Drink Champs - Episode 241 w/ Pharrell
Episode Date: December 18, 2020N.O.R.E. & DJ EFN are the Drink Champs. In this episode the guys chop it up with the legendary Pharrell Williams. This episode is a full circle moment in Drink Champs history as Pharrell and N.O.R....E created one of Hip-Hop’s most iconic songs “Superthug”. The song was produced by The Neptunes (Pharrell Williams & Chad Hugo) and appeared on the platinum selling debut solo album “N.O.R.E.”. In this episode, N.O.R.E. & Pharrell share how “Superthug” was created and how their chemistry would lead to more hit records throughout the years. Pharrell also talks Hip-Hop, fashion, politics and religion. And shares stories about Prince, Michael Jackson and the one and only Madonna.Pharrell shares stories of working with Snoop Dogg, Justin Timberlake and fashion designer Nigo (Creator of BAPE).Fam-Lay also joins the conversation!Make some noise!!!Listen and subscribe at http://www.drinkchamps.com Follow Drink Champs:http://www.instagram.com/drinkchampshttp://www.twitter.com/drinkchampshttp://www.facebook.com/drinkchamps DJ EFNhttp://www.crazyhood.comhttp://www.instagram.com/whoscrazyhttp://www.twitter.com/djefnhttp://www.facebook.com/crazyhoodproductions N.O.R.E.http://www.instagram.com/therealnoreagahttp://www.twitter.com/noreaga Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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And it's Drink Champs' motherfucking podcast, man.
He's a legendary Queens rapper.
Hey, hey, secretary, this your boy N.O.R.E.
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Together, they drink it up with some of the biggest players.
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And your number one source for drunk facts.
It's Drink Champs motherfucking podcast.
Where every day is New Year's Eve.
It's time for Drink Champs motherfucking podcast where every day is New Year's Eve. It's time for
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Drink up,
motherfucker.
What it good be?
Hopefully it's what
it should be.
This is your boy N-O-R-E.
What up?
It's DJ E-F-N.
And this is military
crazy rock.
I don't know why
I keep saying that.
Happy hour.
Drink Champs
motherfucking happy hour.
Make some noise.
Now, when we started this show,
we said we wanted to do legends only.
So this brother that's standing in front of me,
for me, is the best producer of all times.
All times.
I'm talking about,
this is our Quincy Jones. I see him see music. I see him come into a session and just say, yo, and just change it. And just the session become turquoise or
purple. And it just changed. The man has, he's a producer.
There's people that make beats,
and there's people that produce.
This is the producer's producer.
Then he's verged on into being an artist,
and he conquered that.
And he can work from anybody to N-O-R-E to Madonna
and make it make sense.
The man is like Jesus.
He walks on water and I don't see the pillowcases go.
In case you don't know who I'm talking about, I'm talking about the incredible, the impeccable Pharrell motherfucking Williams.
Now, I purposely didn't look at you
when I was saying that
because I know how humble you are.
You know, I've known you for 20 years.
I know how humble you are.
But you are, to certain people,
fuck it to certain people,
you are, to me,
the best producer of all time.
Like, I mean, I've worked with everyone.
This is me, me and my career.
You're the best producer I've ever worked with.
Well, first of all, let me just say that I,
you guys can hear me?
Yeah, yeah, yeah.
Okay.
I'm wearing my mask because I got 19 kids.
Come on, hear that.
And my parents are approaching 70, so.
Right.
You know, we all tested it but right
i'm just wearing my mask my wife tapped me everybody said we just said let's do it that's
how important you are for us we still got things to do back there that's right that's how important
you are to us but so for us being that you're not going to drink ace of spades are you not going to
drink it because you know jay-z personally asked, would I get you high and get you juice up with your Ace of Spades?
So if you're not, can you pick which bottle I should drink?
Why not the pink one?
I already knew it, goddammit.
I already knew it, goddammit.
But go ahead.
Okay, so I wanted to say first and foremost,
congratulations on, you know, the continuation of your career.
Yes, thank you.
And when I say continuation, I mean we're all pluralist.
And somehow when you're in the music industry,
they convince you to only focus on one thing because they feel like, you know,
they only want you to pay attention to their interest.
And eventually, you know, the people in
senior leadership positions of
these companies recognize
that these other potential
revenue streams for these artists could also
be, you know,
contributors to the marketing
to their partnership.
But you saw this early. You were on
this early. remember when you
were talking to me about it
like yeah you know
I'm thinking about
going into this thing
like I got this idea
I got this concept
I used to always have a camera
I didn't know why
I used to always have a camera
so that was like the pre thing
my point is
you were one of the first
to do that
and
and
and
you stayed focused
until
you realized
exactly how you could like you know grow the audience and monetize it.
And I think that's beautiful.
And I want to also say that I am grateful that you would even, you know, that you even would want to have me on here.
Come on, you crazy?
Come on, man.
You guys talk about things.
We're too humble, right, man?
No, because I feel like, y'all, you know, you bring
interesting guests on here who really
say things that
sometimes shock people, sometimes
enlighten people, and I feel like
you know, I've always been like that
about myself. I don't really find myself
interesting. I'm always interested in the people
I can collaborate with. So I've always
felt like I would always be like a boring
interview. I would like be like a boring interview.
I would like to tell you, you're wrong.
I would like to tell you, you're wrong.
You know what I'm saying?
I'm just saying thank you.
Let's take it from the beginning, though, right?
Thank you.
In the beginning, that's when I Googled you, which I, you know, you're a person I shouldn't
have to Google, but I wanted to do my research thoroughly.
So it said early 90s.
Now, when they say early 90s, what do they mean?
Like, you and Chad hooked up in school, correct?
Yeah.
Yeah, we were in high school.
Started making music then.
We met when we were, like, 12.
Started making music when we were, like, 15, 16.
We got discovered when we were in high school.
And so once we got out of high school um
you know we went straight in with teddy and uh teddy riley for people yeah teddy riley you know
he did you know the dangerous out he did a lot of songs on a dangerous album with michael i mean he's
teddy is a legend yeah um it takes two i mean. Yeah, the show with Doug E. Fresh and Slick Rick.
Classics.
Yeah, yeah, yeah.
Guy, Blackstreet.
I could just keep going on with this guy.
The guy did Johnny Kim's Just Got Paid.
You want us to open up your wine?
Or you want some Ace of Pays?
Whatever you want.
It's whatever you want.
We live in your world, brother.
You want some swan tequila?
You want some micheladas?
You know what?
I'm going to go with the Sancerre.
Go with the Sancerre? Okay, all right. Cool. We don't to go with the Sencer. Go with the Sencer? Okay, alright.
Cool, we don't know how to open that, but we'll figure it out.
Okay, so. I'm going to go
with the Sencer. So when they say
early 90s, our first thing that
we ever did was
Tonight's Tonight for Black
Street. Whoa.
And then that was
written by Tammy Lucas.
Who was on Superthug?
Yes.
That's the same one?
Yes, yes, yes, yes.
She's the reason why Teddy paid attention to us, by the way.
Get out of here.
She went to Teddy and was like, yo, you got to pay attention to these guys.
Wow.
Yeah.
The rumor is that you guys ghost produced Rum Shaker.
That's the rumor. The truth is my first time meeting Teddy, it was like 11 o'clock at night which this is when i first
realized that like people in the music industry are vampires right people talk to me about being
a vampire these guys are vampires they literally wake up in the evening and the session doesn't
start until 11 sometimes two o'clock in the morning and then they go until you know it's
like eight o'clock in the morning you leave in the studio you listening to what you just did you know i'm saying that was a that was a new world to me
that's that's when teddy showed me like there was a nocturnal world of creativity i never knew that
right we we worked like we went to work right we work in the daytime and shit and that's on purpose
that they would work that way yeah yeah but it's it's a very real thing. Thank you good brother And then um, so I put a record. I don't know if you answered that or not. Yeah, yeah
Tonight's tonight
No, no, no, no, no, no, okay tonight's tonight and I'm saying but but before tonight's tonight my first time meeting Teddy
He was working on rum shaker. It was like a lesson at night
So I want to do is zoom, zoom, zoom.
Yeah, yeah.
They had everything.
Akeel had put his verse down.
Markel had his verse down.
And Teddy was like, yo, I heard you rap.
I was like, yeah.
He was like, can you write my verse for me?
I was like, all right, cool.
Rap your verse or write my verse?
Write, write.
Oh, okay, okay.
Yeah, he said, can you write my verse for me?
So I went in and like, I don't know, you know, 30, 40 minutes.
Let's be clear, this is breaking news for us.
That's a classic record.
Because I don't think no one ever confirmed or denied this story.
So the rumor was you made the beat.
So that's where the concept, okay.
Yeah, people mistake that.
But no, I could never, I could have never made that beat.
That beat was like, that beat transcended genres to me.
You know, we don't know if you know, our show is about saluting our brothers, so we want to salute you.
Salute you, my brother, because you know what?
Cheers, my bro.
You are a motherfucking vampire.
You are the vibe.
You did all this.
We love you, bro.
So you wrote Teddy's verse.
Let's take it from there.
Boom.
Then what happened?
On a classic record.
Classic.
That still to this day bumps.
And then now this is your,
because was you a producer or artist first?
That was my next one.
Well, we were just like,
we considered ourselves self-contained artists.
You know what I'm saying?
You can do it all.
Listen, you know what I love?
This is like so like,
this is like so thug, super thug.
Barbershop shit.
People got on masks and people smoking weed.
What if you can't have on masks if you're smoking or drinking?
We're contained.
We're definitely here.
By the way, am I the only weirdo who's ever worn a mask?
So far, it's okay.
It's okay.
It's okay.
It's okay.
It's okay. We're your family. Listen, man. Did you drink that with the mask on So far, it's okay. It's okay. It's okay. It's okay. It's okay.
We're your family.
Listen, man.
Did you drink that
with the mask on?
No, no, no.
I didn't know it.
I was like,
damn, he's a ninja.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
So was that your first time?
Like, because I know
I'm bouncing all over the place,
but, you know,
I've had sessions
with you for 20 years,
and I've walked into
sessions sometimes where you're working with an artist, with you for 20 years, and I've walked into sessions
sometimes where you're working
with an artist,
and you would have
a complete record for them.
Yeah.
And I just never knew that.
I didn't know,
I know that sounds
a little ghetto, new,
but I didn't know
that people would present
records like that.
I think that was
the first experience
I ever saw,
like where you was like,
oh, you was like Usher
or Justin Timberlake or something. Like demoing the record. And it would be you do the whole experience I ever saw, like, where you was like Usher or Justin Timberlake or something.
Like demoing the record.
And it would be you do the whole.
I didn't know that that's what you did at the time.
Like, it blew me away.
I think it was in South Beach Studios, the Marlin Studios one time.
Yes, sir.
Yes, sir.
And you were just playing me records.
And I was sitting back like, holy shit, I didn't know that's what you did.
Well, you know, it's interesting that you say that because when you say South Beach, you take me back to when we made Nothing.
That's right.
And you were kind enough.
Because I knew that beat, the original beat, was not good enough.
Right.
And they were kind of like, I think even Chris was like, what you talking about?
Right. Like, what do you mean?
Like, it's cool.
And I was like, no, no, no.
Come on, let's just.
So there's another beat to Nothing?
Wait, there's another beat to Nothing?
All right, I'm going to tell you my side and you tell me yours.
It's going to be a little long story,
but just stick with me.
I had just,
Ja Rule lived next door to me at the time.
Ja Rule's driving Maybachs,
he's driving all this crazy,
I'm good, but I'm not Ja Rule good.
So I go do a Ja Rule record,
like a bozo.
And Leo Combs comes to the studio.
I don't know if you know this part.
I don't know if you know this part.
But Leo Combs comes to the studio, and he has the Ja Rule video.
And he plays it, and it's me with my boys running around with Lamborghinis
and, you know, just all this fancy, rich shit.
And he goes to me, how do you like it?
And I go, I love it.
And my boy's like, he love it.
And then Leo says, it's popcorn.
And I had never looked at popcorn as a bad thing in my life.
He said, it's popcorn.
And I was like, what?
But he meant pop.
Pop music.
He said, I want to tell you a story, Nori.
So he said, if I cut you, what would you bleed?
So I said, I would bleed blood.
And he said, now ask me the same question.
So I said, if I cut you, what would you bleed?
Leo Ocon said, run DMC, sucker MC.
So I looked at him.
I was like, damn, that's a fucking great answer.
Why did I say that?
So he says to me, I'm going to ask you this one more time. so I looked at him and was like, damn, that's a fucking great answer. Why did I say that?
So he says to me,
I'm going to ask you this one more time.
As your solo career,
if I cut you,
what would you bleed?
I said, super thug.
And he said, exactly.
Pharrell's in Virginia waiting for you.
Go out there.
And he had already set up a session with you,
so I went to Virginia. And you remember, the original was,
are you dudes really ready to ride?
Are you dudes wanna come inside?
Are you, this is you, ready to ride?
Are you dudes ready to ride?
So, What You Wanna Do?
Bigger than nothing.
It was a whole different beat.
It was a whole different beat
and there was a whole different intro to that.
And you told me to study the Jungle Brothers.
You remember that?
Yes, yes.
He was like,
it was Uncle Sam,
Mike G,
say what,
that joined the slam
with his manager Chris
that joined the slam.
5,000.
Boom and watch.
Sound system.
State of the art.
Now listen to nothing.
In her heart,
pop beat.
Say what,
that nigga's the man
with his manager Chris
and the label to jam.
Still flossing.
So on your watch.
You ain't you dudes hurry grind me. Remember, remember? You know what I'm sayin'?
Let's make some noise for Grimey!
Let me tell you some funny shit.
Let me make some noise for the Jungle Bros.
Word up, word up.
I don't like hogging this conversation.
I don't hogging this.
But you know what the first one you gave me before that,
it was, he was like, yo,
listen to Vanilla Ice, Ice, Ice Baby.
You remember that? You know what that was? Holla back, youngin'. to Vanilla Ice, Ice, Ice Baby. You remember that?
You know what that was?
Holla back, youngin'.
Woo, woo.
I couldn't do it.
You gave me that first.
I said, no, I can't.
I can't fuck with Vanilla Ice.
So if you listen to the fads,
holla back, youngin'.
Woo, woo.
It's Ice, Ice Baby.
Look, rolling.
Go do this.
I'm sorry.
You know, Dad,
too much secrets, goddamn it.
Let me tell you.
But, all right, so let's bring it I'm sorry, Eagles, I have too much secrets, goddamn it. But, um, all right,
so let's bring it back, right?
Okay, yeah,
we fast-forwarded a little bit.
But you said the Marlins.
Right, the Marlins.
Yeah.
So let's get back to you
writing all these movies
because at first,
like, I just thought
you was a hip-hop producer.
I didn't realize
how super talented you was.
Like, when you deliver
these records to these people,
these people,
you're giving them a piece of your soul like how did you develop that is that producing
producing or is that i think we were just finding our way you know what i'm saying i think i think
for us more than anything else it was more like you know um we we were like man man, we from Virginia.
We don't know how long this is going to last.
Like, yo, take that opportunity
and like really, really excavate
as much as you can out of it.
You know, excavate all the opportunity
out of it that you can.
It's like, yo, I'm working with guys out of New York.
I'm in Virginia.
Like, you know, there's no Def Jam in Norfolk.
There's no like RCA in Virginia like you know there's no Def Jam in in Norfolk there's no like RCA in Virginia
Beach like or who was like Mad Skills was one of the few that had come out yeah but he was but he
was up the road so we wasn't really around him like that because y'all Virginia Beach right yeah
we Virginia Beach we love him that's our brother but like you know that was like up the road you
know that that Richmond Mads was it wasn't Maryland or D.C.,
but it might as well have been in terms of distance.
Like, you would drive to Hampton, you'd drive to Newport News,
but Richmond was, like, that was out there.
Is Virginia, like, the beginning of the South?
No.
Because Baltimore is not the South.
Maryland is not the South.
Then is the South starts in Virginia?
So Maryland is the South. Baltimore is the South. Because it's Virginia. Baltimore is not the South. No, it's the South. Then is the South starts in Virginia? So Maryland is the South.
Baltimore is the South.
No, because it's Virginia.
Baltimore is not the South.
No, I mean, technically it is.
Yeah.
Really?
Yeah.
My 43 years on this earth means nothing.
I've never thought of Baltimore as being the South.
I mean, I don't know if people in Baltimore consider themselves the South.
Yeah, but that's the South.
Even in football, it's not the South.
It's the Eastern football, right?
Sonny, look up.
Okay, Eastern.
It's the East, yeah.
But it's the South.
It's like,
it's not New York.
It's like,
DMV, we're like the South.
We listen, you know,
we all listen to Go-Go.
Wait, so DC is considered
the South too?
I mean, it's like...
Yo, my child is all
fucked up right now.
You could say,
you could say it's up North
from us.
Right.
But it's South of New York.
New York feels like
north to us.
Right.
Up north is the tri-state area.
I'm saying D.C. still is the east coast.
I mean, we're all on the east coast.
Okay, kid, this is messing me up.
I think what you're thinking, the tri-state area,
is what is the real northeast.
That's it? That's all we got?
We got New York, New Jersey, and Philly? That's it. That's all we got. We got New York,
New Jersey, and Philly.
That's pretty much
Northeast to us.
Wow.
I thought Maryland was us.
I thought Baltimore was us.
Nah, Baltimore, nah.
That's like,
look how they, look,
that's a whole other world.
The way they dress,
the way they talk, everything.
That's not...
You know, Philly's another world,
but it's still a part of us.
Philly is. Philly's still a part of us. But by the way, that's why. That's not... You know, Philly's another world, but it's still a part of us. Philly is.
Philly's still a part of us.
But by the way,
that's why they're part of the tri-state.
Right.
You feel me?
Like, once you get outside of the tri-state,
like, you know, you get to that,
you know, you start to get into
them different kind of draws,
southern draws,
and you know what I'm saying?
The way they dress different,
and the fact that
First of all
I think Philly is probably
Philly is where
MCs are born
They just grow
Boxers and MCs
Come from Philly
My goodness
You know what I'm saying
And the music there
The musicality there
Is unbelievable
You know what I'm saying
But once
As soon as you get
Outside of that
You hit that DC
You know
Go go
I see people F fishing in the club.
Yeah.
Yeah.
Bait.
Crazy, crazy shit.
That's that bait song.
So you consider yourself a South producer?
Yes.
Yes.
But, you know, if I'm going to say, like, where it came from first, right off the cuff,
and I don't want nobody to get mad at me because my Maryland folks was mad at me when I said something about go-go,
and I didn't really mean it that way.
This is because I was only really thinking
about Baltimore at the time.
But, you know, when I think about, like,
music coming out of the South,
I'm going to say Atlanta and Miami to me.
Really?
Atlanta and Miami made a lot of noise.
Influenced you?
What from these areas influenced you?
Well, first of all, I mean, in the 80s,
like, the Miami bass was, like, everything.
Right.
You know what I'm saying?
Like, the Gucci Crews, the MC Shidey, stuff like that.
Yeah, man.
That was, like, so powerful.
He a big man.
Way to claim Miami.
Holy shit.
Hey, man.
You made him?
He loves bringing up Miami.
Got to get a lot of these things.
Don't blow my mind.
Yeah.
Wow.
Okay.
All right.
So, bouncing around, right?
Marco. The nerves
Yes, sir
Alright, what is the difference from the nerves
And the Neptunes?
So, N.E.R.D. was created because
For a very long time
We were trying as artists
As the Neptunes to get a deal
But that never happened
Because I was just way too out there
And too crazy and and time
wasn't ready for me and i wasn't ready for time um um and so the context just never made sense
but then you know just started like my influence being out there more like with the way i dress and
you know just like you know like swagging and like saucing on other people's records and shit it the market
started to warm up and pretty much the gatekeepers the A&Rs had to it had to be their idea first
when I was presenting and it was like remember like I'll never forget your manager rest in peace
love uh baby Chris man I'll never forget like one day I was like rapping so long just kind of you
know because at the time I could also like freestyle and shit
And I was freestyling and then they could like picked up the phone call like while I was still rapping and
I
Was just so full of myself at the time. I didn't give a shit. I just kept rapping or whatever
Like Rob Walker tell you that that was a very funny story because Chris was like yo, yo, hold on a second
I'm still rapping and shit. He walk out and take a call and come back.
Like, you know, Chris
was real like that.
But it was
one of those things where
like, it just wasn't
that time. So by the time
we met Khalees
and then we put our album out over
at Virgin,
you know, Keith Keith Woods at the time.
Janet Jackson was in that label at the time, right?
Yeah, Janet Jackson, Lenny Kravitz, and a lot of great rock acts were there.
And that's, so it's like after we did the Khalees album, and she came out, and she was a success.
