that when you're successful is also ingenious of yourself.
That's a fact.
We can make some noise for that.
Thank you.
Just to recognize that.
Well, because I didn't forget once it got successful,
she was always kind of in the back of my head like a Kara Lewis was,
where it was like, I'm going to assemble a team, like a dream team.
I got the music on lock.
I got it.
Now, whatever comes from that, now I'm working with Boy One and Storch, whatever naturally comes from that is cool, but I got that on lock if not.
Now, these other components, I need someone who can just rebound.
I need someone who can just rebound. I need someone who can just,
et cetera.
So,
I always had a Karen Civil and a Kara Lewis
in the back of my mind,
but Karen Civil was just a superhero.
She,
right?
The Mac Miller shit,
insane.
Wow.
Insane.
From what it was said,
I don't,
whatever,
I don't want to say the wrong thing,
but she found the body,
right?
That's what it said, but don't quote me on it.
But regardless if that happened or not, she was hella close with him.
So she loses him within six months.
You lose Nipsey, another close friend.
And for you to still put on the event you put on is, you're a superhero.
You feel me?
Like, you're just a superhero.
So there's nothing short of a praise that she's
you know i mean like there's it it's just a superhero thing because to to take the pain
and to flip it and triumph and and recognize it's bigger than you is it's so admirable and i told
her that because i'm with the give the roses while they're here. That's what the show is all about.
Period.
Period.
And just so you know,
one of her notes is
your platinum debut album,
seven certified songs
on the album,
and the first hip hop artist
to ever go platinum
on their debut album.
Completely self-produced,
written, mixed,
and mastered entirely.
Yes.
By him.
That's some fucking incredible shit.
I'm going to be honest. I know you're
crazy as a motherfucker.
Because listen, to write rhymes,
you've got to be insane.
To write rhymes,
you've got to be insane. And when I
stood with Swiss Beats, Swiss Beats
was the first producer that I went in the studio with
and I realized that
in order for you to make beats
you also gotta be crazy as well.
Yeah.
Because Swiss would play me
some shit sometimes
and I'd be in the studio with him
and I'd be like, nah,
but this is my rhyme.
And then Swiss would be like,
oh shit, you got your rhyme already, bro.
And I'm like, yeah.
And with Primo,
that was normal.
With everyone else that was the, but me and Swiss, I think I'm like, yeah. And with Primo, that was normal. With everyone else,
that was the... But, you know, me and Swizz, you know,
I think I'm a year older than Swizz. I think I'm 41. I think Swizz is 40.
So,
when we went in,
and then Swizz would have to make the rhyme to me.
So, Swizz kept going like this.
So, was he doing the beat to your raps
or were you rapping to the beat?
No, that's what I'm trying to say. My first working with Squish was I had the rhymes already wrote.
Oh, okay.
So I kept doing it.
So how we got banned from TV was...
What a segue.
So how we got banned from TV.
You know, that's how we got banned from TV.
What happened was I did a song called I'm Leaving on a firm album.
And it was actually Nature's Session.
It was Nature's song, everything.
Yeah.
But I was the dude that always had rhymes in my shit, so when I walked in the studio,
Dr. Dre said, you got a rhyme?
And I was like, yeah.
I walked in, laid the verse, but the whole time, I'm like, yo, this is Nature's Session.
Any other dude would be like, he's a fucking dick face.
Like, this is my session.
Why would you say you got a rhyme when Dr. Dre says, do you have a rhyme?
Because it's Dr. Dre.
Fucking idiot.
You know what I'm saying?
So I just went right in.
I ain't asking anybody if he was cool.
You know, usually.
It's your session.
You like, yo, yo, you got fucking, you know,
Jay in your session.
Jay, like, you got a rhyme?
Like, usually,
the smart dude is supposed to say,
is it cool?
I told Jay I got a rhyme.
But I was like, yo, my dude,
all right, cool.
He asked me, I'm going in.
Boom.
I went in, so I said,
Nori know this.
Nori know that.
And Nori know that.
Why?
Because Nori fuck that.
All right, I can make you famous.
And I swear to God, I killed it in the first take.
But I think Dr. Dre
was so much like
a perfectionist.
He was like,
just do it one more time.
And I was like,
no problem.
And I did it one more time.
Boom.
So my thing was
to pay,
to pay nature back
for not hating.
Because I don't get a lot.
In my mind,
I might have said, yo, what's he doing here?
He's like, man, fuck him.
So that's how Bad From TV got created.
Because I had the whole rhymes with Swizz, getting back to what I was trying to tell
you.
I had these rhymes with Swizz, and we had the record, but then we had to squeeze in
Nature.
So Nature, he didn't like anything me and Swiss had laid down prior to that and then at this point I
was almost giving up I was like damn so you said you squeezed in nature because
of what happened before yeah because he didn't hate on thank you
all right the dear that's why you give him in so I'm trying to squeeze him in
but he don't like nothing that me and Swizz squirt together.
Yeah, I'm trying, bro.
So I'm almost like, man, this is not going to work out.
So at the very last end,
this is really crazy, this is why Banford TV works,
was Pun hit me again.
It was like, where you at?
And I was like in the studio, and Pun just hung up.
He never asked me where, never asked me where,
because he just had to connect on me. He always knew all my friends around. He didn't care
about asking me.
Rob Markman, Jr.: Insane. I don't even know where you are. I know where you are.
Rob Markman, Jr.: He's a funny fucking motherfucker. What happens is, Swizz switches the beat and
it's the band from TVB. I can't say I don't like the beat, it's just I don't, I can't say
I don't like the beat,
it's just I didn't love
the beat at first.
But Nature went
right in
and just laid it.
So what happens is
Pun walks in the studio
at that same time
and we're all chilling,
whatever, whatever.
I go to the bathroom,
I go downstairs
and smoke a cigarette
because I always,
I used to smoke cigarettes
at that time.
And I hated the smell of cigarettes, which is weird.
Welcome to life.
And I came back and Punnett had just laid his verse.
And I was just like, to the engineer,
fuck boy, what the fuck's wrong with you?
And the engineer's looking at me like,
you wanted me to tell him?
No.
Right.
The one who made us drink of Cozlight is.
No,
this is a different engineer.
But I'm looking at it like,
oh,
but in my mind,
pun,
killed the verse.
Right.
But I also have to have
my respect.
This is my respect.
This is my session.
So I got to be a little cocky.
I got to be like,
yo,
why the fuck you did that?
But that's the way
bad from TV happened. Yo, Russ, man, listen. Oh shit, we got more? going to be like, yo, why the fuck you did that? But that's the way bad from TV happened.
Yo, Russ, man.
Listen.
Oh, shit.
We got more?
Salute.
Yeah, this is the last one.
Salute.
One more.
It's five.
But let me just tell you.
Oh, that was a bad one as well.
That was not as bad as the previous.
Oh, that was a little bad.
Honestly, we're venturing into...
Yeah, okay.
This is questionable.
Let me just tell you something. Cancel. This is a question for you, sir.
Rob Markman, Well, let me just tell you something.
Rob Markman, I admire...
Rob Markman, This is where I'm about to not let anything
back on the same holy shit.
Rob Markman, No, but I really, really admire your relitnessness.
Rob Markman, Relitnessness.
Rob Markman, Your resilience.
Rob Markman, Yes.
Rob Markman, Your resilience.
Rob Markman, Yes.
Rob Markman, I really admire how so many artists, so many people who was in your same position,
would have not only gave up,
they would have failed, they would have gave up miserably.
Because their whole life would have been ruined.
And I know I asked you this in a certain way before, but when you first start making money,
when is that point where you're like, this is it for me.
I have to stay here.
You know what it was?
Yeah.
Once again, I think that it wasn't the point.
So it wasn't a money thing.
It wasn't a point.
It was more of an emotion. Because my parents, we got to a place where-
Rob Markman, Jr.: You thought you was going to make 15 million
dollars.
Rob Markman, Jr.: Well, my brother had a fiance. My sister
was going to school, was going to college. And it was me, my mom, and my dad in the house.
This is 2014, right? I remember we moved around a lot and I always look at
for myself, my personal life, my moments.
I look back at the houses I lived in
throughout Georgia as
like these bullet
points for my musical career.
So I remember moving to that
house 2015.
It was a
smaller house. We kept downsizing, which like fuck with my dad's pride and everything, naturally.
Because I remember having that conversation with him where he was like, yo, I'm 49.
I'm not supposed to be going backwards.
I'll never forget that.
So we started going backwards.
So we ended up at this place.
But I remember moving there in 2015 to the smallest house we had. And it was like, man, but this is going to be the house that I blew up in.
I remember saying that on the sidewalk.
I was at the house with my mom.
I remember saying it.
How old were you?
It was 2015.
So I'm 26 now.
It was when I was 21.
I was 21 because I turned 22 that year in September.
So you were already doing music.
Yeah, no, I was for sure doing music.
But there was nothing in my present day life to co-sign my belief.
And people need to understand that you need to operate off a delusion most of the time.
Right.
That's what religion is and faith is.
No, it's delusion.
But you have to find
you have to find the delusion it's faith it's it's whatever right it's faith whatever you want
to call it it's it's faith in the delusion so i remember just being like it's just gonna work
and that's it and i don't want to hear anything about it it's just gonna work and i was
that's you reading the secret as well it is it's It is. It's me. But it's also when I was five
and my brother was a year older than me and my dad was always our basketball coach at the rec and the
wide type of shit. And me always wanting to play with older kids and I just always wanted it. I
always wanted to prove to myself that I was really, really dope. And does it maybe even stem off of an insecurity?
Probably.
You know what I'm saying?
Probably.
Probably.
But if that insecurity fueled self-love and fueled self-exploration, then I'll take it.
Then I'll bite that speed bump if I find the fast lane.
You feel me?
So I wanted to prove to myself that I was as great as I was. You feel me? So I wanted to prove to myself that I was as great as I was.
You feel me? When I was talking myself up in my room when I was 18 and 20, 21, like, man, nothing has happened yet.
No song is blown up, but I'm fucking ill. Like I would say to myself in my head, I would believe it.
It wasn't just saying it was feeling how you feel being the illest. And so when it happened, right, it wasn't this, oh, my God, surprise.
It almost felt overdue, which is why you end up chasing this imaginary thing.
Because if I always feel, put it like this, I have won a Grammy in my head so many times that when I win a Grammy, it won't feel as special as if I wasn't expecting it.
You know what I'm saying? Because I've wanted, like I went platinum on my debut
so many times in my head
before it happened
that when it did happen,
I was just kind of like,
about fucking time,
y'all motherfuckers are slow.
Which kind of robbed myself
of how great the moment is.
But the antithesis of that
is that it also allows me
to stay hungry.