We felt like, they felt like,
you know,
well, what about you guys?
Why don't you guys make a record?
And I was like,
well, I don't want to make a record called The Neptunes.
At this point,
we're known as production.
Like, we need to be something else.
And that's when
No One Ever Really Dies
was born,
which was N-E-R-D.
But you thought,
to a certain extent,
you thought that was capping
like calling yourself nerds
because you're really not a nerd.
No, but I,
but if you think about it,
right,
it's an acronym, which is No One Ever Really Dies. Do you know of Revenge of the Nerds. But if you think about it, right, it's an acronym,
which is no one ever really dies.
You know Revenge of the Nerds?
Those guys were horned dorks.
Yes.
They were horny dudes, bro.
Yeah.
That's what I think of, you know.
I'm sorry, but...
You think of horny nerds?
But here's the thing.
Here's the thing.
We grew up in the 90s, right?
We grew up in the 80s and the 90s
where the nerds ended up... They were nerds in school, but they ended up, like, in the 90s, right? We grew up in the 80s and the 90s where the nerds ended up,
they were nerds in school,
but they ended up like driving the BMWs and the Mercedes, you know,
and getting the great.
Silicon Valley.
That's all the nerds from the 80s and the 90s.
So we thought that that was super cool.
Every time that comes on,
I think it's a beat about to drop.
Yeah.
Because there's a note, it goes boom.
That's how you know he's a producer.
Look at that. You got to make a beat out of it. You can sample it if you boom. That's how you know he's a producer. Look at that.
He's trying to make a beat out of you.
You can sample it if you want.
He's trying to make a beat out of the AC.
I want to get back to you for a bit because I know you're humble and I respect that.
But you need to be giving your flowers. You're actually, if not the best, which I say you are,
but the way Quincy Jones put melodies together
and put projects together, you're Quincy Jones of rap.
Can you accept that?
I cannot.
Oh, my God.
Wow.
You're going to get a shot or something.
And you also, you also, you also.
Let's take a shot of your swan shit.
Come on, let's go.
Let's take a shot of that.
What is it called?
It doesn't matter.
Take a shot of it.
It's called Purple Rain.
Purple Rain.
God damn it.
God damn it.
Oh, you got shot glasses.
Okay, give me some of that.
Yeah, Purple Rain.
It's not a shot.
It's more of a sip.
Okay.
But we're going to take a shot today.
God damn it. You got a glass? Look at going to take a shot today. God damn it.
You got a glass?
Look at EFN.
He already ready.
God damn it.
Give me a shot of that, too.
Okay, please.
Are you going to take double shots?
I said I'm going to take double shots.
Double shots.
It's a special occasion.
Oh, shit.
Big boy from OutKast just texted me.
That's crazy.
We got Goody Mob on Monday.
I'm so glad you're here.
I'm going to take a shot.
Wow, okay. I'm so glad. I'm so glad you're here.
And don't think I'm forgetting my subject.
Okay.
You...
Well, look, so let me take my mask off for this.
Lord forgive me. I'm not supposed to be doing this.
You gonna take a shot, though?
I'm gonna wipe. I'm gonna get crazy.
No, of course. I'll take my shot off just to say this.
Salute. Salute.
You know...
Cheers.
What's the name of this? Purple this. Salute. You know, cheers.
What's the name of this? Purple Rain.
Purple Rain.
Is that strong?
See if it goes better.
Prince immediately texted me as soon as I took that.
That's good.
So, when you first introduced me, you said super kind things, but you also included Jesus.
Right.
And I just want to be clear, like like for anybody that does believe or people who are
atheists or whatever
God is the absolute greatest I could never ever be
compared and I knew
it was I knew you were being colorful
I knew you were being poetic
I was trying to do a parable
of course but I just have to
humble myself in that moment to just be like
yo God is the
greatest you got a show about God on Netflix right I just have to humble myself in that moment to just be like, yo, God is the greatest.
Wow.
You got a show about God on Netflix, right?
Well, my uncle does called, yeah, Voices of Fire.
Okay.
What is this about?
Let's break that down.
So that is my uncle.
And then I want to get back to giving it up to the God.
Okay.
Okay.
So, you know, my uncle was a child prodigy and, uh, playing piano. And he was a, is a renowned, um, on the gospel
world. He was a renowned, uh, organist and pianist. They played for a lot of churches.
And at some point, you know, it was his calling to also become a pastor and he became a bishop.
And I just thought, man, if he has all of that talent and was known previously as being
this great, you know, musician, that his choir needed to be amazing. And Hampton Roads has so
much talent that we wanted to make sure that we gave them a platform to build the, you know,
a great choir that pulled from all of, you know, Newport News, Hampton,
Newport News, Hampton, Norfolk, Virginia Beach, Portsmouth, Chesapeake, Suffolk,
to pull them all in to get the best people who could arguably all sing lead if they wanted to,
but have to work within the confines of being a choir and not being the one
to sing the lead.
So being so good
that you're able to be humble
and can be part of something
bigger than yourself.
So that was Voices of Fire.
Goddamn, make some noise
for Voices of Fire.
Thank you.
That's a beautiful thing.
So I want to go back
to this thing.
Okay, go.
God is the greatest, man.
Goddamn, God is the greatest.
And I'm not perfect i'm not sinless right but i i know when i look over like i used to say it on my like like a lot
of a lot of my career i was like man why me like how did i get here and i know you've questioned
and i'm sure you have as well but the key is is because I think I think the universe
puts us in this position because they because it knows that we are going to give back it knows that
we are going to take our experiences and share the codes with our other brothers and sisters
and that's the reason why you know maybe somebody else might not have wanted to share the
codes and you know that in the music industry where you see some people doing well other people
not and it's only until you start feeling lucky that someone pulls you to the side and gives you
the code like why should we feel lucky this brand javinci positive energy positive javinci sometimes
positive energy for you kicking that positive she got you going baby why why why should we feel
lucky that our brother or our sister Is sharing the codes
That's something wrong with the culture
You know what I'm saying
So for me I know it's my duty
I know I'm not just having these experiences
Because my own glorification
Or my own enjoyment
Is because I'm meant to share the codes
I'm going to get another shot of Purple Rain
And we just got to continue to do that
We got to share the codes man
Share those goddamn codes I'm going to get another shot of Purple Rain. And we just got to continue to do that. We got to share the codes, man.
Share those goddamn codes.
So I want another shot of Purple Rain, goddamn it. I don't know what it is.
I'm not even going to ask what it is.
No, it has tequila in there, but there's a natural flower that turns it purple.
Not purple.
I'm bouncing around a little bit.
Now, we got the human race
Yes sir
They got skin cream too
Is that called human race as well?
Yeah so this
Sneakers, apparel
God damn it
Human race
And then skin care
By the way
We got a box for you
We got a box for you
God damn it
Can we bring it out?
Bring it out
Me and my wife
You remember my wife right there Yes yes We're going to give you some skin care God damn it We? Let's bring it out. Bring it out, goddammit. Okay. Okay. Me and my wife, you remember my wife right there?
Yes, yes, yes.
We're gonna use some skin care, goddammit.
We gon' do it.
Wow.
Looks beautiful.
Yeah, film it.
Okay, okay.
Can you open it so I know?
I want you to open it.
Okay, all right, cool.
Just so you can.
I'm not a good opener. Can I knock something over? Yeah, no. No. Yeah, I'm not a good it. Oh, okay. All right, cool. Just so you can.
I'm not a good opener.
Can I knock something over?
Yeah, no.
Yeah, I'm not a good opener.
Oh, yeah, give him his gift.
We got some gifts, too.
We're Sonny D. We got some gifts for you, too, goddamn it.
Holy shit.
All right, I can take the tape off, right?
Yeah, yeah, yeah.
All right, cool.
All right.
Boom.
All right, now.
Come on, you got the camera zoomed in on it?
Come on, now. This for you, brother. All right, thank you, bro. Come on, you got the canvas on there, on there?
Come on now.
This for you, brother.
Thank you, brother.
Thank you, thank you.
This is too fly, you know what I'm saying?
This is double boxed, you know what I'm saying?
Come on.
Okay.
Well, help me out.
Which way, this way?
Go ahead, Lee.
You're Dominican.
Dominican is not open-ended.
Give it to them.
Human race, make some noise!
Whatever it is, it looks beautiful.
Good.
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That's me?
Yeah, and this is up right here, too, as well.
Man, look, there's another box.
It's like the Russian thing.
The Kapolino.
Hey, look at that.
Y'all focusing on that?
Yo.
Woo!
Yeah.
Holy shit.
This is so elegant.
This is like, I feel like I'm opening the GQ box.
The Ewings. Kapolino. Thank I'm opening the GQ box. The Ewings.
Thank you.
And the deck.
Give that to me.
So here's the thing.
So this right here.
Oh.
Take this out.
This was made in Japan.
This is this right here.
And then this right here shows you like where to put it.
This goes in your room.
So that's your rice powder cleanser.
This is your exfoliator
that has an AHA glycolic
acid in it. And it also
has the lotus enzyme in there.
And that helps like exfoliate.
And then it's the humidifying cream
which also has a snow mushroom in it
which locks in moisture.
This is what's gonna go in y'all's bathroom, sis.
God damn it! God damn it!
Make some noise for us!
We like getting a massage!
For no reason! Come on, goddamnit!
Yeah, come on, Mr. Lee, put it back together neatly, please.
I want it in my car. Come on!
Ah, come on, this is...
Oh, let me take my strap. Let me take my strap.
Yo, did you hit your purple ring?
Oh, yeah, and a Super Thug OG shirt.
Goddamnit.
You know what, we gotta go. I'm sorry, man.
We love you, Pharrell, over here. Sorry. Sorry, sorry, man. We love you, Pharrell, over here.
Sorry.
Sorry, sorry, sorry.
We love you, Pharrell.
Come on.
Yeah!
Now, I know I'm bouncing around a little bit.
But you got a chance to work with Snoop Dogg.
This is after Snoop Dogg.
This is after Snoop had went through his turmoil with Death Row.
And then he went to No Limit.
And after that, you got a chance to work with Snoop.
How was that for you?
So I think I'm trying to remember and I'm really sorry if my memory is not serving me correctly. But I think when we did Church to the Palace and Beautiful, I think that was on No Limit.
Oh, really?
Yeah.
Okay, I'm not sure.
I think that was.
Beautiful was on No Limit?
I think that was.
Yeah, come on.
How's you just standing around?
Come on.
What's going on?
You're sitting around thinking like we're thinking.
You know what I'm talking about? Hey, cuz, wasn's going on? You're sitting around thinking like we're thinking. You know what you got to tell us, dude, bro?
Hey, cuz, wasn't he on No Limit still?
That was...
Yeah, I didn't think it was.
Yeah, I feel like it might not have been.
Oh, it was right after that.
Why?
Because that was the one with Snoop's...
Huh?
Beautiful.
I felt like that was right after he left No Limit.
I think it was.
Okay, maybe it was.
Hey.
Yeah, but we got Google.
I mean.
We can't.
It's 2020.
Senior Google will tell us right now.
We can't guess.
Yeah, let it shine.
Let it shine.
Make sure you got that on camera.
Oh, man.
Nah.
Thank you.
Yeah.
Come on.
I didn't even intend it.
I just wanted to present it to you.
Yeah.
Nah, let it shine, baby.
Come on.
Let's see here.
2002.
Mm-hmm. What label?
Can you possibly be the boss of the dog?
Wasn't that the one that was on No Limit, that album?
No.
That was...
Polygram or something?
Priority.
Priority.
Yeah, yeah, yeah.
Well, that's what he made and he became like an executive priority.
Yeah. And he released all those albums. But I guess Priority, yeah, yeah, yeah. Well, that's what he made, and he became like an executive priority. Yeah.
And he released all those albums.
But I guess my question, to be a little sharper.
Okay, sorry about that.
Is, you know, this is a legend, right?
And he's worked with Dr. Dre.
He's worked with all these other people.
Is that pressure for you to produce, do something more?
Or like, what do you do when you're in a situation like that, you know? I think pressure comes from the idea of having to face the idea or the notion that you could fail, right?
And there's a lot of people that spend a lot of time doing that.
And as I said to you before, we're from Virginia.
I never lost that feeling like, man, what?
I get a chance to work with snoop the only thing i'm
focused on in on is how crazy it could be and my only job is to try to match what i'm doing with
that feeling of man you know how crazy this could be that's when i knew just for a second that's
when i knew like nothing was not where it needed to be until we got to that place and I was like, no, do you understand? Like, yo,
we did Super Thug.
Right, right, right.
And we did,
oh, no, oh, no.
We had fun.
Yes, yes.
Right?
And then some of our
other records
that weren't even singles
were good.
Cocaine.
Cocaine Business.
Crazy record.
What?
Crazy record.
Like, we had joints.
Like, one of our
underrated ones,
and we'll go back
to Big Bro Snoop,
is...
Grammy?
No.
I'm a G?
I'm a G.
Yeah.
Oh.
I'm a G.
Oh.
I'm a G.
You know, it was my fault.
I was overweight at that time.
I didn't translate in the video.
When people see me in the video,
I didn't look believable.
I was just overweight.
I was stressed out.
So it was my fault.
That record didn't work. I'm going to be honest. I'm taking that one. Okay. I'm going to take that one because the video, I didn't look believable. I was just overweight. I was stressed out. So it was my fault. That record didn't work.
I'm going to be honest.
I'm taking that one.
I'm going to take that one because, like, I mean, it was translated.
Because you know who picked that record?
L.A. Reid.
Wow.
L.A. Reid handpicked that record.
He was like, I'm going to bat for this record.
But it was, I was just so, I was dealing with so much at the time, I couldn't focus on me.
So the record was great.
But, like, I told that to Busta. I was like, yo, this time, you know, Busta's album, sorry I'm all over the time, I couldn't focus on me, so the record was great. But I got to talk to Busta, I was like, yo, this time,
you know, Busta's album, sorry I'm all over the place,
but Busta's album, he has the look and the records.
Sometimes you have the look and you won't have the records.
Sometimes you have the records and you don't have the look.
And that's, do you enjoy Busta's album?
Man, I'm so happy for him.
I'm so happy for Busta too.
Let's give a round of applause for Busta.
And shout out to our homie Garcia directing the videos for Busta. Oh, he's Busta? Yeah, that's so happy for him. I'm so happy for Busta, too. Let's give it up for Busta. And shout out to our homie Garcia directing videos for Busta.
Hey, Busta, what's going on?
Yeah, the love of Devojo, yeah.
God damn it, that's what's up.
I'm so happy for him, bro, because he's doing what he want to do, how he want to do it,
and he's saying all the shit he want to say.
And by the way, he continues to reinvent himself every time.
Yeah, definitely happy for Big Bro.
Like, man, I enjoyed it.
So let's get back to um snoop snoop
yes so with snoop it was like man he came in on his tour bus and uh you know he was like yo just
give me that shit p and i was like okay and uh you know uh he would we were working in there and
then like once i was ready he would come down Off his tour bus Cause we were still working
In Master Sound at the time
It was Hubbercraft
We had
Chad and I
Brought the studio
And
He
When he came in
We did
Church to Palace
He loved that
And he really loved
Beautiful
I didn't
I didn't get beautiful
I didn't get beautiful
Mainly because
I was on there
Singing flat as fuck
and
just didn't hear it
I thought it was a fun record
and we put Charlie Wilson on it
I was like man Charlie's sounding amazing
and this feels good to me but no one's ever gonna go for this
so yeah so I thought Church to Palace
because it was harder
and then when that record popped
I was like wow
You know
And Snoop's always been that guy
That's like yo take me there
I trust you
And you could tell
That he worked with a seasoned
You know a really seasoned
Genius producer
Who was really
Really our generation's
Greatest producer of all time
Is Dr. Trey
I got him number two
No he's
I'm sorry man I got you number one bro No, he's... I'm sorry, man.
I got you number one, bro.
Just let it go.
Let it go.
Letting it go, letting it go.
But Dr. Dre is like, man, Dr. Dre, bro.
Of course.
We respect him, of course.
We love him.
But Snoop was just like, Snoop, you know what?
Our greatest rap records are always when i'm in the studio with
someone who's a personality and you guys were always like personalities i didn't get a chance
to work with capone when i first met you capone had just he had gotten locked up already see that's
just something like this it's a beat it's a beat it's a beat it's a beat we'll wait for the beat
for you to make the introduction.
You got some Purple Rain
because I'm taking another shot.
I got...
You want a little bit more Purple Rain?
Take a shot with me here.
Come on, Purple Rain.
I ain't going to lie.
I'm going to Swan
and ordering Purple Rain.
This is...
This is...
Look, I'm taking a shot.
He taking a whole glass.
I respect you.
Because you sipping.
You sipping.
You sipping.
I ain't going to lie.
I'm taking this into a shot.
Okay.
I'm turning this to Salud.
Cheers.
Salud. Cheers, my into a shot. Okay. I'm turning this a salo. Cheers. Salo.
Okay, I'm finished.
Yeah.
That shit good.
That's why I wish you didn't tell me there was tequila in there.
Because it's so good, I might have...
So now I'm going to be careful because I hate tequila.
And tequila will sneak up on you.
You only get tequila when you just want your energy to be turned up.
But I hate to taste.
I hate to taste.
I can't taste it.
This is why this is dangerous.
This is why the flowers are dangerous.
This is that swan, by the way.
Okay, that's that swan.
Yep, that swan.
And, you know, for me, like, I just feel like characters are always the ones that, like, I'm able to give context to.
You know, Mona Lisa was a character.
But Da Vinci was able to put the track behind her that made her face make sense with that.
Because if you take that, if you get her out of the photo and just look at the backdrop, it's like some rolling hills, a little bit of water.
Big deal.
But it was perfect for her.
Right? And that's what
I've always enjoyed as a musician.
Chad and I, is to
you know what it is
right now for Busta. I would have never been able to
make that beat if it weren't for him.
If Busta wouldn't have walked in the studio
with that energy, and I had made it for him but that's like what it is right now kalisa on there yeah
yep and um you know you super thug it's like malik was was uh really good friends with rob walker
and he was like yeah it's this guy Nori.
You should check him out.
And I knew who you were because of Blood Money.
Right.
When I heard Blood Money,
I did not understand.
Like,
because there's not too many, like,
thuggish characters
who are really dedicated
to being a character
as much as they're dedicated to being
a thug. There's you,
there's Cameron,
you know, there's just different guys.
You know, there are new guys that I like
today that I felt like they go into
character and like I just really love
what they do. And
their verbs are great, but it's the
idea that they're willing to go there.
DaBaby has that. You know, Black
Youngsta has that. You know what I'm saying?
Like, they go into, they
stay the character the whole time.
Black Youngsta TikTok is
as funny, entertaining, and as hard
as his song. You got TikTok?
No. Oh, okay.
But I see it, though.
You know what I'm saying?
And people don't know, DaBaby been around for a while. He used to play Axl Pampers. Yes, though. You see what I'm saying? You know what I'm saying? You get to get to it somewhere. Yeah, yeah, yeah. And people don't know,
DaBaby been around for a while.
Right.
He's just the actual pamphlet.
Yes, man.
I remember BET Awards years ago.
Like, he's like really,
he's like really a character.
He's dedicated to that.
Right.
You know what I'm saying?
Nelly is another one.
Like, Mo, people don't know.
Mo real.
Mo is very real.
Right, right.
And he stayed in that character
the whole time.
Band-Aid under the eye.
You know what I'm saying?
Go to doing the dance,
doing the...
I can hear!
You know what I'm saying?
Yeah.
Like, but those kind of guys,
Snoop is one of them.
Right.
I know I digressed a bit,
but I wanted to make the picture.
Like, there's a reason
you mentioned him
because there's him,
you,
uh...
The reason why I kind of focused on him, I'm sorry to cut you off, the reason why I kind of focus on him,
I'm sorry to cut you off,
the reason why I kind of focus on him
is because he had this whole
luxurious career prior to you.
So that's what I'm thinking is like,
yo, are you thinking like
you're going to mess this up?
I'm not going to break a less record
than, you know what I mean?
What he done with Dr. Dre,
that's what I'm saying,
is there pressure on that?
No way.
I'm like, man,
I want to do whatever it takes to add to that.
And I know what my ultimate competition was.
I knew I had to make something that felt as good, not better,
but as good as 187 on that undercover car.
Yeah.
Creep with me as I glide through the hood.
Maniacs in the tic call me Snoop Eastwood.
You're like, what this is what a lot of
people don't know how much of a hip hop
person you like you really are like oh my
god yeah and I think that's the most
is it would you say it's important
to maintain that fandom
to be creative with these people
yes man listen hey
when I first heard
this one too long ago but I'm just trying to tell you these moments that when I feel it and I just fall over and I can't do anything with myself, but just roll over and just die over and over again.
Right.