Because if my quench of thirst,
if my thirst got quenched right there with the platinum debut i always wanted a platinum debut album now i got a platinum
debut album if that right there quenched my thirst then guess what i got rich and i stopped trying
and i'm this and i'm sitting here and i'm out of my business but the reality is that
i was me before y'all realized i was me so by the the time y'all recognized I was me, I was off me.
I was onto a new me.
So now y'all got to catch up to this different version.
What's my man that do the plays?
And he's on Curb Your Enthusiasm.
Lin-Manuel Miranda.
I see you remind me of him.
Legendary.
Who's that?
What's his name?
Lin-Manuel Miranda.
The Hamilton dude.
The Hamilton dude. The dude that does Hamilton's his name? The Miranda, the Hamilton dude.
Rob Markman, the Hamilton dude.
The dude that does Hamilton.
Rob Markman, the dude that does Hamilton.
I mean, if you fuck with him, then I'm there.
Rob Markman, the dude that does Hamilton.
I mean, if you fuck with him, then I'm there.
Rob Markman, the dude that does Hamilton.
The thing about it is, he was the first Puerto Rican guy.
Rob Markman, the dude that does Hamilton.
The thing about it is, he was the first Puerto Rican guy.
He was like Curb Your Duesette.
He was like Curb Your Duesette, but he's the first Puerto Rican guy.
With Larry David.
With Larry David.
So he's the first guy to say, you know what?
I'm going to do a play, Hamilton, over, but I'm going to do it in hip hop.
Rob Markman, That's hard.
That's hard.
Rob Markman, And he was the first one that did it.
Rob Markman, That's hard.
Rob Markman, So everyone hated him.
Rob Markman, Right.
Rob Markman, For the first five, six, seven years.
Rob Markman, Again, it's getting deep.
Rob Markman, See?
Rob Markman, It comes out there.
Rob Markman, And that's what I'm saying.
Rob Markman, That's what you remind me of.
Rob Markman, Because I just feel like, not to diss anybody, but you saw a vision that a lot of people don't see.
And if you was to say it, like, yo, I'm smarter than everybody, you'd come off cocky.
But if I was to say it, like, yo, it's okay.
Yeah, but you know what's fucked up is that wasn't this based off of cockiness?
Let me ask you a two-fold question.
Wasn't this based off of the culture
the culture wasn't it based off of i fuck with me i'm talking my shit yeah okay so it's two-fold
so then the second fold is like okay let's say it's not based off of that right let's for
conversation sake i absolutely disagree with it but let's say it's not based off of that. Let's say we're these artists now who are 20, 21, who they're cocky, but not about hip hop, not about the craft.
They're cocky about getting high or buying Gucci.
So y'all are cocky about being, you don't fuck with gay people, but y'all are cocky about wearing gay people's clothes.
We don't fuck with you.
So how does that make sense?
Because you got to understand that I'm cocky about self-sufficiency, owning my masters, producing, mixing, everything.
I'm cocky about selling out Staples Center with no openers and selling hard tickets and owning my shit.
Y'all are cocky about rocking gay people's clothes and you say you don't
fuck with gay people y'all are how do you not fuck with gay people gay people are the illest y'all
are wearing their clothes because you know how do y'all say that that's insane when you actually
think about the the the mental fuckery of that is that you have a culture of people who say, I don't fuck with gay people, but I just wear all of their clothes.
It's real.
How fucking insane are you?
That's why I don't listen to anything those people are talking about.
They are so lost.
They don't know they're lost.
They are so caught in fuckery that they think fuckery is where they're from.
I'm not talking to any of those people.
I got something bigger.
I got something bigger, bro.
In retrospect, I'm from New York City.
Every year in the playoffs for maybe 12 to 15 years, Michael Jordan came and destroyed us.
Right?
Came and destroyed us. What? Came and destroyed us.
Great segue, man.
What I'm trying to tell you is,
I hated Michael Jordan my whole life.
Right.
But I also loved Michael Jordan.
And I also loved his kicks.
Right.
So the thing is,
I could hate what you actually do,
but if I really love what you're doing,
I'm not a hater.
The thing is,
sometimes when I find out that Michael Jordan owns private prisons and things like that, it hurts me.
Yeah.
But when the new sevens come out.
Man.
Really?
Nah, it's real though.
Nah, it's real.
Nah, it's real.
What y'all want me to do?
Y'all want me to lie?
Nah, nah.
No, no, no.
This is Dream Champs.
Is it not? Is it not the safety thing? Nah, it's not Dream Champs. real tell me to do you want me to lie no no no no no no no let's get rid of the
circle of trust let's get real I have to send agree with you you know it's about
to come up you know my line was line was, I'm from New York.
It's not going to get me canceled.
This is what my line was.
This is what my line was.
It probably will.
I'm from New York.
This is my line.
This is my line.
I'm from New York.
Still, I be hating the Knicks.
And fuck Jordan.
But still, I be rocking his kicks.
That was my line.
Yo, give it up for that.
That was my line. All right, but Chonji. Yo, that's all. Chonji, Chonji. Because I'm real his kicks. That was my line. No, give it up for that. That was my line.
All right, but Chunchy.
Yo, that's all.
Okay, Chunchy.
Because I'm real about it.
I might not like you
because you kill my nicks
and you kill your...
But if you rock some dope kicks...
Look at you right now.
I'm fucking with your niggas.
Like, those is all.
No, these are...
Those is all.
Those is all.
Show them the camera.
Come on.
Come on.
Show them the camera.
Come on, come on, bro.
Everyone with the camera...
I ain't never even seen these.
They look like they're 1900.
I'm going to throw it out there.
You want me to stand on the table?
No, no, put your feet up.
That's OK.
It's OK.
We've done it before.
I was like, what do you all want me to do?
Woo, look at those.
Look at those.
Come on, take a picture.
Do all type of shit.
Because I ain't never seen those.
I don't even know what those is.
On the low, those is hard.
Come on.
Oh, yeah.
Let me know when y'all snap.
They look expensive.
What are you going to say?
They look like you were in a meeting with DJ Khaled.
I'm going to throw it out there.
Oh, yeah.
I got it relaxed.
OK.
That's it.
OK.
Continue.
Yeah, what were you going to say?
Continue.
What were we saying?
What were we? Oh, fuck. I forget. Fuck yeah. Hold on. I say you're not being canceled so I'll figure it out
my hate
you're gonna come in some good shit dang going you'll make a recognize
Jordan like guys sometimes like a fuck something that I don't fuck with.
Yeah, let me find out.
I just added Tim.
I'm going to throw this fucking troll.
What was it?
Jordan, kicks.
No, because I say I'm from New York, still be eating kicks.
But Jordan, still I'll be rocking his kicks.
Sometimes-
Sounds like a great rap song, guys.
Y'all honestly don't want me to remember because it's definitely going to be a cancer. But Jordan still be rocking his kicks. Sometimes- Rob Markman Sounds like a great rap song, guys.
Rob Markman Y'all honestly don't want me to remember because
it's definitely going to be a cancer.
Rob Markman Wow, that's going to piss me off.
I need to remember that.
That was so hard.
What are you talking about?
Rob Markman He was talking about-
Rob Markman He was saying fuck away Jordan even though he
hate Jordan.
He was so ready to come in on something.
Rob Markman He was saying a culture about wearing clothes.
A culture of wearing clothes that gave him the- Rob Markman He said he would never say this and then bomb never happens again.
I can just start talking shit and it'll end up there.
Well, the reality is that we were talking about the designers that people wear and use
to flex for their own self-improvement,
but they're flexing designers who don't like them.
And that's insane.
That's insane.
I went to a Pierre Jouet party one time.
I'm sorry, guys.
I just want to laugh at you.
What?
This is definitely something you got to laugh at.
No, but you know what's crazy?
I laughed at him.
Let me segue this.
I'm segueing to a bigger topic now.
Fuck whatever the fuck we're about to talk about.
Cut out that last 20 seconds, who cares?
The reality is, I've talked to artists who didn't understand the power in merch.
In owning their merch.
And I was like, yo.
I was like, you don't understand.
You're on IG stories every day.
I just spent 30 at Gucci.
I just spent,
you're giving Gucci and Louis,
and like I said,
a lot of people who don't fuck with you,
right?
Who, unless you have the accolades and status you have,
that's all, I'll get into that next.
But you're out here giving them promotion.
I was like, you're selling
Gucci and Prada for them and they're not
even paying you. You're actually paying them
$30,000 to shop in the store.
I was like, yo, the reason why merch is beautiful
is because you love clothes,
right? You love fashion. Rock your own
shit. So now, on those
same IT stories, you're rocking
your shit. You're rocking Rockefeller. You're rocking whatever the fuck it is. You're rocking your shit. So now, on those same IT stories, you're rocking your shit. You're rocking
Rockefeller. You're rocking whatever the fuck it is.
You're rocking your shit.
And the same people who you would have directed
towards Gucci, you're not directing towards yourself.
Because you realize that people
don't care about
the brand. They care
about who's selling it.
Kanye West just sold Sunday Service clothes.
He sold church clothes.
Church clothes.
That nigga's the illest.
Let's make some noise
for that nigga.
He sold church clothes, nigga.
That was all.
Nah, but it's like...
I respect it.
That was weird.
This is a matter of...
Well, it just...
Yeah, but all it is...
When they take a church collection
in the church...
You shouldn't sell your church clothes, bro.
Is that not weird?
What I'm standing up and saying,
you shouldn't sell that. Yeah, but that's indicative of weird? When I'm standing up and saying, you shouldn't sell that.
Yeah, but that's indicative of the consumer.
I'm just saying it's indicative of some bullshit.
Hold on.
Hold on.
Sister Bethel, she used to give you the church collection.
When Sister Bethel used to give you the church collection,
you'd be like, Sister Bethel, she's like.
Don't sell your church collection.
Hold on.
Hold on.
Watch this.
Watch this.
Watch this.
Watch this.
Hold on.
Watch this, because you said.
Let it go.
Let it go. Hold on, because this because you said let it go.
Hold on.
You said you shouldn't be selling
church clothes.
You shouldn't be
no.
Don't sell church game
at all.
Okay.
I hear you.
100%.
So let's be there.
Let's go there.
Let's go.
I'm not selling church clothes.
I'm in.
However,
I believe that people
are only going to be down
for and accept whatever you accept
for yourself. So if you decide to sell
church clothes, guess what the consumer
who is hyenas are going to do?
I'm buying church clothes.
So now they're buying church clothes. I ain't going to lie.
Some of the Kanye shit, some of the service is amazing to me.
I ain't going to lie.
It would sell crazy lie it would sell crazy
it would sell crazy
that's like
the reality
is that
dumbasses
the consumer
the consumer reacts
the creator acts
the consumer has to be
controlled like idiots
then
yeah but so
when it happens
then you have to
not hold the
but you can't control
your fans
let me
let me
let me
let me
let me just take some...