When I heard Gucci Mane's Peeping Out the Blinds, have you heard that song?
Fine at these niggas, fine at these niggas, fine at these niggas outside.
I feel like Malcolm X is peeping out the blinds.
There's gonna be 500 niggas outside.
We're not firing at these niggas, firing at the siren, firing at these niggas outside.
I feel like Malcolm X is peeping out the blinds.
It's gonna be fun as hell, it's all shot.
When I say, go out, pow, pow. Who your man now? Click, clack.
Oh, my God. No, no.
Pow, pow.
Man down. Click, clack.
Who your man now? I know you heard about Gucci Mane.
Oh, my God. You guys have to hear that.
Yeah, yeah.
Yeah, bro.
You know when I get to that place,
you know I'm dead. I'm dead. You know when I get to that place, you know I'm dead.
I'm dead.
You know I don't, it's over.
It's like the first time I heard Juvenile's Ha.
Oh my God.
You know what's fucked up for me?
Game changer.
First time I heard Juvenile Ha, I was in New Orleans.
I was in there doing a Puerto Rican show like that.
In New Orleans. It's the weirdest shit ever like you got
Puerto Ricans out here that's French yeah but um yeah yeah so what was your what what is that first
experience like when you hear other when you hear other people records and it is dope do you say I
wish I could have made that or do you say what did you I guess I first of all did you ever heard
you say I wish I would have made that?
Better question.
Oh, my God.
There's so many.
Just give me one off top.
Tribe Called Quest,
Lyrics To Go.
Damn, I knew you was going to go to Tribe.
I just felt it.
I just...
Lyrics To Go.
I was at Tammy Lucas' house,
me, Ganu, Cam. We bought that shit for the first go. I was at Tammy Lucas' house. Me, Gnu, Cam.
We bought that shit for the first time.
We was over there listening to that shit.
And Shea.
Shea Bay was over there.
We died.
I played that shit.
Shea the one that's on Nerds.
Yeah, we died.
We died.
All of us died.
We died.
Is that new slang for, like, it's dope?
You died?
Well, I...
Okay, so in music...
Our fans are stupid.
So in music... Turn, you know, our fans are stupid. So in music.
Turn it off.
In music.
Yo, bro got a drug.
You died.
Come back.
You know what I'm saying?
Something's amazing.
It's like, yo, you died.
And then, like, and then, bro, when he says shit, like,
fam, when he says, like, you know, when people are boxing
and you know somebody's drunk and they about to get knocked out,
you're like, no, he dead.
He dead. He dead.
And we say, oh, he's in the coffin.
Okay.
And, or when someone's been drinking too much
and you know they just finished for the night,
we're like, he's dead.
He dead.
He dead.
He been dead a couple of times.
He dead.
Oh, he's not a dream champ.
Yeah, he's not a dream champ.
And then when it's real bad,
you're like, yo, he in the coffin.
No, bro, come get him.
He in the coffin.
Then when it's real bad, you'll be like, yo, maggots.
He's maggots right now.
He's maggots.
Come get him.
Oh, that's when.
But we find that comical because you see a person and they in the mix.
And it's like you already know they're about to have another rough 24 hours of waking up, crazy hangover, just finished.
So we just, you know, so there's two kind of contexts of using the word dying and dead.
We try to stay away from the third one.
Yeah.
Yeah.
Amen.
It's all about life.
Yeah.
You've always been a guy that's always been like, woman is around all the time.
Yeah.
How do you develop that?
Man, I think women are the greatest gift to us.
They actually give us life.
You know, I don't understand hating women in any way, shape, or form
because that's forgetting where you actually come from.
Every last human being walking around here came from a woman.
Unless you came out of a test tube,
and, you know, God bless you,
but other than that,
like, other than that, like...
I don't know where to go with this guy.
But right, I mean, right?
All of us come from that amazing silver lining
of an elevator
through the conduit of a woman's body.
So how could you hate on what gave you life?
You know what I'm saying?
And the other thing is like...
I say this all the time, you know,
you know, man, we'll never know what it's like
to be a woman because once a month
they go through some shit
that we'll never be able to understand
and they got to keep a smile on their face
and they got to continue to deliver.
They got to continue to work. They got to continue to work.
They can't come to work and talk to you about what in the Native American culture they call the moon.
They can't talk about when they go through their moon or through their cycle or whatever.
They got to just do what they do.
We'll never know.
Can you imagine feeling like shit for three, four, five, six days,
and you still got to perform all 30 days of the month or 31 days of the month.
Right.
And then the other thing
that we'll never know,
the burden of being a woman is,
well, there's lots of them, right?
Like societal burdens
that they get put through.
They don't even get paid
the same of us.
Like we couldn't even imagine.
That's actually a real thing.
That's a real fucking thing still.
It's like 70 cents
on a man's dollar. Wow. Yeah, so like, but then, and That's actually a real thing. That's a real fucking thing still. It's like 70 cents on a man's dollar.
Wow.
Yeah, so like, but then, and that's a lot of them, right?
I'm not talking about, you know, women like Sheryl Sandberg who they supersede.
But even she could just tell you like she goes through things as well.
Or like, you know, our new vice president elect, you know, Harris, you know, Kamala Harris.
Like she could tell you things that she's going through, even in the highest position, like one of the leaders of the free world.
But the other thing that women do, too, man, is they bring life into this world.
They literally hold on to life like we don't as men. We don't know what that's like.
We got to do shit. They keep doing
stuff while they're carrying life in their bodies.
My wife literally
had four heartbeats
in her body at one time
because she had triplets.
Oh, wow. That's why I forgot.
So she grew three sets of
organs in her body
while she had her own set of organs. So literally,
my wife had four heartbeats
going on at once wow that's amazing let's make some noise for that
you know so it's like it's it's just my my my feeling for women i love them from a from a
lovely place i love them from a lustful place i love them all the way around and I just you know
They've always been a huge motivational force for my music
You know, there's always that there's always like
Women were always the concern like okay
What are the girls gonna think you know when they hit its beat or how they gonna feel when they hit is this this melody?
Oh, you know I'm saying so that's really the reason why I've always just had them around.
I remember that in the beginning, like, you know, from Superthug on,
when we would play records or you would play records back,
you wouldn't play a record unless a woman was in the set.
You would be like, yo, hold on, Nori.
You'd be like, no, no, no, let's just make sure.
Like, you always wanted a woman's opinion.
Yeah.
And that's the reason why I knew Superthug would work with the woman.
Oh, yeah.
I don't know if you remember, but Superthug, my album was done.
I'm going to get to the first day I met you.
My album was done.
And you said to me, you can't, your album's not done.
Like, you were cocky in the beginning.
Oh, my God.
Like, in the beginning, this is God. Like, like in the beginning,
like,
like this is what I'm trying to tell you.
Like,
you looked at me like,
it was like,
no,
you're not closing your album.
Your album is not closed.
And I was like,
I didn't know how to,
you know,
what's it called?
Reforecast.
Like,
I learned that later.
And you was like,
this is,
this is the greatest story.
Right?
Not this part.
No,
this part is not great.
It's a part of the story.
This part is embarrassing.
And you know where it was at?
Sound on Sound Studios.
Oh, my God.
And I remember because Biggie used to go upstairs.
A lot of people thought Biggie recorded in Bad Boy.
Yeah.
But around the corner from Bad Boy, one block over.
Remember, it was on 44th Daddy's House.
Excuse me.
And 45th was Sound on Sound.
It was the first day I met you.
I walked in, you quoted Bloody Money,
quote of Bloody Money to me, and I was like, wow.
And then as soon as you finished, you said,
but I don't have one thug bone in my body.
I said, I like this guy.
This guy, he's real.
And then you said, your album's not closed, though.
And I said, yo, I'm closed. So if you remember, at the end of Super Thug,
I'm actually saying N-O-R-E, Nori, the remix.
Because this was actually, he was going to use it as the remix to N-O-R-E
because I was trying to do a big deal with One More Chance.
And do a whole completely different beat.
And what happened was, we played the record to these NYC DJs.
Oh, let me just, I think it was all DJs.
And you know what everyone said?
Because they didn't understand the Neptune sound at the time.
They all looked at us in our face and said, this is too dark of a record.
Classic.
Relax, let me get to it.
So listen,
I'm sitting there
because the record
they want to go with,
banned from TV,
and I'm like,
we got to go with Superthug.
And we played it
for all these people
and they said,
wait, wait, wait, wait, wait.
Do y'all understand
what banned from TV was?
Yes.
Does everybody know who was on that song?
Do people really understand?
Yeah, yeah.
Yo, do people really?
No, I don't want to.
I just want to just take a, hold on a second.
Yes, okay.
Do y'all understand how crazy Ban From TV is?
First of all, the title alone.
Right.
And people don't know the actual Ban From TV at. First of all, the title alone. Right. And people don't know
the actual Band From TV
at that time.
You guys.
Let me tell you.
So,
the DJ say
the record is too dark.
Meaning,
it's going to work
in a tunnel
and that's it.
So that's the reason why
if you look
at Super Thug video,
there's not one
nighttime shot
in the video.
We shot the whole shit in the daytime.
We did.
You don't remember?
We shot the whole shit.
It was too dark?
I swear to God.
I should have clapped for that.
God damn it.
What the fuck?
No, but it was the whole, and it was crazy because.
Because that record spoke to us in the South immediately.
Yeah, I had no idea.
I was excited because to me that was a South record. I'm like, oh shit. Yeah, yeah. because that record spoke to us in the south immediately yeah i had no idea like like i was
excited because to me that was a south record i'm like oh shit yeah yeah you always told me that
yeah oh he always told me yo you made a south record and i was like really i never understood
that virginia's like i'm clear today virginia is the south well just to be clear and not to
get political but richmond is the capital of Virginia.
But Richmond was also the capital of the Confederacy.
Yeah.
Whoa.
Yeah.
So it's as south as it gets.
Wow.
That's right.
That's right.
So I get to this point and I'll break it down because you gave me two, like I got 10 top
phone calls of my life and you're two of them.
I don't know who called you and told you that they were throwing chairs yes but then you called me
and said this record is phenomenal and i was like what are you talking about he's like they can't
play in the club they don't cheers yes it was one of the greatest calls I ever got.
When you called me, he was like, this is, it's really like, you just, I was like, wow.
Because you got to remember, I was supposed to go into a deeper story with my father,
but I didn't want to do that.
But, so you remember that call when you called me, he was like, they're throwing cheers.
Bro, I remember that.
I don't remember that call specifically, but I remember that time and I remember that feeling.
I remember Rob Walker calling me going,
yo, yo, they played the record in such and such and such.
It was first to tunnel.
It was first to tunnel.
I guess that's where, I don't know if it was there,
but he was like, yeah, they played it in such and such.
He was like, yo, and they had to turn the record off.
They kept playing it back to back.
And after a while, like, they got, like,
everybody was just getting unruly.
And it was like, yo, niggas was throwing chairs.
Niggas was throwing chairs.
And I'm like, what?
And that was like, at the time,
like, that's not a big deal to whoever,
you know, the kids that are listening now.
They don't understand.
They don't get it, yeah.
But we were changing the tide of what happened happened because onyx onyx had a a
big moment where they were mosh pitting and things like that as well 100 the only ones that were
doing right but then here comes this guy that come from you know t-o-n-y and new york get the blood
money that guy that guy what a tempo that guy had violator blood. He wasn't just like,
with all due love and respect, he wasn't like just like a hood, like Queensbridge rapper.
He was, I actually met the people who own Left Rack. It was like really wild at the UN.
What a floss. What a floss. Yeah, that, yo, yo, that blue mic. Let's make some noise
for him knowing
that he's on the project.
Yo,
that shit blew my mind.
I met them at the UN.
Wow.
And they were like,
yeah, such and such left cracker.
I was like,
met them at the UN.
At the UN?
I was like,
did you say the UN?
The UN.
Oh, okay.
Met them at the UN.
Nobody said that at this table.
No, no, no, no.
But, but, but, but,
but I'm just saying, you know, I knew that you were a character when I heard Blood Money.
So here we go with this song.
And I felt like we had, Chad and I had.
This is what you also said to me.
You said, just listen to me.
Like that?
I swear to God.
And I was like, I am.
I don't know why.
And this was like, and it was crazy. It was the exact I am. I don't know why. This was like...
And it's crazy. It was the exact opposite.
Because I had a 4X on at the time.
You remember, this was baggy, baggy clothes.
Yeah, yeah.
And you came in with tight clothes for me.
Get it.
It's a mess for you.
It's a mess for you, baby.
I was like, and for some reason,
I just believed you.
So I'm going to get to the story,
then we're going to bounce back.
You gave me two beats.
And I was on my way to Miami.
This is why the Marlin Hotel is always significant.
So you said, yo, this third beat,
don't listen to it until you land in Miami.
And we landed in Miami.
It was the Kent Hotel.
Whatever promoter it is, he was a foul person for putting me in the Kent Hotel. Come on, I put you in the Kent Hotel. Whatever promoter it is, he was a foul person
for putting me in the Kent Hotel.
Come on, I put you in the Kent Hotel.
It might have been you, man!
I'm not proud of this.
I never let this go.
But anyway,
so I go upstairs,
and I remember...
He was a foul.
He was a foul hotel.
They pooled us across the street,
from across the street.
It's just crazy.
So I go there, and I remember, I remember,
so you played me the first two ones in Sound on Sound.
You said, there's a third one I don't listen to
until you get to Miami.
So I got to the Cane Hotel.
Whatever, I get upstairs.
I play the jam, and you already had it.
Man, well, Noriega.
It was the first time a producer took their time to make a beat
for me. I don't think you guys understand what the hell I'm trying to say. Like, this
time people just give you a beat and if you like it, they'll just sell it to Coogee Rap
or sell it to you know whoever
like when i heard that it blew my mind you know i wrote that whole in like 20 minutes i was
like and i called you immediately the only thing i said i said because tammy lucas was singing yeah
yeah yeah and i was like cause she's changing to what what yeah he was like tomorrow we'll do it
in right track so i was like i'm flying back tomorrow. And I flew back, and that was probably...
Like, what made you do that?
Like, what made you put that?
Because I swear to God, I was buying the beat.
Just because you said my name before we was in the studio together.
I was like, how did you...
What's the whole story behind making that beat?
I always told my part, right?
I definitely don't know your part when you presented me that beat.
And MC Lyte told me
she had the beat once.
Society told me
he had the beat.
The artist that was on,
what's Ted Lucas' label?
Slippin' Sly.
Slippin' Sly Records.
He said he heard that beat.
I don't know about that one.
I mean, I'm just saying.
I think I made something
for Lyte.
And we were definitely trying to get... Because like,
looking at me was for BBD.
Bell Bibb DeVoe.
If you think...
Why you over there looking at me?
Why my girl standing there?
That's for Bell Bibb DeVoe?
Yeah.
I could hear that.
They passed on it?
I don't think that it made sense for them at the time. Yes could hear that. They passed on it? I don't think that
it made sense
for them at the time.
Yes.
But yes,
they passed on it.
Thank you, thank you.
Well, look,
that's how God worked,
though, man.
I mean, look,
the queen,
Janet Jackson,
our sis,
we made
Slave for You,
and she actually
recorded it,
but she just
didn't use it.
And when she didn't use it,
we gave it to Britney Spears.
Wow.
So I've been blessed with a lot of that,
where artists did not feel like something was for them,
but it made sense for someone else.
Gave me Outlaw for Nas.
You remember that?
Crazy.
I'm an outlaw.
I brung it to Nas.
I was like, I don't get it.
Like, oh!
Yeah.
You don't remember?
You actually made that for Nas.
Yeah.
Do you remember?
Because I'm telling you, bro, I don't remember what happened yesterday.
But I remember a whole beginning.
I remember it.
I buried him.
It was just a great moment for me.
It's crazy because I am such a, I lean forward so much that my chronology of things, like I told you,
I thought maybe like, you know, Church to the Palace and Beautiful might have been on No Limit,
and it was actually on Priority.
Sometimes I'll be mixing those things up.
It wasn't No Limit, Priority as well, though, distributed?
It was.
It was.
It was.
It was.
But I think they got smart.
So that was one of my first, my favorite calls.
But wait, did we finish the Super Thug?
I still want to know how that beat came to be.
Oh yeah, we did not.
Thank you.
Thank you.
No, so that time, at that time we were still like, we were making money.
We were still making music, you know, in Chad's mom's, Right. And Chad's parents' house.
We still, like, we just felt like it had a vibe in there,
so we'd go in there and make music,
but it started getting too loud for his mom,
and his mom was eventually starting to get sick,
so we had to, like, move our, you know,
start just working purely in the studio.
Right.
But there were times where we would go back in his mom's house and make music, too.
Because we just felt like...
I'm going to pop this big bottle of grease.
Man, go ahead.
Do you mind? You know what I'm saying? This is that big bottle, because you going to pop this big bottle of grease. Man, go ahead. Do you mind?
You know what I'm saying?
This is that big bottle
because you're worth
popping this big bottle.
Yeah, listen, listen.
No guest has a magnum.
Love the big bro.
Love the big bro.
You know, the whole...
You know, he sent this personally.
You know what I mean?
He wanted you to get...
You know what I mean?
Goddamn it.
I'm going to continue your story.
It's wonderful.
Yeah.
But yeah, that was...
Tammy was around.
We was like Making beats and stuff
And she would be there
And sometimes
She would hear things
And she would sing on it
And she heard that
That
What did you say
It was at first
It was yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
Yeah
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Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah of a superstar. You had that. You had Manuel Noriega in the Philippines.
And I was like, dude, this nigga, my DJ is from the Philippines.
I was like, damn, this nigga is ill.
I was like, whatever Google was back then, I was like, yo, he Googled a nigga.
It wasn't Google.
It wasn't him.
But I was like, yo, he, I said, yo, I felt obligated.
So I wrote the whole rhyme.
I came back to the right track and I laid the whole shit.
You know the what what's
is how I counted bars.
That was never meant
to be the chorus.
I know, you told me that.
I was like, what, what, what, what, what.
You know I didn't know that
until like maybe 10 years ago.
You know, you was like,
listen, I remember laying down,
because I didn't know
how to punch in.
You fucking young motherfuckers.
You young motherfuckers
with your punch in.
I didn't know how to punch in, bro.
So I laid the whole shit, like, straight.
Bro, I'm older than you, though, by the way.
I know. You're 47, goddamn it.
Goddamn it. And you're looking 27, goddamn it.
Really?
That's the skin care product.
You're gonna use the skin care product.
That's the goddamn show.
That's the goddamn show.
Make some noise for the skin care product.
So, this is... By the way, this is the greatest session of my life.
So that's the reason why I remember it.
I don't remember shit.
But I, so I remember and I just laid it.
And remember, right track had an upstairs downstairs.
Yeah.
So I think I ordered some food or something and you was just down there and I kept saying,
yeah, we gotta get the hook.
He was like, I got the hook already.
You was like, just brushing me off.
And I was like, all right, cool.
I had no idea what you did with it.
And I was just, I just listened to you.
It was just like, fuck it.
And I said, yo, they're going to laugh at me.
And he said, this is your words.
He said, and you're going to laugh all the way to the bank.
And I said, all right, I believe you.
I believe you.
And you were right. And I had the number I believe you. And you were right.
And I had the number one fucking record.
Neil Levine, we had lunch with Neil Levine the other day.
And he was like, yo, bro, like,
he was telling me how he should have listened to me because I said, yo.
He was like, he was saying, like, he's like, yo, that sound at the time,
like, that's how they described the Neptune sound at first because I guess
It was affiliated with me. Yes, they was thinking you guys were tough
They were saying that's a dark sound bro soft as butter
I've never been a tough guy no, but no, but you're right. There were times when people were like, yo, what's up? Nah, bro.
Lil Wayne took me around. We went to visit. We were
doing a show down there and like,
he was a fan and he took
us to this
club down there.
And it was the equivalent of being
in D.C. Like sometimes D.C. have
you know, what's
bro name that
what's his name? named that what's his name
uh kevin what's his name that uh do all the like dc clubs there he did dreams mark mark barnes
and why the i said kevin so like they have like mark listen love and respect to mark barnes
they have some of the craziest amazing clubs and clubs and venues that life partook and was created at.
Babies were made there.
Or at least initiated.
And in New Orleans and Louisiana,
there was these clubs that were just as big.
Like, you go to a club that had 3,000 people, and Lil Wayne took me to one, and this was the most gangster shit.
I mean, there was a couple of times where I was, like, in an environment, I lost my fucking mind, like,
and immediately, like, left the studio, like, I mean, left the club going, let's go make some music.
Lil Wayne took me to a place.
In New Orleans.
Man.
And it was white tee central.
Gold teeth.
Gold teeth everywhere.
Reeboks.
And you could just, the guns were in the club, bro.
Everybody had a gun, bro.