Let me just go ahead real quick.
Hold on.
I'll take that.
You know what?
I see.
Look at you trying to double back.
Before you know it, I double back.
Because you know what?
I'll take that back.
Sometimes it's crazy.
The thing about it is
sometimes we throw out a product
and we aim.
We aim.
It's just like you say.
You aim towards the 16- like you say, you aim towards
the 16-year-old,
the 14-year-old
that was looking up.
I didn't say that.
I didn't say that.
Let me finish.
Hold on.
This is that fucking
white shit that we're
going on?
Y'all party at the right time.
Yo.
That's taking drugs.
So you want to
have your spirit.
Let me finish. Let me finish. He literally taking drugs. So you wanted to have your shirt on.
Let me finish. Let me finish.
No, no, no. She wanted to have your shirt.
You said, you said, you said.
I'm sorry. I said that all wrong.
But you know what I'm saying? Your shirt
was for them to prevent this.
For them to prevent this.
Honestly, I hate you.
No, no, no. What I'm saying is that
shirt was for them to prevent that, right?
Who's that?
The 14-year-olds, for them to prevent the sipping lean and all that.
I drink and lean.
But you know who that audience hit?
It was hitting everybody who was on lean.
Everybody who was your peers.
Not the people who you were trying to speak that was younger than you that's coming up.
That's who was trying to save their lives.
Yes.
But the message actually hit, you know, the little Uzi Burps, the Burps and all these guys.
Everybody who wanted to say, what the fuck?
He's a guy.
He thinks he's better than us because.
So that's the point I was trying to make.
That's gangster.
I hate all of that.
No, no, no.
I respect that.
I respect that.
No, I respect that.
I respect that.
Did you take that picture already?
No, we went in, man.
You know what I mean?
Just say something to you.
Fuck that.
What goes on in that?
I think I got one more question, bro.
I got one.
Anybody else got one more question?
I don't care.
I got way more answers.
Yeah, let's go.
Let's go.
And that's the thing about you is so many people think that you're standoffish.
You want to know why?
Okay.
That's beautiful.
Because I would rather be assumed I don't fuck with you than I do fuck with you.
Right.
That's real.
One of your famous shits is- Because I don't fuck with you, then I do fuck with you. That's real. One of your famous shits is...
I don't fuck with y'all.
And if I do fuck with y'all, you will know.
The crazy thing is, I love
2019 right now because
I'm working with people and I was always
down to work with people, but I was just
selective. Like I said, I wasn't doing
collabs for the points.
I have to like your music. If I don't like your music, I'm not making a song with you. I still said, I wasn't doing collabs for the points. I have to like your music.
If I don't like your music, I'm not making a song with you.
Because I have that financial freedom that the independent catalog gives me, I'm not
doing shit off of a check.
So I'm doing shit off of, do I actually fuck with you?
If I don't actually fuck with you, and whatever you're saying, I'm not doing it.
I don't care what I look at it.
Rob Markman, The Bigger Picture
Rob Markman, The Bigger Picture
Rob Markman, The Bigger Picture
Rob Markman, The Bigger Picture Rob Markman, The Bigger Picture Rob Markman, The Bigger Picture Rob Markman, look at it. Rob Markman, the CEO of Ice. Come on, let's just read them up. Come on.
You sit over here with empty glass.
It's not good.
Rob Markman, the CEO of Ice.
But that's what it was about.
So I'm moving off of this like, yo, I fuck with you.
It's not a matter of anything else.
You know what I mean?
Rob Markman, the CEO of Ice.
No, you're setting up something so great because you know what it is.
Rob Markman, the CEO of Ice.
I just want taste.
Rob Markman, the CEO of Ice.
You know what it is? Rob Markman, the CEO of Ice. I just want taste. You know what it is? I just want taste.
Like when you look at,
like,
you see those artists who,
$100 for the feature,
today only.
It's like,
it's like,
yo,
find a different hustle.
You feel me?
Because it's like,
you're out here just,
you're diminishing your own value of your ideas because you're rapping and singing or whatever you're offering.
It's such a creative, intangible thing that you're offering that you'd even put a price on it in general as trash, let alone $100.
Nah, all you're doing is you're letting the consumer know that you're not worth shit but $100.
You're lowering your own status.
This is a crazy thing that's happening in our community right now.
So many people are calling other people culture vultures.
Have you ever been called a culture vulture?
Yeah, because I'm white. Let me talk on that too
because the world needs to hear this shit too.
And white people are going to
get pissed off, but it is what it is.
Right.
First of all, we need to address a certain thing.
I'm just waiting for my tequila.
No problem.
And I hit the mic.
So now we'll start.
First of all, we need to address a certain thing.
Culture is a euphemism for black.
That's what we need to first get out of the way.
Because when you're in a room with a Columbia or an RCA or a Republic or whatever label you're at.
It's really four.
This is the other guy.
It's four houses.
They own every other label.
It's just owned by this,
that, that, that.
You think you're signed to RCA
and not Columbia.
Right.
Y'all are both stupid.
You're signed to Sony.
Right, exactly.
Right, so boom.
All right, so anyway.
If you're on Rockefeller
or Rough Riders,
you're still on Universal.
You're floor 22 in the elevator, whereas floor 21.
Yep, tell me.
And the cubicles are set up the same way.
That's why I know who the hell I am.