Like, it could really, it could have, like, it would have gone down.
A lot of people would have got, like,
like, hit up.
And for me,
like, I'm not a tough
guy, bro. I,
I'm a really,
I really believe in paying taxes
because when you pay taxes,
when you pay taxes, it's
like, you shouldn't feel no kind of way
dialing 911.
You know what I'm saying?
I knew you was going to say that.
Like, I don't,
I'm like not a tough guy, bro.
I'm not at a,
yo, listen,
you think Steven Spielberg
has many great movies
he's ever made
or Stanley Kubrick,
you think these guys
are good fucking shots?
They're terrible shots.
They've probably never been
to the fucking gun range.
They can make the movie.
Right?
I make the music.
Right.
Because I'm inspired by it.
Right.
Literally,
where were we the other night?
Yo, we was at the hit factory.
It was got,
yesterday,
they were shooting.
Like four or five shots
of shit.
Well, here in Miami.
In the here?
Oh, yeah,
because that's in the hood, yeah.
So, you know.
Oh, yeah, across the street
is there.
Yeah, yeah, yeah.
That's the hood.
So, Kelly comes in. She's like, can I talk to you for a second? We're in a session. She's like, can I talk to you a second? I? Oh, yeah, because that's in the hood, yeah. So, you know. Oh, yeah, across the street is there. Yeah, yeah, yeah, that's the hood. So Kelly comes in,
she's like, can I talk to you for a second? We're in a session.
She's like, can I talk to you a second? I'm like, yeah.
She's like, yeah, so they're shooting in the
parking lot. I'm leaving. I'm like,
where the fuck are you going and shooting outside?
You act like the fucking, the,
the, the, the, the
Uber or the Lyft is going to pull up in the middle
of the shit. But literally,
I'm not a tough guy. I'm staying
my ass inside.
And the fucking FBI is on speed dial, bro.
I'm not a fucking tough guy.
People say things about snitching.
I'm fucking snitching, bro.
I don't know what you're talking about.
Yo, everybody plays their part.
This is a movie.
You guys, everybody plays their part.
There are tough guys that don't snitch.
I'm snitching.
Don't do nothing around me.
I'm not doing for the camera.
I'm snitching.
What the fuck do you mean?
Hey, you can't get mad at me.
Hey, I have a purpose.
I have to be me.
I have to do my job.
And I have to play my part in this movie.
And my part is, I told you not to do that shit.
I told you I wasn't built for this.
I'm really sorry.
But this is your deal.
Your Honor, jury, are you guys listening?
Oh, shit.
I asked him not to do this.
And if he was going to do it or she was going to do it, don't fucking tell me.
Well, you're a civilian.
You can get away with that.
One million percent.
I don't think any street guy in the world would be offended by you saying that.
Everybody's not fucking tough.
You're going to go do 25 years in a condition you know you are not built for because you want to look tough.
I am not fucking tough.
You know what I want to look like?
Fucking free and happy and living my life.
You can get away with that totally.
No street person in the world would be offended by saying that
because you never claimed to talk about it.
That's the problem.
The problem is it's not people that think like you.
The problem is the people that portray a certain image.
You have never portrayed that image,
so no one can ever be offended by that statement that you just said.
Yeah, and how many people do you really know really ride and don't tell?
How many times y'all talk about y'all, your friends is the hardest guy in the world.
This motherfucker's like.
This is a middle ground.
This is a middle ground.
It's true, but how many.
It's not just super gangster and telling.
There's a middle ground in there.
And you're here right now.
Right, right.
Yeah, you're here right now.
We're not living the gangster life. We're not living the. There's the purgatory life. This is you're here right now. Right, right. Yeah, you're here right now. We're not living the gangster life.
We're not living the...
This is the purgatory of life.
This is where we at right here.
This is guys who survived
the street life.
But we're not telling you.
I mean, we're not involved
in shit, though.
We're not involved in that.
We're not involved in...
We're not involved in shit.
You know what I'm saying?
We're not involved with nothing.
We're good.
We're good.
We're good. Hey, man. And we pay our taxes. The ones we have to. We pay our taxes, too. We're good. We're good. We're good.
Hey, man.
And we pay our taxes.
The ones we have to.
Yeah, we pay our taxes.
The ones we have to.
No.
I am a bicycle, not a four-wheeler.
Right.
Okay?
I'm meant to ride, but there's only so much weight I can take, and there's only so much
terrain I can take, and I can only go but so fast.
I'm very clear on that.
So let me switch the subject a little bit.
Okay.
You mentioned Lil Wayne. Lil Wayne and Pusha Ta T yeah they had this discrepancy yeah what was your stance on that my stance was I didn't want to see that go that way
you know there was a you know um that didn't make me happy I'd hate to see what him and Drake are
going through or what they went through I hated to see all of it. Every bit of it.
It was never, it wasn't
good.
Drake's amazing and Drake is all
powerful and he's so talented.
But they're saying that Pusha went too far. You think Pusha went too far?
You know, like
Pusha didn't tell me
because he knows
I would have, you know, stood
in front of him as much as I could.
But he's a different kind of person.
He's a Taurus.
You know what I'm saying?
And Taurus people,
I don't know if there's anybody out there right now,
but Taurus...
It's April.
April.
My daughter's a Taurus.
Right?
And when you feel like a line is crossed
and you take off the gloves,
that's just where your brain is at.
You know what I'm saying?
Whereas Drake is a Scorpio, and they
never forget. What month is that?
That's in December.
Yeah, like, it was, it's
just the worst combination of two people
who are very pure and very
loyal to the people that they love.
And it's crazy, because you
produced what happened to that boy. What
pushed it to Birdman and
Wayne? Yeah, you know, I didn't want that, man.
It still breaks my heart to this day
because I would have loved
to have heard those guys
on a song together
or heard a joint project together,
you know?
What?
Pusha and Wayne or?
Pusha and Drake.
Pusha and Drake?
I would have loved to have seen that.
Drake singing and Pusha hitting the bars?
Whatever.
And Drake rhyming.
Drake got bars, bro. Yeah, he does. By the way. Whatever. And Drake got bars, bro.
By the way, Pusha says Drake got
bars. Yeah.
When Drake makes something
that's amazing, we talk about it all the time when something
is amazing.
It ain't that. It ain't that. It's just that
Pusha's really...
Has that tarnished your relationship with Drake?
Has it affected it in any way?
I mean, we've talked several times.
I love Drake.
I mean, even in the middle of all that stuff,
like, he would, like, he, like,
he said super nice and kind things to me
on the DM and in public.
Like, I don't think Drake doesn't,
neither one of them are into problems.
They don't like it.
It's unnecessary.
But they're both people who
when they feel like they're being
pushed to a limit, they got to do what they got to do.
No, no, no. It's all good.
That didn't...
That didn't...
I wasn't happy about that.
You know what I'm saying? Um, and I, and, and man,
I talked to Pusha all the time. Like he's, he's really a good guy. It's just in his mind,
he just felt like when the gloves come off. The gloves came off because he mentioned his girl,
right? That, yeah, that was like a, that was a different kind of line. And by the way, and I'm sure if Drake had a girl and they were as serious,
I'm sure Drake would have felt the same way.
But again, it's like, that's the thing with rap.
Like, you know, there should be rules, but there's kind of no rules.
And people will do and say anything.
Man, the stuff that Biggie and Pac went through.
Is it true that Drake actually had an Adidas deal?
Because I know you big in Adidas as well, right?
Drake had an Adidas deal
and Pusha T got him up out of there.
He did.
He did have a deal there.
But again, all of this was unbeknownst to me.
Like, Drake told me that he had a situation there,
but I didn't know that any of this would ever come up.
You know?
And I, like, I would never... But I didn't know that any of this would ever come up, you know, and I like.
I would never. I didn't want to see this, man.
I didn't want to see this. I just think that there's two super talented guys that.
Man, you know, black people and especially black men.
We haven't had it so easy in this country.
And even in Canada, like it's not been so easy for black men there.
And when you think about where this country is going, like 71 million people did not like the turnout of this election.
And they were all complicit and cool with a lot of the things that happened because they voted for it again.
And I got to give my respect.
Just as a citizen, I'm supposed to respect, you know, the current administration because they are the leaders of the free world.
I don't agree with a lot of things that they say.
I don't agree with a lot of the policies.
And a lot of that has come down on, you know,
on black males.
And, yes,
you know, they have been, you know,
they have been, you know, reversing
sentences
and pardoning
and doing all these things.
I know Ken played a very integral part in that.
But I don't give a fuck, man.
We are an endangered species, black men, bro.
So it's like when you see two people
who are so fucking powerful
and you see men that look like Drake
die or be paralyzed with police bullets in their back,
you know what I'm saying?
Or you see black men that
look like Pusha who die with police bullets or die and just in general just from a like the very
dark forces of racism in this country my only thing is to say you guys you guys are both living great lives. And sure, there's been some overstepping on both parts, I'll say.
Man, like, we better than this.
And we got to, we got to, we too zoomed in right now, bro.
We need to zoom out.
We need to zoom out and see the bigger picture.
We need, we're stronger together.
And I've wanted to do that, but it's not something that I can do.
I mean.
So if Drake can push a T recordRocket, you'll produce it?
What do you mean?
I'd be so honored.
I'd do whatever for that.
I'd do whatever.
I want that to be.
I wish that that did not exist.
You know what I'm saying?
Not even the diss didn't exist.
I wish all of it just.
It was never.
It wasn't good for anyone right it was
literally both of them like feeling like no i'm not backing down you know i'm saying like why should
i back down but it's like nah you guys are you guys are bigger than you guys are bigger than
this issue you know what i'm saying i mean drake is arguably one of the biggest. No, he is the biggest artist right now.
He's the biggest.
You know what I'm saying?
And Pusha is like one of those guys that he continues to up his shit.
Like, lyrically, people know.
Yeah, one of the most respected.
He's one of the most respected lyrically.
And, like, by the way, he's consistent with what it is that he does.
He just continues.
Right.
And it seems like he's getting better.
Yeah. And better just continues. Right. Like... And it seems like he's getting better. Yeah.
And better and better.
Better.
I just...
That would be
the greatest thing for me.
I mean, I didn't come on here
to talk about that necessarily,
but, man...
Nah, but this is hip-hop.
You gotta talk hip-hop.
You gotta talk hip-hop.
We just so much bigger
and better than that, man.
Nah, and we need
your opinion, too,
because people don't
get your opinion.
Yeah.
Well, you know, I stay quiet on all
of... I try to stay out of shit, bro.
Are we taking another shot of Purple Rain?
Let's take another shot of Purple Rain.
Purple Rain!
You ever met Prince?
Yes. Please tell us a Prince story.
Please tell us a Prince story.
We have legendary Prince stories
here at Drink Champ. Did he float?
With a purple smoke.
Every time Prince came around.
Prince was so cool.
I've tried for years to make records for him.
My first attempt at making a record for him was Frontin'.
Frontin' was for Prince?
That's crazy.
I'm trying to figure this out.
How far did that go?
He didn't want it.
So he didn't even touch it.
Okay, all right, tell me.
Did he hear the whole frontin'?
He heard...
I think he heard the melodies.
And again,
it's been so long.
He might've heard the hook and maybe the melodies for the verse or whatever.
Cause when I finished the verses,
no,
I think I wrote a different version of it a little bit for him.
And,
uh,
he,
you know,
he,
he wasn't into it.
That's one of my favorite Pharrell records of all time.
Man, that was me pretending to be him.
Wow.
Really?
Yeah.
You got me.
I'm telling you, all of my...
You got me.
You got me.
I thought that was all you right there.
I can't get to you.
All right, so you was trying to...
That was your Prince impersonation?
Yeah, I was trying to...
Your inner Prince.
What I thought would have been good for him at that time.
Wow.
You know what I'm saying?
And he was like, nah.
But we did do
either before that
or after that again.
I'm sorry, the chronology.
Drunk facts.
We got drunk facts here.
Don't fire me, Richard Mill.
But my time is off.
See, you got that 1.5,
Richard Mill on too.
We'll get to that later.
Yeah, yeah, we watching,
we watching.
The only dude I know,
you and Hov, I think, is the only dude I know with their own Richard Mill. But we'll get to that later. Yeah, yeah. We watching, we watching. The only dude I know, you and Hov, I think,
is the only dude I know
with their own Richard Mille.
But we'll get to that later.
That's it.
Keep going.
So, so,
that one,
I just felt like
we did all,
this other one,
a remix called
The Greatest Story
That's Ever Been Told.
I think that might've been before.
And then I tried to set,
then I tried to like make front for him and he just was like...
I don't even know if he heard back. The answer was just no.
I could hear him now that I think
about it. I could hear him on that.
I could hear him too. And that would have been incredible.
It would have been incredible. Da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da da You know, I was like trying. That's why the...
But he wasn't into it.
Michael turned us down, too.
Okay, let's slow it down.
That's my next thing.
You're going back to back.
Prince Michael.
Yeah, but they both turned us down.
They were like...
Slow it down.
No.
That's my second. Remember I told you, top ten phone turned us down. They were like. Slow it down. No. That's my second.
Remember I told you, top 10 phone calls in my whole life.
Okay.
My second top 10 is, this is after you told me, they throwing cheers, whatever.
All right, cool.
It's really reblown.
Now, oh no, drops.
And now I'm like elegant to a certain extent.
People was like.
Hype Williams video. like hype Williams video.
Hype Williams video.
Right?
That was when whenever anything was hot, we'd be like,
whoo!
You remember that time?
Yes, sir.
That was a different era.
So you hit me and said, yo, I just sent Michael Jackson some beats.
I'm like, I didn't understand his talk.
I'm like, damn, I'm not a know Michael Jackson ever at all.
So I'm like, word.
He said to me, he told me, nope.
I don't think Nori will rhyme on that.
I want you to know Nori will rhyme.
I was like, my life is done.
Do I, do I. Yo, John McClane was his manager at the time. We sent him pretty much all the
stuff you guys are hearing on the first Justified album. That's all the Michael stuff.
Wait, I'm talking about Justin.
Justin Timberlake.
Oh, yes. Okay, go ahead.
All but one song.
They were all written for
Michael.
Michael.
What era of Michael's is this?
Remember the time era?
This is right after
Superdog, right?
You rock my world.
Okay.
Right before that.
And John McClane was like,
man, Michael don't want that shit.
He want the shit that you giving Noriega.
And I'm like...
I immediately thought of Michael
with the Crips in the Blood picture.
Yo, no bullshit.
He was like, yo, he want that super thug.
What's that other one y'all just did?
Oh, no.
Oh, shit.
Yo, that would have been a crazy Michael.
When Rob called me, I was like,
because I had him really, like, I'm still a kid.
I'm 20, maybe one.
And when he said that to me, he's like, yo, Michael
told me.
I remember you said, maybe the manager.
He said, they want the shit that with Nori
rhyme on. I was sitting back.
I hung up the phone.
In my mind, it was a flip.
Star Tech.
I hung up and I was like,
what the fuck did I just hear?
I didn't know how to assess that.
And Pharrell is telling me, no, I couldn't make rec music for Michael.
I wanted to, like, keep you in mind, like, something he would rhyme to.
And I was just, I was blown away.
That's my top, like, Biggie called me before he passed away.
So this is my top ten phone calls of my life.
What did Biggie say?
No, he went to Rhyme on T-O-N-Y.
Wow.
Yeah.
Oh, my God.
It was crazy.
And what happened?
Why?
Why did it not happen?
He was in L.A. when he called me.
So, you know, have a God-blessed day.
Rest in peace, Biggie Smalls.
But on that L.A. trip, he had called me.
So this is my top ten calls of my whole life.
I'm going to write them down. I'm going to write them down.
I'm going to write them down.
I'm going to make a book, my top ten.
But you two are my top ten.
You two.
First of all, you have to do a book.
And it has to be my top ten calls.
God damn it.
Your top ten calls.
I think I'm going to make that a book.
I got a top ten.
I wrote it down.
Listen, listen.
And you have to be so vivid about these stories.
Yes.
Just your brother.
You know this is what I do.
Yes.
Okay?
But the Michael Jackson story.
I know, but hold on a second.
All right, cool.
Let him produce you, bro.
I've always, my whole life, got to be.
20 years ago, they produced me.
Yo, like, like, it has to be called my top ten calls.
I'm sorry.
By the way, any of the publishers that are listening to this,
and the good ones, come on, come out of the woodworks.
This is amazing.
It's super colorful.
Because those calls are fucking crazy.
Yeah, that's crazy.
Yo, fucking, yo, Notorious B.I.G. wanted to get on T.O.N.Y.?
And, you know, my dumb ass, Pharrell,
I'm sitting there thinking my shit is bootleg.
Because it wasn't out. So I'm like, because it wasn't out.
So I'm like, yo, but I forgot Nasheen Myricks, who produced it, was working for Bad Boy.
So he played it for Biggie exclusively.
Does anyone know how incredible Nasheen Myricks was?
It is.
It is.
It is.
Does anyone know that Nasheen Myricks
Do y'all understand
What he did with Queen Bitch
Do y'all understand
Nasheen Myricks
Brother
I think I've met you one time
If you're listening to this
You are absolutely
A periodic inspiration
What you do
And what you've done
with so many songs
has moved me,
Chad,
Pusha,
fam,
like,
you don't even understand.
You know how many people
got shot
to Queen Bitch?
Cuz, no bullshit cuz no bullshit
listen, listen, listen
I don't want nobody to get shot
but I'm just telling you as a fan
from a Stanley Kubrick
Steven Spielberg
perspective
hey bruh, Pazazz how many times And from a Stanley Kubrick, Steven Spielberg perspective. They got you on the movie.
Hey, bro.
Pizazz.
How many times somebody got shot to Queen Bitch?
All you hear is bling, bling, bling.
Pow, pow, pow, pow, pow, pow.
You don't understand what they did to dudes in Norfolk and P, pow, pow. You don't understand what they did to dudes
in Norfolk and Portsmouth, Virginia.
You don't understand
some of the most,
listen, I know New York got goons,
but you don't understand.
No, no, no, we love y'all.
Listen, in Virginia,
they senselessly kill.
It's a very different thing.
You know,
just jealousy and envy
from a distance
was enough for you
to get shot at.
And that's not something that I was into because I was dialing 911.
However, in the closest to the exit, when my OGs going,
you good, they know not to do that dumb shit over here.
Shout out to all of my OGs, all of my OGs back home.
Those guys were like deities
walking around like Apollo and fucking
they were different.
However, let's take a shot of that Purple Rain.
Yeah, continue though, bro.
When that one, Shook Ones,
Shook Ones, Blood Money.
When them records came on
in Virginia,
listen, I don't understand
I don't understand how to really communicate that to y'all
And Naishem Myricks
Was one of those guys
Those beats that he would make
I don't know what the fuck would possess this guy
To put some of those bass lines down
To some of those samples But down to some of those samples.
But man, listen, I take my hat off to you, brother.
You are fucking different.
And I encourage all young producers,
it's not trap music.
It's not rap music of today.
It's from a different era.
And I'm telling you right now,
it
incited
riots. We're done.
Go ahead.
Biggie wanted to be on
T-O-N-Y.
That is like,
oh my God. So this is from
Charlemagne, the rec, right? He said,
always wondered if, in his mind,
did he ever compete with Timbaland
since they both from Virginia?
Like, was it ever felt like a competition?
At one point, I did think y'all was in competition.
Timbaland has always been better than me.
And I feel sound-wise, it was a whole different lane.
Timbaland has always been better than me.
Period.
Timbaland did, like, four pages.
We don't believe you.
He did four pages.
Is that the respect that you have for him?
Let's be honest, man.
Come on.
Timbaland did four.
I know you don't know Mugabe.
I'm here to be the other angel.
You guys, you guys.
We're both angels.
You guys, let's stop.
Timbaland did four-page letter.
Timbaland did Aaliyah.
Yep.
What are we talking about?
That's it.
That's it.
It's over.
What is up?
Jigga man,
chugga man,
hit your van up.
Ba-doo-doo-ch.
It's like,
ba-ch, ba-ch.
Ba-doo-doo-ch.
Bro, I'm going to stop you right there.
Come on.
I'm betting anything on you
on versus.
Against anybody.
Nah, man.
Against anybody.
No.
Pharrell against anybody. Anybody man. I guess anybody no for real
Would you ever think about the universe never never no, why because that's just not my thing. I love watching them
But I just like I would get in my own way. I start playing shit. I play obscure records. It just wouldn't be the right look for it.
You ever seen a comedy sketch where it's like Barack, right?
They say Barack, and then he got Barack the nigga speaker, right?
So then the guy, he says what Barack says,
and then it's the guy that says what Barack means.
The Kenan Peel dude?
Kenan Peel.
You seen that?
Yeah, yeah, yeah.
Well, I would like to be your nigga speaker that night.
You say some cool, humble shit, I'm like, what do you mean, sis?
No one can fuck with this record right here!
I'm going all out for you, Skateboard P.
I'm telling you, let me be.
You say humble.
Me and Pham, I would be like that.
Listen to me, bro.
Fireworks.
Ah!
Holy moly.
Nobody can fuck with your cat off, bro.
Nobody can fuck with your cat off.
Fuck that.
I'm gonna be your nigga speaker today.
I'm sorry, I'm gonna be your yandex speaker
because I don't want to say nigga no more.
I don't want to say that.
Listen, Timbo the King, bro.
Timbo the King.
Timbo the King.
All right. So would you, how about Kanye?. Timbo the king. All right. All right.
So how about Kanye?
You want Kanye in person.
That's your little man.
Kanye is amazing.
Listen, out in the world, there is no Kanye.
Let's be clear.
Kanye is amazing, bro.
You wouldn't have had to have Kanye.
Listen, I know my job, bro.
I'm not a boxer.
I'm a trainer.
And at the end of the day, like, you know, because I'm lucky to be able to throw a couple shots and get a couple belts. I'm a trainer. And at the end of the day, because I'm lucky to be
able to throw a couple shots and get a couple
belts, I'm very grateful.
But this is not my fight.
It's just
not my thing. How come you can say that? I can't say
that. They won't let me. They're trying to
make me battle everybody.
How come you can say that? I don't know.
I just know my place.
You sound like Michael Jackson right there. I ain't know. I just... I know my place. You know what I'm saying? You sound like Michael Jackson right there.
I ain't no...
No, no, no.
I know my place.
Michael Jackson, bro.
We know, man.
I'm gonna check that.
I know my place.
I will say this.
I will say that, you know,
I wasn't sure of what to expect here.
I know I have a love and respect for your show.
Yeah.
And I'm having such a great time.
So another shot of Purple Rain?
Purple Rain!
Here's the Purple Rain.
Man, yo, Pharrell, I just want you to know, man,
our show is about saluting our...
I see it.
Our legends.
I see it.
You know, when people got 10 years or more,
they say, this is over right now.
You know, there's this new young producer, Salute.
Cheers.
There's new young producers.
You don't care about that.
I also think that you should have a partnership with a florist.
So all the florists.
What, we need flowers?
All the florists that are out there.
There's a lot of different brands, a lot of different versions,
and a lot of different places coming from different places. There, there should be a Drink Champs, like, edition
of flowers because that's all these guys
are doing to give people their flowers.
I like that.
That's good.
So, you know,
you need to
call, write, email, do whatever
you need to do to connect with these guys.
And there should be a Drink Champs
florist. And I'm just saying, people
will order from here just because they want to be supportive
of black and
Latinx entrepreneurs.
And they'd be very supportive
of what you do because you do this
on your podcast, like you said.
You say, yo, this is a show about giving people
their flowers and shit, right?
So you should have that merch-wise.
You should actually have flowers.
You should actually have flowers, bro.
But we got to have a girl give it to you
because I feel uncomfortable giving you flowers right now.
Why?
I'm giving you mental flowers.
Until you see the kind of money that you can make.
Oh, okay, okay.
All right, all right.
All right.
Let's make some money for that.
Let's make some money for that.
Not only that, my brother.
Let me tell you something.
Not only that,
you also had the most disrespectful jury in the game at one point.
You were like the Eric B.
of Rockin' of the new producers.
Like, you were like, you know, seriously, let's keep it real.
Let's keep it real.
Let's keep it real.
You had blue diamonds.
I didn't even know what that meant.
I didn't even know what it was.
It was ill.
You was out there like, let's talk about your jewelry game for one more.
Wow, he really getting into it right now.
Yeah, why not?
Why not?
So jewelry-wise, I was, what the fuck is that?
A michelada.
Huh?
Michelada.
So it's a mix of what and what?
It's, imagine a Bloody Mary beer drink.
Got it.
That's the easiest way to explain it.
I'm watching.
This is my line.
This is my line, by the way.
Oh, okay.
All right.
Say it again.
Michalada.
It's all black excellence.
Shout out to the girl.
It's all black excellence here.
Everybody here, we know all the owners of every company here.
I put a bottle in your back for you.
Yeah, listen, we know all the owners of every company here.
This is what this is. We are the FUBU of the media.
Okay.
Everything is all our friends.
Soon to be florists.
Yes, yes.
Yeah, we need that.
That's dope.
Soon to be florists.
Yeah, yeah, yeah.
And book authors.
The book is important.
Yeah, okay.
The book is important to the legacy.
The book is important to the legacy,
and the florist is important to the future.
The fact that you guys literally give people their flowers.
Yeah, that's what we have to do.
Man.
That's what we have to do.
Come on.
There's some flack and fillet right now.
There's some florists that's going to contact you guys.
Yes, please.
Like, yo, we'd be happy to be y'all's partners.
That's great.
And you pick them all out.
God damn it.
Right?
I'm not going to lie.
I'm going to send you the pictures,
and you tell me which ones to go with.
When you start thinking about that money,
when you realize the kind of money you're going to make right now,
you're going to be very clear on what colors you want to pick.
Okay.
Go ahead.
So.
The American West with Dan Flores is the latest show from the Meat Eater Podcast Network,
hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck.
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My name is Brendan Patrick Hughes, host of Divine Intervention. you get your podcasts. He violated the FBI, and he wanted to bring the Catholic left to its knees.
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I mean, Brendan, it was divine intervention.
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Wait, where are we right now?
Purple rain.
Because the purple rain is kicking in.
We might need more purple rain to figure it out.
Purple rain, man.
Okay, jewelry-wise.
Jewelry-wise, man.
Pass the purple rain over here for me, too.
All right, purple rain is serious, bro.
So, jewelry-wise, I've, you know, I would have my, like, I would have, like, my inspiration.
Like, sometimes I'm like, oh, you know what?
You know, something as simple as a Monopoly.
I got you, sir.
Thank you.
Something as simple as, like, a Monopoly piece.
I'm like, yo, I want to do this or I want to do that, right?
I never did that.
But at the time, I was thinking that way.
Or, like, when I was going through, like, my jury motions, I was also dealing with cause.
So I would say, yo, I want to do
SpongeBob. That's what made him start doing SpongeBob. I want to do Smurfs. That's what
had him doing Smurfs. Now he was an incredible artist on his own. He did something called
The Kempsons. And it was at that same time, that sense of self-discovery that you realize that you
could just have your own ideas and go in there and not
just have to settle for whatever Tito was giving
you. Because I used to go to, we used to go to Tito
early on. Shout out to Tito.
Listen, Tito, I miss you. Love you, brother.
Tito, smile every time you see our faces.
Every time you saw our faces, right? He did my first grenade.
Man. And then, and then there was
Jacob. Jewelry grenade to be.
Hi. Sorry.
Then I went to Jacob. And then, like, everything changed.
And then I met Lorraine.
So, you know, I stay very, very, very loyal to Jacob and Lorraine.
Okay, who's Lorraine?
That's another Jewelry?
Lorraine Schwartz.
Ooh.
Okay.
Yeah, she's.
That's about my league.
She's great.
She's great.
I'd be happy to introduce you to her.
So Lorraine is like Elizabeth Taylor, like, you know,
don't kind of like that kind of, like those kind of levels.
She did Kim's ring. She did B's ring. She did my wife's ring.
You know, we was early on the ring. Like we, you know,
I'm very loyal to the people I partner with, whether it's Adidas, Lorraine,
whoever it is, I'm turning the lights on, I'm turning everybody on to them.
Right. And so jewelry wise, I just wanted to express myself like, you know what? I'm from
N.E.R.D. and you guys can keep getting fucking crosses. I've done that, but we're going to do something else.
And so there was this one moment.
Colorful shit too.
There was this one moment.
We went to the BET Awards.
I don't know what year it was,
but for a surprise,
Stephen Hill brought on Slick Rick.
Was Dougie Fresh on there with him too at first?
Was Dougie Fresh on there with him as well at first?
I'm not sure.
I think he might have been.
And if he's not, my apologies, because Dougie is every fucking thing.
The nigga got to dance 20, 30 years later.
He's everything.
Yes.
Slick Rick was on there with a short suit, meaning a suit with shorts.
Right.
Right?
Burgundy with burgundy clocks on.
Yeah.
And his jewelry.
Yeah.
And I am seen on the BET. I don't know if it was a bt awards it was if it was the
bt hip-hop awards i'm not sure i can't remember and he had on all that jewelry and i called jacob
that night i said listen to me okay this is in full transparency. There was no big Cuban links before this.
Right.
He had on a Cuban.
And I thought about some of the stuff that he didn't have on that night that I've always loved.
And I called Jacob.
I said, listen, we're doing three chains.
We're going to do a bigger Cuban than you've ever seen.
And the Gucci link.
And then we're going to do a much bigger Cuban.
Right.
And then we're going to do a Gucci link Cuban. And then we're going to do a Gucci link.
But the difference is I'm doing them in white gold.
And they're all going to be pave'd.
There was no pave'd Cubans.
Oh, I thought it was platinum.
It wasn't platinum?
No, platinum I wouldn't have been able to lift my neck.
You guys, what's pave'd?
I don't know what the fuck that is.
Pave'd meaning like lots of diamonds.
Okay, all right.
You know, when you see teeth, they're paved.
Okay.
Like paved, but paved.
And I was like, listen, we're doing, it's going to be all sugar-coated.
Basically.
Pave.
Pave.
So pave Cuban link.
Pave smaller Cuban link.
Pave Gucci link.
And the first one is going to be
of the one that,
I forget the saint's name
that's on the crutch.
San Lázaro.
That was me.
San Lázaro, yeah.
Okay, that was me
imitating Slick Rick full on.
And I only wore it for a little bit
and after a while I realized,
okay, this is too Slick Rick
and I gave it to Nego.
And I replaced that
with something that,
with the BBC helmet
all Parvade out, 3D. And I replaced that with something that with the BBC helmet.
All all pavé out 3D.
And then I did the one of any R.D.
But in the big characters, all in the color coded stones.
And then there was like one more and I can't fucking remember what it was.
But either way, then I got the bracelet.
That was an homage to Slick Rick, bro.
Wow.
That was like, Slick Rick, you're the king.
That was the inspiration.
You're the king.
And you know, I love Slick Rick so much.
When he came home, Jay was like, yo, I want you to go on with Slick Rick.
I was like, what?
Are you crazy? I'll do it for fucking free.
What do you mean?
It's fucking Slick Rick.
Right.
My brothers and I, all we did was ride around and listen to the do you mean? It's fucking Slick Rick. My brothers and I, all we did was ride around
and listen to
The Adventures of Slick Rick.
Like, what? That whole shit.
Mona Lisa. Hey, Young World is the best
record in the world.
Just so you guys understand.
When I got my first Rolls Royce,
when I first got my first Rolls Royce,
I rode around in Virginia with some
white models from New York
I was like, yo, you guys
Gotta come to Virginia with me
And let's just drop a fucking round
In slow motion
With the hazard lights on
And I made them listen to that
They had never heard of it in their life
I was like, but you guys
Have to understand what this is
By the end of the night
They were all singing the world
The songs together
It was great
That record's still crazy
God damn it
Look at how hip-hop he is
God damn it
Keep talking that shit.
So,
so,
when I,
when I made that jewelry,
it was like,
that was everything.
I'll never forget
the first time I unveiled it.
We did Drop It Like,
we played Drop It Like It's Hot
for the first time
in the Staples Center.
And it was so many
gangs in there
that I was like,
yo,
are we really going out there? Snoop was like, nah, P, they love us. And like, Bloods was in there. And you like, yo, are we really going out there?
Snoop was like, nah, P, they love us.
And Bloods was in there.
First of all, that's when I realized
there was more than one Crip.
I thought it was just Bloods and the Crips.
No, there's more than one of all of that.
There was the Grape Street Crips.
They were in purple.
I was like, what the fuck is this?
They were in purple.
Then there was another group
that was wearing green.
There were so many of them. They were throwing signs and shit. We played Drop It Like It's Hot. He was like, what the fuck is this? They're wearing purple. Then there was another group that was wearing green. I mean, like, there was so many of them.
They was throwing signs and shit.
We played Drop It Like It's Hot.
He was like, go ahead, P, and I unzipped the shit and, you know, had my moment.
What did you have on?
A bunch of Bape stuff.
It was Bape at the time.
Nego still owned Bape.
He hadn't sold it yet.
Okay.
And...
He sold Bape?
Yeah, he sold Bape.
Yeah, a long time ago.
Oh, wow.
Yeah, they...
So who owned bait then?
Uh...
Not my brother
and not the general,
so I don't wear it.
I ain't worn bait
and shit
since 08.
Wow, I didn't know that.
Yeah, you know,
no disrespect to them
or whatever,
but it ain't Nego.
Me and Nego
is human made.
Remember the first...
You gave me a pair of babes.
Yeah.
They were like brown.
Suede.
Collector's items
right now. I ain't got it.
But let me just tell you how much. I wore them
since in my hood. They
joked on me. The first
pair, like this is before no one had it.
You gave me a pair. And I wore them in my hood.
And I was like, yo.
And I kept saying,
they 300.
People was like,
those is fake uptown.
I was like,
this is baked, man.
And they're like, yo,
those is weak, yo.
What the fuck are you doing?
I'm like, yo,
this is,
for wearing them sneakers,
this is going to blow.
Yo, they baked on me. I'm talking about, I was like, yo, this is, this is going to blow. Yo, they baked on me.
I'm talking about,
I was just,
they were just laughing at me.
And I just said, fuck it.
I rolled with it.
And now, all them dudes be like,
yo, my bad.
They be like, yo, my bad.
You see them?
They baked out.
I'm like, oh, fuck you.
That's Nego, bro.
Nego is, you know,
and, you know,
when you talk about, like,
us and rap music
and, like, you know,
that culture,
you know, part of what...
At that time,
what made you even want
to get into that type of world?
Because you were already dominating.
So you asked me about the jewelry.
Mm-hmm, jewelry and...
By the way,
I had a whole other lifetime
after the big jewelry.
That's when we just started getting a more
sophisticated, like, just
thinking about things a little bit differently.
Yeah, I see your whole wrist. It's just different.
It's like a treasure chest right over there.
Yeah, yeah, yeah. Is that a Cartier
bracelet made for you, for Cartier?
This is Nego. Nego made this. This is
a human-made. This is a human-made bracelet.
Like Cartier. Yeah, sir.
Yeah, elsewhere. And that's
Cactus Plant.
I don't even know how you get that.
Cactus. Yeah, Cactus Plant.
She's over with Nike as well.
She's something else.
So here's the crazy thing. So Jacob, you asked me about
the jewelry. So Jacob called me. He said, you know,
Pharrell, I got this guy, you know,
he likes your stuff, you know.
You know, you know. Good, good, good, good, good client.
He's a good client. You know, he's from Japan. You don't know him. You don't know this guy, Nego.
He's fucking rich. He's, you know, he's got this company. You should check it out.
Jacob was the one who introduced me to Nego and Bape because Nego kept coming to New York going, listen, you making jewelry for this guy.
You made him this Cuban link.
You made this for him in yellow.
I wanted it in yellow, and then I wanted it in rose,
and then I wanted it in white.
And everything that I got for a couple years
before Nego met me,
he would get everything that I got in different versions,
one in rose, one in yellow, and one in white.
And Jacob was like, look, look, you don't believe me?
He pulled out his desk.
He opened the drawers, and he showed me the photos of me
and the jewelry that Jacob had made for me, and Nego was a fan.
He said, I have this because he asked for the same thing.
It's fucking crazy.
You got to meet this guy.
Trust me.
Just do me a favor.
So Loic knew him as well because when Loic went out there with Khalees, when he was like road managing her, they went over to Nego and they met Nego just at the other.
So I needed a studio to do something when I was out there.
And Jacob kept going, yo, you need to go sit with this guy.
He's a fan of yours.
So when I went to Nego's office where his studio was, he had an office that had a showroom, production room for clothes and sneakers.
And then, like an atelier, and then he also had a showroom, and below that was a studio.
He was like, yo, you need a studio? Come use my studio.
So I used the studio. I got done doing what I needed to do.
I went upstairs, and I saw all these bapesters that kind of look like Uptowns
in a way,
but the colorways was so fucking crazy.
And literally
like, let's say... So those first
Bapesters, they was already made as
you saw them? I walked in the showroom
and I'm a
sample size. I'm a nine. Nine, nine and a
half. So let's say
there's three colors here and there's
not, but let's say there is green, white, and beige. He would have a babe that was green,
white, and beige, but then he would have it where the colors were reversed.
So literally each colorway he would do twice and just reverse where they were.
And I walked in there and I was like, this motherfucker is a genius.
I never seen nobody do that.
Because really right now, if you think about a sneaker drop, right, you see a colorway.
It's one pair.
What if the toe box and the heel switch the colors, but it's the same three colors but just rearranged
when i saw he did that i said hey hey man who are you we you're i just want to learn from you
and he was like nah like i'll help you and then that's when we did bbc together and that's when
we did ice cream together and everything changed and that changed my life because at that point I was only thinking about
the beat the beat was my only concern then I the beat in the songs were my only concern then I
realized that like there's beats there's music and then there's merch and then there's like clothes
and he really opened me up he really really really really
made me look at things very differently and I saw that this guy's imagination
had no bounds and that's when I realized that like not only I could do this but like
the kids that we see today they're doing it but that's when I realized that that was going to
happen I was like because if I see this they're going to see it you know I's when I realized that that was going to happen. I was like, because if I see this, they're going to see it.
You know what I'm saying?
So that changed everything.
He was different. Some people
put their shit in a safe. This guy, when I went to
his house and
his apartment, he had
a big Mac toolbox
that they use when they're
servicing in the pit stop
of a Formula One.
You know, those big toolbox
with the wheels on it and shit.
You know, the big blue toolbox
that was like, had trays and shit.
This motherfucker had his jewelry
in there with lights.
Like he was, he blew my mind.
And that's when I was like,
oh, I'm never going the other way.
Like I am, we have the ability to do whatever
The fuck we want that's why you're gonna do
This book like you guys will mark this
Day is this December 12th
2020 right this is December
12th 2020
There's so many publishers
Have heard of this and some of the young
Scouts have heard this you're gonna
Do this book and there's a florist or a botanist
that's heard this interview,
and they're going to do this with you.
Damn it.
Right?
You're going to text me or call me.
By the way,
you're not only going to text me or call me,
but do you guys get the positive affirmations
that I get from this man?
Yo, this guy?
Let me tell you something. Yes, I it i'd be listen i'll be caught
up in so many things that i'm doing and i don't give a where i am in the world or if you
look at this last you know 12 to 12 to let's call it 12 to 14, 15 months of what we've been going through with COVID.
Because some of us knew earlier than others.
This man, relentlessly,
if not every week,
every two weeks.
If not every two weeks, every three weeks.
But then after that third week,
it might be three consecutive weeks.
This man will hear me just say, hey, positive vibes.
That's it.
That's it.
And let me tell you something.
God is a reciprocal God.
Yes.
This universe is a reciprocal universe.
And you have no idea, when you send me those positive affirmations.
Man, thank you, bro.
And those positive words. Thank you, bro. You need to know it's coming back to you. Yes idea when you send me those positive affirmations. Man, thank you, bro. And those positive words.
Thank you, bro. You need to know it's coming back to you.
Yes, thank you, bro.
Thank you, bro.
Solid, solid.
It don't mean nothing unless you sip to it.
And I'll just tell you that, man.
It's coming back to you, bro.
Yeah, because I love it because we live such a beautiful life.
I don't give a fuck.
You know, what we've been through, like the fact that we're surviving
and we're alive during this crazy times that we're going through,
is that's what we should be spreading.
It's like, yo, positive energy, man.
Wherever you at in the world, I don't care if it's Aruba.
I don't care if it's fucking Lefrak.
I don't care if it's Newport News.
I don't care if it's fucking, you know, wherever it is.
Like, we should, we should, we should, we should, we gotta respect each other and just be happy to be where we are.
There's so many people that we lost just this year.
2020 has been the worst, best year.
This man has been sending these messages for years. That's right. For nothing. That's right. I has been the worst best year. have been sending these messages for years.
That's right.
For nothing.
That's right.
I've been like that.
And I've been like,
love, bro.
Thank you, man.
Same to you and your family.
And when I say that,
I hope you, you know,
hope you are able
to relate a message.
14 years old, yes.
That's right.
Yeah, man.
Yeah, yeah.
And he is,
you know,
but let me just tell you from a super outsider, you know, like in y'all's solar system, I'm Pluto.
Right.
That guy is all about you.
That's right.
You know that.
And he.
Come on, come on, come on.
Hold on, hold on.