Nah, but.
You're right, tell him.
The reality is that culture is a euphemism for black.
Because like I said, when you're in those offices and you do that.
Well, it actually depends.
No, hold on.
Let me just do the whole point.
When you're in those rooms where it's a long table, you watch all the white people who
play softballs on Sundays use the words culture and the words urban as euphemisms for black.
Because they say, this is going to be great for the urban audience.
And this is going to be great-
Rob Markman Is it inappropriate for them to say the black audience
and i want you to continue because you're on point yeah what i'm trying to say is i think
that it's been interchangeable with latinos too like when they want to be latino it's latino when
it's not sure but hip-hop is not latino no i agree it's when it's convenient when it's Latino. When it's not... Sure, but hip hop... When it's not Latino.
No, I agree.
It's when it's convenient.
When it's convenient.
Right.
And so, yeah, but hip hop was started by black people as an antithesis to white dominance
and white bullshit.
You feel me?
So when you have a bunch of white people in a boardroom situation telling you the culture
and urban youth and our urban radio
it's all euphemisms for black right
so what they're doing
I might be attacked but
started by blacks and Latinos
I might be attacked but go for it
either way but what they're doing
is they're
they're
absolutely just manipulating that aspect.
And it's not just that.
You feel me?
You got me sidetracked.
Let me just finish my shit.
Rob Markman, I got to go.
Otherwise I'm going to get... What was I talking about?
Rob Markman, I don't know.
I know you got mad Nigerian niggas rolling with you.
Rob Markman, Nah, I don't want to talk about... Nah, oh.
Let me just... Nah, let me just... I feel y'all, but let me just go, because otherwise
I'm going to get mad.
Rob Markman, I don't know.
I'm going to get mad.
I'm going to get mad. Rob Markman, I don't want to talk about Honduras. Nah, oh, let me just, nah, let me just, just don't.
I feel y'all, but let me just go, because otherwise I'll forget.
No problem.
Nah, we got to interject when we got to interject, bro.
Nah, you interject, but just like, then I'm going to lose my shit.
No problem, it's okay.
This is where we are.
We fucked up.
Nah, because it's important, because it's like, yo, like, you have white people who play softball on Sundays dictating black culture.
And they're signing artists off of what the white 14-year-olds with meme accounts tell you is black culture.
And so that's a problem.
That's a problem.
That's the root of it.
Because face tattoos and all that shit was was gang related
off the rip
you're not getting
face tattoos
unless there was
some shit behind it
you're not getting
face tattoos
for the aesthetic
so y'all are already
emulating a lifestyle
you're not about
but you are trying
to sell that
to people
and since you
the people you're
selling it to
you're a fake
selling it to
little white kids
who are the ones running the meme accounts
and the digital
real estate
that ends up shooting back up the ladder
towards the labels who don't know anything.
They end up
signing people based off of whoever
these people who fall for this lifestyle
who are falling for this.
It's just all a fucking joke
it's all a joke
it's all a joke because you have the higher ups
actually being dictated
tugged and pulled by 13 year old
white kids who have meme accounts
but that's what makes it harder for you
it does make it harder for me
not as much as you're successful
you know why because
I win every time.
Because it's the truth.
Right.
It doesn't matter what y'all are talking about.
Right.
We could pull up the list.
It's brutal.
You know how many artists have popped and only had a summer?
Mm.
Hold on.
You want to go talk boogies?
Where's your list?
Oh, shit.
You got a nigga named Boogers? The Stand With Your Crew? I love him. He's my best friend. That's hard. Boogers is my talk to Boogers. Where's your list? Shit. No? You got a nigga named Boogers
to stand with your crew?
I love him.
My best friend.
That's hard.
Boogers is my nigga.
Boogers.
Like, Boogers,
what's going on?
Nigerian.
You already sound like
you stab people.
I respect you.
I respect you.
Nah, but I'm saying like,
we got to really look at
what's going on
inside of the shit.
Mm-hmm.
Inside of the shit,
it's people who don't have any fucking clue.
And they get to be the bank for Lil Nas X.
But they don't have any clue.
And it's just, it's so pathetic and it's so sad to me because I really wish, like, I could have told Lil Nas X, like, yo, you will make way more than that
by yourself
and let's say $2 million
deep of you making that money
whatever you agreed to Columbia with
you could have charged them double
so you would have gotten
this 2 mil off of TuneCore
plus it's still popping
but what if he did do that and we don't know that
he didn't
I could almost agree with you I don don't know that? He didn't.
I could almost agree with you.
I don't need to like, he didn't. Like without knowing.
Nobody's honest with this shit. Usually I have
like inside information with this. None.
At all. I don't have,
like bro, sometimes, you know what the
inside information is? Your gut.
Right. Period.
I don't need to question my shit.
Period. Because I'm not Jr.: Because I'm not going to lie, I'm just going to be honest, Lil
remind me of Lil Wayne. Nas, obviously reminds me of Nas. And then X reminds me of DMX. And
then I looked at those three names and I was like, those jerseys should be retired.
Like, no one should never...
Like, I hate this is a DJ name.
That's such an ill perspective.
It's a DJ named Noriega.
I'm going to be honest, I hate you.
Like, I mean, there's a producer named Noriega.
That's real.
There's a producer named Noriega in Puerto Rico, too.
I also hate you.
I just want to throw that out there.
I don't know when this episode is going to come out.
But, you know, The DJ at Power 105
In New York City
DJ Nori
What the fuck is your problem?