And for years, for years, it's always been when I talk to him, he's like, yeah, such and such.
I'm going to come down with my wife.
It was like I know when you entered his life, it was a very big difference because it was always whenever I talked to him, you were always in the equation.
And that's a beautiful thing.
And I'm so happy for you guys.
They have a little drink.
Actually, on some family shit.
Yes.
For the past couple of weeks, thank you
for doing the Grinch movie, because I got two young kids.
And every morning, that's what we watching.
Wow.
And I could stand it, because the music is amazing.
The narration is amazing.
So thank you for that contribution as well.
To parents and children.
Thank you, man.
Thank you.
I'm sorry to flosst you
because this is a direct question
from Hov.
He said,
I want all 40 stories from him.
Get him high.
Which I'm not going to do.
Talked to him about producing
Despicable Me.
Wow.
Just funny shit happened to him
while high,
but I'm not going to get dry. I'm not going to get you out.
I'm not going to do that.
But this is with me.
Wow.
You know what?
Sean Carter, I had no idea how involved you were, but now I get it.
I get it, Sean.
He took off his mask to say that, too.
I get it.
He's getting involved with everybody, but we're not like, I'm like, yo.
No, he's been there. He's a great guy. He's getting involved with everybody. But when I'm like, yo. He's been there.
He's a great guy.
He's always been there.
I remember.
I remember when you guys were in the very beginning,
when you guys first started clicking up or whatever.
And you had tasted Armadale for the first time.
Yeah, I hated it.
I hated it.
And you were so vocal.
And I was always so surprised.
I still got a bottle.
Armadale, I hate Armadale, bro.
I was so surprised.
I get my hair cut and put Armadale on me and I'm great.
That was terrible.
That was terrible.
That was terrible.
I love them.
I love them.
Nah, he was saying.
By the way, he knows I'm bringing it up.
Because that was like, as much as he loved them, that always blew my mind.
Like, damn, like, yo, you so honest about that shit.
Well, you didn't want Ciroc either
I'm always bringing that up
Hey man
You gotta relax
It's true
It's true
That was true
I was pushing it on you
I was affected from
Armadale
I had never tasted
The Ciroc
I was bringing you
Cases
You were like
No thank you
But then once I
Tasted the Ciroc
I was there
But you were the only one
Everybody
You had a pink
You had a pink drink.
You remember?
With milk in it.
Oh, my gosh.
I never shit it crazy that much in my life.
Wait, you had a pink alcohol?
Yo, you had a pink alcohol?
You don't remember?
Yeah, cream, cream, yeah.
It was cream-based.
Yeah, yeah.
It was crazy.
That's scary.
Yeah.
Is he alive?
It was like, hell no.
It was like, imagine like a Kahlua.
Okay.
Like a strawberry version of like a Kahlua.
Even scarier.
Tastes good, but it do something to you.
Yeah, I did not understand.
I went home, I was like, wait a minute.
You was lactose intolerant.
I didn't even know.
I don't know what's going on right now.
But that was a beautiful day.
At the time.
That shit happened to you, bro? I don't know what's going on right now. But that was a beautiful day. At the time. That's your time.
That's your time.
No, but you realize how legendary you are, though.
You're a super...
Yo, in my book, you're my number one producer of all time.
Listen.
If I had one last album, which I would like for you to do...
Listen, if I had one last album to do, right? you to do listen if I have one last album
to do right fuck it I keep it real well it involves out I have one last song to
do well that's a lot he just went from last 12 or 11 down to one You should have stuck with the whole album, bro. Bro, that is pressure. I'm going to get an EP out of this somehow. Somehow.
Somehow.
We'll get five songs or something.
And we're going to split it and give it to our kids.
Has to open the studio right now.
First of all, as you know, my schedule might be crazy because God is the greatest.
God is the fucking greatest.
That was oxymoronic, but we're going to let that go.
Mm-hmm.
You know, your credit is
always good with me.
It's always good with me.
It's always shown with you guys.
There's no...
We're not talking about budgets and shit like
that.
Like, you know,
what you gave me...
I realize what you know what you gave me
like i realized what you feel like i gave you
but i okay let me take this off
i realize what you feel like you like like i gave you and chad has given Chad. Shout out to Chad. Chad, he was a fucking savant genius.
Of the highest order.
Right.
Is.
I said is.
Is.
Of the highest order.
I will never be half of the fucking musician that he is.
A man can pick up an instrument, leave him for two hours,
and the motherfucker's playing on it like an ingenious improvisational person who spent 18 years on the instrument. That is Chad. Chad is a
genius. But I realize what you feel like we have given you, but you need to understand what you gave us.
And that is, at the time we had done, I had wrote, I had written Teddy's verse for Rum Shaker.
Then I had like a little small, really, really ill-fitted verse for an FWV remix that didn't get used, but they chopped up part of my verse to use the SSWWWV that went into right here, the Teddy Riley remix.
Then we did Tonight's Tonight.
Then we did Looking At Me.
Looking at, yeah, Looking At Me, right?
And then we did super thug super thug made every hard rapper at the time
look at us very differently at the time we had did tonight's tonight for swv and that was like
the biggest thing we had done with the exception of uh and i'm someone as producers, with the exception of Tonight's Tonight.
It made people who had heard about us look at us very differently.
Why? Because we work with a hard rapper? No.
Because we work with a hard character.
You need to understand the difference.
There's a hard rapper and then there's a hard character. A hard rapper, cool, until the way you rap goes out of style.
But because you were a hard character, you were more than just a rapper.
You were able to do Super Thug.
We then did Oh No.
Like, you went on to do great things.
And we are sitting here.
I want everybody in this room to feel me.
We're sitting here in 2020.
You show me.
You show me your contemporaries.
You show me your peers
that came out when you came out.
You show me what they're doing now
and we love them
and we respect them
and we hold them to the highest esteem
and there's so many of them
that I could get into
the greatest knockdown drag outs
about who had the best fucking clue mixtapes from that era but you show me you show me who has jay-z
sending them fucking questions He got me You show me
Right
That's our big brother
He's a billionaire
Like he's
Really
And big boy champagne
Yeah but
But yeah
To help him get to that building
Yes yes
Right
Yes yes
Right
You show me
You show me
I don't think you can
You know Thank you Skateboard Podcast Charting Right Not like podcast you show me I don't think you can you know
thank you Skateboard
podcast
charting
right
not like podcast
podcast
I'm sorry
charting podcast
very big difference
we invented like
rappers doing podcasts
and making it cool
but you got your own podcast
let's be clear
podcast network
we do
the other
what is it called
the other
ours
yours
cause you had
ours is other tone
the other tone cause you had you had an Appleurs is Other Tone. The Other Tone,
because you had an Apple show at first.
Wasn't it an Apple show?
Yeah.
What's his name?
Brooke Mogul?
Scott Venter.
Yeah, Brooke Mogul.
Brooke Mogul, right?
Yeah.
And that's the guy,
he had something to do with Entourage, right?
Yeah.
God damn.
Yeah, and I wanted to do it
because I knew that he was much more equipped
with like discerning what is the right shit that should be on
there.
You know what I'm saying?
And I wanted him to have a platform because I've always thought that he was
a genius.
Um,
and I really do believe that.
And then,
you know,
the cool thing is this is him.
And this next turn around is it's him,
myself,
our brother family,
family,
right?
Yeah. Family. And that's what I'm talking about. Yeah. I'm talking him, myself, our brother Fam Lay. Fam Lay. Fam Lay is?
Yeah, Fam on there now, too.
That's what I'm talking about.
That's what I'm talking about.
That's the fun. That's what I'm talking about.
And he just warming up.
He just warming up to get ready for his own shit as well.
But, again, like, it's been great, man.
And when you think back to the fact that you were early on at first, my wife going to kill me with all this footage with my mask off.
But you know what?
I just needed you to see my face.
I wanted you to really see my face and hear me.
Yo, you're a different guy, bro.
You're different.
And we've had our ups,
we've had our downs, we've had our rounds. And what you did for Chad and I,
and essentially everybody that I work with, you lifted us to a different kind of place.
You should know that. Like you lifted us to a a different different different place
and the crazy thing is the entire time beyond it all I would say the number one characteristic
of our bond and our rapport is that you would trust me when I say, yo, listen to me.
I would shut the fuck up.
Every time I would say, yo, just trust me.
Listen to me.
From the very moment I met you, that was the first word you said to me.
You said, trust me, you're going to go number one.
And I don't know why. I just always remembered that moment.
It was in Sound on Sound.
Listen, if we go to Sound on Sound, I could tell you the exact space we was at.
Yeah. Like, I could be like, look, you
were right here, I was right here. And you
know what? I was never wrong.
You, guess what?
You were never wrong.
So, you know, people
sometimes compare us to Snoop and like
oh.
Bro, bro, super thug man
yo do you understand super thug
do you understand my brother Allen Iverson
went to jail right around that time
wow
because of the chair throwing and the chair
back
at that time it was a shift
if I'm not wrong
the night that our brother Iverson went to jail,
wasn't that the night that you guys were in the
club at the bowling alley?
Was this in Hampton or Norfolk?
This was off of Princess Anne Road?
Look.
Okay.
I remember my brother
who was managing him at the time.
Somebody
hit him over the back with a chair.
And they hit him so hard that he said, he started speaking to two different people.
He said, I'm making this up, like, Billy?
John?
Is that you?
That's the story he told me
when he got hit with that chair.
It was a different night,
but that's what Super Thug
was doing to people
is my point.
Wow.
Fam's correct.
That was a different night.
But that's what Super Thug
was doing to people.
And Rob Walker was calling me
from New York like,
yo, yo, do you understand
with this song,
one of y'all are going
to record this for me and give me that sound.
We got you.
We got you.
Somebody is going to give me that sound.
It's been recorded for you guys.
And it just was a different time, bro.
Like, that record changed the mentality of how people were thinking.
And I'll never forget, Chris Light was like, man, you know, I remember you coming rapping in my office and, like, we wouldn't sign y'all.
He was like, he felt differently about it.
And he was a, Chris Lighty was a genius.
Love to Chris Lighty and his children and his spirit wherever it is right now in the universe
because if it ever existed it still exists somewhere just because you can't hear it don't
mean it don't exist it's here and it might talk to some people you know I'm saying Chris Lighty
is here and Chris man you had the most amazing vision. The idea
that you were able to see into
Cameron and see into
Noriega and see into Missy
and see into Busta and see into Q-Tip.
Do y'all understand that
this man was just going, oh, you're
like us.
You're a violator.
You're a violator. You're a violator.
And you're a violator. And you're a violator You're a violator You're a violator And you're a violator
And you're a violator
Yo Chris Lighty
Had the fucking vision bro
Definitely
Definitely
Like I'm sorry
I just had to
Just take a moment
Just for him
And the purple rain
Is kicked in
No no no
Would you like
I was about to give
Another shot
And it's
I was gonna
Give another shot
I was gonna
Give another shot This And it's... I was going to give you another shot. I was going to give you another shot.
It's happening.
It's going to happen.
This is how it happens.
And by the way, no disrespect, but it's swan, right?
It's not like...
I'm not from New York, so that's not me with a New York accent saying swine.
Swan.
It's swan.
It's here in Miami.
It's me and Dave Grutman.
And Purple Rain is one of our drinks, by the way.
Did you realize Tony, Tony, Tony was dissing New York from back in the days?
Was what?
Tony, Tony, Tony dissed New York from back in the days.
What song?
It never rains in Southern California.
He said, it may be cold on the East Coast, but on the other side of town.
You never notice that?
Tony, Tony, Tony, this is foul people.
Rafael Sadiq doesn't strike me as that, and I'm going to tell you why.
I'm playing around for real, okay?
Okay.
I was playing around.
Because I was going to say, because he's like such a...
No, but why did they mention our weather condition?
But he never said, he said East Coast.
He didn't say New York.
He could have meant Boston.
Yeah, but you just determined that the tri-state area is just the East Coast.
You just determined that earlier, like about 13 minutes ago.
It was circumstantial.
It was 13 minutes ago. Look, I don't know that Rafael Sadiq meant that.
Just because Rafael is such a loving guy,
and him and Q-Tip are so fucking close,
and D'Angelo, who is also from Virginia,
Richmond, Virginia,
he loved, he loves those guys so much.
I can't imagine.
All right.
Goddamn, let's make some noise for Mareel,
keeping it positive.
So, this was really nice, man.
Madonna.
Yes, sir.
Where are you at?
Madonna calls you.
Says, I want you to be Tiger King.
Did you say, I want you to be Tiger King?
I don't know.
I don't know why I said that.
Like, you know.
I don't know why I thought that.
Just let it go. Let it go. Let it go.
Wait. Wait.
I want you to be the Tiger King from Netflix.
Come here, Pharrell.
Come here, Pharrell. Wait. Wait.
No. So, Madonna...
Madonna calls.
Nah. Nah, he was too wild, bro.
Nah. Hey, nah. No.
So, Madonna called.
Like,
is that the,
because,
you had the
Michael Jackson call first.
Yeah.
In 1998, right?
1998.
So when did you get
the Madonna call?
The Madonna call
was definitely
in the 2000s.
Mm.
Um,
I want to say
I was still working
at the Marlin at the time.
Does she already have black children?
I'm asking.
No, this is real shit.
No, I'm serious.
Yeah, she had black children.
She had black children already.
She had black children.
My bad. I know it's weird, but I got to ask.
It's on the list.
It's on the list.
I just want you to know, I'm so super clear on how you do this shit.
I'm super clear.
What did I walk into?
The real ones.
The real questions come out in the fourth quarter.
Yeah.
I'm so sorry.
I'm so sorry.
Yeah.
Jay-Z, no. I'm so sorry.
Yeah.
Jay-Z, no.
I see it.
So Madonna calls you.
Oh, shit.
Where you at?
Madonna?
Yeah, this is real.
Madonna calls, and she's like
yo let's
like get together
and I'm like
okay
she's aggressive
I feel like
Madonna's aggressive
she's aggressive
yeah she's aggressive
she's an alpha female
I just feel like that
yeah
she's aggressive
um
she's like
I wanna
let's make some music
I love what you guys do
and it's cool so we we you know I'm going back between she's like, I want to, let's make some music. I love what you guys do.
And it's cool.
So we, you know, I'm going back between Florida, Miami, and London.
And we work on Hard Candy.
And that was cool.
And it was, it's interesting because she worked with me
and then also she had a conversation with Tim too.
And Tim knew her too because he knew her from before
when he was with Devontae and Devontae had worked on her album.
So they knew each other.
So when we went in and we just did a bunch of records it's interesting because
the one record
that we did
called On and On
we put Kanye on
this was
early in his career
with Madonna?
yeah
listen to On and On
he's on that record
his mama came
to the studio
and literally like
I want to say
a little while after that
is when she passed
it's crazy that was the last time i saw her she came to the session with madonna
i bless mama kaya yeah
absolutely sorry let's take my trays out um that was a crazy time
madonna yeah that must have been crazy a crazy time. Madonna. Yeah.
What did you do when Madonna,
like...
So hold on,
you had Madonna,
Prince,
Michael Jackson.
Who else from the 80s
did you...
The biggest artists
in the world.
Yeah, I ain't gonna lie.
I'm gonna be honest.
If you actually
retire right now,
no one will be mad at you
because I feel like
you worked with everybody.
Is this somebody
you didn't work with
that you wanted to work with? I don't know, man. People ask, because I feel like you worked with everybody. Is this somebody you didn't work with that you wanted to work with?
I don't know, man.
People ask me that.
They've been asking me that for about 10 years.
I love working.
So have you worked with every on your wish list?
Is your wish list complete?
Nah.
Who?
Don't tell me Gucci, man.
We worked with Gucci.
I worked with Gucci In 2013
I like that your energy
Tossed good bits
Who's somebody you
Want to work with
That you haven't worked with
That's a lot
Pretty much everybody
I've wanted to work with
We always end up
Finding our way
Working together
Not one soul
Older people I always end up finding our way working together. Not one soul?
Older people.
Those are the ones that say no.
Sade?
Sade,
we were able to do
a remix for.
Prince,
we did a remix for.
He was gone already?
No.
We did
Greatest Romance
Ever Been Told.
The greatest story
that's ever been told. Great greatest story that's ever been told.
Greatest romance.
I'm sorry.
Forgive me.
One of the two.
Or Prince.
Yeah.
Prince, Michael.
I never worked with Michael.
Michael was amazing, though.
But you interacted, which is dope.
Michael called.
A couple times.
Yeah.
One time you and Justin was in the studio together. Yeah. And he called when you was just in couple times. Yeah. One time you and Justin was in the studio together.
Yeah.
And he called when you was just in the studio.
Yeah.
He was eating popcorn.
He was eating popcorn in my ear.
That shit was crazy.
I was like, that's when I knew it was him.
I was like, oh, this is him.
Because that's his norm to eat popcorn in your motherfucking ear.
He would call you over and over and over again and then start eating popcorn.
I was like, oh.
I'm thinking of Thriller when he's watching the movie and and then start eating popcorn. I was like, oh. I'm thinking of Thriller
when he's watching the movie
and he's eating the popcorn.
I'm like, yo,
this is definitely,
definitely him.
And what was he?
And you was in the studio
with Justin?
Yeah, in the studio
with Justin.
And this is another story
that I read that was very...
At some point, Clips was on Jive.
Mm-hmm.
Justin was on Jive.
Mm-hmm.
Clips caught beef with Jive.
Mm-hmm.
And you chose not to work with Justin because he was on Jive?
What was...
Because, you know,
I imagine you guys
are friends.
What's that conversation like?
Yeah, what is that,
like, you know,
I know it's getting
a little deep,
but, you know.
I chose what?
You chose not to work
with Justin because,
because, honestly,
it was the advice
that I was given,
and Justin took that super personal.
Legal advice?
I plead the fifth.
Okay.
Okay, so whatever.
But that's when I don't snitch.
Right.
But I will say that my...
The advice on my team.
Who's killing a baby seal out there, bro?
Yeah, my team had advised not to do that.
Right.
Not to continue to work with Justin.
Just, no, no, just to say, Jive,
I can't work on anything that y'all have
because I need y'all to do right by the clips.
But that's not how they told it to Justin,
and he was very disappointed by that.
Because he would have understood
had it been explained a certain way.
Yeah, but then, you know, I just,
the advice was bad and the execution was bad,
and I had to bribe with that because I didn't think
that all the way through to be like,
no, y'all are wrong about this.
This is not, excuse me, this is not, wow, I'm twisted.
This is not how we should do this.
We should do this.
We should explain this to him so he can be on choreography with us, you know.
And I regret that because still to this day, it's like I mean, we talked about it, but still to this day is one of those things I look at and go, damn.
If I were the person that I am now, I would have totally told my younger self,
yo, don't do that.
That's just, that's not right.
Like, that's your team thinking short-sighted.
They thinking zoomed in.
They're not thinking zoomed out.
Right.
Because at the end of the day,
as a producer, you could have said,
yo, let me still get this money on the side.
So what made you take that stance
and say, you know what, I'm going to stay with it?
Well, his loyalty with his artists.
I mean, I know you kind of explained that,
but I just want to get a deeper...
Artist friends.
Because, you know, you could have been like,
yo, Clips, yo, listen.
I get it.
That's y'all beef with Jav,
but, you know, I got this whole Justin.
These were my brothers.
You know?
And Justin is my brother.
And as far as I was concerned,
and the way it was explained to me,
which made sense at the time,
like, he would get it.
He'd be okay if we just needed to delay a couple months
for the record label to do the right thing.
When you say he would get it, you talking about Justin?
Yeah.
But he didn't get it because we never gave him...
Y'all could have strategized together.
We could have strategized better.
Right.
He would have been on your team and helped you.
He would have been on my team, but that's not what happened.
And they told him, look, yo, this guy doesn't care about you.
And they turned him against me, and it took a minute.
Right.
Wow.
How long were you talking about, a two-year period?
It was different.
We had a very, you know, we had a very, uh, it was very strenuous and he was being made to convince
that like, I felt like I was more than what I was to him. And really all Justin,
Justin was a friend to me and I was a friend to him. And, you know, when he was going through
tough times, I was there for him. And when I was going through tough times, he was there for me.
But they vilified me to him.
And when you're young and, you know, everything essentially goes right for you and something goes left and there's a person that you've known for a minute and it seems like they're going left on you, you're going to feel a certain kind of way.
I understood that. They painted the picture a certain kind of way he didn't really
understand that i was just trying to stand in solidarity with my brothers and i should have
brought him along with me on that journey he actually could have helped us change that narrative
yeah but the advice that i was given i trusted let's just stay away from job period and not cut
him off not cut him off but just cut him off, but just like,
nah, I can't work on nothing for y'all right now.
Well, what about Justin? He's not your brother?
And then they went back and took my words.
That's deep.
This is crazy.
They went back and just took my words
and just totally blew it out to him.
And he and I talked eventually
and that's when I explained to him,
nah, listen, this is what I was trying to do,
but I should have involved you.
That was my mistake
because I didn't think holistically.
My greatest fault in this lifetime
is that sometimes I'm too zoomed in.
Meaning?
Like sometimes I'm just,
sometimes I'm just too zoomed in
and sometimes I need to too zoomed in and sometimes
I need to zoom out
sometimes we all
need to zoom out
sometimes we just
think about what
we're going through
and what we need
and even if it's
for somebody else
it's still too zoomed in
you gotta think
you're too close
to the situation
you gotta zoom out
and see it from all angles
you gotta zoom out
you gotta have
a bigger picture of things
just make sure
you guys can hear me
when I say that.
Oh, damn.
Man, this is great.
I want to afford me some more Ace of Spades.
Anybody want some more Ace of Spades?
Yeah, you're giving it out.
That's a first.
I ain't never seen that shit.
Y'all motherfuckers better go drink some Mesa space right now.
Zoomed out.
He zoomed out.
Zoomed out.
Because you know why, man?
This is the best producer of all fucking times in my life.
You know, I was... I don't want to say a local rapper
because I want to say The War Report is a classic.
What do you mean?
You want to say?
Are you saying?
Are you taking ownership of that?
Yeah, I'll take ownership.
But you know, it's zoomed out.
It's a classic.
Now we all understand that.
But maybe when you was in that moment,
you didn't know.
I was in the moment.
You didn't know.
And like I said, when I met this young man that was right here to my left of me, and
he said, man, just listen to me.
And I listened to you.
And my life has never been the same since.
And I know, I'm glad what you're saying to me, but I want to give you your flowers while you're here
because it changed my life because it was a different sound.
Just like Bam from TV was a different sound.
Like, when Bam from TV dropped,
people were sitting around like, that Swiss shit is not...
I'll give you an even better example for that.
And this is my friend, Big Tigger.
Thank you, bro.
The Tigger from the basement?
Yeah.
You know what he said to me after Oh No dropped?
And I swear to God, this is on my father's life.
Big Tigger says, stop working with the Neptunes.
All they shit sound the same.
I will never say this.
Do you understand who Big Tigger was at this moment?
And he sat there.
And I had Superdog.
And I had Ono.
He was in control of the biggest fucking hip hop station at the time.
He pulled me to the side, stop working with the Neptunes.
I looked at him.
I wanted to do, I don't, this is the old Nori.
But I said to myself, I'm all right.
I know where this is going to go.
And I'm sorry, I've never revealed this story ever in my life.
So.
It's one million percent.
There was, I want to just say this.
I mean, you didn't ask me.
It wasn't a thing that warranted a response.
It was just, like, interesting information.
But I want to say to him, listen, love, brother.
You know, that's what you felt at the time.
That's what you felt.
And you know what?
At that time, we might have sounded like everything that we did was repetitious.
And I knew I needed to grow beyond that.
And you know what?
I'm grateful.
I'm grateful that he felt the same thing we might have felt.
Excuse me, that we might have felt at the time.
And I appreciate your loyalty.
And I appreciate his loyalty to the game.
None of us are mad.
He is somewhere doing what he's doing and being the very greatest at what he's doing.
You're at the greatest height of what you're doing.
And I am still just saying thank you, God.
But really quick, to piggyback off all this, as a DJ, though,
originally I could hear the same sounds, but I started to say this is genius
because you could, these records seamlessly
go into each other and then
change the whole sound. Right, right, but then even
going even further, coming, you know,
out of Miami and the
Caribbean being very influential in what we do,
I'm looking at Dancehall and
how the rhythm's all, it's the
same rhythm, you know? Yeah rhythm yeah yeah so was there any
thought like that to what you guys were doing
so I fell in love with the clavichord
because it
could be as radical
as
a guitar riff
from like Led Zeppelin
or Metallica
and it could also be
as rhythmic as um you know more technical music
and so we were very loyal to that for a while right um and i think and i could be wrong
but i think the very first time we ever used a clavichord was on super thug And I think, and I could be wrong,
but I think the very first time we ever used a clavichord was on Superdub.
So when you were...
And then after that, we were given the remix
to the Backstreet Boys record.
And then we were given the remix...
Did Superdub do Backstreet Boys?
Oh, yeah.
Superdub did Backstreet Boys.
It sounds relatable.
And then we were given the remix to a Lox record.
Mm-hmm.
And then it just, that's when the Neptune sound.
But it started with Super Thug.
Right.
Because if you listen to Witness Failing My SWV,
or you listen to um uh um use your heart by swv which was the bigger
song because that was a single right it didn't have that particular sound if you listen to
tonight's tonight it didn't have that particular sound either we developed our sound after we made super thug
but you guys consciously say we this is our signature sound now we never said it we just
kept going back to what felt good okay and that's like a thing for me like i might not like some
people are so good at what they do that they make a declaration right i've never been good at that
and every time i make a declaration i'm wrong right so i've learned that they make a declaration. Right. I've never been good at that. And every time I make a declaration, I'm wrong.
Right. So I've learned to not make a
declaration and just continue to
declare my
action.
And that clavichord,
that's what gave us that. Which is not
new because, like, for example, like,
Premiere, you knew what a Premiere beat sounded like.
It was the sounds that was being used.
DJ Premiere
is not celebrated enough. Yeah, yeah, yeah. It was the sounds that was being used. DJ Premier is not celebrated enough.
No, we celebrate Premier.
This is Detective Premier.
But let me just say, I got to say this.
Okay.
That Neptune run is nothing like it.
Listen, I'm going to be honest.
What did you say, though?
I didn't hear you.
The Neptune run.
When after, oh, like after, oh, no, after that. No, there was entire mix shows of just Neptune run. When after, like after Oh No, after that.
No, there was entire mixed shows of just Neptune records.
To this day, people still send me fake Neptune beats.
I love it.
I just be sitting there like, oh my God.
I can't remember that.
I know the guy who was originally.
But do you understand?
Yeah.
Like, I'm going to be honest
it's one of the proudest moments
of my career
is because
I had a chance to believe
in you guys
and like I said
you gave me the
baby you want me
and I brung it to Nas.
Nas didn't get it.
I forget what, for Jay, but we can leave that alone.
But to see where you at, it's a beautiful thing for me.
You understand?
Bro.
I see everybody clear.
Listen.
This is.
Listen, I'm going to say this again.
Please.
Good, bad, and different up, downs, arounds.
What we, what you, like, what you,
what you, y'all know what y'all doing here too
With this motherfucking
We love it
We're very family in here
Like two minutes
What y'all doing here
Y'all know what the fuck y'all doing
We have fun
This is definitely a formula
And it works
Yes, yes, yeah
We have fun
And our big brother
Isn't just leaning in And sending them bottles for nothing You know what it works. Yes, yes. Yeah, yeah. We have fun here. And our big brother isn't just leaning in and sending them bottles for nothing.
You know what I'm saying?
Yes, yes, yes, yes, yes.
But, oh, shit, I got to finish my purple rain.
Purple rain.
Oh, I got to fill them up.
Let's fill them up.
Holy moly guacamole.
You tell me when to stop, Pete.
Mm-hmm.
Oh, shit.
Do you know what holy moly is?
Definitely don't.
So, moly is this herb that was given to someone.
I knew it.
Back, it was given to Hercules to stop him from being under a spell.
Yeah, they were trying to, like, put him under a spell.
Medusa put him under a spell and they put him under a spell yeah and
they gave him this what was called moly m-o-l-y and that's why we say holy moly to this day
but moly was was something that was given to him to keep him from not falling under the spell
of over sorceress actually not medusa it was a sorceress who turned all of...
Okay, maybe I'm mixing this up.
This was given to...
Drug facts, don't worry about it.
You know Odyssey, Odysseus?
Am I saying it right?
We'll say Odyssey because it works for us.
Okay, well, so it was given to him
to stop him from turning into a pig
like they turned the rest of his squad into
um and he was able to like you know convince her to like take the spell off of his of his guys
and turn them back into human beings from the swine that she turned them into and then he like
had like to make love to her for like a like year straight. But moly is an herb that she gave him
that made him immune to the spell that she was putting him under.
Yeah, and we had a walk of moly tonight, and that's a great tip.
Yeah, you said holy moly.
Great tip.
It's not Hercules, it's Odysseus.
Oh, the person you mean.
Yeah, Odyssey.
And I'm going to cut that short and say purple ring.
It's purple ring.
It's a swan.
It's a swan.
It's a swan.
You guys got to go to swan.
It's in the design district.
Oh, come on.
So is this a perfect code?
Do we have to say, yo, purple ring?
You got to have a code.
It's got to be a secret code.
So it's not swine, it's swan.
Swan.
Swan.
So here's the thing.
I knew that was a thing.
You went to the bathroom.
Right.
And I said, look, you guys, I'm not from New York.
Right.
I'm not from New York either.
Right.
And so if you say.
I'm from New York.
If you say swan, if you say swan, people from New York think you're saying swine.
Right.
Yeah, that's just swine.
Swine.
But we really mean swine.
Really, the thing that floats on top, but it's really doing a lot of work on the bottom.
Swine.
The bird.
Yes.
Dave Grutman, myself, Alex Perez, and also interior designer Ken Folk.
Well, I only said it because there's a restaurant called Swine down the street.
That's why.
Yeah, we're not swine.
Swine's good.
I've actually been in there.
Right, shout out to Swine.
No, no, no, it's actually really good.
Yeah, they're dope.
But we're Swine.
We're in the design district,
right across from Tom Ford.
Okay.
Yes, yes, I've been there a couple times.
Quick time with slime.
Yo, shout out to Best Buy Liquors.
Yo, shout out to Best Buy Liquors.
At Best Buy Liquors.
Yeah, yeah, good.
Hit that, hit that.
I just said shout out to Best Buy Liquors for the liquor.
Are you ready?
This is called Quick Time with Slime.
This is just one or the other.
Okay.
You ready?
Yeah.
I feel like I need your whole attention.
Okay, sorry.
I'm going away for you.
Okay, I'm here.
Are you ready?
Yeah, I'm good.
Jay or Snoop?
We're quick.
Both.
Mm.
Teddy Rowdy or Quincy? Both.
This noise or that noise?
Timberland or Kanye?
Both.
I love it.
Timberland or Kanye?
Both.
Justin Timberlake or Robin Dick?
Who's next?
Who's next?
Who's next?
Who's next?
Who's next?
Who's next?
Who's next?
Who's next? Who's next? Who's next? Who's next? Who's next? Oh, yeah. Both. Justin Timberlake or Robin Dick?
Who's that?
Who's your who?
Justin Timberlake or Robin Dick?
Shit, both.
Nicki or Cardi B?
Both.
You got to give them some random ass like separate people.
Both.
All right, I'm just going to.
You said Nicki or Khalees?
Both.
And I got to tell you... Let's please split up.
You know,
I love them both.
I love you to Michael Jackson over our era.
And given all of everything that I've gone through...
I feel like this is how Michael would have answered.
Like, it's...
Man, I love them both.
Despite all, everything. I love Khalees, man. going through like it's man i love them both despite all everything i love kalise man i want the best for her was despite everything that was your girlfriend at one point right no that wasn't
my girlfriend no no no no yeah he went he went but you know what She's definitely somebody who taught me about fashion.
And I felt like we both taught each other about music and art.
And we made fantastic music together.
I love her and I want nothing but the best for her.
I have nothing but, I'm only, like Khalees is like a sister to me
I'm only going to have positive things to say
period
that's it
and when it comes to Missy
like we were born in the same state
like
man we may on and on together
and that's amazing
but man Missy Elliott
we need Missy here at Dream Chance
Missy Elliott is like
she's a fucking dream
yeah like period like she was at Adidas before I got there here at Dream Challenge. Missy Elliott is like, she's a fucking dream.
Yeah.
Like, period.
Like, she was at Adidas before I got there.
She's an Uber legend, man.
Yeah.
So listen,
so for the both of them,
absolute nothing
but love and respect.
I'm not going to ask you
no more of the
Quick Time Slime.
I was clear that you was like
the very best.
It's love for everybody.
It's love for everybody it's love for everybody
I love that about you for real
can you make some noise
for yourself
no
here's what I want to make noise for
I want to make noise for God man
bro I'm going to take my mask off
for this one
for God
bro listen
I'm talking about mistakes
listen let me tell you something.
This shit could be, what I'm about to say could be
Swiss cheese to fuck up.
Mistakes,
bad choices,
and all.
God is the greatest.
Because what I was told today, you know, by my uncle, who's a bishop, he said, you know what?
Like it doesn't like your bad mistakes or your bad decisions or whatever it is that makes you human.
God ain't going to give up on his purpose for you, whatever God has for you.
He's going to see to it that that happens because that's for him.
And whatever
lessons that you have to incur because you've
made bad decisions, that's on you.
But whatever he has for you,
no man,
no situation,
and not even the
ill
informed or ill-instinct decisions that you make
could get in the way of that.
Because whatever fate has for you, fate has for you.
Whatever God got for you, no man can get in the way of.
And so for me, when you said, can I give it up for myself?
No, no, no, no, no, no.
I just want to take this time. I don't know how often? No, no, no, no, no, no. I just want to take this time.
I don't know how often y'all have done this, but man, I know there's alcohol in the room. I know
there's weed in the room and there are people who are going to have judgments by me saying this.
But if you think God is only in the, in the church and in the synagogue and in the mosque,
then you don't understand what this world is. You don't understand
what this universe is. The universe is God, bro. We are inside God. And so I'm just telling you
right now, I'm not giving shit up for myself. What I want to, and it's super kind of you,
and I know I need to excuse myself because the purple rain has kicked in. Purple rain. As it should.
Purple rain.
But I'm going to excuse myself by just saying, you guys, don't get it fucked up.
God is the greatest.
The blunts in your mouth, the alcohol is in front of you.
The entire room and vision and feeling is in front of you.
But make no mistake, bro.
God is the greatest.
God damn it.
God is the greatest.
I feel like we should make some noise for that.
I got one more and then I'm going to wrap it up.
So for years, I know you for 20 years.
What is it?
I want to say since 97 because the record dropped in 98. So, for years, I know you for 20 years, what is it?
I want to say since 97 because the record dropped in 98, and at that year we needed
like a year in advance to drop it, so I want to say 97.
But I've never realized how crazy your watch game is.
We spoke about the jury. Okay. your watch games.
We spoke about the jury.
Okay.
Because you only do that I know.
That's that Richard Mill?
Yes, sir.
1.5 million?
Yes, sir.
Can you show the people,
please?
It's okay.
We're going to make sure
no one does nothing
because we'll kill anybody
who does this.
So this was in commemoration
to the fact that, like,
we went to Mars in 1976.
You know, like, we went to Mars in 1976?
And, you know, as human beings, we sent our first probe there
in 1976.
And actually, a woman that worked on it,
her name was Katherine Johnson.
She was called a colored computer
because when she came into NASA, black people
were still deemed as colored.
You produced that movie too about the... Yes, sir.
Yes. Yes, called Hidden Figures.
Hidden Figures. So she worked on that. She helped
get that probe there. She was one
of the mathematicians to help
get that probe there from NASA
to the surface of Mars.
Okay?
But the idea
that Mars is so important to us and that, you know, the ones right after us are the millennials and the ones after that are Gen Zers and the ones after that are our children.
They're the Mars generation because they'll go back and forth to Mars like it's no big deal.
Or that moon and Saturn that they're talking about now, too.
Yes, sir. All right. Absolutely.
So I say all that to say that like you know you know mars is
back on our horizon it's back and and popular and so you know we wanted to make a richard and i
wanted to make a watch that sort of commemorated that we really wanted uh we really wanted elon
richard and i like no one knows virgin that richard Virgin? That Virgin? Richard Mille, yeah.
Yes, Richard Mille.
Yeah, we have another one that's coming out pretty soon.
It's already sold out.
It's gone.
But it's actually going to hit the market pretty soon.
And that is the Sapphire version, which is super clear.
So a lot of watches pride themselves on being double skeletal,
but this entire thing is X-ray,
meaning you can see through the side,
you can see the front,
you can see through everything, not just the top and the bottom. Like, skeletal is just-ray, meaning you can see through the side, you can see the front, you can see through everything, not just the top
and the bottom. Like, skeletal
is just the bones, but
this is x-ray. We see it all.
That's a lead, man. Yeah.
That was not a Dominican way to pop the bottom.
What was the Dominican way?
Quiet. Him dancing?
I'm sorry, sir. Continue.
No, it's okay.
So, listen, by the way, you know what?
I don't spend enough time talking about Richard Mill. Richard Mill has been not only so good to me, but he like cares about.
You know, he cares about children, you know, what he does, the various programs that he has, and he's a watch company, but he sponsors so many Olympiads and people who, like,
you know, run in the Olympics
and train in the Olympics
and actually perform.
Shout out that breakdancing's in the Olympics.
Sorry to interrupt you.
Yeah, yeah, yeah.
Breakdancing and skateboarding
in the Olympics.
It's like amazing.
You guys skateboard?
We gave you a skateboard?
Yeah, you gave him one.
We gave you a skateboard.
Yeah, you guys gave me
the Capone and Noriega one.
That was hard.
I apologize.
I'm going to mount that bitch up and skate in it for sure.
But Richard has just been so good, man, because at the end of the day,
like, you'd think he's just, you know, with Bubba Watson and Nadal
or whatever, whatever.
But Richard actually really cares about, like, the youth and his, like, programs.
He's a lot of programs, and a lot of them are very,
you know, child and sports oriented.
And I've just been so grateful because I've loved
the watch since where I was talking about it.
And can I have it like that?
Like, I don't know, what is that 2006 or seven?
And he just,
you know,
to meet the guy and see what he really cares about.
How did you meet Richard Mille?
How does this happen?
Because I put it in
Can I Have It Like That?
And he heard about it.
And he sort of sought me out.
So he kind of came to me.
It was weird.
You know?
And then so we just started
working together.
You know, the funniest thing is that
You're saying it so nonchalant.
I'm sorry. Because it's not like regular shit. You put it out there and it came together. And, you know, the funniest thing is that. You're saying it so nonchalant. I'm sorry.
Because it's not like regular shit.
You put it out there and it came back.
Yeah, because he is weird because, like, I would have never thought to go to him at the time.
That's my brother Kanye.
Kanye is a smart guy.
Kanye, when he has an idea, he goes after it.
For me, I would have these ideas.
And if I was lucky enough, the idea would come to me.
So what happened?
What?
Kanye came to you?
What the fuck?
No, no, no, no.
No, he's just using Kanye
as an example.
Kanye is different
because when he thinks things,
he goes after it
and I wasn't like that.
I was more like,
I would think these things
and if I uttered them
in a song,
sometimes those things
would come to me.
Right.
Like, you know,
only after a while
I realized,
oh, I got to go after
these things that I say.
You know,
I have to really help turn them into fruition.
Right.
And Richard Mille was one of those things where I didn't go after it.
I said it in a song, me and Gwen, in that song.
Gwen Stefani.
Yeah, Gwen Stefani.
We got to make sure, because you're just using first names.
You're killing us here.
Sorry.
Listen, the Purple Rain has kicked in, bro.
Purple Rain!
Purple Rain! Yeah, Purple Rain has kicked in, bro. Purple Rain! Purple Rain!
Yeah, Purple Rain is fun.
So, like, so, like, so, like, you know, Richard reached out,
and he was like, look, I'm so honored that you talked about it.
So let's do something together.
And at the time, Happier came out, and he was like, okay,
I saw you do Can I Have It Like That,
but then you have this song, Happy, like, let's do something.
And I was like, man, I really love like, I love the idea of like man being,
man seeing himself going out there into the universe and making his mark.
And as a black man, I want that for my culture.
I want my culture to continue to look at things like that,
like, yo, we can do anything.
I know we lost a brother out there, you know,
in the first space shuttle explosion.
But we can go there.
We could go to any one of these planets,
any one of their moons, and bake it.
And he was like, okay, cool.
So then we did the watch together.
And I just remember him just telling me about all these programs where he was sponsoring
all these Olympic.
We took the watch you got on right there.
Yeah.
He was sponsoring all these Olympic.
1.5 million.
Yeah.
But he was sponsoring all these runners.
And I was like, bro, you're like,
you're like killing it
in a watch game right now.
You're surpassing everything.
The resale loan,
everything that you do
is doing really well.
Like, you don't have to
care about all these black people.
How many of those watches exist, though?
But hear me.
He's sponsoring all these black people.
Richard Mille? Yes. Right yes right now actively as we speak he's sponsoring all these like black like olympiads it's crazy no one knows this and so for me it was
like oh yeah hell yeah i'm gonna work with you not only did i want to work make a watch and he
was already doing it yeah right. He had been doing it.