Like why?
Like my
I fucking fought
Yeah
For this
Talk about it
Talk about it
You could have been Russell Sim
Or Russell
You didn't
You chose the E- EL off your name.
Be Russ.
I didn't even want to be
Noriega.
So I've been Nori.
And then you're going to take my name?
I've never liked you.
Just going to be honest.
I know I've seen you in Power 105.
I know how to be fake too.
I've learned how to be fake as well.
I had to learn. I know how to be fake too. I've learned how to be fake as well. Because I was like, yo.
That's what's fucked up about this shit.
I had to learn.
I had to learn.
Yo, you know what they say, right?
Because I had seven lawsuits.
They say seven laws of life, right?
They say jail.
They say this will teach you how to be a better criminal.
The music business teaches you how to be fake.
Oh, no.
Well, definitely.
That's why the longer you spend in it, the worse you pop out of it.
That's why I don't frolic in it.
I stay in my house.
We don't frolic in this shit either.
Nah, I ain't gonna lie.
Thank you so much, man.
Listen.
Wait, hold on.
This can't be the end.
Listen.
It's not the end.
Sit back down.
All right.
I'm not gonna.
I'll get to your business.
Let me tell you something.
Okay, you're fucking happy.
That's the Cuban shit, B.
No, we got...
Come on, come on.
What you want to talk about?
I'm just saying, like, I don't do this.
You feel me?
What you want to talk...
I feel like you want to get something off your chest.
I do.
I can't tell.
I mean...
You can't tell with this?
Yo, let me just tell you something.
Let me just be honest with you.
What you have done
is a blueprint.
The reason why people
not watched everything,
the reason why people
is because you're the first.
Yeah.
And when you're the first,
you ever remember on Instagram,
you're the first person to say,
I'm the first.
First comment, yeah.
But if you ever look at the comments
that people say to them,
it's horrible.
Because they say, fuck you, dick-sucking
motherfucker.
But at first, being the first
was the good shit.
But this is what happened. So this is the reason
why. Because I looked at everything.
I looked at
everything and I was like,
yo, you know what?
I think he doesn't understand
because this is what I feel.
I feel like you accept being hated
to a certain extent,
but you don't really want to.
But the thing is because
you're so new at what you're doing
is it comes with the territory.
Par for the course.
It's fucked up,
but it's going to be another
rest that comes.
Hit me out.
It's going to be another rest that comes.
And then by the third or fourth rest,
you're going to be like,
oh shit.
What I received, what you received,
was so light compared to what they're going through.
Oh, shit.
Because they might have more success than you
or even just as much success than you,
but they're going to have so much more hate.
Because you were the first one.
It's like Jesus is nothing without Judas.
Yeah.
So you have, like,
Jesus' story wouldn't even be ill without Judas.
I don't know if I'm getting too deep.
No, no, no, hold on.
Can I say, no, no, no.
Hold on.
You listening for the church?
No, no, can I say something?
Yeah, yeah, yeah.
Yeah.
One of the greatest Nipsey verses ever is on, if you got the marathon, it was I don't
give a fuck.
Now, if you had to wait to catch on them later, then the song was called Bigger Than Life.
But I don't want your help.
Just let me suffer through this.
The world would not know Jesus Christ if there was never Judas. Yeah, I didn't even know that.
And the knife that's in my back could be the truth that introduces.
Wow.
And the distance in between us is the proof of my conclusions.
Right.
I knew that from five or six lessons.
No, but to say the world would not know Jesus Christ if there was never Judas,
and the knife that's in my back could be the truth that introduced us.
Right.
That's fucking, like, all that, that explains his whole death is shit.
Who did he get killed by?
One of his.
His homie, Judas.
So, the world would not know Jesus Christ, Nipsey, if there was never Judas.
And the knife that's in my back, meaning I got stabbed by my own people, could be the truth that introduced us.
Because once he got stabbed in the back by Judas, the world is now introducing Nipsey Hussle.
I'm telling you.
He's become Jesus.
And now if you want to go deeper, Jesus died at 33, Nipsey 33.
That's a whole different thing.
I believe that too. I'm a whole different thing. I believe that too.
I'm a conspiracy theorist.
I believe that.
I'm all the way there, bro.
I got a target on my body for a reason.
That's a real thing.
So that's the reason why me, to you, to you, I feel like as great as you are as an artist,
and you're going to continue to be great as an artist.
Thank you.
Your actual gift is being a businessman.
Yeah. So you have to open gift is being a businessman. Yeah.
So you have to open
a business
not to give you
any business.
You made a lot
more money than me.
Trust me.
Just listen.
I didn't give you
any business
but the thing is
people will follow you.
People will follow
that format.
So the thing is
to make your artist
to make your artist
those next guys.
So now
so you become Rockefeller.
But that's the crazy thing, the balance that I'm dealing with is, number one, I don't want
to be too early trying to do that.
You're already.
It's too late.
It's not too late.
No, no.
No, it's too late.
You're already too early.
You're already the new tech line of our generation. That's fucking ill. You're already too early. You're already the new tech of our generation.
That's fucking
ill.
You're already
I just don't want to
like I want to make
sure that I got
like I got me
covered and I'm
kind of like there
like I'm talking
like when I'm 30
I'm 26.
When I'm 30
for sure 35
but like I'm not
going to do that
to you as an
artist like I'm
not about a split
time.
I didn't do that
either.