And so like if you talk to him right now,
there's like Olympic
runners, people who are actively
competing who have watches and you didn't know
that they were like based on like
Olympic runners and these guys are actually
all benefiting from it.
It's unbelievable.
And he'll sponsor a village.
I mean, things you don't even know of.
He didn't sponsor drink champs.
I don't know.
What?
Listen.
We need a drunk watch.
We need a drunk watch.
He's going to be 21 to over.
What I'm saying to you is he's a good man.
Right.
Great guy.
He's got every opportunity to just be like a European man who's literally just making his money.
Right.
But literally, he's not. He's thinking outside of
his continent and going
to the places where we are
and where we're most afflicted,
whether it is thinking about the safety of
children on the road or
thinking
about what we're
going to need when we
are really talented
but we come from very modest means or we come
from a community that can't provide for us i would encourage you to do the homework and see
the programs that richard mill has it's not just like superior swiss movement and like very expensive, like, you know, record-breaking price tags.
Right.
It's a culture.
A culture and good from what you're saying.
Yeah, it's changed the way that I think.
I used to just think it was just like a cool design of a watch.
Now I know that it's really the personality of a man.
I'm surprised you don't work with Elon in any way.
Musk? Yeah. I'm surprised you don't work with Elon in any way. Musk?
Yeah.
I think Elon's amazing.
I'm just using first names because that's all he's doing.
Elon Musk is amazing.
We've talked a couple times.
I would say that we're friendly, but we're not.
I don't talk to him all the time talk to him here and there you know like what would be the initiative with him if you
were to work with him like what would you yeah what would you envision a collaboration between y'all
two you know let me say this first before i answer your question elon musk is a man who thinks about
things from a very different perspective he thinks in the future when he answered when you ask him a
question in 2020 he's going to give you an answer that's for 2050. Right.
So you want to be very careful and cognizant of what you're asking him.
You want to make sure you're asking the right thing at the right time.
And I would ask him to think about how to, I would want to go to him.
I would look at him as a problem solver because that's what he is.
Right.
But he's been a problem solver for the things that he deems most important.
For himself.
I don't disagree.
Well, I mean, in his purview.
From his POV.
Right.
And I don't disagree with the things that he has thought about. But I, if I were him, I would think
how do we get
Elon Musk to put his brain
cells
to consider
how to make our
supremacist brothers and sisters
understand
the plight of the people that they hate.
If we could get Elon Musk to think about racism.
Imagine.
If we could get Elon Musk to think about federal subsidies.
If we could get Elon Musk
to think about women
and we could get Elon Musk
to think about the plight of women.
I think that he's such a genius
that if when he applies himself
to a situation,
he figures his way out.
The way that he's looked at solar panels and that business has been ingenious.
If we could get him to think about the plight of black Americans and how to translate that to our less empathetic and even sometimes apathetic white brothers and sisters.
You mean Eli before?
Yeah.
If we could get him to think about so many things,
it's the same thing I would say for Nikolai Tesla.
He named his company.
If he was alive, right.
Right, he named his company after Tesla.
Same thing I would say to Einstein.
It's like, man, theory or relativity, we needed that.
But, brother, we needed you for so much more.
If you could have, Mr. Einstein,
if you could have sat down with Malcolm.
But imagine, Einstein was coming up also during World War II.
He's Jewish.
During Nazi Germany.
But that's my point.
If we could have gotten you to meet Mr. Malcolm.
Right.
Mr. Einstein, if we could have got you to meet.
Martin?
You know, Mr. Martin.
Praise.
Elon, if we could have gotten you to sit down and have a conversation with.
Conway?
Who?
Which part?
Martin. By the way. Elon. with Conway who? which one? Marcus
Marcus
by the way
and by the way
and I'm not saying that
in a white savior type of way
what I'm saying is
if we could have got
the people who think
because I started this
but there are going to be people
there are going to be people
people who cut up
everything that I'm saying
and be like
here's what
for all things
that like a white savior
could save everything
and they didn't hear the context, I started
this conversation by saying,
you said to me about Elon thinking
about things, right?
But what I'm saying is, when you
talk to Elon Musk, you ask him a question
and the times that I've talked to him
is in 2019, I think I talked to him in 2020
about like
cars and shit that I needed because we have
four children.
But when you ask Elon a question in 2020,
he gives you an answer for 2030 or 2040.
Right?
So if we could have had him...
Purple rain.
Mama, when I'm...
Cheers.
So if we could have have Elon ask a question.
You got to sip it.
It don't count.
Or give a contributive,
give a contribution
to the thought
of some of these considerations.
I'm selling you
what I would have wanted him
to weigh in on.
Right.
Purple man. That shit should be illegal.
That's beautiful.
I love it.
But continue.
I'm so glad you're here, bro.
I'm glad I'm here.
I thought you would never come.
Now, family.
Oh, shit.
Wait a minute.
Let me get a shot.
Hold on.
Hold on.
Hold on.
Hold on.
Hold on.
Hold on. Hold on. Hold on. Hold on. Hold on. I thought you would never come. Thank you for coming. Thank you for coming. Yay! Yay!
Yay!
Now, family, oh, shit.
Wait, really, let me get a shot.
Hold on, hold on.
Don't test me like that.
Don't threat me with a good time.
Cheer it up, man.
Don't threat me with a good time.
Cheer it up.
Thank you for joining us.
Thank you for having me, man.
Yay!
Yay!
Yay!
Yay!
Now.
Hey, what the fuck up?
You didn't even hit it.
All right, again, who's bad? I was just doing reggae it down song in my mind.
Oh yeah, we right.
So now, how long you know Pharrell, Neptune, the whole family?
Break it down family.
20 plus, right?
At least.
Well, I knew Pharrell before the Neptunes.
Long story short, he used to come out neighborhood where I grew up at Huntersville.
He was coming out there back then and that's how we initially met.
Then linked back up a couple years later when he was doing music.
But when you all met, were you doing music already?
In the beginning, nah, but I got a wild story that when when he was doing music. But when you all met, were you doing music already?
In the beginning, nah, but I got a wild story
that when I first linked back up with him,
I heard he was doing music,
and I seen him in a club one night on my birthday.
And I was like, yo, I heard you doing music.
No, matter of fact, he said he heard I rap.
So he was like, yo, do something for me right now.
And I was super drunk, it was my birthday and shit.
So I was like, shit, this nigga put me on the spot.
But I rapped for him.
And then just like, yo, come through.
See how the music world work.
And then been rolling ever since.
It's been my man.
So how did you feel when you seen the clips?
Like first take off?
Oh, no, I was happy for my brothers.
Yeah.
I was there for what and and all that I was there
I seen that I remember all that I was happy for Eclipse in particular because I want to say like
you know that's from Virginia oh no it was like it's grinding I remember oh grinding he was so
excited about grinding he told me he said come to And I flew, or I drove to Virginia. Yeah, you was in, yeah.
I was in the video.
That hood where you was in the video, that crib that you, they shot you in, that's like my people's joint.
Like, right up the street from there.
That was definitely still cooking crack out there.
Let's make some noise for that.
I'm not making noise for that.
I'm not making noise for that.
I think it was just out there still cooking crack.
I ain't going to lie.
I was like, oh, shit, for real, it was crazy.
But now to see the clips do that thing, man. It's for radio. I don't going to lie. I was like, oh, shit. Pharrell was crazy. But now to see the Clips do that thing, man.
I don't know if you understood, but you was writing me, too.
I was like, oh, great.
Fuck it.
I'm all right.
I'm all right.
I'm in it.
I'm in it.
I stayed.
I stayed the whole time, man.
You did.
You did.
I stayed the whole time.
You was in the head.
You was in the head.
As you would.
Yeah, of course.
I'm sorry.
I'm sorry.
Yeah, but to see the Clips do it, man, was a win for all of us.
Like you said, we from Virginia. You don't, but to see the Clippers do it, man, was a win for all of us. Like, you know, like you said, we from Virginia.
You don't really get to see that.
And just seeing my, you know, my family take off,
it was like, let's go.
And this is a question for both of y'all.
How weird is it to see Malice go one way
and then push her?
So... pusher. So,
just in case you want some Ace of Spades,
you know.
I'm on that Prince Rogers Nelson.
We better know him.
We don't know this guy.
Either one.
We don't know this guy. It's either one. Either one. We don't know this guy.
So look, so look.
When you mention God, that's when I got to sit up in my seat and I got to get it right.
What was your question again?
About malice and pusher.
The difference.
I just want to make sure.
How'd you feel?
Yeah.
Because the purple rain is kicked in.
Purple rain.
Purple rain.
Every time I say purple rain, everybody better say it with me. One, two, three. Purple rain. Purple rain. Purple rain. Every time I say purple rain,
everybody better say it with me.
One, two, three.
Purple rain.
Purple rain.
I'm sorry.
So,
that's a swan,
ladies and gentlemen,
in the design district.
One more time.
Craig Robbins.
One, two, three.
Purple rain.
Purple rain.
And when you drink it,
don't cry.
Can we get this on film? Can we get this on film?
Can we get this on film?
Can somebody record this?
I just want everybody to know,
like, okay, so at Swan,
you can get...
Burberry! Burberry!
I'm just being clear on drink champs.
Right, right, right.
If there's going to be
any kind of officiating or, you know, any kind of officiating at any level, it's like, it's going to be on drink champs. If there's going to be any kind of officiating or any kind of officiating at any level, it's going to be on drink champs.
Thank you so much.
Appreciate it.
Well, continue that fly shit you was talking about.
That was Malice Pusher.
That was the conversation.
So your question is about Malice and Pusher.
So Malice had a conviction.
Something came over him.
And I never really got into it because I was afraid of it.
I was afraid to hear what it was because I was afraid to hear that, like, if I heard it, it would transform me.
It's funny.
I'm looking at a T-shirt that says Beats in the Hood.
Yep.
That's my boy.
Right?
But let me tell you something right now.
With the simple rearrangement of the S, it could go from Beats to Beast.
And that's kind of like what I was feeling at the time.
When I saw Malice being hit, I was afraid of asking what happened to him because I wasn't ready for it.
I wasn't ready for it.
For the truth.
What he told me was going to transform me.
And what hit him so long ago
hit me later on in my life.
And when we saw him go through that transformation,
all of us, we had the utmost respect.
Still do.
But you need to know
don't think just because a person a person has accepted god in their lives
or in their life that they don't think the same things or have the same instincts their instincts
may change but who you are is who you are.
And when God enters your,
when God and the universe enters your life,
what you are doesn't change.
What you are remains the same,
but what you do it for,
that's what changes.
And I wasn't ready for that.
I was afraid of that but then like
you know when I did like
get lucky
blurred lines
and happy at the same year
and all that shit came out
that shit
wigged me the fuck out
you wasn't doing cocaine
during blurred lines right?
I never touch cocaine.
All right, please.
It's one of those stupid things.
And by the way,
let me be real clear about that.
There's a lot of people that do,
and I ain't got nothing against them, bro.
You've seen a lot of cocaine sessions.
Man, a lot of people fuck with coke, bro.
I don't judge, man.
No, we judge.
We totally judge. See? A lot of people fuck with coke, bro. I don't I don't I don't I don't judge man. Now we judge we judge so here's the thing bro
they're fucking judging you man
not judging nobody
people do shit like that
and it's okay people do other shit
you know what you could be
you be doing worse you could be you be doing worse
you could be a fucking like you could be a a a
sex trafficker right wait a minute you could be a fucking pedophile wait a minute you could be
a fucking kidnapper wait a minute there's so many things you could fucking be.
If that's what you've chosen because that shit makes you feel better than ever,
I don't condone it.
And I'm not going to celebrate you, but I'm not going to judge you.
And that's the most important part.
I'm not going to judge you.
I'm not judging you.
That, that, yo, bro, there would be no Miami.
Like, that shit built Miami.
Let's be fucking clear.
Cocaine Cowboys, baby.
Cocaine definitely built Miami.
Right, that shit built, I'm not celebrating it, and I'm not condoning it, but what I am
not doing, I'm not doing.
Cause and effect, cause and effect.
What I'm also not doing, I'm just, no, I'm just toasting you, I'm just toasting you.
I'll give you some Ace of Fates, you know what I mean?
Yeah. I'll finish this. Look. No, no, no, no, no. But I'll toast toasting you. I'm just toasting you. You know what I mean? Yeah.
Look.
No, no, no, no, no.
But I'll toast you, though.
All right.
Hold on.
Let me fill up.
Let me fill up because this is that big boy.
You know what I mean?
Look.
This is Hoyt living. This is Hoyt living right here.
What I'm saying to you is.
Hoyt living.
Toast.
Hoyt society living.
Come on, family.
My bro.
Come on.
Come on.
What I'm saying to you is.
Yeah.
What we got to stop doing, even
when it's the shit that we hate,
what we
got to do is we got to stop judging,
bro, because the judging
is what keeps people
doing dark shit
and dark circles
and hiding it
versus like saying, you know what?
I'm not mad at you, brother.
And I'm not judging you, brother.
I'm angry at what you're doing, but I'm not mad at you because I realized something has
happened to you and that you need help.
And unfortunately, what happens with cocaine is like people get caught up in that place
where they feel like they can't really say it.
They're either celebrating it
or they're hiding it.
Right.
And what we need to do
is we got to get to a place
as black people and Latinx
where we say,
you know what,
I'm not going to judge you.
I just feel like you might need
a little bit of help.
And there are functional users.
Until they're not.
Until they're not.
Until they're not.
I thought the same thing.
Until they're not. Of all kinds. I'm just're not. I thought the same thing. Until they're not.
Of all kinds.
I'm just going to be honest with you.
We love cocaine stories here.
You have a cocaine story?
I do not.
You do not?
I do not.
Not at all?
Not at all.
I know I have cocaine stories that I'm not going to share for my friends who were absolutely
100% in the motherfucking game.
Right.
I would never.
And that's because,
and let me tell you why I would never.
I respect that.
Watch this Purple Rain sip.
Purple Rain, Purple Rain.
I would never share
because I always made it very clear
to my friends
who were involved in that business, brother, don't involve me because I always made it very clear to my friends who were involved in that business,
brother, don't involve me
because I'm telling.
So I would never share
because there's
nothing for me to share except that one part.
Bro, don't do no shit in front of me
because I ain't built like that.
You tough. You live that life.
You do what you do. Don't share that shit with me because I ain't built like that. You tough, you live that life, you do what you do.
Don't share that shit with me because I ain't built for it.
911 is my friend.
One more time.
Purple rain, purple rain.
You know?
That's right, goddamn.
So I say this.
So I say this. I say this like look
we gotta get to a place as a culture where we start
to like embrace our brothers and sisters
all their flaws
they gonna all do some shit that you don't like
but you know what we live in this world
and you know what it don't matter
who won this white house
what matters is
the general population and 71
million of them
agree with some things that
don't really agree with Latinx.
You see, we have
a system
here in America. When you
make it to the American beaches,
you can
request for, like, you know, asylum.
Asylum, yeah. Some of them. Right? Yeah, wet foot, asylum. Asylum, yeah. Right.
Some of them.
Right?
Yeah, wet foot, dry foot for Cubans.
Cubans.
But then we have them that think to themselves,
nah, they should be arrested.
You see, we need to spend more time empathizing.
So I'm not judging
my black brothers
and my brown brothers.
I'm not judging anyone, really,
at the end of the day.
What we got to do is
we got to learn empathy, man.
And there's some shit
that you're going to look at
and you're going to be like,
nah, I don't fuck with that at all.
But you got to understand
that's a sickness, bro.
And it's education as well.
We got to educate people
on more things educate ourselves and
educate each other because there are sicknesses out there history motherfuckers don't know history
anymore so they don't have no historical context you don't know shit very true we got to get to
that place right and all i'm saying is i'm not i'm not there right now where I'm at is Look I'm not perfect I'm not special
What I am is
I'm lucky to be alive
And to exist
And be able to
To contribute
To be a conduit to things
To
To the greater purpose
Right
And that is for us
Unifying
And accepting each other
And educating each other
Where we can
Right
And not judging
That's the problem
The judging That's what fucks us.
Absolutely.
You know?
Because they do what the fuck they do
all the fucking time.
And then when that person does it,
they go, oh, he's a fucked up individual.
No, all of you motherfuckers do that.
It's just that that one got caught.
Right.
But for us, we, and when I say us,
I mean people who know that they're not perfect.
Not just color lines. Not just sexual lines or genitalia lines, because some people don't identify as gender.
What I'm talking about is spirit. If you identify as generally a good spirit, but you got some issues.
Guess what you are? You're fucking human. Right.
Right. We got to get to a place
where the good spirits get together
and say look none of us are perfect
but let's hold each other accountable
and let's get each other the help that we
need to get to that great place
because at the end of the day
this land
was Native American
it was built
by black skin and black sweat.
And the first commodity
traded ever
in this country
was on Wall Street.
What do you think it was?
Slaves.
Okay.
And that's because
we had to stand against the what?
What do we have to stand against?
Wall Street, baby.
The wall.
Why do you think
they call it Wall Street?
Wow, I didn't even think about it.
I didn't even know that.
That's us. So here's the it. I didn't even know that.
That's us.
So here's the thing.
I don't give a fuck what color you are.
If you have some sort of good spirit in you,
we need to unify, bro.
We got to educate each other and stop judging.
And you know what?
We also need to stand behind our minorities, man. Like, you know, not just black, not just Latinx, but also LGBTQIA,
because they're human beings.
They got a brain.
They got a mind.
They have ambitions to be acknowledged.
Like, listen, just because you don't agree and you don't get it,
it ain't for you to fucking agree.
You know what it's for you to do?
Stand there and be there for your brother and your sister
and whatever God deems judgeable,
let God and that person deal with that.
You ain't the fucking judge or the jury.
We need to be there for each other.
That's what we need.
That's what I want for my brother.
That's what I want.
That's what I want for Drake and Pusha
that's what I want
for
you name it
all the people that got good in their heart
man you saw fucking God's plan
you know who Drake is
you know what I'm saying
and if you look at
and if you look at what
Pusha has done for like Virginia like you know who the fuck he is.
You know he's a good dude.
Like, we have to unify all the good willingness that we have in our hearts.
That's what we need to unify.
And I know people will probably listen and be like, fuck that. But listen, after everything I've been through and all the sessions I've been in and the people that I've encountered and the people who have enlightened me and taken me to it to different places and different heights.
This is this is my result. This is my son.
If you ask me if I add up everything I've ever done in my life from listening to my parents to my wife, my kids, my family.
The sum is God is the greatest and we got to be loyal to that, bro. My wife, my kids, my family.
The sum is God is the greatest,
and we got to be loyal to that, bro.
I also got to ask you the same question.
If I cut you,
would you bleed super thug?
If you cut me,
and this is where I know I need to sign off. Christmas. If you cut me, and this is where I know I need to sign off.
Christmas. If you cut me right now, what will come oozing out of my body
my God is different.
God damn.
My God is different.
Make some noise for God.
Your family.
Nah, we got to give you some family.
You know, being down, down, the Neptunes from the beginning.
Yeah.
How does it feel, like, you know, to see this guy in this luxurious, beautiful position that he is?
And you was an artist at one point.
Yeah, yeah, yeah.
To be honest, this is my brother, man.
What's good for him is good for me.
I just did.
Like, as he grow, I learn.
What makes him grand make me happy.
This is my brother.
So it's like, I'm happy, man.
I love to see what he is.
And aside from the music and all the stuff he doing,
it's really like my brother.
So I'm happy.
Goddamn, make some noise for that.
This was great.
Yeah, this is just a deal.
I'm gonna respectfully kowtow.
No, no, no.
We don't wrap it up.
We don't take pictures.
No, no, no.
I know that I'm...
I know that this is...
Get your pictures, B.
Thanks for joining us for another episode of Drink Champs,
hosted by yours truly, DJ EFN and NORE.
Please make sure to follow us on all our socials. It's at Drink Champs, hosted by yours truly, DJ EFN and NORE. Please make sure to follow us on all our socials.
That's at Drink Champs across all platforms,
at TheRealNoriega on IG, at Noriega on Twitter.
Mine is at Who's Crazy on IG, at DJ EFN on Twitter.
And most importantly, stay up to date with the latest releases,
news, and merch by going to drinkchamps.com.
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I know a lot of cops.
They get asked all the time,
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Sometimes the answer is yes.
But there's a company dedicated to a future
where the answer will always be no.
This is Absolute Season 1, Taser Incorporated.
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I'm Clayton English.
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And this is Season 2 of the War on Drugs podcast.
Yes, sir.
Last year, a lot of the problems of the drug war.
This year, a lot of the biggest names in music and sports.
This kind of starts that a little bit, man.
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We met them at their recording studios.
Stories matter, and it brings a face to them.
It makes it real.
It really does.
It makes it real.
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