You feel me like
I'm not about to tell you yo I want to sign I didn't do that either. Rob Markman, You feel me? I'm not about to tell you, yo,
I want to sign you. There's been a lot of artists that I fuck with early on and I help,
but I don't want anything from it. That's not why I was doing it. It was for the game,
once again, not the point. So when I'm 30, 35, yeah, maybe I'll be like, you know what?
Yo, pull up. We'll make a whole album, whatever it is, but that's just not where I'm at right now.
Rob Markman, But I'm going to end it with this because I know you wanted to produce
an album for Ross.
I know you wanted to produce an album for Ross.
Ross is a phenomenal fucking album.
Rob Markman, That's a crazy shit.
Rob Markman, Which would be phenomenal.
I kept listening to your beats and I kept listening to Rolf's cadences and all that.
But the thing is, in hip hop, we don't owe nobody nothing,
but we owe somebody everything.
You owe me nothing,
I owe you nothing,
but we owe each other everything.
Isn't that fucked?
That's what fucks me up.
That's what fucks me up.
I can't charge none of these old niggas that be asking me for verses right now.
Hold on.
I can't charge this nigga shit.
I've never charged anyone for a verse.
I've just got it.
I've never charged anyone for a verse, and I never would.
I'm giving you, I've been charging niggas for verses.
And I never would.
You know why?
Because-
But now the drink chance to work, I'm free 99.
You know what it is?
For anybody who would catch me.
No, but you know what it is?
If you would catch me, I can't charge you.
My perspective on that is that I have never charged anyone for a verse, and I never would
because my perspective is that if I feel like I got to charge you for a verse, I shouldn't
be doing the verse.
So I only do verses for people that I fuck with.
I know I'm going to sound ill on.
It represents myself correctly, sonically, and artist-wise, and I'll do it.
But that's the financial freedom of having a tune cord that pays out every week.
I've been able to turn down good bags because they were bad looks.
But when you're broke, a good bag is a good look.
You feel me?
That was hard.
Can we make some noise for that guy?
Hey!
Nah, nah.
One more, one more.
But that's beautiful right there.
Thank you. No worries for that. No worries for that. One more, one more.
But that's beautiful right there.
Because Fat Joe told me that one time.
Fat Joe said, I'm looking at Fat Joe, and he said, damn, Norian.
I said, what's up?
He said, everybody give me so many free verses, I can't even charge anybody a verse.
And I was like,
fuck, why did you tell me that?
Yeah, because when you do them
like that,
you can't expect it.
But, like,
it's fucking,
that's what it's about, though.
It's about doing shit
for the love of the game.
And I feel like,
I feel like when you,
when you detach
from expecting something,
like,
put it like this.
Because you get like $250,000 a show.
That's what I'm hearing. Something like that.
You got to relax.
He said it on his records. I'll be honest.
I listen. I'm a hearse.
Put it like this, right? If you,
if people only pull up on you if there's a check involved,
it just lets you know how they feel about you.
You are not you. You are a check.
Rob Markman, It's real.
Rob Markman, You're a monetary movement.
Yeah, you're no different than a prostitute. You're just a sonic prostitute. I'm using
you for the beat. Because when you pull up with a bitch, yo, where's the pussy at? You
pull up with the producer, who your only fucking way, because he is 50K, where's the pussy at? You pull up with the producer, who you're only fucking with because he has 50K.
Yo, where's the beat at?
Same shit.
Pop it open.
Pause.
But that's what it is.
You know what I mean?
So that's never going to be the realist chemistry.
You're never going to get the best type of music.
So I just feel like my career and everything is based off of me playing for the love of the game.
Me playing because I like to make music.
So much to the fact that I think I can do it.
And so I do it.
So you don't need.
Yeah, but regardless.
I did at first.
At first, I did.
And everybody can't be a producer rapper because a lot of these niggas is trash out here.
No, they are.
Nah, yeah, they are.
But you know what?
They actually could be.
Hold on.
But like, I don't know.
Some of these niggas are horrible. You heard? Nah, they are. You heard a lot of rap? Hold on. Hold on. Nah, yeah, they are, but you know what? They actually could be. Hold on, but like, I don't know, but hold on.
You heard your ass rap?
Hold on, hold on.
Nah, but see?
You see?
You see what's fucked up?
I'm fucking with your ass.
I'm fucking with your ass.
You see what's fucked up?
And I agree.
But at the same time, I disagree.
Nah, because I disagree because the reality is that,
that, yo, you're not ill or you're not fired,
you don't have talent.
That's too much of a
locked into the present day
definitive moment statement.
You think that tomorrow
doesn't exist.
What if I'm better by tomorrow?
All of a sudden,
your statement doesn't make any sense.
Because if someone told me
that I was shit
at making beats at 14
and I believe
and I internalize their opinion,
then I wouldn't be sitting here
talking to you.
Goddamn, make some noise for that, goddamn. I don't be sitting here Talking to you God damn Make some noise for that
God damn
I don't think there's
No more cameras left
We gotta take a picture
And you can hang out with us
Why?
I'm like getting into my
I'm like getting into my
No
Why can't we keep talking?
I wanna keep talking
But I gotta take 17 pictures
And we gotta take 18 pictures
And we gotta take pictures
And we can talk after that
Then we can read.
And then we can read.
Let's go.
Yo, man, let me tell you something.
Your spirit is fucking so, so fucking.
The second we pull it up.
So fucking.
Nah, man.
Fuck it.
Nah, man.
Fuck that.
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